ES2424948T3 - EPG with advertising inserts - Google Patents

EPG with advertising inserts Download PDF

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Publication number
ES2424948T3
ES2424948T3 ES06010801T ES06010801T ES2424948T3 ES 2424948 T3 ES2424948 T3 ES 2424948T3 ES 06010801 T ES06010801 T ES 06010801T ES 06010801 T ES06010801 T ES 06010801T ES 2424948 T3 ES2424948 T3 ES 2424948T3
Authority
ES
Spain
Prior art keywords
television program
program listings
advertising data
programming
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
ES06010801T
Other languages
Spanish (es)
Inventor
Henry C. Yuen
Roy J. Mankovitz
Daniel S. Kwoh
Elsie Y. Leung
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Index Systems Inc
Index System Inc
Original Assignee
Index Systems Inc
Index System Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US3478496P priority Critical
Priority to US34784P priority
Application filed by Index Systems Inc, Index System Inc filed Critical Index Systems Inc
Application granted granted Critical
Publication of ES2424948T3 publication Critical patent/ES2424948T3/en
Anticipated expiration legal-status Critical
Application status is Expired - Lifetime legal-status Critical

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/443OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4438Window management, e.g. event handling following interaction with the user interface
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/434Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4345Extraction or processing of SI, e.g. extracting service information from an MPEG stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/482End-user interface for program selection
    • H04N21/4821End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/44Receiver circuitry
    • H04N5/445Receiver circuitry for displaying additional information
    • H04N5/44543Menu-type displays
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/76Television signal recording
    • H04N5/78Television signal recording using magnetic recording
    • H04N5/782Television signal recording using magnetic recording on tape
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application

Abstract

Apparatus for displaying advertisements (50) in an electronic programming guide, comprising: a memory (22; 34) for storing advertising data only once and electronic programming guide (EPG) data that includes programming program listings of television for all available channels for a certain period and an address to link the advertising data with the programming of the television program listings, where the address for linking the advertising data is stored as part of the programming of the television program listings ; a display monitor (20) that has a screen; means (24) for accessing the memory to recover EPG data corresponding to the programming of the television program listings and the address for linking the advertising data with the programming of the television program listings; means (30) for displaying the data recovered on the screen in the lines of the television program listings, each television program list is displayed on a separate line; means (24) for accessing the memory to retrieve the advertising data according to the recovered address; and means for displaying the retrieved advertising data on a line on the screen instead of one of the television program listings, or between the television program listings.

Description

EPG with Advertising Inserts

Background

This invention relates to electronic programming guides that incorporate messages or advertising words.

Because the number of television channels available on cable and satellite is expanding, an electronic on-screen programming guide (EPG) becomes more indispensable. This EPG allows the user to classify the present and future programming available by theme, time, and channel. As a result, the user can find a program of interest more easily.

It is expensive to collect EPG data to visualize and to transmit such data to the consumer. However, there remains a need to find a way to recover the cost of these activities.

WO95 / 01056 describes a system for selecting visual audio programs and services. Programming lists are available in an electronic programming guide that includes television programs that may include listings that give access to commercials and paid advertising messages.

Document FR2726718 describes a device that includes an antenna that receives incoming television viewing information, programming and advertising information. The information is decoded and passed through a filter that is controlled by a programmer. The filter selects only the type of information required by the viewer. Then the selected information is stored in a non-volatile memory for example on a computer disk. The remote control controls the filtered information and the television screen display.

Summary

The apparatus and method of the invention are mentioned in the accompanying claims 1 and 5.

As described here, advertisements are inserted into an EPG on the screen of a display monitor between individual television program listings. Specifically, a memory stores EPG data and advertising data. A microprocessor is programmed to recover EPG data corresponding to a series of television programs and advertising data from memory. The microprocessor controls the monitor to display the EPG data recovered on the screen in the lines of the television program listings, each television program list is displayed on a separate line, and displays the recovered advertising data on a line on the screen instead of one of the television show listings.

In a preferred construction related to the invention, the EPG and the advertising data are displayed in a first area of the screen and a detail window is displayed in a second area of the screen. One of the EPG data lines is highlighted with a cursor. A description of the list of television programs highlighted by the cursor is inserted in the second area. When the advertising data line is highlighted with the cursor, a description related to the advertising data is inserted in the second area.

Brief description of the drawings

FIGURE 1 is a schematic block diagram of the apparatus for carrying out the invention; Y

FIGURE 2 is a screen format produced by the apparatus of FIGURE 1.

Detailed description of the drawings

The descriptions of US patent number 6,239,794 filed on June 7, 1995 and patent number 6,028,599, filed on October 10, 1996 are relevant to the subject matter described herein. As illustrated in the previous application, a television signal source 10 is connected in FIGURE 1 such as a terrestrial antenna, or a cable to a television tuner 11. The output of the tuner 11 is a modulated intermediate frequency signal that Contains video and audio television information. The tuner 11 is connected by an intermediate frequency amplifier (IF AMP) 12 to an image detector (PICTURE DET) 13 and a sound detector (SOUND DET) 14, which produces baseband video and audio signals, respectively. The audio signal is coupled via a sound amplifier (SOUND AMP) 15 to a speaker

16. The video signal is coupled by a video amplifier not shown to an input of a switch 18. The sound detector 14 and the image detector 13 are connected to the audio and video inputs, respectively, of a video recorder. video cassette (VCR) 17. (Alternatively, the television signal source 10 can be connected directly to the RF input of VCR 17, if this internal tuner and the demodulation circuit are to be used). The output of the VCR 17 is connected to the other input of the switch 18. The output of the switch 18 is connected to an input of a conventional image-on-image (PIP) integrated circuit chip 19. The output of the PIP chip 19 is connected to the Video input from a receiver or television monitor (TV) 20 that has a screen (not shown).

An updated database of the program listing schedule of all available channels during a given period, for example a day or a week, is stored electronically in a program schedule memory 22. These program listings normally include for each program the title, a description of the program, the day of the week, the start time of the day, the duration of the program, and the channel in which the program is transmitted and is thus available for reception at source 10. In a Preferred embodiment of the invention, the period for which program listings are stored is different for the guides, depending on the priorities and preferences of the viewer. For example, the information that needs to be displayed on the TISPG and CSPG can be stored for one or two days and the information needed to visualize the TSPG can be stored for a week or more. The database can be updated by means of a continuous data link in the vertical suppression interval (VBI) of a television channel transmission to the television receiver in a well known way. Alternatively, the database can be updated by disconnecting memory 22 and replacing it with a memory that has the database updated. Memory 22 is connected to a microprocessor 24 that is programmed to control the operation of the described equipment. An operation program for the microprocessor 24 is stored in a read-only memory (ROM) 26. A spectator input device 28, preferably in the form of an IR remote control, is coupled to the microprocessor 24 to provide commands from the viewer. A video processor 30 is coupled to the microprocessor 24. When the viewer wishes to view the television program listings, the microprocessor 24 remembers a part of the program programming database of the memory 22 and attaches it to the video processor 30 , where program listings are formatted for viewing. Preferably, the information stored in the video processor 30 is a bitmap which is displayed on the screen of the television receiver 20. The video processor 30 is connected to the other input of the PIP chip 19. Preferably, the device viewer input 28 controls the microprocessor 24 by moving the cursor on the screen of the television receiver 20. For this purpose, the microprocessor 24 and the video processor 30 are coupled to a cursor position recorder 32. (Alternatively, the viewer can select information elements displayed on the screen by entering the code numbers of the viewer input device 28 assigned to these elements.) The microprocessor 24 is also coupled to the tuner 11 to change the channel, to the VCR 17 for playback selection / recording and start / stop, to change 18 the selection of one of its inputs, and to the PIP chip 19 for the selection of the mode or PIP peration.

The electronic program guide format is shown in FIGURES 2. The format has a background area 40 and a PIP overlay window 42 in the upper left corner of the screen. The real time, that is, 5:11 pm, is displayed in a sub-area 42a of the PIP window 42. The background area 40 includes an area that promotes messages and advertisements 43 at the top of the screen, a program description area 44 in the upper right corner of the screen adjacent to the PIP window 42, and a program programming area 46 below areas 42 and 44. The program description area 44 includes the time for start and length (duration) of the program described. In area 46, EPG data retrieved from memory 22 is displayed on the lines, each program listing is displayed on a separate line. The viewer can move a cursor 48 vertically to highlight one of the program listing lines displayed in area 46. The highlighted background of the cursor 48 and the background of the description area of the program description area 44 preferably have the same color or shape. The motion images, complete, of a current broadcast real-time television program and the current time are displayed in the PIP window 42 and the audio portion of the television program displayed in the PIP window 42 is reproduced by the recording system. monitor sound 20.

The advertising inserts are displayed on the screen between the program listing lines in the program programming area 46 and the related information or advertisements are displayed in the description area 44. With reference to FIGURE 1, the advertising inserts are transmitted preferably in the VBI as part of the program programming information and stored in the television receiver in RAM, functionally represented as an advertising insert memory 34. Preferably the inserts are transmitted as part of the information packets about the programs , that is, SIP, with which the advertising inserts are displayed. The apparatus of FIGURE 1 operates as described in document 08 / 475,395, the advertising inserts are treated as part of the program listings displayed in area 46 and the brief descriptions of the program displayed in area 44.

In practice, memory 34 and memory 22 can be physically incorporated into a single RAM. The addresses for the advertising inserts can be stored as part of the pre-established schedules lists for the programs with which the advertising inserts are displayed. However, the addresses link the schedule lists with the advertising inserts, and each advertising insert is only stored once in memory 34. By linking the advertising inserts to the schedule lists, the displayed advertising insert becomes time dependent. However, the content of the advertisements displayed, to some degree, can be directed to the interests of the viewers. Ads of interest to housewives would be displayed in the morning and advertisements of interest to children would be displayed in the afternoon.

As illustrated in FIGURE 2, an advertising insert 50 is preferably displayed as a line below the "NBC 4 NEWS" listing of the television program that the advertiser, for example, Coca Cola, sponsors.

However, there is no need for a relationship between the position of the advertiser and the television show, depending on the circumstances. To obtain more information about the object of the advertising insert 50, the viewer highlights the line with the cursor 48; then said information is displayed in area 44, instead of information about a television program. For example, the advertisement in area 44 may inform the viewer that the advertised product is for sale at the joint retail establishment at a particular price or gives a more detailed description of the product.

Claims (6)

  1.  CLAIMS
    1. Apparatus for displaying advertisements (50) in an electronic programming guide, comprising:
    a memory (22; 34) for storing advertising data only once and electronic program guide (EPG) data that includes a schedule of television program listings for all available channels during a given period and an address for linking the advertising data with the programming of the television program listings, where the address for linking the advertising data is stored as part of the programming of the television program listings;
    a display monitor (20) that has a screen;
    means (24) for accessing the memory to retrieve EPG data corresponding to the programming of the television program listings and the address for linking the advertising data with the programming of the television program listings;
    means (30) for displaying the data recovered on the screen in the lines of the television program listings, each television program list is displayed on a separate line;
    means (24) for accessing the memory to retrieve the advertising data according to the recovered address; Y
    means for displaying the retrieved advertising data on a line on the screen instead of one of the television program listings, or between the television program listings.
  2. 2.
    Apparatus as claimed in claim 1, wherein the advertising data is displayed as an insert (50) between the lines of the television program listings.
  3. 3.
    The apparatus of claim 1, wherein the EPG data is displayed in a first area (46) of the screen, the apparatus further comprises:
    means (32) for highlighting one of the EPG data lines on the screen with a cursor;
    means for displaying a detail window in a second area (44) of the screen; Y
    means for inserting a description of the list of television programs highlighted by the cursor in the second area.
  4. 4. The apparatus of claim 3, further comprising:
    means for highlighting advertising data on the screen with a cursor; Y
    means for inserting information related to the advertising data highlighted by the cursor in the second area.
  5. 5. A method for displaying advertisements (50) in an electronic programming guide, comprising:
    storing in the memory (22; 34) advertising data only once and electronic program guide (EPG) data that includes a schedule of television program listings for all available channels during a given period and an address to link the advertising data with the programming of the television program listings, where the address for linking the advertising data is stored as part of the programming of the television program listings;
    access the memory to retrieve the EPG data corresponding to the programming of the television program listings and the address to link the advertising data with the programming of the television program listings;
    display the recovered EPG data on a screen (20) in the lines of the television program listings, each television program list is displayed on a separate line;
    access memory to retrieve advertising data according to the address retrieved; Y
    display the retrieved advertising data on a line on the screen instead of one of the television program listings, or between the television program listings.
  6. 6. A method as claimed in claim 5 wherein the advertising data is displayed as an insert (50) between the lines of the television program listings.
ES06010801T 1996-12-19 1997-12-19 EPG with advertising inserts Expired - Lifetime ES2424948T3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US3478496P true 1996-12-19 1996-12-19
US34784P 1996-12-19

Publications (1)

Publication Number Publication Date
ES2424948T3 true ES2424948T3 (en) 2013-10-10

Family

ID=21878581

Family Applications (1)

Application Number Title Priority Date Filing Date
ES06010801T Expired - Lifetime ES2424948T3 (en) 1996-12-19 1997-12-19 EPG with advertising inserts

Country Status (11)

Country Link
EP (1) EP0947093A4 (en)
JP (1) JP3527252B2 (en)
KR (1) KR100327556B1 (en)
CN (1) CN1112804C (en)
AU (1) AU731010B2 (en)
BR (1) BR9713597A (en)
CA (3) CA2779619C (en)
ES (1) ES2424948T3 (en)
HK (1) HK1025454A1 (en)
MX (1) MXPA99005769A (en)
WO (1) WO1998027723A1 (en)

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EP0947093A1 (en) 1999-10-06
CA2844582A1 (en) 1998-06-25
WO1998027723A1 (en) 1998-06-25
CN1246235A (en) 2000-03-01
AU731010B2 (en) 2001-03-22
KR100327556B1 (en) 2002-03-15
CA2779619C (en) 2014-04-01
JP3527252B2 (en) 2004-05-17
AU5619898A (en) 1998-07-15
EP0947093A4 (en) 2000-03-08
CA2275720C (en) 2012-08-28
JP2000516425A (en) 2000-12-05
MXPA99005769A (en) 2004-09-10
BR9713597A (en) 2000-04-04
CA2275720A1 (en) 1998-06-25
CA2779619A1 (en) 1998-06-25
KR20000069592A (en) 2000-11-25
CN1112804C (en) 2003-06-25
HK1025454A1 (en) 2003-11-07

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