JP3175561U - Advertising media - Google Patents

Abstract

The present invention provides an advertising medium that is expected to be stored for a long time without being thrown away immediately and can provide an effective advertising effect.
An advertisement display section is printed on the surface of a base material, and a through-hole is formed through the front and back of the base material at a position other than the advertisement display section, and a colored section is colored around the through-hole. 14 is provided. One through hole is provided in the upper left part of the advertisement display part, or a plurality of through holes are provided in the left part. In addition, a covering member is provided so as to cover a part of the advertisement display portion, and the advertisement display portion is provided with a colored portion having the same color as the colored portion.
[Selection] Figure 1

Description

  The present invention relates to an advertising medium in which one or a plurality of through-holes are formed at a position that is not an advertisement display portion of a base material and the periphery of the through-holes is colored.

  Traditionally, advertising media as flyers have been an important tool for consumers to get familiar information about products and services by being distributed in newspapers or handed directly by deliverymen. Yes. Such advertising media include those printed with coupons and those with advertising information on both sides.

Registered utility model No. 3044055

The device disclosed in Patent Document 1 proposes a flyer advertisement that increases the coupon display area and improves the impact on consumers. A map display area and a coupon display area are provided on the advertisement paper, a map and a number indicating the location of each advertiser are printed in the map display area, and a plurality of coupon tickets are arranged in the coupon display area. The coupon is printed to occupy an area of 1/2 or more of the advertisement paper, and on the coupon, the advertiser identification number corresponding to the number on the map, the amount display, and the advertiser name are printed.
The consumer knows the advertiser's store of each coupon ticket by comparing the number and the map, and reaches the store. Since the coupon display area is large and conspicuous, it is invited to the privilege and the willingness to purchase is promoted. In joint advertisements, flyer advertisements have been proposed in which each person's cost burden is small and advertisements are easy to place, which is easy to promote sales.
However, since the above-mentioned conventional leaflets are distributed in large quantities every day, including those that have been devised such as printing coupons and using both sides, consumers can just throw away and immediately throw away. End up. For this reason, there is a problem that an effective sales promotion effect cannot be obtained.

  The present invention solves the above-mentioned problems, and the colored portion around the through-hole has an effect of showing the position through which the insertion pin is passed in an easy-to-understand manner and encourages consumers to save the advertising medium without throwing it away. An object of the present invention is to provide an advertising medium that can be used.

(1) The advertising medium of the present invention prints an advertisement display part on the surface of a base material, and provides a through hole penetrating the front and back of the base material at a position other than the advertisement display part. It is characterized in that a colored portion colored around is provided.
(2) The advertising medium of the present invention is characterized in that one through hole is provided in the upper left part of the advertising display section.
(3) The advertisement medium of the present invention is characterized in that a plurality of the through holes are provided on the left side of the advertisement display unit.
(4) The advertisement medium of the present invention is characterized in that a covering member is provided so as to cover a part of the advertisement display section.
(5) The advertising medium of the present invention is characterized in that the advertising display portion covered with the covering member is provided with a colored portion having the same color as the colored portion.

  The advertising medium of the present invention has the following effects. That is, unlike the conventional advertising paper, this advertising medium is not thrown away and can be easily taken back and stored, and the colored portion colored around the through hole shows the position through which the insertion pin passes easily. And has the effect of encouraging consumers to store advertising media without throwing them away.

It is a top view explaining the advertising medium of Example 1 of the present invention. It is a top view explaining the advertising medium of Example 2 of the present invention. It is the top view explaining the advertising medium of Example 3 of the present invention.

Hereinafter, an embodiment for carrying out the invention will be described with reference to the drawings.
1 to 3 are plan views illustrating an advertising medium according to an embodiment of the present invention.
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

In the advertising medium 10 shown in FIG. 1, an advertisement display unit 12 (shown by a broken line) is printed on the surface of the base material 11, and a through hole 13 that penetrates the front and back of the base material 11 is provided at a position other than the advertising display unit 12. In addition to being provided, a colored portion 14 that is colored around the through hole 13 is provided.
The advertisement display unit 12 displays advertiser information and advertisement contents.
For example, if the advertiser is a milk store, for example, the advertisement display unit 12 has a product sample on which an advertisement photo of “△△ milk”, which is a representative product provided at the milk store “XX milk store”, is placed. , The product name on which the product name “△△ milk” is posted, the store name “XX milk store”, the store address “□□ city ◎ ◎ town”, the telephone number “0 ············· "Is printed.

In the advertisement medium 10 of FIG. 1, one through hole 13 is provided in the upper left portion of the advertisement display unit 12. Thereby, the advertising medium 10 of Example 1 can be easily preserve | saved only by letting the one insertion pin pass through the through-hole 13, and is not thrown away.
By making the size (hole diameter) of the through hole 13 larger than the outer diameter of the insertion pin, it is possible to easily insert the through hole 13 into the insertion pin.
In FIG. 1, one through hole 13 is provided in the upper left part of the advertisement display unit 12, but one through hole 13 may be provided in the upper right part or the lower left and right parts of the advertisement display unit 12.

  In the present invention, the insertion pin means a pin provided protruding from a storage binder or the like. A storage binder is, for example, two sheets of plastic or vinyl, such as clear holders, and a part of the periphery are bound together, and a document is sandwiched between the opening and the sheet. It points to a clear file.

Further, the colored portion 14 colored around the through-hole 13 has an effect of showing the position through which the insertion pin is passed in an easy-to-understand manner, and also has an effect of urging the consumer to save the advertising medium 10 without throwing it away.
In the advertising medium 10 in FIG. 1, one through hole 13 is provided in the upper left part of the advertisement display unit 12, but the color of the colored portion 14 that is colored around these through holes 13 is the same. But it can be different. By using different colors, the advertising effect is further increased.

In addition, by changing the color of the coloring unit 14 every time the advertising medium 10 is distributed, it can be easily understood which month the advertising medium is distributed. By using the same color for the advertising media of the same store, the store names can be easily distinguished, and the advertising effect is increased.
Furthermore, characters (for example, utility model registration numbers) and symbols can be displayed in the coloring section 14, which further increases the advertising effect.

  In addition, although the Example which printed the advertisement display part 12 on the surface of the vertically long base material 11 is shown in FIG. 1, the advertisement display part 12 can also be printed on the back surface. In this case, the color of the colored portion 14 on the back surface may be the same as or different from that on the front surface. By using different colors, the advertising effect is further increased.

FIG. 2 is a plan view illustrating the advertising medium 20 according to the second embodiment.
In the advertising medium 20 of Example 2, an advertisement display unit 22 (shown by a broken line) is printed on the surface of the base material 21, and through holes 23 penetrating the front and back of the base material 21 are provided at positions other than the advertisement display unit 22. It is the same as the advertising medium of the first embodiment in that it is provided and the colored portion 24 colored around the through hole 23 is provided, but two through holes 23 are provided on the left side of the advertisement display portion 22. This is different from the advertising medium of the first embodiment.
Thereby, the advertising medium 20 of Example 2 can be preserve | saved by letting two insertion pins pass through the through-hole 23, and is not thrown away.
Although there are two through holes in the second embodiment, three or more through holes may be provided on the left side of the advertising medium 20.

FIG. 3 is a plan view illustrating the advertising medium 30 according to the third embodiment.
In the advertisement medium 30 of the third embodiment, an advertisement display unit 32 (shown by a broken line) is printed on the surface of the base material 31, and a through hole 33 penetrating the front and back of the base material 31 is provided at a position other than the advertisement display unit 32. It is the same as the advertising medium of Example 1 in that it is provided and a colored portion 34 colored around the through-hole 33 is provided, but a covering member 35 is provided so as to cover a part of the advertising display portion 32. This is different from the advertising medium of the first embodiment.
As a result, the advertising medium 30 of the third embodiment has an effect that it can be stored simply by passing the insertion pin through the through-hole 33 and is not discarded, and the covering member that covers a part of the advertising display unit 32 By peeling 35, the advertisement display part hidden under the covering member 35 can be exposed.
For example, by providing a colored portion 36 having the same color as the colored portion 34 in the advertisement display portion covered with the covering member 35, game characteristics such as winning can be added.
Moreover, the advertisement display part covered with the covering member 35 can be impregnated with a fragrance, and the fragrance can be diffused when the covering member 35 is peeled off, thereby providing an advertising effect by smell.

Although the embodiments of the present invention have been described with reference to the drawings, the specific configuration is not limited to these embodiments, and the present invention can be modified or added without departing from the scope of the present invention. included.
For example, as the advertisement medium described in the embodiment, a three-dimensional or irregular advertisement medium for distribution is also included in the present invention.

10: Advertising medium 11: Base material 12: Advertising display part 13: Through hole 14: Coloring part 20: Advertising medium 21: Base material 22: Advertising display part 23: Through hole 24: Coloring part 30: Advertising medium 31: Base material 32: Advertisement display part 33: Through-hole 34: Colored part 35: Cover member 36: Colored part

Claims (5)

The advertisement display part (12) is printed on the surface of the substrate (11),
While providing a through-hole 13 penetrating the front and back of the base material (11) at a position other than the advertisement display part (12),
An advertisement medium (10) characterized in that a colored portion (14) colored around the through hole (13) is provided. The advertisement medium (10) according to claim 1, wherein one through hole (13) is provided at an upper left portion of the advertisement display section (12). The advertisement medium (10) according to claim 1, wherein a plurality of the through holes (13) are provided on the left side of the advertisement display section (12). The advertisement medium (10) according to any one of claims 1 to 3, wherein a covering member (35) is provided so as to cover a part of the advertisement display section (12). The advertisement display section covered with the covering member (35) is provided with a colored section (36) having the same color as the colored section of the colored section (14). Advertising media (10).

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