KR100374480B1 - Advertising display apparatus of route circular bus and method therefor - Google Patents

Abstract

The present invention relates to an advertisement display apparatus and a method of a route bus, and in particular, the apparatus of the present invention includes liquid crystal monitors respectively installed in at least one or more places where passengers easily operate in the route bus, and at least one liquid crystal monitor. A touch screen installed at each of the plurality of bus stops, a plurality of stop switches installed at a plurality of locations inside the bus, a beep generator for generating a stop request signal in response to the stop request signal, bus line data, route related information data, and advertisement data. A recording medium on which the recording medium is stored, and the advertisement data stored in the recording medium, on the liquid crystal monitor, and generates a disembarking request signal through the beep generator when the discharging request signal is input through the touch screen or the stop switch. Stop for the stop position in response to the door open / closed And a controller which displays a moving picture guide subtitle on the LCD monitor and reads corresponding data from the recording medium in response to a bus route guidance request signal and other information request signals through the touch screen. do.

Therefore, in the present invention, the route guide and the stop automatic video guide can be displayed to the passengers using the route bus as well as the video advertisement.

Description

ADVERTISING DISPLAY APPARATUS OF ROUTE CIRCULAR BUS AND METHOD THEREFOR}

The present invention relates to an advertisement display device and a method of a route bus, and more particularly to display information on route guidance and bus operation information along with a video advertisement to passengers riding through a liquid crystal display device with a touch screen installed in the route bus. It relates to an advertisement display device and method of a route bus.

In general, route buses make regular round trips to certain routes designated by the competent administrative office. As a result, many people on the route have been widely used as public transport for several tens of minutes to many hours each day at work.

Therefore, advertisers are interested in advertising for many passengers using route buses. In particular, the route bus is a more effective advertising medium for local advertisers around the route because the bus operates a round trip several times a day in a specific area.

However, until now, the advertisement of the route bus has been difficult to provide various advertisements as simple wall advertisements, that is, still images. In addition, since these poster advertisements are attached or glued to the inner wall of the bus or the back of the chair, if they are removed after a certain period of time, the adhesive marks remain and the marks stick to the dust and become dirty. There was a fear of hurting the aesthetics of. Therefore, the bus company has had to pay attention to the attachment and follow-up management of advertising flyers.

In addition, since the space for attaching wall-shaped advertisements inside the bus is limited, the number of advertisements that can be attracted from the bus company is limited, so the incidental profits due to advertisements are limited.

In addition, from the advertiser's point of view, the transmission medium of the video advertisement is limited to over-the-air TV, cable TV, rooftop large LED billboards, etc., and is being limited to use at an expensive production cost.

Meanwhile, the route bus has a printed route guide map on the inner wall for the convenience of the passengers. Such a wall-shaped route guide map is cumbersome to newly create and replace when changing routes.

Bus stops are broadcast, but passengers are hard to understand due to noise in the car, especially for the first-time and hearing-impaired. As a result, fertilization often occurs between bus drivers and passengers who have to pay attention to driving, which may cause a traffic accident.

An object of the present invention is to provide a route bus that can display driving related information such as route guidance and automatic stop image guide along with advertisement of video through a large LCD monitor with a touch screen to solve the problems of the prior art as described above. It is to provide an advertising display device and method.

Another object of the present invention is to provide an advertisement display apparatus and method for a route bus that can provide passengers with pleasure during the ride by providing various information to the passengers using the route bus during the ride.

Still another object of the present invention is to provide an advertisement display apparatus and method which can help finance a bus company with an additional profit effect by attracting more various advertisements in a limited space.

Another object of the present invention is to provide an advertisement display device and method that can maximize the effect by providing more advertising opportunities to advertisers by enabling the use of existing produced video advertisements offline.

1 is a schematic configuration diagram of a route bus advertisement display device according to the present invention;

2 is a system block diagram of a route bus advertisement display device according to the present invention;

3 to 10 is a screen state diagram of the route bus advertising display device according to the present invention.

11 and 12 are flowcharts for explaining the operation of the route bus advertising display device according to the present invention.

* Brief description of symbols for the main parts of the drawings *

10: main power system 12: main system

14, 16, 18: liquid crystal monitor 20: wireless module

22: control unit 24: relay input and output unit

26: TV receiving module 28: wireless Internet module

30: timer 32: power supply

34: sound card 36: bus stop switch

38: bus switch control panel 40: bus speaker

In order to achieve the above object, the advertisement display device of the present invention is a liquid crystal monitors installed in at least one or more places where passengers easily operate in a route bus, a touch screen respectively installed on the at least one liquid crystal monitors, and a bus. A plurality of stop switches provided in a plurality of places in the interior, a beep generator for generating a getoff request tone in response to a getoff request signal, a recording medium storing bus route data, route-related information data and advertisement data, and normal times The display apparatus may display advertisement data stored in the recording medium on the LCD monitor, generate a stop request signal through the beep generator when the stop request signal is input through the touch screen or the stop switch, and display bus operation related information. Displayed on the LCD monitor, and the touch screen The bus request signal route guidance and other information in response to a request signal to lead a data response from the recording medium is characterized in that a control unit for displaying on the monitor screen. Here, the bus operation related information includes a stop automatic image guide for the stop position by recognizing the door opening and closing state.

The apparatus of the present invention further includes a television broadcasting receiver, and displays television news on the LCD monitor at a specific time, or further includes a wireless internet access module, and accesses the internet through the wireless internet module when accessing the internet through the touch screen. It is preferable to connect to a network and display data from the connected server on the liquid crystal monitor.

The apparatus of the present invention further comprises a door open / close detection means of a bus, and guides the door open state on the screen of the liquid crystal monitor when the door is opened in response to the open / close detection means.

The advertisement display method of the present invention comprises the steps of circularly displaying the video advertisement and the bus guide screen on a liquid crystal monitor installed in the route bus at regular intervals, and displaying the relevant driving-related screen when a driving-related command is received in the circular display state. And displaying a route guide screen when the route guide display request is made in the circulation display state.

The method of the present invention further includes the step of discounting the display time of the video advertisement displayed in the video advertisement display step, and if there is a request for redisplay of the video advertisement, displaying the currently displayed video advertisement from the beginning again. do.

In the method of the present invention, it is preferable to count the number of re-display selections of the video advertisement, and store the count result to measure customer preference of the video advertisement.

Hereinafter, with reference to the accompanying drawings will be described in detail through a preferred embodiment of the present invention.

1 shows a schematic configuration of a route bus advertisement display apparatus according to the present invention. Referring to FIG. 1, the apparatus of the present invention includes a main power supply 10, a main system 12, three liquid crystal monitors 14, 16, and 18 and a wireless module 20.

The liquid crystal monitor 14 is provided just behind the bus front door or the driver's seat, the liquid crystal monitor 16 is located behind the bus, and the liquid crystal monitor 18 is distributed in appropriate places such as the upper end of the bus back door.

The wireless module 20 includes a television receiving module and a wireless internet receiving module.

2 shows a system configuration according to the present invention. 2, the main system of the present invention is a control unit 22, relay input and output unit 24, TV receiving card 26, wireless Internet module 28, timer 30, power supply unit 32, sound card (34).

The control unit 22 includes a Pentium III 800Mhz computer, 20G hard disk, 64M memory, 4M graphics card, monitor distributor, and the like. The controller 22 is connected to the liquid crystal monitor 14 through a graphics card and a monitor distributor to provide image data and input touch data.

The relay input / output unit 24 receives a stop signal from the bus stop switch 36 and provides it to the controller 22.

The television receiving module 26 demodulates the television signal received from the television antenna and provides the demodulated image data to the control unit 22.

The wireless internet module 28 includes a wireless internet phone, performs an internet connection through a wireless internet phone, and transmits and receives data wirelessly.

The timer 30 controls automatic power supply and shutdown.

The power supply unit 32 receives 24V from the vehicle battery of the bus 42 and provides operating power for each unit.

The sound card 34 is connected to the bus speaker 40 to convert sound data provided from the controller 22 into a sound signal and output the sound signal through the bus speaker 40.

The control unit 22 inputs a door opening and closing signal from the door opening and closing recognition device 44.

The liquid crystal monitor 14 includes a touch screen 14a and a CCD camera 14b.

Referring to FIG. 3, the configuration of the main screen P1 of the liquid crystal monitor according to the present invention includes a central display area 42, an upper menu bar 44, and a lower menu bar 46. The upper menu bar 44 includes a logo display unit 44a of the administrative office managing the bus line, a logo display unit 44b of the bus company, and a caption advertisement display unit 44c.

When the administration office logo display unit 44a of the upper menu bar 44 is touched, the event guidance and promotion contents of the administration office are displayed in the central display area 42 as shown in the screen P2. Touching the Internet address of the screen (P2) is connected to the Internet homepage of the office.

When the bus company logo display unit 44b of the upper menu bar 44 is touched, the company introduction and promotion contents of the corresponding bus company are displayed in the central display area, and the Internet homepage of the corresponding bus company is made. As shown, the logo display 44b displays a discount value of the display state of the current screen in the advertisement screen display state.

However, when the display area 42 is touched, as shown in the screen P3, the logo of the bus company is displayed on the logo display section 44b together with the video " stopping " . In addition, at the time of opening the bus door, the logo of the bus company is displayed on the logo display unit 44b at the same time as the guide subtitle and video of "door opened" as shown on the screen P4.

When the caption advertisement display unit 44c of the upper menu bar 44 is touched, as shown in the screen P5, the corresponding subtitle advertisement-related posta advertisement is displayed in the center display area 42, and the bus company logo display unit is displayed. The count value of the video is displayed.

The lower menu bar 46 includes a route guide selector 46a, a living information selector 46b, and a time display 46c.

When the route guidance selecting unit 46a is touched, the route guidance screen of the corresponding bus on the screen P6 is displayed on the center display area 42. Touching the 'left' button 48 on the screen P6 scrolls the center screen to the left, and touching the 'right' button 50 scrolls the center screen to the right.

When the time display unit 46c is touched, a calendar of the screen P7 is displayed on the center display area 42. Touching the 'previous month' button 52 on the screen P7 displays the previous calendar, and touching the 'next month' button 54 displays the next calendar.

Referring to FIG. 4, when the user selects the information to be generated 46b on the screen P1, as shown in the screen P8, the content of the video advertisement in the display area 42 is changed and the lower menu bar 46 is changed. The sub menu bar 56 appears. The sub menu bar 56 includes menus such as common sense / game / horoscope / others / cancellation.

When the 'common sense' button of the sub menu bar is touched, the screen of the screen P9 is displayed, and the common sense sub menu bar 58 is displayed. Common sense sub-menu bar 58 includes a menu such as village number / local phone number / wisdom of life / cancellation.

If you touch the village icon, the village diagram of the screen (P10) is displayed, if you touch the local phone number menu, the local phone number guide screen of the screen (P11) is displayed, if you touch the wisdom menu of life, the screen (P12) ) Information of living is displayed.

Referring to FIG. 5, when the game menu is touched on the screen P8, as shown in the screen P13, the game submenu bar 60 is displayed while the contents of the video advertisement in the display area 42 are changed. Common sense sub-menu bar 60 includes a menu such as ladder making / ladder start / cancel.

When the ladder making menu is touched, the ladder making screen of the screen P14 is displayed, and the ladder path is covered by the advertisement screen. Therefore, in response to the game it is possible to expose a variety of advertisements can improve the advertising effect. When the ladder start menu is touched on the screen P14, the advertisement screen covering the path of the screen P15 disappears and the ladder path is displayed.

Referring to FIG. 6, when the fortune menu is touched on the screen P8, as shown in the screen P16, the fortune submenu bar 62 is displayed while the contents of the video advertisement in the display area 42 are changed. The fortune sub-menu bar 62 includes a menu of icons of twelve and a cancellation.

When the icon of the 12 digits is touched in the horoscope sub-menu bar 62, the horoscope of the day of the band on the screen P17 is displayed.

Referring to FIG. 7, when the other menu is touched on the screen P8, as shown in the screen P18, the other sub-menu bar 64 is displayed while the contents of the video advertisement in the display area 42 are changed. The other sub-menu bar 64 includes menus such as event / internet / world cup / content / cancellation.

When the event menu is touched on the other sub-menu bar 64, the event image of the screen P19 is displayed, when the Internet menu is touched, the Internet connection screen of the screen P20 is displayed, and when the world cup menu is touched, the screen The world cup menu screen of P21 is displayed, and if the content menu is touched, the content menu screen of screen P22 is displayed.

Referring to FIG. 8, the world cup menu bar 66 on the screen P21 includes menus such as a draw / schedule / soccer ceremony / stadium guide / cancellation. Touching the draw, the draw guide screen of the screen (P22) is displayed, if you touch the game schedule menu, the game schedule guide screen of the screen (P23) is displayed, if you touch the football common sense menu, football on the screen (P24) When the common sense screen is displayed and the stadium guide menu is touched, the stadium guide screen of the screen P25 is displayed.

Referring to FIG. 9, the main screen of the present invention is switched to a screen P1, a screen P26, a screen P27, a screen P28, a screen P29, and a screen P30 with time.

Screen P1, screen P26, screen P27, and screen P28 are periodically displayed at regular time intervals as a video advertisement screen, bus number and bus company display screen, public service advertisement screen, and text broadcasting screen, respectively. .

The screen P29 is an on-time advertisement screen, and at a certain time, for example, every hour, an advertisement screen is displayed as a background screen at the same time as a time signal alarm.

The screen P30 displays TV broadcasts such as TV news broadcasts at least twice a day, for example, 7:00 am and 9:00 pm, live sports broadcasts, or TV live broadcasts of national interest.

In the middle of the circulation screen, when the door opening and closing recognition is displayed a screen (P100) in the center. The screen (P100) is an automatic video guided subtitle of the stop, and the subtitle "This stop is Mokdong five streets. The next stop is concave bridge" is displayed in the center of the screen. Therefore, a passenger on a road or a hearing impaired person can easily use the stop guidance.

Referring to FIG. 10, the news broadcaster sends out a guide subtitle screen about 7 seconds before the news broadcast, such as the screen P31 before the news broadcast, and sends the on-time advertisement of the screen P32 on time. Subsequently, the TV regular news is sent out for about 25 minutes as shown in the screen P33, and when the time elapses, the news broadcast screen becomes smaller as shown in the screen P34, and the screen returns to the video advertisement screen.

11 to 12 show flowcharts for explaining the operation of the advertisement display device according to the present invention.

First, when the bus is started and the power supply is started from the vehicle battery, the control unit displays the main screen on the liquid crystal monitor (100) and checks the end of the day through the timer (102). If the routine is terminated in step 102, the system is shut down.

In step 102, if it is not the end of the day, it is checked whether there is a selection of the touch screen of the liquid crystal monitor (104). If there is a touch selection of the touch screen, the corresponding operation is performed in response to the touch data.

That is, when the administrative agency logo display unit is touched, the local government publicity screen is displayed (106), the display time is counted, and the time is returned to step 100 at timeout (108).

When the caption advertisement display unit is touched, the advertisement screen is displayed (110) and the battery count value is stored (111).

When the bus company logo display unit is touched, the bus company promotional screen is displayed (114), and the display time is counted, and when the time is out, the process returns to step 100 (116).

When the center display area is touched, the stop guidance screen is displayed (118), and the display time is counted, and when the time is out, the process returns to step 100 (120).

When the route guidance display is touched, the route guidance screen is displayed (122) and the scroll command is checked (124), the corresponding screen is displayed (126), the display time is counted, and the time is returned to step 100 when time out. (128).

In this way, the associated operation is performed in response to the touch data.

If there is no input of touch data in step 104, first, it is checked whether it is on-time (130), and if it is on-time, an on-time advertisement screen is displayed (132). If the time is 7:00 am or 9:00 pm, it is checked (134). If the corresponding time, the TV news broadcasting is displayed on the screen through the TV receiving module (136). It is checked whether or not the news broadcasting time has ended (138), and returns to the main screen in step 100 at the end.

The main screen displays the main advertisement (140) and checks whether there is a re-display request in the advertisement state (142). If there is a redisplay request, the number of times is counted to increase the number of requests of the corresponding advertisement by one (144), and the advertisement screen is displayed again.

The main screen is displayed while cycling through the advertisement screen, strip advertising, text broadcasting, public service advertising, etc. (146).

The number of advertisement displays is counted (148) and public service advertisements are displayed after a predetermined advertisement display (150). The display time of the PSA is counted, and the time is returned to step 100 at step 152.

The advertisement end is checked (154), the bus advertisement is displayed at the end of the advertisement (156), and the display time is counted and returned to step 100 at the time out (158).

Although described with reference to the embodiments, those skilled in the art can understand that the present invention can be variously modified and changed without departing from the spirit and scope of the present invention described in the claims below. There will be.

As described above, in the present invention, a liquid crystal monitor with a touch screen attached thereto may be installed on a route bus, and various video advertisements may be displayed through the liquid crystal monitor and route information screens and driving related information may be displayed.

Therefore, passengers can receive news, bus guide maps, bus operation information, etc. while using the bus to their destinations, and can enjoy games or get common sense information. And passengers can see the ads again from the beginning anytime if they just want to see the excessive advertising, this re-mark can be used as advertising preference data.

In addition, the bus company or the competent administrative agency may provide local residents with publicity and administrative publicity.

The bus company can attract a lot of various advertising in a limited space, so it can expect additional advertising revenue.

Advertisers can use their existing video ads offline to maximize their advertising effectiveness and focus on specific areas.

In addition, passengers who are deaf or hearing impaired can receive a satisfactory service by looking at the automatic stop image of the stop even if they have not heard the announcement by passengers or outside noise.

Claims (10)

Liquid crystal monitors respectively installed at at least one or more places where passengers can easily operate the route bus; A touch screen installed on each of the at least one liquid crystal monitor; A plurality of stop switches provided at a plurality of locations inside the bus; A beep generator for generating a get off request beep in response to the get off request signal; A recording medium storing bus route data, route related information data, and advertisement data; And Normally, the advertisement data stored in the recording medium is displayed on the liquid crystal monitor, and when the stop request signal is input through the touch screen or the stop switch, the stop request signal is generated through the beep generator, and the door is opened or closed. In response, a stop automatic image guide subtitle for the stop position is displayed on the liquid crystal monitor, and corresponding data is read from the recording medium in response to a bus route guidance request signal and other information request signals through the touch screen. An advertisement display apparatus for a route bus, comprising a control unit for displaying on a monitor. The advertisement display apparatus of claim 1, wherein the apparatus further comprises a television broadcasting reception module, and displays television news on the LCD monitor at a specific time. The apparatus of claim 1, further comprising a wireless internet access module configured to connect to the internet network through the wireless internet module and to display data from a connected server on the LCD monitor. Advertising display device for a route bus, characterized in that. The advertisement display apparatus of claim 1, wherein the device guides the door opening state on the screen of the LCD monitor when the door is opened in association with the door opening / closing detection means of the bus. The liquid crystal display of claim 1, further comprising: Advertisement display apparatus for a route bus comprising a logo display unit, a subtitle advertisement display unit, and a route guide selection unit of the bus company. The advertisement display apparatus of claim 5, wherein when the caption advertisement display unit is touched, a video of the caption advertisement is displayed on the main screen of the center, and the count value is stored. The advertisement display apparatus of claim 5, wherein when the route guide selection unit is touched, a route guide screen of a corresponding bus is displayed on a central main screen unit. The display of claim 1, wherein the main screen of the LCD monitor displays a bus number and company name of a route bus, a public service advertisement screen, a real-time text message screen, a timely advertisement screen, a news screen, a video advertisement screen, an automatic video guide display screen, and the like. Advertising display device for a route bus characterized in that the cycle is displayed while being displayed for a set time. Cyclically displaying a video advertisement and a bus guide screen for each specific period on the LCD monitor installed in the route bus; Displaying an automatic image guide display screen for each station in the circulation display state; And And displaying a route guide screen when the route guide display request is made in the circulation display state. 9. The method of claim 8, further comprising the step of displaying the video advertisement currently displayed from the beginning and storing the count value when the video advertisement display request is redisplayed in the video advertisement display step. How to display advertisement on route bus.