JP2001256387A - System and method for reservation sale - Google Patents

Abstract

PROBLEM TO BE SOLVED: To actualize service which is attractive to a customer who is buying an article and makes a return of high use value. SOLUTION: A server system 10 sells the article at a reservation sale site 10b by reservation through a network. The server system 10 registers an application for reservation purchase from a contractor 140 in a reserving-customer database 10c when the application is made. After the reservation sale is completed, the selling source 120 performs general sale. The server system 10 obtains the sale quantity (or sale amount) when a specific set period ends from the selling source 120. When the sale quantity in the period reaches a target, a sale management part 10d calculates return points according to the sale quantity and gives them to the reservation-purchaser registered in the reserving-customer database 10c.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a reservation sales system and a reservation sales method for performing reservation sales of goods through a network such as the Internet.

[0002]

2. Description of the Related Art In recent years, with the widespread use of the Internet in general, the use of electronic commerce (EC) via the Internet has been increasing. In EC, sales are established by introducing products and services through an EC site (virtual shop) and receiving orders from customers via the Internet. Some EC sites provide a service in which predetermined points are given when a product is purchased so that more customers can purchase the product, and the points are applied to the next purchase of the product and discounted.

[0003]

As described above, the conventional EC
, The customer is given a point when purchasing a product as a service, but the point given to the customer is a fixed one determined by the purchased product, and the service given the point Even if it is provided, the customer will not be able to purchase the product unless the customer feels the attractiveness of the size of the points (the size of the discount at the time of the next product purchase). In addition, the points given to the customer are only used on the EC site where the product is purchased, and if there is no desired product among the products sold on this EC site, the point may be wasted. there were.

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and has a reservation sales system and a reservation sales system for realizing an attractive and high-value return service to a customer who wants to purchase a product. The purpose is to provide a sales method.

[0005]

According to the present invention, there is provided a reservation purchase means for accepting a reservation purchase of a product through a network, a registrar registration means for registering an applicant for the reservation purchase by the reservation purchase means, Means for obtaining the sales result of the general sales after the end of the pre-order sales by the means; and, based on the sales results obtained by the sales result obtaining means, to the applicant registered by the reserving person registration means. And a reduction means for performing a predetermined reduction.

Further, the redemption means redeems points that can be used in electronic commerce performed through a network.

[0007] The present invention is characterized in that the return means performs the return when the sales result obtained by the sales result obtaining means achieves a target in a predetermined period.

[0008]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing an entire system capable of realizing electronic commerce using a network according to the present embodiment. The network utilizes the Internet, and a server system 10 and clients 12, 1 for providing services through the Internet.
4 are mutually connected. The server system 10 is realized by a computer that reads a program recorded on a recording medium such as a CD-ROM, a DVD, and a magnetic disk, and whose operation is controlled by the program. The server system 10 implements various functions by executing a predetermined program stored in a storage medium, and manages various data in accordance with the execution of each function. The clients 12 and 14 are a personal computer, a mobile terminal (PDA (personal digital assistant)),
In FIG. 1, the client 12 (12-1,..., 12-m) supplies merchandise to be sold (described later), and the client 14 (14-1,. 14-n) will be described as being used by a contractor (described later) who purchases a product. The clients 12 and 14 can see the Web page of the site opened by the server system 10 on the browser screen.

The server system 10 according to the present embodiment
Is a service for making pre-order sales of goods provided by sellers to the general public through the Internet, and providing a return to pre-order buyers according to the total number of products sold in a given period or the total amount I will provide a. The goods provided by the seller include, for example, various goods sold in actual stores as well as movies, plays, sports, concerts, and the like that are performed.

[0010] The server system 10 is provided with a product provided by a selling agency, such as a movie, a drama, a sport, a concert, etc. (hereinafter referred to as a product).
If this is the case, the company will provide product production support from the seller and offer a service to recruit people from the public through the network to participate in product production support. The server system 10 receives a predetermined cost from a participant who has applied for product production support, and uses the cost for product production at the selling agency. In addition, the expenses from the participating applicants will be treated as tickets for the performance after the product is completed, and the tickets will be sent to the applicant. That is, it means that the user has pre-purchased a ticket by applying for product production support.

Hereinafter, the server system 10 provides products to be pre-booked and sold, and performs product production and performance of products. The sales client, and pre-purchase (including product production support) of the products provided by the seller. Is described as a contractor. In addition, various products such as a movie, a drama, a sport, a concert, and the like can be used as the product. In the following description, a case where a movie is produced will be described as an example.

FIG. 2 is a diagram showing the mutual relationship between the server system 10 and the client-side sales agent 120 and contractor 140. As shown in FIG. 2, the server system 10 includes the pre-order sales data 10a,
b, a reservation person database 10c, a sales management unit 10d, sales management data 10e, and a point database 10f are provided according to the situation.

The pre-order sales data 10a includes data on pre-order sales from the sales source 120, that is, the contents of an application for a product to receive product production support,
Alternatively, it is data on a reservation sale request for a product, and is used when recruiting an application for product production support or reservation sale of a product through the network to the general public through the reservation sales site 10b.

The pre-order sales site 10b is a site opened for recruiting pre-order sales requests from the sales source 120 to the general public via the Internet. Sales data 1
A reservation sales page is prepared based on 0a, and an application for reservation sales of a product is invited. If the reservation sales request from the sales source 120 is product production support, a recruitment page for support recruitment is prepared.

[0015] In the reservation database 10c, information relating to a person (contractor 140) recruited for an application for product production support is registered, and personal information notified by the contractor 140 upon application for application, product purchase, or the like. Payment information and the like related to fee collection for product production support are registered.

The sales management section 10 d
b. Accepting an application for a product production support recruitment through b, applying for a product reservation, and performing a process for returning points to the reservation applicant according to the number of products sold or the sales amount within a predetermined period.

The sales management data 10e includes data relating to sales of products for which reservation sales have been requested from the sales source 120. In the point database 10f, data relating to points to be returned to the reservation applicant according to the number of sales or the sales amount of the products for which reservation sales have been requested by the sales source 120 are registered by the sales management unit 10d.

Next, the operation of the reservation sales system in the present embodiment will be described with reference to a flowchart. FIG. 3 is a flowchart for explaining the operation of the reservation sale in the server system 10. First, a case will be described in which a pre-sale of a general product is requested from the sales agency 120. First, the server system 10 receives a reservation sales request for a product from the sales source 120 (step A1). The sales source 120 provides information on products to be reserved for sale. The server system 10 creates the reservation sales data 10a based on the information provided by the sales source 120. It is assumed that the reservation sales data 10a includes data such as the period of the reservation sales and the price of the product.

The server system 10 opens the pre-order sales site 10b for a predetermined period based on information from the sales source 120, and pre-orders products through the Internet (step A2) (FIG. 2 (2)). In this reservation sales site 10b, a reservation sales page for each sales source 120 is opened, and information on various products provided by the sales source 120, such as prices, release dates (commodity delivery start dates), appearances, and the like are displayed by ordinary people. Can browse using the browser function executed on the client.

FIG. 4 shows an example of a reservation sale page for a certain product. As shown in FIG. 4, the reservation sales page includes “product name”, “price”, “release date ○ month ○
In addition to the date, a message indicating that there is a point back by applying for a reservation sale is included. In addition, the reservation sales page includes a character string of “to reservation application” linked to a page for applying for reservation.

Here, when the contractor 140 makes a reservation purchase application for a product (FIG. 2 (3)), that is, when the character string of “to reservation application” in the reservation sales page is designated, A page for making a reservation application linked to “to reservation application” is displayed. Here, a reservation acceptance form for inputting personal information and settlement information about contractor 140 is displayed. By entering and sending the necessary information in this reservation acceptance form,
A reservation application is made (step A3).

FIG. 5 shows an example of a personal information registration page for registering personal information. The personal information registration page shown in FIG. 5 includes a user ID, a password, a first and last name, a date of birth, an address, a telephone number, a mail address, and the like.
An item column is provided for inputting information regarding the contractor 140 who makes the application. Here, when the minimum required information is entered in each item column and the "Send" button is designated, the client 14 notifies the server system 10 of the personal information. The server system 10 is a contractor 1
When the personal information is acquired from 40, each information is registered in the reservation person database 10c (step A4).

When the registration of the personal information is completed, a payment information registration page for registering the payment information is displayed. The server system 10 in the present embodiment is, for example, a contractor 1
It is assumed that the payment from 40 is performed by a credit card. Therefore, it is assumed that the payment information registration page includes a button for selecting a credit company and an item column for inputting payment information such as a card number, an expiration date, the number of payments, and a name. . Here, when necessary information is input into each item and information transmission is instructed, the client 14 notifies the server system 10 of the payment information. The server system 10 includes a contractor 140
When the payment information is obtained from the user, it is registered in the reservation person database 10c in association with the previously registered personal information (step A4).

FIG. 6 shows an example of the data structure of the reservation person database 10c. As shown in FIG. 6, each piece of information registered on the personal information registration page and the settlement information are registered in association with each contractor 140.

The reservation sale of goods through the reservation sale site 10b by the server system 10 is performed for a predetermined period. After this period is over, the merchant 120 ships the merchandise to the contractor 140 who has applied for the reservation sale. When the merchandise sold by the sales agency 120 is digital content, it can be provided via the Internet.

Also, when the period of the pre-sale ends,
Sales to other ordinary people who have not made a reservation purchase application are also started (FIG. 2 (5)). At this time, seller 1
Reference numeral 20 indicates that the number of sales or the sales amount of the product for each predetermined period is totaled. This totaled information on the number of sales or the sales amount is provided to a process for returning points to the reservation purchaser in the server system 10 described later.

The above description is directed to a case where a pre-sale of general merchandise is requested from the sales company 120. Next, a case where a request for product production support is made from the sales company 120 will be described.

First, the server system 10 has a
An application for participation in a service for receiving product production support from 0 (FIG. 2 (1) reservation sale request) is accepted (step A1). The sales agency 120 provides information on products to be produced at the time of application for participation. For example, when the product is a movie, information about a title such as a scenario, a director, and a performer is provided. The server system 10 determines the execution conditions with the seller 120 based on the information provided by the seller 120, and
The reservation sales data 10a about the contents of the reservation sales request (application for the product for which the product production support is to be received) from the user 20 is created.

When recruiting for product production support,
For example, “contract content”, “service content”, “recruitment period”, “amount of one unit”, “recruitment target unit number” and the like are registered in the reservation sales data 10a. "Service content" indicates the content of services and information provided to the contractor 140 when an application for "Production support for the target recruitment number" is made, and is a ticket that can be used at the time of the box office after product completion And the like. "Amount per unit"
Indicates the amount to be provided by the contractor 140 who has applied for product production support. “Amount per unit” does not need to be uniform for all applications, and a plurality of types of amounts may be prepared. In this case, the contractor 140 allows the contractor 140 to select the amount at the time of applying for support, and the contents of the services and information that can be provided from the dedicated site 10e when the contract is established are determined according to the selected amount. “Target number of recruitment units” is the number of support application units required to implement product production support.
This is a condition for establishing a contract with the company 40 to actually establish a contract for actually supporting the product production.

The server system 10 opens the reservation sales site 10b during the "recruitment period" based on the information from the distributor 120, and publishes a title (for example, a movie to be produced) for product production support via the Internet. Then, a support application is accepted (step A2) (FIG. 2 (2)). The reservation sales site 10b opens a dedicated information page for the title, and
For example, the general information can be viewed by a general user using a browser function executed on the client, for example, information such as a scenario, a director, and a cast. This allows
An ordinary person can be encouraged to become a contractor 140 and participate in product production support. Also, when there are applications for product production support from a plurality of sellers 120 in the server system 10, a notice of recruitment for each title will be made via the Internet, and the contractor 140 (general person) will be notified. Can arbitrarily select a title for which product production support is to be performed based on information on each title obtained from the reservation sales site 10b.

[0031] The contractor 140 determines that the reservation sales site 10 in which the server system 10 is open during the "recruitment period".
b (recruitment page for a specific title) can be accessed via the Internet, and the user can select and apply for a product for which he wants to support product production (Figure 2).
(3)). The application for this product production support will be applied to the service set in the “Service Details” if the application is made for the “Target Number of Recruited Units” and the contract is concluded.
Since the information can be provided, it has the same meaning as the reservation application for these services and information.

The application for product production support is made in the same manner as the above-mentioned application for reservation of general merchandise. That is, the server system 10 creates a recruitment content detail page based on the information set in the pre-order sales data 10a, and selects a specific title for product production support on the pre-order sales site 10b by the contractor 140. Display when it is done. The recruitment content details page shows the content of the contract, the content of the service that can be received at the time of contract conclusion, the recruitment target number of units, the recruitment period, the amount of one unit, and the remaining number to the target.

The contractor 140 confirms the service contents and the amount of money displayed on the recruitment details page on the browser screen, and can judge whether to apply for product production support. Here, when the contractor 140 applies for product production support application, a page for making a contract for product production support is displayed.

First, as a page for making a contract,
A contract condition page as shown in FIG. 7 is displayed. For example, contract contents are displayed (partly) on the contract condition page, and the entire contents of the contract can be confirmed by scrolling the displayed contents. A button for notifying that you agree to the terms of the agreement ("Agree" button) and a button for notifying that you do not agree to the terms of the agreement and do not apply for product production support ("Agree No ") is prepared.

If the user selects the "I do not agree" button to notify that he or she does not agree with the terms and conditions, the top page of the recruiting site is displayed, for example, and the application for product production support is stopped.

On the other hand, if the user selects the "I agree" button after scrolling and confirming the full text of the contract contents, the sales management unit 10d of the server system 10 is notified of the confirmation of the agreement of the contract conditions. When the sales management unit 10d obtains the confirmation of the agreement of the contract conditions, the sales management unit 10d provides the contractor 140 with a page for acquiring personal information and payment information. The registration of personal information is performed using the above-described personal information registration page shown in FIG. 5, and the registration of payment information is also performed in the same manner as described above.

Here, when necessary information is input to each item of the information registration page and information transmission is instructed, the settlement information is notified from the client 14 to the server system 10, and the information is registered in the reservation person database 10c. You. By performing the above operations, the application for product production support is completed (steps A3 and A4).

The sales management unit 10d of the server system 10
Completes the registration of the contractor 140 in the subscriber database 10c, while continuing to count down the “target number of recruitment units” registered in the pre-order sales data 10a and continuing to accept application applications for product production support up to the target number of recruitment units. .

However, if there is no application up to the “target number of recruitment” during the “recruitment period”, the server system 10 terminates the application for the product production support and makes a reservation with a reservation database 10c that has made a contract with a stop condition. The contract with the contractor 140 registered in the application is stopped, and the corresponding application page on the application site is closed.

On the other hand, the sales management section 1 of the server system 10
In the case of 0d, when the number of applications for product production support reaches the “recruitment target number”, contracts with all the contractors 140 registered in the reservation person database 10c are simultaneously established. That is, the service / information registered as “service contents” is provided to the contractor 140, and, for example, a ticket at the time of a performance of a product is sent to the contractor 140.

Further, after the number of applications for product production support reaches the “target number of recruitment” and the application is completed, the completed product will be performed (FIG. 2).
(5) It corresponds to general sales). At this time, the seller 120
Is calculated by counting the number of sales (such as the number of tickets sold) or the amount of sales by box office for each predetermined period. This totaled information on the number of sales or the sales amount is provided to a process for returning points to the reservation purchaser in the server system 10 described later.

Next, with reference to the flowchart shown in FIG. 8, a description will be given of a process of redeeming points for a reservation applicant (contractor 140). In the pre-order sales system according to the present embodiment, when the sales (the number of sales or the sales amount), which is the sales result during the predetermined set period by the general sales (FIG. 2 (5)) by the sales source 120, reaches the target value. In accordance with the sales, the points which can be used in the electronic commerce performed through the network are returned to the contractor 140 registered in the reservation person database 10c. As shown in FIG. 9, it is assumed that data of the target sales quantity is set in advance in the server system 10 as sales management data. The target sales number is determined in advance based on how many points are to be returned to the contractor 140 between the server system 10 and the sales source 120.

The sales source 120 is general sales (FIG. 2 (5)).
The number of products sold or the amount of sales for each predetermined period are counted. This totaled information on the number of sales or the sales amount is provided to a process for returning points to the reservation purchaser in the server system 10 described later.

First, the server system 10 obtains the number of in-period sales (or sales amount) of the merchandise from the sales source 120 after the predetermined period of general sales ends, and sets the number of in-period sales as the sales management data 10e. (Step B)
1) (FIG. 2 (6)). If the request from the selling agency 120 to the server system 10 is a request for product production support, the performance (sales) for a predetermined period from the release (or holding) of the product is determined by the server system 1.
0 is notified and recorded as the number of sales within the period.

The server system 10 determines whether the number of sales within the period has reached the target number of sales (step B2).
If it has not arrived, the reservation person database 10
No redemption point is set for the purchaser registered in c (step B3).

On the other hand, if the target sales number has been reached, the points for return to the purchaser registered in the reservation person database 10c are calculated according to the number of sales within the period, and registered as sales management data 10e (step). B4).

Then, as shown in FIG. 10, the server system 10 stores the calculated return points for each contractor 140 together with the personal information (part) of the contractor 140 registered in the reservation person database 10c in the point database. Register to 10f (step B5). The return points to each contractor 140 are calculated based on the return points registered in the sales management data 10e. Or the amount). Basically, it is assumed that the larger the number of pre-purchased products and the larger the number of application units (amount), the larger the value of the return points. It should be noted that the redemption points registered in the point database 10f are each contractor 140
Is provided in a format that can be used for payment when purchasing other products through online shopping or the like over a network.

The server system 10 notifies, for example, by e-mail, that a redemption point has been issued to a reservation purchaser whose redemption point has been registered in the point database 10f, or at the time of reservation sale at a predetermined site. The user ID and password used are notified so that they can be confirmed by designation (step B6) (FIG. 2).
(7)). In addition, the server system 10 includes
Is notified to the contractor 140 that the redemption point has been issued based on the number of sales within the period (FIG. 2).
(8)).

FIG. 11 shows an example of a product purchase (point confirmation) page of an online shopping site. This site sells merchandise, and the user can arbitrarily select the merchandise to be purchased by inputting the items of “shop name” and “merchandise name” provided on the page.

Also, for the items of "user ID" and "password", by inputting the user ID and password used when applying for the reservation purchase through the reservation sales site 10b, it is possible to purchase the goods using the redemption points. It is. For example, when the reference button is pressed on this page, the server system 10 searches the point database 10f based on the specified user ID and password, and displays the corresponding redemption point in the item of “balance”. . The contractor 140 can refer to the remaining points displayed in the item of “balance” and purchase goods using these points. That is, "store name"
By designating the "product name" and notifying the point payment for the price of the product, payment on the network is completed. In FIG. 11, “yen” is used as the unit of the balance, but it is assumed that points are converted into yen and displayed. Further, the points may be displayed as they are.

The points to be returned to the contractor 140 who made a reservation purchase through the server system 10 are the points database 10 in the server system 10.
Although described as being registered in f, it is assumed that it can be used as a value that can be used for purchasing products through the Internet. That is, the points returned from the server system 10 can be used for purchasing a product in another server system (online shopping site) that sells the product via the Internet.

Thus, in the reservation sales system,
The points according to the sales results of the general sales (the number of sales, the sales amount, etc.) within a predetermined set period are returned to the contractor 140 who has made a pre-order purchase. Points may be expected to be redeemed. Therefore, the service of the redemption point leads to the reservation sale of the product by the customer who expects the redemption point, and effectively works for improving the sales. In addition to using the redemption points not only at the site where the product was purchased, but also at shopping sites provided by other server systems, discounts and charges when purchasing products can be made without wasting the redemption points. It can be used for payment, and it can be a return with high use value for the user.

In the above description, a configuration is provided in which a selling source (client 12) that provides a product to be sold and a server system 10 that actually performs reservation sales of the product to the client 14 through a network are separately provided. However, the server system 10 itself may be a seller of the product.

Further, in the above description, it is described only that the sales return is made to the reservation purchaser, but the return points may be changed according to the time of the reservation. For example, the redemption point may be set higher as the application is earlier after the start of the reservation reception, or conversely, as the application is nearer to the end of the reservation reception period, the redemption point may be set higher.

The return points are calculated based on the sales result (the number of sales or the sales amount) during the predetermined period of the general sales after the end of the pre-sale, but the pre-sale is included. The return points may be calculated based on the sales results.

In the above description, the system is described as being configured between the server system 10 and the clients 12, 14, and 16 connected via the Internet. For example, the present invention can be applied to a system in which a communication path is configured via a public line, a wireless communication network, a LAN, or the like, or a mixture thereof.

The method described in the above-described embodiment can be executed by a computer as a program such as a magnetic disk (floppy (registered trademark) disk, hard disk, or the like) or an optical disk (CD).
-ROM, DVD, etc.), and can be written to a recording medium such as a semiconductor memory and provided to various devices. Further, it is also possible to transmit the data via a communication medium and provide it to various devices. A computer that implements the present apparatus reads the program recorded on a recording medium or receives the program via a communication medium, and executes the above-described processing by controlling the operation of the program.

[0058]

As described in detail above, according to the present invention, a pre-purchased applicant is given a return in accordance with the sales performance of general sales, so that many points are required depending on the pre-sale product. In some cases, attractive services are realized for customers who have purchased the product. In addition, since the return to the applicant is a point that can be used in electronic commerce performed through the network, the return with a high use value to the applicant can be performed.

[Brief description of the drawings]

FIG. 1 is an exemplary view showing an entire system capable of realizing electronic commerce using a network according to an embodiment.

FIG. 2 is a diagram showing a mutual relationship between the server system 10 and a client-side sales agency 120 and a contractor 140.

FIG. 3 is a flowchart for explaining a reservation sale operation in the server system 10;

FIG. 4 is a diagram showing an example of a reservation sale page for a certain product.

FIG. 5 is a diagram showing an example of a personal information registration page for registering personal information.

FIG. 6 is a diagram showing an example of a data configuration of a reservation person database 10c.

FIG. 7 is a diagram showing an example of a contract condition page.

FIG. 8 is a flowchart for explaining a point redemption process for a reservation applicant (contractor 140).

FIG. 9 is a diagram showing an example of a data configuration of sales management data.

FIG. 10 is a diagram showing an example of a data configuration of a point database 10f.

FIG. 11 is a diagram showing an example of a product purchase (point confirmation) page of an online shopping site.

[Explanation of symbols]

 Reference Signs List 10 server system 10a reservation sales data 10b reservation sales site 10c reservation database 10d sales management section 10e sales management data 10f point database 12, 14 client 120 sales source 140 contractor

Claims (4)

[Claims] 1. A reservation purchase means for accepting a reservation purchase of a product through a network, a reservation person registration means for registering an applicant for the reservation purchase by the reservation purchase means, and after the reservation sale by the reservation purchase means is completed. A sales result obtaining means for obtaining a sales result of general sales of, and a return for performing a predetermined return to the applicant registered by the reservation person registration means based on the sales result obtained by the sales result obtaining means. A reservation sales system, comprising: 2. The pre-sales system according to claim 1, wherein said redemption means redeems points which can be used in electronic commerce performed through a network. 3. The pre-sales system according to claim 1, wherein said return means returns the sales result obtained by said sales result obtaining means when a target in a predetermined period is achieved. . 4. A reservation purchase step for accepting a reservation purchase of a product through a network, a reservation person registration step for registering an applicant for the reservation purchase in the reservation purchase step, and after the reservation sale in the reservation purchase step is completed. A sales result obtaining step of obtaining a sales result of general sales of the above, and a return for performing a predetermined return to the applicant registered in the reservation person registration step based on the sales result obtained in the sales result obtaining step. And a step of making a reservation sale.