JP2005197902A - Server and program for advertisement attaching mail - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement attaching mail server and an advertisement attaching mail program which enable direct complement of a communication cost with which a user of a mobile terminal is burdened, and continuous use of a discount service by a user of the mobile terminal. <P>SOLUTION: The advertisement attaching mail server 1 is a server 1 which attaches an advertisement to an electronic mail transmitted from a transmitting-side mobile terminal 2, and sends it out to a receiving-side mobile terminal 2, and is provided with a website establishment means 3, a registration form presentation means 5, a mail account input form presentation means 7, a submail address setting means 9, a mail receiving means 15, a number-of-mails counting means 17, a point accumulation means 19, an advertisement data attaching means 21, an advertisement data accumulation means 23, a mail transmitting means 25, and a cash transfer means 29. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement-added mail server and an advertisement-added mail program that add advertisements to electronic mail.

Conventionally, transmission / reception of electronic mail (hereinafter simply referred to as mail) using a portable terminal has been widely used.
The communication cost (communication cost) for sending and receiving e-mails using this mobile device is higher (higher) than the communication cost for sending and receiving e-mails via the Internet using a normal personal computer. Various discount services have been developed (provided) by communication service companies that sell mobile terminals (see, for example, Patent Document 1 and Patent Document 2).
JP 2002-132628 A (paragraphs 0020 to 0024, FIG. 1) Japanese Patent Laid-Open No. 2002-232605 (paragraphs 0004 and 0005, FIG. 1)

  However, in the conventional discount service for sending and receiving emails between mobile devices, by adding advertisements to emails, this advertising fee can only cover lottery tickets and coupons. There is a problem that it is not possible to directly complement the communication costs borne by the terminal user.

  Moreover, in the profit return in the conventional discount service, there is a problem that the interest and interest of the user of the mobile terminal are diminished and the user of the mobile terminal does not use it continuously.

  Therefore, in the present invention, an advertisement that can solve the above-described problems, can directly complement communication costs borne by the user of the mobile terminal, and can continuously use the discount service for the user of the mobile terminal. An object is to provide an additional mail server and an advertisement additional mail program.

  In order to solve the above problem, the advertisement-added mail server according to claim 1 is an advertisement-added mail server that adds an advertisement to an e-mail transmitted from a transmitting-side portable terminal and transmits the e-mail to a receiving-side portable terminal. Website establishment means, registration form presentation means, mail account input form presentation means, sub-mail address setting means, mail reception means, advertisement data storage means, advertisement data addition means, mail transmission means, It was set as the structure provided with a number counting means, a point storage means, and a cash transfer means.

  According to such a configuration, the advertisement-added mail server establishes a website on the network connectable from the mobile terminal by the website establishment means, and applies the registration form presenting means to the mobile terminal accessing the website. Present a registration form to input necessary information to obtain a sub-mail address that can be used instead of the mail address set for each mobile terminal. For example, the necessary items include at least the name and address of the user of the mobile terminal. In addition, the user of the portable terminal has registered as a member in the service provided by the advertisement addition server by inputting necessary items in the registration form. Subsequently, the advertisement-added mail server presents a mail account input form for inputting a mail account when the necessary information is input to the registration form by the mail account input form presenting means. This mail account input form is displayed on the display screen of the mobile terminal, and the user of the mobile terminal inputs arbitrary (preferred) letters and numbers as the mail account. The e-mail account input form has a plurality of e-mail account input fields (three as an example), and the user of the mobile terminal can select a plurality of e-mail account candidates (from the first candidate to the third candidate). ), For example, a nickname of a user of the mobile terminal, a favorite word, and the like can be input.

  Then, the advertisement-added mail server sets the sub mail address for the portable terminal by the sub mail address setting means based on the mail account input in the mail account input form presented by the mail account input form presenting means. The sub-mail address is obtained by adding a new domain name to the mail account input by the user of the mobile terminal. If a sub-mail address using the same mail account is already registered among the input mail account candidates, another candidate is used and the sub-mail address is set. By setting (issuing) this sub-mail address, membership registration for the service provided by the advertisement addition server is completed.

  Then, the advertisement-added mail server receives the e-mail addressed to the sub mail address transmitted from the mobile terminal on the transmission side by the mail receiving means. Note that this e-mail transmission / reception is performed between portable terminals (members of services provided) for which sub-mail addresses are set. The e-mail transmitted from the transmitting-side portable terminal is once transmitted to a server of a communication carrier that manages and operates the transmitting-side portable terminal (hereinafter referred to as a transmitting-side communication carrier server). It is transferred from the transmission side communication carrier server to the advertisement-added mail server.

  In addition, the advertisement-added mail server adds advertisement data related to the advertisement stored in the advertisement data storage means to the email received by the mail reception means by the advertisement data addition means, and sends it as an advertisement data-added mail. By means, the advertisement data-added mail is sent to the mobile terminal on the receiving side. This advertisement data-added email is once sent to the server of the communication carrier that manages and operates the mobile terminal on the receiving side (hereinafter referred to as the receiving side communication carrier server). It is transmitted to the mobile terminal on the receiving side.

  At that time, the advertisement-added mail server measures the number of mails transmitted from the transmission-side portable terminal by the number-of-numbers counting means, and determines the point corresponding to the measured number of mails as the transmission-side portable terminal and Accumulated in the point accumulating means as points of the mobile terminal on the receiving side. Thereafter, the advertisement-added mail server outputs an instruction to transfer a predetermined amount of cash to the designated deposit account according to the points stored in the point storage unit by the cash transfer unit. In addition, when transferring cash by this cash transfer means, it is a case where the point accumulates more than the preset value. For example, it is transferred to a deposit account entered after member registration by an application from a mobile terminal user. If no deposit account is registered at the time of application, an instruction (form) for prompting registration is output. Alternatively, at an arbitrary timing, an email asking for the deposit account of the transfer destination is transmitted to the mobile terminal, and the cash is transferred (cash back) after the deposit account is notified. The deposit account refers to a bank account of a city bank, a savings account of a post office, an account of a credit union or a credit union, and the like.

  The advertisement-added mail server according to claim 2 is the advertisement-added mail server according to claim 1, wherein the cash transfer means includes a deposit account specified by a user of the transmitting-side mobile terminal and the receiving-side mobile terminal. The cash is transferred to a deposit account designated by the user.

  According to such a configuration, the advertisement-added mail server uses the deposit account specified by the user of the sending-side portable terminal that sent the mail and the use of the receiving-side portable terminal that received the advertisement data-added mail by the cash transfer means. By transferring cash to the deposit account designated by the user, it is possible to provide services that are advantageous to the users of the mobile terminals on both the receiving side and the transmitting side.

  The advertisement-added mail server according to claim 3 is the advertisement-added mail server according to claim 1 or 2, wherein the registration form is provided with a portion for inputting personal information regarding the individual user of the mobile terminal, When personal information is input, the advertisement data adding means includes advertisement data selecting means for selecting and adding advertisement data suitable for the personal information.

  According to such a configuration, the advertisement-added mail server has a part (personal information input field) for inputting personal information of the user of the mobile terminal on the registration form, and the personal information is input to the personal information input field. In this case, the advertisement data selection means selects the advertisement data stored in the advertisement data storage means, adds the data that matches the personal information to the mail, and sends it to the receiving portable terminal. Personal information consists of a number of information (elements) related to the individual mobile device user, including the nickname, gender, unmarried, age, date of birth, hobby, place of birth, and place of residence ( Prefecture), occupation, annual income, etc. These personal information can be arbitrarily input (modified) after member registration. Also, conforming to personal information means that advertising data is classified in advance so as to correspond to generations (by age), hobbies, etc., and this classification includes at least one piece of information (element) of personal information. It is. For example, when the user of the mobile terminal is a woman in his twenties, advertisement data regarding a famous brand product is added to an email transmitted from the mobile terminal on the transmission side.

  The advertisement-added mail server according to claim 4 is the advertisement-added mail server according to any one of claims 1 to 3, wherein the points accumulated in the point accumulation means are within a predetermined time period. When the preset value exceeds a preset value, the advertisement data adding means does not add the advertisement data to a mail newly transmitted from the portable terminal.

  According to such a configuration, the advertisement-added mail server allows the advertisement data when the points accumulated in the point accumulating unit exceed a preset value (for example, 1000 points) within a certain time (for example, 24 hours). By not adding the advertisement data by the adding means, points are not added, and the user of the mobile terminal on the transmission side can be encouraged to use the mail appropriately.

  6. An advertisement-added mail program according to claim 5, wherein an apparatus for adding an advertisement to a mail transmitted from a transmitting-side mobile terminal and sending the mail to a receiving-side mobile terminal is a website opening means, a registration form presenting means, a mail account The input form presenting means, the sub mail address setting means, the mail receiving means, the advertisement data adding means, the mail sending means, the number counting means, and the cash transfer means are configured to function.

  According to such a configuration, the advertisement-added mail program opens the website on the network connectable from the mobile terminal by the website opening means, and applies the registration form presenting means to the mobile terminal accessing the website. Present a registration form to input necessary information to obtain a sub-mail address that can be used instead of the mail address set for each mobile terminal. Then, the advertisement-added mail program presents a mail account input form for inputting a mail account when the necessary information is input to the registration form by the mail account input form presenting means. This mail account input form is displayed on the display screen of the mobile terminal, and the user of the mobile terminal inputs arbitrary (preferred) letters and numbers as the mail account. Then, the advertisement-added mail program sets the sub mail address for the portable terminal by the sub mail address setting means based on the mail account input in the mail account input form presented by the mail account input form presenting means.

  Then, the advertisement additional mail program receives the email addressed to the sub mail address transmitted from the transmitting portable terminal by the mail receiving means, and the advertisement data regarding the advertisement stored in advance by the advertisement data adding means, It is added to the e-mail received by the mail receiving means to make an advertisement data-added mail, and the mail sending means sends the advertisement data-added mail to the receiving mobile terminal. Note that transmission / reception of e-mail is performed between portable terminals (members of services provided) for which sub-mail addresses are set.

  At that time, the advertisement-added mail program measures the number of mails transmitted from the transmission-side portable terminal by the number-of-numbers counting means, and determines the point corresponding to the measured number of mails and the transmission-side portable terminal and Accumulated as points of the mobile terminal on the receiving side, and an instruction to transfer a predetermined amount of cash to the designated deposit account according to the accumulated points is output by the cash transfer means.

  According to the first and fifth aspects of the invention, the cash transfer means outputs the instruction to transfer the cash to the designated deposit account, so that the cash is transferred to the deposit account. It can directly compensate for the communication costs to be borne.

  According to the second aspect of the present invention, the deposit account and the receiving side designated by the user of the mobile terminal on the transmitting side according to the number of mails sent and received (advertising data added mail), that is, the accumulated points Since the cash is transferred to the deposit account designated by the user of the mobile terminal, there is a merit to the users of both the mobile terminals that have sent and received, so that the service can be used continuously.

  According to the third aspect of the present invention, an advertisement adapted to the personal information is obtained by the advertisement data selection means by providing a part for inputting the personal information on the registration form and obtaining the personal information of the user of the mobile terminal. Data can be added, and a merit can be generated for both the company that provided the advertisement data and the user of the mobile terminal.

  According to the fourth aspect of the present invention, only points with the set amount as the upper limit can be obtained within a certain period of time, so the user of the mobile terminal on the sending side can be prevented from overusing mail. As a result, the service can be used continuously.

Next, embodiments of the present invention will be described in detail with reference to the drawings as appropriate.
(Outline of advertisement-added mail system)
FIG. 1 is a diagram illustrating an outline of an advertisement-added mail system. As shown in FIG. 1, the advertisement-added mail system A adds advertisement data related to advertisements to the mail when sending and receiving mail between the mobile terminals 2 owned by the registered members. An advertisement-added mail server 1, a mobile terminal 2 (2a, 2b), and a communication carrier server 4 (a transmission side communication carrier server 4a, a reception side communication carrier server 4b) are provided.

Prior to the description of the advertisement-added mail server 1, the portable terminal 2 and the communication carrier server 4 will be described first.
In FIG. 1, the portable terminal 2 (2a, 2b) is a portable device having a mail transmission / reception function, for example, a portable phone having a call function. Here, only two portable terminals 2 are shown for simplicity of explanation, but the actual advertisement-added mail system A includes a large number of portable terminals 2. Here, for convenience, the mobile terminal 2 on the transmission side that transmits mail (mail addressed to the sub-mail address) is the mobile terminal 2a, and the mobile terminal 2 on the reception side that receives mail is the mobile terminal 2b.

  The telecommunications carrier server 4 is a server operated by a telecommunications carrier that sells and manages the mobile terminals 2 (2a, 2b), and here, a telecommunications business that sells and manages the mobile terminal 2a on the transmitting side that has sent the mail. The telecommunications carrier server operated by the operator is set as the transmission side telecommunications carrier server 4a, and the telecommunications carrier server operated by the telecommunications carrier that manages the sales of the mobile terminal 2b that receives the mail (the advertisement added mail) is received. The side communication carrier server 4b is used. The names of the transmission side communication carrier server 4a and the reception side communication carrier server 4b are relatively changed.

  Further, when receiving a mail using the sub mail address set in the advertisement additional mail server 1 (mail addressed to the sub mail address), the communication carrier server 4 transfers the mail to the advertisement additional mail server 1. That is, the telecommunications carrier server 4 plays a role of a so-called electronic mailbox, and when the mobile terminal 2 is turned off, or the communication state between the mobile terminal 2 and the telecommunications carrier server 4 has deteriorated. In this case (when the radio wave does not reach), the mail (mail addressed to the mail address, mail addressed to the sub mail address) transmitted to the communication carrier server 4 is held (stored).

  The advertisement-added mail server 1 is the core of the advertisement-added mail system, and adds advertisement data related to advertisements to mail sent and received between the mobile terminals 2, and details are shown in FIG.

(Configuration of mail server with advertisement)
As shown in FIG. 2, the advertisement-added mail server 1 opens a website on a network to which the mobile terminal 2 can be connected (accessed), and uses a registration form presented in the website. Instructions to register as a member and when sending and receiving emails between registered members, add advertising data related to advertisements to the email and transfer cash to the specified deposit account according to the number of emails sent and received The website opening means 3, the registration form presenting means 5, the mail account input form presenting means 7, the sub mail address setting means 9, the personal information accumulating means 11, the sub mail address accumulating means 13 Mail receiving means 15, mail counting means 17, point accumulating means 19, advertising data adding means 21, advertising data accumulating means And means 23, a mail transmission means 25, and a point comparison means 27, and a cash transfer means 29.

  The website opening means 3 is connected to a network accessible by the mobile terminal 2 and opens a website (WEB site) on this network. This website has a public address book that publishes part of member information registered as a member. Use this public address book to obtain sub-mail addresses of other members (details will be described later). It is possible. The information described in this public address book can be arbitrarily changed according to the intention of the user of the mobile terminal 2, for example, “gender”, “nickname”, “age”, “ “Prefecture”, “Unmarried”, “Occupation”, etc. can be entered.

  Further, the website opening means 3 displays a “cash back” button (application instruction button) in the personal page of the portable terminal 2 when the accumulated points can be returned to cash by the point comparison means 27. The website opening means 3 displays the cash transfer means 29 when the “cash back” button is pressed by the user of the mobile terminal 2 (when an icon on the display screen is clicked). In addition, cash transfer information including a deposit account name (usually a user name of the mobile terminal 2) deposit account number is output.

  The registration form presenting means 5 presents a registration form on the website so that the user of the portable terminal 2 enters (inputs) necessary items and becomes a member registration. The minimum necessary items to be entered (input) by the user of the mobile terminal 2 are the name and address of the user of the mobile terminal 2. In addition, other necessary information includes personal information of the user of the terminal 2, and this personal information includes gender, age, unmarried, hobby, occupation, place of residence / hometown (prefecture), etc. It is done. In other words, the registration form is provided with a minimum required item input field for describing (inputting) minimum necessary items and a personal information input column for describing (inputting) other necessary items. The registration form presenting means 5 extracts the inputted personal information and outputs the personal information to the storage means 11.

  In addition, when necessary information is input to the registration form presented by the registration form presenting means 5, the personal information of the user of the mobile terminal 2 is included in a website (WEB site) that can be connected (accessed) from the mobile terminal 2. The page will be opened. By accessing the personal page using the mobile terminal 2, the user of the mobile terminal 2 can check the points stored in the point storage means 25.

  The mail account input form presenting means 7 inputs a desired mail account after the necessary information is input by the registration form presenting means 5, that is, when the necessary information is input. An email account input form is provided on the website. The mail account consists of a combination of characters and numbers that the user of the mobile terminal 2 likes. The mail account input form presenting means 7 presents input fields for inputting a plurality of (for example, three) mail accounts with priorities.

  The sub mail address setting means 9 sets a sub mail address for each portable terminal 2 based on a plurality of mail accounts input in the input field of the mail account input form presented by the mail account input form presenting means 7. Is. This sub-mail address setting means 9 determines whether or not a sub-mail address having the same mail account as the input mail account has already been stored in the sub-mail address storage means 13. The sub-mail address for the portable terminal 2 for which necessary items are entered in the registration form is set. This sub-mail address is stored in the sub-mail address storage means 13 in association with a terminal identifier for identifying the portable terminal 2 (an arbitrary identifier set in the advertisement-added mail server 1).

  This sub-mail address is generated for each mobile device 2 by adding the changed domain name (after @) to the mail account (before @) entered in the input field of the mail account input form. It is. That is, the sub-mail address includes an arbitrary mail account input by the user of the mobile terminal 2. For example, when “suzuki” is entered as the mail account, the sub-mail address is suzuki @ OO mail. jp will be set.

  If the user of the mobile terminal 2 does not like (changes) this sub-mail address, the website (WEB site) established on the network by the advertisement addition mail server 1 by the website establishment means 3 It is possible to access and reset.

  The personal information storage means 11 is constituted by a large-capacity hard disk or the like, and stores the personal information extracted by the registration form presentation means 5 together with the terminal identifier. The personal information stored in the personal information storage unit 11 is read out by the advertisement data adding unit 21 as necessary.

  The sub-mail address storage means 13 is constituted by a large-capacity hard disk or the like, and stores the sub-mail address for each portable terminal 2 set by the sub-mail address setting means 7 together with the original mail address. The sub-mail address stored in the sub-mail address storage means 13 is retrieved and output by the advertisement data adding means 21.

  The mail receiving means 15 sends the mail transmitted from the portable terminal 2 to the sub mail address via the transmission side communication carrier server 4a (the mail addressed to the sub mail address transferred by the transmission side communication carrier server 4a). ) Receive. The mail received by the mail receiving means 15 is output to the mail counting means 17 and the advertisement data adding means 21.

  A photo or the like can be attached to the mail received by the mail receiving means 15, and the number of characters as the content of the mail can be transmitted and received up to, for example, about 1000 characters (depending on the model of the mobile terminal 2). is there.

  The mail counting means 17 measures (counts) the mail mail addressed to the sub mail address received by the mail receiving means 15. Normally, one mail transmitted / received between the mobile terminals 2 is composed of several packets to several hundred packets, and each packet includes text data, pictographic data, and the like, which are the contents of the mail. The number measured (counted) by the number counting means 17 is converted into points and accumulated in the point accumulating means 19. Here, the number of mails is converted into points, but for example, the amount of mail packets can be converted into points. In this case, for example, one packet can be converted into one point and stored in the point storage unit 19.

  The point accumulating means 19 is constituted by a large-capacity hard disk or the like, and accumulates the points measured (counted) by the number counting means 17 together with a terminal identifier for identifying the portable terminal 2 for each portable terminal 2. Is. The point accumulating unit 19 accumulates the same number of points as the points accumulated in the transmitting-side portable terminal 2 (2a) as the points on the receiving-side portable terminal 2 (2b). The points stored in the point storage means 19 can be confirmed on a personal page that can be accessed using the mobile terminal 2.

  Further, the point accumulating means 19 is provided with a timer (not shown), and is configured not to accumulate subsequent points when a preset amount is exceeded within a preset set time. Has been. Further, in this case, a control signal for instructing and controlling the advertisement data adding means 21 not to add the advertisement data is output. For example, when the set time is 24 hours (one day) and the set amount is 300 points, this 300 points is the upper limit of the day, and 300 points or more cannot be accumulated in just one day. Alternatively, the point accumulation means 19 can be set so that only points corresponding to the mail packet amount of about 10 mails per day are accumulated.

  The advertisement data adding means 21 changes the mail addressed to the sub-mail address received by the mail receiving means 15 to a mail address preset in the receiving-side mobile terminal 2, and adds the advertisement data to the mail The sub-mail address searching means 21a, the advertisement data selecting means 21b, and the mail data copying means 21c are provided.

  The sub-mail address searching unit 21a searches the sub-mail address received by the mail receiving unit 15 for a matching sub-mail address stored in the sub-mail address storing unit 13 based on the sub-mail address. To do. Then, the sub-mail address searching means 21a uses a mail address (a mail address preset in the mobile terminal 2 on the receiving side) stored in association with the matched sub-mail address as a destination (sending destination). A new mail is generated. In this state, the mail address of the mobile terminal 2 on the receiving side is only described in the new mail.

  Based on the personal information stored in the personal information storage means 11, the advertisement data related to the advertisement is selected and added to the new mail generated by the advertisement data selection means 21b and the sub-mail address search means 21a. is there. If personal information of the user of the mobile terminal 2 on the receiving side is not stored in the personal information storage unit 11, advertisement data relating to an arbitrary advertisement is added to a new mail.

Further, the advertisement data selection means 21b searches for advertisement data stored in the advertisement data storage means 23 using each element of the personal information stored in the personal information storage means 11 as a keyword. For example, if the personal information includes information that the gender is female, the age is 28, and never married, the advertisement data for single women in the advertisement data storage means 23 is read and added to a new mail. Will be.
Further, the advertisement data is added to the upper part of the mail address of the new mail, for example, the position immediately below the subject of the mail (the uppermost part of the text).

  When the control signal for instructing not to add the advertisement data is output from the point accumulating unit 19, the advertisement data selecting unit 21b does not add the advertisement data to the new mail.

  The mail data copying means 21c is for copying the mail content of the mail addressed to the sub mail address received by the mail receiving means 15 to a new mail to which the advertisement data is added, and generating an advertisement data added mail. This advertisement data additional mail is output to the mail transmission means 25.

  The advertisement data storage means 23 is composed of a large-capacity hard disk or the like, and stores advertisement data related to the advertisement sent from a company or the like that wants to post the advertisement in an email.

  The advertising data is classified into various genres such as gender, age, occupation, and prefecture. The search by the advertisement data selection means 21b reads the advertisement data when the information on these genres matches the information included in the personal information.

  For example, the advertisement data has attributes such as “male, family”, “business, man”, “lover, woman”, “family, woman”. In other words, depending on these attributes and genres, for example, advertising data for married office workers aged 30 and over living in Tokyo, and advertising data for housewives aged 40 and over living in Hokkaido. Are classified.

  The mail transmission means 25 transmits the advertisement data addition mail generated by the advertisement data addition means 21 to the reception-side mobile terminal 2 (2b) via the reception-side communication carrier server 4b. Note that it is possible to insert a message for requesting notification of a deposit account into which cash to be paid according to the number of mails is transferred by the mail transmission means 25.

  The point comparison unit 27 compares the points for each portable terminal 2 stored in the point storage unit 19 with preset setting points. The point comparison means 27 displays a “cashback” button on the personal page in the website opening means 3 when the comparison result indicates that the set point has been exceeded. When this “cash back” button is pressed (clicked on the display screen), an instruction to transfer cash is output from the cash transfer means 29 to an external server (not shown). In addition, the point comparison unit 27 transmits a mail for notifying the deposit account to the portable terminal 2 via the mail transmission unit 25.

  The cash transfer means 29 is used when the “cash back button” displayed on the personal page (set for each mobile terminal 2) in the website opening means 3 is pressed (when there is a transfer instruction). ) Is output to an external server (not shown, for example, financial institution management server) that manages the deposit account (for example, financial institution). Is. This cash transfer means 29 is based on the cash transfer information (according to the points), and the cash is transferred to both the deposit account of the transmitting mobile terminal 2 (2a) and the deposit account of the receiving mobile terminal 2 (2b). Is output.

  In this cash transfer means 29, the points accumulated in the point accumulation means 19 are equivalent to, for example, 1.2 yen of cash per point, and the deposit account of the mobile terminal 2 (2a) on the transmitting side, the receiving side An instruction to transfer cash to both the deposit accounts of the mobile terminal 2 (2b) is output.

  Incidentally, the cash transferred to the designated deposit account by the cash transfer means 29 will be covered by the advertisement fee paid by the company or the like that has sent the advertisement data related to the advertisement to the advertisement-added mail server 1.

  According to the advertisement-added mail server 1, when the mobile terminal 2 accesses a website opened by the website opening means 3, the registration form presenting means 5 replaces the mail address set for each mobile terminal 2. A registration form for inputting necessary information for acquiring a sub-mail address is presented and necessary information is input. Then, when the mail account input form is presented by the mail account input form presenting means 7 and the user of the mobile terminal 2 inputs the mail account, the sub mail address setting means 9 is used for the mobile terminal 2 that has entered the necessary items. A sub-mail address is set. Then, the mail receiving means 15 receives the mail transmitted from the mobile terminal 2 (2a) on the transmitting side between the mobile terminals 2 for which the sub mail address is set (members of the provided service), and the advertisement The advertisement data related to the advertisement stored in the advertisement data storage means 23 is added by the data adding means 21 to the mail received by the mail receiving means to become the advertisement data added mail. The additional mail is transmitted to the mobile terminal 2 (2b) on the receiving side. Thereafter, the number of mails transmitted from the transmission-side portable terminal 2 (2a) is measured by the number-of-times counting means 17, and the point corresponding to the measured number is the transmission-side portable terminal 2 (2a). In addition, the points are accumulated in the point accumulating unit 19 as points of the mobile terminal 2 (2b) on the receiving side. Then, the points accumulated in the point accumulating means 19 are compared by the point comparing means 27, and the website opening means 3 outputs a cash-backable display on the personal page of the website. When the user of the mobile terminal 2 applies for cash back, the cash transfer unit 29 outputs an instruction to transfer a predetermined amount of cash to the designated deposit account.

  For this reason, the cash transfer means 29 outputs the instruction | indication which transfers the preset cash to the designated deposit account, Therefore The communication expense which the user of the portable terminal 2 bears can be complemented directly.

  Also, according to this advertisement-added mail server 1, the deposit account specified by the user of the transmitting-side portable terminal 2 (2a) that sent the mail by the cash transfer means 29, and the receiver that received the advertisement data-added mail Since the cash is transferred to the deposit account designated by the user of the mobile terminal 2 (2b), it is possible to provide a merit service for the users of the mobile terminal 2 on both the receiving side and the transmitting side.

  Further, according to the advertisement-added mail server 1, the registration form is provided with a portion (personal information input field) for inputting the personal information of the user of the portable terminal 2, and the personal information is input to the personal information input field. In such a case, the advertisement data selection means 21b of the advertisement data addition means 21 selects the advertisement data stored in the advertisement data storage means 23, and the data that matches the personal information is added to the mail, and the receiving side To the portable terminal 2 (2b). For this reason, advertisement data suitable for personal information can be added, and a merit can be generated for both the company that provided the advertisement data and the user of the mobile terminal 2.

  Furthermore, according to this advertisement-added mail server 1, when the points accumulated in the point accumulation means 19 exceed a preset amount (for example, 1000 points) within a certain time (for example, 24 hours), By not adding the advertisement data by the advertisement data adding means 21, points are not added and the user of the mobile terminal 2 (2a) on the transmission side can be encouraged to use the mail appropriately.

(Overall operation of the advertisement-added mail system)
Next, the overall operation of the advertisement-added mail system A will be described with reference to the sequence chart shown in FIG. 3 (see FIGS. 1 and 2 as appropriate). In the description of this overall operation, for the sake of convenience, it is assumed that the mobile terminal 2 (2a) on the transmission side and the mobile terminal 2 (2b) on the reception side are accessing the advertisement-added mail server 1 almost simultaneously.

  First, the advertisement-added mail server 1 establishes a website by the website establishment means 3 (a1). Then, the user of the mobile terminal 2 (2a) on the transmission side accesses the website (d1). Then, the transmission side communication carrier server 4a mediates (relays) and connects to the website established by the advertisement-added mail server 1 (b1). The user of the mobile terminal 2 (2b) on the receiving side also accesses the website (e1). Then, the receiving side communication carrier server 4b mediates (relays) and connects to the website established by the advertisement-added mail server 1 (c1).

  Then, the advertisement-added mail server 1 presents a registration form by the registration form presenting means 5 (a2). Then, the transmission side communication carrier server 4a mediates (relays) the registration form presented by the advertisement-added mail server 1 and transmits it to the transmission side portable terminal 2 (2a) (b2). Further, the receiving side communication carrier server 4b mediates (relays) the registration form presented by the advertisement-added mail server 1 and transmits it to the receiving side mobile terminal 2 (2b) (c2).

  Then, the user of the mobile terminal 2 (2a) on the transmission side inputs necessary items in the registration form presented in the website (d2). Then, the transmission side communication carrier server 4a mediates (relays) necessary items input from the transmission side portable terminal 2 (2a) and transmits it to the advertisement-added mail server 1 (b3). In addition, the user of the mobile terminal 2 (2b) on the receiving side inputs necessary items in the registration form presented in the website (e2). Then, the receiving side communication carrier server 4b mediates (relays) necessary items input from the receiving side portable terminal 2 (2b) and transmits it to the advertisement-added mail server 1 (c3).

  In the sequence chart shown in FIG. 3, for convenience, the registration form is presented simultaneously to the mobile terminal 2 (2a) on the transmission side and the mobile terminal 2 (2b) on the reception side, and necessary items are input simultaneously. Although described, the registration form may be presented at an arbitrary timing (arbitrary time) and necessary items may be input at an arbitrary timing (arbitrary time).

  Then, the advertisement-added mail server 1 presents the mail account input form in the website by the mail account input form presenting means 7 (a3). Then, the transmission side communication carrier server 4a mediates (relays) the mail account input form presented by the advertisement-added mail server 1 and transmits it to the transmission side portable terminal 2 (2a) (b4). Further, the receiving side communication carrier server 4b mediates (relays) the mail account input form presented by the advertisement-added mail server 1 and transmits it to the receiving side portable terminal 2 (2b) (c4).

  The user of the mobile terminal 2 (2a) on the transmission side inputs a mail account in the input field of the mail account input form (d3). Then, the transmission side communication carrier server 4a mediates (relays) the mail account input from the transmission side portable terminal 2 (2a) and transmits it to the advertisement-added mail server 1 (b5). In addition, the user of the mobile terminal 2 (2b) on the receiving side inputs a mail account in the input field of the mail account input form (e3). Then, the receiving side communication carrier server 4b mediates (relays) the mail account input from the receiving side portable terminal 2 (2b) and transmits it to the advertisement-added mail server 1 (c5).

  Then, the advertisement-added mail server 1 sets the sub-mail address for the mobile terminal 2 (2a) on the transmission side by the sub-mail address setting means 9, and also the sub-mail for the mobile terminal 2 (2b) on the reception side. An address is set and member registration is completed (a4).

  Then, when the user of the mobile terminal 2 (2a) on the transmission side uses the sub-mail address, that is, transmits a mail to the mobile terminal 2 (2b) on the reception side (d4), the communication carrier server 4a on the transmission side Then, since the destination of the received mail is the sub mail address, the mail is transferred to the advertisement-added mail server 1 (b6).

  Then, in the advertisement-added mail server 1, when the mail receiving means 15 receives the mail whose destination is the sub-mail address (a5), the advertisement data adding means 21 adds the advertisement data (a6), and the advertisement data The additional mail is sent by the mail transmission means 25 to the receiving side communication carrier server 4b (a7).

  Then, the receiving side communication carrier server 4b mediates (relays) the advertisement data added mail and sends it to the receiving side portable terminal 2 (2b) (c6). The mobile terminal 2 (2b) on the receiving side receives the advertisement data-added mail (e4), and the user of the mobile terminal 2 (2b) on the receiving side receives the mail (advertising data-added mail) to which the advertisement data is added. )

Further, the advertisement-added mail server 1 measures (counts) the number of mails transmitted from the mobile terminal 2 (2a) on the transmission side by the number counting means 17 (a8) and points to the point accumulation means 19 When it is accumulated (a9), a certain point is accumulated, and an instruction to transfer is made, the cash transfer means 29 outputs an instruction to transfer cash to the designated deposit account (a10).
In the description of the overall operation of the advertisement-added mail system A, the operation of the advertisement-added mail server 1 is briefly described.

(Advertising mail server operation)
Next, the operation of the advertisement-added mail server 1 will be described with reference to the flowchart shown in FIG. 4 (see FIGS. 1 and 2 as appropriate).
First, necessary items of the registration form are set by the operator of the advertisement-added mail server 1, and the website is opened by the website opening means 3 (S1). Then, the advertisement-added mail server 1 determines whether or not the website has been accessed from the mobile terminal 2 (S2), waits for access (S2, No), and determines that there is access (S2). , Yes), the registration form presenting means 5 presents the registration form in the website (S3).

  Then, the advertisement-added mail server 1 determines whether or not necessary items have been input in the presented registration form (S4), waits until the necessary items are input (S4, No), and the necessary items are input. If it is found (S4, Yes), the mail account input form is presented by the mail account input form presenting means 7 (S5).

  Then, the advertisement-added mail server 1 determines whether or not a mail account has been input in the presented mail account input form (S6), waits until the mail account is input (S6, No), and the mail account is If it is determined that it has been input (S6, Yes), is there a sub-mail address of the same mail account in the sub-mail address stored in the sub-mail address storage unit 13 by the sub-mail address setting unit 9? If there is a sub-mail address of the same mail account (S7, No), an instruction to input another mail account is output, and if there is no sub-mail address of the same mail account (S7, Yes), set a sub-mail address using the entered email account To notify that member registration is completed (display that it has completed the mobile terminal 2) (S9).

  Then, the advertisement-added mail server 1 determines whether or not mail addressed to the sub mail address is received by the mail receiving means 15 (S10), waits until it is determined that the mail is received (S10, No), and the sub mail address If it is determined that the e-mail addressed is received (S10, Yes), the sub-mail address search unit 21a of the advertisement data adding unit 21 searches the sub-mail address storage unit 13 for the sub-mail address, and the receiving-side mobile terminal 2 The mail address (2b) is acquired (S11), and a new mail is generated.

  Then, the advertisement-added mail server 1 selects the advertisement data from the advertisement data storage means 23 based on the personal information by the advertisement data selection means 21b of the advertisement data addition means 21 (S12), and selects the advertisement selected as a new mail. Data is added and the content of the mail addressed to the sub mail address is copied to a new mail (S13).

  Then, the advertisement-added mail server 1 sends the advertisement data-added mail generated by the advertisement data adding means 21 to the receiving-side mobile terminal 2 (2b) by the mail sending means 25 (S14).

  Thereafter, the advertisement-added mail server 1 measures (counts) the number of mails transmitted from the transmitting-side portable terminal 2 (2a) and addressed to the sub-mail address received by the mail receiving means 15 by the number counting means 17. (S15) The counted number is pointed and accumulated in the point accumulating unit 19 together with the terminal identifier for identifying the portable terminal 2 (S16).

  Then, the advertisement-added mail server 1 determines whether or not the points for each portable terminal 2 accumulated in the point accumulating unit 19 are accumulated more than a certain point by the point comparing unit 27 (S17) and accumulated more than a certain point. Until it is determined that it has been made (S17, No), and if it is determined that more than a certain point has been accumulated (S17, Yes), is the deposit account notified from the mobile terminal 2 that has accumulated more than a certain point? It is determined whether or not (S18). If it is determined that the deposit account has not been notified (S18, No), an email requesting (prompting) to notify the deposit account is transmitted to the portable terminal 2 (S19). If it is determined that the deposit account has been notified (S18, Yes), the advertisement-added mail server 1 is accessed from the mobile terminal 2 and applied (when the “cashback” button is pressed), the cash transfer The means 29 outputs an instruction to transfer cash to the designated account (deposit account) (S20).

(About email address conversion)
Next, the conversion of the mail address will be described with reference to FIG. 5 (see FIGS. 1 and 2 as appropriate).
FIG. 5 is a diagram showing an outline in which a mail address is converted into a sub-mail address by the transmission side communication carrier server 4a, the advertisement-added mail server 1, and the reception side communication carrier server 4b.

  As shown in FIG. 5, the advertisement-added mail server 1 allows the user (member A, sender) of the mobile terminal 2 (2a) on the transmission side and the user (member A, sender) of the mobile terminal 2 (2b) on the reception side ( (Member B, recipient) each obtains a sub-mail address. That is, in the advertisement-added mail server 1, the mail addresses of both the sender and the recipient are converted (set) into sub mail addresses by the sub mail address setting means 9 and stored in the sub mail address storage means 13.

  That is, member A (sender) sends 123 @ OO mail. jp, the member B (recipient) uses abc @ OO mail. It is possible to send a mail addressed to a sub mail address using jp.

(Display example of mobile terminal)
Next, with reference to FIG. 6, a display example of mail (advertisement data additional mail) displayed on the display screen of the mobile terminal 2 will be described (see FIGS. 1 and 2 as appropriate). FIG. 6 shows an example of a display screen of the mobile terminal 2 (2a) on the transmission side and an example of a display screen of the mobile terminal 2 (2b) on the reception side.

  As shown in FIG. 6, on the display screen of the mobile terminal 2 (2a) on the transmission side, a subject, a body text, and an image attachment button are displayed, and the display of the mobile terminal 2 (2b) on the reception side is displayed. On the screen, a subject, an advertisement (advertisement data), and a text are displayed. When the number of characters that can be transmitted in one mail is exceeded, a URL for accessing the WEB screen is added. By selecting this URL, the continuation of the transmitted mail can be viewed. Further, the number of characters that can be transmitted in one email depends on the model (performance) of the mobile terminal 2, and for example, the number of characters of about 500 characters is assumed.

  In the display screen of the mobile terminal 2 (2b) on the receiving side in FIG. 6, since the advertisement data is displayed above the subject, the user of the mobile terminal 2 (2b) on the receiving side will read the mail text. If you do, you will see the ad data (you will see it naturally).

(Example of cash back flow)
Next, the flow of cash back will be described with reference to FIG. 7 (see FIGS. 1 and 2 as appropriate). FIG. 7 is a diagram illustrating cash transfer (cashback flow) by the cash transfer means 29 of the advertisement addition server 1.

  As shown in FIG. 7, the current point “20 points” and a “cashback” button are displayed on the personal page of the user A, and the current point “ “20000 points” and a “cashback” button are displayed.

  Here, when the “cashback” button displayed on each personal page is clicked by operating means (not shown) of the mobile terminal 2, an instruction to transfer cash from the cash transfer means 29 of the advertisement-added mail server 1 Will be output. The bank transfer fee is borne by each user.

(Service comparison)
Next, a comparison between the service provided by the advertisement-added mail server 1 and the current service will be described with reference to FIG. 8 (see FIGS. 1 and 2 as appropriate). FIG. 8 is a diagram showing a difference between the service (XX mail) provided by the advertisement-added mail server 1 and the current service.

  Assuming that the service name of the service (XX mail) provided by the advertisement-added mail server 1 is etmail, etmail is a cashback corresponding to the packet cost of sending and receiving, and the maximum number of characters, as can be seen from comparison with other companies. Is 1000 characters (depending on the model), and pictogram conversion (only when sending from the web) and photo attachment are also possible.

The advertisement-added mail server 1 configured as described above operates as follows and exhibits the effects of the present invention.
The communication cost (communication cost) between the portable terminals 2 is returned to the user in the form of cash back.
A member self-propagating service in which a member who returns a registration form to the advertisement-added mail server 1 pulls in another member can be provided.
According to the advertisement-added mail server 1, the user of the mobile terminal 2 can input an arbitrary mail account in the mail account input form presented by the mail account input form presenting means 7 (the user can enter any mail account). (You can choose an account), so you can avoid spam emails sent by a malicious third party with the same domain name and a random email account.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to the said embodiment. In the present embodiment, the advertisement-added mail server 1 has been described. However, for example, the processing of each component of the advertisement-added mail server 1 can be configured as an advertisement-added mail program described in a general-purpose computer language. In this case, the same effect as the advertisement-added mail server 1 can be obtained.

It is the schematic of the advertisement addition mail system which concerns on embodiment. It is a block diagram of the advertisement addition mail server concerning an embodiment. It is a sequence chart explaining the whole operation | movement of the advertisement addition mail system shown in FIG. It is a flowchart explaining operation | movement of the advertisement addition mail server shown in FIG. It is the schematic explaining the conversion of the mail address. The display screen displayed on a portable terminal is illustrated. It is a figure explaining the flow of cash back. It is the figure which compared with the service of other companies.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement addition mail server 3 Website establishment means 5 Registration form presentation means 7 Mail account input form presentation means 9 Sub mail address setting means 11 Personal information accumulation means 13 Sub mail address accumulation means 15 Mail reception means 17 Mail count means 19 points Accumulating means 21 Advertising data adding means 21a Sub-mail address searching means 21b Advertising data selecting means 21c Mail data copying means 23 Advertising data accumulating means 25 Mail sending means 27 Point comparing means 29 Cash transfer means

Claims (5)

An advertisement-added mail server that adds an advertisement to an e-mail transmitted from a transmitting-side mobile terminal and transmits the e-mail to a receiving-side mobile terminal,
Website opening means for opening a website on a network connectable from the mobile terminal;
A registration form for inputting necessary information for obtaining a sub-mail address that can be used instead of the mail address set in the portable terminal by accessing the website opened by the website opening means. Registration form presenting means for presenting,
Mail account input for presenting a mail account input form for inputting the mail account of the sub mail address for the mobile terminal when the necessary information is input to the registration form presented by the registration form presenting means Form presentation means;
Sub mail address setting means for setting the sub mail address based on the mail account input in the mail account input form presented by the mail account input form presenting means;
Mail receiving means for receiving an email sent to the sub-mail address;
Advertisement data storage means for storing advertisement data related to the advertisement in advance;
Advertisement data adding means for adding the advertisement data stored in the advertisement data storage means to the email received by the mail receiving means;
An email transmission means for sending an advertisement data-added email with the advertisement data added by the advertisement data addition means to the mobile terminal on the receiving side;
A number counting means for counting the number of emails transmitted from the mobile terminal on the transmission side;
Point accumulating means for accumulating respective points of the transmitting-side portable terminal and the receiving-side portable terminal according to the number counted by the number counting means;
Cash transfer means for outputting an instruction to transfer a predetermined amount of cash to a designated deposit account according to the points accumulated in the point accumulation means,
An advertisement-added mail server comprising:   The cash transfer means transfers the cash to a deposit account specified by a user of the mobile terminal on the transmission side and a deposit account specified by a user of the mobile terminal on the reception side. Ad-added mail server. In the registration form, a portion for inputting personal information related to the user of the mobile terminal is provided, and when the personal information is input,
3. The advertisement-added mail server according to claim 1, wherein the advertisement data adding means includes advertisement data selecting means for selecting and adding advertisement data suitable for the personal information. When the points accumulated in the point accumulation means are within a preset value within a preset fixed time,
The advertisement-added mail server according to any one of claims 1 to 3, wherein the advertisement data adding unit adds the advertisement data to an electronic mail newly transmitted from the mobile terminal. To add an advertisement to the email sent from the sending mobile device and send it to the receiving mobile device,
Website establishment means for establishing a website on a network connectable from the mobile terminal;
A registration form for inputting necessary information for obtaining a sub-mail address in place of the e-mail address set in the portable terminal by accessing the website established by the website establishment means. Registration form presentation means for presenting,
Mail account input for presenting a mail account input form for inputting the mail account of the sub mail address for the mobile terminal when the necessary information is input to the registration form presented by the registration form presenting means Form presentation means,
Sub mail address setting means for setting the sub mail address based on the mail account input in the mail account input form presented by the mail account input form presenting means;
Mail receiving means for receiving an email sent to the sub-mail address;
Advertisement data adding means for adding advertisement data relating to the advertisement stored in advance to the e-mail received by the mail receiving means;
An email transmission means for sending an advertisement data-added mail with the advertisement data added by the advertisement data adding means to the mobile terminal on the receiving side;
Number counting means for counting the number of emails transmitted from the mobile terminal on the transmission side,
Depending on the number counted by the number counting means, each point of the mobile terminal on the transmitting side and the mobile terminal on the receiving side is designated, and according to this point, a predetermined amount of cash is designated. Cash transfer means to output instructions to transfer to a saved account,
An advertisement-added mail program characterized by functioning as

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