JP2002073666A - Information providing system, information providing server, information receiving terminal and recording medium with information providing program recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem that the time for communication is extended as the result of the increase of a data capacity in transmission since all the pieces of information which have to be provided are simultaneously transmitted, in an information providing system. SOLUTION: The information providing system consists of an information providing server having a prediction means for predicting the next behavior of an information receiving person, a recommendation information generating means for generating recommend information including a recommendation sentence prompting the predicted next behavior and an answer sentence corresponding to the recommendation sentence and a transmission means for transmitting the recommendation information, and an information receiving terminal having a receiving means for receiving the recommendation information and an output means for outputting advertisement information corresponding to the answer sentence when the answer sentence is selected.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system, an information providing server, an information receiving terminal, and a recording medium on which a program is recorded, which provides effective information with advertisement according to the situation of a receiver.

[0002]

2. Description of the Related Art Conventionally, a service for providing information with advertisement to a portable information terminal via a communication line has been implemented. Portable information terminals are excellent in portability, and are mainly held individually for each user. Can acquire more valuable information.

[0003] Japanese Patent Application Laid-Open No. H11-65434 discloses a technique for providing information corresponding to personal information including current position information of a user so that a user who is moving can obtain highly convenient information. .

[0004]

According to the technique disclosed in Japanese Patent Application Laid-Open No. H11-65434, it is possible to provide information with advertisement corresponding to the location information of the user. Because the information to be transmitted is transmitted all at once, the data volume at the time of transmission increases and the communication time increases, or the data volume to be received increases and the required memory capacity of the information terminal increases. The problem of increase occurs.

[0005] Further, the information exchange is such that the provided information is only presented to the user, and the response of the user to the information is returned to the server, and the information of the content corresponding to the response is provided to the user again. No form of information can be provided.

An object of the present invention is to provide a simple operation and a small amount of data to meet the user's situation even when the information receiving apparatus is limited in input means, display size, and memory capacity like a mobile phone, for example. It is an object to provide an information providing system capable of providing effective information.

[0007]

In order to solve the above-mentioned problems, the present invention provides a prediction means for predicting the next action of an information receiver, a recommendation sentence for prompting the predicted next action, and a recommendation sentence. An information providing server having recommendation information generating means for generating recommendation information including a reply message corresponding to the above, a transmitting means for transmitting the recommendation information, a receiving means for receiving the recommendation information, and the reply message being selected. And an information receiving terminal having an output unit for outputting advertisement information corresponding to the response sentence.

[0008] According to the present invention, the information providing server first transmits a sentence urging the next action of the information receiver, and then only when the information receiver desires, the advertisement information corresponding to the sentence. , It is possible to eliminate useless data transmission. In addition, since the information receiving terminal can return an answer to the information providing server only by selecting a response sentence, even if the information receiving terminal has a limited input means such as a mobile phone, the information receiving terminal can reply. It can be easily executed only by selecting sentences.
It is possible to improve the user interface.

Further, the present invention provides an information providing system, wherein the prediction means performs prediction based on time information or position information or a combination thereof.

According to the present invention, the information providing server can predict the next action of the information receiver from the time information and the position information, and provide appropriate advertisement information according to the current situation of the information receiver. It is possible to Further, it is possible to provide information that is timely for the receiver to predict the next action of the information receiver based on the current time information.

Further, the present invention further comprises a service providing apparatus for providing service information to the information receiving terminal, wherein the service providing apparatus receives the recommendation information,
An information providing system is provided wherein the recommendation information is added to the service information and provided to the information receiving terminal.

According to the present invention, a service providing apparatus that regularly distributes desired information of a receiver to a receiver can provide the receiver with the recommendation information attached to the information. It is possible to add value to an existing service providing device. Further, the information providing server can receive the user ID information, the keyword information characterizing the service information, or a combination thereof from the service providing device, so that the information providing server includes the user ID information in the information providing server. Since the recommendation information can be generated by referring to the hobby and preference information of the user registered in advance based on the information, the advertisement information expected by the receiver can be provided with high accuracy. In addition, the information providing server can generate recommendation information from the service providing apparatus based on the keyword information characterizing the service information distributed by the service providing apparatus, so that the information providing server provides the advertisement information having the content matching the service information. It is possible to

[0013] In the present invention, the recommendation information generating means may generate recommendation information by associating data corresponding to the response sentence with URL information of an advertising Web site corresponding to the content of the recommendation sentence. An information providing system is provided.

According to the present invention, since the data corresponding to the reply sentence is associated with the URL information of the advertising Web site corresponding to the content of the recommendation sentence, the information receiver transmits the reply sentence to the information receiving terminal. When selected, it is possible to access the advertisement website linked with the link and display the page. With this configuration, the information providing server does not need to previously accumulate the display data of the advertisement Web site. Even if the content of the advertising Web site is updated, the latest content can be always provided to the recipient.

Further, the present invention is characterized in that the recommendation information generating means generates recommendation information based on information indicating the number of characters that can be displayed at one time on a display screen of the information receiving terminal registered in advance. Provide an information providing system.

According to the present invention, the information receiving terminal can display all the text of the recommended information on the display screen at a time, so that a display form that is easy for the recipient to see can be provided, and the user interface can be improved. It is possible to do.

Further, the present invention is characterized in that the recommendation information generating means generates recommendation information based on information on the number of characters that can be displayed on one line of a display screen of the information receiving terminal registered in advance. Provide a delivery system.

According to the present invention, since the information receiving terminal can display the recommendation sentence and the reply sentence of the recommendation information in one line, it is possible to provide a display mode that is easy for the recipient to see, and to provide a user interface. It is possible to improve. Further, when the recommendation sentence and the response sentence are each displayed on one line, for example, the recommendation sentence may be expressed as a short sentence such as "... do?"
In addition, the response sentence is expressed by a short sentence such as “I do it!” Or “I like it!”. Therefore, the receiver can smoothly exchange information as if he or she were having a conversation with a third party, and it is possible to improve the user interface.

According to the present invention, prediction means for predicting the next action of the information receiver, and recommendation information including a recommendation sentence for prompting the predicted next action and a reply sentence corresponding to the recommendation sentence are generated. An information providing server comprising: a recommendation information generating unit that transmits the recommendation information; and a transmission unit that transmits the recommendation information.

According to the present invention, the information providing server first transmits a sentence urging the next action of the information receiver, and then only when the information receiver desires, the advertisement information corresponding to the sentence. , It is possible to eliminate useless data transmission.

According to the present invention, there is provided a receiving means for receiving recommendation information including a recommendation sentence urging the next action of an information receiver and a reply sentence corresponding to the recommendation sentence, and Display means for displaying advertisement information corresponding to the reply sentence.

According to the present invention, since the information receiving terminal can return an answer to the information providing server only by selecting an answer sentence, the information receiving terminal is limited to input means such as a mobile phone. Even in such a case, it can be easily executed only by selecting a response sentence, and the user interface can be improved.

The present invention is also a computer-readable recording medium having recorded thereon a program for providing information to an information receiver, wherein the step of predicting the next action of the information receiver includes the steps of: A computer-readable recording which records an information providing program for causing a computer to execute a step of generating recommendation information including a recommendation sentence encouraging action and a response sentence corresponding to the recommendation sentence, and a step of transmitting the recommendation information; Provide media.

According to the present invention, by causing a computer to execute the above-described recording medium, first, a sentence urging the next action of the information receiver is transmitted, and then, only when the information receiver desires, Since advertisement information corresponding to a sentence can be provided, it is possible to realize an information providing server capable of eliminating unnecessary data transmission.

According to the present invention, prediction means for predicting the next action of the information receiver, and recommendation information including a recommendation sentence for prompting the predicted next action and a reply sentence corresponding to the recommendation sentence are generated. Information providing server having recommended information generating means for transmitting recommended information, first transmitting means for transmitting the recommended information, first receiving means for receiving the recommended information, and a reply text when the reply text is selected An information receiving terminal having a second transmitting means for transmitting response information corresponding to the information providing server, wherein the information providing server further comprises a second receiving means for receiving the response information. The recommendation information generating means regenerates the recommendation information based on the response information.

According to the present invention, the information providing server first transmits recommendation information including a sentence urging the next action of the information receiver and a sentence indicating the response, and then transmits the response information from the information receiver. Is received, the recommended information is regenerated based on the received information and transmitted to the receiver again, so that information can be provided in an information exchange format.

[0027]

Embodiments of the present invention will be described below with reference to the drawings. In this embodiment, an example in which the information receiving terminal is applied to a mobile phone will be described.

First, the basic concept of the present invention will be described with reference to a first embodiment and a second embodiment. <First Embodiment> In the present invention, when a user of a service providing system that distributes service information to a mobile phone at a predetermined time is, for example, walking around the street around noon, the user is asked to “stomach hungry. ? "And" Suite! "Can be received and displayed on the user's mobile phone. At this time, if the recipient is just hungry, selecting "I am sorry!" Can display advertisement information of a fast food restaurant near the recipient's current location.

FIG. 1 shows an example of a system configuration according to the present embodiment, and FIG. 2 shows an example of a display screen of a mobile phone in the case described above. In FIG. 1, reference numeral 101 denotes a mobile phone, which can communicate with an information providing server 103 and a service providing server 104 via a carrier gateway 102. In the information providing server 103, personal information such as user's hobbies and preference information is registered in advance. In this example, the user's favorite food is "fast food"
Is registered. The information providing server 10
When the service providing server 104 distributes the service information to the user, the service receiving server 3 receives information specifying the user, such as the user's name and ID, from the service providing server 104. In this example, the ID of the user is received. Information providing server 103
Then, the next action of the information receiver is predicted based on the current time information and the current location information of the information receiver, and a recommendation sentence for prompting the next action and a response sentence corresponding thereto are generated. In this example, since the time information is noon, it is predicted that the user may want to eat a meal, and a recommendation sentence “I am hungry?” And a reply sentence “I am hungry!” Are generated.

Next, the information providing server 103 retrieves the user's personal information based on the user's ID information, and obtains the information that the favorite food of the user is "fast food". I do. Next, the information providing server 103 associates the reply sentence with the advertisement information of the fast food restaurant. At this time, if the current location information of the information recipient is known, it is preferable that the information is associated with the advertisement information of the fast food restaurant closest to the location.
In addition, as a method of associating, the data corresponding to the reply sentence is stored in the U.S.A.
There is a method of associating with the RL information (hereinafter, referred to as a first advertisement association method). Also, as another method,
The advertisement information such as the page information of the advertisement Web site is stored in the information providing server 103 in advance, and the information providing server 10
There is a method (hereinafter, referred to as a second advertisement association method) in which the data transmitted to the third advertisement and the advertisement information can be associated one-to-one with an identifier or the like (hereinafter, referred to as a second advertisement association method). From the providing server 104, it is also possible to further receive keyword information characterizing service information such as a title of information to be distributed. For example, by receiving data corresponding to the title of the distribution information, “Choice Cinema Information”, it is possible to know the user's hobbies and preference information in more detail, and thus provide advertisement information more suited to the needs of the user. Is possible.

In FIG. 2A, reference numeral 201 denotes received service information, reference numeral 202 denotes a recommendation sentence for urging the receiver to perform the next action, and reference numeral 203 denotes a reply sentence corresponding to the recommended sentence (hereinafter referred to as 202). The corresponding data and the data corresponding to 203 are collectively referred to as recommendation information). Here, in the case of the first advertisement association method, the data corresponding to the reply sentence 203 is an advertisement We corresponding to the content of the recommendation sentence 202.
Since it is associated with the URL information of the site b in advance,
When the recipient clicks and selects the reply sentence 203, the mobile phone 101 accesses the URL and displays the advertisement information 204 as shown in FIG. 2B. The recipient presents the advertisement information 204 at a store and presents the advertisement information.
You can receive a discount service when purchasing the product.

In the case of the second advertisement association method, the data transmitted to the information providing server 103 when the response sentence 203 is selected on the mobile phone 101 and the content of the recommendation sentence 202 Since the advertisement information is associated with the information providing server 103 in a one-to-one manner by an identifier or the like, when the recipient clicks and selects the reply message 203, the mobile phone 101 selects that the reply message 203 is selected. (Hereinafter referred to as response information)
Is transmitted to the information providing server 103, and the information providing server 103 having received the data searches for advertisement information corresponding to the data, and sends back the advertisement information to the mobile phone 101. As a result, the advertisement information 204 as shown in FIG.

FIG. 3 is a diagram showing a configuration when the information providing apparatus 103 generates recommendation information. 301
Is a personal profile database in which data relating to personal profiles such as hobbies and preferences of information recipients are stored for each personal ID. Reference numeral 302 denotes a receiver status database in which data necessary for predicting the next action of the information receiver, such as current time information and current position information, is stored. The current time information is the time when the recommendation information is distributed to the information receiver, and can be measured by a clock built in the information providing server. The current position information is information indicating the current position of the information receiver, and can be obtained by a GPS function built in the mobile phone 101.

The predicting means (not shown) predicts the next action of the information receiver based on the data stored in the receiver status database 302. In the above example, since the current time is noon and the current position is in the city, the prediction means predicts the next action of the information recipient as "lunch". In addition, about the prediction method, it may be predicted only from time information, may be predicted only from position information,
The prediction may be made from a combination of the time information and the position information. When predicting from time information, for example, `` take lunch at noon '', statistics are taken in advance on the standard daily behavioral pattern of humans, and the prediction means performs prediction based on the information. Just set it. In addition, when predicting from location information, for example, the information recipient may be "comfortable when at home", "searching for a store when in the city", or "work if at home". For example, statistics may be obtained in advance for a standard human behavior pattern corresponding to a place, and the prediction means may be set to perform prediction based on the information. When predicting from a combination of time information and location information, the prediction means considers the relationship between the two, for example, "If you are in the city around noon, you are looking for a restaurant to have lunch." What is necessary is just to set so that it may predict.

Reference numeral 303 denotes a recommendation content database in which recommendation information such as a recommendation sentence such as "I am hungry?" And a response sentence such as "I am sorry!" Are stored. The recommendation information is accumulated in pairs with a keyword for recommendation information search in order to search for appropriate recommendation information for prompting the information receiver to perform the next action. In the above example, a keyword indicating the current time information "day", a keyword indicating the current location information of the information recipient "going out", and a keyword indicating the preference of the information recipient "fast food", Recommendation information including a recommendation sentence of "I'm hungry?" And a response sentence of "Sweet!", And a URL of an advertising Web site corresponding to the content of the recommendation sentence
Information is stored in pairs. In other words, "Lunch / going out / fast food = hungry?
It is stored in a data structure called “URL”.

The recommendation information generation unit 304 searches the personal profile database 301 based on the personal ID received from the service providing server 104, and outputs information recipients' hobbies and preference information (in this example, "fast food").
Keyword). Further, from the recipient status database 302, the current time information and the current location information of the information recipient (in this example, the keywords “noon” and “going out”) are acquired. Next, these retrieved keywords are compared with the keywords stored in the recommendation content database 303 to search for optimal recommendation information. In this example, "I'm hungry?"
Is selected and output. In addition,
In this example, an example in which the keywords completely match is shown. However, if the keywords do not completely match, the search may be performed so as to extract the keywords in descending order of correlation. At this time, a conventionally known technique such as giving a meaning vector to each keyword and performing an ambiguous search based on the meaning vector may be used.

Each content of the personal profile database 301, the recipient status database 302, and the recommendation content database 303 may be updated periodically.

FIG. 4 shows the information providing server 103
It is a figure showing composition at the time of processing the above-mentioned method of the 2nd advertisement correspondence. Reference numeral 401 denotes a context database for storing contexts such as Web page data.
Reference numeral 402 denotes a related information processing unit that acquires information related to a Web page stored in the context database 401. A response processing unit 403 receives and analyzes response information transmitted when a response sentence is selected in the information receiving terminal 101, and outputs a result. Upon receiving the response information, the response processing unit 403 selects a context corresponding to the response information from the context database 401. When information related to the selected context (in this example, information of a store that issues a discount ticket, image information of a discount ticket, and the like) is required, the related information processing unit 402 performs a process of acquiring the information. Do. That is, the user accesses a related Web page to obtain desired text data and image data. The response processing unit 403 outputs information selected from the context database 401 or information generated from the information and the information acquired by the related information processing unit 402 as advertisement information.

In the present embodiment, the mobile phone 101
Although the configuration including the information providing server 103 and the service providing server 104 has been described, a configuration excluding the service providing server 104 is also possible. In this case, the user ID passed from the service providing server 104 to the information providing server 103 in the above description may be set so as to be registered in the information providing server 103 in advance. In addition, the recommendation information may be transmitted at a predetermined time (for example, at one-hour intervals or at a time set in advance by the user). It is also possible to set so that distribution is performed according to a distribution request from a user. <Second Embodiment> In the present invention, for example, "Today is the birthday of Mr. XX. Congratulations!" To the user of the service providing system for notifying information about a schedule such as an acquaintance's birthday. It is possible to cause the user's mobile phone to receive and display the service information in which information such as “Give a gift?” And “Yes!” Are added to the schedule information. At this time, if the recipient tries to give a gift to an acquaintance, selecting "Yes!" Will continue to receive service information in which "buy?" And "buy!" It is possible to do. In addition, at this time, if the recipient attempts to purchase a bouquet, selecting "buy!" Causes the payment screen to continue to receive service information with "pay?" And "pay!" It is possible.

FIG. 5 shows an example of a system configuration according to the present embodiment, and FIG. 6 shows an example of a display screen of a mobile phone in the case described above. 5, the same components as those in FIG. 1 are denoted by the same reference numerals. 5 is different from FIG. 1 in that a schedule notification server 105 and a gift shop server 10 are used instead of the service providing server 104.
6 and a payment server 107.

The schedule notification server 105 distributes, at a predetermined date and time, information to inform the recipient of the birthday of an acquaintance. Further, when the schedule notification server 105 distributes information to the user, the information providing server 103 schedules information identifying the user such as the user's name and ID, and keyword information such as content for notifying the acquaintance's birthday. Received from the notification server 105. In this example, the user ID is received, and as the keyword information, information such as “Today is XX's birthday. Congratulations!” Is received. The information providing server 103 searches for information on the hobbies and preferences of the user registered in advance from the user ID, and generates recommendation information for the user based on the search result and the keyword information. In this example, since the keyword information is a notification of an acquaintance's birthday, the user predicts that he / she wants to give a present to the acquaintance, and a recommendation sentence "Do you give a gift?" Generate a statement. In addition, from the search result of the user's hobby and preference information, information that a gift frequently given by the user is a bouquet is obtained,
No. 3 associates the reply message with the florist advertisement information. As the method of association, the two methods described in the first embodiment can be applied. In this example, processing of regenerating recommendation information based on response information from the user is executed. Therefore, the second method of associating advertisements is more preferable.

In FIG. 6A, 601 is the received schedule notification information, 602 is a recommendation sentence for urging the recipient to perform the next action, and 603 is a reply sentence (together with recommendation information) corresponding to the recommendation sentence. It is. In this example, the second
When the user clicks and selects the response 603, the mobile phone 101
Transmits to the information providing server 103 data (response information) indicating that the response sentence 603 has been selected. In the information providing server 103, the response information and the advertisement information (in this example, the advertisement information of the florist) corresponding to the content of the recommendation sentence searched from the user's hobbies and preference information are pre-identified one by one using an identifier or the like. Because of the association, the information providing server 103 that has received the response information searches for the advertisement information from the response information. Further, the information providing server 103 regenerates recommendation information for prompting the user to perform the next action based on the response information. That is,
The content of the response information is detected, and recommendation information for prompting the next action of the information receiver according to the content is generated. In this example, since the response information is a content indicating consent to “do”, recommendation information “buy?” And “buy!” Are generated, which indicate whether or not the bouquet is really purchased. If there is only one type of response information as in this example, the response information "Yes" and the next recommendation information "Buy it?" And "Buy!" It should be left. When there are a plurality of types of response information, recommendation information corresponding to the content of each piece of response information may be associated in advance on a one-to-one basis.

The information providing server 103 adds the regenerated recommendation information to the retrieved advertisement information and transmits the advertisement information to the user. The mobile phone 101 that has received the request is shown in FIG.
When the screen shown in (b) is displayed and you want to purchase a bouquet,
Click “Buy!” To select. The mobile phone 101 transmits the response information to the information providing server 10 in the same manner as described above.
Send to 3. The information providing server 103 searches for advertisement information (in this example, a card company that performs card payment) in accordance with the content of the recommendation sentence (in this case, "I'll buy it?") Associated with the response information. Further, the information providing server 103, based on the response information,
Regenerate recommendation information that prompts the user for the next action. In this example, since the response information is a response to the purchase request of “buy!”, The recommendation information “pay?” And “pay!” Are generated, which indicate whether to make the payment. At this time, in order to enable the payment at the card company to be executed directly on the card company's Web site, the response sentence "Pay!" And the advertisement information of the card company are determined by the first advertisement association method described above. It is preferable to carry out. Also, card companies as payment means,
Register in advance for each user. For a user who has not registered the settlement means, some card companies may be presented to the user so that they can be selected from among them.

The information providing server 103 adds the regenerated recommendation information to the retrieved advertisement information and sends it to the user, and the mobile phone 101 displays a screen as shown in FIG. 6C. . The user clicks on “Pay!” To make a payment. By such an operation, the user can execute the process from selection of a birthday gift to an acquaintance to settlement in a smooth and short time.

In the first embodiment and the second embodiment, as shown in FIGS. 1 and 5, the service providing server 104 and the information providing server 103, the schedule notification server 105, the gift shop server 106, and the settlement, respectively. Although the server 107 and the information providing server 103 are configured as separate servers, all or some of them may be included in the information providing server 103.

In the first embodiment and the second embodiment, the information providing server 103
01, information indicating the number of characters that can be displayed at one time on the display screen,
Alternatively, information indicating the number of characters that can be displayed on one line of the display screen of the information receiving terminal 101 may be registered, and the information may be further referred to to generate recommendation information. As a result, the information receiving terminal 101 can display all the sentences of the recommendation information on the display screen at a time, and furthermore, recommendation sentences 202 and reply sentences 2 of the recommendation information.
Since 03 can be displayed in one line, it is possible to provide a display mode that is easy for the recipient to see. The information on the information receiving terminal 101 including the character number information may be registered when the receiver registers as a member of the service by the information providing server 103, or may be registered when the service is used. Registration may be performed at the time of negotiation between the terminal 103 and the information receiving terminal 101.

Further, the information providing server does not register information on the information receiving terminal 101 of the receiver in advance. For example, assuming that the information receiving terminal is a mobile phone, a display of a mobile phone on the market is displayed. The number of characters that can be displayed on the screen at one time, the average of the number of characters that can be displayed on one line, or the like may be calculated in advance, and a sentence of recommendation information may be generated based on the data.

In the first and second embodiments, the means for selecting a response sentence is selected by a pen touch method using a display-integrated tablet or the like, or temporarily selected by a scroll button of a mobile phone. It is desirable that the user can easily select a method such as a method of selecting by pressing a decision button, a method of selecting by pressing a dial button of a mobile phone, and a method of using voice recognition.

Next, a detailed embodiment of the present invention will be described. <Embodiment> FIG. 7 shows an example of the overall configuration of an information providing system or a commercial transaction system using the information providing system according to the present invention. Reference numeral 1 denotes an aggregate of information receiving terminals held by the receiver. The information receiving terminal aggregate 1 (terminal 1 to terminal n) may be any terminal capable of transmitting and receiving information, such as a mobile phone, a portable information terminal, and a personal computer. The invention is particularly effective. In this embodiment, a case will be described in which the terminals 1 to n are applied to a mobile phone. Reference numeral 2 denotes a set of servers (server 1 to server n) that constitute the information providing system or the commercial transaction system. The terminal and the server are connected via a network 3. The network 3 is a communication line such as the Internet or a telephone network, and its form may be wired or wireless.

FIG. 8 is an example showing the main part of the internal configuration of the terminal. Reference numeral 10 denotes a CPU (Cent) for performing various control of the terminal.
ral Processor Unit) and 11
Is a memory for storing information, 12 is a display means for displaying information composed of liquid crystal or the like, and 13 is a memory.
Is input means for performing various inputs to the terminal such as key input, voice input, input by pen touch, etc., 14 is transmission / reception means for transmitting / receiving information to / from the server via the network, and 15 is This is an internal bus for electrically connecting the components.

FIG. 9 is an example showing a main part of the internal configuration of the server. Reference numeral 20 denotes a CPU for performing various controls of the server. Reference numeral 23 denotes a storage unit including a memory 21 and a hard disk 22 for storing information. Reference numeral 24 denotes a commercial transaction means for conducting a commercial transaction. 28 is an information generating means, which is a terminal information processing means 25 for examining the display function and performance of the terminal and generating an advertisement corresponding to the performance and function.
And a scenario processing unit 26 for predicting the next action of the terminal holder from a plurality of responses, and a transmission control unit 27 for controlling transmission or stoppage of the advertisement information. 2
Reference numeral 9 denotes an internal bus for electrically connecting the components, 30 denotes input means such as a keyboard, a mouse, and voice recognition; 31 denotes display means composed of liquid crystal or the like; and 32 denotes a magnetic tape. Reference numeral 33 denotes a transmission / reception unit for transmitting / receiving information to / from a terminal via the network 3.

FIG. 10 is an example of a flowchart showing the outline of the processing on the server side of the present invention. S1 is a processing module that starts processing. S2 is the storage means 23 of the server
Is a processing module that refers to terminal information, personal information, environmental information, or time information stored in advance. The environmental information includes climate information such as weather, temperature, and humidity, or geographic information such as maps, local roads, and shops. S3 is a processing module that checks whether or not an advertisement from an advertiser exists. If there is no advertisement from the advertiser, the server sets an advertisement that is set by default (S4), and if there is an advertisement, it is set so that an advertisement from the advertiser can be selected (S5). Next, the server obtains the terminal information referred to in S2,
The personal information, environmental information, or time information is combined with the advertisement to present information in a form corresponding to the terminal (S7).

The terminal holder responds by referring to the presented information. The server confirms the presence of the response (S8), and if there is no response within a predetermined time, sets information including another advertisement (S16). If there is a response, the terminal information of the terminal information referred to in S2 is set. It is determined whether the value is satisfied (S9).
If the terminal information is satisfied, the process proceeds to S11. If the terminal information is not satisfied, the terminal information is acquired at the time of response (S10). Next, it is confirmed whether or not the request from the terminal holder is to stop the information providing service (S11). If there is a request to stop, the information providing service is stopped and the process is terminated (S12). Note that the processing of S9 and S10 for confirming and acquiring the presence of the terminal information may be performed between S5 and S6.

If the information providing service is not stopped, the provided information and the response history of the terminal holder are accumulated, and the next action of the terminal holder is predicted (S13). The predicted information is integrated with the personal information in S2 in order to set advertising information or a question with a higher reference probability (S17).

In the case where the provided information includes information related to a commercial transaction, the terminal holder performs a commercial transaction as desired. In some commercial transactions, coupon information is provided to a terminal, and services such as executing a discount by receiving the coupon information at an advertiser or at a store designated by the advertiser are received (S14).

The personal information as a result of a series of information exchange such as the presence or absence of a commercial transaction and the presence or absence of a response is updated and stored in the storage means (S15). The information to be presented next is set based on the updated information (S18).

Next, an example will be described in which the recipient subscribes to a mail magazine (e-mail magazine) which is a service for periodically distributing information.

FIG. 11 shows an example in which an advertisement is added to the text of the e-mail magazine to which the recipient subscribes according to the hobbies, tastes, and situations of the recipient, and displayed on the terminal of the recipient. Under the e-mail magazine text 34, "I'm hungry?"
Is added. In the display example, from the personal information stored in the storage unit 23 of the server, the recipient of this e-mail magazine has a preference for fast food, and the distribution time of the e-mail magazine is also around noon from the time information, and It is assumed that the current location of the recipient is in the city.

FIG. 11B shows a display example when the receiver responds to the inquiry. In FIG. 11 (b), when the underlined part of FIG. 11 (a) is selected by the input means, the mailer mounted on the terminal refers to the URL web page associated with the mailer. An example is shown in which a discount coupon for a fast food restaurant that matches the taste of a fast food restaurant is presented.

Next, the internal processing from FIG. 11A to FIG. 11B will be described with reference to FIG. 12 and FIG.

FIG. 12 shows the data structure of various databases stored in the information providing server according to the present invention. FIG.
(A) shows an example of a terminal information database. The terminal information database is a database that stores information about the terminals, such as terminal types (mobile phones, PDAs, etc.), model names, functions (image display, voice transmission, etc.), performances (display size, stereo reproduction, etc.). Information is stored for each terminal ID.

FIG. 12B shows a personal information database. The personal information database is a database in which information on individuals is stored, and general information (sex, age, etc.), information on hobbies and preferences, and the like are stored for each personal ID. By arranging the hobbies and preferences in a structure divided by genre, it is possible to provide faster and more detailed services.

FIG. 12C shows an environment information database. The environmental information database contains weather information (weather, temperature,
Humidity, etc.), geographic information (map, etc.) are stored for each environment ID.

FIG. 12D shows an advertisement information database. The advertising information database contains target customer information (customer segments targeted by the advertisement, keywords expressing the target customer, etc.), compatible terminals, advertising content (contents of the advertisements to be actually sent, and when interacting with customers, And the like are stored for each advertisement ID. Further, the advertisement information may be grouped and stored as a separate file. Advertising ID
, The items of time information or regional information are stored correspondingly, and the advertiser may, for example, perform sales of rain gear in a limited area due to sudden rain in a certain area according to the information. And time-dependent or area-dependent advertisements such as "advertise a time service or bread baked time and announce the bread baked".

FIG. 12E shows a database in which information on presentation media is stored. The presentation medium is, for example, an e-mail magazine. In this case, the ID is prefixed with an “M” suffix to distinguish it from other presentation media. In addition, titles, keywords, subscriber IDs, and the like are stored for each presentation media ID. Various services other than e-mail magazines, such as a schedule notification service, exist in the presentation media.

FIG. 13 is a flowchart showing the outline of the internal processing of the information providing server according to the present invention.
Details of processing corresponding to 1 to S7, S9, and S10 are shown.

The terminal holder (here, the case where the personal ID in FIG. 12A is “1”) is assumed to be the presentation medium (here, the case where the presentation media ID in FIG. 12E is “M_1”). It is assumed that the user has subscribed and information is regularly distributed.

The server acquires the personal ID and the presentation media ID, searches the e-mail magazine information database stored in the storage means 23 of the server, and finds that the presentation media ID is “M_
1 "(e-mail magazine (selected cinema information)". As a result, the e-mail magazine subscriber ID (individual ID) shown in FIG.
= 1) and keyword information (cinema, movie, going out, etc.) (S22). In addition, the keyword can include not only a key word but also an object obtained by expanding these words with meanings, related words, and vectors.

Next, referring to the personal information shown in FIG. 12B using the obtained personal ID (ID = 1) as a key, information such as sex, hobbies and preferences is obtained (S23). In this case, the preference for “fast food” and “jeans” is 2
Get information that she is an 8-year-old woman. Next, the server merges the keyword from the e-mail magazine information obtained so far with the keyword obtained from the hobby attribute of the personal information, and sets a keyword for searching for an advertisement (in this case, movie, outing, first Food, jeans, etc.) (S24).

Next, the set keyword and FIG.
Are compared with the keyword of the advertisement information shown in (1), and the degree of coincidence is ranked (S25). When there is an advertisement including a keyword (S26) and there is only one candidate (S2)
7) Extract the advertisement as a candidate for a presentation advertisement according to the keyword (S28).

Next, the advertisement presentation mode is referred to (S2
9). The advertisement presentation mode includes, for example, a terminal mode, a model mode, a personal mode, a regional mode, an all mode, and the like, and also includes a mode in which these are combined.

Next, it is checked whether the personal information and the terminal information can be determined (S30). In this example, as for the personal information, since the subscriber "1" exists in the subscriber information corresponding to the presentation media ID M_1, it can be confirmed that the subscriber is an e-mail magazine subscriber. Further, as for the terminal information, since the information is insufficient, interactive information exchange is performed to acquire this information (S3).
3). For example, a terminal information transmission button is presented as shown at 36 in FIG. 11C, and when the subscriber clicks and selects this, the subscriber ID, terminal information, regional information, and the like are transmitted to the server. The terminal to which the advertisement is presented is determined (S3).
4). Note that all terminal information may not be acquired at once, but may be acquired a plurality of times. Also,
If new information obtained by the interactive information exchange, for example, information that the terminal owned by the personal ID “1” is a mobile terminal is added to the database shown in FIG. You can save time and effort.

Next, by referring to the time information and the location information of the advertisement information, the timing and area for distributing the extracted advertisement information are adjusted. If the distribution time or area is not determined, the distribution timing is adjusted by referring to the timer with reference to the time described in the advertisement information (S55).

Note that the area information can be obtained by GPS. Acquisition of position information by GPS may be performed by activating the terminal, or, for example, when subscribing to a GPS service, a signal for acquiring position information is transmitted periodically from a server to acquire position information. It may be. Environmental information can be acquired in a similar manner, and it is possible to extract an advertisement optimal for the terminal by using such information.

Next, the terminal information is confirmed (S35). If the terminal information does not match, the information is adjusted so as to correspond to the acquired terminal information of the page information of the advertisement (S36). this is,
For example, it is possible to convert to a format that can be displayed on the browser of the portable terminal owned by the receiver. next,
It is checked whether the terminal of the e-mail magazine subscriber is a terminal to be advertised, and if it is the terminal, the advertisement information of “Page 1” is extracted. Next, the position where the extracted advertisement information is presented is set (S37). The position of the advertisement is
A method of interrupting during the display of the e-mail magazine, a method of acquiring only the area where the advertisement information can be displayed from the bottom, and making the rest of the e-mail magazine information, a method of placing the advertisement information following the e-mail magazine, placing the advertisement information on a new page You can select the method to make it work. FIG. 11 (a)
This is a method in which only the area in which the advertisement information can be displayed from the lower stage is obtained, and the remaining information is converted into e-mail magazine information. This has an effect that the advertisement information is displayed with priority.

In S26, if there is no candidate in the ranking of coincidence, that is, if there is no advertiser information in the advertisement information shown in FIG. 12D, a default advertisement is selected (S31). If there are a plurality of candidates in the ranking of the matching degree of the search keyword, the presentation method or the presentation order of the plurality of candidates is determined with reference to an advertisement presentation strategy database (not shown) (S32). As a strategy method of presenting advertisements, a method of extracting only an advertisement with the highest score (degree of coincidence), a method of presenting an advertisement with a certain score or higher, a method of continuously extracting a plurality of candidates, a method of presenting a plurality of candidates at regular time intervals For example, there is a method of extracting the advertisement presentation restriction information in order of strict restriction, and a method of combining these is also possible.

FIG. 14 is a flowchart showing an outline of the internal processing of the information providing server according to the present invention.
8, details of processing corresponding to S38 and subsequent steps in FIG.

In S39, the server presents the information of the e-mail magazine and the advertisement information to the terminal. At the same time, a timer for measuring the response time of the user is set (S40). If there is a response and the response is not a stop request (S42), time information from information presentation to response is accumulated (S43). In this example, in response to the question of “I'm hungry?” In FIG. By arranging the advertisement information and the response link heading (recommendation information) in pairs as described above, it is possible to easily perform a response action. Although there is no limitation on the length of the sentence of the recommendation information, it is desirable that the length be within one line of the display screen.

As shown in FIG. 11 (a), "Succeeded!"
If there is a URL associated with the URL, the terminal displays information linked by the URL. URL is shown in FIG.
If it matches the target terminal as shown in (d), the linked information is presented (S45). The advertisement information is managed by the currently displayed advertisement page number. Usually, starting from “page 1”, the next advertisement page is linked and displayed each time the presented information is clicked. Note that the link destination is not limited to the advertisement shown in FIG. Also, when the corresponding terminal of the linked advertisement information and the terminal information are different, or in the case of information without designation of the terminal, the information is presented after adjusting the advertisement information according to the display capability of the terminal. It may be.

Next, the server accumulates action results for the advertisement information presented so far (S46). Next, the personal information database is searched to check whether or not there is action history information accumulated so far (S47). If the action history information exists, the action result previously accumulated is additionally updated in the action history (S48).

FIGS. 15A and 15B show an example of a data structure of a scenario database in which action histories are stored. FIG. 15 (a) shows the response status of advertisements transmitted in chronological order, and FIG. 15 (b) shows the response for each advertisement ID based on these data. The information stored in FIG. 15B includes the number of times of response, the shortest response time, the average response time, and the like.

Next, the server analyzes the scenario database and predicts the behavior of the advertisement recipient based on the past history of the recipient (S49). The recommendation or advertisement information that matches the predicted behavior of the recipient is selected from the advertisement database, is presented to the terminal (S50), and a timer is set to check the response to the presented information.

When executing a discount by a coupon from the presented advertisement information or performing a commercial transaction such as purchasing a product (S53), the process is performed by interactive information exchange with the terminal. For example, in the case of FIG. 11B, the terminal holder refers to the presented coupon information and executes the discount by presenting it at the presented advertiser or at a store designated by the advertiser. If the coupon user can be identified by means for recognizing the individual presenting the coupon at the store (authentication by mobile phone ID or bar code, etc.), the information using the coupon is transmitted to the server ( S5
4) Update the behavior database.

Next, a case where a commercial transaction is performed using the information providing system according to the present invention will be described.

In FIG. 16 (a), the receiver agrees to give a gift and responds to "Do you want to give?"
Is selected (FIG. 10B), the products of the gift shop affiliated with the server are presented on the terminal.
When "Buy!" Is selected, FIG. 16 (c) is displayed, and when paying by the presented payment method, a commercial transaction can be performed by selecting "Pay!".

FIG. 17 shows the data structure of personal information required to realize this example, and is an extension of the personal information database shown in FIG. The expanded items are hobby 3 to hobby 5, name, birthday, memorial, service, and related information.

Service 1 (memorial notification) shown in FIG. 17 is a service for sending a message to a specified partner at a specified date and time if the contents of the memorial or event, the memorial date, and the communication partner are set in advance. The contents of the memorial may not only relate to oneself such as license renewal or wedding anniversary, but may also relate to another person such as a pass / fail result of an acquaintance's test. For example, referring to FIG. 17, a person with a personal ID of 3 has received a service for notifying himself / herself of the birthday of acquaintance M.

FIG. 18 shows an action prediction related diagram for realizing the action prediction (S49), and FIG. 19 shows a flowchart of the processing. The behavior prediction association diagram associates a behavior predicted to be taken next by the recipient with a response of the recipient to the presented information, and a keyword related to the behavior. For example, if there is a response from res11 presenting k1p1, the next most likely action taken by the recipient is act
11, which is associated with the keyword of key11.

First, the server refers to the action prediction related diagram and the personal information (S60). It is confirmed whether or not there is a service application (S61). If there is a service application, the "response 1" shown in FIG. 18 is compared with the service name (S63), and in other cases, the scenario database is compared. Is performed (S62). When the notification service is used, the information presentation of “information presentation 1” shown in FIG. 18 is omitted, and “response 1” is treated as equivalent to the selection of the service. If the collation matches, the next action and the next action keyword are extracted (S65).
If they do not match, the recommendation process is stopped (S7).
0). When transmitting the advertisement information, it is confirmed whether the recommendation is to the individual or to the designated person (S66), and depending on the confirmation result, whether to use the personal information of the person or the personal information of the designated person is selected. (S67, S68).
The keyword obtained from the personal information and the next action keyword are combined, collated with an advertisement database, and a matching advertisement is presented as advertisement information.

For example, when applying for an acquaintance's birthday notification service, the following predicted actions are predicted actions such as presents, dates, meals, and contacts, and keywords related to these actions are flowers, accessories, Clothes and the like are extracted, and keywords are generated from flower art, which is a hobby of a person whose personal ID is "M".

Using these keywords as a key, the advertisement information database is searched, and an advertisement ID that matches the most keywords is selected. In this example, "birthday"
The advertisement ID “2” that matches “flower” is selected. Since the advertisement ID “2” is a recommended advertisement based on the behavior prediction, it is distinguished by “R” indicating the meaning of the recommendation.

With the above processing, the commercial transaction shown in FIG. 16 can be performed.

FIG. 20 is a flowchart showing the outline of the internal processing of the information providing server according to the present invention.
A flowchart in the case where an advertisement dispatch strategy process is added to the process of No. 39 is shown. The advertisement sending strategy is a process of optimizing an advertisement to be sent based on a database of action results of a receiving terminal.

In S80, the action result database shown in FIG. 15B is referred to. Information about time (Fig. 15
Referring to (shortest, longest, average, etc. shown in (b)), a threshold for the response time is calculated. When the calculation result is stored in the database, the threshold may be referred to (S81). The threshold value for the response time can be set to an appropriate value by the system, for example, the time until 80% of the terminals respond, or the time until the majority responds. The terminal whose response time is equal to or less than the threshold is extracted from the action results up to now (S82).
Also, the advertisement is transmitted before the threshold time at which the advertisement is valid.

Next, the response rate is calculated. In the example of FIG.
This is a number represented by the number of responses / the total number of responses × 100.
Again, an appropriate threshold can be determined (S83), and terminals having a predetermined response rate or higher are extracted (S84). Through the above processing, the advertisement information can be distributed only to the terminal at the timing satisfying these conditions (S85, S86). In this example, the time threshold and the response rate threshold are continuously verified.
Only one of them may be applied. Moreover, you may make it combine with other conditions, such as the frequency | count of having actually performed commercial transactions.

In the first embodiment, the second embodiment, and the examples, the processing executed by each server or each terminal may be, for example, a part or all of the processing performed by a floppy (registered trademark). The program may be recorded on a computer-readable recording medium such as a disk or a CD-ROM, or may be read and executed by each server or each terminal via a communication line.

Further, the hardware configuration in the embodiment,
The processing flowchart and part or all of the data structure can be similarly applied to the first embodiment or the second embodiment.

[0098]

According to the present invention, the information providing server first transmits a sentence urging the next action of the information receiver, and then responds to the sentence only when the information receiver desires. Since the advertisement information is provided, useless data transmission can be eliminated, communication time can be shortened, and the memory capacity of the information receiving terminal can be designed to be small. In addition, since the information receiving terminal can return an answer to the information providing server only by selecting a response sentence, even if the information receiving terminal has a limited input means such as a mobile phone, the information receiving terminal can reply. It can be easily executed only by selecting a sentence, and the user interface can be improved.

Further, according to the present invention, the information providing server first transmits recommendation information including a sentence urging the next action of the information receiver and a sentence indicating the response, and then transmits the information from the information receiver. When response information is received,
Since the recommended information is regenerated based on the information and transmitted to the receiver again, the information can be provided in an information exchange format.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating an example of a configuration of an information providing system according to a first embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of a display screen of the information receiving terminal according to the first embodiment of the present invention.

FIG. 3 is a diagram illustrating an example of a configuration of a recommendation information generation process of the information providing system according to the first embodiment of the present invention.

FIG. 4 is a diagram illustrating an example of a configuration for performing a response process of the information providing system according to the first embodiment of the present invention.

FIG. 5 is a diagram illustrating an example of a configuration of an information providing system according to a second embodiment of the present invention.

FIG. 6 is a diagram illustrating an example of a display screen of an information receiving terminal according to a second embodiment of the present invention.

FIG. 7 is a diagram illustrating an example of a configuration of an information providing system according to an embodiment of the present invention.

FIG. 8 is a diagram illustrating an example of a hardware configuration of an information providing terminal according to an embodiment of the present invention.

FIG. 9 is a diagram illustrating an example of a hardware configuration of an information providing server according to an embodiment of the present invention.

FIG. 10 is a flowchart illustrating an outline of a process according to the embodiment of the present invention.

FIG. 11 is a diagram illustrating an example of a display screen of the information receiving terminal according to the embodiment of the present invention.

FIG. 12 is a diagram illustrating a structure of data stored in an information providing server according to the embodiment of the present invention.

FIG. 13 is a flowchart illustrating an outline of a process according to the embodiment of the present invention.

FIG. 14 is a flowchart illustrating an outline of a process according to the embodiment of the present invention.

FIG. 15 is a diagram illustrating a structure of data stored in an information providing server according to an embodiment of the present invention.

FIG. 16 is a diagram illustrating an example of a display screen of the information receiving terminal according to the embodiment of the present invention.

FIG. 17 is a diagram illustrating a structure of data stored in an information providing server according to the embodiment of the present invention.

FIG. 18 is a diagram illustrating a structure of data stored in an information providing server according to the embodiment of the present invention.

FIG. 19 is a flowchart showing an outline of a process in the embodiment of the present invention.

FIG. 20 is a flowchart illustrating an outline of a process according to the embodiment of the present invention. Reference Signs List 101 Mobile terminal 103 Information providing server 104 Service providing server 105 Schedule notification server 106 Gift shop server 107 Payment server 202 Recommendation sentence 203 Response sentence

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification code FI Theme coat ゛ (Reference) H04L 12/54 H04L 11/20 101B 12/58 (72) Inventor Soichi Nita 22 Nagaikecho, Abeno-ku, Osaka-shi, Osaka No. 22 Inside Sharp Corporation (72) Inventor Nori Hiroshima No. 22-22 Nagaikecho, Abeno-ku, Osaka-shi, Osaka F-term (reference) 5B049 AA01 BB49 CC01 FF01 GG00 5B075 PP03 PP13 PQ02 5K030 HA04 JT02 LC01 LE14

Claims (10)

[Claims] 1. An information receiver for predicting a next action of an information receiver, and recommendation information generation for generating recommendation information including a recommendation sentence for prompting the predicted next action and a reply sentence corresponding to the recommendation sentence. Means, an information providing server having transmission means for transmitting the recommendation information, reception means for receiving the recommendation information, and output means for outputting advertisement information corresponding to the response text when the response text is selected An information providing system comprising: an information receiving terminal having: 2. The information providing system according to claim 1, wherein said prediction means makes a prediction based on time information or position information or a combination thereof. 3. The information receiving terminal, further comprising a service providing device for providing service information to the information receiving terminal, wherein the service providing device receives the recommendation information, and adds the recommendation information to the service information. The information providing system according to claim 1, wherein the information is provided to a user. 4. The recommendation information generating means generates recommendation information by associating data corresponding to the reply sentence with URL information of an advertisement Web site corresponding to the content of the recommendation sentence. The information providing system according to claim 1, claim 2, or claim 3. 5. The recommendation information generating means generates recommendation information based on information indicating the number of characters that can be displayed at one time on a display screen of the information receiving terminal registered in advance. The information providing system according to claim 2, 3, or 4. 6. The recommendation information generating means according to claim 5, wherein said recommendation information generating means generates recommendation information based on information of the number of characters that can be displayed on one line of a display screen of said information receiving terminal registered in advance. Information providing system. 7. A recommendation means for predicting a next action of an information receiver, and recommendation information generation for generating recommendation information including a recommendation sentence for prompting the predicted next action and a reply sentence corresponding to the recommendation sentence. An information providing server, comprising: means for transmitting the recommendation information. 8. Receiving means for receiving recommendation information including a recommendation sentence prompting the next action of the information receiver and a reply sentence corresponding to the recommendation sentence, and a response corresponding to the reply sentence when the reply sentence is selected. Output means for outputting advertisement information to be transmitted. 9. A computer-readable recording medium having recorded thereon a program for providing information to an information receiver, comprising: a step of predicting a next action of the information receiver; and a recommendation for prompting the predicted next action. A computer-readable recording medium recording an information providing program for causing a computer to execute a step of generating recommendation information including a sentence and a reply sentence corresponding to the recommendation sentence, and a step of transmitting the recommendation information. 10. A recommendation means for predicting a next action of an information receiver, and recommendation information generation for generating recommendation information including a recommendation sentence for prompting the predicted next action and a reply sentence corresponding to the recommendation sentence. Means, an information providing server having first transmission means for transmitting the recommendation information, first receiving means for receiving the recommendation information, and a response corresponding to the response when the response is selected An information receiving terminal having second transmitting means for transmitting information, wherein the information providing server further comprises a second receiving means for receiving the response information, and the recommendation information An information providing system, wherein a generation unit regenerates the recommendation information based on the response information.