JP6499332B1 - Proposing device, proposing method, and program - Google Patents

Abstract

The present invention provides a suggestion device and the like that can propose correction of sales conditions so as to promote the sale of merchandise. The proposed apparatus 100 manages an electronic market where the same product is sold according to each sales condition of a plurality of merchants via a sales page designed by each of the plurality of merchants, and calculates a calculation unit 111. Unit 112 and proposing unit 113. Each time the same product is purchased, the collection unit 111 collects sales conditions related to the purchase. The calculation unit 112 calculates a statistical feature amount of each collected sales condition. The proposing unit 113 proposes correction of the sales conditions in the target merchant by comparing each of the sales conditions in the target merchant with the calculated feature amount among the plurality of merchants. [Selection] Figure 3

Description

  The present invention relates to a proposal device, a proposal method, and a program.

  Conventionally, there is a system for managing a market (electronic market) where merchandise transactions are performed between a seller (merchant) and a purchaser via the Internet. In such a system, there is a technique for recommending a product to a user who uses the electronic market (see, for example, Patent Document 1).

JP 2012-118878 A

  On the other hand, merchants who sell products in the electronic market also have demands for recommendations on sales conditions that can promote the sale of products.

  An object of the present invention is to provide a proposal device, a proposal method, and a program that can propose a modification of sales conditions so as to promote the sale of merchandise.

The proposed apparatus according to the first aspect of the present invention is:
A proposal device that manages an electronic market in which the same product is sold according to the respective sales conditions in the plurality of merchants through a sales page designed by each of the plurality of merchants,
Each time the same product is purchased, a collection unit that collects sales conditions related to the purchase;
A calculation unit for calculating a statistical feature amount of each of the collected sales conditions;
Among the plurality of merchants, a proposal unit that proposes correction of sales conditions in the target merchant by comparing each of the sales conditions in the target merchant and the calculated feature amount;
It is characterized by providing.

In the proposed device according to the above aspect,
When the same product is purchased from the sales page, the collection unit collects a search query used by the purchaser up to the sales page,
A search result acquisition unit for executing a search by the collected search query and acquiring a search result;
A sales page acquisition unit that acquires a target sales page designed by the target merchant and a higher sales page listed above the sales page in the search result;
The proposing unit may suggest a modification of the target sales page by showing a difference between the target sales page and the upper sales page to the target merchant.

In the proposed device according to the above aspect,
The sales page acquisition unit may acquire a higher sales page that is the higher sales page and sells the same product.

In the proposed device according to the above aspect,
The proposing unit may propose a correction of the target sales page by highlighting a term that appears on the upper sales page and does not appear on the target sales page on the upper sales page. .

The proposed method according to the second aspect of the present invention is:
A proposal method executed by a proposal device that manages an electronic market in which the same product is sold according to each sales condition in the plurality of merchants via a sales page designed by each of the plurality of merchants,
Each time the proposed device purchases the same product, a collecting step of collecting sales conditions related to the purchase;
A calculation step in which the proposed device calculates a statistical feature amount of each of the collected sales conditions;
A proposal step in which the proposing device compares each of the sales conditions in the target merchant among the plurality of merchants and the calculated feature amount to propose correction of the sales conditions in the target merchant;
It is characterized by providing.

The program according to the third aspect of the present invention is:
Through a sales page designed by each of the plurality of merchants, a computer that manages the electronic market where the same product is sold according to the respective sales conditions of the plurality of merchants,
Each time the same product is purchased, a collection unit that collects sales conditions related to the purchase,
A calculation unit for calculating a statistical feature amount of each of the collected sales conditions;
A proposal unit for proposing correction of the sales conditions in the target merchant by comparing each of the sales conditions in the target merchant among the plurality of merchants and the calculated feature amount,
It is made to function as.

  The program can be distributed and sold via a computer communication network independently of the computer on which the program is executed. Furthermore, the information recording medium for recording the program is a non-transitory recording medium and can be distributed and sold independently of the computer. Here, the non-temporary information recording medium refers to a tangible information recording medium. Non-temporary information recording media are, for example, compact disks, flexible disks, hard disks, magnetic disks, digital video disks, magnetic tapes, and semiconductor memories. The transitory information recording medium refers to the transmission medium (propagation signal) itself. The temporary recording medium is, for example, an electric signal, an optical signal, or an electromagnetic wave. The temporary storage area is an area for temporarily storing data and programs, and is a volatile memory such as a RAM (Random Access Memory), for example.

  According to the present invention, it is possible to propose correction of sales conditions so as to promote sales of merchandise.

It is a figure which shows the structure of the proposal system which concerns on Embodiment 1 of this invention. It is a schematic block diagram which shows the hardware constitutions of the proposal apparatus which concerns on Embodiment 1. FIG. It is a schematic block diagram which shows the function structure of the proposal apparatus which concerns on Embodiment 1. FIG. It is a figure which shows an example of the data stored in goods DB. It is a figure which shows an example of the correction proposal page which concerns on Embodiment 1. FIG. It is a flowchart showing the flow of the sales condition correction proposal process performed by the proposal apparatus which concerns on Embodiment 1. FIG. It is a schematic block diagram which shows the function structure of the proposal apparatus which concerns on Embodiment 2. It is a figure which shows an example of the search result page which concerns on Embodiment 2. FIG. It is a figure which shows an example of the correction proposal page which concerns on Embodiment 2. FIG. 10 is a flowchart showing a flow of sales page correction proposal processing executed by the proposal device according to the second embodiment. It is a figure which shows an example of the correction proposal page which concerns on a modification. It is a figure which shows an example of the high-order sales page which concerns on a modification.

  Embodiments of the present invention will be described below. In addition, this embodiment is for description and does not limit the scope of the present invention. Accordingly, those skilled in the art can employ embodiments in which each or all of these elements are replaced with equivalent ones, and these embodiments are also included in the scope of the present invention. Further, in describing an embodiment of the present invention with reference to the drawings, the same or corresponding parts in the drawings are denoted by the same reference numerals.

(Embodiment 1)
FIG. 1 shows the configuration of a proposed system 1 according to Embodiment 1 of the present invention. In the proposal system 1, in the market where electronic merchandise is traded between the merchant and the purchaser via the Internet 500 (electronic market), the sales condition related to the shop where the merchant sells the product is corrected This is a system proposed to merchants. Here, the merchant is a person who manages, operates, or manages a shop opened in the electronic market and sells products in the shop.

  As shown in FIG. 1, the proposal system 1 includes a proposal device 100, merchant terminals 200a, 200b,... 200n (hereinafter collectively referred to as “merchant terminal 200”), and purchaser terminals 300a, 300b,. 300n (hereinafter collectively referred to as "purchaser terminal 300") and a shopping server 400, and each device is communicably connected via the Internet 500.

  The proposal apparatus 100 is an apparatus that manages an electronic market, and specifically proposes, to the merchant, correction of sales conditions related to products and shops in the electronic market. The detailed configuration of the proposed device 100 will be described later.

  The merchant terminal 200 is a terminal operated by a merchant opening a shop in the electronic market. In the present embodiment, it is assumed that each of a plurality of merchants operates one merchant terminal 200. However, the number of merchant terminals 200 operated by one merchant is not limited to this, and a plurality of merchant terminals 200 may be operated.

  The purchaser terminal 300 is a terminal that is operated by a purchaser who views and purchases a product traded in the electronic market.

  The shopping server 400 is an apparatus that provides an electronic market. The shopping server 400 operates a shopping site that provides a plurality of merchant sales pages. In addition, the relationship between the proposal apparatus 100 and the shopping server 400 is not restricted to what is shown in FIG. For example, the suggestion device 100 may be directly connected to the shopping server 400, or the suggestion device 100 and the shopping server 400 may be configured integrally.

  In the present embodiment, each of the plurality of merchants opens a shop in the electronic market. Specifically, the merchant designs a sales page for selling products in a shop managed by the merchant, and uploads the sales page to the shopping server 400 via the merchant terminal 200. The purchaser can download the sales page from the shopping server 400 via the purchaser terminal 300 and browse the details of the product. Further, when purchasing a product viewed on the sales page, the purchaser downloads a purchase page for purchasing the product from the sales page of the product via the purchaser terminal 300. And a purchaser can purchase goods by inputting information required for purchase and transmitting a purchase application to shopping server 400 via purchaser terminal 300. In the present embodiment, it is assumed that each of the plurality of merchants sells the same product at a shop that opens in the electronic market. For example, in the electronic market, the merchant M1 sells the product G1 in the shop S1 managed by the merchant M1, and the merchant M2 sells the same product G2 as the product G1 in the shop S2 managed by the merchant M1. .

  Next, the configuration of the proposed apparatus 100 will be described in detail.

  FIG. 2 is a schematic block diagram showing the hardware configuration of the proposed apparatus 100. As shown in FIG. As shown in FIG. 2, the proposed apparatus 100 includes a control unit 101, a ROM (Read Only Memory) 102, a RAM 103, a display unit 104, a communication unit 105, and an operation unit 106. They are connected by a bus 107.

  The control unit 101 includes, for example, a CPU (Central Processing Unit), and controls the entire proposed device 100.

  The ROM 102 is a non-volatile memory that stores a program for the control unit 101 to control the entire proposed apparatus 100 and various data.

  The RAM 103 is a volatile memory for temporarily storing information generated by the control unit 101 and data necessary for generating the information.

  The display unit 104 includes a display device that includes an LCD (Liquid Crystal Display) and a backlight. The display unit 104 displays, for example, data output from the control unit 101 under the control of the control unit 101.

  The communication unit 105 includes a communication interface for connecting the proposal apparatus 100 to the Internet 500.

  The operation unit 106 includes input devices such as buttons, a keyboard, and a touch panel. The operation unit 106 receives an operation input from the user of the proposal apparatus 100 and outputs a signal corresponding to the received operation input to the control unit 101.

  Next, the functional configuration of the proposed apparatus 100 will be described.

  FIG. 3 is a schematic block diagram illustrating a functional configuration of the proposed device 100. As illustrated in FIG. 3, the proposal device 100 functions as a collection unit 111, a calculation unit 112, and a proposal unit 113. In the present embodiment, the control unit 101 and the communication unit 105 cooperate to function as the collection unit 111, the calculation unit 112, and the proposal unit 113.

  Each time the same product is purchased, the collection unit 111 collects sales conditions related to the purchase. For example, when the shopping server 400 receives a purchase application for a certain product from the purchaser terminal 300, the shopping server 400 transmits a purchase notification indicating that the product has been purchased to the proposal device 100. When receiving the purchase notification from the shopping server 400, the collection unit 111 refers to a product DB (Data Base) 601 and identifies a shop that sells the same product as the product related to the purchase notification.

  The product DB 601 stores information related to products traded in the electronic market, for example, as shown in FIG. Specifically, the product DB 601 illustrated in FIG. 4 stores data representing a shop ID, a product ID, a product name, a product price, a shipping fee, a product description, and a product sales page. The shop ID is information for identifying the shop and is assigned to the shop in advance by an administrator of the electronic market, for example. The product ID is information for identifying the product, and is, for example, a JAN (Japanese Article Number) code or a product code assigned to the product by an administrator of the electronic market. The merchandise name, the price of the merchandise, the shipping fee, and the merchandise description are input by the merchant via the merchant terminal 200, for example. The sales page is designed, for example, by inputting information such as a product name and price via the merchant terminal 200 by the merchant. When the sales page is uploaded to the shopping server 400, the URL (Uniform Resource Locator) of the sales page is set to the product. Stored in the DB 601. The product DB 601 may be stored in a storage device such as the shopping server 400 or an external server, or may be stored in the RAM 103 or the ROM 102.

  Then, the collection unit 111 refers to the product DB 601, sets the product associated with the same product ID as the product related to the purchase application as the same product, and identifies a shop where the same product is sold. And the collection part 111 collects the sales conditions of the same goods which the specified shop sells. Here, the sales conditions are conditions related to a product, and are, for example, a product name, a price of the product, and a postage of the product.

  For example, when the collection unit 111 receives a purchase notification with the product ID “G1” of the product related to the purchase application from the shopping server 400, the collection unit 111 refers to the product DB 601 and has the same product ID “G1” as the product related to the purchase application. A shop that sells the product, that is, a shop whose shop IDs are “S1”, “S2”, and “S3” is specified. Then, the collection unit 111 refers to the product DB 601 to obtain the product name, the price of the product, and the shipping cost of the product ID “G1” sold by the shop whose shop IDs are “S1”, “S2”, and “S3”. Collect as sales conditions.

  The sales conditions are not limited to the above example. For example, the return point rate of the product, the number of products in stock, the delivery date of the product, the delivery company, the PV of the sales page (Page View), the search order of the sales page, and the merchant In addition to the conditions related to the product, such as whether or not the product was taken up in the e-mail magazine to be issued, the number of reviews for the shop, the rate of increase in the number of reviews in a given period, the review score for the shop, the number of readers of the e-mail magazine, etc. Related conditions may be used. These sales conditions may be stored in the product DB 601, or may be stored in a storage device such as the shopping server 400 or an external server, the RAM 103, or the ROM 102.

  The calculating unit 112 calculates a statistical feature amount of each sales condition collected by the collecting unit 111. For example, the calculation unit 112 calculates the average or variance of the sales conditions as a statistical feature amount. For example, with reference to the product DB 601, the collection unit 111 refers to the product price as one of the sales conditions of the product ID “G1” sold by the shops with the shop IDs “S1”, “S2”, and “S3”. When “4,500 yen”, “3,900 yen”, and “4,200 yen” are collected, the calculation unit 112 calculates an average value “4,200 yen” of the collected prices.

  Note that the statistical feature amount calculated by the calculation unit 112 is not limited to the above example. For example, the calculation unit 112 may calculate the degree of contribution of sales conditions to sales as a statistical feature amount. Here, the degree of contribution to sales is that each of the sales conditions when the product was purchased in the past is accumulated in the shopping server 400 or an external storage device, and is used for machine learning such as regression analysis, reinforcement learning, and neural network. It can obtain | require by analyzing the accumulate | stored sales conditions by such various techniques.

  The proposing unit 113 proposes correction of the sales conditions in the target merchant by comparing each of the sales conditions in the target merchant with the calculated feature amount among the plurality of merchants. Specifically, the suggestion unit 113 identifies a merchant that is designated in advance by the merchant terminal 200 or the like and is to propose a modification of the sales conditions as the target merchant. Then, the proposing unit 113 proposes correction of the sales conditions in the target merchant by comparing each of the sales conditions of the target merchant with the feature amount calculated by the calculation unit 112. For example, the suggestion unit 113, for sales conditions in which the degree of contribution calculated by the calculation unit 112 is higher than a predetermined value, when the value of the sales conditions is lower than the calculated average, or the deviation value is lower than the predetermined value If so, offer the merchant an amendment to the terms of sale.

  As a method for proposing corrections to the target merchant, for example, the proposing unit 113 generates a correction proposal page including a proposal for correcting sales conditions as shown in FIG. Then, the suggestion unit 113 transmits a correction proposal notification including the URL of the correction proposal page and a message indicating that the correction of the sales condition has been proposed to the merchant terminal 200 of the target merchant by e-mail or the like. When the target merchant receives the correction proposal notification via the merchant terminal 200, the target merchant can browse the correction proposal page by browsing the correction proposal page.

  Next, operation | movement of the proposal apparatus 100 concerning embodiment of this invention is demonstrated. FIG. 6 is a flowchart showing the flow of the sales condition correction proposal process executed by the proposal device 100. In this process, it is assumed that the target merchant is designated in advance. This process is started, for example, when a request for starting this process is received from the shopping server 400 via the communication unit 105.

  When this process is started, the collection unit 111 determines whether a purchase notification is received from the shopping server 400 via the communication unit 105 (step S101). If the collection unit 111 determines that a purchase notification has not been received (step S101; No), the collection unit 111 waits until a purchase notification is received.

  When the collection unit 111 determines that a purchase notification has been received (step S101; Yes), the collection unit 111 collects sales conditions related to the received purchase notification (step S102).

  And the calculation part 112 calculates a statistical feature-value about each of the sales conditions collected in step S102 (step S103).

  Next, the proposing unit 113 compares each of the sales conditions for the target merchant designated in advance with the statistical feature amount calculated in step S103 to generate a correction proposal page (step S104).

  Then, the suggestion unit 113 transmits a correction proposal notification including the URL of the correction proposal page generated in step S104 to the merchant terminal 200 operated by the target merchant (step S105). And the proposal apparatus 100 returns to step S101, and repeatedly performs this process until the completion request | requirement of this process is received.

  As described above, the proposal device 100 according to the embodiment of the present invention collects the sales conditions related to the purchase every time the same product sold by a plurality of merchants is purchased, and the target merchant to propose the correction. The sales page of the target merchant is proposed to be corrected by comparing the sales conditions of the item and the statistical features of the collected sales conditions. Therefore, the proposal device 100 proposes to modify the sales conditions so that the sales of the products are promoted to the target merchant who desires to increase sales based on the sales conditions of a plurality of merchants who sell the same products. be able to.

(Embodiment 2)
In Embodiment 1 described above, an example has been described in which, when the same product is purchased, the modification of the sales conditions is proposed based on the sales conditions of a plurality of merchants involved in the purchase. In Embodiment 2 below, when a sales page is reached from a search query and the same product is purchased from the sales page, the search query corrects the difference from the sales page with a higher rank than the sales page. An example of proposing is described. In the following description, components similar to those in the first embodiment are denoted by the same reference numerals, and detailed description thereof is omitted.

  FIG. 7 is a schematic block diagram illustrating a functional configuration of the proposal apparatus 100a according to the second embodiment. As shown in FIG. 7, the proposal device 100a functions as a collection unit 111a and a suggestion unit 113a instead of the collection unit 111 and the proposal unit 113, as compared with the proposal device 100 according to the first embodiment shown in FIG. It further functions as a search result acquisition unit 114 and a sales page acquisition unit 115. In the present embodiment, the control unit 101 and the communication unit 105 cooperate to function as the collection unit 111a, the calculation unit 112, the suggestion unit 113a, the search result acquisition unit 114, and the sales page acquisition unit 115.

  When the same product is purchased from the sales page, the collection unit 111a collects a search query used until the purchaser reaches the sales page. For example, when the collection unit 111a receives a purchase notification from the shopping server 400, the collection unit 111a analyzes the URL of the page from which the product sales page related to the purchase notification is visited. When the page of the visit source is a page representing a search result in a search engine or a search result in the electronic market, the URL of the search result page includes data representing a search query. Therefore, the collection unit 111a can collect the search query by analyzing the URL of the search result page. Alternatively, when a product is purchased, the shopping server 400 analyzes the URL of the page from which the product is sold and obtains a search query, and the collection unit 111a collects the search query acquired by the shopping server 400 May be.

  The search result acquisition unit 114 executes a search based on the search query collected by the collection unit 111a, and acquires the search result. For example, the search result acquisition unit 114 uses a search engine provided by the shopping server 400 to search for products sold in the electronic market, or a search engine for searching for information existing on the Internet 500. The search by the search query collected by the collection unit 111a is executed. Then, as a result of executing the search, the search result acquisition unit 114 acquires, as a search result, a list of sales pages of products arranged in the order related to the search query.

  For example, if the search keyword “wine” is collected as a search query by the collection unit 111a, the search result acquisition unit 114 uses a search engine for searching for products sold in the electronic market, for example, FIG. A search result page 801 as shown in FIG. The search result page 801 illustrated in FIG. 8 includes a list of sales pages (sales page list) 802 of products arranged from the top in the order related to the search keyword “wine”. The sales page list 802 includes items 803_1, 803_2,... (Hereinafter collectively referred to as “item 803”) corresponding to the sales page of the product, and the images and product names of the products arranged in the item 803. When is selected, a transition is made to the sale page for the product.

  The sales page acquisition unit 115 includes a sales page (target sales page) designed by the target merchant and a sales page (higher sales page) listed above the sales page in the search result acquired by the search result acquisition unit 114. ) And get. For example, when the sales page acquisition unit 115 acquires a list of sales pages of products arranged in the order relevant to the search query as a search result, the sales page acquisition unit 115 identifies a sales page of a product having the same product ID as the product related to the purchase notification. To do. Then, the sales page acquisition unit 115 selects the sales page corresponding to the shop ID of the shop managed by the target merchant to be proposed to modify the sales page, which is specified in advance by the merchant terminal 200 among the specified sales pages. Get as target sales page. Moreover, the sales page acquisition part 115 acquires the sales page hung up higher than the object sales page in the list | wrist of the sales page obtained as a search result among the specified sales pages as a high-order sales page.

  For example, when the product ID of the product related to the purchase notification is “G1” and a search result page as shown in FIG. 8 is acquired by the search result acquisition unit 114, the sales page acquisition unit 115 displays the product related to the purchase notification. Items 803_1, 803_3, etc. corresponding to the sales page of the product with the same product ID as the product ID “G1” of the product ID. Based on the shop ID “S1” of the shop managed by the target merchant designated in advance, the sales page acquisition unit 115 includes items 803_1, 803_3, etc. corresponding to the sales page of the product with the product ID “G1”. The item 803_3 corresponding to the target sales page is specified. Then, the sales page acquisition unit 115 acquires the sales page corresponding to the item 803_3 from the shopping server 400 as the target sales page. Further, the sales page acquisition unit 115 acquires a sales page corresponding to the item 803_1 listed above the item 803_3 from the shopping server 400 as an upper sales page.

  The proposing unit 113a proposes correction of the target sales page by showing the difference between the target sales page and the upper sales page to the target merchant. Specifically, the suggestion unit 113 a compares the text included in the target sales page acquired by the sales page acquisition unit 115 with the text included in the higher sales page acquired by the sales page acquisition unit 115. For example, in the product name or the product description, the proposing unit 113a proposes to add a term that appears on the upper sales page but does not appear on the target sales page. In addition, when there are a plurality of top sales pages, it may be proposed to add a term when the appearance frequency is higher than a predetermined value in the plurality of top sales pages and is not used in the target sales page. . Further, for example, in the product name or the product description, the suggestion unit 113a proposes to delete a term that does not appear on the upper sales page but appears on the target sales page. When there are multiple top sales pages, if there is a term that appears on the target sales page that has a frequency of appearance lower than a predetermined value on a plurality of top sales pages, we suggest that you delete that term. Also good. For example, a method similar to the method described in the first embodiment can be employed as a method for proposing correction to the target merchant.

  FIG. 9 shows an example of the correction proposal page 901 generated by the proposal unit 113a. The correction proposal page shown in FIG. 9 includes a message 902 indicating a difference between the target sales page and the upper sales page, and a correction proposal.

  Next, operation | movement of the proposal apparatus 100a concerning Embodiment 2 of this invention is demonstrated. FIG. 10 is a flowchart showing the flow of the sales page correction proposal process executed by the proposal device 100a. This process is started, for example, when a request for starting this process is received from the shopping server 400 via the communication unit 105.

  When this process is started, the collection unit 111a determines whether a purchase notification is received from the shopping server 400 via the communication unit 105 (step S201). If the collection unit 111a determines that a purchase notification has not been received (step S201; No), the collection unit 111a waits until a purchase notification is received.

  When the collection unit 111a determines that the purchase notification has been received (step S201; Yes), the collection unit 111a analyzes the URL of the visit source page of the sale page of the product related to the received purchase notification, thereby reaching the sales page. The used search queries are collected (step S202).

  And the search result acquisition part 114 performs the search by the search query collected in step S202, and acquires a search result. (Step S203).

  Next, the sales page acquisition unit 115 includes a target sales page designed by a target merchant designated in advance, and an upper sales page listed higher than the target sales page in the search result acquired in step S203. Obtain (step S204).

  Then, the suggestion unit 113a generates a correction proposal page indicating the difference between the target sales page and the upper sales page acquired in step S204 (step S205).

  Then, the suggestion unit 113a transmits a correction proposal notification including the URL of the correction proposal page generated in step S205 to the merchant terminal 200 operated by the target merchant (step S206). And the proposal apparatus 100a returns to step S201, and repeatedly performs this process until the request | requirement of the completion | finish of this process is received.

  As described above, when the same product is purchased from the sales page, the proposal apparatus 100a according to the second embodiment of the present invention collects and collects the search queries used by the purchaser up to the sales page. Execute the search by the searched query and get the search result. Then, obtain the sales page designed by the target merchant and the sales page listed above the sales page in the search results, and suggest the correction to the target sales page by showing the difference to the target merchant To do. Therefore, the target merchant can easily grasp the contents to be specifically modified in order to increase sales of sales conditions described in the sales page.

  In addition, the proposal device 100a compares the text included in the target sales page with the text included in the upper sales page, suggests the difference, and proposes correction. Therefore, the proposal device 100a can prompt the target merchant to add or correct the term when the explanation of the term included in the target sales page is insufficient or there is an error. In addition, if there is an enumeration of inappropriate terms, incompatible terms, or terms that are not SEO (Search Engine Optimization) measures in the text included in the target sales page, we will encourage the deletion or correction of those terms. it can.

  Although the embodiment of the present invention has been described above, the above embodiment is an example, and the scope of application of the present invention is not limited to this. That is, the embodiments of the present invention can be applied in various ways, and all the embodiments are included in the scope of the present invention.

  For example, in the above embodiment 2, as shown in FIG. 9, the suggestion unit 113a generates a correction proposal page including a message 902 indicating a difference between the target sales page and the upper sales page and a correction proposal. explained. However, the example of the correction proposal page which the proposal part 113a produces | generates is not restricted to this. For example, the suggestion unit 113a may generate a correction proposal page 1001 including a list of higher-order sales pages acquired by the sales page acquisition unit 115, as shown in FIG. The correction proposal page 1001 shown in FIG. 11 includes a list of upper sales pages (upper sales page list) 1002 acquired by the sales page acquisition unit 115. The upper sales page list 1002 is composed of items 1003 corresponding to the upper sales pages. When an image or a product name of a product arranged in the item 1003 is selected, a transition is made to the upper sales page. In this way, by displaying the list of the upper sales pages to the target merchant and proposing a correction, the target merchant can easily browse the sales page to be referred to, and can prompt the correction of the target sales page.

  Furthermore, when the target merchant browses the top sales page, the suggestion unit 113a highlights a term that appears on the top sales page and does not appear on the target sales page on the top sales page. You may propose to modify the target sales page. For example, it is assumed that the proposal unit 113a generates a correction proposal page 1001 as illustrated in FIG. 11 and transmits it to the merchant terminal 200 of the target merchant. At this time, when the target merchant selects an image of the product arranged in the item 1003 included in the correction proposal page 1001, the proposal unit 113a displays the target sales page acquired by the sales page acquisition unit 115, the upper sales page, And terms that appear on the upper sales page but do not appear on the target sales page. And the proposal part 113a transmits the high-order sales page by which the term was highlighted to the merchant terminal 200. FIG. FIG. 12 shows an example of the upper sales page 1101 in which terms that appear on the upper sales page but do not appear on the target sales page are highlighted. In the upper sales page 1101 shown in FIG. 12, “red” identified as a term that appears on the upper sales page by the suggestion unit 113a as a highlighted part 1102 and that does not appear on the target sales page is bold and has a predetermined value. It is highlighted using the background color. Note that the highlighting method is not limited to this, and the term may be highlighted by a method such as changing a font or font size or adding an underline. In this way, the target merchant indicates the part to be corrected by showing the target merchant the upper sales page that is the term that appears on the upper sales page and the term that does not appear on the target sales page is highlighted. It can be easily recognized, and correction of the target sales page can be prompted.

  The proposed devices 100 and 100a according to the present invention can be provided with a configuration for realizing the above-described functions in advance, and an existing personal computer, an information terminal device, or the like can be provided by applying a program. The proposed devices 100 and 100a according to the present invention can be made to function. That is, an existing personal computer or information is used so that a program for realizing each functional configuration of the proposed devices 100 and 100a exemplified in the above embodiment can be executed by a CPU or the like that controls the existing personal computer or information terminal device. By applying to a terminal device, the personal computer and the information terminal device can function as the proposed devices 100 and 100a according to the present invention. In addition, the proposed method according to the present invention can be implemented using the proposed devices 100 and 100a.

  Further, such a program is not limited to the above, and can be applied by an arbitrary method. For example, the program can be stored and applied to a computer-readable recording medium [CD-ROM (Compact Disc Read-Only Memory), DVD (Digital Versatile Disc), MO (Magneto Optical disc), etc.], the Internet, etc. It is also possible to apply the program by storing it in a storage on the network and downloading it.

1 Proposed System 100, 100a Proposed Device 101 Control Unit 102 ROM
103 RAM
104 Display unit 105 Communication unit 106 Operation unit 107 Bus 111, 111a Collection unit 112 Calculation unit 113, 113a Proposal unit 114 Search result acquisition unit 115 Sales page acquisition unit 200 (200a to 200n) Merchant terminal 300 (300a to 300n) Purchaser Terminal 400 Shopping server 500 Internet 601 Product DB
701 Correction proposal page 801 Search result page 802 Sales page list 803_1 to 803_4 Item 901 Correction proposal page 902 Message 1001 Correction proposal page 1002 Upper sales page list 1003 Item 1101 Upper sales page 1102 Highlighted part

Claims (4)

A proposal device that manages an electronic market in which the same product is sold according to the respective sales conditions in the plurality of merchants through a sales page designed by each of the plurality of merchants,
Each time the same product is purchased, the sales conditions related to the purchase are collected, and when the same product is purchased from the sales page, a search query used until the purchaser reaches the sales page is collected . A collection department;
A calculation unit for calculating a statistical feature amount of each of the collected sales conditions;
Among the plurality of merchants, a proposal unit that proposes correction of sales conditions in the target merchant by comparing each of the sales conditions in the target merchant and the calculated feature amount;
A search result acquisition unit for executing a search by the collected search query and acquiring a search result;
A sales page acquisition unit for acquiring a target sales page designed by the target merchant and a higher sales page listed higher than the sales page in the search result ;
The suggestion unit proposes a correction of the target sales page by highlighting a term that appears on the upper sales page and does not appear on the target sales page on the upper sales page.
Proposed device. The sales page acquisition unit is the upper sales page, and acquires an upper sales page for selling the same product.
The proposed device according to claim 1 . A proposal method executed by a proposal device that manages an electronic market in which the same product is sold according to each sales condition in the plurality of merchants via a sales page designed by each of the plurality of merchants,
Each time the same product is purchased, the proposal device collects sales conditions related to the purchase, and when the same product is purchased from the sales page, the purchaser uses it until reaching the sales page. A collection step to collect search queries ;
A calculation step in which the proposed device calculates a statistical feature amount of each of the collected sales conditions;
A proposal step in which the proposing device compares each of the sales conditions in the target merchant among the plurality of merchants and the calculated feature amount to propose correction of the sales conditions in the target merchant;
A search result acquisition step in which the proposal device performs a search by the collected search query and acquires a search result;
A sales page acquisition step in which the proposal device acquires a target sales page designed by the target merchant and a higher sales page listed above the sales page in the search result;
Equipped with a,
In the proposing step, a term that appears on the upper sales page and that does not appear on the target sales page is highlighted on the upper sales page to propose correction of the target sales page.
Proposed method. Through a sales page designed by each of the plurality of merchants, a computer that manages the electronic market where the same product is sold according to the respective sales conditions of the plurality of merchants,
Each time the same product is purchased, the sales conditions related to the purchase are collected, and when the same product is purchased from the sales page, a search query used until the purchaser reaches the sales page is collected . Collection department,
A calculation unit for calculating a statistical feature amount of each of the collected sales conditions;
A proposal unit for proposing correction of the sales conditions in the target merchant by comparing each of the sales conditions in the target merchant among the plurality of merchants and the calculated feature amount,
A search result acquisition unit that executes a search based on the collected search query and acquires a search result;
A sales page acquisition unit for acquiring a target sales page designed by the target merchant and an upper sales page listed above the sales page in the search result;
To function as,
The suggestion unit proposes a correction of the target sales page by highlighting a term that appears on the upper sales page and does not appear on the target sales page on the upper sales page.
program.

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