JP2003016334A - Advertisement distributing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To more efficiently advertise and distribute advertisement for clients and a distributor. SOLUTION: A plurality of the clients 2-1 , 2-2 ... 2-n register personal information of many end users 3-1 , 3-2 ... 3-n as customers including customer properties in a common database 12 of a distribution center device 1 and when a client inputs an advertisement to be distributed and customer properties specifying end users as objects of the distribution, a center server 11 distributes the advertisement that the client inputted to end users in the common database which have attributes matching the inputted specific customer attributes through the Internet 4.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution method for distributing an advertisement from a distribution center (advertising service provider) to an end user via a network in response to a request from a client via the network.

[0002]

2. Description of the Related Art Conventionally, as a method of distributing an advertisement on a network such as the Internet, a method of acquiring a client through the sales activity of a distributor and distributing the advertisement to an end user managed by the distributor or a client itself There is a method of managing and distributing the advertisement to each customer by himself / herself when he / she wants to distribute the advertisement.

[0003] In particular, a distributor that distributes client advertisements on networks such as the Internet uses advertisements on paper media or television, or recruits clients on the Internet, or conducts sales activities such as telephone or door-to-door sales.
The main flow was to make an advertisement distribution contract with the client and distribute the advertisement to the end user managed by the client.

[0004]

However, in the above-described conventional business flow, a large amount of labor costs, advertising costs, and time are required for the sales agent's sales activities. And the question remains about the number of end users and the credibility of the information that the distributor has to the client.

Further, the method of delivering the advertisement only to the clients managed by the client itself has a problem that it is not enough to expand the clients to a wider range.

The present invention has been made in view of the above-mentioned problems. For the distributor, the time and cost involved in sales activities can be greatly reduced, and for the client, the end user can select the end user and distribute the number of distributions. The purpose of the present invention is to provide an efficient and highly satisfying advertisement delivery method that can set and deliver advertisements.

[0007]

The advertisement distribution method of the present invention is an advertisement distribution method for distributing an advertisement from a distribution center to an end user via a network in response to a request from the client via the network. Has registered personal information including the customer attributes of many end users who are each customer in the shared database, and has an advertisement to be delivered from the client and a customer attribute input to identify the end user to be delivered. Then, the distribution center distributes the advertisement to the end user in the shared database having an attribute that matches the specific customer attribute.

In this advertisement distribution method, the client inputs the advertisement to be distributed by itself and the customer attribute desired to be distributed, so that the client can efficiently distribute the advertisement to the end user of the desired layer. Even at the distribution center, it is possible to save the labor at the time of distribution.

[0009] Further, since the distribution destination is sought from the shared database, the end users matching the customer attributes are extracted and distributed there, the client can distribute the advertisement to many end users other than its own customer.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in more detail with reference to embodiments. FIG. 1 is a block diagram showing a device configuration of an advertisement distribution system in which the present invention is implemented. In this embodiment, the advertisement distribution system includes a distribution center 1
And the client terminal devices 2 _-1 , 2 _-2 , ..., 2 _-n ,
The user terminal devices 3 _-1 , 3 _-2 , ..., 3 _-m are configured to be able to communicate with each other via the Internet 4.

The distribution center 1 includes a distribution server 11 and a shared database 12. The shared database 12 may be located at a location separate from the distribution center and accessible on the Internet. The client terminal devices 2 _-1 , 2 _-2 , ..., 2 _-n and the user terminal devices 3 _-1 , 3 _-2 , ..., 3 _-m are composed of other data processing devices including a PC (personal computer). Has been done.

In the shared database 12, as shown in FIG. 2, data of each customer of a plurality of clients is shared and registered. In this example, client A, client B, ..., Client E customer data is stored.

By inputting the customer attribute for specifying the delivery destination from any of the client devices 2 _-1 , 2 _-2 , ..., 2 _-n to this shared database 12, the self registration is performed. It is designed to deliver advertisements to customers other than customers. However, it prohibits requests from clients in the same industry to deliver to their own customers. The client can selectively set whether or not this prohibition is performed.

For example, in FIG. 2, client A is a restaurant, client B is a car / motorcycle store, client C is a transportation / courier company, client D is a restaurant, and client E is a car / motorcycle. In the case of a store, client A can retrieve the total number of customers excluding clients of client D (in the same industry), and client B can find the number of all customers excluding clients of client E (in the same industry). It is possible to search, and the client C can search for the total number of customers.

Now, in the advertisement distribution system of this embodiment, when the customer data shown in FIG. 2 is registered in the shared database 12, for example, the client A
However, when an electronic advertisement is desired to be made using this advertisement distribution system, as shown in FIG. 3, first, the client terminal device of the user searches for the target he / she desires. As an attribute of a target desired by oneself, for example, the number of women who are 20-30 years old and who are interested in Italian cuisine and who live in Kyoto City, Kyoto Prefecture are searched (step ST
1). As a result, the corresponding customer is 700
It is assumed that a person has been obtained [the number of customers of the client D is not included] (step ST2). Subsequently, the client performs an operation for making a reservation to send an electronic advertisement to 700 corresponding customers (step ST3). Upon receipt of this, the program, that is, the distribution center, automatically examines the advertisement content, confirms the payment of the distribution fee, and distributes the advertisement to each customer (step ST4).

Next, the client registration and end user data registration and client search processing in this embodiment of the advertisement distribution system will be described more specifically.

First, the client is registered in the advertisement distribution system of this embodiment by submitting the registration form shown in FIG. 4 to the distribution center. On this registration form, information for identifying the applicant such as company name, representative name, address, telephone number, FAX number, homepage, e-mail, and the type of business are described. Also, advertisements from clients in the same industry are registered by the clicker recruited to determine whether or not they will be received. After the registration application, the distribution center that accepts the application assigns the client ID. The client registration application may be made from the client terminal device via the network.

Next, end user registration application will be described with reference to FIGS. 5 to 8 are a series of screens for registering user data in the user terminal device, and scroll all the screens in the order of FIG. 5 → FIG. 6 → FIG. 7 → FIG.

In the range of the screen shown in FIG. 5, the name of the end user, the counter shop (client) ID, the desired user ID, and the area code are input.

In the range of the screen shown in FIG. 6 which follows next, the address below the area code, apartment / apartment name, telephone number, FAX number, mail address, homepage, PC used, date of birth, sex, living form, spouse Person, child, cohabitant, etc. are input.

In the range of the screen shown in FIG.
The work status, industry, and work location are entered. In addition, the hobbies and tastes of interest are checked in. Genres include business, alcohol, shopping, entertainment, dining out, cooking, eating out at stores, automobiles, fashion,
These include sports, medical care, life, pets, computer hardware, computer software and the Internet.
For example, "business" includes stock / investment, politics, economy, technology, independent opening, recruitment / employment, qualification acquisition, asset management, commodity trading, and real estate. Further, in the case of "liquor", it is beer, sake, chuhai, shochu, wine, cocktails, whiskey, and other Western sake. With this item, the end user's hobby, such as the example,
Attributes of taste are registered in the database.

When all the input is completed, the user data is registered in the shared database 12.

When the client searches for advertisement distribution from its own terminal device, the client ID and password are first input from the own terminal device as shown in FIG. In response to this, authentication and login are performed, and mail transmission reservation is possible.

Next, the end user number search screens shown in FIGS. 9 and 10 are displayed. In addition, here, FIG.
It is one screen with FIG. 10 at the bottom. The client appropriately clicks on this screen to extract the number of clickers that match the attribute. For example, "woman", "20
Click "I'm 30 years old", "Unmarried", "No children", "Live in Kyoto", "Travel", "Italian food", "Health".

Next, the search result is displayed as an image as shown in FIG. Then, as shown in FIG. 12, the client inputs the advertisement delivery date, the advertisement subject, and the advertisement content. Other websites linked to will be indicated if necessary.

When all the information has been entered, the "contents confirmation" is proceeded to, and the system proceeds to the next processing.

With the program, it is possible to display a distribution content confirmation screen, make a distribution forecast, and simultaneously perform card payment.
However, payment is not limited to card payment, and means such as bank transfer may be used. . When the confirmation is completed, the advertisement is delivered to the extracted delivery destination users at the arrival of the designated date and time. However, there is a content examination of the distributor before distribution, and if there is a problem with the content of the advertisement, distribution will be stopped in advance.

In the above embodiment, the same end user cannot be registered in the shared database more than once, so that the advertisement distribution to the same person will not be duplicated. A client database file dedicated to each client is prepared in a separate space from the file, so even end users who were previously registered in the shared database file as customers of other clients can register in the client database file dedicated to each client. Is. Dividing the database file into two solves the problem that the advertisement cannot be delivered because the end user is registered as a customer of another store before delivering the advertisement to only the customer of the store. ing.

[0029]

According to the present invention, since the client can specify the attributes of the end user and the number of distributions and the client can distribute the advertisements by himself, the operating cost and the distribution labor of the distributor can be greatly reduced. In addition, it enables the delivery of advertisements that satisfy the client.

Further, in the present invention, since a plurality of clients use the shared database, the clients can be distributed not only to their own end users but also to the users of other clients, and advertisements can be distributed to more users. Can be delivered.

Furthermore, in addition to the shared customer database, by preparing a customer database dedicated to each client,
Even an end user who has previously registered in the shared database from another client can distribute the advertisement as a customer of his / her shop by registering information in the customer database dedicated to each client.

[Brief description of drawings]

FIG. 1 is a block diagram showing a device configuration of an advertisement distribution system in which the present invention is implemented.

FIG. 2 is a diagram illustrating a shared database of the advertisement distribution system according to the first embodiment.

FIG. 3 is a diagram exemplifying a schematic process flow when a client performs advertisement distribution in the advertisement distribution system of the same embodiment.

FIG. 4 is a diagram showing an example of a registration sheet when performing client registration in the advertisement distribution system of the embodiment.

FIG. 5 is a diagram showing a screen when an end user makes a registration application in the advertisement distribution system of the embodiment.

FIG. 6 is a diagram showing a screen that is next displayed by scrolling after the end user registration application screen of FIG. 5;

FIG. 7 is a diagram showing a screen displayed next by scrolling after the end user registration application screen in FIG. 6;

FIG. 8 is a diagram illustrating input of a client ID and a password when searching for the number of clickers of a client in the advertisement distribution system of the embodiment.

FIG. 9 is a view showing a screen (a part) when the number of end users of the client is searched.

FIG. 10 is a diagram showing a screen when searching for the number of end users of the client, together with FIG. 9.

FIG. 11 is a diagram showing a search result of the end user number search of the client.

FIG. 12 is a diagram showing a distribution content entry screen after the number of end users of the client is searched.

[Explanation of symbols]

1 Distribution Center Device 2 _-1 , 2 _-2 , ..., 2 _-n Client Terminal Device 3 _-1 , 3 _-2 , ..., 3 _-m User Terminal Device 4 Internet 11 Center Server 12 Shared Database

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Claims (3)

[Claims] 1. In an advertisement distribution method of distributing an advertisement from a distribution center to an end user via a network in response to a request from the client via the network, a plurality of clients are provided for a large number of end users who are their customers. Personal information including customer attributes is registered in the shared database, and when the client inputs an advertisement to be delivered and a customer attribute that identifies the end user to be delivered, the distribution center will enter the specific customer attribute. An advertisement delivery method on a network, wherein the advertisement is delivered to an end user in the shared database having a matching attribute. 2. The client is capable of registration for prohibiting distribution from other clients in the same industry to its own end user. When this prohibition registration is made, the client from another client in the same industry can be registered. The advertisement distribution method according to claim 1, wherein the distribution is not made to an end user who matches the distribution request attribute. 3. In the shared database, duplicate registration of the same end user cannot be performed, and a client database file dedicated to each client is prepared in a space different from the shared database file,
The advertisement distribution method according to claim 1, wherein even an end user who has previously been registered as a client of another client in the shared database file can register in the client database file dedicated to each client.