JP4465975B2 - Information providing system, information providing method, and portable wireless communication terminal - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention provides, for example, network specifying information (URL or the like) of a network server device that provides detailed information related to an advertisement using a portable wireless communication terminal from a non-contact IC tag attached to an information display body such as an advertisement. ) And connecting the portable wireless communication terminal to a server device via a network to receive provision of detailed information related to the advertising matter, an information processing method, and a portable wireless communication terminal.
[0002]
[Prior art]
Conventionally, even if you find an advertisement such as a product or event you are interested in while walking in the city or on a train, there is a limit to obtaining detailed information about the advertisement from the advertisement. . For this reason, when seeking detailed information about the contents of the advertisement, he went to a store, ordered a catalog, or inquired by telephone.
[0003]
On the other hand, with the spread of the Internet in recent years, it has become possible to easily obtain detailed information on advertisement contents on the Internet. However, if you do not know the URL (Uniform Resource Locator) of the website where the target information is posted, you must search using a search engine or go to a relevant home site for clues. It took time and effort.
[0004]
In order to save such time and effort, recent advertisements include URLs of websites that provide information about advertisement contents. However, since the URL is generally written in small characters, it is difficult to see, and the URL described in the advertisement is memorized or copied and later entered into a personal computer or accessed, or on the spot It was necessary to access the portable information communication terminal by key input. Similarly, even when a print medium such as a magazine, book, or flyer is an information source, if it is paper, the URL portion of the website that provides information about the advertisement content is cut out and stored, or the portion Was copied to a notebook etc. and saved.
[0005]
Therefore, in recent years, a non-contact IC tag in which advertisement information is recorded is affixed to an advertisement such as a poster, and the advertisement information user uses the information reading means provided in the portable wireless communication terminal to remove the contact information from the non-contact IC tag. An information providing system that can acquire advertisement information has been proposed (see Patent Document 1 below).
[0006]
Furthermore, URL information of a network server device that provides detailed information related to the advertisement is stored in a non-contact IC tag attached to an advertisement such as a poster, and the advertisement information user is provided in the portable wireless communication terminal. There is known an information providing system in which the URL information is acquired using an information reading unit and detailed information related to an advertisement is received from a server device via a network (see Patent Document 2 below).
[0007]
Prior art documents related to the invention of this application are as follows.
[Patent Document 1]
JP 2001-160105 A
[Patent Document 2]
JP 2002-150142 A
[Patent Document 3]
JP 2002-99824 A
[Patent Document 4]
JP 2002-149600 A
[Patent Document 5]
Japanese Patent Laid-Open No. 11-88503
[Patent Document 6]
JP 2000-113142 A
[0008]
[Problems to be solved by the invention]
Efficient placement, distribution or distribution of advertisements occupies an important position in economic activities of companies and the like. In particular, since advertising materials with non-contact IC tags loaded with advertising information as described above are more expensive than conventional advertising posters using only paper media, efficient distribution of advertising media is increasingly important. Is increasing. Therefore, it is necessary to accurately grasp the ability to attract customers, that is, the ability of the advertisements, delivered to the city.
[0009]
In the information providing system described in Patent Document 1, since it is necessary to store all of the detailed information related to the advertisement in the non-contact IC tag attached to the advertisement, the capacity of the IC increases and the cost increases. Inevitable. In addition, the ability to attract customers for advertising materials cannot be grasped.
[0010]
In the information providing system described in Patent Document 2, the amount of information recorded on the non-contact IC tag can be minimized, and the cost of the advertising material can be reduced. However, although it is possible to manage access from the portable wireless communication terminal to the server, it is impossible to grasp which advertising material is the starting point of access, and therefore it is not possible to properly evaluate the effect of attracting customers.
[0011]
Therefore, as disclosed in Patent Document 3, a unique tag ID is stored in the non-contact IC tag attached to the advertisement, and when accessing the server device, the tag ID is transmitted at the same time. If it is possible to grasp the access starting from the advertisement, it will be possible to accurately grasp the ability of each advertisement.
[0012]
However, even in the system that transmits the tag ID as described above, there remains a problem in evaluating the attractability of advertisements with high reliability. For example, based on URL information acquired from tagged advertisements, a usage mode in which the server device is accessed using another information communication terminal such as a personal computer at home is also conceivable. In this case, although a certain function as an advertising matter can surely be fulfilled, it is impossible for the advertiser to legitimately evaluate the customer attractability of the advertising matter.
[0013]
For advertisers, it is desirable not only to place advertisements but also to be able to grasp in real time what kind of people are interested in advertising information in almost real time. The system cannot obtain marketing information that satisfies the demands of such advertisers.
[0014]
The present invention has been made in view of the above-described problems, and provides an information providing system, an information providing method, and a portable wireless communication terminal that can appropriately evaluate the ability to attract advertisements and enable efficient distribution of advertisements. Let it be an issue.
[0015]
[Means for Solving the Problems]
In solving the above problems, in the information providing system of the present invention, the portable wireless communication terminal uses the tag ID read from the non-contact IC tag and the authentication data for justifying the access right to the server device. Only when it is determined that the authentication data transmitted from the portable wireless communication terminal is valid, the server device distributes detailed information related to the display content of the information display body to the portable wireless communication terminal. It has the function to perform.
[0016]
The information providing system of the present invention transmits authentication data from a portable wireless communication terminal that has acquired a URL from a non-contact IC tag to justify the access right to the server device, and from the server device only when authenticated. Since information is distributed, access from information terminals other than the portable wireless communication terminal can be excluded, and thereby the effect of attracting customers of the information display body can be appropriately evaluated, and advertising materials can be efficiently used. Delivery is possible.
[0017]
The information display body corresponds to an advertisement for sales promotion, but also includes operation timetables of various transportation facilities, various guidance issued by public institutions, and the like.
[0018]
Moreover, as a form of the information display body, a poster, a signboard, an indoor / outdoor display, as well as a doll-type display installed in a store or in a store are included.
[0019]
The detailed information related to the display content of the information display body varies depending on the displayed content and type. For example, if it relates to a product advertisement, character information such as usage and characteristics of the product, demo video, etc. Image information, audio information, or composite information thereof. In addition to this information, preferential information such as discounts and benefits on the premise of purchasing the product can be included.
[0020]
In the non-contact IC tag, at least network specifying information of the server device and unique tag ID information are recorded. By transmitting the tag ID information to the server device, it is possible to identify the information display body that is the starting point of access, and it is possible to establish an evaluation standard for the appropriate customer collection effect of the information display body. Note that the information recorded on the non-contact IC tag is not limited to that described above, and information related to the display information may be recorded so as to be readable as necessary.
[0021]
The authentication data is generated by the function of the portable wireless communication terminal. Further, authentication data may be recorded in advance on a non-contact IC tag, and the authentication data may be read simultaneously with other information when reading the information. The type of authentication data is not particularly limited, and for example, a one-time password can be applied.
[0022]
In addition, the information providing method of the present invention includes a network identification information of a server device that provides detailed information related to display contents of an information display body by holding a portable wireless communication terminal over a non-contact IC tag attached to the information display body. A step of reading the tag ID of the non-contact IC tag, a step of transmitting authentication data for justifying an access right to the server device when the wireless portable communication terminal accesses the server device, and A step of authenticating authentication data, and a step of distributing detailed information related to the display content of the information display body from the server device to the portable wireless communication terminal.
[0023]
The information providing method of the present invention includes a step of evaluating the legitimacy of the access by the server device when the mobile wireless communication terminal accesses the server device. It becomes possible to build a system that distributes information only to the mobile wireless communication terminal accessed as the starting point, which makes it possible to always appropriately evaluate the effect of attracting customers of information displays, and to efficiently distribute advertisements, etc. Is possible.
[0024]
On the other hand, the portable wireless communication terminal of the present invention is characterized by having an authentication data generating means for generating authentication data for justifying the access right to the server device when accessing the server device. The above-described information providing system of the present invention can be constructed using the portable wireless communication terminal having such a configuration.
[0025]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings.
[0026]
(First embodiment)
FIG. 1 shows a conceptual configuration of an information providing system according to a first embodiment of the present invention.
[0027]
[System configuration]
The information providing system according to the present embodiment includes a mobile wireless communication terminal 1 such as a mobile phone or a PDA (Personal Digital Assistant), a promotional material 2 for displaying product or service information, and display contents of the advertising material 2. A server device 6 that provides related detailed information, and a non-contact IC tag (hereinafter referred to as an “IC tag”) that is affixed to the advertisement object 2 and in which the URL (network specific information) of the server device 6 and a unique tag ID are recorded. 3) and the mobile wireless communication terminal network 5 for connecting the mobile wireless communication terminal 1 and the server device 6 to each other.
[0028]
As will be described in detail later, the portable wireless communication terminal 1 includes information reading means for reading the recorded information of the IC tag 3, and the IC tag 3 is recorded by being held over the IC tag 3 attached to the advertisement object 2. Information can be read. Then, by inputting the URL information of the server device 6 read from the IC tag 3 to the mobile wireless communication terminal 1, the server device 6 is accessed via the wireless base station 4 and the mobile wireless communication terminal network 5, and certain conditions are met. The detailed information regarding the display content of the advertisement 2 is distributed to the mobile radio communication terminal 1 via the mobile radio communication terminal network 5 and the radio base station 4.
[0029]
[Configuration of portable wireless communication terminal 1]
2 and 3 show a configuration example of the portable wireless communication terminal 1. Here, FIG. 2 shows an example of the external configuration of the mobile radio communication terminal 1, and FIG. 3 shows an internal configuration example of the mobile radio communication terminal 1.
[0030]
In the present embodiment, the mobile radio communication terminal 1 is configured by a mobile phone. The portable wireless communication terminal 1 includes a telephone body 101 and a lid 102, and a part of the telephone body 101 is covered with the lid 102. The telephone body 101 is provided with an antenna 103, operation keys 104, a jog dial 105, a liquid crystal display 106, a speaker 107, and the like. The lid 102 is provided with a microphone 108, an antenna coil 109, and the like.
[0031]
The antenna coil 109 constitutes information reading means together with the modulation / demodulation circuit 110, and is configured to read the record information of the advertising material 2 from the IC tag 3 (not shown). That is, the modulated wave sent from the IC tag 3 is demodulated by the modem circuit 110 using its demodulation function. The modulation / demodulation circuit 110 is connected to a high frequency generation circuit 111 to generate, for example, a carrier signal having a frequency of 13.56 MHz. This carrier wave signal is used as electromagnetic field energy from the modulation / demodulation circuit 110 to the IC tag 3.
[0032]
A system bus 112 is connected to the modem circuit 110. A CPU 113 is connected to the system bus 112, and display control of demodulated information is performed based on a predetermined control program, and outgoing and incoming calls related to normal telephone functions are performed.
[0033]
A key input interface 114 is connected to the system bus 112, and the operation keys 104 of the telephone body 101 are connected to the interface 114. A command is given to the CPU 113 by an operation input by the operation key 104. For example, when a specific key is pressed several times, either the information reading display mode or the normal telephone mode can be selected.
[0034]
Here, the information reading display mode refers to a function of reading the recorded information of the IC tag 3 by holding the lid 102 of the portable wireless communication terminal 1 over the IC tag 3, and the normal telephone mode is a mode other than the information reading display mode. It shall mean the normal telephone function. When the information reading / displaying mode is set, processing for starting application software (hereinafter referred to as “system software”) stored in the flash memory 119 and used for the information providing system is executed as described later. For example, when a specific key is pressed, reading of information is started. An end display should be made when all the information is read. When the reading of the information is completed, it is configured to return to the telephone mode when a specific key is pressed.
[0035]
On the other hand, in the telephone mode, when the numeric keypad of the operation key 104 is operated, key data related to the other party's telephone number can be input. The jog dial 105 can be used to search for the telephone number of the other party. The jog dial 105 is connected to the system bus 112 via the input interface 115.
[0036]
A display controller 116 and a video RAM 117 are further connected to the system bus 112, and the liquid crystal display 106 of the telephone body 101 is connected to the display controller 116. The video RAM 117 temporarily stores post-demodulation information output from the modem circuit 110, key data output from the key input interface 114, and the like.
[0037]
A ROM 118 is connected to the system bus 112 and stores a control program for controlling the telephone mode and the information reading mode. A nonvolatile flash memory 119 is connected to the system bus 112, and recording information of the IC tag 3 read by the portable wireless communication terminal 1 is recorded. Further, a working DRAM 120 is connected to the system bus 112, and demodulated information, key data, and Internet information are temporarily recorded.
[0038]
Here, for example, the flash memory 119 stores system software (program). This software is downloaded from a dedicated website managed by the server device 6 and installed, and has a unique serial number.
[0039]
In this embodiment, when downloading the system software, the user is requested to register a simple profile of the user as user information. This user information is information such as age, gender, occupation, hobby, etc. that does not lead to identification of an individual. The system software can be obtained on condition that at least one or all of these pieces of information are registered.
[0040]
Next, a backup RAM (nonvolatile memory) 121 is connected to the system bus 112. A backup battery E is connected to the backup RAM 121. A crystal oscillation element 122A is connected to the timer 122 sharing the backup RAM and the backup battery E, and time data such as year and date is output.
[0041]
A transmission / reception information processing unit 123 is connected to the system bus 112. A microphone 108 as a transmitter is connected to the transmission / reception information processing unit 123, and after the user's own voice is recorded based on transmission / reception processing data from the CPU 113, the transmission / reception processing unit 123 performs processing such as amplification. Is output to the RF processing unit 124. In the RF processing unit 124, the user's voice is converted into a radio frequency signal and is radiated from the antenna 103 as a radio wave.
[0042]
The other party's radio wave received by the antenna 103 is demodulated into an audio frequency signal by the RF processing unit 124, and then subjected to processing such as amplification by the transmission / reception information processing unit 123, and is output to the speaker 107 as a receiver. Thereby, the user can communicate with the other party.
[0043]
Further, when requesting the delivery of detailed information related to the display content of the advertisement 2 from the portable wireless communication terminal 1 to the server device 6, it is generated based on the URL information of the server device 6 read from the IC tag 3. The transmission / reception information processing unit 123 and the RF processing unit 124 transmit the access signal, the tag ID information read from the IC tag 3, the authentication data generated based on the system software, and the serial number of the system software as transmission data, respectively. Wirelessly transmitted from the antenna 103 to the wireless base station 4 via The transmission / reception information processing unit 123, the RF processing unit 124, and the antenna 103 constitute the “communication means” of the present invention.
[0044]
As described above, in the present embodiment, when the access to the server device 6 is made, it is configured such that the tag ID of the IC tag 3 is transmitted, so that the advertiser can access the advertisement object 2 where and when. It will be possible to analyze later if there was.
[0045]
In addition, when accessing the server device 6, the system software serial number is transmitted as terminal information, so that the user's preference or life of the portable wireless communication terminal 1 is based on the user simple information registered in advance. It becomes possible to grasp the outline of the style, and it is possible to provide the advertiser with the judgment material of the future marketing plan.
[0046]
Further, in the present embodiment, when accessing the server device 6, authentication data generated based on the system software is transmitted, and the authentication means provided in the server device 6 authenticates the authentication data. The detailed information of the advertising material 2 is provided only when it is determined that.
[0047]
As a result, access by a portable wireless communication terminal other than the portable wireless communication terminal 1 that has read information from the IC tag 3 or another information communication terminal such as a personal computer at home can be prohibited. It becomes possible to objectively evaluate the ability to attract customers of the advertisement 2 that has been made, and to grasp the effect of attracting customers of the advertisement 2 in almost real time.
[0048]
Here, as the authentication data, for example, a character string or the like (one-time password) generated by a predetermined algorithm and used as a password only for one transmission process is suitable. In addition, a password encrypted with a common key between the wireless portable communication terminal 1 and the server device 6 or a password encrypted with the public key of the server device 6 can be used as authentication data.
[0049]
The authentication data is generated by the CPU 113 executing a password generation program stored in the system software. These software and CPU 113 constitute the “authentication data generation means” of the present invention.
[0050]
Finally, with reference to FIG. 3, the portable wireless communication terminal 1 may be provided with a touch panel interface 125 in the system bus 112 in order to enable pen input. In this case, it is necessary to configure the touch panel 126 on the screen of the liquid crystal display 106. Further, an IC card interface 127 and an external device interface 129 having sockets 127A and 128A, respectively, may be connected so that information processing using an external personal computer or an external IC card can be expanded.
[0051]
[Configuration of IC tag 3]
Next, the configuration of the IC tag 3 attached to the advertising object 2 will be described with reference to FIGS. 4 is an exploded perspective view showing the layer structure of the IC tag 3, FIG. 5 is a block diagram showing an example of the internal configuration of the IC tag 3, and FIG. 6 is a front view showing an example of attaching the IC tag 3 to the advertisement object 2. It is.
[0052]
Referring to FIG. 4, the IC tag 3 has a laminated structure of release paper 31, double-sided adhesive sheet 32, exterior material 33, IC module 34, magnetic sheet 35, metal sheet 36, and exterior material 37 from the upper layer side. . The release paper 31 is removed when the IC tag 3 is attached to the advertising material 2.
[0053]
The IC module 34 has an antenna coil 39 formed by patterning a metal foil such as copper or aluminum into a predetermined shape on an insulating substrate 38 such as polyimide, and an IC chip 40 is connected to the antenna coil 39. It has become. The IC chip 40 is preferably sealed and reinforced with an epoxy resin or a metal plate.
[0054]
The exterior material 33 and the exterior material 37 are made of, for example, a polyethylene terephthalate (PET) film, and are heat-sealed to package the IC module 34, the magnetic sheet 35, and the metal sheet 36 in a stacked state.
[0055]
The magnetic sheet 35 and the metal sheet 36 are provided to suppress fluctuations in the communication characteristics of the IC module 34 due to the mounting position or mounting environment of the IC tag 3, and simultaneously remove the ambient noise of the IC tag 3 and transmit the communication radio wave. This is to stabilize the transmission / reception characteristics.
[0056]
As shown in FIG. 5, the IC chip 40 includes a modulation / demodulation circuit 41, a signal processing circuit 42, a nonvolatile memory 43, and a power supply generation unit 44. In the nonvolatile memory 43, information such as the network identification information of the server device 6 that provides detailed information of the advertising matter 2 and a tag ID unique to the IC tag 3 are recorded.
[0057]
In this embodiment, a URL is used as the network specifying information of the server device 6, but in addition to this, there is sufficient information for specifying a contact address (advertiser or related party) such as an e-mail address or a telephone number. Applicable. The tag ID of the IC tag 3 corresponds to, for example, the type of the advertisement object 2, the installation location, the installation date, the advertiser, and other related information.
[0058]
The recording information is written to the IC chip 40 by wireless communication. In this example, the recording information is a data string having a predetermined data format and is recorded via the antenna coil 39. More specifically, the amplitude-shifted modulation wave (13.56 MHz) received by the antenna coil 39 at the time of writing information is demodulated by the demodulation function of the modem circuit 41. The demodulated data string is written from the modulation / demodulation circuit 41 to the nonvolatile memory 43 via the signal processing circuit 42.
[0059]
On the other hand, when the portable wireless communication terminal 1 is held over the IC tag 3 and the recorded information in the IC chip 40 is read by the portable wireless communication terminal 1, the recorded information read from the nonvolatile memory 43 is stored in the modem circuit 41. Amplitude shift modulation is performed by the modulation function, and a data string having a predetermined data format is transmitted to the wireless portable communication terminal 1 via the antenna coil 39.
[0060]
The IC tag 3 configured as described above has flexibility as a whole, and is not limited to a rectangular shape as illustrated, and is formed in an arbitrary shape such as a circle or an ellipse.
[0061]
For example, as shown in FIG. 6, the IC tag 3 is attached to the lower left corner of the surface of the advertisement object 2 on the back side of the advertisement object 2. In order to appeal the attachment site of the IC tag 3 to the advertisement information user, it is preferable that a specific mark 22 or the like is attached to the surface of the advertisement object 2 with a prominent paint color so as to surround the periphery of the attachment site of the IC tag 3. It is.
[0062]
The advertisement 2 can be composed of a poster made of, for example, paper or a plastic sheet, and advertising information consisting of characters, pictures, photographs, etc. relating to a specific product is printed on the surface of the large base paper 21 by a known method such as printing. It is displayed. As an example of the display content, for example, if it relates to a product, the name, characteristics, price, manufacturer name, etc. of the product are applicable, and if it is a campaign item, its privilege information, campaign period, handling dealer, etc. are displayed. The
[0063]
In addition to the poster, for example, a signboard, an indoor / outdoor display, an information board, etc. can be applied as the advertising material 2, and a doll-type display 23 installed adjacent to a store or a product as shown in FIG. 7 is also applicable. is there.
[0064]
Advertisements 2 are not limited to product advertisements, but include advertisements for movies, plays, concerts, etc., real estate information such as vacant properties, and advertisements for service information such as current news reports, job offers, and insurance.
[0065]
In addition, the advertising material is not limited to sales promotion, for example, public information such as operation timetables of various transportation facilities such as trains, buses, airplanes, government bulletins, various information issued by local governments or neighborhood associations, etc. according to the present invention. Corresponds to "Information Display".
[0066]
[Schematic Configuration of Server Device 6]
Next, a schematic configuration of the server device 6 will be described. As described above, the server device 6 receives the access of the portable wireless communication terminal 1 that has read the recorded information from the IC tag 3 of the advertisement object 2, and transmits detailed information related to the display content of the advertisement object 2 to the portable unit. It has a function of delivering to the line communication terminal 1.
[0067]
Detailed information of the advertisement 2 distributed from the server device 6 to the mobile wireless communication terminal 1 varies depending on the content and type of advertisement display. For example, if the advertising material 2 is related to a product advertisement, it includes the use method, characteristics, accessory equipment, character information such as an instruction manual, a still image or a moving image such as a demo screen displaying the product characteristics, etc. This corresponds to image information or audio information such as product guidance and explanation, and is one of these or composite information.
[0068]
Such distribution information may be stored in a database provided in the server device 6, or a content providing device 7 managed by the server device 6 is separately installed, and the distribution information is stored in the content providing device 7. You may make it do.
[0069]
As described above, certain restrictions are imposed on the distribution of information from the server device 6 to the portable wireless communication terminal 1. That is, when the server device 6 receives a request for information distribution from the mobile wireless communication terminal 1, the server device 6 determines whether the access right from the mobile wireless communication terminal 1 is valid. The legitimacy of the access right is determined based on the authentication data transmitted from the portable wireless communication terminal 1, and is determined through the authentication data authentication process. Only when it is determined that the authentication data is valid, the detailed information related to the display content of the requested advertisement is distributed to the portable wireless communication terminal 1.
[0070]
The information distributed from the server device 6 to the portable wireless communication terminal 1 is not limited to the detailed information related to the display content of the advertising matter 2. In the present embodiment, when information is distributed from the server device 6 to the mobile wireless communication terminal 1, preferential information such as products or services related to the display content of the advertisement 2 is included.
[0071]
As said special treatment information, it can be discount information, privilege goods service information, etc., for example. In this case, the user of the mobile wireless communication terminal 1 presents the preferential information displayed on the liquid crystal display 106 of the mobile wireless communication terminal 1 to a salesperson at the store, for example, when purchasing a product related to the advertisement 2. Therefore, the discount service for the product and the service of the privilege item can be received.
[0072]
The server device 6 records the tag ID of the IC tag 3 that is transmitted together with the authentication data when receiving access from the portable wireless communication terminal 1. When the tag ID is recorded, the access date and time is recorded as well as the access count. Further, the server device 6 records the serial number of the system software transmitted together with the authentication data and the tag ID when receiving access from the portable wireless communication terminal 1.
[0073]
Next, the effect | action of this Embodiment comprised as mentioned above is demonstrated with reference to FIG. FIG. 8 is a flowchart for explaining the operation of the present embodiment.
[0074]
The advertising material 2 to which the IC tag 3 is attached is installed in indoor and outdoor bulletin boards, telephone poles, storefronts, in-store product shelves, and trains and buses. An advertisement information user who is interested in the display contents of these advertisements 2 and desires to acquire more detailed information operates the mobile wireless communication terminal 1 owned by the user to set the information reading display mode. The lid 102 is held over the tag attachment position of the advertisement 2 (step S11).
[0075]
Since the attachment position of the IC tag 3 is displayed with a specific mark 22 on the surface of the advertisement 2 so as to appeal to the user, the user appropriately uses the portable wireless communication terminal 1 with the mark 22 as a mark. Can be held over the IC tag 3.
[0076]
By the user's operation, the record information of the IC tag 3 from the IC tag 3 to the portable wireless communication terminal 1, that is, in this example, the URL information of the corresponding server device 6 and the unique tag ID information of the IC tag 3 are read. (Step S12). After the reading of the recorded information is completed, authentication data is generated inside the portable wireless communication terminal 1 (step S13).
[0077]
As described above, the authentication data is a one-time password generated based on an authentication data generation program of system software for using the information providing system.
[0078]
Next, URL information read from the IC tag 3 is input to the portable wireless communication terminal 1 and accesses the server device 6 via the wireless base station 4 and the portable wireless communication terminal network 5 (step S14). At this time, the generated authentication data is transmitted to the server device 6 (step S14).
[0079]
The server device 6 authenticates the transmitted authentication data (step S15). When it is determined that the authentication data is valid, the serial number of the system software is transmitted to the server device 6 as the tag ID information of the IC tag 3 and the terminal information to the server device 6 (S16). Then, detailed information related to the requested display content of the advertisement 2 is distributed from the server device 6 to the portable wireless communication terminal 1 (step S17).
[0080]
The portable wireless communication terminal 1 displays the distributed information on the liquid crystal display 106. Thereby, the advertisement information user who is a user can browse the detailed information related to the display content of the advertising matter 2.
[0081]
As described above, in this embodiment, when accessing the server device 6, authentication data is transmitted, and information is distributed only when it is determined that the authentication data is valid. It is possible to eliminate an access or information disclosure request by another information communication terminal such as a wireless communication terminal other than the portable wireless communication terminal 1 reading the information from the IC tag 3 or a personal computer.
[0082]
In addition, since the tag ID of the IC tag 3 is transmitted when accessing the server device 6, it is necessary to analyze later when the advertiser received the access starting from the advertisement object 2 installed. As a result, the advertising effect of the advertising matter 2 can be grasped.
[0083]
In addition, since the software serial number is transmitted as terminal information when accessing the server device 6, the user's preference or lifestyle of the portable wireless communication terminal 1 based on the pre-registered user simple information As a result, it is possible to provide the advertiser with information for determining future marketing plans.
[0084]
As a result, it is possible to objectively evaluate the ability to attract customers of the advertisement object 2 to which the IC tag 3 is attached, and it becomes possible to grasp the effect of attracting customers of the advertisement object 2 almost in real time. It is possible to obtain information that is effective in making a proper arrangement.
[0085]
(Second Embodiment)
FIG. 9 is a flowchart for explaining the second embodiment of the present invention. In the present embodiment, another embodiment of the information providing system described in the first embodiment will be described.
[0086]
Referring to FIG. 9, an advertisement information user who is interested in the display content of the advertisement object 2 and desires to acquire more detailed information operates the mobile wireless communication terminal 1 owned by the user to enter the information reading display mode. After setting, the cover 102 of the telephone is held over the tag mounting position of the advertisement 2 (step S21).
[0087]
By the user's operation, the record information of the IC tag 3 from the IC tag 3 to the portable wireless communication terminal 1, that is, in this example, the URL information of the corresponding server device 6 and the unique tag ID information of the IC tag 3 are read. (Step S22). After the reading of the recorded information is completed, authentication data is generated inside the portable wireless communication terminal 1 (step S23).
[0088]
In the present embodiment, thereafter, a message for inquiring whether or not to input the acquired URL information is displayed on the liquid crystal display 106 of the portable wireless communication terminal device 1 (step S24). When the user desires access, the user presses a predetermined operation key to permit the input of the URL, and when not desired, the user presses another predetermined operation key to reject the input of the URL.
[0089]
The URL information input permission inquiry function is executed based on the application software program of the information providing system. By adding such a function, misuse of the advertisement 2 can be prevented and distribution of information unintended by the user can be avoided. In addition, the true advertising ability of the advertising matter 2 can be evaluated.
[0090]
After permitting the input of the URL, the same operation as in the first embodiment described above is performed. That is, URL information is input to the portable wireless communication terminal 1, and authentication data is transmitted to the server device 6 (step S25). The server device 6 authenticates the transmitted authentication data (step S26), and after authentication, the tag ID information of the IC tag 3 and the serial number of the system software are transmitted to the server device 6 (S27). Then, the detailed information related to the requested display content of the advertisement 2 is distributed to the portable wireless communication terminal 1 (step S28).
[0091]
(Third embodiment)
FIG. 10 is a flowchart showing the third embodiment of the present invention. In the present embodiment, in the first embodiment described above, the authentication data transmitted when accessing the server device 6 is generated by the internal processing of the portable wireless communication terminal 1. Now, an embodiment in which the authentication data is stored in the IC tag 3 will be described.
[0092]
Referring to FIG. 10, an advertisement information user who is interested in the display contents of advertisement object 2 and desires to acquire more detailed information operates portable wireless communication terminal 1 owned by the user to enter the information reading display mode. The telephone cover 102 is set over the tag attachment position of the advertisement 2 (step S31).
[0093]
By the user's operation, the recorded information of the IC tag 3 from the IC tag 3 to the portable wireless communication terminal 1, that is, in this example, the URL information of the corresponding server device 6, the unique tag ID information of the IC tag 3, and Authentication data for justifying the access right to the server device 6 is read (step S32).
[0094]
Thereafter, a message is displayed on the liquid crystal display 106 of the portable wireless communication terminal device 1 to inquire whether the acquired URL information is acceptable (step S33). When the user desires access, the user presses a predetermined operation key to permit the input of the URL, and when not desired, the user presses another predetermined operation key to reject the input of the URL.
[0095]
After permitting the input of the URL, the URL information is input to the portable wireless communication terminal 1, and the authentication data is transmitted to the server device 6 (step S34). The server device 6 authenticates the transmitted authentication data (step S35), and after authentication, the tag ID information of the IC tag 3 and the serial number of the system software are transmitted to the server device 6 (S36). Then, the detailed information related to the requested display content of the advertisement 2 is distributed to the portable wireless communication terminal 1 (step S37).
[0096]
As described above, according to the present invention, authentication data necessary for receiving information distribution from the server device 6 is recorded in the IC tag 3 so that the authentication data can be acquired simultaneously with reading of URL information or the like. It is also possible to build a system. Also by this method, the same effect as in the first embodiment described above can be obtained.
[0097]
(Fourth embodiment)
Next, the information providing system described in the first embodiment will be described more specifically with reference to FIG. In the present example, a CD sales promotion poster will be described as an example of the advertisement 2.
[0098]
The advertising agency 11 receives a production operation request from the advertiser 12 for the poster 2 for singer A's new sales promotion. The advertising agency 11 examines the design of a poster for sales promotion of singer A and launches a dedicated site 14 for the information providing system. At the same time, the dedicated site URL and the posting address code (tag ID) are stored in the IC tag 3. Then, the IC tag 3 is attached to the produced new music sales promotion poster 2 and distributed to the store 13.
[0099]
The advertisement information user downloads system software from the dedicated site 14 via the Internet using the portable wireless communication terminal 1 owned by the advertisement information user. When downloading, enter a simple profile such as your age, gender, occupation, and hobbies to complete user registration.
[0100]
An advertisement information user who browses the poster 2 for sales promotion of new music posted at the store 13 and desires to obtain information other than the information displayed on the poster 2 uses his / her portable wireless communication terminal 1 as an IC of the poster 2. Hold it over the tag 3 attachment position. Thereby, the URL information and the tag ID information are transmitted from the IC tag 3 to the portable wireless communication terminal 1.
[0101]
After reading the record information of the IC tag 3, the server device 6 is accessed automatically or by the operation of the advertisement information user. At this time, the authentication data is transmitted from the portable wireless communication terminal 1 to the server device 6.
[0102]
The server device 6 authenticates the transmitted authentication data. After authentication, the tag ID and serial number are transmitted to the server device 6 and recorded as an access log. Then, information such as a privilege video (promotion video) for sales promotion of singer A is distributed from the server device 6 to the mobile wireless communication terminal 1 and displayed on the liquid crystal display of the mobile wireless communication terminal 1. When the privilege video ends, an electronic coupon is distributed as preferential information and displayed on the liquid crystal display of the portable wireless communication terminal 1.
[0103]
The advertisement information user who has decided to purchase goes to the store and purchases the new music of singer A. At this time, the electronic coupon displayed on the liquid crystal display of the portable wireless communication terminal 1 is presented to the attendant, and benefits such as provision of certain discount services and novelty goods are received. In addition, the portable wireless communication terminal 1 is held over a dedicated reader installed on the side of the cash register or the like, and necessary information is read.
[0104]
Analysis is performed to such an extent that a certain degree of user image can be identified from the access log (user information, time zone, module count, access date, tag ID, etc.) in the server device 6 and purchase information read in the store. The advertising agency 11 provides the advertiser 12 with necessary marketing advice along with the advertising results.
[0105]
As mentioned above, although each embodiment of this invention was described, of course, this invention is not limited to these, A various deformation | transformation is possible based on the technical idea of this invention.
[0106]
For example, the information display body to which the IC tag 3 is attached can include an operation timetable for transportation as described above. In this case, the timetable data can be obtained and recorded as electronic data in the mobile radio communication terminal of the station user, so that the timetable card distributed at the station etc. can be forgotten and troublesome to carry. In addition, the timetable data updated immediately at the time of diamond revision can be obtained.
[0107]
Moreover, if the occupancy recruitment signboard for the vacant room property is applied as an information display body, detailed floor plan image information, rent, etc. of the vacant room property can be provided without going to the real estate company.
[0108]
A CD case or a rental video storage case may be applied as the information display body of the present invention, for example, to provide a user with a one-phrase audition or preview video preview.
[0109]
In addition, by applying the present invention to a tourist information map in front of a station, etc., it is possible to provide details of the residence display of the land, tourist information, and further details of access information to the target place by voice and video etc. it can. Similarly, the present invention can be applied to pamphlets of products, sightseeing guides, events, and the like.
[0110]
In addition, the present invention is applied to an information board or a doll-type display installed in a store or in a store, providing in-store information or tenant information as a store floor plan (plan view), displaying the current location, or to a target store. The navigation service may be provided. Furthermore, the present invention may be applied to an information board installed on the side of a product in the store to provide detailed information (number of items, color, size, etc.) of the product.
[0111]
In addition, if the present invention is applied to a checkpoint of a compass game performed during an orientation in outdoor activities, etc., it is possible to specify the passing time and passing party of the checkpoint, and at the same time, hints on the next checkpoint, etc. Can be provided.
[0112]
【The invention's effect】
As described above, according to the information providing system of the present invention, authentication data is transmitted from a portable wireless communication terminal that has acquired a URL from a non-contact IC tag in order to justify the access right to the server device. Since the information is distributed from the server device only when the information is received, access from an information terminal other than the portable wireless communication terminal can be excluded, and thereby the effect of attracting customers of the information display body can be properly evaluated. This enables efficient distribution of advertisements and the like.
[0113]
In addition, according to the information providing method of the present invention, when accessing the server device from the portable wireless communication terminal, there is a step of evaluating the legitimacy of the access by the server device. It becomes possible to construct a system that distributes information only to portable wireless communication terminals accessed from the recorded information, thereby constantly evaluating the effect of attracting customers of the information display body and effectively Distribution becomes possible.
[0114]
Furthermore, according to the portable wireless information terminal of the present invention, since it has an authentication data generation means for generating authentication data for justifying the access right to the server device when accessing the server device, The above-described information providing system of the present invention can be constructed using the portable wireless communication terminal having such a configuration.
[Brief description of the drawings]
FIG. 1 is a schematic configuration diagram of an information providing system according to a first embodiment of the present invention.
FIG. 2 is a perspective view showing an external configuration example of a portable wireless communication terminal 1 applied to the present invention.
FIG. 3 is a block diagram showing an example of the internal configuration of the portable wireless communication terminal 1;
FIG. 4 is an exploded perspective view showing a configuration of a non-contact IC tag 3 applied to the present invention.
FIG. 5 is a block diagram illustrating an internal configuration example of an IC chip of a non-contact IC tag 3;
FIG. 6 is a front view for explaining the positional relationship between an information display body 2 applied to the present invention and a non-contact IC tag 3 attached thereto.
7 is a diagram showing a modification of the form of the information display body 2. FIG.
FIG. 8 is a flowchart for explaining the operation of the first exemplary embodiment of the present invention.
FIG. 9 is a flowchart illustrating the operation of the second exemplary embodiment of the present invention.
FIG. 10 is a flowchart for explaining the operation of the third exemplary embodiment of the present invention.
FIG. 11 is a schematic configuration diagram of an information providing system showing a fourth embodiment of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Portable radio | wireless communication terminal, 2 ... Advertisement thing (information display body), 3 ... Non-contact IC tag, 4 ... Wireless base station, 5 ... Network for portable radio | wireless communication terminals, 6 ... Server apparatus, 11 ... Advertising agency, DESCRIPTION OF SYMBOLS 12 ... Advertiser, 13 ... Dealer, 21 ... Doll type display, 34 ... IC module, 35 ... Magnetic sheet, 36 ... Metal sheet, 40 ... IC chip.

Claims (11)

Has a non-contact I C tag that records network specific information and the tag ID, the game to cycle a plurality of checkpoints, and checkpoint display body for displaying the check point,
Transmits the information reading means for reading the network identification information and the tag ID from the contactless I C tag, based on the read the network identification information which the authentication data to justify the tag ID and access rights A portable wireless communication terminal having a transmission means;
Determining means for determining whether or not the transmitted authentication data is valid; and when it is determined that the authentication data is valid, information related to the game is distributed to the portable wireless communication terminal. An information providing system comprising a server device having a distribution means. The information providing system according to claim 1,
The portable wireless communication terminal further includes authentication data generation means for generating the authentication data. The information providing system according to claim 1,
The non-contact IC tag records the network identification information, the tag ID, and the authentication data,
Said information reading means, said network identification information, the information providing system for reading the tag ID and the authentication data from the contactless I C tag. The information providing system according to claim 2,
The authentication data is a one-time password information providing system. The information providing system according to claim 1,
The network specifying information is a URL. The information providing system according to claim 1,
The portable wireless communication terminal further includes an access permission inquiry means for requesting permission to access the server device based on the network specifying information. The information providing system according to claim 1,
The transmitting means transmits the tag ID, the authentication data, and unique terminal information assigned to the portable wireless communication terminal. The information providing system according to claim 7,
The terminal information is a serial number of application software necessary for reading the network identification information and the tag ID by the information reading unit. The information providing system according to claim 7,
The information provision system, wherein the terminal information includes at least one user information of gender, age, occupation, and hobby of a user of the portable wireless communication terminal. The mobile wireless communication terminal reads the network identification information and the tag ID recorded in the non-contact IC tag of the checkpoint display body that displays the checkpoint of a game that circulates a plurality of checkpoints,
Based on the read network identification information, authentication data for justifying the tag ID and access right is transmitted from the portable wireless communication terminal to the server device,
The server device determines whether the transmitted authentication data is valid,
An information providing method of distributing information related to the game from the server device to the portable wireless communication terminal when it is determined that the authentication data is valid. Information reading means for reading network identification information and tag ID recorded in a non-contact IC tag of a checkpoint display body for displaying the checkpoint of a game that circulates a plurality of checkpoints;
Authentication data generating means for generating authentication data for justifying an access right to a server device that distributes information related to the game;
A portable wireless communication terminal comprising: a transmission unit configured to transmit the tag ID and the authentication data to the server device based on the read network identification information.

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