JP2002032046A - Advertisement matter, propaganda method and system for propaganda using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide advertisement matter having not only a high customer collecting efficiency but an effect of drawing customers to visit stores again as well and a propaganda method and system for propaganda using the same. SOLUTION: A multiplicity of the advertisement matter, which is provided with printing parts including advertisement and propaganda information on sponsor enterprise names, store names, merchandise names, etc., and is provided with IC tags recorded with identification codes for lottery, are prepared. Readers for reading the identification numbers recorded on the IC tags are respectively installed in the plural stores. The advertisement matter is distributed to many consumers in the street by announcing that it is at present under the campaign period of a shopping street with lottery, that the identification codes for lottery are recorded at this advertisement matter and that the persons visiting the stores carrying the advertisement matter have chances of winning prize money by the lottery during the campaign period. When the visitors possessing the advertisement matter recorded with the winning numbers go out of the store by passing alongside the readers described above, the readers announce the prizewinning by speech or a display system to the visitors.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement which is effective in promoting sales by a product campaign in a specific period, an advertisement method using the advertisement, and an advertisement system.

[0002]

2. Description of the Related Art Conventionally, as a method of advertising a company name or a product, a method of distributing a tissue or a free sample with a leaflet or an advertisement to consumers on the street, a method of putting a poster on a platform of a station, and the like. Has been taken. However, in the case of the former, advertising activities can be carried out with reduced advertising costs, but the percentage of consumers receiving flyers, tissues, free samples, etc. on the street is low, and even if they are received, advertisements are not noticeable Therefore, the advertising effect is low. In the latter case, there are many opportunities to be noticed by consumers and the advertising effect is high, but on the other hand, advertising costs are high.

[0003] In addition, when a shopping mall association conducts, for example, a summer bonus campaign, a method of distributing the above-mentioned flyers, tissues and samples with advertisements to consumers on the street is used. The effect of attracting customers to the store is not enough compared to the number of distributions.

[0004]

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problems, and has as its object to provide not only a high effect of attracting consumers to a store, but also An object of the present invention is to provide an advertisement, an advertisement method using the advertisement, and a system for advertisement, which have the effect of encouraging consumers who have visited the store once to return to the store.

[0005]

In order to achieve the above object, an advertisement of the present invention is an advertisement for a shopping mall campaign in a specific period, and includes advertisements such as a sponsor company name, a store name, and a product name. It is characterized by comprising a printing unit including advertising information and an IC tag on which an identification code for lottery is recorded.

In order to achieve the above object, an advertisement method of the present invention is an advertisement for a shopping mall campaign in a specific period, and includes advertisement information such as a sponsor company name, a store name, and a product name. A large number of advertisements having a printing unit and an IC tag in which a lottery identification code is recorded are prepared,
A central server is provided at each of a plurality of stores, each of which is provided with a reader for reading the identification number recorded on the IC tag, and connected to the respective store leaders, to provide information including a winning number to the leader of each store. The advertising material is on the street and is currently in a shopping mall campaign with a lottery. This advertising material has an identification code for lottery recorded therein. Notifying that there is a chance to win a prize in the lottery during the campaign period and distributing it to many consumers, the visitor carrying the advertisement with the winning number recorded passes by the leader. When leaving the store, the leader informs the visitor of the winning by voice or display display.

Further, in order to achieve the above object, an advertising system according to the present invention is an advertising system used in the above-mentioned advertising method, and is installed in a plurality of stores, and a consumer who visits these stores. Reads the lottery identification number recorded on the IC tag of the advertisement brought by the person, and connects to the reader that determines whether or not the number is out of place by a telephone line or the Internet with the reader installed at each store and wins. It consists of a central server that provides information including the number to the leaders of each store. This central server is randomly selected from the identification codes for lottery recorded on the IC tag of the advertisement distributed to consumers. A winning number generating device for extracting numbers, a memory for storing generated winning number information, and a distribution device for distributing the winning number information to each store Characterized in that it comprises.

[0008] In the advertising method of the present invention, an advertisement for a shopping mall campaign in a specific period, which includes a printing unit including advertising information such as a sponsor company name, a store name, and a product name, and identifies a lottery. The advertisement provided with the IC tag having the code recorded therein indicates that the advertisement is on the street during a shopping mall with a lottery, that the identification code for the lottery is recorded on the advertisement, and that the advertisement is provided. Is notified to those who come to any of the stores with a chance to win a prize by lottery and distributed to consumers. Thus, the advertisement according to the present invention has a chance to win a lottery by having it and visiting the store during the campaign period, and the consumer who receives it does not easily throw it away. In addition, since it is valid during the campaign period, and there is a possibility that lots may be drawn at multiple stores without being limited to one store, consumers possess this advertising material during the campaign period and , And advertisements will be carried around. As a result, the sponsor company name, product name, and the like printed on the advertisement are noticed by many people, and a high advertisement effect can be obtained. Further, when the winner is won, for example, if a leader sends a fanfare to inform the winner, the oddity becomes a topic, and the advertisement effect of the store can be expected.

In the advertising system of the present invention, the winning numbers are generated by the central server and are supplied to the stores. Therefore, the winning numbers can be easily changed by the stores during the campaign period and by the timing. Can be. This has the effect of inspiring consumers to be able to hit another store even if they go off at one store, and as a result, consumers come to multiple stores, resulting in high customer attraction There is expected. Also one
One central server can cooperate with stores in many local shopping streets without being limited to a specific region, so a company with a central server and leader equipment can win by handling campaigns in many regions. The cost for providing the number can be reduced.

[0010]

1A and 1B show an advertisement according to the present invention, wherein FIG. 1A shows a front view and FIG. 1B shows a rear view. This advertising material is an example of a shopping mall campaign advertising material, and has the form of a plastic card.
Sponsor company name 2a, store name 2b, product name 2c, etc. are printed on the surface of base 1 made of polyvinyl chloride resin,
The display 2d indicating "Summer Bonus Campaign" and the shopping mall campaign is printed, and the IC tag 3 is embedded. Also, on the back, "This card will be awarded a prize of 000,000 yen by lottery to those who came to a member of the K Shopping Arcade Association during the campaign period from xx month to xx month" And explanation 4 are printed.

As shown in FIG. 2, a general-purpose IC tag 3 generally has an RFID (radio frequency identification).
ation), which is a base material 31 made of plastic or the like.
A coil-shaped antenna pattern 33 is formed in the antenna, and a resonance circuit is formed by the coil-shaped antenna pattern 33 and the capacitive element so that a radio wave of a certain frequency can be received and transmitted.

In the IC tag 3 shown in FIG. 2, the antenna pattern 33 forms a jumping circuit on the back surface of the base 31 by the conductive member 34 and is connected to the bump on the back surface of the IC chip 32 by the antenna connection terminal 33c. .
In the example shown in this figure, the capacitance element is built in the IC chip 32. The IC chip 32 includes a memory, and stores a lottery identification code and the like. Such an IC tag 3
Is to form an antenna pattern 33 by photo-etching a metal foil such as an aluminum foil laminated on a resin base material or etching after printing a resist pattern on the surface of the resin base material, mounting an IC chip 32, and applying a protective coating. By providing, it can be formed.

In the advertising matter illustrated in FIG. 1, the IC tag 3 is embedded in the plastic substrate 1, but may be sandwiched between two paper layers 5a and 5b as shown in FIG.

Although the advertisement shown in FIG. 1 takes the form of a plastic card, the advertisement of the present invention is not limited to this, and may take various forms as shown in FIG. 4, for example. 4A shows an example of an advertisement in which an IC tag 3 is attached to a flyer 6. FIG. (B) shows an example in which an advertising matter in the form of a card as shown in FIG. 1 is inserted into a pocket 8 provided in a packaging bag 7 of a pocket tissue. (C) shows an example in which the IC tag 3 is attached to the fan 9.

[0015] The above-mentioned advertising material is on the street and is currently in a shopping street campaign with a lottery, this advertising material has an identification code for lottery recorded therein, and the advertisement has any of the above. Those who come to the store are notified to consumers that there is a chance to win a prize by lottery during the campaign period. The above-mentioned notice content may be verbally conveyed to the consumer at the time of distribution, but all the notice content may be included in the advertisement, or the printed matter obtained by printing the notice may be distributed together with the advertisement to ensure consumption. Needless to say, it is desirable to tell people.

FIG. 5 schematically shows the advertising system of the present invention. The advertising system of the present invention is an advertising system used in the above-mentioned advertising method, and is installed in a store in a shopping district and recorded on an IC tag of an advertisement brought by a consumer who came to these stores. The readers 13A, 13B, and 13C that read the lottery identification numbers and determine whether or not the numbers are out of order.
A, 13B, and 13C are connected to each other via a telephone line or the Internet and via personal computers 12A, 12B, and 12C, and include a central server 11 that provides information including a winning number to a leader of each specific store. As shown in FIG. 6, the central server 11 includes a winning number generating device 11a for randomly extracting a winning number from a lottery identification code recorded on an IC tag of an advertisement distributed to a consumer; It has a memory 11b for storing information such as the generated winning numbers and the like, and a distribution device 11c for distributing information such as the winning numbers to specific stores. A number generation condition setting unit 11d is connected to the winning number generation device 11a. The number generation condition setting unit 11d includes information such as a range of numbers of identification codes for lottery recorded on an IC tag of an advertisement distributed to a consumer through an input device such as a keyboard, and which shopping street is used for a store. Information is entered. These information are stored in the number generation condition setting unit 1
1d to the winning number generating device 11a, and the winning number generating device 11a randomly generates a winning number within the range of the setting condition sent from the number generating condition setting unit 11d. The information of the generated winning number is stored in the memory 11b. The stored information is withdrawn from the memory 11b as appropriate, sent to the distribution device 11c, and sent to a reader installed at each store via a personal computer via a telephone line or the Internet. In this case, when the information of the winning number is sent to a specific store in the shopping district, an identification symbol such as A, B, or C is attached to the head of the winning number to identify that the information is for the specific store. In advance, the distribution device 11
In c, distribution may be performed to a specific store according to the identification symbol. The memory 11
In b, information such as a campaign period is recorded in addition to the information of the winning number. Also a counter (not shown) for the leader
Is sent to the central server 11 and counts the number of incoming calls from the IC tag of the advertisement to the central server 11 and stores the information in the memory 11b to obtain statistics on the number of visitors and the number of winners in each store. The situation can also be stored.

Further, the reader has two antennas 14a and 14b at a predetermined distance from each other. For example, when a person moves the antenna 14a toward the antenna 14b, the reader does not make a "hit / fall" determination. Conversely, antenna 14
The configuration is such that the determination is made only when the visitor goes out of the store so that the determination is made only when the user moves from b to the antenna 14a.

FIG. 7 is a block diagram showing the structure of the reader 13. The reader 13 includes a receiving unit 13a and a memory 1
3b, a determination circuit 13c, and a hit display unit 13d. The incoming signal from the IC tag is sent to the receiving unit 13a only when the person moves in one specific direction as described above. The information of the winning number sent from the server 11 is stored in the memory 13b. The determination circuit 13c performs a "hit and miss" determination, and compares the signal from the receiving unit 13a with the signal from the memory 13b to determine the "hit and miss". Then, the information of "out of contact" is sent to the hit display unit 13d, and the hit is conveyed to the owner of the advertisement by voice or display.

The leader 13 has an exit gate for a visitor in the store, the reader 13 is attached to the exit gate, and a visitor carrying an advertisement having a winning number stored in an IC tag passes through the gate. If, for example, "Fanfare" resounds and the winner is announced when leaving, it becomes a topic and a high advertising effect can be achieved.

Next, an example of an advertising method using the above-mentioned advertising system will be described step by step. Step 1: The Shopping Association will give a 100,000 yen x 50 prize by lottery to those who have a summer bonus campaign (with sponsor company name or product name and logo) and who come to the store throughout the campaign period. Planning a campaign. Step 2: According to the campaign plan
A required number of card-shaped advertisements having a printing unit including advertising information such as a sponsor company name, a store name, and a product name, and including an IC tag in which a lottery identification code is recorded is created. Step 3: Display the advertisement on the street "This card also serves as a lottery ticket, and is used by those who come to any of the mall association member stores with this card during the campaign period. We will give a prize of 100,000 yen to 10 people by lottery. " Step 4: Also, in preparation for the campaign, each store is provided with a reader for reading the identification number recorded on the IC tag of the advertising matter and determining "outside". At the same time, the leader of each store is connected to the central server via a telephone line or the Internet at appropriate times. From this central server, I
After confirmation of D, the winning number information is sent to the reader installed at each store, and is stored in a memory inside the reader. Step 5: When a visitor carrying the advertising material passes by the reader when leaving the store. The reader captures a signal transmitted from the IC tag of the advertising material, and a determination device provided inside the reader In, the determination of “hit or miss” is made. This determination is made based on the information on the winning number stored in the memory. Step 6: When the winner has come out, a sound is emitted from the leader to notify the winner, such as a fanfare. Step 6: After the campaign ends, the leader is removed or set to not read.

In the above-mentioned advertising method, the advertisement is distributed to consumers on the street, and the consumer who visits the store without receiving the distribution of the advertisement or who visits the store without knowing that the campaign has a prize. May be distributed in the store.

[0022]

As described above in detail, according to the advertising matter of the present invention, the advertising method using the same, and the advertising system, the advertising matter according to the present invention is possessed during the campaign period. Consumers who have a chance to win a lottery by visiting the store will not be discarded easily and are valid during the campaign period, and are not limited to one store, but will be drawn at multiple stores In addition to having the effect of encouraging consumers who have visited the store once again to visit the store in the shopping mall, the consumer has the advertising material of the present invention and has only one store during the campaign period. Instead, they visit multiple stores and carry advertisements around, so the sponsor company name and product name printed on the advertisements are noticeable to many people, and high advertising effects are obtained. It is. Further, when the winner is won, for example, if a leader sends a fanfare to inform the winner, the oddity becomes a topic, and the advertisement effect of the store can be expected.

[Brief description of the drawings]

FIG. 1 is a view showing an advertisement according to the present invention, wherein (a) is a front view and (b) is a rear view.

FIG. 2 is a plan view showing an example of a commonly used IC tag.

FIG. 3 is a schematic sectional view showing a state where an IC tag is sandwiched between paper layers.

FIG. 4 is a diagram showing another embodiment of the advertisement according to the present invention.

FIG. 5 is a schematic diagram showing the entire advertising system of the present invention.

FIG. 6 is a block diagram inside a central server.

FIG. 7 is a block diagram showing the inside of the reader.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement base 2a Sponsor company name printing 2b Store name printing 2c Product name printing 2d Campaign display 3 IC tag 31 Base material 32 IC chip 33 Coiled antenna pattern 34 Conducting member 33c antenna connection terminal 4 Description 5a, 5b Paper layer 6 Flyer 7 Packaging bag 8 Pocket 9 Fan 11 Central server 11a Winning number generation device 11b Memory 11c Distribution device 11d Number generation condition setting unit 12A, 12B, 12C Personal computer 13A, 13B, 13C Reader 13a Receiving unit 13b Memory 13c Judgment circuit 13d Hitting display 14a, 14b Reader antenna

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06K 19/00 G06K 19/00 H // G06F 17/60 324 Q

Claims (4)

[Claims] 1. An IC tag for an advertisement for a product campaign for a specific period, comprising a printing unit including advertising information such as a sponsor company name, a store name, and a product name, and having a lottery identification code recorded thereon. Advertising material characterized by comprising. 2. An advertising material for a shopping mall campaign for a specific period, which is provided with a printing unit including advertising information such as a sponsor company name, a store name, and a product name, and in which an identification code for lottery is recorded. A large number of advertisements with tags are prepared, readers for reading the identification numbers recorded on the IC tags are installed in a plurality of stores, respectively, and at the same time, the information including the winning numbers is linked to the leaders of the respective stores. Prepare a central server to provide to the leaders, that the advertising material is on the street, currently during the shopping campaign with a lottery, that this advertising material is recorded identification code for lottery, and Anyone who comes to the store with this advertising material will be notified that there is a chance to win a prize during the campaign period and distributed to many consumers, and the winning number will be recorded The advertising method, characterized in that when a visitor having the advertisement put out leaves the store by the leader, the leader informs the visitor of the winning by voice or display display method. 3. The advertising method according to claim 2, wherein the winning number is generated in the central server so as to be different for each store or for each period. 4. An advertisement system used in the advertisement method according to claim 2, wherein the advertisement system is installed in a plurality of stores and a lottery recorded on an IC tag of an advertisement brought by a consumer who came to these stores. Is connected to the reader that determines the loss of the number by reading the identification number of the number and the reader installed at each store via a telephone line or the Internet,
It consists of a central server that provides information including the winning number to the leaders of each store. This central server randomly selects a lottery identification code recorded on the IC tag of the advertisement distributed to consumers. An advertising system, comprising: a winning number generating device for extracting a winning number; a memory for storing generated winning number information; and a distribution device for distributing the winning number information to each store.