JP2002063411A - Internet special sale supporting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system for enabling consumers to participate in deciding the price of special sale merchandise (normally specified quantity of plural). SOLUTION: This Internet special sale supporting system is provided with a means for urging special sale auction member registration, a means for publicizing a homepage regarding the special sale auction merchandise of plural special sale auction holding shops, a special sale auction member authentication means and a means for receiving special sale desired price presentation for the special sale auction merchandise from special sale auction members and the merchandise is sold to successful bidders reaching the a specified sales number from auction desired price presentation high-ranking persons after an auction period is closed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION The present invention enables consumers to participate on the Internet in setting prices for special merchandise such as supermarkets, convenience stores, mass retailers, and restaurants (hereinafter simply referred to as "stores"). In addition, the present invention relates to an Internet special sale support system that allows a store to control the sales volume of special sale products in advance.

[0002] The terms used in this specification are defined.
The Internet refers to the Internet, a LAN, a personal computer communication network, a wired or wireless network, and a network using a mobile phone.

[0003]

2. Description of the Related Art Conventionally, in general, special sales items have been determined for attracting customers to stores, and sales have been promoted by setting prices that are attractive to consumers. However, the price of the special sale product is determined unilaterally by the special sale store, and the consumer has not been involved. The effect of attracting customers by selling products for sale was weak because consumers could not grasp the taste and price orientation of the products. Auctions have also been conducted on the Internet. For example, Japanese Patent Application Laid-Open No. H11-328271 "Auction System" provides an auction system that allows remote participation in auctions of a plurality of used car auction venues from places other than the venues. A technology that allows auction participants to participate in a plurality of auction sites from home via the Internet is disclosed.

However, this auction system makes a successful bid for a specific product (usually one item) on the Internet,
Since the system is configured so that it is not necessary to go to each venue for delivery and payment of the product, there is no need to go to the successful bid site for the product.

[0005]

In the conventional auction system, the auction participant is provided with a means for obtaining the auction product without going to the store of the holding store. Did not. Furthermore, it was not possible to grasp the tastes and price orientation of the consumer products.

[0006]

SUMMARY OF THE INVENTION In order to solve the conventional problems, the present invention is a system that enables consumers to participate in price determination of a bargain product (usually a plurality of specified quantities).
As a rough guide, I decided to take part in pricing on the Internet. E-mail notification of the auction to members registered on the server including the bargain auction member is encouraged to participate in the bargain auction. By conducting a bargain auction, stores that hold bargain auctions can grasp consumer preferences and price orientation in advance, and conduct more attractive bargains by arranging bargain products that reflect consumer demands. I made it possible. Further, this is a support system in which a successful bid auction product successful bidder goes to a special sale auction holding store to receive a product, thereby facilitating attracting customers to each store.

[0007] As more specific means, means for encouraging registration of a bargain auction member, means for publishing a homepage on bargain auction products at a plurality of bargain auction sites, bargain auction member authentication means, bargain auction members from bargain auction members There is a means for receiving a suggested sale price offer for a product, and an internet sale support system for selling a product to a successful bidder who has reached a designated number of sales after auction period has expired.

[0008]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An Internet sales support system will be described with reference to the drawings. FIG. 1 is an explanatory diagram of the Internet configuration for realizing the Internet special sale support system of the present invention. The server 100 is composed of a personal computer 102 capable of exchanging information by connecting to the Internet, and the personal computer is composed of a communication control unit, a central processing unit, a storage unit, an input device, a display device, etc. similar to general devices. I have. The server 100 is connected to the Internet 5
50 is connected via a communication line 101. Also,
The server 10 allows many homepage viewers connected to the Internet 550 to view the homepage.
From 0, homepage information is disclosed.

[0009] The special sale auction holding store 200 has a personal computer device 202 and is connected to the Internet 550 via the communication line 201. Special sale auction stores are generally supermarkets, convenience stores, mass retailers, restaurants, etc.
It is not limited to this.

[0010] Any personal computer user who can connect to the Internet 550 can participate in the bargain auction. In this embodiment, auction member A 30
0, B 400, and C 500 have personal computer devices 302, 402, and 502, respectively, and are connected to the Internet 550 via communication lines 301, 401, and 501, respectively.

FIG. 2 is a block diagram showing the configuration of the server. The server 100 includes a personal computer 102, a central processing unit 104, a communication control unit 103,
It is connected to the Internet 550 via the communication line 101. Many homepage viewers connected to the Internet 550, special sale auction holding stores 20
0, etc., and the server 100 can transmit and receive information, and these can also browse homepages. The central processing unit 104 includes a storage unit including a control program file 105 for controlling a computer, a bargain auction member file 106, a bargain auction holding store file 107, and a total information file 108.

The special sale auction member file 106 stores the special sale auction member information input in FIG. When a mail address is input in FIG. 3 and a login button 605 is pushed, the log-in button 605 is used for member authentication verification. In addition, if the "Sell" button 903 is pushed after the necessary items are entered in FIG. 6 from the special sale auction holding store, the basic data for sending an e-mail notifying the holding of the special sale auction to the registered special sale auction members Used as The special sale auction holding store file 107 includes, in addition to the special sale auction exhibition information input from FIG. 6, information on the special sale auction holding store, store information and special sale product information published on the Internet homepage, and images of products to be exhibited in the special sale auction. Information and the like are stored.

The total information file 108 stores information as a bargain auction is conducted. Information received from the bargain auction member, that is, bargain price information, auction member (mail address), and the like are totaled and stored for each bargain auction product. Server 1
00, after the end of the bargain auction, for example, totals sales forecasts due to bargain sale, consumer preferences, etc., and provides information to the bargain auction host, and a total information file 108
Deletes the information stored in.

FIG. 3 shows a screen of an Internet bargain auction disclosed on a homepage. This shows an example of the exhibited product, which can be browsed from a personal computer connected to the Internet 550. Screen 60
At 0, an explanation for participating in the bargain auction is displayed. That is, 601 is a photograph image of a bargain auction product, 602 is a description of an auction method for each product, and the price of an auction initial price, a successful bid method, the quantity sold, a minimum unit of an application price, a method of determining an auction price, an application period, and the like. Is displayed.

Reference numeral 603 denotes an authentication column for members who participate in the bargain auction of the present invention. Generally, an "ID" code and a "password" are input items. In this embodiment, a mail address is input. It is supposed to.
The member authentication method is not limited to this. When the bargain auction member inputs an e-mail address from this screen and pushes a "login" button 605, the server receives the e-mail address and checks it against the mail address stored in the bargain auction member file 106 in FIG. If they match, authenticate as a bargain auction member.

Reference numeral 604 denotes a description for urging a participant who is not registered as a bargain auction member to register as a member. By pressing a “register member” button 607, a bargain auction member registration screen 700 in FIG. 4 is displayed. Clicking a “clear” button 606 deletes the mail address.

FIG. 4 is a bargain auction member registration screen. The screen 700 includes a message 701 to a person who registers as a bargain auction member, an information input column 702 for inputting items required for bargain auction member registration, and an example of the information input column 702, such as the “name” of the registrant, If your auction is a clothing store, such as, but not limited to, "email address", "nickname", "address", "phone number", and "password", your gender and clothing size In the case of a taste, a shoe store, an input field such as a shoe size may be added.

Reference numeral 703 denotes a column for displaying a membership registration agreement. It can be changed in consideration of each situation depending on the type of business (exhibited product) of the auction holding store. Reference numeral 704 denotes an explanation column when an auction member registrant accepts the registration, and a “register member” button 705 is displayed. Enter the necessary information for the bargain auction member registration, and press button 7
By pushing “05”, for example, information input by the auction member A is transmitted to the server 100 via the Internet 550. It is stored in a special sale auction member file 106 formed in a storage unit in the personal computer device 102 of the server 100 (FIG. 2). The member stored in the bargain auction member file 106 inputs a mail address from the mail address input field 603 in FIG. 3 and pushes a button “login” 605, so that the server can transmit the transmitted mail address and the bargain auction member. The member is compared with the mail address of the member stored in the file 106 to authenticate the member. If the user is authenticated as a member, the screen shown in FIG. 5 is displayed.

FIG. 5 shows a screen on which a bargain auction member presents a desired price for each product exhibited in the bargain auction. The screen 800 includes a column 801 indicating a method of presenting a desired price of a bargain auction product, a column 802 for presenting a desired price of a bargain product, and a column 8 for explaining a method of delivering a product.
03 and a column 804 for displaying the current application status. In addition, column 8 that displays the current application status
04 can be displayed on the homepage or not at the time of the special sale auction holding store registering the special sale auction product. The offer price offerer takes into account the type of auction and the current offer situation, or decides the offer price and enters the amount in the offer price field,
By pressing the “I want to apply!” Button 805, the offer of the desired price is completed. During the special sale auction period, the desired price presenter can change the presentation of the desired price and re-input by paying attention to the column 804 displaying the current application status. However, the previously entered desired price offer amount is not deleted during the auction period.

FIG. 6 shows a screen for a special sale auction holding shop. To display the screen 900, for example, a button 806 is set in the screen of FIG. 5. The button 806 is pushed, and is displayed after authentication of the store for the bargain auction is performed. As another display method of this screen, FIG.
In addition, a button for “special sale auction organizer” may be provided. The screen 900 includes a screen description, a description column 904 for a store where the bargain auction is held, and an input column 9 for inputting a product to be registered in the bargain auction, a bidding method, and the like.
01. The input field 901 is, for example, a “title” field for inputting a product name of a bargain auction or a bargain event name. In addition to the sales quantity (quantity displayed on the bargain auction product display screen (Fig. 3)), the maximum specification number, the reset sales specification number when the maximum specification number is exceeded, and the minimum specification number input field (successful bid line specification) . Selection fields for auction type and price determination method as selection fields for the type of auction. A setting field for the special sale auction period. The lowest desired price designation column (displayed as "price" in FIG. 3). An application minimum unit designation column (displayed as “application minimum unit” in FIG. 3) and a sales method selection column (“cash on delivery at a supermarket store” are displayed in a payment delivery method column of FIG. 5). ) And input fields such as a successful bid result notification method selection field. Further, a special sale auction product image can be specified. The input items are not limited to this. And an explanation column 902. In this embodiment, after the special sale auction holding store inputs the information on the sale of the special sale auction, the "sell" button 903 is pushed, so that the server 100
Creates a homepage for auction products,
It is being published on the Internet. Also,
It is designed to send e-mail to all auction members and encourage them to participate in the auction.

As an example of a method of determining the price of an auction product, for example, method A: A price is set at a desired price offered by an individual auction member. Method B: Sell at the average (B1) or the weighted average price (B2) of the desired prices applied for the special sale auction. Method C: Sell at the highest price you want. Such as can be selected at special sale auction store.

The notification method of the successful bid result is also disclosed on the homepage. Or, notify all individual members by email. Alternatively, both of them may be performed. You can choose at special sale auction stores. The sale of the bargain auction product will be sold at the store during the bargain auction period. In this case, a simple inquiry as to whether or not the user is an auction member may be made.

When the bargain auction is started, the server stores information such as desired price offer information from the bargain auction member, the mail address of the member, and the reception time in the auction total information file 108. Compare the total number of applications specified by the special sale auction store with the maximum number specified, and if the number of applied products exceeds the maximum specified number, the sale number published on the Internet homepage is set by the special sale auction store, Replace with the reset number.

After the end of the special sale auction, the server calculates the commodity price in accordance with the method designated by the special sale auction store. In the case of the method A according to the present invention, the list is arranged in descending order of the desired price offer amount, and the list is output so that it can be sold to the desired price presenter. In addition, the e-mail is displayed by displaying the individual suggested price offer amounts to the special sale auction offer price offerers. In the case of the B method, the selling price is set by a simple average (B1) or a weighted average (B2) of the bargain auction desired price offer amount. Sale to the special price auction desired price presenter is performed at this selling price. In the case of the C system, the maximum value of the desired offer price is obtained and sold at this price. In any of the above methods, the selling price is displayed to the bargain auction price offerer and an e-mail is sent. The server can calculate the expected sales amount at the special sale auction from the amount obtained by multiplying the sales price by the number of desired price presenters. In addition, it is possible to statistically predict and calculate the expected customer auction by the bargain auction from the number of applications of bargain auction members, and to calculate the sales forecast of the bargain auction site by multiplying the unit price of the customer by the expected number of customers. , Helping to support special auction stores. By publishing a plurality of special sale auction products, consumers' preferences can be estimated from the difference in the number of price offerers from special sale auction members, and products matching the consumer preferences can be arranged. Further, since the setting is made so that the e-mail for the special sale auction is transmitted to the special sale auction member, products other than the special sale item can be introduced, which can contribute to the effect of attracting customers.

[0025]

[Effect of the Invention] By holding a special sale auction, it becomes possible to grasp the consumer's preference and price orientation regarding commodities, thereby contributing to the planning of store sales strategies and merchandise sales plans. In addition, since the sales quantity and the method are changed in accordance with the number of auction participants and the number of purchase application products, the sale of bargain items can be effectively implemented. At the special sale auction site, the number of auction participants can be used to estimate the status of attracting customers, the estimated number of customers can be used to make sales forecasts through special sales, and the profit from special sales can be predicted. Special auctions are held at familiar stores, supermarkets, convenience stores, mass retailers, restaurants, etc., so that members of the special auction can receive products that participated in price setting, increasing the number of customers at specialty auction stores. . Each bargain auction site will be able to attract more customers by listing its bargain items at the auction, in addition to calling by Internet mail, and allowing consumers to participate in price determination. Each store has a “product listing, store management screen” prepared on the homepage
(Fig. 6)
Can maintain topicality. And so on.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram of an Internet configuration for realizing an Internet sales support system of the present invention.

FIG. 2 is a block diagram illustrating a configuration of a server.

FIG. 3 is a screen of an Internet bargain auction disclosed on a homepage.

FIG. 4 is a bargain auction member registration screen.

FIG. 5 is a screen in which a bargain auction member participates in a bargain auction with respect to individual products exhibited in a bargain auction.

FIG. 6 is a screen for a special sale auction holding store to register an auction product.

[Explanation of symbols]

100 ... Server 106 ... Special sale auction member file 107 ... Special sale auction holding store file 200 ... Special sale auction holding store 300,400,500 ... Special sale auction member (member) 550 ... Internet 601 ... Special sale auction exhibition product photograph image 602 ... Auction by product Method explanation column 603: bargain auction member authentication column 702: member registration column 800 ... bargain auction application screen 802: bargain auction desired price submission input column 804: bargain auction desired price submission status display column

Claims (8)

[Claims] 1. An Internet special sales support system in which a supermarket, a convenience store, a mass merchandise store, a restaurant (hereinafter simply referred to as a store), etc. determines the price of a product sold at a store, and allows a consumer to participate in price determination on the Internet. , Means for encouraging a special auction member registration, means for publishing homepages about special auction products at a plurality of special sale auction holding stores, special sale auction member authentication means, and receiving a special offer auction price offer from a special sale auction member Means and an Internet bargain sales support system for selling the product to the highest bidder who has reached the designated sales number among the top bidders who have offered the desired auction price after the auction period has closed. [Claim 2] Delivery of the successful bid auction product
2. The Internet special sales support system according to claim 1, wherein the system is performed at a store of a special sale auction. 3. The Internet bargain sales support system according to claim 1, wherein the server publishes the bargain auction at a store on a bargain auction at each bargain auction site and notifies the bargain auction member of the bargain auction by e-mail. . [Claim 4] If the number of special sale auction participants exceeds the maximum number specified in the special sale auction holding store, the sales volume of the special sale product is increased, and if the minimum specified number is not reached, 2. The Internet special sale support system according to claim 1, wherein the special sale auction can be unsuccessful. [Claim 5] If the number of successful bid items in the special sale auction is larger than the maximum number specified in the special sale auction holding store, the sales volume of the special sale product is increased, and the minimum specified number is not reached. 2. The Internet special sale support system according to claim 1, wherein the special sale auction can be made unsuccessful in such a case. [6] The special sale auction holding store may determine the price of the special sale auction based on a desired sale price from a special sale auction member, a simple or a weighted average value of the applied special sale price, or 2. The Internet special sale support system according to claim 1, wherein the user can select any one of a desired price and a highest price. 7. The server may post the homepage of each bargain auction site and display a means for displaying the status of the auction and a unit for receiving a request for a bargain sale price from a bargain auction member on the same screen. The internet sales support system according to claim 1, wherein 8. The Internet special sale support system according to claim 1, wherein the server notifies a result of the successful bid of the special sale auction to a participant of the special sale auction member by e-mail.