JP2006122517A - Game management system, game premium, and method for game management - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase regular customers of a game shop by obtaining customer information which is valuable for the game shop to utilize and enabling customers to obtain information or privilege valuable also for the customers to utilize by using output balls. <P>SOLUTION: This game management system is provided with: a reception part which receives premium identification information uniquely imparted to a premium provided to a customer in exchange for game balls and customer information comprising customer identification information for identifying the customer and living local region information for specifying a local section where the customer lives through a communication line; and a point management part for accumulating and storing points of a quantity corresponding to premium identification information coordinated with the customer information. The system includes a premium which is provided in exchange for odd balls acquired by the customer and which is provided with an ID display part comprising shop identification information for identifying the game shop and premium identification information imparted uniquely to the premium and transmitted through a communication line to accumulate the points. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a game management system and game prizes, and in particular, it is possible to accumulate points by exchanging pachinko prizes with IDs for denominations, providing various information to customers via communication lines and obtaining customer information. Related to technology.

  At pachinko parlors (“pachinko” in this application includes pachislots, “balls” and “balls” include pachislot game coins), the latest models and various events are held. , Is working to secure customers through promotional advertising activities. As a medium for advertising, newspaper inserts are typically used, and many stores spend a considerable amount of money each month on flyer inserts.

  Further, there is the following patent document as an invention that discloses an invention for securing a customer at an amusement store.

JP 2003-44619 A JP 2004-147678 A

  By the way, in an amusement store, securing as many fixed customers as possible who visit the store regularly is important for the stabilization of management.

  On the other hand, in order to secure new fixed customers, it is of course necessary to make the store service itself attractive, but advertisements that inform prospective customers are indispensable.

  However, in the present situation, it is not necessarily said that a folded leaflet, which is a typical representative advertising means, has been sufficiently effective.

  The reason for this is that, in the past, it was impossible to grasp where the store customers lived, and it was possible to accurately grasp to which district the leaflet containing information such as new store opening and various events should be distributed. There is no point. For this reason, in the past, only the method of distributing leaflets to districts around the store could be taken without intention.

  On the other hand, in order to know the address of the customer who visited the store, for example, a method of obtaining information directly from the customer such as conducting a questionnaire survey or having a member register is considered.

  However, in-store questionnaires are difficult to obtain a large number of answers, and are bothersome for customers, and may cause customers to leave. In addition, in the case of membership registration, even if some crude goods / premiums were attached, customers hated being used for spam mail experience or sales, etc., and customers avoided giving their address and name. There is a tendency to. For this reason, it is difficult to obtain a sufficient number of member registrations.

  Therefore, the district where the flyers are actually distributed often deviates from the district where many potential customers live and where the original flyers should be distributed, and there is a situation where the advertising effect cannot be sufficiently obtained.

  On the other hand, in the invention described in Patent Document 1 (Japanese Patent Application Laid-Open No. 2003-44619), points are accumulated according to the number of visits, the number of games, the number of acquired balls, etc., and can be exchanged for prizes or services. In addition to this, when the game software is downloaded and according to the play result of the game software, points are given, and points can be accumulated without visiting the amusement store, thereby securing customers.

  However, in the invention described in this document, the person who can receive various services and information is basically only the customer who has registered as a member, and the problem associated with the member registration cannot be solved.

  On the other hand, the invention described in Patent Document 2 (Japanese Patent Application Laid-Open No. 2004-147678) provides a voucher with a predetermined ID as an end prize, and inputs the ID from a mobile phone to obtain a ring tone or ring melody. It is assumed that the end ball can be used effectively.

  However, the invention described in this document is essentially the one in which the end prize is simply replaced with a ringtone / ring melody from a conventional chocolate or disposable writer, and is merely a change in the type of the prize. Absent. Therefore, it is not possible to provide a more attractive service for customers who are directly connected to winning or losing, and no information that is useful for the store side can be obtained.

  Therefore, the object of the present invention is to obtain customer information having high utility value for an amusement store, while also making it possible for a customer to obtain information / privileges having higher utility value by effectively using the ball. The point is to increase the number of fixed customers at the amusement store.

  In order to achieve the above object and solve the problem, the game management system according to the present invention provides a prize identification uniquely given to a prize provided to the customer by the amusement store in exchange for a game ball or a coin acquired by the customer. A receiving unit capable of receiving information, customer identification information for identifying a customer, and customer information including residential district information for specifying a district in which the customer resides, through a communication line, and predetermined corresponding to the prize identification information. And a point management unit for storing and storing the quantity of points in association with the customer information.

  In the game management system according to the present invention, the customer exchanges a game (play ball or game coin) with a premium to which the premium identification information is added, and uses the mobile phone for the premium identification information indicated in the premium. The data is transmitted to the receiving unit through a communication line. At the same time, information (customer identification information / handle name, for example) that can identify himself and information (residence district information / for example, ward and town name) indicating the area where he / she lives is transmitted.

  The point management unit in the game management system accumulates points in association with the customer information on condition that customer information including such customer identification information and residential area information is transmitted.

  Accordingly, the customer provides residential area information for accumulating points, and the amusement store can know in which district the customer who visited the store and played the game resides. Such customer information can be used in sales strategies and used for more efficient marketing activities.

  The term “resident” or “residential area” as used in the present invention is not necessarily limited to the meaning of the location of the home or resident card, but refers to the residence, work place, or business area where the customer resides for a certain period of time. It is a concept that also includes This is because the customer who visits the store does not always come from the home, for example, when visiting the amusement store on the way home from work.

  In the system according to the present invention, in particular, not a complete address but information specifying a residential area (for example, a ward or city, a ward and a town name, up to a chome, etc.), and identification information for identifying itself (for example, a handle name) It is advantageous in that the points can be accumulated only by the customer, and there is little resistance for the customer to access the system and input information, and it is easy to access and use easily. On the other hand, from the store side, there is an advantage that it is easy to collect customer information.

  The prize identification information may include store identification information that can specify the amusement store. If information that can identify a store is included in the free gift identification information attached to the free gift, the information transmitted from the customer by the store identification information can be distributed to each store. It becomes possible to construct a point management system.

  The store identification information is not particularly limited as long as it can identify the amusement store. For example, it may be configured to include information (for example, a company code) indicating an entity that seizes the store and information (for example, a store code) indicating a store (a store that the entity is developing). I can do it.

  The game management system further includes a game information storage unit that stores game information indicating the game balls or game coins, and a transmission unit capable of transmitting information to the customer terminal. In response to the request transmitted from the customer terminal, the management unit transmits the output information stored in the output information storage unit to the customer terminal via the communication line via the transmission unit in exchange for the accumulated points. It is desirable to configure so as to.

  In games such as pachinko and pachislot, the game information is particularly important information that is highly interested by customers. Therefore, if such information is provided, the number of accesses can be increased and the number of member registrations can be increased. Since such information is also obtained by the customer, he / she wants to go to the store and actually try the acquired information, which is also a motivation to direct the customer to the store.

  Furthermore, in the above game management system, a preferential qualification management unit that manages preferential qualification that enables the preferential service to be enjoyed compared to general customers in the amusement store, and a transmission unit that can transmit information to the customer terminal And the point management unit responds to the request transmitted from the customer terminal and transmits the preferential qualification to the customer terminal through the communication line via the transmission unit in exchange for the accumulated point. You may do it.

  In addition, a sweepstakes application qualification management unit that manages a sweepstakes application qualification that enables application for a sweepstakes, and a transmission unit capable of transmitting information to the customer terminal are further provided, and the point management unit is provided from the customer terminal. In response to the transmitted request, the prize application qualification may be transmitted to the customer terminal through a communication line via the transmission unit in exchange for the accumulated points.

  The game term management unit for managing information related to game terms or game industry news, and a transmission unit capable of transmitting information to the customer terminal are further provided, and the point management unit sends a request transmitted from the customer terminal. In response to the above, information relating to the game terminology or game industry news may be transmitted to the customer terminal via the communication line via the transmitter in exchange for the accumulated points.

  Furthermore, a download premium storage unit that stores a download premium that can be used at the customer terminal and can be transmitted through a communication line, and a transmission unit that can transmit information to the customer terminal are further provided, the point management unit, In response to a request transmitted from the customer terminal, the downloaded prize may be transmitted to the customer terminal through a communication line via the transmission unit in exchange for the stored points.

  The download prize can include, for example, game software that can be used at the customer terminal, and various contents such as images and sounds.

  Providing information, benefits, and prizes in exchange for points in this way can further improve customer satisfaction and increase the number of accesses and member registrations.

  Also, it is desirable that the prize to which the prize identification information is given and exchanged for the game is exchangeable for an end ball or an end coin at an amusement store.

  At the time of prize exchange, there are cases where a odd number of balls (or coins) may remain after exchanging the prizes and prizes desired by the user, so that such edge balls can be used effectively. As a result, it is not necessary to exchange extra balls for the end balls, which are not so much desired as in the prior art, and the end balls can be stored as points for obtaining the various information and benefits.

  On the other hand, the play prize according to the present invention is a prize provided to the customer by the amusement store in exchange for a play ball or a play coin acquired by the customer, and is uniquely given to the prize and transmitted through a communication line. An ID display unit including premium identification information capable of storing points is provided.

  The play prize according to the present invention can be used in the game management system according to the present invention, and includes an ID display unit including prize identification information capable of accumulating points. Further, the prize identification information may include store identification information that can specify a play shop where the prize is exchanged.

  The prize identification information is an ID uniquely assigned to each prize, and the customer who obtains the prize in exchange for a prize sends the prize identification information described in the ID display section via a communication line. By doing so, points can be accumulated. Further, the prize identification information can be an ID that can be used only once for the point accumulation.

  The type of giveaway is not particularly limited. For example, the prize is a snack confectionery, the ID display part is formed by a label seal provided with an adhesive part that can be attached to the packaging of the snack confectionery, and the label seal is peeled off from the label seal itself or the cover material. It can affix on the said packaging so that it can change into the 2nd state which can read the said prize identification information from the 1st state where the identification information was concealed.

  According to such a prize structure, it is possible to obtain a play prize that can be used in the game management system of the present invention by simply attaching the label sticker. There are advantages available. The ID display unit is preferably a label seal that can be attached to the package as described above, but can also be printed directly on the package itself.

  In addition, it is preferable that the prize can be exchanged for an end ball or an end coin at an amusement store in order to effectively use the end ball.

  Furthermore, in the above prize, the points are provided to the customer terminal through the communication line and play information indicating the state of play balls or play coins, provided to the customer terminal through the communication line, and given priority over general customers at the amusement store. Preferential qualifications that enable users to enjoy services in an organized manner, sweepstakes application qualifications that are provided to customer terminals through a communication line and that allow them to apply for a prize, and are provided to customer terminals through a communication line and are used in the game terminology or the game industry The information may be exchangeable for at least one of news-related information and a download prize provided to the customer terminal through the communication line and usable at the customer terminal.

  In particular, the game information that indicates the status of play balls or game coins is directly linked to the success or failure of the game and is the information that the customer is most interested in. Therefore, the customer is satisfied and the game is exchanged for a prize with the ID. Therefore, it is desirable to provide the information because it is an opportunity to accumulate points and also motivates the customer to visit the store in order to try the appearance information. In addition, the store side can easily obtain customer information and has a great merit.

  Note that the appearance information includes a wide range of information that can predict the appearance of future balls (or coins) in the future (after the present time), and the expression format is not particularly limited. For example, it may indicate the future condition or may indicate it.

  Further, the game management method according to the present invention captures the game management performed by the game management system or using the game prize from the aspect of the method, and is transmitted from the customer terminal through the communication line. Gift identification information including store identification information that is uniquely given to a prize provided to the customer by the amusement store in exchange for a game ball or a coin acquired by the customer and that can identify the amusement store, and customer identification for identifying the customer Receiving information and customer information including residential district information identifying the district in which the customer resides, and associating a predetermined number of points corresponding to the prize identification information with the customer information The computer executes the steps of accumulating and storing.

  Further, in the above game management method, in response to the request transmitted from the customer terminal, the step of transmitting the output information indicating the state of the play ball or game coin to the customer terminal through the communication line in exchange for the points is performed by the computer. May perform further.

  According to the present invention, while it is possible to obtain customer information having a high use value for an amusement store, it is also possible for a customer to obtain information / privileges having a high use value by effectively using the ball. The number of fixed customers can be increased.

  Other objects, features and advantages of the present invention will become apparent from the following description of embodiments of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.
FIG. 1 shows an example of a game management system according to the present invention, and FIG. 2 shows each store system provided in the system of FIG. In addition, in each figure, the same code | symbol shows the same or an equivalent part.

  As shown in the figure, the game management system 1 includes a transmission / reception unit 11 that can communicate with a customer terminal 3 via a public communication line 2, and a plurality of store systems 12a, 12b,. Yes. As the customer terminal 3, for example, a mobile phone can be used.

  As shown in FIG. 2, each store system 12a, 12b,..., 12n includes a point management control unit 21, a point / customer information storage unit 22, a premium ID management unit 23, an issued premium ID storage unit 24, and a mail transmission / reception unit. 25. In order to avoid duplication, only the system 12a for the store A will be described in the following description, but the other store systems 12b,..., 12n have the same configuration as the system 12a for the store A.

  The point management control unit 21 stores a predetermined number of points in the point / customer information storage unit in association with the customer information based on the premium ID, the store identification information, and the customer information transmitted from the customer terminal 3. Accumulate points. In addition, the point management control unit 21 consumes the points accumulated in response to the request transmitted from the customer terminal 3 or does not consume (free of charge), and provides various information, benefits, or prizes described in detail later. The data is transmitted to the customer terminal 3 via the transmission / reception unit 11.

  In response to the inquiry from the point management control unit 21, the free gift ID management unit 23 searches for the free gift ID stored in the issued free gift ID storage unit 24, and determines whether or not the free gift ID is valid. 21 is notified. All prizes 41 (FIG. 5) used in the system of the present embodiment are assigned with prize IDs (prize codes) that are uniquely assigned to the prizes. All IDs that have been issued (printed on a label sticker 43 described later) are stored.

  The premium ID is transmitted from the customer terminal 3, and once used by being used or accumulated as a point, it is deleted from the issued premium ID storage unit 24 by the premium ID management unit 23 and cannot be used again. . Specifically, the prize ID may be, for example, a serial number, a code combining symbols and numbers, or the like. It should be noted that the method for managing the prize ID is not limited to this, and other methods can be used.

  The store identification information identifies a play store where the prize has been exchanged for a game (and thus the customer has played), and includes a company code and a store code. In a pachinko store, a single business entity (company) often develops a plurality of stores, but the company code is a code indicating the business entity (reference numeral 52 in FIG. 6B), and the store code is This is a code for identifying each store (reference numeral 53 in FIG. 6B). By including the company code and the store code in the information transmitted from the customer terminal 3, it is possible to know which store of which business entity has played the customer.

  Moreover, the transmission / reception part 11 discriminate | determines to which store system 12a, 12b, ..., 12n the said information transmitted from the customer terminal 3 is transmitted according to the said company code and store code. For example, information transmitted from the customer terminal 3 to the A store system 12a if the company code and the store code belong to the store A, and to the B store system 12b if the company code and the store code belong to the store B. Are transmitted respectively.

  The customer information includes at least a handle name, residential area information, a customer ID, and a password, and further includes a residential area type, occupation, sex, age, play type, and mail address. FIG. 3 shows an example of a data table stored in the point / customer information storage unit 22. The customer information is stored in the point / customer information storage unit 22 via the transmission / reception unit 11 and the point management control unit 21. The handle name 101 is a name arbitrarily input by the customer. The residential districts 102 and 103 are divided into two in this example. The residential district (1) 102 indicates the district or city in which the customer resides, and the residential district (2) 103 indicates the further detailed street name block. It is. The residential area type 104 indicates the type of the residential area (home, work place, or other).

  The game type 108 indicates the type of game (pachinko, pachislot, or both) that the user (customer) mainly enjoys. When the customer ID 110 is registered as a member (registration of customer information in the point / customer information storage unit 22), the point management control unit 21 assigns an appropriate identification code to the customer. The password 111 is a character string made up of, for example, English letters, numbers, symbols, etc., and stores the password transmitted from the customer terminal 3 by the customer. Further, in association with such customer information, the number of points 112 accumulated by the customer and the number of input times 113 of the prize ID are stored. The number 113 of input of the prize ID can be information for determining the store visit frequency.

  In addition, as customer information, as shown in FIG. 4, a name 120, a postal code 121, an address 122, and a telephone number 123 may be stored and stored. This is particularly necessary for a customer to apply for a sweepstakes (described later) and send the prize, and the customer does not need to input this information when registering as a normal member. Therefore, it is possible to receive various services (obtaining information, benefits, and prizes) other than obtaining prizes without knowing one's real name and the exact address of the house.

  The items (fields) 101 to 113 and 120 to 123 included in the customer information are not limited to those described above, and the items can be omitted as appropriate or other items can be added.

  The mail transmission / reception unit 25 exchanges mail with the customer terminal 3, creates a predetermined mail with the input of the command signal from the point management control unit 21, and transmits the mail to the customer terminal 3. For example, as will be described later, preferential qualification data (priority admission ticket or the like) is created in exchange for the accumulated points and transmitted to the customer terminal 3. Moreover, it is also possible to receive the mail transmitted from the customer terminal 3, and it is also possible to send a questionnaire to the customer and receive the answer.

  Each of the store systems 12a, 12b,..., 12n further includes a store manager diary storage unit 26a for storing store manager diary information, which is information on a game, a prize information storage unit 27a for storing prize information, pachinko / pachislot terms, and news in the industry. The term / news storage unit 28a for storing the preferential treatment qualification information storage unit 29a for storing preferential treatment qualification information, the download premium storage unit 30a for storing download premiums, the event information storage unit 31a for storing event information, and the event calendar are stored. It has an event calendar storage unit 32a, an installed model information storage unit 33a that stores information about models installed in the store, and a staff information storage unit 34a that stores information about staff working at the store.

  Also, a management unit (store manager diary management unit 26, sweepstakes application management unit 27, term / news management unit 28, preferential qualification management unit 29, download prize management unit 30, event management unit that manages information in each of these storage units 26a to 34a Information management unit 31, event calendar management unit 32, installed model information management unit 33, and staff information management unit 34), and the information in each of the storage units 26a to 34a is updated through the corresponding management units 26 to 34. Updated to things. The information can be updated or changed, for example, from a terminal (such as a personal computer / not shown) installed in the store through the public communication line 2.

  Furthermore, each of the management units 26 to 34 reads out data related to the request from the corresponding storage units 26 a to 34 a in response to a signal input from the point management control unit 21, and transmits the data to the point management control unit 21. The point management control unit 21 transmits the data transmitted from the management units 26 to 34 to the customer terminal 3 via the transmission / reception unit 11. At this time, if the data relates to information that consumes points, the point management control unit 21 performs a process of subtracting a predetermined number of points from the accumulated points 112 of the customer stored in the point / customer information storage unit 22. I do. When the accumulated point number 112 is less than the number of points necessary for providing the information (insufficient balance), the point management control unit 21 does not transmit the data but transmits a message to that effect to the customer terminal 3. To do.

  Information stored in each of the storage units 26a to 34a and provided to the customer terminal 3 will be specifically described.

(Manager diary)
The store manager diary stored in the store manager diary storage unit 26a belongs to the payout information, and displays information that allows the customer to predict the play ball or the play coins. The method of describing the information may indicate the state of appearance or may indicate it. A more specific example will be described later while showing the screen of the customer terminal.

  Points are consumed when browsing the store manager's diary. Specifically, as described above, the point management control unit 21 performs a process of subtracting the number of points from the accumulated points 112 stored in the point / customer information storage unit 22. In addition, the following points are consumed when searching for and viewing prize information, terms and news, obtaining special qualifications, and downloading downloaded prizes. A similar process is performed by the unit 21.

(Prize information)
The prize information stored in the prize information storage unit 27a enables the application for the prize in exchange for points, and provides a prize service by preparing various prizes. To enter the sweepstakes, you will need to enter your name and address. The input name and the like are stored in predetermined fields 120 to 123 in a table in the point / customer information storage unit 22.

(Terminology / News)
The term / news storage unit 28a stores information about pachinko / pachislot terms and pachinko / pachislot industry news. When a term is input and transmitted from the customer terminal 3, the term / news management unit 28 searches the data in the term / news storage unit 28 a, and stores the explanation data of the term in the point management control unit 21 and the transmission / reception unit 11. To the customer terminal 3.

(Special qualification information)
The preferential qualification information stored in the preferential qualification information storage unit 29a gives an advantageous qualification as compared to other general customers. For example, when a campaign is conducted, the preferential qualification information can be entered before the other customers. The preferential qualification is presented to the staff of the store such that the play table is designated and the qualification to use it preferentially is given, so that the preferential treatment can be received.

(Download free gift)
The download prize storage unit 30 a stores prizes that can be transmitted via the communication line 2. For example, application programs for mobile phones, various image data, audio data, and the like can be prepared.

(event information)
The event information stored in the event information storage unit 31a includes various event information held by the amusement store. For example, new store opening and new stand arrival information. Points are not consumed to view the event information and the following event calendar, installed model information, and staff information, and therefore, customers (probable members) who are not registered as members can also be viewed.

(Event calendar)
The event calendar stored in the event calendar storage unit 32a includes information related to a schedule of an event to be held in the future. Specifically, the date of the event, the name of the event, and its contents are stored.

(Installation model information)
The installed model information stored in the installed model information storage unit 33a is information relating to the type, content, etc. of the play stand installed in the store. For example, the number of installations by model and the characteristics of each model are included.

(Staff information)
The staff information stored in the staff information storage unit 34a is information that introduces staff working in the store. For example, nicknames, portrait images, messages to customers, self-introduction articles, and the like can be included.

  The data stored in each of the storage units 26a to 34a is basically provided to the customer terminal 3 as follows. First, when there is an access from the customer terminal 3, the transmission / reception unit 11 identifies the store systems 12a, 12b,..., 12n based on the company code 52 and the store code 53 (FIG. 6) included in the transmission data, Transmission data from the customer is transmitted to the point management control unit 21 in the identified store system. The point management control unit 21 specifies the management units 26 to 34 related to the request content from the customer based on the transmitted customer transmission data, and outputs the data related to the request content to the management unit 26 to 34 A command signal is output to Based on this command signal, the management units 26 to 34 read the requested data from the corresponding storage units 26 a to 34 a and transmit the data to the point management control unit 21. The point management control unit 21 transmits this data to the customer terminal 3 via the transmission / reception unit 11. The preferential qualification information is transmitted by mail via the mail transmitting / receiving unit 25.

  FIG. 5 shows an example of the play prize used in the game management system 1, and FIG. 6 shows a label sticker attached to the play prize shown in FIG.

  As shown in these drawings, the play prize 41 is a snack candy packed in a packaging bag 42 and is provided to a customer in exchange for a predetermined number of play balls and play coins. The exchange ratio can be appropriately set depending on each store, but can be exchanged for a small amount of balls. Thereby, the customer can obtain the play prize 41 using the end balls.

  The packaging bag 42 can adopt a design unique to each business entity or each store, but a label seal 43 is affixed to the surface of the packaging bag 42. This label seal 43 has a two-layer structure, and has a base label 45 having an adhesive layer on the back surface to be attached to the packaging bag 42, and has the same size as the base label 45, and the base label 45 45 and a cover label 44 which is attached to the cover 45 in a peelable manner.

  On the surface of the base label 45, a URL 51 for accessing the game management system 1, a company code 52, a store code 53, and a prize ID 54 are printed. On the other hand, the cover label 44 detachably covers the surface of the base label 45 so that the premium ID 54 printed on the surface of the base label 45 cannot be seen, and appropriately prints a display prompting the use of the premium ID 54 on the surface. Further, a peeling tag portion 46 is formed at the corner portion of the cover label 44 so that the label 44 can be easily peeled off.

  The customer who has obtained the play prize 41 in exchange for the game is to remove the cover label 44 and access the play management system 1 through the URL 51 described in the base label 45, and then enter the company code 52, the store code 53 and the prize ID 54. You can enter the above services. Each of the above codes (company code 52, store code 53 and premium ID 54) may be converted into a bar code or a two-dimensional code (for example, QR code). The game management system 1 can be used more easily. The prize 41 is not necessarily limited to snacks, and may be other items.

  FIG. 7 to FIG. 23 show screens of the customer terminal 3 that has accessed the game management system 1. The contents of the service provided by the game management system 1 will be described with reference to these drawings in order. Of the pages displayed on the terminal screen, those with many (long) display items are actually displayed in a part of the screen of the mobile phone and scrolled to view. The entire page is displayed (for example, FIG. 7 (a), (c), etc./also shown in FIG. 11 (a), FIG. 12 (a), FIG. 13 (a), etc.). The whole page is one page, and you can scroll the screen as needed to see the information in the page).

(Leader access)
FIG. 7 shows a state where a prospect has accessed. The prospective customer refers to a customer who has not yet registered as a member at the store (customer information is not stored in the point / customer information storage unit 22). In addition, member registration is for each store, and even if member registration has already been performed at a certain store (for example, Ueno store), if the member registration has not been performed at another store (for example, Chofu store), the store (for example, Chofu shop) is a prospective customer.

  As shown in FIG. 7A, when the game management system 1 is accessed, a prize identification information entry field (enterprise code entry field 71, store code entry field 72, and prize ID entry field 73), customer ID The game management system front page including the input field 74 and the input field for the password 75 is displayed. Since the prospective customer does not have a customer ID and password, only the prize identification information (company code, store code and prize ID) printed on the label of the amusement prize is input to the predetermined fields 71 to 73, and “Access” is displayed. "Button 76 is pressed.

  Then, it moves to the front page of the amusement store corresponding to the store code as shown in FIG. The front page of the above system (FIG. 7A) can be moved to a page (FIG. 7D) containing detailed explanations of the play prize (shown as V snack in the figure). A jump button 77 is also provided. By pressing this button 77 and moving to the page of FIG. 7D, the description of the game management system using the prize can be referred to.

  On the store front page (FIG. 7B), it is possible to post an image 81, an advertisement / message 82, etc. of the amusement store. When the “ENTER” button 83 is pressed on this screen, the screen moves to a screen (FIG. 7C) on which a menu of services provided by the store is displayed.

(Member registration)
FIG. 8 is a screen showing a member registration procedure. First, when the “member registration” button 84 on the menu screen (FIG. 7C) is pressed, the screen moves to the member registration screen (FIG. 8A). On this screen, customer identification information (handle name), residential district type, and residential prefecture are entered or selected in the respective columns 85-87. Next, while proceeding in order from the page of FIG. 8 (b) to (d), on each page, the input field 88 for the residential area (1), the input field 89 for the residential area (2), and occupation, gender, age, Information corresponding to each column is selected or input in each column 90-94 of the game type and mail address. When the input is completed and the process moves to the next page (FIG. 9E), a registered item 95 is displayed and confirmation is requested. By pressing an “OK” button 96, the information is stored in the point / customer information storage unit 22, and a screen indicating that the registration is completed ((f) in FIG. 9) is displayed.

(Access by registered members)
FIG. 10 shows a state where an economy member has accessed. In the system according to the present embodiment, two types of membership, an economy member and a premium member, are set as registered members. These members can receive various services by accumulating points and paying the accumulated points, but premium members are provided with benefits superior to those of economy members. For example, when providing preferential qualifications, a ticket having a higher advantage than that of an economy member is issued, or points consumed when receiving various services are less than those of an economy member.

  In this example, economy members and premium members are classified according to the accumulated point quantity (when a predetermined amount or more of points is accumulated, the economy member becomes a premium member). The evaluation may be performed based on (for example, the number of input of the prize ID or the number of accesses) or a combination of a plurality of criteria. Moreover, it is possible not to perform such classification, and three or more member classifications may be performed.

  The registered member enters premium identification information (company code, store code, premium ID), customer ID and password in the predetermined fields 71 to 75 on the game management system front page (FIG. 10A), and stores front page ( Move to FIG. Further, when moving to the menu screen ((c) in the figure), the number of points currently accumulated is displayed (reference numeral 97). In the case of an economy member, the number of points required to become a premium member is also displayed (reference numeral 98).

  FIG. 10D shows a state in which a registered member exchanges a play prize at a store different from the store where the member has registered, and inputs premium identification information (company code, store code, premium ID). As shown, a display prompting member registration to the store where the game was played this time is displayed. If the “YES” button is pressed, the process proceeds to the member registration screen (FIGS. 8 to 9).

(Point accumulation)
FIG. 11 shows an operation for accumulating points. When “Accumulate points” 201 is selected on the menu screen (FIG. (A)), a screen including a plurality of premium identification information input fields 202 to 206 is displayed (FIG. (B)). Up to five prize identification information can be input simultaneously. By pressing the “accumulate” button 207, the inputted prize identification information is transmitted to the game management system 1, the accumulated point data in the point / customer information storage unit 22 is rewritten, and the current number of points is displayed ( (C) in the figure.

(Reading manager's diary)
FIG. 12 shows a browsing operation of the store manager's diary. When “store manager diary” 210 is selected on the menu screen (FIG. (A)), a point consumption confirmation screen is displayed (FIG. (B)), and when the confirmation is made, the store manager diary is displayed (FIG. (C)). )). In this store manager's diary, information 211 that clearly or implicitly appears is posted.

(Application for sweepstakes)
13 to 14 show a prize application operation. When “Site Open Commemoration” 220 for displaying a prize name is displayed on the menu screen (FIG. 13A), a point consumption confirmation screen is displayed (FIG. 13B). It is displayed ((c) in the figure). In the case of applying, the “basic information input” button 222 is pressed to proceed to an input screen for a name, an address, and the like ((d) in the figure). When you enter your name, address, etc. in each field 223-226 and press the “Confirm” button, a confirmation screen for the registered content will be displayed (FIG. 14 (e)). ((F) in the figure). The data such as name and address input and transmitted here is stored in the point / customer information storage unit 22.

(Browsing terms and news)
15 to 16 show pachinko terms and industry news browsing operations. When you select “Pachinko / Pachislot that cannot be heard now” 230 on the menu screen (Fig. 15 (a)), a selection screen for term or industry news is displayed (Fig. 15 (b)), and a confirmation screen for point consumption is displayed. Is displayed (FIG. 16C). When the “Forward” button is pressed, the details 231 and 232 of the term or industry news related to the selection are displayed (FIGS. (D1) and (d2)).

(Acquisition of special treatment qualification)
FIG. 17 to FIG. 18 show operations for obtaining preferential qualifications (priority admission tickets). When “Priority entry ticket” 240 is selected on the menu screen (FIG. (A)), a screen showing an overview of the priority entry ticket is displayed (FIG. (B)). When the screen is further advanced, the priority entry ticket is displayed. A screen showing the details is displayed ((c) in the figure). When the “Issuance request” button 241 is pressed, a confirmation screen (FIG. 18D) is displayed. When an “Issuance” button 242 is pressed on this screen, a URL 243 is displayed (FIG. 5E), and a priority admission ticket is issued by pressing the URL 243. This priority admission ticket is transmitted to the customer terminal 3 by e-mail from the e-mail transmission / reception unit 25, and the machine number is displayed in the column 244 as shown in FIG. The customer who has been issued goes to the amusement shop at a predetermined date and time, and the staff (the 2055 in this example) is preferentially used by showing the screen displaying the admission ticket to the store staff. I can do it.

(Get downloads)
FIG. 19 shows an operation for obtaining a download free gift. In this embodiment, application software that can be used on a customer terminal (mobile phone) is prepared as a download prize. When “standby application” 250 is selected on the menu screen (FIG. 5A), the software can be downloaded from the download prize storage unit 30a in the game management system 1 and installed in the customer terminal 3. I can do it.

  This software, when there is an incoming call to the customer terminal, turns the roulette 251 on the screen of the customer terminal as shown in FIG. In the case of “winning”, the store or the game management system administrator can give a gift to the customer. In addition, the recipient who starts the game can be unspecified (game is started for all incoming calls) or can be specified (the incoming call that starts the game is limited to a specific number). It is.

(Viewing event information)
FIG. 20 shows an event information browsing operation. When “event information” 260 is selected on the menu screen (FIG. (A)), various event contents held by the store are displayed (FIG. (B)).

(Viewing the event calendar)
FIG. 21 shows an event calendar browsing operation. When “Event Calendar” 265 is selected on the menu screen (FIG. (A)), various event contents scheduled to be held in the future are displayed along with the date of the event (FIG. (B)), and each event name is also displayed. The details of the pressing are displayed ((c) in the figure).

(View installed model information)
FIG. 22 shows a browsing operation for the installed model information. When “installed model information” 270 is selected on the menu screen (FIG. (A)), the number of play units installed in the store is displayed for each type (FIG. (B)). For example, “Pachinko” is selected. When selected, a list of pachinko machines installed in the store is displayed ((c) in the figure). Further, when a desired pachinko machine is selected, detailed contents of the selected pachinko machine are displayed together with an image ((d) in the figure).

(Browsing staff information)
FIG. 23 shows a staff information browsing operation. When “Staff Introduction” 275 is selected on the menu screen (FIG. (A)), a message from the staff working at the store is displayed together with an image (FIG. (B)).

  The advantages of the present invention or embodiment will be described as follows.

(1) Since the customer can grasp the event information of the store, the conventionally used advertising media such as a folded flyer is unnecessary, and the advertising cost can be greatly reduced. It is also an effective sales promotion (re-visit store promotion) activity.
(2) Provide valuable information (hint) to “win” only specific customers (registered members). By obtaining limited information, the customer can have a sense of superiority over other customers, which leads to store visit motivation.
(3) Instead of unilateral access from the store to the customer as in the case of conventional flyers, two-way communication is realized by accessing the store from the customer, leading to the establishment of customers.
(4) The end ball can be used effectively and used as an advertising medium.

(5) When the site (HP provided by the game management system) is opened, first, the store enters the information page that the store wants to notify and can advertise the store. At this time, the number of accesses can be immediately grasped, and according to such a structure, a daily sales strategy can be made based on the data of the number of accesses.
(6) Because mobile phones that are often worn all year round are used, the impact is high, the information provided is timely, and the information value is higher than flyers and direct mail (mail). In addition, it can be accessed anytime and anywhere, and is much cheaper than leaflets or direct mail (mail).
(7) At the time of member registration, it is not necessary to input a formal address and name by entering the handle name and residence area, so it is easy to register as a member and to obtain customer information. Therefore, the business side (enterprise and each store) can easily create a map that can grasp the residential area of the customer, and marketing activities (for example, more effective flyer distribution / advertisement, new store planning, etc.) ) Can be useful.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to these, It is clear to those skilled in the art that a various change can be made within the range as described in a claim. .

  For example, customer terminals include various electronic devices (for example, PDAs, portable game machines, personal computers, etc.) having communication functions in addition to cellular phones. In addition, content (information, benefits, and prizes) provided free of charge with or without points can be obtained from, for example, weather information (the weather in the district where the store is located) or information useful to beginners (for example, the basics of how to hit pachinko In addition to the examples shown above, various things can be prepared and provided. It is also possible to change the type of service that does not consume or consume points other than the above-described example (for example, a prize application does not consume points).

It is a block diagram which shows the game management system which concerns on one Embodiment of this invention. It is a block diagram which shows the detail of each shop system in the game management system shown in FIG. It shows an example of a data table stored in the point / customer information storage unit. Similarly, an example of a data table stored in the point / customer information storage unit is shown. It is a perspective view which shows an example of the play prize used in the game management system which concerns on the said embodiment. It is a figure which shows the label sticker stuck on the play prize shown in FIG. (A) shows the surface of the label seal (cover label), and (b) shows the surface state of the base label with the cover label removed. (A)-(d) is a figure which shows the display screen (state which the prospective customer accessed) of the mobile telephone which accessed the game management system which concerns on the said embodiment in order. (A)-(d) is a figure which shows the display screen (member registration operation) of the mobile telephone which accessed the game management system which concerns on the said embodiment in order. (E)-(f) is a figure which shows sequentially the display screen (member registration operation) of the mobile telephone which accessed the game management system which concerns on the said embodiment similarly. (A)-(d) is a figure which shows the display screen (access state by a registered member) of the mobile telephone which accessed the game management system which concerns on the said embodiment in order. (A)-(c) is a figure which shows sequentially the display screen (point accumulation operation) of the mobile telephone which accessed the game management system which concerns on the said embodiment. (A)-(c) is a figure which shows sequentially the display screen (browsing operation of a store manager's diary) of the mobile telephone which accessed the game management system which concerns on the said embodiment. (A)-(d) is a figure which shows sequentially the display screen (pray prize application operation) of the mobile telephone which accessed the game management system which concerns on the said embodiment. (E)-(f) is a figure which shows sequentially the display screen (stakes prize operation) of the mobile telephone which accessed the game management system which concerns on the said embodiment similarly. (A)-(b) is a figure which shows sequentially the display screen (browsing operation of a pachinko term and industry news) of the mobile telephone which accessed the game management system which concerns on the said embodiment. (C)-(d2) is a figure which shows sequentially the display screen (browsing operation of a pachinko term and industry news) of the mobile telephone which accessed the game management system which concerns on the said embodiment similarly. (A)-(c) is a figure which shows sequentially the display screen (acquisition of special treatment qualification) of the mobile telephone which accessed the game management system which concerns on the said embodiment. (D)-(f) is a figure which shows sequentially the display screen (acquisition of special treatment qualification) of the mobile telephone which accessed the game management system which concerns on the said embodiment similarly. (A)-(c) is a figure which shows the display screen (acquisition operation of download premium) of the mobile telephone which accessed the game management system which concerns on the said embodiment in order. (A) to (b) are diagrams sequentially showing display screens (event information browsing operation) of a mobile phone accessing the game management system according to the embodiment. (A)-(c) is a figure which shows in order the display screen (browsing operation of an event calendar) of the mobile telephone which accessed the game management system which concerns on the said embodiment. (A)-(d) is a figure which shows sequentially the display screen (browsing operation of installation model information) of the mobile telephone which accessed the game management system which concerns on the said embodiment. (A)-(b) is a figure which shows the display screen (browsing operation of staff information) of the mobile telephone which accessed the game management system which concerns on the said embodiment in order.

Explanation of symbols

1 Game management system 2 Public communication line 3 Customer terminal (mobile phone)
DESCRIPTION OF SYMBOLS 11 Transmission / reception part 12a, 12b, ..., 12n Store system 21 Point management control part 22 Point and customer information storage part 23 Premium ID management part 24 Issued premium ID storage part 25 Mail transmission / reception part 26 Store manager diary management part 26a Store manager diary memory Department 27 Prize application management section 27a Prize information storage section 28 Term / news management section 28a Term / news storage section 29 Preferential qualification management section 29a Preferential qualification information storage section 30 Download premium management section 30a Download premium storage section 31 Event information management section 31a Event information storage unit 32 Event calendar management unit 32a Event calendar storage unit 33 Installed model information management unit 33a Installed model information storage unit 34 Staff information management unit 34a Staff information storage unit 41 Amusement prize (snack confectionery)
42 Packaging Bag 43 Label Sticker 44 Cover Label 45 Base Label 52 Company Code 53 Store Code 54 Premium ID
71 Company code input field 72 Store code input field 73 Premium ID input field 74 Customer ID input field 75 Password input field 202-206 Premium identification information (company code, store code, premium ID) input field

Claims (16)

The prize identification information uniquely given to the prize provided to the customer by the amusement store in exchange for the play ball or game coin acquired by the customer, the customer identification information for identifying the customer, and the residence specifying the district where the customer resides A receiving unit capable of receiving customer information including district information through a communication line;
A point management unit that stores and stores a predetermined number of points corresponding to the prize identification information in association with the customer information;
A game management system characterized by comprising The game management system according to claim 1, wherein the prize identification information includes store identification information capable of specifying the play shop. A ball information storage unit that stores ball information indicating the degree of play balls or game coins;
A transmission unit capable of transmitting information to a customer terminal;
Further comprising
In response to the request transmitted from the customer terminal, the point management unit exchanges the ball information stored in the ball information storage unit with the accumulated points, through the communication line via the transmission unit to the customer terminal The game management system according to claim 1, wherein the game management system is transmitted to. A preferential qualification management unit that manages preferential qualifications that enable the service to be preferentially enjoyed compared to general customers at the amusement store,
A transmission unit capable of transmitting information to a customer terminal;
Further comprising
The point management unit responds to a request transmitted from a customer terminal, and transmits the preferential qualification to the customer terminal through a communication line via the transmission unit in exchange for the accumulated point. The game management system according to 1 or 2. The sweepstakes application qualification management department that manages the sweepstakes entry qualification that enables you to apply for the sweepstakes,
A transmission unit capable of transmitting information to a customer terminal;
Further comprising
The point management unit responds to a request transmitted from a customer terminal, and transmits the prize application qualification to the customer terminal through a communication line via the transmission unit in exchange for the accumulated point. Item 3. The game management system according to item 1 or 2. A game term storage unit for storing information related to game terms or game industry news that can be used at a customer terminal and transmitted via a communication line;
A transmission unit capable of transmitting information to a customer terminal;
Further comprising
In response to the request transmitted from the customer terminal, the point management unit transmits the information relating to the game terminology or the game industry news to the customer terminal through the communication unit via the transmission unit in exchange for the accumulated point. The game management system according to claim 1 or 2, characterized in that. A download prize storage unit for storing a download prize that can be used at a customer terminal and can be transmitted through a communication line;
A transmission unit capable of transmitting information to a customer terminal;
Further comprising
The point management unit responds to a request transmitted from a customer terminal, and transmits the downloaded free gift to the customer terminal through a communication line via the transmission unit in exchange for the stored point. The game management system according to 1 or 2. The game management system according to any one of claims 1 to 7, wherein the prize to which the prize identification information is attached can be exchanged for an end ball or an end coin at the play shop. A prize provided to a customer by an amusement store in exchange for a play ball or a play coin acquired by the customer,
An amusement prize comprising an ID display unit including a prize identification information that is uniquely assigned to the prize and that can be accumulated by transmitting the prize through a communication line. The amusement prize according to claim 9, wherein the prize identification information includes shop identification information that can identify the amusement shop. 11. The play prize according to claim 9, wherein the points are provided to a customer terminal through a communication line and can be exchanged for play information indicating a play ball or a play coin. The point is
Preferential qualifications that are provided to customer terminals through communication lines and that allow users to enjoy services preferentially compared to general customers at the amusement store,
Sweepstakes qualifications that are provided to customer terminals via a communication line and that allow them to apply for sweepstakes,
Exchangeable for at least one of the following information on play terms or game industry news provided to the customer terminal through the communication line, and downloadable prizes provided to the customer terminal through the communication line and usable at the customer terminal. The play prize according to any one of claims 9 to 11, characterized in that The play prize according to any one of claims 9 to 12, wherein the prize can be exchanged for a ball or a coin at the play shop. The prize is a snack;
The ID display part is formed by a label seal provided with an adhesive part that can be attached to the packaging of the snack confectionery,
The label seal can be changed from the first state in which the premium identification information is concealed to the second state in which the premium identification information can be read by peeling off the label seal itself or the cover material. The play prize according to any one of claims 9 to 13, wherein the play prize is affixed. A prize including store identification information that is uniquely given to a prize provided to the customer by the amusement store in exchange for a play ball or a play coin acquired by the customer and transmitted from the customer terminal through the communication line, and that can identify the amusement shop. Receiving identification information and customer information including customer identification information identifying the customer and residential area information identifying the district in which the customer resides;
Storing and storing a predetermined number of points corresponding to the prize identification information in association with the customer information;
A game management method characterized in that a computer executes. In response to the request transmitted from the customer terminal, the computer further executes a step of transmitting the game information indicating the play ball or game coins to the customer terminal through the communication line in exchange for the points. The game management method according to claim 15.

Images