KR20160094694A - Advertisement service system and method thereof - Google Patents

Advertisement service system and method thereof Download PDF

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Publication number
KR20160094694A
KR20160094694A KR1020150016016A KR20150016016A KR20160094694A KR 20160094694 A KR20160094694 A KR 20160094694A KR 1020150016016 A KR1020150016016 A KR 1020150016016A KR 20150016016 A KR20150016016 A KR 20150016016A KR 20160094694 A KR20160094694 A KR 20160094694A
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advertisement
user
digital signage
service server
advertisement service
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KR1020150016016A
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Korean (ko)
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박인철
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박인철
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

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  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to an advertisement service system and a method for the same. According to the present invention, the advertisement service system includes an advertisement service server and a digital signage device. The advertisement service server can transmit and receive data by using wireless communication and stores and provides advertisement content including an advertisement image and event information related advertisement. The advertisement service server also manages a playback schedule of the advertisement image. The digital signage device is installed in a public place and can transmit and receive the data by using Bluetooth communications with a portable terminal of a user, by having a Bluetooth chip. The digital signage device receives the advertisement content from the advertisement service server and plays the advertisement image in accordance with the playback schedule of the advertisement service server. The power of the digital signage device is turn on/off by control of the advertisement service server, and the digital signage device transmits an image-formed code to the portable terminal via the Bluetooth communications by converting the event information requested by control of the user to the image-formed code with a unique ID. Therefore, the user can directly download a coupon of a desired advertisement product from the digital signage device and can store the coupon in the portable terminal of the user via the Bluetooth communications. Therefore, the user can conveniently receive the coupon of the advertisement product.

Description

[0001] ADVERTISEMENT SERVICE SYSTEM AND METHOD THEREOF [0002]

The present invention relates to an advertisement service system for advertising goods, and more particularly, to an advertisement service system and method using a digital signage apparatus.

In general, advertising is aimed at promoting the sale of goods by informing potential consumers about goods or services.

Today, advertisements can be classified as non-product advertisements for political purposes or for public services simply by increasing product advertising and corporate image to promote product sales,

Recently, due to the development of technology and mass media, advertisements using media such as digital signage and the Internet have appeared not only in advertisements using media such as newspapers and TVs.

Digital signage is a digital image device installed in a public place such as an airport, a hotel, a hospital, a subway station, or a bus stop, and displays advertisement images. The digital signage also includes a software or a platform for providing advertisement images and advertisement related information.

The digital signage has a display device such as a plasma display panel (PDP) or a liquid crystal display (LCD), and is driven by a method of reproducing the embedded advertisement image data. Since the digital signage has a display device, the digital signage can reproduce an advertisement image composed of moving images, periodically change and repeatedly display various advertisement images, and provide an advertisement image with high display quality.

However, such a digital signage is merely a difference in providing a moving picture or various advertisement images, and it is merely showing only the advertisement image as in the case of the existing print advertisement signboard, and the user is actively and actively engaged in the purchase- I can not.

Korean Patent Publication No. 10-2014-0056539 (May 2014, 2012) "Digital billboard provided with purchase reservation service and method for providing purchase reservation service" Korean Patent Laid-Open Publication No. 10-2014-0025091 (2014.03.04) "Digital Signage System and Method Using Unmanned Terminal"

An object of the present invention is to provide an advertisement service system capable of wireless communication with a portable terminal of a user.

It is another object of the present invention to provide an advertisement service method capable of efficiently advertising a product using the advertisement service system.

The advertisement service system according to one aspect for realizing the object of the present invention stores and provides advertisement contents capable of data transmission and reception using wireless communication and including event information related to advertisement images and advertisements, An advertisement service server for managing a reproduction schedule of the advertisement image; And a Bluetooth chip, and is capable of transmitting and receiving data using a Bluetooth communication with a portable terminal of a user, receiving the advertisement contents from the advertisement service server, reproducing the advertisement image according to the reproduction schedule, A digital signal processor for converting the event information requested by the user's operation into a code of an image type having a unique ID and transmitting the code to an image form via a Bluetooth communication, And a nipper device.

In addition, the advertisement service server generates and stores customized advertisement information generated according to a user's interest field and downloaded event information, corresponding to a registered user, and provides the customized advertisement information to the digital signage apparatus . In addition, the digital signage apparatus may be configured such that the identification information of the portable terminal approved by the user's operation is transmitted to the advertisement service server to register the user, and the portable terminal of the registered user entering the Bluetooth communication- And transmits the portable terminal identification information of the user to the advertisement service server, and receives the customized advertisement information corresponding to the user from the advertisement service server and reproduces the advertisement image corresponding to the customized advertisement information.

The advertisement service system may further include an agent terminal connected to the digital signage apparatus through the advertisement service server so that a voice or video call can be made between the agent and the user of the goods corresponding to the advertisement image.

In addition, the digital signage device may include a communication module for transmitting / receiving data to / from the portable terminal through Bluetooth communication, capable of transmitting / receiving data to / from the advertisement service server, and detecting a portable terminal that has entered into its Bluetooth communication range; A display unit for receiving data by the touch of the user and outputting the advertisement image; A voice input unit for receiving a voice signal; A voice output unit for outputting a voice signal; A data storage unit for storing advertisement contents and customized advertisement information provided from the advertisement service server; A camera for photographing the periphery of the digital signage apparatus or the user; And controls the operation of the communication module, the display unit, the voice input unit, and the voice output unit, converts the event information requested by the user's operation into the code of the image type, When the portable terminal of the registered user is detected by the communication module, the control module may request the advertisement service server for the customized advertisement information corresponding to the user.

Further, the digital signage apparatus stores map information, and can set and display a path from the present position to a destination selected by a user's operation.

Here, the code of the image form may be a bar code or a QR code, and the event information may include any one of a discount coupon, a free coupon, a reservation coupon, and an event entry coupon for the corresponding product.

According to another aspect of the present invention, there is provided an advertisement service method in which an advertisement service server transmits advertisement contents including event information related to an advertisement image and an advertisement through a communication network to a digital signage Transmitting to the device; The digital signage apparatus reproducing the advertisement image according to a reproduction schedule by the advertisement service server; And converting the event information corresponding to the advertisement currently being reproduced by the digital signage apparatus into a code of an image type having a unique ID by the user's operation and transmitting the code to the portable terminal through the Bluetooth communication have.

The advertisement service method of the present invention comprises the steps of: providing a customized advertisement service for detecting a portable terminal of a user registered with the digital signage apparatus through Bluetooth communication and reproducing an advertisement image corresponding to the registered advertisement information of the registered user As shown in FIG.

Here, the customized advertisement information may be generated according to the interest field of the user for each registered user, and the event information downloaded by the corresponding user.

The step of providing the customized advertisement service may include transmitting the event information received by the portable terminal to the advertisement service server together with the identification information of the portable terminal approved by the user by the digital signage apparatus ; Registering a user by storing identification information of the received portable terminal in the advertisement service server; The advertisement service server generating and storing the customized advertisement information corresponding to the registered user; Transmitting the portable terminal identification information of the user to the advertisement service server by sensing the portable terminal of the registered user who has entered the Bluetooth communication enabled area of the digital signage apparatus using the Bluetooth communication; Transmitting, by the advertisement service server, customized advertisement information of a user corresponding to the received portable terminal identification information to the digital signage apparatus; And reproducing the advertisement image corresponding to the customized advertisement information received by the digital signage apparatus.

In addition, the advertisement service method is a method in which when the agent connection menu is selected by the user's operation, the digital signage device is connected to the agent terminal through the advertisement service server, so that the voice or video call between the agent and the user The method comprising the steps of:

The advertisement service method may further include the step of, when the map service menu is selected by the user's operation, displaying the route from the current location to the destination selected by the user's operation with the map have.

According to the advertisement service system and method according to the embodiment of the present invention,

First, the user can directly download the coupon of the desired advertisement product from the digital signage device, and can store the coupon in his / her portable terminal through the Bluetooth communication without having to output it through the printing device, Can be conveniently provided.

Second, since the digital signage apparatus provides the coupon in the form of an image code to the portable terminal, the user can easily use the coupon.

Third, since a customized advertisement service for playing an advertisement image according to a field of interest of a registered user is provided, interest of a user is easy to induce and sales of the advertisement product can be promoted.

Fourth, since the user can make an image or voice call with the agent of the advertisement product through the digital signage device without using a separate operation for inputting the telephone number of the agent and his or her mobile phone or the landline telephone, The consultation can be made more convenient.

Fifth, since the route guide service using the map can be provided, the user can easily grasp the position of the nearest store of the advertisement product at the current position, and can prompt the user to purchase the advertisement product more quickly .

1 is a block diagram illustrating an advertisement service system according to an exemplary embodiment of the present invention.
2 is a block diagram showing the digital signage apparatus shown in FIG.
3 is a flowchart illustrating an advertisement service method according to an exemplary embodiment of the present invention.
4 is a flowchart illustrating a process of providing a customized advertisement service shown in FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that, in the drawings, the same components are denoted by the same reference symbols as possible. Further, the detailed description of known functions and configurations that may obscure the gist of the present invention will be omitted. For the same reason, some of the components in the drawings are exaggerated, omitted, or schematically illustrated.

FIG. 1 is a block diagram illustrating an advertisement service system according to an embodiment of the present invention, and FIG. 2 is a block diagram illustrating the digital signage apparatus shown in FIG. 1. Referring to FIG.

Referring to FIGS. 1 and 2, the advertisement service system 400 of the present invention includes an advertisement service server 100 and a digital signage apparatus 200.

The advertisement service server 100 is capable of transmitting and receiving data using wireless communication, and stores advertisement contents including advertisement images and event information related to advertisements. Here, the event information is coupon information for promoting sales of an advertisement product, and may include any one of a discount coupon, a free coupon, a reservation coupon, and an event application coupon of the advertisement product.

The advertisement service server 100 provides the stored advertisement contents to the digital signage apparatus 200 through the communication network 20 and manages the advertisement image reproduction schedule of the digital signage apparatus 200.

1, an advertisement service server 100 is connected to one digital signage apparatus 200 through a communication network 20, but the advertisement service server 100 is connected to a plurality of digital signage apparatuses 200 You can manage this.

The digital signage apparatus 200 is installed in a public place, and power is turned on / off under the control of the advertisement service server 100. The digital signage apparatus 200 is connected to the communication network 20 and receives advertisement contents from the advertisement service server 100 to reproduce the advertisement image. At this time, the digital signage apparatus 200 can periodically change and repeatedly display various advertisement images according to the reproduction schedule received from the advertisement service server 100. [

Specifically, the digital signage apparatus 200 includes a communication module 210, a display unit 220, a data storage unit 230, a sound output unit 240, a voice input unit 250, a camera 260, (Not shown).

The communication module 210 incorporates a Bluetooth chip and transmits / receives data to / from the portable terminal 10 using the Bluetooth communication. The communication module 210 is capable of long-distance wired or wireless communication and is connected to the communication network 20 to transmit and receive data to and from the advertisement service server 100. In particular, the communication module 210 can detect the portable terminal 10 that has entered the Bluetooth communication enabled area of the communication module 210 itself. Here, as a user's portable terminal, a smart phone or a tablet PC capable of Bluetooth communication can be used.

The display unit 220 is provided in the form of a touch panel capable of receiving data by a user's touch, and outputs an advertisement image corresponding to the advertisement content to the screen.

The data storage unit 230 stores advertisement contents and a reproduction schedule provided from the advertisement service server 100. The data storage unit 230 stores various data necessary for driving the digital signage apparatus 200 in addition to the advertisement contents and the reproduction schedule.

The audio output unit 240 outputs a video signal, and the audio input unit 250 receives an external audio signal. Examples of the audio output unit 240 and the audio input unit 250 include a speaker and a microphone. In this way, the digital signage apparatus 200 can include the voice output unit 240, so that it is possible to output the voice signal included in the advertisement image.

The camera 260 photographs the user or the periphery of the digital signage apparatus 200 to generate image data.

The control unit 270 controls the operation of the communication module 210, the display unit 220, the data storage unit 230, the voice output unit 240, the voice input unit 250, and the camera 260. The control unit 270 reads the event information requested from the data storage unit 230 and converts the requested event information into an image code having a unique ID if the event information is requested by the user in the currently displayed advertisement image screen, do. Here, the image form code may be a bar code or a QR code. The control unit 270 transmits the event information converted into the code to the portable terminal 10 of the corresponding user through the communication module 210. [ At this time, the communication module 210 transmits the event information to the corresponding portable terminal 10 through the Bluetooth communication.

In this way, the user can directly download the coupon of the desired advertisement product from the digital signage device 200, and can transmit the coupon of the advertisement product to the portable terminal 200 via the Bluetooth communication without needing to output the coupon of the advertisement product through the separate printing device. The coupon can be stored in the coupon 10 so that the coupon can be conveniently provided. Also, since the digital signage apparatus 200 provides the coupon to the portable terminal 10 in the form of an image code, it is easy for the user to use the coupon.

Meanwhile, the advertisement service system 400 of the present invention can provide a customized advertisement service to a user registered in the advertisement service server 100.

Specifically, the digital signage apparatus 200 transmits a user registration request message to the portable terminal 10 of the user who downloaded the event information. When the user registration request is approved by the user's operation, the digital signage apparatus 200 transmits the event information downloaded by the user together with the identification information of the portable terminal 10 to the advertisement service server 100. Here, the identification information of the portable terminal 10 may include a telephone number of the portable terminal 10, and the event information may include an advertisement product name corresponding to the downloaded event information, have.

The advertisement service server 100 receives the identification information and the event information of the portable terminal 10 from the digital signage apparatus 200 and generates customized advertisement information for providing a customized advertisement service to the user. The customized advertisement information is generated according to the user's interest field and the event information downloaded by the user for each registered user. At this time, the advertisement service server 100 registers the user as a member to receive the customized advertisement service through the identification information of the received portable terminal, and the customized advertisement information is generated for each registered user.

The communication module 210 of the digital signage apparatus 200 senses the portable terminal 10 of the member registered user located in the communicable area through the Bluetooth communication and the control unit 270 controls the communication module 210, To the advertisement service server 100, customized advertisement information corresponding to the user sensed by the advertisement service server 100. [ The advertisement service server 100 provides the personalized advertisement information of the user to the digital signage apparatus 200 and the digital signage apparatus 200 displays the advertisement image corresponding to the received personalized advertisement information.

In this way, the advertisement service system 400 of the present invention not only reproduces the advertisement image according to the reproduction schedule, but also detects registered users in the vicinity of the digital cinema device 200 and provides a customized advertisement service to the user. Accordingly, the digital signage apparatus 200 can provide an advertisement image of a field of interest to a registered user in the vicinity, thereby increasing the user's interest in the advertisement article.

Meanwhile, the advertisement service system 400 of the present invention includes a digital signage apparatus 200 through an advertisement service server 100 so that a voice or video call can be made between an agent and a user of a product being advertised in the digital signage apparatus 200, And an agent terminal 300 connected to the agent terminal 300. When the agent call message is received from the digital signage apparatus 200 through the advertisement service server 100, the agent terminal 300 outputs a ringing tone for calling the agent. When the call is approved by the operation of the agent, the agent terminal 300 is connected to the digital signage apparatus 200 through the advertisement service server 100 to enable voice or video communication between the agent and the user. Here, a computer may be used as the agent terminal 300.

The user can make a voice call with the agent through the voice output unit 240 and the voice input unit 250 provided in the digital signage apparatus 200 and can communicate with the agent of the digital signage apparatus 200 A video call with an agent can also be made using the server 260.

Accordingly, the user can make an image or voice call with the agent of the advertisement product through the digital signage apparatus 200 without using a separate operation for inputting the telephone number of the agent and his / her own cellular phone or a landline telephone, The consultation on the advertisement product can be provided more conveniently and promptly.

In addition, the digital signage apparatus 200 can provide a route guidance service for setting and displaying a route from a current location to a destination desired by the user. To this end, the data storage unit 230 of the digital signage apparatus 200 stores map information. The control unit 270 of the digital signage apparatus 200 sets a path from the current position to the selected destination when the destination is selected from the display unit 220 by the user's operation and sets the set path to the display unit 220 Display.

In addition, the digital signage apparatus 200 may detect the number of persons approaching the digital signage apparatus 200 or the number of the flowing population through motion detection using the built-in camera 260. [

In addition, the digital signage apparatus 200 may allow the user to use the digital signage apparatus 200 as a mirror by using the built-in camera 260 and the display unit 220.

Hereinafter, a process of providing an advertisement service in the advertisement service system 400 of the present invention will be described in detail with reference to the drawings.

3 is a flowchart illustrating an advertisement service method according to an exemplary embodiment of the present invention.

1 and 3, the advertisement service server 100 transmits the advertisement contents to the digital signage apparatus 200 installed in a public place through the communication network 20 (step S110).

The digital signage apparatus 200 reproduces the advertisement image using the received advertisement contents (step S120). At this time, the digital signage apparatus 200 periodically changes and repetitively reproduces various advertisement images according to the regeneration schedule provided by the advertisement service server 200.

The digital signage apparatus 200 determines whether there is an event information request by the user's operation (step S130).

If it is determined in step S130 that there is no event information request, the digital signage apparatus 200 reproduces the advertisement image according to the reproduction schedule (step S120).

If it is determined in step S130 that there is an event information request, the digital signage apparatus 200 converts the event information corresponding to the advertisement image currently being played back into an image type code, and transmits the event information to the portable terminal 10) (step S140).

Meanwhile, the advertisement service method of the present invention may further include a step (S150) of providing a customized advertisement service to a user when a registered user accesses the digital signage apparatus 200. [ The process of providing a customized advertisement service to a registered user will be described in detail with reference to FIG.

In addition, the advertisement service method of the present invention may further include a process of providing an agent connection service (steps S160 to S170), and the agent connection service process is as follows.

First, the digital signage apparatus 200 determines whether an agent connection menu requesting connection with an agent of an advertisement item currently being reproduced is selected by the user's operation (step S160).

If it is determined in step S160 that the agent connection menu is not selected, the digital signage apparatus 200 maintains the current state (step S120).

If it is determined in step S160 that the agent connection menu is not selected, the digital signage apparatus 200 is connected to the agent terminal 300 through the advertisement service server 100, Or a video call (step S170).

In addition, the advertisement service method of the present invention may further include a process of providing a route guidance service using a map (steps S180 to S190), and a process of providing the route guidance service is as follows.

First, the digital signage apparatus 200 determines whether the route guidance service menu is selected by the user's operation (step S180).

If it is determined in step S180 that the route guidance service menu is not selected, the digital signage apparatus 200 maintains the current state (step S120).

If it is determined in step S180 that the route guidance service menu has been selected, the digital signage apparatus 200 sets a route from the current location where the digital signage apparatus 200 is located to the destination input by the user's operation , And displays the route along with the map (step S190).

In this embodiment, the digital signage apparatus 200 sets the current position of the digital signage apparatus 200 as a departure place, but may also receive a separate departure place by a user's operation.

In this way, the advertisement service method of the present invention can provide the route guidance service using the map, so that the user can easily grasp the nearest store location of the product being advertised in the digital signage apparatus 200. Accordingly, the advertisement service method can induce the user to purchase the advertisement product more quickly.

Hereinafter, the process of providing the customized advertisement service by the advertisement service system 400 will be described in detail with reference to the drawings.

4 is a flowchart illustrating a process of providing a customized advertisement service shown in FIG.

Referring to FIG. 4, first, the portable terminal 10 transmits its identification information to the digital signage apparatus 200 through Bluetooth communication by the user's operation (step S151). That is, when the user downloads the event information, the digital signage apparatus 200 requests the user's portable terminal 10 to register the user. When the user wishes to register the user, the portable terminal 10 approves the approval, and the portable terminal 10 transmits his or her identification information to the digital signage apparatus 200 through approval by the user's operation.

The digital signage apparatus 200 transmits the identification information of the received portable terminal 10 and the event information downloaded by the portable terminal 10 to the advertisement service server 100 (step S152).

The advertisement service server 100 stores identification information of the received portable terminal 10 and registers the user of the portable terminal 10 as a member to receive a customized advertisement service (step S153).

Then, the advertisement service server 100 generates and stores customized advertisement information for a user registered as a member (step S154).

Meanwhile, the digital signage apparatus 200 detects the portable terminal 10 of the member-registered user who has entered the Bluetooth communication enabled zone (step S155).

The digital signage apparatus 200 transmits the identification information of the portable terminal 10 to the advertisement service server 100 and displays the customized advertisement information corresponding to the detected user (Step S156).

Then, the advertisement service server 100 reads the customized advertisement information corresponding to the user using the identification information of the received portable terminal 10, and transmits the customized advertisement information to the digital signage apparatus 200 (step S157).

The digital signage apparatus 200 reproduces the image of the advertisement product corresponding to the customized advertisement information received from the advertisement service server 100 among the advertisement products of the stored advertisement contents (step S158). For example, if the user's interest field read from the customized advertisement information is in the fashion field, the digital signage apparatus 200 reproduces the advertisement image of the merchandise in the fashion field among the stored advertisement contents.

In this way, the advertisement service method of the present invention can provide a customized advertisement service for outputting an advertisement image according to a field of interest of a registered user, thereby facilitating interest of the user and promoting sales of the advertisement product.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.

100: advertisement service server 200: digital signage device
300: Agent terminal 400: Advertisement service system

Claims (11)

An advertisement service server capable of transmitting and receiving data using wireless communication and storing and providing advertisement contents including advertisement images and event information related to advertisements and managing a reproduction schedule of the advertisement images; And
A mobile communication terminal capable of transmitting and receiving data using a Bluetooth communication with a user's portable terminal by installing a Bluetooth chip in a public place, receiving the advertisement content from the advertisement service server, playing the advertisement image according to the reproduction schedule, A digital signage for converting the event information requested by the user's operation into an image type code having a unique ID and transmitting the code to the portable terminal through Bluetooth communication, Wherein the advertisement service system comprises a device. The method according to claim 1,
The advertisement service server,
Generating and storing customized advertisement information generated according to a user's interest field and downloaded event information details corresponding to a registered user, providing the customized advertisement information to the digital signage apparatus,
The digital signage apparatus comprises:
The identification information of the portable terminal approved by the user's operation is transmitted to the advertisement service server to register the user, the portable terminal of the registered user who enters the Bluetooth communication enabled area of his / her own is detected, And transmits the information to the advertisement service server. The advertisement service server receives the customized advertisement information corresponding to the user from the advertisement service server, and plays the advertisement image corresponding to the customized advertisement information. 3. The method of claim 2,
Further comprising an agent terminal connected to the digital signage apparatus through the advertisement service server so that a voice or video call can be made between the agent and the user of the product corresponding to the advertisement image. The method of claim 3,
The digital signage apparatus comprises:
A communication module that transmits and receives data to and receives data from the portable terminal through Bluetooth communication, and detects a portable terminal that is capable of transmitting and receiving data with the advertisement service server,
A display unit for receiving data by the touch of the user and outputting the advertisement image;
A voice input unit for receiving a voice signal;
A voice output unit for outputting a voice signal;
A data storage unit for storing advertisement contents and customized advertisement information provided from the advertisement service server;
A camera for photographing the periphery of the digital signage apparatus or a user;
The control unit controls operation of the communication module, the display unit, the voice input unit, and the voice output unit, converts event information requested by a user's operation into the code, transmits the code to the portable terminal through the communication module, And requesting, from the advertisement service server, customized advertisement information corresponding to the user if the portable terminal of the user is detected by the communication module. The method of claim 3,
The digital signage apparatus comprises:
Stores the map information, and sets and displays a route from the current location to a destination selected by the user's operation. The method according to claim 1,
The code in the image form is a bar code or QR code,
Wherein the event information includes any one of a discount coupon, a free coupon, a reservation coupon, and an event application coupon for a product corresponding to the advertisement. The advertisement service server transmitting the advertisement contents including the advertisement image and the advertisement information related to the advertisement to the digital signage apparatus installed in the public place through the communication network;
The digital signage apparatus reproducing the advertisement image according to a reproduction schedule by the advertisement service server; And
And converting the event information corresponding to the advertisement currently being reproduced by the digital signage apparatus into a code of an image type having a unique ID by a user's operation and transmitting the converted code to the portable terminal of the user through Bluetooth communication Gt; 8. The method of claim 7,
Further comprising the step of providing a customized advertisement service in which the digital signage apparatus senses a portable terminal of a registered user through Bluetooth communication and reproduces an advertisement image corresponding to the registered advertisement information of the registered user,
Wherein the customized advertisement information is generated in accordance with an area of interest of a user for each registered user, and event information downloaded by the user. 9. The method of claim 8,
Wherein providing the customized advertisement service comprises:
Transmitting the event information received by the portable terminal to the advertisement service server together with the identification information of the portable terminal approved by the user by the digital signage apparatus;
Registering a user by storing identification information of the received portable terminal in the advertisement service server;
The advertisement service server generating and storing the customized advertisement information corresponding to the registered user;
Transmitting the portable terminal identification information of the user to the advertisement service server by sensing the portable terminal of the registered user who has entered the Bluetooth communication enabled area of the digital signage apparatus using the Bluetooth communication;
Transmitting, by the advertisement service server, customized advertisement information of a user corresponding to the received portable terminal identification information to the digital signage apparatus; And
And the digital signage device reproducing an advertisement image corresponding to the received customized advertisement information. 10. The method of claim 9,
When the agent connection menu is selected by the user's operation, the digital signage apparatus is connected to the agent terminal through the advertisement service server to perform a voice or video call between the agent and the user of the product currently being advertised Characterized in that the advertisement service method comprises: 11. The method of claim 10,
Further comprising the step of, when the map service menu is selected by the user's operation, displaying the route from the current location to the destination selected by the user's operation with the map.



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WO2018164322A1 (en) * 2017-03-06 2018-09-13 코아글림 주식회사 Multilingual support smart digital signage system and operation method
KR101988790B1 (en) * 2018-02-08 2019-06-12 김민성 Contents Display System And the Control Method Using Local Area Network
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KR20220033270A (en) 2020-09-09 2022-03-16 주식회사 곰앤컴퍼니 User stay adaptive advertising apparatus
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WO2018164322A1 (en) * 2017-03-06 2018-09-13 코아글림 주식회사 Multilingual support smart digital signage system and operation method
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KR20220033270A (en) 2020-09-09 2022-03-16 주식회사 곰앤컴퍼니 User stay adaptive advertising apparatus
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