JP2002015199A - Method and system for sales promotion and server for use in them - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain a system for sales promotion which heightens user's will to purchase goods and prompts the user to purchase goods then and there to raise a purchase probability and leads to the proposition of further uses of goods which the user needs. SOLUTION: A home page (HP) for use proposition where various use propositions to enrich the PC life of the user are entered in detail is preliminarily generated in a goods sales promotion processing part 31 of a server 3. A user 1a accesses this HP through a communication network 2, and positions clicked by the user in accordance with indications are always monitored by a user click position monitor part 33. Then not only personal information and purchase history information from an order processing part 32 but also taste information can be collected, and these collected information is used to generate a user database 4 in a user database processing part 34, and thus this system leads to further use propositions of goods.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion system and method, and more particularly to a sales promotion system using the Internet for promoting sales of various information processing products including a computer for information processing. .

[0002]

2. Description of the Related Art As a conventional method of selling goods on the WWW (World Wide Web) using the Internet of this type, a goods sales server and a user terminal are connected by WWW and registered in the goods sales server in advance. A user who wants to purchase a product accesses a home page that describes product sales information from his / her own terminal (an information processing device having a communication function such as a personal computer or a portable terminal) and performs a desired product purchase procedure. Is common.

[0003]

SUMMARY OF THE INVENTION Such a conventional W
In the product sales method by eb, a screen of a homepage for purchasing a product and a use proposal information screen for proposing a use related to the product or other related advanced products have different independent screen formats. I have. In addition, although there is a home page customized for each user according to the user's preference, there is no system that specializes in use proposals for actively selling products and further acquires the user's preference from the page.

[0004] As described above, the conventional merchandise sales system is user-driven, and therefore has a drawback that if the user does not have a willingness to purchase when browsing the homepage, it will not be possible to actually purchase the merchandise. Further, as described above, since the use proposal information screen for stimulating the purchase will and the screen for purchasing the product are completely independent, there is also a problem that it is disadvantageous in terms of user acquisition.

[0005] It is an object of the present invention to provide a sales promotion system and a method thereof that can stimulate a user's willingness to purchase a product, promote product purchase on the spot, and improve the purchase probability.

Another object of the present invention is to collect user preference information by associating a product use proposal information screen with a product purchase screen and monitoring selection (click) information of these screens. To provide a sales promotion system and a method thereof.

Still another object of the present invention is to provide a sales promotion system and a method thereof, which can be linked to a proposal of product information that the user further needs by collecting user preference information.

[0008]

According to the present invention, there is provided a sales promotion system in which a sales promotion server for promoting product sales and a plurality of user terminals are connected via a communication network. It is provided on the server side, can be referred to from the user terminal via the communication network, and creates and registers in advance use proposal screen information that describes use proposals of these products for sales promotion of various products. Product sales promotion processing means to be kept, and means provided on the user terminal side, for referring to the use proposal screen information via the communication network, and performing a selection instruction for product selection and a purchase instruction according to the screen information. An information collecting means provided on the sales promotion server side for monitoring the selection instruction and the purchase instruction and collecting personal information and preference information of the user. It is.

[0009] The use proposal screen information in the product sales promotion processing means is, in order from the top page,
A page showing a plurality of use items that match the use of various products, a headline page for more detailed use proposal articles for each of these use items, and a detailed use proposal article and It is characterized in that the page of the advanced product is configured in association with the page.

The information collecting means monitors an instruction for selecting the page by a user, and the information collecting means further comprises personal information and a purchase history input when a product purchase instruction is issued from the user terminal. Is collected. Furthermore, the information collecting means collects personal information input at the time of access from the user terminal.

[0011] The sales promotion server further includes means for creating a database in association with the use item and the heading of the use proposal article based on the information collected by the information collection means. Is
In association with the headline of the use proposal article, customer layer information that is assumed in advance to match each headline is set, and the merchandise sales promotion processing unit performs the processing based on the personal information of the user. A feature proposal page and a recommended product page matching the customer demographic information are displayed on the user terminal.

According to the present invention, there is provided a sales promotion server for promoting product sales, which can be referred to from a user terminal via a communication network, and proposes use of these products for promoting sales of various products. Product sales promotion processing means for creating and registering use proposal screen information in advance, and a selection instruction selection instruction and a purchase instruction for commodity selection according to the screen information in the user terminal are monitored. An information collecting means for collecting personal information and preference information of the user is obtained.

According to the present invention, there is provided a sales promotion method in a sales promotion system in which a sales promotion server for promoting product sales and a plurality of user terminals are connected via a communication network. In the above, a step of creating and registering in advance use proposal screen information that can be referred to from the user terminal via the communication network and that describes use proposals of these products for promoting sales of various products; ,
A step of referring to the screen information for use proposal on the user terminal side via the communication network and issuing a selection instruction and a purchase instruction for selecting a product according to the screen information; and And an information collecting step of monitoring the purchase instruction and collecting personal information and preference information of the user.

Then, as the use proposal screen information,
From the top page, in order from the top page, a page showing a plurality of use items that match the use of each product, a heading page for use proposal articles that are more detailed for each use item, and a detailed page for each headline for each use proposal article It is characterized in that the use proposal article and the proceeding product page are configured in association with each other.
The information collecting step monitors an instruction to select the page by a user, and the information collecting step collects personal information and a purchase history input when a product purchase instruction is issued from the user terminal. It is characterized by. Further, in the information collecting step, personal information input at the time of access from the user terminal is collected. The sales promotion server may further include a step of creating a database in association with the use item and the headline of the use proposal article based on the information collected in the information collection step.

[0015] In the database, customer layer information which is assumed in advance to be associated with each of the headlines of the use proposal article and is assumed to match each headline is set, and the merchandise sales promotion processing means includes: Based on the personal information of the user, a page of a use proposal article and a recommended product of a heading that matches the customer demographic information is displayed on the user terminal.

The operation of the present invention will be described. In the product sales promotion server, for example, use proposal screen information (homepage) that describes in detail various use proposals to further enhance the user's PC (personal computer) life
Is created in advance, and this home page can be accessed from a user terminal via a communication network. When the user accesses this homepage and gives various selection instructions (clicks) in accordance with the use proposal screen, this selection instruction information is monitored and collected, and the user uses the personal information of the user together with the preference information and the purchase history. Create a database. By doing so, it is possible to connect to a further product proposal required by the user, and to promote the purchase of the product.

[0017]

Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a diagram showing a schematic system configuration to which an embodiment of the present invention is applied. Referring to FIG. 1, a plurality of user terminals 1a to 1n are connected to a server 3 via a communication network 2 such as the Internet. The server 3 is a server for sales promotion, and has a user database 4 and a product database 5 under its control.

The product database 5 stores in advance specifications, prices, and images (photos and configuration diagrams of the products) relating to the products for sale. The user database 4 is a database for storing collected information such as personal information, preference information, and purchase history of a user, which is the object of the present invention, in association with information such as the use of a product.

FIG. 2 is a schematic functional block diagram of the user terminal 1a and the server 3. The user terminal 1a has an access unit 11 for accessing the server 3 via the communication network 2, and an input unit 12 for inputting various types of user information and sending the information to the server via the communication network 2. . The user terminal is a PC or a portable terminal having a communication function capable of accessing a communication network such as the Internet.

The server 3 has a product sales promotion processing section 31, an order processing section 32, a user click position monitoring section 33, and a user database processing section 34. FIG.
, The user database 4 and the product database 5 are also shown as being included in the server 3.

The product sales promotion processing unit 31 registers in advance image information (homepage) for use proposal with contents focused on the user's area of interest.
2 performs an order process in response to a product purchase order from the user, and sends the user's personal information, purchased product information, and a purchase history to the user database processing unit 34.

The user click position monitoring unit 33 constantly monitors the position clicked by the user in accordance with the use proposal screen information, and reports the monitoring result to the user database processing unit 3.
4 The user database processing unit 34 collects various information transmitted from the user click position monitoring unit 33 and the order processing unit 32, and performs update management of the contents of the user database 4.

FIG. 3 is a diagram for explaining the outline of the contents of the homepage in the product sales promotion processing section 31. The top page 300 includes "campaign", "search tab", and "use" to be clicked by the user.・ The click positions of "Life stage", "Recommended products", and "Tab you want to buy" are set. Clicking on "Campaign" () displays a page 301 on the campaign, and clicking on "Search Tab" () displays a page 302 on the catalog. Clicking on “Use / Life Stage” () displays a page 303 regarding use proposals. Click on "Recommended products" (), Click on "Tags you want to buy" (),
The flyer page 304 is displayed by specifying the URL (Uniform Resource Locator) and directly (). Finally, a page 305 of the user's purchase procedure is obtained.

FIG. 4 shows each operation in FIG. 3 and the level of the user's knowledge and use of the PC (first, middle, upper).
FIG. 7 is a diagram conceptually showing the relationship with the image. In the case of the operation, this corresponds to a case where a beginner intends to make a first purchase, and for that purpose, a guidance page such as free experience shopping is also prepared. When upgrading from a beginner to an intermediate level, it is effective to propose the use of the operation and expect to step up the hardware and software, so we propose detailed and detailed product use proposals and promote the purchase of related recommended products. Can be expected.

Further, the operation corresponds to an additional purchase or replacement at the time of level-up from intermediate to advanced, and the operation can be regarded as a particular operation performed by the user with an intention to buy. Things.

FIG. 5 is a diagram showing the transition of the display page when the user clicks on "Campaign" on the top page of FIG. In response to the click on the “campaign”, a display page indicated by “step 1” appears. Next, when the user clicks on the “campaign information”, “step 2” is displayed.
The display page indicated by appears. Then, when "free trial shopping guide" is clicked, a display page of "step 3" appears.

FIG. 6 is a “catalog” on the top page of FIG.
It is a figure showing transition of a display page when a user clicks on. In response to clicking on "Catalog", ”step
A display page indicated by "1" appears, and then, when the user clicks "select category", a display page of "step2" appears. Then, when "change of configuration" is clicked, a display page of "step 3" appears. In this case, it is assumed that the image of the details of the product content, the amount, the photograph, and the like are supplied from the product database 5 and posted.

FIG. 7 is a diagram showing the transition of the display page when the user clicks on “use / life stage” on the top page of FIG. In response to the click of the “use / life stage”, a display page indicated by “step 1” appears. In this example, a proposal for the use of a PC is shown.
Six use items that match the use of C are displayed.
6 of "Internet", "Mobile", "Multimedia", "Hobby", "Family", "Business"
Items.

Here, when the user clicks "multimedia" (a), a display page of "step 2" appears. On this display page, a heading of a more detailed use proposal article of “multimedia” is displayed, and in this example, a heading of “image retouching” is displayed. Note that FIG.
FIG. 11 shows the relationship between each use item of “step 1” and the headline of the use proposal article of “step 2”. For example, “multimedia” shown in “step 1” in FIG.
There are four use suggestion article headings related to the use item of "Image retouching", "video editing", "music", and "movie". Have been. Note that “00” in FIG.
“1” to “0022” are numbers given for convenience in order to specify the use proposal article headline.

Here, when the user clicks on “multimedia” in the state of “step 1” in FIG. 7, “image retouching”, “video editing”,
Which of the four headings "Music" and "Movie" should be
It is assumed that the display of “2” is determined by referring to the data stored in the database 24 shown in FIG. 25. For example, this user is stored in the user database 4. Which of the customer groups (gender, age, PC possession, years after purchase, PC proficiency level, questionnaire) of the “multimedia” shown in FIG.
Judging from the user's personal information, one or more of the four headings “image retouching”, “video editing”, “music”, and “movie” related to “multimedia” are determined. It is. What is determined in this way is “image retouching” in “step 2” of FIG. For details of the database in FIG.
It will be described later.

Returning to FIG. 7, when the user clicks “image retouching” in the state of “step 2” (b), “step 2”
3 ", the use proposal article is displayed in detail. An example of the content of the detailed use proposal article relating to" image retouching "is shown in FIG. In this case, recommended products are displayed and displayed in the right column of the article.
The user shifts to a purchase procedure execution process for purchasing a desired product from the recommended products (c in FIG. 7).

The user click position monitor 3 shown in FIG.
3 is each click position (ac) of the user in FIG.
Is mainly monitored, and the click monitoring information is supplied to the user database processing unit 34. The details will be described later.

12 to 15 and FIGS. 17 to 22,
FIG. 12 shows an example of a detailed use proposal article other than “image retouching”. FIG. 12 shows “postcard creation”, FIG. 13 shows “work”, FIG. 14 shows “video editing”, FIG. 15 shows “home network”, and FIG. Is "household book", FIG. 18 is "album", FIG. 19 is "cooking", FIG. 20 is "house", FIG. 21 is "movie", FIG. 22 is "illustration", and other "learning"
"Mobile computing", "language", "music", and "television" are omitted.

Referring to FIG. 8, there is shown a transition of the display page when the user clicks on “recommended product” on the top page of FIG. In response to the click of "Recommended products", the display page indicated by "step1" appears,
Next, when the user clicks on “Recommended products”, “st
The display page of "ep2" appears.

Referring to FIG. 9, there is shown a transition of the displayed page when the user clicks on the "flyer page" on the top page of FIG. In response to the click of the "flyer page", a display page of "step1" appears, and when the user next clicks "buy", a display page of "step2" appears. Note that the same applies to a case where a user accesses by specifying a URL.

FIG. 10 is a diagram showing a case where the purchase procedure is executed from the “configurator” display page of “step 3” shown in FIG. When the user clicks "add to cart", the next display screen appears. When the user clicks "order", a display screen for inputting order conditions appears. Therefore, the user inputs his or her payment conditions and user ID information such as name, gender, age, address, telephone number, e-mail address, and delivery address. Finally, by clicking "purchase", the order processing section 32 of the server 3 performs the order processing.

The process of executing the purchase procedure shown in FIG. 10 is similarly applied to the case where "use proposal" in FIG. 7 is selected. Is supplied to the user database processing unit 34. The user database processing unit receives the user personal information from the order processing unit 32 and the click monitoring information from the click monitoring unit 33, and updates the user database 4 shown in FIG.

The operation of the embodiment of the present invention will be described with reference to the flowcharts of FIGS. The user terminal 1a accesses the homepage of the server 3 via the Internet 2 (step S11). At this time, the user inputs a user communication ID (hereinafter simply referred to as a user ID) registered in advance via the WWW.

When registering this user ID, in addition to the ID, personal information such as name, gender, age, address, telephone number, e-mail address, product purchase history (PC possession status,
By obligating the user to input information such as years after purchase, PC processing level) and responses to various questionnaires, the user click position monitoring unit 33 of the server monitors this user ID input and outputs the above-mentioned personal information. You can know.

In response to the access from the user, the merchandise sales promotion processing section 31 receives this (S21) and sends the home page top page 300 (see FIG. 3) to the user (S22). The user displays the top page 300 (S12). The user selects a desired position on the top page 300. If the user selects (clicks) the "use / life stage" (S13), the server receives this (S23) and receives a user click position monitor. It is detected that the "use / life stage" is clicked in 33 (S32).

[Use / Life Stage] from the server side
Is displayed to the user (S24), and the user displays the page (S14). This state is shown in FIG.
In this state, if the user selects one of the six use items (Internet, mobile, multimedia, hobby, family, business) (S15: a in FIG. 7), the server side Receiving this (S
25) While monitoring the selected click position (S3)
3), among the selected use items, a use proposal page determined corresponding to the customer layer that matches this user, that is, a display page of “image retouch” in “step 2” in FIG. ) Is sent (S26).

On the user side, this display page is displayed (S16), and the desired use proposal article is clicked (S16).
17: b) of FIG. The server receives this (S2
7) While monitoring this click position (S34),
The detailed contents of the use proposal article are transmitted (S28). On the user side, the detailed contents are displayed (S18: "" in FIG. 7).
Step 3 "), the user waits for the purchase procedure to be executed.

Here, the user purchase procedure execution processing (S
19) is performed in the same procedure as described with reference to FIG. That is, when purchasing a recommended product shown on the display page in “step 3” in FIG.
As shown in FIG. 10, the user clicks “Add to cart”, performs an operation to add the desired product to the cart, and finally clicks “Order”, thereby inputting the order conditions. As described above, the click position of the user during the execution of the purchase procedure is constantly monitored on the server side (S
35).

Finally, the merchandise sales promotion processing section 3 of the server
1 receives the order and passes the process to the order processing unit 32 (S29), and the user click position monitoring unit 33 passes the monitoring result at each stage to the user database processing unit 34 (S36).

The user database processing unit 34 receives these monitoring results and updates the user database shown in FIG. In order from the left column in FIG. 25, six use proposal items, headlines of use proposal articles corresponding to these use proposal items, gender, age, presence / absence of PC, years after purchase, There are levels and questionnaires. In the figure, "ALL" represents "no question".

Incidentally, personal information and preference information such as gender, age, purchase history, level, questionnaire, etc. can be collected at the time of monitoring each click position and inputting order conditions as described above. As described above, (questionnaire and the like) can be input by the user when the user communication ID is registered in advance on the WWW.

FIG. 25 shows, as described above, FIGS.
3 shows an example of the contents of the database 4 indicating to which customer layer the details of the use proposal article (use proposal page) shown in FIG. Rules are set in advance on the server side so that customers (users) who match the customer layer created on this database can see the details of the usage proposal of the corresponding utilization article. In this case, gender, age, PC
This is possible by extracting the possession, the number of years after purchase, the level, and the result of the questionnaire, and checking it with the user's personal information. For example, in the case of a use proposal for "household account book",
Assuming housewives, gender is female, age is 30 years or older, PC
The proficiency level is for beginners and intermediates, and in the preference survey of questionnaires, it is targeted at the customer group who has selected shopping.

When a new use (utilization) proposal is added to the database, profile information of the customer layer assumed from the use proposal is similarly set. After that, the above-mentioned click operation of the user, product purchase history,
By conducting the questionnaire, the database is updated. As a result, it is possible to narrow down the target customers who match the application proposal more finely and precisely.

Further, in the above-described embodiment, a use proposal regarding a PC has been described. However, it is apparent that various products can be applied without being limited to the PC. Further, all the examples in the drawings in the above embodiment are merely examples, and it is apparent that various modifications are possible without being limited to the examples in the drawings.

[0050]

As described above, according to the present invention, the user's preference information can be obtained from the click position on the use proposal homepage for promoting the sale of a product.
It is possible to connect to product proposals required by further users, and by displaying detailed usage proposal articles together with recommended products, it is possible to stimulate the user's willingness to purchase and encourage purchases on the spot, and therefore purchase There is an effect that the probability can be improved.

[Brief description of the drawings]

FIG. 1 is a schematic system configuration diagram to which an embodiment of the present invention is applied.

FIG. 2 is a functional block diagram of an embodiment of the present invention.

FIG. 3 is a diagram showing a relationship between a product sales promotion homepage and a product route.

FIG. 4 is a diagram illustrating a relationship between each product purchase route of FIG. 3 and a user layer.

FIG. 5 is a diagram showing an example of a product purchase pattern.

FIG. 6 is a diagram showing another example of a product purchase pattern.

FIG. 7 is a diagram showing still another example of a product purchase pattern.

FIG. 8 is a diagram showing another example of a product purchase pattern.

FIG. 9 is a diagram showing still another example of a product purchase pattern.

FIG. 10 is a diagram showing an example of a procedure for purchasing a product.

FIG. 11 is a diagram showing a list of use proposal articles.

FIG. 12 is a diagram showing details of a use proposal article of “Creating a postcard”.

FIG. 13 is a diagram showing details of a use proposal article of “work”;

FIG. 14 is a diagram showing details of a usage proposal article of “video editing”;

FIG. 15 is a diagram showing details of a use proposal article of “home network”.

FIG. 16 is a diagram showing details of a use proposal article of “image retouching”.

FIG. 17 is a diagram showing details of a use proposal article of “household account book”.

FIG. 18 is a diagram showing details of a use proposal article of “album”;

FIG. 19 is a diagram showing details of a use proposal article of “cooking”.

FIG. 20 is a diagram showing details of a use proposal article of “house”.

FIG. 21 is a diagram showing details of a use proposal article of “movie”.

FIG. 22 is a diagram showing details of a use proposal article of “illustration”.

FIG. 23 is a flowchart showing a part of the operation of the embodiment of the present invention.

FIG. 24 is a flowchart showing a part of the operation of the embodiment of the present invention.

FIG. 25 is a diagram illustrating an example of a user database.

[Explanation of symbols]

1a to 1n User terminal 2 Internet 3 Server 4 User database 5 Product database 11 Access unit 12 User information input unit 31 Product sales promotion processing unit 32 Order processing unit 33 User click position monitoring unit 34 User database processing unit 300 Product sales promotion homepage (top page)

Claims (24)

[Claims] 1. A sales promotion system in which a sales promotion server for product sales promotion and a plurality of user terminals are connected via a communication network, wherein the sales promotion system is provided on the sales promotion server side, and A product sales promotion processing means that can be referred to via the communication network, and that creates and registers in advance use proposal screen information that describes use proposals of these products for sales promotion of various products; A means provided on the user terminal side, referring to the use proposal screen information via the communication network, and performing a selection instruction and a purchase instruction for selecting a product according to the screen information; and a means provided on the sales promotion server side, An information collecting means for monitoring the selection instruction and the purchase instruction and collecting personal information and preference information of the user. 2. The use proposal screen information in the product sales promotion processing means includes, in order from a top page, a page showing a plurality of use items matching the use of various products, and more detailed information for each of these use items. 2. The sales promotion according to claim 1, wherein a headline page of the use proposal article and a page of a detailed use proposal article and a proceeding product for each headline of each of the use proposal articles are associated with each other. system. 3. The apparatus according to claim 2, wherein the information collecting unit monitors an instruction to select the page by a user.
The sales promotion system described. 4. The sales promotion system according to claim 1, wherein said information collecting means collects personal information and a purchase history input when a product purchase instruction is issued from said user terminal. 5. The sales promotion system according to claim 1, wherein said information collecting means collects personal information input at the time of access from said user terminal. 6. The sales promotion server further includes means for associating with the use item and the headline of the use proposal article a database based on the information collected by the information collection means. Item 6. The sales promotion system according to any one of Items 2 to 5. 7. The database is set with customer layer information that is assumed in advance to be associated with each of the headlines of the use proposal article and that is expected to match each headline, and the merchandise sales promotion processing means includes: 7. The sales promotion system according to claim 6, wherein based on the personal information of the user, a page of a use proposal article and a recommended product of a heading that matches the customer demographic information is displayed on the user terminal. 8. The sales promotion system according to claim 1, wherein said communication network is the Internet. 9. A sales promotion server for sales promotion of goods, which can be referred to from a user terminal via a communication network,
And product sales promotion processing means for creating and registering use proposal screen information describing use proposals of these products in advance for sales promotion of various products, and a product according to the screen information in the user terminal An information collecting means for monitoring a selection instruction for selection and a purchase instruction and collecting personal information and preference information of the user. 10. The use proposal screen information in the commodity sales promotion processing means includes, in order from a top page, a page showing a plurality of use items matching the use of various kinds of products;
It is characterized in that a heading page of a use proposal article which is more detailed for each of these use items and a page of a detailed use proposal article and a proceeding product for each headline of each of these use proposal articles are associated with each other. 10. The sales promotion server according to claim 9, wherein 11. The sales promotion server according to claim 10, wherein the information collecting unit monitors an instruction for selecting the page by a user. 12. The sales promotion server according to claim 9, wherein said information collecting means collects personal information and a purchase history input when a product purchase instruction is issued from said user terminal. 13. The sales promotion server according to claim 9, wherein said information collecting means collects personal information input at the time of access from said user terminal. 14. The information processing apparatus according to claim 10, further comprising: means for associating a database with the use item and the headline of the use proposal article based on the information collected by the information collection means. Sales promotion server. 15. The database is set with customer layer information that is assumed to be associated with each of the headlines of the use proposal article and that is assumed to match each of the headlines. 15. The sales promotion server according to claim 14, wherein based on the personal information of the user, a page of a use proposal article and a recommended product of a heading that matches the customer demographic information is displayed on the user terminal. 16. The sales promotion server according to claim 9, wherein the communication network is the Internet. 17. A sales promotion method in a sales promotion system in which a sales promotion server for product sales promotion and a plurality of user terminals are connected via a communication network, wherein the sales promotion server has the user A step of previously creating and registering use suggestion screen information that can be referred to from the terminal via the communication network and that describes use proposals of these products for promoting sales of various products; and On the side, referring to the use proposal screen information via the communication network, and making a selection instruction and a purchase instruction for selecting a product according to the screen information; and, on the sales promotion server side, the selection instruction and the purchase instruction. Collecting a personal information and a preference information of the user by monitoring the personal information and the preference information of the user. 18. The use proposal screen information includes, in order from the top page, a page showing a plurality of use items matching the use of various products, and a heading page of a more detailed use proposal article for each of these use items. 18. The sales promotion method according to claim 17, wherein a detailed use proposal article and a page of a product to be advanced are associated with each other for each headline of each use proposal article. 19. The sales promotion method according to claim 18, wherein the information collecting step monitors an instruction to select the page by a user. 20. The sales promotion method according to claim 17, wherein the information collecting step collects personal information and a purchase history input when a product purchase instruction is issued from the user terminal. 21. The sales promotion method according to claim 17, wherein the information collecting step collects personal information input at the time of access from the user terminal. 22. The sales promotion server further comprising a step of creating a database in association with the use item and the headline of the use proposal article based on the information collected in the information collection step. Item 22. The sales promotion method according to any one of Items 18 to 21. 23. The database, in which customer demographic information assumed to be associated with each of the headlines of the use proposal article and assumed to match each headline is set, and based on the personal information of the user. 23. The sales promotion method according to claim 22, wherein a page of a use proposal article and a recommended product of a heading that matches the customer demographic information is displayed on the user terminal. 24. The sales promotion method according to claim 17, wherein said communication network is the Internet.