JP2005038323A - Information providing system and information providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing system capable of easily changing an advertisement to be displayed and performing an effective advertisement by narrowing subject persons of this advertisement. <P>SOLUTION: In the information providing system, a management server comprises following functions. When a requester computer inputs and transmits a condition such as a toilet of a store or an area, retrieval is performed to transmit a list of stores or the like (function 25). Data of a design of an advertisement of a requester are transmitted to the store or the like selected based on the list of stores or the like (function 27). When a user accesses a management homepage address displayed in a toilet by use of a cellular phone, a screen for promoting an input of identification information assigned to every toilet is displayed on the display part of the user's cellular phone (function 28). When the user inputs the identification information by use of the input screen and transfers it, the screen is jumped to the mobile site of the requester corresponding to the identification information (function 29). The input and transfer frequency of identification information is counted for every identification information (function 30). <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an information providing system capable of performing an advertisement in a place such as a toilet used by an unspecified person.

  The present applicant has already applied for an information providing system for performing an advertisement in a place such as a toilet (Japanese Patent Laid-Open No. 2002-83218). In the invention of Japanese Patent Laid-Open No. 2002-83218, an address of a management homepage and an identification number assigned to each toilet are displayed in advance on the toilet. When the user of the toilet looks at the address of the management website displayed in the toilet and accesses it using a mobile phone etc., a screen prompting the user to enter the toilet identification number is displayed. When a number is entered and transferred, an advertisement is made by jumping to the corresponding client's homepage or the like according to the identification number.

JP 20002-83218 A

  However, in the above-described conventional advertising method, since the advertisement is displayed after waiting for access from the toilet user, there is a place where the direct advertisement cannot be performed and the impact is weak.

  On the other hand, the method of directly describing an advertisement on the surface of a toilet paver holder has an impact, but when changing the content of the advertisement, for example, a specialized sign supplier needs to change the content. In addition to costs, there is a problem that labor costs for replacement increase and advertising costs become high.

  For example, in a sports club, members often perform simple repeated exercises using various facilities. For this reason, a display device such as a liquid crystal display device is arranged in the sports club so that members can practice while watching a screen of a television or the like. A computer for managing data such as a member's name, age, and address is also arranged. Since such display devices and computers are expensive, more effective use of these devices is desired.

  The present invention has been made based on the above circumstances, and provides an information providing system and an information providing method capable of easily changing an advertisement to be displayed and performing an effective advertisement narrowing down a target person. Objective.

  In order to achieve the above object, an information providing system according to the present invention includes a management server arranged on a manager side who manages advertisements in a toilet, and a request arranged on the client side who requests an advertisement. A computer for the store and a store computer arranged on the side of the store or the like that has approved the posting of the advertisement on the toilet, are connected by a network, and the management server is a store or the like sent from the store computer Store data storage function that accepts data such as name, type of business, region, number of toilets for men, number of toilets for women, number of toilets for men and women and stores them in storage means, and computer for client Receives client data including the name of the client, the start date and end date of the advertisement, and the mobile site address to provide detailed information. The data storage function for the client that stores the data in the storage means, the design data storage function that receives the data of the advertisement design sent from the client computer and stores it in the storage means, and the computer for the client displays the advertisement. When a condition such as a toilet or a desired store is input and transmitted, the store data is searched based on the condition and a list of stores as a search result is transmitted to the client computer. A search function, a design data transfer function for transferring the design data of the client's advertisement to the store or the like selected based on the list of stores or the like of the search result, and a user using a mobile computer When accessing the management homepage address displayed in the toilet using the table of the user's mobile computer An input screen display function for displaying an input screen for prompting input of identification information given to each toilet displayed in the toilet, and the user inputs the identification information using the input screen A jump function for jumping to the mobile site of the client corresponding to the identification information, and a counting function for counting the number of times the identification information has been inputted and transferred for each identification information. And the client computer selects the store based on the input function for inputting the conditions such as the store where the advertisement is posted by accessing the management server, and the list of stores as the search result. The store computer creates advertisement paper by printing advertisement design data sent from the management server on paper. It has the function to perform.

  The information providing system according to the present invention includes a plurality of liquid crystal display devices having a bidirectional communication function installed for each facility of a sports club, and a management server connected to the liquid crystal display device over a network, The liquid crystal display device includes an information reading device for reading the identification information of an information storage medium in which identification information of a member of the sports club is recorded, and the information storage medium read by the information reading device A function of transferring the identification information to the management server; and a display function of displaying advertisement design data transferred from the management server on a screen, wherein the management server uses the sports club. A member data storage function for storing member data including data such as the name, gender, age, address, etc. A setting function for setting advertisement display conditions including gender and age of the admission member, a design data storage function for storing the advertisement display conditions for each design data of the advertisement, and the information reading for each facility A determination function for determining whether the member satisfies the advertisement display condition based on the identification information of the member sent from the device, and when the determination function determines that the advertisement display condition is satisfied A design data transfer function for reading out the design data of the advertisement corresponding to the advertisement display condition determined to be satisfied from the storage means and sending the data to the liquid crystal display device of the facility used by the member; And a counting function for counting the number of times the advertisement design data is transferred to the liquid crystal display device.

  The information providing system according to the present invention includes a liquid crystal display device installed in a sports club for displaying images, and member data including data such as the name, sex, age, and address of the member using the sports club. A member data storage function stored in the storage means, a setting function for setting advertisement display conditions including the number of members, gender, and age when displaying advertisements, and each advertisement design data displayed on the liquid crystal display device A design data storage function for storing the advertisement display conditions, an admission member data storage function for storing admission member data that is data of members who enter the sports club, and the status of the admission member based on the admission member data. A determination function for determining whether or not the advertisement display condition is satisfied, and that the determination function determines that the advertisement display condition is satisfied In addition, the design data transfer function for transferring the advertisement design data corresponding to the advertisement display condition determined to be satisfied to the liquid crystal display device, and the number of times the advertisement design data is transferred are set for each advertisement design. And a management computer including a counting function for counting each data.

  In addition, the information providing method according to the present invention includes a management server arranged on a manager side who manages advertisements in a toilet, a client computer arranged on a client side who requests an advertisement, A store computer arranged on the side of the store or the like that has approved the advertisement to be placed on the toilet is connected via a network, and the management server sends the name, industry, and area of the store, etc. sent from the store computer Receives store data including data such as the number of men's toilets, the number of women's toilets, and the number of men and women shared toilets, and stores them in the storage means, and is sent from the client computer The client data including the client name, the advertisement start date and end date, the mobile site address for providing detailed information, etc. are received and stored in the storage means. A data storage process for clients, a design data storage function for receiving advertisement design data sent from the client computer and storing it in the storage means, and a toilet in a store or the like where the client computer wants to post advertisements A search step for searching the store data based on the conditions and transmitting a list of stores or the like as a search result to the requester computer A design data transfer step of transferring the design data of the client's advertisement to the store etc. selected based on the list of stores etc. as a search result, and a user uses the mobile computer to enter the toilet When the management homepage address displayed on the screen is accessed, the toilet on the display unit of the user's mobile computer is displayed. An input screen display step for displaying an input screen for prompting input of identification information given to each toilet displayed on the screen, and when the user inputs and transfers the identification information using the input screen A jump step for jumping to the mobile site of the client corresponding to the identification information, and a counting step for counting the number of times the identification information has been inputted and transferred for each identification information. The computer includes an input step of inputting the condition of a store or the like that accesses the management server and placing an advertisement, and a selection step of selecting a store or the like based on a list of stores or the like that is the search result. The store computer includes a step of creating an advertisement sheet by printing advertisement design data sent from the management server on a sheet. It is characterized by this.

  In the information providing method according to the present invention, a plurality of liquid crystal display devices having a bidirectional communication function installed for each facility of a port club and a management server are connected to a network, and the liquid crystal display device is a member. A step of reading the identification information given every time by an information reading device and transferring it to the management server; and a display step of displaying the design data of the advertisement transferred from the management server on a screen, The management server includes a member data storage step for storing member data including data such as a name, sex, age, and address of a member who uses the sports club in a storage means, and an admission member who is a target person who displays an advertisement. A setting step for setting advertisement display conditions including gender and age, a design data storage step for storing the advertisement display conditions for each design data of the advertisement, A determination step for determining whether or not the member satisfies the advertisement display condition based on the identification information of the member sent from the information reading device for each unit; and the advertisement display condition is satisfied in the determination step When it is determined that the advertisement design condition is determined to be satisfied, the advertisement design data corresponding to the advertisement display condition is read from the storage means and the member uses the liquid crystal display device. A design data transfer step of sending, and a counting step of counting the number of times the design data of the advertisement is transferred to the liquid crystal display device.

  The information providing method according to the present invention includes a member data storage step for storing member data including data such as a name, sex, age, and address of a member who uses a sports club in a storage means, and a method for displaying an advertisement. A design data storage for storing the advertisement display conditions for each of the advertisement design data displayed on the liquid crystal display device arranged in the sports club, and a setting step for setting the advertisement display conditions including the number of members, gender and age An admission member data storage step for storing admission member data, which is data of members who enter the sports club, and whether or not the status of the admission member satisfies the advertisement display condition based on the admission member data A determination step for determining whether or not the advertisement display condition is determined to be satisfied when it is determined in the determination step that the advertisement display condition is satisfied. A design data transfer step for transferring advertisement design data corresponding to the liquid crystal display device, and a count step for counting the number of times the advertisement design data is transferred for each advertisement design data. It is characterized by.

  As described above, according to the present invention, advertisement paper to be displayed on a store or the like can be printed by a computer such as a store, and an advertisement to be displayed can be changed by an employee of the store or the like. It is possible to provide an information providing system and an information providing method capable of making an effective advertisement that is easy to change and narrows down the target person.

  Further, according to the present invention, since the advertisement is displayed by the liquid crystal display device disposed in the toilet of the store or the like by the computer of the store or the like, it is easy to change the displayed advertisement, and an effective advertisement that narrows down the target person An information providing system and an information providing method that can be performed can be provided.

  In addition, according to the present invention, since the advertisement is displayed by the liquid crystal display device arranged for each facility of the sports club, it is easy to change the advertisement to be displayed, and the target person is used using the membership data of the existing sports club. It is possible to provide an information providing system and an information providing method capable of performing an effective advertisement with narrowing down.

First Embodiment Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic diagram of an information providing system according to the first embodiment of the present invention. The information providing system of the present embodiment is a system for performing advertisements using a network such as the Internet. As shown in FIG. 1, a management server 20 that manages advertisements posted in stores, etc., and a company , Which are installed in an advertising agency that performs an advertisement in response to a request such as the above, and store terminals 12a, 12b that are installed in a store that performs an advertisement. And mobile terminals 13a, 13b, 13c,... The management server 20, the advertising agency server 11, and the store terminal 12 are network-connected via the Internet 15. The management server 20 includes a storage unit 40 that stores various data related to advertisements to be posted in stores and the like. The present invention is not limited to the Internet, and the advertising agency server 11, the store terminal 12, and the management server 20 may be connected by a dedicated line or the like. Moreover, below, the case where an advertisement is performed on the toilet of a store is demonstrated. The mobile terminal 13 is a commercially available mobile phone, for example, which is owned by an unspecified number of ordinary people.

  FIG. 2 is a schematic functional block diagram of the management server. As shown in FIG. 2, the management server 20 includes a store data registration function 21, an agency data registration function 22, a design data registration function 23, a posted advertisement management function 24, a search function 25, an advertisement placement confirmation function 26, A design data transfer function 27, an input screen display function 28, a jump function 29, a count function 30, a settlement function 31, and a transmission / reception function 32 are provided.

  The store data registration function 21 receives data such as a store name, a business type, a region, the number of male trays, the number of female toilets, the number of male and female shared toilets, etc. sent from the store terminal 12, and will be described later in the storage unit 40. This function is registered in the store database 41. The agency data registration function 22 accepts data such as agency name and advertisement start / end dates sent from the advertisement agency server 11 and registers them in the agency database 42 described later in the storage unit 40. It is. The design data registration function 23 is a function for receiving advertisement design data sent from the advertisement agency server 11 and registering it in a design database 43 (to be described later) of the storage unit 40. The posted advertisement management function 24 is a function for notifying the start date and the end date of the advertisement posting and deleting the corresponding advertisement design from the design database 43 at the end of the advertisement posting period. The search function 25 stores the store database 41 of the storage unit 40 registered in advance when the person in charge of the advertisement agency inputs and transmits the conditions of the store where the advertisement is desired from the advertisement agency server 11. From this, it is a function to search for store data that satisfies the requested conditions and to transmit the list of stores as a result to the advertising agency server 11. The advertisement insertion confirmation function 26 informs the store that the advertisement agency has requested an advertisement to the store selected by the advertisement agency server 11 from the list of stores as a search result, and the store responds to the request. This is a function for receiving an answer as to whether or not to accept the advertisement placement and transferring the answer to the advertisement agency server. The advertisement placement confirmation function 26 also has a function of sending advertisement design data stored in the design database as a sample to the store requested to place the advertisement. The design data transfer function 27 is a function for transferring the advertisement design data of the advertising agency stored in the design database to the store that has accepted the advertisement posting. The input screen display function 28 is a function for displaying an input screen prompting the user to input an identification number on the screen of the mobile terminal 13 when the user accesses the management home page using the mobile terminal 13. The jump function 29 is a function for jumping to the mobile site of the advertising agency corresponding to the identification number when the user inputs and transfers the identification number using the input screen. The count function 30 is a function that counts the number of times an identification number is input and transferred for each identification number. The checkout function 31 is a function for calculating the advertising cost charged to the advertising agency based on the count value of the counting function 30 and calculating the advertising cost to be paid for each store. The transmission / reception function 32 is a function for transmitting / receiving data to / from the advertising agency server 11 or the store terminal 12.

  FIG. 3 is a schematic diagram illustrating a store database 41 that stores data of stores that place advertisements. Registration in the store database 41 is performed by accessing the management server 20 from the store terminal 12 and inputting data necessary for registration in accordance with a registration form prepared in advance by the management server 20. The management server 20 registers the input data in the store database 41.

  As specific items of the store database 41, as shown in FIG. 3, store name, representative name, industry, address, TEL, FAX, E-mail, customer base, number of male toilets, number of female toilets, There are the number of toilets for men and women and the amount of toilet paper used each month. The type of business refers to the type of business, and in this column, for example, in the case of a restaurant, enter as specific a type as possible, such as Western food or Japanese food. The visitor segment is information about customers who visit the store. The gender ratio is the ratio of male customers to female customers who visit the store. In addition, the age group is a category in which the age of customers who visit the store is classified into 10-year-olds such as teens, 20s, 30s, and so on. Also, comments etc. mean that the store wants to particularly appeal. Specifically, if the store is a karaoke shop, “Comments of female customers in their late teens to early 30s” “Men are mainly in their 30s” at the center, and “If there are restaurants, there are many families”. Monthly toilet paper usage is the number of toilet paper rolls used in a month. In addition, the amount of use should be entered separately for men, women, or shared. Based on this usage, the approximate number of male toilets, female toilets, and men and women shared toilets can be estimated.

  The store ID is assigned by the management server for each store when data is input from the store and the management server registers the store data. The total provided number is the total number of toilet paper provided to the store according to the count number of the count function 30 and will be described in detail later.

  In addition, the person in charge of the advertising agency can use the store database 41 to search for stores that carry out effective advertisements that match their products. For example, it is possible to carry out an advertisement narrowing down the target audience and the area, such as a toilet for women only, a toilet for men only, or a toilet at a karaoke shop near Shibuya Station.

  FIG. 4 is a schematic diagram showing an agency database 42 for registering data of an advertisement agency that requests an advertisement. Registration in the agency database 42 is performed by accessing the management server 20 from the advertising agency server 11 and inputting data necessary for registration in accordance with a registration form prepared in advance by the management server 20. . The management server 20 registers the input data in the agency database 42.

  Specific items of the agency database 42 include an agency name, a representative name, an address, TEL, FAX, and E-mail. The agency ID is assigned to each advertisement agency by the management server when the data is input from the advertisement agency and the management server 20 registers the data. The total amount charged is the total amount charged to the advertising agency in accordance with the number of counts accessed on the management home page, which will be described in detail later.

  FIG. 5 is a schematic diagram showing a design database 43 for registering an advertisement design used by an advertisement agency requesting an advertisement. Registration in the design database 43 is performed by accessing the management server 20 from the advertising agency server 11 and inputting data necessary for registration according to a design registration form prepared in advance by the management server 20. . The person in charge of the advertising agency can create and register a design using a design template prepared in advance by the management server 20. It is also possible to register an original design without using a design template. The management server 20 registers the design data that has been input in the design database 43.

  As specific items of the design database 43, an agency name, a design, a start date, an end date, and a mobile site address are input. Design is the design of the advertisement you want to publish, and the file name is entered in this field. The file format may be not only the gif format and the bmp format but also the jpeg format as long as it can store image data. The start date is the date when the advertisement is started, and the end date is the date when the advertisement is ended. A period is a period during which an advertisement is placed in a store, and in this column, the number of days calculated by the management server based on data of a start date and an end date is stored. The mobile site address is an address of a mobile site for providing more detailed information related to the advertisement. The mobile site of this embodiment refers to a site managed and operated by an advertising agency or an advertising client. This is to provide more detailed information for each design of each advertisement to the user who has accessed the management homepage. The mobile site address is entered for each advertisement design, but it is not necessary to create a different address for each advertisement design, and can be freely determined by the agency. The design ID is assigned to each design data by the management server when the design data (including data of the image file storing the image) is transferred from the advertising agency and registered by the management server. The count number for each site is a value obtained by counting the count values for each identification number counted by the count function for each site. The advertising agency billing amount is calculated by the management server 20 in accordance with the count number for each site. In addition, this advertisement agency charge amount is not limited to this, For example, it may be a predetermined amount according to the period during which the advertisement is posted and the number of toilets to be posted. Further, since the amount charged for the advertising agency in the design database 43 is the amount for each advertisement design (for each site), the amount calculated for each agency is the amount charged for the agency database 42 shown in FIG. Listed in the total column.

  FIG. 6 is a schematic diagram showing the management database 44 created by the management server based on the store database 41, the agency database 42, and the design database 43. The management server 20 creates the management database 44 shown in FIG. 6 based on the store data, agency data, and design data, and manages the update / deletion of this database. The management database 44 includes store data, agency data, count items for each toilet, and store provision items. The store data includes sub-items of store ID, store name, type of business, address, toilet paper usage, toilet identification name, toilet identification number, and comments (customer layer, etc.). The toilet identification number is given by the management server. This identification number may be given for each toilet in each store, may be given for each male toilet, female toilet, and men and women shared toilet, or may be given for each store. The identification number may be given when registering the store data transferred from the store terminal 12. The identification name of the toilet is a name for identifying a plurality of toilets in the same store. For example, male 1, male 2, female 1, female 2, for example, store C having a store ID of T0000003 Filled in as This identification name is given by the management server together with the toilet identification number. The toilet identification number is used by the management server or the like to identify each toilet. The toilet identification name is used by the store owner or employee at each store to identify the toilet. Thereby, it becomes possible to display a different advertisement on each of a plurality of toilets in the same store. The agency data includes sub-items of agency ID, design ID, agency name, design, start date, end date, and mobile site address. Data other than the toilet identification name and the toilet identification number in the store data is extracted from the customer database 41 shown in FIG. 3, and the agency data is the agency database 42 shown in FIG. 4 and the design shown in FIG. It is extracted from the database 43. The count number for each toilet is a value counted for each identification number (for each toilet) when the user inputs and transfers the identification number. The number of stores provided refers to the number of toilet paper provided as an admission reward to the store where the administrator of this system has posted an advertisement. In this embodiment, based on the count value for each toilet (for each identification number), the advertisement insertion fee is paid to the store where the advertisement is posted. At this time, in this embodiment, since a method of liquidation using toilet paper is adopted, the management server calculates the number of toilet papers according to the advertisement insertion fee, and the value is stored in the store of the management database 44. It will be listed in the column for the number provided. The number of stores provided is not limited to the number of toilet paper, but may be, for example, the number of toilet seat sheets or paper towels, and the number of both toilet paper and toilet seat sheets may be used. Good. Further, since the number of stores provided in the management database 44 is the number of advertisements for each toilet, the total of the numbers for each store is displayed in the column of the total number of stores provided in the store database 41 shown in FIG. be written.

  FIG. 7 is a diagram showing a schematic processing procedure of the information providing system according to the present embodiment. Hereinafter, a schematic processing procedure of the present embodiment will be described in time series with reference to FIG. An advertising agency and a store that use the system of this embodiment input each data according to a registration form prepared in advance in the management server 20. When receiving this data, the management server 20 registers it in each database (S1, S2). The agency data from the advertisement agency server 11 is registered in the agency database 42, and the shop data from the shop terminal 12 is registered in the shop database 41. When registration is completed, the management server 20 notifies that it has been registered in the advertising agency server 11 and the store terminal 12 (S3, S4). At this time, the advertising agency server 11 is notified of the agency ID, and the shop terminal 12 is notified of the shop ID.

  Next, the person in charge of the advertisement agency downloads a design template in the management server 20 in advance from the advertisement agency server 11 (S5), and creates a design for advertisement placement. The created design data is forwarded to the management server 20 together with data such as advertisement insertion start date and end date data entered in advance according to the design registration form prepared in the management server 20 to apply for registration. Perform (S6). When receiving the data, the management server 20 registers these data in the design database 43. At this time, the management server 20 assigns an advertisement design ID to each advertisement design. Next, the management server 20 notifies the advertisement agency server 11 that these data have been registered (S7). At this time, the advertising agency server 11 is also notified of the design ID assigned by the management server.

  Next, the person in charge of the advertising agency server 11 accesses the management server 20 and inputs the business type, address, toilet, and other conditions in order to search for a desired store where the advertisement is to be posted. Is searched (S8). The management server 20 searches the store database 41 based on the input conditions, and transmits a store list as a search result to the advertising agency server 11 (S9). The person in charge of the advertising agency selects a candidate store to be posted from the store list of the obtained search results and transmits it to the management server 20 (S10). The management server 20 notifies the store terminal 12 of the store selected by the advertisement agency server 11 of the intention to place an advertisement (S11). At this time, the design data registered in advance in the management server 20 by the advertising agency is also attached as a sample to the store terminal 12 that has received the notification from the management server 20. In addition, data on the start date and end date of the advertisement placement is also transferred. The selected store considers whether or not to accept the advertisement desired by the advertising agency to the management server 20 and answers (S12).

  When the selected store accepts the advertisement agency's desired advertisement, the management server 20 notifies the advertising agent server 11 that the selected store has accepted the acceptance (S13). On the other hand, when the store accepting the advertisement is notified of the advertisement (S11), the store terminal uses the dedicated printing software downloaded in advance from the management server 20 as design data attached as a sample. 12 for printing. The advertisement to be actually printed is not limited to the same design as the sample already sent to the store. The advertising agency is different from the design sent as a sample, but it can be changed to a design with almost the same content. For example, there is a case where a rough design is used as a sample sent and a product that is officially used for advertisement is desired to be finished finely. In this case, although not shown, the person in charge of the advertisement agency needs to register the changed design data in the design database 43 before the start date of the advertisement. When the advertisement design data is changed, the management server sends the changed design data to the store terminal to be posted. In addition, the design of the advertisement can be changed in advance according to the request of the store. The advertisement change request is sent to the advertisement agency server via the management server. In the advertising agency, it is determined whether or not the change is possible. If it is determined that the change is possible, it is sent to the requested store terminal 12 via the management server 20 or directly.

  Below, what printed the design data of advertisement is also called advertisement paper. On the printed advertising sheet, the printing software also prints the store toilet identification number and management homepage address. The printed advertisement paper is pasted on a toilet paper holder by a store owner or employee on the store side, or is sandwiched between predetermined frame portions in the toilet. In addition, you may make it distribute the paper for exclusive use for printing, when registration of a store is completed.

  Next, the case where the selected store side refuses acceptance of a publication wish advertisement will be described. The management server 20 notifies the advertising agency server 11 that the acceptance has been rejected together with the reason (S12). The person in charge of the advertising agency considers the reason for refusal, and if the store side rejects only the design of the advertisement, the design is re-designed and modified or changed, or a new design is stored through the management server. It is sent to the terminal 12 (S14). Thereafter, the above-described processing is repeated. If the advertisement is rejected, the advertisement for the rejected store may be abandoned, and the abandonment may be abandoned, or the store may be searched using the search results already performed or newly. You may fix and select another store.

  The advertisement form affixed to the toilet paper holder of each toilet in the store contains the toilet identification number and management website address to provide more detailed information related to the advertisement. . The user who sees the advertisement can access the management home page using the mobile terminal 13 such as a mobile phone (S15). When the user accesses the management home page, the management server 20 displays an input screen that prompts the mobile terminal 13 that has accessed to input the identification number (S16). When the user inputs and transfers the identification number using the input screen (S17), the management server refers to the management database 44 and sets the mobile site address of the advertising agency corresponding to the identification number. Japping is automatically performed (S18). Thereby, the image data of the advertisement is transferred from the agency server to the user's mobile phone, and the advertisement is displayed (S19).

  By the way, the mobile site is usually provided in the advertising agency server 11. Each advertising agency prepares in advance an advertisement site screen for providing more detailed information according to the request of the client, etc., and this prepared screen is displayed for the mobile terminal 13 that has accessed. Is displayed. When the advertising agency does not prepare a mobile site, the advertising agency displays a screen for advertising to be displayed on the mobile terminal 13 that has been accessed instead of the advertising site screen in advance in the storage unit of the management server 20. 40 is registered. The management server 20 stores the advertisement screen in the storage unit 40 in a table format (not shown) in association with the advertisement agency ID and the identification number. When the mobile site address of the advertising agency is not registered, the management server 20 displays the advertising screen registered in the storage unit 40 in advance according to the input identification number for the accessing mobile terminal 13. , Display on that mobile device.

  The management server 20 counts the number of times when the user inputs and transfers the identification number for each toilet (for each identification number). Further, the management server stores the value obtained by counting the count values for each site in the count number for each site in the design database. With these count values, the arrival rate and attention rate for each advertisement can be represented by numbers.

  Here, the attention rate indicates the ratio of the number of people who "surely saw the advertisement" to the total number of people who visited the advertisement during the period when the advertisement was placed in a certain place. The total number of people can be estimated from the amount of toilet paper provided by the system administrator. In addition, in the case of this embodiment, an advertisement corresponding to the number of people who said “I have seen it” is posted on the toilet paper holder in a narrow toilet space, so most toilet users see the advertisement. Can be guessed. For this reason, it is considered that the number of people who say “I have seen it” is almost all toilet users. Therefore, in the case of this embodiment, the attention rate is considered to be almost 100%.

  The arrival rate indicates what percentage of people who used the web within the counting period visited the site. In the case of the present embodiment, the number corresponding to the number of people using the web is the number of toilet users that can be estimated from the amount of toilet paper used. Also, what corresponds to the number of people who visited the site is the count for each site. Therefore, the arrival rate can be calculated from both.

  In addition, the management server stores the count number for each toilet and the count number for each site in the storage unit, reports the count number for each toilet and the count number for each site to each advertising agency, and bills the advertising fee. Is performed based on, for example, the count for each site (S20). Each wide agency pays the billed fee (S21). On the other hand, in the same manner, the management server liquidates the store by notifying the number of toilet pavers corresponding to the reward as a reward for placing an advertisement in accordance with the count for each toilet (S22). The administrator of this system provides the store with the notified number of toilet papers at a later date. This liquidation is performed for each predetermined period until the period for placing the advertisement ends.

  According to said 1st Embodiment, each advertising agency can search easily the shop which restrict | limits sex and a region, and accesses an advertisement by accessing the management server. Further, by registering the advertisement design in the management server, it is possible to advertise the searched store without actually printing the advertisement sheet.

  In addition, according to the first embodiment, since the advertisement in the store is performed using the advertisement paper printed from the store terminal, the store owner or the employee of the store can post or exchange the advertisement. Compared with the conventional advertising method, it is possible to carry out the advertisement much more quickly, and it is not necessary to perform advertisement posting or exchange work by a specialist, so that labor costs and the like can be greatly reduced.

  In addition, according to the first embodiment, since the limited space and time in the toilet are occupied by one person, the advertisement there is almost the same as the attention rate compared to conventional advertisements such as streets and televisions. 100%, advertising effect is great. In addition, it is possible to perform an effective advertisement by narrowing down the advertisement target to only the toilet for men, only the toilet for women, or both toilets.

  In addition, according to the first embodiment, the advertiser can know the number of users who visited the mobile site of each advertisement by the count value for each site, and this number is similar to the TV personal audience rating. Information can be acquired. In addition, since advertisers and agencies settle advertisement insertion fees according to the number of counts for each site, the cost effectiveness is much greater than conventional advertisements. Further, since the liquidation of the store is performed with the toilet paper according to the number of counts for each toilet, the cost on the store side can be reduced.

  In addition, this invention is not limited to said embodiment, A various deformation | transformation is possible within the range of the summary. For example, in the first embodiment described above, the case where an advertisement is posted on a toilet of a store has been described. However, the present invention is not limited to this, and the store of the present invention includes, for example, a public office, a park , Shops, tenant buildings, factories, airports, stations, theaters, schools such as universities, department stores, family restaurants, karaoke stores, convenience stores, etc. Further, the store can not only place an advertisement but also be a client side (advertisement agency side).

  In the above-described embodiment, the case where the design is printed on the dedicated paper has been described. However, the design may be printed using commercially available paper. For example, if the size of the outer periphery of the toilet paper holder is made the same as that of a CD, an advertisement posted on the toilet paper holder can be printed on a commercially available CD printing paper. As a result, it is possible to save the trouble of transporting the dedicated paper to the store, and to further reduce the cost of the advertising cost.

  Moreover, in said embodiment, although the reward with respect to a store was performed with toilet paper, in this invention, it is not limited to this. For example, use paper towels or toilet seat sheets that are consumables for toilets other than toilet paper, consumables for restaurants such as table napkins at restaurants, and consumables such as toilet paper at karaoke stores. It may be. This is because the approximate number of users can be calculated from the amount of these consumables used. Further, if the consumption amount of consumables is notified from a store or the like, it may be settled with cash.

  In the above embodiment, the identification number and the address of the management home page are printed on the advertising paper. However, these pieces of information may be displayed directly in the toilet, or separate from the advertising paper. You may make it print on paper and affix it in a toilet.

  In the above embodiment, paper is used as an advertising medium. However, the present invention is not limited to this, and a liquid crystal display device is provided on the surface of the toilet paper holder to display an advertisement on the liquid crystal screen. You may make it do. In this case, a toilet chip is embedded in the toilet paper holder by using an IC card or the like in which a microchip for transmitting / receiving advertisement data to be displayed on the liquid crystal display device is stored, and the advertisement design data is stored by the store terminal. You may make it change the content of the advertisement displayed by transmitting / receiving data between the microchips of a holder. Furthermore, the liquid crystal display device may be connected to a network, and an instruction may be sent from the management server or the store terminal to perform advertisement in real time.

  Further, the advertisement paper may be attached not to the toilet paper holder but to other places in the toilet, for example, a wall, a door, a water tank or the like.

Further, in the above-described embodiment, the case where the advertisement requester performs the advertisement through the advertising agency has been described. However, the advertisement requester directly accesses the management server using his / her own computer and performs the advertisement. You may be made to be able to perform.
Second Embodiment Next, a second embodiment of the present invention will be described with reference to the drawings. FIG. 8 is a schematic diagram of an information providing system according to the second embodiment of the present invention.
The information providing system of this embodiment is a system for advertising to members who use sports clubs, and as shown in FIG. 8, liquid crystal display devices 50a, 50b provided for each fitness machine of the sports clubs. 50c..., A management server 200 for managing advertisements to be posted on the liquid crystal display device, and advertisement agency servers 11a, 11b, 11c installed in an advertisement agency that conducts advertisements upon request from a company or the like. ,... The management server 200 and the advertising agency server 11 are connected to a network via the Internet, and the management server 200 and the liquid crystal display device 50 are connected via an intranet 55 such as a LAN. In the present embodiment, the management server 200 is installed in a sports club and includes a storage unit 400 that stores various data related to advertisements to be posted on each liquid crystal display device. Note that, in the second embodiment, the same functions as those in the first embodiment are denoted by the same reference numerals or corresponding reference numerals, and detailed description thereof is omitted.

  The liquid crystal display device 50 is provided for each fitness machine of the sports club, and has a bidirectional communication function for transmitting and receiving data to and from the management server 200. Further, the liquid crystal display device 50 includes a barcode reader 51 that reads a member ID (identification information) displayed on the barcode of a member who uses each fitness machine, and the member ID of the member read by the barcode reader 51. A function of transferring (identification information) to the management server 200; and an advertisement display function of displaying advertisement design data transferred from the management server 200 on a screen.

  FIG. 9 is a schematic functional block diagram of the management server. As shown in FIG. 9, the management server 200 records member data including data such as the name, gender, age, and address of members who use the sports club in a member database (to be described later) in the storage unit 400. 201, a setting function 202 for setting an advertisement display condition including gender and age of an admission member when displaying an advertisement, and an advertisement display condition for each data of an advertisement design displayed on the liquid crystal display device. A design data registration function 203 for registering in a design database to be described later, an admission member data storage function 204 for storing the member ID of the admission member sent from the bar code reader of the liquid crystal display device in the storage unit 400, and each fitness machine Whether the member satisfies the advertisement display conditions based on the member ID sent from the barcode reader to When the determination function 205 determines that the advertisement display conditions are satisfied, the advertisement design data corresponding to the advertisement display conditions determined to be satisfied is read from the design database. A design data transfer function 206 for sending to the liquid crystal display device of the fitness machine used by the member, a count function 207 for counting the number of times the design data is transferred to the liquid crystal display device for each advertisement design data, and a count function A clearing function 208 for calculating an advertising cost charged to the agency based on the count value of 207. Although omitted in FIG. 9, the management server of this embodiment also has a transmission / reception function 28. Also, the admission member data storage function 204 can be omitted.

  FIG. 10 is a schematic diagram showing a member database 401 for registering member data of sports club members. Registration in the member database 401 is performed when the sports club side reads the member data obtained at the time of enrollment using the keyboard or the optical reading device and inputs it to the management server 200. Specifically, data such as name, gender, age, address, TEL, FAX, E-mail, physical information, and requests obtained from members are input. “Physical information” is information on the basic physical strength of an individual, such as height and weight. In “Request, etc.”, for example, “I want to train my body”, “I want to lose 10 kilos”, “Health maintenance”, or the like is written according to the request of the member who joined. The member ID is assigned to each member by the management server 200 when the member data is registered in the member database.

  FIG. 11 is a schematic diagram showing a design database 403 for an advertisement agency requesting display of advertisements to register advertisement designs. Registration in the design database 403 is performed by accessing the management server 200 from the advertising agency server 11 and inputting data necessary for registration in accordance with a design registration form prepared in advance by the management server 200. . In the present embodiment, the person in charge of the advertising agency can register a design using a design template prepared in advance by the management server 200. In addition, you may register what was designed independently without using a design template. The management server 200 registers the input data in the design database 403. The advertisement design shown in FIG. 11 of this embodiment is an advertisement design that the advertiser wants to display on the liquid crystal display device. The start date is the date when the display of the advertisement is started, and the end date is the date when the display of the advertisement is ended. The period is a period during which the advertisement is displayed, and this period is calculated by the management server from the start date and end date data. The advertisement design ID is assigned to each advertisement design by the management server 200 when registering advertisement design data in the design database from the advertisement agency. The advertisement display condition is a condition for displaying an advertisement. This condition can set gender, age, address, and the like. For example, as shown in FIG. 11, the age can be set as 21 to 30 years old, a woman, and a resident in Shinjuku Ward. Thus, when a member who matches the advertisement display condition uses the fitness machine, the management server transfers and displays the corresponding advertisement design data on the liquid crystal display device provided in the fitness machine.

  FIG. 12 is a diagram showing a management database 404 created based on the member database 401 and the design database 403. The management server 200 creates the management database 404 shown in FIG. 12 based on member data, design data, advertisement display conditions, and the like, and manages update / deletion. In the management database 404 of this embodiment, the design of the advertisement to be displayed is registered for each member.

  Next, the count item will be described. When a member uses a sports club, a wristband on which the member ID of the member is displayed as a bar code is lent at the reception. When each fitness machine is used, the barcode data of the wristband is read by the barcode reader of the liquid crystal display device installed in the fitness machine. The liquid crystal display device sends the read member ID data to the management server 200. The management server 200 searches the management database 404 based on the member ID data sent from the liquid crystal display device. When there is an advertisement design registered for the member, the advertisement design data Is transferred to the liquid crystal display device. The liquid crystal display device displays the transferred advertisement design data on the screen. At this time, the management server 200 counts the number of times the advertisement design data is transferred, and stores the counted number in the item of the count number in the management database 404. Each member can perform training while watching a moving image or a still image including an advertisement displayed on a liquid crystal display device provided in each fitness machine when using the fitness machine. The identification of the member ID data is not limited to the bar code display, and a magnetic card or IC card may be used as long as the member ID data can be stored. . Moreover, since the agency database is the same as that of the first embodiment shown in FIG. 4, detailed description thereof is omitted.

  Next, the operation of the second embodiment will be described. FIG. 13 is a diagram showing a schematic processing procedure of the information providing system according to the present embodiment. Hereinafter, a schematic processing procedure of the present embodiment will be described in time series with reference to FIG. Since the operation of the second embodiment has many parts in common with the operation of the first embodiment shown in FIG. 7, the operation of the second embodiment is the same as the operation of the first embodiment shown in FIG. Detailed description is omitted by assigning the same reference numerals.

  In advance, the person in charge of the sports club of the present embodiment uses the management server 200 or another terminal (not shown) connected to the management server via a network according to the registration form prepared in the management server 200. The member data is registered in the member database 401 of the management server 200. With this registration, the management server 200 assigns a member ID to each member. On the other hand, as described in the first embodiment, each advertising agency inputs necessary data according to the registration form prepared in the management server 200 and transfers it to the management server 200 (S2). Upon receiving this data, the management server 200 registers this agency data in the agency database 42 shown in FIG. 4, and further notifies that it has been registered in the advertising agency server 11 (S4). At this time, the agency ID is also notified to the advertisement agency server 11.

  Next, the person in charge of the advertising agency downloads a design template prepared in advance in the management server 20 from the advertising agency server 11 (S5), and creates a design used for the advertisement. The advertisement design can also be produced independently without downloading a design template. The created advertisement design data is applied for registration using a design registration form prepared in advance in the management server 200 (S50). In this design registration form, in addition to the advertisement design data, the advertisement insertion start date and end date data are also input and transferred. Upon receiving these data, the management server 200 provisionally registers these data in the design database 403. The person in charge of the sports club examines the contents of the temporarily registered advertisement design using the management server 200 or a terminal connected to the management server 200 over the network, and the advertisement design is suitable for the own sports club. It is judged whether it is a thing. If it is determined that the person in charge is not suitable, the management server 200 sends a notification to the effect that the registration is rejected (S51), and the temporarily registered advertisement design data is deleted. In this case, the person in charge of the advertising agency changes the design and registers again, or newly applies a separate design using the above-described design template and applies for registration (S5, S50). ).

  On the other hand, when the person in charge determines to accept the design of the advertisement, a notice of acceptance is sent to the advertisement agency server 11 (S51). At this time, the advertisement design ID given by the management server is also sent. Thereby, the design data of this advertisement is changed from temporary registration to full registration. Next, the person in charge of the advertisement agency sets advertisement display conditions for displaying an advertisement for each design data of each advertisement (S52). For example, as shown in the design database 403 in FIG. 11, the advertisement display condition can be set so that a woman residing in Shinjuku Ward has an age of 21-30.

  To the member who uses the sports club of the present embodiment, at the time of actual use, a wristband in which the member ID is displayed as a barcode is handed over at the reception. When the member uses each fitness machine installed in the sports club, the bar code printed on the wristband is read by the bar code reader 51. The member ID data read by the bar code reader 51 is transferred to the management server 200 by the liquid crystal display device (S53). Upon receiving this data, the management server 200 searches the management database 404 based on this member ID and determines whether there is a registered advertisement design. If there is an advertisement design registered for the member, data for displaying the advertisement design on the liquid crystal display device is transferred to the liquid crystal display device (S54). The management server 200 counts the number of times the advertisement design is transferred to the liquid crystal display device for each advertisement design, and stores the value in the management database 404. In the case of this embodiment, when a member uses a fitness machine, training is performed while looking at the liquid crystal display device. Therefore, the numerical values corresponding to the attention rate and the arrival rate are considered to be almost 100%.

  An advertisement fee is charged to the advertising agency based on the count number stored in the management database 404 every predetermined period (for example, one month) or at the end of the advertising period. Based on the count number stored in the management database 404, the management server 200 reports the number of times the advertisement design is displayed to the advertising agency, and the advertisement fee is determined according to the number of advertisement designs displayed. Is settled (S55, S56).

  According to said 2nd Embodiment, the advertisement according to a member's age and sex can be performed on the display screen of a liquid crystal display device based on member data.

  In addition, according to the second embodiment, since the advertisement is seen many times while the member exercises using the fitness machine, the advertisement effect is great because the advertisement can be seen for a longer time than the conventional advertisement. .

  In addition, according to the second embodiment, the number of people who have seen advertisements that have been difficult to understand in the past is accurately calculated because the management server counts the member IDs transmitted by the liquid crystal display device for each advertisement design. The advertising fee can be charged according to the number of times the member has seen the report.

  Further, according to the second embodiment, since the member data of the member is firm, the advertiser narrows down the target of the advertisement using the data such as the age, sex and address of the member through the advertising agency. It can be done easily and accurately.

  Further, according to the above-described embodiment, since the advertisement is performed using the liquid crystal display device, the advertisement can be easily changed.

The present invention is not limited to the second embodiment described above, and a member data registration terminal is arranged in each of a plurality of sports clubs, and is arranged in a plurality of sports clubs by a single management server. The display of the plurality of liquid crystal display devices may be controlled.
[Third Embodiment] Next, a third embodiment of the present invention will be described. FIG. 14 is a schematic diagram of an information providing system according to the third embodiment of the present invention. The information providing system of this embodiment is a system for advertising to members of a sports club. As shown in FIG. 14, liquid crystal display devices 500a, 500b, 500c, provided for each fitness machine of the sports club. .., a management server 2000 for managing advertisements to be posted on the liquid crystal display device, and advertisement agency servers 11a, 11b, 11c,.・ ・. The management server 2000 and the advertising agency server 11 are network-connected via the Internet. In this embodiment, the management server 2000 and the liquid crystal display device 500 are electrically connected so that the management server can transfer an image to the liquid crystal display device. The liquid crystal display device of the present embodiment does not have a bidirectional communication function, but has only a function of displaying image data transferred by the management server. In many cases, such a liquid crystal display device is already installed in a sports club. The management server 2000 is installed in a sports club, and includes a storage unit 4000 that stores various data related to advertisements to be posted on each liquid crystal display device. Note that the third embodiment differs from the second embodiment in that the second embodiment uses a liquid crystal display device that has a barcode reader and has a bidirectional communication function. Although the design is displayed, the liquid crystal display device of the present embodiment is not provided with a bidirectional communication function or a barcode reader, and has a function of only displaying an image sent from the management server. The other points are the same as in the second embodiment. Therefore, in the third embodiment, the same functions as those in the second embodiment are denoted by the same reference numerals or corresponding reference numerals, and detailed description thereof is omitted.

  FIG. 15 is a schematic functional block diagram of the management server of this embodiment. The management server 2000 of this embodiment includes a member data registration function 201a that records member data including data such as the name, sex, age, and address of a member who uses a sports club in the above-described member database 401 of the storage unit 4000. A setting function 202a for setting advertisement display conditions including the number of members, gender, and age when displaying an advertisement, and an advertisement display condition for each data of advertisement design displayed on the liquid crystal display device will be described later in the storage unit 4000. Based on the design data registration function 203a registered in the design database 4003, the admission member data storage function 204a for storing admission member data, which is data of members who enter the sports club, in the management database 4004 described later, and the admission member data To determine whether the usage status of the member satisfies the advertisement display conditions. When the determination function 205a and the determination function 205a determine that the advertisement display condition is satisfied, the advertisement design data corresponding to the advertisement display condition determined to be satisfied is read from the design database 4003 and displayed on the liquid crystal display. A design data transfer function 206a to be sent to the device, a count function 207a for counting the number of times the design data of the advertisement is transferred to the liquid crystal display device, and an advertising cost to be charged to the agency are calculated based on the count value of the count function 207a. A clearing function 208a. Although omitted in FIG. 15, the management server of this embodiment also has a transmission / reception function 28.

  FIG. 16 is a schematic diagram showing a design database 4003 for an advertisement agency requesting display of an advertisement to register an advertisement design. The design database of this embodiment is different from the design database of the second embodiment in that the design database of this embodiment can set the number of members and the address cannot be set. . Since the other points are the same as those of the design database of the second embodiment, the setting of the number of members to be entered will be described here, and description of other items will be omitted. In order to simplify the description, a case where an address cannot be set will be described. However, in this embodiment, an address may be set.

  The number of admission members is set in the item of advertisement display conditions for each design data of each advertisement. In this setting, only the number of men or only the number of women can be set, and of course, both the number of men and women can be set. Thereby, the agency side can advertise effectively by narrowing down the target person of the advertisement.

  FIG. 17 is a schematic diagram illustrating a management database according to the present embodiment. The management database 4004 of this embodiment is created by the management server. When a member uses a sports club, whether or not he / she is a member is confirmed using, for example, a magnetic member card in which the member ID is stored. The membership card data is read by the magnetic card reader and transferred to the management server. The management server determines whether or not this member card is registered in the member database and displays the result on the screen. If the member is a registered member, the member is stored in the management database 4004 shown in FIG. The corresponding necessary data is read out from the database 401 and registered. When each member enters the management server, the management server enters 1 in the corresponding age column for each member. For example, when a member whose member ID is K000001 enters, 1 is entered in the column for male age 11-20, and when a member whose member ID is K000034 enters, 1 is entered in the column for male age 31-40. Each time the data of the member who enters is input, the related total column is also changed. For example, when a member whose member ID is K000001 enters, the numerical values of the male total item, the male and female age items 11 to 20, and the male and female total item are increased by one. In this way, each time new member data is added, the management server updates the management database by incrementing the value of each related total item shown in FIG. 17 by one. When a member leaves the sports club, the member's data is deleted from the management database, and the management database is updated by subtracting the value of the related total items by one. Admission member data can be managed using existing management software. In the present embodiment, the number of members entering the sports club can be managed by gender and age. In addition, the member's name may be input by using the keyboard of the management server, instead of reading the data of the member by a card reader.

  Next, the operation of the third embodiment will be described. FIG. 18 is a diagram showing a schematic processing procedure of the information providing system according to the present embodiment. Hereinafter, the schematic processing procedure of the present embodiment will be described in time series with reference to FIG. Since the operation of the third embodiment has many parts in common with the operation of the second embodiment shown in FIG. 13, the operation of the third embodiment is the same as the operation of the second embodiment shown in FIG. Detailed description is omitted by assigning the same reference numerals.

  Member data registration and advertisement agency registration in this embodiment are performed in the same manner as in the second embodiment. When registering advertisement design data in this embodiment, the method of setting advertisement display conditions is different from that in the second embodiment. That is, this embodiment can set not only the age group and gender but also the number of people. For example, the gender is female, the age is 21-30, and the number of people is set to 30 (S61).

  The management server manages the data of members who enter or leave the sports club, and adds / deletes member data from the management database each time a member enters / exits, and updates related total items. Further, it is determined whether or not the number of updated total items shown in FIG. 17 satisfies the preset advertisement display condition shown in FIG. This determination is made, for example, by first determining whether or not there is an advertisement display condition set by the total number of men and women by age, and then determining the advertisement display condition set by the total number of men and women by age. Determine if there is something. When it is determined that the user's situation satisfies the advertisement display condition, the advertisement design data corresponding to the advertisement display condition is transferred to the liquid crystal display device in the sports club. Upon receiving this data transfer, the liquid crystal display device displays an image including an advertisement on the screen. As in the second embodiment, the billing process for billing the advertisement is billed according to the number of times the advertisement design data has been transferred and settled (S55, S56).

  According to the third embodiment, the existing management server that manages the membership data installed for each sports club and the image data that is arranged for each fitness machine and is sent from the management server are displayed. Since an existing liquid crystal display device can be used, the cost of initial investment for implementing this embodiment can be suppressed.

  Further, according to the above-described embodiment, since the advertisement can be performed by specifying the sex, age, number of persons, etc. based on the member data, the advertisement targeted at the target person can be effectively performed. .

  Further, according to the above-described embodiment, since the advertisement is performed using the liquid crystal display device, the advertisement can be easily changed.

  In addition, this invention is not limited to said embodiment, A various deformation | transformation is possible within the range of the summary. For example, the time for displaying the advertisement in the advertisement display condition may be set from 10 am to 15 pm.

  In the present invention, the advertisement design may be registered off-line, not on-line, using a DVD or the like storing advertisement design data. As a result, the present system can be realized even when the management server is not connected to the Internet. In this case, of course, the advertisement agency server can be omitted.

  In each of the above first to third embodiments, the case where one advertisement design is displayed has been described in order to simplify the description. However, a plurality of advertisements matching the conditions are provided on the advertisement sheet or the liquid crystal display device. The design may be displayed. In the case of using a liquid crystal display device, the designs of the plurality of advertisements may be displayed at the same time, or may be sequentially displayed every predetermined time.

  As described above, according to the information providing system of the present invention, the advertisement sheet displayed on the store or the like can be printed by the computer such as the store, and the advertisement sheet can be changed by an employee or the like of the store or the like. Therefore, the advertisement to be displayed can be easily changed, and an effective advertisement with a narrowed down target can be performed. Therefore, the present invention can be applied to advertisements in stores and the like.

It is the schematic of the information provision system which is 1st Embodiment of this invention. It is a schematic functional block diagram of the management server of the first embodiment. It is the schematic which shows the store database which stores the data of the store which publishes an advertisement. It is the schematic which shows the agency database for registering the data of the advertising agency which requests an advertisement. It is the schematic which shows the design database for registering the design of the advertisement which the advertising agency which requests an advertisement uses. It is the schematic which shows the database for management created by the server for management based on a store database, an agency database, and a design database. It is a figure which shows the schematic process sequence of the information provision system which is 1st Embodiment. It is the schematic of the information provision system which is 2nd Embodiment of this invention. It is a schematic functional block diagram of the management server of the second embodiment. It is the schematic which shows the member database for registering the member data of the member of a sports club. It is the schematic which shows the design database for the advertising agency which requests display of an advertisement to register the design of an advertisement. It is a figure which shows the database for management created based on a member database and a design database. It is a figure which shows the schematic process sequence of the information provision system which is 2nd Embodiment. It is the schematic of the information provision system which is 3rd Embodiment of this invention. It is a general | schematic functional block diagram of the management server of 3rd Embodiment. It is the schematic which shows the design database for the advertising agency which requests display of an advertisement to register the design of an advertisement. It is the schematic which shows the database for management of 3rd Embodiment. It is a figure which shows the schematic process sequence of the information provision system which is 3rd Embodiment.

Explanation of symbols

11 advertising agency server, 20 management server, 12 store terminal, 13 mobile terminal, 15 internet, 40 storage unit,
21 Data registration function for stores, 22 Data registration function for agencies,
23 Design data registration function, 24 Advertising management function,
25 Search function, 26 Advertisement check function,
27 Design data transfer function, 28 Input screen display function,
29 jump function, 30 count function, 31 clearing function,
32 transmission / reception function, 41 store database,
42 agency database, 43 design database,
44 Management database 44,
200 management server, 50 liquid crystal display, 55 intranet,
400 storage unit, 51 bar code reader,
201 member data registration function, 202 setting function,
203 Design data registration function, 204 Admission member data storage function 205 Judgment function, 206 Design data transfer function,
207 count function, 208 clearing function, 401 member database,
403 design database, 404 management database,
500 liquid crystal display device, 2000 management server, 4000 storage unit 201a member data registration function, 202a setting function,
203a design data registration function, 204a admission member data storage function,
205a judgment function, 206a design data transfer function,
207a Count function, 208a Clearing function,
4003 Design database, 4004 Management database

Claims (16)

A management server located on the side of the manager who manages advertisements in the toilet, a client computer located on the side of the client requesting the advertisement, and a store that has agreed to place advertisements on the toilet Are connected to the store computer located on the
The management server accepts store data including store name, type of business, region, number of toilets for men, number of toilets for women, number of toilets for men and women, etc. sent from the store computer Store data storage function to record in the storage means, the name of the client sent from the client computer, the start date and end date of the advertisement, the address of the mobile site to provide detailed information, etc. A requester data storage function for receiving client data including the above data and storing it in the storage means, a design data storage function for receiving advertisement design data sent from the client computer and storing it in the storage means, When the client computer inputs and transmits conditions such as toilets and areas such as stores in which the advertisement is desired to be posted, the stores based on the conditions For the search function for searching the data and transmitting a list of stores or the like as a search result to the client computer and the store or the like selected based on the list of stores or the like of the search result, the requester Design data transfer function for transferring the design data of the advertisement of the user, and when the user accesses the management homepage address displayed in the toilet using the mobile computer, the display unit of the user's mobile computer And an input screen display function for displaying an input screen for prompting input of identification information given to each toilet displayed in the toilet, and the user inputs the identification information using the input screen. A jump function that jumps to the mobile site of the client corresponding to the identification information when the data is transferred, and the identification information is input. The number of times has been transferred Te and a counting function that counts for each of the identification information,
The client computer has an input function for inputting the conditions such as a store where an advertisement is posted by accessing the management server, and a selection function for selecting a store or the like based on a list of stores or the like as the search result. And comprising
The information providing system according to claim 1, wherein the store computer has a function of creating advertisement paper by printing advertisement design data sent from the management server on paper. 2. The information providing system according to claim 1, wherein the management server has an advertisement expense clearing function for calculating an advertisement expense to be charged to the requester according to a count value of the count function. 3. The information provision according to claim 1, wherein the management server has an advertisement insertion cost settlement function for calculating an advertisement insertion expense to be paid to the store or the like according to a count value of the count function. system. 4. The information providing system according to claim 3, wherein the advertising cost settlement function calculates the number of toilet papers equivalent to the advertising cost. 5. The information providing system according to claim 1, 2, 3, or 4, wherein the management server has a posted advertisement management function for notifying an advertisement insertion start or an advertisement insertion end. 6. The information providing system according to claim 1, 2, 3, 4, or 5, wherein the identification information and the management homepage are displayed on the advertisement sheet. The store computer has a function of displaying advertisement design data sent from the management server on a liquid crystal display device installed in each toilet instead of printing on paper. The information providing system according to 1, 2, 3, 4 or 5. The store computer has a function of storing the advertisement design data in an information storage medium such as an IC card, and the advertisement design is displayed on a liquid crystal display device installed in each toilet via the information storage medium. The information providing system according to claim 7, wherein the data is transferred. 8. The information according to claim 7, wherein the store computer and the liquid crystal display device are network-connected, and the store computer transfers the advertisement design data to the liquid crystal display device via the network. Offer system. A plurality of liquid crystal display devices having a bidirectional communication function installed for each facility of a sports club, and a management server network-connected to the liquid crystal display device,
The liquid crystal display device includes an information reading device for reading the identification information of an information storage medium in which identification information of a member of the sports club is recorded, and the information storage medium read by the information reading device A function of transferring the identification information to the management server; and a display function of displaying advertisement design data transferred from the management server on a screen. The management server uses the sports club. Member data storage function that stores member data including data such as member name, gender, age, address, etc. in the storage means, and advertisement display conditions including gender and age of the admission member who is the target of displaying advertisements are set A setting function to store, a design data storage function to store the advertisement display condition for each design data of the advertisement, and the information reader for each facility A determination function for determining whether or not the member satisfies the advertisement display condition based on the identification information of the member sent from, and when the determination function determines that the advertisement display condition is satisfied A design data transfer function for reading out the design data of the advertisement corresponding to the advertisement display condition determined to be satisfied from the storage means and sending the data to the liquid crystal display device of the equipment used by the member; An information providing system comprising: a counting function that counts the number of times advertisement design data is transferred to the liquid crystal display device. The information providing system according to claim 10, wherein an advertisement cost charged to an advertisement requester is calculated based on a count value of the counting function. A liquid crystal display device installed in a sports club for displaying images;
Includes member data storage function for storing member data including data such as name, sex, age, address, etc. of members using the sports club in the storage means, and the number of members, gender, and age when displaying advertisements A setting function for setting advertisement display conditions, a design data storage function for storing the advertisement display conditions for each advertisement design data displayed on the liquid crystal display device, and an admission member who is data of members who enter the sports club An admission member data storage function for storing data, a determination function for determining whether the status of the admission member satisfies the advertisement display condition based on the admission member data, and the determination function includes the advertisement display condition When it is determined that the condition is satisfied, the advertisement design data corresponding to the advertisement display condition determined to be satisfied is transferred to the liquid crystal display device. An information providing system comprising: a design data transfer function; and a management computer provided with a count function for counting the number of times the advertisement design data is transferred for each advertisement design data. . 13. The information providing system according to claim 12, wherein an advertisement cost charged to an advertisement requester is calculated based on a count value of the counting function. A management server located on the side of the manager who manages advertisements in the toilet, a client computer located on the side of the client requesting the advertisement, and a store that has agreed to place advertisements on the toilet Are connected to the store computer located on the
The management server accepts store data including store name, type of business, region, number of toilets for men, number of toilets for women, number of toilets for men and women, etc. sent from the store computer Store data storage process to be recorded in the storage means, the name of the client sent from the client computer, the start date and end date of the advertisement posting, the address of the mobile site for providing detailed information, etc. A requester data storage step for receiving requester data including the data of the client and storing the requester data in the storage unit, a design data storage function for receiving the design data of the advertisement sent from the client computer and storing the data in the storage unit, When the client computer inputs and transmits conditions such as a toilet or a region where the advertisement is desired to be placed in the store, the store is based on the condition. A search step for searching for data and transmitting a list of stores or the like as a search result to the client computer, and the request for the store or the like selected based on the list of stores or the like as the search result A design data transfer process for transferring design data of the user's advertisement, and display of the user's mobile computer when the user accesses the management homepage address displayed in the toilet using the mobile computer An input screen display step for displaying an input screen for prompting input of identification information assigned to each toilet displayed in the toilet, and the user inputs the identification information using the input screen. A jump step for jumping to the mobile site of the client corresponding to the identification information, and the identification information Comprising a counting step of counting the number of times that has been transferred force to each of the identification information, and
The client computer accesses the management server and inputs the condition of the store or the like where the advertisement is posted, and a selection step of selecting a store or the like based on the list of stores or the like as the search result And comprising
The information providing method, wherein the store computer includes a step of creating an advertisement sheet by printing advertisement design data sent from the management server on a sheet. A plurality of liquid crystal display devices having a bidirectional communication function installed for each facility of the sports club and a management server are connected to the network,
The liquid crystal display device reads the identification information given to each member by an information reading device and transfers it to the management server, and displays the advertisement design data transferred from the management server on the screen. The management server comprises a member data storage step for storing member data including data such as a name, sex, age, and address of a member who uses the sports club in a storage means, and a target for displaying an advertisement. A setting process for setting advertisement display conditions including the gender and age of the admission member, a design data storage process for storing the advertisement display conditions for each design data of the advertisement, and the information reading for each facility A determination step of determining whether the member satisfies the advertisement display condition based on the identification information of the member sent from the device; When it is determined that the advertisement display conditions are satisfied, the equipment used by the member by reading out the design data of the advertisement corresponding to the advertisement display conditions determined to be satisfied from the storage means An information providing method comprising: a design data transfer step of sending to the liquid crystal display device; and a counting step of counting the number of times the advertisement design data is transferred to the liquid crystal display device. Member data storage process for storing member data including data such as name, gender, age, address, etc. of members who use the sports club in the storage means, and advertisement including the number of members, gender and age when displaying the advertisement A setting step for setting display conditions, a design data storage step for storing the advertisement display conditions for each advertisement design data displayed on a liquid crystal display device arranged in the sports club, and a member entering the sports club An admission member data storage step for storing admission member data that is data, a determination step for determining whether or not the status of the admission member satisfies the advertisement display condition based on the admission member data, and the determination step When it is determined that the advertisement display condition is satisfied, the advertisement design data corresponding to the advertisement display condition determined to be satisfied Information providing method characterized by and a count step of counting and design data transfer step of transferring to the liquid crystal display device, the number of times of transferring the data of the advertisement design for each data design for each ad.

Images