JP2003191663A - Magazine with questionnaires and method for distributing and recovering questionnaires - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To raise a recovery rate of filled-in questionnaires from several to several tens of times as much as a conventional one even when a special merit such as a user registration, a present provision or the like is not imparted to users. <P>SOLUTION: The magazine with the questionnaires comprises an envelope 1 in which an address 31 of a predetermined return destination is printed, a magazine body 3, an application sheet 2 of a plurality of application sheets for the application to provide the present introduced in the body 3 and/or a prize and different addresses are printed and to be filled in the envelope 1, and a questionnaire sheet 4 of the sheet 4 having a questionnaire fill-in part 4a for filling in information regarding oneself by an applicant using the sheet 2, filled together with the sheet 2 in the envelope 1 and sent in such a manner that the envelope 1, the sheet 2 and the questionnaire sheet 4 are integrated with the body 3. The magazine itself is set as an assembly of the sheets 2, and may be used as the envelope. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a magazine with a questionnaire and a method for distributing and collecting a questionnaire that can improve the collection rate of questionnaires.

[0002]

2. Description of the Related Art Currently, when a product is purchased, a postcard for user registration is put in a box or the like together with the product. By sending the postcard with information about the purchaser,
With the user registration, a kind of questionnaire information can be obtained by the product seller.

Also, in the case of magazines and books, it is known that postcards, which are questionnaire sheets for pay-per-payment (pay by payee), are provided when a questionnaire is answered. Further, in the case of magazines and books, there is also known a method in which a prize quiz is carried out and various questionnaire items are included in a paper for answering the quiz to obtain consumer information.

Various proposals have been made to increase the collection rate of questionnaires. For example, Japanese Patent Laid-Open No. 2001-
In 290930, gift certificates provided with questionnaire items are sold, and the gift certificates on which the questionnaire is filled are separated from the used gift certificates. In addition, JP-A-8-10408
1 discloses a sales promotion tool including a plurality of postcards including an address of a coupon provider and a questionnaire collection column.

Further, in Japanese Patent Laid-Open No. 5-139449, a folding envelope is provided with a return envelope and a questionnaire sheet to increase the collection rate of questionnaires. Further, Utility Model Registration No. 3012765 discloses an invention in which a questionnaire can be removably contained in a program magazine such as watching sports games and stage plays.

[0006]

In the case of the conventional method of conducting a questionnaire at the time of user registration, the questionnaire collection rate is quite high, but it is information about the purchaser of the product and information about the potential consumer who is about to purchase the product. Don't Further, in a questionnaire conducted as a trigger for providing presents in books and magazines and a questionnaire conducted with a prize quiz, the questionnaire is not conducted unless the presents and prizes are of interest to the person conducting the questionnaire, and the collection rate of the questionnaire is low. On the other hand, if a gift or the like is expensive, the collection rate of the questionnaire will increase, but the cost will increase.

Further, in the invention of Japanese Patent Laid-Open No. 2001-290930 in which a questionnaire is provided on a gift certificate, the collection rate as a gift certificate is high, and therefore the collection rate of the questionnaire sheet itself which also serves as a gift certificate is high. Since there is no incentive to answer, the rate of filling in the questionnaire is low. Moreover, since the answer contents to the questionnaire are highly likely to be seen by a clerk at the time of using the gift certificate, the questionnaire filling rate is further reduced.

In the booklet body described in Japanese Patent Laid-Open No. 8-104081 in which a large number of postcards with coupon requests are bound, the back side of each postcard serves as a questionnaire entry section. For this reason, the person who obtains this booklet answers the questionnaire only to the postcard that can request the coupon for the desired product. As a result, as the coupon provider, the questionnaire collection rate is higher than when the coupon is not provided, but there is a demerit that the cost is increased by providing the coupon. Moreover, each postcard does not have a higher recovery rate than other postcards, unless it offers a coupon that is only one of many similar postcards and is too expensive.

Further, the folding printed matter of Japanese Patent Laid-Open No. 5-139449 has a high questionnaire collection rate in that the work after filling in the questionnaire is efficient, but there is no incentive for answering the questionnaire and it is not filled in the questionnaire. There is a high risk that the printed material itself will be discarded. In addition, the utility model registration No. 30 in which the questionnaire is detachably attached in the program magazine
The method of No. 12765 is preferable because it makes it easier to write a questionnaire, but it only increases the questionnaire collection rate for viewers of theaters and the like and is not useful for obtaining information of potential consumers for general products.

The present invention makes it possible to increase the collection rate of completed questionnaires from several times to several tens of times that of the conventional method, without giving the user special advantages such as user registration and presenting. And to provide a method for distributing and collecting questionnaires.

[0011]

In order to achieve the above object, in the magazine with a questionnaire of the present invention, the address, name, etc. of the magazine publisher are printed on the front cover or a part of the back cover of the magazine main body as the address. An application form that is a magazine and has a plurality of application forms for presents and / or applications for sweepstakes introduced in the magazine, each with different destinations printed, and applicants using the application form. Is a questionnaire sheet that has a questionnaire entry section for entering information about itself, and has a questionnaire sheet inside which is a separate sheet from each application sheet, and by placing the address part on the surface, the application sheet and questionnaire It is configured so that it can be mailed to the addressee with the paper.

According to the present invention, the magazine itself serves as a kind of entry book for prizes and the like, which makes it extremely easy to apply for a large number of prizes and the like. Moreover, when returning the application form, there is almost no need to form the address part. As a result, the probability that purchased magazines with completed questionnaires will be returned as application forms will be extremely high, and the collection rate of completed questionnaires will be dramatically increased. In particular, if you fill out the questionnaire as a condition that the application form is valid, the collection rate of the completed questionnaire will be further increased. Further, since the return destination is the publisher of the magazine, the purchaser feels more secure, and the magazine company side can take responsibility for mediating applications for prizes and the like.

Further, a part of the cover, which is opposite to the binding side of the magazine, is lengthened, and the lengthened part is folded back so that the pages inside the magazine can be sandwiched and mailed. Is preferred.

This makes it difficult for others to know the contents of the questionnaire or the application form when answering the questionnaire or applying, which is preferable in terms of confidentiality. Also, since it is bound on at least both sides of the questionnaire form and application form, those who handle this kind of returned envelope,
For example, it will be easy for post office staff to handle.

In addition, a magazine with a questionnaire of another invention is
It is a magazine in which the designated recipient's address is printed in part, and the gifts and / or gifts introduced in the magazine and /
Or, there are multiple postcards for application to sweepstakes, each with different addresses printed, and a postcard that requires stamps, and a questionnaire entry section for applicants using the application form to enter information about themselves. We have questionnaire sheets that are separate from each application sheet in the magazine body, place the addressee of the return address on a predetermined page in the magazine, without attaching multiple postcards In addition, the address part is arranged on the surface while being held inside so that it can be mailed to the return destination together with the questionnaire form.

According to the present invention, the magazine itself becomes a kind of application book for the prizes and the like, which makes it extremely easy to apply to many prizes and the like. Further, when the magazine purchaser returns the application form, the address part is hardly formed. As a result,
The probability that purchased magazines with completed questionnaires will be returned as application forms will be extremely high, and the collection rate of completed questionnaires will increase dramatically. In particular, if filling out the questionnaire is a condition that the application form is valid, the collection rate of the completed questionnaire will be further increased. Moreover,
Magazine buyers can apply stamps individually to postcards if necessary, which will widen the options for magazine buyers when applying, and by using postcards, it will be easier for them to apply for prizes etc. independently. Is possible.

Further, in another invention, in addition to the magazine with a questionnaire of each of the above-mentioned inventions, a questionnaire sheet is used as a sheet with an address portion described, and the questionnaire entry portion is described on the back surface of the surface with the address portion described. There is.

When this configuration is adopted, since the questionnaire writing section is arranged inside the so-called cover page in which the address is written, the omission of the questionnaire is reduced. Further, since the cover sheet is generally a hard sheet, it is easy to fill in when filling out the questionnaire. Also, a person who collects the questionnaire form can save the trouble of finding the place where the questionnaire form is, and can easily collect the questionnaire form.

In addition, in another invention, in addition to the questionnaire-equipped magazine of each invention described above, a questionnaire sheet is used as a back cover sheet that is placed on the back surface when returned.

According to the present invention, since the questionnaire writing section is arranged on the so-called back cover in which the address is written, the omission of the questionnaire is reduced. In addition, since the back cover is generally a hard paper, it is easy to fill in when filling out the questionnaire. In addition, a person who collects the questionnaire forms can save the trouble of finding out where the questionnaire forms are, and can easily collect the questionnaire forms.

Further, the magazine with a questionnaire of the present invention is provided with an envelope on which an address of a predetermined return destination is printed, a magazine body, and gift presents introduced in the magazine body.
Or multiple application forms for application to sweepstakes, each with a different address printed and put in an envelope, and a questionnaire entry section for applicants using the application form to enter information about themselves It has a questionnaire sheet which is a questionnaire sheet to be sent in an envelope together with the application sheet, and the envelope, the application sheet and the questionnaire sheet are integrated with the main body of the magazine.

With such a configuration, if the reader puts any questionnaire form into the envelope together with the application form, the application form and the questionnaire form will reach the addressee of the envelope and the application will be possible. At the same time, the questionnaire will be sent. As a result, the reader can easily apply for a prize or the like at low cost, and can easily fill out or send a questionnaire. As a result, the collection rate of completed questionnaires is dramatically improved.

Note that if the application form is valid for completing the questionnaire, the collection rate of the completed questionnaire will be further improved. Also, if you send the application form in an envelope and mail it, the company etc. of the return destination will be responsible for sending the application form to the prize winner and the gift provider, either in the magazine, preferably the envelope or the application form It is good to describe in.

Further, in addition to the above-mentioned invention, another invention is that
The address of the envelope is the publisher or the address associated with the publisher of the magazine, and the envelope is a postage-free envelope in which the recipient pays the fee. In addition, as the address related to the publisher,
Examples include the address of the affiliated company of the issuer and the address of the company entrusted by the issuer.

When this structure is adopted, it is not necessary to attach a stamp to the envelope, and the mailing work is simplified. Moreover, as a reader, you can apply for a prize at less cost. Furthermore, since the envelope reaches the publisher of the magazine and its related companies, the reader feels secure.
In other words, there is an increased sense of expectation and peace of mind that the entries will certainly reach the prize winners, and the number of people who use this system will increase.

Further, it is preferable that the application form is a postcard requiring a stamp.

With this configuration, that is, if postcards are of a type that requires stamps, in the present situation that many people do not want to bear the cost of stamps, many people who purchase magazines apply for bulk application using envelopes. To increase the number of people who use this system. As a result, the collection rate of questionnaires is also improved.

Further, a plurality of application sheets can be cut into the main body of the magazine and can be bound in a magazine format, and one of the front and back sides of the cut-out magazine format application sheets also serves as a questionnaire sheet. preferable.

As described above, since a plurality of application forms are bound in the main body of the magazine, it is possible to prevent an illegal act of extracting only the application form without purchasing the magazine. In addition, since the questionnaire form serves as one of the front and back covers of the magazine-type application form, the collection rate of the questionnaire form is improved and the questionnaire filling rate is also improved.

Although it is preferable to mix the envelope,
In the case of an envelope, even if it is taken out, the recipient will bear the fee only after it is sent to the address written on it, and there is a special disadvantage even if it is diverted to another. There is no problem, so there is no problem.

Furthermore, the magazine with a questionnaire of another invention includes an envelope on which the address of the magazine publisher is printed, the magazine body, and the present and / or present presented in the magazine.
Or, a postcard that requires multiple stamps for application to the sweepstakes, each stamp having different addresses printed on it, and a questionnaire for applicants using the application form to enter information about themselves. A questionnaire sheet that has a copy, and is filled in an envelope after being filled in the questionnaire filling section and returned, so that the application sheet returned in the envelope is treated as valid , Postcards and questionnaires are bound in the magazine itself.

With this configuration, if the reader puts postcards with different addresses in the envelope together with the questionnaire sheet, the postcard and questionnaire sheet will reach the addressee of the envelope. As a result, it is possible to apply for multiple prizes easily and at low cost, and the questionnaire collection rate is dramatically improved. In addition, the filling in of the questionnaire form is a condition for making it possible to effectively apply for a plurality of prizes, so that the filling rate in the questionnaire is dramatically improved.

Furthermore, since the envelope reaches the publisher of the magazine, the reader feels secure. In other words, there is an increased sense of expectation and peace of mind that the entries will certainly reach the prize winners, and the number of people who use this system will increase. Further, since the envelope, the postcard, and the questionnaire sheet are all bound in the main body of the magazine, there is no risk that they will be pulled out. In addition, since the application form is in the form of postcards, you can apply stamps on the postcards individually if necessary.

Further, it is preferable that the main body of the magazine is a magazine for introducing presents and prizes, and at least the recruiting method and the deadline for those presents are introduced together with the introduction of various presents and prizes.

With this configuration, a large number of prize postcards and gift-provided postcards can be included in a so-called prize magazine. For this reason, the added value of prize magazines will increase and the questionnaire collection rate will also increase.

A plurality of application forms and questionnaire forms are put together in a magazine format with a binding part at one end,
It is preferable that the binding portion or its vicinity is bound in the magazine body.

With this configuration, since a large number of application forms and questionnaire forms can be put together, it is possible to identify the prize or the like to be applied by checking only the magazine format part. Therefore, it becomes easier to provide presents and apply for sweepstakes, and the number of applications increases. In addition, since the questionnaire form is arranged together with the application form, the questionnaire filling rate is improved and the questionnaire collection rate is increased.

Further, a binding portion is provided on at least two ends of a plurality of application papers arranged in a stack, and one binding portion or its vicinity is bound in the main body of the magazine, and when the application papers are separated from the binding portion, the other It is preferable that a plurality of application forms and questionnaire forms are integrated by the binding section.

With this configuration, the contents of the application form cannot be easily viewed, so that a person who wants to purchase a magazine cannot easily grasp the contents of a prize or the like before purchasing. In addition, because a large number of application forms are stacked, the magazine itself becomes thicker, increasing the sense of quality and making prospective magazine buyers feel that there are many prizes and the like, further motivating purchase. Becomes Therefore, the number of purchasers of magazines increases. Further, since the application form and the questionnaire form are integrated when separated from the magazine, it becomes easy to apply and fill out the questionnaire, and the questionnaire filling rate and the questionnaire collection rate are improved.

Further, it is preferable to incorporate only one questionnaire sheet into the magazine body.

In this way, a large number of application forms and one questionnaire form are integrated with the main body of the magazine, so that the applicant only needs to complete one questionnaire, which makes it easy to complete the questionnaire. Become. Further, the collection work is made efficient for those who collect the questionnaire. When the questionnaire items requested by different companies are printed on the front and back of the questionnaire sheet, for example, the questionnaire items requested by company A are printed on the front side, and the questionnaire items requested by company B are printed on the back side. It is possible to respond to requests for questionnaires from multiple companies with one sheet of questionnaire.

Further, it is preferable not to describe in any of the main body of the magazine that the person who fills in the questionnaire filling section and returns the questionnaire form gives a benefit such as a present.

By adopting this structure, the questionnaire requester does not need to spend the cost of presents or the time for selecting presents for conducting the questionnaire, and can efficiently carry out the questionnaire at low cost.

Furthermore, the questionnaire items in the questionnaire entry section are items relating to a plurality of different fields that can be used as information by companies and organizations in different industries when the questionnaire information is obtained.

With this structure, it is possible to respond to questionnaire requests from many companies by issuing a magazine once. As the arrangement of the questionnaire items, various methods such as a method of dividing the questionnaire sheet for each company and a method of including answer examples in which a plurality of companies are interested in one questionnaire item can be adopted.

Further, the questionnaire distribution and collection method according to the present invention is a plurality of application forms for presents and / or applications for sweepstakes introduced in the magazine body, each application having different destinations printed. The process of creating a form, the process of creating a questionnaire form that has a questionnaire entry section for applicants who use the application form to enter information about themselves, and the creation of an address form in which the specified return address is printed. And the process of integrating the application form, the questionnaire form and the address form into the magazine body, and the address form of the sold magazine body as the front cover, and the application form from the magazine body returned with the address as the front side. And a step of removing the questionnaire form, a step of classifying the removed application form by destination, and a step of delivering the classified application form to each destination, Send Rihazusa the questionnaires to the request destination has requested the questionnaire and a questionnaire sent process.

If this method is adopted, the questionnaire respondents can return the magazine containing the application form and the questionnaire form, so that they can enjoy the merit that they can easily apply for a prize and the questionnaire can be answered comfortably. be able to. Therefore, the filling rate and the collection rate of the questionnaire are increased.
In addition, this method dramatically improves the collection rate of completed questionnaires without giving users (magazine purchasers and applicants for sweepstakes, etc.) special merits such as user registration and presents. be able to. In particular, if the completion of the questionnaire is a condition that makes the application of a prize or the like valid, the collection rate of the completed questionnaire will be further improved.

In addition, in this method, the prize prize or the present provider prepares the prize or the present offer, not the questionnaire conduct source, and therefore the questionnaire implementer spends the present money or takes time to select the present item. You don't have to. However, gifts may be provided in response to the questionnaire. In addition, as respondents to the questionnaire, rather than expecting a present by responding to the questionnaire, they can enjoy the benefits of products etc. by applying for a prize, etc., and the expectation in that aspect is high, and it is more comfortable to fill out the questionnaire I can do it well.

Further, by adopting the method of the present invention, readers can easily apply for prizes and presents, while the magazine publisher can increase sales of magazines. Moreover, since the application form and the questionnaire form are collectively delivered to the predetermined return destination, it is possible to efficiently process a large number of applications and questionnaire responses as compared with individual processing.

The method of distributing and collecting a questionnaire according to another invention includes a step of making an envelope in which the address of a predetermined return destination is printed, and a gift present and / or a prize introduced in the magazine body. Of multiple application forms for each application, each of which has a different address printed and placed in an envelope, and a questionnaire entry section for applicants using the application form to enter information about themselves To create a questionnaire sheet that has the following information, to integrate the envelope, application sheet, and questionnaire sheet into the magazine body, and to take out the application sheet and questionnaire sheet from the envelope that has been removed from the sold magazine body and returned. And the process of sorting the extracted application forms by destination, the process of delivering the classified application forms to each destination, and the extracted questionnaire. And a questionnaire sending step of sending the door paper in the request destination has requested the questionnaire.

When this method is adopted, the questionnaire respondents only need to put the questionnaire sheet together with the application sheet in an envelope and mail it. Therefore, it is possible to enjoy the merit that it is easy to apply for a prize, etc. be able to. Therefore, the filling rate and the collection rate of the questionnaire are increased. In addition, this method dramatically improves the collection rate of completed questionnaires without giving users (magazine purchasers and applicants for sweepstakes, etc.) special merits such as user registration and presents. be able to. In particular, if the completion of the questionnaire is a condition that makes the application of a prize or the like valid, the collection rate of the completed questionnaire will be further improved.

In addition, in this method, the prize giving and presents are provided by the prize giving source and the present providing source, not the questionnaire giving source, so the questionnaire giving source spends much time on presents and takes time to select present items. You don't have to. However, gifts may be provided in response to the questionnaire. In addition, as respondents to the questionnaire, rather than expecting a present by responding to the questionnaire, they can enjoy the benefits of products etc. by applying for a prize, etc., and the expectation in that aspect is high, and it is more comfortable to fill out the questionnaire I can do it well.

Further, by adopting the method of the present invention, readers can easily apply for prizes and presents, while as a magazine publisher, sales of magazines increase. Moreover, since the application form and the questionnaire form are collectively delivered to the predetermined return destination, it is possible to efficiently process a large number of applications and questionnaire responses as compared with individual processing.

Further, it is preferable that a step of searching for and removing a defective application sheet, which is an application sheet taken out from the envelope or the main body of the magazine and in which predetermined items are not entered, is further provided after the dividing step.

According to this method, it becomes easy to take out the defective application form for each destination, and it is possible to easily obtain the data of the ratio between the correctly described application form and the defective application form for each destination.

Further, it is preferable to further provide a step of converting the data in the collected questionnaire sheets into digital data before the questionnaire sheet sending step.

In this way, it becomes easy to store the questionnaire data and analyze the data, and to use the data earlier. The digitized data is delivered to the questionnaire request destination by transmission by communication, delivery after being installed in a storage medium, or the like.

Further, it is preferable that the application form is not treated as valid if the questionnaire is not filled with the predetermined items.

When this method is adopted, the questionnaire filling rate and the questionnaire collection rate are dramatically improved. In addition, as for the determination of validity or invalidity, a method of clearly indicating the questionnaire required items in advance and making a judgment by filling in or not filling in the questionnaire required items, a certain number of questionnaire items, or a certain rate or more There is a method and a method to judge whether all questionnaire items are filled in or not.

When the questionnaire item in the questionnaire form is requested by a plurality of companies or organizations, the questionnaire form is copied and the questionnaire form or a copy thereof is delivered to all the companies or organizations. preferable.

By adopting this method, it becomes possible to send the raw data filled in the questionnaire form to all the questionnaire request destinations. As a result, each questionnaire requesting party can analyze the questionnaire from his / her own viewpoint, and can use the questionnaire in various aspects by his / her own judgment.

In addition, an indication that no stamp is required is printed on the address sheet or envelope on which the address is printed, so that the questionnaire form and the application form can be returned to the address location without the stamp. Is preferred.

According to the present invention, since no postage stamp is required for returning the application form and the questionnaire form, the person who has completed the questionnaire, that is, the applicant for the prize or the like can feel free to pay the application form and the questionnaire form. You can return it. For this reason, the collection rate of questionnaire sheets is dramatically improved.

[0064]

DETAILED DESCRIPTION OF THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. Note that the questionnaire-equipped magazine 10 according to the first embodiment will be described first with reference to FIGS. 1 to 5.

As shown in FIGS. 1 and 2, the magazine 10 with a questionnaire includes an envelope 1 and a postcard 2 as an application form.
And a magazine body 3 and a questionnaire form 4, and the envelope 1
The postcard 2 and the questionnaire form 4 are bound in the same position of the magazine body 3. On each page of the magazine body 3, presents and prizes (quizzes) provided by each company are introduced. That is, the magazine 10 with a questionnaire according to the first embodiment is a so-called prize magazine.

The envelope 1, the postcard 2, and the questionnaire form 4 are
The same paper is attached to the binding mount 5. The questionnaire sheet 4 is formed integrally with the binding mount 5. The questionnaire form 4 includes a questionnaire entry section 4a in which questionnaire items and the like are printed, and precautions for filling in the questionnaire (in this embodiment, a caution statement that filling in the questionnaire makes it possible to apply for a prize or the like). It is composed of a procedure description portion 4b in which the entry procedure) and the like are described. Below the questionnaire entry section 4a, there is arranged a barcode requesting section, a publisher of the questionnaire-equipped magazine 10 in which the questionnaire form 4 is bound, a magazine name, a publication number, and the like as a barcode section 6. In the questionnaire entry section 4a, for example, address, name, age, gender, work place, whether or not to purchase a car, whether or not to purchase insurance, whether or not to acquire a house, whether or not to move to a house, and overseas travel A field is provided in which any one or more of the wishes and the like are entered.

The binding mount 5 is formed in a substantially L shape as shown in FIG. As shown in this FIG. 3, there is a binding line portion 11 to the magazine body 3 at approximately the center.
At the right, the front surface portion 12 of the envelope 1 which is the front surface, the back surface portion 13 of the envelope which is the back surface of the envelope 3, the lateral margin portion 14 and the lower margin portion 15 for forming the envelope 1 into a bag shape. And are formed.

In the first embodiment, the envelope 1 is formed before the binding mount 5 is bound in the magazine body 3. First, the envelope back surface portion 13 is folded to the back side (back side in the drawing) in FIG. 3 at the front and back folding line 16 shown by the alternate long and short dash line.
Then, the side margin portion 14 is further bent inward at the side margin portion 17 shown by the alternate long and short dash line. After that, the side margin portion 14 is attached to the back side of the envelope surface portion 12. After that, the lower margin portion 15 is bent to the back side in FIG. 3 at the portion of the lower margin line 18 indicated by the alternate long and short dash line, and attached to the envelope back surface portion 13.

The state in which the envelope 1 is completed and bound in the magazine body 3 is shown in FIGS. 1 and 2. Envelope 1
Can be easily separated from the binding mount 5 by using the envelope cut-off line 19 composed of perforations shown by the dotted line. The envelope 1 may be bound by the magazine body 3 in the state shown in FIG.

To the left of the binding line portion 11, there are a plurality of postcards 2, and a postcard group 21 which is a bundle of postcards 2 on which different destinations are respectively printed is arranged. An installation section 22, a postcard attachment section 23 indicated by hatching for sticking the upper end of the postcard group 21, and a cover sheet forming section 24 serving as a cover sheet for covering the entire postcard group 21 are provided.

Each postcard 2 is fixed to the binding mount 5 by gluing the upper end thereof and the postcard attaching portion 23. At the time of this gluing, the cover sheet forming section 24 is folded toward the front surface side (front side of the paper surface) in FIG.
It is folded to the front side by the second cover fold line 26, which is entirely indicated by a chain line.

After the front cover of the postcard group 21 is covered by the cover forming section 24, that is, in the state shown in FIGS. 1 and 2, binding to the magazine body 3 is performed. The purchaser of the magazine can easily separate the postcard group 21 with the questionnaire sheet 4 from the binding mount 5 by the postcard group cutting line 27 composed of perforations shown by the dotted line. A cut line 28 is provided between the questionnaire entry section 4a and the procedure description section 4b so that the questionnaire sheet 4 can be easily inserted into the envelope 1. That is, in this embodiment, the questionnaire entry section 4a also serves as a questionnaire sheet.

On the front surface of the envelope 1, an address 31 composed of the postal code, address, name, etc. of the magazine publisher, a bar code section 32 for representing the magazine publisher, the magazine name and the magazine publication number by a bar code, A cash-on-delivery display unit 33 indicating that the envelope 1 does not require a stamp is previously posted and installed.

As shown in FIG. 4, the postcard group 21 is composed of a plurality of prize postcard pieces 41. Sweepstakes postcard piece 4
1 is composed of a postcard section 42 which becomes a postcard 2 by being cut out, and a copy section 43 which becomes a refusal of application. In this embodiment, by cutting from the postcard cut line 27, a magazine-type prize entry book style in which the cover forming unit 24 serves as the cover is provided. Note that, in addition to the application for the prize, there may be a prize postcard piece 41 for applying for the present. That is, only sweepstakes, only presents,
It can be one of three types, a mixture of prizes and presents.

Each of the prize postcard pieces 41 is provided with a perforation line 51 formed of perforations at the upper part thereof. Above the cutout line 51, a backup section 43 is provided on which the quiz name, the quiz announcement method, the quiz announcement date, etc. are posted. In the postcard section 42 arranged below the cutoff line 51, an application destination (addressee) composed of addresses and names of quizzes and prizes, and a different address printed for each prize postcard piece 41. Column 52, answer description column 53 for writing answers such as quizzes, applicant information column 54 for writing applicant's address, name, occupation, telephone number, etc., and type of prize (open, closed, other) Prize type indication field 5
5, a deadline explicit field 56 in which the deadline is printed, and a bar code section 57 that shows in a bar code which month and month the magazine was bound in, where the quiz was, and the deadline. .

In the destination field 52, a stamp pasting section 58 is provided at the upper left.
Is provided, and it is clarified that a stamp is put out below the stamp, and it is clarified that the stamp is unnecessary in the stamp attaching section 58 if the envelope 1 is used. At the four corners of the answer description field 53, corner portions 53a painted in black triangles are formed, respectively, and are used for confirming the position of the answer at the time of OCR processing.

The prize type clarification column 55 indicates whether the prize is an open prize (a prize that does not assume the purchase of a product), a closed prize (a prize that assumes the purchase of a product), or any other item. In the column for distinguishing whether or not the background of the corresponding portion is blackened, and by making the character white, it is possible to distinguish what kind of prize.

The deadline indicated in the deadline indication field 56 is a predetermined period, for example, about one week earlier than the deadline for application by other means in consideration of the use of the envelope 1 and the subsequent sorting. However, if the deadline for using the envelope 1 can be slightly delayed compared to other applications, it is preferable that the deadline is the same as that for applications by other means.

To the left of the bar code section 57, a bar code start guide section 59 indicating that the bar code section 57 starts.
Is provided. The barcode section 57 is a section that is automatically read one after another by a barcode reader. Although the deadline date is also shown in the barcode of the barcode portion 57, the deadline date may not be displayed, and only the type of quiz (sweepstakes) and presents may be shown.

The magazine having the above structure, that is, the envelope 1
The process after issuing the magazine body 3 in which the postcard 2 and the questionnaire form 4 are bound will be described below with reference to FIG.

When the questionnaire-equipped magazine 10 is issued (step S1), the user purchases the magazine 10 at a bookstore or the like (step S2). A customer who has purchased the questionnaire magazine 10 grasps the contents of the presents and the prizes introduced in the magazine 10 and decides an object to be applied. After that, using the envelope cutting line 19, the envelope 1 is attached to the magazine body 3
At the same time, the postcard group cutting line 27 is used to separate the postcard group 21 from the magazine body 3 (step S3).

After that, the magazine purchaser writes predetermined information in the postcard section 42 of the predetermined prize postcard piece 41 and also writes information about himself / herself in accordance with the questionnaire items of the questionnaire entry section 4a of the questionnaire sheet 4 (step S4).
Next, the completed postcard section 42 is cut off from the cut line 51, and the questionnaire writing section 4a is cut out and placed in the envelope 1 (step S5). The envelope 1 is sealed and mailed as it is (step S6). At this time, the envelope 1 and the postcard 42
It is not necessary to attach a stamp to.

In this embodiment, since the magazine publisher is described as the address 31 of the envelope 1, the envelope 1 is mailed to the publisher of the magazine 10 with questionnaire. At this time, the address 31 may be a post office box, a name of an affiliated company, or a postcard sorting service company instead of the magazine company itself. In such a case, the post office box, affiliated company, or postcard sorting service company may be used. It will arrive.

The barcode portion 32 on the front surface of the delivered envelope 1 is read by the barcode reader (step S7). By this reading, data of which name of the magazine the application is applied to and when the magazine issued is stored in the server connected to the barcode reader (step S21), and the magazine name and The envelopes 1 are sorted by issue number (step S8). In addition,
The printing of the barcode 32 on the envelope 1 may not be performed, and data collection and automatic sorting of the envelope 1 may not be performed.
In this case, the envelope sorting itself in step S8 may be omitted.

The sorted envelopes 1 are opened, and the filled-in postcard part 42 and the questionnaire writing part 4a inside are taken out. The barcode part 57 printed on the surface of the postcard part 42 is read by the barcode reader (step S9), and the postcard part 42 is automatically sorted (step S10). The data of the number of applications for each magazine, each issue number, and each quiz is automatically stored in the server to which the barcode reader is connected by reading the barcode section 57 (step S22). The barcode part 5
7 may not be provided in the postcard section 42. In this case, the sorting of the postcard section 42 is performed by human eyes.

The sorted postcards 42 are collected for each quiz source (each prize source) and sent to the quiz source company or the like (step S11). This delivery can be done by mail or by direct delivery. After that, a lottery is conducted for each applicant (step S12), and the winners are published in the magazine 10 with a questionnaire issued thereafter (step S13). The names of only the applicants who have applied for the magazine 10 with this questionnaire are disclosed in the posting of the winners, and those who apply by other means and win the prize will only publish the number of winners. Is preferred.

The data stored in the server connected to the bar code reader is analyzed if necessary, and sent to each prize-winning source (quiz source) and present-providing source (step S23). When analyzing the data, each postcard section 4
The items in the applicant information column 54 of No. 2 may be input to the server and analyzed in association with the information in the barcode reader units 32 and 57.

From the envelope 1, the postcard section 42 and the questionnaire entry section 42 which also serves as a questionnaire sheet are taken out. The barcode portion 6 printed on the questionnaire entry portion 4a is read by the barcode reader (step 31). By reading the barcode section 6, the data of the number of collected questionnaires for each questionnaire request destination, each magazine, and each issue number is automatically saved in the server to which the barcode reader is connected (step S41). The barcode section 6 may not be provided on the questionnaire form 4.

The data entered (answered) in the questionnaire entry section 4a is manually converted into digital data (step S32), and the data is saved and, if necessary, transmitted to the requestee of the questionnaire by data communication (step S32). S42). On the other hand, the questionnaire entry unit 4a, which is a paper medium, is collected and sent to the questionnaire request destination (step S33).

The data relating to the questionnaire stored in the server connected to the bar code reader is analyzed as necessary and sent to the questionnaire request destination. In the data analysis, the bar code reader units 32 and 57 are used.
It is preferable to analyze it in association with the information in step S32 or the data digitized in step S32.

Next, a magazine 60 with a questionnaire according to the second embodiment of the present invention will be described with reference to FIGS. 6 to 9. This questionnaire-equipped magazine 60 is also a prize magazine as in the first embodiment. The same parts and functions as those of the questionnaire-equipped magazine 10 of the first embodiment are designated by the same reference numerals, and are omitted or simplified.

The magazine 60 with a questionnaire serves as an envelope, and the magazine 60 can be mailed to the address 31 as it is without the need for a stamp after entering predetermined items. The postcard group 21 is bound in a cover body 64 in which three main parts of a magazine cover 61, a binding portion 62, and a back cover 63 are integrally formed.

The product name (trademark name) of the questionnaire magazine 60 is displayed on the front surface of the cover 61. Cover 61
A questionnaire writing section 4a and a procedure description section 4b are provided on the back surface of the. That is, the cover sheet 61 also serves as the questionnaire sheet 4. On the outer surface of the back cover 63, a predetermined address 31, a bar code section 32, and a cash on delivery display section 33 are printed. At the front end of the back cover 63, a folded-back portion 66 having a margin portion 65 formed at three end portions is provided.

The questionnaire-equipped magazines 60 are arranged in the store in the state shown in FIGS. The magazine purchaser reads the application points, problems, etc. described in the copy section 43 of each prize postcard piece 41 and the back side section thereof, and the postcard section 4 of the item to be applied.
Fill in 2 with the required information. After that, the folded-back portion 66 is developed (expanded), and the paste margin portion 65 is attached onto the cover sheet 61 so as to cover the lower end of the postcard group 21. This state is shown in FIG. In the completed state, the envelope 1 has a plurality of postcards 42, which are postcards. Note that in FIG. 9, the illustration of the internal postcard group 21 is omitted.

The glue margin 66 is provided with a sticker so that it is not stuck in a normal state, and when the sticker part 66 is made into an envelope, the sticker is peeled off and stuck to the cover 61. Further, in the second embodiment, the style is based on the premise that there may be a prize postcard piece 41 that has not been entered.

The questionnaire sheet 4 is not only the inner surface (back side) of the cover sheet 61 but also the inner surface of the back cover sheet 63 and each of the cover sheets 6 is.
It may be provided in a portion other than 1, 63. Also, both covers 6
1, 63, or one or a plurality of postcards 21 may be used as the questionnaire sheet. Further, both sides of the questionnaire form may be assigned as the questionnaires of the two questionnaire request destinations.

The magazine 60 with a questionnaire has a form of binding the upper side and the lower side, but it is sold in a state where one side of the left and right is bound, and after filling in a questionnaire etc., the other side is pasted. It may be closed on both sides. Further, the postcard group 21 can be entirely covered by providing the folded-back portions 66 not only at one end but also at the front end and both sides of the back cover 63. Alternatively, only the right side or the left side shown in FIG. 9 may be opened as shown in FIG. 9, and all other parts may be closed.

The address 31 and the like may be printed on the inner surface of the front cover 61 or the inner surface of the back cover 63 instead of being printed on the outer surface of the back cover 63. In such a case, the front cover 61 and the back cover 63 are turned upside down to form the address portion of the envelope 1, and in the sale state, the questionnaire sheet 4 may be the back surface of the questionnaire-equipped magazine 60.

The purchaser of the questionnaire-equipped magazines 10, 60 can confirm the contents of the present or the prize only by the items described in the copy section 43. However, if you want to get a detailed explanation if necessary, check each page in the magazine with questionnaire 10,60. In the magazines with a questionnaire 10 and 60 according to the first and second embodiments, the prize postcard piece 41 is not provided with the copy part 43 or the cutting line 51, and the postcard part 42 is configured only to form the prize postcard piece 41. May be. In addition, the magazine 10 with a questionnaire according to the first embodiment
Now, instead of putting only the filled-out postcard part 42 in the envelope 1, it is possible to put all postcards (= postcard part 42) including the unfilled postcard part 42 in the envelope 1 and apply. Also good.

Next, the questionnaire-equipped magazine 70 according to the third embodiment will be described with reference to FIG. The questionnaire-equipped magazine 70 is also a prize magazine as in the first and second embodiments. The same parts and functions as those of the magazine 10 with a questionnaire according to the first embodiment are designated by the same reference numerals, and the description thereof will be omitted or simplified.

This magazine 70 with a questionnaire includes a completed envelope 1 in a bag binding portion 71 which is a page bound in a bag, and a group of postcards 21 arranged in a magazine style (the same configuration as that of the first embodiment). An envelope 1, a postcard 2, and a questionnaire sheet 4 are bound in the magazine body 3 in such a manner that a prize postcard piece 41) and the questionnaire sheet 4 are inserted and the opening 73 is closed by the cover 72. The application method and subsequent processing performed by the purchaser of the magazine 70 with a questionnaire are the same as those in the first and second embodiments.

It should be noted that the envelope 1, the questionnaire sheet 4, and the magazine-style postcard group 21 are inserted into the magazine body 3 without providing the bag binding portion 71, and a rubber band or the like is provided so as to surround the magazine 70 with a questionnaire. Attach to 70, Envelope 1
These may be integrated so that they do not fall out of the questionnaire-equipped magazine 70.

Next, a magazine with questionnaire 80 according to the fourth embodiment will be described with reference to FIG. This questionnaire-equipped magazine 80 is also a prize magazine as in the first to third embodiments. The same parts and functions as those of the questionnaire-equipped magazine 10 of the first embodiment are designated by the same reference numerals, and the description thereof will be omitted or simplified.

This magazine 80 with a questionnaire includes an envelope page 81 in which the envelope 1 is formed, and a plurality of prize postcard pieces 4.
1 has a postcard page 82 that is formed so as to be cut out, and a questionnaire page (not shown) that serves as a questionnaire sheet. In this embodiment, the envelope page 81 and the postcard page 82 are integrated into one sheet of paper, but the respective pages may be bound to different positions of the magazine body 3. Further, although the questionnaire page is arranged at a position different from the envelope page 81 and the postcard page 82, the respective pages 81 and 8 are arranged.
The questionnaire items may be included in part of 2.

The envelope page 81 is separated from the magazine body 3 by using the first cut line 83 having perforations shown by the dotted line provided on the envelope page 81. After that, the expanded shape of the envelope 1 is obtained by using the second perforation line 84 shown by the dotted line formed of the perforations formed in the separated envelope page 81. Next, the bag-shaped envelope 1 is formed by bending at the portion indicated by the alternate long and short dash line in FIG. 11 and gluing it using the side margin portion 14 and the lower margin portion 15 indicated by the diagonal lines. The envelope back surface portion 13 shown in the first embodiment has the end portions overlapped with each other, and the envelope back surface portion 13 as a whole.
Is formed from the two back surface constituting pieces 13a and 13b.

Check the contents of the presents and sweepstakes published in the magazine with a questionnaire 80, which is a sweepstakes magazine,
The prize postcard piece 41 (Fig. 11) described in the prize you want to apply
3 are shown). Postcard 42 describes predetermined items. After that, a perforated cut line 85 formed of perforations in the postcard page 82 bound in the magazine 80 with the application paper (in the example of FIG. 9, one vertical line and two horizontal lines).
The postcard section 42 described by using is separated. It should be noted that the postcard section 42 may be separated and then the necessary items may be entered. In addition, information about the user is entered on the questionnaire page and separated from the magazine body 3 by a perforation line composed of perforations.

The postcard section 42 and the questionnaire sheet, which are separated and become postcards in which predetermined items are entered, are put in the envelope 1 formed from the envelope page 81 in a state where no stamp is attached and mailed without a stamp. . The subsequent processing is the same as that of the first to third embodiments. It should be noted that the envelope 1 that has already been made without providing the page 81 for envelopes
May be bound at the same position as the postcard page 82 and on the opposite side of the spread, or may be bound at another page. Further, the already-made envelope 1 may be inserted not in the binding form but in the sandwiching form in the magazine body 3 or the bag binding part 71 as shown in FIG.

Next, a magazine 90 with a questionnaire according to the fifth embodiment will be described with reference to FIG. This questionnaire-equipped magazine 90 is also a prize magazine as in the first to fourth embodiments. The same parts and functions as those of the questionnaire-equipped magazine 10 of the first embodiment are designated by the same reference numerals, and the description thereof will be omitted or simplified.

The point that this magazine 90 with a questionnaire differs from the other magazines 60, 70, 80 with a questionnaire is that
As shown in FIG. 12, the envelope 1, the postcards 2, and the questionnaire paper 4 are joined together in a bellows shape.

The envelope 1 is used separately from the postcard 2 and the questionnaire sheet 4 side from the portion of the first folding line 91. When separated, the envelope has the same shape as the normal envelope 1. The prize postcard pieces 41 are joined at each folding line 92 and separated at that portion. The questionnaire sheet 4 is joined to the prize postcard piece 41 by a folding line 92 and is separated from the magazine body 3 by a separating line 93.
It is connected so that it can be separated from. First folding line 9
1, the folding lines 92 and the separating lines 93 are preferably perforated.

The postcard section 42 and the questionnaire sheet 4 are filled with predetermined items and separated, and are put in the envelope 1 as they are without a stamp. Subsequent processing is the first to the fourth
This is the same as the embodiment. Note that the envelope 1 is not joined to the prize postcard piece 41, and only the envelope 1 is separately provided on the binding mount 5 as in the first embodiment, or the bag binding portion 71 is provided as in the third embodiment. It may be inserted therein or inserted into the magazine body 3 by using a rubber band.

Next, a magazine 100 with a questionnaire relating to the sixth embodiment will be described with reference to FIG. The questionnaire-equipped magazine 100 is also a prize magazine as in the first to fifth embodiments. The same parts and functions as those of the questionnaire-equipped magazine 10 of the first embodiment are designated by the same reference numerals, and the description thereof will be omitted or simplified.

This magazine 100 with a questionnaire has an envelope 1
The book itself is bound in the main body 3 of the magazine, and the prize magazine section 103 in which the postcard group 21 is sandwiched between the cover 101 and the back cover 102 which also serves as the questionnaire sheet 4 is inserted into the envelope 1 of the magazine 1. Will be sold in the ready state. The magazine purchaser cuts the envelope 1 from the cut line 104. The internal prize magazine section 103 (the postcard setting section 22 and the cover sheet forming section 2 in the first embodiment)
(Corresponding to the postcard group 21 with 4), and write the necessary items in the postcard part 42 of the predetermined prize postcard piece 41 from among them, and write the predetermined items in the questionnaire writing part 4a on the back surface (inner surface) of the back cover 102, Put in envelope 1. Alternatively, the written postcard part 42 and the questionnaire writing part 4a may be separated and only those parts may be put in the envelope 1. The subsequent processing is the same as in the other embodiments.

Next, a magazine 110 with a questionnaire according to the seventh embodiment of the present invention will be described with reference to FIG.
This questionnaire magazine 110 is also a prize magazine as in the first to sixth embodiments. The same parts and functions as those of the questionnaire-equipped magazine 10 of the first embodiment are designated by the same reference numerals, and the description thereof will be omitted or simplified.

In the magazine 110 with questionnaire, the upper end of each prize postcard piece 41 is glued, and the postcard group 21 whose questionnaire sheet 4 is the page contacting the mount page 111 is fixed to the mount page 111, and the entire surface thereof is fixed. Envelope surface page 11 with the surface of envelope 1 printed to cover
2 is bent from the bending line 113 as shown by an arrow A in FIG.

[0116] The purchaser of the magazine is the magazine 1 with this questionnaire.
Read the contents of the presents and sweepstakes described on the other 10 pages and decide the presents you want to apply. After that, the envelope front page 112 is expanded as shown in FIG. 14 to separate the postcard group 21. In addition, questionnaire 4
The state of being fixed to the mount page 111 is maintained. In that state, write the answers to the questionnaire items.

Only the prize postcard piece 41 to be applied is extracted from the disassembled postcard group 21 and predetermined items are entered in the postcard section 42. The postcard group 21 shown in FIG. A postcard section 42 which is a postcard is placed. Then, the envelope front page 112 is bent in the direction of arrow A to cover the return postcard portion 42.

At this time, the paste margin portion 11 formed on the three sides
The backing page 111 and the envelope front page 112 are glued only by peeling off the sticker attached to the sheet No. 3, exposing the glue portion on the surface, placing the pasting sheet on the backing page 111 and pressing it.
After that, the mount page 111 is separated from the magazine body 3 by using the cut line 114, whereby the envelope 1 is completed.
The processing after mailing the postcard section 42 and the envelope 1 containing the questionnaire paper 4 is similar to that of the other embodiments. In addition,
Before creating the envelope shape, the mount page 111 and the like may be separated from the magazine body 3 from the cut line 114.

Next, the magazine with questionnaire 120 according to the eighth embodiment will be described with reference to FIGS. 15 and 16. The questionnaire-equipped magazine 120 is also a prize magazine as in the first to seventh embodiments. The first
The same parts and functions as those of the questionnaire-equipped magazine 10 of the embodiment are designated by the same reference numerals, and the description thereof will be omitted or simplified.

In this magazine 120 with a questionnaire, a cover 101 of a magazine-style prize magazine section 103A (having substantially the same structure as the above prize magazine section 103) in which a plurality of prize postcard pieces 41 are bound is used as the address surface of the envelope 1. It is used together with the questionnaire form 4. As shown in FIG. 16, the left end side of each prize postcard piece 41 is glued, and when it is cut out from the magazine body 3 in the state shown in FIG. 15 using the cutting line 121, it becomes a book style as shown in FIG. . That is, as shown in FIG. 15, in the state where the magazine main body 3 is bound, the left side and the right side are both bound, and the prize writing postcard piece 41 and the questionnaire writing section 4a of the questionnaire sheet 4 from the top and bottom direction of FIG. (Inner surface side of cover sheet 101) can be slightly seen.

The purchaser of the magazine separates the prize magazine section 103A from the magazine body 3 by using the cutting line 121.
And the postcard section 4 in which the quizzes you want to apply are posted
2 or fill in the questionnaire in the questionnaire entry section 4a. After that, the sheet pasted on the pasting margin portion 122 is peeled off, and the front cover 101 and the back cover 102 are adhered at the right end side thereof. This makes it almost impossible for a third party to look at the prize postcard piece 41. In this state, post it as is without attaching stamps.

As described above, in the magazine 120 with a questionnaire, the questionnaire entry section 4a is provided on the inside of the cover 101.
Is provided. The questionnaire entry section 4a, like the questionnaire entry section of the other embodiments, is, for example,
There is a column for entering one or more of whether you want to purchase a car, whether you want to join insurance, whether you want to buy a house, whether you want to move to another house, and whether you want to travel abroad. Further, items such as address, name, age, gender, work place, subscribed magazine, subscribed newspaper, etc. are provided as appropriate. In addition, in the magazine 120 with a questionnaire, the prize postcard piece 41 not filled in is also mailed together with the completed one. However, the postcard section 42 that has not been filled in may be clipped in the opposite direction so that only the filled-in postcard section 42 is returned to the addressee (in this embodiment, A magazine company, as in the other forms).

Each of the above-described embodiments is an example of a preferred embodiment of the present invention, but various modifications can be made without departing from the gist of the present invention. For example, in each of the above-mentioned embodiments, magazines with questionnaires 10, 60, 70, 8
Although 0, 90, 100, 110, 120 are prize magazines, they may be other magazines such as manga and information magazines. The present invention can be applied as long as a plurality of prizes and presents are provided by different persons and the ones to which the applicants are applied are different from each other in a magazine.

Further, in each of the above-mentioned embodiments, the questionnaire sheet 4 is set to be one page of a magazine, a part of one page, and also serves as the front and back covers of a prize magazine. A plurality of sheets may be provided, and the questionnaire item of the questionnaire request destination may be printed for each questionnaire form 4. Also, one sheet of questionnaire sheet 4 is for questionnaire requester A, and the back is questionnaire requester B
It is also good for use. Furthermore, the items of the questionnaire are items that multiple survey requesters are interested in (items for which you want to obtain information).
It is also possible to deal with a plurality of questionnaire request destinations.

Further, although it has been configured that the application for the prize or the like can be made by filling in the questionnaire filling section 4a, such a limitation may be omitted. That is,
To judge whether the application is valid or invalid, specify the questionnaire required items in advance and judge by filling in the questionnaire required items or not filled in, and judge by a certain number or a certain rate or more of the questionnaire items. Although there is a method, a method of making a judgment based on whether or not all the questionnaire items are filled, there is no need to adopt them at all. Also, depending on how you fill out the questionnaire,
In particular, the product is not presented as a gift (the fact that the answer to the questionnaire is provided is not included in the magazine), but the benefit of giving a gift etc. is given even when filling out the questionnaire. May be.

Furthermore, when there are a plurality of questionnaire request destinations,
Copy (copy) completed questionnaire form 4 as the original
However, it is preferable to deliver the original or a copy to all relevant questionnaire requesters. Further, it is preferable that the digital data is also delivered (delivered) to all the related questionnaire request destinations.

Further, in each of the above-described embodiments, the magazine has the postcard section 42 which is a postcard, but it may be a simple application paper format instead of the postcard format. It is preferable that the postcard 42 be formed by simply applying a stamp even when the envelope 1 is not used. If the application form is used instead of the postcard section 42, F
It is preferable that the fax number is clearly indicated so that you can apply even at AX.

Furthermore, in each of the above-mentioned embodiments, the object of application is a prize or a present, but
The prizes and presents include not only products but also services (services). In addition to offering prizes and gifts in a narrow sense, you can purchase expensive things at low prices, priority purchase benefits such as plays, etc.
It can be applied to various benefits and other benefits. Therefore, in the present specification, these are included in the prize and the present offer. In addition, although the quiz format was shown as the method of application, various methods such as a simple application method that does not require a quiz or the condition that a predetermined sticker is attached after purchasing a product (closed prize style) Can be adopted.

Further, in the magazine 60 with a questionnaire of the second embodiment, the address 31 is printed on the outer surface side of the back cover 63, but the address 31 is not printed on a part of each cover 61, 63. Print on another page, cut all the outer pages from that page, and print the address on that page 3
1 may be placed on the front surface, or the entire page may be folded back so that the page on which the address 31 is printed is placed on the front surface and then mailed.

Further, in each of the above-described embodiments, the so-called stamp-free envelope 1 or magazine in which the cash-on-delivery display portion 33 is provided in the address description portion of the envelope 1 or magazine is used. It may be configured as a magazine or a magazine, and the applicants of the prize may purchase and attach the stamp. Also, as a postcard,
It may be a so-called cash on delivery postcard that does not require the stamp attaching section 61 in the postcard section 42.

[0131]

According to the present invention, it is possible to increase the collection rate of completed questionnaires to several times to several tens of times as compared with the conventional one, without giving the user special advantages such as user registration and provision of presents. You can get magazines with questionnaires and how to distribute and collect questionnaires.

[Brief description of drawings]

FIG. 1 is a front view of a magazine with a questionnaire according to a first embodiment of the present invention in an open state.

FIG. 2 is a perspective view of the magazine with questionnaire shown in FIG. 1 in an open state.

FIG. 3 is a development view of a binding mount used in the magazine with a questionnaire shown in FIG.

FIG. 4 is a diagram showing a group of postcards embedded in the magazine with a questionnaire shown in FIG.

5 is a diagram showing a processing flow from the publication of the questionnaire-equipped magazine shown in FIG. 1 to the publication of the prize-winner in the magazine.

FIG. 6 is a perspective view of a magazine with a questionnaire according to a second embodiment of the present invention in a closed state.

FIG. 7 is a perspective view of a magazine with a questionnaire according to a second embodiment of the present invention in a state of being applied for a prize or the like.

FIG. 8 is a diagram showing only a cover body used in a questionnaire magazine according to a second embodiment of the present invention, which is a perspective view in a sale state.

FIG. 9 is a view showing only a cover body used in a questionnaire magazine according to a second embodiment of the present invention, and is a perspective view in an applied state.

FIG. 10 is a perspective view showing an opened state of the magazine with questionnaire according to the third embodiment of the present invention, and is a view showing an envelope, a postcard group, and a questionnaire sheet put in a bag binding part.

FIG. 11 is a front view of an opened state of a magazine with a questionnaire according to a fourth embodiment of the present invention.

FIG. 12 is a diagram of an opened state of a magazine with a questionnaire according to a fifth embodiment of the present invention, which is viewed obliquely from above.

FIG. 13 is a perspective view of the magazine with questionnaire according to the sixth embodiment of the present invention in an open state as seen from the front side, and is a view showing a prize magazine section to be put in an envelope.

FIG. 14 is an exploded perspective view of the magazine with questionnaire according to the seventh embodiment of the present invention in an open state.

FIG. 15 is a perspective view showing an opened state of the magazine with a questionnaire according to the eighth embodiment of the present invention.

FIG. 16 is a perspective view showing a prize magazine section (a group of postcards with address in a magazine format) cut out from a magazine with a questionnaire according to an eighth embodiment of the present invention.

[Explanation of symbols]

1 Envelope 2 Postcard 3 Magazine Body 4 Questionnaire Form 4a Questionnaire Entry Section 4b Guideline Section 5 Binding Mount 10 Magazine with Questionnaire 31 Address 32 Barcode Section 33 Cash on Delivery Display Section 41 Postcard Section (Postcard) 43 Postcard 58 Stamp Pasting section 60, 70, 80, 90, 100, 110, 120 Magazine with questionnaire

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Michiko Saito             1-6-1, Jingumae, Shibuya-ku, Tokyo Limited             Company Ebisu Marunouchi F-term (reference) 2C005 HA24 JA09 JA10 KB02 LA24

Claims (23)

[Claims] 1. A magazine in which the address, name, etc. of the magazine publisher are printed on the front cover or a part of the back cover of the magazine body as an address, and the present and / or the prize are introduced in the magazine. A plurality of application forms for the application of the above, each of which has a different address printed, and a questionnaire form having a questionnaire entry section for applicants using the above application forms to enter information about themselves. A questionnaire sheet which is a separate sheet from each application sheet is provided inside, and by arranging the address section on the surface, it is possible to mail to the addressee with the application sheet and the questionnaire sheet. A magazine with a characteristic questionnaire. 2. The part of the cover, which is opposite to the binding side of the magazine, is lengthened, and the lengthened part can be folded and mailed with the pages inside the magazine sandwiched. The magazine with a questionnaire according to claim 1, characterized in that. 3. A magazine in which a designated return address is printed on a part thereof, which is a plurality of postcards for presenting and / or applying for sweepstakes introduced in the magazine. A postcard that has different addresses printed on it and requires stamps, and a questionnaire sheet for applicants who use the application form to enter information about themselves. With the questionnaire form in the main body of the magazine, the addressee part of the return address is placed on a predetermined page in the magazine, and the postcards are not attached with a stamp and are inside, and the addressee part is A magazine with a questionnaire characterized by being arranged on the surface so that it can be mailed to the above-mentioned return destination together with the above-mentioned questionnaire form. 4. The questionnaire sheet is a sheet on which the address portion is described, and the questionnaire entry portion is on the back side of the surface on which the address portion is described. Magazine with a questionnaire. 5. The magazine with a questionnaire according to claim 1, 2 or 3, wherein the questionnaire cover sheet is used as a back cover sheet that is placed on the back side when returned. 6. An envelope in which an address of a predetermined return destination is printed, a magazine body, and a plurality of application forms for presenting and / or applying for a prize introduced in the magazine body. A questionnaire form having an application form for printing different addresses and putting them in the envelope, and a questionnaire entry section for applicants using the application form to enter information about themselves, and the envelope together with the application form And a questionnaire sheet to be sent in the form of a questionnaire, wherein the envelope, the application sheet and the questionnaire sheet are integrated into the magazine body. 7. The envelope according to claim 6, wherein the address of the envelope is an issuer of the magazine or an address associated with the issuer, and the envelope is a postage-free envelope in which the recipient pays the fee. Magazine with questionnaire. 8. The magazine with a questionnaire according to claim 7, wherein the application form is a postcard requiring a stamp. 9. The plurality of application forms can be cut into the main body of the magazine and can be bound in a magazine form, and one of the front and back covers of the cut-out magazine form application sheets also serves as the questionnaire form. The questionnaire-equipped magazine according to claim 6, 7, or 8. 10. An envelope in which an address of a magazine publisher is printed, a magazine body, and a postcard which serves as a plurality of application forms for providing presents and / or applying for sweepstakes introduced in the magazine. A postcard that requires a stamp with different addresses printed on it, and a questionnaire form for applicants using the application form to enter information about themselves. By including the questionnaire sheet which becomes a condition to treat the application form returned in the envelope by returning it in the envelope, the envelope,
A magazine with a questionnaire, characterized in that the postcard and the questionnaire form are bound in the magazine body. 11. The magazine body is a magazine that introduces presents and prizes, and at least the recruitment method and deadline for those presents are introduced together with the introduction of various presents and prizes. A magazine with a questionnaire according to any one of 1 to 10. 12. The plurality of application forms and the questionnaire form are grouped into a magazine form having a binding part at one end, and the binding part or its vicinity is bound in the magazine body. A magazine with a questionnaire according to any one of 6 to 11. 13. A binding part is provided at least at two ends of the plurality of application papers arranged in a stack, and one binding part or the vicinity thereof is bound in the magazine body, and the application papers are separated from the binding part. 12. The magazine with a questionnaire according to claim 6, wherein the plurality of application forms and the questionnaire form are integrated by the other binding section. 14. The magazine according to claim 1, wherein only one questionnaire is incorporated into the magazine body.
A magazine with a questionnaire according to any one of 3 above. 15. The method according to claim 1, wherein giving a benefit such as a gift to a person who fills in the questionnaire and returns the questionnaire is not described in any of the magazine bodies. A magazine with a questionnaire according to any one of. 16. The questionnaire item in the questionnaire entry section is a company of a different industry when the questionnaire information is obtained,
An item relating to a plurality of different fields that can be used as information by an organization, respectively.
A magazine with a questionnaire according to any one of. [Claim 17] A process of creating a plurality of application forms for presenting and / or applying for a prize, which are introduced in the main body of a magazine, each of which has different destinations printed thereon, and the above-mentioned application form. Applicants using the process of creating a questionnaire form with a questionnaire entry section for entering information about themselves, the process of creating an address form in which the address of the prescribed return destination is printed, the above application form and the above Integrating the questionnaire form and the address form into the magazine body, and using the address form of the sold magazine body as the front cover and the magazine body returned with the above address as the front side The process of removing the questionnaire form, the process of dividing the removed application form by destination, and the process of delivering the classified application form to each destination. , Distribution and recovery method of the questionnaire, characterized in that it comprises a questionnaire sending step of sending the questionnaire detached request-destination that requested questionnaire, the. 18. A plurality of application forms for creating an envelope on which a predetermined return address is printed, and for presenting and / or applying for a prize introduced in the magazine body, Creating an application form for printing different addresses and putting it in the envelope; creating a questionnaire form with a questionnaire entry section for applicants using the application form to enter information about themselves, Integrating the envelope, the application form and the questionnaire form into the magazine body, and removing the application form and the questionnaire form from the envelope that has been removed and returned from the sold magazine body, The process of sorting the extracted application forms according to their destinations, the process of delivering the classified application forms to the destinations, and A method of distributing and collecting a questionnaire, comprising: a questionnaire sheet sending step of sending the questionnaire sheet to a requesting party for the questionnaire. 19. The method further comprising a step of searching for and removing a defective application sheet that is taken out from the envelope or the magazine body and has no predetermined items, etc., after the sorting step. The method for distributing and collecting the questionnaire according to claim 17 or 18. 20. The method according to claim 17, further comprising the step of converting the data in the collected questionnaire sheets into digital data before the questionnaire sheet sending step.
Method of distributing and collecting the questionnaire described in 18 or 19. 21. The application form is not treated as valid unless predetermined items are entered in the questionnaire entry section. Questionnaire distribution and collection method. 22. When the questionnaire items in the questionnaire form are requested by a plurality of companies or organizations, the questionnaire form is copied and the questionnaire form or a copy thereof is sent to all the companies or organizations. A delivery method according to claim 17, wherein the delivery is performed.
The method for distributing and collecting the questionnaire according to any one of 1. 23. An address sheet or envelope on which the address has been printed is printed with an indication that no stamp is required, and the questionnaire form and the application form are returned to the address location without stamp. The method according to claim 17, wherein
The method for distributing and collecting the questionnaire described in any one of 2.