JP2001250052A - Supply system for electronic advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a supply system for electronic advertisement, by which the publisher of a mail magazine or the like can freely select an electronic advertisement to be inserted in his own published mail magazine and the electronic advertisement can be exactly supplied to the mail magazine or the like of a category desired by an advertiser. SOLUTION: The supply system has an advertisement information issue server 3 on a network, to which a large number of unspecified advertisers and advertisement applicants can be connected, and this advertisement information issue server 3 can register the electronic advertisement having category information related to the designation of the advertiser and performs transmitting/receiving control processing for each of advertisement applicants to selectively acquire the desired electronic advertisement out of the relevant registered electronic advertisements.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an e-mail magazine,
The present invention relates to a computerized advertisement supply system that provides computerized advertisements posted on electronic information transmission means such as Internet news, mailing lists, and various homepages to electronic information issuers.

[0002]

2. Description of the Related Art In the form of information exchange using a network, such as the Internet and e-mail, whose demand has been rapidly increasing in recent years, magazines, newspapers, and the like conventionally provided on paper media have been digitized. It is being delivered to subscribers via email. Those generally called e-mail magazines, Internet news, mailing lists, etc. correspond to this. Also, on the Internet, homepages of various genres are released,
Thereby, various electronic information is provided to the user.

[0003] Using an e-mail magazine as an example,
This e-mail magazine is regularly issued for each category such as “travel”, “car”, and “photograph”, and corresponds to a specialized information magazine conventionally provided on a paper medium. Most of the e-mail magazines are distributed to the subscribers by distributors so that the publisher does not have to distribute the information to an unspecified number of subscribers. Generally,
If the issuer of the e-mail magazine registers the e-mail magazine data and issuance date etc. on the distribution server on the network provided by the distributor, the distribution server automatically issues the e-mail magazine when the issuance date comes. Has become.

[0004] E-mail magazines, despite the differences in media,
Because of the nature of being subscribed to by an unspecified number of subscribers, like conventional magazines, recently, various electronic advertisements (hereinafter referred to as electronic advertisements) have been posted on e-mail magazines. It has become. Usually, the electronic advertisement is also managed by the distribution server. If the advertiser registers the electronic advertisement information in an advertisement information registration table provided in the distribution server, the electronic advertisement is issued by the distribution server. It is designed to be automatically and randomly inserted into a mail magazine. This digitized advertisement is generally composed of the contents of the advertisement and a site address (URL) on the Internet provided by the advertiser, and this site address is expressed on a mail magazine in a hyperlink format. It has become. Here, the hyperlink format refers to a format in which a character or the like displayed on the screen can be connected to a predetermined site on the network by clicking with a mouse.

[0005] The distributor operating the distribution server is a kind of intermediary, and the advertiser pays an advertisement publication fee to an e-mail magazine or the like to the distributor, and the distributor operates a service to the e-mail magazine. Advertisement key money is paid to publishers such as e-mail magazines. Recently, when a computerized advertisement is inserted into a mail magazine or the like, unique information of the publisher of the mail magazine or the like is combined with the site address of the computerized advertisement, and the advertiser's site is accessed from the site address. It counts the number of times the mail magazine is issued, and pays a key money to the publisher of the mail magazine according to the number of times. That is, the publisher is paid a key money in accordance with the number of times that a subscriber of an e-mail magazine or the like accesses an advertiser's site from an electronic advertisement posted in the e-mail magazine. Generally, this method is called a one-click charging method.

[0006]

However, in the conventional system for inserting and inserting an electronic advertisement into a conventional e-mail magazine or the like, that is, in the system for inserting and inserting an electronic advertisement into the above-mentioned distribution server, the distribution server randomly generates an electronic advertisement. As a result of inserting and inserting a computerized advertisement into an e-mail magazine, for example, e-mail magazines provide information in the field of travel, but electronic advertisements posted there are those in the field of securities. There will be a difference in the field with the advertising information. In that case, the number of accesses to the advertiser's site from the electronic advertisement will inevitably decrease, so that the issuer will not be able to expect key money etc. related to the publication of advertisements in his own e-mail magazine. On the other hand, for advertisers, there are problems such as the inability to expect the effect of attracting customers by electronic advertising. This means that e-mail magazines
It is also a factor that hinders the spread of information provision forms using electronic media.

[0007]

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and has an advertisement information issuing server on a network to which an unspecified number of advertisers and advertisement applicants can be connected. This advertisement information issuance server is capable of registering an electronic advertisement having category information specified by the advertiser and controlling transmission and reception so that an advertisement applicant can select and acquire a desired electronic advertisement from the registered electronic advertisements. Processing is performed.

[0008] In the above, it is preferable that the advertiser can change the category information at any time.
The digitized advertisement is preferably advertisement information posted on various electronic information transmission means distributed through a network. In this case, the advertisement information issuing server can register a category of various electronic information transmitting means issued by the advertisement applicant for each advertisement applicant, identify the advertisement applicant, and issue various electronic information issued by the advertisement applicant. It is preferable to perform transmission / reception control for transmitting an electronic advertisement having category information corresponding to the category of the transmission means to an advertisement applicant.

[0009] Further, in the above, it is preferable that a site address is assigned to the digitized advertisement selected by the advertisement applicant and transmitted to the terminal of the advertisement applicant.
In addition, the electronic advertisement selected by the advertisement applicant may be transmitted to the advertisement applicant by e-mail, and further, it may be connected to the advertiser's site through the site address of the electronic advertisement. It is preferable to have connection management means for detecting and managing.

[0010]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows an outline of a network configuration of the Internet. Reference numeral 1 denotes an electronic advertisement posted on various electronic information transmitting means (hereinafter, referred to as an e-mail magazine) such as an e-mail magazine, Internet news, a mailing list, and a home page. Supply system. Electronic advertisements are relatively simple text representations posted on electronic information transmission means distributed by e-mail such as e-mail magazines, Internet news, and mailing lists, and electronic information transmission means such as homepages Can be broadly classified into image expressions such as banner advertisements. Here, a case will be described in which a textualized electronic advertisement is issued to a publisher such as a mail magazine.

The supply system 1 includes an advertisement applicant, that is, a publisher (hereinafter, simply referred to as an issuer) of a mail magazine or the like that wants to place an electronic advertisement in a mail magazine or the like issued by itself, and electronic advertisement information. Has an advertisement information issuing server 3 that can be accessed by an unspecified number of users including a provider (hereinafter, referred to as an advertiser) from its own terminal through the public telephone line 2. Since the detailed structure of the Internet is well known, the description is omitted here.

The advertisement information issuing server 3 includes a control unit 4
Connection management means 5, advertisement registration database 6 (hereinafter referred to as advertisement DB 6), advertiser basic database 7
(Hereinafter, referred to as an advertiser DB 7) and a publisher basic database 8 (hereinafter, referred to as a publisher DB 8).

In the advertisement DB 6, a plurality of digitized advertisements requested by the advertiser are registered by the administrator of the advertisement information issuing server 3. Each digitized ad, in addition to advertising information,
It has the category specified by the advertiser at the time of the request, that is, information on the field to which the digitized advertisement belongs (hereinafter referred to as category information). Further, the advertiser DB 7 stores individual information of the advertiser (user ID, password, address, name,
E-mail addresses, categories of electronic advertisements, etc.) are registered and registered in an advertiser registration form for each electronic advertisement. Therefore, an advertiser providing a plurality of digitized advertisements has a user ID for each digitized advertisement. Further, the issuer DB 8 stores individual information of the issuer (user ID, password, address, name, e-mail address, name of e-mail magazine, etc., category of e-mail magazine, account information of bank, etc.), key money information Are registered in an issuer registration form for each issuer.

The control means 4 has a preset H
Based on a control program described in TML and a certain protocol (such as TCP / IP), transmission / reception control processing of various information signals with a user terminal is performed. The main processing is as follows. (See Fig. 2)

Reception process (S001) This is a process executed first by the control means 4 upon detecting a user connection, and transmits main site 9 (homepage) information shown in FIG. 3 to the user terminal. This main site 9
Is provided with an advertiser login button 10 and an issuer login button 11. When the user clicks the advertiser login button 10 or the issuer login button 11 with a mouse of his / her own terminal, the control unit 4 , An advertiser login signal or an issuer login signal is transmitted. The control unit 4 executes the advertiser identification process when receiving the advertiser login signal, and executes the publisher identification process when receiving the publisher login signal.

Advertiser identification processing (S002) The identification information input form 30 is transmitted to the user terminal, that is, the advertiser terminal 50 here. As shown in FIG. 4, the identification information input form 30 includes a user ID (hereinafter, referred to as a user ID).
There are provided input fields 31 and 32 for password, and a transmission button 33. When the user inputs the ID and password on the advertiser terminal 50 and presses the transmission button 33,
The ID and the password are transmitted to the control means 4. When receiving the ID and the password, the control unit 4 compares the ID and the password with the ID and the password in the advertiser registration form for each advertiser in the advertiser DB 7. Execute If there is no corresponding advertiser, after transmitting an error message to the advertiser terminal, the identification information input form 30 is transmitted again.

Advertiser menu selection processing (S012) The menu form 34 is transmitted to the advertiser terminal. As shown in FIG. 5, the menu form 34 includes "change password", "click tally", "list of distribution destination e-mail magazines", "display advertisement", "display list of affiliated e-mail magazines", "select CM distribution field". Buttons 34a to 34f
Is provided. In the advertiser terminal 50, the advertisement information issuing server 3 executes a password change process when the "password change" button 34a is clicked, and executes a click tally process when the "click tally" button 34b is clicked. When the "distribution destination e-mail magazine list" button 34c is clicked, supply destination display processing is executed, and when the "placement advertisement display" button 34d is clicked, supply advertisement display processing is executed, and "partner mail magazine list display" is executed. When the "" button 34e is clicked, affiliate mail magazine display processing is executed, and when the "CM distribution field selection" button 34f is clicked, category selection processing is executed.

Password change processing (S022) An input form (not shown) for password change is transmitted to the advertiser terminal 50, and the new password written in the returned input form is changed to the advertiser of the advertiser. Replace with the existing password in the registration form.

ク リ ッ ク Click Total Display Processing (S032) A list form (not shown) displaying the monthly and daily click status of the advertisement is transmitted to the advertiser terminal 50. This list form is generated according to the number of clicks for each electronic advertisement counted by the connection management means 5.

◎ Supply destination display processing (S042) As shown in FIG. 6, all the mail magazines or the like to which the electronic advertisement has been supplied, the number of issued copies of the mail magazine or the like,
The advertiser terminal 50 transmits a supply destination list form 35 in which the number of clicks and the number of clicks (click rate) of the electronic advertisement in the e-mail magazine and the like are collected. All the information displayed on the supply destination list form 35 is continuously managed by the connection management means 5 during the valid period of the electronic advertisement. That is, the connection management means 5
Which electronic advertisements are supplied to the publishers of which mail magazines and the like, and after the supply, how many clicks are made are managed for each electronic advertisement.

供給 Supply advertisement display processing (S052) The computerized advertisement registered in the advertisement DB is transmitted to the advertiser terminal 50 based on the request of the advertiser. Normally, an electronic advertisement is produced by the server administrator based on information provided by the advertiser at the time of the request, and is registered in the advertisement DB 6.
By providing the supply advertisement display process 052, an advertiser can always confirm what design his / her advertisement is being supplied to a publisher such as a mail magazine.

Affiliated e-mail magazine display processing (S062) A list form in which the names of e-mail magazines and the like in the issuer registration form registered in the issuer DB 8 are transmitted to the advertiser terminal 50. As a result, the advertiser can confirm what kind of e-mail magazine or the like is currently registered, and can use it as a judgment material for a plan for providing advertisements in the future.

◎ Category Selection Process (S072) The category designation form 36 shown in FIG.
Send to The category designation form 36 includes a main category 37 and a sub-category group 38 belonging to a lower level of the main category 37 as one group, and a plurality of types of groups (in FIG. 7, ten groups indicated by reference numerals G1 to G10). (Shown). By the way,
FIG. 7 illustrates ten groups indicated by reference numerals G1 to G10, where reference numerals M1 to M10 indicate main category display columns in each group, and reference numerals S1 to S10 indicate subcategory group display columns in each group. The category displayed in the main category display column is the main category, and the category group displayed in the sub category group display column is the sub category group.

A check box CB is provided next to each of the main category and the sub-category, and the advertiser checks the check box CB of a desired category with a mouse or the like (a plurality of check boxes are allowed) and executes an execution button (not shown). Clicking on ()) sends the category information of the checked category to the advertisement information issuing server 3. At this time,
When the check box of the main category is checked, the category information including all the sub-categories of the group is sent to the advertisement information issuing server 3, so that the category can be specified accurately and efficiently. . Upon receiving the category information from the advertiser terminal 50, the advertisement information issuing server 3 calls the corresponding electronic advertisement from the advertisement DB 6, and replaces the existing category information with
A process of rewriting the received new category information is performed.
Note that each category of the category specification form 36 introduced here can be further subdivided.

Issuer identification processing (S003) The identification information input form 12 is transmitted to the user terminal, that is, the issuer terminal 60. This identification information input form 12
As shown in FIG. 8, a user ID (hereinafter simply referred to as ID)
), Password input fields 13 and 14, a send button 15, and a new registration button 16 are provided.
When 5 is pressed, the ID and the password are transmitted to the control means 4, and when the new registration button 16 is clicked with the mouse,
A new registration signal is transmitted to the control means 4. The control unit 4 executes a menu selection process when receiving the ID and the password, and executes a publisher registration process when receiving the new registration signal.

Issuer menu selection processing (S004) If the ID and password are correct, the menu form 17 is transmitted to the issuer terminal. As shown in FIG. 9, the menu form 17 includes "correction of basic registration information", "receive advertisement", and "confirmation of the number of clicks".
At the user terminal, when the execution button 18 of “modification of registered basic information” is clicked, the basic information correction processing is executed, and when the execution button 19 of “receive advertisement” is clicked, the reservation is made. When the day specification process is executed and the execution button 20 of “Confirm the number of clicks” is clicked,
Execute the current status display processing. If the ID and password from the issuer terminal 60 are wrong,
Send an error message to 0.

Basic Information Correction Processing (S005) The corresponding issuer registration form is called from the issuer DB 8 and transmitted to the issuer terminal 60. And the issuer terminal 6
When the issuer registration form is returned from 0, it is re-registered in the issuer DB 8.

Reservation date designation processing (S006) The reservation date designation form 21 is transmitted to the issuer terminal 60.
This reservation date designation form 21 is, as shown in FIG.
The date buttons 21a to 21g for one week from the present (the date of connection to the supply server) are individually provided. When the user clicks a desired date button, the control means 4 displays the date. Is transmitted. The control means 4 receives the reservation date signal and executes an advertisement supply process.

Advertisement supply processing (S007) 1) A category such as a mail magazine issued by the relevant publisher is obtained from the individual information of the publisher DB 8, and an electronic advertisement having category information of the category is read from the advertisement DB 6, The computerized advertisement list form 22 (see FIG. 11) in which the computerized advertisements are listed is transmitted to the publisher terminal 60. Next to the display columns 22a, 22b, 22c,... Of the respective electronic advertisement information in the electronic advertisement list form 22, issue buttons 23a, 23b, 23c,. Then, the supply command signal of the electronic advertisement is transmitted to the control means 4.
The advertisement contents are displayed on the digitized advertisement list form 22 transmitted to the publisher terminal 60. However, the advertisement contents do not include link information such as the advertiser's site address. Can not be used.

2) Upon receiving the supply command signal, the control means 4
Creates an electronic advertisement (hereinafter, this advertisement) in which a site address on the Internet (hereinafter, referred to as a URL) is added in a hyperlink format to the electronic advertisement corresponding to the supply command signal, Is transmitted to the corresponding issuer terminal 60, and at the same time, an e-mail is also transmitted to the e-mail address of the issuer. At this time, the URL assigned to the main advertisement is obtained by combining the URL of the advertisement information issuing server 3 with the individual identification information of the issuer, the expiration date information of the main advertisement, the advertisement identification information, and the like. The individual identification information is mainly composed of the ID of the publisher, and the expiration date information of the main advertisement is calculated from the above-mentioned reservation date signal.

FIG. 12A shows an example of the digitized advertisement displayed on the display columns 22a, 22b, 22c,... Of the digitized advertisement list form 22. When the supply command signal is transmitted from the issuer terminal 60 as described above,
At the URL insertion position 24a of the digitized advertisement 24, FIG.
As shown in (b), a URL combining individual identification information and the like
25a is given, and the real advertisement 25 is created.

The present status display processing (S008) The issuer registration form of the relevant issuer is called from the issuer DB 8, and the number of advertisement clicks and the like are summarized in a list display format and transmitted to the relevant issuer terminal 60.

◎ Issuer registration processing (S009) 1) Transmit a new issuer registration form to the user terminal. The publisher registration form contains your address, name, password,
It is provided with information input fields required to identify the issuer, such as e-mail address, e-mail magazine category, and bank account information, etc. When replying, the control means 4
Checks the input information.

2) If essential information is not entered in the returned issuer registration form or if the entered information is inconsistent, the control means 4 transmits a message signal to that effect to the user terminal. And send the issuer registration form again and wait for correction of the defect. Also,
If there is no problem with the input information of the issuer registration form transmitted from the user terminal, the control means 4 automatically assigns a user ID to the user and associates this with the password entered in the issuer registration form. Send to user terminal. At this time, the assigned user ID is written in the issuer registration form of the issuer.

Each of the above-described processes is performed by operating the "back" button and the "forward" button of the browser software on a user terminal such as an advertiser terminal or an issuer terminal, and is indicated by an arrow in FIG. As described above, they can be repeatedly executed.

On the other hand, the connection management means 5 constantly manages the connection to the advertiser's site through the main advertisement provided to the issuer as described above as follows.

1) A mail magazine or the like on which the advertisement is placed is distributed to the subscriber, and when the subscriber clicks the URL in the advertisement with the mouse of the terminal 70 of the subscriber, the subscriber terminal 70
Are once connected to the connection management means 5. Thereby, UR
At the same time that the individual identification information of the publisher, the expiration date information of this advertisement, and the advertisement identification information included in L are transmitted to the connection management means 5, the connection management means 5 is assigned to the subscriber terminal 70. Obtain an IP address.

2) The connection management means 5 first checks the expiration date information of the real advertisement in the transmitted information, and checks whether the real advertisement is valid. If the advertisement is invalid after the expiration date, the electronic advertisement in the advertisement DB 6 is specified according to the advertisement identification information, and the URL of the site of the advertiser of the electronic advertisement is acquired. . Then, an automatic forwarding process is performed to connect the subscriber terminal 70 to the URL. Here, the automatic forwarding process refers to a process of automatically connecting to a predetermined different site on the network. This automatic forwarding process is performed when the URL is changed on the Internet by renewing the homepage or the like.
Since this technology is widely used when automatically connecting a user terminal connected to an RL to a new URL,
Here, detailed description is omitted.

3) If the advertisement is valid, the identification information of the publisher is checked next, and the publisher DB 8
To identify the issuer. Then, the process of adding the number of clicks on the advertisement included in the publisher registration form of the publisher is performed. That is, in this case, the number of advertisement clicks of the corresponding publisher increases by one. At this time, the number of accesses from the same IP address is checked, and if there is a predetermined number of accesses from the same IP address, the above-described process of adding the number of advertisement clicks is not performed. This prevents fraud such as, for example, the issuer himself clicking the URL in a real advertisement such as a mail magazine issued by himself / herself repeatedly to increase the count. In addition, the information displayed on each form in the above-described click tabulation time processing and supply destination display processing is as follows:
The number of clicks on the advertisement in the publisher registration form described above can be obtained by performing statistical processing for each electronic advertisement.

4) After that, the advertisement D according to the advertisement identification information
The electronic advertisement in B6 is specified, the site information of the advertisement is acquired, and the automatic forwarding process is performed to execute the subscriber terminal 7.
0 to the advertiser's site.

The connection management means 5 counts the number of times the site address in the actual advertisement is clicked on the subscriber terminal 70 for each issuer, and issues the advertisement in accordance with the number of clicks after the advertisement expires. Is paid for the advertisement. Note that the processing by the connection management means 5 is performed at a very high speed, and no display processing is performed on the subscriber terminal 70. Therefore, the subscriber terminal 70 directly shifts to the site of the advertiser. A screen display as if it were executed.

In the above description, an example in which a text-formatted electronic advertisement is supplied to a publisher such as an e-mail magazine was introduced. It can also supply electronic advertisements in image expressions such as banner advertisements.

[0043]

According to the electronic advertisement supply system of the present invention, the issuer of various electronic information transmission means such as a mail magazine selects an electronic advertisement suitable for the category of the electronic information transmission means issued by himself. Can be obtained. For this reason, the number of access to the advertiser's site through electronic advertising is increased, and the issuer can expect an increase in key money etc. related to posting advertisements in its own e-mail magazine,
For advertisers, there are advantages such as an increase in the effect of attracting customers by the electronic advertisement. Therefore, it is possible to promote the spread of an information providing form using an electronic medium such as a mail magazine.
Further, since the electronic advertisement selected by the issuer is transmitted to the issuer also by e-mail, there is an advantage that the electronic advertisement can be obtained more reliably at the issuer.

In addition, since the advertiser can freely select the category to which the electronic advertisement belongs at any time, it is possible to set the category more accurately and more precisely than when setting the category of the electronic advertisement on the server administrator side. Thus, the advertiser can accurately supply the electronic advertisement to a mail magazine or the like in a category to which the supply of the electronic advertisement is desired. This has the advantage that the above-mentioned effects can be made more remarkable.

[Brief description of the drawings]

FIG. 1 is a schematic explanatory diagram showing a network system including a supply system according to the present invention.

FIG. 2 is an explanatory diagram of each process performed in a control unit of an advertisement information issuing server.

FIG. 3 is an explanatory diagram showing a main site.

FIG. 4 is an explanatory diagram of an identification information input form transmitted to an advertiser terminal.

FIG. 5 is an explanatory diagram of a menu form transmitted to an advertiser terminal.

FIG. 6 is an explanatory diagram showing a main part of a supply destination list form transmitted to an advertiser terminal.

FIG. 7 is an explanatory diagram showing a main part of a category designation form transmitted to an advertiser terminal.

FIG. 8 is an explanatory diagram of an identification information input form transmitted to the issuer terminal.

FIG. 9 is an explanatory diagram of a menu form transmitted to the issuer terminal.

FIG. 10 is an explanatory diagram of a reservation date designation form transmitted to an issuer terminal.

FIG. 11 is an explanatory diagram of a digitized advertisement list form transmitted to an issuer terminal.

FIG. 12A is an explanatory diagram showing an example of an electronic advertisement displayed by an electronic advertisement list form, and FIG.
FIG. 3 is an explanatory diagram showing a main advertisement to which a URL is assigned.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 electronic advertisement supply system 3 advertisement information issuing server 4 control means 5 connection management means 6 advertisement registration database 7 advertiser basic database 8 publisher basic database 50 advertiser terminal 60 publisher terminal 70 subscriber terminal

Claims (7)

[Claims] An advertisement information issuing server is provided on a network to which an unspecified number of advertisers and advertisement applicants can be connected, and the advertisement information issuance server includes an electronic information having category information specified by the advertiser. An electronic advertisement supply system, wherein the electronic advertisement supply system performs transmission / reception control processing in which an advertisement can be registered and an advertisement applicant can select and acquire a desired electronic advertisement from the registered electronic advertisements. 2. The system according to claim 1, wherein the advertiser can change the category information at any time. 3. The electronic advertisement supply system according to claim 1, wherein the electronic advertisement is advertisement information posted on various electronic information transmitting means distributed through a network. 4. The advertisement information issuing server is capable of registering categories of various electronic information transmitting means issued by the advertisement applicant for each advertisement applicant, identifying the advertisement applicant and identifying various electronic information issued by the advertisement applicant. The electronic advertisement supply system according to claim 3, wherein transmission / reception control for transmitting an electronic advertisement having category information corresponding to the category of the information transmission means to an advertisement applicant is performed. 5. The computerization according to claim 1, wherein a site address is assigned to the computerized advertisement selected by the advertisement applicant and transmitted to a terminal of the advertisement applicant. Advertising supply system. 6. The electronic advertisement supply system according to claim 1, wherein the electronic advertisement selected by the advertisement applicant is transmitted to the advertisement applicant by e-mail. 7. The supply of an electronic advertisement according to claim 5, further comprising connection management means for detecting and managing connection to an advertiser's site through the electronic advertisement site address. system.