JP5148013B1 - Advertising system using mobile terminal case, advertising method, management server, program, and mobile terminal case - Google Patents

Abstract

The present invention provides an advertising system in which a mobile terminal is stored in a locked state in a mobile terminal case displaying an advertisement image and lent to a user for advertising, and points are returned to the user as a price.
An advertising system S includes a mobile terminal 1 and a member card 2 owned by a user U who is a member, and an advertisement image unit 3 on which an advertisement image is displayed and a lock mechanism for storing the mobile terminal 1 in a locked state. The mobile terminal case 4 lent to the user U, the store terminal 5 installed in the affiliated store T, and the lock mechanism of the mobile terminal case 4 installed in the affiliated store T and unlocked. A detachable jig 6 for switching to a state, a management server 7 installed in the card management company C and the like, and managing points given to the user U according to transactions between the user U and the affiliated store T; Mobile terminal 1, store terminal 5 and management server 7 are connected via network N.
[Selection] Figure 1

Description

  The present invention relates to an advertising system, an advertising method, a management server, a program, and a mobile terminal case using a mobile terminal case, and in particular, a user who stores a mobile terminal in a locked state in a mobile terminal case displaying an advertisement image. The present invention relates to an advertising system, an advertising method, a management server, a program, and a mobile terminal case using a mobile terminal case for paying a user a point as an advertisement.

  In general, cases (holders) of various forms and designs have been proposed in order to protect portable terminals such as smartphones, mobile phones, portable information terminals, and portable game machines from dropping or impact.

  For example, in Patent Document 1, in a holder that holds a mobile terminal by hand when the mobile terminal is held by hand, an attachment base that is attached to a portion of the portable terminal that comes into contact with the palm, an attachment pin that is attached to the attachment base, and an attachment pin There has been proposed a portable terminal holder provided with a ring that is rotatably or deformably mounted around a pin and into which a finger is inserted. According to this portable terminal holder, it is easy to operate in either a portrait orientation or a landscape orientation, and can be reliably prevented from falling (hereinafter, this technique is referred to as Conventional Example 1).

  Patent Document 2 proposes a mobile phone case provided with a memo paper on which advertisements and information are printed (hereinafter, this technique is referred to as Conventional Example 2).

Furthermore, it is also widely known that an advertisement is displayed on the screen of a mobile terminal (hereinafter, this technique is referred to as Conventional Example 3).
JP 2011-35810 A Utility Model Registration No. 3108557

  In Conventional Example 1, there is a problem that the portable terminal holder is used exclusively for preventing fall and is not used as an advertising medium.

  In Conventional Example 2, the mobile phone case is used as an advertising medium. However, there is a problem that marketing information such as how effective the advertisement is and what kind of advertisement is effective cannot be obtained at all. there were.

  In addition, when the user of the mobile phone is not stored in the mobile phone case, there is a problem that the advertisement effect cannot be obtained and it is not possible to confirm whether or not the mobile phone case is stored in the mobile phone case.

  Conventional example 3 has a problem that the target of advertising is limited to users who use mobile terminals.

  Further, since advertisements are distributed from a network such as the Internet, there is a problem that the advertisement effect cannot be obtained unless the mobile terminal is turned on and connected to the network.

  The present invention has been made to solve the above-mentioned problem, and performs advertisement by storing a mobile terminal in a locked state in a mobile terminal case displaying an advertisement image and lending it to a user. By returning points to the user, the advertising effect can be spread to third parties other than the user, useful marketing information can be obtained, and an inexpensive, reliable and efficient advertising effect can be obtained. An object is to provide an advertising system, an advertising method, a management server, a program, and a mobile terminal case using a mobile terminal case.

The advertisement system of the present invention includes a mobile terminal and a membership card owned by a user who is a member, an advertisement image portion on which an advertisement image is displayed, and a lock mechanism for storing the mobile terminal in a locked state. A portable terminal case to be lent, a store terminal installed in an affiliated store, and an attachment / detachment for switching the lock mechanism of the portable terminal case between a locked state and an unlocked state installed in the affiliated store And a management server that manages points given to the user in accordance with transactions between the user and the affiliated store, and the portable terminal, the store terminal, and the management server are connected via a network. A connected advertising system,
A member identification code is displayed on the member card,
An advertisement image identification code is displayed in the advertisement image portion,
The store terminal includes a reading unit that can read the member identification code and the advertisement image identification code, a first transmission unit that transmits various information, a first receiving unit that receives various information, and the reading unit. And first control means for controlling processing of the first transmission means and the first reception means,
The management server includes a database that stores user registration information, point information, and used advertisement image information; a second transmission unit that transmits various types of information; a second reception unit that receives various types of information; the database; And second control means for controlling processing of the second transmission means and the second reception means,
When an advertisement image to be displayed on the portable terminal case is determined by the user who has visited the affiliated store, the member identification code and the corresponding said member are read by a store member of the affiliated store by the reading means of the store terminal. Read the advertisement image identification code, and send each read code information to the management server by the first transmission means,
The management server registers or updates the database information by the second control unit based on the code information received by the second reception unit,
The mobile terminal case provided with the advertisement image portion on which the advertisement image is displayed using the attachment / detachment jig by the clerk of the affiliated store or the user visiting the affiliated store is locked to the portable terminal. Stored and loaned to the user for a predetermined loan period in that state,
When the predetermined lending period has elapsed, the second control means of the management server updates the database so as to give a predetermined point to the target user.
It is characterized by this.

  When changing to a new advertisement image, the mobile terminal case is unlocked using the detachable jig by the clerk of the affiliated store or the user visiting the affiliated store, and a new advertisement image is displayed. After changing to the displayed advertisement image portion, the mobile terminal case may be locked again.

A case identification code is displayed on the mobile terminal case,
The reading means of the store terminal is capable of reading the case identification code,
The database of the management server stores use mobile terminal case information related to the mobile terminal case used by the user,
By the store clerk of the affiliated store, the case identification code is read by the reading means of the store terminal, and the read case identification code information is transmitted to the management server by the first transmission means,
The management server may register or update the mobile terminal use case information of the database by the second control means based on the case identification code information received by the second receiving means.

The advertising method of the present invention includes a mobile terminal and a membership card owned by a user who is a member, an advertisement image portion on which an advertisement image is displayed, and a lock mechanism for storing the mobile terminal in a locked state. A portable terminal case to be lent, a store terminal installed in an affiliated store, and an attachment / detachment for switching the lock mechanism of the portable terminal case between a locked state and an unlocked state installed in the affiliated store And a management server that manages points given to the user in accordance with transactions between the user and the affiliated store, and the portable terminal, the store terminal, and the management server are connected via a network. Connected,
A member identification code is displayed on the member card,
An advertisement image identification code is displayed in the advertisement image portion,
The store terminal includes a reading unit that can read the member identification code and the advertisement image identification code, a first transmission unit that transmits various information, a first receiving unit that receives various information, and the reading unit. And first control means for controlling processing of the first transmission means and the first reception means,
The management server includes a database that stores user registration information, point information, and used advertisement image information; a second transmission unit that transmits various types of information; a second reception unit that receives various types of information; the database; An advertisement method by an advertisement system, comprising: a second transmission unit; and a second control unit that controls processing of the second reception unit,
(1) When an advertisement image to be displayed on the portable terminal case is determined by the user who has visited the affiliated store, the member identification code and Reading the relevant advertising image identification code;
(2) transmitting each read code information to the management server by the first transmission means;
(3) registering or updating the information of the database by the second control means based on the code information received by the second receiving means of the management server;
(4) The portable terminal case including the advertisement image portion on which the advertisement image is displayed by the clerk of the affiliated store or the user visiting the affiliated store using the attachment / detachment jig is used as the portable terminal. Storing in a locked state and lending the user in that state for a predetermined loan period;
(5) When the predetermined loan period has elapsed, the second control unit of the management server updates the database so as to give a predetermined point to the target user;
It is characterized by having.

  When changing to a new advertisement image, the mobile terminal case is unlocked using the detachable jig by the clerk of the affiliated store or the user visiting the affiliated store, and a new advertisement image is displayed. After changing to the displayed advertisement image part, the mobile terminal case may be locked again.

A case identification code is displayed on the mobile terminal case,
The reading means of the store terminal is capable of reading the case identification code,
The database of the management server stores use mobile terminal case information related to the mobile terminal case used by the user,
In the step (1), the clerk of the affiliated store reads the case identification code together with the member identification code and the corresponding advertisement image identification code by the reading means of the store terminal,
In the step (2), the read case identification code information is transmitted to the management server by the first transmission means,
In the step (3), the management server registers or uses the mobile terminal case information of the database by the second control means based on the case identification code information received by the second receiving means. It may be updated.

  The management server according to the present invention is used in the advertising system.

  The program of the present invention is characterized by causing the processing of the second control means of the management server to be executed.

  A case for a portable terminal according to the present invention is used in the advertising system.

It consists of two or more case members,
The locking mechanism may be in a locked state by locking each case member with the attaching / detaching jig.

It consists of a first case member in which the mobile terminal is stored, and a second case member,
The locking mechanism may be configured such that a locking claw provided in the second case member is locked to a locking hole formed in the first case member so as to be able to be put in and out.

The second case member is provided with a locking portion that includes the locking claw and is rotatably attached around an axis.
The engaging portion is formed with a fitting hole into which the fitting protrusion formed on the attaching / detaching jig is fitted,
In a state where the fitting protrusion formed on the attaching / detaching jig is fitted in the fitting hole of the engaging part, the attaching part is rotated by rotating the attaching / detaching jig about the axis. The locking claw may be switched between a locked state and an unlocked state by rotating and causing the locking claw to be taken in and out of a locking hole formed in the first case member.

  You may have the advertisement image storage part which accommodates the said advertisement image part so that insertion / extraction is possible.

The advertisement image storage unit includes a base plate on which the advertisement image unit is placed, and a transparent plate.
The advertisement image portion may be positioned between the base plate and the transparent plate so that the advertisement image of the advertisement image portion can be seen from the outside through the transparent plate.

  When the mobile terminal is stored, an opening and / or a notch may be formed at a position corresponding to the position where the functional unit, the operation unit, and the external connection unit of the mobile terminal are provided.

  The present invention has the following effects.

  (1) Since advertisement images are displayed and advertisements are made by lending users to mobile terminal cases that are easily caught by the human eye as advertising media, not only to users of mobile terminals but also to surrounding third parties However, since the advertisement image is presented, the advertisement effect can be further spread.

  (2) The mobile phone case is used as an advertising medium, and the advertising effect can be obtained even when the mobile device is turned off or not connected to a network such as the Internet. And an inexpensive advertising system can be constructed.

  (3) For the user, not only can the portable terminal be protected using the portable terminal case, but points are given, so the user's repeat rate for the advertising system is increased, and the advertising effect can be increased efficiently. .

  (4) For affiliated stores, the effect of attracting customers can be obtained by increasing the user's repeat rate for this advertising system, leading to improved profits of the affiliated stores.

  (5) For the card management company and the affiliated store, it is possible to provide the advertising sponsor with useful marketing information such as which advertising image has what degree of advertising effect and what kind of advertising is effective. For example, when there are a plurality of candidates to be used as advertisement images, in the past, an advertisement sponsor selected and used one of the candidates, but in this advertising system, all candidate advertisement images are used. It is possible to determine which advertising image is effective based on data after use.

  (6) Since the mobile terminal case is lent to the user in a locked state using a dedicated attaching / detaching jig installed in the mobile store, the user should remove the mobile terminal from the mobile terminal case without permission. It is possible to prevent and obtain a reliable and highly reliable advertising effect.

It is a block diagram showing an advertising system concerning an example embodiment of the present invention. (A) is a front view which shows the example of the membership card used for the advertising system which concerns on the example of embodiment of this invention, (B) is the back view. (A) is the surface figure which shows the example of the advertisement image part used for the advertisement system which concerns on the example of embodiment of this invention, (B) is the back view. It is a rear view which shows the example of the case for portable terminals used for the advertising system which concerns on the example of embodiment of this invention. (A) is a perspective view which shows the front side of the state which accommodates the portable terminal in the case for portable terminals, (B) is a perspective view which shows the back side of the state which accommodates the portable terminal in the case for portable terminals. is there. (A) is a top view which shows the state which accommodates the portable terminal in the case for portable terminals, (B) is the bottom view, (C) is the VI-VI sectional view taken on the line of FIG. 5 (B). It is a disassembled perspective view which shows the front side of the case for portable terminals of the state which removed the transparent plate. It is a perspective view which shows the front side of the case for portable terminals of the state which attached the transparent plate. It is a perspective view which shows the back side of the 1st member of the case for portable terminals. It is a perspective view which shows the state which has inserted the advertisement image part in the case for portable terminals. It is a perspective view which shows the state after inserting an advertising image part in the case for portable terminals in detail. (A) is a perspective view showing in detail the bottom surface side of the first case member, (B) is a perspective view showing the second case member, (C) is a rear view showing the second case member. It is a disassembled perspective view which shows a latching | locking part and the jig | tool for attachment / detachment. (A) is a perspective view which shows a latching | locking part and the jig | tool for attachment / detachment, (B) is sectional drawing which shows the state in which the 1st latching claw has entered into the latching hole. 4 is a flowchart for explaining an advertising method according to an exemplary embodiment of the present invention. It is a perspective view which shows the state which accommodated the portable terminal in the 1st case member of the case for portable terminals. It is a perspective view which shows the state which mounted | wore the 1st case member of the case for portable terminals with the 2nd case member. It is a perspective view which shows the state which is operating the locking mechanism of the case for portable terminals using the attachment / detachment jig | tool. It is a perspective view which shows a working tray. It is explanatory drawing which shows the example of the receipt handed over to a user at the time of loan of the case for portable terminals.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing an advertising system according to an embodiment of the present invention, FIG. 2A is a front view showing an example of a membership card used in the advertising system according to the embodiment of the present invention, and FIG. FIG. 3A is a back view, FIG. 3A is a front view showing an example of an advertisement image portion used in an advertisement system according to an embodiment of the present invention, FIG. 4B is a back view thereof, and FIG. 4 is an embodiment of the present invention. It is a rear view which shows the example of the case for portable terminals used for the advertising system concerning.

  As shown in FIG. 1, an advertising system S according to an embodiment of the present invention includes a mobile terminal 1 and a membership card 2 owned by a user U who is a member, an advertising image unit 3 on which an advertising image is displayed, and a mobile terminal. 1 is provided with a lock mechanism for storing 1 in a locked state, a portable terminal case 4 lent to the user U, a store terminal 5 installed in the affiliated store T, and a mobile terminal installed in the affiliated store T. Detachable jig 6 for switching the lock mechanism of the case 4 between the locked state and the unlocked state, and installed in the card management company C, etc., to the user U according to the transaction between the user U and the affiliated store T A management server 7 that manages the points to be given is provided, and the mobile terminal 1, the shop terminal 5, and the management server 7 are connected via a network N.

  The mobile terminal 1 is, for example, a smartphone, a mobile phone, a mobile information terminal, a mobile game machine, or the like.

  The member card 2 is a medium for receiving points when the user U makes a transaction such as purchasing a product or providing a service at the affiliated store T. The member card 2 is a magnetic card, an IC card, or the like. These recording media are used. The number of points given is appropriately set according to a predetermined standard such as the contents of the transaction. In addition, the user U can receive points other than transactions such as answering questionnaires and opening accounts of financial institutions, and using the acquired points, the user U can purchase products or services It is also possible to receive donations and make donations.

  As shown in FIG. 2, a card name, a pattern, and the like are displayed on the front surface of the member card 2 (see FIG. 2A), and a barcode that is a member identification code 2a for identifying the member is displayed on the back surface thereof. Is displayed (see FIG. 2B). A two-dimensional code such as a QR code (registered trademark) may be used as the member identification code 2a.

  The advertisement image section 3 is made of, for example, paper, plastic, film, etc. As shown in FIG. 3, an advertisement image is displayed on the surface of the advertisement image section 3 (see FIG. 3 (A)), and on the back surface thereof. A bar code which is an advertisement image identification code 3a for identifying an advertisement image is displayed (see FIG. 3B). A two-dimensional code such as a QR code (registered trademark) may be used as the advertisement image identification code 3a.

  The mobile terminal case 4 is entirely made of a material such as plastic, metal, leather, etc., and as shown in FIG. 4, a substantially rectangular bottom surface portion 4b and an outer frame formed on the periphery of the bottom surface portion 4b. It has a main body 8 having a substantially concave cross section composed of a portion 4c, and the portable terminal 1 is fitted and stored inside the outer frame portion 4c.

  A barcode that is a case identification code 4a for identifying the mobile terminal case 4 is displayed on the back surface of the bottom surface portion 4b of the mobile terminal case 4 (see FIG. 4). A two-dimensional code such as a QR code (registered trademark) may be used as the case identification code 4a.

  The case identification code 4a is used to identify the portable terminal case 4 used by the user U. In particular, one user U owns a plurality of portable terminals 1, and each portable terminal 1 This information is necessary when different advertisement image parts 3 are used simultaneously.

  Note that the case identification code 4a is not necessarily displayed when a predetermined condition such as limiting the number of portable terminal cases 4 that can be used by one user U is used.

  Next, the structure of the portable terminal case 4 will be described in detail. In addition, various forms can be considered about the structure of the case 4 for portable terminals, and the form described below is an exemplification, and is not limited to this.

  FIG. 5A is a perspective view showing a front side in a state where the mobile terminal is stored in the mobile terminal case, and FIG. 5B is a perspective view showing a back side in the state where the mobile terminal is stored in the mobile terminal case. 6A is a plan view showing a state where the portable terminal is stored in the portable terminal case, FIG. 6B is a bottom view thereof, FIG. 6C is a sectional view taken along line VI-VI in FIG. Is an exploded perspective view showing the front side of the mobile terminal case with the transparent plate removed, FIG. 8 is a perspective view showing the front side of the mobile terminal case with the transparent plate attached, and FIG. 9 is a mobile terminal case The perspective view which shows the back side of the 1st member of this, FIG. 10 is a perspective view which shows the state which has inserted the advertisement image part in the case for portable terminals, FIG. 11 has inserted the advertisement image part in the case for portable terminals FIG. 12A is a perspective view showing the bottom side of the first case member in detail. (B) is a perspective view showing the second case member, (C) is a rear view showing the second case member, FIG. 13 is an exploded perspective view showing the locking portion and the attaching / detaching jig, and FIG. (A) is a perspective view showing a locking portion and a detachable jig, and (B) is a cross-sectional view showing a state in which a first locking claw has entered a locking hole.

  As shown in FIGS. 5 and 6, the main body 8 of the mobile terminal case 4 includes a first case member 9 for storing the mobile terminal 1 and a second case detachably attached to the first case member 9. It consists of a case member 10.

  The front side of the first case member 9 has an advertisement image storage unit 11 for storing the advertisement image unit 3 in a removable manner, and the mobile terminal 1 is fitted and stored in the outer frame part 4c on the back side.

  As shown in FIGS. 6C and 7 to 11, the advertisement image storage unit 11 includes a base plate 12 on which the advertisement image unit 3 is placed and a transparent plate 13. By positioning the advertisement image portion 3 between the transparent plate 13 and the transparent plate 13, the advertisement image of the advertisement image portion 3 can be seen from the outside through the transparent plate 13.

  As shown in FIGS. 9 to 11, an advertisement image entrance / exit 12a for inserting / removing the advertisement image portion 3 is formed on the base plate 12, and the advertisement image portion 3 is inserted through the advertisement image entrance / exit 12a ( (See FIG. 10).

  The advertisement image storage unit 11 is provided with a first guide protrusion 14 formed in a convex shape in order to position the proximal end portion of the inserted advertisement image unit 3 (see FIG. 11). Further, the base plate 12 is provided with a first pressing piece 15 that is urged toward the inserted advertisement image portion 3 and presses and fixes the back surface of the advertisement image portion 3. Further, a first cutout portion 12b formed in a curved shape is formed at an intermediate portion of the advertisement image entrance / exit 12a of the base plate 12 so that the advertisement image portion 3 can be easily taken out.

  As shown in FIG. 6C, the space between the base plate 12 and the portable terminal 1 includes various cards such as the membership card 2 (including not only cards but also cards of any size). A card storage portion 16 for storing the card is formed.

  As shown in FIG. 6B, a card entrance / exit 10a is formed on the bottom surface of the second case member 10 so as to communicate with the card storage portion 16 and to insert and remove cards.

  As shown in FIGS. 9 to 11, the base plate 12 is provided with a second guide protrusion 17 that is formed in a convex shape in order to position the leading ends of various inserted cards. In addition, the base plate 12 is provided with a pair of second pressing pieces 18 that are urged toward the inserted cards to press and fix the surfaces of the cards. Further, a second cutout portion 12c formed in a curved shape is formed on the bottom surface of the base plate 12 so that cards can be easily taken out.

  When the mobile terminal 1 is stored in the first case member 9 and the second case member 10, the function unit (for example, a microphone unit, a camera lens unit, a speaker unit, etc.) and an operation unit (for example, a mobile unit 1). An opening or notch is appropriately formed at a position corresponding to a position where a power button, a sound button, a volume adjustment button, a home button, etc.) and an external connection portion (for example, a power connector portion, an earphone jack portion, etc.) are provided. It is preferable.

  For example, a first opening 4d is formed on the side surface of the first case member 9 at a position corresponding to the sound button 1a and the volume adjustment button 1b of the mobile terminal 1 (see FIG. 5A), and the plane Is formed with a second opening 4e at a position corresponding to the earphone jack section 1c of the portable terminal 1 and a third opening 4f at a position corresponding to the power button 1d. A fourth opening 4g is formed at a position corresponding to the section 1f and the speaker section 1g, and a fifth opening 4h is formed at a position corresponding to the camera lens section 1h on the front surface thereof.

  A third cutout 4 i is formed on the back surface of the second case member 10 at a position corresponding to the home button 1 i of the mobile terminal 1.

  Next, a lock mechanism that locks the portable terminal case 4 by locking the first case member 9 and the second case member 10 with the attaching / detaching jig 6 will be described.

  As shown in FIG. 7 to FIG. 10 and FIG. 12A, the bottom surface of the first case member 9 is formed in a substantially L-shaped cross section when viewed from the back, and extends from both side surfaces of the first case member 9. A locking piece 19 is provided that includes a substrate portion 19a extending in the direction and a side plate portion 19b bent inward from the tip of the substrate portion 19a. A locking hole 19c is formed in the substrate portion 19a of the locking piece 19, and an insertion hole 19d is formed in the side plate portion 19b.

  On the other hand, as shown in FIGS. 7, 8, 12 (B), and (C), a locking portion insertion hole 21 into which the locking portion 20 is inserted penetrates both ends of the second case member 10. The locking portion 20 is attached to the locking portion insertion hole 21 so as to be rotatable about the axis line.

  As shown in FIGS. 7, 13, and 14, the locking portion 20 is formed in a columnar shape, and a locking body 22 having a first locking claw 22 a that protrudes outward at the tip portion, and a circular shape. The rotating body 23 is formed in a columnar shape and has a pair of second locking claws 23a formed on the inner surface facing the locking body 22 and extending to the locking body 22 side.

  A locking piece insertion hole 22b into which the second locking claw 23a of the rotating body 23 is inserted and locked is formed at a substantially central portion of the locking body 22, and the first locking piece of the locking body 22 is formed. By inserting and locking the second locking claw 23a of the rotating body 23 in the insertion hole 22b, the locking body 22 and the rotating body 23 are integrated. Note that the locking body 22 and the rotating body 23 do not have to be separated, and may be integrally formed.

  On the outer surface of the rotating body 23, a fitting hole 23b into which the fitting protrusion 6a formed on the tip surface of the attaching / detaching jig 6 is fitted is formed (see FIG. 13).

  The attachment / detachment jig 6 is made of a material such as plastic, synthetic resin, or metal, and is sized to be operated with one hand.

  As shown in FIG. 13, the base end portion 6b of the attaching / detaching jig 6 is configured to be separable from the jig body 6c, and a pair of third locking claws 6d are provided on the inner surface of the base end portion 6b. It has been. The tip end portion of the third locking claw 6d is locked in the insertion hole 6e formed in the jig body 6c, so that the jig body 6c and the base end portion 6b are integrated. The jig body 6c and the base end portion 6b do not have to be separated from each other, and may be integrally formed.

  According to the locking mechanism of the present embodiment, by attaching the second case member 10 to the first case member 9, the locking body 22 of the locking portion 20 of the second case member 10 is Is inserted into the insertion hole 19 d of the locking piece 19 of the case member 9.

  Next, the fitting protrusion 6 a formed on the attaching / detaching jig 6 is fitted into the fitting hole 23 b of the locking portion 20.

  In this state, the attaching / detaching jig 6 is rotated in one direction around the axis, whereby the engaging portion 20 is rotated in one direction to be formed on the engaging piece 19 of the first case member 9. When the first locking claw 22a enters the locking hole 19c (see FIG. 14B), the lock mechanism is brought into the locked state.

  On the other hand, the locking portion 20 is rotated in the other direction by rotating the attaching / detaching jig 6 in the other direction around the axis, and is formed on the locking piece 19 of the first case member 9. When the first locking claw 22a goes out from the locking hole 19c, the lock mechanism is brought into the unlocked state.

  It should be noted that, in the front end portions of the second case member 10, in order to allow the second case member 10 to enter between the locking piece 19 of the first case member 9 and the base plate 12, the longitudinal direction A groove 10b extending in the direction is formed (see FIG. 7).

  The affiliated stores T are, for example, convenience stores, DVD / CD / game software / book rental stores, music / video software sales stores, travel agents, restaurants, gas stations, sports club stores, rental car stores, and the like.

  As the store terminal 5, for example, an information management terminal used in a POS (Point Of Sale) system is used, and a reading unit such as a barcode reader capable of reading the member identification code 2a, the advertisement image identification code 3a, and the case identification code 4a. 5a, the first transmission unit 5b that transmits various types of information, and the first reception unit 5c, the reading unit 5a, the first transmission unit 5b, and the first reception unit 5c that receive various types of information are controlled. A first control unit 5d.

  The management server 7 is an information processing apparatus such as a workstation server, for example, a database 7a for storing various information, a second transmission unit 7b for transmitting various information, and a second reception unit 7c for receiving various information. And a second control unit 7d that controls processing of the database 7a, the second transmission unit 7b, and the second reception unit 7c.

  The database 7a includes a member database that stores user registration information, point information, and the like, and an advertisement database that stores use advertisement image information, use portable terminal case information, and the like. In the database 7a, the use portable terminal case information and the use advertisement image information may be concatenated and stored, but only the number information of the case for the mobile terminal used for each user U is stored. And the case information for use portable terminal and the use advertisement image information may not necessarily be connected (linked) to be stored. This eliminates the need to read the case identification code 4a each time a new advertisement image is registered, improving workability.

  Further, when a predetermined condition such as limiting the number of portable terminal cases 4 that can be used by one user U is used, the case identification code 4a may not be displayed on the portable terminal case 4. In this case, the case information for the portable terminal used is not stored in the database 7a.

  The network N is, for example, the Internet (a data transfer network based on TCP / IP (Transmission Control Protocol / Internet Protocol)), an intranet, or the like.

  FIG. 15 is a flowchart for explaining the advertising method according to the embodiment of the present invention, FIG. 16 is a perspective view showing a state in which the portable terminal is stored in the first case member of the portable terminal case, and FIG. FIG. 18 is a perspective view showing a state in which the lock mechanism of the portable terminal case is operated using an attaching / detaching jig. FIG. 19 is a perspective view showing the work tray, and FIG. 20 is an explanatory view showing an example of a receipt handed to the user when lending the portable terminal case.

  As a premise, it is assumed that the user U has completed the registration procedure for using the advertisement system S, and the registration information is registered in the database 7a of the management server 7.

  First, an advertisement image to be displayed on the mobile terminal case 4 is determined by the user U who has visited the affiliated store T. For example, a plurality of advertisement images may be listed in a magazine or a dedicated sheet, and may be selected by the user U as appropriate. The advertising image unit 3 may be owned by the affiliated store T, or the user U may cut out from a magazine or the like and use it as the advertising image unit 3.

  A member of the affiliated store T reads the member identification code 2a, the corresponding advertisement image identification code 3a, and the case identification code 4a by the reading unit 5a of the store terminal 5 (step S1). When the case identification code 4a is not displayed on the portable terminal case 4, the case identification code 4a is not read.

  Next, the read code information is transmitted to the management server 7 by the first transmission unit 5b (step S2).

  Next, the management server 7 registers or updates the information in the database 7a by the second control unit 7d based on each code information received by the second receiving unit 7c (step S3).

  Next, the mobile terminal 1 is stored in the first case member 9 of the mobile terminal case 4 provided with the advertisement image portion 3 on which the advertisement image is displayed by the clerk of the affiliated store T or the user U who has visited the affiliated store T. (Refer FIG. 16), the 2nd case member 2 is attached (refer FIG. 17).

  And the case 4 for portable terminals is accommodated in the portable terminal 1 in the locked state using the attaching / detaching jig 6 (see FIG. 18), and in this state, the user U is lent for a predetermined loan period (step S4). Even if it is operated by the user U instead of the clerk of the affiliated store T, there is no problem as long as the attaching / detaching jig 6 is installed in the affiliated store T.

  The attaching / detaching work of the mobile terminal 1 to / from the mobile terminal case 4 is preferably performed on a work tray 24 as shown in FIG.

  For example, a receipt 25 as shown in FIG. 20 is printed by the output unit 5e of the store terminal 5 of the affiliated store T and handed to the user U who uses the advertising system S. The receipt 25 includes information such as the registered advertisement image name, mounting date, designated mounting period, current point, scheduled grant point, scheduled grant date, and the like.

  When the predetermined loan period has elapsed, the second control unit 7d of the management server 7 updates the database 7a so as to give a predetermined point to the target user U (step S5). The number of points to be given is calculated by, for example, a formula of (implementation date × 10 points).

  The user U can confirm the point grant by accessing the site related to the point history operated by the card management company C using the portable terminal 1 or a personal computer.

  When changing to a new advertisement image, the lock state of the portable terminal case 4 is released by using the attaching / detaching jig 6 by the clerk of the affiliated store T or the user U visiting the affiliated store T (see FIG. 18). Then, after changing to the advertisement image portion 3 on which the new advertisement image is displayed, the portable terminal case 4 is again locked and loaned to the user U.

  Even if the return of the mobile terminal case 4 is delayed, there is no problem because the advertising effect is generated as long as the user U is using the mobile terminal case 4, and a penalty is particularly imposed on the return delay. There is no need.

  In addition, when the user U needs to remove the mobile terminal 1 from the mobile terminal case 4 for some reason, the user U goes to the affiliated store T and the mobile terminal 1 is removed. In this case, for the points to be given, for example, it is possible to give a point corresponding to the daily calculation, or to give half the points if half of the prescribed number of days has passed. Alternatively, if the mobile phone case 4 is removed before the specified number of days, no points will be given, or a part of the points will be given at the stage of wearing, and then the remaining points will be given if removed before the specified number of days. May not be given.

  The program 30 of the present invention is characterized by causing the processing of the second control unit 7d of the management server 7 to be executed. The program 30 may be recorded on a recording medium such as a magnetic disk, a CD-ROM, or a semiconductor memory, or may be downloaded via the communication network N.

  According to the embodiment of the present invention, the advertisement is displayed by lending the user U with the mobile terminal case 4 which is displayed as an advertisement medium and easily catches the eyes of the user. In addition, since the advertisement image is presented to surrounding third parties, the advertisement effect can be further spread.

  Further, the mobile terminal case 4 is used as an advertising medium, and an advertising effect can be obtained even when the mobile terminal 1 is turned off or not connected to a network N such as the Internet. A simple and inexpensive advertising system S can be constructed.

  Further, for the user U, not only can the mobile terminal 1 be protected using the mobile terminal case 4, but points are given, so that the repeat rate of the user U with respect to the advertising system S is increased, and the advertising effect is efficiently achieved. Can be increased.

  Further, for the affiliated store T, an increase in the repeat rate of the user U with respect to the advertising system S can increase the effect of attracting customers, leading to improved profits of the affiliated store T.

  Further, for the card management company C and the affiliated store T, it is possible to provide the advertising sponsor with useful marketing information such as which advertising image has what advertising effect and what kind of advertising is effective. For example, when there are a plurality of candidates to be used as advertisement images, conventionally, an advertising sponsor selects and uses one of the candidates, but in this advertising system S, all candidate advertisement images are used. Thus, it is possible to determine which advertising image is effective based on data after use.

  Furthermore, since the portable terminal case 4 is locked and lent to the user by using the dedicated attaching / detaching jig 6 installed in the portable store T, the user U can use the portable terminal case 4 from the portable terminal case 4 without permission. 1 can be prevented from being removed, and a reliable and highly reliable advertising effect can be obtained.

  The present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the technical matters described in the claims.

  For example, the member card 2 may be substituted by displaying the member identification code 2 a on the screen of the mobile terminal 1.

  Moreover, the case 4 for portable terminals may consist of three or more case members, and may be made into a locked state by engaging between case members with the attachment / detachment jig | tool 6. FIG.

  Further, the case members are not necessarily separated from each other, and may be attached so as to be opened and closed by a hinge or the like, or attached so as to be slidable with respect to each other.

(Comparison with related application invention)
The present applicant has filed a patent application for the invention related to the present invention on June 6, 2012 (Japanese Patent Application No. 2012-129152, hereinafter referred to as a related application). On August 21, 2013, we received a notice of patent approval.
The invention of the related application differs from the invention of the present application in the following points.

  (1) Whereas the invention of the related application uses a removal jig for releasing the locked state of the mobile terminal case, the present invention provides the locking mechanism for the mobile terminal case 4 in the locked state and unlocked. An attachment / detachment jig 6 for switching to a state is used.

  (2) In the invention of the related application, the point that the case identification code is displayed on the case for the portable terminal is an indispensable requirement, whereas in the present invention, it is not an indispensable requirement but a dependent claim. For example, if a predetermined condition such as limiting the number of mobile terminal cases 4 that can be used by the user is imposed, there may be no problem even if the mobile terminal case information is not grasped.

  (3) In the invention of the related application, the person who stores the case for the mobile terminal provided with the advertisement image portion in the locked state in the mobile terminal is a clerk of the affiliated store, whereas the user who has visited the affiliated store T in the present invention It may be U. Even if the user U operates, there is no problem as long as the attaching / detaching jig 6 is installed in the affiliated store T.

(4) In the invention of the related application, points are not awarded unless the user goes to a partner store, but in the present invention, points are awarded if a predetermined loan period elapses. Even if the return of the mobile terminal case 4 is delayed, there is no problem because the advertising effect is generated as long as the user U is using the mobile terminal case 4.
Therefore, since the invention of the present application is different from the invention of the related application, there is no identity and it is believed that it will be patented.

  The present invention accommodates a mobile terminal such as a smartphone, a mobile phone, a mobile information terminal, and a mobile game machine, and advertises by lending the mobile terminal case displaying an advertisement image to a user as an advertising medium.

S: Advertising system T: Partner store U: User C: Card management company N: Network 1: Mobile terminal 2: Membership card 3: Advertising image part 4: Mobile terminal case 5: Shop terminal 6: Detachable jig 7 : Management server 30: Program

Claims (15)

A mobile terminal case that is lent to the user, including a mobile terminal and a membership card owned by a user who is a member, an advertisement image portion on which an advertisement image is displayed, and a lock mechanism for storing the mobile terminal in a locked state A store terminal installed in the affiliated store, a detachable jig installed in the affiliated store for switching the lock mechanism of the portable terminal case between the locked state and the unlocked state, and the user And a management server that manages points given to the user according to transactions with the affiliated store, and the mobile terminal, the store terminal, and the management server are connected via a network There,
A member identification code is displayed on the member card,
An advertisement image identification code is displayed in the advertisement image portion,
The store terminal includes a reading unit that can read the member identification code and the advertisement image identification code, a first transmission unit that transmits various information, a first receiving unit that receives various information, and the reading unit. And first control means for controlling processing of the first transmission means and the first reception means,
The management server includes a database that stores user registration information, point information, and used advertisement image information; a second transmission unit that transmits various types of information; a second reception unit that receives various types of information; the database; And second control means for controlling processing of the second transmission means and the second reception means,
When an advertisement image to be displayed on the portable terminal case is determined by the user who has visited the affiliated store, the member identification code and the corresponding said member are read by a store member of the affiliated store by the reading means of the store terminal. Read the advertisement image identification code, and send each read code information to the management server by the first transmission means,
The management server registers or updates the database information by the second control unit based on the code information received by the second reception unit,
The mobile terminal case provided with the advertisement image portion on which the advertisement image is displayed using the attachment / detachment jig by the clerk of the affiliated store or the user visiting the affiliated store is locked to the portable terminal. Stored and loaned to the user for a predetermined loan period in that state,
When the predetermined lending period has elapsed, the second control means of the management server updates the database so as to give a predetermined point to the target user.
An advertising system characterized by that. When changing to a new advertisement image, the mobile terminal case is unlocked using the detachable jig by the clerk of the affiliated store or the user visiting the affiliated store, and a new advertisement image is displayed. After changing to the displayed advertising image part, the mobile terminal case is locked again.
The advertising system according to claim 1. A case identification code is displayed on the mobile terminal case,
The reading means of the store terminal is capable of reading the case identification code,
The database of the management server stores use mobile terminal case information related to the mobile terminal case used by the user,
By the store clerk of the affiliated store, the case identification code is read by the reading means of the store terminal, and the read case identification code information is transmitted to the management server by the first transmission means,
The management server registers or updates the use portable terminal case information of the database by the second control unit based on the case identification code information received by the second reception unit.
The advertising system according to claim 1 or 2, wherein A mobile terminal case that is lent to the user, including a mobile terminal and a membership card owned by a user who is a member, an advertisement image portion on which an advertisement image is displayed, and a lock mechanism for storing the mobile terminal in a locked state A store terminal installed in the affiliated store, a detachable jig installed in the affiliated store for switching the lock mechanism of the portable terminal case between the locked state and the unlocked state, and the user And a management server that manages points given to the user according to transactions with the affiliated store, and the mobile terminal, the store terminal, and the management server are connected via a network,
A member identification code is displayed on the member card,
An advertisement image identification code is displayed in the advertisement image portion,
The store terminal includes a reading unit that can read the member identification code and the advertisement image identification code, a first transmission unit that transmits various information, a first receiving unit that receives various information, and the reading unit. And first control means for controlling processing of the first transmission means and the first reception means,
The management server includes a database that stores user registration information, point information, and used advertisement image information; a second transmission unit that transmits various types of information; a second reception unit that receives various types of information; the database; An advertisement method by an advertisement system, comprising: a second transmission unit; and a second control unit that controls processing of the second reception unit,
(1) When an advertisement image to be displayed on the portable terminal case is determined by the user who has visited the affiliated store, the member identification code and Reading the relevant advertising image identification code;
(2) transmitting each read code information to the management server by the first transmission means;
(3) Based on each code information received by the second receiving means of the management server, the information of the database is registered or updated by the second control means;
(4) The portable terminal case including the advertisement image portion on which the advertisement image is displayed by the clerk of the affiliated store or the user visiting the affiliated store using the attachment / detachment jig is used as the portable terminal. Storing in a locked state and lending the user in that state for a predetermined loan period;
(5) When the predetermined loan period has elapsed, the second control unit of the management server updates the database so as to give a predetermined point to the target user;
An advertising method characterized by comprising:   When changing to a new advertisement image, the mobile terminal case is unlocked using the detachable jig by the clerk of the affiliated store or the user visiting the affiliated store, and a new advertisement image is displayed. 5. The advertising method according to claim 4, further comprising the step of setting the mobile terminal case in a locked state again after changing to the displayed advertising image part. A case identification code is displayed on the mobile terminal case,
The reading means of the store terminal is capable of reading the case identification code,
The database of the management server stores use mobile terminal case information related to the mobile terminal case used by the user,
In the step (1), the clerk of the affiliated store reads the case identification code together with the member identification code and the corresponding advertisement image identification code by the reading means of the store terminal,
In the step (2), the read case identification code information is transmitted to the management server by the first transmission unit together with the code information of the member identification code and the corresponding advertisement image identification code ,
In the step (3), the management server, based on the case identification code information received by the second receiving means, and each piece of code information of the member identification code and the corresponding advertisement image identification code , Registering or updating information in the database by the second control means;
The advertising method according to claim 4 or 5, wherein   A management server used in the advertising system according to any one of claims 1 to 3.   The program which makes the process of the said 2nd control means of the management server of Claim 7 performed.   A case for a portable terminal, which is used in the advertising system according to any one of claims 1 to 3. It consists of two or more case members,
The locking mechanism is to lock the case members by locking them with the attaching / detaching jig.
The case for portable terminals according to claim 9. It consists of a first case member in which the mobile terminal is stored, and a second case member,
The locking mechanism is configured such that a locking claw provided in the second case member is locked in and out of a locking hole formed in the first case member.
The case for portable terminals according to claim 9. The second case member is provided with a locking portion that includes the locking claw and is rotatably attached around an axis.
The engaging portion is formed with a fitting hole into which the fitting protrusion formed on the attaching / detaching jig is fitted,
In a state where the fitting protrusion formed on the attaching / detaching jig is fitted in the fitting hole of the engaging part, the attaching part is rotated by rotating the attaching / detaching jig about the axis. Rotating, allowing the locking claw to be taken in and out of the locking hole formed in the first case member, and switching between the locked state and the unlocked state.
The portable terminal case according to claim 11.   The portable terminal case according to any one of claims 9 to 12, further comprising an advertisement image storage unit that stores the advertisement image unit in a removable manner. The advertisement image storage unit includes a base plate on which the advertisement image unit is placed, and a transparent plate.
The advertisement image portion of the advertisement image portion is configured to be visible from the outside through the transparent plate by positioning the advertisement image portion between the base plate and the transparent plate. The case for portable terminals as described in 13.   When the portable terminal is stored, an opening and / or a notch is formed at a position corresponding to a position where the function unit, the operation unit, and the external connection unit of the portable terminal are provided. Item 15. The portable terminal case according to any one of Items 9 to 14.

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