JP5160914B2 - Product purchase system, customer terminal device, server computer, product purchase method and product purchase program - Google Patents

Description

  The present invention purchases a product by selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. The present invention relates to a product purchase system, a customer terminal device, a server computer, a product purchase method, and a product purchase program.

  In recent years, with the widespread use of the Internet, customers can easily obtain information about desired products via a company homepage or the like. In addition to the spread of the Internet, the development of information security technology allows users to order desired products without going to a store (see, for example, Patent Document 1 below).

  In addition, in recent years, point exchange services have been provided that allow you to redeem reward points when purchasing products or using credit cards, and when you have accumulated up to a specified number of reward points, Has been actively conducted.

JP 2001-266024 A

  However, in the above-described conventional technology, a customer collects information about a product corresponding to his / her request from a large amount of information and determines a product to purchase based on the collected information. There is a problem that the number of products that fall under the category increases, and it may be difficult to decide which product to purchase. In this case, there is also a problem that the time for obtaining the product is missed while in doubt.

  In the above-described conventional technology, since the customer selects a product within the range of information collected by the customer himself, it is determined whether the selected product is the optimum product for the customer, that is, whether the customer is properly selected. There was a problem that it was difficult to judge. For this reason, there is a problem that the customer thinks that “there may be a better product (a product that suits the customer's request)” and that the final purchase is lost and the time for purchasing the product is lost. It was.

  In addition, if you purchase a product while you are at a loss and find a product that meets your needs rather than a product that you have purchased after purchasing, you will be even more confused about your next purchase decision. There was a problem that customers often missed the time to purchase a product even though they had a product they wanted.

  The present invention eliminates the problems caused by the prior art described above, and a product purchase system, a customer terminal device, a server computer, and a product purchase that can improve customer convenience when purchasing a product using a computer network An object is to provide a method and a product purchase program.

  In order to solve the above-described problems and achieve the object, a product purchase system according to the present invention uses a communication between a customer terminal device and a server computer through a computer network to provide a product or service (hereinafter referred to as “product”). A product purchase system for transmitting a purchase request for a selected product and a selected product, wherein the customer terminal device is received by the reception unit for receiving information on the product transmitted from the server computer, and received by the reception unit Display means for displaying products related to information; selection means for accepting selection of a desired product from among the products displayed by the display means; and information relating to the selected product selected by the selection means. Transmission means for transmitting to the server computer, the server computer A receiving unit that receives information related to a product from the customer terminal device, and an acquisition that acquires information related to the selected product to be provided to the customer when purchasing the selected product based on the information received by the receiving unit Means for transmitting the information acquired by the acquiring means to the customer terminal device, wherein the receiving means of the customer terminal device receives the information transmitted from the server computer, and The display unit of the terminal device displays the information received by the receiving unit together with the selected product until there is a purchase request for the selected product.

  In addition, in the product purchase system according to the present invention, in the above invention, the acquisition unit of the server computer has an advantage of the selected product over a similar product that is similar in performance, function, or price to the selected product. Information that conveys sex is acquired as information related to the selected product.

  In the product purchase system according to the present invention as set forth in the invention described above, the acquisition unit of the server computer acquires information relating to price fluctuations of the selected product as information related to the selected product. .

  Further, in the product purchase system according to the present invention, in the above invention, the acquisition unit of the server computer uses, as information related to the selected product, information related to the related product that is used accompanying the use of the selected product. It is characterized by acquiring.

  In addition, in the above-described invention, the product purchase system according to the present invention enables the selection unit of the customer terminal device to accept selection of a desired related product from the related products displayed by the display unit, The display unit of the customer terminal device displays information excluding information related to an accompanying product that has been selected by the selection unit.

  The customer terminal device according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between the customer terminal device and the server computer through a computer network. A customer terminal device for use in a product purchase system for performing a receiving method, receiving means for receiving information about a product transmitted from the server computer, display means for displaying a product related to the information received by the receiving means, Selecting means for receiving selection of a desired product from the products displayed by the display means; and transmitting means for transmitting information related to the selected product selected by the selecting means to the server computer, the receiving The means transmits information related to the selected product to the server computer. Result: Receives information related to the selected product to be provided to the customer when purchasing the selected product, transmitted from the server computer, and the display means receives the purchase until there is a purchase request for the selected product. The displayed information is displayed together with the selected product.

  The server computer according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between the customer terminal device and the server computer via a computer network. A server computer for use in a product purchase system to perform, receiving means for receiving information relating to a product selected in the customer terminal device, and to a customer when purchasing the selected product based on the information received by the receiving means An acquisition means for acquiring information related to the selected product to be provided, and a transmission means for transmitting the information acquired by the acquisition means to the customer terminal device are provided.

  In addition, the product purchase method according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. A product purchase method for performing information on a product received from the server computer, and a display step for displaying the product related to the information received by the reception step. A selection step for accepting selection of a desired product from the products displayed by the display step, and a selection product transmission step for transmitting information related to the selection product selected by the selection step to the server computer, Transmitted by the selected product transmission step to be executed by the server computer Based on the information received by the selected product receiving step and information received by the selected product receiving step, the selected product to be provided to the customer when purchasing the selected product is received. Information transmitted from the server computer, including an acquisition step of acquiring related information, and a transmission step of transmitting the information acquired in the acquisition step to the customer terminal device, further causing the customer terminal device to execute And a related information display step of displaying the information received by the related information reception step together with the selected product until there is a purchase request for the selected product. .

  The product purchase program according to the present invention selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. A product purchase program to be executed by a product purchase system, wherein the customer terminal device receives information related to the product transmitted from the server computer, and the product related to the information received by the reception step. A display step for displaying, a selection step for accepting selection of a desired product from among the products displayed in the display step, and a selected product for transmitting information related to the selected product selected in the selection step to the server computer And sending the server computer, The selected product receiving step for receiving information related to the selected product transmitted by the selected product transmitting step from the customer terminal device, and the customer at the time of purchasing the selected product based on the information received by the selected product receiving step. An acquisition step of acquiring information related to the selected product to be provided to and a transmission step of transmitting the information acquired by the acquisition step to the customer terminal device are executed, and the customer terminal device is further configured to execute the server A related information receiving step for receiving information transmitted from the computer, and a related information displaying step for displaying the information received by the related information receiving step together with the selected product until there is a purchase request for the selected product. It is characterized by making it.

  Various payment (payment) methods, such as purchase with a credit card, purchase with cash, and exchange with acquired privilege points, can be used for the purchase of merchandise. The purchase with cash may be a transfer or a product exchange payment.

  According to the product purchase system, customer terminal device, server computer, product purchase method, and product purchase program according to the present invention, information related to the selected product is guided until the purchase of the product selected by the customer is confirmed. As a result, it is possible to deepen the customer's understanding of the product and to purchase the confident product with confidence without hesitating to purchase the product.

  Exemplary embodiments of a product purchase system, a customer terminal device, a server computer, a product purchase method, and a product purchase program according to the present invention will be explained below in detail with reference to the accompanying drawings.

(System configuration of product purchase system)
First, the system configuration of the product purchase system according to the embodiment of the present invention will be described. FIG. 1 is an explanatory diagram showing the system configuration of the product purchase system according to the embodiment of the present invention.

  In FIG. 1, the product purchase system includes a client device 110, a product information management server 120, and an order information management server 130. The client device 110, the product information management server 120, and the order information management server 130 are connected to a network 140 such as the Internet. The client device 110, the product information management server 120, and the order information management server 130 are mutually connected via the network 140. Communication is possible.

  In the merchandise purchase system, the client device 110 manages the interface between the customer and the merchandise purchase system, and accepts customer operations or displays information corresponding to the accepted operations. The client device 110 communicates with the order information management server 130 when, for example, a customer purchases a product using the product purchase system according to this embodiment.

  The client device 110 can be realized by a computer device such as a personal computer. The client device 110 is not limited to a computer device such as a personal computer, and can also be realized by a mobile phone or the like.

  The merchandise information management server 120 includes a merchandise management DB (database) 121 that stores merchandise information related to merchandise to be ordered. The product information includes the product name, manufacturer or importer, model number, function, performance, product image, management number, etc., and the product management DB 121 stores these information in association with each product. The product management DB 121 stores related information, which is information related to the product provided to the customer when each product is purchased, in association with each product.

  In addition, the product management DB 121 stores, as related information, information that conveys the superiority of products over similar products that are similar in performance, function, or price to each product. Further, the product management DB 121 stores information related to price fluctuations of each product as related information.

  The information regarding price fluctuation includes, for example, a sale period, a sale price during the sale period, a sale price outside the sale period (normal price), and the like. Further, the information regarding the price fluctuation may include, for example, the sales price up to the previous week or the previous day and the sales price on the sales day.

  For example, when a product browsing request is transmitted from the client device 110, the product information management server 120 transmits the product information to the client device 110 via the order information management server 130. The product browsing request and the product information are not limited to those transmitted / received via the order information management server 130, and may be transmitted / received by direct communication between the product information management server 120 and the client device 110, for example. .

  The client device 110 displays the product based on the product information transmitted from the product information management server 120, and accepts selection of a product desired by the customer from the displayed products. Further, the client device 110 transmits a purchase request to the order information management server 130 when the purchase of the product for which the selection has been accepted is confirmed.

  The purchase request includes product identification information and an identification number of a customer who requests purchase. The product identification information can be a management number set in advance in the product information management server 120, and the customer identification information can be a credit card number or the like. The purchase request is not limited to being transmitted directly from the client device 110 to the order information management server 130, but may be transmitted from the client device 110 to the order information management server 130 via the product information management server 120.

  When the order information management server 130 receives the purchase request transmitted from the client device 110, the order information management server 130 performs a settlement process based on the received purchase request. The order information management server 130 includes a customer management DB 131 that stores customer information such as a credit card number, and uses information stored in the customer management DB 131 for settlement processing. Since the settlement process is a known technique, its description is omitted.

  In addition, the order information management server 130 is selected in the client device 110, and the pending order management table that stores information on the selected product (the product pending payment) until the purchase request for the selected product is transmitted. 132 is provided. The pending order management table 132 is not limited to that provided in the order information management server 130 but may be provided in the product information management server 120.

(Hardware configuration of computer device)
Next, a hardware configuration of a computer device that realizes the order information management server 130 and the product information management server 120 will be described. FIG. 2 is a block diagram illustrating a hardware configuration of the computer apparatus.

  2, the computer apparatus includes a CPU 201, a ROM 202, a RAM 203, an HDD (hard disk drive) 204, an HD (hard disk) 205, an FDD (floppy (registered trademark) disk drive) 206, and a removable recording medium. As an example, an FD (floppy disk) 207 and a network I / F (interface) 208 are provided. Each component is connected by a bus 209.

  The CPU 201 controls the entire computer device. The ROM 202 stores a program such as a boot program. The RAM 203 is used as a work area for the CPU 201. The HDD 204 controls data read / write with respect to the HD 205 according to the control of the CPU 201. The HD 205 stores data written under the control of the HDD 204.

  The FDD 206 controls reading / writing of data with respect to the FD 207 according to the control of the CPU 201. The FD 207 stores data written under the control of the FDD 206. In addition to the FD 207, the removable recording medium may be a CD-ROM (CD-RW), MO, DVD (Digital Versatile Disk), or the like.

  The network I / F 208 is connected to the network 140 through a communication line, and is connected to an external device such as a customer terminal device via the network 140. The network I / F 208 controls an interface between the network 140 and the inside, and controls data input / output from the computer apparatus.

(Hardware configuration of client device 110)
Next, the hardware configuration of the client device 110 will be described. FIG. 3 is a block diagram illustrating a hardware configuration of the client device 110. In FIG. 3, a client apparatus 110 includes a CPU 301, a ROM 302, a RAM 303, an HDD 304, an HD 305, an FDD 306, an FD 307, a display 308, a KB 309, a mouse 310, a scanner 311, a printer 312, a network, and the like. I / F313. Each component 301 to 313 is connected by a bus 314.

  The CPU 301 controls the entire client device 110. Since the ROM 302, RAM 303, HDD 304, HD 305, FDD 306, FD 307, and network I / F 313 are the same as the ROM 202, RAM 203, HDD 204, HD 205, FDD 206, FD 207, and network I / F 208 in the above computer apparatus, description thereof will be omitted.

  The display 308 displays a window (browser) related to data such as a document, an image, and function information as well as a cursor, icons, and tool boxes, and can be realized by a CRT, a TFT liquid crystal display, a plasma display, or the like. The KB 309 includes keys for inputting characters, numerical values, various instructions, etc., and performs data input. The mouse 310 performs cursor movement, range selection, window movement, size change, and the like.

  A trackball, a joystick, or the like may be used instead of or in addition to the mouse 310 as long as it has the same function as a pointing device. The scanner 311 optically reads an image. The printer 312 prints image data and document data, and can be realized by a laser printer, an inkjet printer, or the like.

(Functional configuration of product purchase system)
Next, a functional configuration of the product purchase system according to the present invention will be described. FIG. 4 is an explanatory diagram showing a functional configuration of the product purchase system according to the present invention. In FIG. 4, the product purchase system includes a customer terminal device 410 and a server computer 420. The customer terminal device 410 can realize its function by the client device 110, and the server computer 420 can realize its function by the product information management server 120 and the order information management server 130.

  The customer terminal device 410 includes a reception unit 411, a display unit 412, a selection unit 413, a transmission unit 414, and a storage unit 415. The receiving unit 411 receives information transmitted from the server computer 420. The receiving unit 411 receives product information, for example. Specifically, the reception unit 411 can realize its function by, for example, the network I / F 313.

  The display unit 412 displays the product related to the information received by the receiving unit 411. The display unit 412 displays the product image, name, performance, function, and the like based on the product information received by the receiving unit 411, for example. Specifically, the display unit 412 can realize its function by, for example, the display 308.

  The selection unit 413 receives selection of a desired product from the products displayed by the display unit 412. Hereinafter, the product selected by the selection unit 413 will be described as the selected product. Specifically, the selection unit 413 can realize its function by, for example, the KB 309.

  The transmission unit 414 transmits information regarding the selected product selected by the selection unit 413 to the server computer 420. The transmission unit 414 transmits the product management number of the selected product as information regarding the selected product. Specifically, the transmission unit 414 can realize its function by the network I / F 313, for example.

  The storage unit 415 stores the product information received by the receiving unit 411, the product management number of the selected product selected by the selection unit 413, and the like. The transmission unit 414 transmits the product management number stored in the storage unit 415. Specifically, the function of the storage unit 415 can be realized by, for example, the ROM 302, the RAM 303, the HD 305, or the FD 307.

  The server computer 420 includes a reception unit 421, an acquisition unit 422, a transmission unit 423, and a storage unit 424. The receiving unit 421 receives information related to the selected product from the customer terminal device 410. The receiving unit 421 receives, for example, the merchandise management number of the selected merchandise from the customer terminal device 410. Specifically, the reception unit 421 can realize its function by, for example, the network I / F 208.

  Based on the information received by the receiving unit 421, the acquiring unit 422 acquires information related to the selected product (related information of the selected product) provided to the customer when the selected product is purchased. The acquisition unit 422 acquires, for example, information that conveys the superiority of the selected product over a similar product that is similar in performance, function, or price to the selected product as related information of the selected product. In this case, the acquisition unit 422 determines the level of superiority for each performance or function, and acquires information relating to a product having a lower superiority than the selected product as related information of the selected product.

  Specifically, the acquisition unit 422, for example, if the selected product is a liquid crystal television, and the performance of the liquid crystal television is “screen dimensions”, “outer dimensions”, “power consumption”, “power consumption during standby”, “ If there is an item such as “mass (overall weight)”, information on similar products with lower performance than the selected product, such as information on similar products with a smaller screen size than the selected product, information on similar products that consume less power than the selected product Is acquired as related information of the selected product.

  Specifically, the acquisition unit 422 selects, for example, when the selected product is a liquid crystal television and there are items such as “screen viewing angle”, “reception broadcast”, and “reception channel” as functions of the liquid crystal television. Information related to similar products having a function lower than that of the selected product, such as information related to similar products having a screen viewing angle narrower than the product and information related to products having a smaller number of reception channels, is acquired as related information of the selected product.

  Judgment criteria for judging the level of performance and the level of function are arbitrarily set by the administrator of the server computer 420, etc., and the acquisition unit 422 acquires the relevant information of the selected product according to the set judgment criteria. Note that these determination criteria may be values that can be arbitrarily set by the customer through a setting operation in the customer terminal device 410. As a result, even when values differ for each customer, it is possible to acquire related information of the selected product corresponding to the values for each customer.

  Furthermore, for example, when the selected product is a liquid crystal television and the price of the liquid crystal television is “450,000 yen”, the acquisition unit 422 is more similar to a similar product (here, the liquid crystal television). And plasma TV) as related information of the selected product.

  Further, the acquisition unit 422 may acquire information related to price fluctuations of the selected product as related information of the selected product. In this case, the acquisition unit 422 acquires, for example, information indicating a sale period, a sale price during the sale period, and a normal sale price (such as a price before a discount before the sale period) as information related to the selected product.

  In addition, the acquisition unit 422 may acquire information related to related products that are used when the selected product is used as related information of the selected product. Related products are realized by products that function when used together with selected products, products that can enhance the effect of using selected products when used together with selection information, and the like.

  For example, when the selected product is a liquid crystal television, the acquiring unit 422 acquires a DVD recorder, a sound system, a TV rack, and the like as related products, and acquires information related to these related products as related information of the selected product. Specifically, the acquisition unit 422 can realize its function by, for example, the CPU 201 executing a program stored in the ROM 202 using the RAM 203 as a work area.

  The storage unit 424 stores information on the performance, function, and price of the product in association with each product. Specifically, the storage unit 424 can realize its function by, for example, the ROM 202, the RAM 203, the HD 205, or the FD 207. The transmission unit 423 transmits the information extracted by the acquisition unit 422 to the customer terminal device 410. Specifically, the transmission unit 423 can realize its function by, for example, the network I / F 208.

  The display unit 412 in the customer terminal device 410 displays predetermined information together with the selected product based on the related information of the selected product transmitted from the server computer 420. The predetermined information is, for example, information that conveys the superiority of the selected product, information about price fluctuations of the selected product, and the display unit 412 displays the predetermined information until there is a purchase request for the selected product. The purchase request for the selected product is generated when a purchase confirmation operation for purchase of the selected selected product is performed after the product selection operation is performed in the selection unit 413, and is transmitted to the server computer 420.

  The display unit 412 may display related information on the selected product together with the selected product. In this case, the display unit 412 divides the display screen into, for example, an area for displaying the selected product and an area for displaying the related information of the selected product. The selection unit 413 can accept selection of a desired related product from the related products displayed by the display unit 412. The display unit 412 displays information excluding related information of related products whose selection has been received by the selection unit 413.

  Next, an example of the product management DB 121 will be described. FIG. 5 is an explanatory diagram illustrating an example of the product management DB 121. In FIG. 5, the product management DB 121 stores product information such as product name, manufacturer, product classification, product price, model number, function, performance, product image for each product management number. The product management number is information unique to each product set in advance by an administrator of the product management DB 121 and is represented by an arbitrary numerical value or character string.

  The product management DB 121 stores related information, which is information related to the product provided to the customer when each product is purchased, in association with each product. When a product is selected, related information associated with the selected selected product is related information of the selected product. Further, the product management DB 121 stores, for example, information that conveys sales points of each product, campaign information, discount application conditions, purchase benefits, and the like as related information for each product.

  Next, an example of the customer management DB 131 will be described. FIG. 6 is an explanatory diagram illustrating an example of the customer management DB 131. In FIG. 6, the customer management DB 131 stores information about customers such as an e-mail address, customer name, customer gender, and delivery destination for each credit card number. A plurality of electronic mail addresses may be stored for one credit card number.

  The customer management DB 131 stores the expiration date of the credit card for each credit card number. In the settlement process, in addition to confirming the credit card number itself, it may be determined whether or not it is a regular purchase request by confirming the expiration date of the credit card.

  Next, an example of the pending order management table 132 will be described. FIG. 7 is an explanatory diagram showing an example of the pending order management table 132. In FIG. 7, the pending order management table 132 includes information on the pending selected product such as the pending content of the product selected at the order site, the pending date (including time) when the product was selected at the order site. , For each credit card number. Moreover, the pending order management table 132 may store the related information of the selected selected products for each selected product.

  Next, a display screen example in the client device 110 will be described. 8 and 9 are explanatory diagrams showing examples of display screens in the client apparatus 110. FIG. The display screen 800 shown in FIG. 8 is displayed when the customer selects a product on the order site and then closes the order site screen without performing an operation for determining the purchase of the selected product. Specifically, the display screen 800 is displayed on the display 308 when, for example, a hyperlink attached to an e-mail transmitted from the order information management server 130 is operated.

  In FIG. 8, the display screen 800 displays information (related information) 810 related to the selected product, along with a message 801 such as “Thank you for considering purchasing the following product”. In the display screen 800, the related information 810 includes information 811 that represents an outline of the selected product, such as the name of the product, the major classification of the product, the price of the product, and the release date of the product.

  The detailed information of the related information 810 or more on the display screen 800 is a detailed screen for guiding detailed information of the selected product when the hyperlink 812 represented by a message such as “Click here for details” is operated. Switch to display. Description of the detail screen is omitted.

  The display screen 800 displays a “Purchase” key 813 for confirming the purchase of the selected product. When the customer operates by clicking the “Purchase” key 813 or the like, the client device 110 transmits a purchase request for the selected product to the order information management server 130.

  The display screen 800 displays PR information 814 of the selected product. The PR information 814 of the selected product includes, for example, recommended points of the selected product itself and superiority over the product equivalent to the selected product. The PR information 814 of the selected product may include a minus point of the product equivalent to the selected product.

  Further, the display screen 800 displays information 820 related to related products that are used in association with the use of the selected product. The information 820 is displayed together with a message 821 that recommends purchasing together with the selected product, such as “How is it together?”. In the display screen 800, information 820 indicates a plurality of related products, and includes names and images of the related products.

  Detailed information of each related product is displayed by switching a detailed screen for guiding detailed information of each related product to the display screen when a hyperlink 822 displayed with a message such as “Click here for details” is operated. . Description of the detail screen is omitted. The information 820 on the display screen 800 may represent information about one related product in detail.

  The information 820 on the display screen 800 includes a “select” key 823 for selecting a related product. When the customer performs an operation of selecting a related product by clicking the “select” key 823 or the like, the order information management server 130 manages the pending order so that the related product becomes a pending product in addition to the selected product. The table 132 is updated.

  In addition, when a related product is selected on the display screen 800, related products excluding the selected related product may be displayed. As a result, more related products can be guided to the customer in a limited display area within the display screen.

  In the display screen 800, when there are a plurality of related products, information indicating that there are a plurality of related products is displayed by displaying the related products together with numerical values such as “1/6” and “2/6”. It may be displayed. When there are a plurality of related products, the display contents may be switched at regular intervals so that the plurality of related products are displayed in order.

  In addition, the display screen 800 displays a hyperlink 830 represented by a message such as “absolutely advantageous! Comparison with products of other companies”. When the hyperlink 830 is operated, the display screen 800 is switched to a display screen (see FIG. 9) showing a comparison between the selected product and a product equivalent to the selected product (other company product).

  The display screen 900 shown in FIG. 9 displays a table 901 showing the comparison result between the selected product and the other company's product. In Table 901, the performance and function of the selected product and other company's products such as “power consumption”, “standby power consumption”, “external dimensions”, “screen dimensions”, “mass”,. Are listed.

  The table 901 displays information that can be determined that the performance and function of the selected product (“A vision” in FIG. 9) have the highest priority. That is, in table 901, for example, when attention is paid to power consumption or standby power consumption, information on products of other companies selected so that the power consumption or standby power consumption of the selected product is the lowest is displayed.

  In the display screen 900, when the comparison items do not fit within one screen, all the comparison items can be displayed by operating the scroll bar 902. On the display screen 900, when all the products of other companies do not fit within one screen, all the comparison items can be displayed by operating the scroll bar 903.

  On the display screen 900, the selected product is displayed together with a message 904 such as “Click here for the product you have selected”, so that even when the scroll bar 903 is operated, the selected product can be easily identified. On the display screen 900, specific numerical values of the performance and functions of the selected product and other company's products are classified and displayed for each product, so that the customer can observe the display screen 900 according to the customer's actual published value. The superiority of the selected product can be determined.

  In Table 901, the performance and function of the selected product and the products of other companies may be represented by symbols such as ◯, Δ, and X. In this case, for example, the performance and function of the selected product are all evaluated so as to be represented by “◯”, and the product whose evaluation is Δ or “X” based on this evaluation is the product of the other company. As a result, the customer can intuitively understand the superiority of the selected product over the products of other companies.

(Product purchase system processing procedure)
Next, the processing procedure of the product purchase system will be described. The processing procedure of the product purchase system is performed by the processing procedure in the client device 110 and the processing procedure in the order information management server 130.

  FIG. 10 is a flowchart showing a processing procedure in the client device 110. The processing procedure in the client device 110 is executed when an operation for transmitting a product browsing request is performed in the client device 110. In the flowchart of FIG. 10, first, a product browsing request is transmitted (step S1001), and it waits until it receives the product information transmitted from the order information management server 130 in response to the product browsing request transmitted in step S1001 (step S1002). : No).

  If product information is received in step S1002 (step S1002: Yes), the product is displayed based on the received product information (step S1003). Then, it is determined whether or not the displayed product has been selected (product selection) (step S1004). In step S1004, it is determined that a product has been selected when a “select” key displayed on a display screen (not shown) that displays the product is operated. When there is no selection of goods (step S1004: No), it transfers to step S1009.

  In step S1004, when a product is selected (step S1004: Yes), the selected selected product is stored (step S1005). In step S1005, specifically, for example, the product management number of the selected product is stored in the RAM 303. Then, the selected product information including information on the selected product stored is transmitted to the order information management server 130 (step S1006).

  Next, it is determined whether or not the purchase of the selected product has been confirmed (step S1007). In step S1007, it is determined that the purchase of the selected product has been confirmed when the “Purchase” key displayed on the display screen (not shown) that displays the product is operated. If the purchase of the selected product is not confirmed (step S1007: No), the process proceeds to step S1010.

  When the purchase of the selected product is confirmed in step S1007 (step S1007: Yes), a purchase request for the selected product is transmitted to the order information management server 130 (step S1008). After the purchase request is transmitted, it is stored in step S1005 that a purchase request for this product has already been transmitted, for example, by setting a flag for the product management number stored in the RAM 303.

  Thereafter, it is determined whether or not a communication purchase end operation has been performed (step S1009). When there is no communication purchase end operation (step S1009: No), the process returns to step S1004. If there is a communication purchase end operation (step S1009: Yes), the series of processing ends.

  In step S1007, when the purchase of the selected product has not been confirmed (step S1007: No), it is determined whether or not the related information transmitted from the order information management server 130 has been received (step S1010). When the related information has not been received (step S1010: No), the process returns to step S1004.

  In step S1010, when the related information transmitted from the order information management server 130 is received (step S1010: Yes), the related information 810 is displayed based on the received information (step S1011). Then, it returns to step S1004 and it is judged whether goods were selected.

  FIG. 11 is a flowchart showing a processing procedure in the order information management server 130. In the flowchart of FIG. 11, the client apparatus 110 first waits until it receives a commodity browsing request transmitted from the client apparatus 110 (step S1101: No), and if received (step S1101: Yes), the client apparatus that is the commodity browsing request source. The product information stored in the product management DB 121 is transmitted to 110 (step S1102).

  Next, it is determined whether or not a purchase request transmitted from the client device 110 has been received (step S1103), and if received (step S1103: Yes), settlement processing is performed based on the received purchase request (step S1103). S1104). In step S1104, settlement processing is performed using the product management number and credit card number included in the purchase request. After the settlement process is completed, the series of processes is terminated.

  On the other hand, if no purchase request has been received in step S1103 (step S1103: No), it is determined whether the selected product information transmitted from the client device 110 has been received (step S1105). If the selected product information has not been received (step S1105: No), the series of processing ends.

  In step S1105, when the selected product information transmitted from the client device 110 is received (step S1105: Yes), related information is acquired using the received selected product information and the product management DB 121 (step S1106). Thereafter, the acquired related information is transmitted to the client apparatus 110 that is the transmission source of the selected product information (step S1107), and the series of processes is terminated.

  As described above, according to this embodiment, when the purchase confirmation of the selected product selected by the customer is put on hold, it is compared with the advantages of the selected product and the products of other companies by guiding the related information of the selected product. You can tell the customer the benefits of the case. That is, according to this embodiment, when a customer suspends purchase of a product, information related to the suspended product can be additionally provided. As a result, the customer can deepen their understanding of the selected product, and can purchase a satisfactory product without hesitation, thereby improving the convenience of the customer when purchasing the product using a computer network. it can.

  In addition, according to this embodiment, since the purchase of the product is not lost, the customer can decide the product at an early stage, and can purchase the confident product without losing time. it can. By purchasing the convinced product, the customer can feel satisfaction with the purchased product and the purchase action of the product.

  In addition, according to this embodiment, since the customer can feel satisfaction with the purchased product and the purchase action of the product, the customer's willingness to purchase is reduced by using the product purchase system of this embodiment. It is also possible to improve the effect of promoting the use of the product purchase system from the next time.

  Further, according to this embodiment, since the related information can be provided during the suspension of the selected product, that is, when the information about the selected product is useful, the related information is given to the customer who makes the related information useful. It can be provided at an appropriate time that is useful. As a result, the side providing the product can advertise the product useful for the customer at a time when the customer is appropriate, without conducting research on the customer and the product desired by the customer. This saves labor and time for research and promotes the product effectively.

  Further, according to this embodiment, by guiding information that conveys the superiority of the selected product over similar products, it is possible to make the customer feel satisfaction and a sense of security regarding the purchased product. Furthermore, according to this embodiment, by guiding information related to the price fluctuation of the selected product, it is possible to convey that it is a time suitable for the purchase of the product, such as during a sale or a campaign, so the customer's hesitation is dispelled. In addition, the customer can purchase the selected product with confidence.

  In addition, according to this embodiment, when the confirmed purchase of the selected product is put on hold, the purchase of the related product is promoted by guiding information on the related product to be used accompanying the use of the selected product. The customer can more comfortably use the purchased product by using the selected product together with the related product. In addition, according to the present invention, when a customer selects a related product, more related products can be guided to the customer by displaying information excluding information on the selected related product. .

  In addition, the online shopping site operator who implements the product purchase system of this embodiment accumulates information on the purchase of related products by customers using this product purchase system, and the margin for purchasing together with the selected product. (For example, several percent of the purchase amount) may be acquired from a related product provider (manufacturer).

  As described above, according to the product purchase system, the customer terminal device, the server computer, the product purchase method, and the product purchase program, information related to the selected product is obtained until the purchase of the product selected by the customer is confirmed. By guiding, it is possible to deepen the customer's understanding of the product, and to purchase a confident product without confusing the purchase of the product. As a result, it is possible to improve the convenience of customers when purchasing products using a computer network.

  The product purchase method described in the present embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. This program is recorded on a computer-readable recording medium such as a hard disk, a flexible disk, a CD-ROM, an MO, and a DVD, and is executed by being read from the recording medium by the computer. The program may be a transmission medium that can be distributed via a network such as the Internet.

  As described above, the product purchase system, the customer terminal device, the server computer, the product purchase method, and the product purchase program according to the present invention use the communication between the customer terminal device and the server computer through the computer network. This is useful when purchasing a product by selecting a “product” (hereinafter referred to as “product”) and transmitting a purchase request for the selected product, and is particularly suitable for mail order using the Internet.

It is explanatory drawing which shows the system configuration | structure of the goods purchase system concerning embodiment of this invention. It is a block diagram which shows the hardware constitutions of a computer apparatus. It is a block diagram which shows the hardware constitutions of a client apparatus. It is explanatory drawing which shows the functional structure of the goods purchase system concerning this invention. It is explanatory drawing which shows an example of merchandise management DB. It is explanatory drawing which shows an example of customer management DB. It is explanatory drawing which shows an example of a pending order management table. It is explanatory drawing (the 1) which shows the example of a display screen in a client apparatus. It is explanatory drawing (the 2) which shows the example of a display screen in a client apparatus. It is a flowchart which shows the process sequence in a client apparatus. It is a flowchart which shows the process sequence in an order information management server.

Explanation of symbols

410 customer terminal device 420 server computer 411 reception unit 412 display unit 413 selection unit 414 transmission unit 415 storage unit 421 reception unit 422 acquisition unit 423 transmission unit 424 storage unit

Claims (10)

A product purchase system for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network,
The customer terminal device
Receiving means for receiving information about the product transmitted from the server computer;
Display means for displaying products related to the information received by the receiving means;
Selection means for accepting selection of a desired product to be purchased from among the products displayed by the display means as a selected product ;
Transmission means for transmitting information related to the selected product selected by the selection means to the server computer,
The server computer
Receiving means for receiving information related to the selected product from the customer terminal device;
Information related to the selected product to be provided to the customer when purchasing the selected product based on the information received by the receiving means, and at least one of performance, function or price is similar to the selected product An acquisition means for acquiring information that conveys the superiority of the selected product over similar products ;
Transmission means for transmitting the information acquired by the acquisition means to the customer terminal device,
The receiving means of the customer terminal device receives information transmitted from the server computer;
Wherein said display means customer terminal apparatus, together with the selected item, while the information and purchase request key received by said receiving means, until a purchase request for the selected item by pressing the corresponding purchase request key, the display and ,
The commodity purchase system , wherein the transmission means of the customer terminal device transmits the purchase request to the server computer . A product purchase system for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network,
The customer terminal device
Receiving means for receiving information about the product transmitted from the server computer;
Display means for displaying products related to the information received by the receiving means;
Selection means for accepting selection of a desired product to be purchased from among the products displayed by the display means as a selected product ;
Transmission means for transmitting information related to the selected product selected by the selection means to the server computer,
The server computer
Receiving means for receiving information related to the selected product from the customer terminal device;
Based on the information received by the receiving means, information relating to the selected product to be provided to the customer when the selected product is purchased, and obtaining means for acquiring information relating to price fluctuations of the selected product ;
Transmission means for transmitting the information acquired by the acquisition means to the customer terminal device,
The receiving means of the customer terminal device receives information transmitted from the server computer;
Wherein said display means customer terminal apparatus, together with the selected item, while the information and purchase request key received by said receiving means, until a purchase request for the selected item by pressing the corresponding purchase request key, the display and ,
The commodity purchase system , wherein the transmission means of the customer terminal device transmits the purchase request to the server computer . The acquisition means of the server computer, product provides information on related products utilizing concomitantly during use of the selected goods, to claim 1 or 2, characterized in that to obtain as information relating to the selected items Purchase system. The selection unit of the customer terminal device enables reception of selection of a desired related product from the related products displayed by the display unit,
The product purchase system according to claim 3 , wherein the display unit of the customer terminal device displays information excluding information related to an accompanying product that has been selected by the selection unit. A customer terminal device used in a product purchase system for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. There,
Receiving means for receiving information about the product transmitted from the server computer;
Display means for displaying products related to the information received by the receiving means;
A selection means for accepting selection of a desired product to be purchased from among the products displayed by the display means;
Transmitting means for transmitting information related to the selected product selected by the selecting means to the server computer;
With
Said receiving means, said result information related to selected item is transmitted to the server computer has been transmitted from the server computer, an information related to the selected item to provide customers upon purchase of the selected products, the Receiving information that conveys the superiority of the selected product over similar products that are similar in performance, function or price to the selected product ;
The display means displays the information received by the receiving means and the purchase request key together with the selected product until there is a purchase request for the selected product by pressing the purchase request key ,
The commodity purchase system , wherein the transmission means transmits the purchase request to the server computer . A customer terminal device used in a product purchase system for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. There,
Receiving means for receiving information about the product transmitted from the server computer;
Display means for displaying products related to the information received by the receiving means;
A selection means for accepting selection of a desired product to be purchased from among the products displayed by the display means;
Transmitting means for transmitting information related to the selected product selected by the selecting means to the server computer;
With
Said receiving means, said result information related to selected item is transmitted to the server computer has been transmitted from the server computer, an information related to the selected item to provide customers upon purchase of the selected products, the Receive information about price changes for selected products ,
The display means displays the information received by the receiving means and the purchase request key together with the selected product until there is a purchase request for the selected product by pressing the purchase request key ,
The commodity purchase system , wherein the transmission means transmits the purchase request to the server computer . A product purchase method for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network,
Causing the customer terminal device to execute,
A receiving step of receiving information about the product transmitted from the server computer;
A display step of displaying the product related to the information received by the reception step;
A selection step of accepting selection of a desired product to be purchased from among the products displayed by the display step as a selected product ;
A selected product transmission step of transmitting information related to the selected product selected by the selection step to the server computer;
Causing the server computer to execute,
A selected product receiving step of receiving, from the customer terminal device, information related to the selected product transmitted by the selected product transmitting step;
Information related to the selected product to be provided to the customer when purchasing the selected product based on the information received by the selected product receiving step, and at least one of performance, function, or price for the selected product An acquisition step of acquiring information that conveys the superiority of the selected product over similar similar products ;
A transmission step of transmitting the information acquired by the acquisition step to the customer terminal device;
Including
Further, the customer terminal device is executed,
A related information receiving step of receiving information transmitted from the server computer;
The related information display step of displaying the information received by the receiving step and the purchase request key together with the selected product until there is a purchase request for the selected product by pressing the purchase request key ;
A purchase request transmission step of transmitting the purchase request to the server computer;
A method for purchasing a product characterized by including: A product purchase method for selecting a product or service (hereinafter referred to as “product”) and transmitting a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network,
Causing the customer terminal device to execute,
A receiving step of receiving information about the product transmitted from the server computer;
A display step of displaying the product related to the information received by the reception step;
A selection step of accepting selection of a desired product to be purchased from among the products displayed by the display step as a selected product ;
A selected product transmission step of transmitting information related to the selected product selected by the selection step to the server computer;
Causing the server computer to execute,
A selected product receiving step of receiving, from the customer terminal device, information related to the selected product transmitted by the selected product transmitting step;
Based on the information received by the selected product receiving step, it is information related to the selected product to be provided to the customer when purchasing the selected product, and obtains information related to price fluctuations of the selected product ;
A transmission step of transmitting the information acquired by the acquisition step to the customer terminal device;
Including
Further, the customer terminal device is executed,
A related information receiving step of receiving information transmitted from the server computer;
The related information display step of displaying the information received by the receiving step and the purchase request key together with the selected product until there is a purchase request for the selected product by pressing the purchase request key ;
A purchase request transmission step of transmitting the purchase request to the server computer;
A method for purchasing a product characterized by including: A product purchase program to be executed by a product purchase system that selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. Because
In the customer terminal device,
A receiving step of receiving information about the product transmitted from the server computer;
A display step of displaying the product related to the information received by the reception step;
A selection step of accepting selection of a desired product to be purchased from among the products displayed by the display step as a selected product ;
A selected product transmission step of transmitting information related to the selected product selected in the selection step to the server computer, and
In the server computer,
A selected product receiving step of receiving, from the customer terminal device, information related to the selected product transmitted by the selected product transmitting step;
Information related to the selected product to be provided to the customer when purchasing the selected product based on the information received by the selected product receiving step, and at least one of performance, function, or price for the selected product An acquisition step of acquiring information that conveys the superiority of the selected product over similar similar products ;
Transmitting the information acquired by the acquisition step to the customer terminal device, and
Furthermore, in the customer terminal device,
A related information receiving step of receiving information transmitted from the server computer;
The related information display step of displaying the information received by the receiving step and the purchase request key together with the selected product until there is a purchase request for the selected product by pressing the purchase request key ;
A purchase request transmission step of transmitting the purchase request to the server computer;
A product purchase program characterized by causing A product purchase program to be executed by a product purchase system that selects a product or service (hereinafter referred to as “product”) and transmits a purchase request for the selected product using communication between a customer terminal device and a server computer via a computer network. Because
In the customer terminal device,
A receiving step of receiving information about the product transmitted from the server computer;
A display step of displaying the product related to the information received by the reception step;
A selection step of accepting selection of a desired product to be purchased from among the products displayed by the display step as a selected product ;
A selected product transmission step of transmitting information related to the selected product selected in the selection step to the server computer, and
In the server computer,
A selected product receiving step of receiving, from the customer terminal device, information related to the selected product transmitted by the selected product transmitting step;
Based on the information received by the selected product receiving step, it is information related to the selected product to be provided to the customer when purchasing the selected product, and obtains information related to price fluctuations of the selected product ;
Transmitting the information acquired by the acquisition step to the customer terminal device, and
Furthermore, in the customer terminal device,
A related information receiving step of receiving information transmitted from the server computer;
The related information display step of displaying the information received by the receiving step and the purchase request key together with the selected product until there is a purchase request for the selected product by pressing the purchase request key ;
A purchase request transmission step of transmitting the purchase request to the server computer;
A product purchase program characterized by causing

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