JP2008122809A - Information display device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information display device capable of providing effective information, while saving paper resource. <P>SOLUTION: When a mobile terminal device 2 having a function of short distance wireless communication enters within a range where short distance wireless communication devices can communicate, the short distance wireless communication device detects it and acquires information stored in the mobile terminal device 2 by communicating with the mobile terminal device 2. A control device takes information for specifying an individual such as a name and a nick-name from the acquired information, and by using the taken information, letters in which the name and the nick-name of a browsing person having the mobile terminal device 2 are included, are displayed in the information display device 1, together with an advertisement content. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an information display device, and more particularly to an information display device that displays content related to advertisements such as characters and moving images.

  Previously, there was an advertising act of poster posting, which was done by posting on paper, but recently, advertising display using a large display device is partly done, or devices such as advertising towers are installed There is an advertising act.

  In addition, a display device has been proposed in which content to be displayed is transmitted to a display device via a network so that the display content can be changed (see, for example, Patent Document 1).

Moreover, what distributes the information regarding the advertisement to the portable information terminal from the display device displaying the advertisement has been proposed (for example, see Patent Document 2).
JP 2004-240327 A JP 2004-191733 A

  However, when a large display device or an advertising tower is used, a large-scale device is required, so that there are limitations on the installation location and display method.

  In addition, when transmitting content to be displayed via a network, facilities for advertising such as network construction and server machine installation become large.

  Also, when distributing information related to advertisements to mobile information terminals, it is unclear whether the information to be distributed is necessary for the user, and the receiving user will receive the necessary information and unnecessary information without any choice. turn into.

  Therefore, the present invention can save paper resources and provide effective information by providing advertisement content that is considered useful to viewers while displaying an advertisement poster electronically. An object of the present invention is to provide an information display device that can be used.

  The invention that solves the above-mentioned problems includes a content storage unit that stores content, a content playback unit that plays back the content stored in the content storage unit, a display unit that displays the content played back by the content playback unit, Short-range wireless communication means for detecting and communicating with a mobile terminal device within the communicable range of the short-range wireless communication by short-range wireless communication, the short-range wireless communication means using the short-range wireless communication When information specifying an individual is acquired from the portable terminal device, the content is changed and displayed so as to include the information specifying the individual.

  In this invention, information for identifying an individual, for example, the name and nickname of the owner of the mobile terminal device, is acquired from the mobile terminal device that passes through the communicable range of the short-range wireless communication means, and the content including the name and nickname is obtained. Is displayed. Therefore, it is possible to provide content for the individual owner of the mobile terminal device in the vicinity of the information display device.

  Here, when the short-range wireless communication unit obtains information representing the personal preference from the portable terminal device through the short-range wireless communication, the content that matches the personal preference is selected from the content storage unit. To display.

  In this way, it is possible to provide content that suits the personal preferences of the owner of the mobile terminal device in the vicinity of the information display device.

  In addition, the short-range wireless communication unit counts the number of the portable terminal devices that can acquire information by the short-range wireless communication, and stores the acquired information.

  In this way, the effect of the advertisement can be measured and it can be used for selecting the content.

  Further, the short-range wireless communication means transmits information related to the content being displayed to the mobile terminal device.

  In this way, the mobile terminal device can store information related to the content, such as information such as address, contact information, and menu, and the owner of the mobile terminal device can save this information regardless of time or place. Can be used.

  Further, the content being displayed is transmitted to the mobile terminal device by the short-range wireless communication means.

  In this way, the content can be stored in the mobile terminal device, and the owner of the mobile terminal device can view the content regardless of time or place.

  In addition, the short-range wireless communication means transmits the content, the content of which has been changed so as to include information specifying an individual acquired from the mobile terminal device, to the mobile terminal device.

  In this way, it is possible to store content including information for identifying the owner in the mobile terminal device, and the owner of the mobile terminal device can browse the content regardless of time or place.

  Also. The short-range wireless communication means selects content matching the information representing the personal preference acquired from the mobile terminal device from the content storage means and transmits it to the mobile terminal device.

  In this way, the mobile terminal device can store content that suits the owner's taste, and the owner of the mobile terminal device can view the content regardless of time or place.

  In addition, the short-range wireless communication means transmits information related to the facility where the device is installed to the portable terminal device.

  In this way, it is possible to store information related to the facility where the information display device is installed in the mobile terminal device, for example, information such as emergency evacuation routes and disaster evacuation sites.

  According to the present invention, the information specifying the individual is acquired from the mobile terminal device that passes through the communicable range of the short-range wireless communication means, and the content including the information specifying the acquired individual is displayed. It is possible to provide content directed to the individual owner of the mobile terminal device in the vicinity of the display device, and to effectively appeal to the owner and provide effective information.

  In addition, when information indicating the owner's preference is acquired from the portable terminal device, if the content matching the information indicating the preference is displayed, the owner of the portable terminal device can be interested, Effective information can be provided.

  In addition, if you count the number of mobile terminal devices that have been able to acquire information by short-range wireless communication means or store the acquired information, you can measure the effectiveness of the advertisement and use it for content selection Can do.

  In addition, if information related to the content being displayed is transmitted to the mobile terminal device, the owner of the mobile terminal device can use this information regardless of time and place, and effective information can be obtained. Can be provided.

  Further, if the content being displayed is transmitted to the mobile terminal device, the owner of the mobile terminal device can browse the content regardless of time and place, and can provide effective information. .

  In addition, if content including information for identifying the individual owner is transmitted to the mobile terminal device, the owner of the mobile terminal device can view the content regardless of the time and place, which is effective. Information can be provided.

  In addition, if content that matches the information representing the personal preferences is transmitted to the mobile terminal device, the owner of the mobile terminal device can view the content regardless of time and place, and effective information can be obtained. Can be provided.

  Further, if information related to the facility where the information display device is installed is transmitted to the mobile terminal device, useful information can be provided.

  The present invention will be described below with reference to the drawings.

  FIG. 1 is a diagram showing an information display device according to a first embodiment of the present invention.

  In FIG. 1, the information display device 1 includes a control device 10, a wireless device 11, an antenna 12, a storage device 13, a content reproduction device 14, a display device 15, a human sensitive device 16, an external storage device 17, an imaging device 18, a short distance. A wireless communication device 19 and a short-range wireless antenna 20 are provided, and these devices are connected via an internal bus 21.

  The control device 10 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like, and controls the entire information display device 1 based on a program stored in the ROM. It has become.

  The wireless device 11 transmits and receives data to and from the other information display device 1 through the antenna 12 by wireless communication.

  The storage device 13 includes a storage medium such as a hard disk, a semiconductor memory, a CD-ROM, and a DVD-ROM, and stores contents for performing various advertisements and content processing procedures. This content is composed of various items such as character information, moving images, still images, etc., and each of them has a long display time or a short display time.

  The content playback device 14 reads out and plays back the content stored in the storage device 13 and displays it on the display device 15. The display device 15 includes display means such as a liquid crystal display and a plasma display, and displays content reproduced by the content reproduction device 14.

  The human sensitive device 16 is composed of, for example, an infrared sensor, and is installed at two places below the main body 1a of the information display device 1 as shown in FIG. That is, the infrared sensors 16a and 16b are set at their respective attachment positions so as to detect an area in the vicinity of the display surface of the display device 15 of the information display device 1, and pass through the vicinity of the information display device 1. It is installed so that there are fewer blind spots where the viewer cannot be detected.

  The human sensitive device 16 is not limited to an infrared sensor, but may be an optical sensor, a temperature sensor, or the like.

  Moreover, in this embodiment, although the person who passes the vicinity of the information display apparatus 1 is expressed as a viewer, the viewer does not see the content displayed by the information display apparatus 1 or not. The person who passes the vicinity of the information display apparatus 1 is pointed out.

  The external storage device 17 includes a drive for reading data from a storage medium such as a CD-ROM or a DVD-ROM, and is detachable from the information display device 1. The control device 10 stores contents and processing procedures for installing or updating in the information display device 1 from a CD-ROM, DVD-ROM or the like in the storage device 13 by the external storage device 17.

  The imaging device 18 is composed of a camera. As shown in FIG. 2, the imaging device 18 is provided on the upper part of the main body 1 a of the information display device 1, and a viewer who passes in front of the information display device 1 is shown. It is supposed to take an image.

  The short-range wireless communication device 19 is connected to the portable terminal device 2 having the same short-range wireless communication function in the short-range wireless communication range (near the information display device 1) through the short-range wireless antenna 20. Thus, data is transmitted and received by wireless communication.

  As shown in FIG. 3, such an information display device 1 is installed at regular intervals as if a poster is pasted, and reproduces advertisement contents for general viewers. Yes.

  Further, when the mobile terminal device 2 having the function of short-range wireless communication enters within the communicable range of the short-range wireless communication device 19, the short-range wireless communication device 19 detects this and communicates with the mobile terminal device 2. The information stored in the portable terminal device 2 is acquired by performing communication between them, and the control device 10 displays the advertising content based on the acquired information.

  Specifically, as shown in FIG. 4, for example, the card-type mobile terminal device 2 includes personal information such as the owner's name (or nickname), age, and gender, and preferences related to the owner's preferences. Information is stored, and such information can be read from the short-range wireless communication device 19 by short-range wireless communication.

  In this personal information, code information is assigned for each type such as name, age, and sex, and information corresponding to each code information is stored in association with each other. In addition, code information indicating the preference information is assigned to the preference information, and code information indicating “car”, “bicycle”, “movie”, etc. indicating the preference is associated with the code information and stored. .

  Further, the advertisement content stored in the storage device 13 is stored in association with the same code information as that of the mobile terminal device 2 such as age, sex, and preference information indicating the category of the content.

  When a viewer carrying such a portable terminal device 2 approaches the information display device 1 and the infrared sensors 16a and 16b detect this, the control device 10 acquires information from the short-range wireless communication device 19. Determine whether.

  When the mobile terminal device 2 enters the communicable range of the short-range wireless communication device 19, the short-range wireless communication device 19 reads information stored in the mobile terminal device 2, and reads the read information to the control device 10. Notify

  When the control device 10 receives the information read from the short-range wireless communication device 19, the control device 10 determines that the short-range wireless communication device 19 has acquired the information, and selects an individual such as a name and a nickname from the read information. Take out the information to identify, for example, as shown in Figure 5, "Mr. XX, what you want is cheap now" (taken out in the part of XX The information including the name and nickname of the viewer holding the mobile terminal device 2 is displayed at the same time as the advertising content.

  In addition, when the personal information is included in the read information, the control device 10 searches for advertisement content associated with the common information that matches the read preference information, and the preference information is If there is matching advertisement content, the content playback device 14 is controlled to display the content on the display device 15.

  For example, when the preference information as shown in FIG. 4 is read and the advertisement content matching the preference information “car” is retrieved from the storage device 13, as shown in FIG. 6, “You like a car. “Monday, Sunday, New car announcement!” Is displayed.

  Further, when the short-range wireless communication device 19 cannot read the information, or when there is no advertising content having the preference information that matches the preference information read to the storage device 13, the advertising content for a general viewer Are played in the set order.

  Further, the information display device 1 is configured to count the number and store it as data when personal information and preference information can be acquired from the mobile terminal device 2 by the short-range wireless communication device 19.

  For example, as shown in the flowchart of FIG. 7, when the control device 10 detects that the viewer is approaching the information display device 1 by the human sensitive device 16, the short-range wireless communication device 19 receives information from the mobile terminal device 2. Determine whether or not.

  If information can be acquired from the mobile terminal device 2, a counter that counts the number of people passing through is incremented by one, gender information is read out from the acquired information, and gender is determined. 1 is added to the counter, and if it is a woman, 1 is added to the counter for counting the number of women.

  As shown in FIG. 8, when a person with the mobile terminal device 2 passes in front of the information display device 1 in the direction of the arrow, the leftmost man is not yet approaching the information display device 1 and is counted. The number of people passing is 4 people, 2 men and 2 women.

  In addition, when preference information can be acquired from the mobile terminal device 2, if the number of people for each preference type is counted and stored in the storage device 13 without specifying an individual, what kind of viewers have any preference. Whether it has passed can be converted into data, which can be used for more effective selection of advertising content.

  In addition, the counted data can be presented as an index of advertising effectiveness to the advertiser, and can also be used as a fee calculation standard for advertising effectiveness.

  In this way, by reading information identifying an individual such as a name and a nickname stored in the mobile terminal device 2 and displaying this information together with the advertising content, a viewer having the mobile terminal device 2 can Recognizing that it is an advertising act addressed to the addressee, it is possible to give a stronger impression to the viewer.

  In addition, when preference information is stored in the mobile terminal device 2, an advertisement content that matches the preference information is selected from the storage device 13 and reproduced, so that an advertisement that matches the needs of the viewer and the advertiser's seeds is obtained. Content can be played back.

  Next, FIG. 9 is a figure which shows the information display apparatus 1 of 2nd Embodiment of this invention. Since the present embodiment is configured in substantially the same manner as the first embodiment described above, only the features will be described with reference to FIG.

  In the present embodiment, as shown in FIG. 9, the information display device 1 displays advertisement content to the viewer, and when the viewer has the mobile terminal device 2, the information display device 1 is associated with the advertisement content. Information is written in the mobile terminal device 2.

  In FIG. 1, when the human sensitive device 16 detects a viewer and the short-range wireless communication device 19 detects a mobile terminal device 2, the control device 10 detects incidental information related to the displayed advertising content, such as an address and contact. If it is a destination or a restaurant, information such as a menu is written in the portable terminal device 2.

  The written information can be displayed and used on the display means if the mobile terminal device 2 has a display means. If the mobile terminal device 2 has no display means, it can be used for a personal computer or display. The information written in the terminal device can be read and displayed for use.

  Further, if discount information or information indicating that an additional service is provided is written, the written information can be used immediately at the store.

  Thus, in this embodiment, when the viewer who passes the vicinity of the information display device 1 has the mobile terminal device 2, the accompanying information of the advertising content is written in the mobile terminal device 2. The written accompanying information can be viewed and used regardless of time and place, and effective information can be provided.

  Next, FIG. 10 is a figure which shows the information display apparatus 1 of 3rd Embodiment of this invention. Since the present embodiment is configured in substantially the same manner as the first embodiment, only the characteristic part will be described with reference to FIG.

  In the present embodiment, as shown in FIG. 10, the information display device 1 displays advertising content to the viewer, and when the browser has the portable terminal device 2, the advertising content is carried. The data is written in the terminal device 2.

  In FIG. 1, when the human sensitive device 16 detects a viewer and the short-range wireless communication device 19 detects the mobile terminal device 2, the control device 10 sends the same content as the displayed advertisement content to the mobile terminal device 2. It comes to write.

  The written advertisement content can be displayed and used on the display means if the mobile terminal device 2 has a display means. If the mobile terminal device 2 does not have the display means, a personal computer or a display can be used. The advertisement content written in the terminal device can be read and displayed for use.

  As described above, in this embodiment, when a viewer who passes through the vicinity of the information display device 1 has the mobile terminal device 2, since the advertisement content is written in the mobile terminal device 2, the viewer is written. The advertisement content can be viewed regardless of time and place, and effective information can be provided.

  Next, FIG. 11 is a figure which shows the information display apparatus 1 of 4th Embodiment of this invention. Since the present embodiment is configured in substantially the same manner as the first embodiment described above, only the features will be described with reference to FIG.

  In the present embodiment, as shown in FIG. 11, the information display device 1 displays advertisement content to the viewer, and when the viewer has the mobile terminal device 2, the information display device 1 carries the advertisement content. The content reflecting the content of the personal information stored in the terminal device 2 is written in the mobile terminal device 2.

  In FIG. 1, when the human sensitive device 16 detects a viewer and the short-range wireless communication device 19 detects the mobile terminal device 2, the control device 10 is stored in the mobile terminal device 2 by the short-range wireless communication device 19. Read information.

  Then, an advertisement text with information (name, nickname, etc.) identifying an individual stored in the mobile terminal device 2 in the displayed advertising content, for example, “Special information for Mr. XX now, 50% OFF sale. ! ”(Put the extracted information in the XX part) is written in the mobile terminal device 2 with the content inserted in the advertising content.

  The written advertisement content can be displayed and used on the display means if the mobile terminal device 2 has a display means. If the mobile terminal device 2 does not have the display means, a personal computer or a display can be used. The advertisement content written in the terminal device can be read and displayed for use.

  As described above, in the present embodiment, when a viewer who passes through the vicinity of the information display device 1 has the mobile terminal device 2, advertisement content reflecting personal information stored in the mobile terminal device 2 is written. Therefore, the information display device 1 can perform a service as if providing an advertising content by identifying an individual without holding personal information or accessing a database of personal information. Effective information can be provided.

  Next, FIG. 12 is a figure which shows the information display apparatus 1 of 5th Embodiment of this invention. Since the present embodiment is configured in substantially the same manner as the first embodiment described above, only the features will be described with reference to FIG.

  In the present embodiment, as shown in FIG. 12, the information display device 1 displays advertisement content to the viewer, and when the viewer has the mobile terminal device 2, the mobile terminal device 2. The advertising content that matches the contents of the preference information stored in the mobile terminal device 2 is written.

  In FIG. 1, when the human sensitive device 16 detects a viewer and the short-range wireless communication device 19 detects the mobile terminal device 2, the control device 10 is stored in the mobile terminal device 2 by the short-range wireless communication device 19. Read information.

  Then, referring to the preference information of the read information, the advertisement content stored in the storage device 13 is searched for the advertisement content associated with the preference information that matches the read preference information, and the preference information matches. If there is content, the content is written in the mobile terminal device 2.

  For example, in the case of preference information as shown in FIG. 4, as shown in FIG. 12, advertisement content related to “car”, “bicycle”, and “movie” is written in the mobile terminal device 2.

  The written advertisement content can be displayed and used on the display means if the mobile terminal device 2 has a display means. If the mobile terminal device 2 does not have the display means, a personal computer or a display can be used. The advertisement content written in the terminal device can be read and displayed for use.

  As described above, in this embodiment, when a viewer who passes through the vicinity of the information display device 1 has the mobile terminal device 2, the advertising content related to the preference information stored in the mobile terminal device 2 is written. Therefore, the information display device 1 can provide a service as if providing an advertisement content by identifying an individual without holding personal information or accessing a database of personal information. Information can be provided.

  Next, FIG. 13 is a figure which shows the information display apparatus 1 of 6th Embodiment of this invention. Since the present embodiment is configured in substantially the same manner as the first embodiment described above, only the features will be described with reference to FIG.

  In the present embodiment, as shown in FIG. 13, the information display device 1 displays advertising content to the viewer, and when the viewer has the mobile terminal device 2, the information display device 1. Useful information is written to the portable terminal device 2 in the event of an emergency at the facility where the is installed.

  In FIG. 1, when the human sensitive device 16 detects a viewer and the short-range wireless communication device 19 detects a mobile terminal device 2, the control device 10 is useful in an emergency of a facility where the information display device 1 is installed. Information such as emergency exit guidance and directions to the station is written in the mobile terminal device 2.

  The written information can be displayed and used on the display means if the mobile terminal device 2 has a display means. If the mobile terminal device 2 has no display means, it can be used for a personal computer or display. The information written in the terminal device can be read and displayed for use.

  As described above, in the present embodiment, when a viewer who passes through the vicinity of the information display device 1 has the mobile terminal device 2, information useful for emergency in a facility where the mobile terminal device 2 is installed is stored in the mobile terminal. Since the information is written in the device 2, the viewer can use this information in an emergency.

The block diagram of the information display device in a 1st embodiment of the present invention. 1 is an external view of an information display device according to a first embodiment of the present invention. The figure which shows the example of installation of the information display apparatus in 1st Embodiment of this invention. The figure which shows the example of the information memorize | stored in the portable terminal device which carries out near field communication with the information display apparatus in 1st Embodiment of this invention The figure which shows the example which displays a content addressed to the individual of the information display apparatus in 1st Embodiment of this invention. The figure which shows the example which displays a content based on the preference information of the information display apparatus in 1st Embodiment of this invention. The flowchart for demonstrating the passage number counting process of the information display apparatus in 1st Embodiment of this invention. The figure which shows the example of the passing-person count of the information display apparatus in 1st Embodiment of this invention. The figure which shows the example which writes the accompanying information of the content of the information display apparatus in 2nd Embodiment of this invention in a portable terminal device. The figure which shows the example which writes the content of the information display apparatus in 3rd Embodiment of this invention in a portable terminal device. The figure which shows the example which writes the content addressed to the individual of the information display apparatus in 4th Embodiment of this invention to a portable terminal device. The figure which shows the example which writes the content selected based on the preference information of the information display apparatus in 1st Embodiment of this invention in a portable terminal device. The figure which shows the example which writes the emergency information of the plant | facility in which the information display apparatus of the information display apparatus in 1st Embodiment of this invention is installed in a portable terminal device

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Information display apparatus 1a Main body 10 Control apparatus 11 Wireless apparatus 12 Antenna 13 Storage apparatus 14 Content reproduction apparatus 15 Display apparatus 16 Human sensitive apparatus 16a, 16b Infrared sensor 17 External storage apparatus 18 Imaging apparatus 19 Near field communication apparatus 20 Near field wireless Antenna 21 Internal bus 2 Mobile terminal device

Claims (8)

  Content storage means for storing content; content playback means for playing back content stored in the content storage means; display means for displaying content played back by the content playback means; Short-range wireless communication means for detecting and communicating with a mobile terminal device within a communicable range of wireless communication, wherein the short-range wireless communication means identifies an individual from the mobile terminal device by the short-range wireless communication When the information to be acquired is acquired, the information display device is characterized in that the content is changed and displayed so as to include information for identifying the individual.   When the short-range wireless communication means acquires information representing personal preferences from the portable terminal device by the short-range wireless communication, content matching the information representing personal preferences is selected from the content storage means and displayed. The information display device according to claim 1.   3. The short-range wireless communication unit counts the number of the portable terminal devices that can acquire information by the short-range wireless communication, and stores the acquired information. The information display device described in 1.   The information display device according to claim 1, wherein the short-range wireless communication unit transmits information related to the content being displayed to the mobile terminal device.   The information display device according to any one of claims 1 to 3, wherein the content being displayed is transmitted to the mobile terminal device by the short-range wireless communication unit.   4. The short-range wireless communication unit transmits the content, the content of which has been changed so as to include information specifying an individual acquired from the mobile terminal device, to the mobile terminal device. The information display apparatus in any one of.   3. The content that matches information representing personal preferences acquired from the mobile terminal device is selected from the content storage unit and transmitted to the mobile terminal device by the short-range wireless communication unit. The information display device according to claim 3.   The information display device according to any one of claims 1 to 3, wherein the short-range wireless communication unit transmits information related to a facility where the device is installed to the mobile terminal device.

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