JP2002342642A - System for displaying video - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a video display system capable of effectively displaying video fitting a viewer. SOLUTION: This video display system is provided with a means 11 for receiving publicly released personal information set in a portable terminal 2, a means 12 for accumulating the received released personal information, a means 13 for analyzing the accumulated released personal information, a means 14 for selecting video to be reproduced in accordance with analysis results of the analyzing means and a means 15 for displaying the selected video.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a video display system, and more particularly to a video display system used as an advertisement medium for a product or the like.

[0002]

2. Description of the Related Art Several proposals have been made for systems used for product advertisements and the like.

[0003] For example, Japanese Patent Application Laid-Open No. 8-171374 discloses a proposal for automatically reproducing and displaying an advertisement according to conditions such as a time zone, the number of times, and a period. However, since there is no means for obtaining information on the user (viewer), it is not possible to display an effective advertisement according to the user's hobbies and preferences.

Japanese Patent Application Laid-Open No. Hei 9-81099 discloses that
The proposal describes that the importance of information is determined according to the user's interest, the information is rearranged in descending order of importance, and the information is detailed or simplified according to the importance.
However, since the system corresponds to each user, it is not suitable for a display system in which a large number of users (viewers) simultaneously watch.

[0005]

As described above, the conventional system does not always display an image suitable for a user (viewer) effectively.

[0006] The present invention has been made to solve the above-mentioned conventional problems, and has as its object to provide an image display system capable of effectively displaying an image suitable for a user (viewer). .

[0007]

According to the present invention, there is provided a video display system comprising: means for receiving public personal information set in a portable terminal; means for totalizing received public personal information; An analysis unit, a unit for selecting a video to be reproduced according to an analysis result of the analysis unit, and a unit for displaying the selected video are provided.

[0008] It is preferable that the receiving means includes means for detecting that the portable terminal has entered a receivable range, and receives the disclosed personal information of the detected portable terminal.

[0009]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram for explaining an outline of a video display system (video advertisement system) according to an embodiment of the present invention.

The video display system 1 comprises a large-sized display (video display means) and its control device. The video display means is installed in a store or on a street, and displays various advertisement videos. The video display system 1 has a communication unit, and can communicate with the portable terminal 2 via the communication unit.

The communication terminals 2 are individually held by viewers who are watching the image display means of the image display system 1 at stores and on the streets. Various personal information is set in each communication terminal 2. ing. Among the personal information, the information set to be openable is the video display system 1 as open personal information.
Can be transmitted.

The video display system 1 selects an optimal video based on the public personal information sent from each portable terminal 2, and displays the selected video on the video display means.

FIG. 2 is a functional block diagram for explaining the configuration of the video display system according to the embodiment of the present invention.

The video display system 1 includes a communication unit 11, a personal information totalizing unit 12, a personal information analysis unit 13, a video selection unit 14, a video display unit 15, and the like. It is possible to do. For communication,
Although it is possible to use wired communication, it is preferable to use wireless communication such as Bluetooth from the viewpoint of privacy protection since wiring is not bothersome and the sender of personal information is not known. Therefore, in the present embodiment, Blueto
It is assumed that communication with the portable terminal 2 is performed by wireless communication such as oth.

The portable terminal 2 has a personal information setting means 21 so that various kinds of personal information as shown in FIG. 3 can be set. In the example of FIG. 3, personal information such as age, gender, address, e-mail address, vacation period, money, hobbies and preferences are set. Each personal information can also be set as to whether or not it can be disclosed to a third party. The mobile terminal 2 is connected to the communication unit 22.
The personal information that can be disclosed (public personal information) can be acquired by a third party through communication or the like.

The video display system 1 receives public personal information from the portable terminal 2 via the communication means 11. The communication means 11 has a function of detecting that the mobile terminal 2 has entered a receivable range based on the radio wave intensity or the like, and receives public personal information from the detected mobile terminal 2. ing. The reception (reading) of the public personal information from the portable terminal 2 may be performed at all times, or may be performed at a timing at which the video is switched.

The public personal information received via the communication means 11 is sent to the personal information tallying means 12, and the personal information tallying means 12 sorts various kinds of public personal information sent from one or more portable terminals 2. Tally.

The public personal information totalized by the personal information totalizing means 12 is sent to the personal information analyzing means 13, and the personal information analyzing means 13 analyzes the central or average viewer's information based on the totalized information. Analyze features. For example, in addition to basic matters such as the ratio of the number of men and women and the average age, analysis is also performed on matters such as schedules (vacation periods), budgets (money held), hobbies and preferences.

The analyzed information is sent to the video selection means 14, and the video selection means 14 selects the most appropriate video from a plurality of advertisement videos prepared in advance according to the analysis result. That is, the most appropriate video image is selected in accordance with the analysis results such as the ratio of the number of men and women, the average age, the schedule, the budget, hobbies and preferences.

The selected video is displayed on the video display means 15. Therefore, the person holding the mobile terminal 2,
In other words, an advertisement image that matches the characteristics of the person who is viewing the display means 15 at a store or on the street is displayed.

FIG. 4 shows, as an example, an outline of the display operation when displaying an advertisement video of a travel advertisement.

In this example, it is assumed that an image for explaining the outline of a sightseeing spot is displayed on the image display means 15 first. When the video of the outline explanation is completed, an optimal video is selected according to the analysis result of the personal information. For example, when the average age is low, a video for sightseeing introduction for young people is selected, and when the average age is high, a video for sightseeing introduction for mature people is selected, and the selected video is displayed on the video display means 15. Is done. When the video of the sightseeing introduction is completed, an optimal video is selected in accordance with the analysis result regarding the hobbies and preferences, and a video such as a shopping guide or a gourmet guide is displayed.

As described above, according to the present embodiment, personal information set in a portable terminal held by a person (viewer) watching an advertisement image is tabulated and analyzed, and based on the analysis result, Thus, even when many viewers are watching the video, it is possible to display the advertisement video suitable for the average viewer. Therefore, the probability that the viewer can see the video that he / she wants to view increases, and the video provider (advertiser) can efficiently provide the video with high advertising effect. Further, since the collected personal information is only the personal information permitted to be disclosed, the privacy of the viewer is not unnecessarily violated. Further, since personal information from the portable terminal within the receivable range is collected, personal information can be automatically collected from the portable terminal without performing any special operation.

Although the embodiment of the present invention has been described above, the present invention is not limited to the above-described embodiment, and can be variously modified and implemented without departing from the gist thereof. Further, the above embodiments include inventions at various stages, and various inventions can be extracted by appropriately combining the disclosed constituent elements. For example, even if some constituent elements are deleted from the disclosed constituent elements, they can be extracted as an invention as long as a predetermined effect can be obtained.

[0026]

According to the present invention, an image is displayed based on public personal information obtained from a portable terminal of a person (viewer) watching the image, so that an image suitable for the viewer is effectively provided. It is possible to do.

[Brief description of the drawings]

FIG. 1 is an exemplary view for explaining an overview of a video display system according to an embodiment of the present invention.

FIG. 2 is a functional block diagram for explaining a configuration of a video display system according to the embodiment of the present invention.

FIG. 3 is a diagram showing an example of personal information set in a mobile terminal according to the embodiment of the present invention.

FIG. 4 is a view showing an example of a display operation of the video display system according to the embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Video display system 2 ... Portable terminal 11, 22 ... Communication means 12 ... Personal information totaling means 13 ... Personal information analysis means 14 ... Video selection means 15 ... Video display means 21 ... Personal information setting means

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A G09G 5/00 510 G09G 5/00 510B // G09F 19/00 G09F 19/00 Z F term (reference) 5B075 ND08 ND12 PR08 5C082 AA00 BA02 BA12 BA26 BB01 CA81 CB05 MM02 MM08 5E501 AA04 AA13 AB03 AC06 AC24 AC25 AC33 BA05 BA12 CA02 DA13 EB05 FA06 FA13 FB34 FB44

Claims (2)

[Claims] A means for receiving public personal information set in the portable terminal; a means for totalizing the received public personal information; a means for analyzing the totalized public personal information; and a means for analyzing the totalized public personal information. A video display system comprising: means for selecting a video to be reproduced; and means for displaying the selected video. 2. The apparatus according to claim 1, wherein said receiving means includes means for detecting that the portable terminal has entered a receivable range, and receives public personal information of the detected portable terminal. The video display system as described.