JP2008210207A - Affiliate advertisement system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an affiliate advertisement system to pursue profit of all of a consumer, a shop, an advertisers and a system operation entity using points. <P>SOLUTION: This affiliate advertisement system has an operation server and one or more advertisement servers. In response to a request from a user terminal reading a two-dimensional code attached to a receipt, a plastic shopping bag and the like of a predetermined shop, the operation server displays points accumulated by a user and transmits a user page to select storage or use of points to the user terminal. When use of points is selected on the user page, the operation server subtracts points of the user. If storage of points is selected, the advertisement server transmits information of points given to the user to the operation server, and based on the received point information, the operation server adds points of the user. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an affiliate advertising system that uses the space of receipts, shopping bags, and the like and intends the overall benefits of consumers, stores, advertisers, and system operators through points.

  2. Description of the Related Art Conventionally, at various stores, a service is provided in which points are given to consumers according to the amount of shopping, and the consumers use the points to make a discount.

Each store can attract customers by the above service, but it is often necessary to carry out discounts at their own expense, and as a result, sales and profits often do not increase.
On the other hand, the issue is how efficiently advertisers advertise to consumers.

  This invention is made | formed in view of such a situation, and it aims at providing the affiliate advertising system which intends the whole profit of a consumer, a store, an advertiser, and a system operation entity through a point.

  In order to achieve the above object, the present invention is an affiliate advertisement system including an operation server and one or more advertisement servers, and the operation server stores a user ID, a password, and the number of points for each user. Database and store site data, and the advertisement server performs advertisements, sales, etc., and performs user registration, e-mail address registration, questionnaire responses, purchase of articles, etc. The operation server assigns the page of the corresponding store site in response to a request from a user terminal that has read a two-dimensional code attached to a space such as a receipt of a predetermined store or a shopping bag. Sent to the user terminal to prompt for user ID and password, and corresponds to the entered user ID A user page that displays the number of points accumulated by the user and allows the user terminal to select to accumulate points (for example, the URL of the advertisement server is filled in) and to use points. When the use of points is selected on the user page, a coupon or barcode image that can be used only once is subtracted from the number of points of the user ID in the database. Generate and send the URL of the image to the user terminal, and upon request from the user terminal, send the coupon or barcode image to the user terminal, while accumulating points on the user page Is selected, the advertisement server sends the user of the user terminal a user Prompts the user to record, e-mail address registration, questionnaire response, purchase of goods, etc., and when the action is made, the advertising server sends the point information given to the user to the operation server, and the operation server Is based on the point information received from the advertisement server, and adds the number of points of the user ID of the user in the database, so that the user of the user terminal can display a coupon or barcode displayed on the user terminal Is provided at a predetermined store to provide a service corresponding to the point, and an affiliate advertising system is provided (claim 1).

  In the said invention (invention 1), a store can acquire an effect of attracting customers free of charge by the system operating entity taking charge of the service that the store performs for the user. The system operating entity can obtain a reward from the advertiser every time the user is registered in the advertisement server. Further, the system operating entity can efficiently collect users by using the two-dimensional code. On the other hand, the advertiser can receive user registration from a categorized user who performs shopping at a predetermined store. The user has the benefit of being able to receive services according to points at the store.

  In the said invention (invention 1), it is preferable that the said operation server memorize | stores a mail address linked | related with user ID, and transmits advertisement mail with respect to the said mail address (invention 2). The store can effectively approach the consumer by sending the advertisement mail.

  In the above inventions (Inventions 1 and 2), the advertisement server stores an email address acquired in user registration, email address registration, questionnaire response, article purchase, etc., and transmits an advertisement email to the email address. (Claim 3). Thereby, the advertiser can effectively distribute the advertisement mail to the categorized consumer.

  ADVANTAGE OF THE INVENTION According to this invention, the affiliate advertisement system which intends the whole profit of a consumer, a store, an advertiser, and a system operation main body through a point is provided.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
〔System configuration〕
As shown in FIG. 1, the affiliate advertisement system according to the present embodiment includes one operation server, a plurality of advertisement servers, and a plurality of user terminals connected via a network such as the Internet or a mobile communication network. Apart from these, there are a plurality of stores.

  The operation server includes a web server, a user database, a store database, a mail server, and the like. The user database stores a user ID, password, e-mail address, accumulated points, etc. for each registered user (consumer). In the store database, store site page data, store information, URLs of advertisement servers that are permitted or not permitted as link destinations, and the like are stored for each store. This operation server is operated by a system operating entity.

  The advertisement server includes a web server, a user database, a mail server, and the like. The user database stores e-mail addresses of registered users (consumers). This advertisement server is operated by an advertiser (in some cases, the main body of a sales site).

  The user terminal can capture a QR code (registered trademark; the same applies hereinafter), which is a two-dimensional code, converts the captured QR code into a URL, and can access the URL, such as a mobile phone or a PHS. It is a terminal.

[System flow]
The flow of this affiliate advertisement system will be described with reference to the flowcharts of FIGS.

  First, the store attaches a QR code indicating the URL of the store site (store site) to a space such as a receipt or a shopping bag. A consumer who has made a purchase at this store uses the user terminal to photograph the QR code, convert it to a URL, and send request information for accessing the URL (step SU01). The operation server receives the request information (step SO01) and transmits the corresponding store site page to the user terminal (step SO02).

  The user terminal receives the store site page and displays it on the screen (step SU02). On the page of the store site, a column for inputting a user ID and a password is displayed. The user terminal transmits the input user ID and password to the operation server (step SU03). For simplicity of explanation, it is assumed that the consumer has already registered as a user. However, in the case of a new user, he / she can input a user ID, password and email address from a predetermined registration page. And store it in the user database of the operation server.

  The operation server receives the user ID and password and performs authentication (step SO03). If the authentication is correctly performed, the operation server reads the number of points stored in the user database in association with the user ID (step SO04), and transmits a user page including the number of points (step SO05).

  The user terminal receives the user page and displays it on the screen (step SU04). This user page includes the number of points accumulated by the consumer, a portion for selecting “save points”, and a portion for selecting “use points”. The URL of the advertisement server is embedded in the portion for selecting “save points”.

  When the user selects “accumulate points” on the user page, the user terminal transmits request information for accessing the URL embedded therein (step SU05). The advertisement server receives the request information (step SA01) and transmits the advertisement page to the user terminal (step SA02). Note that a user ID is added to the request information.

  The user terminal receives the advertisement page and displays it on the screen (step SU06). In this advertisement page, a column for inputting predetermined advertisement contents (in some cases, shopping site contents), the number of points given when user registration is performed, and an e-mail address for user registration (in some cases, a questionnaire) ) Is displayed. The user terminal transmits the input user registration information (email address) to the advertisement server (step SU03).

  The advertisement server receives the user registration information and stores it in the user database together with the user ID (step SA03). Then, the information on the number of points assigned to the user is transmitted to the user terminal, and the user ID and the information on the number of points assigned to the user ID are also transmitted to the operation server (step SA04). ).

  The user terminal receives the information on the number of points given and displays it on the screen (step SU08). Further, the operation server receives the information of the user ID and the number of points, and adds the received point number to the accumulated number of points of the corresponding user ID in the user database (step SO06).

  On the other hand, when the user selects “use points” on the user page displayed on the screen of the user terminal in step SU04 and inputs the number of points to be used, the user terminal uses the input point number as the operation server. (Step SU08). The operation server receives the point number (step SO07), and subtracts the received point number from the accumulated point number of the corresponding user ID in the user database (step SO08).

  Next, the operation server generates a coupon image that can be used only once (step SO09), and transmits the URL information of the screen to the user terminal (step SO09). This coupon ticket corresponds to the number of points used and includes, for example, a unique number. The user terminal receives the URL information and displays it on the screen (step SU09). When the user desires (for example, when shopping at a store), the user terminal transmits request information for accessing the URL (step SU10).

  The operation server receives the request information (step SO11) and transmits an image of the corresponding coupon to the user terminal (step SO12). The user terminal receives the coupon image and displays it on the screen (step SU11). The consumer can receive a service such as discount according to the number of points used by showing the coupon image displayed on the user terminal at the store.

  The operation server transmits advertisement mail such as special sale information and new store information to the mail address of each user registered in the operation server at a predetermined timing. In addition, the advertisement server transmits a desired advertisement mail at a predetermined timing to the mail address of each user registered in the advertisement server.

  The store informs the system operating entity of the coupon ticket information (for example, the number) and the amount discounted thereby. Thereby, the system operating entity deletes the image of the coupon ticket or its URL. Then, the amount discounted by the store is compensated for the store. Therefore, it is possible for the store to obtain a customer attracting effect free of charge. That is, the store site prepared by the system operating entity plays a role of sales promotion, and the store can thereby enclose the consumer. Furthermore, consumers can be effectively approached by sending mail from the operation server.

  The system operating entity obtains a reward from the advertiser every time a user is registered in the advertisement server. By setting this reward amount to be larger than the discount amount at the store (the amount of compensation to the store), the system operating entity can obtain a profit. Further, the system operating entity can efficiently collect users by using QR codes.

  The advertiser can receive user registration from a categorized consumer who performs shopping at a predetermined store. In some cases, you can get a questionnaire or get a profit by shopping. By sending the advertisement mail to the mail address acquired by the user registration, the advertisement can be effectively distributed to the categorized consumers.

  The embodiment described above is described for facilitating understanding of the present invention, and is not described for limiting the present invention. Therefore, each element disclosed in the above embodiment is intended to include all design changes and equivalents belonging to the technical scope of the present invention.

  For example, a barcode can be adopted instead of the coupon. In this case, there is an advantage that it can be read by the bar code reader of the store and the information can be automatically transmitted to the system operating entity.

  The present invention is useful for store sales promotion and efficient advertising.

1 is a configuration diagram of an affiliate advertisement system according to an embodiment of the present invention. It is a flowchart which shows the processing operation of each apparatus in the affiliate advertisement system which concerns on the embodiment. It is a flowchart which shows the processing operation of each apparatus in the affiliate advertisement system which concerns on the embodiment.

Claims (3)

An affiliate advertising system comprising an operation server and one or more advertising servers,
The operation server includes a database that stores a user ID, a password, and the number of points for each user, and store site data.
The advertisement server is a server that performs advertisement, sales, etc., and gives points to the user by acts such as user registration, e-mail address registration, questionnaire response, and purchase of articles,
The operation server transmits a page of the corresponding store site to the user terminal in response to a request from the user terminal that has read a two-dimensional code attached to a space such as a receipt of a predetermined store or a shopping bag, and a user ID And prompting for a password,
A user page corresponding to the input user ID, displaying the number of points accumulated by the user, and transmitting a user page for selecting to collect points and use points to the user terminal,
When it is selected to use points on the user page, the number of points of the user ID is subtracted in the database and a coupon or barcode image that can be used only once is generated. Sending the URL of the image to the user terminal;
In response to a request from the user terminal, the coupon or barcode image is transmitted to the user terminal,
On the other hand, when it is selected to accumulate points on the user page, the advertising server prompts the user of the user terminal to register a user, register an email address, answer a questionnaire, purchase an article, etc.
When the act is performed, the advertisement server transmits information on the points given to the user to the operation server,
The operation server adds the number of points of the user ID of the user in the database based on the point information received from the advertisement server,
Therefore, the user of the user terminal can receive a service corresponding to the point by presenting the coupon or barcode displayed on the user terminal at a predetermined store.   The affiliate advertisement system according to claim 1, wherein the operation server stores an email address in association with a user ID, and transmits an advertisement email to the email address.   The said advertisement server memorize | stores the email address acquired in user registration, email address registration, a questionnaire reply, the purchase of articles | goods, etc., and transmits advertisement mail with respect to the said email address. The affiliate advertising system described.

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