JP2002351372A - Management system for advertisement medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a new advertisement system which exhibits a high advertisement function while achieving reduction of cost, and to efficiently manage information on an advertisement medium. SOLUTION: This system consists of the combination of the advertisement medium 100 such as a poster and an electronic tag 200 for managing the advertisement medium attached thereto. The electronic tag 200 is created by a microcomputer which can freely read/write electronic/electromagnetic management information on the advertisement medium 100 through a radio communication. The electronic tag 200 is covered with a seal 300 when necessary.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement medium management system for managing the state of use of an advertisement medium such as a poster.

[0002]

2. Description of the Related Art A signboard is one of typical examples of simple advertising media, and a poster is another typical example.

[0003]

[0005] Signs have a relatively long expiration date, whereas posters have a relatively short expiration date. Therefore, it is required to provide an advertising medium having an intermediate expiration date between the two.

In view of the above problems, the present invention has as its first object to provide a new type of advertising medium located between a normal advertising poster and a signboard with respect to the effective period of the advertising. Provide technologies that are effective in deployment.

[0005] Advertising posters have a relatively short effective period for the contents of the advertisement. The signboard has a relatively long validity period for the contents of the advertisement.

[0006] For example, there is a relatively large event for one year or a half year, and the large event may be divided into several small events in time. The big event has a big theme that summarizes multiple small events. Each small event has a unique theme for each small event.

[0007] When advertising and promoting an event having such a hierarchical theme, if an individual poster is produced and displayed for each small event, the production costs and labor costs become enormous. . On the other hand, simply creating a signboard for only a large event without creating a poster for a small event tends to have insufficient advertising effectiveness for small events.

[0008] Therefore, the present invention aims to propose a new method that can exhibit high advertising functions while reducing expenses, especially as an advertisement for an event having a hierarchical theme. However, it does not prevent application of the method of the present invention to ordinary advertising media.

A second object of the present invention is to facilitate the acquisition and provision of access information required for approaches to products and services in advertising media such as posters.

[0010]

According to a first aspect of the present invention, there is provided an advertisement medium management system, wherein an advertisement medium and management information on the advertisement medium can be written and read freely and attached to the advertisement medium. It is configured in combination with a possible advertisement medium management electronic tag, and the advertisement medium management electronic tag is attached to the advertisement medium.

The operation of the first invention is as follows.

[0012] The person in charge of the management of the medium for advertisements includes various kinds of management information on the contents of the advertisement related to the medium for advertisement, the place of the notice, the date of the notice, the notice period, the advertiser, and the like. Write all or a part of it to the electronic tag for media management for advertising. In writing the management information, it is preferable to use electronic and electromagnetic information processing means. For this information processing, a wireless communication system or a wired communication system may be used as the transmission path. In the case of a wireless communication system, there are a microwave system, an electromagnetic coupling system, an electromagnetic induction system, an optical system, and the like.

[0013] If necessary, the management person reads the management information of the advertisement medium management electronic tag attached to the advertisement medium using a portable information terminal such as a reader / writer. Based on the read management information, it is checked whether the expiration date of the advertising medium has not yet passed. If the expiration date has not yet elapsed for the advertisement medium, update processing is performed for necessary information. Delete unnecessary information.

When the expiration date has expired, the advertising medium is updated to a new one. At this time, the original tag may be used for the advertisement medium management electronic tag, or a new advertisement medium management electronic tag may be used. When the management medium is updated to a new advertisement medium, the management person writes management information, such as information content, date of publication, and place of publication, in the advertisement medium management electronic tag. It is also possible to record the historical information up to that time in the portable information terminal. By taking it back to the center, comprehensive information management can be easily performed on the same or different types of advertising media posted in many places.

The media management system for advertisements according to the present invention is preferably applied particularly to the following advertisements.

When a large event over a relatively long period is temporally divided into several small events, the advertising medium such as a poster to which the electronic tag for managing the advertising medium is attached is used for the small event. Produced as an advertisement related to the theme. Then, the advertising medium related to the small event is updated as necessary.

What the user / consumer wants to approach is not only the theme of a large event, but also the theme of a small event is that they want to approach more directly. Even for advertisers, it is still small events that are directly linked to profits. This request can be met by placing an advertisement related to the theme of the small event on an advertisement medium. Major event themes can be appealed through updates to the advertising media.

The advertisement medium can carry out advertisement for small events having a relatively short cycle time, and can also provide users and consumers with easy access information.

Therefore, as a whole, a relatively high advertising function can be exhibited while suppressing costs such as production costs and personnel costs.

In implementing a new advertisement system for an event having such a hierarchical theme, as described above, the advertisement medium is provided with the electronic tag for managing the advertisement medium. Fine-grained information management can be performed on advertising media.

The form of the electronic tag for managing the medium for advertising and promotion is not particularly limited, but it is preferable that the form is as thin as possible, as small as possible, and as light as possible.

Regarding the mode of attaching the electronic tag for managing the advertisement medium to the advertisement medium,
Gluing, bonding, etc. are preferred, but any other mounting technique may be employed.

Although the media management system for advertising according to the present invention is particularly advantageous for the advertising of events having a hierarchical theme, it is not necessary to limit the invention to such an event. It shall be applicable to any form of advertising, and shall not prevent application to ordinary advertising media. Hereinafter, the same applies.

According to a second aspect of the present invention, in the first aspect of the present invention, the electronic tag for managing an advertising medium has a wireless transmission / reception function for the management information. It is.

The operation of the second invention is as follows. That is, in the case of the wired system, complicated work such as connection of a cable is required, but in the case of the wireless system, management information can be easily handled. The electronic tag for media management for advertisement has a function of reading and writing electronic information, and has a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory).
It consists of a microcomputer with
The power supply of the electronic tag for media management for advertisement can be configured to be supplied from the outside. In the case of a wireless system, power can be supplied using microwaves. In the exchange of wireless information, Bluethoot
The h method or the infrared communication method may be applied.

According to the third aspect of the present invention, in the first and second aspects, the advertisement medium management electronic tag is attached to a back surface of the advertisement medium. It is that there is.

The operation of the third invention is as follows. In other words, since the electronic tag for managing the medium for advertisement does not have an advertising function in principle, it is more preferable to hide the electronic tag for the advertisement function and appearance of the medium for advertisement. Therefore, it is preferable that the attachment point of the electronic tag for managing the advertisement medium to the advertisement medium is on the back surface of the advertisement medium.
This is the simplest method of hiding electronic tags for media management for advertising.

According to a fourth aspect of the present invention, in the first aspect, the advertisement medium management electronic tag is covered by a seal in the advertisement medium. It is that it is constituted.

The operation of the fourth invention is as follows. In other words, since the electronic tag for managing the medium for advertisement does not have an advertising function in principle, it is more preferable to hide the electronic tag for the advertisement function and appearance of the medium for advertisement. The advertising medium management electronic tag is hidden by a seal. In addition, the attachment of the advertising medium management electronic tag to the advertising medium is ensured, and a trouble that the advertising medium managing electronic tag is removed by mischief or the like is prevented.

An advertisement medium management system according to a fifth aspect of the present invention includes an access seal having a plurality of peelable seal pieces on which access information is written and attached to the advertisement medium, and the advertisement medium. And a combination with an access seal management electronic tag which can write and read the management information on the access seal and can be attached to the advertisement medium.

A fifth aspect of the medium for managing an advertisement medium is a combination of an access seal related to the medium for advertisement and an electronic tag for managing the access seal. Here, the access seal is, as a typical or typical configuration example, composed of a backing sheet and a plurality of sealing pieces, each of which has access information written thereon, and the plurality of sealing pieces can be peeled off to the backing sheet. It is pasted on.
The access seal is attached to the advertisement medium on the mount. In addition, the means for attaching the access seal to the advertising medium is basically affixing, but it is not always necessary to limit to this.
Any other attachment means can be used. Note that there is also a type in which the mount is omitted.

In the above description, the access information is information for accessing by using some approach means when approaching the advertising proprietor with respect to products and services related to advertising and the like. Typical examples of the access information include a telephone number, a facsimile number, an Internet web page address, and an e-mail address.

When an access seal is attached to the advertisement medium such as a poster on its mount, the access seal is assumed to have an inseparable relationship with the contents (advertisement contents) of the advertisement medium such as a poster. It will appeal to existence. Consumers and users who are interested in the contents of the notation by looking at the advertising medium and want to obtain products and services related to the contents are
Paying attention to the access sticker attached to the advertising medium, paying attention to the seal piece on which the access information is written in the access seal, the seal piece is peeled off from the mount and obtained. Consumers / users can use the seal pieces with access information obtained in this way,
By putting it in a pocket or in a bag, it is ensured that the access information is obtained.

Consumers / users who have obtained the sticker with the access information can access the device by returning to the house or going to the workplace. To access. For example, make a phone call, send a facsimile,
Or browse web pages on the Internet with a personal computer.

From the point of view of consumers and users, correct access information can be obtained by a simple operation of simply peeling off the seal pieces. From the advertiser side, the access information to be provided can be reliably passed to consumers / users who want to obtain the access information, and the advertisement function can be effectively exerted.

The function of the access seal attached to the advertisement medium in the advertisement medium management system of the fifth invention is as described above. However, the electronic tag for access seal management attached to the advertisement medium is described below.
It has the following effects.

While the effective period of the advertising medium is equivalent to the effective period of a signboard or a normal poster, the access seal is replaced in a relatively short time.

The person in charge of the management is responsible for the contents of the advertisement related to the advertisement medium, the place where the notice is posted, the date of the notice, the notice period, various information about the advertiser, and the access seal attached to the advertisement medium. All or a part of various management information such as information content, date of publication, and number of sticker pieces is written in the access seal management electronic tag. In writing the management information, it is preferable to use electronic and electromagnetic information processing means. For this information processing, a wireless communication system or a wired communication system may be used as the transmission path. In the case of a wireless communication system, there are a microwave system, an electromagnetic coupling system, an electromagnetic induction system, an optical system, and the like.

[0039] If necessary, the management person goes around to read the management information of the access seal management electronic tag attached to the advertisement medium using a portable information terminal such as a reader / writer. Based on the read management information, it is checked whether the expiration date of the access seal or the advertising medium has not yet passed. If the expiration date has not yet elapsed for the access seal, it is checked how much the seal piece has been peeled off, and a renewal write process is performed for the number of sheets. The date and time can also be written to the access seal management electronic tag. Others
Necessary information can be written as needed.

If the access seal has expired, the access seal is updated to a new one. That is, the access seal for the next valid period is newly attached to the advertisement medium. The previous access seal may be peeled off, or may be left as it is, and a new access seal may be pasted thereon. When the management information is updated to a new access seal, the management person writes management information such as the information content, the publication date, and the number of pieces of the seal in the access seal management electronic tag. It is also possible to record the historical information up to that time in the portable information terminal. By taking it back to the center, comprehensive information management can be easily performed on the same or different types of advertising media posted in many places.

When a large event over a relatively long period of time is divided into several small events, the advertising medium such as a poster provided with the access sticker and the electronic tag for managing the access sticker is not suitable for the large event. The theme is to create an advertisement related to the theme of the event, and the access sticker is designed to be an advertisement related to the theme of the small event. Then, the access seal related to the small event is updated as necessary.

The user / consumer wants to approach not only the theme of a large event, but also wants to approach it more directly is the theme of a small event. Even for advertisers, it is still small events that are directly linked to profits. This request can be met by placing an advertisement related to the theme of the small event on the access seal. For the theme of a major event, advertising media can play a sufficient role.

The advertising medium can be responsible for advertising a large event of the same theme for a relatively long time. The access seal can carry out advertising for small events having a relatively short cycle time, and can also provide users and consumers with easy access information.

Therefore, as a whole, it is possible to exhibit a relatively high advertising function while suppressing costs such as production costs and personnel costs.

In implementing a new advertisement system for an event having such a hierarchical theme, as described above, it is necessary to perform fine-grained information management on the advertisement medium and the access seal. it can.

The form of the access seal management electronic tag is not particularly limited, but is preferably as thin as possible, as small as possible, and as light as possible.

Regarding the mode of attaching the access seal management electronic tag to the advertisement medium,
Gluing, bonding, etc. are preferred, but any other mounting technique may be employed.

The advertising medium management system with an access seal according to the present invention is particularly advantageous in the advertising of events having a hierarchical theme, but is not necessarily limited thereto. The present invention can be widely applied to any form of advertising, and does not prevent application to ordinary advertising media. Hereinafter, the same applies.

According to a sixth aspect of the present invention, there is provided the medium for managing an advertisement according to the fifth aspect, wherein the electronic tag for managing an access seal has a function of transmitting and receiving the management information in a wireless manner. . The operation according to the sixth aspect of the invention conforms to the operation of the second aspect of the invention.

According to a seventh aspect of the present invention, in the fifth aspect, the access seal and the electronic tag for managing the access seal may be arranged such that the access seal and the electronic tag for managing the access seal include the access medium in the advertisement medium. The electronic tag for managing a seal is configured to be covered by the access seal.

The operation of the seventh aspect is as follows. That is, since the access seal management electronic tag does not have an advertising function in principle, it is more preferable to hide the electronic tag for the advertising function and aesthetics of the advertising medium. The access seal also functions to hide the access seal management electronic tag. Further, the attachment of the access seal management electronic tag to the advertisement medium is ensured, and a trouble such that the access seal management electronic tag is removed by mischief or the like is prevented.

According to an eighth aspect of the present invention, in the advertising medium management system according to the fifth to seventh aspects, the access seal is provided on a backing sheet having an adhesive layer formed on a back surface and the adhesive layer of the backing sheet. It comprises an attached release paper and a plurality of seal pieces stuck on the surface of the backing paper so that the access information is written thereon.

The operation of the eighth invention is as follows. When the release paper on the back side of the mount is peeled off and removed, the adhesive layer on the back of the mount is exposed. In order to attach the access seal to an advertisement medium such as a poster, the access seal may be attached to the advertisement medium with an adhesive layer on the back of the mount. That is, it is possible to easily attach the access seal to the advertisement medium. In addition, the same action as described above is exerted.

[0054]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, an embodiment of a medium for managing an advertisement / promotion according to the present invention will be described in detail with reference to the drawings.

(Embodiment 1) FIG. 1 shows an advertising medium managing system according to an embodiment 1 of the present invention, in which an advertising medium managing electronic tag is attached to an advertising medium such as an advertising poster. FIG. 2 is a front view showing the state (the front side of the poster), and FIG. 2 is a rear view showing the state where the electronic tag for managing the advertisement medium is attached to the advertisement medium (the back side of the poster).
It is.

1 and 2, reference numeral 100 denotes an advertising poster (hereinafter abbreviated as poster) as a preferred example of an advertising medium, and 200 denotes electronic / electromagnetic management information on the poster 100. , And an advertising medium management electronic tag (hereinafter abbreviated as “management electronic tag” as necessary), in which management information can be freely written and read in a wireless manner. This is a seal covering 200. Electronic tag for management 2
00 and the seal 300 are on the back of the poster 100. The management electronic tag 200 is attached to the back surface of the poster 100, and the seal 300 is attached to the management electronic tag 20.
0 is affixed to the back of the poster 100 in a state of covering it. In this case, the seal 300 may be attached to the management electronic tag 200 together with the poster 100, or may not be attached.

Poster 100 according to Embodiment 1 of the present invention
Can be said to be located between a conventional general poster and a signboard in terms of the effective period of the advertisement. As an example of such a thing, an advertisement of “Autumn Event Line Information” is published.

FIG. 3 is a block diagram showing a schematic configuration of the advertisement medium management electronic tag 200 in the advertisement medium management system according to the first embodiment of the present invention. The management electronic tag 200 includes a microcomputer 21 and a power supply unit 2.
2, a transmission / reception unit 23, and a loop antenna coil 24 are attached to a sheet-like base material 25. By transmitting microwaves from an external reader / writer 400, power is supplied to the management electronic tag 200 via the loop antenna coil 24, and between the reader / writer 400 and the management electronic tag 200. , And wirelessly exchanges management information on the poster 100 via the loop antenna coil 24.

In the management electronic tag 200, the microwave from the reader / writer 400 is received by the loop antenna coil 24, and the received power is input to the power supply unit 22, thereby securing the power supply in the management electronic tag 200. . The power of the power supply unit 22 is supplied to the microcomputer 21 and the transmission / reception unit 23 to activate each of them. The reader / writer 400 gives an instruction to the microcomputer 21 via wireless transmission / reception, that is, via the loop antenna coil 24 and the transmission / reception unit 23. The instruction is
It is provided to the microcomputer 21 via the loop antenna coil 24 and the transmission / reception unit 23. The order is
In one mode, it is a write command, and in another mode it is a read command.

When the management electronic tag 200 is attached to the poster 100, the release paper (not shown) on the back surface of the sheet-like base material 25 is peeled off and removed to expose the adhesive layer on the back surface. The adhesive layer thus pressed is pressed against a required portion on the back surface of the poster 100, and the management electronic tag 200 is attached.

The management electronic tag 200 itself manages the management information on the poster 100 and does not have a direct advertising function.
At 00, it is preferable to be visually hidden. For this reason, the management electronic tag 200 transmits the poster 100
It is stuck on the back of. Then, by sticking the seal 300 on the poster 100 from above,
The management electronic tag 200 is covered with a seal 300.

The management electronic tag 20 is displayed by the seal 300.
By covering the poster 100, the appearance of the poster 100 is not impaired, the attachment of the management electronic tag 200 to the poster 100 is ensured, and troubles such as removal of the management electronic tag 200 due to mischief or the like. Is preventing.

In the illustrated poster 100, the content of the advertisement is "Autumn Event Line Information", but this is merely a conceptual example, and of course, As the contents of the advertisement, a desired character string, a desired pattern, picture, pattern, or a desired combination thereof can be considered.

The poster 100 is placed in a place that is considered to have an advertising effect. For example, it is placed on a wall in a train or as a hanging advertisement, or on a bulletin board, a pillar, or a building wall. It is preferable that the location be seen by as many consumers and users as possible. The poster 100
It is not necessary to limit the object to which is to be attached to a planar object, but may be a three-dimensional object. Poster 10
The shape of 0 does not need to be limited to a rectangle.

(Embodiment 2) Next, an advertising medium management system according to Embodiment 2 of the present invention, in which an access seal is added, will be described in detail with reference to the drawings.

FIG. 4 is a front view showing a state in which an access seal and an electronic tag for access seal management are attached to an advertisement medium such as an advertisement poster.

In FIG. 4, reference numeral 100 denotes an advertising poster (hereinafter abbreviated as a poster) as a preferred example of an advertising medium, 500 denotes an access seal on which access information is posted, and 600 denotes a poster 100 and An electronic tag for access seal management that stores electronic and electromagnetic management information on the access seal 500 and that can write and read management information wirelessly (hereinafter, “electronic tag for management” as necessary) Abbreviated)
It is.

FIG. 5 is a front view of the access seal partially cut away, and FIG. 6 is an enlarged sectional view of the access seal partially cut away.

The access seal 500 is configured as follows. An adhesive layer 52 is formed on the back surface of the backing sheet 51,
A release paper 53 is attached to the adhesive layer 52. Also,
A plurality of seal pieces 55 are stuck on the surface of the backing paper 51 via a peelable adhesive layer 54 in a releasable and regularly arranged state. On the surface of the seal piece 55, access information 56, which is information necessary for access, and advertisement information 57 are printed. The sealing piece 55
It can be peeled off one by one. 5
5a shows a state where the seal piece 55 is partially peeled off.

The access information 56 includes a telephone number, a facsimile number, and a URL (U
Information necessary for accessing an access target, such as a web page address such as a niform resource locator) and an e-mail address. Advertising information 5
Numeral 7 is information relating to specific advertisements / promotions about products and services presented by the advertisement propagator who is also the access target. Here, it is assumed that the advertisement is an event-like advertisement for a predetermined period.

Although the illustrated access seal 500 is a horizontally long one in which the seal pieces 55 are arranged in a matrix of 2 rows and 4 columns, this is merely an example, and other forms of m, n May be an arbitrary natural number to form a matrix of m rows and n columns. And it may be vertically long,
Moreover, it is good also as one row and several columns, or one column and several rows.

The access seal 500 exerts its function by being attached to the poster 100 as an advertising medium. When attaching the access seal 500, the adhesive layer 52 on the back surface is exposed by flipping and removing the release paper 53 on the back surface of the access seal 500, and the exposed adhesive layer 52 is pressed against a required portion of the poster 100. Access seal 500
Paste. Reference numeral 500a denotes a final stage of attaching the access seal 500 to the poster 100.

The configuration of the access seal management electronic tag 600 is the same as the configuration of the management electronic tag 200 shown in FIG. The same applies to the operation.

In attaching the electronic tag 600 for access seal management to the poster 100, the release paper (not shown) on the back surface of the sheet-like base material 25 is peeled off and removed to expose the adhesive layer on the back surface. The exposed adhesive layer is pressed against a required portion of the poster 100, and the management electronic tag 600 is attached.

The management electronic tag 600 itself manages the management information on the poster 100 and the access seal 500 and does not have a direct advertising function. Is preferred. Therefore, the management electronic tag 600
Is attached to the poster 100, and then the access seal 500 is attached to the poster 100 from above, thereby covering the management electronic tag 600 with the access seal 500.

By hiding the management electronic tag 600, the aesthetics of the poster 100 can be maintained without impairing the appearance.
The attachment of the management electronic tag 600 to the poster 100 is ensured, and a trouble such as the management electronic tag 600 being taken away by mischief or the like is prevented.

Although any part of the poster 100 to which the access seal 500 is to be attached can be selected arbitrarily, it is desirable that the part does not impair the advertisement function. , The periphery of the poster 100. The shape of the poster 100 is generally rectangular, but often has a lower side or upper side, or a left side or right side of the rectangle. If necessary, the above 4
It is also conceivable to attach to any two or more of the sides. The shape of the poster 100 does not need to be limited to a rectangle, and an access seal 500 having an appropriate shape may be prepared according to each shape. For example, a partial circular access seal may be used for a circular poster. The object to which the poster 100 or the access seal 500 is to be attached need not be limited to a planar object, but may be a three-dimensional object.

The poster 100 to which the access seal 500 has been attached is placed in a place where it is considered that there is an advertising effect. For example, it is placed on a wall in a train or as a hanging advertisement, or on a bulletin board, a pillar, or a building wall. It is preferable that the location be seen by as many consumers and users as possible.

Consumers / users look at the poster 100 and are interested in the product or service being advertised, and want to obtain more detailed information on the product or service or the like. When it is desired to specifically order a product or service, the seal piece 55 on which the necessary access information 56 is printed is peeled off the poster 100. The user carries the peeled seal piece 55 in a pocket or in a bag.

Even when the poster 100 is placed in a train and the train is crowded, it is relatively easy to peel off the sealing piece 55. Also, when the crowd is not so much,
It is also easy to attach the peeled-off seal piece 55 to the notebook or to put it between the notebooks. The acquisition of the access information 56 is much simpler and more reliable than taking notes using a writing instrument and a notebook. This is easier than taking notes on a crowded train.

The problem of erroneous transcription as in the case of taking a memo does not occur. In other words, the access information 56 on the seal piece 55 never changes its information content as in the case where the information is transferred to a memo by peeling off the seal piece 55. That is,
Not only is it easy to obtain the access information 56, but also it is possible to obtain the correct access information 56, and it is possible to reliably secure the obtained access information 56.

According to the current sealing technology, the sealing piece 55
Can be strongly integrated with the backing sheet 51, and if the method of peeling is appropriate, it can be peeled off very smoothly without resistance, and after peeling, it will stick to other objects without stickiness It has an excellent property that there is no.

Since the seal piece 55 thus peeled is taken to a home or a work place, the advertiser side
The advertising effect is high. This is because there is a continuation of interest, and the possibility of access by looking at the access information 56 of the seal piece 55 increases.

Also, the poster 100 has an access seal 5
The fact that 00 is pasted on itself will encourage consumers and users to be interested in the poster 100. Since the plurality of seal pieces 55 are attached to the access seal 500, the chances of having consumers and users take the seal pieces 55 are increased, and the advertising effect is improved.

For the advertiser, by collecting the access sticker 500 or the poster 100 after the exhibition and counting the number of the peeled-off seal pieces 55, it is possible to estimate the degree of interest of consumers and users. it can. A kind of marketing becomes possible. You can also create a database by accessing web pages on the Internet.

In addition to the above-described embodiments, the following embodiments can be considered.

It is also conceivable that a serial number is printed on each seal piece 55 and a prize is awarded by lottery so as to expand the advertisement.

It is also conceivable to print a specially designed design or the like on the portion of the backing paper 51 corresponding to the mark where the seal piece 55 has been peeled off, in order to suppress the image deterioration due to the peeling.

When the peeling tongues are integrally connected in a state of extending from the end side of the seal piece 55, when peeling off the seal piece 55, the peeling tongue is picked up with a fingertip and easily peeled off. be able to.

As another convenient use of the access seal 500, for example, by attaching the peeled-off seal piece 55 to a business card and passing the business card to the other party, the effect of advertisement and promotion to the other party can be enhanced.

Further, the backing sheet, the adhesive layer on the back surface thereof, and the release paper adhered to the backing sheet are omitted, the access information and the advertising information are written thereon, and a plurality of sheets each having a peelable adhesive layer formed on the back surface are formed. The seal piece may be directly attached to an object such as an advertising poster.

[0092]

According to the present invention, the electronic tag for managing the medium for advertisement and the electronic tag which can read and write the management information electronically and electromagnetically are attached to the medium for advertisement, so that the manager can manage the information related to the medium for advertisement and advertisement. For example, it is possible to efficiently manage information such as the content of the advertisement related to the advertisement medium, the place of the notice, the notice date, the notice period, the advertiser, the effective period, the update time, and the degree of interest check. It can also be used to record historical information in a portable information terminal. By taking it back to the center, comprehensive information management can be easily performed for the same or different types of advertising media posted in many places.

Further, the advertisement medium can carry advertisement for small events having a relatively short cycle time. Advertising media for small events will be updated as needed. The validity period can have a function intermediate between the signboard and the poster. Therefore, as a whole, a relatively high advertising function can be exhibited while suppressing costs such as production costs and personnel costs. In addition, in implementing a new advertising method for an event having a hierarchical theme, fine-grained information management can be performed on the advertising medium.

Further, according to the present invention regarding another medium for managing an advertisement medium, the user looks at the advertisement indicated on the advertisement medium such as a poster, and is interested in the contents thereof. Consumers / users who want to obtain more detailed information about a product or service, or want to place an order for that product or service, approach the advertiser (provider) side. Phone number, facsimile number,
When obtaining access information such as an address of a web page or an e-mail, peel off the seal piece indicating the access information from the access seal attached to the advertising medium such as a poster, thereby obtaining the seal piece. In addition, access information can be obtained reliably and easily. For consumers and users, it is extremely easy to obtain access information without errors,
For the advertiser, the effect of the advertisement can be enhanced. In addition, by putting the advertisement information together with the access information on the surface of the seal piece, the access information and the advertisement are linked on a one-to-one basis, so that the type of the advertisement information can be understood at a glance. Can be.

In addition, since the electronic tag for access seal management, which allows the electronic management information to be read and written freely, is attached to the advertisement medium, the manager can manage the information related to the advertisement medium or the access seal. For example, information management such as a valid period, an update time, and a degree of interest check can be efficiently performed. It can also be used to record historical information in a portable information terminal. By taking it back to the center, comprehensive information management can be easily performed on the same or different types of advertising media posted in many places.

Further, the advertisement medium can carry advertisement of a large event of the same theme for a relatively long time. The access seal can carry out advertising for small events having a relatively short cycle time, and can also provide users and consumers with easy access information. Access seals for small events will be updated as needed. The validity period can have a function intermediate between the signboard and the poster. Therefore, as a whole, a relatively high advertising function can be exhibited while suppressing costs such as production costs and personnel costs. In addition, in implementing a new advertisement scheme for an event having a hierarchical theme, fine-grained information management can be performed on the advertisement medium and the access seal as described above.

[Brief description of the drawings]

FIG. 1 is a front view (poster) showing a state in which an advertisement medium management electronic tag is attached to an advertisement medium such as an advertisement poster in the advertisement medium management system according to the first embodiment of the present invention; surface)

FIG. 2 is a rear view (backside of a poster) showing a state where an electronic tag for medium management for advertisement is attached to the medium for advertisement in the medium management system for advertisement of Embodiment 1.

FIG. 3 is a block diagram showing a schematic configuration of an advertisement medium management electronic tag in the advertisement medium management system according to the first embodiment of the present invention;

FIG. 4 is a front view showing a state in which an access seal and an access seal management electronic tag are attached to an advertisement medium such as an advertisement poster in the advertisement medium management system according to the second embodiment of the present invention;

FIG. 5 is a front view of a partially broken access seal in a medium for managing an advertisement according to a second embodiment of the present invention.

FIG. 6 is an enlarged sectional view of a partly broken access seal in the medium for managing an advertisement medium according to the second embodiment of the present invention;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 51 ... Mount 52 ... Adhesive layer 53 ... Release paper 54 ... Releasable adhesive layer 55 ... Seal piece 56 ... Access information 57 ... Advertising information 100 ... Advertising poster (advertising medium) 200 ... Advertising medium management Electronic tag 300: Seal 400: Reader / writer 500: Access seal 600: Electronic tag for access seal management

Claims (8)

[Claims] 1. An advertising medium comprising: a combination of an advertising medium and an advertising medium managing electronic tag capable of writing and reading management information on the advertising medium and being attachable to the advertising medium; An advertisement medium management system, wherein an electronic tag for advertisement medium management is attached to the advertisement medium. 2. The electronic tag for managing a medium for advertisement and promotion,
The advertisement medium management system according to claim 1, further comprising a wireless transmission / reception function for the management information. 3. The electronic tag for media management for advertisement,
The advertisement medium management system according to claim 1, wherein the advertisement medium is attached to a back surface of the advertisement medium. 4. The electronic tag for managing a medium for advertisement and promotion,
The advertisement medium management system according to any one of claims 1 to 3, wherein the advertisement medium is configured to be covered by a seal. 5. An access seal having a plurality of peelable seal pieces on which access information is written and attached to an advertisement medium, and management information on the advertisement medium and the access seal can be written and read freely. And a combination with an access seal management electronic tag attachable to the advertisement medium. 6. The electronic tag for managing an access seal,
6. The advertisement medium management system according to claim 5, further comprising a wireless transmission / reception function for the management information. 7. The advertisement medium according to claim 7, wherein the access seal and the electronic tag for managing the access seal include:
7. The advertisement medium management system according to claim 5, wherein the access seal management electronic tag is configured to be covered by the access seal. 8. The access seal is provided with a backing sheet having an adhesive layer formed on a back surface thereof, a release paper adhered to the adhesive layer of the backing sheet, and an access sticker releasably attached to a surface of the backing sheet. The advertisement medium management system according to any one of claims 5 to 7, further comprising a plurality of seal pieces on which information is written.