JP2002101457A - Information communication system utilizing mobile communication terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information communication system that coordinates a mobile phone and a digital television receiver so as to adopt the configuration where the digital television receiver with a large screen size supplements the mobile phone whose display screen size has a limit thereby solving a problem of the display screen size. SOLUTION: The information communication system consists of the mobile phone 1 that receives various information via a radio communication channel and can display the information on a display section 11 and of the digital television receiver 2, the mobile phone 1 is provided with a neighboring communication means such a Bluetooth and an infrared ray communication (IR) or the like that can transmit received information to the digital television receiver 2, and the digital television receiver 2 is provided with a neighboring communication means such a Bluetooth and an infrared ray communication (IR) or the like that can receive transmission information from the mobile phone 1.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information communication system using a mobile communication terminal, and more particularly, to a communication between a mobile telephone as a mobile communication terminal and a digital television as a display device. A mobile communication terminal that expands the possibility of using a mobile phone as a communication terminal by using a configuration in which a mobile phone having a limited display screen size is complemented by a digital TV having a large screen size is used. The present invention relates to an information communication system.

[0002]

2. Description of the Related Art In recent years, a mobile phone as a mobile communication terminal has been provided with various services such as a mail service, an Internet connection service, and a text information service, in addition to a simple call function. Coupled with such enhancement of services, the penetration rate is also expanding rapidly.

For this reason, various new business developments using mobile phones have begun to be proposed.

[0004]

However, the mobile phone has a problem that the display screen size is limited due to its function, so that even if a large amount of data is received, not all of the data can be displayed on the screen. Have.
Therefore, even when a communication system using a mobile phone is built, the mobile phone is incorporated into the system as one of communication means for transmitting and receiving data, and the received data is stored in another electronic device (for example, a personal computer or the like). )
In most cases, it is processed by.

The present invention has been made to solve such a problem, and an object of the present invention is to link a mobile phone with a digital television so that a mobile phone having a limited display screen can be used. An information communication system using a mobile communication terminal that solves the problem of the display screen size and expands the possibility of using a mobile phone as a communication terminal by providing a configuration that complements a large digital TV is provided. It is in.

[0006]

To solve the above problems, an information communication system using a mobile communication terminal according to the present invention is a mobile communication system capable of receiving various information via a wireless communication line and displaying the information on a display unit. The mobile communication terminal comprises a communication terminal and a display device, and the mobile communication terminal is provided with proximity communication means capable of transmitting received information to the display device, and the display device is capable of receiving transmission information from the mobile communication terminal. A short distance communication means is provided. In addition, a mobile phone is used as a mobile communication terminal, and a digital television is used as a display device.

According to the present invention having such features,
The information received by the mobile phone is transferred to the digital TV via the nearby communication means and displayed on the screen of the digital TV, so that the text information, image information, video information, audio information, program code, etc. Can also be displayed and executed.

An information communication system using a mobile communication terminal according to the present invention is provided such that an information management server for collecting and managing various advertisement information and a mobile communication terminal can be connected via a communication network. The information management server transmits the managed advertisement information to the mobile communication terminal via the communication network at an arbitrary timing. Further, the mobile communication terminal is characterized in that the advertisement information transmitted from the information management server is transferred to and displayed on the display device via each nearby communication means.

According to the present invention having such features,
Even when the amount of information transmitted from the information management server to the mobile phone as a mobile communication terminal is large (character information, image information, video information, audio information, program code, etc.), the mobile phone that has received the The received information can be transferred to a digital television for display and execution.

[0010] According to the information communication system using the mobile communication terminal of the present invention, the mobile communication terminal performs an operation in accordance with the displayed contents, so that the mobile communication terminal orders the information management server. It is characterized in that information can be transmitted.

According to the present invention having such features,
The user of the mobile communication terminal performs a button operation on the mobile phone as the mobile communication terminal while watching the advertisement information displayed on the digital television as the display device, and the mobile phone transmits the information to the information management server. The order processing can be automatically performed. That is, since the mobile phone can be used as if it were a remote control of a television, order processing becomes extremely easy.

Further, according to the information communication system using the mobile communication terminal of the present invention, the information management server includes: a customer database storing information of a customer who owns the mobile communication terminal; The system has a family information database storing information and an advertisement information database storing advertisement information, and the customer database stores an access history of advertisement information from a mobile communication terminal owned by the customer. It is characterized by.

According to the present invention having such features,
The advertisement client can evaluate the effectiveness of the advertisement by referring to the access history to the advertisement information, and can use it as a reference material for the subsequent sales strategy.

According to the information communication system using the mobile communication terminal of the present invention, the advertisement information database includes selection information for selecting a customer to whom the advertisement is to be distributed, and the information management server has Based on the selection information and the customer information stored in the customer database, the corresponding advertisement information is transmitted to the mobile communication terminal owned by the selected customer.

According to the present invention having such features,
As the selection information of the customer to whom the advertisement is to be distributed, for example, in the case of an advertisement for jewelry, selection information such as a woman over 20 years old is included in the advertisement information. Customers can be extracted from the customer database, and the jewelry advertisement information can be transmitted only to the mobile communication terminals owned by the extracted customers. That is, the destination of the advertisement information can be narrowed down to some extent by the advertisement client, so that efficient advertising activities can be performed.

Further, according to the information communication system using the mobile communication terminal of the present invention, the terminal device installed in each store is provided so as to be connectable to the information management server via the communication network. The device is provided with proximity communication means capable of receiving information transmitted from the proximity communication means of the mobile communication terminal, and the identification information from the mobile communication terminal received by the proximity communication means is transmitted to the terminal device and the communication network. The information management server records the visit history or purchase history of the customer database based on the transmitted identification information.

According to the present invention having such features,
If the advertisement information is, for example, a bargain sale at a store or the like, and the customer who has accessed the advertisement information subsequently visits the store, the near-term communication means of the terminal device installed in the store and the customer who visits the store possess The transmission and reception of the identification information are performed with the nearby communication means of the mobile phone (mobile communication terminal). Thus, the terminal device on the store side transmits the identification information to the information management server, and the information management server additionally records the visit of the customer to the corresponding customer database. Also, if the customer purchases a product,
Since the payment processing is performed by the terminal device, the information is transmitted to the information management server, and the information management server additionally records the purchase content of the customer as a purchase history in the corresponding customer database. This allows
On the store side, the customer's visit history and purchase history can be found by referring to the customer database of the information management server without checking whether the customer who came to the store is the customer who saw the advertisement information. The effect can be verified.

[0018]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a schematic configuration diagram showing an embodiment (Embodiment 1) of the smallest concept of an information communication system using a mobile communication terminal of the present invention.

[Embodiment 1] An information communication system according to Embodiment 1 is a mobile communication system capable of receiving various information via a mobile telephone network (here, including a PHS telephone network) N1 and displaying the information on a display unit 11. A mobile phone that is a terminal (here, PH
S and the digital television 2 as a display device are, for example, Bluetooth (Bluetooth).
h) and a bidirectional connection by proximity communication means such as infrared communication (IR). The mobile phone 1 is connected to the mobile phone network N1 via an arbitrary wireless base station 91 and a base station controller 92.

FIG. 2 shows a configuration of the portable telephone 1 for constructing such an information communication system, and FIG. 3 shows a configuration of the digital television 2.

In FIG. 2, the portable telephone 1 of the present embodiment is shown.
Is a display unit 11 for displaying various information, an operation unit 12 having various keys, a transmission unit 13, a reception unit 14, and an antenna 15a.
, A storage unit 16 for storing received data (various information), codes, and the like, and a control unit 17 for controlling these units. It is. In the first embodiment, in addition to such a function, a configuration is provided in which a nearby communication unit 18 for transmitting and receiving information to and from the digital television 2 is added. The proximity communication unit 18 also controls the control unit 17.
Is controlled by

In FIG. 3, the digital television 2 according to the first embodiment includes a display section 21, an audio output section 22, and a control section 23 for controlling these sections. It is a function provided from.
In the first embodiment, in addition to such functions, the proximity communication unit 24 for transmitting and receiving information to and from the mobile phone 1,
A storage unit 25 for storing various data and codes received from the mobile phone 1 and a magnetic card reading unit 26 for reading a card such as a credit card or a debit card and making a payment are added. . The control unit 23 also controls the proximity communication unit 24, the storage unit 25, and the magnetic card reading unit 26. However, the magnetic card reading unit 26 is a functional unit necessary when a system with a broader concept described later is constructed.

The proximity communication unit 18 mounted on the mobile phone 1 and the proximity communication unit 24 mounted on the digital television 2
In the first embodiment, Bluetooth and infrared communication (IR) can be used as described above.

FIG. 4 is an external view of the mobile phone 1.

The mobile phone 1 is provided with a display section 11 at an upper portion thereof and an operation section 12 at a lower portion thereof. The operation unit 12 includes numeric keys 1 to 9, *, ♯,
In addition to function keys such as confirmation, cancellation, HOOK, HOLD, exclusive mode (mail, Web connection), up / down / left / right cursor keys, a key for “TV linkage” for linking the mobile phone 1 and the digital television 2 (Hereinafter referred to as an interlocking key) 12a. By pressing the interlock key 12a, the information stored in the storage unit 16 of the mobile phone 1 is transmitted to the digital television 2 via the nearby communication unit 18.
After that, the digital TV 2 can be operated by a key operation on the mobile phone 1 (digital TV operation mode).

In the digital television operation mode, the cursor key, the decision key, the cancel key, the * key, the
Used for operating the digital television 2. That is, the function of each key in the digital television operation mode is different from the function in the case of the mobile phone 1 alone, and the operation result is also reflected on the digital television 2 side.

That is, when the operation mode shifts to the digital television operation mode by pressing the interlocking key 12a, the information stored in the storage unit 16 of the mobile phone 1 is transmitted to the digital television 2 via the proximity communication unit 18. You. The digital television 2 receives the transmission signals (various data and codes) by the near-field communication unit 24 and further receives an operation instruction command from the mobile phone 1.

On the digital television 2 side, such information is temporarily stored in the storage unit 25, and when the information is character information or still image information, the character or still image is displayed on the display unit 21, and the moving image information is displayed. In the case of, the image is reproduced and the moving image is displayed on the display unit 21.
2 to output the reproduced sound. If it is a program code, the program is executed. This allows
The user can see the information stored in the mobile phone 1 in a more detailed form.

Next, an embodiment in which the information communication system including the mobile phone 1 and the digital television 2 having the above configuration is constructed as a system of a wider concept connected to the information management server 3 via the Internet (embodiment) 2) will be described.

[Second Embodiment] FIG. 5 is a schematic configuration diagram of an information communication system according to a second embodiment.

This information communication system is a further extension of the system shown in FIG.
It is configured to be connected to an information management server 3 that collects and manages various types of advertisement information via a mobile phone network N1 and a communication network N2 such as the Internet. Further, the information management server 3 includes an advertisement request terminal 4 for making an advertisement request,
And a store terminal 5 installed in the store that has made the advertisement request is a communication network (hereinafter referred to as the Internet) N2.
Connected through.

The information management server 3 includes a customer database 31 for managing information of a registered customer, a family information database 32 for managing family information of the customer, and an advertisement for managing advertisement information input from the advertisement request terminal 4 or the like. An information database 33 is provided.

FIG. 6 shows an example of the configuration of the customer database 31.

The customer database 31 includes a customer ID, a customer name, an address, a telephone number (here, the telephone number of the mobile phone 1), age, gender, educational background, annual income, married / unmarried, family composition, occupation, hobby, interest, Each item includes a visit history, a purchase history, an advertisement access history, and so on. The visit history is updated or added when an actual visit is made to the store, and the purchase history is access information or a terminal device (POS terminal) at the store when a purchase occurs at an actual store or a store on the Internet. The advertisement access history is updated or additionally recorded according to the information obtained by the user, and the advertisement access history is updated or additionally recorded when information related to the advertisement is accessed on the network.

FIG. 7 shows an example of the configuration of the family information database 32.

The family information database 32 stores a customer ID,
It consists of items such as family ID, relationship, name, gender, living / separating, married / unmarried, and so on.

FIG. 8 shows an example of the configuration of the advertisement information database 33.

The advertisement information database 33 is roughly divided into items of advertisement contents, advertisement conditions, attached information, transmission method timing, and advertisement access history. Also,
Ad content items are summarized, advertiser (client),
Advertisement items consist of detailed items of gender, area, educational background, annual income, married / unmarried, family composition / living, hobbies, interests, and attached information items are text data. , Image data, moving image data, and program code. In addition, the transmission method timing can be selected directly from e-mail, attached to e-mail magazine or attached to news, and customer's mobile phone number is updated or additionally recorded for advertisement access history . Advertisers can send (distribute) ads by setting the advertising conditions arbitrarily.
The target can be narrowed down.

That is, when transmitting the advertisement information from the information management server 3, the advertisement requester
Then, after searching the family information database 32 and referring to these contents, the advertisement conditions, gender, region, and the like are designated so that the advertisement information is transmitted to the customers who are likely to purchase. Unspecified items are represented as ANY.
For example, when designating advertisement conditions, the advertisement requester narrows down the conditions based on hobbies, interests, purchase histories, advertisement access histories, regions, ages, genders, and the like in the customer database 31. Also, the family birthday, marriage,
Narrow down conditions based on age (60th birthday, etc.), employment, retirement and other events.

In the example shown in FIG. 8, since the advertisement content is “summer sale half price sale”, the advertisement conditions are “sex: female”, “region: Osaka, Nara”, “family composition: female family”, “hobby” "Shopping, travel" is specified.

As the extraction conditions, when all the corresponding items match, when the number of specified items matches or more, when the sum of the weights of the matching items for each item exceeds the specified value, Can be selected by the advertisement requester.

The information management server 3 transmits, to the customer selected in this way, the items of the advertisement content of the large classification for the telephone number of the mobile phone in the customer database 31. The attached detailed information includes characters, images, moving images, audio, program codes, and the like, and is transmitted together with the advertisement information.

As the transmission method, one or a plurality of methods, such as a single electronic mail, attachment to a mail magazine, and attachment to news, are designated. The transmission timing can be selected in the case of e-mail immediately, in the case of e-mail magazine when the content is updated, in the case of news, on a regular basis, and so on.
In addition to the method of attaching to information of an information providing service such as an e-mail magazine and news, it is also possible to attach to information of an information search service on a network provided to a customer as a mobile phone service.

When a customer requests additional information or accesses a related link destination for the transmitted advertisement information, the information management server 2 determines that the user has a response to the advertisement and is interested in the advertisement information. The mobile phone number of the accessed customer or the customer ID retrieved from the customer database 31 is added to the column of the advertisement access history 33 and stored and managed.

Next, regarding the transmission processing and the order processing operation of the advertisement information using the information communication system of the second embodiment, (1) when the advertisement information is transmitted (transmitted),
(2) When the advertisement information is received by the mobile communication terminal,
(3) When the advertisement information is also received on the digital television via the mobile communication terminal, (4) When the order processing is performed from the mobile phone to the information management server. explain.

(1) In the case of transmitting (transmitting) the advertisement information First, in the case of transmitting (transmitting) the advertisement information, FIG.
This will be described with reference to the flowchart shown in FIG.

As described above, the advertisement information database 3
3 shows the advertisement information requested by the advertisement client, the advertisement conditions set by the advertisement client arbitrarily (in the example shown in FIG. 8,
"Gender: female", "Region: Osaka, Nara", "Family composition: female family", "hobby" shopping, travel ") and transmission method (for example, transmission attached to e-mail magazine) Have been. Information management server 3
Then, based on the information on the transmission method stored in the advertisement information database 33, it is determined whether or not it is time to transmit the stored advertisement information (step S1).

In the case where the arbitrary advertisement information is the transmission timing (for example, when the content is set to “transmission attached to e-mail magazine”, the content of the e-mail magazine is updated) Next, based on the advertisement condition of the advertisement information at the transmission timing, customer information matching the advertisement condition is extracted from the customer database 31 (step S2). That is, in the example shown in FIG. 8, information of a customer who lives in Osaka or Nara and has a hobby of shopping or traveling (specifically, a telephone number of a mobile phone) is extracted from the customer database 31. .

Then, based on the extracted customer information, the advertisement information is transmitted to the mobile phone 1 of the customer, for example, attached to a mail magazine (step S3). This information includes characters, images, moving images, audio, program codes, and the like.

(2) Case where Advertising Information is Received by Mobile Communication Terminal Next, a case where advertisement information is received by the mobile phone 1 as a mobile communication terminal will be described with reference to a flowchart shown in FIG.

When the power of the mobile phone 1 is on, the mobile phone 1 is always in a reception waiting state. Therefore, when a mail is transmitted from the information management server 3 in this state, the mobile phone 1 immediately receives the mail (step S11). Then, it is determined whether or not the advertisement information is attached to the received mail (that is, whether or not the mail has a code indicating the advertisement information) (step S12). As a result, if the mail is not the mail to which the advertisement information is attached, it is handled in the same manner as a normal mail (step S16).

On the other hand, if it is determined that the advertisement information is attached (if Yes is determined in step S12), the advertisement information (detailed character information, images, moving images, program codes, etc.) attached to the mail is sent. ) Is stored (saved) in the storage unit 16 (step S13). After that, the simple content (digest information) of the received advertisement content is displayed on the display unit 11 (step S14).

FIG. 11 shows an example of the digest information displayed on the display unit 11 of the mobile phone 1. In the mobile phone 1, the display size of the display unit 11 is also limited by its shape and size. Therefore, not all of the contents stored in the storage unit 16 are displayed on the display unit 11, but a part of the contents is displayed. Here, a store name, a trade name, a trademark, and the like indicating the origin of the sent advertisement, its title (product name, etc.), a comment, and the like are displayed. That is, in this example, only the summer sale of the XY department store, the new car release of ABC Automobile, and the contents of the comment are displayed.

The customer can know the contents of the advertisement by looking at the digest information displayed on the display section 11.

When the customer wants to obtain information related to the displayed advertisement information, the customer can transmit the request to the information management server 3 (step S15). In this case, the information management server 3 uses the request as the access history of the customer,
1 and the column of the advertisement access history of the advertisement information database 33 is updated or additionally recorded.

(3) Reception of Advertising Information on Digital Television via Mobile Communication Terminal Next, the case of receiving advertisement information on the digital television 2 via the mobile phone 1 as a mobile communication terminal will be described. This will be described with reference to the flowchart shown in FIG.

The mobile phone 1 that has received the advertisement information transmitted from the information management server 3 stores the advertisement information in the storage unit 16 and easily displays the advertisement information on the display unit 11 as described with reference to the flowchart shown in FIG. The advertisement information (digest information) is displayed (step S21).
FIG. 13A shows an example of the digest information displayed on the display unit 11, and this digest information is the same as the digest information shown in FIG. 11 (however, comments are omitted).

The customer can know the contents of the advertisement by looking at the digest information displayed on the display section 11. In order to see more detailed information, the customer may add, for example, “@
1 "is input and information is selected. Control unit 17
Determines the storage location of the attached information based on the key input (step S22). As a result, when the detailed attached information is not stored in the storage unit 16 (when determined to be No in step S22), the mobile phone 1 requests the information management server 3 for additional information. Is received from the information management server 3 in response to the request, the additional information is stored in the storage unit 16 (step S
23) The operation proceeds to step S24. At this time, the information management server 3 updates or additionally records the column of the advertisement access history of the customer database 31 and the advertisement information database 33 with the request as the customer access history.

On the other hand, in step S22, when the detailed attached information is already stored in the storage section 16 (when it is determined Yes in step S22), the operation proceeds directly to step S24.

In step S24, control unit 17 determines whether or not the information stored in storage unit 16 can be reproduced by mobile phone 1. When the information can be reproduced (when it is determined as Yes in step S24), the information stored in the storage unit 16 is reproduced and displayed on the display unit 11 (step S25).

On the other hand, when reproduction is impossible (step S24)
Is determined to be No), the nearby communication unit 18 of the nearby digital television 2 is
4 and the mobile phone 1 transmits detailed information to the digital television 2 (step S26). in this case,
As a method of transmitting detailed information from the mobile phone 1 to the digital television 2, the detailed information is transmitted by pressing an interlock key 12a provided on the operation unit 12 of the mobile phone 1. However, when the mobile phone 1 and the digital television 2 are set to be automatically connected, the connection is automatically established without waiting for the user to operate the interlock key 12a. Is also good.

When the connection is made, the detailed information stored in the storage section 16 of the mobile phone 1 is stored in the respective proximity communication sections 18 and
The data is transmitted to the digital television 2 via the digital television 2 and stored in the storage unit 25 of the digital television 2. Further, the detailed information stored in the storage unit 25 is displayed on the display unit 21, output from the audio output unit 22, or executed by the control unit 23. That is, if the detailed information is characters or images, it is displayed on the display unit 21; if it is audio, it is transmitted from the audio output unit 22;
1 and is executed by the control unit 23 if it is a program code. The character information can be confirmed on both the display unit 11 of the mobile phone 1 and the display unit 21 of the digital television 2.

FIG. 13 (b) or (c) shows a case where key operations of “♯”, “1”, “fix”, or “♯”, “2”, “fix” displayed on the display unit 11 of the mobile phone 1 are performed. If
An example of detailed information displayed on the display unit 21 of the digital television 2 is shown. In this display example, when a key operation of “♯”, “1”, and “confirm” is performed, a specific selection screen of the products A and B is displayed as shown in FIG. When the key operation of “♯”, “1”, “1”, and “confirm” displayed on the screen is performed, detailed information such as a photograph that shows the color and shape of the product A is displayed on the digital television 2 (not shown). Is displayed on the display unit 21. In addition, when the key operation of “「 ”,“ 2 ”, and“ OK ”is performed, detailed information such as a photograph that shows the color and shape of the new car is displayed on the display unit 21 of the digital television 2.

Here, the contents that can be confirmed on both the display unit 11 of the mobile phone 1 and the display unit 21 of the digital television 2 are summarized as shown in FIG. That is, the character information is partially displayed on the mobile phone 1, and a large amount of character information can be displayed on the digital television 2. Further, the image information is partially displayed on the mobile phone 1, and the digital TV 2 displays the image information on a large screen. For video information + audio,
The mobile phone 1 cannot reproduce or is restricted,
The digital television 2 reproduces a moving image on a large screen. Further, the program code is executed by the mobile phone 1 with limited resources, but the digital television 2 does not have such a limitation and uses a larger amount of resources to execute at higher speed. Be executed.

When the mobile phone 1 and the digital television 2 are linked, various operations can be performed from the mobile phone 1 (step S27). In other words, various keys of the mobile phone 1 are operated to select, execute, and respond to items, thereby realizing an interactive operation environment.

The information stored in the storage unit 16 of the mobile phone 1 is linked to other information.
If the information does not exist inside, the extraction of the related information (hyperlink information) is confirmed on the digital television 2 or the mobile phone 1, and an instruction command for extracting the related information from the mobile phone 1 is transmitted to the information management server 3. Send to The information management server 3 transmits the instructed related information to the customer's mobile phone 1 based on the instruction command. The customer transmits the received related information to the mobile phone 1
Is displayed on the display unit 11 of the digital television 2 which has transmitted to the digital television 2 via the nearby communication unit 18 and received the relevant information via the nearby communication unit 24, You can check.

At this time, since it is known that the customer is interested in the information, each advertisement access history of the customer database 31 and the advertisement information database 33 is used for transmission (distribution) of the next and subsequent advertisement information. Column, add and update this information.

As described above, the information management server 3 manages this information as response information from the customer to the transmitted advertisement for each customer, and organizes the information as the customer's preferences and requests. In addition, since the advertisement requester is a specific response of the customer to the advertisement, information such as the customer's preference is provided based on the organized information. Further, it is used as calculation data of the advertisement fee charged to the advertisement client.

(4) Case where Order Processing is Performed from Mobile Phone to Information Management Server Next, a case where order processing is performed from the mobile phone 1 to the information management server 3 will be described with reference to the flowchart of the order processing shown in FIG. It will be described with reference to FIG.

The customer operates the operation unit 12 of the mobile phone 1 (FIG. 4).
The key can be used to perform order processing.

That is, the customer transmits the advertisement information received by the mobile phone 1 to the digital television 2 by pressing the interlock key 12 a of the mobile phone 1, and displays the detailed information on the display unit 21 of the digital television 2. Then, the contents are confirmed (step S31).

Next, the customer selects a target product with the mobile phone 1 (step S32). This is a mobile phone 1
This is executed by inputting a number with the numeric keys or selecting with the cursor keys, and making a decision with the enter key. Further, if necessary, information such as the quantity, the designated date, the designated time, and the reservation is also input.

When the order contents are determined in this way,
The customer sends the order details from the mobile phone 1 to the information management server 3 (step S33). The information management server 3 checks the stock of the product in accordance with the received order contents, transmits confirmation information such as the delivery date to the mobile phone 1 side,
Contact us to confirm your order. Further, the information management server 3 searches for customer data corresponding to the telephone number of the mobile phone 1 and, based on the searched information, checks the name of the purchaser and the address of the purchaser if delivery is necessary. Then, the name, address, and the like are transmitted to the purchaser's mobile phone 1. Further, the information management server 3 adds and updates the purchase information to the purchase history column of the customer database 31 of the searched customer.

On the other hand, the customer who has confirmed the confirmation information from the information management server 3 on the display unit 21 of the digital television 2 receives the confirmation information from the magnetic card reading unit 26 connected to the digital television 2.
A card such as a credit card or a debit card is read and payment is made (steps S34 and S35).

Next, the processing when the customer comes to the actual store will be described.

When the customer actually comes to the store, as shown in FIG. 16, ID information for specifying the customer from the mobile phone 1 is transmitted by the nearby communication unit 51 connected to the store terminal 5, for example, a POS terminal. Is read and transmitted to the information management server 3. Based on the received ID information, the information management server 3 adds and updates the visit history information to the visit history column of the customer database 31 of the corresponding customer.

Further, when the actual purchase is performed, the purchase processing performed at the POS terminal 5 is transmitted to the information management server 3 so that the information management server 3
Based on the received purchase processing information, the purchase history information is added and updated in the purchase history column of the customer database 31 of the corresponding customer.

As described above, in the information management server 3, the advertisement information transmitted to each customer indicates that the customer actually accessed the related information, that the customer actually came to the store, It is possible to know, for example, that a customer has purchased a product by visiting the store. For this reason, it is possible to grasp the purchase trend and intention of the customer, which could not be grasped unless the user actually purchases. In addition, it is possible to determine the charge for the advertisement from the degree of contribution to the actual sales.

[0080]

According to the information communication system using the mobile communication terminal of the present invention, the mobile phone as the mobile communication terminal and the digital television as the display device cooperate, and the size of the display screen is limited. By complementing the mobile phone with a digital TV having a large screen size, it is possible to eliminate the limitation of the display screen size which is a problem unique to the mobile phone. Thereby, the possibility of using the mobile phone as the communication terminal can be expanded.

Further, according to the information communication system using the mobile communication terminal of the present invention, when the amount of information transmitted from the information management server to the mobile phone as the mobile communication terminal is large (character information, image information , Moving image information, audio information, program code, etc.), the mobile phone that has received the information can transfer the received information to a digital television as a display device to display and execute the information.

Further, according to the information communication system using the mobile communication terminal of the present invention, the operation according to the display contents is performed by the mobile communication terminal, so that the mobile communication terminal places an order for the information management server. Since information transmission is enabled, the user of the mobile communication terminal performs key operations on the mobile phone as the mobile communication terminal while watching the advertisement information displayed on the digital television as the display device, The order processing can be automatically performed from the mobile phone to the information management server. That is, since the mobile phone can be used as if it were a remote control of a television, order processing becomes extremely easy.

Further, according to the information communication system using the mobile communication terminal of the present invention, the information management server stores the information of the customer who is the owner of the mobile communication terminal and the family of the customer. It has a family information database storing information and an advertisement information database storing advertisement information, and a customer database stores an access history of advertisement information from a mobile communication terminal owned by the customer. With this configuration, the advertisement client can evaluate the effectiveness of the advertisement by referring to the access history to the advertisement information, and can use it as a reference material for the subsequent sales strategy.

According to the information communication system using the mobile communication terminal of the present invention, the advertisement information database includes selection information for selecting a customer to whom the advertisement is to be distributed, and the information management server has Based on the selection information and the customer information stored in the customer database, the corresponding advertisement information is transmitted to the mobile communication terminal owned by the selected customer. That is, since the transmission destination of the advertisement information can be narrowed down to some extent by the advertisement client, efficient advertisement activities can be performed.

Further, according to the information communication system using the mobile communication terminal of the present invention, the terminal device installed in each store is provided so as to be connectable to the information management server via the communication network. Is provided with proximity communication means capable of receiving identification information transmitted from the proximity communication means of the mobile communication terminal, and transmits the received identification information from the mobile communication terminal to the information management server via the terminal device and the communication network. The information management server transmits and records the visit history or purchase history of the customer database based on the transmitted identification information.
The customer's visit history and purchase history can be understood by referring to the customer database of the information management server without having to check whether the customer who came to the store is the customer who saw the advertisement information. can do.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram showing an embodiment (Embodiment 1) of the smallest concept of an information communication system using a mobile communication terminal of the present invention.

FIG. 2 is a block diagram showing a configuration of a mobile phone as a mobile communication terminal according to the present invention.

FIG. 3 is a block diagram showing a configuration of a digital television for constructing an information communication system using the mobile communication terminal of the present invention.

FIG. 4 is an external view of a mobile phone.

FIG. 5 is a schematic configuration diagram showing a configuration of an information communication system using a mobile communication terminal according to a second embodiment of the present invention.

FIG. 6 is an explanatory diagram showing an example of the configuration of a customer database.

FIG. 7 is an explanatory diagram illustrating an example of a configuration of a family information database.

FIG. 8 is an explanatory diagram illustrating an example of a configuration of an advertisement information database.

FIG. 9 is a flowchart showing a processing operation for transmitting advertisement information.

FIG. 10 is a flowchart showing a processing operation when advertising information is received by a mobile phone as a mobile communication terminal.

FIG. 11 is an explanatory diagram illustrating an example of digest information displayed on a display unit of a mobile phone.

FIG. 12 is a flowchart showing a processing operation in a case where advertisement information is also received by a digital television via a mobile phone as a mobile communication terminal.

13A is an explanatory diagram illustrating an example of digest information displayed on a display unit, and FIG. 13B is a diagram illustrating key operations of “♯”, “1”, and “OK” displayed on a display unit of a mobile phone; FIG. 4C is an explanatory diagram showing an example of detailed information displayed on the display unit when the operation is performed. FIG.
FIG. 9 is an explanatory diagram illustrating an example of detailed information displayed on the display unit when a key operation of “2” and “confirm” is performed.

FIG. 14 is an explanatory diagram collectively showing contents that can be confirmed on both the display unit of the mobile phone and the display unit of the digital television.

FIG. 15 is a flowchart in the case where order processing is performed from the mobile phone to the information management server.

FIG. 16 is an explanatory diagram showing a configuration in which a nearby device is connected to a POS terminal as a store terminal.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Mobile telephone 2 Digital television 11 and 21 Display part 12 Operation part 12a Interlocking key 13 Transmitter 14 Receiver 15 Transmitter / receiver 16 Storage part 17 Control part 18, 24, 51 Nearby communication part 22 Audio output part 23 Control part 25 Storage part 91 Radio base station 92 Base station controller N1 Mobile phone network N2 Communication network (Internet etc.)

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04M 11/00 302 H04B 7/26 M 109M

Claims (8)

[Claims] A mobile communication terminal capable of receiving various information via a wireless communication line and displaying the information on a display unit, and a display device, wherein the mobile communication terminal transmits the received information to the display device. Information using a mobile communication terminal, wherein a nearby communication means capable of transmitting is provided, and the display device is provided with a nearby communication means capable of receiving transmission information from the mobile communication terminal. Communications system. 2. The information communication system according to claim 1, wherein the mobile communication terminal is a mobile phone, and the display device is a digital television. 3. An information management server that collects and manages various kinds of advertisement information, and the mobile communication terminal is provided so as to be connectable via a communication network, and the information management server manages the advertisement information The information communication system using the mobile communication terminal according to claim 1 or 2, wherein the information is transmitted to the mobile communication terminal via the communication network at an arbitrary timing. 4. The mobile communication terminal according to claim 3, wherein the advertisement information transmitted from the information management server is transferred to and displayed on the display device via each of the nearby communication units. Information communication system using mobile communication terminals. 5. An order information can be transmitted from the mobile communication terminal to the information management server by performing an operation in accordance with the display content of the display device with the mobile communication terminal. An information communication system using the mobile communication terminal according to claim 4. 6. The information management server stores a customer database storing information of a customer who is an owner of the mobile communication terminal, a family information database storing family information of the customer, and the advertisement information. 6. An advertisement information database, wherein the customer database stores an access history of advertisement information from a mobile communication terminal owned by the customer. Information communication system using mobile communication terminals. 7. The advertisement information database includes selection information for selecting a customer to which an advertisement is to be distributed,
The information management server transmits corresponding advertisement information to a mobile communication terminal owned by the selected customer based on the selection information and the customer information stored in the customer database. An information communication system using the mobile communication terminal according to claim 6. 8. A terminal device installed at each store is provided so as to be connectable to the information management server via the communication network, and transmitted to the terminal device from a nearby communication means of the mobile communication terminal. Nearby communication means capable of receiving the information from the mobile communication terminal received by the nearby communication means to the information management server via a terminal device and a communication network. 8. The information communication using a mobile communication terminal according to claim 4, wherein a visit history or a purchase history of the customer database is recorded based on the transmitted identification information. system.