JP2006171374A - Sticker for sales promotion and usage thereof - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a sticker for sales promotion which has an upper layer sticker capable of being divided into at least first and second sticker parts and layered in a freely peelable fashion on a lower layer sticker and enables the progress of sales promotion to be grasped by the lower layer sticker exposed by peeling the first and/or second sticker parts and to provide a usage thereof. <P>SOLUTION: The sticker 1 for sales promotion includes: the upper layer sticker 3 having a first adhesive layer 2 formed on a rear face thereof and having a design representative of a shape of a sales promotion object article printed on a front face thereof in a first color; and the lower sticker layer 5 having a second adhesive layer 4 formed on a rear face thereof and having the same design as the upper layer sticker printed on a front face thereof in a second color, wherein the upper layer sticker is layered in a peelable fashion on the front face of the lower layer sticker with the first adhesive layer between them. A slit with which the upper layer sticker is divided into at least the first and second sticker parts is formed in the upper layer sticker up to the front face of the lower layer sticker, and the second color of the lower layer sticker is exposed by peeling the first and/or second sticker parts along the slit. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

The present invention particularly relates to a sales promotion seal suitable for sales promotion at a gas station or the like and a method of using the same.

Conventionally, a “management system” that manages customer purchase history and customer service information at a gas station to improve customer service has been proposed (for example, see Patent Document 1).
According to this management system, each gas station registers a specific customer in the service management center, and inputs both the service purchase history of refueling and car washing of the customer and the customer service history not involving the purchase of the service. Then, subsequent service information generated with the purchase history and customer service history is transmitted from the service management center to the customer by e-mail.
However, although the “management system” is suitable for providing various service information to customers by centrally managing various histories, it is necessary to join the service management center, which causes a problem that the introduction cost becomes enormous. Yes, and it is unsuitable when a sales promotion campaign is conducted in a short time when a customer refuels at a gas station. That is, whether the customer's number or license plate number is input from the terminal during a short refueling to read the specific customer's information, and whether the customer has explained the promotional product or has purchased the promotional product It is necessary to check the progress status of sales promotion, etc., and if you neglect the inquiry to the service management center, the explanation of the product may be duplicated, so the efficiency of the promotion is bad and the customer who receives the duplicate explanation is bothered There was a problem that not only felt the feeling, but also caused a sense of anxiety about customer management of the gas station.
As a label for sales promotion (sales promotion), there is a product label composed of a sales promotion display part and a content description part (see, for example, Patent Document 2), but the contents of the product can be easily seen, but the progress is stepwise. The situation could not be grasped.
JP 2003-118800 A JP 2000-98897 A

The present invention has been made paying attention to the above-mentioned problems, and an upper layer sealing body that is divided into at least a first and a second sealing part is laminated on the lower layer sealing body in a peelable manner, It is an object of the present invention to provide a sales promotion seal in which the progress status of sales promotion can be achieved by a lower layer seal body that peels and exposes the first and / or second seal portions, and a method of using the same.

The sales promotion seal according to the first invention is an upper seal in which a first pressure-sensitive adhesive layer is formed on the back surface and a design imitating the shape of the sales promotion product is printed on the front surface using the first color. And a lower seal body on which a second pressure-sensitive adhesive layer is formed on the back surface and the same design as that described above is printed in a second color on the front surface, and the first seal layer on the surface of the lower seal body A sales promotion seal in which an upper-layer seal body is peelably laminated through one adhesive layer, wherein the first upper-layer seal body has at least two first and second seal portions. The slit to be divided is formed until reaching the surface of the lower seal body, and when the first and / or second seal portion is peeled along the slit, the second color of the lower seal body appears. And
The first and second colors are warm colors such as red and yellow, which the first color calls attention, and the second colors are cold colors such as light blue, etc. Can be done.
Further, on the surface of the first and / or second seal portion of the upper seal body and the surface of the lower seal body exposed by peeling of the first and / or second seal portion of the upper seal body, Another progress indicator can be printed.
Furthermore, the method for using the sales promotion seal according to the second invention is such that the second pressure-sensitive adhesive layer is formed on the back surface, and the design imitating the shape of the sales promotion product on the surface uses the second color. A first pressure-sensitive adhesive layer is formed on the back surface of the printed lower-layer seal body, and the same design as described above is printed in the first color on the front surface. A method of using a sales promotion seal using a sales promotion seal formed by laminating an upper seal body divided into two into a seal portion on the surface of the lower seal body through the first adhesive layer, At the time of the sales promotion campaign for the product of the design, the sales promotion sticker is pasted on the adherend of the customer via the second adhesive layer, and the progress of the explanation / sales to the customer is made. First and second seal parts Characterized by sequentially expose the second color of the lower sealing surface by sequentially peeling.
Further, the sales promotion product may be an automobile article, and the adherend may be a part of the customer's automobile.

The sales promotion seal according to the present invention is printed using the second color in the upper layer seal body in which the design imitating the shape of the sales promotion product is printed in the first color, and the design similar to the upper layer seal body. When the upper seal body is laminated into at least the first and second seal portions by slits and the first and / or second seal portions are peeled along the slits Since the second color of the lower seal body is exposed, the second seal lower layer seal body is exposed by peeling off the second seal portion, and the first seal portion remains without peeling. Is expressed in the first color, the sales promotion state can be determined at a glance by comparing colors, and there is an effect that the same customer is not disliked by explaining the already completed product again.
Also, if the first color is printed with different colors such as warm colors such as warm red and yellow, and the second color with cold colors such as light blue, The contrast becomes clearer.
Further, on the surface of the first and / or second seal portion of the upper seal body and the surface of the lower seal body exposed by peeling of the first and / or second seal portion of the upper seal body, If another progress status display is printed, it can be confirmed by the progress status display, so the sales progress status becomes clearer due to a synergistic effect with the contrast of the displayed colors.
Furthermore, the method of using the sales promotion seal according to the second aspect of the present invention is to stick a sales promotion seal with a design imitating the shape of a sales promotion product to a customer's adherend (car) at the time of sales promotion. With the progress of explanation / sales, etc., the first and second seals of the upper seal body are peeled off sequentially so that the second color on the surface of the lower seal body is displayed sequentially. This has the effect of clarifying the sales promotion stage.

    An embodiment of the present invention will be described below with reference to FIGS.

1 is a schematic explanatory view of a plane showing a sales promotion seal, and FIG. 2 is a schematic cross-sectional explanatory view seen from the direction of arrow II in FIG. In the following description, a “battery” of an automobile (car) product will be described as an example of a target product for sales promotion (hereinafter simply referred to as “sales promotion” as appropriate).

Mainly as shown in FIG. 2, the sales promotion seal 1 includes an upper seal 3 having a first pressure-sensitive adhesive layer 2 formed on the back surface, and a lower seal 5 having a second pressure-sensitive adhesive layer 4. The upper seal 3 is laminated on the upper layer portion of the lower seal body 5 via the first pressure-sensitive adhesive layer 2, and further, the second pressure-sensitive adhesive layer 4 of the lower seal body 5 is interposed therebetween. A sales promotion seal 1 in a state where an upper layer seal body 3 and a lower layer seal body 5 are laminated is temporarily attached to a mount 6 formed into a strip shape or a sheet shape.

Mainly, as shown in FIG. 1, the upper seal body 3 is stamped into a design imitating the shape of the “battery” that is the object of the promotion. A slit 8 is formed in a substantially central portion from the upper end to the lower end, and the upper seal 3 is divided into a first seal portion 7a and a second seal portion 7b. It is designed to be divided. The design part simulating the shape of the “battery” includes a printing part 9 printed in the first color, an unprinted part 10 that recalls “battery solution” in a part of the lower half, and a product name display part. 11, and the printing unit 9 is printed in warm colors such as red and yellow to call attention so that it can be easily determined that “sales promotion to the customer is not performed”, which will be described later. Further, the unprinted portion 10 is a portion of the upper seal body 3 that remains “ground color”. In addition, the product name display unit 11 is printed with the product name of the sales promotion target product (“A battery” in the illustrated example). And this upper layer sealing body 3 is laminated | stacked on the upper layer of the below-mentioned lower layer sealing body 5 through the 1st adhesive layer 2 so that peeling is possible. Therefore, when the first seal portion 7a and the second seal portion 7b of the upper layer seal body 3 are picked up by the respective fingers and force is applied upward (upward in FIG. 2), the respective seal portions 7a are arranged along the slits 8. 7b can be peeled off from the second seal body 5. Moreover, the adhesive force still remains in the 1st adhesive layer 2 of the peeled 1st and 2nd seal | sticker part 7a, 7b, for example, it can be re-pasted to the ledger etc. which are not shown in figure.

Next, the lower layer seal body 5 will be described mainly based on FIG. In FIG. 3, the upper seal body 3 temporarily attached via the first pressure-sensitive adhesive layer 2 is peeled off from the sales promotion seal 1 temporarily attached to the mount 6 to expose the lower seal body 5. It is explanatory drawing of the plane of a state. As shown in the figure, the lower layer seal body 5, like the upper layer seal body 3, is stamped into a design simulating the shape of a “battery”, and the printing unit 12 printed in the second color and the product name The printing unit 12 includes a display unit 13 and is printed in a cold color system such as a blue system that is not noticeable.

Next, with reference to FIG. 4 thru | or FIG. 6, the use condition of the seal | sticker 1 for sales promotion which concerns on this invention is demonstrated.
For customers who do not have the sales promotion sticker 1 attached when opening the fuel filler cap (not shown) to refuel customers who stopped by a gas station (not shown) during the promotion period (campaign) On the other hand, since the sales promotion activity is not performed, the sales promotion seal 1 is peeled off from the mount 6 in a state where the lower layer seal body 5 and the upper layer seal body 3 are laminated (see FIG. 4), and the lid of the filler port (not shown) is removed. The product to be promoted (A battery) is explained. For customers who are said to have to be explained because they are in a hurry, the state of FIG. 4, that is, the form of “battery”, which is the printing unit 9 printed in the first warm color, is used. The upper layer sealing body 3 represented by the simulated design is pasted in a state where it can be seen on the surface side. At this time, the upper seal body 3 is formed with a printing portion 9 printed in the first color and an unprinted portion 10, and a printing portion printed in the first warm-colored color that calls attention. 9 and the print portion 10 with the “background color” of the upper-layer seal body 3 exposed, the first color of the warm color system of the print portion 9 and the contrast (contrast) of the non-print portion 10 It is made clear that “No promotion to customers”.
On the other hand, for the customer who has heard the explanation, the second seal portion 7b of the upper-layer seal body 3 is used as a means for indicating "sales promotion has been carried out to the customer", that is, the stage where the explanation of the sales promotion product has been completed. Peel along the slit 8. Since the cold color system which is the second color of the lower layer seal body 5 is exposed on the side where the second seal portion 7b is peeled off (see FIG. 5), the warm color first of the upper layer seal body 3 of the left half is displayed. The contrast (contrast) with the seal portion 7a is more clearly “sales promotion to customers (product description) completed” stage. The peeled second seal portion 7b is imprinted on the unprinted portion 10 with the stamp of the clerk described or signed, and then on the ledger (not shown) via the first adhesive layer 2. It can be used as a “seal for management” that makes pasting, clerk's results or responsibilities clear.
Further, when the lid of the vehicle filler opening (not shown) is opened for refueling, a cold-colored lower layer seal body 5 in which the left half is a warm color system and the right half is a second color system is exposed. In this case, “sales promotion to customers (product description) has been completed”, but it has not yet reached sales. It is.
When the sale is completed, or when the sold “battery” is replaced at the gas station, the first seal portion 7a on the left half of the upper seal body 3 is peeled off. When the first seal portion 7a is peeled off, the lower layer seal body 5 (FIG. 6) is designed on the back (not shown) of the fuel filler lid of the car to simulate the shape of the “battery” in the second color of the cold color. Reference) will be displayed.

As described above, the upper seal body 3 in which the design imitating the shape of the sales promotion product is printed in the first warm color, and the lower layer in which the same design as described above is printed in the second cold color The seal body 5 is laminated, and the upper layer seal body 3 can be divided into at least first and second seal portions 7a and 7b by slits 8 to promote sales, that is, to customers who have already explained the product. On the other hand, since the second seal portion 7b is peeled off and the printing portion 12 of the lower layer seal body 5 printed in the cold-colored second color is exposed, the left half is the first color of the first color. In the case where the right half is the printing portion 12 of the second color, it becomes clear visually that the customer has been promoted for sales (description of the product).
In addition, if the sales activities have progressed and the sales of promotional products have been completed, the first seal portion 7a printed in the first color is peeled off, so that the cold-colored second color printing is performed. “Design” of the lower seal body 5 having the section 12 is pasted, and the sales promotion (campaign) is not peeled off until the end of the promotion (campaign), so that the same customer is repeatedly promoted. This prevents customers from being disliked.

Next, another embodiment of the present invention will be described with reference to FIGS.
In the following description, the same parts as those in the previous embodiment are given the same reference numerals, and detailed description thereof is omitted.
FIG. 7 is an explanatory plan view of the sales promotion seal 21 corresponding to FIG. The sales promotion seal 21 is formed by an upper layer seal body 23 having a first pressure-sensitive adhesive layer 2 formed on the back surface and a lower layer seal body 25 having a second pressure-sensitive adhesive layer 4. The upper layer seal 23 is laminated on the upper layer portion of the lower layer seal body 25 via the agent layer 2, and further, the upper layer seal body 23 and the upper layer seal body 23 are arranged on the mount 6 via the second adhesive layer 4 of the lower layer seal body 25. The sales promotion seal 21 in a state where the lower layer seal body 25 is laminated is temporarily attached to be peelable.

Mainly, as shown in FIG. 7, the upper seal 23 is cut out in a design that imitates a part of the “battery” that is the object of the promotion, and has the shape of “battery”. A slit 8 is formed vertically at the center of the left and right sides of the design portion from the upper end portion to the lower end portion, and the upper layer seal body 23 is provided with the first seal portion 27a and the second seal portion by the slit 8. It is divided into two parts 27b. The design imitating the shape of the “battery” includes a printing unit 29 printed in the first color, an unprinted unit 30 that recalls “battery solution” in a part of the lower half, and a product name display unit 11. In addition, a notch 31 is formed, and the printing unit 29 is printed in a warm color so that it can be easily determined that “sales promotion to the customer has not been performed”. Further, the unprinted portion 30 is a portion of the upper layer seal body 23 that remains “ground color”. The second seal portion 27 b has a shape in which a lower end portion is cut out in an arc shape from the slit 8 portion to the right end portion, and the notch portion 31 is formed between the second seal portion 27 b and the slit 8. . The upper layer seal body 23 is detachably laminated on the upper layer of the lower layer seal body 25 via the first pressure-sensitive adhesive layer 2. Accordingly, when the first seal portion 27a and the second seal portion 27b of the upper layer seal body 23 are picked up by each finger and applied with force, the respective seal portions 27a and 27b are arranged along the slit 8 in the second seal body. 25, the finger can be easily put on when the finger is attached to the arc-shaped portion of the notch 31 at the time of peeling.

8 corresponds to FIG. 5 in which the second seal portion 27b of the upper seal body 23 temporarily attached via the first pressure-sensitive adhesive layer 2 is peeled off from the sales promotion seal 21 temporarily attached to the mount 6. FIG. Similar to the upper seal 23, the lower seal 25 is stamped into a design simulating the shape of a “battery”. The print unit 32, product name display 13 and sales promotion stage message printed in the second color are used. The printing section 32 includes a column 35, and is printed in a cold color system such as a blue color that is not easily noticeable. In the sales promotion stage message column 35, a message (“explained” in the illustrated example) indicating how far the sales promotion has progressed is printed. When the printing unit 32 printed in the second color is displayed, since the characters can be visually confirmed together with the color of the printing unit 32 representing “sales promotion (explanation) to customer”, the sales promotion stage becomes clearer. Is.
Further, the second cutout portion 31 has the second color of the printing portion 32 of the lower layer seal body 25 even in the state where the second seal portion 27b is laminated, and the lower layer seal body 25 is present. In addition, the contrast (contrast) between the warm color printing unit 29 and the cold color printing unit 32 makes it clearer that “sales promotion to the customer has not been performed”.
About another structure, an effect | action, and an effect, detailed description is abbreviate | omitted since it is the same as that of previous embodiment.

It should be noted that the configuration and operation of the above-described embodiment are examples, and it goes without saying that they can be changed as appropriate without departing from the spirit of the present invention.

For example, a writable “unprinted part” is provided in the lower seal part 25 (left half) below the second seal part 27a so that the date of sale or replacement can be entered. Sales can be managed and used for the next sales promotion. Alternatively, by clearly indicating the sales promotion (campaign) period in the “unprinted portion”, the time when the sales promotion seal 21 is to be removed becomes clear.

It is a schematic explanatory drawing of the plane which shows the state by which the sales promotion seal | sticker of this invention was temporarily attached to the base_sheet | mounting_paper. FIG. 2 is a schematic sectional view taken along the line II-II in FIG. It is explanatory drawing of the plane of the state which exposed the lower-layer sealing body 5 same as the above. It is a schematic explanatory drawing of the plane which shows the seal | sticker for sales promotion which peeled in the state in which the lower layer seal body and the upper layer seal body were laminated | stacked from the mount. It is a schematic explanatory drawing of the plane which shows the state in which the cold color system which is the 2nd color of a lower layer sealing body was partially exposed. It is a schematic explanatory drawing of the plane which shows the state by which the cold color system which is the 2nd color of a lower layer sealing body was exposed on the whole surface. It is a plane explanatory view equivalent to Drawing 4 showing the seal for sales promotion of other embodiments. FIG. 6 is a schematic explanatory diagram of a plane corresponding to FIG. 5, showing a state in which a cold color system that is the second color of the lower seal body is partially exposed.

Explanation of symbols

1 Sales promotion seal (first embodiment)
2 First pressure-sensitive adhesive layer 3 Upper layer seal body 4 Second pressure-sensitive adhesive layer 5 Lower layer seal body 6 Mount 7a First seal portion 7b Second seal portion 8 Slit 9 Printing portion (of upper layer seal body 3) 10 Not yet Printing unit 11 Product name display unit 12 (for upper seal body 3) Printing unit 13 (for lower layer seal body 5) Product name display unit 21 (for lower layer seal body 5) Sales promotion seal (second embodiment)
23 Upper layer seal body 25 Lower layer seal body 27a First seal portion 27b Second seal portion 29 Printed portion 30 (upper layer seal body 23) Unprinted portion 31 Notch portion 32 Printed portion 35 (of lower layer seal body 25) Sales promotion Stage message field

Claims (5)

An upper layer sealing body in which a first pressure-sensitive adhesive layer is formed on the back surface, and a design imitating the shape of a sales promotion product is printed on the surface using the first color;
A lower layer seal body having a second pressure-sensitive adhesive layer formed on the back surface and the same design as that described above printed on the surface in a second color, and the first pressure-sensitive adhesive on the surface of the lower layer seal body A sales promotion seal formed by releasably laminating an upper seal body through an agent layer,
In the first upper layer sealing body, at least a slit that bisects the first upper sealing body into first and second sealing portions is formed until reaching the surface of the lower layer sealing body, and the first and / or along the slit. A sales promotion seal characterized in that when the second seal portion is peeled off, the second color of the lower seal body appears. The first and second colors are warm colors such as red and yellow, which the first color calls attention, and the second colors are colors such as cold and light blue. The sales promotion seal according to claim 1, wherein the sales promotion seal is provided. Sales promotion on the surface of the first and / or second seal portion of the upper seal body and the surface of the lower seal body exposed by peeling of the first and / or second seal portion of the upper seal body 2. The sales promotion seal according to claim 1, wherein a progress status display for each stage is printed. A second adhesive layer is formed on the back side, and a first pressure-sensitive adhesive layer is formed on the back side of the lower-layer seal body on which the design imitating the shape of a sales promotion product is printed using the second color. Is formed, and the same design as described above is printed on the surface in the first color, and further, the upper-layer seal body that is divided into at least the first and second seal portions by the slit is formed on the first adhesive. A method of using a sales promotion seal using a sales promotion seal formed by laminating on the surface of the lower seal body through an agent layer,
At the time of the sales promotion campaign for the product of the design, the sales promotion sticker is pasted on the adherend of the customer via the second adhesive layer, and the progress of the explanation / sales to the customer is made. A method for using a sales promotion seal, wherein the first and second seal portions are sequentially peeled to sequentially display a second color on the surface of the lower seal body. 5. The method of using a sales promotion seal according to claim 4, wherein the sales promotion product is an automobile article, and the adherend is a part of a customer's automobile.

Images