JP2006053370A - Grip portion of handstrap which can display animation image - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an animation image display apparatus selectable by a viewer on a train by utilizing a gripping portion of a handstrap. <P>SOLUTION: A liquid crystal display and a screen operation button are arranged at the gripping portion of the handstrap, and a communication function is built therein to enable the viewer to view a program by freely selecting the same from among the previously prepared advertisement programs. The automatic summarization of the questionnaire for favorable public image advertisement is also made possible by the viewer's advertisement selection. Further, the smooth guidance to the facilities associated to the vicinities of stations is made possible as well by linkage with station information. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a moving image display and an advertisement using a grip portion attached to a hanging leather.

  Although advertisements using the grip part of hanging leather have been seen so far, most of them are printed materials, and in rare cases there were advertisement methods to paste real things such as chewing gum etc. There was no way to display it.

  In subway vehicles and trains, video display has already been performed, but there is also a problem with the installation location, and there was a deficiency that information was transmitted only to the surrounding people at the time of congestion. In addition, the viewers were not able to select the screens to watch, except for the TV monitors installed on some trains such as the Shinkansen and seats on airplanes.

  According to the present invention, a moving image is displayed using a grip portion of a suspended leather, and a viewer can select and view an arbitrary one from a plurality of advertisements prepared in advance by a selection button.

The communication function is laid in a wired manner inside the vehicle and connected to a common antenna provided outside the vehicle to prevent harmful effects caused by wireless communication inside the vehicle.
JP-A-9-325725 JP-A-9-97028 JP2002-32658 (P2002-32658A) JP2002-328638 (P2002-328638A)

The problems to be solved are boredom in a commuter train, the fact that it leads to the use of a mobile phone because it is boring, and provision of regional information at the station.
Commuting time using the subway is boring. Even more, it's even painful time to be shaken by a crowded train.
Moreover, because it is boring, there are many people who use e-mails and games on mobile phones, and those who have a pacemaker in their heart are involved in life and death.
Therefore, the present invention addresses these problems and aims to provide a new advertising medium.

The inventor of the present invention has devised to provide a moving image using a grip portion of a suspended leather. If the grip attached to the leather strap is changed to one that has a liquid crystal display, screen operation buttons, and communication functions, many people will be interested in video advertisements, which are newer information than the operation of mobile phones.
In addition, it can be expected that the discomfort can be alleviated by being distracted even in a crowded vehicle.

The moving image display system using the grip part of the suspended leather of the present invention eliminates the inconvenience that had to be replaced in a timely manner by the advertisement with the conventional printed matter, and is installed on the floor at about 185 cm. Can see.
In addition, it is possible to automate the aggregation of questionnaires such as the popularity of advertisements by giving enjoyment by viewing advertisements to boarding times that are boring or uncomfortable and allowing viewers to select arbitrary advertisements.
Furthermore, in the movie advertisement, there is an effect of guiding the viewer while the stimulus of the advertisement is not cooled, such as linking the location information of the movie theater as station peripheral information and guiding the movie to the nearest movie theater.

  A suspended leather grip that has an LCD screen and screen operation buttons in a moderately sized case that covers and suspends the suspended leather and incorporates communication functions.

  FIG. 1 is a front view of the present invention and shows a state in which it is attached to a suspended leather.

  The upper part of the suspended leather is omitted.

  Screen operation buttons are omitted when the liquid crystal display has a touch panel function.

  The liquid crystal display can be a film display, a plasma display, a liquid crystal television, or a display television.

Next, the development using the above-described hanging leather grip having the moving image display function will be described taking the subway as an example.
A business model practitioner using the present invention recruits advertisements from companies around a subway station.
Use the Internet for recruitment. After checking the video advertisement information received through the format, the information desired by the advertiser is transmitted at each station.

  Information can be transmitted from each station to the information reception / transmission management server, and detailed information can be transmitted for each station. For advertisers, it is possible to run advertisements only on the desired station, route, and region, and a pinpoint advertising effect can be achieved.

  Also, a plurality of video advertisements are prepared in advance, and the screen can be switched and received by operating the reception button.

  The business model practitioner using the present invention can also supply the hanging leather itself free of charge in order to obtain advertising revenue from the advertiser.

This is an example in which a liquid crystal display and screen operation buttons are arranged on the grip of the hanging leather.

It is the conceptual diagram which arranged the subway vehicle D, the information transmission / reception management server A, and the station information terminals B and C.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Grip part 2 Liquid crystal display 3 Screen operation button 4 Suspension leather 5 Suspension ring 6 Communication cable and power cable A Information transmission / reception management server B Station information terminal C Station information terminal D Vehicle E Joint antenna T Movie display Straps with grips for hanging leather that can be used N Information network F-1 Station transmission information F-2 Station transmission information G Transmission information

Claims (2)

  Grip part attached to the hanging leather with a liquid crystal display with communication function.   Grip part attached to the hanging leather with LCD screen and screen operation buttons with communication function.