JP2003179897A - Index-information generating apparatus, content presenting apparatus, and contents presenting system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a broadcasting system in which a content user can select CMs that a user wants and select the utility charge of pay contents. <P>SOLUTION: The operating flowchart of the content presentation system of this invention includes: a step S111 of presenting sub-content index- information by a sub-content index-information presenting unit; a step S112 of selecting in advance the sub-content desiring of viewing by a user referencing the sub-content index-information; and a step S117 of viewing only the selected sub-content. Thus, the viewer can select a CM broadcast desired for viewing, a discounted utility charge is billed to the viewer, and the viewer can select the utility charge of the pay broadcast program. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to presentation of contents by voice or display, and more particularly to a technique of presenting CM in a presentation time zone of program contents.

[0002]

2. Description of the Related Art Currently, privately-owned television broadcasting mainly produces a broadcast program using a fee paid by the sponsor, and inserts the CM of the sponsor between the broadcast programs to broadcast the program, so that the viewer can broadcast the program free of charge. You can watch. However, with the widespread use of broadcast program recording devices such as VTRs and DVD recorders, when a viewer records and views a broadcast program in which a CM is inserted between broadcast programs,
It is possible to use the R's fast-forward function to watch the CM without the CM. When the viewer removes the CM and views the broadcast program, the sponsor may withdraw from the advertising means using the TV broadcast, that is, the effectiveness of the CM may be reduced and the sponsor may not provide the broadcast program. As a result, it is expected that television broadcasting will not be possible.

The above-mentioned broadcast programs, software such as movies, documents, musical works, computer programs, databases, etc. and their composites are called contents, but in recent years, B
With the start of S digital broadcasting and the spread of the Internet,
Content distribution is being actively conducted, and it is desired to solve the above-mentioned problems. Therefore, Japanese Patent Laid-Open No. 7-203420
Japanese Patent Publication proposes a system for broadcasting a commercial and discounting the charge in accordance with the CM's tolerance of the viewer. This system broadcasts pay broadcast programs having different CM broadcasting frequencies according to the tolerance of each viewer, and discounts the viewing fee to the viewers according to the frequency of the broadcast CM.

[0004]

[Patent Document 1] Japanese Patent Application Laid-Open No. 7-20342
According to the method described in Japanese Patent Publication No. 0, in a two-way broadcast, a pay broadcast program selected by the receiving side is determined according to the tolerance of the receiving side.
Broadcasting is performed by changing the frequency with which a predetermined CM is added by the transmitting side. According to this method, only the frequency with which CMs are broadcast is changed according to the tolerance of the receiving side. Therefore, there is a problem that the user cannot freely select the CM he / she desires to view.

The present invention has been made in view of the above-mentioned problems in the prior art, and is a heading information generating apparatus capable of selecting a CM that a content user desires to view,
A first object is to provide a content presentation device and a content presentation system. A second object is to provide a content presentation system in which the usage fee for pay content can be selected according to the result of this selection.

[0006]

In order to achieve the first object, the content presenting apparatus of the present invention provides a content obtaining means for obtaining main content and sub-content, and a time period for presenting the sub-content to the user. Sub-contents presentation time information acquisition means for acquiring the sub-contents presentation time information shown, main content presentation means for presenting the main content to the user, and sub-presentation for presenting the sub-contents finding information indicating the contents of the plurality of sub-contents to the user. Content finding information presenting means, sub-content selection accepting means for accepting selection by the user of sub-content desired to be viewed, and sub-content specifying information for specifying sub-content relating to the selection accepted by the sub-content selection accepting means Means for generating sub-content identification information, and from the start to the end of the presentation of the main content. Between, the presentation time zone shown in the sub-content presentation time information, the sub-content that is specified by the sub-content specifying information, characterized in that it comprises a sub-content presentation means for presenting to the user.

Accordingly, the user refers to the sub-contents finding information presented by the sub-contents finding information presenting means by a method such as voice or screen display, and preselects and selects the sub-contents desired to be viewed. Only secondary content can be viewed. Here, it can be characterized in that it is provided with a sub-contents finding information acquisition unit for acquiring the sub-contents finding information presented by the sub-contents finding information presenting unit from the finding information generating device.

[0008] Here, there is provided sub-contents finding information generating means for generating the sub-contents finding information presented by the sub-contents finding information presenting means. The ID that identifies the sub-contents corresponding to the sub-contents and the storage unit that stores the content information that indicates the contents of the sub-contents, and the sub-contents that should be included in the sub-contents finding information by paying attention to the content information that indicates the details of the sub-contents It can be characterized by including an extracting unit for extracting content.

Here, the sub-contents finding information is the ID unique to the sub-contents, the type of CM information associated with this, the broadcast time, the viewing amount, the production date of the CM information, the viewing history, the representative image, and the appearance. The sub-contents finding information presenting means may display any one of the persons and the sub-contents finding information on a display.

Here, the content presenting device may be characterized by including sub-contents specific information updating means for updating the sub-contents specific information based on a user's selection. With this, even after the sub-content desired to be viewed is selected once, the sub-content can be selected again.

Further, in order to achieve the first object, the finding information generating apparatus of the present invention outputs a content output means for outputting a main content and a sub-content to a recording medium or a content presenting apparatus, and a content of the sub-content. Sub-content finding information generating means for generating the indicated sub-content finding information, sub-content finding information outputting means for outputting the sub-content finding information to a recording medium or a content presenting device, and presenting the sub-content to the user. Sub-contents presentation time information output means for outputting sub-contents presentation time information indicating a time zone to a recording medium or a content presentation device.

[0012] With this, in the content presentation device, the user can refer to the sub-contents finding information to pre-select the sub-contents desired to be viewed, and only the selected sub-contents can be viewed. Here, the sub-contents found information generating means stores the sub-contents, an ID for identifying the sub-contents corresponding to the sub-contents, and content information indicating the contents of the sub-contents, and the sub-contents from the storage unit. It can be characterized by including an extraction unit that extracts the sub-contents to be included in the sub-contents finding information by paying attention to the content information shown.

Further, in order to achieve the first object, the content presentation system of the present invention is a content transmission means for transmitting the main content and the sub content, and a sub content presentation showing the presentation time zone of the sub content to the user. Sub-contents presentation time information transmitting means for transmitting time information,
A transmitting device including a main content and a sub content, a content receiving means for receiving the main content and the sub content, a sub content presentation time information receiving means for receiving sub content presentation time information indicating a presentation time zone of the sub content to the user, and a main content. A main content presenting means for presenting to the user, a sub content finding information presenting means for presenting sub content finding information showing details of a plurality of sub contents to the user, and a sub for accepting selection by the user of the sub content desired to be viewed. Between the content selection reception means, the sub-contents specific information generation means for generating the sub-contents specific information for specifying the sub-contents related to the selection received by the sub-contents selection reception means, and from the start to the end of the presentation of the main content, In the presentation time zone indicated by the sub content presentation time information, the sub content The sub-contents that are identified by the Ceiling specific information, characterized in that it comprises a sub-content presentation means for presenting to the user, the receiving apparatus comprising, a.

Thus, in the receiving device, the user can refer to the sub-contents finding information to select in advance the sub-contents he / she desires to view, and can only view the selected sub-contents. In order to achieve a second object, in the content presentation system, the receiving device is
After the sub-contents presenting means completes the presentation of the sub-contents indicated by the sub-contents specific information to the user, the sub-contents specific information output means for outputting the sub-contents specific information to the recording medium or the transmitting device, and the transmitting device, It is characterized by including sub-contents specific information acquisition means for acquiring the sub-contents specific information, and first billing amount determination means for determining a billing amount for the receiving device based on the sub-contents specific information.

Thus, by selecting the sub-content desired to be viewed, the charge amount is determined according to the selected sub-content, so that the user can also select the viewing charge. Here, the transmitting device includes a first billing amount output means for outputting the determined billing amount to a recording medium or a receiving device, and the receiving device has a billing amount acquiring means for obtaining the billing amount, and a billing amount for the user. It may be characterized in that it includes a billing amount presenting means for presenting the billing amount.

Here, the transmitting device determines a second charge amount determining means for determining a charge amount for the sub content producing device based on the acquired sub content specifying information, and the determined charge amount for a recording medium or a sub content producing device. It can be characterized by including a second charge amount output means for outputting to the device.

[0017]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. An embodiment of the present invention in the case where a broadcaster sequentially delivers a pay broadcast program from the scheduled broadcast time and a viewer sequentially views the pay broadcast program from the scheduled broadcast time will be described below.

First, the outline of the embodiment will be described with reference to FIG. In the figure, a broadcasting device 11 is a device used by a broadcaster who distributes a pay broadcast program, and a broadcast receiving device 12 is a device used by one of a plurality of viewers who watch the pay broadcast program. Further, the CM consigning device 13 is a device used by one advertising company out of a plurality of advertising companies which outsources broadcasting of CM broadcasts inserted into pay broadcast programs.

In the present embodiment, the broadcaster receives the CM broadcast from the advertising company using the CM information transmission line 16 and distributes the CM broadcast finding information to the viewers using the broadcast transmission line 14. Then, the viewer views the found information of the CM broadcast transmitted from the broadcaster using the broadcast transmission path 14, and selects the CM broadcast desired to be viewed and the other CM broadcasts. Then, the broadcaster can use the pay broadcast program and C
A CM distribution signal indicating where to insert the M broadcast and the CM broadcast in the pay broadcast program is distributed to the viewer through the broadcast transmission path 14. Then, the viewer receives C from the pay broadcast program and the CM broadcast transmitted from the broadcaster using the broadcast transmission path 14.
Based on the M distribution signal, the user wished to view a pay broadcast program in which only the CM broadcast desired to be viewed was inserted, and actually viewed
The selection result of the M broadcast is transmitted to the broadcaster using the information transmission line 15.

Then, the broadcaster, based on the selection result of the CM broadcast that the viewer desires to view, transmitted through the information transmission path 15, the charging information is displayed according to the degree to which the viewer views the CM broadcast. The transmission line 17 is used to charge the viewer by reducing the viewing charge of the pay broadcast program. At this time, the viewing charge of the pay broadcast program obtained by the broadcaster decreases according to the degree to which the viewer views the CM broadcast. Therefore, the broadcaster adjusts to the degree to which the viewer views the CM broadcast. By using the advertisement fee information transmission line 18 to increase the advertisement fee of the CM broadcast and to charge the advertisement company, the reduced viewing fee is obtained.

In this way, the CM that the viewer desires to view
The broadcast can be selected, and as a result of this selection, the viewer can select the usage charge of the pay broadcast program. The above is the outline of the present embodiment, and a detailed description of the present embodiment will be given below. (Structure of Broadcast System 1) FIG. 1 is a diagram showing the structure of the broadcast system 1 in the embodiment. Broadcast system 1
Is a system in which a broadcaster distributes a pay broadcast program in which a CM broadcast of an advertising company is inserted, and a viewer of the pay broadcast program can select a viewing charge of the pay broadcast program.
A broadcast device 11 that distributes broadcast program information, CM information, CM distribution information, and CM finding information, a broadcast receiving device 12 that receives broadcast program information, CM information, CM distribution information, and CM finding information, and CM information. From the CM transmission device 13 that transmits to the broadcasting device 11, the broadcasting transmission line 14 that can transmit the broadcast program information, the CM information, the CM distribution information, and the CM found information from the broadcasting device 11 to the broadcasting receiving device 12, from the broadcasting receiving device 12. Information transmission path 1 capable of transmitting CM viewing information to the broadcasting device 11
5, a CM information transmission line 16 capable of transmitting CM information from the CM broadcasting consignment device 13 to the broadcasting device 11, a billing information transmission line 17 capable of transmitting charging information from the broadcasting device 11 to the broadcast receiving device 12, and from the broadcasting device 11. An advertisement fee information transmission line 18 capable of transmitting advertisement fee information to the CM entrusting device 13 is provided.

Here, the broadcast program information is information for transmission of a pay broadcast program, and in the present embodiment, it is digital information in which video and audio of the pay broadcast program are encoded in the MPEG2 format. The CM information is information for transmitting the CM broadcast, and in the present embodiment, the video and audio of the CM broadcast are MP-coded.
The digital information is encoded in the EG2 format.

The CM distribution information is information indicating where in the broadcast program information the CM information is to be inserted. In the present embodiment, as shown in FIG. 5, the CM to be inserted into the broadcast program information.
The list information of the time zone information indicating in which time zone of the broadcast program information the ID number of the information and the CM information is inserted. CM
The found information is information for transmission showing the characteristics of the CM broadcast, and in this embodiment, as shown in FIG. 6, the ID number of the CM information to be inserted into the broadcast program information and the product type of the CM information. (For example, company name, food, music, car, etc.), broadcast time,
And a list of viewing charges that are reduced to the viewer when viewing the CM information.

The CM viewing information is information for specifying what CM broadcast the viewer desires to view. In the present embodiment, as shown in FIG. 7, the CM desired by the viewer is viewed.
A list of information ID numbers is used. The billing information is information for transmitting the viewing fee of the broadcast program information charged to the viewer.

The advertisement fee information is information for transmitting the advertisement fee of the CM information charged to the advertising company. Below, these components are demonstrated in detail. First, the broadcasting device 11, the broadcasting receiving device 12, and the CM consigning device 13, which are the components of the broadcasting system 1, will be described. At first,
After the structure of the broadcasting device 11 is described, its processing will be described.

(Structure of Broadcasting Device 11) FIG. 2 is a diagram showing the structure of the broadcasting device 11. The broadcast device 11 is a device for a broadcaster to distribute a pay broadcast program to viewers, and includes a broadcast program information generation / storage unit 110 that generates and stores broadcast program information, and CM information from a CM information transmission line 16. CM information receiving / accumulating unit 111 for receiving and accumulating information, CM information receiving / accumulating unit 111, CM finding information generating / accumulating unit 112 for generating and accumulating CM finding information, CM finding information generating / accumulating CM distribution information generation / accumulation unit 11 that can access the unit 112 and that generates and accumulates CM distribution information
3. Broadcast program information, CM information, CM finding information, and CM
Broadcast transmission unit 11 for transmitting distribution information to broadcast transmission line 14.
4. The CM viewing information receiving unit 115, which receives the CM viewing information from the information transmission path 15, and the CM finding information generating / accumulating unit 112 are accessible, and the charging information and the advertisement fee information are calculated from the CM viewing information and accumulated. Billing information calculation storage unit 11
6, a billing information transmitting unit 117 for transmitting billing information to the billing information transmission line 17, and an advertisement fee information transmitting unit 118 for transmitting advertisement fee information to the advertisement fee information transmission line 18.

(Processing of Broadcasting Apparatus 11) First, the broadcast program information generation / storage section 110 generates and stores broadcast program information. The CM information receiving / accumulating unit 111 includes the CM information transmission line 16
ID that is unique to each CM information received from CM
CM information is accumulated with a number. CM found information generation / accumulation unit 112 accessible to CM information reception / accumulation unit 111
Reads CM information accumulated in the CM information receiving / accumulating unit 111, selects CM information to be inserted into broadcast program information,
ID number associated with the selected CM information, product type (for example, company name, food, music, car, etc.), broadcast time, and viewing fee reduced to the viewer when viewing the CM information. CM information is extracted based on the information of
The CM finding information, which is list information representing the D number and the characteristics of the CM in association with each other, is generated and stored. The CM information receiving / accumulating unit 111 stores the CM information and the ID of each CM information.
The number and other characteristic information indicating various characteristics are stored, and the CM finding information generation / accumulation unit 112 refers to these ID numbers and the characteristic information to extract the CM information to be included in the finding information, and the ID number. The finding information is generated by the data structure in which the and the feature information are associated with each other.

The CM distribution information generation / accumulation unit 113, which is accessible to the CM detection information generation / accumulation unit 112, reads the CM detection information accumulated in the CM detection information generation / accumulation unit 112 to obtain the CM detection information generation / accumulation unit. The ID number of the CM information selected in 112 and the CM distribution information, which is a list of time zone information indicating which time zone of the broadcast program information is to be inserted, are generated and stored. In order to generate this distribution information, preset time zone information of the program broadcast is referred to.

In the idle time of the broadcast transmission line 14 such as at night,
The CM information is read from the CM information receiving / accumulating unit 111, and C
The CM finding information is read from the M finding information generating / accumulating unit 112, the CM distributing information is read from the CM distributing information generating / accumulating unit 113, and the CM information, the CM finding information, and the CM distributing information are input to the broadcast transmitting unit 114. . The broadcast transmitter 114
The inputted CM information, CM found information, and CM distribution information are transmitted to the broadcast transmission line 14.

The broadcast program information is read from the broadcast program information generation / accumulation unit 110 during the scheduled broadcast time of the broadcast program information,
Broadcast program information is input to the broadcast transmitting unit 114. The broadcast transmitting unit 114 transmits the input broadcast program information to the broadcast transmission path 14
Send to. The CM viewing information receiving unit 115 receives the CM viewing information, which is the list information of the ID numbers of the CM information that the viewer desires to view, from the information transmission path 15 and inputs it to the billing information calculation storage unit 116.

The billing information calculation storage unit 116, which is accessible to the CM found information generation storage unit 112, reads out the CM found information stored in the CM found information generation storage unit 112 and views from the inputted CM viewing information. According to the CM information viewed by the viewer, the viewing charge of the viewer is reduced from the viewing charge of the broadcast program information to calculate the charge amount for the viewer, and the charge amount is accumulated as the charge information. Also, the amount reduced for the viewer is increased to calculate the amount charged to the advertising company, and the amount is accumulated as advertising fee information.

The billing information for this period is read from the billing information calculating / accumulating unit 116 for each period such as every one month, and input to the billing information transmitting unit 117. The billing information transmitter 117 transmits the inputted billing information to the billing information transmission line 17. From the billing information calculating / accumulating unit 116, the advertisement fee information for this period is read out for each period, for example, every month, and is input to the advertisement fee information transmitting unit 118. The advertisement fee information transmission unit 118 transmits the input advertisement fee information to the advertisement fee information transmission path 18.

Next, the structure of the broadcast receiving apparatus 12 will be described, and then its processing will be described. (Structure of Broadcast Receiving Device 12) FIG.
It is a figure which shows the structure of. The broadcast receiving device 12 is a device for a viewer to receive and view a pay broadcast program,
A broadcast receiving unit 120 that receives CM information, CM finding information, CM distribution information, and broadcast program information, a control unit 121 that controls output of each of the CM information, CM finding information, and broadcast program information, CM information From the control unit 121, which is accessible from the output unit 122 and the control unit 121, which outputs the CM finding information and the broadcast program information to the outside, and which stores the CM information, the CM finding information, and the CM distribution information. A temporary storage unit 124 which is accessible and temporarily stores broadcast program information, and CM viewing information input from the outside is controlled by the control unit 1.
21, a CM viewing information storage unit 126 that is accessible from the input unit 125 and the control unit 121 that stores the CM viewing information, a CM viewing information transmitting unit 127 that outputs the CM viewing information to the information transmission path 15, and Billing information transmission line 17
A billing information receiving / outputting unit 128 for receiving billing information from and outputting it to the outside is provided.

(Processing of Broadcast Receiving Apparatus 12) First, the broadcast receiving unit 120 receives CM information, CM finding information, and CM distribution information, and inputs them to the control unit 121. Control unit 121
Stores the input CM information, CM found information, and CM distribution information in the storage unit 123.

The broadcast receiving unit 120 receives the broadcast program information at the scheduled broadcast time of the broadcast program information and sequentially inputs it to the control unit 121. Then, the control unit 121 sequentially stores the input broadcast program information in the temporary storage unit 124. And
The control unit 121 outputs the CM finding information stored in the storage unit 123 to the output unit 122. The output unit 122 outputs the input CM finding information to the outside. Here, the output unit 1
22 is a display and a speaker, as shown in FIG.
CM finding information such as is output to the outside.

The input unit 125 receives the CM viewing information based on the user's operation from the outside and outputs it to the control unit 121. The control unit 121 stores the CM viewing information in the CM viewing information storage unit 126. The control unit 121 outputs the CM information or the broadcast program information stored in the temporary storage unit 124 to the output unit 122 by the procedure described below to the outside.

(I) The control unit 121 checks the stored CM distribution information and CM viewing information. (Ii) In the control unit 121, the ID number of the CM distribution information is C
If it is included in the list information of the ID numbers of the M viewing information, C
In the time zone represented by the time zone information of the M delivery information, the storage unit 123
While outputting the CM information of the ID number stored in the output section 122, the input broadcast program information is sequentially stored in the temporary storage section 12
Accumulate in 4.

(Iii) Except for the case of (ii) above,
The control unit 121 sequentially stores the input broadcast program information in the temporary storage unit 124 while outputting the broadcast program information stored in the temporary storage unit 124 to the output unit 122. Control unit 12
1 outputs all broadcast program information to the output unit 122,
The CM viewing information stored in the CM viewing information storage unit 126 is input to the CM viewing information transmitting unit 127. The CM viewing information transmitting unit 127 receives the input CM viewing information from the information transmission path 1
Send to 5.

The charging information receiving / outputting unit 128 receives the charging information from the charging information transmission line 17 and outputs it to the outside. Next, after describing the configuration of the CM entrusting apparatus 13, the processing thereof will be described. (Structure of CM Outsourcing Device 13) FIG.
It is a figure which shows the structure of. The CM consigning device 13 is a device for an advertising company to outsource the broadcasting of CM information to a broadcaster, and is a CM information generating / storing unit 130 for generating and storing CM information and a CM information transmission line 16 for CM information. C to send to
The M information transmitting unit 131 and the advertisement fee information receiving / outputting unit 132 that receives the advertisement fee information from the advertisement fee information transmission path 18 and outputs it to the outside.

(Processing of CM entrusting apparatus 13) The CM information generation / storage section 130 generates and stores CM information. The CM information stored in the CM information generation storage unit 130 is input to the CM information transmission unit 131. The CM information transmission unit 131 transmits the input CM information to the CM information transmission line 16.

The advertisement fee information reception / output unit 132 receives the advertisement fee information from the advertisement fee information transmission line 18 and outputs it to the outside. The above is the description of the broadcasting device 11, the broadcasting receiving device 12, and the CM consigning device 13, which are the components of the broadcasting system 1. Next, the configurations of the remaining components of the broadcast system 1, that is, the broadcast transmission line 14, the information transmission line 15, the CM information transmission line 16, the billing information transmission line 17, and the advertisement fee information transmission line 18, will be described.

(Structure of Broadcast Transmission Line 14) Broadcast Transmission Line 14
Is CM information from the broadcasting device 11 to the broadcasting receiving device 12,
It is a transmission path through which CM found information, CM distribution information, and broadcast program information can be sent. In this embodiment,
As the broadcast transmission path 11, a radio transmission path in the broadcast frequency band used in BS digital broadcasting is used.

(Structure of Information Transmission Line 15) Information Transmission Line 15
Is a transmission path through which CM viewing information can be sent from the broadcast receiving device 12 to the broadcasting device 11. In this embodiment, a telephone line is used as the information transmission line 12. (Structure of CM Information Transmission Line 16) The CM information transmission line 16 is
It is a transmission path through which CM information can be sent from the CM consigning device 13 to the broadcasting device 11. In this embodiment,
As the CM information transmission line 16, it is assumed that a dedicated line for CM information transmission from the CM consignment device 13 to the broadcasting device 11 is used.

(Structure of Billing Information Transmission Line 17) The billing information transmission line 17 is a transmission line capable of transmitting billing information from the broadcasting device 11 to the broadcast receiving device 12. In this embodiment, a telephone line is used as the charging information transmission line 17. (Structure of Advertising Charge Information Transmission Line 18) The advertising charge information transmission line 18 is a transmission line capable of transmitting the advertising charge information from the broadcasting device 11 to the CM consignment device 13. In this embodiment, a telephone line is used as the advertisement charge information transmission path 18.

The above is a description of the components of the broadcasting system 1. Finally, overall processing of the broadcasting system 1 having the above configuration will be described. (Overall Processing of Broadcast System 1) FIGS. 8, 9 and 10
[Fig. 3] is a diagram showing a head portion, an intermediate portion, and a tail portion of a flow chart of processing of the broadcasting system 1, respectively. In the broadcasting system 1, a broadcasting company distributes pay broadcast programs using the broadcasting device 11, charges viewers a viewing fee, and charges advertising companies an advertising fee. In addition, the viewer is the broadcast receiving apparatus 1
Use 2 to view a pay broadcast program and pay the viewing fee to the broadcaster. Further, the advertising company consigns the broadcasting of the CM information to the broadcasting company by using the CM consigning device 13, and pays the advertising fee to the broadcasting company.

The overall processing of the broadcasting system 1 will be described below with reference to FIGS. 8, 9 and 10. Step S100: The broadcasting device 11 uses the broadcast program information generation / storage unit 110 to generate and store broadcast program information. Step S101: The CM entrusting apparatus 13 uses the CM information generating / storing unit 130 to generate and store the CM information,
CM information is transmitted to the CM information transmission line 1 using the information transmission unit 131.
Send to 6.

Step S102: The broadcasting device 11 is the CM
The information receiving / accumulating unit 111 is used to receive the CM information from the CM information transmission path 16 and attach a unique ID number to each CM information to accumulate the CM information. Step S103: The broadcasting device 11 uses the commercial finding information generation / accumulation unit 112 to generate and accumulate commercial finding information.

Step S104: The broadcasting device 11 is the CM
CM distribution information is generated and stored using the distribution information generation / storage unit 113. Step S105: The broadcasting apparatus 11 uses the broadcast transmission unit 114 to send the CM information, the CM found information, and the CM distribution information to the broadcast transmission path 14 during the free time of the broadcast transmission path 14 such as at night.
Send to.

Step S106: The broadcast receiving device 12
The broadcast receiving unit 120 receives the CM information, the CM finding information, and the CM distribution information, and inputs them to the control unit 121. Step S107: The broadcast receiving device 12 is the control unit 121.
To store the CM information, the CM finding information, and the CM distribution information in the storage unit 123. Step S108: The broadcast device 11 transmits the broadcast program information input using the broadcast transmission unit 114 to the broadcast transmission line 14 during the scheduled broadcast time period of the broadcast program information.

Step S109: The broadcast receiving device 12
Broadcast program information is received using the broadcast receiving unit 120 during the scheduled broadcast time period of the broadcast program information, and is sequentially input to the control unit 121. Step S110: The broadcast receiving device 12 is the control unit 121.
The broadcast program information input using is sequentially stored in the temporary storage unit 124. Step S111: The broadcast receiving device 12 has the control unit 121.
Is used to read out the CM finding information, and the output section 122 is used to output the CM finding information to the outside.

Step S112: The broadcast receiving device 12
The CM viewing information is received from the outside using the input unit 125 and is input to the control unit 122. Step S113: The broadcast receiving device 12 has the control unit 121.
Is used to store the CM viewing information in the CM viewing information storage unit 126. Step S114: The broadcast receiving device 12 has the control unit 121.
Using the CM distribution information and the CM viewing information, the ID number of the CM distribution information that matches the ID number of the CM viewing information is checked, and the time zone information of the CM information of this ID number in the CM distribution information is checked.

Step S115: If the current time is included in the time zone represented by the time zone information checked in step S114, the process jumps to step S117. Otherwise, jump to step S116. Step S116: the broadcast receiving device 12 is the control unit 121.
While the broadcast program information stored in the temporary storage unit 124 is output to the outside using the output unit 122, the sequentially input broadcast program information is sequentially stored in the temporary storage unit 124. Jump to step S118.

Step S117: The broadcast receiving device 12
The control unit 121 operates in the time zone indicated by the time zone information of the CM distribution information.
While using the output unit 122 to output the CM information of the ID number stored in the storage unit 123 to the outside, the input broadcast program information is sequentially stored in the temporary storage unit 124. Jump to step S118. Step S118: If all broadcast program information has been output to the outside using the output unit 122, the process jumps to step S119. Otherwise, jump to step S114.

Step S119: The broadcast receiving apparatus 12
The CM viewing information is transmitted to the information transmission path 15 using the CM viewing information transmitting unit 127 using the control unit 121. Step S120: The broadcasting device 11 receives the CM viewing information from the information transmission path 15 by using the CM viewing information receiving unit 115 and inputs it to the billing information calculation storage unit 116. Step S121: The broadcasting device 11 calculates and accumulates the billing information for the viewer using the billing information calculating and accumulating unit 116, and calculates and accumulates the advertisement fee information for the advertising company.

Step S122: The broadcasting device 11 calculates the billing information storage unit 11 every period, for example, every month.
The billing information transmitting section 117 stores the billing information for the period accumulated in FIG.
Is transmitted to the billing information transmission line 17 using. Step S123: The broadcast receiving device 12 receives the billing information from the billing information transmission line 17 using the billing information receiving / outputting unit 128 and outputs it to the outside.

Step S124: The broadcasting device 11 causes the billing information calculating / accumulating unit 11 to perform a period, for example, every month.
The advertisement charge information for the period accumulated in 6 is transmitted to the advertisement charge information transmission line 18 using the advertisement charge information transmission unit 118. Step S125: The CM entrusting device 13 receives the advertisement fee information from the advertisement fee information transmission line 18 using the advertisement fee information receiving / outputting unit 132 and outputs it to the outside.

The above is a description of the overall processing of the broadcasting system 1. After this, the viewer pays the broadcasting company a viewing fee of the pay broadcast program indicated by the billing information, and the advertising company pays the broadcasting company the advertising fee indicated by the advertising fee information. The description is omitted. The broadcast system 1 has been described above based on the embodiment. However, when the broadcaster sequentially delivers the pay broadcast program from the scheduled broadcast time and the viewer sequentially views the pay broadcast program from the scheduled broadcast time, this implementation is performed. In the above embodiment, the broadcasting device 11 transmits the CM finding information in advance to the broadcasting receiving device 12 in step S105, and the broadcasting receiving device 12 outputs the CM finding information to the viewer in step S111. CM that the viewer wants to watch in step S112
Can be selected, and as a result of this selection, the viewing charge of the broadcast program information charged in step S123 can be selected.

(Modification of Embodiment) The above-mentioned embodiment is an example of the implementation of the present invention, and the present invention is not limited to this embodiment and does not deviate from the technical idea of the present invention. It can be implemented in various modes within the range. (A) The CM finding information may be any information as long as it serves as an index for the user to select a CM, and is not limited to the above.

For example, the production date of CM information, viewing history,
Representative images, performer names, etc. can also be added. If there is a production date of the CM information, it will be an index for judging whether it is the latest one. If there is a viewing history, it serves as an index for determining whether or not the user has watched a lot in the past. If there is a representative image, it will be useful to choose when it is easy to understand the fun of CM. If there is a performer's name, it is useful for the user to judge whether the CM is his favorite.

When adding the viewing history to the finding information, the finding information is created by paying attention also to the number of times of viewing and extracting the CM information of the company with the highest number of times of viewing and the CM information in which the performer with the highest number of times of viewing appears. You can Further, as the CM finding information, priorities may be given to each CM information in a recommended order, and those having higher priorities may be sequentially placed in the heading information and presented as CMs recommended by the broadcaster. it can.

Further, as the CM finding information, a combination of CM information may be presented as recommended CM information 1, recommended CM information 2, ..., And the user may be allowed to select one of the recommended CM information. it can. Thus, for example, by displaying the total amount of reduced amount for each piece of recommended information in the found information, the user can also select a cheaper CM having a large amount of reduced amount.

(B) Broadcast program information, CM information, CM distribution information, and CM viewing information are inserted into the broadcast program information where the pay broadcast program transmission information, the CM broadcast transmission information, and the CM information are inserted, respectively. The information is not limited to the above example as long as it is information about whether or not the information is broadcast and information about a CM broadcast that the viewer desires to view. (C) Broadcast program information, CM information, CM distribution information, CM finding information, and each information may be recorded on a recording medium and acquired. That is, broadcast program information, CM information, and CM distribution information can be recorded in a recording medium, and the recording medium can be physically sent by a route such as mail, sale, and distribution. As a result, the broadcaster can inexpensively provide the recording medium recording the broadcast program information to the viewer, and the viewer can view the broadcast program information at no additional charge if he / she desires to watch the CM information. It is possible to configure a broadcasting system in which when a viewer does not want to watch CM information, an additional fee is charged according to the degree to which he / she does not.

The CM viewing information may be recorded in a recording medium and acquired by the broadcaster. That is, the CM viewing information can be recorded in a recording medium and the recording medium can be physically sent by a route such as mail, sale, and distribution.
As a result, the user can inexpensively provide the broadcaster with the recording medium recording the CM viewing information. (D) Broadcast program information, CM information, CM distribution information, and C
The M finding information may be transmitted via different transmission paths.
For example, when the broadcast program information and the CM information are simultaneously transmitted through different transmission paths, the control unit 121 stores the CM information in the storage unit 123.
By reading the CM information transmitted through another transmission path at the same time as the broadcast program information instead of reading from the CM, it is not necessary to store the CM information in the storage unit 123 in advance. Also,
For example, when the broadcast program information and the CM distribution information are simultaneously transmitted through different transmission paths, instead of the control unit 121 reading the CM distribution information from the storage unit 123, the CM distribution that is transmitted through the different transmission path at the same time as the broadcast program information. By reading the information,
It is not necessary to store the CM distribution information in the storage unit 123 in advance. Further, for example, when the CM information is stored in the storage unit 123, the stored CM information may be periodically updated to the latest one by using the idle time of the transmission path such as at night or another transmission path. it can.

(E) The viewer must make a CM before viewing the broadcast program information.
Although the CM information desired to be viewed is selected by viewing the found information, the CM information desired to be viewed can be changed even while the broadcast program information is being viewed. For example, in the input unit 125 CM
A button for a CM that wants to watch all broadcasts is separately provided, and when the viewer presses this button, CM viewing information that wants all the remaining CMs is displayed in the control unit 121.
When the control section 121 stores the new CM viewing information in the CM viewing information storage section 126 in a manner of overwriting the new CM viewing information, all the subsequent CM broadcasts are provided to the viewer. Then, the viewer can change the CM information he / she wants to watch while watching the broadcast program.

(F) The number of broadcasters, viewers, and advertising companies may be singular or plural, and is not particularly limited. (G) The CM finding information may be generated not only on the broadcaster side but also on the receiving device side. Since CM information is stored in the storage unit in advance in the receiving device, the stored CM information is read, the CM information to be inserted into the broadcast program information is selected, and the ID number associated with the selected CM information is selected. , CM type information (eg, company name, food, music, car, etc.), broadcast time, and CM heading information that is a list of viewing charges that are reduced to the viewer when viewing the CM information. It can also be stored.

As described above, in the case where the receiving device side is configured to generate the CM finding information, the CM finding information is once transmitted to the broadcaster, and the CM information included in the CM finding information is distributed. It is good to generate information. This is because the broadcasters manage the broadcast time zone of broadcast programs.
Also, the broadcaster is made to generate the distribution information of the CM information, and after receiving this, the broadcast time information is left as it is and replaced with the ID number of the CM information included in the found information to generate the CM distribution information. You may.

The CM distribution information may be generated by a method other than the above and is not particularly limited. (H) The CM information may be produced by a third party such as an advertising agency and transmitted to the broadcasting device 21, or the CM viewing information may be collectively transmitted to the broadcasting device 21 not for each broadcast program but for each period. It may be transmitted.

(I) The billing information and the advertisement fee information may be the information about the viewing fee and the advertisement fee of the broadcast program information, respectively, and may be transmitted not for each period but for each broadcast program. Alternatively, it may be recorded in a recording medium and acquired. (J) The same shall be performed when any one of the pay broadcast program, CM information, CM finding information, and CM distribution information is recorded in advance in a recording medium such as a semiconductor memory, a hard disk drive, a DVD-RAM. You can For example, if all of the pay broadcast programs, CM information, CM finding information, and CM distribution information are recorded in a recording medium, recording and viewing of broadcast programs can be supported.

That is, the viewer views the header information of the CM broadcast recorded on the recording medium, selects the CM broadcast desired to be viewed and the other CM broadcasts, and selects the pay broadcast program recorded on the recording medium. From the CM broadcast, the pay broadcast program in which only the CM broadcast desired to be viewed is inserted is viewed based on the CM distribution information, and the selection result of the actually viewed CM broadcast is transmitted to the broadcaster using the information transmission path 15.

Then, from the selection result of the CM broadcasts viewed by the viewer, which is transmitted using the information transmission path 15, the broadcaster determines, according to the degree to which the viewer has viewed the CM broadcasts.
Using the charging information transmission line 17, the viewer is charged by reducing the viewing charge of the pay broadcast program. At this time, since the paying rate of the pay broadcast program obtained by the pay broadcaster decreases according to the degree to which the viewer views the CM broadcast, the broadcaster depends on the degree to which the viewer views the CM broadcast. Then, by using the advertisement fee information transmission line 18 to increase the advertisement fee of the CM broadcast and to charge the advertisement company, the viewing fee corresponding to the decrease is obtained.

In this way, the CM broadcast that the viewer views and the other CM broadcasts can be selected, and as a result, the viewer can select the usage charge of the pay broadcast program. (K) The scope of application of the present invention is not limited only to broadcast program information, but generally software such as broadcast programs, movies, documents, music works, computer programs, databases, etc. and their composites are called contents. It is applicable to distribution of contents in general.

(L) The content of the above-described embodiment and modification is 1
Alternatively, it is of course possible to implement a plurality of combinations.

[0073]

As described above, the present invention has been made in view of the problems in the conventional system. In the broadcasting system, the content information of the CM inserted in the pay content is provided to the content user. By providing the content, the content user selects the CM desired to be viewed, and the usage fee of the paid content is determined based on the result of the selection.

As described above, it is possible to provide a broadcasting system which cannot be achieved by the conventional technique, and its value is great.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration of a broadcasting system 1 according to an embodiment of the present invention.

FIG. 2 is a diagram showing a configuration of a broadcasting device 11 according to an embodiment of the present invention.

FIG. 3 is a broadcast receiving device 12 according to an embodiment of the present invention.
FIG.

FIG. 4 is a CM entrusting apparatus 13 according to the embodiment of the present invention.
FIG.

FIG. 5 is a diagram showing an example of CM distribution information according to the embodiment of the present invention.

FIG. 6 is a diagram showing an example of CM finding information according to the embodiment of the present invention.

FIG. 7 is a diagram showing an example of CM viewing information according to the embodiment of the present invention.

FIG. 8 is a diagram showing a leading portion of a process flow chart of the broadcasting system 1 according to the embodiment of the present invention.

FIG. 9 is a diagram showing an intermediate part of a process flow chart of the broadcasting system 1 according to the embodiment of the present invention.

FIG. 10 is a broadcasting system 1 according to an embodiment of the present invention.
The figure showing the tail part of the flow chart of the processing.

[Explanation of symbols]

1 broadcasting system 11 Broadcasting equipment 12 Broadcast receiver 13 CM consignment device 14 Broadcast transmission line 15 Information transmission path 16 CM information transmission line 17 Billing information transmission line 18 Advertising fee information transmission line 110 Broadcast program information generation and storage unit 111 CM information receiving / accumulating unit 112 CM found information generation / accumulation unit 113 CM distribution information generation / accumulation unit 114 Broadcast transmitter 115 CM viewing information receiving unit 116 Billing information calculation storage unit 117 Billing information transmitter 118 Advertising fee information transmitter 120 Broadcast receiver 121 control unit 122 Output section 123 Storage 124 Temporary storage unit 125 input section 126 CM viewing information storage section 127 CM viewing information transmission section 128 Billing information reception output unit 130 CM information generation / storage unit 131 CM information transmitter 132 Advertising fee information reception output unit

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ identification code FI theme code (reference) H04N 7/173 640 H04N 7/173 640A (72) Inventor Makoto Tatebayashi 1006 Kadoma, Kadoma-shi, Osaka Matsushita Electric Sangyo Co., Ltd. F-term (reference) 5C025 AA25 BA11 BA25 BA27 BA28 CA01 CA09 CB10 DA05 5C064 BA01 BA07 BB01 BB07 BC07 BC18 BC23 BD02 BD03 BD08 BD09 BD09

Claims (11)

[Claims] 1. A content acquisition unit for acquiring main content and sub-contents, a sub-contents presentation time information acquisition unit for acquiring sub-contents presentation time information indicating a presentation time period of the sub-contents to a user, and a main content for a user. Main content presenting means for presenting to the user, sub-content finding information presenting means for presenting to the user sub-content finding information indicating the contents of a plurality of sub-contents, and sub-content accepting the selection of the sub-content desired to be viewed by the user. Between the selection reception means, the sub-contents specific information generation means for generating the sub-contents specific information for specifying the sub-contents related to the selection received by the sub-contents selection reception means, and the sub-contents from the start to the end of the presentation of the main contents. In the presentation time zone shown in the content presentation time information, The sub-contents that are identified by the Ntsu specific information,
A content presentation device comprising: a sub-contents presentation unit for presenting to a user. 2. The sub-contents finding information acquisition unit for acquiring the sub-contents finding information presented by the sub-contents finding information presenting unit from the finding information generating apparatus. Content presentation device. 3. A sub-contents finding information generating means for generating the sub-contents finding information presented by the sub-contents finding information presenting means, the sub-contents finding information creating means including the sub-contents and the sub-contents. An ID that identifies the corresponding sub-content and a storage unit that stores the content information that indicates the content of the sub-content, and the sub-content that should be included in the sub-content finding information by paying attention to the content information that indicates the content of the sub-content from the storage unit. The content presenting apparatus according to claim 1, further comprising: an extracting unit that extracts 4. The sub-contents finding information includes an ID unique to the sub-contents, a type of CM information associated with the sub-contents, a broadcast time, a viewing amount, a production date of the CM information, a viewing history, a representative image, and a performer. The content presenting apparatus according to claim 1, wherein the sub-contents finding information presenting means causes the display to display the sub-contents finding information. 5. The content presenting apparatus according to claim 1, wherein the content presenting apparatus includes sub-contents identifying information updating means for updating the sub-contents identifying information based on a user's selection. 6. A content output means for outputting the main content and the sub-content to a recording medium or a content presenting device, a sub-content finding information generating means for generating sub-content finding information indicating the content of the sub-content, Sub-content finding information output means for outputting the content finding information to the recording medium or the content presenting device, and a sub-outputting means for outputting the sub-content presenting time information indicating the presenting time zone of the sub-content to the recording medium or the content presenting device. A content presentation time information output means, and a found information generation apparatus characterized by including. 7. The sub-content finding information generating means stores a sub-content, an ID for identifying the sub-content corresponding to the sub-content, and content information indicating the content of the sub-content, and the sub-content from the storage unit. 7. The finding information generating apparatus according to claim 6, further comprising: an extracting unit that focuses on the content information indicating the content and extracts the sub-content to be included in the sub-content finding information. 8. A transmission device comprising: a content transmission means for transmitting a main content and a sub content; and a sub content presentation time information transmission means for transmitting sub content presentation time information indicating a presentation time zone of the sub content to a user. A content receiving means for receiving the main content and the sub content, a sub content presentation time information receiving means for receiving the sub content presentation time information indicating a presentation time zone of the sub content to the user, and presenting the main content to the user. Main content presenting means, sub content finding information presenting means for presenting to the user sub content finding information indicating the contents of a plurality of sub contents, and sub content selection accepting means for accepting selection by the user of sub content desired to be viewed. And the selection received by the sub-contents selection receiving means. Between the sub-contents specific information generating means for generating the sub-contents specific information for specifying the sub-contents specified, and the presentation time zone indicated by the sub-contents presentation time information between the start and the end of the presentation of the main contents. Sub content specified in
A content presentation system comprising: a reception device including a sub-contents presentation unit for presenting to a user. 9. The sub-content of the receiving device for outputting the sub-content specifying information to a recording medium or the transmitting device after the sub-content presenting means completes the presentation of the sub-content indicated by the sub-content specifying information to the user. Specific information output means, the transmission device, a sub-contents specific information acquisition means for acquiring the sub-contents specific information, and a first billing amount determination means for determining a billing amount for the receiving device based on the sub-contents specific information. The content presentation system according to claim 8, comprising: 10. The transmitting device comprises a first charging amount output means for outputting the determined charging amount to a recording medium or a receiving device, and the receiving device, a charging amount acquiring means for acquiring the charging amount, and a charging amount. 10. The content presenting system according to claim 9, further comprising: a charge amount presenting means for presenting to the user. 11. The transmitting device includes a second charge amount determining means for determining a charge amount for the sub content production device based on the acquired sub content specifying information, and the determined charge amount for a recording medium or the sub content production device. 11. The content presenting system according to claim 10, further comprising a second charge amount output means for outputting to.