JPH08104081A - Sales promotion tool - Google Patents

Abstract

PURPOSE: To make carry out the sales promotion of commodity and increase the customers, and increase the recovery rate of questionnaires, by a method wherein a large number of postal cards are made into a pamphlet wherein they are bound under a state separatable one by one and names of commodities of coupon tickets/answer column of the questionnaires of different makers are mentioned on the face of the postal cards each. CONSTITUTION: An address 1 of a provider of a coupon ticket, an entry column 2 of a name and an address of a claimant of the coupon ticket an entry column 3 of a number of claiming sheets, a name of the commodity selecting column 4 and a propaganda part 5 of an intermediate user such as an insurance company are constituted on the surface. Then a postal card 8 with various perforated lines 7 on the rear of which an answer column 6 of a questionnaire is printed under a state wherein providers are different from each other respectively is constituted. Then those postal cards 8 are made into a pamphlet body 10 by binding them by a binding member 9.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion tool used by manufacturers, retailers, insurance companies, etc. for sales promotion and questionnaire collection promotion.

[0002]

2. Description of the Related Art Conventionally, coupons (discounted purchase coupons for purchasers) that have been used by retailers and manufacturers to mobilize consumers or gather topicality are widely known.

[0003]

The coupons described in the above prior art are used as follows. That is, a retail store or a maker imprints a coupon of a specific product on a newspaper and uses it for discount sale to a customer who has brought the coupon.

Since the coupon ticket is used as described above, it is not possible to obtain a questionnaire about products or the like.

The present invention aims to increase the number of customers, promote sales of products,
The purpose is to provide a new sales promotion tool that is useful for increasing the collection (response) rate of questionnaires.

[0006]

In order to achieve the above-mentioned object, the sales promotion tool according to the present invention is a booklet in which a large number of postcards are bound in a state in which they can be cut off one by one. On the postcard, the address of the coupon coupon provider of a different manufacturer, the product name selection field of the product provided by the coupon coupon provider, the entry field of the coupon requester's name and address, and the questionnaire response field are written. is there.

[0007]

The sales promotion tool according to the present invention is used in the following manner, for example. That is, the manufacturer of the sales promotion tool according to the present invention recognizes from the manufacturer and the retailer the address of the coupon ticket provider indicated on each postcard and the approval (acknowledgement) of the selected product name of the product provided by the coupon ticket provider. After obtaining these, the address of the coupon ticket provider, the selected product name, the entry field of the coupon ticket requester's name, address, etc., the questionnaire response field, the commercial, etc. are written (printed) at the designated places on each postcard. By doing so, the postcards for exclusive use of coupon ticket providers (hereinafter referred to as sponsors) of different manufacturers are obtained, and at the same time, a large number of different postcards for exclusive use by these sponsors are bound together in a separable state and bound into a booklet And deliver this booklet to intermediate users such as sponsors and insurance companies (paid or free).

[0008] The sponsor or the intermediate user distributes the booklet to the final user (consumer) as a gift, a gift, etc. (whether paid or free).

[0009] The end user (consumer) selects a product that he or she needs from the product name selection field, checks the selection field, separates the checked postcard from the booklet, and separates it. In the postcard, enter the name, address, etc. of yourself (family members, etc.) in the boxes for entering the name, address, etc. of the requester of the coupon ticket, answer the questionnaire, and post it in the post.

The coupon user who receives the mailed postcard, such as a maker or an insurance company, corresponds to the product (there may be a plurality) selected (checked) by the final user (consumer). Mail the coupon to the coupon requester (consumer) (other means possible).

The final user (consumer) who has obtained the coupon ticket brings the coupon ticket to a retail store and purchases the product designated by the coupon ticket at a discounted price.

[0012] The retail store liquidates the coupons collected by selling the products with the sponsor.

[0013]

EFFECTS OF THE INVENTION The sales promotion tool according to the present invention is a booklet in which a large number of postcards are bound in such a manner that they can be separated one by one. The address, the product name selection field of the product provided by the coupon provider, the field for entering the name, address, etc. of the coupon requester, and the questionnaire response field are written, so it is used as described in the above action. By doing so, it is possible to increase the amount of products delivered by manufacturers and increase the collection (response) rate of questionnaires, increase the number of consumers in retail stores and increase sales, and It enables low-priced purchases, increases the advertising effect and performance of intermediate users such as insurance companies, and increases the number of customers, sales promotion of products, polls In which excellent effects that fully achieves the intended object of providing a recovery (answer) ratio new promotional tools to help up like.

[0014]

[Example] In the example shown in the figure, the address 1 of the coupon provider, the column 2 for entering the name and address of the coupon requester, the column 3 for requesting the number of products, the product name selection column 4 for the product, and the insurance company intermediate A postcard 8 with multiple cut-off lines 7 printed with the coupon portion 5 on the front side of the user and the questionnaire response field 6 on the back side is formed by different types of coupon providers, and these postcards 8 are spelled in. The booklet 10 is bound by the member 9.

When the present invention is carried out, the name / address etc. entry field 2 of the coupon requester, the claim number entry line 3,
It is also possible to print the product name selection field 4 of the product and the advertising part 5 of the intermediate user such as an insurance company on the back side, and the questionnaire response field 6 on the front side, and to widen the advertising part 5 of the intermediate user such as the insurance company. For this reason, a cover may be attached to the booklet 10 and advertising letters or information may be written on it.

[Brief description of drawings]

FIG. 1 is an overall perspective view showing an embodiment of the present invention.

FIG. 2 is a rear view of the same.

[Explanation of symbols]

 1 Address to the coupon ticket provider 2 Entry field for the name and address of the coupon requester 3 Entry field for the invoiced sheet 4 Product name selection field 5 Advertisement section 6 Questionnaire response field 7 Cutoff line 8 Postcard 9 Spelling member 10 Booklet

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Claims (1)

[Claims] 1. A booklet in which a large number of postcards are bound together so that they can be separated one by one, and each postcard is provided with the address of a different manufacturer's coupon ticket provider and the coupon ticket provider. A sales promotion tool characterized in that a product name selection field of a product to be executed, a field for entering a coupon requester's name, address, etc., and a questionnaire response field are described.