JP2003030468A - Network system, method for presenting contents data and ordering method of merchandise and service - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a network system capable of presenting contents efficiently to a user among a plurality of WEB sites where mutually related contents are presented. SOLUTION: In respective Web sites 1A, 1B, 1C,..., 1N respectively administrated by a shop A, a shop B, a shop C,..., a shop N being weaved straw floor mat makers, contents data of a page 3 for sending an order including an input form, etc., to be used by the user for performing the Internet shopping is arranged on a headquarter server 4. Then, concerning the files of the respective Web sites, when necessity for presenting the page 3 to a user side occurs, data in the page 3 is read in the file of each Web site 1 by the Web server 2 where the file itself is resident by respectively accessing the server 4 and presented to the user via a browser 6 operated by a personal computer 5.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a network system including a plurality of websites that are accessible on a network and present related contents to each other, a method of presenting content data in the network system, and its presentation. The present invention relates to a method for ordering goods or services using the method.

[0002]

[Problems to be Solved by the Invention] Currently, commercial transactions using the Internet (Internet shopping, etc.)
Is being actively conducted, and various businesses are creating websites (homepages) for the purpose of conducting commercial transactions. In such a commercial transaction, the user cannot directly see or pick up the product, etc., so that sufficient information can be provided on the website so as to cover the product so as to motivate the user to purchase. It is important to be able to give a sense of trust.

In order to create a website so that users can order products, etc., for example, it is necessary to have, at a minimum, a page that describes an operator, guides about products, and places an input form for receiving orders. In addition, in order to provide sufficient information, it is necessary to additionally create contents for receiving explanations of products and e-mails for inquiries from users. Therefore, a considerable amount of labor is required to incorporate these contents into the website, and know-how is required to configure the screen and the like so that the user can easily use the website.

[0004] When a user wants to obtain some information using the Internet, it is common to input a keyword related to the information to a search engine to access the searched website. For example,
When a user searches on the Internet for the purpose of ordering products etc. to a trader located near his / her address and a large number of related traders' websites are searched, the condition desired by the user among them It can be difficult to extract websites of vendors that meet In particular,
The tendency becomes stronger in industries that have many small and medium-sized businesses.

The user does not always access all the searched websites. Therefore, since the user who should be the customer originally did not access the website of the business operator who meets the conditions, the business operator may miss the business opportunity.

[0006] In order to expand business opportunities on the business side, there are cases where banner advertisements are posted on unrelated websites. However, most of banner advertisements are referred only to their interests, and it is doubtful whether they have the effect of actually connecting to business.

[0007] In addition, by linking websites of companies of the same type with each other, it is possible to allow a user to access the websites of other companies from the website of the company who first accessed. . However, the contents of websites of the same type of business are similar to each other, so even if the linked website is referred to, it is not fresh to the user and it is difficult to motivate the purchaser.

The present invention has been made in view of the above circumstances, and an object thereof is a network capable of efficiently presenting content to a user among a plurality of websites where mutually related content is presented. It is to provide a system, a method of presenting content data, and a method of ordering goods or services.

[0009]

In order to achieve the above object, the network system according to claim 1 is configured to be accessible on the network, and files of a plurality of websites in which mutually related contents are presented are provided. It is composed of one or more servers arranged and a common server in which the data of the content commonly presented to the user at each of these websites is arranged. When requested, the data of the content is read from the common server and presented to the user. The "files" referred to here are, for example, HTML files and scripts (for example, CG
I) and other programs for implementing the server function.

That is, in a plurality of websites where contents related to each other are presented, the contents are often basically similar, and as a result, the information of the same contents is presented to the user at each site. There are not a few. For example, in a plurality of fan sites of the same rock band, appearance information on television, radio, etc., new song release information, concert information, etc. are all similarly presented. Therefore, contents related to such information are arranged on the common server. Then, when the presentation request for the content is generated as a result of the user accessing one of the websites, the data of the content is read from the common server and presented to the user.

Therefore, when constructing each web site, it is sufficient to create only the content that needs to be presented individually at each site, and regarding the content portion that is similarly presented at any site, the common server Since it is sufficient to create a file or the like so that the read one can be transmitted to the user's personal computer or the like, the site can be constructed more easily.

On the other hand, the user can read the same content regardless of which of the plurality of websites is accessed. That is, the number of entrances (websites) for reaching the content is increased, and the time and effort for searching on the net to obtain necessary information are reduced.

In this case, as described in claim 2, assuming that the plurality of websites are operated by a plurality of companies of the same type, the content data arranged in the common server is set to any website. It is preferable that the input form is used to place an order for a product or service on the website by a user accessing the.

That is, each website of the same type of trader is configured for so-called internet shopping,
When at least a part of the products or services supplied by each trader has something in common, it is possible to present the input form for ordering them as common contents. Therefore, if the content data of the input form is read from the common server and presented to the user, each website can be efficiently created.

Further, as described in claim 3, when the user places an order according to the input form, the order data may be transferred to the common server. Data of orders placed via the website can be managed on the common server side. For example, it is possible to analyze the order data on the common server side, examine how the order should be dealt with optimally, and deal with it. For example, if a database that can grasp the stock status of each trader is provided on the common server side, it is possible to deal with the ordering to the traders who have the stock of the ordered products.

In this case, as described in claim 4, on the common server side, an optimum trader for delivering the goods or providing the service to the user who placed the order is selected,
It is suitable to instruct the trader to deliver the product or provide the service. For example, if small and medium-sized similar companies that often carry out business transactions closely related to their respective regions operate their websites, access one of the hit sites as a result of the user's search on the Internet. Then, it is assumed that a predetermined item is input on the input form presented to the user and an order for a product is placed.

Then, the order data is transferred to the common server, and on the common server side, a vendor (for example, the stock of the product is judged to be optimal for delivering the product based on the transferred order data). It is possible to instruct a trader who has the above and is located closest to the user's address) to place the order and deliver the product.

When the system is constructed in this way, the user
You don't have to go to each site searched by a search engine or follow a link to find the website of the supplier closest to your address, and you can place an order at the site that you first visited Goods will be delivered from the most suitable vendor. In addition, for each company, the business opportunities that have occurred can be surely utilized for each company.

[0019] In addition, as described in claim 5, the common server is configured to send, by e-mail, to the user who placed the order, the information regarding the vendor selected to deliver or provide the service. It is preferable to configure. In other words, for the user, the supplier who apparently placed the order is different from the supplier who actually delivers the product, so it is advisable to notify the user in advance of information regarding the vendor who will deliver the product. For example, the user can receive the delivery, etc. with peace of mind.

[0020]

BEST MODE FOR CARRYING OUT THE INVENTION A first embodiment in which the present invention is applied to a network system (ordering system) configured by participation of websites operated by a plurality of tatami mat operators will be described with reference to FIGS. This will be described with reference to FIG. FIG. 1 is a block diagram showing the configuration of the entire system. Stores A, B, C, ..., N, which are tatami mat operators, basically carry out sales activities corresponding to the respective regions in Japan where they are located.

On the other hand, each trader constructs websites 1A, 1B, 1C, ..., 1N accessible on the Internet (network) 50 to operate as a system linked with each other as described later. I also do online business. The files of the website 1A are stored on the website 2 (1) on the website 1B,
1C file (HTML (Hyper Text Markup Languag
e)) is arranged on the web server 2 (2), and the files of the website 1N are arranged on the web server 2 (x).

Each website 1 is basically configured to individually present content (object) such as image data, but it is used by a user for internet shopping (mail order). The ordering page 3, which is the content, is not placed on the web server 2 where each site 1 is placed, but on the headquarters server (common server) 4. The headquarters server 4 is a server for managing the entire network system, and is provided separately from the web servers 2 (1) to 2 (x). Then, when it becomes necessary for the file of each website 1 to present the ordering page 3 at the request of the user, the headquarter server 4 is accessed to download the ordering page 3, respectively.

The user operates the personal computer (personal computer) 5 and activates the program of the browser 6 to connect to the Internet 50 through a telephone line and a provider and access any website. Has become.

Next, the operation of this embodiment will be described with reference to FIGS. FIG. 2 is an example of a case where a user tries to purchase a tatami mat through internet shopping, and the user (personal computer 5), website A of store A.
(HTTP (Hyper Text Transfer Protocol)
l))).

The user on the client side uses a search engine, for example, to search the website using a keyword such as "tatami shop". Then, of the websites 1 of the Tatami store that are hit as a result of the search, the website 1A of the A store is accessed (). In this case, the browser 6 uses the URL (http://www.Atatami.co.jp/
) Is sent to access.

The file on the website 1A side is a content (HTML file, top.htm, index0.htm) for displaying the top page according to the access from the user.
Is transmitted to the personal computer 5 (). The browser 6 decodes the content of the received HTML file and displays the image data as shown in FIG. 5 on the display ().

Next, the user refers to the image data displayed on the display and puts the mouse cursor on "mail order" which is one of the hyperlinks 8 arranged in the frame 7 at the upper part of the screen. click(). Then, the browser 6 causes the headquarters server 4 (http: /
Access the /www.serv.com/) to display the "mail order" page HTML file (cp)
age.html) is required to describe the file of website 1A.

The headquarter server 4 reads the data of the content (cpage.html) from the hard disk or the like and sends it to the personal computer 5 side in response to the request from the user (). When the content (cpage.html) is transmitted, the browser 6 of the personal computer 5 replaces the data with index0.htm and displays it on the display (see, for example, FIG. 6). In the content (cpage.html), display of tatami size, price, product number, image data introducing various tatami mats (eg JPEG (Joint Picture Expert Group))
Etc. are included.

The user selects the tatami mat to be purchased based on the image displayed on the display, specifies the number of tatami mats to be purchased, and then clicks hyperlink 9 "Add to cart" to confirm the subsequent display. Confirm the purchase details on the screen (see Fig. 7). Then, when the user clicks the hyperlink 10 “Order with this” on the confirmation screen, the name, address, telephone number, e-mail address, etc. are displayed according to the input form for customer information input that is displayed next (see FIG. 8). Enter the required items (). After that, after confirming the contents of the entered items, "Send" on the screen (not shown)
If you click, the entered order data will be sent to the server 2 (1) side as an e-mail (),
Actually, the order data e-mail is transmitted to the headquarters server 4 (). At this time, the website 1 is included in the order data.
A code unique to each vendor indicating that an order has been placed via A is attached and transferred. Then, the headquarter server 4 side compares the database of the traders participating in the system with the contents of the order data received from the website 1A side, and selects the optimum trader to deliver the product to the ordering user. select.

Here, FIG. 3 is a flowchart showing the contents of the trader selection process performed by the headquarter server 4. First, the headquarter server 4 extracts an address from the user's order data (step S1), and selects one of the stores A to N participating in the system whose store is closest to the user's address. Yes (step S2). Then, it is judged from the inventory information of the database whether or not the tatami mat ordered by the user is in stock by the selected trader (step S3), and if the tatami mat is in stock (“YES”), the user is informed of the information about the selected trader. Is notified by e-mail (step S4). Further, the ordering data is sent by e-mail to the selected trader (step S5). The inventory information is regularly transmitted from each participating company to the headquarters server 4 and is updated at any time.

On the other hand, if the vendor selected in step S3 is out of stock ("NO"), the vendor whose address is the next closest to the user's address is selected (step S6), and the process returns to step S3 to inventory the vendor. Determine if there is. By repeating the above, a trader who has inventory and whose location is as close as possible to the user's address is selected. Further, if the user has placed an order after confirming that there is no stock in advance, or if there is no stock in any of the traders, the trader with the closest location is selected.

Returning to FIG. 2, the headquarter server 4 selects a trader (in this case, store C) by the processing shown in FIG. 3 (10). Then, the information regarding the selected trader is sent to the user by e-mail (E-mail) to notify (11), and the order data of the user is sent to the selected C store (12). Upon receiving the order data, the store C itself contacts the user by telephone or the like to negotiate the scheduled delivery date, and delivers the tatami mat purchased by the user (13).

In this case, store A has its own website 1
Even though the product was ordered through A, the actual delivery was done by the C store, and as a result, it was not directly connected to the company's sales.

However, the operation purpose of this system is
By recruiting more vendors, we make it easier for users to do internet shopping with less effort, while for all participants,
Sharing each content part, which is relatively complicated to create, makes it easy to build each website 1.
It is to increase the total order volume by making sure that business opportunities are mutually utilized.

From that point of view, the site A is operated by paying, for example, a few% as a commission to the trader A who operates the website 1A for which an order has been placed, depending on the ordering status (amount etc.) of the trader C. 1A returns the profit generated by the order made as a result of 1A joining the system to the trader A. This motivates more companies to participate in the network system, and as a result, leads to more effective operation of the system.

Here, FIG. 4 shows an example of the flow of payment paid by the user after the store C has delivered the tatami to the user. First, the administrator of the headquarters server 4 issues a bill to the user and sends it by mail or the like (). The invoice instructs the administrator to transfer the money to the bank account of the administrator, and the user transfers the money to the account ().
When the administrator confirms the deposit to the account,
When it is set to 0%, for example, 5% of it is collected as the management fee of itself (). Similarly, 5% of that
To the account of store A as a commission (). And
The remaining 90% will be transferred to the account of store C as the sales price ().

As described above, according to this embodiment, at each of the websites 1A, 1B, 1C, ..., 1N operated by the tatami mat shops A, B, C ,. Content data of the ordering page 3 including an input form, which is used for the user to perform internet shopping, is arranged on the headquarters server 4. And
When it becomes necessary for the file of each website 1 to present the ordering page 3 to the user side, after accessing the headquarters server 4 and reading the data of the ordering page 3 into the web server 2 in which the user resides, It is presented to the user via the browser 6 operating on the personal computer 5.

That is, when constructing each website 1, it is sufficient to create only the content that needs to be independently presented at each site 1, and the ordering page 3 that is similarly presented at any site 1. For such contents, a file may be created so that the contents read from the headquarter server 4 are transmitted to the personal computer 5 on the user side. Therefore, even a person who is not familiar with programming techniques for constructing each site can construct the site relatively easily and efficiently or at low cost.

Here, there are some products such as tatami mats provided in the tatami mat shops A to N whose sizes and qualities are standardized to some extent, and also regarding the services such as tatami mat repair and construction. Some traders do the same. In general, tatami mat business operators carry out commercial activities closely related to their respective regions, and as a result, there is little competition between the business mats, and even if the contents of products and the like presented on each site 1 are similar to some extent. No problem.

That is, for the user, if he / she wishes to purchase tatami mats through internet shopping, websites 1A of the stores A to N of the dealers located all over the country.
Since the same ordering page 3 can be read regardless of which 1N is accessed, the number of entrances to reach the content is increased, and information necessary for purchasing a tatami mat is obtained. The time and effort for searching on the Internet 50 can be reduced.

Further, according to the present embodiment, when the user accesses the website 1A of the store A, inputs predetermined items in accordance with the input form of the presented ordering page 3 and orders a product, the ordering data is stored in the head office server. Transferred to 4,
The headquarters server 4 side instructs the C store, which is determined to be the most suitable for delivering the merchandise based on the transferred ordering data, to place the order and deliver the merchandise.

That is, the user has the C closest to his address.
In order to find the website 1C of the store, it is not necessary to visit the sites searched by the search engine one by one or follow the link, and it is automatic if you place an order at the site 1A of the tatami mat shop A that you first visited. Products will be delivered from Store C, which is the most optimal supplier. Therefore, the user can carry out Internet shopping more efficiently. Moreover, according to this system, it is possible to avoid the user's motivation to purchase being discouraged as in the past, so that for each participating company, as a whole, the ordering is performed by the user mainly in each sales activity area. Since it is possible to increase the chances of being exposed, it is possible to improve sales.

Further, since the head office server 4 sends the information regarding the dealer C store selected for delivery to the user who has placed the order by e-mail, the head office server 4 apparently places it with the dealer A store which placed the order. Even if the shop C that actually delivers the goods is different, the user can receive the goods with peace of mind by being notified in advance by e-mail.

FIG. 9 shows a second embodiment of the present invention. The same parts as those in the first embodiment are designated by the same reference numerals and the description thereof will be omitted. Only different parts will be described below. In the second embodiment, each trader A store to N points of websites 1A to 1N.
The program implements the functions by using CGI (Common Gateway Interface). That is, the steps up to the step shown in FIG. 9 are performed in the same manner as in the first embodiment. When the user clicks "mail order" on the hyperlink 8 (), the browser 6 requests the activation of the CGI script (cpage.cgi) for displaying the "mail order" page.

Then, the script is executed on the website 1A side.
In cpage.cgi, for example, Perl (Practical Extraction
and the command described in Report Language) is executed. Headquarters server 4 (http: /
/www.serv.com/) is accessed (), and the file (c-data.xxx) located in the headquarters server 4 is read ().

When the data of the file (c-data.xxx) is received on the website 1A side, the data incorporated therein is transmitted to the user's personal computer 5 side as ordering page data cpage.cgi ( ), Browser 6
Is displayed on the display by (). The subsequent processing is the same as in the first embodiment.

As described above, according to the second embodiment, the CGI script (cpage.cgi) is arranged on the website 1 side, and the file (c-data) arranged on the headquarter server 4 by the command processing of the script. .xxx) is read, the same effect as the first embodiment can be obtained.

FIG. 10 shows a third embodiment of the present invention. The same parts as those of the first embodiment are designated by the same reference numerals and the description thereof will be omitted. Only different parts will be described below. Second
In the embodiment, each dealer A store to N points of websites 1A to 1
The N files and the server file (referred to as the head office server function unit 11) that functions as the head office server 4 in the first embodiment are arranged in different directories of one server 12, respectively. That is, in the third embodiment, the web server and the headquarters server in the first embodiment are common.

Then, in each of the websites 1A to 1N, a portion for reading the content data of the ordering page 3 from the head office server function unit 11 is executed by the source code of SSI (Server Side Include) described in the HTML file. It has become so. That is, when the user clicks the hyperlink for reading the ordering page 3 with the mouse, for example, on the website 1A,
The HTML file aaa.stml will be executed. The following source code is described in the HTML file aaa.stml, for example. <!-# include virtual = "cpage.html">

When the source code described above is executed, the server function unit 11 of the head office sends an ordering page 3
Content data cpage.html is read out, taken into the HTML file of the website 1A, and transmitted to the user side. According to the third embodiment configured as described above, even if the files of the websites 1A to 1N and the headquarter server function unit 11 are arranged in one server 12, it is possible to use the SSI for the first embodiment. The same effect as the embodiment can be obtained.

The present invention is not limited to the embodiments described above and shown in the drawings, but the following modifications and expansions are possible. In the first embodiment, the portion top.htm corresponding to the frame in the site 1A at point A may also be incorporated in the contents of the order page on the side of the headquarters server 4. In that case, in the HTML file on the site 1A side, dummy data is described as follows for the frame, for example, <frameset rows = "0, *"><frame src = ""><frame src = "http : //www.serv.com/cpage.html "> Substantially, only the contents of the ordering page read from the headquarters server 4 may be transmitted to the user side.

In the first embodiment, the selection of the supplier who delivers the product to the user and the instruction of the order shown in FIG. 3 may be performed by the manager of the head office server 4 referring to the transferred order data. . The ordering email sent by the user is
It may be transmitted to both the point A site 1A (server 2 (1)) and the headquarters server 4 at the same time. The email notifying the user of the selected vendor may be directly sent to the user by the vendor. Further, it is not always necessary to use e-mail, and it is also possible to use FAX or telephone. On the main server 4 side, the order of the process of transmitting an e-mail for notifying the user of the selected dealer C store and the process of transferring the order data to the C store by e-mail may be interchanged.

Further, the user may transfer the purchase price to the C store so that the C store directly pays the respective fees to the manager of the headquarters server 4 and the A store. In the first embodiment, the commission paid to the store A may be paid according to the operating form of the system. Further, when the fee is not paid to the store A, the ordering e-mail transmitted by the user may be transmitted only to the headquarters server 4. In the first embodiment, when the user clicks "mail order" (), the file is described so that the content (for example, bpage.html) of the website 1A is apparently downloaded, and the content is recorded on the website 1A. (Bp
age.html) presentation request, headquarters server 4 "http: /
It may be replaced to access "/www.serv.com/cpage.html".

The content arranged in the common server is not limited to the input form, and may be character data, image data, voice data, or the like. Not only commands using HTML, commands using CGI and SSI, but also XML (eXt
ensible Text Markup Language) and ASP (Active Serv)
er Pages), or a program executed on the client side, such as a Java script or a Java applet. The present invention is not limited to the tatami mat traders, and may be applied to other industries in which other relatively close-to-area business transactions are performed, such as a construction shop, a furniture shop, and a bedding trader.
Further, the present invention is not limited to the ordering system in which the same type of company participates, but in addition, in general, a plurality of websites in which related contents are presented have a content commonly presented to the user. It can be widely applied when constructing various network systems.

[0055]

The present invention is as described above, and has the following effects. According to the network system of claim 1, data of content commonly presented to users at a plurality of websites at which related content is presented is arranged in a common server, and at any one of the websites, When the presentation of the content is requested, the data of the content is read from the common server and presented to the user.

Therefore, when constructing each web site, it is sufficient to create only the content that needs to be presented individually at each site, and regarding the content portion that is similarly presented at any site, the common server Since it is sufficient to create files and programs so that the read ones are transmitted to the user's personal computer or the like, the site can be constructed more easily.

Further, the user can read the same content by accessing any of the plurality of websites, so that the number of entrances to reach the content is increased, which is necessary. It is possible to reduce the time and effort for searching on the net to obtain information.

According to the network system of the second aspect, each website of the same type of trader is configured to correspond to so-called Internet shopping, and some products or services supplied by each trader are common. In this case, if the content data of the input form for receiving orders regarding them is read from the common server and presented to the user, each website can be efficiently created.

According to the network system of the third aspect, when the user places an order according to the input form, the order data is transferred to the common server. Therefore, the order data made through each website is stored in the common server. Can be managed on the side. Then, for example, by analyzing the order data, the common server side can select the optimum trader and can send the order to the trader.

According to the network system of the fourth aspect, the common server side places an order with a vendor that is determined to be optimal for delivering the goods or providing the service based on the transferred order data. You can instruct them to turn to deliver. That is, for the user, for example, in order to find the website of the company closest to his / her own address, it is not necessary to access the sites searched by the search engine or follow links,
If you place an order at the site you first accessed, the product will be automatically delivered from the most suitable vendor, making it easier to shop online. In addition, for each company, the business opportunities that have occurred can be surely utilized for each company.

According to the network system of the fifth aspect, the common server sends the information regarding the vendor selected for delivering the delivery or providing the service to the user who placed the order by e-mail. Even if the vendor who apparently placed the order is different from the vendor who actually delivers the product, the user can receive the product with peace of mind.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of an entire system, which is a first embodiment of the present invention.

FIG. 2 is a diagram showing an example of a case where a user tries to purchase a tatami mat through internet shopping, and shows a communication sequence between the user (personal computer), the website of store A (web server), and the headquarters server.

FIG. 3 is a flowchart showing the contents of a trader selection process performed by the headquarters server.

FIG. 4 is a diagram showing an example of the flow of payment paid by the user after the store C has delivered the tatami to the user.

FIG. 5 is a diagram showing an example of a screen image of a top page on the website of store A.

FIG. 6 is a diagram showing an example of an ordering input form (No. 1)

FIG. 7 is a view corresponding to FIG. 6 (No. 2).

FIG. 8 is a view corresponding to FIG. 6 (part 3).

FIG. 9 is a second embodiment of the present invention and is equivalent to FIG. 2 when a CGI script is used.

FIG. 10 is a view corresponding to FIG. 1 showing a third embodiment of the present invention.

[Explanation of symbols]

1A to 1N are websites, 2 (1) to 2 (x) are web servers, 3 is an ordering page (contents), 4 is a headquarters server (common server), 5 is a personal computer, 6 is a browser,
Reference numeral 12 denotes a server (common server), and 50 denotes the Internet (network).

Claims (10)

[Claims] 1. One or more servers, which are configured to be accessible on a network, in which files of a plurality of websites presenting mutually related contents are arranged, and a user at each of these websites It is composed of a common server on which data of commonly presented contents is arranged, and when presentation of the contents is requested at any of the websites, the data of the contents is read from the common server to the user. A network system characterized by being configured to be presented. 2. The plurality of websites are respectively operated by a plurality of similar companies, and the content data arranged in the common server is such that a user can access at least one of the websites. 2. The network system according to claim 1, further comprising an input form for placing an order for a product or service on the website. 3. The network system according to claim 2, wherein when a user places an order according to the input form, the order data is transferred to the common server. 4. The common server side selects an optimal supplier for delivering a delivery or providing services to a user who placed an order, and instructs the vendor to deliver or provide the services. The network system according to claim 3, wherein: 5. The network according to claim 4, wherein the common server sends, by e-mail, information regarding a vendor selected for delivery or provision of services to a user who placed an order. system. 6. In each of a plurality of websites configured to be accessible on a network and presenting mutually related contents, content data commonly presented to users is arranged on a common server. When the presentation of the content data is requested on the website, the data is read from the common server and presented to the user. 7. The plurality of websites are respectively operated by a plurality of similar companies, and the content data is stored on at least one of the websites by a user accessing the website. 7. The method of presenting content data according to claim 6, further comprising an input form for ordering a product or a service in. 8. A method for ordering goods or services using the method for presenting content data according to claim 7, wherein when the user places an order according to the input form, the order data is transferred to the common server. A method for ordering goods or services characterized by the following. 9. The common server side selects an optimal supplier for delivering a delivery or providing services to a user who placed an order, and instructs the vendor to deliver or provide the services. 9. The method for ordering goods or services according to claim 8. 10. The product according to claim 9, wherein the common server sends, to the user who placed the order, information regarding the vendor selected to deliver the product or provide the service by e-mail. Or how to order services.