JP2006139388A - Recording medium for point return service and new member introduction system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To promote the acquisition of new customers via a point return service. <P>SOLUTION: When a new member presents a service provider with an introduction card 12 that stores an introducer's customer information, the service provider accurately reads the introducer's customer information from this recording medium, whereby services are returned to the introducer who is an existing member. This eliminates the need for the introducer to accompany the new member during registration and eliminates the possibility of making errors with the introducer's customer information when this information is passed to the service provider via the new member. Also, the possibility of making input errors when the introducer's customer information is inputted from an information management terminal is eliminated. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a technique for improving a point return service to a customer in a store or the like.

In recent years, point return services have become widespread as part of customer service at retail stores and the like. In this point return service, the retail store issues a membership card to the customer, and the member who presents the membership card is given points for each use record such as product purchase and manages the accumulated points. On the other hand, by presenting a membership card for each use, the customer can acquire points, confirm accumulated points, and enjoy services according to accumulated points.
In addition, as one method of such a point return service, a service form has been devised that gives a certain privilege to an existing member who introduced a new member. The service content is such that, for example, when a new member purchases a product, a certain point is given not only to the new member but also to the introducer (see, for example, Patent Document 1).

JP 2002-157650 A ([Claim 1], [Claim 2], [FIG. 1])

  Now, as described above, services that allow certain points to be returned not only to new members but also to introducers can promote the development of new customers by skillfully using consumer sentiment. It is a very rational and effective method. However, in order for an introducer to receive this service, when a new member receives a membership registration, the introducer also accompanies the registration process and passes his customer information to the service provider, or the customer information Must be accurately communicated to the service provider via a new member.

As described above, conventionally, an introducer is forced to be accompanied by a new member, and this has been an obstacle to promoting customer expansion. In addition, when introducing the customer information of the introducer to the service provider via a new member, if there is an error in the information, there is a problem that the service is not returned to the introducer. became. In addition, when entering customer information from the information management terminal, if an input error occurs, the service will not be returned to the introducer even if the introducer is accompanied. It became. The malfunctions described above cause distrust to the customer, and also cause a worrying situation such as increasing the trouble of handling complaints for the service provider.
The present invention has been made in view of the above-mentioned problems, and the purpose of the present invention is to accurately introduce customer information of an introducer to a service provider via a new member without bothering an existing member. The point is to promote the development of new customers through the point reduction service.

In order to solve the above problems, the point return service recording medium according to the present invention is a recording medium to be presented to a service provider when a new member receives a member registration, and is an introducer who is an existing member. The customer information is stored.
According to the present invention, a new member presents a recording medium in which customer information of an introducer is stored to the service provider, so that the service provider can accurately obtain the customer information of the introducer from the recording medium. It is possible to reliably read and return the service to the introducer who is an existing member.

Further, in the present invention, if the new member information can be stored as customer information after reading the stored customer information of the introducer, the new member can apply to the member registration procedure and the service provider. At the same time as the procedure for transferring the customer information of the introducer, it is possible to receive a procedure for issuing a recording medium that stores the customer information for the new member to receive the point service, facilitating the operation of the point return service. Can be promoted.
In addition, examples of the point return service recording medium used in the present invention include a magnetic recording card or an IC card.

In addition, a new member introduction system according to the present invention for solving the above-described problems includes an introduction recording medium storing customer information of an introducer who is an existing member, and at least an introducer who is an existing member. Point return service recording medium storing customer information, information reader / writer for reading information stored in each recording medium and writing predetermined information, use point management, introduction performance management of existing members, And a database for managing referral points.
According to the present invention, when a new member receives membership registration, the new member presents the recording medium for introduction to the service provider, and the service provider is an existing member stored in the recording medium for introduction. The customer information of an introducer is read by an information reader / writer, and an inquiry is made with a database that manages the introduction record information, normal point information, and introduction point information of existing members. Therefore, the service provider can reliably transfer the customer information of the introducer and manage the introduction results through the new member.
Then, the service return information for the introducer is recorded in the database, and if necessary, the service return information is stored in the point return service recording medium presented by the existing member to the service provider by the information reader / writer. This makes it possible to reliably return the service to the introducer who is an existing member.

In the present invention, it is desirable that the introduction recording medium can be functionally converted to the point return service recording medium.
According to this configuration, the new member can receive the recording medium presented to the service provider again during the membership registration procedure and the customer information transmission procedure of the introducer to the service provider. In order to receive the point service, it is possible to complete the issuing procedure for the recording medium storing the customer information, and to facilitate the smooth operation of the point return service.
The recording medium used in the present invention includes, for example, a magnetic recording card or an IC card.

  Since the present invention is configured in this way, it becomes possible to accurately convey the customer information of the introducer to the service provider via the new member without troublesome existing members. It is possible to promote the development of new customers through the return service.

The best mode for carrying out the present invention will be described below with reference to the accompanying drawings.
FIG. 1 shows a new member introduction system according to an embodiment of the present invention and a flow of a point return service by the system. Hereinafter, procedures performed by the introducer, the service provider, and the new member at the time of operating the point return service will be described together with specific examples.
The introducer is an existing member of the point redemption service. The service provider is a retail store or a system operator entrusted with a point return service to the retail store. The new member is a new member who receives introduction of the point reduction service membership by the introducer.

  In addition, the new member introduction system according to the embodiment of the present invention, as an introduction recording medium in which customer information of an introducer who is an existing member is stored, includes, for example, customer information on a magnetic recording card or an IC card. Is recorded, and the ID card 10 of the introducer is included. In addition, an introduction card 12 having the same standard as that of the ID card 10 is included as a point return service recording medium in which customer information of an introducer who is an existing member is stored. Further, an information reader / writer 14 that reads information stored in the introducer's ID card 10 and the introduction card 12 and writes predetermined information to the ID card 10 and the introduction card 12, and points of use of existing members And a database 18 for management, introduction performance management, and introduction point management. Here, the card reader / writer 14 corresponds to the standard of the ID card 10 to be used. The database 18 is stored in a server 16 connected to the card reader / writer 14 and the input means 15 by a data bus or the like. The card reader / writer 14, the input means 15, and the server 16 constitute a point management system 20. Note that the input unit 15 is a touch panel, a keyboard, or the like for inputting necessary information as appropriate.

  Step (1): When the introducer intends to introduce a new member, the introducer goes to a retail store and desires to issue an introduction card 12. At this time, the introducer presents his (introducer) ID card 10 to the service provider. The service provider reads the introducer's customer information from the introducer's ID card 10 with the card reader / writer 14 of the point management system 20 and stores the customer information of the introducer who brought the ID card 10. Issue. At this time, the service provider records information indicating that the introduction card 12 has been issued to the existing member who brought the ID card 10 in the database 18 of the server 16 by the input means 15 (or provisional record information temporary). Register). When the ID card 10 and the introduction card 12 are rewrite cards, a rewrite layer is provided on the card surface so that visible information such as characters and symbols can be freely printed or erased. Therefore, the card reader / writer 14 can print the date of issue of the introduction card 12, the number of cards issued, etc. on the rewrite layer of the ID card 10, for example. Further, on the rewrite layer of the introduction card 12, it is possible to print necessary information such as an indication that the card is an introduction card and an introduction store.

Step (2): The introducer hands the introduction card 12 to a person who wishes to join a new member. Alternatively, a plurality of introduction cards 12 may be randomly distributed, and a person who wishes to become a member among those who have received distribution may become a new member.
Step (3): A new enrollee brings an introduction card to a retail store and presents the introduction card 12 to the service provider. The service provider uses the card reader / writer 14 to read the customer information of the introducer from the introduction card 12, and adds the introduction record information to the customer information of the introducer in the database 18 (also changes temporary registration to full registration). . Then, when the introducer uses the next time, the introducer is notified that the introduction points have been added. In the case of a rewrite card, this notice is displayed to the effect that introduction points have been added to the rewrite layer of the card, and in the case of other cards, the display is printed on a receipt, etc. Will be grasped by a point inquiry machine.
Further, the new member is registered as an existing member by inputting the information of the new member as customer information from the input means 15 to the database 18 of the server 16. The introduction card 12 stores customer information of a new member by the card reader / writer 14 after reading the customer information of the introducer. When a rewrite card is used, information as a regular ID card is printed on the rewrite layer. In this manner, the introduction card 12 functions as a regular ID card 10 ′ for the point redemption service by storing customer information of new members. Therefore, the new member can receive the point reduction service immediately after the member registration by presenting the regular ID card 10 ′ whose function is changed from the introduction card 12 to the service provider.

  The introduction card 12 may be issued by, for example, mailing the introduction card 12 to the introducer by application via the Internet or telephone. All operations such as function conversion to the ID card 10 ′ may be performed by an existing member or a new member himself / herself by an automatic reception machine.

According to the embodiment of the present invention configured as described above, the following operational effects can be obtained. First, the new member presents the introduction card 12 storing the customer information of the introducer to the service provider so that the service provider accurately reads the customer information of the introducer from the recording medium. It is possible to reliably return the service to the introducer who is a member.
Therefore, according to the embodiment of the present invention, the introducer is not forced to accompany the new member when registering, and the customer information of the introducer is communicated to the service provider through the new member. In addition, no mistakes are made in the information. In addition, there is no risk of an input error when inputting customer information of the introducer from the information management terminal. Therefore, it is possible for the customer to improve the reliability of the point return service, and it is possible for the service provider side to provide a reliable service, and it is possible to reduce the trouble of handling the complaint.

  Further, after the customer information of the introducer is read from the introduction card 12 by the card reader / writer 14, the information of the new member can be stored as customer information, whereby the introduction card 12 is transferred to the regular ID card 10 ′. Function switched. As a result, there is no waiting time until the membership card issuance, and the new member can receive the point service at the same time as the new member himself / herself to receive the point service at the same time as the member registration procedure and the customer information transmission procedure of the introducer It becomes possible to receive a procedure for issuing a recording medium in which customer information is stored, and to facilitate the smooth operation of the point return service.

In addition, when a rewrite card is used for the ID card 10 and the introduction card 12, the customer can directly read the usage record, the introduction record, the points, etc. printed on the rewrite layer of the card, There is an effect that convenience is increased. Further, in the embodiment of the present invention, the case where a magnetic recording card or an IC card is adopted as a recording medium for point return service recording has been described as an example, but other recording media, for example, a mobile phone of a new member By sending the customer data of the introducer to the device, the same function and effect can be obtained by giving the same function as the card.
Further, in the embodiment of the present invention, the case where the function of the introduction card 12 is changed to the regular ID card 10 ′ is exemplified. However, the service provider collects the introduction card 12, and a new member has a new ID. A card may be issued.

It is a schematic diagram which shows the flow of the point return service by the new member introduction system which concerns on embodiment of this invention, and the said system.

Explanation of symbols

10: introducer ID card, 12: introduction card, 14: card reader / writer, 15: input means, 16: server, 18: database, 20: point management system

Claims (6)

A recording medium for a point return service, which is a recording medium to be presented to a service provider when a new member receives membership registration, and stores customer information of an introducer who is an existing member. 2. The point return service recording medium according to claim 1, wherein after the stored customer information of the introducer is read, new member information can be stored as customer information. 3. The point return service recording medium according to claim 1, wherein the recording medium is a magnetic recording card or an IC card. At least a recording medium for introduction in which customer information of an introducer who is an existing member is stored, a recording medium for point return service in which customer information of an introducer who is an existing member is stored, and each recording medium New member introduction system, comprising: an information reader / writer for reading the recorded information and writing predetermined information, and a database for managing the use points, introduction results, and introduction points of existing members . 5. The new member introduction system according to claim 4, wherein the function of the introduction recording medium can be changed to the point reduction service recording medium. 6. The new member introduction system according to claim 4, wherein each of the recording media is a magnetic recording card or an IC card.

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