JPH11126021A - Flyer advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To reduce the cost burden on advertisers by cooperative advertisement by providing a flyer advertisement with a map display region of specified areas where the locations of plural advertisers exist, plural advertisement display region and plural coupon ticket display regions. SOLUTION: Advertisement paper 2 is printed with the advertisement display regions 3 in single color or colors and comprises the maps 6 of the specific areas, such as areas in front of stations and shopping districts where plural locations of the advertisers are included, symbols 7 of the alphabet indicating the locations of the respective advertisers, marks 8, such as picture symbols on characters, indicating buildings as landmarks, famous places, etc., and explanations 9 explaining the ways of viewing the maps 6. The plural advertisement display regions 4 are printed with advertisement symbols 10a, the names 10b of the advertisers, telephone numbers 10c of the advertisers, the addresses 10d of the advertiser and advertisement phrases 10f. Plural sheets of the coupon ticket display regions 5 are printed with coupon tickets 11 so as to be integrated with the sites to be connected to the plural advertisement display regions 4.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a flyer advertisement on which an advertiser's map, advertisement and coupon are printed.

[0002]

2. Description of the Related Art Conventionally, a coupon is printed on a part of a flyer advertisement by a single advertiser.

[0003]

SUMMARY OF THE INVENTION Since flyer advertisements on which conventional coupons are printed are provided by a single advertiser, the cost of producing the advertisements is high, and it is easy for small-scale stores to pay an excessive burden. In addition to the disadvantage that the advertisement cannot be adopted, the coupon coupon occupies a large proportion in the advertisement, so that it is difficult for the customer to transmit useful and useful information about the advertiser to the customer.

The present invention has been made in view of the above-mentioned conventional drawbacks,
As a joint advertisement by multiple advertisers, each advertiser can reliably reduce the cost burden, economically increase the effectiveness of advertising, and consumers will need and useful information just by looking at flyer advertisements The purpose of the present invention is to provide an interesting flyer advertisement that can be easily and efficiently obtained and can be used happily.

The above and other objects and novel features of the present invention will become more completely apparent when the following description is read in conjunction with the accompanying drawings. However, the drawings are for explanation only, and do not limit the technical scope of the present invention.

[0006]

In order to achieve the above object, the present invention provides a printable advertisement sheet and a map display in which a map of a specific area where a plurality of advertisers are located is printed on the advertisement sheet. An area, a plurality of advertisement display areas in which information of the plurality of advertisers is printed and displayed on the advertisement paper portion other than the map display area, and the plurality of advertisement display areas are integrated with or separated from the plurality of advertisement display areas. A plurality of coupon ticket display areas in which goods or services which can be provided by the plurality of advertisers are printed and displayed on an advertisement sheet, and the plurality of coupon ticket display areas, the plurality of advertisement display areas and the map A flyer advertisement is constituted by a symbol printed on the display area and capable of identifying a plurality of advertisers.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below in detail with reference to the embodiments shown in the drawings.

In the first embodiment of the present invention shown in FIGS. 1 and 2, reference numeral 1 denotes a flyer advertisement which is distributed in a newspaper insert, on the street, or placed in a post, and the flyer advertisement 1 is printed. Advertising paper 2 made of thin paper, cardboard, or the like that can be used and the same size as conventional advertising paper, or formed in a size that can be folded and carried on a wallet or the like.
And the map display area 3 printed on the advertising paper 2,
Except for the map display area 3 being printed, the advertisement paper 2 is printed so as to be integrated with a plurality of advertisement display areas 4 printed on the advertisement paper part and a part connected to the plurality of advertisement display areas 4. And a plurality of printed coupon ticket display areas 5.

The map display area 3 is printed on the advertisement paper 2 in one color or color and includes a plurality of advertiser locations, for example, a map 6 of a specific area such as a station square or a shopping street.
And A indicating the location of each advertiser on this map 6,
Alphabet symbols 7 such as B and C, marks 8 such as pictograms and characters representing buildings, famous places, and the like shown on the map 6 and explanatory text explaining how to read the map 6 9.

The plurality of advertisement display areas 4 correspond to the advertisement paper 2
Is printed in one color or color on the advertising paper portion other than the map display area 3, and the plurality of advertisement display areas 4 are constituted by advertisement prints 10, and the advertisement prints 10 are displayed on the map 6. Advertiser's alphabet advertising symbol 10a, advertiser name 10b, advertiser's telephone number 10 corresponding to the symbol 7 printed on the
c, advertiser's address 10d, mark 10e of a store, etc., introduction 1 of the advertiser's store, etc., and ad text 1 of products, services, etc.
0f and the like are selectively printed by printing as needed. In the present embodiment, the advertisement symbol 10a, the name of the advertiser 10b, the telephone number 10c of the advertiser, the address 1 of the advertiser
0d, the advertising text 10f is printed by printing.

The plurality of coupon ticket display areas 5 are printed in one color or color so as to be integrated with a portion connected to the plurality of advertisement display areas 4, and the plurality of coupon ticket display areas 5 are coupon tickets. 11 and a coupon ticket print 12 printed on the coupon ticket 11. The coupon ticket print 12 is the name 12 of an advertiser who can use each of the coupon tickets 11.
a, a coupon symbol 12b of an advertiser corresponding to the symbol 7 and the advertisement symbol 10a printed on the map 6 and the plurality of advertisement display areas 4, an amount 12c for which a consumer can receive a service, a service product name 12d, A discount display 12e, a usage method 12f indicating usage conditions of the coupon ticket 11, and the like are selectively printed by printing as necessary. In the present embodiment, the advertiser name 12
a, coupon symbol 12b, amount of money 12c and method of use 1
2f is printed by printing.

The symbol 7, the advertisement symbol 10a, and the coupon symbol 12b use alphabets such as A, B, and C. For example, Japanese alphabets such as i, ro, ha, etc.
Hiragana or the like may be used.

The flyer advertisement 1 having the above-described structure is provided to a consumer by means of a newspaper insert advertisement, distribution on the street, mailing to a post box, or the like. The customer who has obtained the flyer advertisement 1 reads the ad text 10f of each advertiser printed on the flyer advertisement, the advertiser name 10b, and the like,
When a store where the user wants to shop is found, the corresponding symbol 7 is confirmed on the map 6 with reference to the advertisement symbol 10a of the advertiser printed in the advertisement display area 4. Since the same sign is used for the sign 7 and the advertisement sign 10a by the same advertiser, it can be easily confirmed. Further, since the mark 8 serving as a mark is printed on the map 6, the object can be efficiently and reliably achieved. You can go to the store.

At the advertiser's store, the customer presents the coupon voucher 11 on which the coupon symbol 12b corresponding to the advertiser is printed, and based on the usage 12f printed on the coupon voucher 11, the amount 12c. Upon receiving the minute service, the advertiser presses a mark indicating that the coupon 11 has been collected or used.

The map 6 remaining in the used advertisement is printed with useful information such as a mark 8 of a famous place in a specific area, and can be used as a town map or the like.

[0016]

Next, different embodiments of the present invention shown in FIGS. 3 to 10 will be described. In addition,
In the description of the different embodiments of the present invention, the same components as those of the first embodiment of the present invention are denoted by the same reference numerals, and duplicate description will be omitted.

The second embodiment of the present invention shown in FIGS. 3 and 4 is different from the first embodiment of the present invention mainly in that a plurality of advertisement display areas 4 of the advertisement paper 2 are different. A perforation 13 printed on the body is formed, and a plurality of coupon ticket display areas 5A that can be cut out from the advertising paper 2 and used are formed, and thus the coupon ticket 11A thus formed is used. Even with the flyer advertisement 1A configured, the same operation and effect as those of the first embodiment of the present invention can be obtained, and the customer can use the coupon ticket separately, so that the map 6 is useful. It can be folded into a wallet or the like as an information source, and can be used as needed.

The third embodiment of the present invention shown in FIG. 5 is different from the first embodiment of the present invention mainly in that the printing is performed on a portion within half of the left and right sides of the advertising paper 2. Map display area 3A and a plurality of advertisement display areas 4 printed on the advertising paper portion other than the map display area 3A
A and the flyer advertisement 1B formed in this way in that it is composed of a plurality of coupon ticket display areas 5B printed so as to be integrated with a part connected to the plurality of advertisement display areas 4A. The same functions and effects as those of the first embodiment of the present invention can be obtained.

The fourth embodiment of the present invention shown in FIG. 6 is different from the third embodiment of the present invention mainly in that the printing is performed on a portion within one half of the upper and lower portions of the advertising paper 2. Map display area 3B, and a plurality of advertisement display areas 4B printed on the advertising paper portion other than the map display area 3B.
And a plurality of coupon ticket display areas 5C printed so as to be integrated with a part connected to the plurality of advertisement display areas 4B. The same functions and effects as those of the third embodiment of the present invention can be obtained.

The fifth embodiment of the present invention shown in FIGS. 7 and 8 is mainly different from the first embodiment of the present invention in that a portion of the advertisement paper 2 where the map display area 3 is located is located. A map display area 3 on which a map 6D of a specific area in which the locations of a plurality of advertisers enter into the back side of the advertisement paper is printed.
D, a plurality of advertisement display areas 4D printed and displayed on the back advertisement paper parts other than the map display area 3D, and a print display on the back advertisement paper parts other than the map display area 3D and the plurality of advertisement display areas 4D. The flyer advertisement 1D formed in this way in that it is composed of the plurality of coupon ticket display areas 5E thus provided provides the same operational effects as those of the first embodiment of the present invention. Since the front and back surfaces of the advertisement paper 2 can be used efficiently, the number of advertisers can be easily increased. In the present embodiment, a plurality of coupons 11E printed on the front and back surfaces of the advertisement paper 2 are arranged alternately so as not to overlap.

The sixth embodiment of the present invention shown in FIGS. 9 and 10 is mainly different from the fifth embodiment of the present invention in that a portion of the advertisement paper 2 where the map display area 3 is located is located. A map display area 3E on which a map 6E of a specific area in which the locations of a plurality of advertisers enter the back side of the advertisement paper other than the map display area 3E, and a plurality of printouts displayed on the back side advertisement paper other than the map display area 3E Advertising display area 4E
And the map display area 3E and the plurality of advertisement display areas 4
The advertisement leaflet 1E thus formed in that it is constituted by a plurality of coupon ticket display areas 5F printed and displayed on the back side advertisement paper portion other than E, the fifth embodiment of the present invention. The same operation and effect as those of the embodiment can be obtained.

In the third and fourth embodiments of the present invention, a plurality of coupon ticket display areas 5 which are printed and displayed so as to be connected to or connected to the plurality of advertisement display areas 4 are described. Although described, the present invention is not limited to this, and a printout of a plurality of coupon ticket display areas 5 separately from the plurality of advertisement display areas 4 may be used.

[0023]

As apparent from the above description, the following effects can be obtained in the present invention.

(1) Advertisement paper that can be printed, a map display area on which a map of a specific area where the locations of a plurality of advertisers enter are printed on the advertisement paper, and a part of the advertisement paper other than the map display area. A plurality of advertisement display areas on which information and the like of the plurality of advertisers are printed and displayed, and the plurality of advertisers can be provided on the advertisement paper so as to be integrated with or separate from the plurality of advertisement display areas. Identifying a plurality of coupon ticket display areas on which products or services are printed and displayed, and a plurality of advertisers printed on the plurality of coupon ticket display areas, the plurality of advertisement display areas, and the map display area. Since the advertisement is composed of the symbols that can be used, the advertisement becomes a joint advertisement by a plurality of advertisers, so that the advertising cost of each advertiser can be suppressed efficiently. Therefore, the advertising effect can be economically enhanced, and an advertisement can be easily issued even in a small-sized store, which can effectively lead to sales promotion.

(2) According to the above (1), the coupon is frequently used by the customer, so that the advertisement of the advertiser printed on the flyer advertisement is frequently noticed by the customer, and the effect of the advertisement is large. And the effect can be efficiently maintained for a long period of time.

(3) According to the above (1), unlike conventional mere flyer advertisements, information on shops and towns of each advertiser is arranged and printed, so that even if a coupon is used, it can be enjoyed as a town map. Can be used.

(4) According to the second aspect, the same functions and effects as the above (1) to (3) can be obtained.

(5) Claim 3 provides the same operation and effect as the above (1) to (3), and since the advertisement and the coupon are provided separately, the coupon is carried without being bulky. It can be used, and maps and advertisements can be used when taking a walk.

(6) According to the fourth aspect, the same operation and effect as the above (1) to (3) can be obtained.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram of a use state of a first embodiment of the present invention.

FIG. 2 is a partially enlarged explanatory view of the first embodiment of the present invention.

FIG. 3 is an explanatory diagram of a state of use according to a second embodiment of the present invention.

FIG. 4 is a partially enlarged explanatory view of a second embodiment of the present invention.

FIG. 5 is an explanatory diagram of a state of use according to a third embodiment of the present invention.

FIG. 6 is an explanatory diagram of a use state according to a fourth embodiment of the present invention.

FIG. 7 is an explanatory diagram of a use state of a surface according to a fifth embodiment of the present invention.

FIG. 8 is an explanatory diagram of a use state of a back surface according to the fifth embodiment of the present invention.

FIG. 9 is an explanatory diagram of a state of use of a surface according to a sixth embodiment of the present invention.

FIG. 10 is an explanatory diagram of a use state of a back surface according to the sixth embodiment of the present invention.

[Explanation of symbols]

 1, 1A-1E: flyer advertisement, 2: advertisement paper, 3, 3A-3E: map display area, 4, 4A-4E: multiple advertisement display areas, 5, 5A-5E: multiple coupon ticket display areas, 6, 6A-6E: map, 7: symbol, 8: mark, 9: description, 10: advertisement print, 10a: advertisement symbol, 10b: name of advertiser, 10c: telephone number of advertiser, 10d: advertisement Main address, 10e: Mark, 10f: Ad text, 11, 11A to 11E: Coupon, 12: Coupon print, 12a: Advertiser name, 12b: Coupon symbol, 12c: Amount, 12d: Service product name , 12e: discount display, 12f: usage, 13: perforation.

Claims (4)

[Claims] 1. An advertisement sheet that can be printed, a map display area in which a map of a specific area in which the locations of a plurality of advertisers enter is printed on the advertisement sheet, and the advertisement sheet portion other than the map display area. A plurality of advertisement display areas on which information and the like of a plurality of advertisers are printed and displayed, and a product which can be provided by the plurality of advertisers on the advertisement paper so as to be integrated with or separate from the plurality of advertisement display areas Alternatively, it is possible to identify a plurality of coupon display areas on which services and the like are printed and displayed, and a plurality of advertisers printed on the plurality of coupon display areas, the plurality of advertisement display areas, and the map display area. A flyer advertisement characterized by symbols that can be used. 2. An advertisement sheet that can be printed, a map display area on which a map of a specific area in which the locations of a plurality of advertisers enter is inserted into the advertisement sheet, and the advertisement sheet portion other than the map display area. A plurality of advertisement display areas on which information and the like of a plurality of advertisers are printed and displayed, and the plurality of advertisers are displayed on the advertisement paper so as to be integrated into the plurality of advertisement display areas or a portion connected to the advertisement display area. It is possible to identify a plurality of coupon ticket display areas on which products or services that can be provided are printed and displayed, and a plurality of advertisers printed on the plurality of coupon ticket display areas and the map display area. A flyer advertisement comprising a sign. 3. An advertisement sheet that can be printed, a map display area on which a map of a specific area in which the locations of a plurality of advertisers are printed is printed on the advertisement sheet, and the advertisement sheet portion other than the map display area. A plurality of advertisement display areas on which information and the like of a plurality of advertisers are printed and displayed, and a product or a product which can be provided by the plurality of advertisers to a part of the advertisement paper other than the map display area and the plurality of advertisement display areas. It is possible to identify a plurality of coupon ticket display areas on which services and the like are printed and displayed, and a plurality of advertisers printed on the plurality of coupon ticket display areas or the plurality of advertisement display areas and the map display area. A flyer advertisement comprising a sign. 4. An advertisement sheet that can be printed, and a map printed with a map of a specific area in which the locations of a plurality of advertisers are located within a half of either the left, right, top, or bottom of the surface of the advertisement sheet. A display area, a plurality of advertisement display areas in which information of the plurality of advertisers is printed and displayed on the advertisement paper part other than the map display area, and the plurality of advertisement display areas are integrated with or separate from the plurality of advertisement display areas. A plurality of coupon ticket display areas in which products or services that can be provided by the plurality of advertisers are printed and displayed on the advertisement paper, and the plurality of coupon ticket display areas, the plurality of advertisement display areas, and A symbol printed on the map display area that can identify a plurality of advertisers, and a plurality of advertisements on the back surface of the advertising paper other than the part where the map display area is located on the front surface A map display area on which a map of a specific area into which the main location enters is printed, and a plurality of advertisement display areas in which information and the like of the plurality of advertisers are printed and displayed on an advertising paper portion on the back surface other than the map display area; A plurality of coupon ticket display areas in which products or services which can be provided by the plurality of advertisers are printed and displayed on the advertisement paper on the back surface so as to be integrated with or separate from the plurality of advertisement display areas; A flyer advertisement comprising a plurality of advertisement display areas and a symbol printed on the map display area that can identify the plurality of advertisers.