JP2014182522A - Inter-consumer product transaction system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To increase articles on display to enrich the content without adding a load on the administrator of C-to-C commerce.SOLUTION: A system includes: purchase history registration means for registering a product purchase history of a user to a database; display article registration means for receiving, from a terminal device, a display article of the product correlated with the product purchase of the user and registering the display article correlated with the user to the database; and privilege provision means for setting data for providing a privilege in correlation with the user registered in the database at a given timing.

Description

  The present invention relates to a technology for trading commodities between individuals via a network such as the Internet.

  CtoC (Consumer to Consumer) commerce such as auctions using the Internet and personal exhibition stores has been actively performed.

  In order to activate such CtoC commerce, it is necessary to increase the number of listings and enhance the product lineup. By enhancing the product lineup, the number of visitors to the CtoC commerce site will increase, leading to an increase in sales.

  As one of the measures for promoting exhibition, points have been given (presented) to exhibitors. For example, when a product is exhibited within a predetermined period such as a campaign period, a predetermined point is given per product, or a predetermined point is given according to the number of exhibition days within a predetermined period. Yes.

  However, there is a problem that the profitability of the operator is lowered because the cost of the points given to the seller is borne by a part of the exhibition fee collected by the CtoC commerce operator.

  On the other hand, Patent Document 1 discloses a point of activating an auction by setting a privilege for an auction participant, but does not mention a measure for enhancing exhibition and assortment.

  In addition, Patent Document 2 describes that a popular product or alternative product identified based on the auction status of an auction is urged to be listed in an auction. It is not intended for the entire product of CtoC commerce.

JP 2011-059747 A WO2012 / 002229

  As described above, there is a demand for a method that can increase the number of items on CtoC commerce and enhance the product lineup, but there is no effective one.

  The present invention has been proposed in view of the above-described conventional problems, and the object of the present invention is to increase the number of items to be exhibited without increasing the burden on the operator of CtoC commerce and to enhance the product lineup. It is to provide an inter-individual commodity transaction system.

  In order to solve the above-described problems, in the present invention, a purchase history registration unit that registers a purchase history of a product by a user in a database, and a terminal that displays the product in association with the purchase of the product by the user An exhibition registration unit that receives from the apparatus and registers the database in association with the user, and a privilege grant unit that sets data for granting a privilege in association with the user in the database at a predetermined timing. Yes.

  In the present invention, by giving the exhibitor a privilege of the same nature as the purchase privilege that can be expected to be collected, a large number of listings can be performed without increasing the burden on the operator of CtoC commerce. Alignment can be enhanced.

It is a figure which shows the structural example of the system concerning one Embodiment of this invention. It is a figure which shows the example of a data structure of a user database. It is a sequence diagram which shows the process example of embodiment. It is FIG. (1) which shows an example of a screen. It is FIG. (2) which shows an example of a screen.

  Hereinafter, preferred embodiments of the present invention will be described.

<Configuration>
FIG. 1 is a diagram showing a configuration example of a system according to an embodiment of the present invention.

  In FIG. 1, a plurality of terminal devices 2 such as a smartphone, a mobile phone, and a PC (Personal Computer) operated by a user are connected to a network 1 such as the Internet. The terminal device 2 includes a general browser (Web browser) 21. The browser 21 performs request / acquisition / display of page data described in a language such as HTML (Hyper Text Markup Language), transmission of form data, and the like according to HTTP (Hyper Text Transfer Protocol) which is a standard protocol of the Internet. It has a function.

  In addition, the network 1 includes a terminal device 31 such as a POS (Point of Sales) terminal and a POS at a partner store 3 in cooperation with an operator of an auction management device 5, a net store management device 6, and an interpersonal transaction management device 7 described later. A management device 4 is connected. The POS management device 4 has a function of collecting and managing sales information from the terminal devices 31 of a plurality of affiliated stores 3 under management.

  In addition, an auction management device 5, a net store management device 6, and an interpersonal transaction management device 7 are connected to the network 1.

  The person-to-person transaction management apparatus 7 includes a purchase information acquisition unit 71, an exhibition commitment page generation unit 72, an exhibition commitment reception unit 73, an index reflection unit 74, and a privilege granting unit 75 as functional units.

  These functional units are executed by a computer program executed on hardware resources such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory) of a computer constituting the interpersonal transaction management apparatus 7. It is realized. These functional units do not need to be arranged on a single computer, and may be distributed as necessary.

  Further, a user database 701 is provided as a database used by the interpersonal transaction management apparatus 7. This database systematically holds predetermined data on a storage medium such as an HDD (Hard Disk Drive) in a computer constituting the person-to-person transaction management apparatus 7. Note that the user database 701 need not be arranged in the interpersonal transaction management apparatus 7, but may be arranged on another apparatus.

  FIG. 2 is a diagram showing an example of the data structure of the user database 701, and includes items (fields) such as “user ID”, “ownership privilege”, “purchase history”, and “exhibition promise”. “User ID” is information for identifying a user. “Holding benefits” is information indicating benefits such as points, discounts, coupons, etc. that the user currently holds. “Purchase history” is a history of purchases (including those made by successful bids) in the affiliated store 3, the auction management device 5 and the net store management device 6 by the user, and includes the date, store ID, product ID, number, unit price, etc. Contains. The user ID and purchase history may be managed separately as a belonging list.

  “Exhibition Promise” is information indicating the promise content of the exhibition by the user, the target site (information specifying the site where the auction and net store are held), the target product, the exhibition time (immediately, XX days later, XX month) ○ Days, etc.), listing conditions (price, auction conditions, etc.), grant privileges, etc. are included. The granted privilege is the content of the privilege granted to the exhibition promise.

  Returning to FIG. 1, the purchase information acquisition unit 71 of the interpersonal transaction management device 7 collects purchase information in the affiliated store 3 (via the POS management device 4), the auction management device 5, and the net store management device 6, and the user database 701. Has a function of recording in association with the user.

  The exhibition commitment page generation unit 72 generates an exhibition commitment page at the time of completion of product purchase in the affiliated store 3, the auction management device 5, and the net store management device 6 or when the user logs in, and displays it on the terminal device 31 or the terminal device 2. It has a function.

  The exhibition promise page includes, by default, information known on the system side such as a product name, product image, product description, and the like, and is provided with an input field (including a selection button) by the exhibitor. The input column includes a column for inputting an exhibition promise (including the exhibition time when the exhibition is promised). In addition, listings for multiple auctions and online shops that can be listed can be posted in a comparable manner.

  Further, the exhibition promise page includes the contents of the privilege given at a predetermined timing by making an exhibition appointment. When the content of a privilege changes according to the content which the user input, the logic which specifies the content of a privilege according to the input content is included. In addition, when it is not necessary to show the content of a privilege to a user, you may identify the content of a privilege in the subsequent exhibition promise reception part 73. FIG.

As contents of privilege,
・ Bonus according to the number of products to be exhibited ・ Bonus according to the number of days from the purchase date to the exhibition date (newer products are more preferential)
-Benefits according to the price of the listing (privileges according to the difference if the price is lower than the current minimum price for the same product)
-Benefits depending on the scarcity of the product (privileges for listing products with a low inventory, etc.)
-Benefits according to the comparison results between purchased products and listed products (privileges for sub-items of large-volume purchases, preferential benefits for set listings that combine multiple purchased products, etc.)
Etc., or a combination thereof.

  The privilege according to the number of items to be displayed is, for example, presetting the number together with the name of the product purchased by the user and displaying it on the exhibition promise page (the number of items to be displayed within the range of the number displayed by the user's operation) The number of benefits can be calculated by multiplying the number by a predetermined point.

  The privilege according to the number of days from the purchase date to the exhibition date is, for example, when the exhibition promise page is displayed at the same time as the purchase, the current date is the purchase date, and for products purchased in the past, the auction management device 5 or net store management The purchase date of the corresponding product is acquired from the device 6, the number of days of difference from the exhibition date promised by the user's operation is obtained, and when the number of days is 0 days, the maximum value of points is used as the number of days increases. By reducing the points, it is possible to obtain bonus points.

  The privilege according to the price of the listing is, for example, the information on the same product as the target product is identified from the already-listed products on the target site stored in the auction management device 5 or the net store management device 6 and the price is referred to. When the lowest successful bid price is lower than the already-listed products, processing according to the difference is performed as a privilege. Specifically, if the input content is “product name: A, lowest bid price: 8000 yen”, the same product name A that has already been listed is searched from the database of the target site, and the lowest successful bid price of the already-listed product If the lowest price is “9000 yen”, the provision of a privilege is determined, and 100 points corresponding to 1% of the difference of 1000 yen is regarded as a privilege.

  The privilege according to the scarcity of the product is, for example, specifying the information of the same product as the target product from the already-listed products stored in the target site stored in the auction management device 5 or the net store management device 6, and totaling the number of exhibitions, When the number of exhibits falls within a predetermined range (can be set according to a plurality of stages), points according to the range can be obtained as a privilege.

  The privilege according to the comparison result between the purchased product and the exhibited product includes, for example, information on the product purchased by the user from the auction management device 5 or the net store management device 6 and the product information set on the exhibition promise page. In comparison, when a large quantity of products are sent in small parts, a set that combines multiple purchased goods with the points set for the mass purchased goods divided (and can be further reduced) In the case of an exhibition, a point obtained by adding the points set for each product (additional preferential treatment is possible) can be used as a privilege.

  The exhibition promise receiving unit 73 has a function of accepting an exhibition promise on the exhibition promise page and recording it together with the exhibition information in the user database 701.

  The index reflection unit 74 validates the listing for the auction management device 5 and the net store management device 6 that are the listing destinations when the exhibition promised listing time arrives (indexing that makes the listing information searchable) ) Has a function to request

The privilege granting unit 75 has a function of granting a privilege such as points at a predetermined timing to a user who purchases and sells a product as a set. Grant of a privilege is performed by adding a privilege of a fixed value set in advance to a user's possessed privilege in the user database 701 or a privilege determined based on the exhibition conditions as described above. As a timing to grant a privilege,
・ When listing is promised ・ When listing information is indexed ・ When purchasing (including successful bids), etc. are set.

<Operation>
FIG. 3 is a sequence diagram showing a processing example of the above embodiment.

  In FIG. 3, when the user of the terminal device 2 accesses the net store management device 6 from the browser 21 and performs a product purchase process (step S <b> 101), the net store management device 6 moves to the browser 21 of the terminal device 2 at the time of purchase confirmation. A redirect request is made to the interpersonal transaction management apparatus 7 (step S102), and the browser 21 makes a page request with purchase information to the interpersonal transaction management apparatus 7 (step S103).

  The purchase information acquisition unit 71 of the person-to-person transaction management apparatus 7 registers the purchase information in the user database 701 (step S104), and the exhibition commitment page generation unit 72 updates the latest purchase information and past purchase information (for items that have not been exhibited). The exhibition promise page is generated (step S105), and the exhibition promise page is returned to the browser 21 of the terminal device 2 (step S106).

  FIG. 4 shows an example of an exhibition promise page. A user name, a user ID, a product image, a product name, a price, and the like are displayed, and “auction listing 300P after 1 week (January 1)” “1 A button for a promise of listing for selecting “200P for auction listing after 24 months (January 24)” and “100P for auction listing after 3 months (March 24)” is displayed. “300P”, “200P”, and “100P” of each button indicate points given in the case of listing under the conditions, and the point value becomes higher as the number of days until the listing is shorter.

  FIG. 5 shows another example of the exhibition promise page. The exhibition date can be selected by the calendar function, and the earned points corresponding to the selected exhibition date are displayed. By selecting the “OK” button, an exhibition promise is made.

  In addition, although demonstrated as what produces | generates an exhibition promise page in the person-to-person transaction management apparatus 7, it redirects to the auction management apparatus 5 and net store management apparatus 6 in which exhibition is performed, and produces | generates an exhibition promise page. Also good.

  In addition, although it has been described as generating an exhibition promise page at the time of purchase confirmation, when the user logs in to the system, the user requests the system to generate an exhibition promise page (from the system side for products with a small number of inventory) The exhibition promise page may be generated when a request corresponding to the exhibition request is included).

  Returning to FIG. 3, when the user of the terminal device 2 inputs predetermined items including the exhibition promise on the exhibition promise page (step S <b> 107), the browser 21 of the terminal device 2 transmits the exhibition promise information and the like to the interpersonal transaction management device 7. (Step S108). At this time, the privilege content determination process may be executed by a script included in the page, communication with the interpersonal transaction management device 7 or the like.

  The exhibition promise receiving unit 73 accepts the exhibition promise information and registers it in the user database 701 (step S109). When the timing of granting a privilege for a user who purchases and sells a product as a set is at the time of an appointment promise, the privilege granting unit 75 is based on the privilege set in advance for the user or the above-described condition of the exhibition promise. The determined privilege is granted (step S110).

  Thereafter, the index reflection unit 74 periodically monitors the exhibition promise time of the exhibition registered in the user database 701, and determines whether or not the exhibition promise exhibition time has come (step S111).

  Here, if it is determined that the exhibition time of the promise of listing for the auction management device 5 has arrived, the index reflection unit 74 validates the listing for the auction management device 5 as the listing destination (search information can be searched) Request to be indexed) (step S112).

  When the indexing is completed, the auction management device 5 notifies the inter-individual transaction management device 7 (step S113). When the timing of granting a privilege for a user who has purchased and sold a product as a set is indexed, the privilege granting unit 75 gives a preset privilege to the corresponding user (step S114).

  Thereafter, when the auctioned product is purchased (successful bid), the auction management device 5 notifies the inter-individual transaction management device 7 (step S115). When the timing of granting a privilege for a user who has purchased and sold a product as a set is when selling the auctioned product (successful bid), the privilege granting unit 75 grants a preset privilege to the corresponding user (step) S116).

  In the above operation example, the case where the user of the terminal device 2 makes a promise to exhibit to the auction management device 5 at the time when the user purchases a product in the net store management device 6 has been described. The same applies to the case where the user promises to exhibit to the auction management device 5 or the net store management device 6 when the user purchases the product.

<Summary>
As described above, according to the present embodiment, by giving the exhibitor a privilege of the same nature as the purchase privilege that can be expected to be collected, the listing is performed without increasing the burden on the operator of CtoC commerce. Can enhance the product lineup.

  In addition, it is advantageous for the exhibitor to obtain an offer more than the case where the purchase and the listing are performed separately only by promising the listing at the same time as the purchase.

  In addition, the operator side can often confirm the occurrence of an exhibition fee at the time of purchase, which is advantageous in predicting sales.

  In addition, auctions and online shop operators can gain a reputation for being an easy-to-sell item and can attract many customers.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Network 2 Terminal device 21 Browser 3 Partner store 31 Terminal device 4 POS management device 5 Auction management device 6 Net store management device 7 Interpersonal transaction management device 71 Purchase information acquisition part 72 Exhibition promise page generation part 73 Exhibition promise reception part 74 Index Reflection unit 75 Privilege grant unit 701 User database

Claims (6)

A purchase history registration means for registering a purchase history of a product by a user in a database;
An exhibition registration means for accepting an exhibition of the product in association with the purchase of the product by the user from the terminal device, and registering the database in association with the user;
An interpersonal merchandise transaction system comprising: privilege granting means for setting data for granting a privilege in association with the user in the database at a predetermined timing. In the inter-individual commodity transaction system according to claim 1,
The listing registration means accepts listing promises and registers them in association with users,
The inter-individual merchandise transaction system, wherein the privilege is granted at the time when the exhibition promise is made. In the inter-individual commodity transaction system according to claim 1,
The inter-individual merchandise transaction system is characterized in that the privilege is granted when the listing becomes searchable. In the inter-individual commodity transaction system according to claim 1,
The inter-individual merchandise transaction system, wherein the privilege is granted when the merchandise for the exhibition is purchased. In the interpersonal goods transaction system according to any one of claims 1 to 4,
The content of the privilege is determined according to the mode of the exhibition. A control method executed by an inter-individual commodity transaction system,
A purchase history registration process for registering the purchase history of products by the user in the database;
An exhibition registration step of accepting an exhibition about the product in association with the purchase of the product by the user from the terminal device, and registering the database in association with the user;
An interpersonal merchandise transaction method comprising: a privilege granting step of setting data for granting a privilege in association with the user in the database at a predetermined timing.