JP2003157388A - Sales promotion information providing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain a device capable of efficiently performing the processing for providing sales promotion information or the like. SOLUTION: This providing device provides sales promotion information through a plurality of Web sites having a sales promotion information providing means for providing sales promotion information to a user, and has a storage means 11 for storing the information specifying the sales promotion information providing means provided by the respective Web sites, a receiving means 18 for providing an information transmit person with the contents of the sales promotion information providing means stored in the storage means 11, and receiving a use request for the sales promotion information providing means selected by the information transmitter from the provided contents, and a directing means 11 for directing the information transmitting means to transmit the information by the information transmit person.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for providing a user with sales promotion information such as advertisements, electronic mails, questionnaires, etc. on the Internet.

[0002]

2. Description of the Related Art With the development of the Internet, it is becoming more common to provide information on products and services via websites. As described above, a product seller who provides information on a website puts up a banner advertisement including link information such as an address of the website on a plurality of other websites for sales promotion. Also,
In order to increase the number of accesses to websites and banner advertisements provided by themselves, product sellers advertise to users by e-mail, etc., and general users to investigate trends of users. On the other hand, it is becoming more common to conduct promotional activities by conducting questionnaires with benefits.

[0003]

However, in a conventional sales promotion activity, for example, when a banner advertisement is posted on a plurality of websites, each website such as a tag for a banner space is followed according to the platform of each website. The information specified above and various programs (hereinafter,
"Marketing component") must be introduced separately. Therefore, as a product seller, the marketing component of each website provider must be individually examined and introduced, and this process is very troublesome.

[0004] When conducting sales promotion activities on a plurality of websites, the advertisement posting fee paid to each site provider and each W
The privilege points for users who click the banner advertisement on the eb site have to be managed individually for each website, which is inefficient.

[0007] Further, for example, a banner advertisement posted by opt-in mail or a mechanism for guiding a user's access to a shopping site to be operated is not provided in each platform, and this is not provided in each product seller. Had to do it on their own. In particular, even if a user who may be a potential customer does not take action on a banner advertisement posted by a product seller, etc., the user is urged to take action on the banner advertisement at low cost. The mechanism was not provided on each platform.

The present invention has been made to solve the above problems, and an object of the present invention is to provide an apparatus capable of efficiently providing sales promotion information.

[0007]

In order to achieve the above object, a sales promotion information providing apparatus according to one aspect of the present invention includes a plurality of Webs provided with sales promotion information providing means for providing sales promotion information to a user. An apparatus for providing sales promotion information through a site, comprising: storage means for storing information specifying a sales promotion information providing means provided by each of the websites; and sales promotion information providing means stored in the storage means. With respect to the reception means for providing the content to the information sender and accepting the use request of the sales promotion information providing means selected by the information sender from the provided contents, and the website providing the sales promotion information providing means requested for use, The information sender has an instruction means for instructing the information sender to send the information.

[0008] Further, the information sender may further include a well-known processing means for notifying a predetermined user of address information for accessing the sales promotion information providing means for which the use request has been made. In addition, an action information collecting unit that collects information about actions performed by users who have been provided with the promotional information by each promotional information providing unit, and a user who has performed the above-described action based on the collected information about the actions of the users. Further, a privilege processing means for giving a predetermined privilege may be further provided.

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, an embodiment in which a sales promotion information providing apparatus according to the present invention is applied to a system for providing sales promotion information of products using the Internet will be described with reference to the drawings. FIG. 1 shows an example of an embodiment of a system using a sales promotion information providing apparatus according to the present invention. Figure 1
In, the sales promotion information providing apparatus according to the present invention is realized by the information processing server 1. The information processing server 1 includes a terminal 2 used by a product seller who sells products and the like at a shopping site or the like via a predetermined network such as the Internet, and a user terminal 3 used by general users.
The link delivery server 4 that manages link information to a plurality of websites can be connected via a predetermined network such as the Internet.

The merchandise seller terminal 2 is a terminal used by a merchandise seller who is an information sender, and is composed of a predetermined computer. The product seller terminal 2 may be any terminal that can communicate with the information processing server 1 via a predetermined network such as the Internet by a browser or the like.

The general user terminal 3 is a terminal used by a user who is provided with information such as advertisement of a product, is composed of a computer, and is at least W by a predetermined network such as the Internet by a predetermined browser or the like.
Any terminal may be used as long as it can be connected to the eb site and can receive at least e-mails.

The link information distribution server 4 is composed of a predetermined computer, and constitutes, for example, an ad network server. The link information distribution server 4 manages the addresses of a plurality of websites including banner advertisements that provide sales promotion information to the user as one group, and provides banner advertisements to each website. Processing is performed.

The information processing server 1 has a CPU (Central Pr
and an internal memory such as a RAM or a ROM that stores a computer program executed by the CPU,
An external storage device such as a hard disk drive constitutes the functional blocks shown in FIG. The functional blocks shown in FIG. 1 are the marketing component information storage unit 1
1, template information storage unit 12, well-known subject information storage unit 13,
The case information database 14, the user information storage unit 15, the action information storage unit 16, the point information storage unit 17, the registration processing unit 18, the well-known processing unit 19, the action information management unit 20, and the point management unit 21.

The marketing component information storage unit 11 is a storage unit that stores information about marketing components such as banner advertisements provided by a Web server managed by the link information distribution server 4. In this marketing component information storage unit 11,
For example, a marketing component (MC) ID for identifying each marketing component, a type of the marketing component (MC), a platform ID for identifying a platform providing the marketing component, a registration date and an expiration date of the marketing component data. Data and the like are stored. The type of marketing component represents the type of marketing component provided on the website and includes, for example, advertisements, questionnaires, opt-in emails, and the like.

The template information storage unit 12 is a storage unit that stores a template such as an electronic mail for notifying a general user of a banner advertisement posted on the Web server 4 in order to make it known to general users. . For example, as shown in FIG. 3, the template information storage unit 12 stores a template ID for identifying template information and a template file as a template of contents to be notified to the user. .

The well-known target information storage unit 13 is a storage unit that stores information about well-known target users. In the well-known object information storage unit 13, for example, user IDs to be well-known objects are collectively stored in one list for each user having a certain specific attribute.

The case information database 14 is a database of information about each case for which sales promotion information registered by the product seller is provided. The case information database 1 in FIG.
4 shows an example of data stored in No. 4. As shown in FIG. 5, in the case information database 14, a product seller ID, a marketing component (MC) ID, a template ID, in association with a case ID for identifying each case information,
The well-known object list name, point action, point information, well-known information, well-known date information, and expiration date information can be stored. The point action is information that defines the action of the user to whom the point is given when the product seller gives the point according to an action such as a click on the banner advertisement by the user. The point information is information regarding the number of points given to the user due to the point action being performed. The well-known information is information to be notified to the user when making it known by e-mail or the like, and is composed of, for example, text data, voice data, and the like. The well-known date is the date of notifying the user of the well-known information, and the expiration date is the time limit for giving points by the above point action.

The user information storage unit 15 stores, for each user,
The storage unit stores an access history of well-known information and the like.
FIG. 6 shows an example of data stored in the user information storage unit 15. The user information storage unit 15 stores, for each user ID,
The case ID provided with the well-known information, the read / unread flag, and the action flag can be stored. The read / unread flag indicates whether or not the user has accessed the notified well-known information. The action flag indicates whether or not the user has performed an action such as clicking on the banner advertisement based on a well-known email or the like.

The action information storage unit 16 is a storage unit that stores a history of actions performed by the user. An example of data stored in the action information storage unit 16 is shown in FIG. As shown in FIG. 7, the action information storage unit 16 stores, in association with the user ID, the matter ID of the matter for which the user has performed an action, the content of the action, and information regarding the date of the action. ing.

The point information storage unit 17 is a storage unit that stores information about points as privilege information acquired by the user. FIG. 8 shows an example of data stored in the point information storage unit 17. As shown in FIG. 8, in the point information storage unit 17, data regarding the number of points acquired by the user in the current month, the points consumed in the current month, and the current remaining points in association with each user ID. Can be remembered.

The registration processing unit 18 provides the information on the marketing components registered in the marketing component information storage unit 11 to the product seller, and requests the use of the marketing component selected by the product seller based on the provided information. Accept. The registration processing unit 18 also instructs the link information distribution server 4 that manages the Web server that provides the marketing component so that the user can use the marketing component provided by the Web server.
Further, the registration processing unit 18 accepts registration of well-known information and the like when making the advertisement information and the like known to the user.

The well-known processing unit 19 notifies the designated predetermined user by e-mail of address information and the like for the merchandise seller to access the website for providing the banner advertisement. The information notified by the well-known processing unit 19 includes the address information of the website and the W
It includes well-known information for making the advertisement provided on the eb site known. The notification of the well-known information is not limited to simply sending an e-mail, but the well-known information may be posted on a predetermined BBS or may be notified to the user in the form of a mail magazine.

The action information management section 20 collects information and the like regarding actions performed by the user notified of the well-known information based on the well-known information. For example, the action management unit 20 collects information as to whether or not the user has read the notified electronic mail by the notification of opening confirmation of the electronic mail, or accesses the website specified by the electronic mail, You may use cookies to collect information about whether you have clicked on a banner ad.

The point management unit 21 calculates the points, processes when the point information is used, and manages remaining points when it is set to give a predetermined point to the action of the user. And so on.

Next, a sales promotion information processing method according to this embodiment will be described with reference to the drawings. First, a process when a product seller registers information in the information processing server 1 will be described with reference to FIG. In this embodiment,
It is assumed that the marketing component information is previously registered in the marketing component information storage unit 11.

In FIG. 9, when there is an access request from the product seller, the registration processing unit 18 accepts the request and requests the product seller to specify the marketing component to be used (S101). Based on this request, the merchandise seller uses the terminal 2 to refer to the contents of the marketing component storage unit 11, specifies the ID of the marketing component to be used, and makes a usage request, and the registration processing unit 18 uses this usage. The request is accepted (S102). Next, the registration processing unit 18 requests the merchandise seller to specify a template for making the content of the marketing component known to the user (S103).

When the template ID is specified, the registration information processing section 18 requests specification of a known user list (S104). The user list may be prepared in advance on the information processing server 1 side or may be newly registered by the merchandise seller side. When the user list is selected,
The registration processing unit 18 is a point action, point information,
It requests the input of information about benefits such as the expiration date, and also requests the input of information about well-known information, known date, etc. (S105, S106).

When these pieces of information are input, the registration processing unit 18 confirms with the merchandise seller whether or not to register these pieces of information as a processing item (S10).
7). As a result of the confirmation, if the item is not registered as a matter, the process ends as it is.

When the product seller confirms that the product is to be registered, the registration processing unit 18 follows the case I according to a predetermined rule.
Issued D and registered by the product seller in association with this matter ID, product seller ID, marketing component ID, template ID, well-known target list, point action, point information, well-known information, well-known date, expiration date Item information database 1 with each item of information as one item information
4 (S108, S109).

The registration processing unit 18 instructs the link information distribution server 4, which manages the address of the website providing the marketing component, to publish the banner advertisement according to the designated marketing component ID (S110). The process ends. Note that, as for the subsequent processing regarding the posting of the banner advertisement on the website, the advertisement posting processing can be performed according to the procedure on the link information distribution server 4 side.

Next, regarding the processing when the information processing server 1 informs general users of the posted banner advertisement,
This will be described with reference to FIG. In FIG. 10, the well-known processing unit 19 refers to the matter information database 14 and determines whether there is a matter corresponding to the well-known date (S20).
1). As a result of the determination, if there is no item corresponding to the known date, the process ends.

As a result of the determination, if there is a case corresponding to the notification date, the notification processing unit 19 causes the case information database 14
In accordance with the item information registered in (2), information for publicizing is distributed by e-mail or the like (S202). Specifically, this distribution process refers to the contents of the specified template file in the template information storage unit 12 according to the template information specified in the case information, and the well-known information specified in this is referred to. This can be performed by generating a well-known mail by adding it and notifying it to a predetermined user according to a designated distribution list.

The action information management section 20 determines whether or not the user has read the notified electronic mail or the like (S20).
3). As a result of the determination, when the user has not read, the status of the user in the user information storage unit 15 is “unread”,
The process is repeated as "unaction". When it is determined that the user has read the well-known mail or the like as a result of the determination, the action information management unit 20 sets the unread / read flag of the user in the user information storage unit 15 to “read”. Update (S204).

The action information management section 20 determines whether or not the user has performed an action based on the content of the electronic mail (S205). Specifically, whether or not there is an action is determined by whether or not the user has clicked on a banner advertisement of a well-known website. As a result of the determination, when no action is taken on the banner advertisement, this determination process is repeated.

When an action such as a click on the banner advertisement is detected as a result of the determination, the action information processing unit 20 updates the action status of the user in the action information storage unit 16 to "action present" (S2).
06).

The point management unit 21 refers to the point action of the case information database 14 and determines whether or not the user has performed the point action of the case (S207). As a result of the determination, if the point action is not performed, the process is repeated.

When it is determined that the user has performed the point action, the point management unit 21 refers to the case information database 14 and gives the user from the points set for the point action. Points are calculated (S208). Point management section 2
1 adds the calculated points to the current points of the user in the point information storage unit 17 to update the points acquired in the current month, the current points, etc. (S209), and ends the process.

As described above, according to this embodiment, the product seller can refer to the contents of the marketing component information storage unit 11 to select a desired marketing component from a plurality of marketing components. A person can select a desired marketing component from various marketing components without being aware of which website the marketing component is provided.

Further, according to the present embodiment, the information processing server 1 refers to the contents of the marketing component stored in the marketing component information storage unit 11 to select the marketing component, and at the same time, the user It is possible to deliver a well-known email or the like for inviting the seller to access the banner advertisement posted. As a result, the product seller etc. individually posted their own advertisements, etc.
b) It is possible to efficiently perform the process of making the user aware of the site etc. at the same time as the advertisement is posted.

Further, the information processing server 1 can manage the action of the user with respect to each advertisement provided by the advertisement provider and the points given thereby. This eliminates the need for the product seller to manage the action status from the user and the points of the user for each marketing component,
Users can be managed efficiently.

In the above-described embodiment, the embodiment in which the merchandise seller provides the banner advertisement has been described, but the present invention is not limited to this. For example, it is applicable when a person who sends certain information sends information on a website. In addition, the present invention is not limited to the banner advertisement by the image, and the predetermined We
The link information to the b site may be provided.
In addition, notification to users is not limited to e-mail, but BBS,
You may publicize it by chat, direct mail, mail list, etc.

Further, in the above-mentioned embodiment, an example of providing information on sale of goods has been described, but the present invention is not limited to this, and for example, in the case of transmitting promotional information such as tabulation of questionnaires. It can also be applied to

The information processing server 1 according to the present embodiment is
It may be a dedicated device or may be realized by using a general-purpose computer and computer program. When a general-purpose computer is used, for example, by installing the computer program from the computer program for executing the above-described operation on the computer or a computer-readable medium (FD, CD-ROM, etc.) storing the computer program. You may make it comprise the information processing server 1 which performs the above-mentioned process. When the OS (Operating System) shares the above-mentioned functions or when the OS and the application program are jointly implemented, only a part other than the OS is stored as a computer program, and the computer program is stored in a computer-readable medium. You may.

It is also possible to superimpose a computer program for the information processing server 1 on a carrier wave and distribute it via a communication network. For example, the program may be posted on a bulletin board (BBS) of a communication network and distributed via the network. Then, this computer program may be started up and executed in the same manner as other application programs under the control of the OS to execute the above-mentioned processing.

[0045]

As described above, according to the present invention, it is possible to efficiently perform the processing when providing the sales promotion information.

[Brief description of drawings]

FIG. 1 is a diagram showing an example of the overall configuration of an embodiment in which a marketing information processing device of the present invention is applied to a marketing information processing system.

FIG. 2 is a diagram showing an example of data stored in a marketing component information storage unit according to the embodiment of the present invention.

FIG. 3 is a diagram showing an example of data stored in a template information storage unit according to an embodiment of the present invention.

FIG. 4 is a diagram showing an example of data stored in a well-known subject information storage unit according to an embodiment of the present invention.

FIG. 5 is a diagram showing an example of data stored in a case information database according to the embodiment of the present invention.

FIG. 6 is a diagram showing an example of data stored in a user information storage unit according to the embodiment of the present invention.

FIG. 7 is a diagram showing an example of data stored in an action information storage unit according to the embodiment of the present invention.

FIG. 8 is a diagram showing an example of data stored in a point information storage unit according to the embodiment of the present invention.

FIG. 9 is a diagram showing an example of a registration processing flow of advertisement information according to an embodiment of the present invention.

FIG. 10 is a diagram showing an example of a processing flow when making advertisement information known to a user according to an embodiment of the present invention.

[Explanation of symbols]

1 Information processing server 2 Product seller terminal 3 General user terminals 4 Link information distribution server 11 Marketing component information storage 14 matter information database

Claims (3)

[Claims] 1. An apparatus for providing sales promotion information through a plurality of websites provided with sales promotion information providing means for providing sales promotion information to a user, wherein the sales information providing means provided by each of the above websites. Storage means for storing information identifying the information, and the contents of the sales promotion information providing means stored in the storage means are provided to the information sender, and a request for using the sales promotion information providing means selected by the information sender from the provided contents. And a means for instructing a website that provides the sales promotion information providing means requested to be used so that the information sender can send information by the information sending means. A sales promotion information providing device. 2. The sales promotion information provision according to claim 1, further comprising well-known processing means for notifying a predetermined user of address information for accessing the sales promotion information provision means requested by the information sender. apparatus. 3. An action information collecting means for collecting information about an action performed by a user who has been provided with the promotional information by each of the promotional information providing means, and the action is performed based on the collected information about the action of the user. 3. The sales promotion information providing device according to claim 1, further comprising a privilege processing means for giving a predetermined privilege to the user.