JP2005242800A - Order receiving device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an order receiving device installed at a photo shop, capable of directly appealing an advertisement for sales promotion to a user. <P>SOLUTION: Media relevant information including the number of pixels of an image recorded in a medium set in media drives 16A-16D, a model of a digital camera which acquires the image, and a free space of the media is acquired. A plurality of advertisement contents for sales promotion corresponding to a type of the media relevant information are stored in a second storage part 22. The advertisement content for sales promotion corresponding to the media relevant information is determined, and the advertisement content for sales promotion is displayed on a display part 10 during processing of the order the user made. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an order receiving apparatus and method for receiving orders for various services relating to images recorded on a medium, which are installed at a photo shop, and a program for causing a computer to execute the order receiving method.

  Digital that provides various digital photo services related to photography, such as accumulating images acquired by a user using a digital camera in an image server, recording them on a CD-R, providing them to the user, printing them out, etc. A photo service system is known.

  In such a digital photo service system, there has been proposed a system in which an order receiving device for placing an order for a service is installed at a photo shop, and the order is received by the order receiving device. In such a system, when a user sets a medium on which an image acquired by shooting is set in the order receiving device, the order receiving device reads the image from the medium, and in the case of a desired service content or print order. An order information indicating the order contents is generated by receiving an instruction from the user about the order contents such as the number of prints and the print size, and the order information is transmitted to the photo shop together with the images. The photo shop provides a service according to the order contents to the user. For example, if the service ordered by the user is to write an image to a CD-R, the image is written to the CD-R, and if it is a print output, the image is printed out. Pass the image product to the user.

  In addition, a method has been proposed in which, when an order is received by such an order receiving apparatus, the sales information and advertisement of the photo shop are recorded in an empty area of the medium so that the user can see the sales information and advertisement. (See Patent Document 1). In addition, a system (see Patent Document 2) that displays advertisements according to the customer base expected to visit many stores during each time period on the display screen of the order receiving device, and advertisements estimated from the user's past order history Has also been proposed (see Patent Document 3).

  Furthermore, although not related to the image, referring to the user's order history and the database storing the user's information, the product of the order history is displayed on the product purchase application screen, or the virtual clerk is based on the user's order history Has also been proposed (see Patent Documents 4 and 5).

According to these systems, since advertisements and products suitable for the users to be used can be shown to the users and sales activities can be performed, the advertisements can be linked to sales promotion of services and products.
JP 2001-282918 A JP 2001-297229 A JP 2001-344512 A JP 2002-109321 A JP 2002-230132 A

  However, in the system of Patent Document 1, since an advertisement cannot be displayed unless an operation for displaying the advertisement recorded on the medium is performed, the user may not see the advertisement. In the systems disclosed in Patent Documents 2 and 3, since the user does not always watch the order receiving device, the display of the advertisement does not immediately lead to the promotion of the advertised product or service. On the other hand, in the systems of Patent Documents 4 and 5, since products are displayed at the time of ordering, sales can be promoted, but in both cases, advertisements and products are displayed on the user's own personal computer via the Internet. Because of this, it is difficult to tell if the advertisement will directly lead to an increase in sales at photo shops.

  The present invention has been made in view of the above circumstances, and an object of the present invention is to make it possible to appeal directly to a user for a sales promotion advertisement.

An order receiving apparatus according to the present invention includes display means for performing various displays,
Image reading means for reading the image from the medium storing the image;
An input means for receiving various inputs including a service order related to the image by the user;
Order processing means for performing processing related to the order;
Acquire media-related information including at least one of the number of pixels of the image recorded on the read target medium from which the image is read by the image reading means, the model of the photographing apparatus that acquired the image, and the free capacity of the read target medium Information acquisition means,
It is characterized by comprising display control means for displaying on the display means during the order processing by the order processing means the sales promotion advertisement content corresponding to the media related information.

  “Image-related services” include various services that can be provided to users regarding images, such as image writing to CD-R, print output, storage in an image server, and image printing on mugs and T-shirts. means.

  “Order-related processing” means not only processing of writing an image on a CD-R and print output, but also reading out the image from the media in order to perform these processing at the photo shop, and sending the read image to the photo shop. Including processing to perform.

In the order receiving device according to the present invention, when a plurality of the above-mentioned sales promotion advertisement contents having different reproduction times are prepared for one sales promotion advertisement content,
It further comprises image number acquisition means for acquiring information indicating the number of images that have been ordered,
The display control unit may be a unit that displays the advertising content for promotion for a reproduction time corresponding to the number of images acquired by the image number acquisition unit on the display unit.

Further, in the order receiving device according to the present invention, when the displayed advertisement content for sales promotion relates to a service different from the service ordered by the user,
The input means is a means for receiving orders for the different services,
The order processing unit may be a unit that performs a process related to an order of the different service when the input unit receives an order of the different service from the user.

  The order receiving apparatus according to the present invention may further include a print output unit that prints out information representing a type of advertisement content for sales promotion according to the media related information.

  The order receiving device according to the present invention may further include a transmission unit that transmits an e-mail describing information indicating the type of the advertising content for promotion according to the media-related information to a predetermined destination. .

Further, in the order receiving apparatus according to the present invention, when the latest promotion advertisement content is stored in the server by periodically connecting to the server for storing and managing the promotion advertisement content, Content acquisition means for acquiring advertising content for sales promotion from the server;
You may make it further provide the content storage means which stores this acquired advertisement content for sales promotion.

  The order receiving apparatus according to the present invention may further include content acquisition means for acquiring the advertisement content for sales promotion from a server stored and managed externally.

An order receiving method according to the present invention receives an order for a service related to an image by a user,
Media-related information including at least one of the number of pixels of the image recorded on the read target medium from which the image to be ordered is read, the model of the photographing apparatus that acquired the image, and the free capacity of the read target medium Acquired,
The sales promotion advertisement content corresponding to the media related information is displayed during the processing of the order.

  The order receiving method according to the present invention may be provided as a program for causing a computer to execute the order receiving method.

  According to the present invention, media-related information including at least one of the number of pixels of an image recorded on a read target medium, the model of a photographing apparatus that has acquired the image, and the free capacity of the read target medium is acquired, and the media related information is acquired. The corresponding advertisement content for sales promotion is displayed on the display means during the order processing. For this reason, the advertisement for sales promotion according to the media relevant information which the user directly uses can be shown with respect to the user who places an order using the ordering device according to the present invention. Therefore, the advertisement for sales promotion can be directly appealed to the user, and this can immediately lead to the sales promotion of the product or service that advertised the advertisement for sales promotion.

  Further, when a plurality of sales promotion advertisement contents having different playback times are prepared for one sales promotion advertisement content, information representing the number of ordered images is acquired, and sales with a playback time corresponding to the number of images are obtained. By displaying the advertising content for promotion, the advertising content for sales promotion having a length corresponding to the time for reading the image from the medium can be displayed. For this reason, especially when the number of ordered images is large, by displaying the advertisement content for promotion with a long reproduction time, the same advertisement content for promotion is not repeatedly reproduced. As a result, the user is bored. It is possible to display a promotion advertisement without any problem.

  Further, in the case where the displayed promotional advertisement content is related to a service different from the service ordered by the user, an order for a different service is accepted and processing related to the order for the different service is performed, thereby promoting the sales. Ads can be directly linked to the sale of different services.

  In addition, by displaying information indicating the type of advertising content for sales promotion according to media-related information, the advertising content for sales promotion displayed to the user who has placed an order to the person who viewed the print Can do. Therefore, the advertisement for promotion that is displayed to the clerk of the photographic shop by the user by handing over the image product generated by the order in exchange for the printing of the information representing the type of the advertising content for the promotion at the photographic shop. The content can be notified, so that the clerk of the photo shop can perform the sales activities according to the type of the advertising content for sales promotion to the user.

  Also, by sending an e-mail describing information representing the type of advertising content for promotion according to the media-related information to a predetermined destination, it was displayed to the user who placed an order for the person who saw the e-mail It is possible to notify advertising contents for sales promotion. Therefore, for example, by using a predetermined address as the e-mail address of the photo store clerk's mobile phone or personal computer, the photo store clerk can be notified of the sales promotion advertisement content displayed to the user by e-mail. As a result, by delivering the image product generated by the order at the photo store, the store clerk of the photo store can perform sales activities according to the type of the advertising content for sales promotion to the user.

  In addition, by regularly connecting to a server that stores and manages sales promotion advertising content, the latest sales promotion content can be obtained and stored, so that the latest sales promotion content can always be displayed. it can.

  In addition, by acquiring the sales promotion advertisement content from the server, it is not necessary to store the sales promotion advertisement content in the order reception device, so that the order reception device can be configured at low cost.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a schematic block diagram showing a configuration of a photo service system including an order receiving apparatus according to an embodiment of the present invention. As shown in FIG. 1, the photo service system according to the present embodiment includes three order receiving devices 1 installed at the shop front of a photo shop, and an image output device 2 that performs processing of orders related to images installed at the photo shop. And a server 3 that stores and manages the sales promotion advertisement content via the network 4.

  FIG. 2 is a schematic block diagram showing the configuration of the order receiving device 1. As shown in FIG. 2, the order receiving apparatus 1 includes a display unit 10 including a liquid crystal monitor that performs various displays, and an input unit 12 that receives various inputs such as an order instruction by a user for a service provided by a photo shop. A communication unit 14 that communicates by connecting to the network 4, a plurality (four in this case) of media drives 16 </ b> A to 16 </ b> D according to the types of media that can be used by the order receiving device 1 according to the present embodiment, and media drives A first storage unit 20 including an I / O 18 serving as an interface of 16A to 16D, a ROM storing various programs for driving the order receiving apparatus 1, and a RAM serving as a work area when performing various processes, and later A second storage unit 22 composed of a rewritable memory for storing the advertising content for promotion, and various programs The a CPU24 for controlling the driving of the order accepting apparatus 1 by executing comprises a receipt printer 26 for outputting print media-related information to order the content of the user and later are connected by a bus 28.

  The input unit 12 may be a keyboard, an input button, or the like, or may be a touch panel linked with the display unit 10.

  The communication unit 14 includes a network interface connected to the network 4. In response to an instruction from the CPU 24, the communication unit 14 transmits the order information indicating the contents of the order for the service ordered by the user using the input unit 12 and the image read from the medium to the image output device of the photo shop 2. Further, the communication unit 14 accesses the server 3 periodically (for example, once a month or every time the device 1 is activated) according to an instruction from the CPU 42, and the latest sales promotion advertisement content is stored in the server 3. The latest sales promotion advertisement content is downloaded from the server 3. The CPU 42 overwrites the latest sales promotion advertisement content downloaded on the sales promotion advertisement content stored in the second storage unit 22.

  The media drives 16A to 16D are, for example, smart media (registered trademark), XD card (registered trademark), memory stick (registered trademark), and CD-R, depending on the type of media that can be used by the order receiving device 1. Be prepared.

  When the media is set in the media drives 16A to 16D, the CPU 42 displays the media-related information indicating the number of pixels of the image recorded on the set media, the model of the digital camera that acquired the image, and the free space of the media. To get. Note that since the number of pixels of the image and the model of the digital camera that acquired the image are described in the tag of the image, information representing the number of pixels of the image and the model of the digital camera can be obtained by referring to the tag.

  In addition, the CPU 24 activates a program for receiving an order, and displays an order screen for receiving an order by the user on the display unit 10.

  In addition, when the user inputs from the input unit 12 that the order content is to be confirmed, the CPU 24 generates order information indicating the order content, reads the image specified by the order from the medium, and communicates the read image and the order information. The order processing is performed by transmitting to the image output device 2 of the photo shop via the unit 14. Here, the order information includes the file name of the ordered image, the contents of the ordered service (for example, writing to a CD-R, print output, etc.), and the number of prints and print size in the case of print output. . Based on the order information, the CPU 24 acquires image number information indicating the number of ordered images. The acquired number-of-images information is used when determining the sales promotion advertisement content described later.

  Based on the media-related information, the CPU 24 determines the sales promotion advertisement content to be displayed on the display unit 10 during the processing related to the order. The determination process will be described later.

  FIG. 3 is a diagram illustrating an example of the sales promotion advertisement content stored in the second storage unit 22 in the present embodiment. As shown in FIG. 3, in the present embodiment, the advertisement content C1 for sales promotion that performs an advertisement that recommends a service for backing up an image recorded on a medium to a CD-R, an advertisement that recommends a large stretch print of size 1 or 2L or larger. Advertising content C2 for promotion, sales advertising content C3 for advertising that recommends a seal print with a plurality of thumbnail images as seals for one image, advertising content for sales promotion for advertising a new model of digital camera Stored is C4 and sales promotion advertisement content C5 for performing an advertisement promoting a photo shop.

  Each of the promotional contents C1 to C4 consists of three types of video files (c1-1.avi, c1-2.avi, c1-3.avi, etc.) with different playback times for the same advertisement content. Each moving image file is stored in a folder having a corresponding folder name (such as C1) located under the root directory. It is assumed that the moving image file has a length of 15 seconds, 30 seconds, and 60 seconds, for example.

  The CPU 24 accesses the server 3 periodically (once a month or every time the device 1 is activated) via the communication unit 14. When the latest sales promotion advertisement contents C1 to C5 are stored in the server 3, the latest sales promotion advertisement contents C1 to C5 are downloaded and stored in the second storage unit 22. The advertisement contents C1 to C5 are updated.

  Further, when the order processing is completed, the CPU 24 prints out the order number and information indicating the type of sales promotion advertisement content displayed to the user as will be described later, and issues a receipt. FIG. 4 is a diagram showing an example of receipt printing. In the example shown in FIG. 4, C1 is printed as the order number 001234 and information indicating the content type.

  The user goes to the photo store with the receipt and presents the receipt to the clerk of the photo store, thereby receiving the ordered image product such as a CD-R or a print.

  The image output device 2 includes a communication unit connected to a network, a print unit that prints an image, a recording unit that records an image on a CD-R, and the like, and processes an order made by the user from the order receiving device 1 An image product such as a CD-R on which a print and an image are recorded is generated.

  The server 3 stores and manages sales promotion advertisement content. The server 3 always stores the latest sales promotion advertisement content. Here, the server 3 may be installed in a photo shop, and when the photo shop is a member store of a chain store, it may be installed in the headquarters of the chain store. Further, it may be installed in a maintenance center of a manufacturer that manufactures the order receiving device 1 and the image output device 2. If the server 3 is installed in a photo shop, the server 3 and the order receiving device 1 are connected by an in-store LAN. On the other hand, when the server 3 is installed at the headquarters of the chain store or the maintenance center of the manufacturer, the order receiving device 1 and the server 3 are connected by a LAN, WAN, or public line.

  Next, processing performed in the present embodiment will be described. FIG. 5 is a flowchart showing processing performed when determining the sales promotion advertisement content in the present embodiment. The processing is started when the user sets a medium in any of the media drives 16A to 16D of the order receiving apparatus 1 and inputs from the input unit 12 to place an order. First, the CPU 24 stores the media drives 16A to 16D. Media-related information including the number of pixels of the image recorded on the medium set in any one of the media, the model of the digital camera that acquired the image, and the free space of the media is acquired (step S1).

  Next, the CPU 24 determines whether or not the ratio of the free space of the media included in the media related information is equal to or less than the threshold value Th1 with respect to the total capacity of the media (first determination, step S2). Note that, for example, 20% can be used as the threshold value Th1, but it can be set to an arbitrary value.

  Here, if the first determination is affirmed, it means that the free space of the medium is decreasing. In such a case, if the user is advised to back up the image recorded on the medium. The user is likely to use backup. Therefore, when the first determination is affirmed, the CPU 24 determines the sales promotion advertisement content to be displayed as the sales promotion advertisement content C1 (step S3).

  If the first determination is negative, it is determined whether or not the number of pixels of the image included in the media-related information is greater than or equal to a threshold value Th2 (second determination, step S4). As the threshold Th2, for example, 3 million pixels can be used, but it can be set to any value.

  Here, if the second determination is affirmed, it means that there is little deterioration in image quality even if the image is enlarged and printed. In such a case, if the user recommends the enlarged image, the user can There is a high possibility of using large stretch prints. Therefore, when the second determination is affirmed, the CPU 24 determines the sales promotion advertisement content to be displayed as the sales promotion advertisement content C2 (step S5).

  If the second determination is negative, it is determined whether or not the number of pixels of the image included in the media-related information is equal to or less than a threshold value Th3 (third determination, step S6). For example, 100,000 pixels can be used as the threshold Th3, but it can be set to any value.

  Here, if the third determination is affirmed, it means that even if the image is printed in the L size or the like, the image quality is not so good, and in such a case, the user is recommended to perform the seal print. In this case, there is a high possibility that the user uses the seal print. Therefore, when the third determination is affirmed, the CPU 24 determines the sales promotion advertisement content to be displayed as the sales promotion advertisement content C3 (step S7).

  If the third determination is negative, based on the digital camera model information included in the media-related information, it is determined whether or not there is a digital camera of a newer version than the digital camera used by the user. Determination (fourth determination, step S8).

  Here, if the fourth determination is affirmed, the user is using an old-type digital camera. In such a case, if the user recommends a new-type digital camera, A user is likely to purchase a digital camera. Therefore, when the fourth determination is affirmed, the CPU 24 determines the sales promotion advertisement content to be displayed as the sales promotion advertisement content C4 (step S9).

  If the fourth determination is negative, the CPU 24 determines the sales promotion advertisement content to be displayed as the sales promotion advertisement content C5 (step S10), and ends the process.

  The user orders a service for an image recorded on the media according to the guidance on the order screen displayed on the display unit 10. It is assumed here that an image print order is made. When the order is completed, the user inputs an order confirmation message from the input unit 12. FIG. 6 is a flowchart showing processing performed after the order is confirmed. The process starts when the user inputs an order confirmation message, and the CPU 24 generates order information indicating the order details (step S21). Then, image number information representing the number of images ordered based on the order contents is acquired (step S22).

  Next, it is determined whether or not the number of images represented by the number-of-images information is 10 or less (step S23). If step S23 is affirmed, a moving image file having the shortest playback time in the determined sales promotion advertisement content Is selected (step S24). If step S23 is negative, it is determined whether or not the number of images represented by the image number information is 30 or less (step S25). If step S25 is affirmative, 2 is determined in the determined sales promotion advertisement content. The moving image file with the shortest playback time is selected (step S26). If step S25 is negative, the moving image file having the longest playback time is selected in the determined sales promotion advertisement content (step S27).

  Then, the CPU 24 starts order processing (step S28). Further, simultaneously with the start of the order processing, the selected moving image file is reproduced to display the sales promotion advertisement content on the display unit 10 (step S29).

  FIG. 7 is a diagram showing an example of the sales promotion advertisement content displayed on the display unit 10. Here, a state is shown in which the advertising content for promotion C1 for which backup is recommended is displayed. Here, as shown in FIG. 7, a backup button B1 is displayed on the advertising content for promotion C1 being displayed. The CPU 24 determines whether or not the backup button B1 is clicked by the user during the display of the sales promotion advertisement content C1 (step S30), and when step S30 is affirmed, performs backup processing (step S31). Specifically, all the images recorded on the medium are read out, and the read image is transmitted to the image output device 2 of the photo store together with information indicating that the read image should be recorded on the CD-R. In addition, it returns to step S29 after step S31.

  If step S30 is negative, it is determined whether or not order processing has been completed (step S32), and if step S32 is negative, the process returns to step S29 to continue displaying the promotional content. When step S32 is affirmed, information indicating the order number and the type of the displayed promotional content is printed out from the receipt printer 26 (step S33), and the process is terminated.

  The user can receive the print by presenting the receipt to the clerk of the photo shop.

  As described above, in the present embodiment, the media related information including the number of pixels of the image recorded on the media, the model of the digital camera that acquired the image, and the free space of the media is acquired, and the sales promotion according to the media related information is performed. Since the advertising content is displayed on the display unit 10 of the order receiving apparatus 1 during the order processing, the user who places the order can be directly shown the sales promotion advertisement according to the media related information. Therefore, the advertisement can be directly appealed to the user, and this can immediately lead to the sales promotion of the product or service that advertised the sales promotion advertisement.

  In addition, since a plurality of video files with different playback times are prepared for one promotional advertisement content and a video file with a playback time corresponding to the number of ordered images is played back, it corresponds to the time to read an image from the media. The advertising content for sales promotion having a length can be displayed on the display unit 10. For this reason, especially when there are a large number of ordered images, by selecting a video file with a long playback time, the same promotional advertisement content can be prevented from being repeatedly played back, and as a result, the user can be sold without getting bored. Promotional advertisements can be displayed.

  In addition, when an image print order is made as described above, a backup order is accepted from the display screen of the sales promotion advertisement content during the display of the sales promotion advertisement content that recommends backup of the image to the CD-R. By performing this backup process, the sales promotion advertisement can be directly linked to the sales of the service.

  Further, since the information representing the type of the sales promotion advertisement content is printed out as a receipt, the sales promotion advertisement content displayed to the user can be notified to the clerk of the photo shop. Therefore, by delivering the image product generated by the order in exchange for the receipt at the photo store, the sales clerk of the photo store can be informed of the advertising content for promotion displayed to the user. The store clerk can perform sales activities according to the type of advertisement content for sales promotion to the user.

  In the above embodiment, as the media-related information, the number of pixels of the image recorded on the set media, the model of the digital camera that acquired the image, and the free space of the media are acquired. One may be acquired as media related information. In addition, since the type of media used by the user is known depending on the type of the media drives 16A to 16D in which the media is set, it is possible to display advertising content for promotion according to the type of media used by the user. Is possible.

  In the above-described embodiment, the first to fourth determinations are performed in this order. However, the advertising content for promotion for the service that the photo shop is focusing on sales is preferentially selected. The order of the first to fourth determinations may be changed. For example, if the photo shop is focusing on large print sales, the second determination may be made first.

  Further, in the above-described embodiment, information representing the type of the sales promotion advertisement content is printed out on the receipt from the receipt printer 26 so that the sales promotion advertisement content displayed to the user can be notified to the clerk of the photo shop. However, instead of or in addition to printing out the type of promotional advertising content on the receipt, an e-mail describing the order number and the type of promotional advertising content displayed to the user As shown in FIG. 8, it may be transmitted from the communication unit 14 to the personal computer 5 or the mobile phone 6 of the clerk of the photo shop. In this case, only the order number need be printed on the receipt.

  In this case, the clerk of the photo shop knows the type of the promotional advertisement content displayed to the user by comparing the order number described in the e-mail with the order number printed on the user's receipt. Can do. Therefore, the clerk of the photo shop can perform a sales activity on the user according to the type of the advertising content for sales promotion described in the e-mail.

  In the above embodiment, the communication unit 14 periodically accesses the server 3 to download the latest sales promotion advertisement content. However, every time the latest sales promotion advertisement content is stored in the server 3. In addition, the latest sales promotion advertisement content may be transmitted from the server 3 to the order receiving device 1.

  In the above embodiment, the advertisement content for sales promotion is stored in the second storage unit 22, but each time the user places an order, the communication unit 14 accesses the server 3 to determine the sales Promotional advertising content may be downloaded and displayed. Thereby, since it is not necessary to provide the second storage unit 22 in the order receiving device 1, the configuration of the order receiving device 1 can be simplified.

1 is a schematic block diagram showing a configuration of a photo service system including an order receiving device according to an embodiment of the present invention. Schematic block diagram showing the configuration of the order receiving device The figure which shows the example of the advertisement content for sales promotion memorize | stored in the 2nd memory | storage part in this embodiment Figure showing an example of receipt printing The flowchart which shows the process performed when determining the advertisement content for sales promotion in this embodiment Flow chart showing processing performed after order confirmation The figure which shows the example of the advertisement content for sales promotion displayed on a display part The schematic block diagram which shows the other structure of the photo service system provided with the order reception apparatus by embodiment of this invention

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Order reception apparatus 2 Image output apparatus 3 Server 4 Network 5 Personal computer 6 Mobile phone 10 Display part 12 Input part 14 Communication part 16A-16D Media drive 18 I / O
20 1st memory | storage part 22 2nd memory | storage part 24 CPU
26 Receipt Printer 28 Bus

Claims (9)

Display means for performing various displays;
Image reading means for reading the image from the medium storing the image;
An input means for receiving various inputs including a service order related to the image by the user;
Order processing means for performing processing related to the order;
Acquire media-related information including at least one of the number of pixels of the image recorded on the read target medium from which the image is read by the image reading means, the model of the photographing apparatus that acquired the image, and the free capacity of the read target medium Information acquisition means,
An order receiving apparatus comprising: display control means for displaying on the display means during the order processing by the order processing means the sales promotion advertisement content corresponding to the media related information. In the case where a plurality of the above-mentioned sales promotion advertisement contents having different playback times are prepared for one sales promotion advertisement content,
Further comprising image number obtaining means for obtaining information representing the number of images that have been ordered;
2. The order receiving unit according to claim 1, wherein the display control unit is a unit that displays the advertising content for promotion for a reproduction time corresponding to the number of images acquired by the image number acquiring unit on the display unit. apparatus. When the displayed promotional advertisement content relates to a service different from the service ordered by the user,
The input means is means for accepting orders for the different services;
3. The order receiving device according to claim 1, wherein the order processing unit is a unit that performs processing related to an order of the different service when the input unit receives an order of the different service by the user. .   4. The order receiving apparatus according to claim 1, further comprising a print output unit that prints out information representing a type of a sales promotion advertisement content corresponding to the media related information.   5. The apparatus according to claim 1, further comprising: a transmission unit configured to transmit an e-mail describing information indicating a type of the advertisement content for promotion according to the media-related information to a predetermined destination. The order receiving device described. The server periodically connects to a server for storing and managing the sales promotion advertisement content, and when the latest sales promotion advertisement content is stored in the server, the latest sales promotion advertisement content is acquired from the server. Content acquisition means;
6. The order receiving apparatus according to claim 1, further comprising a content storage unit that stores the acquired advertisement content for sales promotion.   6. The order receiving apparatus according to claim 1, further comprising content acquisition means for acquiring the advertisement content for sales promotion from a server stored and managed externally. Accepts orders for services related to images by users,
Media-related information including at least one of the number of pixels of the image recorded on the read target medium from which the image to be ordered is read, the model of the photographing apparatus that acquired the image, and the free capacity of the read target medium Acquired,
An order receiving method, comprising: displaying advertisement contents for sales promotion according to the media related information during the processing of the order. A procedure for accepting an order for a service related to an image by a user;
Media-related information including at least one of the number of pixels of the image recorded on the read target medium from which the image to be ordered is read, the model of the photographing apparatus that acquired the image, and the free capacity of the read target medium The steps to get and
A program for causing a computer to execute an order receiving method, comprising: a procedure for displaying advertisement contents for sales promotion according to the media-related information during the processing of the order.

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