JP2020102738A - Receiver and reception method - Google Patents

Abstract

To distribute an advertisement that meets a preference of a viewer.SOLUTION: A collection unit collects operation log information. A communication control unit controls transmission by a communication unit so that the communication unit transmits the collected operation log information as preference information indicating a preference of a viewer who has performed operation corresponding to the operation log information to a server unit for at least distributing an advertisement. In addition, the communication control unit controls reception by the communication unit so that the communication unit receives an advertisement to be transmitted so as to correspond to a preference analyzed based on the preference information, which is the operation log information, in the server unit. The reproduction unit streams the received advertisement or reproduces the received advertisement at a predetermined timing after storing it in a storage unit. It is possible to distribute an advertisement that meets the preference of the viewer by distributing an advertisement corresponding to the preference analyzed based on operation log information with a high possibility that the preference of the viewer is reflected.SELECTED DRAWING: Figure 1

Description

Embodiments of the present invention relate to a receiving apparatus and a receiving method.

In recent years, the user's preference is estimated based on the viewing history of content viewed via a television receiver or a network such as the Internet, and an advertisement (CM: Commercial Message) corresponding to the estimated preference is provided. The delivery form is known. By providing an advertisement corresponding to the taste of the viewer, a greater advertising effect can be expected.

However, when the advertisement corresponding to the viewer's taste estimated from the viewing history is provided in this way, there is a problem that an advertisement not matching the viewer's taste is often provided.

JP, 2016-103216, A

The receiving device and the receiving method according to the embodiments solve the above-described problem by making it possible to provide an advertisement that matches the taste of the viewer.

In the receiving device of the embodiment, the collection unit collects the operation log information, and the communication control unit sets the operation log information collected by the collection unit to the preference of the viewer who has performed the operation corresponding to the operation log information. The communication unit is controlled to transmit at least the preference information to be transmitted to the server device that delivers the advertisement. Further, the communication control unit controls the reception of the communication unit in the server device so as to receive the advertisement transmitted corresponding to the preference analyzed based on the preference information which is the operation log information. The reproducing unit performs streaming reproduction of the received advertisement, or stores it in the storage unit and reproduces it at a predetermined timing.

The schematic diagram explaining operation of the broadcasting system of a 1st embodiment. The figure which shows an example of the whole structure containing the broadcasting system of 1st Embodiment. The figure which shows the stream and information of a broadcast wave transmission line and a hybrid cast transmission line. The figure which shows the structural example of a receiver. The hardware block diagram of a management server. Functional block diagram of the management server. The hardware block diagram of an external device. The timing chart at the time of addressable CM reproduction. The figure which shows an example of the screen which a receiver displays on a display. The figure which shows an example of the display screen of an addressable CM. The figure which shows the other example of the display screen of an addressable CM. The flowchart which shows the display process of an addressable CM. The figure which shows an example of the display screen by the receiver of the modification of the broadcasting system of 1st Embodiment. The figure which shows the other example of the display screen by the modification of 1st Embodiment. The figure which shows the further another example of the display screen by the modification of 1st Embodiment. 7 is a timing chart when reproducing an addressable CM in the broadcasting system according to the second embodiment. The flowchart which shows the display process of the addressable CM in the receiver of the broadcasting system of 2nd Embodiment. The figure which shows the outline|summary of the broadcasting system of 3rd Embodiment. The functional block diagram of the external device of the broadcasting system of 3rd Embodiment. The figure for demonstrating the selection operation of a CM list. The functional block diagram of the external device of the broadcasting system of 4th Embodiment. The figure for demonstrating the selection operation of an image. The figure which shows the outline|summary of the broadcasting system of 5th Embodiment. The figure which shows the outline|summary of the broadcasting system of 6th Embodiment. The functional block diagram of the receiver of the broadcasting system of 6th Embodiment. The figure which shows the display form of the receiver of the broadcasting system of 7th Embodiment.

Hereinafter, a broadcasting system of an embodiment to which a receiving device and a receiving method are applied will be described in detail with reference to the drawings.

[First Embodiment]
(System operation example)
FIG. 1 is a schematic diagram for explaining the operation of the broadcasting system according to the first embodiment. The broadcast system of the first embodiment is a broadcast system that delivers advertisements (addressable CMs, CMs: commercial messages) that match the tastes of viewers between broadcast programs. The CM includes advertisements of programs, etc. as well as advertisements of products or services.

As shown in FIG. 1, the broadcasting system of the first embodiment includes each device of a broadcasting station 1000, which will be described later, a receiver 5000 compatible with hybrid cast, and a management server 3000 that manages the receiver 5000. In addition, the broadcast system includes a viewer's external device 6000 and a viewer's voice operation device 7000.

As the external device 6000 for the viewer, for example, a smart phone, a tablet terminal, a mobile phone, a notebook type or desktop type personal computer device, or the like can be used. The voice operation device 7000 includes a microphone unit and a speaker unit, and remotely operates a receiver 5000 such as a television receiver based on an operation voice collected from the microphone unit. The speaker unit outputs desired music or feedback sound for operation.

As the receiver 5000, for example, a television receiver, a set top box, or the like can be used. The television receiver receives analog or digital terrestrial broadcasting, cable television broadcasting, network broadcasting via a network such as the Internet, or satellite broadcasting. Moreover, you may use the television receiver compatible with broadcasting communication cooperation services, such as a data broadcast or a hybrid cast. The set top box also receives analog or digital terrestrial broadcasting, cable television broadcasting, network broadcasting via a network such as the Internet, satellite broadcasting, or the like, similarly to the television receiver. Alternatively, a set top box that can support a broadcasting/communication cooperation service such as data broadcasting or hybrid cast may be used.

The management server 3000 displays the viewing history of a broadcast program viewed by a viewer via the receiver 5000 via the Internet, a broadcast program viewed by analog or digital terrestrial broadcasting, satellite broadcasting, or CS (Communication Satellites) broadcasting. Acquire and analyze the taste of the viewer. For example, it is assumed that the management server 3000 obtains information that a certain viewer who does not belong to the target layer “Y” regularly watches the broadcast program “a” targeted at the layer “Y”. Then, as a result of the analysis, it is assumed that the viewer has a high probability of being interested in the product “m” which the target layer “Y” does not usually show.

In this case, the management server 3000 determines that the CM frame of the broadcast program “a” is suitable as an addressable CM frame for a specific viewer. The specific viewer is a viewer who is interested in the product “m”. The management server 3000 provides the analysis result to the broadcasting station 1000. The analysis result may be automatically transmitted to the broadcasting station 1000 by the management server 3000, or may be transmitted to the broadcasting station 1000 manually.

The advertising company AD acquires the analysis result of the management server 3000 from the broadcasting station 1000. Then, the advertising company AD proposes to the advertiser MC of the product "m" whether to purchase the CM frame of the broadcast program "a" as an addressable CM frame. If the advertiser MC agrees to this, a contract is made between the two parties.

The advertising company AD submits a CM for the product "m" to the broadcasting station 1000 based on the contract, and the broadcasting station 1000 uses the CM management server provided therein to distribute the addressable CM to the CM distribution server. Send the CM to 4000. The CM of the CM distribution server 4000 is received by the above-mentioned viewer's receiver 5000, and is broadcast (reproduced) when a viewer interested in the product “m” views it.

The management server 3000 acquires the delivery record of the addressable CM from the receiver 5000 based on the information of the addressable CM frame acquired from the broadcasting station 1000, and provides it to the broadcasting station 1000. The management server 3000 may have a function of automatically transmitting the distribution record to the broadcasting station 1000, or the distribution record may be transmitted to the broadcasting station 1000 manually.

The advertising company AD acquires the delivery record from the management server 3000 via the broadcasting station 1000, and informs the advertiser MC as necessary.

(Schematic configuration of system)
FIG. 2 is a diagram showing a system configuration of the broadcast system according to the first embodiment. As shown in FIG. 2, the broadcast station 1000 includes a broadcast station server 1100 including a CM management server, and a security device 1200. The broadcasting station 1000 transmits a broadcasting signal by radio waves. The broadcast signal may include signals such as BS broadcast, CS broadcast, and terrestrial digital broadcast. Further, the broadcasting station 1000 sends out a digital broadcasting signal, application control information (AIT: Application Information Table), control information regarding presentation by cooperation of broadcasting and communication, and the like.

The application control information includes an application linked with a broadcast program, a command for starting or ending, control information, and the like, and is received by the receiver 5000. As a transmission method of the application control information, for example, a transmission method by a dedicated ES (Elementary Stream), a data carsel method of repeatedly transmitting the same data, or a method of acquiring a control signal file from a server of the communication network is used. be able to. The hybrid cast compatible receiver 5000, which will be described later, acquires an application from the specified URL according to the application control information, and executes control such as application boundary.

The broadcasting station 1000 operates a broadcasting station server 1100. The broadcast station server 1100 provides the receiver 5000 with metadata of a program title, a program ID, a program outline, a cast, a broadcast date and time, and other data.

The receiver 5000 can receive a broadcast signal to receive various broadcast programs and various service information. The receiver 5000 is provided with a function for realizing a broadcasting/communication function cooperation service, in addition to the basic function of receiving digital broadcasting.

That is, the receiver 5000 has the following functions in addition to the broadband network connection function. It has a function of executing an application in accordance with application control information sent by broadcasting, a function of presenting in cooperation with broadcasting and communication, and the like.

The receiver 5000 can be connected to a recording medium 5001 such as an HDD (Hard Disk Drive) or SSD (Solid State Drive) for recording and reproducing data, and can also be connected to a display device 5002 and a speaker system 5003. is there. These may be included in the receiver 5000 in advance.

The display device of the first embodiment is mainly configured by the receiver 5000, the recording medium 5001, the display device 5002, and the speaker system 5003.

The management server 3000 manages the receiver 5000, acquires the viewing history from the receiver 5000, and analyzes the viewing history. As described above, the management server 3000 may automatically transmit the analysis result of the viewing history to the broadcasting station 1000.

Further, the management server 3000 acquires information on the addressable CM frame from the broadcasting station 1000. This information includes, for example, information such as a broadcast program in which an addressable CM frame is set, a time zone of the addressable CM frame, and the like. The management server 3000 acquires the delivery record by the receiver 5000 of the addressable CM based on the information on the addressable CM frame. As described above, the management server 3000 may automatically transmit the distribution record to the broadcasting station 1000.

The broadcasting system of the first embodiment is mainly configured by the receiver 5000, the recording medium 5001, the display device 5002, the speaker system 5003, and the management server 3000.

To the CM distribution server 4000, the CM management server owned by the broadcasting station 1000 (see FIG. 1) transmits the addressable CM submitted from the advertising company AD to the broadcasting station 1000. The receiver 5000 receives a predetermined addressable CM among the addressable CMs held by the CM distribution server 4000.

(Stream and information on transmission line)
FIG. 3 is a diagram showing a broadcast wave transmission line 2100 and a hybrid cast transmission line 2200 for transmitting a broadcast signal in the broadcasting system according to the first embodiment. As shown in FIG. 3, a video stream, an audio stream, application control information, and service information are transmitted on each transmission path.

(Example of receiver configuration)
FIG. 4 is a diagram illustrating a configuration example of the receiver 5000 according to the first embodiment. As shown in FIG. 4, the receiver 5000 has a communication content processing unit 5100 and a broadcast content processing unit 5300. The communication content processing unit 5100 has a hybrid cast specification connected to the network. The connection destination of the network is, for example, the management server 3000 described above. The broadcast content processing unit 5300 receives a broadcast wave.

The communication content processing unit 5100 includes an IP communication interface 5101. The stream received via the IP communication interface 5101 is received by the streaming reception processing unit 5102, and the demodulated stream is restored to the original array state by the demultiplexer 5303. A DRAM processing unit 5104 is connected to the demultiplexer 5303, and the DRAM processing unit 5104 can operate a program and execute, for example, automatic download.

The video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311, the audio stream is decoded by the audio decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313.

The decoded video data and subtitle data are combined by the combiner 5501 and input to the display 5002. The decoded audio data is input to the speaker unit 5003.

The broadcast content processing unit 5300 includes a broadcast tuner 5301. The stream received by the broadcast tuner 5301 and demodulated is input to the descrambler 5302. In the descrambler 5302, the input stream is descrambled with the key from the CAS (Conditional Access System) module 5304. The stream descrambled by the descrambler 5302 is input to the demultiplexer 5303.

The demultiplexer 5303 outputs the data for data broadcasting to the data broadcasting reception processing unit 5330. The video stream separated by the demultiplexer 5303 is decoded by the video decoder 5311, the audio stream is decoded by the audio decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313. The decoded video data and subtitle data are combined by the combiner 5501 and input to the display 5002. The decoded audio data is input to the speaker system 5003.

The data broadcast signal separated by the demultiplexer 5303 is received by the data broadcast reception processing unit 5330 and input to the data broadcast engine 5315. The display signal sent by the data broadcast is input to the combiner 5501 and displayed on the display 5502.

The overall operation of the receiver 5000 is controlled by the integrated controller 5200. The integrated controller 5200 has an application control unit 5201 and a security management unit 5202. The application control unit 5201 controls each block of the receiver 5000 based on various information and control information included in the application control information. The application control unit 5201 determines, for the application, whether or not to display the CM and auxiliary information such as a message related to the CM.

The security management unit 5202 manages applications and realizes security functions. For example, the security management unit 5202 has an application authentication function and handles the authenticated application as a management application. In addition, the security management unit 5202 includes an access control function, a presentation function, an enforcement function, a revocation function for a management application other than broadcasting, and the like. Although the control of the security management unit 5202 and the control of the application control unit 5201 are described separately here, they may be controlled as one management unit without being divided.

The access control function makes it possible to refer to broadcast resources such as video, audio, and metadata SI information, video/audio output of the receiver 5000, and receiver resources such as a network interface, for applications whose use is permitted. Also, the accessible receiver API (Application Programming Interface) is restricted according to the security class of the application.

The presentation control function determines, based on the intention of the broadcasting division, whether to overlay the broadcast video, the display area and size, and the display method of the application such as display/non-display. Further, in an emergency such as a disaster report, for example, the application or its related display is temporarily hidden so that the full-screen display of the broadcast program can be controlled.

The revocation function is a function for invalidating a problematic application that impairs the interests of the broadcaster and users.

The application engine 5130 forms an environment for executing an application. As the application engine 5130, for example, an HTML5 (Hypertext Markup Language 5) browser provided with an extended API for supporting hybrid cast can be used.

The terminal cooperation control unit 5500 is an interface that executes cooperation with an external cooperation terminal.

Here, the recording medium 5001 stores the addressable CM acquired from the CM distribution server 4000 described above. Of the addressable CMs stored in the CM distribution server 4000, the integrated controller 5200 downloads to the recording medium 5001 those that the viewer of the receiver 5000 is likely to like. The addressable CMs owned by the CM distribution server 4000 are divided into a plurality of groups to which tags such as “car”, “sports”, “travel”, etc., which indicate the tastes of viewers, are attached. The integrated controller 5200 downloads the addressable CM group to which the tag matching the viewer's taste is added based on the information on the viewer's taste of the receiver 5000 acquired from the management server 3000.

The addressable CM downloaded to the recording medium 5001 is temporarily stored in the DRAM processing unit 5104. Thereafter, the addressable CM is separated by the demultiplexer 5303, the video stream is decoded by the video decoder 5311, the audio stream is decoded by the audio decoder 5312, and the subtitle stream is decoded by the subtitle decoder 5313.

The decoded video data and subtitle data are combined by the combiner 5501 and input to the display 5002. The decoded audio data is input to the speaker system 5003 via the synthesizer 5502. As a result, the addressable CM is output by the display device 5002 and the speaker system 5003.

The application control unit 5201 controls each block of the receiver 5000 based on the application control information regarding the reproduction of the addressable CM, and reproduces the addressable CM in a predetermined addressable CM frame.

(Example of management server configuration)
FIG. 5 is a hardware configuration diagram of the management server 3000. As shown in FIG. 5, the management server 3000 includes a CPU (Center Processing Unit) 3051, a ROM (Read Only Memory) 3052, a RAM (Random Access Memory) 3053, a storage unit 3054, and a communication unit 3055.

The storage unit 3054 is a storage unit such as an HDD or SSD. The storage unit 3054 stores a preference analysis program described later. The CPU 3051 operates based on this preference analysis program, analyzes the viewer's preference, and notifies the CM distribution server 4000 of the analysis result (preference analysis information). As a result, the addressable CM that matches the viewer's taste is delivered to the viewer's receiver 5000, inserted between programs, and reproduced.

(Function of management server)
FIG. 6 is a functional block diagram of each function realized by the CPU 3051 of the management server 3000 executing the preference analysis program. By executing the preference analysis program, the CPU 3051 realizes the respective functions of the storage control unit 3100, the analysis unit 3200, the communication control unit 3300, and the voice recognition unit 3400 as shown in FIG.

The storage unit 3100 stores the viewing history in the receiver 5000 managed by the management server 3000. The viewing history includes, for example, a program title, a program ID, a program summary, a performer, a broadcast date and time, and other data.

Further, the storage control unit 3100 controls the storage unit 3054 to store and reproduce the viewing history, the reproduction history, the recording setting, the viewing reservation setting, etc. received from the receiver 5000. Further, the storage control unit 3100 controls the storage unit 3054 to store and reproduce the preference information acquired from the external device 6000 of the viewer.

Further, in the broadcasting system of the embodiment, the voice operating device 7000 allows voice operation of the receiver 5000 and the like. The management server 3000 enables the voice operation of the receiver 5000 by recognizing the operation voice acquired from the voice operation device 7000 by the voice recognition unit 3400 and transmitting it to the receiver 5000. The storage control unit 3100 controls the storage unit 3054 to store and reproduce the operation history information corresponding to the operation voice for the receiver 5000 or the like acquired from the voice operation device 7000.

The analysis unit 3200 analyzes the viewer's preference and the like from the viewing history and the viewer's attribute information of the receiver 5000 managed by the management server 3000. The viewer attribute information is information obtained from the viewer through a questionnaire survey or the like in advance (for example, when the receiver is purchased). The viewer attribute information includes, for example, gender information and generation information about the members of the household.

From these information, for example, the preference of the viewer of the receiver 5000 managed by the management server 3000 is estimated. For example, information such as car lovers, sports lovers, and travel lovers can be obtained from the viewing tendency of the viewer.

Further, for example, in a broadcast program “a” that targets the target layer “Y”, a CM about a product “n” that matches the taste of the target layer “Y” is flowing, and a target that is interested in the product “m”. It is assumed that the viewer belonging to the layer “X” is also found to be watching the broadcast program “a”.

In this case, for example, the analysis unit 3200 sets the CM frame for the product “n” as the addressable CM frame, and provides the addressable CM for the product “m” to the viewers belonging to the target layer “X”. May be determined to be suitable for.

In addition to this, an addressable CM frame is set for the parental group of households with children in the broadcast programs in the evening hours that the parents are likely to watch, and the addressable items related to children are addressed. It may be possible to provide a commercial.

The communication control unit 3300 notifies the broadcasting station 1000 of these analysis results by the analysis unit 3200, for example. These analysis results are acquired by the advertising company AD via the broadcasting station 1000, and the advertiser MC of the target product purchases the addressable CM frame.

Further, the communication control unit 3300 notifies the broadcasting station 1000 of the distribution record when the addressable CM is actually distributed in the purchased addressable CM frame. These distribution results are reported to the advertising company AD and the advertiser MC via the broadcasting station 1000.

Further, the communication control unit 3300 notifies the receiver 5000 of the viewer's preference analyzed by the analysis unit 3200. Accordingly, the receiver 5000 can selectively acquire the addressable CM that matches the taste of the viewer when acquiring the addressable CM from the CM distribution server 4000.

Further, as will be described later, the communication control unit 3300 transmits a CM list for the viewer to select a desired CM to the viewer's external device 6000 and the receiver 5000. This CM list is a list of CM names and the like. The viewer selects the CM desired to be distributed from this list and specifies it in the management server 3000. The communication control unit provides the information indicating the CM specified by the viewer and the preference analysis information indicating the preference of the viewer analyzed by the analysis unit 3200 based on the CM specified by the viewer, to the CM distribution server. Send to 4000.

(Hardware configuration of external device)
FIG. 7 is a diagram showing a hardware configuration of the external device 6000. As shown in FIG. 7, the external device 6000 includes a CPU 6031, a ROM 6032, a RAM 6033, a timer 6034, a storage unit 6035, a communication unit 6036, a display unit 6037, an operation unit 6038, a speaker unit 6039, and a microphone unit 6040. There is.

The storage unit 6035 stores an orientation providing application program. As will be described later in detail, the CPU 6031 notifies the management server 3000 of the preference information indicating the preference of the viewer based on this orientation providing application program. As a result, the CM that matches the taste of the viewer is distributed from the management server 3000 via the CM distribution server 4000.

Further, the storage unit 6035 stores image data captured by a user or acquired via a network. When the viewer designates a desired image among the images shown by this image data, the viewer's preference is analyzed from the image designated by the management server 3000, and the CM distribution server 4000 determines the viewer's preference. Matching CMs are distributed.

The voice operating device 7000 also has a hardware configuration similar to that shown in FIG. 7. In the case of the voice operation device 7000, the operation voice from the viewer is collected by the microphone unit 6040 and transmitted to the management server device 3000.

(Playback of addressable CM)
FIG. 8 is a timing chart when an addressable CM is reproduced in the broadcasting system of the first embodiment. In the example of FIG. 8, it is assumed that the addressable CM that matches the taste of the viewer of the receiver 5000 has already been downloaded to the recording medium 5001. Alternatively, during the broadcast program, an addressable CM suitable for the viewer's taste may be downloaded to the recording medium 5001 by asynchronous communication or the like.

As shown in FIG. 8, in the broadcasting system of the first embodiment, when the main part of a broadcast program is started, a hybrid cast application relating to reproduction of an addressable CM is activated. The hybridcast application is launched, but it is controlled to be invisible.

Specifically, the technical specifications of the hybrid cast are standardized as the technical specifications of the IPTV forum and ARIB (Association of Radio Industries and Businesses) standards. According to the ARIB standard, when a PMT (Program Map Table) included in a broadcast signal is received, a receiver 5000 receives a BML (Broadcast Markup Language) that is data broadcast content based on a PID (Packet ID) described in the PMT. ) The content is launched. In the initial state, the script described in the BML content acquires the application control information from the server device on the network. After the acquisition, the hybrid cast application is started according to the acquired application control information.

When the hybrid cast application receives the event message EM1 included in the broadcast signal and foretelling the start of the CM, the hybrid cast application displays a predetermined screen over the broadcast moving image. At this time, in the hybrid cast application, the application control unit 5201 controls the display of graphics from the non-display state to the display state. That is, when the hybrid cast application is activated, it is controlled to be hidden, and when the event message EM1 is received, the hybrid cast application screen is displayed in a transparent state. Therefore, it does not interfere with the viewing of the main program. In the hybrid cast application, such interrupt display and overlay display are possible under predetermined conditions. The event message EM1 is included in a broadcast signal and transmitted from the broadcasting station 1000 a predetermined time before the CM start time (for example, 1 second to several seconds before).

The hybrid cast application screen may be displayed not only in the transparent state but also in the semitransparent state. Even in this case, the main program is not completely hidden, and viewing of the main program is not hindered. At this time, auxiliary information such as a predetermined message or mark for the viewer may be displayed in one corner of the screen or the like.

When the event message EM2 indicating the start of CM included in the broadcast signal is received, the hybrid cast application starts the reproduction of the downloaded addressable CM. Then, immediately after the reproduction of the addressable CM ends, the event message EM3 indicating the end of the CM included in the broadcast signal is received. Since the length of the addressable CM is set according to the length of the addressable CM frame, the reproduction of the addressable CM ends immediately before the reception of the event message EM3.

(Example of display screen of receiver)
Next, FIG. 9 is an example of a display screen displayed on the display device 5002 by the receiver 5000. The display screen shown in FIG. 9 is displayed prior to the download of the addressable CM to the recording medium 5001 of the receiver 5000.

As shown in FIG. 9, when the integrated controller 5200 downloads the addressable CM from the CM distribution server 4000 to the recording medium 5001 of the receiver 5000, the viewer of the receiver 5000 asks for permission to use the recording medium 5001. Display a message. As the message content, not only the license, but also a message asking about a specific usage amount such as “what GB is used” may be displayed. As a result, it is possible to show that the recording medium 5001 owned by the viewer is not arbitrarily used, and it is also possible to show how much the capacity of the recording medium 5001 is used. The download of the addressable CM is performed at an arbitrary timing when the recording medium 5001 is unused after the viewer's permission is obtained.

FIG. 10 is an example of a screen displayed on the display device 5002 when the receiver 5000 reproduces the addressable CM. As shown in FIG. 10, when the receiver 5000 receives the event message EM1 indicating that it is immediately before the start of the CM, the hybrid cast application superimposes it on the broadcast moving image and a message as auxiliary information indicating that the CM is to be replaced. Alternatively, a semitransparent screen SCa including a mark or the like may be displayed. Make messages or marks easier to see by displaying them semi-transparently instead of transparently. This allows the viewer to know that the addressable CM will be started and to show in advance that the CM (advertisement) is of interest to the viewer, so that the viewer is more interested than the normal CM. To watch.

FIG. 11 is another example of the screen displayed on the display device 5002 when the receiver 5000 reproduces the addressable CM. As shown in FIG. 11, when the receiver 5000 receives the event message EM2 indicating the start of CM, the hybrid cast application arranges and plays back the moving image SCb of the addressable CM in the screen SCa. At this time, a message indicating that the CM is being replaced may be displayed on the screen SCa. The moving image SCb of the addressable CM is displayed, for example, in a region smaller than the screen SCa with respect to the screen SCa displayed on the entire screen. For this reason, the message during the CM replacement is not hidden and is continuously displayed. Thereby, even in the addressable CM, the viewer can be shown to be the addressable CM, and the viewer can be interested.

Note that the moving image SCb of the addressable CM may be displayed on the entire screen, regardless of the example of FIG. 11. Further, at this time, the message during the CM replacement may be displayed in the moving image SCb of the addressable CM or may be hidden. That is, even when the moving image SCb of the addressable CM is displayed on the full screen, the message indicating that the CM is being replaced may be displayed within the frame of the moving image SCb.

The hybrid cast application hides the screen SCa and the moving picture SCb upon completion of the reproduction of the addressable CM, and returns the display of the display unit 5002 to the original broadcast moving picture screen.

(Display processing in receiver)
FIG. 12 is a flowchart showing an example of a procedure of display processing of the addressable CM in the receiver 5000.

As shown in FIG. 12, when the main part of the broadcast program is started and the receiver 5000 receives the PMT included in the broadcast signal (step S101), the application control unit 5201 activates the hybrid cast application and hides it (step S101). S102). The hybrid cast application waits for reception of the event message EM1 foretelling the start of CM (step S103: No).

When the receiver 5000 receives the event message EM1 (step S103: Yes), the hybrid cast application displays the application screen of the hybrid cast application. That is, the non-display state is changed to the display state (step S104). The application screen may be a transparent screen or a screen SCa including a message to replace the CM. Then, the hybrid cast application waits for reception of the event message EM2 indicating the start of CM (step S105: No).

When the receiver 5000 receives the event message EM2 (step S105: Yes), the hybrid cast application displays the moving image SCb of the addressable CM on the transparent screen or the screen SCa and starts the reproduction of the addressable CM (step S106). .. After a lapse of a predetermined time, the hybrid cast application ends the reproduction of the addressable CM (step S107). Then, the hybrid cast application hides the moving image SCb (and the screen SCa). That is, the display state is changed to the non-display state (step S108). The hybrid cast application waits for reception of the event message EM3 indicating the end of CM (step S109: No).

When the receiver 5000 receives the event message EM3 (step S109: Yes), the display processing of the addressable CM in the receiver 5000 ends.

In recent years, viewing histories of contents via television and the Internet have been collected, and the tastes and purchasing behaviors of viewers have been analyzed. Such an analysis result can be utilized for addressable CM distribution to a specific viewer. However, it is difficult to replace the addressable CM with the CM frame in a normal broadcast program for display.

In the receiver 5000 of the broadcasting system according to the first embodiment, the hybrid cast application appropriately displays a screen regarding the addressable CM according to the event messages EM1 to EM3 included in the broadcast signal. As a result, the addressable CM can be displayed and reproduced in place of the broadcast CM.

In the receiver 5000, the application control unit 5201 activates the hybrid cast application in advance and controls it to be hidden. By being activated in advance, the reproduction of the addressable CM can be started at a quick timing in time with the start of the addressable CM frame.

Further, in the receiver 5000, when switching from the broadcast moving image, the hybrid cast application displays a screen SCa including a message to replace the CM, for example. As a result, the time lag that may occur when switching from the broadcast video is filled in, and the screen can be smoothly transitioned to the video of the addressable CM without making the viewer feel uncomfortable.

(Modification of the first embodiment)
13 to 15 are examples of screens displayed on the display unit when the receiver of the broadcasting system according to the modified example of the first embodiment reproduces the addressable CM.

As shown in FIG. 13, in the receiver of the modified example, the hybrid cast application displays the addressable CM that is being reproduced in the margin of the screen SCc displayed over the broadcast video, that is, in the outer frame of the video SCb of the addressable CM. Auxiliary information such as a mark MKa indicating the target viewer of may be displayed. As a result, in the example of FIG. 13, the viewer can immediately notice that the CM is “vehicle-related”.

As shown in FIG. 14, in the receiver of the modified example, the hybrid cast application adds information such as the mark MKa of the addressable CM currently being reproduced to the margin of the screen SCd displayed over the broadcast moving image, or Instead, information such as the mark MKb indicating the target viewer of the addressable CM to be reproduced next may be displayed. The information indicating the addressable CM to be reproduced next may be a thumbnail or the like. As a result, in the example of FIG. 14, the viewer knows in advance that the "baseball-related" CM will be displayed next to the "car-related" CM (advance notification of CM). Can be interested.

As shown in FIG. 15, in the receiver of the modification, the hybrid cast application matches the color and pattern of the screens SCe and SCf displayed on the broadcast moving image in accordance with the age group of the target audience of the addressable CM. The texture and the like may be changed. The screen of FIG. 15A is an example of the screen SCe of the addressable CM for the elderly. The screen of FIG. 15B is an example of the screen SCf of the addressable CM for young people. The ease of viewing changes depending on the color of the screen depending on the age of the viewer. Therefore, the addressable CM can be made easier to view by changing the screen. Also, when changing the screen, the viewer can select the screen SCe or SCf.

[Second Embodiment]
Next, the broadcasting system of the second embodiment will be described. The broadcast system according to the second embodiment is an example in which the broadcast signal does not include an event message. The broadcasting system of the second embodiment also has the same configuration as the broadcasting system of the first embodiment. In the following description, FIG. 4 and the like are referred to, and configurations corresponding to the configurations of the first embodiment are denoted by the same reference numerals.

(Playback of addressable CM)
FIG. 16 is a timing chart at the time of addressable CM reproduction in the system of the second embodiment. In the example of FIG. 16, the management server 3000 notifies the receiver 5000 in advance of the predetermined time of the addressable CM frame in the predetermined broadcast program notified from the broadcasting station 1000. The hybrid cast application of the receiver 5000 replaces and displays the addressable CM based on the predetermined time notified from the management server 3000.

As shown in FIG. 16, when the main part of the broadcast program is started and the receiver 5000 receives the PMT included in the broadcast signal, the application controller 5201 activates the hybrid cast application. At this time, the hybrid cast application is hidden as in the embodiment.

At the time T1 that is a predetermined time for giving notice of the start of CM in the broadcast program, the hybrid cast application overlays the broadcast moving image with, for example, a transparent screen, or a semi-transparent screen including auxiliary information such as a message to replace the CM. Display the screen.

The hybrid cast application starts playing the downloaded addressable CM at time T2, which is the CM start time. Then, immediately after the reproduction of the addressable CM ends, the time T3, which is the CM end time, is reached.

(Display processing in receiver)
FIG. 17 is a flowchart showing an example of a procedure of display processing of the addressable CM in the receiver 5000 of the broadcasting system of the second embodiment.

In the flowchart of FIG. 17, the receiver 5000 acquires information on a predetermined time regarding the addressable CM frame from the management server 3000 in advance (step S210).

When the main part of the broadcast program is started and the receiver 5000 receives the PMT included in the broadcast signal (step S211), the application control unit 5201 activates the hybrid cast application and hides it (step S212). The hybrid cast application waits until the time T1 at which the CM start is announced (step S213: No).

At time T1 (step S213: Yes), the hybrid cast application displays a transparent screen or a screen SCa including a message to replace the CM (step S214). Then, the hybrid cast application waits until the time T2, which is the CM start time, is reached (step S215: No).

At time T2 (step S215: Yes), the hybrid cast application arranges and displays the moving image SCb of the addressable CM on the transparent screen or the screen SCa, and starts the reproduction of the addressable CM (step S216). After a lapse of a predetermined time, the hybrid cast application ends the reproduction of the addressable CM (step S217). Then, the hybrid cast application hides the moving image SCb (the screen SCa) (step S218). The hybrid cast application waits until time T3, which is the CM end time, is reached (step S109: No).

At time T3 (step S219: Yes), the display processing of the addressable CM in the receiver 5000 ends.

In the receiver 5000 of the second embodiment, information on a predetermined time regarding the addressable CM frame is acquired from the management server 3000 in advance. Then, the hybrid cast application appropriately displays a screen regarding the addressable CM in accordance with times T1 to T3 and the like. As a result, even when the broadcast signal does not include the event message, the addressable CM can be displayed and played back in place of the broadcast CM.

[Third Embodiment]
Next, the broadcasting system of the third embodiment will be described. In the broadcasting system of the third embodiment, the management server 3000 is related to TV viewing via an external device 6000 such as a mobile terminal or a personal computer (PC) which is physically different from the receiver 5000. To collect information that does not exist. The management server 3000 analyzes the viewer's preference based on the information collected from the external device and not related to the television viewing. In other words, the viewer notifies the management server 3000 of his/her preference using the external device 6000, and the management server 3000 delivers the CM corresponding to the notified preference of the viewer. As a result, the viewer can view the CM that matches his or her taste.

FIG. 18 is a diagram showing an outline of the broadcasting system according to the third embodiment. As shown in FIG. 18, in the case of the broadcasting system of the third embodiment, the viewer uses the external device 6000 to transmit the preference information indicating his/her preference to the management server 3000. As the external device 6000, for example, a mobile terminal 6000a or a personal computer device 6000b can be used.

The analysis unit 3200 of the management server 3000 illustrated in FIG. 6 analyzes the taste of the viewer based on the taste information provided by the viewer. The communication control unit 3300 controls the communication unit 3055 to transmit the preference analysis information indicating the preference of the viewer to the CM distribution server 4000. As a result, the addressable CM that matches the taste of the viewer can be reproduced by the receiver 5000 and can be viewed by the viewer.

Specifically, the CPU 6031 of the external device 6000 shown in FIG. 7 realizes each function shown in FIG. 19 by executing the orientation providing application program stored in the storage unit 6035. That is, the CPU 6031 realizes the list acquisition unit 6050, the operation detection unit 6060, the display control unit 6070, and the communication control unit 6080 by executing the orientation providing application program.

In the case of the third embodiment, the communication control unit 3300 of the management server 3000 transmits the CM list to the external device 6000 of the viewer in advance. This CM list is a list of information indicating, for example, a talent name, a program genre, a product genre, a CM atmosphere, a title of a song used in the CM, a singer, and the like. The communication control unit 6080 and the list acquisition unit 6050 acquire the CM list transmitted from the management server 3000. The display control unit 6070 displays the acquired CM list on the display unit 6037.

FIG. 20A is a diagram showing an example of the CM list displayed on the display unit 6037 of the external device 6000. The viewer designates, through the operation unit 6038, a talent name, a program genre, or the like that suits his/her taste from the CM list displayed on the external device 6000. When the designation operation is detected, the display control unit 6070 controls the display unit 6037 to display a message asking whether or not to watch the CM in which the designated talent appears or the CM of the designated genre. FIG. 20A is an example in which a talent having a talent name of “CC CC” is designated. Therefore, as shown in FIG. 20B, the display control unit 6070 displays a message asking whether or not to watch, such as “Do you see the CM in which CC CC appears? Yes/No”. To control the display.

When the viewer selects to view the message (Yes operation), the communication control unit 6080 uses the information indicating the talent name or the program genre designated by the viewer as the preference information and the management server. Send to 3000.

As a result, the management server 3000 notifies the CM distribution server 4000 of the viewer's preference, and the CM distribution server 4000 distributes the addressable CM matching the viewer's preference to the viewer's receiver 5000. And is reproduced between programs.

That is, in the case of the third embodiment, the viewer does not estimate the taste of the viewer on the management server 3000 side, but the viewer specifies his/her own taste. Therefore, the CM delivery server 4000 can select an addressable CM that matches the taste of the viewer and transmit it to the receiver 5000 of the viewer. For this reason, it is possible to provide an advertisement that matches the taste of the viewer, and it is possible to obtain the same effects as those of the above-described embodiments.

[Fourth Embodiment]
Next, a broadcasting system according to the fourth embodiment will be described. In the case of the broadcasting system of the fourth embodiment, the viewer specifies the image stored in the external device 6000 or the sample image acquired from the management server 3000. As a result, the taste of the viewer is estimated based on the image designated by the viewer, and the addressable CM corresponding to the estimated taste is provided.

That is, in the case of the broadcasting system of the fourth embodiment, the CPU 6031 of the external device 6000 shown in FIG. 7 executes the orientation providing application program stored in the storage unit 6035, and as shown in FIG. An image detection unit 6090 is realized together with the list acquisition unit 6050 to the communication control unit 6080 described above.

The image detection unit 6090 detects the image data stored in the storage unit 6035 of the external device 6000. The display control unit 6070 displays a list of images of the detected image data on the display unit 6037. Alternatively, the communication control unit 3300 of the management server 3000 transmits the list of sample images to the external device 6000. The list acquisition unit 6050 and the communication control unit 6080 of the external device 6000 acquire a list of sample images and display the list on the display unit 6037.

FIG. 22 is a diagram showing images displayed as a list on the display unit 6037 of the external device 6000. When the viewer displays a list of images on the display unit 6037, the viewer selects an image that suits his/her taste through the operation unit 6038, as shown in FIG. The example of FIG. 22A is an example in which a mountain image is selected.

When such an image selection operation is detected, the display control unit 6070 controls the display unit 6037 to display a message asking whether or not to watch the CM including the selected image. FIG. 22A is an example in which a mountain image is selected. For this reason, the display control unit 6070 displays the image of the selected mountain as shown in FIG. 22(b) and, for example, "Do you see the CM including such an image? Yes/No" etc. The display control is performed on the display unit 6037 for a message asking whether to view or not.

When the viewer selects to view the message (“Yes” selection operation), the communication control unit 6080 transmits the image data of the image selected by the viewer to the management server 3000 as preference information. To do.

As a result, the image data of the image corresponding to the taste of the viewer is transmitted from the management server 3000 to the CM distribution server 4000, and the CM distribution server 4000 selects the viewer to the receiver 5000 of the viewer. The addressable CM including the reproduced image is distributed and reproduced between programs and the like.

Also in the case of the fourth embodiment, the viewer's preference is not estimated on the management server 3000 side, but the image selected by the viewer and matching the user's preference is specified. Therefore, in the CM distribution server 4000, an addressable CM including an image that matches the viewer's taste can be selected and transmitted to the viewer's receiver 5000. Therefore, it is possible to provide an advertisement that matches the taste of the viewer, and it is possible to obtain the same effects as those of the above-described embodiments.

In the third embodiment, the viewer selects and specifies an advertisement that suits his/her preference via the external device 6000, and in the fourth embodiment, the viewer selects the external device 6000. Through this, I decided to select and specify an image that suits my taste. In addition, the viewer designates, for example, position information of a traveled place in the management server 3000 or designates product information (purchasing information) of a product purchased by mail order in the management server 3000 via the external device 6000. You may. In this case, the management server 3000 acquires position information or product information (purchasing information) as preference information, analyzes the preference information, and transmits the analysis result as preference analysis information to the CM distribution server 4000. As a result, in the same manner as described above, the CM distribution server 4000 matches the viewer's receiver 5000 with the viewer's preference indicated by the product information (purchase information) of the product purchased at the place of travel or mail order. The CM that was made is distributed. Therefore, the viewer can view the addressable CM corresponding to his/her preference.

[Fifth Embodiment]
Next, a broadcasting system according to the fifth embodiment will be described. In the broadcasting system according to the fifth embodiment, the viewer estimates the viewer's preference based on the voice operation history of the receiver 5000 using the voice operation device 7000, and addresses the estimated preference. It is an example of providing a CM.

FIG. 23 is a diagram showing an outline of such a broadcasting system of the fifth embodiment. As shown in FIG. 23, in the case of the broadcasting system of the fifth embodiment, when the viewer utters a voice instructing the operation of the receiver 5000 to the voice operating device 7000, the voice is changed to that of FIG. Sound is collected by the microphone unit 6040 shown in FIG. The collected voice is converted into voice data which is an electric signal and is transmitted to the management server 3000.

The management server 3000 recognizes the audio data of the viewer with the audio recognition unit 3400 shown in FIG. 6 and converts it into an operation command for the receiver 5000. Then, the communication control unit 3300 of the management server 3000 transmits the operation command to the receiver 5000 via the communication unit 3055. This allows the receiver 5000 to be remotely controlled by voice.

On the other hand, the analysis unit 3200 of the management server 3000 analyzes the preference of the viewer based on the operation command formed from the audio data of the viewer. For example, when the viewer gives a voice instruction to “play the live performance of talent A”, by analyzing this, it is possible to analyze that the taste of the viewer includes “talent A”. The communication control unit 3300 transmits such an analysis result to the CM distribution server 4000 as preference analysis information indicating the preference of the viewer. As a result, the addressable CM that matches the taste of the viewer can be reproduced by the receiver 5000 and can be viewed by the viewer, and the same effects as the above-described embodiments can be obtained.

[Sixth Embodiment]
Next, a broadcasting system according to the sixth embodiment will be described. Each of the above-described embodiments is an example in which the viewer's preference is designated via the external device 6000. On the other hand, the sixth embodiment is an example in which the receiver 5000 has the function of the above-described external device 6000. In the case of this example, as shown in FIG. 24, the receiver 5000 collects each information such as recording/viewing history, reproduction control history, recording setting, and viewing reservation setting, and transmits it to the management server 3000. The management server device 3000 analyzes the preference of the viewer based on each information such as the recording/viewing history received from the image receiving device 5000, and transmits the preference analysis information to the CM distribution server 4000. The CM distribution server 4000 transmits the addressable CM that matches the taste of the viewer to the receiver 5000 of the viewer. This makes it possible to view the addressable CM that matches the taste of the viewer.

Specifically, the integrated controller 5200 of the receiver 5000 shown in FIG. 4 executes the preference application program stored in the storage medium 5001 to execute the information collection unit 5802 and the communication control as shown in FIG. Each function of the unit 5804 is realized.

In the case of this example, the information collecting unit 5802 of the receiver 5000 collects various kinds of information (operation log information) such as recording/viewing history, reproduction control history, recording setting, and viewing reservation setting, and stores them in the storage medium 5001. .. The communication control unit 5804 reads the collected operation log information from the storage medium 5001 and sends it to the management server 3000.

The analysis unit 3200 of the management server 3000 analyzes the operation log information of the receiver 5000 to extract, for example, the talent name or the program genre that appears in the recorded program or the program reserved for viewing as the preference information. Then, the extracted preference information is transmitted to the CM distribution server 4000. As a result, an addressable CM that matches the viewer's taste analyzed from the operation log of the receiver 5000 can be viewed through the viewer's receiver 5000, and in the same manner as in the above-described embodiments. The effect of can be obtained.

[Seventh Embodiment]
Next, the broadcasting system of the seventh embodiment will be described. The third embodiment and the fourth embodiment described above are examples in which the preference of the viewer is specified via the external device 6000. On the other hand, the seventh embodiment is an example in which the viewer operates his/her receiver 5000 to specify his/her own preference.

(Selection operation from the CM list by the receiver)
Specifically, the integrated controller 5200 of the receiver 5000 shown in FIG. 4 executes the preference application program stored in the storage medium 5001 to cause the information collection unit 5802 and the communication control unit 5804 shown in FIG. In addition, each function of the acquisition unit 5801 and the display control unit 5803 is realized.

In the case of this example, the acquisition unit 5801 of the receiver 5000 acquires the CM list transmitted from the management server 3000. A preview video is added to each CM in the CM list. The display control unit 5803 displays the acquired CM list and preview area on the display device 5002. FIG. 26 is a display example of the CM list displayed on the display 5002. In the case of the example in FIG. 26, the CM list is a list of information indicating, for example, the talent name of the appearing talent, the product genre, the atmosphere of the CM, the title of the song used in the CM, the singer, and the like.

By operating the operation unit 5005 of the receiver 5000, the viewer selects a CM that suits his or her taste, such as a CM of a product genre that he or she likes, from such a CM list. When the viewer wants to view the CM preview image, he/she operates the operation unit 5005 to specify the CM preview. When the CM preview is specified, the display control unit 5803 controls the display 5002 to display the preview image added to the CM selected by the viewer. As a result, the viewer can confirm the selected CM in advance.

When the viewer selects a CM that suits the taste, the communication control unit 5804 transmits information indicating the CM selected by the viewer to the management server 3000 as the taste information. The analysis unit 3200 of the management server 3000 analyzes the preference of the viewer based on the CM selected by the viewer, and transmits the preference analysis information that is the analysis result to the CM distribution server 4000. As a result, the addressable CM that matches the viewer's taste can be viewed via the viewer's receiver 5000, and the same effect as each of the above-described embodiments can be obtained.

(Selection operation from the image list by the receiver)
The example described above is an example of selecting a desired CM from the CM list transmitted from the management server 3000. However, among the images recorded in the recording medium 5001 of the receiver 5000 or the sample images acquired from the management server 3000, the addressable CM corresponding to the viewer's preference estimated based on the image designated by the viewer. May be provided.

In this case, the acquisition unit 5801 of the receiver 5000 shown in FIG. 25 acquires a sample image from the management server 3000. The information collecting unit 5802 collects images such as photographs taken by the viewer and stored in the recording medium 5001. The display control unit 5803 displays a list of these images on the display 5002 as shown in FIG.

The operator designates, through the operation unit 5005, an image that matches his or her taste from the images displayed in the list. The communication control unit 5804 transmits the image selected by the viewer to the management server 3000 as preference information. The analysis unit 3200 of the management server 3000 analyzes the preference of the viewer based on the image selected by the viewer, and transmits the preference analysis information that is the analysis result to the CM distribution server 4000. As a result, the addressable CM that matches the viewer's taste can be viewed through the viewer's receiver 5000, and the same effects as those of the above-described embodiments can be obtained.

In the description of the seventh embodiment, the receiver 5000 is explained as a television receiver. However, the receiver 5000 may be a set top box that receives analog or digital terrestrial broadcasting, cable television broadcasting, network broadcasting via a network such as the Internet, or satellite broadcasting.

In the case of this set-top box, by transmitting the operation log information of the set-top box to the management server 3000, the advertisement information received from the management server 3000 is displayed as it is on the display device (streaming reproduction) or in the storage unit. Remember once. Then, the stored advertisement information is reproduced and output at a predetermined timing such as during a broadcast program. As a result, similarly to the above, it is possible to view the addressable CM that matches the taste of the viewer.

Such an embodiment is an example, and is not intended to limit the scope of the present invention. The novel embodiment can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the spirit of the invention. These embodiments and their modifications are included in the scope and gist of the invention, and are also included in the invention described in the claims and the scope of equivalents thereof.

For example, in each of the above-described embodiments, the addressable CM previously downloaded to the recording medium 5001 of the receiver 5000 is reproduced, but MPEG-DASH (Moving Picture Experts Group Dynamic Adaptive Streaming over Hyper Text Transfer Protocol) is used. Based on this, the addressable CM on the CM distribution server 4000 may be streamed and reproduced.

Further, in the description of each of the above-described embodiments, an example has been described in which the CM frame in the broadcast program is replaced with the addressable CM, but the addressable CM may be inserted and replaced with respect to the content distributed via the Internet.

Further, although the respective functions shown in FIGS. 6, 19, 21 and 22 are to be realized by software by the CPU based on a program, some or all of the respective functions are realized by hardware. You may. Further, the above-described program may be stored in a computer-readable electronic medium, and the computer may read the program from the electronic medium so that the computer realizes the above-described functions. The electronic medium includes, for example, a recording medium such as a CD-ROM, a flash memory or a removable medium, and the like. Further, it may be realized by distributing and storing the constituent elements in different computers connected via a network and communicating between the computers that function the respective constituent elements.

1000... Broadcasting station, 3000... Management server, 3100... Storage control section, 3200... Analysis section, 3300... Communication control section, 3400... Voice recognition section, 4000... CM distribution server, 5000... Receiver, 5001... Recording medium, Reference numeral 5002... Display device, 5200... Integrated controller, 5201... Application control unit, 5001... Recording medium, 5801... Acquisition unit, 5802... Information collection unit, 5803... Display control unit, 5804... Communication control unit, 6000... External device, Reference numeral 6050... List acquisition unit, 6060... Operation detection unit, 6070... Display control unit, 6080... Communication control unit, 6090... Image detection unit, 7000... Voice operation device.

Claims (7)

A collection unit that collects operation log information,
Transmission control of the communication unit so as to transmit the operation log information collected by the collection unit as at least the preference information indicating the preference of the viewer who has performed the operation corresponding to the operation log information, to the server device that delivers the advertisement. Then, in the server device, a communication control unit that controls reception of the communication unit so as to receive an advertisement transmitted corresponding to a preference analyzed based on the preference information that is the operation log information,
And a reproduction unit for reproducing the received advertisement by streaming or storing it in a storage unit and reproducing it at a predetermined timing. The communication control unit controls the communication unit to receive list information of a plurality of advertisements transmitted from the server device,
The communication control unit controls transmission of information indicating an advertisement selected by the viewer from the list of advertisements indicated by the list information to the server device as the preference information. The receiving device described. A preview video is added to each advertisement shown in the list information,
The receiving device according to claim 2, further comprising a preview output function that outputs the preview video of the advertisement designated by the viewer. The receiving device according to claim 1, wherein the communication control unit controls transmission of an image selected by a viewer from a list of a plurality of images to the server device as the preference information. The receiving device according to claim 4, wherein the list of images is a list formed based on a plurality of images stored in the receiving device. The server device transmits a plurality of sample images,
The communication control unit controls transmission of an image selected by a viewer from the list of sample images received from the server device to the server device as the preference information. Receiver. A collection step in which the collection unit collects operation log information,
The communication control unit transmits the operation log information collected in the collecting step as at least the preference information indicating the preference of the viewer who has performed the operation corresponding to the operation log information, to at least the server device that delivers the advertisement. Communication control that controls transmission of the communication unit and controls the reception of the communication unit so that the server device receives an advertisement transmitted corresponding to the preference analyzed based on the preference information that is the operation log information. Steps,
A reproduction step in which the reproduction section performs streaming reproduction of the received advertisement or stores the advertisement in a storage section and reproduces it at a predetermined timing.

Images