JP2003044730A - Investment system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an investment system for urging general consumers to invest in a company or individual through the Internet. SOLUTION: This system is provided with a management server connectable to a client terminal through the Internet. The management server stores and preserves customer points associated with the personal information of the customer registered through the client terminal, and provides an investment page on which investment in a company or individual can be performed. In the case a client invests prescribed points in a prescribed company, etc., on the investment page through the client terminal, the management server collects a portion of the invested points to store and preserve the portion, associates the invested points with the personal information of the customer, subtracts the invested points from the stored and preserved points, further associates the collected points entirely or partially with the personal information of a prescribed customer selected by lot drawing and adds the collected points entirely or partially to the stored and preserved points.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention In the present invention, when a customer or the like of an electronic shop invests in a desired company or individual via the Internet, points can be acquired by lottery like a lottery as consideration for the investment. By configuring as above, investment from general consumers (for example, investment in operating costs of websites operated by companies or individuals)
Investment system that can promote

[0002]

2. Description of the Related Art Conventionally, as an operating cost of a homepage opened on the Internet, an advertising cost of a banner advertisement posted on the homepage has been allocated. In such a banner advertisement, by paying a predetermined advertisement fee in a lump, the banner advertisement is posted for a predetermined period, and the advertisement fee is accumulated and charged every time the banner advertisement is clicked. The form is also known.

However, in the case of the former type of advertisement, it is difficult to collect a large number of advertisers except for homepages that are well known to some extent, because it is necessary to pay a predetermined advertisement fee regardless of the access frequency. In the case of the latter advertising form, it is difficult to increase the number of clicks, that is, increase the advertising cost, unless the banner advertisement itself attracts the interest of the person who has accessed the home page.

As described above, in the conventional banner advertisement used as a means to allocate to the operating cost of the homepage, when it is posted on a particular homepage with high name recognition, or when it is a particular banner advertisement with elaborate taste. Except the above, there is a problem that it is difficult to obtain sufficient advertising expenses and it is difficult to satisfy the operating expenses. Therefore, even if the home page is excellent as content,
In the initial stage, due to the lack of name recognition, the operating costs may not be satisfied, the contents may not be further enhanced, or the homepage itself may be difficult to maintain.

The above-mentioned problem is not limited to the operation cost of the homepage as illustrated, but at present there is no means for promoting investment widely to venture companies and individuals with low name recognition. Even if it is a venture company or an individual with excellent ability, it is considered that there are many cases where the opportunity to further grow and develop the technology and ability is compromised.

[0006]

The present invention has been made to solve such a conventional problem, and provides an investment system capable of promoting investment from a general consumer to a company or an individual via the Internet. The task is to do.

[0007]

In order to solve the above-mentioned problems, the present invention is a system comprising a management server which can be connected to a client terminal via the Internet as set forth in claim 1, wherein: The management server stores the points of the customer in association with the personal information of the customer registered through the client terminal,
The management server provides an investment page that allows investment to companies or individuals, and through the client terminal,
When a customer invests a certain point in a certain company or individual on the investment page, a part of the contributed point is accumulated and stored, and the contributed point corresponds to the personal information of the customer. Subtracting from the points stored and stored, and further adding all or part of the accumulated points to the points stored and stored in association with the personal information of a predetermined customer selected by lottery. It provides a characteristic investment system.

According to this invention, by investing points (numerical value associated with monetary value) to a desired company or individual on the investment page, a part of the contributed points is accumulated, and the accumulated points are accumulated. It is possible to obtain all or part of the points given by lottery as consideration for the investment. In other words, the points contributed by each customer are partially invested in the desired company or individual, while the remaining some points are accumulated,
It will be returned to the winning customers like a lottery. Although it depends on the ratio of points actually invested in companies and remaining points and the number of winners, etc., when a large number of customers have invested, the points accumulated will increase accordingly, so we won the prize. The points returned to the customer may be more than the points contributed by the customer. Therefore, as a customer, it is possible to expect the possibility of obtaining more than the points contributed, even if it is a venture company or an individual with a poor name recognition. From the promotion of investment from In addition,
The point is, for example, through the administrator of the management server,
It is possible to adopt a configuration that can be exchanged for a gift certificate of a company having an equivalent monetary value, whereby a customer can purchase an actual product based on the accumulated points. Further, a company or an individual who has invested points can adopt a configuration in which money can be converted into money having the same value as the points through the operator of the management server or the like.

In addition, in the case of the present invention, unlike general lottery etc. in which the customer side cannot determine the purpose of profit, it is clear that the purpose is investment to a company or an individual, and the customer himself / herself selects the company. It will be decided. In other words, the customer who uses the investment system according to the present invention not only enjoys the possibility that he / she may be elected, but also invests in the company / individual selected by himself / herself to grow and develop the company concerned. At the same time, you can get the satisfaction of playing a part. Therefore, it can be expected that even a customer who initially has only an entertainment purpose will be satisfied with the investment system according to the present invention because the satisfaction feeling different from general lottery tickets can be obtained. It is possible to promote the investment of general consumers in companies, etc.

[0010] Preferably, the management server further provides an index page on which an electronic shop where products can be purchased is posted, and the customer selects a product on the index page through the client terminal and accesses the electronic shop. When purchasing, the management server is configured to calculate points according to the purchase amount of the product, store the points in association with the personal information of the customer.

According to such an invention, when a product is purchased at an electronic shop provided by the management server itself or an electronic shop provided by another server connected to the management server,
Points according to the purchase price (for example, a numerical value proportional to the purchase price) will be given. Therefore, the customer himself / herself who uses the electronic shop can select, for example, a company that has opened the electronic shop as an investment destination, and can promote investment from general consumers to the company. . In addition, as described above, the structure in which the points that can be invested in a company or the like are given by purchasing the product is not limited to simply purchasing the product at the electronic shop, and the access frequency of the electronic shop itself is increased.
It is also extremely effective in that it can promote consumers' willingness to purchase.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the accompanying drawings. (First Embodiment) FIG. 1 is a block diagram showing the outline of the investment system according to the first embodiment of the present invention. As shown in FIG. 1, the investment system 1 according to the present embodiment includes a management server 11 connected to a client terminal 12 via the Internet 13. Also, the management server 11
An internet shop 13 is connected to an electronic shop server 14 of a predetermined company that provides an electronic shop and an investee server 15 that provides a home page operated by a company or an individual who invests.

The management server 11 has an index page in which electronic shops where products can be purchased are posted and an investment page (in this embodiment, an investment page) in which points (referred to as "eggs" in this embodiment) can be invested in a company. "Eggs investment page"). Further, the management server 11 stores the “eggs” owned by the customer in association with the personal information (ID, password, etc.) of the customer registered through the client terminal 12.

Next, the investment system 1 having such a configuration
The operation of will be described. FIG. 2 is a screen display example of the top page provided by the management server 11. As shown in Fig. 2, on the top page, there are various category selection buttons 2 such as "Airline ticket", "Shinkansen", "Hotel", "Travel" for accessing the index page where various electronic shops are posted. It is provided. Also, as mentioned above
There is also an "eggs contribution" button 3 to access the eggs contribution page. The customer uses the client terminal 12
Through, through clicking the category selection button 2 or eggs investment button 3, the corresponding page is displayed. Below, index page and eggs
The investment page will be explained sequentially.

(1) Index page As described above, when the category selection button 2 is clicked on the top page, the index page is displayed. FIG. 3 shows an example of a display screen of the index page when “travel” is selected as the category selection button 2. As shown in FIG. 3, the index page displays the names and outlines of electronic shops related to travel. The name of the electronic shop is a button format,
By clicking the name button 21, the electronic shop server 14 that provides the corresponding electronic shop can be accessed. Where the customer
When a desired product is purchased at the accessed electronic shop, the electronic shop server 14 notifies the management server 11 of the purchase price and the management server 11 uses the eggs corresponding to the purchase amount (for example, the purchase price is 10,000). Is a circle, 1
When eggs correspond to one yen, 1000 eggs corresponding to 10% of the eggs are calculated, and the eggs are stored and stored in association with the personal information of the customer.

(2) Eggs Investment Page As described above, when the eggs investment button 3 is clicked on the top page, first, the login page shown in FIG. 4 is displayed. As shown in FIG. 4, the login page is provided with an input field 51 for inputting personal information such as a customer's ID and password. Enter the personal information in the input field 51 and click the "login" button. If 52 is clicked, it is confirmed whether or not the input personal information is registered in the management server 11, and if registered, the eggs investment page is displayed as a legitimate customer.

FIG. 5 shows an example of a display screen of the eggs investment page. As shown in FIG. 5, the eggs investment page is provided with a customer information display column 31 for displaying eggs (points) or the like currently owned by the accessing customer. Also eggs
The investment page is provided with an investment project display field 32 in which the names of companies or individuals seeking investment are displayed in a button format. After confirming the display contents of the customer information display column 31 and the investment project display column 32, the customer may select a company or individual who desires to invest and click the button of the selected company or individual. Thereby, as shown in FIG. 6, the investment amount input page for inputting the investment amount for the company or individual is displayed. By inputting a predetermined investment amount (in units of eggs) in the investment amount input field 33 shown in FIG. 6 and clicking the “OK” button 34, investment in the selected company or individual is completed. When the investment is completed, the management server 11 is configured to associate with the personal information of the customer and subtract the contributed eggs from the eggs stored and stored in association with the personal information of the customer. Note that the investment item display column 32 shown in FIG. 5 includes not only the name of the company or individual as shown but also the content of the home page operated by the company or individual (the home page provided by the investee server 15 in FIG. 1). You can access the investee server 15 and view the homepage provided by the investee server 15 by displaying the overview, URL, and outline of the specific business you want to invest in, or by clicking a predetermined button. It can also be configured to obtain.

Here, all of the contributed eggs are not contributed to the selected company or individual, but some of them are left and sequentially accumulated and stored in the management server 11 (for example, contributed). 50% of eggs is actually invested in a company or an individual, 40% is left and accumulated and stored and stored, and the remaining 10% is a fee for the operator of the management server 11). All or part of the accumulated eggs is configured to be returned to a predetermined customer selected by lottery after a predetermined period of time has passed (or when the accumulated eggs exceed a predetermined amount). Has been done. That is, of the customers registered in the management server 11, a part of the accumulated eggs (one winner is one) with respect to the eggs stored and stored in association with the personal information of the customer selected by the lottery. In the case of the lottery method, all) is configured to be added.
As the lottery method, various forms can be applied depending on the number of winners and how to set the distribution rate to each winner. It should be noted that the fact that the customer has won is configured to be notified to the e-mail address or the like that the customer has previously registered through the client terminal 12.

The addition of eggs to each customer is not limited to the purchase of products at the electronic shop described above,
It is also configured to be given by an opt-in email or a survey response. That is, on the top page shown in FIG. 2, by clicking the “opt-in mail” button 4 and inputting predetermined items, the management server 11 sends an email (opt-in mail) to which the advertisement of the company is attached to the client terminal 12. Is transmitted, and a predetermined egg is stored and stored in association with the personal information of the customer. In addition, by clicking the "questionnaire" button 5 on the top page shown in FIG. 2 and answering a predetermined questionnaire, the management server 11
Is configured to store and store predetermined eggs in association with the personal information of the customer.

(Second Embodiment) Next, a second embodiment of the present invention will be described. The investment system according to the present embodiment also has the same configuration as that of the first embodiment shown in FIG. 1, and the client terminal 12 via the Internet 13.
Management server 11 connected to the. Further, the management server 11 includes an electronic shop server 14 of a predetermined company that provides electronic shops via the Internet 13.
Also, an investee server 15 that provides a home page operated by a company or an individual who is an investee is connected, and the same operation as in the first embodiment can be performed.

However, the present embodiment is different from the first embodiment in that an investment button is provided on the homepage provided by the investee server 15. FIG. 7 is a screen display example of a home page provided by the investee server 15. As shown in FIG. 7, an investment button 151 is provided on the homepage provided by the investee server 15, and by clicking the button 151, the first button 151
As in the case of the above embodiment, the login page shown in FIG. 4 is displayed, and after the personal information is authenticated, the investment amount input page shown in FIG. 6 is displayed. That is, in the case of the present embodiment, when a customer who browses a homepage provided by the investee server 15 desires to invest in a company or an individual who operates the homepage, by clicking the investment button 151, the investment can be swiftly performed. It is possible to invest in the company. In other words, the eggs provided by the management server 11
There is an advantage that it is possible to efficiently attract customers other than the customer who has accessed the investment page (FIG. 5) to the investment system 1.

[0022]

As described above, according to the investment system according to the present invention, by investing the points (numerical value associated with the monetary value) to the desired company or individual on the investment page, the investment can be made. A part of the accumulated points can be accumulated, and all or a part of the accumulated points can be acquired by lottery as the consideration for the investment. In other words, the points contributed by each customer are
While leaving a part to be invested in the desired company or individual,
The remaining part of the points will be accumulated and returned to the winning customers like a lottery. Although it depends on the ratio of points actually invested in companies and remaining points and the number of winners, etc., when a large number of customers have invested, the points accumulated will increase accordingly, so we won the prize. The points returned to the customer may be more than the points contributed by the customer. Therefore, as a customer, it is possible to expect the possibility of obtaining more than the points contributed, even if it is a venture company or an individual with a poor name recognition. From the promotion of investment from

[Brief description of drawings]

FIG. 1 is a configuration diagram showing an outline of an investment system according to an embodiment of the present invention.

2 is a screen display example of a top page provided by the management server shown in FIG.

FIG. 3 is a screen display example of an index page provided by the management server shown in FIG.

4 is a screen display example of a login page provided by the management server shown in FIG.

5] FIG. 5 is an example provided by the management server shown in FIG.
It is a screen display example of the gs investment page.

FIG. 6 is a screen display example of an investment amount input page provided by the management server shown in FIG. 1.

7 is a screen display example of a home page provided by the investee server shown in FIG.

[Explanation of symbols]

1 Investment system 11 Management server 12 Client terminal 13 Internet 14 Electronic shop server 15 investee server

Claims (2)

[Claims] 1. A system comprising a management server that can be connected to a client terminal via the Internet, wherein the management server correlates to the personal information of the customer registered through the client terminal Is stored and stored, the management server provides an investment page where investment can be made to a company or an individual, and when a customer invests a certain point in a certain company or an individual on the investment page through the client terminal. , Accumulating and storing a part of the contributed points, subtracting the contributed points from the points stored and stored in association with the personal information of the customer, and further storing the accumulated points. All or part of the data stored and stored in association with the personal information of a predetermined customer selected by lottery. Investment system characterized by adding to the cement. 2. The management server further provides an index page on which an electronic shop where products can be purchased is posted, and the customer purchases the product at an electronic shop selected and accessed on the index page by the client through the client terminal. The investment system according to claim 1, wherein the management server calculates points according to the purchase amount of the product, stores the points in association with the personal information of the customer. .