JP2002271855A - Advertisement providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement providing system transmitting advertisement to a portable terminal of a customer via a network that can efficiently and effectively transmit the advertisement. SOLUTION: The advertisement providing system is provided with an advertisement information management section that stores advertisement information including an advertisement contents storage address and an advertisement providing condition, a customer information management section that stores customer information including a 1st condition specific to a customer being an advertisement providing destination and a 2nd condition changing with time, a decision means that uses the 1st condition in the customer information and the advertisement providing condition in the advertisement information to select a customer being an advertisement providing object and advertisement contents by each customer and uses the 2nd condition in the customer information and the advertisement providing condition in the advertisement information to decide the customer of the advertisement providing destination and the advertisement contents to be transmitted, and a means that transmits the advertisement contents decided by the decision means to the portable terminal of the customer decided by the decision means.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a technology for providing an advertisement to a portable terminal.

[0002]

2. Description of the Related Art Conventionally, advertisements have been provided through televisions, radios and the like. However, providing an advertisement by this method is expensive due to limited time, limited television stations, frequencies, and the like. In addition, there is a limit in narrowing down a partner who wants to provide an advertisement and providing an advertisement only to that partner. For example, in the case of an advertisement on a TV, for example, it is only possible to set a rough target person based on the content of a program in which the advertisement is inserted, a broadcast time zone, and the like.
Xx It was difficult to provide advertisements only to people near the station. In addition, although the reaction of the customer due to the provision of the advertisement appears relatively early, it can be grasped only by a macro movement, and it has been difficult to obtain the reaction of each customer corresponding to the provision of the advertisement.

In recent years, with the spread of mobile terminals such as mobile phones, attempts have been made to transmit advertisements to the mobile terminals and to promote sales.

[0004]

However, when an advertisement is provided to a portable terminal, a communication cost is required for each portable terminal transmitting the advertisement. In other words, there is a problem that the number of advertisement transmission targets and the number of transmissions are restricted under a certain advertisement cost. In addition, since the time zone for accepting the advertisement varies from person to person, the effect of the advertisement differs according to the time zone for transmitting the advertisement for each customer to which the advertisement is provided.

[0005] The present invention has been made in view of the above points, and determines the number of times an advertisement is provided according to the cost of providing the advertisement, and can improve the advertising effect within the determined number of times. It is an object to provide an advertisement providing device that selects an advertisement providing partner and provides an advertisement. In addition, advertisements can be provided in accordance with conditions such as customer attributes and conditions that change in real time, such as the location of the customer.
It is an object of the present invention to be able to feed back a customer's reaction to an advertisement offer to the next advertisement offer.

[0006]

In order to achieve the above object, the present invention can be configured as follows.

According to a first aspect of the present invention, in an advertisement providing apparatus for providing an advertisement content to a customer's portable terminal registered in advance via a network, an information item relating to the customer is input, and the input information item is input. A customer information management unit that stores customer variable condition items that fluctuate according to the state of the customer and customer fixed condition items that are not included in the customer variable condition items in the information about the customer in a form that can be distinguished from each other; A plurality of conditions for the advertisement providing destination are input, and the input advertisement providing condition items are changed between the advertisement variable condition items related to the customer variable condition items and the advertisement fixed condition items related to the customer fixed condition items. An advertisement information management unit that stores in association with the advertisement content in a form that can be distinguished from, and a candidate customer to be provided from the advertisement fixed condition item and the customer fixed condition item. An advertisement information holding unit that stores the specified customer in association with the advertisement information; a unit that inputs and updates the customer variation condition; and an advertisement information corresponding to each customer stored in the advertisement information holding unit. Means for transmitting the advertisement information to a mobile terminal corresponding to the customer when both the advertisement fluctuation condition and the customer fluctuation condition are satisfied.

According to the present invention, the advertiser narrows down the customers who want to provide the advertisement by the fixed advertisement condition and the fixed customer condition for the age group, sex, occupation, and the like, and further specifies the time zone and the area to be delivered according to the advertisement fluctuation condition. be able to. Furthermore,
For customers who receive advertisements, by specifying their situation (work, traveling, etc.) and the type of information they want (advertisement about restaurants, advertisements about gifts, etc.) as customer fluctuation conditions, You don't have to receive ads you don't want to see. Thus, information (ads)
Information (advertisement) can be exchanged by reflecting the intentions of both the provider and the information (advertisement) receiver.

According to a second aspect of the present invention, in the first aspect, the location information of the portable terminal of each customer is obtained,
Means for converting the acquired location information into a predetermined area information format and storing the converted location information in the customer information management unit as a part of the customer variation condition.

According to the present invention, in addition to the effect of the first aspect of the present invention, by specifying a specific place for a certain advertisement as an area where the mobile terminal of the advertisement destination is provided in the advertisement provision conditions, This has the effect of being able to provide advertisements intensively to customers at specific locations. Therefore, by using the present invention, it is possible to effectively provide advertisements with high locality such as restaurants. Furthermore, by combining with the time information set by the advertiser, an advertisement can be provided to a customer at a place at a specific time, so that it can be effectively used for time-limited bargain information, event information, and the like.

[0011] The invention according to claim 3 is the invention according to claim 1 or 2.
In the above description, the customer variation condition includes at least one of an advertisement reception time zone set by the customer and work status information of the customer selected and designated from types of work status prepared in advance.

According to the present invention, in addition to the effects of the first and second aspects, the time zone and / or the state in which the customer can accept the advertisement (moving, taking a break, etc.) can be set, so that the customer's own life can be set. This has the effect of receiving advertisement information that matches the style. By specifying the time zone and / or status that is considered convenient for the customer, it is possible for the side that provides the advertisement to provide the advertisement only to customers who are interested in referring to the advertisement information. It works.

According to a fourth aspect of the present invention, in any one of the first to third aspects, the advertisement providing condition includes an advertisement common condition item that does not correspond to a customer variable condition item or a customer fixed condition item. When the advertisement common condition item is satisfied, a candidate to be provided is specified from the advertisement fixed condition item and the customer fixed condition item, and the specified customer is associated with the advertisement information to provide the advertisement. Store it in the information storage unit.

The invention described in claim 5 is the same as the claim 4.
In the above description, the advertisement common condition includes any condition relating to a day of the week, weather, and temperature when an advertisement is provided.

According to the inventions of claims 4 and 5, in addition to the effects of the inventions of claims 1 to 3, even in the case of advertisement content depending on the day of the week and the weather, the advertisement is made in a state suitable for the advertisement content. Is provided. For example, in the case of an advertisement for an amusement park, an advertisement providing date is set to be 2-3 days before the holiday, or in the case of guidance for an indoor facility (such as a movie theater), a day when the weather is bad on a holiday is set as the advertisement providing date. And so on. This makes it possible to efficiently provide advertisements.

According to a sixth aspect of the present invention, in the first aspect of the present invention, the advertisement provision condition includes a condition relating to the advertisement cost, and the advertisement information satisfying the condition relating to the advertisement cost. Means for determining the total number of transmissions, and providing the advertisement content to mobile terminals satisfying the advertisement providing condition, the customer fixed condition, and the customer variable condition until the total number of transmissions is reached.

According to the present invention, in addition to the effects of the first to fifth aspects, within the limited budget, the user is interested in the advertisement content to be provided and acknowledges or desires to receive the advertisement. This has the effect of providing advertisement content to certain customers. Therefore, a larger advertisement effect can be obtained for a fixed advertisement cost as compared with the case where the advertisement is provided to random customers.

According to a seventh aspect of the present invention, in the sixth aspect of the present invention, when limiting the mobile terminal to which the advertisement is provided until the total number of transmissions is reached, the advertisement providing condition, the customer fixed condition, and the customer variable condition are set. The priorities of the mobile terminals to which the advertisement is provided are set in accordance with the degree of conformity of the advertisement, and the mobile terminals to which the advertisement is provided are limited according to the priority.

According to the present invention, in addition to the effect of the invention of claim 6, even when the advertisement cost cannot be provided to all the customers who meet the advertisement provision condition because the advertisement cost is limited,
There is an effect that the advertisement provider can be narrowed down by reflecting the intention of the advertisement provider. For example, when priority is given to the position information of a customer (mobile terminal) in an advertisement, and there is a customer (mobile terminal) matching the position information, the priority of the customer (mobile terminal) among the advertisement providing candidate customers is determined. To raise it. As a result, for example, when the customer is interested in a Western restaurant 100 km away from the district where a certain customer is located, the customer is more 500 meters away from the district where a certain customer is located.
The advertisement can be provided to the customer by giving priority to the case where the user is interested in the Chinese restaurant located at a distance of. In addition, since the store can send advertisements to customers located near the store, the effect of the advertisement can be improved.

According to an eighth aspect of the present invention, in the first aspect of the present invention, there is provided a means for receiving response information from a portable terminal that has provided advertisement information, and each of the received portable terminals. Is edited as an advertisement effect, and the advertisement effect is output to the advertiser's device.

According to the present invention, in addition to the effects of the first to seventh aspects of the present invention, customer response information such as "refer to advertisement" and "purchase products on advertisement" is edited as an advertisement effect, and the information is edited. Can be referred to as a result of providing the advertisement by the advertiser or its agency. Therefore, the advertiser or its agency can use the information to plan a more effective advertisement providing method. Further, by changing the advertisement providing condition based on the advertisement providing result, the advertisement can be provided to a customer group having a high response.

According to a ninth aspect of the present invention, in accordance with any one of the first to eighth aspects, the information stored in the customer information management unit and the advertisement information management unit is stored in an external device of the advertisement providing apparatus. Means to enable rewriting from time to time.

According to the present invention, in addition to the effects of the first to eighth aspects of the present invention, the advertiser and the customer can rewrite the conditions relating to the provision / reception of the advertisement from a terminal such as a personal computer or a portable terminal at any time, thereby providing the advertisement. For the main, it is possible to finely set the conditions of the advertisement and the conditions of the customer to be provided so that a higher advertising effect can be obtained, and for the customer, it is possible to create an advertisement that is interesting at a convenient time, place, etc. This has the effect of enabling reception.

[0024]

FIG. 1 shows the configuration of an advertisement providing system according to an embodiment of the present invention. The advertisement providing system shown in FIG. 1 includes an advertisement providing apparatus 1 for providing an advertisement to a mobile terminal owned by a customer serving as an advertisement destination, a mobile terminal location information management center 2, a network 4, and a location information management center 2.
And the advertisement server 1, the gateway server 3, the base stations (51 to 53, 56 to 58), and the base station aggregation stations 54 and 55. The network 4 is a mobile phone network compatible with data communication in the present embodiment. Further, an advertiser-side terminal 6 is connected to the advertisement providing apparatus 1 via a network 7 such as the Internet.

In the configuration shown in FIG. 1, the location information management center 2 acquires the location information of the portable terminal. The advertisement providing apparatus 1 stores the advertisement information and the customer information, and transmits the advertisement information to the mobile terminal based on the advertisement transmission conditions, the acquired position information of the customer mobile terminal, and the like.

More specifically, the position information of the portable terminal is information expressed by latitude, longitude, and the like. For example, a portable terminal having a GPS function can be acquired by the GPS function. Further, the position information of the base station communicating with the portable terminal may be used as the position information of the portable terminal. The location information is transmitted to the location information management center 2 via the aggregation stations 54 and 55, the network 4 connecting them, and the gateway 3. The advertisement providing apparatus 1 can acquire the position information of the mobile terminal from the position information management center 2 and transmit the advertisement information suitable for the position information to the mobile terminal via the gateway server 3 and the network 4.

FIG. 2 shows the configuration of the advertisement providing apparatus 1.

As shown in FIG. 1, the advertisement providing apparatus 1 stores a customer information management database 11 for storing information on customers to which advertisement information is to be provided, and stores advertisement information relating to advertisement provision conditions input from an advertiser or the like. The advertisement information management database 12-1, the advertisement content database storing the advertisement content, and the advertisement selection condition in the customer information are matched with the advertisement selection condition in the customer information by comparing the advertisement selection condition in the customer information with the provision condition in the advertisement information. A filter 13 for selecting advertisement content, and an advertisement information holding unit 1 for holding information (content title, content storage address, etc.) related to the advertisement content selected by the filter 13 for each customer.
4. A filter 15 for selecting a customer to be provided with an advertisement and its advertisement content from the customer and the advertisement content in the advertisement information holding unit 14 based on the time, the location where the customer exists, and the like, inputting information about the advertisement, and the like. It has an input unit 16 and an output unit 17 that outputs information related to advertisements and the like.

The advertisement providing apparatus 1 can be realized by installing a program having each function of the above-described components into a computer having a CPU, a memory, and the like.

FIG. 3 shows a customer information table stored in the customer information management database 11.

As shown in the figure, the customer information is composed of fixed information 21 such as personal attributes and real-time information 22 which can change with the passage of time. Fixed information 21
Reference numeral 23 denotes a personal identification information column for customer management, which includes a personal identification number, a password, a mobile phone number, an age,
Personal information such as gender, occupation and hobby is registered for each customer.
These pieces of information are used in the filters 13 and 15 as a part of the customer condition that the advertiser wants to provide the advertisement. Reference numeral 24 denotes a column for setting what kind of product or service each customer wants to receive the advertisement. The information in this column becomes a part of the selection condition for selecting the advertisement to be recorded in the advertisement information holding unit 14. For example, in the example shown in FIG. 3, the genre A indicates an advertisement related to the mobile terminal device and is “necessary” for the customer with the personal identification number 2024389.
4389 are registered in the advertisement information holding unit 14 corresponding to the customer. Further, as shown in the condition A of FIG.
In the case of an advertisement for a "vehicle terminal under 100,000 yen or less" or a "new car navigation system under 100,000 yen", registration is performed as transmission to the mobile terminal in any time zone. In the case of the other “mobile terminal type sensor device” or “new mobile service”, it is registered as being transmitted during the time period from 17:00 to 22:00. As the condition, the time required for transmitting the advertisement determined based on the data amount of the advertisement content can be used.

When the advertiser specifies a target customer (for example, the target customer's age group is 10 to 30 years), the filter 1 also performs the above processing only for the relevant customer.
Obviously, 3 can be configured.

Reference numeral 25 denotes a transmission condition when the advertisement information in the advertisement information holding unit 14 is transmitted to the customer. In the present embodiment, the transmission conditions are defined based on the transmission time zone, the position information, the advertisement providing type, and the response from the customer. The transmission time can be set by the customer according to the situation. For example, in a case where the user does not want to receive an advertisement because the user is in a meeting or the like, the user can set a time zone in which the time is omitted. Location information is
This is the location information of the customer's portable terminal transmitted from the location information management center 2. The customer can rewrite the time condition from a portable terminal or the like at any time. Location information is latitude / longitude,
The name is displayed in a predetermined form for each system such as a town name, a predefined area (for example, within 500 m around the XX station). As the advertisement providing type, it is possible to set an advertisement form (image, sound) data amount, and it is possible to set whether or not reception is possible according to the performance of the terminal, reception waiting time, and the like. The response from the customer is information indicating whether or not the customer who has received the advertisement has responded to the advertisement so far (for example, an inquiry about the advertisement has been made, and the detailed screen about the advertisement has been referred to). As a result, it is possible to perform control such as not to send an advertisement to a customer who has not responded a predetermined number of times or more. The customer information in the customer information management database is registered, deleted, deleted from the PC or mobile terminal owned by the customer.
Registered information (personal information, advertisement selection conditions, advertisement transmission conditions)
Can be changed.

FIG. 4 shows an advertisement information table stored in the advertisement information management database. The advertisement information received from the advertiser or the like is stored in this advertisement information table.

As shown in the figure, the advertisement information table stores the advertisement content storage address, storage address,
It is composed of the content (genre, product price, etc.) of the advertisement content, advertisement provision conditions, reaction information, transmission mode, number of transmissions. As the advertisement content in the advertisement information table, for example, when the advertisement content is stored in the advertisement providing device as in the example shown in FIG. 2, a file name or the like for specifying the storage location is recorded. When the content is arranged on a WWW server or the like on the advertiser side, a URL or the like specifying the arrangement is recorded.

Of the provision conditions, the column of the provision target records the attributes (age, gender, etc.) of the provision target person, and the type column records the form of advertisement provision such as images and sounds. The data amount is the size of the file of the advertisement content itself. The usage cost column records the advertising cost paid by the advertiser for the offer of the advertisement desired by the advertiser, the time column records the time of day the advertisement was provided, and the location column identifies the customer. Location (example: XX Station West Exit)
The location is recorded when using the condition that an advertisement is sent when the user is at the location. The advertisement providing apparatus 1 stores a table that associates the position information measured as the position of the mobile terminal, such as the longitude and latitude of each mobile terminal, received from the position information management center 2 with the location set as the advertisement providing target area. And the location of the customer can be recognized from the acquired location information. The reaction information is reaction information for the advertisement, and a result of the reaction information, a file name or the like in which the result is recorded is recorded in the column of the reaction information. The transmission mode column records a transmission mode desired by the advertiser, which will be described later, and the transmission number column records the number of transmissions for each advertisement determined by the advertisement providing apparatus 1.

In the advertisement information table, a plurality of advertisement content storage addresses can be stored for each advertiser.
For example, it is possible to select which advertisement should be provided to the customer from the response information from the mobile terminal.

Further, as the advertisement common condition, for example, any condition relating to the day of the week, weather, and temperature when providing an advertisement may be included in the advertisement information table.
By using conditions such as day of the week, weather, temperature, etc.,
In the case of advertisement content depending on the day of the week, weather, temperature, and the like, an advertisement can be provided in a state suitable for the advertisement content. The information on the day of the week can be acquired by using the function of the advertisement providing apparatus 1, and the information on the weather, the temperature, and the like may be acquired by, for example, accessing the site where the advertisement providing apparatus 1 provides the weather, the temperature, and the like. Alternatively, the customer may input from a mobile terminal.

The above customer information table can be set and changed from a customer's portable terminal, PC or the like on a Web screen or the like.
The change process will be described with reference to the flowchart in FIG. The advertisement information table can be set and changed in the same manner from the terminal of the advertiser.

It is determined whether or not there is a request for changing the condition setting from the portable terminal or the like (step 1). If there is a request for change, the condition is changed to the portable terminal or the like and the input of information necessary for newly setting is promoted. Is transmitted (step 2). The mobile terminal inputs and transmits a desired set value (step 3). The advertisement providing device 1 receives the set value and updates the customer management table (step 4).

Next, an outline of the operation of the advertisement providing apparatus 1 will be described with reference to the configuration diagram of FIG. 2 and the flowchart of FIG.

First, advertisement information (composed of management information and a content storage address) from the advertiser terminal 6 is input via the input unit 16 (step 11), and the management information is stored in the advertisement information management database 12-. 1 is stored. When the advertisement content itself is received from the advertiser terminal 6 or the like, it is stored in the content database 12-2. At the time of storage, a condition for reading the advertisement content from the advertisement content database (eg, a unique content name in the DB) is added to the management information. Further, the total number of transmissions of the advertisement is determined from the advertisement cost input as the management information (step 12).

Next, the filter 13 finds an advertisement satisfying both conditions for each customer in the advertisement information management database from the customer condition specified by the advertiser in the customer information management database 11 and the condition of the target advertisement specified by the customer. (Step 13) and register it in the advertisement information holding unit 14 (step 14). The advertisement information holding unit 14 is, for example, as shown in FIG.
As shown in (1), information on advertisements is held for each customer. In addition, as shown in FIG. 7B, the advertisement information holding unit 14 may classify and store contents according to transmission conditions.

In step 13, an advertisement for each customer is selected without considering the total number of transmissions of each advertisement obtained in step 12. The selection is performed for each of the advertisement and the customer when i) newly registering an advertisement, ii) when updating customer information, and iii) when changing an advertisement providing condition.

Subsequently, the filter 15 converts the advertisement information from the advertisement information holding unit 14 into a time zone in which the advertisement can be provided recorded in the customer information management database for each customer, position information, and the response from the customer so far. (Step 15). Then, it is determined whether or not there is an advertisement to be transmitted for each customer, and the advertisement is transmitted to the customer terminal via the output unit 17 (step 1).
6). When determining the transmission partner, the total number of transmissions for each advertisement obtained in step 12 is taken into consideration, and the details will be described later.

In the above processing, the location information of the target portable terminal from the location management center 2 is acquired at predetermined time intervals, converted into "place" information, and the customer information management database 11 is updated. Therefore, for example, when the advertisement of the transmission candidate is an advertisement related to the place where the customer is located, the advertisement information is transmitted only to the mobile terminal in the applicable place, and in some cases, the place including the surrounding area. It is possible to control so that.

After the advertisement providing device 1 transmits the advertisement to the portable terminal, the advertisement providing device 1 receives a response (inquiry, order, information on whether or not the advertisement has been viewed) to the advertisement from the portable terminal (step 17), The information is recorded in the information management database 11 and the advertisement information management database 12, and the reaction information is provided to the advertiser (step 18). The advertisement providing apparatus 1 can use the response information to select a transmission destination, and the advertiser can use the response information as a trigger for changing the content, the advertisement provision condition, the advertisement cost (total number of transmissions), and the like.

Hereinafter, the main processing will be described in detail.

In the present invention, the advertiser transmits to the advertisement providing apparatus 1 the advertisement cost (the amount paid by the advertiser to the operation side of the advertisement providing apparatus) for each advertisement to be provided by the advertiser. The providing device 1 determines the total number of advertisement transmissions based on the cost, and determines a transmission partner according to a transmission mode described later. The processing will be described with reference to the flowchart of FIG.

First, when advertisement information (management information) is received from the advertiser terminal 6 (step 21), the advertisement information is stored in the advertisement information management database 12, and the total number of transmissions (N) for each advertisement is determined from the advertisement cost. (Step 22).
For example, the actual cost H is obtained by subtracting the cost for providing an advertisement using the advertisement providing device from the above-mentioned advertisement cost.
N is determined from an equation of = N × a + Bn (N: number of transmissions, a: 1 cost (communication cost, etc.) required for transmission, Bn: fixed cost required for N transmissions).

In the case of an advertising fee form in which the amount paid by the advertiser is increased or decreased according to the number of reactions of the advertisement, the advertising expenses S are calculated as S = A + J (R) (A: standard amount (from the advertiser as advertising information) Cost), J (R): charge according to the number of replies R), and the cost-effectiveness coefficient K = [K (N)] =
The total number of transmissions N that gives the maximum value of [S / H] is obtained.

When the total number of transmissions N is determined, the transmission mode is acquired from the advertisement information management database 12 (step 2).
3) The transmission partner is determined for each transmission mode. In this embodiment, for example, there are three modes shown in FIG. The transmission mode is planned depending on which of the number of transmission destination customers and the number of transmissions to a specific customer is important, or other requirements, and the mode shown in FIG. 8 is a part of the example.

In mode 1, the number of transmissions per mobile terminal is determined (step 25), and the value obtained by dividing the total number of transmissions N by the predetermined number of transmissions C per mobile terminal is defined as the number of transferers M. (Steps 26 and 2)
7). Note that a method of determining a transmission destination will be described later. In mode 2, transmission is performed once per mobile terminal, and transmission is performed by dividing into predetermined P times (for example, when transmitting an advertisement once a day, transmission for P days) (step 28, 29). Then, the transmission partner of each time is determined (step 30).

Mode 3 is a mode in which the advertisement providing device 1
This is the mode that only accesses. Since the advertisement information is recorded in the advertisement information holding unit 14 of the advertisement providing apparatus 1 for each customer, when a certain customer accesses the advertisement providing apparatus 1 with a mobile terminal, the advertisement corresponding to the customer can be viewed. Is possible. In this mode, the cost of providing the advertisement can be determined according to the data amount of the advertisement. In some cases, it is possible for the customer or others to bear the communication costs.

Next, processing for writing an advertisement in the advertisement information holding unit 14 will be described with reference to the flowchart of FIG.

When the advertisement providing device 1 receives the advertisement information (step 31), it classifies the genre of the sent advertisement information (step 32). In addition, genre classification is
This is to classify the advertisement according to the content of the advertisement (for example, a car, a restaurant, or the like). Next, the filter 13 determines whether the customer information management database 11 and the advertisement information management database 1
2. Read the advertisement selection conditions for each customer from Step 2 (Step 3)
3) The advertisement information matching the advertisement selection condition of each customer is written in the area corresponding to the customer in the advertisement information holding unit 14 (step 34). At this time, as shown in FIG. 2, the management information and the content may be separately stored and managed. Further, the advertisement information itself may be written, or an address on the network where the advertisement information is stored (for example, WWW).
May be written. When the processing of all the received advertisements is completed (step 35), the writing processing ends.

Next, from the advertisement information holding unit 14 to the filter 1
The process when transmitting an advertisement to each mobile terminal via 5 will be described with reference to the flowchart of FIG. Here, the transmission partner is determined in consideration of the total number of transmissions. In addition,
The following example is an example in the case of the transmission mode 1 in FIG.

First, for the advertisement to be transmitted, the primary candidate data of the transmission target, which is the data of the transmission target to which the advertisement is to be transmitted, is acquired from the advertisement information holding unit 14; It is stored in the memory (not shown in FIG. 2) of the advertisement providing apparatus 1 as a primary candidate list of transmission targets (step 41). Next, it is checked whether or not the primary candidate of the transmission target exceeds the number M of persons to be transferred (step 42). If the primary candidate of the transmission target is less than the number M of persons to be transferred, the candidate is particularly selected. Without sending advertising information. However, even in this case, in order to obtain a response more efficiently, the candidate selection process shown in steps 43 to 49 may be performed.

When the primary complement of the transmission target is M or more,
The primary candidates are prioritized in order to narrow the transmission target persons to M persons. For this purpose, the description conditions (personal information, selection conditions, transmission conditions, etc.) of each individual are extracted from the customer information management database 11 and are set in accordance with preset rules.
Determine the strength of the request. As a result, the priority is added to the list of the primary candidates, and the list is stored in the memory (step 43). As the strength of the request, an item of “strength” may be provided in the condition, or the strength may be estimated based on a certain standard. For example, when the strength of the selection condition A of the customer X is 10 points and the strength of the condition of the selection condition B is 100 points, if both conditions are satisfied, the total is 1
10 points are required strength. Similarly, when the request strength of the customer Y is 90 points, the customer X has a higher priority than the customer Y.

Next, the transmission time condition of the candidate for transmission destination is checked (step 44), and collation with the scheduled advertisement transmission time is performed. Also, by checking the column of "place" of the advertisement provision condition in the advertisement information table, it is determined whether or not to consider the current location of the transmission candidate (step 45), and the condition of the location is taken into consideration. If
The location of the customer is grasped from the position information of the portable terminal, and it is determined whether or not the condition is met. Time condition, position condition,
Other conditions such as the content providing type are also scored as described above, added as customer scores, and prioritized again (steps 46 and 47). When considering the location condition, besides checking the "place" column of the advertisement provision condition as described above, if there is a condition related to the place in the selection condition of the customer information (for example, Chinese For example, the advertisement of a restaurant may be transmitted to the mobile terminal only when the user is in the vicinity of the XX station. Further, a customer who does not satisfy one of the time condition and the position condition may be removed from the primary candidate list.

After the priorities are reviewed for all candidates from the above viewpoint, transmission destinations corresponding to the number of transmissions M are selected in descending order of the priorities of all candidates (steps 48 and 49), and the advertisement content is transmitted.

The configuration for transmitting the advertisement content to the portable terminal is not limited to the one shown in FIG. 2, and for example, as shown in FIG. 11, the advertisement information management database 12 of the advertisement The advertisement content may be installed in the advertisement providing device 8 and transmitted from the advertisement providing device 8. In this case, the advertisement providing apparatus 1 executes a filtering process such as an advertisement providing condition and an advertisement selecting condition, notifies the result to the advertisement providing device 8, and the advertisement providing device 8 actually transmits the advertisement content. In addition, the advertisement information management database may be provided in the advertisement providing apparatus 1, and only the advertisement information holding unit may be provided in the advertisement providing apparatus 8.

Next, the response information of the portable terminal to the advertisement transmitted from the advertisement providing apparatus to the portable terminal will be described. The advertisement providing apparatus acquires information such as “seen an advertisement”, “inquiry” of a service providing site, and “order” of an advertiser's service providing site as reaction information. The information “viewed the advertisement” may or may not be obtained depending on the mobile terminal used on the customer side. Therefore, in order to calculate the number of mobile terminals that “viewed an advertisement”, for example, when a customer saw an advertisement, a specific button on the screen of the mobile terminal was clicked, and the information was sent to the advertisement providing apparatus side. To do. Note that this processing is not necessary when only the mobile terminal capable of acquiring information on whether or not the advertisement has been viewed is targeted.

Further, in order to acquire information on “inquiry” and “order”, the inquiry and the “order” can be obtained from the portable terminal of the customer who has viewed the advertisement provided by the present invention at the advertiser service providing site. When there is, the advertisement providing device is notified of the fact. For this purpose, for example, a display screen of a service providing site is provided with a column for clicking on whether an advertisement has been viewed and “inquired” or “ordered”, and if the advertisement is provided to a customer according to the present invention, , The service providing site notifies the advertisement providing device 1
To be notified.

FIG. 1 shows an example in which the statistics of the reaction information are obtained.
It is shown in FIG.

In FIG. 12, reference numeral 30 denotes the entire mobile terminal response including no response, 31 denotes the number (or ratio) of non-responding mobile terminals, and 32 denotes the number of mobile terminals (or
Percentage), 33 is the number of mobile terminals (or percentage) for which an inquiry was made, 34 is the number of mobile terminals ordered or ordered (or percentage)
Is shown. By obtaining such statistical information, it is possible to measure the effect of the advertisement.

Now, in order to efficiently return a response, it is necessary to frequently change the content of the transmitted advertisement or to change the transmission partner. In order to perform this processing, the above-described reaction information on the mobile terminal side can be used. With reference to the flowchart of FIG. 13, the response content statistical processing and transmission content change processing will be described below.

When the advertisement providing apparatus 1 receives a response (presence or absence of a response, interest, etc.) to the contents of the advertisement from the portable terminal (step 51), it determines from which age group the response is most.
Performs statistical processing based on information that the advertiser wants to know, such as whether it is a woman or a man, what is the occupation, the time zone when the response was returned, etc. (Step 5
2). In some cases, statistics may be obtained with a large amount of data, such as comparing with past advertisements or comparing the frequency of reaction with similar advertisements.

Next, the editing result is transferred to the terminal of the advertiser (step 54), and the advertiser improves the contents of the advertisement,
Processing such as taking long-term statistics is performed (step 55). As a result, the advertiser determines whether to replace the advertising content (step 56).

After step 52, the advertisement providing apparatus determines whether or not to change the content of the advertisement based on the editing result (step 53). When the content is changed, the replacement content from the advertiser side, Alternatively, the content is changed to another content originally held (step 57). And
It is determined whether to change the transmission destination (step 58),
When it is determined that the transmission destination is to be changed, the transmission partner is changed (step 59). For example, the advertisement information is not sent to a customer who does not respond even though the transfer condition and the transmission condition are satisfied, and a transmission destination not selected in the above-mentioned candidate list is newly selected as a transmission destination, and the advertisement information is selected. To be sent. This makes it possible to provide an advertisement efficiently.

The present invention is not limited to the above embodiments, but can be variously modified and applied within the scope of the claims.

[0072]

According to the present invention, a customer and an advertisement content to be a transmission candidate are selected according to a condition peculiar to the customer, and further, the customer and the advertisement content to be actually transmitted under a condition that changes in real time, such as the location of the customer. Is determined, the convenience of the customer is improved, and the advertisement can be effectively provided. Further, since the number of transmissions and the like can be determined according to the cost of providing the advertisement, it is possible to transmit the advertisement effectively within a predetermined cost range. Further, since the reaction of the customer can be reflected in the advertisement content and the selection of the customer to which the advertisement is to be transmitted, more efficient and effective advertisement can be provided. Therefore, it can be expected that the number of responses to the advertisement transmission is maximized while minimizing the cost related to the advertisement transmission.

[0073]

[Brief description of the drawings]

FIG. 1 is a configuration diagram of an advertisement providing system according to an embodiment of the present invention.

FIG. 2 is a configuration diagram of an advertisement providing apparatus according to an embodiment of the present invention.

FIG. 3 is an example of a customer information table stored in a customer information management database 11;

FIG. 4 is an example of an advertisement information table stored in an advertisement information management database 12;

FIG. 5 is a flowchart of a change process of a customer information table.

FIG. 6 is a flowchart illustrating an operation outline of the advertisement providing apparatus according to the embodiment of the present invention.

FIGS. 7A and 7B are diagrams illustrating configuration examples (1) and (2) of the advertisement information holding unit 14. FIGS.

FIG. 8 is a flowchart of a process for determining the number of persons to be transferred after receiving advertisement information.

FIG. 9 is a flowchart illustrating a process when writing advertisement information in the advertisement information holding unit;

FIG. 10 is a flowchart showing processing when transmitting an advertisement from the advertisement information holding unit 14 to each mobile terminal via the filter 15;

FIG. 11 is a diagram showing another configuration for transmitting advertisement content to a mobile terminal.

FIG. 12 is a diagram illustrating an example of a response of the portable terminal that has received the advertisement.

FIG. 13 is a flowchart showing a response content statistical process and a transmission content change process.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement providing apparatus 2 Location information management center 3 Gateway server 4, 7 Network 6 Advertiser side terminal 51-53, 56-58 Base station 54, 55 Aggregation station 11 Customer information management database 12-1 Advertising information management database 12-2 Advertising content database 13, 15 Filter 14 Advertising information holding unit 16 Input unit 17 Output unit 21 Fixed information 22 Real-time information

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 330 G06F 17/60 506 506 H04B 7/26 109M H04Q 7/34 106A H04Q 7/04 D ( 72) Inventor Masato Onami 221-1 Yamashita-cho, Naka-ku, Yokohama-shi, F-term in NTT Software Corporation (reference) 5B075 KK07 KK13 KK33 KK37 ND03 ND20 ND23 PQ02 PR08 UU40 5K067 AA21 DD51 EE02 JJ52 JJ56

Claims (9)

[Claims] 1. An advertisement providing apparatus for providing an advertisement content to a customer's mobile terminal registered in advance via a network, wherein an information item relating to the customer is input, and the input information item is changed according to the status of the customer. Customer variable condition items that fluctuate
A customer information management unit that stores customer fixed condition items, which are not included in the customer variable condition items, in a form that can be distinguished from each other, and a plurality of conditions for an advertisement providing destination; Advertisement information that stores an advertisement providing condition item in association with advertising content in a form in which the advertisement variable condition item related to the customer variable condition item and the advertisement fixed condition item related to the customer fixed condition item can be distinguished from each other. A management unit, an advertisement information holding unit that specifies a candidate customer to be provided from the advertisement fixed condition item and the customer fixed condition item, stores the specified customer in association with the advertisement information, and stores the customer variable condition. Means for inputting and updating, and when both the advertisement fluctuation condition and the customer fluctuation condition corresponding to the advertisement information for each customer stored in the advertisement information holding unit are satisfied. Means for transmitting the advertisement information to a portable terminal corresponding to the customer. 2. The position information of the portable terminal of each customer is acquired, and the acquired position information is converted into a predetermined regional information format. 2. The advertisement providing apparatus according to claim 1, further comprising means for storing the advertisement in the advertisement. 3. The customer variation condition includes at least one of an advertisement reception time zone set by a customer and work status information of a customer selected and designated from types of work status prepared in advance. The advertisement providing device according to claim 1 or 2, wherein 4. The advertisement providing condition includes an advertisement common condition item that does not correspond to a customer variable condition item or a customer fixed condition item, and when the advertisement common condition item is satisfied,
4. A method according to claim 1, further comprising: specifying a candidate customer to be provided based on the advertisement fixed condition item and the customer fixed condition item; storing the specified customer in association with the advertisement information in the advertisement information holding unit. 4. The advertisement providing apparatus according to any one of 3. 5. The advertisement providing apparatus according to claim 4, wherein the advertisement common condition includes any one of conditions relating to a day of the week, weather, and temperature when an advertisement is provided. 6. A means for determining the total number of transmissions of advertisement information that meets conditions relating to the advertisement cost, wherein the advertisement provision condition includes a condition relating to the advertisement cost; The advertisement providing apparatus according to any one of claims 1 to 5, wherein the advertisement content is provided to a portable terminal satisfying a customer fixed condition and a customer variable condition. 7. When limiting the mobile terminal to which the advertisement is provided until the total number of transmissions is reached, priority is given to the mobile terminal to which the advertisement is provided according to the degree of conformity of the advertisement providing condition, the customer fixed condition, and the customer variable condition. 7. The advertisement providing apparatus according to claim 6, wherein ranking is performed, and the mobile terminal to which the advertisement is provided is limited according to the priority order. 8. A means for receiving response information from the mobile terminal that provided the advertisement information, editing the received response information from each of the received mobile terminals as an advertisement effect, and transmitting the advertisement effect to the advertiser's device. And outputting the data.
An advertisement providing device according to the section. 9. The system according to claim 1, further comprising means for enabling information stored in said customer information management unit and said advertisement information management unit to be rewritten at any time from outside of said advertisement providing apparatus. The advertisement providing device according to any one of the preceding claims.