TW561437B - Method and system of posting electronic poster through public network - Google Patents
Method and system of posting electronic poster through public network Download PDFInfo
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561437 案號 90127988 淞年 五、發明說明(1) 本發明之背 本發明 通過公共網 統使得在任 語言的廣告 相關方法的 當今的 售商通過電 推銷他們的 報。信息板 路路邊或建築物的牆 地方,如飯店的牆上 走廊上,可較容易地 斯維加斯的大屏幕, 因為費用過南一般不 者收取很高的租金而 雖然'些信息板和大 低廣告費用。但初始 省費用。 緣是,這些信息 針對市場反饋的推銷 許多人會看到的 法,因為人們可以在 間時每天看到。這些 ㈣ “口口或者是動態的561437 Case No. 90127988 The following year V. Description of the invention (1) The present invention The present invention enables the current sellers of advertising-related methods in the public language to sell their newspapers by telegram. Information boards roadside or wall areas of buildings, such as the wall corridors of restaurants, can easily be a large screen in Svegas. Because the cost is generally higher than the South, you usually do not charge a high rent. And low advertising costs. But the initial cost savings. The reason is that this information is targeted at market feedback. Many people will see it because people can see it every day. These ㈣ "mouth or dynamic
景說明 是關於廣 絡張貼電 何時間通 或信息構 描述 商品推銷 視和廣播 告或彳a息板和 子海報的方法 過公共網絡在 成的海報成為 海報’更具體地是關於 和系統。這種方法和系 世界上不同地點和各種 可能,並且節省費用。 可使用各種廣 眾媒介 代的廣 之類大 商品。另一種替 一般是建 在巨大 上。海 ’公共 吸引注 一般很 便於經 這樣昂 屏幕海 裝置和 的鋼制 報一般 汽車站 意力。 大以吸 常更換 貴的月 報糸統 大屏幕 告渠道 ’或報 告渠道 支撐架 是位於 的板壁 信息板 引所有 。緣是 租只由 可自動 的維修 。製造 紙之類 是信息 上,位 許多人 ,和購 如時代 人的注 ,信息 一個用 地變換 都不便 薇家和零 印刷媒介 板和海 於南速公 會看到的 物中心的 廣場或拉 意力,但 板的所有 戶承擔。 廣告以降 簡化而節 板或在屏幕海 廣告。 地方張貼海報 走在街上或開 謀劃廣告海報 報系統不能提供有效的 仍然是一種最好的方 車往返於家和辦公室之 ^ , 、, 可以或者是靜態顯示的 由投影儀器的海報。 案號90127狀S 、發明說明(2) 然而,不同地點上張貼海報的框 所有尺寸的柩早,.、、,、β >有不同的尺寸 五 一修正 因 , ---外、…视的框;士 C所有尺寸的框子,必須C尺寸’ 後,。緣是,㈤一個海報會招貼許Τ寸的’ 用過的海報就被扔掉,造 °夕天。推銷階段之 ,各個不同地點比較麻須,尤复。同時,將海報運輸 母報需要更加小心。 ”疋&大尺寸的不同摺疊的 傳、、先海報的主要缺點是許多人合丢 方比較昂貴。同時, 二看到的張貼海報的地 每月付租金。緣是,必須按每天、每周或 的顧客可能只在較短時間内張貞海報报昂f,而針對 出現。 見’比如說只在每天半小時 刷不K言品都在世界各地供應和銷售,印 用非常高。如果L司:艮而在世界各地張貼海報的廣告費 送到:广也將二不:J同語言的幾千種海報並交它們The description of the scene is about how to post messages through the Internet or the information structure. Description of merchandising video and broadcast notices or information boards and sub-posters. Posters made through public networks become posters. More specifically, it is about the system. This method and system saves costs in different locations and possibilities around the world. Can use a variety of mass media and other large commodities. Another alternative is usually built on huge. The sea ’s public attraction note is usually very convenient to pass such a high screen sea device and steel to the general bus station. You can often change your monthly report system and large screen reporting channel, or the reporting channel support frame is located on the siding information board to attract all. Fate is rented only by automatic maintenance. Manufacturing paper and the like are information, many people, and purchasers are like the note of the times. Information is not easy to change in one land. Weijia and zero printed media boards and the square or pull force of the center of the things that Hainan Nansu Association sees. , But all households on the board bear. Advertising can be simplified and simplified or screen advertising. Place a poster on the street or plan an advertising poster. The newspaper system does not provide an effective one. It is still the best taxi to and from home and office. It can be a static display of a poster by a projection device. Case No. 90127 S, Description of the Invention (2) However, the size of the poster frame in different places is too early, .. ,,, β > There are different sizes of May Day correction reasons, ---, ... The box; all the size of the box of C, must be C size ',. The reason is that a used poster will be posted on a poster, and used posters will be thrown away to make it happen. In the sales stage, the beards in different places are more complicated. At the same time, the posters need to be transported more carefully. The main disadvantage of the large-sized, different-folded, first-poster is that many people lose money. At the same time, the second place where you see the poster is paid for each month. The reason is that you must pay each day, each Zhou Or's customers may only report Zhang Zhen's posters in a relatively short period of time, and aim at the emergence. See 'For example, only half an hour every day, K products are supplied and sold around the world, the printing is very high. If Secretary Division L: Advertising fees for posters posted around the world: Guang Ye also sends No: J thousands of posters in the same language and submits them
界各地的廣告代理2所=,推銷者必須分別聯絡分布於世 地的語·言並Γ卩刷各種。每一個代理人必須將海報轉變為當 結果,從聯絡代理人的海報以符合相應的海報框子。 年的時間。也就3〜、將海報張貼出可能需要幾個月或半 候海報到位。緣=况,推銷者必須具備至少三個月時間等 者可能只好忽視=去如果需要更新信息或改變海報,推銷 的時間重新設訂和,因為一點改變可能需要另加一個月 實際上Λ雖^重新印刷全部海報’浪費時間和資源。 每天的某一特訂^所針對的顧客對某一特訂地點來說只在 了............—一-—l間出現,每一個推銷者仍必須全天袓用 561437 曰 j 號 90〗?7qm 五、發明說明(3) 各個張貼海報的地點。比如,如 主曰 其針對的顧客是學齡兒童,他們可二】=關於新”玩具”, 共汽車站或小火車站附近的某—廣心現;:校附近公 玩具,,的有效時間段應該是早晨學校。也課點?然’推銷" :課之後。推鎖者不會需在傍晚和半夜 /又有學生或家長路過的時間段。鈇而 / 或八匕二 為這-廣告付全天的租金。而其::銷玩具:推銷士必須 或酒製品的推銷者,他們不需要公二 比如况仗總會 天學校的時間。但他們可能;小火車站的白 大部分他們針對的顧客會在晚上出現。告時間’因為 的廣告地點和區蟑很有限和昂貴,掩你土员上,因為有效 需要的時間段付費。大部分推銷只有不應該為他們不 用有限的經費花費在不需要的時間严〈的廣告經費,而 不有效也不經濟,完全是浪不需要的觀眾上即 本發明之概要說明 本發明之主要目的是提供通過公此 的方法和系統,以便使推銷者可選擇^ ;、、、張貼電子海報 為每一廣告服務或產品在世界各地一声十f特定時間段内 地點張貼特定尺寸的廣纟。即是,推銷::夕處指定廣告 達到最在的廣告效果。本發明使得不:用有限的經費 在不需要的時間不需要的地點針對不ϋ錢和資源浪費 而要的觀眾的廣告 上0 本發明之另一個目的是提供通過公 報的方法和系統,*中電子海報可以;錚::張貼電子海 換的信息,這樣的電子海報更加耀目艮,^=了式’提供及 --- ——._更多的信息量,Advertising agencies in all parts of the world =, the salesman must contact the world's language and language separately and 卩 卩 brush. Each agent must turn the poster into a result, and contact the agent's poster to fit the corresponding poster frame. Time of year. In other words, it may take several months or half for the poster to be posted after 3 ~. Fate = condition, the salesman must have at least three months, etc. people may have to ignore = go if you need to update the information or change the poster, the sales time is re-ordered, because a little change may require another month in fact Λ though ^ Reprinting all posters' wastes time and resources. A certain special order every day ^ The customers targeted for a specific place only appear in ............------ every salesman must still be all day袓 Use 561437 to say j number 90? 7qm 5. Description of the invention (3) The location of each poster. For example, if the main customer is a school-aged child, they can two] = about the new "toy", a bus station or a small railway station near a-Guangxinxian ;: a public toy near the school, valid period of time It should be morning school. Also lesson? RAN'selling ": After class. Push lockers do not need to be in the evening and in the middle of the night / time when students or parents pass by. And / or eight daggers pay the full-day rent for this-advertising. And its :: selling toys: salesmen must be or sellers of wine products, they don't need a public second, such as the general school day. But they may; most of the customers at the small railway station will show up at night. Report time ’, because the advertising location and area are very limited and expensive, cover your locals, because you need to pay for the effective time period. Most of the sales are only for those who should not spend limited time on unnecessarily expensive advertising expenses, which is not effective or economical. It is completely unnecessary for the audience, that is, the outline of the present invention illustrates the main purpose of the present invention. It is to provide public methods and systems so that marketers can choose to post ^; ,,, and post electronic posters for each advertising service or product at various locations around the world in a specific time period to post a specific size of the broad. That is to say, sales promotion :: the designated advertisement at the place achieves the most effective advertising effect. The present invention makes it impossible to: use limited funds to advertise for audiences who do n’t want to save money and waste resources at unnecessary locations and time. Another object of the present invention is to provide a method and system for passing bulletins. Electronic posters can; 铮 :: Post information of electronic sea change, such electronic posters are even more dazzling, ^ = the style 'provide and ----. _ More information volume,
五、發明說明(4) 更容易吸引注意力 本發明的另—自目的 法和系統1中的電子海報可通過電;子海 役制和監視。 卞網絡遠距離 本發明的另一個t 報的方.法和系統中的:過f共網絡張貼電子海 任何尺寸,從而使電子海:古艮可凋整付合顯示裝置的 本發明的另-個尺寸限制。 報的方法和系統,其中勺=一二通過公共網絡張貼電子海 的監視設備組合在電子^勒二〇 ^ 一攝像或”網絡攝像機" 饋和/或實地狀況立即以貝地監視電子海報並將反 系統和有關推銷者監视'///•控❹統’以便中央控制 監視儀器也可記錄;際情況和運行狀況。另外 些記錄下的反映;顧客對廣告如何反映,這 緣是,為了達!祕有關推銷者。 共網絡張貼電子海報的方下 如明提供了-種通過公 (1)提供在許1:! 下面的步驟: @ π #+、、,411多也方區域中的許多區域服務中心和區 "" σ個通過公共網絡系統與區域服務中心和 控制中心聯絡的中心控制系統; (2)在每一個地方區域中提供至少一個電子海報,並 且有關的區域控制中心維修和控制; (3 )由區域服務中心接受推銷者的訂單,每一個區域 服務中心通過公共網絡由中央控制系統獲得何時何地各種 尺寸的電子海報可被租用的信息;V. Description of the invention (4) Easier to attract attention The electronic poster in the method and system 1 of the present invention can be used for electricity; subsea service and monitoring.卞 Network long distance Another method of the present invention. Method and system: Over the f network, the electronic sea is posted in any size, so that the electronic sea: Gugen can be integrated with the display device of the present invention- Size restrictions. The method and system for reporting, where spoon = one or two monitoring devices combined with electronic sea posting via public network in the electronic ^ Le 20 ^ a camera or "web camera" feed and / or field conditions to immediately monitor electronic posters with Bedei and The anti-system and related salesmen are monitored '/// • Control system' so that the central control monitoring equipment can also record; the international situation and operating conditions. The other recorded reflections; how customers respond to advertising, because: In order to reach the secrets of the salesmen. Fang Xia Ruming, who posted electronic posters on the Internet, provided-through public (1) provided in Xu 1 :! The following steps: @ π # + ,,, 411 more in the area Of many regional service centers and districts ”Central control systems that communicate with regional service centers and control centers through public network systems; (2) Provide at least one electronic poster in each local area, and related regional controls Center maintenance and control; (3) Regional service centers accept salesman's orders, and each regional service center obtains when, where and where Poster child information can be rented;
561437 __f 號 j〇127988 五、發明說明(5) (4 )由有關的區域服務中心將包括由有關 的海報内容’一個或更多海報的時間和尺寸4 送至中心控制系統; (5 )中心控制系統與負責有關推銷者指訂 的一個或許多區域控制中9竅實海報訂單與鋒 單; '、 (6 )中央控制系統記錄每一個海報訂單的 錄下的海報内容送至負責有關推銷者指訂的海 制中心; (7)十心控制系統(30)與負責有關推銷者; 海報(1 0 )的,個或許多區域控制中心(2 2 )之間 廣告時間;和 (8 )在每一個有關推銷者指定的電子海報t 和海報内容,有關的區域控制中心指訂尺寸和 個電子海報都 直由有關區域控制中心電子控 圖號說明: (1)-地方區域 (1 〇)-電子海報 (21) -區域服務中心(22)-控制中心 (30)-中心控制系統(40)公共網絡 (5 0 )-推銷者 請參閱第一圖及第三圖所示,是本發明實 公共網絡張貼電子海報的方法和系統通過公共 子海報的方法包含下列步驟: 第一步:提供在^多地方區域(1)中的許』 推麟者指訂 芦信息的訂單 的電子海報 t報的時間 力容並將記 報的區域控 ^定的電子 預定和確定 h顯示記錄 時間,每一 制。 施例之通過 網絡張貼電 ;區域服務 561437 案號90127988 的年Q月8曰 絛正 ---------1 ---—·— -- 玉、發明說明(6) 中心(21)和區域控制中心(22) ’和一個通過公共網絡(4〇) 與區域服務中心和控制中心(2 1 ),( 2 2 )聯絡的中心控制系 統(30)。 第二步··在每一個地方區域(1)中提供至少一個電子 海報(1 0 ),並且由有關的區域控制中心(2 2 )維修和控制。 第三步:由區域服務中心(2 1 )接受推銷者·( 5 〇 )的訂 單,每一個區域服務中心(2 1)通過公共網絡(4 〇 )由中央控 制系統(3 0 )獲得何時何地各種尺寸的電子海報(丨〇 )可被租 用的信息。 第四步:由有關的區域服務中心(2 1)將包括由有關推 銷者(50)指定的海報内容,一個或更多海報(1〇)的時間和 尺寸等信息的訂單送至中心控制系統(3 〇 )。 第五步·中心控制系統(3 〇 )與負責有關推銷者($ 〇 )指 疋的電子海報(1 〇 )的一個或許多區域控制中心(2 2 )覉眚淹 報訂單與海報的時間單。 ' 第六步:中央控制系統(30)記錄每一個海報訂單的内 容並將記錄下的海報内容送至負責有關推銷者(5〇)指定的 海報(1 0 )的區域控制中心(2 2 )。 ^ 第七步:中心控制系統(30)與負責有關推銷者指定的 電子海報(10)的一個或許多區域控制中心(22)之間預定和 確定廣告時間。 第八步·在每一個有關推銷者(5 0 )指定的電子海報 (^〇)中顯示記錄的海報内容,有關的區域控制中心(22)指 2 :寸二時間,每一個電子海報(1〇)都一直由有關區域控 制中心(2 2 )電子控制。561437 __f j〇127988 V. Description of the invention (5) (4) The relevant regional service center will send the time and size of the relevant poster content to one or more posters 4 to the center control system; (5) the center Control system and responsible for one or more of the regional orders designated by the relevant salesman 9 tips for poster orders and orders; ', (6) The central control system records the recorded content of each poster order and sends it to the responsible salesman Designated offshore center; (7) Ten-heart control system (30) and the responsible salesman; poster (1 0), advertising time between one or many regional control centers (2 2); and (8) in Each electronic poster t and poster content designated by the salesman, the relevant regional control center designated size and the electronic poster are directly explained by the relevant regional control center electronic control drawing number: (1) -local area (1 〇)- Electronic poster (21)-regional service center (22)-control center (30)-central control system (40) public network (50)-refer to the first and third figures for the salesman, which is the embodiment of the present invention E-posters on public networks The method and system through the method of public sub-posters include the following steps: Step 1: Provide the promises in the multiple local areas (1). The area control of the report is electronically scheduled and determined. The display time is recorded for each system. The example is posted on the Internet; area service 561437, case number 90127988, dated August 8th, Zhengzheng --------- 1 --- -----Jade, Invention Description (6) Center (21 ) And the regional control center (22) 'and a central control system (30) which communicates with the regional service center and the control center (21), (22) through the public network (40). Second step ... Provide at least one electronic poster (1 0) in each local area (1), and be maintained and controlled by the relevant regional control center (2 2). Step 3: The regional service center (2 1) accepts the order of the salesman · (50), and each regional service center (2 1) obtains when and what from the central control system (30) through the public network (4 0). Various sizes of electronic posters (丨 〇) can be rented for information. Step 4: The relevant regional service center (21) will send the order including the content of the poster specified by the relevant salesman (50), the time and size of one or more posters (10), etc. to the central control system (3 0). Step 5 · The central control system (30) and one or more regional control centers (2 2) responsible for the electronic posters (10) of the salesman ($ 〇) fingertips (覉 眚 2) . '' Step 6: The central control system (30) records the content of each poster order and sends the recorded poster content to the regional control center (2 2) responsible for the poster (1 0) designated by the relevant salesman (50). . ^ Step 7: Schedule and determine advertising time between the central control system (30) and one or more of the regional control centers (22) responsible for the electronic posters (10) designated by the relevant salesman. Step 8: Display the recorded poster content in each of the electronic posters (^ 〇) designated by the relevant salesman (50). The relevant regional control center (22) refers to 2: 2 inch time, each electronic poster (1 〇) are always electronically controlled by the relevant area control center (22).
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知 > 在第一步中,中〜控制系統(10)是由一個總公司擁有 和管理,中心控制系統(1〇)應有至少—個大效力的廣告 =處理裝置,也就是一個操縱所有海報訂單並記錄每一個 :報訂單的内容的超級計算機。區域服務中心(21)和區 卫制t心(2 2)應位於世界上任何地方—個或多個指定的地 S ’尤其是大城市。 區域服務和控制中心(2 1 ) 有和管理或與總公司簽訂合同 機。區域服務中心(2 1 )的計算 網〇 ,(2 2 )可以由總公司直接擁 ,各應擁有一個操作計算 機通過中心控制系統(3 0 )聯 區域控制中心(22)的計算機應是有圖樣圖象設計軟件 的圖像計算機,以便使每一區域控制中心(22)可以設計 所在控制區域的每一個海報訂單的内容。 ° 也就是說’每一個區域服務中心(21)負責所在區域範 圍(1 )的推銷者(5 0 ),從推銷者(5 0 )處接受海報訂單,然 後將廣告發向這一個和其它區域範圍(1 )。緣是,推銷者 不需要聯絡世界各地許多廣告板擁有者和海報經辦人。每 一個推銷者(5 0)只需要當面或通過計算機網絡與所在的地 方區域服務中心(2 1)聯絡。然後,推銷者(& 〇 )可以得到在 世界各地的信息和海報安排時間。每一個推銷者(5 0 )可在 當地區域服務中心(2 1 )用本地語言發訂單或付帳。所有甚 至一個不懂英文的中國推銷者也可向當地區域服務中心 (21)放訂單,並用中文交流。可節省大量時間和經費二相 應地大大提向效率。Knowing> In the first step, the medium-to-control system (10) is owned and managed by a head office, and the central control system (10) should have at least one powerful advertising = processing device, that is, one that controls all Poster order and record each: the supercomputer that reports the content of the order. The regional service center (21) and the district health system (2 2) should be located anywhere in the world-one or more designated places S ', especially in large cities. The Regional Service and Control Center (21) has and manages or signs contracts with the head office. The computing network of the regional service center (2 1) 0, (2 2) can be directly owned by the head office, each should have an operating computer through the central control system (30), and the computer of the regional control center (22) should have a pattern The image computer of the image design software, so that each area control center (22) can design the content of each poster order in the area where it is located. ° That is, 'Each regional service center (21) is responsible for the salesman (50) in the area (1), accepts poster orders from the salesman (50), and then sends advertisements to this and other areas Range (1). The reason is that salespeople don't need to contact many billboard owners and poster managers around the world. Each salesperson (50) only needs to contact the local regional service center (21) in person or through the computer network. The salesman (& 〇) can then get information and posters around the world to schedule time. Each salesman (50) can place orders or pay bills in the local language at the local regional service center (21). All even a Chinese salesman who does not understand English can place orders with the local regional service center (21) and communicate in Chinese. This can save a lot of time and money and greatly increase efficiency.
561437 淞年9月《曰 修正561437 September the following year
_ 案號90127抓只 五、發明說明(8) 的區域控制中心(2 2 )都負責在地方區域(丨)内的所有電子 海報(10)的維修和管理,區域控制中心(22)比較了解地方 區域(1)的當地語言和居民的風俗。緣是,區域控制中心 (22)比較了解何種人會出現在當地區域〇)内的每個電子 海報(1 0 )處。區域控制中心可較好地控制地方區域(丨)内 電子海報(10)的時間·表。各個區域控制中心(22)可提供一 個推薦時間表和不同種類服務和產品在該地方區域(丨)内 每個電子海報(1 〇 )每天各個時間段登個廣告的參考表,以 便取彳于更好的效果。各個區域控制中心(2 2 )必須維護在該 地方區域(1 )内的電子海報(丨〇 )以保持功能正常。 > 在第二步中,電子海報可以同時是不同尺寸和不同語 言。所有指定電子海報(10)可按推銷者(5〇)所需聯繫在一 起。電子海報(10)是一個顯示裝置,可以是平面屏幕的 LCD計算機監視器,投影電視,計算機控制的投影機,一 個L C D電視,等等。 在第一步中,推銷者(5⑸在送訂單時可提供給區域服 務中心(21 )他們自己的海報設計。這時,推銷者也可 以指定有關地方區域(丨)的區域控制中心(22 )將他們的海 報设计翻譯成當地語言然後顯示在電子海報(1 〇 )上。 在第二步中,推銷者(5 〇 )也可以雇用有關地方區域的 區域控制中心(22 )為他們設計當地語言的海報内容。尤直 是當推銷者(50)有較小的廣告時較可行。各個區域服務; 心(22 )可與總公司有合同關系或隸屬於總公司,每一個區 域服務中心(20 )的功能類似於個體廣告經辦人,可提供在 當地的服務並通過中心控制系統(30)與其它區域服務^心 561437 _案號 90127988__Q2 年 9 月 8 曰_____ 五、發明說明(9) (2 1 )或區域控制中心(2 2 )聯繫以提供國際服務。區域服務 中心(2 1)和區域控制中心(2 2 )應該有完備的電子和計算機 技術人員如查詢和技術顧問以提供用戶服務和協助推銷者 (5 0 )設計電子海報(1 〇 )。 區域服務中心(2 1 )的地方區域(1 )可以與區域控制中心 (22)不同。就是說可某一地方區域(1)可以有多於一個區 域控制中心(2 1 )而只有一個區域服務中心。同時,在某一 地方區域(1 )内,區域服務中心(2 1 )和區域控制中心(2 2 ) 可由一個公司擁有和操作,並與總公司簽定合同。 為便於傳送海報訂單的方法,各個電子海報(1 〇 )都被 指定一個號碼,以便當發訂單時,推銷者(5 〇 )可以特別指 定在指定號碼的電子海報(1 〇 )上登廣告。各個區域服務中 心(2 1 )和區域控制中心(2 2 )也可被指定一個服務號碼和控 制號碼,以便當有每一個訂單時,可清楚地顯示訂單由何 處發出,並由何區域控制中心(2 2 )處理。區域服務中心 (2 1 )和區域控制中心(2 2 )可相互之間交流海報信息和有關 推銷者(5 0 )的事項。 在第四步中’當各個區域服務中心(2 1 )將推銷者(5 0 ) 的訂單送至中心控制系統(3〇)時,每一個訂單必須有一個 號碼’這一個號碼包含一代表指定電子海報(丨〇 )的海報號 碼’代表發出訂單的區域服務中心(2 1 )的服務號碼,和需 要時處理訂單的指定區域控制中心(22)的控制號碼。 海報$丁單也可以由推銷者(5 0 )當訪問區域服務中心 (2 1 )時在查詢或技術顧問的幫助下本人發出。_ Case No. 90127 Only the regional control center (22) of the invention description (8) is responsible for the maintenance and management of all electronic posters (10) in the local area (丨). The regional control center (22) understands Local area (1) The local language and customs of the residents. The reason is that the regional control center (22) knows more about who will appear in each electronic poster (10) in the local area (0). The regional control center can better control the time and table of the electronic poster (10) in the local area (丨). Each regional control center (22) can provide a recommended schedule and different types of services and products. Each electronic poster (10) in the local area (丨) advertises a reference table at various times every day for easy access. Better results. Each area control center (2 2) must maintain the electronic posters (丨 〇) in the local area (1) to maintain normal functions. > In the second step, the electronic poster can be different sizes and different languages at the same time. All designated electronic posters (10) can be linked together as required by the salesperson (50). The electronic poster (10) is a display device, which may be an LCD computer monitor with a flat screen, a projection television, a computer controlled projector, an LCD television, and so on. In the first step, the salesman (5⑸ can provide their own poster design to the regional service center (21) when sending the order. At this time, the salesman can also designate the regional control center (22) about the local area (丨) to send Their poster design is translated into the local language and then displayed on the electronic poster (10). In the second step, the salesman (50) can also hire a regional control center (22) for the local area to design the local language for them The content of the poster. It is especially feasible when the salesman (50) has a smaller advertisement. Various regional services; Heart (22) can have a contractual relationship with the head office or belong to the head office, each regional service center (20) The function is similar to that of an individual advertising manager, which can provide local services and through the central control system (30) and other regional services ^ 心 561437 _ Case No. 90127988__Q2 September 8, _____ V. Description of the Invention (9) ( 2 1) or the regional control center (2 2) to provide international services. The regional service center (2 1) and the regional control center (2 2) should have complete electronic and computer technicians such as inquiries And technical consultants to provide user services and assist salesmen (50) in designing electronic posters (10). The regional area (1) of the regional service center (21) can be different from the regional control center (22). A local area (1) can have more than one regional control center (2 1) and only one regional service center. At the same time, in a local area (1), the regional service center (2 1) and the regional control center (2) 2) Can be owned and operated by a company, and signed a contract with the head office. In order to facilitate the transmission of poster orders, each electronic poster (10) is assigned a number so that when the order is placed, the salesman (50) Can be specially designated to advertise on the designated number of electronic posters (10). Each regional service center (2 1) and regional control center (2 2) can also be assigned a service number and control number, so that when there is an order Can clearly show where the order was placed and processed by the regional control center (2 2). The regional service center (2 1) and the regional control center (2 2) can exchange poster information with each other Matters concerning the seller (50). In the fourth step, 'When each regional service center (21) sends the order of the seller (50) to the central control system (30), each order must have A number 'this number contains a poster number representing the designated electronic poster (丨 〇)' represents the service number of the regional service center (2 1) that issued the order, and the control of the designated regional control center (22) that processes the order when needed The poster $ ding list can also be issued by the salesman (50) when visiting the regional service center (21) with the help of an inquiry or technical consultant.
561437 __案號 90127Q«s_92 午 g 月 8 日___ 五、發明說明(10) 細信息應當也包含在每個訂單中。當然,每一個區域服務 中心(2 1 )應提供信息服務,如調查或研究以引導推銷者 (5 0 )在正確地點選擇最有效的電子海報(1 0 )。比如,區域 服務中心(21 )可引導手提電腦製造商的推銷者(50)選擇在 位於商業區域的電子海報(1 0)上工作時間刊登廣告以最大 限度地吸引商業人仕。 第五步中,訂單必須首先送至中心控制系統(3 0 ),以 確保沒有如與由另一區域服務中心(2 1 )送至的訂單之間的 時間衝突,或其它衝突。中心控制系統(3 0 )應由總公司管 理,最終決定應由中心控制系統(3 0 )作出。 在第六步中,無論海報内容是由推銷者(50)或區域控 制中心(2 2 )設計,海報内容將被存入中心控制系統(3 〇 )的 廣告中心處理裝置。海報内容要永久存藏在廣告中心處理 裝置,直到推銷者(5 0 )要求交將記錄消除為止。 在第七步中,根據區域服務中心(2 1 )的每一個訂單, 中心控制系統(3 0 )將立即聯絡負責推銷者(5 0 )選擇的電子 海報(1 0 )的相關區域控制中心(2 2 )以預定選擇的電子海報 (1 〇)的廣告時間。中心控制糸統(3 〇)將從相應區域控制中 心(2 2 )得到確定。中心控制系統然後會將訂單的海報内容 送至有關的區域控制中心(2 2 ) ° 如果使用快速和大效力和公共網絡,如電子網絡的 DSL,電子海報(10)可由中心控制系統(30)直接控制,這 時電子海報(1 〇 )將通過公共網絡24小時内與中心控制系統 (3 0 )相聯接,中心控制系統(3 0 )可以不斷傳送和轉換各個 電子海報(10)的海報内容。561437 __Case No. 90127Q «s_92 PM g 8th ___ 5. Description of the invention (10) The detailed information should also be included in each order. Of course, each regional service center (21) should provide information services, such as surveys or studies to guide the salesman (50) to choose the most effective electronic poster (1 0) in the right place. For example, the regional service center (21) can guide the salesman (50) of the laptop computer manufacturer to choose to advertise on the electronic poster (10) in the business area during working hours to attract business people to the greatest extent. In the fifth step, the order must first be sent to the central control system (30) to ensure that there are no time conflicts or other conflicts with the order sent by another regional service center (21). The central control system (30) should be managed by the head office, and the final decision should be made by the central control system (30). In the sixth step, whether the poster content is designed by the salesman (50) or the regional control center (22), the poster content will be stored in the advertising center processing device of the central control system (30). The poster content should be permanently stored in the processing unit of the advertising center until the salesman (50) requests the record to be deleted. In the seventh step, according to each order of the regional service center (2 1), the central control system (30) will immediately contact the relevant regional control center of the electronic poster (1 0) selected by the salesman (50). 2 2) The advertising time of the selected electronic poster (10) is predetermined. The central control system (30) will be determined from the corresponding regional control center (22). The central control system will then send the poster content of the order to the relevant regional control center (2 2) ° If fast and powerful and public networks such as DSL for electronic networks are used, the electronic poster (10) can be controlled by the central control system (30) Direct control. At this time, the electronic poster (10) will be connected to the central control system (30) through the public network within 24 hours. The central control system (30) can continuously transmit and convert the poster content of each electronic poster (10).
561437 ----^^127988 五、發明說明(11) 當中心控制备 即將訂單送至對、、先(3 0)排好電子海報(10)的時間表後, (22)。 、〜的訂單中的號碼的有關區域控制中心 區域(l")之中的恭與有關區域服務中心(22 )相對應的地方 海報内容的尺子海報(1〇)將會顯示記錄的海報内容。 顯示尺寸。值彳曰Z以被重新安排,以符合電子海報(10)的 幾個海報内容Γ θ出的一點是電子海報(10)可以同時顯示 由於海報内突Η , » (22)可以用圖像以計鼻機式樣式寫成,區域控制中心 任何時間電子海報(;機=設定電子海報⑴)。緣是, 息,以便使電容可以重新修改以更新信 (ίο)中顯示的最新信息。比如,電子海報 直接由ΛSV;控1系統(30),如果電子海報⑴)是 ⑽中錯誤控制)更新,以減少電子海報 子海報的最好“告:果刊登廣告的過程’以獲得使用電 可負另責卜改變^控制系…統(30)和/或區域控制*心(22)也 域的多種,的?報内容以符合世界上不同廣告區 c 海報内容可轉變成英語,西語和中文πmπ 不同種類的電子海AT τ文排版,以便使 右斤+电千海報(10)可分布於不同種族區域。 到,:海報\子海報(10)可能會損壞。緣是,如上面提 二=容送至區域控制中心(22)時,海報的數據内 -——中心_(22)存貯。當電子海報(10)意外損壞 561437 q^;午 9 月—8 曰 你 x 五、發明說明(12) 時^所有存貯的内容可繼續用於電子海報(1〇)中。 第八步之後,本發明應包括一個監視步驟九,通過公 絡(40)監視每一個海報(10),其中一個監視儀器(60) 攝像機或"網絡攝像機”可安裝於每一具電子海報(丨〇)的 附近=監視電子海報(10)處的實地情況並通過公共網絡 (4 0 )送回反饋^息和/或顯示情況至區域控制中心2 中心控制系統(3 〇 )。 緣疋中〇控制系統(3 0 )和有關推鎖者(5 0 )可以監視 廣告2實地情況和性能。監視裝置(60 )也可以記錄所針對 的顧各的反映,包括所針對的顧客是否會被廣告吸引或所 針對的顧客對廣告如何反應,這些記錄下來的反映將會被 运,至中心控制系統(3 0 )和有關推銷者。 緣是通過公共網絡張貼電子海報的系統包含: 一中心控制系統(30); 了組分布在世界各地不同地方區域(1 )的電子海報 (10), 一組分布在各地方區域並且與中心控制系統(30),通 過^共網絡相連的區域控制中心(22),各自維修和控制在 相=地t區域内的電子海報(1 〇 ),其中每一個區域控制中 1 2、,)提供在相應地方區域(η内的電子海報(ίο)編排時 ^二並保也4曰疋海報的内容在相應正確時間段内正確地顯 示在電子海報(1 〇 )上。 由此,依據本發明的通過公共網絡張貼電子海報的方 /糸統可與傳統海報清單系統相比有下列優點: ^!)本發明使在任一地點的推銷者可通過公共網絡 第16頁 561437561437 ---- ^^ 127988 V. Description of the invention (11) When the center control device is about to send the order to the right, first (30) and arrange the timetable of the electronic poster (10), (22). The order number of the relevant area control center area (l ") corresponds to the corresponding area service center (22). The ruler poster (10) of the poster content will display the recorded poster content. Display size. The value Z is rearranged to match the contents of several posters of the electronic poster (10) Γ θ One point is that the electronic poster (10) can be displayed at the same time due to the sudden burst in the poster, »(22) can use the image to Nose counting machine style written, regional control center electronic poster at any time (; machine = set electronic poster ⑴). The reason is, so that the capacitor can be modified to update the latest information displayed in the letter (ίο). For example, the electronic poster is directly updated by the ΛSV; Control 1 system (30), if the electronic poster ⑴) is in error control), in order to reduce the best "posting of electronic poster sub-posters: the process of advertising" to obtain the use of electricity Can be responsible for changing the ^ control system ... system (30) and / or regional control * heart (22) also a variety of domains, the content of the report to conform to different advertising areas in the world c The content of the poster can be converted into English, Spanish Different types of electronic sea AT τ text layout from Chinese πmπ, so that the right cat + Dianqian poster (10) can be distributed in different ethnic areas. To :: poster \ sub poster (10) may be damaged. The reason is, as above Tip 2 = When sent to the Regional Control Center (22), the data in the poster will be stored in the center_ (22). When the electronic poster (10) is accidentally damaged 561437 q ^; September 8th-you x 5th 2. Description of the invention (12) ^ All the stored contents can be used in the electronic poster (10). After the eighth step, the present invention should include a monitoring step nine, monitoring each poster through the public network (40) ( 10), one of the surveillance instruments (60) camera or " webcam "It can be installed near each electronic poster (丨 〇) = monitor the field situation at the electronic poster (10) and send back feedback and / or display the situation to the regional control center 2 center through the public network (40). Control system (30). The margin control system (30) and the related push lockers (50) can monitor the actual situation and performance of Advertisement 2. The monitoring device (60) can also record the response of the targeted customer, including whether the targeted customer will be attracted by the advertisement or how the targeted customer reacts to the advertisement. These recorded reflections will be shipped to the central control system (30) and related salesmen. Yuan is a system for posting electronic posters through public networks including: a central control system (30); a group of electronic posters (10) distributed in different local areas (1) around the world, a group distributed in each local area and controlled by the center The system (30), the regional control center (22) connected through the common network, maintains and controls the electronic posters (1 0) in the area of phase = ground t, in which each area control 1 2,) is provided in When the corresponding local area (the electronic poster (ίο) in η) is arranged, the content of the poster is displayed on the electronic poster (10) correctly within the corresponding correct time period. Therefore, according to the present invention, A party / system that posts electronic posters via a public network can have the following advantages over traditional poster listing systems: ^!) The present invention enables salespeople at any location to access public networks via page 16 561437
MM. 9Q127988 五、發明說明(13) 如電子聯網直接在世界各地刊登各種虞品的廣告 (2 )在每一個城市提供一個與中心控制系統連接有 元整片异機系統的區域服務和控制中心。緣是,電子海報 由中〜控制系統和區域服務和控制中心遙控和提供技術服 務,以便為所有推銷者提供最好的服務。 (3 )區域控制中心通過公共網絡遙控電子海報,以 便使區域控制中心向電子海報提供最新信息。 π古(&電子*海報可以不僅提供海報圖像,還可以提供 更多俨φ 。 9之頒成為更加耀眼,吸引人,和提供 (5)電子海報可提供多 一 域控制中心,電子沲鈕从‘ 口 』早被运至Ε (6 )海報的尺寸不合士可翻譯成各種當地語言。 可以由圖像計算機電 曰^到限制。海報内容的尺寸 板。 于°周整以符合不同尺寸的電子海報 (7 )電子海報的抽4 板。推銷者有限的廣生、細。不而要整天租用電子海報 有最多的針對顧客妒卷 費可以有效和經濟地使用於租用 例如,商業廣^看可^海口報内容的最好的時間段。 的電子海報的每天上午、♦用在公共Ά車和小火站處 租金浪費在下午或午夜?點和下午5點的時間段。不需要將 室或家裡。對於推鐵者^ f &當大部分商業人仕都在辦公 它區域的城市内的恭 ° ’有效的廣告經費可用於在其 有者而言,上午9點和下$刊登廣告。對於電子海報的所 所針對的顧客家庭用I别 點之間可袓給將家庭主婦做為 者刊登家庭用具廣 丨^· 第17頁 561437 92年MM. 9Q127988 V. Description of the invention (13) If the electronic network directly publishes advertisements for various products in various parts of the world (2) Provide a regional service and control center in each city that is connected to the central control system with a whole-chip heterogeneous system . The reason is that the electronic poster is remotely controlled and provided with technical services by the China Control System and the regional service and control center in order to provide the best service to all salespeople. (3) The regional control center remotely controls the electronic poster through the public network, so that the regional control center provides the latest information to the electronic poster. π 古 (& electronic * posters can provide not only poster images, but also more 俨 φ. The 9th award has become more dazzling and attractive, and the provision of (5) electronic posters can provide an additional domain control center, electronic 沲The buttons have been shipped from the "mouth" to Ε (6). The posters can be translated into a variety of local languages. The size can be adjusted from the image computer to the limit. The size of the poster content is rounded to fit different sizes. E-posters (7) 4 posters for e-posters. The sellers have limited breadth and detail. Instead of renting e-posters all day, there are the most jealousy fees for customers that can be effectively and economically used for renting. For example, commercial advertising ^ See the best time period for the content of Haikou Newspaper. The electronic posters of the e-poster are used every morning in the morning, ♦ Rent is wasted at public buses and small fire stations in the afternoon or midnight? 5:00 and 5:00 pm. No need Will be room or home. For iron pushers ^ f & When most business people are working in cities in its area ° 'Effective advertising funds can be used for those who own it, 9 am and under $ Advertise. For Customers poster child of the family for which I do not use between Cho can point to the housewife as published person household appliances, wide Shu ^ * Page 1,756,143,792 years
五、發明說明(14) 告。 (8 )某 間段的整個電子海報屏幕可以用於—個 就是說,推銷者可選擇在一段時間 廣告或幾個廣告 ,--,,〜",_,·> f又听 部分,與其它廣告共用一段廣告時間 :琨 Φ 始凄ιί 彡厶A :眩廿 — 租用屏幕的一卻刀 7、>、u /只3穴川 Τ又/^舌碍間。當 然,推銷者可通過中心控制系統選擇與其共用的廣告類 型。例如,一1因’丨口川% τ项m的千1回汫綦的主要海報内$ 將在上午8點至1 0點之間出現。然而,另一半屏幕可分成 兩個廣告區域分租給其他推銷者,這些其他推銷者的7廣主 内容可在上午8點至1 〇點之間按順序只出現3分鍾。 ° (9 )推鎖者不需要派山后s d ·” m &..... ,一個佔用電子海報的半個屏幕的主要海^内容 *--- 〜,m汁,、ta現;j分鍾。 (9 )推銷者不需要派出雇員到世界各地檢察和記錄 所有海報的廣告效率。推銷者·g 有了以通過電子網絡同步_容 和監視在世界各地刊登他們g i /、 n &告的電子海報板的情汉,151 為每一個電子海報板可以由朽你 田攝像機或”網絡攝像機,,g 緣是,推銷者可以針對每個雷;仓j t豕戮凰視 隨時改變不同電子海報的内容 、、S。放果V. Description of Invention (14). (8) The entire electronic poster screen of a certain segment can be used—that is, the salesperson can choose to advertise or advertise in a period of time,-,, ~ ", _, · > Share a certain advertising time with other advertisements: 琨 Φ 凄 凄 彡 厶 廿 A: Dazzle — rent a screen of a knife 7, >, u / only 3 anatomy T and / ^ tongue obstruction. Of course, the salesman can choose the type of advertising shared with him through the central control system. For example, the $ 1 major poster of a 1% account of the τ entry% τ term m will appear between 8 am and 10 am. However, the other half of the screen can be divided into two advertising areas and rented out to other salesmen. The content of these other salesmen can be displayed in sequence for only 3 minutes between 8 am and 10 am. ° (9) Pushers do n’t need to send sd · ”m & ....., a main sea that occupies half of the screen of the electronic poster ^ content * --- ~, m juice, ta now; j minutes. (9) The salesman does not need to send employees to inspect and record the advertising efficiency of all posters around the world. The salesman · g has the ability to synchronize and monitor the electronic publication of their gi /, n & For the love of electronic poster boards, 151 for each electronic poster board can be used by your Nirvana camera or "webcam," g is that salesmen can target each mine; warehouse jt 豕 豕 视 depending on different electronic The contents of the poster, S. Put fruit
第18頁 561437 案號 90127988 92年9月8曰 修正 圖式簡單說明 圖式簡要說明 第一圖:係一顯示傳統廣告渠道的塊狀圖。 第二圖··係為一通過公共網絡張貼電子海報的系統的 塊狀圖。 第三圖:係本發明之流程圖。Page 18 561437 Case No. 90127988 September 8, 1992 Amendment Brief description of the diagram Brief description of the diagram The first picture: a block diagram showing a traditional advertising channel. The second picture is a block diagram of a system for posting electronic posters through a public network. The third figure is a flowchart of the present invention.
第19頁Page 19
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