JP2021190745A - Broadcast receiving device, program distribution device, program distribution system, program playback method, and program distribution method - Google Patents

Abstract

To effectively distribute advertisements at low cost in a system that distributes programs using broadcast waves.SOLUTION: A broadcast receiving device includes: a receiving unit that receives a broadcast wave of a viewing channel which is a channel selected by a user among a plurality of channels, and a broadcast wave of an advertising channel which is a channel for advertising; and a playback unit that performs program playback processing to play back a program on the basis of information included in the broadcast wave of the viewing channel received by the receiving unit. Prior to the program playback processing, the playback unit performs advertisement playback processing for playing back an advertisement on the basis of the information included in the broadcast wave of the advertisement channel received by the receiving unit, and plays back the program in an amount corresponding to the advertisement that has been played back in the advertisement playback processing in the program playback processing.SELECTED DRAWING: Figure 2

Description

The present disclosure relates to a broadcast receiving device, a program distribution device, a program distribution system, a program reproduction method, and a program distribution method.

Patent Document 1 (Japanese Unexamined Patent Publication No. 2014-86087) discloses a method of inserting an advertisement into a media stream as follows. That is, the method comprises receiving the media stream containing one or more predetermined positions for inserting advertisements from one or more content providers on the content access server, and the said in the media stream. Including the step of inserting the advertisement into one of one or more predetermined positions, the advertisement comprises the first metadata associated with the media stream, the one or more predetermined within the media stream. One or more ads are selected in real time based on the location of the location and one or more parameters associated with the user.

Further, Patent Document 2 (Japanese Unexamined Patent Publication No. 2017-169159) discloses the following determination device. That is, the determination device determines the length of the playback time acquired by the acquisition unit and the acquisition unit that acquires the length of the playback time of the video content as the feature information of the video content provided via the network. Based on the above, a determination unit for determining the timing at which the advertisement is inserted into the moving image content is provided.

In addition, Non-Patent Document 1 ("Manage mid-roll insertion points of long videos", [online], [Search on March 5, 2nd year of Reiwa], Internet <URL: https: //support.google.com/ Youtube / interneter / 6175006? URL = ja>) discloses a technique for inserting an advertisement at the beginning and in the middle of a delivered video in a video sharing service.

In addition, Non-Patent Document 2 ("FM Tokyo started construction of voice advertisement distribution mechanism and operation experiment using advertisement insertion technology of US AddsWizz", [online], [Search on March 5, 2nd year of Reiwa], Internet <URL: https: //xtech.nikkei.com/it/atcl/news/16/03300923/>) discloses a technique for inserting a digital audio ad. Digital audio ads are Internet advertisements that deliver voice advertisements across Internet radio and music streaming services.

Japanese Unexamined Patent Publication No. 2014-86087 Japanese Unexamined Patent Publication No. 2017-169159

"Manage mid-roll insertion points for long videos", [online], [Search on March 5, 2nd year of Reiwa], Internet <URL: https: // support. Google. com / youtube / answer / 6175006? hl = ja> "FM Tokyo started construction and operation experiment of voice advertisement distribution using advertisement insertion technology of US AddsWizz", [online], [Search on March 5, 2nd year of Reiwa], Internet <URL: https: // xtech. nikkei. com / it / atcl / news / 16/03300 0923 />

Beyond the techniques described in Patent Documents 1 to 4, a technique capable of effectively delivering an advertisement at low cost is desired in a system for delivering a program using broadcast waves.

The present disclosure has been made to solve the above-mentioned problems, and the purpose of the present disclosure is to receive broadcasts capable of effectively delivering advertisements at low cost in a system for delivering programs using broadcast waves. The purpose of the present invention is to provide an apparatus, a program distribution device, a program distribution system, a program reproduction method, and a program distribution method.

The broadcast receiving device of the present disclosure is a broadcast receiving device that receives the broadcast wave from a program distribution device that transmits the broadcast wave of a plurality of channels, and is the channel selected by the user among the plurality of channels. A program based on the information contained in the broadcast wave of the viewing channel, the receiving unit that receives the broadcasting wave of the advertising channel that is the channel for advertising, and the broadcasting wave of the viewing channel received by the receiving unit. The reproduction unit includes a reproduction unit that performs a program reproduction process for reproducing the program, and the reproduction unit issues an advertisement based on the information contained in the broadcast wave of the advertisement channel received by the reception unit prior to the program reproduction process. An advertisement reproduction process for reproduction is performed, and the program in an amount corresponding to the advertisement reproduced in the advertisement reproduction process is reproduced in the program reproduction process.

The program distribution device of the present disclosure is a program distribution device that transmits broadcast waves of a plurality of channels.
A program distribution unit that transmits the broadcast wave of the channel used for distribution of a program and an advertisement distribution unit that transmits the broadcast wave of the channel used for distribution of a plurality of advertisements are provided, and the advertisement distribution unit includes the advertisement. The broadcast wave that can recognize each break is transmitted.

The program distribution system of the present disclosure includes a program distribution device that transmits broadcast waves of a plurality of channels and a broadcast receiving device that receives the broadcast waves from the program distribution device, and the program distribution device is used for program distribution. The broadcast wave of the channel to be used and the broadcast wave of the advertisement channel which is the channel used for distribution of a plurality of advertisements and which can recognize the delimiter for each advertisement are transmitted and received. The device receives the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels, and the broadcast wave of the advertisement channel from the program distribution device, and the broadcast receiving device receives the broadcast wave. A program reproduction process for reproducing a program is performed based on the information included in the broadcast wave of the viewing channel, and the broadcast receiving device is included in the broadcast wave of the received advertising channel prior to the program reproduction process. An advertisement reproduction process for reproducing an advertisement is performed based on the information, and the program in an amount corresponding to the advertisement reproduced in the advertisement reproduction process is reproduced in the program reproduction process.

The program reproduction method of the present disclosure is a program reproduction method in a broadcast receiving device that receives the broadcast wave from a program distribution device that transmits the broadcast wave of a plurality of channels, and is selected by a user among the plurality of channels. Based on the step of receiving the broadcast wave of the viewing channel which is the channel, the step of receiving the broadcast wave of the advertising channel which is the channel for advertising, and the information contained in the broadcast wave of the received viewing channel. A step of performing a program reproduction process for reproducing a program and a step of performing an advertisement reproduction process for reproducing an advertisement based on information contained in the broadcast wave of the received advertisement channel prior to the program reproduction process. In the step of performing the program reproduction process, the program is reproduced in an amount corresponding to the advertisement reproduced in the advertisement reproduction process.

The program distribution method of the present disclosure is a program distribution method in a program distribution device that transmits broadcast waves of a plurality of channels, and is a step of transmitting the broadcast waves of the channel used for distribution of a program and distribution of a plurality of advertisements. In the step of transmitting the broadcast wave of the advertisement channel, which includes the step of transmitting the broadcast wave of the advertisement channel which is the channel used in the above, the broadcast wave which can recognize the delimiter for each advertisement is transmitted.

The program reproduction method of the present disclosure is a program reproduction method in a program distribution system including a program distribution device for transmitting broadcast waves of a plurality of channels and a broadcast receiving device for receiving the broadcast waves from the program distribution device. The program distribution device is the broadcast wave of the channel used for distribution of a program and the broadcast wave of an advertisement channel which is the channel used for distribution of a plurality of advertisements, and the division for each advertisement can be recognized. A step of transmitting a broadcast wave, a step of receiving the broadcast wave of the viewing channel which is the channel selected by the user among the plurality of channels from the program distribution device, and the broadcast of the broadcast receiving device. Program reproduction in which the receiving device receives the broadcast wave of the advertisement channel from the program distribution device and the broadcast receiving device reproduces the program based on the information contained in the broadcast wave of the viewing channel received. The broadcast receiving device includes a step of performing processing and a step of performing an advertisement reproduction process in which the broadcast receiving device reproduces an advertisement based on the information contained in the broadcast wave of the received broadcast channel, and the broadcast receiving device includes the program. In the step of performing the reproduction process, the program is reproduced in an amount corresponding to the advertisement reproduced in the advertisement reproduction process.

One aspect of the present disclosure can be realized not only as a broadcast receiving device provided with such a characteristic processing unit, but also as a semiconductor integrated circuit that realizes a part or all of the broadcast receiving device, or broadcast reception. It can be realized as a program for causing a computer to execute a processing step in the device.

Further, one aspect of the present disclosure can be realized not only as a program distribution device provided with such a characteristic processing unit, but also as a semiconductor integrated circuit that realizes a part or all of the program distribution device. It can be realized as a program for causing a computer to execute a processing step in a program distribution device.

Further, one aspect of the present disclosure may be realized as a semiconductor integrated circuit that realizes a part or all of the program distribution system, may be realized as a method in which processing in the program distribution system is a step, or processing in the program distribution system. It can be realized as a program for making a computer execute the steps of.

According to the present disclosure, in a system for distributing a program using a broadcast wave, it is possible to effectively distribute an advertisement at low cost.

FIG. 1 is a diagram showing a configuration of a program distribution system according to an embodiment of the present disclosure. FIG. 2 is a diagram showing a configuration of a broadcast receiving device according to an embodiment of the present disclosure. FIG. 3 is a diagram showing a detailed configuration of the broadcast receiving device according to the embodiment of the present disclosure. FIG. 4 is a diagram showing an example of advertisement reproduction processing and program reproduction processing in the reproduction unit of the broadcast receiving device according to the embodiment of the present disclosure. FIG. 5 is a diagram showing other examples of advertisement reproduction processing and program reproduction processing in the reproduction unit of the broadcast receiving device according to the embodiment of the present disclosure. FIG. 6 is a diagram showing an example of an advertisement reproduction process in the reproduction unit of the broadcast receiving device according to the embodiment of the present disclosure. FIG. 7 is a diagram showing an example of advertisement reproduction information in the storage unit of the broadcast receiving device according to the embodiment of the present disclosure. FIG. 8 is a diagram showing a configuration of a program distribution device according to the embodiment of the present disclosure. FIG. 9 is a flowchart defining an example of an operation procedure when the broadcast receiving device according to the embodiment of the present disclosure performs a program reproduction process and an advertisement reproduction process. FIG. 10 is a flowchart defining an example of an operation procedure when the broadcast receiving device according to the embodiment of the present disclosure performs an advertisement reproduction process. FIG. 11 is a flowchart defining an example of an operation procedure when the broadcast receiving device according to the embodiment of the present disclosure performs a program reproduction process. FIG. 12 is a flowchart defining an example of an operation procedure when the program distribution device according to the embodiment of the present disclosure performs a program distribution process. FIG. 13 is a diagram showing a program reproduction sequence in the program distribution system according to the embodiment of the present disclosure.

First, the contents of the embodiments of the present disclosure will be listed and described.

(1) The broadcast receiving device according to the embodiment of the present disclosure is a broadcast receiving device that receives the broadcast wave from a program distribution device that transmits the broadcast wave of a plurality of channels, and is a user among the plurality of channels. A receiving unit that receives the broadcast wave of the viewing channel, which is the channel selected by, and the broadcast wave of the advertising channel, which is the channel for advertising, and the broadcast wave of the viewing channel received by the receiving unit. A playback unit that performs a program reproduction process for reproducing a program based on the information contained in the above is provided, and the reproduction unit is used for the broadcast wave of the advertisement channel received by the reception unit prior to the program reproduction process. An advertisement reproduction process for reproducing an advertisement is performed based on the contained information, and the program in an amount corresponding to the advertisement reproduced in the advertisement reproduction process is reproduced in the program reproduction process.

In this way, by receiving the broadcast wave of the advertisement channel transmitted from the program distribution device, playing back the advertisement based on the information contained in the received broadcast wave, and playing back the amount of the program according to the played advertisement. It is possible to distribute advertisements at low cost by using an existing system that distributes programs using broadcast waves, and it is possible to realize a mechanism for providing programs in consideration of viewing advertisements. Therefore, in a system that distributes a program using broadcast waves, it is possible to effectively distribute advertisements at low cost.

(2) Preferably, the broadcast receiving device further includes a recording unit for recording the program based on the information contained in the broadcast wave of the viewing channel, and the reproduction unit performs the advertisement reproduction process. After that, in the program reproduction process, the program recorded by the recording unit is reproduced.

With such a configuration, it is possible to play the advertisement from the start portion after playing the advertisement while playing the advertisement before the user watches the program.

(3) More preferably, the reproduction unit does not reproduce a part of the end of the program recorded by the recording unit.

With such a configuration, when a plurality of programs delivered continuously are continuously played, an advertisement is placed before the start of playback of each program while suppressing a delay in the playback start time for the programs delivered in real time. Can be played. Further, although the original advertisement is generally inserted at a part of the end of the program, the convenience of the user does not deteriorate even if the part of the end of the program is not played.

(4) Preferably, the reproduction unit reproduces the pre-recorded moving image as the advertisement in the advertisement reproduction process.

When playing an advertisement delivered in real time, the delivery timing that is difficult for the user to watch may occur and the advertisement effect may be reduced. The decrease can be suppressed. Further, for example, by recording a plurality of moving images to be reproduced as advertisements in advance, various advertisements can be reproduced in the advertisement reproduction process.

(5) Preferably, the reproduction unit reproduces the still image as the advertisement in the advertisement reproduction process.

With such a configuration, for example, when the delivered video advertisement is played back in real time, the playback start timing is adjusted to play the video advertisement from the beginning, and the still image advertisement is performed before the video advertisement starts playing. Can be played.

(6) More preferably, the reproduction unit has the content of the program to be reproduced in the program reproduction process, the setting in the program distribution device, and the setting in the broadcast receiving device from the plurality of pre-recorded moving images. Depending on at least one of the above, one or a plurality of the moving images to be reproduced as the advertisement are selected in the advertisement reproduction process.

With such a configuration, it is possible to select and play a moving image having a high advertising effect according to the content of the program to be played back in the program playing process, the setting in the program distribution device, and the setting in the broadcast receiving device.

(7) Preferably, the reproduction unit determines the reproduction amount of the advertisement in the advertisement reproduction processing based on the reproduction amount of the program in the program reproduction processing, and the broadcast receiving device further determines the reproduction amount of the advertisement. It is provided with a notification unit for notifying other devices of information about the advertisement reproduced by.

With such a configuration, it is possible to manage the amount of advertisement reproduction based on the amount of reproduction of the program, and to calculate the advertisement fee to be charged to the advertiser based on the amount of reproduction of the advertisement in the other device. Can be done.

(8) The program distribution device according to the embodiment of the present disclosure is a program distribution device that transmits broadcast waves of a plurality of channels, and is a program distribution unit that transmits the broadcast waves of the channel used for program distribution. The advertisement distribution unit includes an advertisement distribution unit that transmits the broadcast wave of the channel used for distribution of a plurality of advertisements, and the advertisement distribution unit transmits the broadcast wave that can recognize the break for each advertisement.

In this way, by transmitting the broadcast wave of the advertisement channel that can recognize the break for each advertisement, the advertisement can be advertised at low cost by using the existing system that distributes the program using the broadcast wave. In addition to being able to deliver, the advertisement can be played from the beginning on the device on the user side. Therefore, in a system that distributes a program using broadcast waves, it is possible to effectively distribute advertisements at low cost.

(9) The program distribution system according to the embodiment of the present disclosure includes a program distribution device that transmits broadcast waves of a plurality of channels and a broadcast receiving device that receives the broadcast waves from the program distribution device. The distribution device is the broadcast wave of the channel used for distribution of a program and the broadcast wave of an advertisement channel which is the channel used for distribution of a plurality of advertisements, and the broadcast wave capable of recognizing a break for each advertisement. And the broadcast receiving device receives the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels, and the broadcast wave of the advertising channel from the program distribution device. The broadcast receiving device performs a program reproduction process for reproducing a program based on the information contained in the broadcast wave of the received viewing channel, and the broadcast receiving device receives the program prior to the program reproduction process. An advertisement reproduction process for reproducing an advertisement is performed based on the information contained in the broadcast wave of the advertisement channel, and the program in an amount corresponding to the advertisement reproduced in the advertisement reproduction process is reproduced in the program reproduction process.

In this way, by receiving the broadcast wave of the advertisement channel transmitted from the program distribution device, playing back the advertisement based on the information contained in the received broadcast wave, and playing back the amount of the program according to the played advertisement. It is possible to distribute advertisements at low cost by using an existing system that distributes programs using broadcast waves, and it is possible to realize a mechanism for providing programs in consideration of viewing advertisements. Therefore, in a system that distributes a program using broadcast waves, it is possible to effectively distribute advertisements at low cost.

(10) The program reproduction method according to the embodiment of the present disclosure is a program reproduction method in a broadcast receiving device that receives the broadcast wave from a program distribution device that transmits the broadcast wave of a plurality of channels, and the plurality of channels. A step of receiving the broadcast wave of the viewing channel, which is the channel selected by the user, a step of receiving the broadcast wave of the advertising channel, which is the channel for advertising, and the step of receiving the viewing channel. A step of performing a program playback process for playing a program based on information contained in a broadcast wave, and an advertisement for playing an advertisement based on the information contained in the broadcast wave of the received advertisement channel prior to the program playback process. In the step of performing the program reproduction process, including the step of performing the reproduction process, the program is reproduced in an amount corresponding to the advertisement reproduced in the advertisement reproduction process.

In this way, by a method of receiving a broadcast wave of an advertisement channel transmitted from a program distribution device, playing an advertisement based on the information contained in the received broadcast wave, and playing a program in an amount corresponding to the played advertisement. It is possible to distribute advertisements at low cost by using an existing system that distributes programs using broadcast waves, and it is possible to realize a mechanism for providing programs in consideration of viewing advertisements. Therefore, in a system that distributes a program using broadcast waves, it is possible to effectively distribute advertisements at low cost.

(11) The program distribution method according to the embodiment of the present disclosure is a program distribution method in a program distribution device that transmits broadcast waves of a plurality of channels, and transmits the broadcast waves of the channel used for distribution of the program. In the step of transmitting the broadcast wave of the advertisement channel including the step and the step of transmitting the broadcast wave of the advertisement channel which is the channel used for delivering a plurality of advertisements, the delimiter for each advertisement can be recognized. The broadcast wave is transmitted.

In this way, by a method of transmitting a broadcast wave of an advertisement channel that can recognize a break for each advertisement, an advertisement can be advertised at low cost by using an existing system that distributes a program using the broadcast wave. In addition to being able to deliver, the advertisement can be played from the beginning on the device on the user side. Therefore, in a system that distributes a program using broadcast waves, it is possible to effectively distribute advertisements at low cost.

(12) The program reproduction method according to the embodiment of the present disclosure is a program distribution system including a program distribution device that transmits broadcast waves of a plurality of channels and a broadcast receiving device that receives the broadcast waves from the program distribution device. The program reproduction method in the above, wherein the program distribution device is the broadcast wave of the channel used for distribution of a program and the broadcast wave of an advertisement channel which is the channel used for distribution of a plurality of advertisements. The step of transmitting the broadcast wave that can recognize each break, and the broadcast receiver of the broadcast receiver, which is the channel selected by the user among the plurality of channels, is the broadcast wave of the viewing channel. The step of receiving from the broadcast receiving device, the step of the broadcast receiving device receiving the broadcast wave of the advertising channel from the program distribution device, and the information included in the broadcast wave of the viewing channel received by the broadcast receiving device. A step of performing a program reproduction process for reproducing a program based on the program, and an advertisement reproduction in which the broadcast receiving device reproduces an advertisement based on information contained in the broadcast wave of the received advertisement channel prior to the program reproduction process. The broadcast receiving device includes the step of performing the process, and in the step of performing the program reproduction process, the broadcast receiving device reproduces the program in an amount corresponding to the advertisement reproduced in the advertisement reproduction process.

In this way, by a method of receiving a broadcast wave of an advertisement channel transmitted from a program distribution device, playing an advertisement based on the information contained in the received broadcast wave, and playing a program in an amount corresponding to the played advertisement. It is possible to distribute advertisements at low cost by using an existing system that distributes programs using broadcast waves, and it is possible to realize a mechanism for providing programs in consideration of viewing advertisements. Therefore, in a system that distributes a program using broadcast waves, it is possible to effectively distribute advertisements at low cost.

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. The same or corresponding parts in the drawings are designated by the same reference numerals and the description thereof will not be repeated. In addition, at least a part of the embodiments described below may be arbitrarily combined.

[Configuration and basic operation]
[Program distribution system]
FIG. 1 is a diagram showing a configuration of a program distribution system according to an embodiment of the present disclosure.

With reference to FIG. 1, the program distribution system 401 includes broadcast receiving devices 101A, 101B, 101C, display devices 202A, 202B, 202C, and a program distribution device 301. Hereinafter, each of the broadcast receiving devices 101A, 101B, and 101C is also referred to as a broadcast receiving device 101, and each of the display devices 202A, 202B, and 202C is also referred to as a display device 202.

The program distribution device 301 is arranged, for example, in a broadcasting station of terrestrial digital broadcasting, satellite broadcasting, or cable television. The program distribution device 301 transmits broadcast waves of a plurality of channels using a wireless or wired transmission line. More specifically, the program distribution device 301 is a broadcast wave of a program channel which is a channel used for distribution of a program and a broadcast wave of an advertisement channel which is a channel used for distribution of a plurality of advertisements, and separates each advertisement. Sends recognizable broadcast waves.

Specifically, the program distribution device 301 transmits, for example, the broadcast waves of the program channels ChA, ChB, and ChC, and the broadcast waves of the advertisement channels Cma, CmB.

The program distribution device 301 distributes the content corresponding to each channel. More specifically, the program distribution device 301 distributes a program of the program channel ChA, a program of the program channel ChB, a program of the program channel ChC, an advertisement of the advertisement channel ChA, and an advertisement of the advertisement channel ChB. Hereinafter, each of the program channels ChA, ChB, and ChC is also referred to as a program channel Ch, and each of the advertising channels Cma and CmB is also referred to as an advertising channel Cm.

The program distribution device 301 continuously distributes a plurality of advertisements for, for example, 15 seconds on the advertisement channel Cm. For example, the program distribution device 301 distributes advertisements having different advertisement targets in each advertisement channel Cm.

The number of program channels in the program distribution device 301 is not limited to three, and may be one, two, or four or more. Further, the number of advertising channels in the program distribution device 301 is not limited to two, and may be one or three or more.

The broadcast receiving device 101 and the display device 202 are arranged at the user's home of the program distribution system 401. The broadcast receiving device 101 is, for example, an STB (Set Top Box), and receives broadcast waves from the program distribution device 301.

More specifically, the broadcast receiving device 101 receives from the program distribution device 301 the broadcast wave of the viewing channel Ch, which is the program channel Ch selected by the user among the plurality of program channel Ch transmitted by the program distribution device 301. do. The broadcast receiving device 101 performs a program reproduction process for reproducing a program based on the information included in the broadcast wave of the received viewing channel Ch.

Further, the broadcast receiving device 101 receives the broadcast wave of the advertisement channel Cm from the program distribution device 301. Prior to the program reproduction process, the broadcast receiving device 101 performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the received advertisement channel Cm.

More specifically, the broadcast receiving device 101 receives, for example, a broadcast wave of the program channel Ch including a stream in which the program information is divided into a plurality of packets from the program distribution device 301, and reproduces the program on the display device 202. .. Further, the broadcast receiving device 101 receives, for example, a broadcast wave of the advertising channel Cm including a stream in which the advertisement information is divided into a plurality of packets from the program distribution device 301, and reproduces the advertisement on the display device 202.

The stream includes, for example, audio information, video information, subtitle information, SI information (Service Information), EIT (Even Information Table), and the like.

The audio information and the video information are, for example, compressed and encrypted according to a predetermined method.

The broadcast receiving device 101 decodes audio information and video information based on various information acquired from the received broadcast wave, and outputs the decoded audio information and video information to the display device 202.

The display device 202 reproduces a program or an advertisement based on the audio information and the video information received from the broadcast receiving device 101.

The broadcast receiving device 101 notifies the program distribution device 301 of information regarding the reproduced advertisement. The program distribution device 301 aggregates information related to the advertisement played in each broadcast receiving device 101.

[Broadcast receiver]
FIG. 2 is a diagram showing a configuration of a broadcast receiving device according to an embodiment of the present disclosure.

With reference to FIG. 2, the broadcast receiving device 101 includes a processing unit 11, a receiving unit 12, a notification unit 13, and a storage unit 14. The storage unit 14 may be provided outside the broadcast receiving device 101.

The receiving unit 12 receives the broadcast wave of the viewing channel Ch from the program distribution device 301, for example, via a cable or an antenna. Further, the receiving unit 12 receives the broadcast wave of the advertisement channel Cm from the program distribution device 301, for example, via a cable or an antenna.

The receiving unit 12 acquires a stream included in the broadcast wave of the viewing channel Ch, and outputs the program broadcasting packet constituting the stream to the processing unit 11. Further, the receiving unit 12 acquires a stream included in the broadcast wave of the advertising channel Cm, and outputs the advertising broadcasting packet constituting the stream to the processing unit 11.

The processing unit 11 decodes the audio information and the video information based on the program broadcast packet received from the reception unit 12, and outputs the decoded audio information and the video information to the display device 202 to display the program on the viewing channel Ch. It is reproduced on the display device 202. Further, the processing unit 11 decodes the audio information and the video information based on the advertisement broadcast packet received from the reception unit 12, and outputs the decoded audio information and the video information to the display device 202, whereby the advertisement channel Cm The advertisement is reproduced on the display device 202.

FIG. 3 is a diagram showing a detailed configuration of the broadcast receiving device according to the embodiment of the present disclosure.

With reference to FIG. 3, the broadcast receiving device 101 includes a remote control signal receiving unit 41, a broadcast wave receiving unit 42, an erasing unit 44, a recording unit 45, a recording reservation unit 46, a playback unit 50, and an HDD ( It is equipped with a Hard Disk Drive) 181. The reproduction unit 50 includes a recording / reproduction unit 51 and a broadcast / reproduction unit 52.

The remote control signal receiving unit 41 and the broadcast wave receiving unit 42 are included in the receiving unit 12 shown in FIG. The erasing unit 44, the recording unit 45, the recording reservation unit 46, and the reproduction unit 50 are included in the processing unit 11 shown in FIG. The recording DB 71, the program information DB 72, and the reservation management DB 73 are stored in the storage unit 14.

The recording DB 71 is a database of recorded programs. The program information DB 72 is a database of broadcast programs. The reservation management DB 73 is a database of reserved programs.

Specifically, the content file name, program title, genre, start time, end time, and content length of each program are registered in the recording DB 71.

As program information, a program guide based on EPG (Electronic Program Guide) created by using EIT acquired from a stream by a broadcast wave receiving unit 42, EIT, or the like is registered in the program information DB 72. The program information DB 72 is periodically updated by periodically acquiring the EIT by the broadcast wave receiving unit 42.

The program title, program start time, and program end time of each program are registered in the reservation management DB 73.

The broadcast wave receiving unit 42 receives the broadcast wave from the program distribution device 301. The broadcast wave receiving unit 42 acquires a stream included in the broadcast wave, and outputs a program broadcast packet or an advertisement broadcast packet constituting the stream to the broadcast reproduction unit 52 or the recording unit 45.

The remote control signal receiving unit 41 receives the remote control signal from the remote control operation unit 61 of the remote control 161 and erases the operation information including the received remote control signal indicating the user's operation, the erasing unit 44, the recording unit 45, the recording reservation unit 46, It is output to the recording / playback unit 51 and the broadcast / playback unit 52.

The recording reservation unit 46 refers to the program guide registered in the program information DB 72 according to the operation information received from the remote control signal reception unit 41, and registers the information about the program indicated by the operation information in the reservation management DB 73. The recording reservation unit 46 refers to the reservation management DB 73, and outputs a recording instruction to the recording unit 45 according to the start time of the program.

The recording unit 45 records a program. For example, when the recording unit 45 receives the operation information indicating the viewing channel Ch selected by the user from the remote control signal receiving unit 41, the recording unit 45 records the program indicated by the received operation information. Further, the recording unit 45 records the program selected by the recording reservation unit 46.

More specifically, the recording unit 45 controls the broadcast wave receiving unit 42 according to the operation information received from the remote control signal receiving unit 41 or the recording instruction received from the recording reservation unit 46, thereby indicating the operation information or the program indicated by the recording instruction. The program broadcast packet corresponding to the above is acquired, the acquired program broadcast packet is stored in the HDD 181 and the recording information related to the program is registered in the recording DB 71.

The erasing unit 44 erases the program broadcast packet corresponding to the program indicated by the operation information from the HDD 181 and erases the recorded information about the program from the recording DB 71 according to the operation information received from the remote control signal receiving unit 41.

[Playback section]
The reproduction unit 50 performs a program reproduction process for reproducing a program based on the information included in the broadcast wave of the viewing channel Ch received by the broadcast wave receiving unit 42.

The broadcast reproduction unit 52 reproduces the program distributed by the program distribution device 301 in real time as a program reproduction process. More specifically, when the broadcast reproduction unit 52 receives the operation information indicating the viewing channel Ch from the remote control signal receiving unit 41, the broadcast wave receiving unit 42 controls the broadcast wave receiving unit 42 according to the received operation information, whereby the program indicated by the operation information. Acquires the program broadcast packet corresponding to. Then, the broadcast reproduction unit 52 transmits the video information and the audio information decoded based on the acquired program broadcast packet to the display device 202.

As a program reproduction process, the recording / reproducing unit 51 reproduces a recorded program which is a program stored in the HDD 181. More specifically, the recording / reproducing unit 51 acquires a program broadcast packet corresponding to the recorded program indicated by the operation information from the HDD 181 according to the operation information received from the remote control signal receiving unit 41. Then, the recording / playback unit 51 transmits the audio information and the video information decoded based on various information and the like included in the acquired program broadcast packet to the display device 202.

Prior to the program reproduction process, the reproduction unit 50 performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the advertisement channel Cm received by the broadcast wave receiving unit 42. The reproduction unit 50 reproduces a program in a quantity corresponding to the advertisement reproduced in the advertisement reproduction processing in the program reproduction processing.

For example, the reproduction unit 50 reproduces the program recorded by the recording unit 45 in the program reproduction processing after performing the advertisement reproduction processing.

FIG. 4 is a diagram showing an example of advertisement reproduction processing and program reproduction processing in the reproduction unit of the broadcast receiving device according to the embodiment of the present disclosure. FIG. 4 shows that on the program channel ChA, a broadcast wave containing program A information is transmitted from the program distribution device 301 during the period from time t0 to time t2, and includes program B information during the period from time t2 to time t4. The case where the broadcast wave is transmitted from the program distribution apparatus 301 is shown.

With reference to FIG. 4, when the broadcast reproduction unit 52 receives the operation information indicating that the program channel ChA is selected as the viewing channel Ch at the time t0 from the remote control signal reception unit 41, the broadcast reproduction unit 52 is recorded according to the received operation information. A recording instruction indicating the program channel ChA as a channel is output to the recording unit 45.

The recording unit 45 records a program based on the information contained in the broadcast wave of the viewing channel Ch. Specifically, the recording unit 45 receives a recording instruction from the broadcast reproduction unit 52, and starts recording a program on the program channel ChA indicated by the recording instruction at time t0. More specifically, the recording unit 45 acquires the program broadcast packet corresponding to the program A by controlling the broadcast wave receiving unit 42 according to the recording instruction received from the broadcast reproduction unit 52, and the acquired program broadcast packet is used as the HDD 181. Save to. The recording unit 45 records the program A from the time t0 to the time t2, and starts recording the program B at the time t2.

Further, when the broadcast reproduction unit 52 receives the above-mentioned operation information from the remote control signal reception unit 41 at time t0, the broadcast reproduction unit 52 determines the reproduction amount of the advertisement, for example, the reproduction time Ta in the advertisement reproduction process. For example, the broadcast reproduction unit 52 confirms the genre of the program of the viewing channel Ch based on the EIT in the program information DB 72, and determines the reproduction time Ta according to the genre of the program.

More specifically, for example, when the program on the viewing channel Ch is a program having immediacy or urgency such as a news program, the broadcast reproduction unit 52 determines the reproduction time Ta to be zero, that is, performs an advertisement reproduction process. Decide not. Further, for example, when the program on the viewing channel Ch is a long-time program such as a movie, the broadcast reproduction unit 52 determines the reproduction time Ta to be longer, for example, 30 seconds. Further, for example, when the program on the viewing channel Ch is a short-time program such as an animation, the broadcast reproduction unit 52 determines the reproduction time Ta to be short, for example, 15 seconds.

The broadcast reproduction unit 52 outputs the time shift information indicating that the determined reproduction time Ta and the viewing channel Ch are the program channel ChA to the recording / reproduction unit 51.

Further, when the broadcast reproduction unit 52 determines the reproduction time Ta, the advertisement reproduction process is started. More specifically, the broadcast reproduction unit 52 acquires an advertisement broadcast packet by controlling the broadcast wave receiving unit 42 at time t0, and displays video information and audio information decoded based on the acquired advertisement broadcast packet. By transmitting to 202, the display device 202 starts playing the advertisement.

For example, the broadcast reproduction unit 52 has at least one of the contents of the program to be reproduced in the program reproduction process, the setting in the program distribution device 301, and the setting in the broadcast reception device 101 from the advertisements of each advertisement channel Cm. Select the advertisement to be reproduced in the advertisement reproduction process according to the above.

More specifically, the broadcast reproduction unit 52 recognizes the genre of the program to be reproduced in the program reproduction process by referring to the EIT in the program information DB 72. Then, the broadcast reproduction unit 52 selects the advertisement channel Cm corresponding to the advertisement to be reproduced in the advertisement reproduction process according to the program to be reproduced in the program reproduction process. For example, the broadcast reproduction unit 52 selects the advertisement channel Cm according to the age and gender of the user estimated based on the genre of the program to be reproduced in the program reproduction process. Then, in the advertisement reproduction process, the recording / reproduction unit 51 acquires an advertisement broadcast packet from the broadcast wave of the selected advertisement channel Cm, and starts reproduction of the advertisement corresponding to the acquired advertisement broadcast packet.

When the reproduction time Ta expires at the time t1, the broadcast reproduction unit 52 ends the advertisement reproduction process.

The recording / reproduction unit 51 starts the program reproduction process at time t1 when the reproduction time Ta indicated by the time shift information received from the broadcast reproduction unit 52 expires. That is, the recording / reproduction unit 51 starts the time-shift reproduction of the program A of the program channel ChA indicated by the time-shift information. More specifically, the recording / playback unit 51 acquires a program broadcast packet corresponding to the program A from the HDD 181 and displays audio information and video information decoded based on various information included in the acquired program broadcast packet. By transmitting to, the time-shifted reproduction of the program A is started on the display device 202. The recording / reproduction unit 51 reproduces the program A from the time t1 to the time t3, and starts the time-shift reproduction of the program B at the time t3.

FIG. 5 is a diagram showing other examples of advertisement reproduction processing and program reproduction processing in the reproduction unit of the broadcast receiving device according to the embodiment of the present disclosure. In FIG. 5, similarly to FIG. 4, in the viewing channel, a broadcast wave containing the information of the program A is transmitted from the program distribution device 301 in the period from time t0 to time t2, and the program is shown in the period from time t2 to time t4. The case where the broadcast wave including the information of B is transmitted from the program distribution apparatus 301 is shown.

With reference to FIG. 5, the recording / reproducing unit 51 does not reproduce a part of the end of the programs A and B recorded by the recording unit 45.

More specifically, when the broadcast reproduction unit 52 receives operation information from the remote control signal reception unit 41 indicating that the program channel ChA is selected as the viewing channel Ch at time t0, the broadcast reproduction unit 52 sets the recording target channel according to the received operation information. A recording instruction indicating the program channel ChA is output to the recording unit 45. Further, the broadcast reproduction unit 52 determines the reproduction time Ta, and outputs the time shift information indicating that the determined reproduction time Ta and the viewing channel Ch are the program channel ChA to the recording / reproduction unit 51. Further, the broadcast reproduction unit 52 starts the advertisement reproduction process at time t0.

The recording unit 45 receives a recording instruction from the broadcast reproduction unit 52, and starts recording a program on the program channel ChA indicated by the recording instruction at time t0. The recording unit 45 records the program A from the time t0 to the time t2, and starts recording the program B from the time t2.

When the reproduction time Ta expires at the time t1, the broadcast reproduction unit 52 ends the advertisement reproduction process.

The recording / reproduction unit 51 starts the program reproduction process at time t1 when the reproduction time Ta indicated by the time shift information received from the broadcast reproduction unit 52 expires. That is, the recording / reproduction unit 51 starts the time-shift reproduction of the program A of the program channel ChA indicated by the time-shift information. The recording / reproduction unit 51 ends the program reproduction process without reproducing a part of the end of the program A at the time t2 which is the timing retroactive to the reproduction time Ta from the time t3 which is the reproduction end time of the program A.

The broadcast reproduction unit 52 restarts the advertisement reproduction process at time t2, and ends the advertisement reproduction process when the reproduction time Ta expires at time t3.

When the reproduction time Ta indicated by the time shift information received from the broadcast reproduction unit 52 expires at time t3, the recording / reproduction unit 51 restarts the program reproduction process. That is, the recording / reproduction unit 51 starts the time-shift reproduction of the program B of the program channel ChA indicated by the time-shift information. The recording / reproduction unit 51 ends the program reproduction process at time t4 without reproducing a part of the end of the program B.

For example, the reproduction unit 50 determines the reproduction amount of the advertisement in the advertisement reproduction processing based on the reproduction amount of the program in the program reproduction processing.

More specifically, the storage unit 14 in the broadcast receiving device 101 stores the advertisement ratio information that defines the standard reproduction time of the advertisement with respect to the cumulative reproduction time of the program. The advertisement ratio information is designated in advance by, for example, a broadcasting station in which the program distribution device 301 is arranged.

The recording / playback unit 51 recognizes the standard playback time based on the advertisement ratio information in the storage unit 14 and the cumulative playback time of the program in the program playback process, and reproduces the advertisement so that the playback time of the advertisement becomes longer than the standard playback time. Determines the play time of the ad in the process.

(Modification 1)
The reproduction unit 50 reproduces the pre-recorded moving image as an advertisement in the advertisement reproduction process.

More specifically, the recording unit 45 acquires, for example, advertisement broadcast packets of a plurality of advertisement channels Cm by controlling the broadcast wave receiving unit 42 periodically, and stores the acquired advertisement broadcast packets in the HDD 181. ..

With reference to FIG. 4 again, when the recording / playback unit 51 receives the operation information indicating that the program channel ChA is selected as the viewing channel Ch at the time t0 from the remote control signal receiving unit 41, the recording / playback unit 51 records according to the received operation information. A recording instruction indicating the program channel ChA as the target channel is output to the recording unit 45.

The recording unit 45 records a program based on the information contained in the broadcast wave of the viewing channel Ch. More specifically, the recording unit 45 receives a recording instruction from the recording / reproducing unit 51, and starts recording a program on the program channel ChA indicated by the recording instruction at time t0. The recording unit 45 records the program A from the time t0 to the time t2, and starts recording the program B from the time t2.

Further, the recording / reproduction unit 51 determines the reproduction time Ta and starts the advertisement reproduction process. More specifically, the recording / playback unit 51 acquires the advertisement broadcast packet from the HDD 181 and transmits the decoded audio information and the video information based on various information included in the acquired advertisement broadcast packet to the display device 202. , The display device 202 starts playing the advertisement.

For example, the recording / playback unit 51 has at least one of the content of the program to be played back in the program playback process, the setting in the program distribution device 301, and the setting in the broadcast receiving device 101 from among the plurality of videos recorded in advance. Depending on the situation, one or a plurality of videos to be played as an advertisement are selected in the advertisement playback process.

More specifically, for example, the recording / reproducing unit 51 recognizes the genre of the program to be reproduced in the program reproduction processing by referring to the EIT in the recording DB 71 and the program information DB 72. Then, the recording / reproduction unit 51 selects one or a plurality of moving images to be reproduced as an advertisement in the advertisement reproduction processing according to the program to be reproduced in the program reproduction processing. For example, the recording / reproduction unit 51 selects a moving image to be reproduced as an advertisement according to the age and gender of the user estimated based on the genre of the program to be reproduced in the program reproduction process.

Alternatively, the recording / reproduction unit 51 selects a moving image designated in advance by the program distribution device 301 as the moving image to be reproduced in the advertisement reproduction processing. Alternatively, the recording / playback unit 51 selects a moving image according to the age, gender, etc. of the user set in the broadcast receiving device 101.

For example, the recording / reproduction unit 51 does not fast-forward the moving image being reproduced as an advertisement in the advertisement reproduction process. Specifically, the recording / playback unit 51 does not perform the fast-forwarding process of the moving image even when the remote control signal receiving unit 41 receives the operation information indicating that the moving image being played back should be fast-forwarded.

When the reproduction time Ta expires at the time t1, the recording / reproduction unit 51 ends the advertisement reproduction process and starts the program reproduction process. That is, the recording / playback unit 51 starts time-shift playback of the program A of the program channel ChA. The recording / playback unit 51 time-shifts the program A from the time t1 to the time t3, and starts the time-shifted reproduction of the program B at the time t3.

Alternatively, referring to FIG. 5 again, for example, the recording / reproducing unit 51 does not reproduce a part of the end of the programs A and B recorded by the recording unit 45.

More specifically, the recording / reproduction unit 51 performs the program reproduction process without broadcasting a part of the end of the program A at the time t2 which is the timing retroactive to the reproduction time Ta from the time t3 which is the end time of the program A. Exit and start the ad playback process again. When the reproduction time Ta expires at the time t3, the recording / reproduction unit 51 restarts the program reproduction process. The recording / playback unit 51 ends the program playback process at time t4 without broadcasting a part of the end of the program B.

(Modification 2)
The reproduction unit 50 reproduces the still image as an advertisement in the advertisement reproduction process.

For example, an EIT in a stream included in a broadcast wave of an advertising channel contains text data.

By controlling the broadcast wave receiving unit 42, the recording unit 45 acquires the text data from the EIT in the advertisement broadcast packet of the advertisement channel, and stores the acquired text data in the HDD 181 as advertisement information.

The recording / playback unit 51 displays a still image based on the advertisement information in the HDD 181 as an advertisement in the advertisement reproduction process. More specifically, the recording / playback unit 51 acquires advertisement information from the HDD 181 and generates a still image based on the acquired advertisement information, and transmits the image information indicating the generated still image to the display device 202. The still image is displayed as an advertisement on the display device 202.

FIG. 6 is a diagram showing an example of an advertisement reproduction process in the reproduction unit of the broadcast receiving device according to the embodiment of the present disclosure. FIG. 6 shows the content of the advertisement to be reproduced in the advertisement reproduction process at the reproduction time Tc from the time t11 to the time t13.

With reference to FIG. 6, the reproduction unit 50 starts the advertisement reproduction process at time t11. More specifically, the broadcast reproduction unit 52 outputs a still image reproduction instruction to the recording / reproduction unit 51 at time t11.

Upon receiving a still image reproduction instruction from the broadcast reproduction unit 52 at time t11, the recording / reproduction unit 51 displays the still image based on the advertisement information in the HDD 181 as an advertisement SA.

Further, the broadcast reproduction unit 52 acquires an advertisement broadcast packet by controlling the broadcast wave receiving unit 42, and detects the start time of the advertisement on the advertisement channel Cm based on the acquired advertisement broadcast packet.

More specifically, as described above, the program distribution device 301 transmits a broadcast wave that can recognize the break for each advertisement. For example, the program distribution device 301 transmits a broadcast wave including advertisement chapter information indicating a delimiter position for each advertisement to the broadcast receiving device 101.

For example, when the broadcast reproduction unit 52 detects that the start time of the advertisement MA is the time t12 based on the advertisement chapter information included in the acquired advertisement broadcast packet, the display of the still image should be stopped at the time t12. The still image stop instruction indicating the above is output to the recording / playback unit 51.

When the recording / reproducing unit 51 receives the still image stop instruction from the broadcast / reproducing unit 52, the recording / reproducing unit 51 stops displaying the still image at time t12.

The broadcast reproduction unit 52 starts reproduction of the advertisement MA by transmitting the video information and audio information decoded based on the advertisement broadcast packet to the display device 202 at time t12, and reproduces the advertisement MB following the advertisement MA. After that, the advertisement display process is terminated at time t13.

The broadcast reproduction unit 52 may be configured to detect the start time of the advertisement based on the volume indicated by the audio information decoded based on the advertisement broadcast packet.

More specifically, there is a blank period between an ad and the ad that follows the ad.

When the volume indicated by the audio information decoded based on the advertisement broadcast packet is equal to or higher than a predetermined threshold value, the broadcast reproduction unit 52 determines that an advertisement is being delivered, while the volume is the threshold value. If it is less than, it is judged that the blank period is in progress. Then, after detecting the blank period, the broadcast reproduction unit 52 detects the timing when the volume indicated by the audio information decoded based on the advertisement broadcast packet becomes equal to or higher than a predetermined threshold value as the start time of the next advertisement. ..

[Notification of advertisement playback information]
With reference to FIG. 2 again, the notification unit 13 notifies the program distribution device 301 of information regarding the advertisement reproduced by the reproduction unit 50.

More specifically, the reproduction unit 50 generates advertisement reproduction information indicating information regarding the advertisement reproduced in the advertisement reproduction process and stores it in the storage unit 14.

FIG. 7 is a diagram showing an example of advertisement reproduction information in the storage unit of the broadcast receiving device according to the embodiment of the present disclosure.

With reference to FIG. 7, the reproduction unit 50 generates advertisement reproduction information indicating the type, the number of reproductions, and the reproduction time of the advertisement reproduced in the advertisement reproduction process, and stores the advertisement reproduction information in the storage unit 14.

For example, the notification unit 13 periodically acquires advertisement reproduction information from the storage unit 14 and transmits it to the program distribution device 301.

[Program distribution device]
FIG. 8 is a diagram showing a configuration of a program distribution device according to the embodiment of the present disclosure.

With reference to FIG. 8, the program distribution device 301 includes a program distribution unit 311, an advertisement distribution unit 312, a reception unit 313, an aggregation unit 314, and a storage unit 315. For example, the storage unit 315 stores the information of the advertisement scheduled to be distributed in the program distribution device 301.

The program distribution unit 311 transmits a broadcast wave of the program channel Ch. More specifically, the program distribution unit 311 acquires program information from a tuner (not shown) that receives broadcast waves of terrestrial digital broadcasting or sanitary broadcasting, for example, and generates and receives broadcast waves including the acquired program information. It is transmitted to the device 101.

The advertisement distribution unit 312 transmits a broadcast wave of the advertisement channel Cm. More specifically, the advertisement distribution unit 312 acquires advertisement information from the storage unit 315, generates a broadcast wave including the acquired advertisement information, and transmits the broadcast wave to the broadcast receiving device 101.

The advertisement distribution unit 312 transmits a broadcast wave that can recognize the break for each advertisement. More specifically, the advertisement distribution unit 312 acquires the advertisement chapter information indicating the delimiter position for each advertisement from the storage unit 315, includes the acquired advertisement chapter information in the broadcast wave, and transmits the acquired advertisement chapter information to the broadcast receiving device 101.

The receiving unit 313 receives the advertisement reproduction information from the program distribution device 301. The receiving unit 313 stores the advertisement reproduction information received from each program distribution device 301 in the storage unit 315 for each program distribution device 301.

The totaling unit 314 totals the information related to the advertisement played in each program distribution device 301. More specifically, the aggregation unit 314 calculates the advertisement fee to be charged to the advertiser based on the advertisement reproduction information in the storage unit 315.

[Operation flow]
Each device in the program distribution system according to the embodiment of the present disclosure includes a computer including a memory, and an arithmetic processing unit such as a CPU in the computer is a program including a part or all of each step of the following flowchart and sequence. Is read from the memory and executed. The programs of these plurality of devices can be installed from the outside. The programs of these plurality of devices are distributed in a state of being stored in a recording medium.

FIG. 9 is a flowchart defining an example of an operation procedure when the broadcast receiving device according to the embodiment of the present disclosure performs a program reproduction process and an advertisement reproduction process.

With reference to FIG. 9, first, the broadcast receiving device 101 waits for the selection operation of the viewing channel Ch by the user (NO in step S11), and when the selection operation is accepted (YES in step S11), the received operation information is received. The reception of the broadcast wave of the viewing channel Ch shown is started, and the recording of the program of the viewing channel Ch is started (step S12).

Next, the broadcast receiving device 101 determines the reproduction time Ta of the advertisement in the advertisement reproduction process (step S13).

Next, the broadcast receiving device 101 performs an advertisement reproduction process (step S14).

Next, the broadcast receiving device 101 performs a program reproduction process (step S15).

Next, the broadcast receiving device 101 repeats the advertisement reproduction process and the program reproduction process until the user finishes viewing the program on the viewing channel Ch (NO in step S16). More specifically, when the program having the viewing channel Ch ends, the broadcast receiving device 101 performs an advertisement reproduction process before reproducing another program to be distributed next to the program (step S14), and reproduces the advertisement. After performing the processing, the other program is reproduced in the program reproduction processing (step S15).

FIG. 10 is a flowchart defining an example of an operation procedure when the broadcast receiving device according to the embodiment of the present disclosure performs an advertisement reproduction process. FIG. 10 shows the details of step S14 in FIG.

With reference to FIG. 10, first, the broadcast receiving device 101 selects an advertisement channel Cm corresponding to the advertisement to be reproduced in the advertisement reproduction process (step S21).

Next, the broadcast receiving device 101 starts the advertisement reproduction process. More specifically, the broadcast receiving device 101 starts receiving the broadcast wave of the selected advertisement channel Cm, and starts playing the advertisement of the advertisement channel Cm (step S22).

Next, the broadcast receiving device 101 continues the advertisement reproduction process until the reproduction time Ta expires (NO in step S23), and ends the advertisement reproduction process when the reproduction time Ta expires (YES in step S23). S24).

In addition, instead of step S21, the broadcast receiving device 101 performs a process of selecting one or a plurality of videos to be played as an advertisement in the advertisement playback process from the plurality of pre-recorded videos as described above. You may. In this case, the broadcast receiving device 101 starts playing the selected moving image in step S22.

FIG. 11 is a flowchart defining an example of an operation procedure when the broadcast receiving device according to the embodiment of the present disclosure performs a program reproduction process. FIG. 11 shows the details of step S15 in FIG.

With reference to FIG. 11, first, the broadcast receiving device 101 starts the program reproduction process. More specifically, the broadcast receiving device 101 starts time-shifted reproduction of the program on the viewing channel Ch (step S31).

Next, the broadcast receiving device 101 waits for the end time of the program being time-shifted (NO in step S32), and when the end time of the program arrives (YES in step S32), ends the program reproduction process (step S33). ).

In addition, instead of steps S32 and S33, the broadcast receiving device 101 waits for a time retroactive to the playback time Ta from the end time of the program being time-shifted and reproduced, and when the time arrives, the program reproduction process is performed. May be terminated.

FIG. 12 is a flowchart defining an example of an operation procedure when the program distribution device according to the embodiment of the present disclosure performs a program distribution process.

With reference to FIG. 12, first, the program distribution device 301 starts transmitting the broadcast wave of the program channel Ch. More specifically, the program distribution device 301 generates a broadcast wave including program information and transmits it to the broadcast receiving device 101 (step S41).

Further, the program distribution device 301 starts transmitting a broadcast wave of the advertisement channel Cm that can recognize the break for each advertisement. More specifically, the program distribution device 301 generates a broadcast wave including advertisement information and advertisement chapter information indicating a delimiter position for each advertisement and transmits the broadcast wave to the broadcast receiving device 101 (step S42).

Next, when the program distribution device 301 waits for the advertisement reproduction information (NO in step S43) and receives the advertisement reproduction information from the program distribution device 301 (YES in step S43), the advertiser is based on the received advertisement reproduction information. Calculate the advertising fee to be charged to (step S44).

FIG. 13 is a diagram showing a program reproduction sequence in the program distribution system according to the embodiment of the present disclosure.

With reference to FIG. 13, first, the program distribution device 301 starts transmitting a broadcast wave of the program channel Ch and a broadcast wave of the advertisement channel Cm, which can recognize the break for each advertisement (step). S51).

Next, the broadcast receiving device 101 receives the broadcast wave of the viewing channel Ch (step S52).

Next, the broadcast receiving device 101 receives the broadcast wave of the advertising channel Cm (step S53).

Next, the broadcast receiving device 101 performs an advertisement reproduction process (step S54).

Next, the broadcast receiving device 101 performs a program reproduction process (step S55).

Next, the broadcast receiving device 101 transmits the advertisement reproduction information to the program distribution device 301 (step S56).

Next, the program distribution device 301 calculates the advertisement fee to be charged to the advertiser based on the advertisement reproduction information received from the program distribution device 301 (step S57).

In the broadcast receiving device 101 according to the embodiment of the present disclosure, the recording / reproducing unit 51 is configured to time-shift the program recorded by the recording unit 45 in the program reproduction processing after the advertisement reproduction processing. However, it is not limited to this. Instead of the recording / reproduction unit 51, the broadcast / reproduction unit 52 may be configured to reproduce the program of the viewing channel Ch distributed by the program distribution device 301 in real time in the program reproduction process after the advertisement reproduction process.

Further, in the broadcast receiving device 101 according to the embodiment of the present disclosure, the recording / playback unit 51 has a program content and a program to be played back in the program playback processing from among a plurality of videos recorded in advance in the advertisement playback processing. According to at least one of the setting in the distribution device 301 and the setting in the broadcast reception device 101, one or a plurality of videos to be played as an advertisement are selected in the advertisement reproduction process. It is not limited. The recording / playback unit 51 randomly selects a moving image to be played as an advertisement in the advertisement playing process regardless of the content of the program to be played in the program playing process, the setting in the program distribution device 301, and the setting in the broadcast receiving device 101. May be. For example, the recording / playback unit 51 may be configured to randomly select a moving image to be reproduced as an advertisement in the advertisement reproducing process from a plurality of previously recorded moving images.

Further, in the broadcast receiving device 101 according to the embodiment of the present disclosure, the notification unit 13 is configured to transmit the advertisement reproduction information to the program distribution device 301, but the present invention is not limited to this. The notification unit 13 may be configured to transmit advertisement reproduction information to a device different from the program distribution device 301. Further, the broadcast receiving device 101 may be configured not to include the notification unit 13.

Further, in the program distribution system 401 according to the embodiment of the present disclosure, the program distribution device 301 is configured to transmit a broadcast wave including advertisement chapter information indicating a delimiter position for each advertisement as a broadcast wave of the advertisement channel Cm. However, it is not limited to this. The program distribution device 301 may be configured to transmit a broadcast wave that does not include advertisement chapter information.

By the way, in a system for distributing a program using a broadcast wave, a technology capable of effectively distributing an advertisement at a low cost is desired.

More specifically, for example, when an advertisement is inserted into a program by using the techniques described in Patent Documents 1 to 4 in a program distribution system 401 including a broadcast receiving device 101 and a program distribution device 301, the advertisement is advertised on the program distribution side. It becomes necessary to introduce a distribution system separately, which increases the cost.

On the other hand, in the broadcast receiving device 101 according to the embodiment of the present disclosure, the broadcast wave receiving unit 42 is used for broadcasting waves of the viewing channel Ch, which is a channel selected by the user among the plurality of channels, and for advertising. Receives the broadcast wave of the advertising channel Cm, which is the channel of. The reproduction unit 50 performs a program reproduction process for reproducing a program based on the information included in the broadcast wave of the viewing channel Ch received by the broadcast wave receiving unit 42. Prior to the program reproduction process, the reproduction unit 50 performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the advertisement channel Cm received by the broadcast wave receiving unit 42, and reproduces the advertisement in the advertisement reproduction process. The amount of the program corresponding to the advertisement is played back in the program playback process.

In the program distribution system 401 according to the embodiment of the present disclosure, the program distribution device 301 is a broadcast wave of a channel used for distribution of a program and a broadcast wave of an advertisement channel Cm which is a channel used for distribution of a plurality of advertisements. , Sends a broadcast wave that can recognize the break for each advertisement. The broadcast receiving device 101 receives the broadcast wave of the viewing channel Ch, which is a channel selected by the user among the plurality of channels, and the broadcast wave of the advertising channel Cm from the program distribution device 301. The broadcast receiving device 101 performs a program reproduction process for reproducing a program based on the information included in the broadcast wave of the received viewing channel Ch. Prior to the program reproduction process, the broadcast receiving device 101 performs an advertisement reproduction process for reproducing an advertisement based on the information contained in the broadcast wave of the received advertisement channel Cm, and the amount corresponding to the advertisement reproduced in the advertisement reproduction process is performed. Play the program in the program playback process.

The program reproduction method according to the embodiment of the present disclosure is a program reproduction method in a broadcast receiving device 101 that receives broadcast waves from a program distribution device 301 that transmits broadcast waves of a plurality of channels. In this program reproduction method, first, the broadcast receiving device 101 receives the broadcast wave of the viewing channel Ch, which is a channel selected by the user among the plurality of channels. Next, the broadcast receiving device 101 receives the broadcast wave of the advertising channel Cm, which is an advertising channel. Next, the broadcast receiving device 101 performs a program reproduction process for reproducing the program based on the information included in the received broadcast wave of the viewing channel Ch. Prior to the program reproduction process, the broadcast receiving device 101 performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the received advertisement channel Cm. The broadcast receiving device 101 reproduces a program in a quantity corresponding to the advertisement reproduced in the advertisement reproduction process in the program reproduction process.

The program reproduction method according to the embodiment of the present disclosure is in a program distribution system 401 including a program distribution device 301 for transmitting broadcast waves of a plurality of channels and a broadcast receiving device 101 for receiving broadcast waves from the program distribution device 301. This is a program playback method. In this program reproduction method, first, the program distribution device 301 is a broadcast wave of a channel used for distribution of a program and a broadcast wave of an advertisement channel Cm which is a channel used for distribution of a plurality of advertisements, and separates each advertisement. Sends recognizable broadcast waves. Next, the broadcast receiving device 101 receives the broadcast wave of the viewing channel Ch, which is a channel selected by the user among the plurality of channels, from the program distribution device 301. Next, the broadcast receiving device 101 receives the broadcast wave of the advertisement channel Cm from the program distribution device 301. Next, the broadcast receiving device 101 performs a program reproduction process for reproducing the program based on the information included in the received broadcast wave of the viewing channel Ch. Prior to the program reproduction process, the broadcast receiving device 101 performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the received advertisement channel Cm. The broadcast receiving device 101 reproduces a program in a quantity corresponding to the advertisement reproduced in the advertisement reproduction process in the program reproduction process.

In this way, the broadcast wave of the advertisement channel Cm transmitted from the program distribution device 301 is received, the advertisement is reproduced based on the information contained in the received broadcast wave, and the amount of the program corresponding to the reproduced advertisement is reproduced. Depending on the configuration and method, it is possible to deliver advertisements at low cost by using an existing system that delivers programs using broadcast waves, and it is possible to realize a mechanism for providing programs in consideration of viewing advertisements. ..

Therefore, in the broadcast receiving device 101, the program distribution device 301, and the program distribution method according to the embodiment of the present disclosure, it is possible to effectively distribute advertisements at low cost in a system that distributes programs using broadcast waves. can.

Further, for example, a broadcasting station having a program distribution device 301 distributes an advertisement on a paid channel of a paid plan to obtain advertising revenue from an advertiser, but instead of receiving advertising revenue from an advertiser, a program of the paid channel is sent to a user who has a contract for the free plan. Since it is possible to implement a service that distributes free of charge, it is possible to encourage users to change their contracts to paid plans. In addition, the user can watch a program on a pay channel for free in exchange for watching the advertisement.

In the program distribution device 301 according to the embodiment of the present disclosure, the program distribution unit 311 transmits a broadcast wave of the program channel Ch used for distribution of the program. The advertisement distribution unit 312 transmits a broadcast wave of the advertisement channel Cm used for distribution of a plurality of advertisements. The advertisement distribution unit 312 transmits a broadcast wave that can recognize the break for each advertisement.

The program distribution method according to the embodiment of the present disclosure is a program distribution method in the program distribution device 301 that transmits broadcast waves of a plurality of channels. In this program distribution method, first, the program distribution device 301 transmits a broadcast wave of the program channel Ch used for program distribution. Further, the program distribution device 301 transmits a broadcast wave of the advertisement channel Cm used for distribution of a plurality of advertisements. When transmitting the broadcast wave of the advertisement channel Cm, the program distribution device 301 transmits the broadcast wave that can recognize the break for each advertisement.

In this way, by using a configuration and method for transmitting a broadcast wave of the advertisement channel Cm that can recognize the break for each advertisement, a low cost can be achieved by using an existing system for distributing a program using the broadcast wave. In addition to being able to deliver the advertisement with, the advertisement can be played from the beginning on the device on the user side.

Therefore, in the program distribution device 301 and the program distribution method according to the embodiment of the present disclosure, the advertisement can be effectively distributed at low cost in the system for distributing the program using the broadcast wave.

It should be considered that the above embodiments are exemplary in all respects and not restrictive. The scope of the present invention is shown by the scope of claims rather than the above description, and is intended to include all modifications within the meaning and scope equivalent to the scope of claims.

The above description includes the features described below.
[Appendix 1]
A broadcast receiving device that receives the broadcast wave from a program distribution device that transmits broadcast waves of a plurality of channels.
A receiving unit that receives the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels, and the broadcast wave of the advertising channel, which is the channel for advertising.
It is provided with a reproduction unit that performs a program reproduction process for reproducing a program based on the information contained in the broadcast wave of the viewing channel received by the reception unit.
Prior to the program reproduction process, the reproduction unit performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the advertisement channel received by the receiver, and reproduces the advertisement in the advertisement reproduction process. The program is reproduced in the program reproduction process in an amount corresponding to the advertisement.
The playback unit is a broadcast receiving device that, after performing the advertisement reproduction process, time-shifts and reproduces the program recorded by the recording unit in the program reproduction process.

[Appendix 2]
A program distribution device that transmits broadcast waves from multiple channels.
A program distribution unit that transmits the broadcast wave of the program channel, which is the channel used for program distribution, and
It is provided with an advertisement distribution unit that transmits the broadcast wave of the advertisement channel, which is the channel used for distribution of a plurality of advertisements.
The advertisement distribution unit transmits the broadcast wave that can recognize the break for each advertisement.
The program distribution device is also
A receiving unit that receives advertisement reproduction information related to an advertisement reproduced in a broadcast receiving device that receives the broadcast wave, and a receiver.
A program distribution device including a totaling unit that calculates an advertisement fee based on the advertisement reproduction information received by the receiving unit.

[Appendix 3]
A program distribution device that transmits broadcast waves from multiple channels,
A broadcast receiving device that receives the broadcast wave from the program distribution device is provided.
The program distribution device is the broadcast wave of the channel used for distribution of a program and the broadcast wave of an advertisement channel which is the channel used for distribution of a plurality of advertisements, and is capable of recognizing a break for each advertisement. Send with broadcast waves,
The broadcast receiving device receives the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels, and the broadcast wave of the advertising channel from the program distribution device.
The broadcast receiving device performs a program reproduction process for reproducing a program based on the information contained in the broadcast wave of the received viewing channel.
Prior to the program reproduction process, the broadcast receiving device performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the received advertisement channel, and the advertisement reproduced in the advertisement reproduction process is used. The corresponding amount of the program is reproduced in the program reproduction process,
The broadcast receiving device transmits the advertisement reproduction information related to the advertisement reproduced in the advertisement reproduction process to the program distribution device.
The program distribution device is a program distribution system that calculates an advertisement fee based on the advertisement reproduction information received from the broadcast receiving device.

11 Processing unit 12 Reception unit 13 Notification unit 14 Storage unit 41 Remote control signal reception unit 42 Broadcast wave reception unit 44 Erasing unit 45 Recording unit 46 Recording reservation unit 50 Playback unit 51 Recording / playback unit 52 Broadcast playback unit 61 Remote control operation unit 71 Recording DB
72 Program information DB
73 Reservation management DB
101 Broadcast receiver 161 Remote control 181 HDD
201 Display device 301 Program distribution device 311 Program distribution unit 312 Advertisement distribution unit 313 Reception unit 314 Aggregation unit 315 Storage unit 401 Program distribution system

Claims (12)

A broadcast receiving device that receives the broadcast wave from a program distribution device that transmits broadcast waves of a plurality of channels.
A receiving unit that receives the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels, and the broadcast wave of the advertising channel, which is the channel for advertising.
It is provided with a reproduction unit that performs a program reproduction process for reproducing a program based on the information contained in the broadcast wave of the viewing channel received by the reception unit.
Prior to the program reproduction process, the reproduction unit performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the advertisement channel received by the receiver, and reproduces the advertisement in the advertisement reproduction process. A broadcast receiving device that reproduces the program in an amount corresponding to the advertisement in the program reproduction process. The broadcast receiving device further
A recording unit for recording the program based on the information contained in the broadcast wave of the viewing channel is provided.
The broadcast receiving device according to claim 1, wherein the reproduction unit reproduces the program recorded by the recording unit in the program reproduction process after performing the advertisement reproduction process. The broadcast receiving device according to claim 2, wherein the playback unit does not reproduce a part of the end of the program recorded by the recording unit. The broadcast receiving device according to any one of claims 1 to 3, wherein the reproduction unit reproduces a pre-recorded moving image as the advertisement in the advertisement reproduction process. The broadcast receiving device according to any one of claims 1 to 4, wherein the reproduction unit reproduces a still image as the advertisement in the advertisement reproduction process. The playback unit is at least one of the content of the program to be played back in the program playback process, the setting in the program distribution device, and the setting in the broadcast receiving device from the plurality of pre-recorded moving images. The broadcast receiving device according to claim 4, wherein one or a plurality of the moving images to be reproduced as the advertisement are selected in the advertisement reproduction process. The reproduction unit determines the reproduction amount of the advertisement in the advertisement reproduction processing based on the reproduction amount of the program in the program reproduction processing.
The broadcast receiving device further
The broadcast receiving device according to any one of claims 1 to 6, further comprising a notification unit for notifying another device of information about the advertisement reproduced by the reproduction unit. A program distribution device that transmits broadcast waves from multiple channels.
A program distribution unit that transmits the broadcast wave of the channel used for program distribution, and
It is equipped with an advertisement distribution unit that transmits the broadcast wave of the channel used for distribution of a plurality of advertisements.
The advertisement distribution unit is a program distribution device that transmits the broadcast wave that can recognize the division for each advertisement. A program distribution device that transmits broadcast waves from multiple channels,
A broadcast receiving device that receives the broadcast wave from the program distribution device is provided.
The program distribution device is the broadcast wave of the channel used for distribution of a program and the broadcast wave of an advertisement channel which is the channel used for distribution of a plurality of advertisements, and is capable of recognizing a break for each advertisement. Send with broadcast waves,
The broadcast receiving device receives the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels, and the broadcast wave of the advertising channel from the program distribution device.
The broadcast receiving device performs a program reproduction process for reproducing a program based on the information contained in the broadcast wave of the received viewing channel.
Prior to the program reproduction process, the broadcast receiving device performs an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the received advertisement channel, and the advertisement reproduced in the advertisement reproduction process is used. A program distribution system that reproduces the corresponding amount of the program in the program reproduction process. It is a program reproduction method in a broadcast receiving device that receives the broadcast wave from a program distribution device that transmits broadcast waves of a plurality of channels.
A step of receiving the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels,
The step of receiving the broadcast wave of the advertising channel, which is the channel for advertising,
A step of performing a program reproduction process for reproducing a program based on the information contained in the broadcast wave of the received viewing channel, and
Prior to the program reproduction process, the step of performing an advertisement reproduction process for reproducing an advertisement based on the information contained in the broadcast wave of the received advertisement channel is included.
In the step of performing the program reproduction process, a program reproduction method for reproducing the program in an amount corresponding to the advertisement reproduced in the advertisement reproduction process. It is a program distribution method in a program distribution device that transmits broadcast waves of a plurality of channels.
A step of transmitting the broadcast wave of the channel used for distribution of a program, and
Including the step of transmitting the broadcast wave of the advertisement channel, which is the channel used for delivering a plurality of advertisements.
A program distribution method for transmitting the broadcast wave that can recognize the break for each advertisement in the step of transmitting the broadcast wave of the advertisement channel. A program distribution device that transmits broadcast waves from multiple channels,
A program reproduction method in a program distribution system including a broadcast receiving device that receives the broadcast wave from the program distribution device.
The program distribution device is the broadcast wave of the channel used for distribution of a program and the broadcast wave of an advertisement channel which is the channel used for distribution of a plurality of advertisements, and the division for each advertisement can be recognized. Steps to send broadcast waves and
A step in which the broadcast receiving device receives the broadcast wave of the viewing channel, which is the channel selected by the user among the plurality of channels, from the program distribution device.
A step in which the broadcast receiving device receives the broadcast wave of the advertising channel from the program distribution device.
A step of performing a program reproduction process in which the broadcast receiving device reproduces a program based on the information included in the broadcast wave of the received viewing channel.
The broadcast receiving device includes a step of performing an advertisement reproduction process for reproducing an advertisement based on the information included in the broadcast wave of the received advertisement channel prior to the program reproduction process.
A program reproduction method in which the broadcast receiving device reproduces the program in an amount corresponding to the advertisement reproduced in the advertisement reproduction process in the step of performing the program reproduction process.

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