JP2006271904A - Game system, method for controlling game system, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a game system capable of suitably evaluating whether a game advertisement is recognized by a player or not. <P>SOLUTION: An advertisement evaluating information storage part 80 stores advertisement evaluating information which indicates evaluation concerning the output of an advertisement. An advertisement output part 72 outputs the advertisement. An output state determining part 74 determines whether the output state of the advertisement satisfies prescribed output state reference or not. A game item selection receiving part 68 receives the selection of a game item. A selection content determining part 76 determines whether the selection of the game item corresponding to the advertisement is received or not. An advertisement evaluating information updating part 78 updates the advertisement evaluating information stored in the advertisement evaluating information storage part 80, based on a determination result by the output state determining part 74 and a determination result by the selection content determining part 76. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a game system, a game system control method, and a program.

A game system that displays a commercial advertisement on a game screen is known (Patent Document 1). According to this game system, an advertising fee is collected for displaying commercial advertisements in the game (hereinafter referred to as “game advertisements”), thereby reducing the selling price of game software, or It can be made free of charge.
Japanese Patent Laid-Open No. 9-10440

  In the game system as described above, it is desired to realize a mechanism for evaluating whether or not a game advertisement is recognized by a player. For example, since the player concentrates on the game, even if a game advertisement is displayed, the game advertisement may not be recognized by the player. Therefore, when collecting the advertisement fee, it is preferable that the evaluation result of whether or not the game advertisement is recognized by the player is reflected in the advertisement fee.

  The present invention has been made in view of the above problems, and an object of the present invention is to provide a game system, a game system control method, and a program capable of suitably evaluating whether or not a game advertisement has been recognized by a player. There is.

  In order to solve the above-described problems, a game system according to the present invention includes an advertisement evaluation information storage unit that stores advertisement evaluation information indicating an evaluation related to an advertisement output, an advertisement output unit that outputs the advertisement, and an output of the advertisement. Output status determination means for determining whether or not the situation satisfies a predetermined output status criterion, game item selection reception means for receiving selection of a game item, and selection of a game item corresponding to the advertisement is reception of the game item selection Stored in the advertisement evaluation information storage unit based on the selection content determination unit that determines whether or not it has been accepted, the determination result by the output status determination unit, and the determination result by the selection content determination unit Advertisement evaluation information updating means for updating the advertisement evaluation information.

  The game system control method according to the present invention includes an advertisement output step for outputting an advertisement to an output means, and an output for determining whether or not the advertisement output condition satisfies a predetermined output condition criterion. Selection of determination of contents for determining whether or not selection of a game item corresponding to the advertisement is received in the game item selection reception step, a situation determination step, a game item selection reception step for receiving selection of a game item The advertisement evaluation information stored in the advertisement evaluation information storage means for storing the advertisement evaluation information indicating the evaluation related to the output of the step, the determination result in the output status determination step, and the determination in the selection content determination step And an advertisement evaluation information update step for updating based on the results. To.

  In addition, the program according to the present invention includes an advertisement evaluation information storage unit that stores advertisement evaluation information indicating an evaluation related to an advertisement output, an advertisement output unit that outputs the advertisement, and an output state of the advertisement satisfies a predetermined output condition standard. Output status determining means for determining whether to perform, game item selection receiving means for receiving selection of a game item, and selection for determining whether selection of a game item corresponding to the advertisement has been received by the game item selection receiving means Advertisement evaluation information update for updating the advertisement evaluation information stored in the advertisement evaluation information storage unit based on the determination result by the content determination unit and the output status determination unit and the determination result by the selection content determination unit A program for causing a computer to function as means.

  An information storage medium according to the present invention is a computer-readable information storage medium recording the above program. A program distribution apparatus according to the present invention is a program distribution apparatus that includes an information storage medium that records the program, reads the program from the information storage medium, and distributes the program. A program distribution method according to the present invention is a program distribution method that includes an information storage medium storing the program, reads the program from the information storage medium, and distributes the program.

  In the present invention, advertisement evaluation information indicating evaluation relating to advertisement output is stored. In the present invention, an advertisement is output. Then, it is determined whether or not the output status of the advertisement satisfies a predetermined output status criterion. In the present invention, selection of a game item is accepted. And it is determined whether selection of the game item corresponding to an advertisement was accepted. In the present invention, the advertisement is based on the determination result of whether or not the output status of the advertisement satisfies a predetermined output status criterion and the determination result of whether or not the selection of the game item corresponding to the advertisement is accepted. Evaluation information is updated. According to the present invention, it can be suitably evaluated whether or not a game advertisement has been recognized by a player.

  In one aspect of the present invention, the game item selection accepting unit is configured to limit a selection of a game item corresponding to the advertisement, and to limit the limitation by the limitation unit according to a determination result by the output situation determination unit. Restriction release means for releasing, the advertisement evaluation information update means, when the selection content determination means determines that the selection of the game item corresponding to the advertisement is received by the game item selection reception means, The advertisement evaluation information stored in the advertisement evaluation information storage unit may be updated.

  Hereinafter, an example of an embodiment of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing an overall configuration of the game system according to the present embodiment. A game system 1 shown in FIG. 1 includes an advertisement management server 2 and a game device 10 (game terminal). The game apparatus 10 is communicatively connected to the advertisement management server 2 via a communication network 4 such as the Internet.

  The advertisement management server 2 is a known server computer system. The advertisement management server 2 includes an advertisement management database (DB). The advertisement management database is configured by a known storage device that can read and write data such as a hard disk storage device. The advertisement management server 2 writes or reads various data necessary for advertisement management while accessing the advertisement management database as needed. In this way, the advertisement management server 2 manages advertisement points for game advertisements output from the game apparatus 10 and advertisement output during the game.

  The game apparatus 10 can be configured with a home game machine as the center, for example. In addition, an arcade game machine (so-called arcade machine), a portable game machine, a personal computer, a personal digital assistant (PDA), and a mobile phone can be mainly configured.

  Here, the example which comprises the game device 10 centering on a consumer game machine is demonstrated. FIG. 2 is a diagram illustrating a game apparatus 10 configured mainly with a home game machine. The game apparatus 10 shown in the figure is configured by mounting a DVD-ROM 25 as an information storage medium on a consumer game machine 11 and further connecting a monitor 18 and a speaker 22. For example, a home television receiver is used for the monitor 18, and its built-in speaker is used for the speaker 22.

  The home game machine 11 includes a bus 12, a microprocessor 14, an image processing unit 16, an audio processing unit 20, a DVD-ROM playback unit 24, a main memory 26, an auxiliary storage device 28, an input / output processing unit 30, and a controller 32. This is a known computer game system. Components other than the controller 32 are accommodated in a housing.

  The bus 12 is for exchanging addresses and data among the units of the consumer game machine 11. The microprocessor 14, the image processing unit 16, the main memory 26, and the input / output processing unit 30 are connected by the bus 12 so that mutual data communication is possible.

  The microprocessor 14 controls each unit of the consumer game machine 11 based on an operating system stored in a ROM (not shown), a program read from the DVD-ROM 25, and data read from the auxiliary storage device 28. The main memory 26 includes, for example, a RAM, and a program read from the DVD-ROM 25 and data read from the auxiliary storage device 28 are written as necessary. The main memory 26 is also used for work of the microprocessor 14.

  The image processing unit 16 includes a VRAM, and draws a game screen on the VRAM based on the image data sent from the microprocessor 14. Then, the content is converted into a video signal and output to the monitor 18 at a predetermined timing. That is, the image processing unit 16 receives the vertex coordinates (X, Y, Z), vertex color information (R, G, B), texture coordinates (VX, VY), and alpha values of each polygon in the viewpoint coordinate system from the microprocessor 14. (Α: translucent composition ratio) etc. are received. Then, using such information, the color information, Z value (depth information), alpha value, and the like of each pixel constituting the display image are drawn in the VRAM. This display image is output to the monitor 18 at a predetermined timing.

  The input / output processing unit 30 is an interface for the microprocessor 14 to access the audio processing unit 20, the DVD-ROM playback unit 24, the auxiliary storage device 28, and the controller 32. The audio processing unit 20, the DVD-ROM playback unit 24, the auxiliary storage device 28, and the controller 32 are connected to the input / output processing unit 30.

  The sound processing unit 20 is configured to include a sound buffer, and reproduces various sound data such as game music, game sound effects, and messages read from the DVD-ROM 25 and stored in the sound buffer, from the speaker 22. Output.

  The DVD-ROM playback unit 24 reads a program recorded on the DVD-ROM 25 in accordance with an instruction from the microprocessor 14. Here, the DVD-ROM 25 is used to supply the program to the consumer game machine 11, but any other information storage medium such as a CD-ROM or a ROM card may be used. Further, the program may be supplied to the consumer game machine 11 from a remote place via the communication network 4.

  The auxiliary storage device 28 is a known storage device such as a hard disk storage device, a memory card reader, or a magneto-optical storage device. In this embodiment, various data (advertisement data) relating to game advertisements are stored in the advertisement management server 2. And stored in the auxiliary storage device 28.

  The controller 32 is general-purpose operation input means for the player to input various game operations. The input / output processing unit 30 scans the state of each unit of the controller 32 at regular intervals (for example, every 1/60 seconds), and passes an operation signal representing the scan result to the microprocessor 14 via the bus 12. The microprocessor 14 determines the player's game operation based on the operation signal. The home game machine 11 is configured so that a plurality of controllers 32 can be connected, and the microprocessor 14 performs game control based on an operation signal input from each controller 32.

  FIG. 3 is a diagram illustrating an example of the controller 32. The controller 32 shown in the figure is a general-purpose game controller. As shown in FIG. 4A, the controller 32 is provided with a direction button 34, a start button 36, and buttons 38X, 38Y, 38A, and 38B. Marks of “□”, “Δ”, “×”, and “◯” are attached to the surfaces of the buttons 38X, 38Y, 38A, and 38B, respectively. Further, as shown in FIG. 4B, the back side surface of the controller 32 is provided with buttons 42L and 42R on the left and right sides of the front surface, and buttons 40L and 40R are provided on the left and right sides of the back surface, respectively. . The direction button 34 has a cross shape, and is usually used to set a moving direction of a character or a cursor. The start button 36 is a small push button having a triangular shape, and is usually used for starting a game or forcibly ending a game. Buttons 38X, 38Y, 38A, 38B, 40L, 40R, 42L, and 42R are used for other game operations.

  In the game apparatus 10 having the above configuration, the game program read from the DVD-ROM 25 is executed, so that the player operates the player character (game character to be operated by the player) and moves in the virtual three-dimensional space. A three-dimensional action game in which the game story progresses is provided by defeating enemy characters (game characters that oppose the player character).

  That is, by executing the game program, a virtual three-dimensional space (three-dimensional game space) in which player characters, enemy characters, and the like are arranged is constructed in the main memory 26 of the game apparatus 10. In this virtual three-dimensional space, for example, a viewpoint that is arranged behind the player character and follows the player character is set. Then, a game screen representing the virtual three-dimensional space viewed from the viewpoint is displayed on the monitor 18. The player operates the controller 32 while looking at such a game screen, and gives action instructions such as movement instructions and attack instructions to the player character.

  FIG. 4 is a diagram illustrating an example of a game screen displayed on the monitor 18. A player character 50 and an item shop 52 are displayed on the game screen shown in FIG. The player character 50 moves in the game space in response to an operation on the controller 32. When the player moves the player character 50 to the front of the item shop 52, a game item purchase screen is displayed.

  On the game item purchase screen, the player selects a game item to be possessed by the player character 50. For example, a game event such as a game event that increases or decreases the parameters of the player character 50 or the enemy character is associated with the game item. When the player causes the player character 50 to use a game item, a game event corresponding to the game item is generated. In the action game according to the present embodiment, for example, a game item is prepared that increases the value of the hit point parameter of the player character 50 that decreases by receiving an attack from an enemy character.

  FIG. 5 shows an example of the game item purchase screen. The game item purchase screen shown in FIG. 5 displays the names, effects, and prices of game items that the player character 50 can possess. The “effect” indicates the content of the game event associated with the game item. On the game item purchase screen, the player operates the up / down direction instruction section of the direction button 34 to highlight (determine) a desired game item, and then presses the “◯” button (button 38B). When the “◯” button is pressed, the game item highlighted at that time is added to the possessed game item list of the player character 50.

  By the way, in the game apparatus 10, an advertisement (game advertisement) is output while the game is being executed. Game advertisements are provided from various advertisers in the form of, for example, still images, moving images, sounds, character data (text data), and the like, and are stored in the advertisement management database by the advertisement management server 2. Various types of advertisement data stored in the advertisement management database are transmitted to the game apparatus 10 via the communication network 4 at an appropriate timing. The game apparatus 10 is configured to output an advertisement (display output or audio output) during the execution of the game based on the received advertisement data. In the present embodiment, a billboard object representing an advertising billboard is arranged in a virtual three-dimensional space, so that, for example, a game screen as shown in FIG. 6 is displayed on the monitor 18. In the game screen shown in FIG. 6, a signboard 54 related to “Beverage A” is displayed together with the player character 50.

  Further, in the game apparatus 10, when a game advertisement (signboard 54) is displayed on the game screen, a game item corresponding to the game advertisement is displayed on the game item purchase screen displayed thereafter. Yes. For example, “Beverage A” is displayed on the game item purchase screen after the game screen shown in FIG. 6 is displayed, for example, as shown in FIG. In the following, game items (“beverage A”, etc.) corresponding to game advertisements (signboard 54) are referred to as advertising game items, and other game items (“medicine”, “spot medicine” and “advanced medicine”) Called a general game item.

  One of the general game items is associated with the advertisement game item, and the entity of the advertisement game item is the general game item. That is, the advertisement game item has the same effect as any of the general game items and is displayed as a game item having the same price. In other words, it is displayed as a game item equivalent to one of the general game items. In the game item purchase screen shown in FIG. 7, “Beverage A” is displayed as a game item equivalent to “specific drug”. When “beverage A” is selected on the game item purchase screen, “beverage A” is added to the possessed game item list of the player character 50.

  In the action game according to the present embodiment, when the player presses a predetermined button (for example, button 40L) while the game screen shown in FIG. 4 or 6 is displayed, for example, a possessed game item window 56 as shown in FIG. The player can check the possessed game item list of the player character 50. On this game screen, the player can select an arbitrary game item and cause the player character 50 to use the game item. In other words, it is possible to generate a game event corresponding to the game item. For example, when “special effect” is selected, a “game event that increases the hit point parameter of the player character 50 by a maximum of 100 points” is generated. Further, when an advertising game item is used, a game event corresponding to a general game item associated with the advertising game item is generated. For example, when “beverage A” is selected, a game event corresponding to “special drug” is generated.

  When an advertising game item is selected from game items having the same function on the game item purchase screen (see FIG. 7), the selection act is highly influenced by the fact that the signboard 54 is recognized by the player. Since it can be considered as a thing, it can be evaluated that the game advertisement is recognized by the player. Therefore, in the game system 1, when an advertisement game item is selected on the game item purchase screen, the advertisement management server 2 is notified to that effect. For example, when “beverage A” is selected on the game item purchase screen shown in FIG. 7, the advertisement management server 2 is notified to that effect. The advertisement management server 2 holds the number of times that the notification (the selection) is made for each game advertisement. That is, in the advertisement management server 2, for each game advertisement, an evaluation result as to whether or not the game advertisement has been recognized by the player is accumulated. As a result, in the game system 1, for example, advertising billing is performed based on this accumulated content, so that advertising billing reflecting the evaluation result of whether or not the game advertisement is recognized by the player can be performed.

  Here, a functional configuration of the game system 1 will be described. FIG. 9 mainly shows functional blocks related to the present invention among the functional blocks realized in the game system 1. These functions are realized by the advertisement management server 2 and the game device 10 executing programs supplied via an information storage medium such as a CD-ROM and a DVD-ROM and the communication network 4.

  As shown in FIG. 9, the game system 1 includes a storage unit 60, a game item selection receiving unit 68, a game process execution unit 70, an advertisement output unit 72, an output situation determination unit 74, and a selection content determination unit 76. And an advertisement evaluation information update unit 78 and an advertisement evaluation information storage unit 80. Here, it is assumed that the advertisement evaluation information storage unit 80 is provided in the advertisement management server 2 and other functional blocks are provided in the game apparatus 10, but these functional blocks are either the advertisement management server 2 or the game apparatus 10. May be provided. For example, the advertisement data storage unit 66 may be provided in the advertisement management server 2.

[1. Storage unit]
The storage unit 60 is realized mainly by the DVD-ROM 25, the main memory 26, and the auxiliary storage device 28. The memory | storage part 60 memorize | stores the various data used for execution of a game. For example, data relating to various objects arranged in the virtual three-dimensional space 50 is stored. The storage unit 60 includes a game item information storage unit 62, a possessed game item information storage unit 64, and an advertisement data storage unit 66.

[2. Game item information storage unit]
The game item information storage unit 62 stores information on general game items appearing in the game. The game item information storage unit 62 stores, for example, a game item table as shown in FIG. The game item table shown in FIG. 10 includes a “game item ID” field, a “game item name” field, a “description” field, and a “price” field. In the “game item ID”, identification information for uniquely identifying a general game item is stored. The “game item name” stores the name of the game item. “Description” stores the contents of the game event associated with the game item. The “price” stores the price of the game item.

[3. Advertising data storage unit]
The advertisement data storage unit 60 stores advertisement data (for example, still image data, moving image data, audio data, character data, etc.) for displaying a game advertisement on the game screen. Further, the advertisement data storage unit 60 stores an advertisement table as shown in FIG. 11, for example. The advertisement table shown in FIG. 11 includes an “advertisement ID” field, an “advertisement image data” field, a “position” field, an “advertisement game item name” field, and a “game item ID” field. ing. The “advertisement ID” stores identification information for uniquely identifying a game advertisement. In the “advertisement image data”, information for specifying the advertisement image data is stored. The advertisement image data is a texture image mapped to, for example, a signboard object. “Position” stores information indicating the position of the virtual three-dimensional space where the signboard object is placed. In the “advertisement game item name”, for example, a product name related to the game advertisement is stored. The “game item ID” stores a game item ID of a general game item associated with the game advertisement.

[4. Possession game item information storage unit]
The possessed game item information storage unit 64 stores game items possessed by the player character 50. The possessed game item information storage unit 64 stores, for example, a possessed game item table as shown in FIG. The possessed game item table shown in FIG. 12 indicates the type and number of game items possessed by the player character 50, and includes an “item ID” field and a “number” field. The “item ID” stores a game item ID or an advertisement ID. That is, the game item ID is stored for the general game item, and the advertisement ID is stored for the advertisement game item. The “number” stores the number of general game items identified by the game item ID or the number of advertisement game items identified by the advertisement ID. The possessed game item window 56 (see FIG. 8) is displayed based on the contents of the possessed game item table.

[5. Advertising evaluation information storage unit]
The advertisement evaluation information storage unit 80 is realized by a known hard disk storage device and database management system. The advertisement evaluation information storage unit 80 stores, for each game advertisement, advertisement evaluation information indicating an evaluation regarding the output of the game advertisement. The advertisement evaluation information storage unit 80 stores an advertisement point table as shown in FIG. 13, for example. The advertisement point table shown in FIG. 13 includes an “advertisement ID” field and an “advertisement point” field. The advertisement point is numerical information that is added based on a determination result of the selection content determination unit 76 and a determination result of the output situation determination unit 74, which will be described later, and is used as a basis for calculating an advertisement charge amount, for example.

[6. Advertisement output section]
The advertisement output unit 72 is realized mainly by the image processing unit 16 and the monitor 18. The advertisement output unit 72 outputs a game advertisement based on the advertisement data stored in the advertisement data storage unit 60. The advertisement output unit 72 in the present embodiment displays a game advertisement on the game screen. Specifically, a game screen (see FIG. 6) representing a state where “a virtual three-dimensional space in which a signboard object is arranged based on the stored contents of the advertisement data storage unit 66” is viewed from a given viewpoint is displayed on the monitor 18. indicate.

[7. Output status determination unit]
The output status determination unit 74 determines whether or not the output status of the game advertisement satisfies a predetermined output status standard. For example, the output situation determination unit 74 may count the number of times the game advertisement is output, and determine whether or not the output number has reached a predetermined number (output condition reference). In this case, the advertisement output status determination unit 74 may determine that “one output” has been performed for a game advertisement when an output that satisfies a predetermined standard is performed for the game advertisement. Good.

  The output status determination unit 74 in this embodiment determines whether or not the signboard 54 related to each game advertisement is displayed at least once on the game screen. In the present embodiment, when the entire signboard 54 is displayed on the game screen, it is determined that “the signboard 54 has been displayed”. Further, the output status determination unit 74 in the present embodiment stores an output status table as shown in FIG. 14, for example. The output status table shown in FIG. 14 includes an “advertisement ID” field and an “output status flag” field. “0” or “1” is stored in the “output status flag”. When the billboard 54 of the game advertisement identified by the advertisement ID is displayed even once on the game screen, “1” is stored.

[8. Game item selection reception section]
The game item selection receiving unit 68 causes the player to select a game item and receives the selection. The game item selection accepting unit 68 restricts acceptance of the selection of the game item corresponding to the game advertisement, and cancels the restriction according to the determination result by the output situation determining unit 74. The game item selection receiving unit 68 in the present embodiment displays a game item purchase screen as shown in FIG. 5 or FIG. 7, for example, and allows the player to select a game item. Details will be described later (see FIGS. 15 and 16).

[9. Selection content determination unit]
The selection content determination unit 76 determines whether or not the selection of the game item (advertisement game item) corresponding to the game advertisement has been received by the game item selection reception unit 68. The selection content determination unit 76 in the present embodiment determines whether or not the game item selected on the game item purchase screen is an advertising game item. Details will be described later (see FIG. 16).

[10. Game processing execution unit]
The game process execution unit 70 executes a game process based on the reception result by the game item selection reception unit 68. The game process execution unit 70 in the present embodiment updates the stored content of the possessed game item information storage unit 64 based on the reception result by the game item selection reception unit 68. Details will be described later (see FIG. 16).

[11. Advertising Evaluation Information Update Department]
The advertisement evaluation information update unit 78 updates the advertisement evaluation information stored in the advertisement evaluation information storage unit 80 based on the determination result by the output situation determination unit 74 and the determination result by the selection content determination unit 76. The advertisement evaluation information update unit 78 in the present embodiment determines that the output status of the game advertisement satisfies a predetermined output status criterion, and selects a game item (advertising game item) corresponding to the game advertisement. When accepted, the advertisement evaluation information stored in the advertisement evaluation information storage unit 80 is updated. Details will be described later (see FIG. 16).

  Here, processing executed in the game apparatus 10 will be described.

  First, the process for displaying the game item purchase screen will be described. FIG. 15 is a flowchart showing this process. This process is executed when the player character 50 moves to a predetermined area based on the position of the item shop 52. This process is realized by the game apparatus 10 executing a program supplied via the DVD-ROM 25 or the communication network 4.

  As shown in FIG. 15, in this process, first, the game item selection receiving unit 68 initializes the display item list (S101). The display item list is information for displaying the ID, name, description, and price of each game item displayed on the game item purchase screen.

  Thereafter, the game item selection receiving unit 68 reads the first record (combination of game item ID, game item name, description, and price) from the game item information table (S102). Then, the game item selection receiving unit 68 adds the combination of the game item ID, the game item name, the description, and the price included in the read record to the display item list (S103).

  Next, the game item selection receiving unit 68 refers to the “game item ID” field of the advertisement table, and determines whether or not the advertisement ID is associated with the read game item ID (S104). If it is determined that the advertisement ID is associated with each other, the game item selection receiving unit 68 acquires the advertisement ID and the advertisement game item name associated with the advertisement ID based on the contents of the advertisement table. (S105). Next, the game item selection receiving unit 68 refers to the output status table and determines whether or not the output status flag associated with the acquired advertisement ID is “1” (S106). When it is determined that the output status flag associated with the advertisement ID is “1”, the game item selection receiving unit 68 receives the advertisement ID and the advertisement game item name acquired in S105, and the record read in S101. Are added to the display item list (S107).

  When it is determined in S104 that a plurality of advertisement IDs are associated with each other, the processes of S105 to S107 are executed for each advertisement ID.

  Thereafter, the game item selection accepting unit 68 determines whether or not there is a next record in the game item information table (S108), and if there is a next record, reads that record (S109), and performs steps S103 to S108. Re-execute processing. On the other hand, when there is no next record, the game item selection reception part 68 draws a game item purchase screen on VRAM based on a display item list (S110). The game item purchase screen drawn on the VRAM is displayed on the monitor 18 at a predetermined timing.

  Next, processing executed when the “◯” button is pressed on the game item purchase screen will be described. FIG. 16 is a flowchart showing this process. This process is realized by the game apparatus 10 executing a program supplied via the DVD-ROM 25 or the communication network 4.

  As shown in FIG. 16, in this process, first, the game item selection receiving unit 68 acquires an ID (game item ID or advertisement ID) related to the game item selected by the player (S201). That is, the ID related to the game item highlighted at the timing when the “◯” button is pressed is acquired.

  Next, the game process execution unit 70 updates the possessed game item table based on the ID acquired in S201 (S202). If the ID acquired in S201 is already registered in the possessed game item table, the value of the “number” field corresponding to the ID is incremented. On the other hand, if the ID acquired in S201 is not registered in the possessed game item table, a new record is added, and the ID acquired in S201 is stored in the “item ID” field of the record. "1" is stored in the "" field.

  Next, the selection content determination unit 76 determines whether or not the item selected by the player is an advertising game item (S203). In the present embodiment, the selection content determination unit 76 determines that the advertising game item has been selected by the player when the alphabet of the first character of the ID acquired in S201 is “A”. On the other hand, when the alphabet of the first character of the ID acquired in S201 is “I”, it is determined that the general game item has been selected by the player.

  When the item selected by the player is an advertising game item, the advertising point update unit 74 transmits an advertising point update request to the advertisement management server 2 (S204). The advertisement point update request includes the ID acquired in S201 and is data indicating the advertisement point update request. Upon receiving the advertisement point update request, the advertisement management server 2 increments the value of the “advertisement point” field corresponding to the ID (advertisement ID) included in the update request in the advertisement point table.

  Next, processing executed when a game item is selected on the game screen shown in FIG. 8 will be described. This process is realized by the game device 10 executing a program supplied via the DVD-ROM 25 or the communication network 4.

  When a game item is selected on the game screen shown in FIG. 8, first, an ID (game item ID or advertisement ID) related to the game item selected by the player is acquired. When the first alphabet of the acquired ID is “I”, that is, when a general game item is selected by the player, a game event generation process corresponding to the game item selected by the player is executed. Is done. On the other hand, when the alphabet of the first character of the acquired ID is “A”, that is, when an advertising game item is selected by the player, the game item ID associated with the acquired ID (advertisement ID) is , Acquired based on the contents of the advertisement table. And the generation process of the game event corresponding to the general game item which concerns on acquired game item ID is performed.

  As described above, in the game system 1, when a game advertisement is displayed on the game screen, a game item (advertisement game item) corresponding to the game advertisement is displayed on the game item purchase screen thereafter. It is displayed as a game item equivalent to one of the items. In the game item purchase screen (see FIG. 7), when an advertising game item is selected from among game items having the same function, the selection act is highly influenced by the fact that the signboard 54 is recognized by the player. Since it can be considered, it can be evaluated that the game advertisement is recognized by the player. In this regard, in the game system 1, when the player selects an advertisement game item on the game item purchase screen, the advertisement management server 2 is notified to that effect. The advertisement management server 2 stores the number of times such selection has been made for each game advertisement. That is, in the advertisement management server 2, for each game advertisement, an evaluation result as to whether or not the game advertisement has been recognized by the player is accumulated. As a result, in the game system 1, for example, advertising billing is performed based on this accumulated content, so that advertising billing reflecting the evaluation result of whether or not the game advertisement is recognized by the player can be performed.

  The present invention is not limited to the embodiment described above.

  For example, the determination result (output status table) by the output status determination unit 74 may be transmitted to the advertisement management server 2 and held in the advertisement management server 2. Further, the advertisement evaluation information update unit 78 may be provided in the advertisement management server 2. In this case, the advertisement evaluation information update unit 78 receives the determination result of the selection content determination unit 76 received from the game apparatus 10 (selection content determination unit 76) via the communication network 4, and the output held in the advertisement management server 2. The stored content of the advertisement evaluation information storage unit 80 may be updated based on the determination result of the situation determination unit 74.

  Further, for example, the general game item associated with the game advertisement (that is, the general game item associated with the advertisement game item) may change as the game progresses. For example, when the parameter of the player character 50 increases as the game progresses, the general game item associated with the game advertisement may change as the parameter of the player character 50 increases. For example, in the example shown in FIG. 11, the game item “magic bullet” is associated with the advertisement ID “A001”, but the maximum hit point parameter (maximum value of the hit point parameter) of the player character 50 has increased to a predetermined value. In this case, “advanced special drug” having a higher recovery amount (increase amount) of hit points than “specific drug” may be associated with the advertisement ID “A001”. When the maximum hit point parameter of the player character 50 increases as the game progresses, there is a high possibility that a general game item with a small amount of hit point recovery will not be selected by the player. Therefore, by doing as described above, the general game item that is considered to be highly likely not to be selected by the player from the progress of the game is prevented from being associated with the game advertisement, and the game advertisement is recognized by the player. It may be made to evaluate appropriately whether it was.

  In the case described above, a table in which the advertisement ID, the range of the maximum hit point parameter, and the game item ID of the general game item are associated with each other may be stored. In S104 of FIG. 15, whether or not there is an advertisement ID associated with the game item ID read in S102 and the range including the maximum hit point parameter of the player character 50 at that time point. What is necessary is just to be judged.

  For example, the game executed on the game device 10 may be a so-called network game.

It is a figure showing the whole game system composition concerning this embodiment. It is a figure which shows the structure of the game device which concerns on this Embodiment. It is a figure which shows an example of a controller. It is a figure which shows an example of a game screen. It is a figure which shows an example of a game item purchase screen. It is a figure which shows an example of a game screen. It is a figure which shows an example of a game item purchase screen. It is a figure which shows an example of a game screen. It is a functional block diagram of the game system concerning this embodiment. It is a figure which shows an example of a game item table. It is a figure which shows an example of an advertisement table. It is a figure which shows an example of a possession game item table. It is a figure which shows an example of an advertisement point table. It is a figure which shows an example of an output condition table. It is a flowchart which shows the process performed with a game device. It is a flowchart which shows the process performed with a game device.

Explanation of symbols

  1 game system, 2 advertisement management server, 4 communication network, 10 game device, 11 home game machine, 12 bus, 14 microprocessor, 16 image processing unit, 18 monitor, 20 sound processing unit, 22 speaker, 24 DVD-ROM Playback unit, 25 DVD-ROM, 26 main memory, 28 auxiliary storage device, 30 input / output processing unit, 32 controller, 34 direction buttons, 36 start button, 38A, 38B, 38X, 38Y, 40L, 40R, 42L, 42R button , 50 player characters, 52 item shop, 54 signboard, 56 possessed game item window, 60 storage unit, 62 game item information storage unit, 64 possessed game item information storage unit, 66 advertisement data storage unit, 68 game item selection receiving unit, 70 Beam processing execution unit, 72 advertisement output unit, 74 output status determining unit, 76 selection determining unit, 78 advertisement evaluation information update unit 80 advertisement evaluation information storage unit.

Claims (4)

Advertisement evaluation information storage means for storing advertisement evaluation information indicating an evaluation related to the output of the advertisement;
An advertisement output means for outputting the advertisement;
Output status determination means for determining whether the output status of the advertisement satisfies a predetermined output status criterion;
Game item selection receiving means for receiving selection of a game item;
Selection content determination means for determining whether or not selection of a game item corresponding to the advertisement has been received by the game item selection reception means;
Based on the determination result by the output status determination means and the determination result by the selection content determination means, the advertisement evaluation information update means for updating the advertisement evaluation information stored in the advertisement evaluation information storage means,
A game system comprising: The game system according to claim 1,
The game item selection receiving means includes restriction means for restricting selection of a game item corresponding to the advertisement, and restriction release means for releasing restriction by the restriction means according to a determination result by the output status determination means. ,
The advertisement evaluation information update means stores the advertisement stored in the advertisement evaluation information storage means when the selection content determination means determines that the selection of the game item corresponding to the advertisement has been received by the game item selection reception means. Update evaluation information,
A game system characterized by that. An advertisement output step for causing the output means to output an advertisement;
An output status determination step for determining whether the output status of the advertisement satisfies a predetermined output status criterion;
A game item selection reception step for receiving selection of a game item;
A selection content determination step for determining whether or not selection of a game item corresponding to the advertisement has been received in the game item selection reception step;
The advertisement evaluation information stored in the advertisement evaluation information storage means that stores the advertisement evaluation information indicating the evaluation related to the output of the advertisement, the determination result in the output status determination step, the determination result in the selection content determination step, An ad rating update step to update based on
A game system control method comprising: Advertisement evaluation information storage means for storing advertisement evaluation information indicating evaluation relating to the output of the advertisement;
Advertisement output means for outputting the advertisement;
Output status determination means for determining whether the output status of the advertisement satisfies a predetermined output status criterion;
Game item selection receiving means for receiving selection of game items,
Selection content determining means for determining whether or not the selection of the game item corresponding to the advertisement has been received by the game item selection receiving means; and
Advertisement evaluation information updating means for updating the advertisement evaluation information stored in the advertisement evaluation information storage means based on the determination result by the output status determination means and the determination result by the selection content determination means;
As a program to make the computer function.

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