JP4165462B2 - POP attention rate measurement method, system and program, and POP attention rate measurement POS register - Google Patents

Description

  The present invention relates to a POP attention rate measurement method, system and program, and a POP attention rate measurement POS register. In particular, the present invention relates to a method for measuring the attention rate of a moving picture POP by asking a customer a question and obtaining an answer to determine how much the customer has paid attention to the moving picture POP displayed in the past at a POS cash register. Further, the present invention relates to a system, a program, and a POS register for checking the degree of attention to such a moving image POP.

  In a retail store or the like, a POS register is used to input a bar code or the like attached to a product purchased by a customer, calculate a sales price of the product, and input other information related to product sales. It is widely practiced that a display device is provided on the side facing the customer of the POS cash register to display the POP in addition to the sales amount. In addition, in order to enhance the advertising effect of POP, POP is switched to display an optimal POP according to time (see Patent Document 1).

  Advertisers need to know the level of customer attention to the POP in order to make effective promotions. The advertisement attention rate survey has been used for advertisements in media such as newspapers. For example, there is a survey conducted on a questionnaire about the impressions of advertisements that have been extracted on newspapers in the past to those who have been randomly extracted. In addition to newspaper advertisements, it is possible to ask a viewer of an advertisement to be displayed on a street display device, and to investigate the degree of interest of the viewer with respect to the advertisement based on the answer, “Information display method and apparatus, medium, The program is disclosed.

Japanese Patent Laid-Open No. 11-144147 JP 2003-22346 A

  A customer who views a POS cash register video POP at a retail store is often a repeater who repeatedly visits the same retail store. Therefore, if the customer who visited the store asks whether or not he / she remembers the POS cash register video POP previously shown, he / she can receive the rate of attention more accurately and more accurately than a questionnaire survey in which a questionnaire is mailed only to the extracted person. Can be investigated.

  However, there are the following problems to ask a customer a question and answer a POS cash register video POP using a POS cash register.

  For one thing, to avoid annoying customers, the customer asks and answers questions via the POS register within a short period of time while the store clerk handles the customer for shopping accounting. It is necessary to do so.

  Moreover, since a plurality of POS cash registers are provided in one retail store and various video POPs are displayed according to different schedules for each POS cash register, the video POPs that have been seen for each customer are different. Therefore, there is a problem that for each customer, it is necessary to search for a moving picture POP actually viewed before.

  In addition, since customers visit the store irregularly, it is impossible to predict the time of store visit, and it is not possible to create a question for attention rate survey in advance as in the case of newspaper advertisement survey. Therefore, it is also a problem that the contents of the question must be made when the customer comes to the POS register at the store.

  In addition, the investigation in “Information display method and apparatus, medium, program” described in Patent Document 2 is that an unspecified number of viewers of content displayed on a large-sized television or the like can arbitrarily answer mobile phone terminals and the like. Answers via the network. Therefore, as in the present invention, it cannot be applied to asking and answering a specific customer about a POS cash register video POP that has been seen unique to the customer.

  In the method of measuring the attention rate of the POP according to the first aspect, when a customer pays at a POS register displaying various POPs, the POS register at which the customer has paid in the past is displayed at the time of the past payment. An attention rate survey form that asks the customer whether or not the stored POP is stored is displayed on the POS register to which the customer actually pays.

  According to the second aspect of the present invention, when the customer pays at the POS register displaying various POPs, the POS register that has made the last of the payments made by the customer in the past. Attention rate survey form that asks the customer whether or not the POP displayed at the time of the final payment is stored is displayed at the POS register where the customer actually pays.

  The invention according to claim 3 is the POP attention rate measuring method according to any one of claims 1 and 2, wherein the attention rate survey form is the past payment to the POS cash register where the customer has paid in the past. The POP and the dummy POP that are displayed at times are displayed, and the customer is asked whether or not each POP to be displayed is stored.

  The invention according to claim 4 is the method of measuring the attention rate of the POP according to claim 2, wherein the attention rate survey form includes a final POS register in which a customer has made a final payment among the past payments. Display the POP and dummy POP that were displayed at the time of payment, and for each POP to be displayed, either "I have seen it", "I have a memory that I have seen", or "I have never seen it" The customer who selected “I sure saw” for the POP that was displayed when the final payment was made is the focus, and the number of customers who displayed the attention rate survey form for one POP. The ratio of the number of attention is the attention rate for the one POP.

  According to the fifth aspect of the present invention, the POP attention rate measuring method causes a customer's membership card to be read by the POS register when the customer pays at a POS register displaying various POPs, and the customer indicated by the membership card Display at the POS cash register where the customer is currently paying the attention rate survey form that asks the customer whether or not the POP displayed at the time of the previous payment is stored in the POS cash register that has paid It is characterized by.

  The invention according to claim 6 is the POP attention rate measuring method according to any one of claims 1 to 5, wherein a member point is given to a customer who has responded to the display of the attention rate survey form. To do.

  The invention according to claim 7 is the POP attention rate measuring method according to any one of claims 1 to 6, wherein the past payment before the measurement target period determined in advance from the present time is included in the attention rate survey form. It is characterized by not displaying.

  According to an eighth aspect of the present invention, in the POP attention rate measuring method according to any one of the first to seventh aspects, the time when the attention rate survey form is displayed can be set for each POS register.

The attention rate measurement system for POP of the invention according to claim 9 is:
One or more POS registers displaying various POPs;
A sales information storage unit that receives payment and payment customer information from the POS cash register, stores a customer purchase history, and retrieves past payment information of the customer making the payment;
According to the display schedule managed by each of the POS cash registers and the time axis, the POS cash register is instructed to display POP, and when the customer pays to the POS cash register, information on the past payment of the customer from the sales information storage unit In response, the POS register that the customer has paid in the past is searched for the POP displayed at the time of the past payment, and is displayed at the POS register that the customer is currently paying at the time of the past payment. And a POP management unit that displays an attention rate survey form that asks the customer whether or not the stored POP is stored.

The attention rate measurement system for a POP of the invention according to claim 10 comprises:
One or more POS registers displaying various POPs;
A sales information storage unit for receiving payment and information of a customer making a payment from the POS cash register, storing a purchase history of the customer, and searching for information of a final payment made by the customer making the payment; ,
According to the display schedule managed by each of the POS cash registers and the time axis, the POS cash register is instructed to display POP, and when the customer pays to the POS cash register, information on the final payment of the customer from the sales information storage unit In response, the customer searches for the POP displayed at the time of the final payment in the POS register to which the customer has made the final payment, and displays it at the time of the final payment in the POS register to which the customer is currently paying. And a POP management unit that displays an attention rate survey form that asks the customer whether or not the stored POP is stored.

The attention rate measurement system for a POP of the invention according to claim 11 comprises:
One or more POS registers displaying various POPs;
A sales information storage unit that receives payment and payment customer information from the POS cash register, stores a customer purchase history, and retrieves past payment information of the customer making the payment;
According to the display schedule managed by each of the POS cash registers and the time axis, the POS cash register is instructed to display POP, and when the customer pays to the POS cash register, information on the past payment of the customer from the sales information storage unit In response, the customer searches for the POP displayed at the time of the past payment in the POS cash register that the customer has paid in the past, and the customer pays in the past to the POS cash register where the customer is currently paying. Including a POP management unit that displays a POP and a dummy POP displayed at the time of the past payment, and an attention rate survey form that asks the customer whether or not each POP is stored. Features.

The attention rate measurement system for a POP of the invention according to claim 12 is:
One or more POS registers displaying various POPs;
A sales information storage unit for receiving payment and payment customer information from the POS cash register, storing purchase history of the customer, and retrieving information on the final payment of the customer making the payment;
According to the display schedule managed by each of the POS cash registers and the time axis, the POS cash register is instructed to display POP, and when the customer pays to the POS cash register, information on the final payment of the customer from the sales information storage unit In response, the customer searches for the POP displayed at the time of the final payment in the POS register to which the customer has made the final payment, and displays it at the time of the final payment in the POS register to which the customer is currently paying. Attention rate survey form that shows the POP and dummy POP that were present and allows the customer to select either “I have seen it”, “I have a memory that I have seen” or “I have never seen” A POP management unit for displaying
The customer's selection result for the attention rate survey form is received from the POS cash register, and “Purely I have seen” the POP displayed at the time of the final payment for the number of customers who displayed the attention rate survey form for one POP. And a measurement management unit that calculates the ratio of the number of attentions that are selected customers as the attention rate for the one POP.

The attention rate measurement system for a POP of the invention according to claim 13 is:
One or more POS registers that display various POPs and read the customer's membership card upon payment of the customer;
Receiving payment from the POS cash register and customer information recorded on the membership card read at the time of payment, storing a customer's purchase history, and searching for past payment information of the customer recorded on the membership card A sales information storage unit
The member read by the POS register when a customer pays the POS register from the sales information storage unit by instructing the POS register to display a POP according to each POS register and a display schedule managed by the time axis. In response to the customer's past payment information recorded on the card, the POS register where the customer has made a payment in the past is searched for the POP displayed at the time of the past payment, and the customer actually makes a payment. And a POP management unit that displays an attention rate survey form that asks the customer whether or not the POP displayed at the time of the past payment is stored in the POS cash register.

  The invention according to claim 14 is the POP attention rate measuring method according to any one of claims 9 to 13k, further comprising: a member point management unit that gives a member point to a customer who responds to the display of the attention rate survey form. It is characterized by including.

  According to a fifteenth aspect of the present invention, in the POP attention rate measuring method according to any one of the ninth to fourteenth aspects, the sales information accumulating unit is configured to accept a past payment before a predetermined measurement target period from the present time. Does not send past payment information to the POP management unit and does not display the attention rate survey form in the POS register for POPs that were displayed at the time of the previous payment before the measurement target period. It is characterized by.

  According to a sixteenth aspect of the present invention, in the POP attention rate measuring method according to any one of the first to fifteenth aspects, a measurement execution flag is set in the POS register by a flag setting instruction, and the measurement execution flag is set by a flag erasing instruction. And a POS register that displays the attention rate survey form only when the measurement execution flag is set.

The cash register for POP attention rate measurement of the invention according to claim 17 stores information on a customer's purchase history and searches for information on past payments of each customer, and stores a POP display schedule. Communicating with the POP management unit that retrieves the POP displayed at the time of the past payment to the POS cash register where the customer has paid in the past by receiving information on the customer's past payment from the sales information storage unit,
The POP is displayed in accordance with the instruction of the POP management unit based on the display schedule, and when receiving payment from a customer, the payment and customer information are sent to the sales information storage unit, and then the POP management unit searches and notifies. In addition, an attention rate survey form for asking the customer whether or not the POP displayed at the time of the past payment is stored in the POS cash register where the customer has made a past payment is displayed.

The cash register for measuring the attention rate of the POP of the invention according to claim 18 is:
Measurement management unit that controls the execution of the attention rate measurement of POP according to the measurement execution flag and the measurement target period, and stores sales information that stores information on the customer's purchase history and retrieves information on the last of each customer's past payments And the POP which is displayed at the time of the final payment at the POS cash register where the customer has made the final payment in response to the customer's final payment information from the sales information storage unit A communication unit that communicates with a POP management unit that retrieves a display POP and a dummy POP for the final display POP;
A display for the customer to see,
A POP storage unit for storing various POPs;
A card reader for reading the membership card;
A flag storage unit for storing a measurement execution flag;
Upon receiving an instruction based on the display schedule from the POP management unit via the communication unit, the POP is read from the POP storage unit and displayed on the display unit, and a flag setting command is received from the measurement management unit via the communication unit. When receiving the flag, the measurement execution flag is set in the flag storage unit and the flag execution unit is erased when the flag deletion command is received, and the payment information and the membership card are read when the customer receives payment. After the customer information is sent to the sales information storage unit via the communication unit, the membership card is read from the time when the measurement execution flag is set in the flag storage unit and the customer makes the final payment. Is within the measurement target period received from the measurement management unit via the communication unit, the POP management unit detects on the display unit. The final display POP notified and the dummy POP corresponding to the final display POP are read out from the POP storage unit and shown, and the final display POP and the dummy POP are “surely seen” And a control unit that displays an attention rate survey form that allows the customer to select any one of “I feel like” and “I don't remember seeing”.

The attention rate measurement program of the POP of the invention according to claim 19 is
POS register program for operating each of one or a plurality of POS registers for displaying various POPs, a sales information storage unit program for operating a sales information storage unit for storing customer purchase histories, and the POS register for each time axis Including a POP management unit program for operating a POP management unit having a display schedule for managing the display of POPs,
The sales information storage unit program receives information on a customer who pays and pays from the POS cash register and registers the information on the payment in a purchase history of the customer paying the payment, and a purchase history registering means; Receiving the information of the customer who makes the payment from and causing the sales information storage unit to execute search means for searching for information on the past payment of the customer,
The POP management unit program includes a POP instruction unit for instructing each POS register to display a POP based on the display schedule, and the customer information from the sales information storage unit when the customer pays the POS register. Receiving payment information, the POS register for which the customer has paid in the past is searched for the POP displayed at the time of the past payment, and the POP search means for notifying the POS register where the customer is currently paying Is executed by the POP management unit,
The POS cash register program displays display means for displaying a POP instructed by the POP management unit based on the display schedule, and information on the customer who pays the POS cash register when the customer pays the information. Displayed at the time of the past payment when the customer information sending means to be sent to the information storage unit and the POP management unit that received the POP notification displayed at the time of the past payment to the POS cash register where the customer has made a payment in the past The point-of-sale survey form means for displaying the interest rate survey form that asks the customer whether or not the stored POP is stored is executed by the POS register.

  According to a twenty-second aspect of the present invention, there is provided a program for measuring the attention rate of a POP, which stores information on a customer's purchase history and searches for information on past payments of each customer, stores a POP display schedule, and stores the sales schedule. A POP management unit that searches for a POP displayed at the time of the past payment in a POS cash register that has received a customer's past payment in response to a notification from the information storage unit and notifies the POS cash register that receives the payment from the customer; A communication means for communicating; a display means for displaying a POP instructed from the POP management unit via the communication means based on the display schedule; and the communication means for receiving payment and customer information when receiving payment from the customer. The customer specified by the POP management unit after sending it to the sales information storage unit via The POP was displayed at the time of past payments, characterized in that it is executed and the attention rate questionnaire means for performing a display of attention rate questionnaire asking whether or not the customer is stored in the POS cash register.

The attention rate measurement program for a POP of the invention according to claim 21 is
A communication unit for communicating with the outside, a display unit for viewing by a customer, a POP storage unit for storing various POPs, a card reading unit for reading a membership card, and a flag storage unit for storing a measurement execution flag Including POS cash register
A measurement management unit that controls the implementation of the attention rate survey form according to the measurement execution flag and the measurement target period, a POS register that stores customer purchase history information and performs the final of each customer's past payments, and The sales information storage unit that can search for the time when the final payment is made and the display schedule of the POP are stored, and the final payment is made to the POS cash register that has received the customer's final payment in response to the notification from the sales information storage unit The communication unit communicates with the POP management unit that retrieves the final display POP that is the POP displayed at the time of payment and the dummy POP for the final display POP and notifies the POS register that actually receives the payment from the customer. Communication means to
POP display means for reading out the POP received from the POP management section based on the display schedule via the communication means from the POP storage section and displaying it on the display section;
Flag setting means for setting a measurement execution flag in the flag storage section when receiving a flag setting instruction from the measurement management section via the communication means and erasing the measurement execution flag from the flag storage section when receiving a flag erasure instruction When,
After the payment information is received from the customer and the customer information read from the customer's membership card is sent to the sales information storage unit via the communication means, the measurement execution flag is set in the flag storage unit. If the period from when the customer makes the final payment to when the member card is read is within the measurement target period received from the measurement management unit via the communication means, the POP management unit is displayed on the display unit. The final display POP and the dummy POP that have been retrieved and notified are read out from the POP storage unit and shown, and the final display POP and the dummy POP are “surely seen” and “I feel like seeing”. And an attention rate survey form means for displaying an attention rate questionnaire that allows the customer to select either “I do not remember seeing” And characterized in that.

  The first effect is that, in a situation where various POPs are displayed with different schedules for each POS cash register, it is possible to investigate the attention rate of the POP displayed on the POS cash register for customers who arrive at the POS cash register and make payments. .

  The reason is that a customer who actually pays at the POS displays a POP that the customer has seen in the past, and asks whether or not the customer has a memory of the POP.

  The second effect is that the customer's attention rate to the POP displayed at the POS cash register can be efficiently investigated.

  The reason for this is that since only the customers who pay at the POS cash register are asked and investigated, the number of people can be limited and compared with the case where questions are asked to an unspecified number of people, and the work can be reduced. Because it can. Further, in the present invention, the attention rate survey form is displayed on the POS register for the survey, so that the trouble of distributing the questionnaire sheet becomes unnecessary.

  The third effect is that the investigation can be performed with high accuracy.

  The reason for this is that retail store customers and the like have many repeaters, and repeater customers can ask questions when they return to the POS cash register, and can ask all of them to investigate and the accuracy of the survey is good. On the other hand, when investigating some people, such as the case of targeting randomly selected people as in the conventional survey method, the result of the survey may deviate from the true attention rate. is there.

  The fourth effect is that, in a short time when a customer who visits irregularly pays at the POS cash register, the attention rate survey form including the POP that the customer has seen in the past is displayed on the POS cash register, thereby making the customer troublesome. It is possible to investigate without feeling.

  The reason is that the past information of the customer who actually pays at the POS cash register is searched in the sales information storage unit, and the POP displayed at the past payment in the POS cash register where the customer has paid in the past is POP managed. This is because the attention rate survey form is displayed on the POS register using the searched POP.

  Next, the operation of the best mode for carrying out the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing a POP attention rate measurement system according to an embodiment of the present invention.

  The present embodiment includes a POS register 10, a sales information storage terminal 20, a moving picture management terminal 30, a measurement management terminal 40, and a communication network 100 that interconnects them.

  FIG. 2 is a block diagram showing the configuration of the POS register 10.

  The POS cash register 10 is provided in a retail counter, and includes a control unit 11, a customer display unit 12, an operator display unit 13, an input / output unit 14, a card reading unit 15, a POP storage unit 16, and a flag storage unit. 17 and a communication unit 18.

  The input / output unit 14 includes a keyboard that is operated by an operator such as a store clerk, a barcode reader, and a printer that prints a receipt. The operator side display unit 13 is provided on the operator side of the POS cash register 10 to show to the operator. On the side facing the customer, a customer display unit 12 is provided for the customer to see. A touch pad is provided on the surface of the customer side display unit 12, and this touch pad forms a part of the input / output unit 14. The customer side display unit 12 displays an attention rate survey form (see FIG. 4) having a question for measuring the attention rate of the POP, and the customer inputs an answer using the touch pad.

  The membership card reading unit 15 reads the membership card held by the customer. The membership card is composed of a magnetic card, an IC card, or the like, and a membership number for identifying a customer is recorded.

  The POP storage unit 16 stores various moving image POPs with corresponding identification codes. The flag storage unit 17 stores a measurement execution flag. The communication unit 18 communicates with the sales information storage terminal 20, the moving image management terminal 30, and the measurement management terminal 40 via the network 100.

  The control unit 11 includes a CPU (Central Processor Unit), calculates the sales amount input from the input / output unit 14, and controls each unit of the customer side display unit 12 and other POS cash registers 10.

  In addition to these, although not shown in FIG. 2, the POS register 10 includes a program for operating the control unit 11, a storage unit for storing various data, a drawer for storing cash, and the like. The control unit 11 and the customer side display unit 12 are connected to each other by a bus.

  A single retail store is provided with a plurality of POS cash registers 10, and each POS cash register 10 is given a number for identification.

  The sales information storage terminal 20 is used for storing data, and includes an information processing device such as a workstation, a server, or a network storage. The sales information storage terminal 20 stores sales information related to the owner of the member card corresponding to the member number.

  Further, the sales information storage terminal 20 receives the reading information of the membership card sent from the POS cash register 10 via the network 100, and searches for the final sales information within a certain period of the customer indicated by the membership number read from the membership card. It has a function to do. This final sales information includes at least the time of the last payment (the time of the final sales) among the payments previously made by the customer having the membership card and the number of the POS register 10 that made the final payment. The sales information storage terminal 20 transmits the searched final sales information to the POP management terminal 30 via the network 100.

  For customers who have a membership card, membership points are awarded for purchases of products over a certain amount, and the membership points can be replaced with benefits such as discounts on payments. In the present embodiment, a member point is also given to the response for measuring the attention rate of the video POP, and the member point is stored in the member point management unit provided in the sales information storage terminal 20 for each customer member number. Has been.

  The moving picture POP management terminal 30 manages the display schedule of the moving picture POP in the POS register 10 by the identification code of each moving picture POP, the number of the POS register 10, and the time axis. Based on the final sales information received from the sales information storage terminal 20, the video POP management terminal 30 searches the video POP displayed at the POS register 10 paid by the customer at the time of final sales from the past display schedule. . Furthermore, the moving picture POP management terminal 30 sends the identification code of the searched moving picture POP to the POS register 10 that has read the membership card.

  The moving picture POP management terminal 30 has an identification code of a dummy moving picture POP for measurement that is not displayed at all except when measuring the attention rate of the POP, and the moving picture POP identification code displayed at the time of the final sale. Is sent to the POS register 10 together with the corresponding identification code of the dummy moving image for measurement.

  The measurement management terminal 40 transmits a command for instructing the state of the measurement execution flag that controls the start of attention rate measurement to the POS register 10 via the network 100. A schedule for transmitting this command is predetermined for each POS register 10 and stored in the storage unit.

  Further, the measurement management terminal 40 stores the sales management information for the measurement management target period information for designating the measurement target period, which is the target period for searching for the payment previously made by the customer who actually pays at the POS cash register 10, via the network 100. It transmits to the terminal 20.

  FIG. 3 is a flowchart showing the operation of the present embodiment.

  Referring to FIG. 3, the POS register 10 receives a measurement execution flag from the measurement management terminal 40. (Step A1) That is, the measurement management terminal 40 sends a flag setting command to the POS register 10 according to a predetermined schedule. The control unit 11 that has received the flag setting command via the communication unit 18 causes the flag storage unit 17 to be in a state where the measurement execution flag is set, for example, the content of the flag storage unit 17 is set to “1” bit. In addition, the measurement management terminal 40 sends a flag deletion command to the POS register 10 according to a predetermined schedule. The control unit 11 that has received the flag erasure command via the communication unit 18 causes the flag storage unit 17 to be in a state in which the measurement execution flag is not set, for example, the content of the flag storage unit 17 is a bit of “0”.

When the customer pays at the POS cash register 10 at the time of payment for the purchase of the product, the customer or the operator who has been given the membership card causes the card reading unit 15 to scan the membership card. When the card reading unit 15 reads the customer's member card in this scan, the control unit 11 transmits the member card information to the sales information storage terminal 20 together with information that the measurement execution flag is set via the communication unit 18. To do. (Step A2)
When the sales information storage terminal 20 receives the member card information from the POS cash register 10, since the measurement execution flag is set, the final sales information for the customer of the member number read from the member card is measured to measure the attention rate of the POP. Search for. (Step A3) The attention rate measurement is performed only when the measurement execution flag is set. If the measurement execution flag is not set, the following steps are not performed.

  The sales information accumulation terminal 20 acquires the measurement target period from the measurement management terminal 40. (Step A4) The sales information storage terminal 20 determines whether or not the final sales point included in the final sales information is within the measurement target period from the present time. If it is within the measurement target period, the sales information storage terminal 20 transmits the number of the POS cash register 10 used by the customer at the time of the final payment and the time of the final payment to the moving picture POP management terminal 30. If it is not within the measurement target period, the following steps are not performed.

  The video POP management terminal 30 starts from the number of the POS cash register 10 and the time of the final payment based on the past display schedule, and the video POP ( (Hereinafter referred to as final display POP). (Step A5) At the same time, the moving picture POP management terminal 30 selects two dummy moving pictures POP.

The moving picture POP management terminal 30 transmits the identification codes of the searched final display POP and dummy POP to the POS register 10 where the customer is actually paying and the membership card is read. In the POS register 10, the control unit 11 follows the format stored in advance in the storage unit based on the final display POP received via the communication unit 18 and the identification code of the dummy moving image POP for measurement. Is displayed on the customer side display unit 12. (Step A6)
On the attention rate survey form, the final display POP and the two dummy moving images POP are displayed side by side. The order in which these are arranged is random. In FIG. 4, any one of the moving images A, B, and C is the final display POP, and the other two are dummy moving images POP.

  Further, as shown in FIG. 4 corresponding to each of these POPs, three descriptions of “I certainly saw”, “I feel like seeing” and “I don't remember seeing” are listed. Each of these three descriptions on the display unit 12 constitutes a touchpad button, and the customer can select one of the three descriptions.

  When the customer touches any button, the control unit 11 notifies the sales information storage terminal 20 that the customer has answered. Upon receiving this notification, the sales information storage terminal 20 adds a point corresponding to the answer to the member point corresponding to the member number of the customer in the member point management unit.

When the control unit 11 receives the result of the customer's selection from the touch pad as the input / output unit 14, that is, the result of the attention rate survey, the control unit 11 sends this result to the measurement management terminal 40 via the communication unit 18. (Step A8)
The measurement management terminal 40 has a survey result table storing the result of the attention rate survey for each moving picture POP in its own storage unit. When receiving the result of the attention rate survey from the POS register 10, this is stored in the survey result table. Record additional. In addition, the measurement management terminal 40 counts the total number of attentions by taking all respondents of the attention rate survey for each POP and only the members who answered “I have definitely seen” the final display video POP as the attention. Then, the number of attentions / all respondents is calculated as the attention rate of the moving picture POP in the POS cash register 10, and the calculated attention rate is displayed on the measurement management terminal 40. (Step A9)
In parallel with the operation of the attention rate measurement system for the moving picture POP shown in FIG. 3, the POS register 10 inputs the product type and quantity purchased by the customer using a barcode reader or the like and performs accounting. As a result, in addition to the customer membership number, the date and time, the number of the POS cash register 10, etc. are sent to the sales information storage terminal 20.

  The last sales point is, for example, the time when the member card is read in the last payment made by the customer, and the POS cash register 10 sends this time to the sales information storage terminal 20. Alternatively, in the last payment made by the customer, the time when the operator inputs to the POS cash register 10 instructing the completion of the accounting process may be set as the final sale time.

  The POS register 10 normally displays the moving picture POP on the customer side display unit 12 according to the display schedule of the moving picture POP management terminal 30. However, when the identification code of the final display POP and the identification code of the dummy video POP for measurement are received from the video POP management terminal 30, the display of the video POP according to the display schedule is interrupted and the attention rate survey mark is displayed on the customer side display unit. 12 is displayed.

  In the present embodiment, the attention rate of the moving image POP has been investigated. However, it goes without saying that the present invention is not limited to the moving image POP and can be applied to the measurement of the attention rate of the POP of a still image.

  The video POP displayed before the measurement target period is not displayed on the attention rate survey form as the final display POP, so that even if the customer is paying attention to the distant past, it is forgotten by the passage of the period. The moving image POP that can be said to be natural can be excluded from the symmetry of the attention rate survey.

  The membership card is issued in advance by the retail store to the customer, but may be a card that can identify the customer, such as a credit card issued by a financial institution. In addition, the POS cash register 10 is provided with a device that can identify a customer by imaging the customer's face and performing image processing. The sales information storage terminal 20 assigns a member number to each customer and manages the sales information for each member number. You may make it search last sales information.

  The description to be displayed corresponding to each POP in the attention rate survey form is not limited to “I certainly saw”, “I feel like I saw”, and “I don't remember seeing”, but “I certainly saw” Alternatively, it is possible to select one of “I don't remember seeing” or the like.

  Also, in the attention rate survey form, one or more video POPs that were displayed at the time of the previous payment are displayed, not limited to the final payment made by the customer. May be. The number of dummy moving images POP is not limited to two, and one or three or more may be displayed on the attention rate survey form.

  Further, it may be asked whether or not only the dummy moving image POP or only the final display POP is displayed on the attention rate survey form. Furthermore, attention rate survey marks that ask whether or not only a dummy video POP or only a final display POP has been viewed are displayed one after another in time series, and an answer is requested for each. Good.

  If you have asked whether you have viewed only the dummy video POP or only the final display POP, because of the choice of two, even if you answer randomly, the correct answer rate will be 50%. It can be said that the accuracy of rate measurement is reduced. If the final display POP and two dummy POPs are lined up and you select “I have seen it”, “I feel like seeing”, or “I don't remember seeing” for each, the correct answer rate Becomes 3/1 or less, and it can be said that the accuracy of attention rate measurement is improved.

  The measurement management terminal 40 sends a flag setting command and an erasing command to the POS register 10 according to a predetermined schedule, so that the attention rate survey form is displayed on the customer side display unit 12 during a time period when the POS register 10 has a high operating rate. It can be made not to display. As a result, when the user is busy, the staying time of the customer at the POS register 10 can be shortened as much as possible, and the customer's line along the POS register 10 can be shortened as much as possible. In addition, it is possible to manually instruct to delete the setting of the measurement execution flag, and the store clerk or the like may control the display of the attention rate measurement table by looking at the length of the customer's line in the POS register 10.

  Member points given to customers for responses to the attention rate survey form serve as an incentive for the customer to answer. Thus, the attention rate survey form with incentives is expected to raise the customer's attention rate for video POPs. .

  The response to the attention rate survey form is not limited to the input by the touch panel provided on the surface of the customer side display unit 12. For example, the customer may press a key button provided in the vicinity of the customer-side display unit 12, or the operator may hear an answer from the customer and input it from a keyboard or the like.

  The attention rate display in step 9 of FIG. 3 may be displayed every time there is a response to the attention rate, or may be periodically displayed as at the start of work. Moreover, you may make it display according to the input of the display instruction | indication of an operator.

  Selection of the dummy POP to be displayed together with the final display POP or the like on the attention rate survey form is randomly selected from many dummy POP identification codes stored in the moving picture POP management terminal 30, for example. Or you may make it display the dummy POP prepared beforehand for each moving image POP.

  The attention rate of the POP displayed at the POS register of the retail store is displayed on the POS register as the POP displayed in the past as the attention rate survey form, and the customer is asked whether or not there is a memory of viewing the POP. taking measurement.

It is a block diagram which shows the structure of the attention rate measurement system of POP of embodiment of this invention. It is a block diagram which shows the structure of the POS cash register 10 in FIG. It is a flowchart which shows operation | movement of the attention rate measurement system of POP shown in FIG. It is a figure which shows the attention rate survey form shown to step A6 in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 POS register | resistor 11 Control part 12 Customer side display part 13 Operator side display part 14 Input / output part 15 Card reading part 16 POP memory | storage part 17 Flag storage part 18 Communication part 20 Sales information storage terminal 30 Animation POP management terminal 40 Measurement management terminal

Claims (4)

A sales information storage terminal that stores sales information corresponding to a member number, searches for the sales information including the last sales point by inputting the member number, and transmits the sales information to a POP management terminal;
A display schedule for managing a POP identification code on a time axis, and the POP identification code (first identification code) displayed at the time of the final sale received from the sales information storage terminal The POP management terminal for searching from a display schedule and transmitting it to a POS register;
The POP storage unit that stores the POP together with the corresponding identification code and a customer-side display unit, and the member number read by the reading unit is transmitted to the sales information storage terminal and received from the POP management terminal. In a POP attention rate measurement system comprising the POS register that displays the POP corresponding to the identification code of 1 on the customer-side display unit ,
Holding the dummy POP identification code (second identification code) in correspondence with the first identification code;
The POP management terminal that transmits the second identification code to the POS register when sending the first identification code;
The POS register for displaying the POP corresponding to each of the first and second identification codes received from the POP management terminal on the customer display unit ;
On the customer side display section of the POS cash register, one of “I certainly saw”, “I don't remember seeing”, or “I feel like seeing” corresponds to each displayed POP. A touchpad is provided to enter selection information.
The selection information corresponding to each POP is input, the POS register transmitted to the measurement management terminal, and the selection information of the POP corresponding to the first identification code received from the POS register is “certain” A value obtained by dividing the number of responses indicating “seen by” by the number of responses of the selection information of the POP corresponding to the first identification code is calculated as the attention rate of the POP corresponding to the first identification code. interest rate measurement system POP, characterized in that to obtain Bei measurement management terminal. From a sales information storage terminal having a display schedule for managing POP identification codes on a time axis, storing sales information corresponding to a member number, and searching for the sales information including the last sales point by inputting the member number The POP management terminal that retrieves the identification code (first identification code) of the POP displayed at the time of the last sale received from the display schedule for the past and transmits it to a POS register;
The POP storage unit that stores the POP together with the corresponding identification code and a customer-side display unit, and the member number read by the reading unit is transmitted to the sales information storage terminal and received from the POP management terminal. In a POP attention rate measurement system comprising the POS register that displays the POP corresponding to the identification code of 1 on the customer-side display unit ,
Holding the dummy POP identification code (second identification code) in correspondence with the first identification code;
The POP management terminal that transmits the second identification code to the POS register when sending the first identification code;
The POS register for displaying the POP corresponding to each of the first and second identification codes received from the POP management terminal on the customer display unit ;
On the customer side display section of the POS cash register, one of “I certainly saw”, “I don't remember seeing”, or “I feel like seeing” corresponds to each displayed POP. A touchpad is provided to enter selection information.
The selection information corresponding to each POP is input, the POS register transmitted to the measurement management terminal, and the selection information of the POP corresponding to the first identification code received from the POS register is “certain” A value obtained by dividing the number of responses indicating “seen by” by the number of responses of the selection information of the POP corresponding to the first identification code is calculated as the attention rate of the POP corresponding to the first identification code. interest rate measurement system POP, characterized in that to obtain Bei measurement management terminal. A sales information storage process for storing sales information corresponding to the membership number, searching for the sales information including the last sales time by inputting the membership number and transmitting the sales information to the POP management terminal;
The POP management terminal having a display schedule for managing POP identification codes on a time axis,
A POP search process in which the identification code (first identification code) of the POP displayed at the time of the final sale received from the sales information storage terminal is searched from the display schedule for the past and transmitted to the POS register; ,
The POS register including a POP storage unit that stores the POP together with the corresponding identification code and a customer-side display unit transmits the member number read by the reading unit to the sales information storage terminal, and from the POP management terminal In the POP attention rate measuring method , comprising a display step of displaying the POP corresponding to the received first identification code on the customer-side display unit ,
The POP management terminal holding the identification code (second identification code) of the dummy POP corresponding to the first identification code,
The POP search process of transmitting the second identification code to the POS cash register when sending the first identification code;
The POS register has the display process of displaying the POP corresponding to each of the first and second identification codes received from the POP management terminal on the customer side display unit ;
On the customer side display section of the POS cash register, one of “I certainly saw”, “I don't remember seeing”, or “I feel like seeing” corresponds to each displayed POP. A process in which the POS register provided with a touch pad for inputting selection information inputs the selection information corresponding to each POP and transmits it to the measurement management terminal;
The measurement management terminal receives, from the POS register, the number of responses indicating that the selection information of the POP corresponding to the first identification code indicates “surely seen”, and the response corresponding to the first identification code. A method for measuring a POP attention rate , comprising a step of calculating a value obtained by dividing the number of responses of the POP by the number of responses as the attention rate of the POP corresponding to the first identification code. The POP management terminal having a display schedule for managing POP identification codes on a time axis stores sales information corresponding to a member number, and searches for the sales information including the last sales point by inputting the member number. A POP search process in which the identification code (first identification code) of the POP displayed at the time of the final sale received from the sales information storage terminal is searched from the display schedule for the past and transmitted to the POS register;
The POS register including a POP storage unit that stores the POP together with the corresponding identification code and a customer-side display unit transmits the member number read by the reading unit to the sales information storage terminal, and from the POP management terminal In the POP attention rate measuring method , comprising a display step of displaying the POP corresponding to the received first identification code on the customer-side display unit ,
The POP management terminal holding the identification code (second identification code) of the dummy POP corresponding to the first identification code,
The POP search process of transmitting the second identification code to the POS cash register when sending the first identification code;
The POS register has the display process of displaying the POP corresponding to each of the first and second identification codes received from the POP management terminal on the customer side display unit ;
On the customer side display section of the POS cash register, one of “I certainly saw”, “I don't remember seeing”, or “I feel like seeing” corresponds to each displayed POP. A process in which the POS register provided with a touch pad for inputting selection information inputs the selection information corresponding to each POP and transmits it to the measurement management terminal;
The measurement management terminal receives, from the POS register, the number of responses indicating that the selection information of the POP corresponding to the first identification code indicates “surely seen”, and the response corresponding to the first identification code. A method for measuring a POP attention rate , comprising a step of calculating a value obtained by dividing the number of responses of the POP by the number of responses as the attention rate of the POP corresponding to the first identification code.

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