JP2001256397A - System and method for advertisement using internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an Internet advertisement system which has high advertisement effect by reinforcing a conventional function of advertisement. SOLUTION: The Internet advertisement system which publishes advertisement in a web page or homepage as an advertisement medium is provided with an advertisement publishing means for publishing advertisement information provided by an advertiser of advertisement in the web page or homepage and response information that a browsing person inputs onto the advertisement through a browsing-person's terminal is sent to the advertisement publishing means and/or an information managing means that the advertiser specifies. The function of Internet advertisement can be reinforced by making the advertisement published on the medium HP interactive.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system and a method using the Internet, and more particularly, to a web page or a home page (HP).
And an advertising system using the same. In addition,
In the present specification, unless otherwise specified, a web page or a homepage is referred to as “HP”, an advertising system using the Internet is simply referred to as “advertising system”, and an advertising method using the Internet is referred to simply as “advertising method”. I will call it.

[0002]

2. Description of the Related Art Conventional advertising methods include, for example,
There is a so-called “banner advertisement” that uses an advertisement screen assigned to a part of some HP (hereinafter, referred to as “medium HP”) and publishes an advertisement article of an advertiser there. In general, a banner advertisement is linked to the HP of the advertiser of the banner advertisement, and jumps the viewer to the HP of the advertiser. This is because when the viewer of the HP is interested in the banner advertisement,
The purpose is to make it possible to obtain the details of the banner advertisement and to guide the viewer to his / her HP (hereinafter, referred to as “advertiser HP”) in the case of the advertiser. . As described above, in the conventional banner advertisement, in order to guide the viewer to the advertiser HP, first, the first step in which the viewer opens the medium HP, and the HP viewer who opens the medium HP in this way And the second step of jumping to the linked HP.

[0003]

[0005] However, in the first place, advertisements are sometimes accessed from the viewer side for information, but in order to attract customers, many people are informed about products and entertainments. In this case, the advertiser generally provides the information to the viewer side unilaterally because it is used to encourage purchase or participation. Therefore, in order for an advertisement to have an advertising effect, it is preferable that access to the advertisement can be easily and quickly performed by a viewer.
It is generally difficult for viewers to access an advertisement until they follow a cumbersome procedure, because leaving such a procedure to the viewer may discourage purchasing, participation, etc., because he / she hesitates to take the procedure. . In this regard, in the conventional banner advertisement, since the HP viewer cannot be guided to the advertiser HP without going through the two steps as described above, the function enhancement for further increasing the advertisement effect has been required. .

Further, in order for an advertiser to receive a message or response information from a viewer, it is necessary to guide the viewer to an advertiser's website. That is, most banner advertisements are in a format called GIF (gif). Since it was made of a graphic file, it was not possible to perform an interactive or interactive operation on the medium HP (banner advertisement). For this reason, the viewer has to be guided to the HP where the interactive operation can be performed. The present invention has been made in view of the above-described problems, and aims to enhance the function of an advertisement placed on the medium HP by making the advertisement interactive so that the advertisement effect is improved. To provide an Internet advertising system and an advertising method with a high level of security.

[0005]

Means for Solving the Problems In order to achieve the above-mentioned object, the inventor has provided an advertisement H to an HP viewer who has viewed a banner advertisement.
It has been found that it is only necessary to be able to purchase a product or participate in an event on the banner advertisement without jumping to P. The present invention has been made from such a viewpoint, and has the following configurations. It should be noted that definitions of terms used in describing the invention of any claim are applied to the inventions of other claims to the extent possible in nature.

[0006] The Internet advertising system according to the invention described in the configuration according to claim 1 of the invention as set forth in claim 1 (hereinafter referred to as "system of claim 1"), the advertisement on the web page or home page becomes an advertising medium It is a system for posting. The system of claim 1
A viewer operated by a viewer (user) including an advertisement publishing unit (for example, a server in which the advertisement information is registered) for publishing advertisement information provided by an advertiser of an advertisement on a web page or a homepage. The response information input on the advertisement by a terminal (for example, a user's computer) is transmitted to the advertisement posting means and / or information management means (for example, a database server of the advertiser) designated by the advertiser of the advertisement. It is characterized by being constituted.

[0007] The term "advertisement" in this specification is used not only to inform a large number of people about products and entertainments to attract customers and to encourage them to purchase or participate, but also, for example, to answer questionnaires. Includes ones that are offered to pay for prizes, whether paid or free. “Provision of advertisement information” is generally provided via the Internet, but includes, for example, provision via a medium such as a CD-R. The “response information” input to the advertisement in this specification includes, for example, a product name and the number of the product when purchasing a product, a ticket, and the like, an address and a name of an HP viewer (purchaser). And an identification number (ID number) as needed. The advertisement publishing means "and / or" the information management means specified by the advertiser of the advertisement may be that the destination of the response information may be both the advertisement publishing means and the information management means, or the advertisement publishing means or This is to the effect that any one of the information management means may be used.

According to the first aspect of the present invention, when the system according to the first aspect is used, an HP serving as an advertising medium is provided.
An advertisement is placed on the top by an advertisement placement means. A viewer who has viewed the posted advertisement operates the viewer terminal and inputs response information on the advertisement. The response information thus input is transmitted to the advertisement publishing unit and / or the information management unit via the Internet, and is under the control of the manager of the advertisement publishing unit and / or the advertiser.

According to the system of the first aspect, an interactive operation can be performed on the advertisement of the medium HP.
The viewer can purchase a product on the medium HP without jumping to the advertisement HP. From the viewpoint of the viewer, the procedure for jumping to the advertisement HP can be omitted, and the browsing of the information (content) of the medium HP, which is the original purpose of opening the medium HP, can be performed. This is convenient because it is possible to purchase a product or the like. On the other hand, if you take this from the advertiser side,
Since it is not necessary to cause the viewer to jump to the advertisement HP, it is possible to eliminate the worry that the viewer is less motivated to purchase products or the like due to the trouble. That is, the advertiser can expect an improvement in the advertising effect. Further, when the response information is transmitted to the advertisement publishing means, the administrator of the advertisement publishing means calculates the amount of the advertisement fee based on the response information, and inputs the response information when the advertisement is viewed. And management of rates.

[0010] The configuration of the invention described in claim 2 The Internet advertisement system according to the invention described in claim 2 (hereinafter referred to as "system of claim 2") is limited to the configuration of the system of claim 1, The advertisement publishing unit is configured to publish the advertisement information on a plurality of web pages or home pages. The posting of advertising information may be performed simultaneously on some or all of multiple web pages or homepages,
A part or the whole may be performed so as to be different in time.

[0011] The use of system functions and effects according to claim 2 of the invention as set forth in claim 2, it is possible to advertise information at the same time or a timely manner to a plurality of web page or website, to a plurality of web page or website In contrast to the case where the information is individually posted, the time and effort for the publication can be reduced and the method is more efficient. Efficient posting contributes to the improvement of advertising effectiveness.

Configuration of the Invention According to Claim 3 The Internet advertisement system according to the invention described in claim 3 (hereinafter referred to as the system of claim 3) is limited to the configuration of the system of claim 1 or 2. , The advertisement information is HTML (HyperText Markup).
Language) file, JAVA applet file, JAVA script file, flash file, CGI file, mod_perl file, se
It is a rvlet file, an Asb file, a PHP file, a text file, or a midi file.

The operation and effect of the invention described in claim 3 When the system of claim 3 is used, the operation and effect basically the same as those of the system of claim 1 or 2 are produced. The files of the system of claim 1 or 2 are not limited to those described above, but good results could be obtained using these files.

The configuration of the invention described in claim 4 The internet advertisement system according to the invention described in claim 4 (hereinafter, referred to as the system of claim 4) has the structure of any one of claims 1 to 3. With a limitation, the advertisement information is configured to be distributed from an advertiser terminal operated by the advertiser. The advertiser terminal can be constituted by a device different from the information management means described above, but can be shared with the information management means.

According to the fourth aspect of the present invention, in addition to the effects of the first to third aspects, the advertisement information is distributed from the advertiser terminal via the Internet. Therefore, for an advertiser who intends to provide advertisement information, the provision can be performed easily and quickly. Further, by making this provision interactive, it is possible to easily change or modify the advertisement information.

The structure of the invention described in claim 5 The Internet advertisement system according to the invention described in claim 5 (hereinafter referred to as the system of claim 5) is a system of any one of claims 1 to 4. In addition to the limitation, when the response information is input, the information processing apparatus includes a charging unit for performing a metered charging according to the input response information. Here, the “metering-based charging according to the response information” includes, for example, a case where the charging is performed in proportion to the number of times of inputting the response information or a sales amount of a product sold as a result of inputting the response information, or This includes a case where a predetermined amount is charged when the number (amount) of response information input to the predetermined number (amount) reaches.

According to the fifth aspect of the present invention, when the system according to the fifth aspect is used, in addition to the effects of the system according to any one of the first to fourth aspects, the advertisement effect is obtained from the viewpoint of an advertiser. In this case, it is sufficient to pay the advertisement fee according to the above. This means that the advertiser can expect an advertising effect commensurate with the value paid for the invested advertisement, and thus has obtained an advertising medium with high price efficiency.

The configuration of the invention described in claim 6 The internet advertising system according to the invention described in claim 6 (hereinafter referred to as the system of claim 6) is limited to the configuration of the system of claim 5, and The response information is the number of clicks on the advertisement or the number of entries in a form of the advertisement.

Operation and effect of the invention described in claim 6 When the system of claim 6 is used, in addition to the operation and effect of the system of claim 5, a fee is charged according to the number of clicks or the number of forms filling. This is especially effective from the advertiser's point of view, and if the viewer takes any action on the ad, it is enough to pay the ad fee according to the number of times, so that the advertiser's cost efficiency can be extremely high it can.

Configuration of the Invention According to Claim 7 The Internet advertisement system according to the invention described in claim 7 (hereinafter referred to as “the advertisement system of claim 7”)
7. The configuration of the advertisement system according to claim 6, wherein the advertisement is stopped after the number of clicks or the number of filling in the form reaches a preset number of times. I do. Suspension of the advertisement may be controlled on the media server side or on the advertisement server side.

According to the seventh aspect of the present invention, when the system of the seventh aspect is used, the advertisement is stopped when the number of clicks or the number of forms reaches the set number of times, in addition to the effect of the system of the sixth aspect. Is effected. Stopping the advertisement means that the advertisement is continued unless the set number of times is reached. Therefore, there will be some viewers who have not clicked or filled out the form even if they browsed, but this means that the advertisement has been browsed by at least the number of viewers equal to the set number of times. In this way, an advertising effect commensurate with the investment consideration can be expected for the advertiser of the advertisement. In addition, the advertisement may be charged for the period from the start to the stoppage of the advertisement.

Structure of the invention described in claim 8 The Internet advertisement method according to the invention described in claim 8 (hereinafter referred to as the advertisement method of claim 8) provides an advertisement on a web page or a home page as an advertisement medium. It is an advertising method for posting. 8. The advertisement method according to claim 7, wherein the advertisement information is provided by an advertisement publishing unit on a web page or a homepage by using an advertisement publishing unit, and the advertisement is provided by a viewer terminal operated by a viewer. A response stage for transmitting the response information input above to the advertisement posting unit and / or the information management unit designated by the advertiser of the advertisement. The transmission destination of the response information may be both the advertisement posting means and the information management means, or only one of them.

[0023] The use of advertising method operational effects claim 8 of the invention described in claim 8, first, ads are posted on HP as the advertising medium. Next, a viewer who has viewed the posted advertisement operates the viewer terminal and inputs response information on the advertisement. The response information thus input is transmitted to the advertisement publishing unit and / or the information management unit via the Internet, and is under the control of the manager of the advertisement publishing unit and / or the advertiser.

The configuration of the invention described in claim 9 The Internet advertisement method according to the invention described in claim 9 (hereinafter referred to as the advertisement method of claim 9) is limited to the configuration of the advertisement method of claim 8. , Said advertising stage,
A step of posting the advertisement information on a plurality of web pages or home pages.

The operation and effect of the invention described in claim 8 When the advertisement method of claim 9 is used, in addition to the operation and effect of the advertisement method of claim 8, advertisement information is simultaneously or timely posted on a plurality of web pages or home pages. Therefore, compared to a case where the information is individually posted on a plurality of web pages or homepages, it is possible to save time and effort in publishing, and it is more efficient.

The structure of the invention described in claim 10 The Internet advertisement method according to the invention described in claim 10 (hereinafter referred to as the advertisement method of claim 10) is limited to the structure of the advertisement method of claim 8 or 9. And a step of distributing the advertisement information from an advertiser terminal operated by the advertiser.

According to the tenth aspect of the present invention, when the advertisement method of the tenth aspect is used, in addition to the effect of the advertising method of the eighth or ninth aspect, advertisement information is distributed from the advertiser terminal via the Internet. Therefore, for an advertiser who intends to provide advertisement information, this provision can be performed easily and quickly. Further, by making this provision interactive, it is possible to easily change or modify the advertisement information.

The structure of the invention described in claim 11 The Internet advertisement method according to the invention described in claim 11 (hereinafter referred to as the advertisement method of claim 11) is the same as the advertisement method of any one of claims 8 to 10. Limited to the configuration,
When the response information is input, a step of performing a metered billing according to the input response information is provided. Here, the “metering-based charging according to the response information” includes, for example, a case where the charging is performed in proportion to the number of times of inputting the response information or a sales amount of a product sold as a result of inputting the response information, or This includes a case where a predetermined amount is charged when the number (amount) of response information input to the predetermined number (amount) reaches.

The operation and effect of the invention described in claim 11 When the advertisement method of claim 11 is used, claims 8 to 10
In addition to the operation and effect of any one of the advertisement methods, there is an operation and effect that it is sufficient to pay an advertisement fee according to the advertisement effect from the viewpoint of the advertiser. This means that the advertiser can expect an advertising effect commensurate with the value paid for the invested advertisement, and thus has obtained an advertising medium with high price efficiency.

The configuration of the invention described in claim 12 The internet advertising method according to the invention described in claim 12 (hereinafter referred to as “advertising method of claim 12”) is limited to the configuration of the advertising method of claim 11. In addition, the response information is the number of clicks on the advertisement or the number of entries in a form of the advertisement.

[0031] Using the system operation and effect of claim 12 of the invention as set forth in claim 12, in addition to the advantages of the system according to claim 11, is charged according to the number of clicks or form filling times. If you take this action, especially in the case of an advertiser, if the viewer takes some action on the ad, it is sufficient to pay the ad fee in proportion to the number of times that the ad is taken. be able to.

The configuration of the invention described in claim 13 The internet advertising method according to the invention described in claim 13 (hereinafter referred to as the "advertising method of claim 13") is limited to the configuration of the advertising method of claim 12. In addition, the advertisement is stopped after the number of clicks or the number of entries in the form reaches a preset number of times.

According to the thirteenth aspect of the present invention, when the advertisement method of the thirteenth aspect is used, in addition to the effect of the advertisement method of the twelfth aspect, an advertisement is displayed when the number of clicks or the number of forms reaches the set number of times. Is stopped. Stopping the advertisement means that the advertisement is continued unless the set number of times is reached. Therefore, there will be some viewers who have not clicked or filled out the form even if they browsed, but this means that the advertisement has been browsed by at least the number of viewers equal to the set number of times. In this way, an advertising effect commensurate with the investment consideration can be expected for the advertiser of the advertisement. In addition, the advertisement may be charged for the period from the start to the stoppage of the advertisement.

[0034]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment of the present invention (hereinafter, referred to as "the present embodiment") will be described with reference to the drawings. FIG. 1 is a conceptual diagram showing a configuration of an advertisement system, and FIG. 2 is a table showing contents of an advertisement database. FIG. 3 is a chart showing the contents of the media database.
FIG. 4 is a diagram showing a homepage on which an advertisement is posted.
FIG. 5 is a conceptual diagram showing a development example of the present embodiment.

Configuration of the Advertising System The configuration of the advertising system in the present embodiment will be described with reference to FIG. The advertisement system 1 includes a medium server group 3 for publishing a homepage (web page) serving as an advertisement medium, an advertisement server (advertising means) 4 for publishing advertisement information provided by an advertiser on the homepage. , Terminal groups 101, 103 operated by the viewer,
105, 107. . . And the Internet N, which is connected to the route control device via a telephone line. Reference numeral 8 indicates an advertiser server (information management means) for the advertiser to manage response information and the like transmitted from the viewer. Note that at least one media server is sufficient, but in the present embodiment, a plurality of media servers are installed. This point will be described later in the section of a development example of the present embodiment.

Configuration of the Media Server The media server 3 is a WWW (World Wide Wed).
b) Also called a server, a document described in HTML and a URL (Uniform Resource L)
ocator), a medium HP serving as an advertisement medium can be disclosed on the Internet N. The medium server group 3 also plays a role of publishing an advertisement on the medium HP based on advertisement information distributed from an advertisement server 4 described later.

The ad server configuration ad server 4, an advertisement database (advertisement DB) 5 for managing advertisement, the media database (medium DB) 6 for managing media HP, comprising a, in the ad DB5 The managed advertisement information (advertisement file) group is distributed to the media server 3 via the Internet N. Further, the advertisement server 4 also has a role as a billing unit as described later. In the advertisement file according to the present embodiment, an HTML file and a CGI
(Common GatewayInterface)
Is used in combination with
Instead of a file, a JAVA applet file, J
AVA script file, flash file, CG
I file, mod_perl file, servle
A t file, an Asb file, a PHP file, a text file, a midi file, or the like can also be used. Each advertisement file distributed in this manner is displayed regularly or randomly on the HP of the advertisement medium, or displayed according to the attributes and trends of the viewer. This display is performed according to an instruction from the advertisement server 4. The advertisement DB 5 and the medium DB 6 are managed by an RDBMS (relational database management system) 7 stored on a hard disk (not shown) of the advertisement server 4.

[0038] with reference to the contents of Figure 2 of the advertising DB, and describes the contents of the advertisement DB5. In the advertisement DB 5, an advertisement file (for example, questionnaire) and an advertiser (for example, □ & □ Research) are stored in association with each other, and each advertisement is provided with an advertisement ID, that is, an identification number (for example, A003). . In the present embodiment, the number of times the advertisement has been browsed and the number of forms to be filled out (the number of clicks) described later are also managed. RDBMS7
This is performed by the operation of the transaction function of the system.

[0039] with reference to contents Figure 3 medium DB, and describes the contents of the medium DB 6. The medium DB6 includes an advertisement medium HP and an advertisement medium D.
The advertisement ID of B5 (for example, 2) is stored in association with each other, and each HP is provided with a medium ID (for example, a), that is, an identification code. The number of browsing and the number of form entries are also managed for each medium ID. The number of browsing and the number of entries are performed by the operation of the transaction function of the RDBMS7.

Operation of Advertising System The operation of the advertising system 1 will be described with reference to FIGS. First, the viewer is, for example, the viewer terminal 1
01, and launches a desired HP URL (Uniform Resource L).
octor), the viewer terminal 101 sends an HTML message to the media server 3 having the specified URL.
Request transfer of information such as L. Upon receiving this request, the media server 3 reads the HTML file from the file in which the HP HTML file is stored, and transfers it to the viewer terminal 101. The viewer terminal 101 analyzes the HTML file received from the media server 3 and displays a display portion on the screen of the viewer terminal 101. The displayed screen is an HP (medium HP11) serving as an advertisement medium. At the same time as this screen display, a request is made to the media server 3 to transfer the link information such as the advertisement information present in the HTML file and the image present elsewhere. This transfer request is made via the advertisement server 3. Upon receiving the transfer request via the advertisement server 3, the media server 3 distributes an information file such as advertisement information according to the request to the viewer terminal 101 that is the request source. This distribution is also performed via the advertisement server 3.

When the medium HP 11 is displayed on the browsing terminal 101, the advertisement information (for example, an HTML file) read by the advertisement server 4 is transmitted to the medium server 3. The file is analyzed and the advertisement 17 is posted on the medium HP11. Also,
The media server 3 requests the advertisement server 4 to start CGI,
When the viewer operates the viewer terminal 101, an HTML document can be generated based on the response information input on the advertisement and transmitted to the advertisement server (advertising means) 4 and the advertiser server (information management means) 8. To wait. At this point, on the medium HP11, the content 13 which is an original article of the medium HP and the advertisement 17 displayed in the advertisement space 15 are posted. The contents of the advertisement 17 are such that the advertisement file specified by the advertisement ID A001 to A00N registered in the advertisement database 5 is switched at regular intervals. The fixed period is generally about 15 to 180 seconds, but can be set, for example, to about 5 to 300 seconds. This switching can be performed regularly as in the present embodiment, but can also be performed randomly. Furthermore, it can also be performed based on data (for example, the degree of association with the content) calculated by a statistical method from past results.

Although the example of the content shown in FIG. 4 is related to the Internet, the reason that the advertiser has selected the HP on which the content is posted as the advertising medium is that the book to be sold by the advertiser is This is because it is closely related to. In other words, a reader who is interested in this content will be interested in the book that the advertiser intends to sell, and if so, a viewer of the content purchases the book targeted for advertisement This is because it is considered that there is a high probability of performing this.

That is, the medium HP shown in FIG.
For example, if the home page is related to the Internet with the medium ID M001 (see FIG. 3), the advertisement I
When the new information is published with D being the advertiser of "OO Publisher" of A001, the advertisement ID is changed to A
It is considered that the advertisement No. 001 has been browsed, and 1 is added to the number of browsing of the media database. That is, 1 is added to the number of browsing “500 times” in FIG. 3 and “501 times” is browsed.

Here, the form entry will be described.
In this specification, a “form” means that a viewer is a medium HP
When a column for inputting some information is provided in the advertising space posted above, this refers to this information input column. If this form is explained based on FIG. 4, reference numerals 19 and 20 correspond to the form in the present embodiment. That is, the form 19 is an input field for inputting response information such as a user's name and a credit card number when a reader tries to purchase a book published in the book name field 18.
Is an input field for confirming items entered in the form 19 and displaying a final intention. In the form 19, a keyboard (not shown) is operated, and in the form 20, a cursor is placed on a corresponding part of "purchase" or "cancel" and a mouse (not shown) is clicked. , And response information can be input. The response information thus input by the viewer is transferred to the RDBMS 7 (the advertisement server 4) and the advertiser server 8 via the CGI.

The advertisement server 4 receiving the response information,
Based on this, 1 is added to each form entry number (see FIGS. 2 and 3) in the advertisement DB 5 and the medium DB 6. Further, the advertiser server 8 receiving the response information registers the contents of the response information in its database (not shown) and contributes to the management of the advertiser. The advertiser who manages this response information, depending on the response,
For example, the merchandise and the like purchased by the viewer (the book in the above example) can be sent out together with the bill, and the results of the questionnaire sent by the viewer can be counted and analyzed.

In this embodiment, a link is provided to the HP of the advertiser “XXX publisher” in the book name column 18 shown in FIG. Move the cursor to and click the mouse to
It is also possible to jump to the publisher's website. The fact that this jump has occurred is also transmitted to the advertisement server 4 and the advertiser server 8 as response information of the viewer, and is managed respectively. By managing the number of clicks together with the number of form entries, the advertiser can grasp the relationship between the number of form entries and the number of clicks, and the relevance between the number of form entries and the number of clicks in different media HP.

Operation of the Billing System The billing system (charging means) in this embodiment will be described with reference to FIGS. As described above, the advertisement server 4 in the present embodiment also plays a role as a billing system. In the present embodiment, a charging amount is determined for each input of response information, and charging is performed in proportion to the number of times of inputting the response information (hereinafter referred to as “proportional charging method”). Keep the ad running until the count has been reached,
According to the arrival, two types of methods (hereinafter, referred to as “contract charging method”) for charging a predetermined amount (before or after) can be selectively adopted.

First, the proportional charging method will be specifically described. When the response information is input to the forms 18 and 19 of the advertising space 15, the advertisement server 4 calculates an amount obtained by multiplying the number of times of inputting the response information by a predetermined amount as an advertisement fee, and notifies the advertiser server 8 to the Internet N. To send over. For example, when 500 yen is set for one form entry, the number of form entries of the advertisement of the XX publisher is 200 times, so the advertisement amount is 500 multiplied by 200, that is, 100,000. It means a circle. As described above, in the present embodiment, a system in which the number of form entries is targeted as response information, and a system in which a fee is charged in accordance with the number of form entries is adopted, but instead of the number of form entries, the number of times the advertiser jumps to the HP That is, the number of times the advertisement is clicked on the corresponding portion of the advertisement by the viewer may be used.

Next, the contract accounting method will be specifically described. In the case of the contract charging method, first, a target set number of times is set in advance. Once this set number is reached,
The RDBMS 7 of the advertisement server 4 stops the distribution of the advertisement information to the medium server 3 and stops the advertisement posting. For example, it is assumed that □ & □ Research Co., whose advertisement ID is A003, has adopted the present advertisement system 1 in order to conduct a questionnaire. Assuming that the number of form entries required for the questionnaire is “2,000”, the advertisement is posted on the medium HP until the number reaches “2,000”, and the posting is stopped when the advertisement is reached. Since the number of form entries shown in FIG. 2 is “1,500” at this time, the advertisement ID
However, the advertisement of A003 is stopped when 500 more forms are filled, and the set number of times, which is the target number, has been achieved.

When the contract billing method is adopted, electronic payment may be performed via the advertisement server 4 in the same manner as the proportional billing method described above, but this billing is performed by the advertiser and the advertiser. May be configured to be settled outside of the advertising system 1 between. For example, after the settlement between the advertiser and the advertiser is completed by bank transfer or the like, the advertisement of the advertiser may be posted on the HP. Whether to use the proportional charging method or the contract charging method depends on the agreement between the advertiser and the advertiser.

An example of development of the present embodiment will be described with reference to FIG. In the above-described embodiment, the advertisement server 4 is configured to distribute the advertisement information to one media server 3, but as shown in FIG.
To a plurality of media servers 31, 33, 35, 37, 3
9. . . It can also be configured to deliver to. A plurality of media servers 31, 33, 35, 37, 39. . . , The distribution becomes simpler and faster than in the case of distribution to individual media servers. The timing of multiple distributions may be simultaneous or staggered.

[0052] With the advertising system and advertising method effects the embodiment of the present embodiment,
Since an interactive or interactive operation can be performed on the advertisement on the medium HP, the viewer can purchase a product on the medium HP without jumping to the advertisement HP. From the standpoint of the HP viewer, the procedure for jumping to the advertisement HP can be omitted, and the browsing of information (content) of the medium HP, which is the original purpose of opening the medium HP, can be interrupted. This is convenient because it is possible to purchase a product without the need. On the other hand, if this is taken from the advertiser's point of view, it is not necessary to cause the viewer to jump to the advertisement HP, so that there is no need to worry about disturbing the HP viewer's willingness to purchase products due to the troublesomeness. Can be. That is, the advertiser can expect an improvement in the advertising effect. In addition, when the advertisement information is configured to be distributed to a plurality of media servers, it is more efficient than a case where the advertisement information is individually posted. Efficient posting contributes to the improvement of advertising effectiveness. By distributing the information to a plurality of media servers and analyzing response information from the media servers, it is possible to grasp the interests, preferences, and the like of the viewer with respect to the advertisement.

[0053]

According to the advertisement system and the advertisement method of the present invention, the advertisement can be made interactive, so that the advertisement effect can be further enhanced as compared with the conventional Internet advertisement. .

[Brief description of the drawings]

FIG. 1 is a conceptual diagram showing a configuration of an advertisement system.

FIG. 2 is a table showing contents of an advertisement database.

FIG. 3 is a table showing contents of a medium database.

FIG. 4 is a diagram showing a home page on which an advertisement is posted.

FIG. 5 is a conceptual diagram showing a development example of the present embodiment.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Advertisement system 3 Media server 4 Advertisement server (advertisement publication means) 5 Advertisement database 6 Medium database 7 RDBMS (relation database management system) 8 Advertiser server (information management means) 11 Media homepage 21 Advertisement server 31 Media server 33 Media server 35 Media server 37 Media server 39 Media server 101 Viewer terminal 103 Viewer terminal 105 Viewer terminal 107 Viewer terminal

Claims (13)

[Claims] Claims: 1. An Internet advertising system for placing an advertisement on a web page or a home page serving as an advertising medium, wherein the advertisement information provided by the advertiser of the advertisement is placed on the web page or the home page. Means for transmitting response information input on the advertisement by a viewer terminal operated by a viewer to the advertisement posting means and / or an information management means specified by an advertiser of the advertisement. Internet advertising system characterized by that. 2. The Internet advertisement system according to claim 1, wherein said advertisement posting means is configured to post said advertisement information on a plurality of web pages or home pages. 3. The advertisement information is an HTML file, J
AVA applet file, JAVA script file, flash file, CGI file, mod_p
erl file, servlet file, Asb file, PHP file, text file or midi
3. The Internet advertisement system according to claim 1, wherein the Internet advertisement system is a file. 4. The Internet advertisement system according to claim 1, wherein the advertisement information is distributed from an advertiser terminal operated by the advertiser. 5. The apparatus according to claim 1, further comprising: a billing unit for performing a metered billing according to the input response information when the response information is input.
5. The Internet advertising system according to any one of claims 1 to 4. 6. The Internet advertising system according to claim 1, wherein the response information is the number of clicks on the advertisement or the number of entries in a form of the advertisement. 7. The Internet according to claim 6, wherein the advertisement is stopped after the number of clicks or the number of entries in the form reaches a preset number of times. Advertising system. 8. An Internet advertising method for placing an advertisement on a web page or a home page serving as an advertisement medium, wherein the advertisement information provided by the advertiser of the advertisement is
An advertisement posting step for posting on a web page or a homepage by an advertisement posting means, and a response information input on the advertisement by a viewer terminal operated by a viewer, by using the advertisement posting means and / or the advertisement of the advertisement. A response stage for transmitting to an information management means designated by the main. 9. The Internet advertising method according to claim 8, wherein the step of placing the advertisement includes a step of placing the advertisement information on a plurality of web pages or homepages. 10. The Internet advertisement method according to claim 8, further comprising a step of distributing the advertisement information from an advertiser terminal operated by the advertiser. 11. The method according to claim 8, further comprising the step of, when the response information is input, performing a metered billing according to the input response information. Internet advertising method. 12. The Internet advertisement method according to claim 11, wherein the response information is the number of clicks on the advertisement or the number of entries in a form of the advertisement. 13. The Internet according to claim 12, wherein the advertisement is stopped after the number of clicks or the number of entries in the form reaches a preset number of times. Advertising method.