JP2006091355A - Sign information display system and sign information display method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow detailed distribution information to be easily and quickly acquired through a sign. <P>SOLUTION: A code indication part 4 having detailed distribution information or its access information is formed in a part of a sign body 2 installed in a desired place, and the code indication part 4 is read by a code read means 5, and corresponding detailed distribution information is transferred directly or from a system server 7 and is displayed on an information display transmission means 5, and thus detailed distribution information consisting of long character information or the like can easily and quickly be displayed on the information display transmission means without being transcribed fully. Questionnaire information about reasons why not to utilize service is transferred to potential customers by e-mail, so that opinions of the potential customers can be obtained easily and quickly. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention provides a signboard information display system and a signboard that can easily and quickly obtain detailed distribution information by using a code display section such as a two-dimensional bar code in addition to the signboard information described and displayed on the signboard body. The present invention relates to an information display method.

  In general, a wide variety of signs such as field signs, standing signs, station signs, and store signs are installed and used for advertisements in many places in the living area. Desired signboard information consisting of product name, service name, store name, address, etc. is visually written and displayed in text or images on the main body of the signboard, providing necessary information to general customers At the same time, it fulfills the function of increasing the customer's willingness to purchase.

  However, although a conventional signage basically has a function of widely transmitting images of products and services described and displayed on the main body of the signboard, detailed distribution information on the products and services is stored. There is a problem that it is difficult to be done. In other words, basic information such as company name, phone number, fax number, e-mail address, and homepage address is very long text information. It ’s difficult to remember unless you do. In addition, since there is a limit to rewriting and displaying detailed information such as campaigns from time to time on a signboard, there is a tendency for the function to be fixed to consumers to be weak.

  In addition, the signboard has a high strategic function of advertising that increases and accumulates the advertiser's corporate image and credit, but to see the true changes in customers' needs, the signboard advertisement is seen but the store is not visited It is very important to listen to the opinions and voices from potential customers (non-customers). However, in order to do so, it is necessary to go to the market and conduct survey activities such as surveying individual customers. In addition, it takes a lot of labor and labor to carry out such research activities, and there are currently few data available for that much labor and labor.

  Accordingly, the present invention provides a signboard information display system which can easily and quickly obtain detailed distribution information through a signboard and can easily obtain opinions from many potential customers (non-customers). An object is to provide a signboard information display method.

  In order to achieve the above object, in the signboard information display system according to claim 1 of the present invention, a signboard body that is installed and used in an appropriate place indoors and outdoors, and in which desired signboard information is visually described and displayed, A code display unit that is formed on a part of the signboard body and encoded and written with access information for retrieving desired detailed distribution information, and a customer that reads the access information code written in the code display unit -Side code reading means, system server that retrieves, extracts and outputs detailed distribution information corresponding to the access information of the code read by the customer-side code reading means, and detailed distribution information output from the system server Customer reply information for customer service information included in the detailed distribution information is displayed to the system server. An information display transmitting means for transmitting from the side, a code reading means on the customer side and a network for transferring information between the information display transmitting means and the system server, the system server comprising: Code information storage means for receiving and storing access information sent from the customer side code reading means through the network; Detailed distribution information file means for storing a plurality of detailed distribution information corresponding to the access information; The access information designated from the code information storage means is extracted, and the detailed distribution information corresponding to the extracted access information is extracted from the detailed distribution information file means and distributed to the customer side information display transmission means through the network. At the same time, the access information is received from the customer side until the appropriate time. After a period of time, the potential customers excluding the obvious customers who sent the customer reply information are extracted from all the customers who sent the access information, and service non-use for those potential customers is extracted. It has a function of transferring questionnaire information regarding the reason as an e-mail to the information display sending means of the potential customer.

  Furthermore, in the signboard information display method according to the fifth aspect of the present invention, a part of the signboard body in which desired signboard information is visually described / displayed and used in a suitable place indoors or outdoors. In addition, a code display unit in which access information for retrieving desired detailed distribution information is coded and written is formed, and the code of the access information written in the code display unit is code reading means on the customer side The access information of the code read by the code reading means is transferred to the system server through the network, and the system server corresponds to the access information sent from the customer side code reading means through the network. Search and extract the detailed distribution information and send it to the information display and transmission means on the customer side through the network In addition, after elapse of an appropriate time or period from the time when the access information is received, potential customers excluding the obvious customers who sent the customer reply information are extracted from all customers who sent the access information. Then, questionnaire information regarding the reason for non-use of the service is transferred to those potential customers as an e-mail to the information display sending means of the potential customers.

  According to the signboard information display system or the signboard information display method according to claim 1 or claim 5 having such a configuration, the access information is read from the code display section of the signboard body by the code reading means on the customer side. By transferring to the system server through the network, searching and extracting the detailed distribution information from the access information in the system server, and distributing the detailed distribution information to the information display transmission means on the customer side through the network again, character information, etc. The detailed distribution information consisting of is displayed on the information display transmission means easily and quickly without being copied one by one.

  In addition, according to the signboard information display system or the signboard information display method in claim 1 or claim 5, the interest in the signboard advertisement is shown, but the customer does not come to the store for any reason, or the customer visit Opinions from non-service potential customers (non-customers) that have not been used can be obtained easily and quickly.

  Further, in the invention according to claim 2 or claim 6 of the present invention, the code display section in claim 1 or claim 5 is constituted by a two-dimensional bar code in which codes are written in two orthogonal directions. .

  According to the invention according to claim 2 or claim 6 having such a configuration, the detailed distribution information or the access information in the code display unit is stored in a large capacity by using a two-dimensional barcode, which is extremely detailed. It will be possible to get even more information.

  In the invention according to claim 3 or claim 7 of the present invention, the code reading means and the information display transmitting means in claim 1 or claim 5 are configured to be shared by a mobile phone.

  According to the invention of claim 3 or claim 7 having such a configuration, the detailed distribution information or its access information is read by the camera function of the mobile phone, and the detailed distribution information is displayed on the display of the mobile phone. It has come to be.

In the invention according to claim 4 or claim 8 of the present invention, the network according to claim 1 or claim 6 is made up of the Internet, and therefore, between the code reading means and the information display sending means and the system server. Data transfer is performed at high speed and at low cost.

  Thus, in the signboard information display system and signboard information display method according to the present invention, a code display unit having detailed distribution information or access information thereof is formed in a part of the signboard body installed at a desired location, The code display section is read by the code reading means, and the detailed distribution information corresponding to the code display section is displayed on the information display transmitting means by distributing it directly or from the system server, and the detailed distribution information including long character information is copied one by one. And display information easily and quickly on the information display and transmission means on the customer side, and the questionnaire information regarding the reason for non-use of the service for potential customers who did not use the customer service information as email By forwarding to potential customers, they showed interest in billboard advertising but did not Is configured to easily obtain the reason for non-use from the potential customer, so that detailed distribution information can be obtained smoothly through the signboard, and the advertising function on the signboard can be dramatically improved. In addition to being able to obtain the reason for non-use of the service easily and quickly, the signboard can be used efficiently without waste, and accurate and useful materials that contribute to the development of the store can be obtained easily and quickly. be able to.

  Hereinafter, an embodiment when the present invention is applied to a field signboard used as an outdoor advertisement will be described with reference to the drawings.

  First, in the field signboard 1 in the embodiment shown in FIG. 1, a signboard body 2 formed so as to have a substantially rectangular front shape is held at an appropriate position by a plurality of support legs 3, 3, 3. It is installed and is used by being installed at an appropriate place outdoors. On the front surface 2a of the signboard body 2, signboard information such as a name, an image, or guidance to a store regarding products or services to be advertised is visually described and displayed.

  Such a visual advertisement display function is the same as that of a conventional field signboard, but a part of the signboard body 2 described above is provided with a code display section 4 having access information corresponding to detailed distribution information. It has been. As the code display unit 4 in the present embodiment, for example, various two-dimensional barcodes as shown in FIGS. 2A to 2D are used, and on the display surface of the sign body 2. On the other hand, it is formed by pasting or printing.

  The two-dimensional bar code constituting the code display unit 4 has code information in two directions that are orthogonal to each other in the vertical and horizontal directions. For example, as shown in FIG. Using the camera function of the mobile phone 5 as a display transmission means, the code is read by taking a picture outdoors.

  The structure of the two-dimensional barcode itself is a known one and is usually formed in a rectangular shape with a size of about 2 cm square. However, the two-dimensional barcode in this embodiment is suitable for the field signboard 1 as appropriate. Since it is premised on reading by the camera function of the mobile phone 5 from a distance far away, it is made larger at a predetermined magnification than usual in order to enable such reading. That is, as a result of experiments conducted by the inventor of the present application, the above-described two-dimensional barcode is formed in a rectangular shape with a side of 50 cm to 90 cm when standing on a straight line within a range of 5 m to 15 m from the signboard body 2. It was found that extremely good reading was possible. In addition, it has been found that the reading at that time can be performed satisfactorily regardless of the resolution of the camera, etc., with a normal mobile phone.

  The two-dimensional bar code employed in the present embodiment is of course a type that is resistant to dirt and breakage, but even a normal two-dimensional bar code has an area ratio of about 30. It was found that reading was possible even if there was some dirt or scratches within the range of about%.

  As is well known, the mobile phone 5 has functions as code reading means and information display transmitting means for the two-dimensional bar code constituting the code display unit 4. If the code display unit 4 is read using the function, the company name, the name of the person in charge, the address, the postal code, the e-mail address, the homepage address (URL), which is coded and written in the two-dimensional bar code, It is also possible to directly read detailed distribution information such as telephone numbers and fax numbers. However, when obtaining further detailed information, it is performed by accessing the system server as described below.

  That is, the system shown in FIG. 3 is an overview of an embodiment in the case where the system server 7 is accessed from the above-described code reading means and customer-side mobile phone 5 as information display transmission means via the Internet 6 as a network. This is a representation of the field signboard 1 in a state of being greatly reduced from the actual size.

  As described above, in addition to the direct information such as the company name, access information to the system server 7 is included in the two-dimensional barcode constituting the code display unit 4 provided on the signboard body 2 of the field signboard 1. It is written in the form. That is, in this case, the access information of the two-dimensional barcode 4 read by the mobile phone 5 on the customer side includes further detailed distribution information in addition to the direct information directly written on the two-dimensional barcode 4. Access information for searching in the system server 7 is included, and the access information is transferred from the mobile phone 5 on the customer side to the system server 7 via the Internet 6.

  On the other hand, the system server 7 is provided with a code information storage means 7a comprising a memory such as a RAM for receiving and temporarily storing the access information transferred via the Internet 6, and the access A plurality of detailed distribution information file means 7b for storing various detailed distribution information corresponding to the information is provided. Then, the access information designated from the code information storage means 7a is taken out by the processing operation of the control means (CPU) 7c, and the specific detailed distribution information searched corresponding to the extracted access information is the detailed distribution. Extracted from the information file means 7b. The extracted specific detailed distribution information is output from the control means (CPU) 7c to the network 6 and distributed to the mobile phone 5 described above.

  That is, the customer-side mobile phone 5 in this case is used as information display transmission means for displaying the detailed distribution information output from the system server 7, and the detailed distribution received by the customer-side mobile phone 5. Information is displayed on the display of the mobile phone 5. Detailed distribution information at that time includes company introduction information such as the company name, person in charge, address, postal code, e-mail address, homepage address (URL), telephone number, and fax number as described above. A wide variety of detailed sales information such as customer service information consisting of campaign contents, coupon tickets, discount coupons, premium information, etc. are employed.

  In addition, various types of information such as a telephone number, an e-mail address, a homepage address (URL), and customer service information described above can be configured to be directly connected by a one-touch operation in a link type.

  Further, the system server 7 is provided with a first access counter 7d that counts the number of times the access information transferred via the Internet 6 is received as described above. The counter value Ca of the number of times of reception of the access information measured by the first access counter 7d is input to the control means (CPU) 7c described above.

  On the other hand, customer service information such as the current campaign contents, coupon tickets, discount coupons, premium information, etc. included in the detailed distribution information displayed on the mobile phone 5 on the customer side described above is for the designated store. If the customer service information is included, information that can receive a specific service is included, and the customer who receives the customer service information goes to the specified store and uses the specific service. According to the customer's instruction, customer reply information indicating that a specific service has been used based on the customer service information using the mobile phone 5 of the customer or the terminal personal computer of the store is provided in the system server 7 described above. To the second access counter 7e. The customer reply information reception count value Cb measured by the second access counter 7e is input to the control means (CPU) 7c and the access information reception count measured by the first access counter 7d. It is compared with the counter value Ca.

  More specifically, the control means (CPU) 7c responds to the customer response in the second access counter 7e with respect to the access information reception count value Ca in the first access counter 7d. By dividing or subtracting the information reception count value Cb, the ratio of the customer reply information reception count value Cb to the access information reception count value Ca is calculated, and the calculation result is used as the “signboard use effect”. It is configured to allow output to the outside.

  On the other hand, the distribution information file means 7b described above stores non-customer research questionnaire information that inquires about the reason for non-use of services such as not visiting the store. Then, the above-mentioned non-customer is sent from the control means (CPU) 7c to the mobile phone 5 of a potential customer (non-customer) who has received the above-mentioned customer service information but does not use the service such as not visiting the store.・ Research questionnaire information is sent as an e-mail.

  That is, when the control means (CPU) 7c of the system server 7 receives the access information from the customer side via the Internet 6 as described above, after the appropriate time or period has elapsed from the time of reception, Out of all customers who have shown interest and sent access information, but excluding tangible customers who sent customer reply information indicating that they actually used the customer service by visiting the store, etc., more specifically, billboard advertisements It has a function to extract potential customers (non-customers) who have visited but did not actually visit or visited the store but did not use customer service. For potential customers (non-customers), the non-customer research questionnaire information regarding the reasons for non-use of the services described above is sent It has a configuration to be sent as an e-mail to the mobile phone 5 of the customer).

  According to such a signboard information display system according to the present embodiment, first, as shown in FIG. 4, the access information is sent from the two-dimensional bar code (code display unit) 4 provided on the signboard body 2 to the customer side. Is read by the mobile phone 5 (step 1), the access information written in the two-dimensional barcode (code display unit) 4 of the signboard body 2 is transferred from the customer side to the system server 7 side through the network (Internet) 6. Transferred (step 2). The system server 7 counts and stores the total number of reception times Ca of the access information (step 3), and searches and extracts detailed distribution information from the received access information (step 4). The extracted detailed distribution information is again delivered to the customer's mobile phone 5 through the network (Internet) 6 and displayed on the customer's mobile phone 5 (step 5). As a result, the detailed distribution information including character information and the like is displayed on the mobile phone 5 on the customer side easily and quickly without being copied.

  Next, as shown in FIG. 5, the customer who has seen the detailed distribution information distributed to the mobile phone 5 on the customer side goes to the designated store and includes the customer service included in the detailed distribution information. When a specific service corresponding to the information is used, when customer service information is transmitted as customer reply information according to an instruction from the used shop or the like (step 6), the number of times Cb of the customer reply information is received is determined by the system server. 7 is received, counted and stored (step 7). Next, the frequency Cb of the customer reply information is compared with the total number Ca of the access information received by all the original customers, so that the frequency of using the signboard, that is, the “signboard use effect” can be obtained easily and accurately. (Step 8).

  Further, in the control means (CPU) 7c of the system server 7 described above, a potential customer who has shown interest in the signboard advertisement but has not actually visited the store or visited the store but did not use the customer service. Non-customer research questionnaire information is transferred to (non-customer) (step 9). Then, each of these potential customers (non-customers) returns the reason for non-use of the service, which showed interest in the signboard advertisement but did not use the customer service, to the system server 7 again as electronic information ( Step 10), so that non-customer research can be done easily and quickly.

  In this way, advertisers can properly grasp the existence of potential customers (non-customers) in addition to appropriate sales promotion activities, and input opinions and voices from those potential customers (non-customers) such as business details and product development. It can be used for marketing. On the other hand, even consumers who are customers can be aware that they can customize companies and stores with their own voice, which will increase their attachment and willingness to purchase.

  In the present embodiment, since the code display unit 4 is configured by a two-dimensional bar code in which codes are written in two orthogonal directions, the detailed distribution information or access information in the code display unit 4 is a two-dimensional bar code. By using the code, the data is stored in a large capacity, and extremely detailed information can be obtained.

  Furthermore, in this embodiment, since the code reading means and the information display transmitting means are configured to be shared by the mobile phone 5, the detailed distribution information or its access information is read by the camera function of the mobile phone 5. Thus, the detailed distribution information is displayed on the display of the mobile phone 5.

  As mentioned above, the invention made by the present inventor has been specifically described based on the embodiments. However, the present invention is not limited to the above embodiments, and various modifications can be made without departing from the scope of the invention. Needless to say.

  For example, in the above-described embodiment, the present invention is applied to a field signboard, but the present invention can be similarly applied to various signboards such as indoor signboards.

  In the above-described embodiment, the two-dimensional barcode is used as the code display unit. However, various other code display units such as a normal barcode can be used.

  Further, in the above-described embodiment, the mobile phone is adopted as the code reading means, but other reading means such as a scanner can be similarly adopted, and the information display transmission is performed independently of the code reading means. It is also possible to configure the means.

  The signboard information display system according to the present invention described above can be widely used for any signboard installed indoors and outdoors.

It is an appearance perspective explanatory view showing the whole structure of a field signboard in one embodiment of the present invention. It is front explanatory drawing showing an example of the two-dimensional barcode. It is a block diagram showing the whole signboard information display system concerning one embodiment of the present invention. It is a flowchart showing the outline | summary of the program procedure performed by the signboard display system concerning this invention. FIG. 5 is a flowchart showing the continuation of the signboard display program procedure shown in FIG. 4.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Field signboard 2 Signboard body 3 Support leg part 4 Code display part (2D barcode)
5 Mobile phone (code reading means and information display sending means)
6 Internet (network)
7 System server 7a Code information storage means 7b Distribution information file means 7c Control means (CPU)
7d 1st access counter 7e 2nd access counter

Claims (8)

A signboard body that is installed and used in an appropriate place indoors and outdoors, and that has the desired signboard information visually described and displayed;
A code display unit formed on a part of the signboard body and encoded and written with access information for retrieving desired detailed distribution information;
Customer-side code reading means for reading the code of the access information written in the code display section;
A system server that retrieves, extracts and outputs detailed distribution information corresponding to the access information of the code read by the code reading means on the customer side;
Receiving and displaying the detailed distribution information output from the system server, and information display transmission means for transmitting customer reply information to the customer service information included in the detailed distribution information from the customer side to the system server;
A network for transferring information between the customer side code reading means and information display transmission means and the system server,
The system server is
Code information storage means for receiving and storing access information sent from the customer side code reading means through the network;
A detailed distribution information file means for storing a plurality of detailed distribution information corresponding to the access information;
The designated access information is extracted from the code information storage means, and detailed distribution information corresponding to the extracted access information is extracted from the detailed distribution information file means and distributed to the customer side information display transmission means through the network. And a potential customer excluding an explicit customer who has sent the customer reply information out of all customers who have sent the access information after an appropriate time or period has elapsed since the access information was received from the customer side. Signboard information display system, which has a function of extracting questionnaire information regarding reasons for non-use of services for those potential customers as an e-mail to information display and transmission means of the potential customers .   The signboard information display system according to claim 1, wherein the code display unit is configured by a two-dimensional barcode in which codes are written in two orthogonal directions.   2. The signboard information display system according to claim 1, wherein the code reading unit and the information display transmission unit are configured to be shared by a mobile phone.   The signboard information display system according to claim 1, wherein the network is the Internet. Access information for searching desired detailed distribution information is coded on a part of the signboard body that is installed and used at appropriate places indoors and outdoors, and the desired signboard information is visually described and displayed. Form the written code display,
Read the code of the access information written in the code display part by the code reading means on the customer side, transfer the access information of the code read by the code reading means to the system server through the network,
In the system server, the detailed distribution information corresponding to the access information sent from the code reading means on the customer side through the network is searched and extracted and transmitted to the information display sending means on the customer side through the network, After elapse of an appropriate time or period from the reception of the access information, extract potential customers excluding the obvious customers who sent the customer reply information from all customers who sent the access information, A billboard information display method characterized in that questionnaire information regarding reasons for non-use of service is transferred to an information display sending means of the potential customer as an e-mail.   6. The signboard information display method according to claim 5, wherein the code display unit is configured by a two-dimensional barcode in which codes are written in two orthogonal directions.   6. The signboard information display method according to claim 5, wherein the code reading means and the information display transmitting means are configured to be shared by a mobile phone. The signboard information display method according to claim 5, wherein the network is the Internet.

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