JP4214452B2 - Information management device in amusement hall - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an information management device in a game hall for analyzing, for example, a correlation between a game situation in a game hall and a use situation of a store other than the game hall in a member of the game hall.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, a member management system in a game hall manages a game history (amount of money used, number of acquired game media, etc.) for each member.
Further, in recent years, there are cases where a game hall is provided at one corner of a general amusement park (a place where a game hall, a movie theater, a restaurant, etc. are provided in a predetermined site). In such a general amusement park or the like, a player freely visits and uses a favorite store such as a movie theater to a game hall or a game hall to a restaurant.
[0003]
[Problems to be solved by the invention]
In the conventional membership management system in the game hall, the game history in the game hall is managed for each member, but it is not possible to manage the usage status of other stores other than the game hall.
In the conventional game hall, the trend of members in the game hall, such as game history information of the game hall, is analyzed to improve the customer acquisition rate of the game hall. However, in general amusement halls, etc., there is a case where the correlation with the use of other stores is large, and it is almost impossible to analyze the correlation with the use of other stores in the membership management system in the conventional game hall. It is.
In addition, there was a case where a common membership card that can be used outside the amusement hall was issued. In this case, the membership card is not a card corresponding to the usage status of the gaming history, etc., but only points are added. However, there is no configuration that manages the game history and the store visit history outside the amusement hall at the same time. In this case, a member or a store clerk has to insert the member card into the card reader. For this reason, the information could not be read out unless the member presented the membership card.
The present invention was devised in view of such points, and in addition to the game situation of the player at the game hall, collects information on the use of other stores and knows the trends and trends of the player. It is an object of the present invention to provide an information management device in a game arcade that can be used.
[0004]
[Means for Solving the Problems]
As means for solving the above-mentioned problems, the first invention of the present invention is an information management device in a game arcade as described in claim 1, and the second invention of the present invention is described in claim 2. It is an information management device in a game hall as it is.
If the information management device in the game hall according to claim 1 or 2 is used, the identification information reading means is used in another store, so that the members of the game hall visiting the other store can be identified by wireless communication. It can be detected by an identification information reading means capable of reading information.
Thereby, in each member, the information regarding utilization of other stores can be collected.
In addition, since the management device outputs information relating to the member's gaming status corresponding to the member identification information and information relating to other stores as member trend information in association with the date and time information and member identification information. It is possible to estimate the correlation between the game situation at the store and the use of other stores, and to know the trends and trends of the players.
[0005]
A third aspect of the present invention is an information management apparatus in a game hall as set forth in the third aspect .
If the information management device in the game hall according to claim 3 is used , for example, the probability that the member visits a predetermined store (member trend information of a specific individual) from a plurality of member trend information of a plurality of dates and times, or a plurality of information It is possible to know the probability that a plurality of members will visit a predetermined store (membership trend information of general members) from the member trend information of the members, and it can be used for analysis for improving the rate of attracting customers.
[0006]
According to a fourth aspect of the present invention, there is provided an information management device in a game hall as set forth in the fourth aspect .
If the information management device in the game hall according to claim 4 is used, a member identification medium (member card or the like) provided with identification information communication means (RFID tag) and identification information reading means (RFID reader) can be easily realized. be able to.
[0007]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows a schematic configuration diagram of an embodiment of an information management device in a game arcade according to the present invention.
● [Overall structure (Fig. 1)]
FIG. 1 shows a part of a general amusement park, for example, and shows an example in which another store 2 (a restaurant, a movie theater, or other store other than the game venue 1) is operating in the vicinity of the game hall 1. Yes.
The game room 1 is provided with a management device 10, and game history information (the number of game media inserted, the number of game media paid out, the sales amount of prepaid cards, etc.) of each game machine provided in the game hall 1 is provided. Etc.) are stored.
In the example of FIG. 1, the number of other stores 2 is single (in this case, high-class restaurant A or the like), but there are a plurality of other stores 2 (high-class restaurant A, general restaurant B, retail store C, movie theater D, or the like). It may be. In the case of a plurality of items, information (store name, etc.) related to the store in the incidental information is changed for each store.
[0008]
In the game hall 1, a member card 30 (member identification medium) is issued to each member, and various benefits are given to a player who has played or used the member card in the game hall 1.
An RFID tag 32 is embedded in the member card 30, and the RFID tag 32 is an identification information communication unit in which member identification information that can be communicated by wireless communication is stored.
In order to read the member identification information from the RFID tag 32, an RFID reader 20 (identification information reading means) is used.
[0009]
The RFID reader 20 can communicate with the RFID tag 32 by wireless communication, and can read member identification information stored in the RFID tag 32.
When a predetermined operation is performed (power-on, etc.), the RFID reader 20 sends a response request signal (a predetermined frequency and a predetermined output radio wave or electromagnetic wave) to the RFID tag 32 using the radio wave or electromagnetic wave from the transmission / reception unit 21. Etc.). When receiving a response request signal from the RFID reader 20, the RFID tag 32 transmits an identification signal including member identification information stored in the RFID tag. When receiving the identification signal from the RFID tag 32, the RFID reader 20 stores the member identification information included in the received identification signal together with the accompanying information.
Instead of transmitting a response request signal from the identification information reading unit, the identification information communication unit may periodically transmit the identification signal, and the identification information reading unit may receive the identification signal.
[0010]
As the incidental information, for example, information on the date and time and information on the store, in FIG. 1, date and time (information on the date and time, “14:30” of “July 6, 2002” in this example)) And the name of the store (information about the store, in this example “luxury restaurant A”). Information relating to the date and time and information relating to the store can be input from the input means 26 of the RFID reader 20. For example, the input means 26 includes keys similar to those of a mobile phone, and can input numbers, alphabets, hiragana, katakana, kanji, and the like. Here, it is preferable that the date and time information is automatically input using a timer function or the like in the RFID reader 20.
Further, as information relating to the store, RFID reader identification information capable of specifying the RFID reader 20 instead of the store name is used, and the RFID reader identification information and the store name are stored in the management device 10 in association with each other. Thus, the store name may be specified from the RFID reader identification information.
[0011]
Further, auxiliary information may be further added to the incidental information. For example, when the information about the store is “Luxury Restaurant A”, the order menu may be input to the auxiliary information, and when the information about the store is “Movie Theater D”, the screening title may be input to the auxiliary information. . In addition, when the information regarding the store is “game hall”, the gaming machine model may be input to the auxiliary information.
[0012]
In the example shown in FIG. 1, the RFID reader 20 is provided with display means 22 for incidental information and display means 24 for member identification information read from the RFID tag 32.
By using the RFID reader 20 and the member card 30, the RFID reader 20 can identify the member from the member card 30 even when the member is in a pocket or the like without presenting the member card 30. Information can be read. Thereby, when the member who has the membership card 30 of the game hall 1 has visited the other store 2, it can be detected that the member has visited the other store 2.
The RFID reader 20 may be a portable handy type or a non-portable installation type provided at a gate such as a store entrance.
[0013]
When the RFID reader 20 is a handy type, for example, a staff member of the game hall 1 visits various other stores 2 periodically (for example, every 30 minutes) with various RFID readers and reads member identification information. Further, when the RFID reader 20 is of the installation type, the member identification information of the member who has passed through the gate can be read, so there is no need for the attendant of the game hall 1 to go around.
[0014]
Further, if this RFID reader 20 is provided in each game machine in the game room 1, such as each game machine and each prepaid card issuing machine, the member can obtain member identification information of the member who uses each game machine. It is possible to recognize the member card 30 even if it remains in a pocket or the like without taking it out.
In addition, the RFID tag 32 can not only read identification information with the RFID reader 20 but also write information with an RFID writer. For example, a prepaid card issuing machine is provided with an RFID reader and an RFID writer, and member identification information and accumulated points are stored in the RFID tag 32. When the prepaid card issuing machine detects that a predetermined amount has been used, it may add a predetermined point to the accumulated points read from the RFID tag 32 of the member card and write a new accumulated point from the RFID writer. Is possible. For this reason, since the member is recognized as a member only by carrying it without taking out the member card 30, and benefits such as points are surely given, it is very convenient.
Even if the RFID writer is not provided, if a database for storing points for each member is created, the member is identified from the member identification information stored in the RFID tag 32, and the member's points are recorded. Can also be added.
[0015]
● [Configuration of identification information reading means (Fig. 2)]
Next, the configuration of the RFID reader 20 will be described with reference to FIG.
The RFID reader 20 is connected to various means (circuits and the like) with a processing means 20a (CPU and the like) as the center.
The calendar clock 20b outputs the date, time, etc. to the processing means 20a. The output date, time, and the like are converted into predetermined data (such as data indicating characters and numbers) by the processing means 20a and output to the display means 20e.
The input unit 26 outputs a signal based on the operation of the operator to the processing unit 20a. For example, when the operator operates a key, the processing means 20a converts the data into predetermined data, and “high-quality restaurant A” is displayed on the display means 20e.
[0016]
The storage means 20d is composed of a ROM storing a processing procedure program of the processing means and a RAM storing the read member identification information.
The RFID reading unit 20f transmits, for example, a response request signal based on the control of the processing unit 20a (in some cases, the identification signal may be received without transmitting the response request signal). When receiving the identification signal from the RFID tag 32, the received identification signal is output to the processing means 20a.
The external device communication means 20g is means for communicating with the management apparatus 10 wirelessly or by wire. For example, in the case of a wired connection, when the operator connects the management apparatus 10 and the RFID reader 20 via a wired line and performs a predetermined operation on the management apparatus 10, the RFID reader 20 reads the reading stored in the storage unit 20d. Data such as member identification information (store visit information, etc.) is transmitted via the external device communication means 20g.
Further, for example, in the case of wireless, when an operator performs a predetermined operation from the RFID reader 20, data such as member identification information (store visit information, etc.) that is automatically stored in the storage means 20d is stored. It transmits to the management apparatus 10 via the external device communication means 20g. There are various methods for transmitting data such as member identification information (store visit information) stored in the storage means of the RFID reader 20 to the management apparatus 10.
[0017]
● [Composition of game history information, store visit information, member trend information (Fig. 3)]
Next, examples of the game history information 12, the store visit information 13, and the member trend information 14 will be described with reference to FIGS.
[Game history information]
The game history information 12 shown in FIG. 3 (A) is stored in the management device 10.
“Date” indicates the year in which the member indicated by “Member ID” was recognized. Moon. The day is remembered.
In the “member ID”, member identification information recognized by a device (game machine, prepaid card issuing machine, etc.) in the game hall 1 is stored. An RFID reader is provided in the device in the game hall 1, and member identification information can be read from the member card 30.
[0018]
The “first recognition time” stores the time (hour: minute) when the device in the game hall 1 first recognized the member ID (in this case, “AAA”) on that day.
The “last recognition time” stores the time (hour: minute) when the device in the game hall 1 last recognized the member ID (in this case, “AAA”) on that day. If this “last recognition time” is updated during the second and subsequent recognitions, the last recognized time can be automatically left. With this “first recognition time” and “last recognition time”, it is possible to know the time when the member has visited the game hall 1.
[0019]
In the “use amount”, the amount used by the member of the member identification information recognized by the prepaid card issuing machine or the like is stored.
The “acquired game medium” stores the number of “payout game medium-input game medium” of the member of the member identification information recognized by the gaming machine or the like.
For example, on July 6, 2002, the member ID “AAA” visited the game hall 1 from 9:40 to 14:20, the usage amount was 3000 yen, and the acquired game media was 15000 (pieces). You can see that there was.
[0020]
[Visit information]
The store visit information 13 illustrated in FIG. 3B is stored in the RFID reader 20 and is also stored in the management device 10 by being transmitted to the management device 10. In this case, when an attendant or the like performs a predetermined operation from the management device 10 or the RFID reader 20, the store visit information 13 is transferred from the RFID reader 20 to the management device 10.
“Date” indicates the year in which the member indicated by “Member ID” was recognized. Moon. The day is remembered.
“Time” stores the time (hour: minute) at which the member ID (in this case, “AAA”) is recognized.
“Store name” stores the name of the store where the member ID (in this case, “AAA”) is recognized.
In the “member ID”, member identification information recognized by the RFID reader 20 is stored.
In the example shown in FIG. 3B, it can be seen that on July 6, 2002, the member ID “AAA” came to the luxury restaurant A at 14:30.
[0021]
[Member trend information]
The member trend information 14 shown in FIG. 3C is created from the game history information 12 and the store visit information 13 stored in the management device 10. The creation timing may be the time when the store visit information 13 is received or the time when a predetermined operation is performed, and the creation timing may be any timing.
The “date of month”, “member ID”, “use amount”, and “acquired game medium” have already been described in the game history information 12 and will not be described.
[0022]
“Luxury restaurant A”, “General restaurant B”, “Retail store C”, and “Movie theater D” correspond to the names of stores stored in “Store name” in the store visit information 13. When “◯” is shown in the table, it indicates that the store was able to recognize (that is, visited). Conversely, when “x” is shown in this column, it indicates that the store was not recognized (that is, it can be estimated that the store did not visit).
For example, on “July 6, 2002”, the member ID “AAA” uses “3000 yen” at the game hall 1 to acquire “15000 (pieces)” game media, and “high-end restaurant A”. And “Retail Store C” and “Movie Theater D”.
As described above, the member trend information is output so that the member ID, the game history, and the state of visits to other stores can be discriminated so that the correlation between the member's game history and visits to other stores can be understood.
[0023]
● [Member tendency information (specific individual tendency) (Figure 4)]
Next, a method of outputting a tendency of a member of a specific individual (probability of the member to visit a predetermined store) using the created member trend information 14 will be described with reference to FIG.
For example, an administrator of the game hall 1 operates the management device 10 to display the member tendency information output request screen 15 first. Then, a desired input or selection is performed on the member tendency information output request screen 15 to execute processing.
In this example, “individual” or “general trend” is selected (input) for the member ID “AAA”, and “trend calculation period” is “from July 01, 2002 to July, 2002”. An example of inputting “until 31st” is shown. In this input, when “execute” on the member tendency information output request screen 15 is selected, the management apparatus 10 outputs a member tendency information screen 16.
[0024]
In this example, it is indicated that the member with the member ID “AAA” has visited the game hall 1 for a total of 10 days between July 1, 2002 and July 31, 2002. In addition, during that period, when the acquired game medium is less than 2000, there is no evidence of visiting another store, and when the acquired game medium is 2000 to 9999, it can be seen that the general restaurant B has a 60% probability. In addition, when the number of acquired game media is 10,000 or more, it can be seen that the store visited the luxury restaurant A with a probability of 50%, and visited the retail store C and the movie theater D with a probability of 25% and 10%, respectively.
Naturally, if the trend calculation period is extended and the trend is calculated from more data, a more accurate trend can be obtained.
[0025]
Here, “less than acquired game medium 2000”, “acquired game medium 2000 to 9999”, and “acquired game medium 10000 or more” on the member tendency information screen 16 can be arbitrarily set in advance. In this example, the tendency is calculated by paying attention to the acquired game medium. However, the tendency may be calculated by paying attention to the amount of money used, the game time (which can be calculated from the first recognition time and the last recognition time), and the like. Good.
In the example of FIG. 4, the output of the member tendency information of a specific individual (in this case, the member tendency information of the member ID “AAA”) has been described. If “general” is selected in “selection”, it is possible to calculate a tendency (probability that a plurality of members (all members) will visit a predetermined store) among all members.
[0026]
By looking at this tendency, for example, in the case of a general amusement hall, when the number of game media acquired in the game hall 1 is 10,000 or more, the probability of members of the game hall 1 who eats in the high-class restaurant A, which usually has few users, is remarkably high. Suppose that it is expensive. In this case, if the manager of the general amusement hall dares to sacrifice the sales of the amusement hall 1 to increase the total sales of the general amusement hall, the acquired game medium of each member should be 10,000 or more. Each member can eat at the high-class restaurant A with a high probability, and can take a strategy of improving sales as a general amusement park.
[0027]
It can also be used to confirm the results of trials for improving the rate of attracting customers at the game hall 1. For example, the advertising advertisement α for the game hall 1 is played at the movie theater D on July 7. And if the probability of the member who visited the movie theater D on July 7 and visited the amusement hall 1 is calculated, the effect of the advertising advertisement α performed in the movie theater D can be estimated. In this way, in addition to trying to improve the efficiency of attracting customers at the amusement hall 1, it is possible to try advertisements for the amusement hall 1 at other stores 2 and confirm the effects as needed, so that more appropriate advertising, etc. Can go on.
In addition, if the times at the game hall 1 and other stores 2 are also stored in the member trend information, the effect can be confirmed more appropriately.
The difference between the member trend information and the member trend information is that the member trend information shows the history of “when” and “who visited the store”. The member trend information is obtained based on the member trend information. “Probability of visiting a predetermined store” is also shown.
[0028]
According to the description of the above embodiment, when the membership card 30 issued by the game hall 1 is “a non-common card that cannot be used at other stores 2”, or the membership card 30 is “a common card that can be used at other stores 2”. When it is carried but not used, it can be properly detected that it is a member of the amusement hall 1 or a member of a common card, and member trend information and member trend information can be obtained. .
In the case of a common card, when a member uses the service of the store, the member identification information recognized by the terminal device of each store is transmitted to the server of the headquarters, and the information related to the member is centrally managed by the server. It is also possible to obtain member trend information and member trend information.
[0029]
The information management device in the game hall of the present invention is not limited to the configuration, appearance, connection, application, operation, etc. described in the present embodiment, and various changes, additions, and deletions can be made without changing the gist of the present invention. Is possible.
The appearance and configuration of the identification information reading means 20 are not limited to those shown in FIGS.
The configuration, items, contents, and the like of the game history information 12, the store visit information 13, the member trend information 14, and the like described in the present embodiment are not limited to this.
The numerical values used in the description of the present embodiment are examples, and are not limited to these numerical values.
The information management device in the game hall of the present invention is not limited to the game hall, and can be applied to various types of business (such as retail stores that have introduced a member system).
The member tendency information output request screen 15 and the member tendency information screen 16 are not limited to the screen configuration and items shown in FIG.
Further, the above (≧), the following (≦), the greater (>), the less (<), etc. may or may not include an equal sign.
In the present embodiment, the member tendency is displayed as a numerical value on the member tendency information screen 16, but may be displayed using a graph or the like.
[0030]
【The invention's effect】
As described above, if the information management device in the game hall according to any one of claims 1 to 4 is used, in addition to the game situation of the player in the game hall, information on the use of other stores is collected, It is possible to provide an information management device in a game arcade that can know the trends and trends of players.
[Brief description of the drawings]
FIG. 1 is a schematic configuration diagram of an embodiment of an information management device in a game arcade according to the present invention.
FIG. 2 is a diagram illustrating a configuration of an RFID reader 20 (identification information reading unit).
FIG. 3 is a diagram illustrating an example of game history information 12, store visit information 13, and member trend information 14;
FIG. 4 is a diagram illustrating an example of a method of outputting member tendency information using member trend information 14 and an example of outputting member tendency information.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Game hall 2 Other stores 10 Management apparatus 20 RFID reader (identification information reading means)
30 Membership card (Member identification medium)
32 RFID tag (identification information communication means)

Claims (4)

A member identification medium comprising identification information communication means storing member identification information communicable by wireless communication;
Identification information reading means capable of reading the member identification information stored in the identification information communication means of the member identification medium by wireless communication;
A management device,
The identification information communication means of the member identification medium transmits an identification signal including the member identification information stored in the identification information communication means,
The identification information reading means is provided in each of a plurality of stores including a game hall,
The identification information reading means of each store is set with information that can specify the store name, and the member identification information included in the identification signal received from the identification information communication means of the member identification medium includes the date and time information and the store name. the in correspondence with information capable of specifying, stored as visit information, and sends the visit information to the management apparatus,
The management device
Corresponding to the member identification information, information on the date and time and information on the game situation of the member corresponding to the member identification information are stored as game history information,
Store and receive store visit information from the identification information reading means of each store ,
Corresponding to the date and time information and member identification information, it is possible to specify the store name included in the information related to the game status of the member corresponding to the member identification information and the store visit information received from the identification information reading means of each store Information as member trend information,
An information management device in a game hall characterized by that.   A member identification medium provided with identification information communication means storing member identification information communicable by wireless communication;
  Identification information reading means capable of reading the member identification information stored in the identification information communication means of the member identification medium by wireless communication;
  A management device,
  The identification information communication means of the member identification medium transmits an identification signal including the member identification information stored in the identification information communication means,
  The identification information reading means
  It is composed of handy types that are portable so that the staff can go around, and information that can specify the store name of the store to visit is set.
  The member identification information included in the identification signal received from the identification information communication means of the member identification medium is stored as store visit information in association with information related to the date and time and information that can specify the store name, and the store visit information is stored in the management device. Send
  The management device
  Corresponding to the member identification information, information on the date and time and information on the game situation of the member corresponding to the member identification information are stored as game history information,
  Receive store information from each store's identification information reading means, store it,
  Corresponding to the date and time information and member identification information, it is possible to specify the store name included in the information related to the member's gaming status corresponding to the member identification information and the store visit information received from the identification information reading means of each store Information as member trend information,
An information management device in a game hall characterized by that. An information management device in a game hall according to claim 1 or 2 ,
Further, the management device further includes member tendency information indicating the probability of visiting a predetermined store according to the game situation of each member or a plurality of members based on the member trend information of the same member or the member trend information of a plurality of members. to output,
An information management device in a game hall characterized by that. An information management device in a game hall according to any one of claims 1 to 3 ,
The identification information communication means storing member identification information communicable by wireless communication is an RFID tag, and the identification information reading means is an RFID reader.
An information management device in a game hall characterized by that.

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