JP2002269428A - Electronic commerce system and commodity purchase and order receiving managing server - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an electronic commerce system for achieving proper electronic commerce utilizing benefits. SOLUTION: A utilization terminal equipment 500 to be operated by a user and commodity purchase and order receiving managing servers 100, 200, 300, 400 constituting a service site for receiving commodity purchase requests from the user are connected to each other via a network 30. When the user inputs information for purchasing commodities to the utilization terminal equipment 500, benefit information is transmitted to the user only if the commodities are satisfied with predetermined conditions. The user inputs to the utilization terminal equipment 500 whether the user utilizes or not the benefits shown by the benefit information (information for utilizing the benefits or not). The commodity purchase and order managing server receives the information for utilizing the benefits or not transmitted from the utilization terminal equipment 500.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

In the present invention, a terminal device operated by a user and a product purchase order management server constituting a service site for receiving a product purchase request from the user are connected via a network. It relates to an electronic commerce system.

[0002] The present invention also relates to a product purchase order management server which is connected to a user terminal device operated by a user via a network and constitutes a service site for receiving a product purchase request from the user on the network.

[0003] The products dealt with in the present invention include not only ordinary articles having a physical shape such as a personal computer and a car, but also articles having no physical shape such as software and rights (hereinafter referred to as "digital contents"). .) Is also included.
Specific examples of the digital contents include data representing the contents of books, music, and movies, and the right represented by coupons and cash vouchers.

[0004]

2. Description of the Related Art In recent years, with the spread of communication infrastructure such as the Internet, consumers can access a commerce site from an information device terminal such as a personal computer at home without visiting a store. An environment that allows easy and easy purchase settlement is being established. There is a commercial transaction system in which purchase of ordinary goods can be received at a nearby convenience store if the purchase is settled. In addition, when purchasing digital contents, it is possible to distribute the contents on the Internet without considering copyright issues and the like.

Conventionally, for example, as a technology relating to an e-commerce site (commodity providing service using a network), there is a description of a method for expressing a virtual shop (virtual store), a method for expressing a shopping mall and an information processing apparatus (Japanese Patent Laid-Open No. 10-269049). Gazette) and “How to place an order to purchase items”
JP-A 1-1161717), and an "electronic coupon issuing / exchanging system (JP-A-11-1758) for the purpose of solving the loss of the coupon user's use opportunity and the like.
No. 51), "Virtual sales system and electronic data distribution, license and rental management method for providing a virtual vending machine for distributing electronic data (Japanese Patent Laid-Open No. 10-222579)". Various technologies are disclosed.

[0006]

[0005] Electronic commerce has the following problems (1) and (2).

[0007] (1) In a general commercial transaction, a product provider gives a discount coupon to a user for reasons such as business strategy.
Coupons such as cash vouchers are often issued. The coupon such as a discount coupon or a cash voucher has the essence that "it is realized as a service because some people do not use it." In other words, there are consumers who do not use coupons such as discount coupons at a certain rate, so "consumers feel that they have gained" (actually, consumers have not lost any profit) service It is said to hold. Note that the coupon here includes a gift certificate, a book certificate, and the like in addition to a discount ticket, a cash voucher, and the like. For example, a beer ticket, which is one of the gift certificates, is created for the convenience of presenting a beer because the beer is physically heavy / bulky, etc., but has the same essence as described above. is there.

[0008] The reason why the product provider issues a discount ticket is as follows.
Basically, it is issued for the purpose of increasing product purchasers and product sales (for example, “I have just opened a new store and want to acquire familiar customers”). In other words, the coupon ticket service is intended for product providers to return profits obtained more than expected in the past and profits that will be obtained in the future to consumers, and to expand business in the future. This is one of the business measures.

[0009] That is, in the discount ticket service, the issue amount (apparent amount) of the discount ticket is based on the expenses (actual amount of expenses) relating to the discount ticket planned in advance by the product provider.
Is determined. For example, 10
Suppose that you prepared 10,000 yen and assumed the discount ticket usage rate to be about 10% based on past experience and information from acquaintances in the same industry. Then, the issue amount of the discount ticket can be up to about 10 million. On the other hand, if the usage rate is assumed to be about 50%, the issued amount of the discount ticket must be about 2 million.

[0010] When the utilization rate of a coupon such as a discount coupon is simply improved without considering the relationship between the cost related to the discount coupon and the issuance amount, the issuance amount (apparent amount) of the coupon coupon is reduced. The result just to let you do. From the consumer's point of view, the service content deteriorates, and from the product provider's side, the effect obtained by the service decreases.

In particular, in electronic commerce, an advantage that can be easily and easily purchased by operating an information device such as a personal computer at home without having to go to a store, which should be an advantage, is an advantage. There is a possibility that it will adversely affect the coupon service business measures. This is because coupons do not have a physical shape like stock certificates and the like, so they can be bought and sold on the Internet much more easily than goods-based products, and it becomes difficult to manage the issuance amount. As a result, introducing the coupon ticket service to electronic commerce may disadvantage both the merchandise provider and the consumers who purchase the merchandise from the merchandise provider.

[0012] In other words, in a general business transaction having a physical store, the act of purchasing goods at the store, the act of visiting the store, and the expectation of visiting the store,
Coupons are issued for physical acts of the user. However, in e-commerce, since such physical actions of the buyer are omitted, it is necessary to reconsider how to introduce a coupon (privilege) service.

[0013] (2) The commodity-based commodity has the essence that "the more the merchandise is, the less the intention of the commodity provider to provide is reflected in the purchase and sale." At first glance, concert tickets that do not seem to belong to goods-based products also require a certain amount of "absolute amount of parts (materials) ready to produce products", "production period related to production", and the like. In that respect, it has the essence described above.

The essence of this will be described using a handbag as an example.

First, for some reason, there is a background of commercialization of handbags of new products. For some reason, a design of handbags for new products ordered from a well-known designer who received 50 sets of high quality leather materials at a low price is proposed. The design was designed for young women (late teens to early 20s) and was very practical for everyday use. For the above reasons, the handbags for new products were limited to 50. At a very low price compared to the handbag of the old product.

The willingness of the product provider to provide a handbag for this new product is that there are currently few young female members, so if possible, a young woman other than the member should purchase the new product handbag,
Suppose that you want to become a new customer who has an interest in our products after purchase, and of course you want the purchaser (or the person presented by the purchaser) to use the handbag of the new product.

From the above request, the method of introducing the handbag of a new product to “specific members” such as “member” or “person who has purchased our product in the past” is not intended by the product provider. . On the other hand, in the method of “advertising to an unspecified majority”, a person who does not know the origin at all may purchase a product, so that the possibility that the above-mentioned request from the product provider is not fulfilled increases. For example, there is a possibility that a person who does not actually use the purchased product may purchase it, such as "purchase for speculative purposes assuming that a premium will be added in the future".

In particular, in electronic commerce, the appearance and form of the purchaser are completely unknown (of course, even if it is sold at an actual store, it cannot be refused to sell it because it is not a woman / you are not young, etc.). Don't do that, but you don't bother to go to the store, so the figure and shape aren't a problem.) It should be noted that the purpose of inputting the motive or the like for purchasing a product through the use terminal device when purchasing the product does not make use of the advantage of electronic commerce that "purchase is easy and easy".

It should be noted that, as for “article-based merchandise, the offer of the merchandise provider is not reflected in buying and selling as the merchandise is the best selling merchandise”.
The essence of this is a matter of course given the common sense of business that prices are determined by the relationship between supply and demand. However, in e-commerce, the advantage that "products can be provided at a low price without an intermediary company" is an advantage of top-selling products (products that are very high in demand and supply is low) for both product providers and consumers ( It may not be utilized even for those who actually use the product.

Therefore, an object of the present invention is to provide the above (1)
Solving the problem (2), that is, without giving a disadvantage to both the product provider and the user (consumer),
An object of the present invention is to provide an electronic commerce system and a merchandise purchase order management server capable of realizing appropriate electronic commerce using benefits.

[0021]

In order to achieve the above object, an electronic commerce system according to the present invention includes a terminal device operated by a user via a network and a service site for receiving a product purchase request from the user. Is an electronic commerce system connected to a product purchase order management server, wherein a user inputs to the terminal device that he / she wants to purchase a certain product, and the product purchase request for the product is sent to the product purchase The merchandise purchase order management server transmits to the order management server, the merchandise purchase order management server uses the privilege information for the user when a predetermined condition is satisfied according to the merchandise related to the merchandise purchase request transmitted from the use terminal device. Transmitting to the terminal device, the user receives the privilege information transmitted from the product purchase order management server by the use terminal device, The device inputs whether or not to use the privilege represented by the privilege information, transmits privilege use presence / absence information indicating the input contents to the product purchase order management server, and the product purchase order management server It is characterized by receiving the privilege use presence / absence information transmitted from the device.

[0022] In this specification, "privilege" means a right to purchase a special product such as a new product or a limited sale product, a discount on a product that a user wants to purchase, and the like. Refers to special treatment.

In the electronic commerce system of the present invention, the user inputs to the terminal device that he / she wants to purchase a certain product,
The product purchase request for the product is transmitted to the product purchase order management server. The product purchase order management server transmits the privilege information for the user to the use terminal device when a predetermined condition is satisfied according to the product related to the product purchase request transmitted from the use terminal device. That is, the privilege is notified to the user. Then, the user receives the privilege information transmitted from the product purchase order management server by the use terminal device. Then, the user inputs whether or not to use the privilege represented by the privilege information to the use terminal device, and transmits privilege use presence / absence information indicating the input content to the product purchase order management server. The product purchase order management server receives the privilege use information transmitted from the use terminal device. As a result, the merchandise purchase order management server can determine whether or not to provide the user with the privilege based on the privilege use presence / absence information.

As described above, according to this electronic commerce system, immediately when a user inputs to the terminal device that he / she wants to purchase a certain product, the user is only required to satisfy a predetermined condition in accordance with the product. Benefits can be provided to users. Therefore, disadvantages are given to both a product provider who sells a product using the product purchase order management server and a user (consumer) who operates a terminal device and purchases a product from the product provider. Instead, appropriate e-commerce using the benefits becomes possible.

According to the present invention, for example, in a virtual shop that sells a handbag as a product, the following settings are made.

(1) Handbags for old products are listed in the product list as usual.

(2) The handbag of a new product is not listed in the product list, that is, it is not displayed even if any site is accessed. It is assumed that the handbag of the new product is similar to the old product in terms of design / function, the price is almost the same as or slightly lower than that of the old product, and the grade of the material is higher than that of the old product.

(3) Only when the user inputs a purchase request for the old product handbag and the new product handbag is in stock, the new product handbag can be introduced to make an alternative purchase to the old product handbag. I do.

According to such a setting, if there is no stock of the new product handbag, the new product handbag is not introduced, so that the user purchases the old product handbag and is provided to the user. No problem arises for the person. When there is a stock of the new product handbag, the user can purchase a product (new product) having a higher grade than the old product to be purchased at almost the same or slightly lower price. In addition, the provider can introduce the new product's handbag only to the user who has entered the purchase request for the old product's handbag, so that the person who wants to purchase the handbag (the person who actually uses the handbag, Only presumed to be almost the same). Therefore, appropriate electronic commerce using the privilege can be performed.

Further, the merchandise purchase order management server of the present invention is connected to a user terminal device operated by a user via a network, and forms a service site for receiving a merchandise purchase request from the user on the network. An order management server is characterized by the following items (A), (B), and (C).

(A) In response to a service data request command transmitted from a use terminal device, when a user inputs that a certain product is to be purchased, a product purchase request relating to the product is sent to the product purchase order management server. Means for transmitting a product purchase request to be transmitted, receiving the privilege information transmitted from the product purchase order management server in response to the product purchase request, and determining whether the user uses the privilege represented by the privilege information; A service for transmitting service data including a program code constituting a privilege use presence transmitting means for transmitting the privilege use presence / absence information representing the input content to the product purchase order management server when inputting, to the use terminal device; Data transmission means is provided.

(B) According to the product related to the product purchase request transmitted from the use terminal device by the product purchase request transmission means, when a predetermined condition is satisfied, the privilege information for the user is transmitted to the use terminal device. And a privilege notifying unit for transmitting to the user.

(C) There is provided a privilege use presence / absence receiving means for receiving the privilege use presence / absence information transmitted from the use terminal device by the privilege use presence / absence transmission means.

In the product purchase order management server of the present invention,
The service data transmitting means transmits service data including a program code to the terminal device in response to the service data request command transmitted from the terminal device. The program code includes a product purchase request transmitting means for transmitting a product purchase request relating to the product to the product purchase order management server when the user inputs that the user purchases a product, and responding to the product purchase request. Receive the privilege information sent from the leverage product purchase order management server,
When the user inputs whether or not to use the privilege indicated by the privilege information, a privilege use presence / absence transmitting means for transmitting privilege use presence / absence information indicating the input content to the product purchase order management server is configured.

As a result, when the user inputs to the terminal device that he / she wants to purchase a certain product, the product purchase request transmitting means transmits a product purchase request for the product to the product purchase order management server. In the merchandise purchase order management server, when the privilege notifying unit satisfies a predetermined condition according to the merchandise related to the merchandise purchase request transmitted by the merchandise purchase request transmitting unit of the use terminal device, the privilege for the user The information is transmitted to the use terminal device. That is,
Notify the user of the privilege. Then, the user receives the privilege information transmitted from the product purchase order management server by the use terminal device. Then, when the user inputs whether or not to use the privilege represented by the privilege information to the use terminal device, the privilege use presence / absence transmission means transmits the privilege use presence / absence information indicating the input content to the product purchase order management server. Send to In the product purchase order management server, the privilege use presence / absence receiving means receives the privilege use presence / absence information transmitted from the use terminal device. As a result,
The merchandise purchase order management server can determine whether or not to provide the privilege to the user based on the privilege use presence / absence information.

As described above, according to the merchandise purchase order management server, immediately after the user inputs to the terminal device that he / she wants to purchase a certain merchandise, a predetermined condition is satisfied according to the merchandise. Only the user can be offered a privilege. Therefore, disadvantages are given to both a product provider who sells a product using the product purchase order management server and a user (consumer) who operates a terminal device and purchases a product from the product provider. Instead, appropriate e-commerce using the benefits becomes possible.

In the merchandise purchase order management server according to one embodiment, the service data further starts timing from the time when the privilege information is received, and determines whether or not the user uses the privilege represented by the privilege information. If the user does not input the information within a predetermined time, the program includes a program code constituting a privilege use presence / absence determining means for determining that the user does not use the privilege.

In the merchandise purchase order management server according to the embodiment, the program code included in the service data transmitted by the service data transmitting means to the terminal device starts timing from the time when the privilege information is received. If a user does not input within a predetermined time whether or not to use the privilege indicated by the privilege information, a privilege use presence / absence determination unit configured to determine that the user does not use the privilege is configured.

As a result, when the user does not input within a predetermined time whether or not to use the privilege represented by the privilege information from the time of receiving the privilege information, the privilege utilization presence / absence representing “no privilege utilization” is obtained. Information is transmitted to this product purchase order management server (timeout process). Therefore, privilege management becomes easy in the product purchase order management server.

For example, if the right to purchase a hot-selling product (a product with high demand) is set as a privilege, and if the user who receives the privilege information can use the privilege indefinitely, the product provider side Then, it is necessary to secure (temporarily hold) the top selling products for the user indefinitely. In such a case, when the user does not finally use the privilege, the best selling merchandise may be left unsold. On the other hand, if the time-out process is performed on the user terminal device side as described above, the merchandise purchase order management server side can delete the temporary holding of the hot selling product for the user. Therefore, the hot-selling product can be promptly provided for other users, and a situation in which the hot-selling product remains unsold can be avoided.

In one embodiment, the product purchase order management server comprises:
It is further characterized by the following (D).

(D) The timer starts from the time when the privilege information is transmitted to the use terminal device, and when the privilege use presence / absence information is not received from the use terminal device within a predetermined time, the privilege by the user is used. A privilege use prohibition means for prohibiting the use of the service.

In the merchandise purchase order management server of this embodiment, timing starts when the privilege information is transmitted to the use terminal device, and receives the privilege use presence / absence information from the use terminal device within a predetermined time. If not, the privilege use prohibiting means prohibits the user from using the privilege. Therefore, after that, the "use of privilege" is
Is received, the use of the privilege by the user is prohibited. In this case, the terminal device side modifies the program code of the service data (particularly, a time for determining that the user does not use the privilege) to perform an operation that illegally acquires the privilege. This can be prevented on the merchandise purchase order management server side.

In one embodiment, the product purchase order management server comprises:
Further, the present invention is characterized by the following (E).

(E) When the privilege use presence information transmitted by the privilege use presence / absence transmission means indicates that the privilege use is available,
A product purchase request deleting unit that deletes a product purchase request related to the product transmitted by the product purchase request transmission unit;

For example, the privilege notified to the user from the product purchase order management server is the right to purchase a new product or a limited sale product instead of the product related to the product purchase request transmitted from the use terminal device. Is provided.

In the merchandise purchase order management server of this embodiment, if the privilege use presence information transmitted by the privilege use presence transmission means indicates the use of privilege, the commodity purchase request deletion means is operated by the commodity purchase request transmission means. Delete the transmitted product purchase request for the product. Therefore, according to the merchandise purchase order management server, a new merchandise or a limited sale merchandise can be promptly provided to the user instead of the merchandise related to the merchandise purchase request. On the other hand, the user does not need to bother to input the request to cancel the product purchase request.

In one embodiment, the product purchase order management server comprises:
Further, the present invention is characterized by the following (F).

(F) When the privilege information is transmitted to the use terminal device, a privilege issue number subtracting means for subtracting the issueable number of the privilege by the number issued by the privilege information is provided.

For example, it is assumed that the privilege notified to the user from the product purchase order management server has a limited number of issuances, such as provision of an article-based product.

In the merchandise purchase order management server of this embodiment, when the privilege information is transmitted to the use terminal device,
Privilege issue number subtraction means subtracts the issueable number of the privilege by the number issued by the privilege information. Therefore, by issuing the privilege within the range of the issuable number, it is possible to prevent a situation in which the privilege with the limited number of issuance is excessively issued. In particular, even in the case where a plurality of users access the service site configured by the product purchase order management server at the same time (product purchase request), the actual number of issued benefits does not exceed the limit. This makes it possible to appropriately manage the number of issued benefits.

It should be noted that when a user who has issued a privilege does not use the privilege, for example, when receiving privilege use presence / absence information indicating no privilege use from the user terminal device, or when the privilege is prohibited by the privilege use prohibiting means, When the use of the privilege is prohibited, it is desirable to return the number of the privilege that can be issued to the value before the subtraction at that time. This is for appropriately managing the number of issued benefits.

In one embodiment, the product purchase order management server comprises:
Further, the present invention is characterized by the following (G).

(G) When the privilege information is transmitted to the use terminal device, there is provided a product stock number subtracting means for subtracting the stock number of the product related to the product purchase request by the number of purchases by the product purchase request.

In the merchandise purchase order management server of this embodiment, when the privilege information is transmitted to the use terminal device,
The product inventory subtraction means subtracts the inventory of the product related to the product purchase request, which is the premise of the privilege notification, by the number of purchases based on the product purchase request. Therefore, even when a plurality of users access the service site configured by the product purchase order management server at the same time (product purchase request), the number of products actually purchased exceeds the number of products in stock. Disappears. This makes it possible to appropriately manage the number of items in stock.

When the product purchase request deletion means deletes the product purchase request in order to use the notified benefit, the user returns the stock quantity of the product to the value before the subtraction at that time. It is desirable. This is for appropriately managing the stock quantity of the product.

[0057]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in more detail with reference to embodiments.

FIG. 1 shows an overall configuration of hardware constituting an electronic commerce system according to an embodiment of the present invention.

In this electronic commerce system, a user terminal device 500 operated by a user, a server 100 forming a virtual shop introduction site as a service site, and a handbag store site are formed via a network (Internet) 30. A server 200, a server 300 constituting a music content store site, and a server 400 constituting an artist-only site are connected. In this embodiment, these servers 100, 20
0, 300, and 400 constitute a merchandise purchase order management server as a whole. The terminal device 500 is connected to a general public line 31 and further connected to a network 3 via a server 600 constituting an Internet connection service company.
Connected to 0. Reference numeral 800 denotes a server forming a credit company on the network, and 900 denotes a server forming a transport company on the network.

In the servers 100, 200, 300, 400 and the use terminal device 500, 110, 2
10, 310, 410, and 510 are control units, and 120 and 22.
0, 320, 420, and 520 are storage devices;
0,530 is a timing device, 150,250,350,45
Reference numerals 0 and 550 indicate communication devices. The use terminal device 500 is further provided with an input device 560 for the user to make various inputs and an output device 570 for displaying various information.

The storage device 120 in the server 100 constituting the virtual shop introduction site stores a virtual shop database VShopDB shown in FIG. Server 20 that constitutes a handbag store site
0 stores the product list database ItemDB, the privilege list database SpItemDB, and the delivery management database SdI shown in FIGS.
temDB and a payment management database PayDB are stored. Server 3 that constitutes a music content store site
00 in the storage device 320. The artist list database ArtlistDB shown in FIGS.
A product list database TitleDB, a benefit list database SpItemDB, and a benefit point management database SPointDB are stored. The storage device 42 in the server 400 constituting the artist-only site
0, the passcode database Pass shown in FIG.
CDB is stored. The storage device 520 in the use terminal device 500 stores various variable areas CCN shown in FIG.
o, Adr, SPPoint, information storage area StoreAr
ea is stored.

In the following description, for simplicity, a site and a server constituting the site are represented by the same reference numerals. Similarly, a company and a server constituting the company are represented by the same reference numerals. The database is abbreviated as “DB” as appropriate.

The virtual shop introduction site 100
This site manages (provides information on) site addresses (network addresses). That is, the virtual shop information accessed (requested) via the network 30 is presented from the user terminal device 500 operated by the user, and the handbag store site 200 and the music content store site 300 stored in the storage device 120 are provided. The service data including the site address such as is provided (transmitted to the use terminal device).

Here, the service data (the coined word in this description) is specifically, HTML (Hyper Text)
t Markup Language) A script (a text describing a processing procedure) in which a display content to provide information and various data related to the display, such as a file, and a control content for the input / output device are described in a prescribed data format. ) Means file. The actual code (actual program code) for controlling the input / output device exists in browser software (application software for browsing / displaying service data) in a terminal device in a real system, or a server (server for providing information). , And may also exist on another server.) The program code existing in the server is processed in various and complicated forms, such as acquiring the program code before executing a certain script. Will be. In addition,
Since the present invention does not directly relate to how the service data is displayed and controlled on the user terminal device side, in this embodiment, the service data is stored in the actual code (control of the actual code) for the input / output device. Program code). That is, the virtual shop introduction site 100 and the service server handbag store site 200 and music content store site 300 provide information when a user (use terminal device 500) accesses (sends a request to) service data. In addition to the display contents to be displayed and various data codes related to the display, the control contents for the input / output device are transmitted. In the use terminal device 500, the service data transmitted from the server device is stored in the storage device 520 (variable StoreArea in FIG. 25) in the use terminal device 500.
And execute the code part of the service data.

Further, the handbag shop site 200 is a site that is introduced on the virtual shop introduction site (the site address is provided with information) and can be purchased on the net for handbags. Similarly, the music content store site 300 is a site introduced on the virtual shop introduction site where a music CD can be purchased online.

The artist-only site 400
Passcode (ID required to access artist-only site 400) at the time of special privilege issuance control for music CD online purchase processing at music content store site 300
Music content store site 300 to obtain / register
A site (server) that manages passcodes and is accessed more.

This site (server) is connected to the Internet 30. Therefore, the user (user equipment) accesses this site with the passcode that has been obtained legally (obtained by special privilege, of course, officially obtained), so that the artist-specific site 40 can be accessed.
It is possible to browse (obtain) information in 0 (information on a certain artist). However, the site (server / network address) accessed by the user and the site (server / network) accessed by the music content store site 300
(Network address) is logically different (even if the access is to the same server device, the access content is different). The latter access method is not open to the general public (user), that is, only to the trading company (site),
It is customary.

The credit company 800 and the transport company 9
Reference numeral 00 denotes a company (server) for performing electronic (net) processing of a payment process from a product purchaser and an order to ship a product to the product purchaser, which are generated in the handbag store site 200 and the music content store site 300. . In the present embodiment, these companies 800 and 900 merely perform electronic (net) processing instead of artificial slip processing. As will be described later, the credit card No. is output to the credit company 800 and the transfer process is entrusted, and the shipping destination and the product name are output to the transport company 900, and the product shipping process is entrusted. Absent.

Also, the Internet connection service company 6
00 is the terminal device 5 via the general public line 31.
00 is a server that enables connection to the Internet.

The terminal device 500 is connected to the Internet 31 such as a personal computer.
Is an information device that can access various service sites on the Internet via the Internet.

The above is the outline of the hardware constituting the electronic commerce system of the present embodiment.

Next, control contents of the electronic commerce system will be described.

The virtual shop introduction site 100 (site address “eshop”)
... co. jp / list / ”), the virtual shop introduction site 1 from the user terminal device 500
00, a “service data transmission request” shown in FIG. The “service data transmission request” is accompanied by the network address of the terminal device 500 and requests transmission of service data to the address.

Then, the virtual shop introduction site 1
00, the virtual shop introduction site 100 sends a response to the “service data transmission request”
The program code shown in FIG.
6 (b), the contents of VShopDB, and
The display data shown in FIG. 30 or FIG. 35 is transmitted.

In the use terminal device 500, these are shown in FIG.
The information storage area StoreA in the storage device 520 indicated by
The control unit 510 receives (stores) the program code included in the service data and executes the control of the program code included in the service data. However, it may be considered as browser software existing in the control unit 510).

Control contents of the program code of the service data distributed from the virtual shop introduction site 100 (execution is performed in the use terminal device 500) will be described with reference to FIG.

According to the program code included in the service data, first, a local variable PG indicating a display page number is initialized (one-value substitution) (S100).

Next, the contents of the page of the variable PG are stored in the display data stored in the information storage area StoreArea and in the variable VShopDB (variable name Vsho).
The pDB is actually an area name in the storage device 120. When the data code is transmitted as service data and is stored in the information storage area StoreArea, the location where the data is stored is also referred to as pDB. For convenience, they are described as the same variable name. Please note that in this case,
The same applies to the following description. ) Stored in the virtual shop site address (NetAd)
Display processing for one page is performed using a data code such as r) (S101). In the present embodiment, as shown in FIG. 30, since the display processing is performed as three data per page, for example, when the variable PG = 2, VShopD
B [4] to VShopDB [6] are displayed.

Next, an input device 5 such as a keyboard or a mouse
From 60, it is checked whether or not a specific area (a display object indicating the next page or the like) displayed and output on the output device 570 in the previous step has been input. First, it is checked whether or not the next page has been designated. (S102). If the next page is designated, the last page (the number of registered shops, that is, the MAX value of the data is stored in the variable VC, so 1 is added to the quotient obtained by dividing VC-1 by 3). It is checked whether the value is the last page (S103). If it is the last page, nothing is done and the process proceeds to the input check step (Lp1). If it is not the last page, the variable PG is incremented (S10).
4) The process proceeds to the page display processing step (S101) indicated by the variable PG.

If it is determined in step 102 that the next page has not been designated, it is next checked whether or not the previous page has been designated (S105). Here, if the previous page is designated, it is checked whether or not it is the first page (S106). If it is the first page, nothing is done and the process proceeds to the input check step (Lp1). If not, the variable PG is decremented. Later (S107), the display processing step of the page indicated by the variable PG (S101)
Move to.

Further, if the previous page is not designated in step 105, the displayed shop is designated (FIG. 3).
As shown in FIG. 0, it is determined whether or not the shop has been designated by clicking the shop name display area or the like) (S10).
8). If the shop has not been designated, the process goes to the input check step (Lp1) without doing anything. If the shop has been designated, the site address of the designated shop is accessed (S109), and the process ends. Yes (end).

The site address of the designated shop is stored in the virtual shop DB (VShopDB).
The value stored in NetAdr at the value of the value obtained by multiplying the variable (PG-1) by 3 and the shop display order of the designated area is added.

Further, “accessing the site address” in step S109 means that the contents of the information storage area StoreArea in the storage device 520 of the terminal device 500 are stored in the service data of the site address to be accessed. With the service data.

For example, when the cursor 80 is put on the “XXX handbag store” display 81 on the display screen of FIG. 30 and a mouse (not shown) is clicked, the terminal device 500 is used.
26, a “service data transmission request” shown in FIG. 26C is transmitted to the handbag store site 200.
Then, as will be described in detail later, handbag shop site 2
Under the control of the control unit 210 of 00, display data or the like representing the display screen of FIG. 31 is transmitted from the handbag store site 200 to the use terminal device 500 as a reply to the “service data transmission request”. Similarly, “YYY music content store” display 82 on the display screen of FIG.
When the mouse 80 (not shown) is clicked on and the mouse 80 (not shown) is clicked, the “service data (artist list, product list) transmission request” shown in FIG. Is sent. Then, as will be described later in detail, the “service data (artist list, artist list,
Display data or the like representing the display screen of FIG. 36 is transmitted from the music content store site 300 to the use terminal device 500 as a reply to the “transmission request of the product list).

Therefore, when "processing is completed (end)" after step S109 in FIG. 2, the display screens in FIGS. 30 and 35 are erased and new service data is stored in the information storage area StoreArea. 31 and 36 are displayed.

Next, the control contents of the control unit 210 of the handbag shop site 200 will be described with reference to FIGS.

The control unit 210 is different from the control contents of the control unit 110 of the virtual shop introduction site 100 (only controls the distribution of service data in response to the request for service data). In addition to the service data distribution control according to the
Various requests for product purchase output from 00 /
Controls output commands.

Specifically, first, it is checked whether or not the request (command) from the terminal device 500 is a service data transmission request (S150). Here, when the request (command) is a service data transmission request, a response to the “service data transmission request” is sent from the handbag store site 200 to the use terminal device 500 as described below in FIG. To FIG. 10, the contents of ItemDB and SpItemDB shown in FIG. 27, and FIGS.
The display data indicated by No. 4 is transmitted (S151). Then, a request waiting step from the use terminal device 500 (S
Return to 150).

Next, if the request from the terminal device 500 is not a service data transmission request in step S150, the request (command) is a privilege use presence / absence notification indicating whether or not a privilege is used. Check whether or not (S
152). It should be noted that the specific data accompanying the notice of the use of the privilege is described in the “notification of the use of the privilege” column in FIG. Here, if the request (command) is a privilege use presence / absence notification, an entry 5 described later is used.
Move to (FIG. 5).

Further, if the request (command) is not a privilege use notification in step S152,
It is checked whether or not the request (command) is a notification (purchase notification) regarding product purchase (S153). The specific data accompanying this purchase notice is described in the “purchase notice” column in FIG. Here, if the request (command) is not a notification related to the purchase of a product, a request waiting step from the use terminal device 500 (S1)
Return to 50).

Next, in step S153, if the request (command) is a notification regarding the purchase of a product, the presence or absence of the stock of the purchased product is determined by a product list DB (Item).
The variable (area) StockN of DB) is checked and confirmed (S154). Here, if there is no product stock, predetermined error processing (S155) is performed and
The process returns to the request waiting step starting from 00 (S150).

Note that the purchaser side and the goods provider side always have 1
In the case of one-to-one correspondence, it is also possible to perform processing such as not outputting a product with no inventory at the time of transmitting service data. However, since the start entry in FIG. 3 can be accessed by a plurality of people at the same time, after the service data is transmitted from the site 200 to a certain use terminal device 500, the service terminal device (user) 500 actually transmits the service data. By the time the purchase request is output, another person may have purchased the same product and may have zero inventory. Therefore, the error processing (S15
In 5), at a minimum, a notification such as "it takes time to ship because there is no stock" is sent to the purchaser. Although various contents of the error processing (S155) are conceivable, they are not directly related to the present invention, and thus detailed description is omitted.

Returning to the main subject, in step S154, if the product inventory exists, it is determined whether the “notification on product purchase” is related to the purchase of a product with a privilege by checking the variable SpItemN of the product list DB (ItemDB). A check is made to determine (S156). The “product with privilege” refers to a limited product with a lower purchase price and higher quality / material than the product that the purchaser tried to purchase.

If the “notification on product purchase” relates to a product with a privilege (YES in S156), whether the purchaser has already purchased the privilege is determined by the variable CCNo in the privilege list DB (SpItemDB). Then, the credit card No. registered in is checked to make a determination (S157). In the present embodiment, the purchaser is specified by the credit card No. in the subsequent control for convenience, but the method of specifying the purchaser is not limited to this method.

If the purchaser is a person who has never purchased a privilege in the past (NO in S157), the presence or absence of the privilege product is checked (S158). Here, if there is a stock of the privilege product, the privilege notification processing described below (S162 to S162)
Perform 4). In this embodiment, the reason why the privilege notification process is limited to “people who have never purchased a privilege in the past” is as follows.
The reason is that, since the handbag as a privilege product is an article-type product with a limited quantity, "uneven distribution of the opportunity to purchase the privilege product" is eliminated. This limitation may be canceled according to the type of privilege product.

In the privilege notification processing, first, a provisional registration processing of merchandise and privilege purchase is performed (S162). This provisional registration process for purchase of goods / privileges is performed by temporarily securing purchased goods (product list DB: I
The decrement of the variable StockN in the temDB) and the provisional reservation of privileged products (privilege list DB: SpItem)
The variable StockN in the DB is decremented and the purchaser of the privilege product is temporarily registered (privilege list DB: SpItemDB).
(The credit card number of the purchaser is stored in the variable CCNo). Subsequently, the purchaser (the use terminal device 500) is notified of the privilege information (privilege notification) (S16).
3) At this point, control to start timing is performed (S16).
4). The specific data accompanying the privilege notification is described in the “privilege notification” column in FIG. After execution of these steps S162 to 164, step S15
It returns to 0 and waits for the notice of the privilege use presence from the use terminal device 500. However, in step S150, as described above, there may be a notification from a terminal device other than the use terminal device 500.

[0097] If the "notification regarding product purchase" is not related to a product with a privilege in step S156, if the purchaser is a person who has already purchased the privilege in step S157, the stock of the privilege product is further reduced in step S158. If not, the above-described privilege notification processing (S162 to S162)
164), the purchase processing of the product is performed as it is (S159 to S161). That is, first, the registration processing of the product purchase (product list DB: variable St of ItemDB)
ockN is decremented) (S159), and then
For the purpose of merchandise shipping / payment procedures, the merchandise price, shipping address, credit card No., etc. are stored in the credit company server 800,
After the output to the transportation company server 900 (S160), the product purchaser (the use terminal device 500) is output (notified) to the effect that the product purchase is completed (S161).

Here, the variables / databases (areas are reserved) stored in the storage device 220 of the handbag shop site 200 shown in FIG. 19 and FIG.

[0099] The product list DB (ItemDB) is a database in which a product list handled by online sales is managed. This product list DB (ItemDB)
In the table, the product name (Name) and product stock (Stock)
N) and the like are stored for each product. In the column of “type”, “constant” means a value (content) that is uniquely determined when the database is created, that is, when a product is registered, and the control shown in the present embodiment is defined. Means a variable (storage area) that does not change. On the other hand, “variable” means a variable (storage area) whose value (content) changes by the net sales processing, that is, the control shown in the present embodiment. The meaning of these constants / variables is basically the same for the following databases.

Also, the privilege list DB (SpItemD)
B) means the product name (Name) and product stock (St) of the privilege product that can be purchased as a substitute only when a certain product is purchased.
ockN) is stored in the database. In the present embodiment, for convenience, there is only one privilege product. Note that the variables and constants are the same as in the above-described product list DB.

Finally, the shipping management DB (SdItemD)
B), the payment management DB (PayDB) is subsequently output from the credit company server 800 or the transport company server 900 for the processing consignment to the credit company server 800 or the transport company server 900 in step S160 described above. It is a database that manages information such as "delivered goods" or "transfer (payment processing) completed". These shipping management DBs (SdItemD
B) Since the payment management DB (PayDB) is not directly related to the present invention, detailed description is omitted.

Returning to the main subject, in step S152, if the request from the use terminal device 500 is a privilege use presence / absence notification, the process shifts to a control process shown in FIG.

In this control process, first, the time measurement started in step S164 in FIG. 3 ends (S180).
Here, the elapsed time from step S164 to step S180 is substantially equal to the privilege information of the user (the user terminal device 5).
00)), and corresponds to the response time from when the user (use terminal device 500) outputs a privilege use presence / absence notification. As will be described later, this response time is a target for determining whether or not the privilege purchase request has been made within a predetermined time (that is, whether or not the time has expired).

However, whether or not a privilege purchase has been requested within a predetermined time is also carried out on the use terminal device 500 side (more precisely, in the program code of the service data) described later. And why
The reason for processing in this server (handbag shop site 200) is slightly different. The "time-out check" in this server is rather intended to confirm "whether the purchase is an unauthorized privilege purchase".

For example, the use terminal device 500 is generally a personal computer having published specifications (standard architecture). That is, the “time-out check” on the use terminal device 500 side naturally means that the use terminal device 50
It means that it is controlled by the timer 530 within 0,
The setting of the timer 530 can be easily changed by a person who understands a little about the internal structure of the personal computer. In the present embodiment, as shown in FIG. 33, it is desired that the request is made within a maximum of 600 seconds (10 minutes).
If you work on 30, you can change it in 1 year or 10 years. Therefore, from the viewpoint of preventing the privilege from being illegally acquired, it is not very meaningful.

Since this processing (“time-out check” on the server side) is intended to check for impropriety as described above, the criterion for checking should not be set too strictly. For example, the criterion of "never give a privilege purchase because 10 minutes have passed for 1 second" is severe for ordinary users. Rather, for example, it should be considered as a means of solving “the problem of securing stock (temporary registration) when there is no notification of the privilege use even after one day has elapsed.” This is because the more novice users (who have never purchased products on the Internet), the longer it takes to make a decision, and the last minute to decide on a purchase, or due to an error in the communication line, etc. This is because it is necessary to assume that the terminal device goes down (the server cannot be accessed).

Returning to the main subject, next, a notification from the use terminal device 500 indicates a privilege purchase request (that is, “special privilege use available”).
If not (NO in S181) and the notification from the use terminal device 500 is a privilege purchase request (S1
If the time has expired (YES in S81), the time has expired (Y in S182)
ES) deletes the temporary registration of the privilege purchase (privilege list DB:
The variable StockN of SpItemDB is incremented, and the privilege list DB: the variable CCNo of SpItemDB
(Delete the storage of the purchaser's credit card No.) (S184). Conversely, if the notification from the use terminal device 500 is a privilege purchase request (YES in S181) and the time has not expired (NO in S182), the temporary registration of the (source) purchased product is deleted (product List DB: ItemDB
(Increment of the variable StockN) (S18)
3).

Thereafter, the process proceeds to entry 1 in FIG.
After outputting the product price, shipping destination, credit card No, etc. to the credit company server 800 and the transport company server 900 (S160), the product purchaser (the use terminal device 500)
Is output (notified) that the purchase of the product is completed (S16)
1).

Next, the control contents of the program code of the service data distributed from the handbag shop site 200 (the execution is performed in the use terminal device 500) will be described with reference to FIGS.

FIGS. 6 and 7 show the control contents relating to the product selection screen illustrated in FIG.

First, a local variable PG meaning a display page number is initialized (one-value substitution) (S200).

Next, the contents of the page of the variable PG are displayed on the output device 570 (S201). Specifically, the display data stored in the information storage area StoreArea [] and the data code such as the name (Name) of a net-purchasable product stored in the variable ItemDB [] are used. Then, display processing for one page is performed.

Next, an input device 5 such as a keyboard or a mouse
From 60, it is checked whether or not an input for designating a specific area (a display object indicating “next page”) in the product selection screen displayed on the output device 570 in the previous step has been made. First, it is checked whether or not the purchase is specified (S202). This purchase designation is performed by placing the cursor 80 on the display object 83 indicating “purchase” and clicking a mouse (not shown). Here, when the purchase is designated, the entry 1 described later is used.
0 (FIG. 8).

Next, if the purchase is not designated in step S202, it is checked whether or not the next page is designated (S203). Here, when the next page is designated, it is checked whether or not the page is the last page (S204). As a reference for this check, a variable IC storing the number of products, that is, the MAX value of data is used. If it is the last page, the process goes to the input check step (Lp2) without doing anything. If it is not the last page, the variable PG is incremented (S20).
5) The process proceeds to the display processing step (S201) of the page indicated by the variable PG. If it is determined in step 203 that the next page has not been designated, it is next checked whether or not the previous page has been designated (S206). Here, if the previous page is designated, it is checked whether or not it is the first page (S207), and if it is the first page, nothing is done and the input check step (Lp2) is performed.
If it is not the first page, the variable PG is decremented (S20
8) The process proceeds to the display processing step (S201) of the page indicated by the variable PG. Further, in step 206,
If the previous page has not been designated, it is checked whether or not the displayed product has been designated (S209). here,
If no product is specified, the process proceeds to the input check step (Lp2) without doing anything. On the other hand, when the product is specified, a new display window is generated and displayed for the detailed content of the specified product (S210), and the process proceeds to the input check step (Lp2). In step S210, it is necessary to accurately perform processing such as whether or not a product detail display window has already been generated, but the detailed description is omitted because it is not directly related to the content of the invention.

Next, the contents of the control when the purchase is specified in step S202 will be described with reference to FIG.

FIG. 8 shows the control contents related to the product purchase screen illustrated in FIG.

First, the content of a product designated for purchase (product list DB: variable Name, Price, etc. of ItemDB)
Is displayed on the output device 570 (S250). Next, in the storage device 520 of the use terminal device 500, a variable CCNo for storing credit card No data, and a product sending destination data in various variable areas secured separately from the service data storage area (StoreArea). It is checked whether or not data is already stored in the variable Adr for storing (S251). In these variable areas, data is stored when steps S257 and S259 described later are executed at least once. Here, if data is stored in these variable areas, the contents are displayed in an input field (S252).

Note that the data storage area of the credit card No. and the product shipping destination is the storage area of the service data (St).
The reason that the personal information is set outside (oreArea) is that even when processing other service data (for example, accessing the music content store site 300 described later), the personal information is set (past input). This is to make it available (so that it is not necessary to re-enter it). That is, in order to realize the above, personal (customer) data (variable CC) for electronic commerce between a plurality of sites is required.
No., Adr, etc.), the method of acquiring personal data contents in the code part of service data, etc.
Arrangements (regulations) need to be made.

Next, an input device 5 such as a keyboard or a mouse
From 60, it is checked whether or not an input for designating a specific area (a display object indicating “payment” or the like) is made in the product purchase screen displayed on the output device 570 in step 250. First, it is checked whether or not the settlement is specified (S253). This payment is designated by placing the cursor 80 on the display object 84 indicating “payment” and clicking a mouse (not shown). Here, when the settlement is specified, the variables CCNo and Ad
It is checked whether personal data necessary for purchasing a product such as r on the Internet is set (S254). Here, if the necessary personal data is set, the purchase notification is sent from the terminal device 500 to the handbag shop site 200 using the information on the product such as the product name to be purchased and the personal data such as the credit card No as parameters. Output (S25
5), end the processing. If the personal data required for purchasing the goods such as the variables CCNo and Adr is not set, the process proceeds to an input check step (Lp3) to prompt the user to input the necessary data.

Next, if no settlement is specified in step S253, the credit card No is input (S25).
6) or whether the destination is input (S258).
If neither of the inputs is made, the process proceeds to an input check step (Lp3). On the other hand, in the case of either input, the input content is replaced with the corresponding variable (CC
No or Adr), and control to display in the input field is performed (S257, S259). Thereafter, the process proceeds to an input check step (Lp3).

Next, FIG. 9 shows a case where a privilege notification is given.
FIG. 34 illustrates control contents relating to the privilege product selection screen illustrated in FIG. 33.

First, the contents of the purchased merchandise and the target privilege merchandise are displayed on the output device 570 (S300), and at this point, control to start timing is performed (S301).

[0123] The purpose of the above-mentioned timing is, as described above, if the purchase of the privilege is not decided within the time, automatically.
This is because the processing is performed assuming that the privilege is not purchased. This timing is performed by the timing device 5 provided in the use terminal device 500.
30.

Since the MAX time up to the time limit (time out) of the time measurement also depends on the type of privilege, FIG.
As described in the “Privilege Notification” column in 7 (d),
Handbag store site 2 as a parameter for privilege notification
00 has been transmitted.

In addition, it is more convenient for the user to count down the "waiting time" on the display screen in units of one second, for example, along with the timing.

Next, an input device 5 such as a keyboard or a mouse
From 60, it is checked whether or not an input for designating a specific area (a display object indicating “change”) in the display screen displayed on the output device 570 in step 300 has been made. First, it is checked whether or not a change has been designated (S302). This change is designated by placing the cursor 80 on the display object 86 indicating "change" and clicking a mouse (not shown). Here, if there is a change designation, the handbag store site 200 is notified of the alternative purchase of the privilege product (S303), and the process is terminated.

[0127] Also, "as is" indicating that the privilege is not purchased
If specified (NO in S304), or 1
In the case of “time out” in which the user has not made a decision even after waiting for 0 minutes (YES in S305), the user purchases the original product requested for purchase without purchasing the privilege product to the handbag store site 200. Is notified (S306), and the process ends. The designation "as is" is made by moving the cursor 80 to the display object 85 indicating "as is" and clicking a mouse (not shown).

Note that "as is" designation (YE in S304)
S), and the time has not expired (N in S305)
O) In the case, the input check step of the user (S30)
Go to 2).

When the user terminal device 500 notifies the handbag store site 200 that the above-mentioned privilege product is to be purchased as a substitute (S303) or that the original product is to be purchased (S306), a reply is made as follows. The handbag store site 200 notifies the use terminal device 500 that the purchase of the product has been completed. FIG. 27
As described in the “commodity purchase completion notice” column in (d), in this example, there is no particular data accompanied by the commodity purchase completion notice.

FIG. 10 shows the control contents related to the transaction completion screen illustrated in FIG.

When the handbag store site 200 notifies the use terminal device 500 of the completion of the product purchase, the use terminal device 500 displays a transaction completion screen as illustrated in FIG. 34 on the output device 570. Yes (S32
0). In the example of the transaction completion screen shown in FIG. 34, the details of the privilege product that the purchaser has made an alternative purchase are displayed. It should be noted that when the purchaser does not use the privilege, the original product requested to be purchased is displayed. This step S
At 320, the process waits until an “OK” input is made in the transaction completion screen displayed on the output device 570 (S321).
When the "K" input is confirmed, the processing is terminated. This "OK" input is performed by moving the cursor 80 to the "OK" area 87 and clicking a mouse (not shown).

In this way, the user can use the terminal device 5
As soon as the user inputs the purchase of a certain product at 00, the privilege can be provided to the user from the handbag shop site 200 only when a predetermined condition is satisfied in accordance with the product. Therefore, the merchandise provider selling the merchandise through the handbag store site 200 and the use terminal device 500
, And the user (consumer) who purchases a product from this product provider is not disadvantageous, and appropriate electronic commerce using the privilege can be performed.

Next, the control contents of the control unit 310 of the music content store site 300 will be described with reference to FIGS.

The control section 310 is different from the control section 210 of the virtual shop introduction site 100 in the same manner as the control section 210 of the handbag shop site 200. In addition, it controls various request / output commands related to product purchase output from the use terminal device 500.

Specifically, first, it is checked whether or not the request (command) from the use terminal device 500 is a service data transmission request (S500). Here, if the request (command) is a request for transmitting service data, it is further determined whether the request (command) is a request for service data of an artist list for which music CDs can be purchased online. (S501). Here, when the request (command) is a request for such artist list service data (YES in S501).
FIG. 29 (f) shows a program code for display control of the artist list from the music content store site 300 to the terminal device 500 in response to the "service data transmission request" (detailed description is omitted). Artist list DB (ArtlistD
The data of B) and the display data shown in FIG. 36 are transmitted (S502). Note that “XX” in FIG.
The display 91 of "XX" represents a certain artist.
On the other hand, if the request (command) is a request for a product (music CD title) list of the specified artist (NO in S501), the music content store is returned as a response to the "service data transmission request". From the site 300 to the use terminal device 500, the program code shown in FIGS. 14 to 18 described later, the contents of the TitleDB shown in FIG. 29 (f), information that can specify the product storage position of the specified artist, SpItemD
The content of B and the display data shown in FIGS. 37 to 41 are transmitted to the requesting terminal (S503). Then, a request waiting step from the use terminal device 500 (S500)
Return to

Next, if the request (command) from the terminal device 500 is not a service data transmission request in step S500, a privilege indicating whether or not the request (command) uses the special privilege. It is checked whether or not it is a use presence / absence notification (S504). It should be noted that the specific data accompanying the notice of the use of the privilege is described in the “notification of the use of the special privilege” column in FIG. Here, if the request (command) is a privilege use presence notification,
The process proceeds to an entry 15 (FIG. 13) described later.

As can be seen from the “privilege list” button in FIG. 37 and the addition / subtraction control of privilege points to be described later, the above “special privilege” means “normal privilege”. In contrast, it refers to a special privilege that offers an opportunity to be acquired by accumulating privilege points equal to or greater than a specified value.

Returning to the main subject, if it is determined in step S504 that the request (command) is not a privilege use presence notification, it is checked whether or not the request (command) is a product purchase notification (purchase notification). (S505).
The specific data accompanying this purchase notice is shown in FIG.
This is described in the column "" in (e). Here, if the request (command) is not a notification related to the purchase of a product, a request waiting step from the use terminal device 500 (S5).
Return to (00).

As described above, the control unit of the handbag store site 200 next checks the stock of the purchased product (S153 in FIG. 3), but the control unit checks the stock of the purchased product. Not performed. The reason is that, unlike handbags or the like, which are goods-based products, the music contents themselves, which are digital contents, do not have a physical shape. In other words, although the medium for storing the music content itself has a physical shape, producing a product does not require much load (production period and labor) as compared with the case of a product-based product.

Next, if the request (command) is a notification relating to the purchase of a product in step S505, registration processing of the purchase of the product (in this embodiment, a process of adding the privilege points for the purchased product) is performed (step S505). S508). Next, for the purpose of product shipping / payment procedures, the product price, shipping destination,
The credit card number and the like are transferred to the credit company server 80.
0, output to the shipping company server 900 (S509). Thereafter, a check for a special privilege described later is performed (S51).
0).

Also in the above control, the point of whether or not the privilege check is pre-processed (this control unit determines whether or not the privilege check is pre-processed)
The content is slightly different from the control content of the control unit 210 of the handbag store site 200. This is this music content store site 3
The privilege (special privilege) in the purchase of the product at 00 is not a substitute (change of product) purchase. That is, since the purchase of the product can be confirmed at this time, the temporary registration processing of the product requested by the user for the purchase is not necessary.

Returning to the main subject, after the product shipping / payment processing in step S509, first, it is determined whether or not the purchased product is a product with a special privilege by checking the product list DB (TitleD
The value of the variable SpItemN in B) is checked and determined (S510). If the purchased product is a product with a special privilege (YES in S510), the privilege type (SpItemDB)
[] -SPPoint value) is a negative value (concert ticket and artist list site path), and
It is determined whether or not the purchaser has already issued a special privilege (specified by the credit card No. registered in the variable CCNo of the privilege list DB: SpItemDB) (S511). Otherwise (NO in S511)
Is a bonus type (SpItemDB []-SPoi)
nt value) is other than -1 value (concert ticket) or -1 if the ticket stock (SpItemDB)
It is checked whether [] -StockN value) exists (S512). Only when this is the case (YES in S512), that is, only when the three conditions of YES in step S510, NO in step S511, and YES in step S512 are satisfied, a special privilege notification process (S514 to S518) described later. I do.

When the above three conditions are not satisfied, it is determined that the special privilege notification processing (S514 to S518) is not necessary. Therefore, the product purchaser (the use terminal device 50)
0), that the purchase of the product is completed is output (S513),
Step of waiting for a request from the use terminal device 500 (S50
Go to 0).

In the special privilege notification process, first, the privilege type (S
pItemDB []. It is checked whether the SPoint value is a -1 value (concert ticket) (S514).
Only when the special privilege is a concert ticket (YES in S514), temporary holding of the special privilege is performed (S515).
It does not make much sense to be able to purchase one concert ticket, and here, it is assumed that two pairs can be purchased. Accordingly, SpItemDB []-St
The subtraction value of ockN is set to 2. Next, provisional registration of the privilege purchaser is performed (the credit card number of the purchaser is recorded in SpItemDB []-CCNo) (S516). continue,
Notification of the privilege information (special privilege notification) to the product purchaser is performed (S517), and control to start timing at this time is performed (S518). It should be noted that specific data accompanying the special privilege notification is described in the “special privilege notification” column in FIG. This timekeeping process is the same control as the timekeeping process at the handbag store site 200 described above.

As described above, the temporary registration process is performed only when the special privilege is a concert ticket (S515) because the product purchaser decides whether or not to use another privilege before deciding whether to use the privilege. Does not create an “out of stock” state due to the use of this privilege. Also,
In the present embodiment, the issue number of the artist-specific site pass is not restricted at all. An artist-only site pass is basically a benefit, not a sale, that is given to members who pay for the fan club. However, in practice, as in the case of a concert ticket, some restrictions may be provided.

Returning to the main subject, in step S504, if the request from the use terminal device 500 is a special privilege use presence / absence notification, the process shifts to a control process shown in FIG.

In this control process, first, the timing started in step S518 in FIG. 12 is ended (S53).
0). Here, the elapsed time from step S518 to step S530 is substantially the same as outputting (notifying) the privilege information to the user (the use terminal device 500), and then notifying the user (the use terminal device 500). ) Corresponds to the response time until output. As will be described later, this response time is a target for determining whether or not the special privilege issuance request is within a predetermined time (that is, whether or not “time out”).

Next, when the notification from the use terminal device 500 is not a special privilege issue request (that is, “special privilege use available”) (NO in S531), the notification from the use terminal device 500 is a special privilege issue request. (YE in S531)
S), if the time has expired (YES in S532),
It is determined whether or not the special privilege is a concert ticket (S535). Only when the special privilege is a concert ticket (YES in S535), the temporary hold performed in step S515 is deleted (SpItemDB []-Stock)
N is added to 2) (S536). Subsequently, regardless of the privilege type, the temporary registration of the privilege purchaser performed in step S516 is deleted (S537). Then, the user (the use terminal device 500) is notified that the product purchase is completed (S53).
8) Then, the process proceeds to a request waiting step from the user (the use terminal device 500) (S500 in FIG. 11).

Conversely, if the notification from the use terminal device 500 is a special privilege issue request (YES in S531) and the time has not expired (NO in S532), privilege point subtraction processing is performed (S533). ). Since this is a case where a privilege is used, the privilege points are not added by purchasing the product. In addition, in this embodiment, at the time of new product mail guidance,
That is, the privilege point is also subtracted when SpItemDB []-SPPoint = 0, but in this case, it may be better not to perform the subtraction process due to the nature of the privilege type. Next, the privilege type (privilege list DB: SpItemD)
Issuance control of the special privilege according to the variable SPPoint value of B is performed (S534). Then, the user (the use terminal device 5)
00)) (S500 in FIG. 11).

More specifically, in the special privilege issuance control according to the above-described privilege type (S534), when the special privilege is a concert ticket, the terminal device used is almost the same as in the case of normal product purchase. A concert ticket is issued based on personal data necessary for purchasing the Internet such as a shipping address and a credit card number transmitted from 500. If the special benefit is an artist-only site pass,
First, an alternative passcode is obtained from the artist dedicated site 400 using the password for the dedicated site access transmitted from the use terminal device 500 as a parameter,
The passcode obtained as a substitute is used by the user (user terminal device 5).
00) is issued (notified). When the special privilege is a new product introduction mail, the mailing list of the mail guidance system (not shown) existing in the system includes:
The mail address of the user received from the terminal device 500 is registered.

Next, the control contents of the program code of the service data distributed from the music content store site 300 (execution is performed within the use terminal device 500) will be described with reference to FIG.
This will be described with reference to FIGS.

FIGS. 14 and 15 show control contents relating to the product selection screen illustrated in FIG.

First, a local variable PG indicating a display page number is initialized (one-value substitution) (S550).

Next, the contents of the page of the variable PG are displayed on the output device 570 (S551). Specifically, the display data stored in the information storage area StoreArea and the product (music C) of a specific artist that can be purchased on the net and stored in the variable TitleDB
Display processing for one page is performed using the data code such as the title name (Name) of D).

Next, an input device 5 such as a keyboard or a mouse
From 60, it is checked whether or not a specific area (such as a display object indicating “next page”) has been input in the product selection screen displayed on the output device 570 in the previous step. First, it is checked whether or not the purchase is specified (S552). This purchase is designated by placing the cursor 80 on the display object 93 indicating "purchase" and clicking the mouse (not shown). Here, when the purchase is designated, an entry 20 described later is used.
Move to (FIG. 16).

Next, in step S552, when there is no purchase designation, it is checked whether or not the next page is designated (S553). Here, if the next page is designated, it is checked whether or not the page is the last page (S554). As a criterion for this check, the product list DB (T) shown in the “reply to the product list transmission request” column in FIG.
(information that can specify the product storage position of the specified artist) in the title DB). Note that FIG.
The variable TC shown in the “product list DB” column 1 indicates the number of products of all artists and cannot be used as a reference for this check. That is, it cannot be calculated by the same control as the service data of the handbag store site 200. Here, if it is the last page, the process goes to the input check step (Lp5) without doing anything. If it is not the last page, the variable PG is incremented (S555), and the process goes to the display processing step (S551) of the page indicated by the variable PG. If the next page is not designated in step 553,
Next, it is checked whether or not the previous page has been designated (S556). If the previous page has been designated, it is checked whether or not the preceding page has been designated (S556).
557) If it is not the first page, the process proceeds to the input check step (Lp5). If it is not the first page, the variable PG is decremented (S558). Further, in step 556, if the previous page has not been designated, it is checked whether or not an instruction to shift to the artist list screen has been issued (S559). The user accesses the site address of the taste list (receives service data) (S560), and ends the processing.

The site address information of the artist list is not described in the data shown in FIGS. 21 to 22, but is assumed to be included in the actual service data.

If there is no instruction to shift to the artist list screen in step S559, it is checked whether or not the displayed product has been designated (S5).
61). Here, when the product is not designated, the process proceeds to the input check step without doing anything (Lp5). On the other hand, when the product is specified, a detailed display window of the specified product is generated and displayed (S
562), and proceeds to the input check step (Lp5). In step S562, TitleDB
[I + α]. Α in SpecD is the first array element number-1 value in which the product content of the specific artist is stored.

Next, the contents of control when a purchase is specified in step S552 will be described with reference to FIG.

FIG. 16 shows the control contents related to the product purchase screen illustrated in FIG.

First, the content of a product specified for purchase (product list DB: variable Name and Price of TitleDB)
Etc.) are displayed on the output device (S600). Next, in the storage device 520 of the use terminal device 500, a variable CCNo for storing credit card No data, and a product delivery destination data in various variable areas secured separately from the service data storage area (StoreArea). It is checked whether data is already stored in the variable Adr for storing (S601). Here, when data is stored in these variable areas, the contents are displayed in an input field (S602).

Next, an input device 5 such as a keyboard or a mouse
From 60, it is checked whether or not an input for designating a specific area (a display object indicating “payment”) in the product purchase screen displayed on the output device 570 in step 600 has been made. First, it is checked whether or not the settlement is specified (S603). This payment specification is "payment"
Cursor 80 on a display object 94 indicating
This is performed by clicking a mouse (not shown). Here, if the settlement is specified, the variable CCNo
Then, it is confirmed whether or not personal data necessary for purchasing a product such as Adr or the like on the Internet is set (S604). Here, if the necessary personal data is set, the information about the product such as the product name to be purchased and the credit card No.
The purchase notice is output using the personal data such as a parameter as a parameter (S605), and the process ends. Note that the variable CCNo
If the personal data necessary for purchasing the product such as Adr and the Internet is not set, the process proceeds to an input check step (Lp6) to prompt the user to input the necessary data.

Next, when the settlement is not designated in step S603, the credit card No is input (S60).
6) or whether the destination is input (S608).
If neither of the inputs is made, the process proceeds to the input check step (Lp6). If it is either input, the input contents are stored in the corresponding variable (CCNo or Adr), and the display is performed in the input field (S607, S609). Thereafter, the process proceeds to an input check step (Lp6).

Next, FIG. 17 shows the contents of control on the privilege issue selection screen illustrated in FIG. 39 when a special privilege notice is given.

First, the contents of the purchased merchandise and the target privilege merchandise are displayed on the output device 57 (S700), and control for starting time measurement at this time is performed (S701).

[0166] The purpose of the above-mentioned timing is, as described above, if the purchase of the privilege is not decided in time,
This is because the processing is performed assuming that the privilege is not purchased. This timing is performed by the timing device 5 provided in the use terminal device 500.
30.

Since the MAX time up to the time limit (time out) of the time measurement also depends on the type of privilege, FIG.
As described in the “special privilege notification” column in 9 (f), the parameter is transmitted from the music content store site 300 as a parameter of the privilege notification.

It is more convenient for the user to display the "waiting time" on the display screen in a countdown manner, for example, in units of one second in association with the timing.

Next, an input device 5 such as a keyboard or a mouse
From 60, it is checked whether or not an input has been made in a specific area (a display object indicating “issue”) in the display screen displayed on the output device 570 in step 700. First, in the example in which the special privilege is "issue of a passcode for an artist-only site", it is checked whether or not a password (a parameter required for issuing the special privilege) has been entered in the input field 99 displayed as the privilege password. (S702). If the password is input, the input content (password) is stored in a variable area (not shown) in the storage device 320 (S70).
3), the process proceeds to a user input check step (S702). It should be noted that the privilege password is treated as personal data in online purchase, like the variable CCNo of the credit card No.

Next, if the input is not an essential parameter such as a password in step S702, it is checked whether or not issuance designation (special privilege issuance request) has been made (S0).
4). This issuance designation is performed by moving the cursor 80 to the display object 96 indicating “issuance” and clicking a mouse (not shown). Here, when the issuance is specified, it is confirmed whether or not the essential parameters such as the password are already input (stored) (S70).
5). If the essential parameters such as the password have already been entered, the music content store site 30
0 is notified that a special privilege is to be used (S70).
6), end the process. If the input required parameter has not been input (stored) yet, the process proceeds to a user input check step (S702) in order to prompt the input.

[0171] If an NG designation not to use the special privilege is made (NO in S707), or if "time out" in which the user has not decided even after waiting for 10 minutes (YES in S708). Is a music content store site 3
00 is notified that the special privilege is not used (S7
09), the process ends. NG designation is "NG"
Cursor 80 on a display object 95 indicating
This is performed by clicking a mouse (not shown).

If there is no NG designation (NO in S707) and the time has not expired (NO in S708), the flow shifts to a user input check step (S702).

When the user terminal device 500 is notified that the special privilege is to be used (S706) or not (S709), the music content store site 300 returns a reply. The use terminal device 500 is notified that the product purchase has been completed. Note that, in this example, the product purchase completion notification is accompanied by new privilege point data after the product purchase as described in the “product purchase completion notification” column in FIG. 29 (f).

FIG. 18 shows the control contents relating to the transaction completion screen shown in FIG. 40 or 41.

When the music content store site 300 notifies the use terminal device 500 that the purchase of the product has been completed, the use terminal device 500 returns to FIG.
A transaction completion screen as shown in FIG. 1 is displayed (S72).
0). The transaction completion screen shown in FIG. 40 is displayed when the purchaser has not used the special privilege. On the other hand, the transaction completion screen shown in FIG. 41 is displayed when the purchaser uses the special privilege. As can be seen, in the example of the transaction completion screen shown in FIG. 41, the passcode of the artist-only site as a special privilege is added. Further, the new privilege point after the product purchase, which is received with the product purchase completion notification, is stored in the variable SPPoint secured in the storage device 520 of the use terminal device 500 (S721). Wait until “OK” is input in the transaction completion screen displayed on output device 570 in step S720 (S72).
1) When the OK input is confirmed, the process ends. This "OK" input is performed by moving the cursor 80 to the "OK" areas 97 and 98 and clicking a mouse (not shown).

In this way, the user can use the terminal device 5
As soon as the user inputs the purchase of a certain product at 00, the privilege can be provided from the music content store site 300 to the user according to the product only when predetermined conditions are satisfied. Therefore, the music content store site 300
Product provider that sells products through
Thus, appropriate electronic commerce using the privilege can be performed without giving a disadvantage to both the user (consumer) who purchases a product from the product provider by operating 00.

[0177]

As is apparent from the above description, according to the electronic commerce system of the present invention, immediately after a user inputs to a terminal device that he / she wants to purchase a certain product, a predetermined value is set according to the product. Benefits can be provided to the user only when the conditions are satisfied. Therefore, disadvantages are given to both a product provider who sells a product using the product purchase order management server and a user (consumer) who operates a terminal device and purchases a product from the product provider. Instead, appropriate e-commerce using the benefits becomes possible.

Similarly, according to the merchandise purchase order management server of the present invention, immediately after the user inputs to the terminal equipment to purchase a certain merchandise, when a predetermined condition is satisfied according to the merchandise. Only the user can be offered a privilege. Therefore, disadvantages are given to both a product provider who sells a product using the product purchase order management server and a user (consumer) who operates a terminal device and purchases a product from the product provider. Instead, appropriate e-commerce using the benefits becomes possible.

[Brief description of the drawings]

FIG. 1 is a diagram showing a schematic configuration of hardware constituting an electronic commerce system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a control flow executed by a control unit 510 of the terminal device 500 based on a program included in a service code transmitted from a virtual shop introduction site 100.

FIG. 3 is a diagram showing a control flow executed by a control unit 210 of the XXX handbag store site 200.

FIG. 4 is a diagram showing a control flow executed by the control unit 210 of the XXX handbag store site 200.

FIG. 5 is a diagram showing a control flow executed by the control unit 210 of the XXX handbag store site 200.

FIG. 6 is a diagram showing a control flow executed by the control unit 510 of the use terminal device 500 based on a program included in a service code transmitted from the XXX handbag store site 200.

FIG. 7 is a diagram showing a control flow executed by the control unit 510 of the terminal device 500 based on a program included in a service code transmitted from the XXX handbag store site 200.

FIG. 8 is a diagram showing a control flow executed by the control unit 510 of the terminal device 500 based on a program included in the service code transmitted from the XXX handbag store site 200.

FIG. 9 is a diagram showing a control flow executed by the control unit 510 of the terminal device 500 based on a program included in a service code transmitted from the XXX handbag store site 200.

FIG. 10 is a diagram showing a control flow executed by the control unit 510 of the terminal device 500 based on a program included in a service code transmitted from the XXX handbag store site 200.

FIG. 11 is a control unit 3 of the YYY music content store 300.
FIG. 10 is a diagram showing a control flow executed by 10.

FIG. 12 is a diagram showing a control flow executed by the control unit 310 of the YYY music content store site 300.

FIG. 13 is a diagram showing a control flow executed by the control unit 310 of the YYY music content store site 300.

FIG. 14 is a diagram showing a control flow executed by a control unit 510 of the use terminal device 500 based on a program included in a service code transmitted from a YYY music content store site 300.

FIG. 15 is a diagram showing a control flow executed by the control unit 510 of the terminal device 500 based on a program included in a service code transmitted from the YYY music content store site 300.

FIG. 16 is a diagram showing a control flow executed by a control unit 510 of the use terminal device 500 based on a program included in a service code transmitted from a YYY music content store site 300.

FIG. 17 is a diagram showing a control flow executed by control unit 510 of terminal device 500 based on a program included in a service code transmitted from YYY music content store site 300.

FIG. 18 is a diagram showing a control flow executed by a control unit 510 of the use terminal device 500 based on a program included in a service code transmitted from a YYY music content store site 300.

FIG. 19 is a diagram showing the contents stored in the storage device 220 of the XXX handbag store site 200.

FIG. 20 is a diagram showing storage contents of a storage device 220 of the XXX handbag store site 200.

FIG. 21 is a diagram showing storage contents of a storage device 320 of a YYY music content store site 300.

FIG. 22 is a diagram showing storage contents of a storage device 320 of a YYY music content store site 300.

FIG. 23 is a diagram showing storage contents of a storage device 120 of the virtual shop introduction site 100.

FIG. 24 is a diagram showing storage contents of a storage device 420 of the artist-only site 400.

FIG. 25 is a diagram showing storage contents of a storage device 520 of the use terminal device 500.

FIG. 26 is a diagram showing the contents of data transmitted and received via the Internet between hardware constituting the electronic commerce system.

FIG. 27 is a diagram showing the contents of data transmitted and received between the hardware constituting the electronic commerce system via the Internet.

FIG. 28 is a diagram showing the contents of data transmitted and received via the Internet between hardware constituting the electronic commerce system.

FIG. 29 is a diagram showing contents of data transmitted and received via the Internet between hardware constituting the electronic commerce system.

30 is a diagram exemplifying a display screen when the XXX handbag store 200 is accessed from the virtual shop introduction site 100. FIG.

FIG. 31 is a diagram exemplifying a product selection screen on the XXX handbag store site 200.

FIG. 32 is a diagram exemplifying a product purchase screen on the XXX handbag store site 200.

FIG. 33 is a view exemplifying a privilege product selection screen in the XXX handbag store 200.

34 is a diagram exemplifying a transaction completion screen at the XXX handbag store 200. FIG.

FIG. 35 is a diagram illustrating a display screen when a YYY music content store 300 is accessed from the virtual shop introduction site 100.

FIG. 36 is a diagram exemplifying a display screen when an artist is specified on an artist list site.

FIG. 37 is a diagram exemplifying a product selection screen on a YYY music content store site 300.

38 is a diagram illustrating an example of a product purchase screen on a YYY music content store site 300. FIG.

FIG. 39 is a diagram exemplifying a privilege issue selection screen on a YYY music content store site 300.

40 is a diagram exemplifying a transaction completion screen in a YYY music content store 300. FIG.

41 is a diagram exemplifying a transaction completion screen in a YYY music content store 300. FIG.

[Explanation of symbols]

 30 Network (Internet) 100 Virtual Shop Introduction Site (Server) 200 XXX Handbag Store Site (Server) 300 YYY Music Content Store Site (Server) 400 Artist-Only Site (Server) 500 User Terminal Device 600 Internet Connection Service (Server) 800 Credit Company (server) 900 Transportation company (server)

Claims (7)

[Claims] 1. An electronic commerce system in which a user terminal device operated by a user and a product purchase order management server constituting a service site for receiving a product purchase request from the user are connected via a network. The user inputs to the use terminal device that he / she wants to purchase a certain product, and transmits a product purchase request for the product to the product purchase order management server. The privilege information for the user is transmitted to the use terminal device when predetermined conditions are satisfied according to the product related to the product purchase request transmitted from the user terminal device, and the user purchases the product using the use terminal device. Receiving the privilege information transmitted from the order management server, inputting whether or not to use the privilege represented by the privilege information to the use terminal device, and entering the input content. An electronic commerce system characterized by transmitting the privilege use presence / absence information to the product purchase order management server, wherein the product purchase order management server receives the privilege use presence / absence information transmitted from the use terminal device. 2. A merchandise purchase order management server which is connected to a user terminal device operated by a user via a network and forms a service site for receiving a merchandise purchase request from the user on the network. A) (B)
A merchandise purchase order management server characterized by the items described in (C). (A) When a user inputs a purchase of a certain product in response to a service data request command transmitted from a use terminal device, a product for transmitting a product purchase request for the product to the product purchase order management server A purchase request transmitting unit, receiving the privilege information transmitted from the product purchase order management server in response to the product purchase request, and inputting whether or not the user uses the privilege represented by the privilege information; ,
A service data transmitting means for transmitting service data including a program code constituting a privilege use presence transmitting means for transmitting the privilege use presence information representing the input content to the product purchase order management server to the use terminal device. Prepare. (B) transmitting privilege information for the user to the use terminal device when a predetermined condition is satisfied according to the product related to the product purchase request transmitted from the use terminal device by the product purchase request transmission means. A privilege notification means is provided. (C) a privilege use presence / absence receiving means for receiving privilege use presence / absence information transmitted from the use terminal device by the privilege use presence / absence transmission means. 3. The merchandise purchase order management server according to claim 2, wherein the service data further starts timing from a time when the privilege information is received, and the user indicates a privilege represented by the privilege information. Product purchase order management characterized by including a program code constituting a privilege use judging means for judging that the user does not use the privilege when the user does not input the use within a predetermined time. server. 4. A merchandise purchase order management server according to claim 2, further comprising the following item (D). (D) The timing is started from the time when the privilege information is transmitted to the use terminal device, and when the privilege use presence / absence information is not received from the use terminal device within a predetermined time, the use of the privilege by the user is not performed. A means for prohibiting privilege use is provided. 5. The product purchase order management server according to claim 2, further comprising the following item (E). (E) When the privilege use presence / absence information transmitted by the privilege use presence / absence transmission means indicates the use of privilege, the product purchase request deletion means for deleting the product purchase request related to the product transmitted by the product purchase request transmission means is provided. Prepare. 6. A merchandise purchase order management server according to claim 2, further comprising the following item (F): (F) At the time of sending the privilege information to the terminal device,
Privilege issue number subtracting means is provided for subtracting the issueable number of the privilege by the issue number according to the privilege information. 7. The merchandise purchase order management server according to claim 5, further comprising the following item (G): (G) When the privilege information is transmitted to the terminal device,
There is provided a product stock quantity subtracting means for subtracting the stock quantity of the product related to the product purchase request by the number of purchases by the product purchase request.