CN101124594A - Internet-based brand management and marketing communication network - Google Patents

Abstract

Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, industrial-strength e-marketing communication network.

Description

Brand management and marketing communication network based on the Internet

Technical field

The present invention relates generally to a kind of novel method and system based on the Internet, and it can be in electronics physicsization and retail environment, and the consumer is cultivated and the products ﹠ services of brand marketing.

Background technology

At present, thousands of manufacturer and retailers will spend a large amount of time every day on area and world market, and money and energy is in market, brand, and advertisement and their products ﹠ services of sale are on the consumer.Based on by the HTML (Hypertext Markup Language (HTML)) of people such as Di Mubainasi-Li invention and HTML (Hypertext Markup Language) (before the WWW on the Hypertext Transmission Protocol (HTTP) (the World Wide Web) foundation, traditional marketing and advertising method and system utilize printed matter, and broadcasting and TV are propagated information to the consumer for the telecommunication media on basis.

Because WWW and the message file form of mandate and the development of communication protocol, developed in the world of the advertisement of the consumer goods and service and sales promotion based on the ad system of the Internet and network in a large number and used.Commercial available comprising: by the Open Ad Stream of Realmedia company (http://www.realmedia.com) exploitation based on the advertisement of the Internet and the example of inventive system ^TM(5.0) ad sales of the Internet, advertisement-management software science and technology and media services network; By Doubleclick company ( Http:// www.doubleclick.com) exploitation Doubleclick ^TMInternet advertisement is sold, advertisement-management and media services network, and it uses self proprietary DART ^TMTechnology is come the behavior for web publisher and the Collection and analysis spectators of advertiser, and the predict what advertisement will be the most effective, the validity of evaluate advertisements and data are provided; Adfusion ^TMIntegrated advertisement marketing, sale and management system are developed by Adfusion company (http://www.adfusion.com), it is integrated all stages of media-buying flow process, comprise media research and planning, media inventory and yield management, the online agreed-upon price of safety, transaction is carried out, and follows the tracks of and after fact reporting; By Promotions.com ( Http:// www.promotions.com) be in the past the Promotions.com that Webstakes.com company produces ^TMOnline inventive system, it develops the online sales promotion of customization for the client, promptly provides the necessary technical and consulting service make the client carry out advertising campaign on the website of oneself, and utilizes consumer's document data base that the E-mail service of direct marketing is provided.

Recently, two kinds of different the Internets that pass through of cardinal principle provide the method for product information to be suggested to client.

The U.S. Patent number 5 of Louis Vernet, 640,193 disclose a kind of system and method that uses the computer system that can surf the Net to conduct interviews and show based on network consumer goods relevant information as the consumer, promptly in response to read on the product or and the bar code symbol of the URL-coding that links of product, can be automatically accessed and be presented on the computer system that can surf the Net by URL specified message source.Yet this system and method can by read URL-coding (bar code symbol visit WWW on the relevant information source of consumer goods information, it requires bar code symbol of the URL-coding of customization to be created, print and be applied to business procedure each with each physical product on.

People's such as Hu Daici U.S. Patent number 5,978,773 discloses a solution, and it has solved U.S. Patent number 5,640,193 the problem that system and method proposed.For the UPC number that reads from the consumer goods by bar code scanner (and other unique codes) being translated into the URL of the WWW online information source announced relevant with the consumer goods of UPC sign, this solution relates to the use of UPC/URL database.

U.S. Patent number 5 with people such as Hu Daici, 978,773 is similar, WIPO publication No. WO98/03923 has announced an invention, promptly for the URL of the UPC number translation one-tenth that reads from the consumer goods by the bar code scanner WWW online information source announced relevant with the consumer goods of UPC sign is used the UPC/URL database.The commerce that present this general information obtains technology is used and to be comprised: be positioned at Florida Fort Meyers Neomedia technology company ( Http:// www.paperclick.com) PaperClic that produces ^TMPrint-To-Web Information Acquisition System and be positioned at the AirClic that the Airclic company (http://www.airclic.com) of the blue clock in Binzhou produces ^TMWireless Print-to-Web media consumption products ﹠ services Information Acquisition System.

Though U.S. Patent number 5,978,773 and WIPO publication number WO98/03923 a kind of U.S. Patent number 5 for people such as Louis Vernets all is provided, 640, the effective solution of 193 difficult problems that propose, but Technical Reference that these are previous and system do not recognize fully or propose on retail supply and demand chain, link collection with UPC/URL-, management is transmitted, and obtains and shows a relevant unnumbered difficult problem, provide for world wide consumer's interests one technical practicable, the whole world is extendible, and by the consumer goods infosystem that UPC drives, these difficult problem topics must at first solve.

In the more than ten years before the world wide web (www) development, the predecessor is that General Electric's information service (GEIS) company and QRS (the Quick Response Services) company that is positioned at Richmond, California city of a department of General Electric Co. Limited (GE) all has independently the consumer goods information database based on retail industrial standard univeraal product code (UPC) coded system.These consumer goods information databases, its registered trademark are GEIS UPC Express ^Product Catalog (is renamed as GPC Express recently ^TMUPC ProductCatalog) and QRS Keystone ^TMUPC Product Catalog, they are all maintained as large-scale Relational DBMS (RDBMS), these large-scale Relational DBMSs all are the safe added value networks (VAN) that is connected to shown in Fig. 2 B, it also is the foundation structure of the Internet, and uses the retailer of the client computer that can connect the Internet can easily have access to this system.These UPC products catalogues comprise from thousands of manufacturers along retail chain with wholesale price and clause condition (terms condition) and are sold on millions of consumer goods of retailer and information record " supplier is relevant ".These are included in those central UPC products catalogues, use traditional UPC management software to carry out local maintenance with all manufactured merchant of the information of " supplier is relevant " (as going out the seller), as by being positioned at the Georgia, the software of the IDC that Caro pauses (intercoastal Data corporation) company and the exploitation of BarCode World company.Electronic data exchange (EDI) process that use is carried out between the UPC of each manufacturer products catalogue and central UPC products catalogue, the UPC products catalogue of these manufacturers management regularly upload in GEIS's and/or QRS's the central UPC products catalogue.The purpose of these upload operation be for the retailer with these UPC products catalogues of visit need current, price and transit information upgrade these central UPC products catalogues accurately, download they trading partner's (or wherein a part of) UPC products catalogue, check the quotation and the wholesale price of current production, terms and conditions and ecommerce (EC) transaction technology that after this uses traditional EDI to enable are bought required product from the UPC products catalogue of the manufacturer of download.In essence, the major function of these central UPC products catalogues is to allow retailer and manufacturer (promptly, go out the seller) between the merchant to merchant's (B-2-B) EC transaction, so that the retailer keeps product with sufficient detailed bill supply is to satisfy on the retail chain consumer to the demand of this product.

Remove above-mentioned this central UPC products catalogue, these network managers (GEIS and QRS) use and to collect from the information of the merchant who is activated by their central UPC production marketing catalogue to merchant (B-2-B) EC transaction, thereby other solutions of a large amount of difficult problems relevant with logistics (logistics) with ecommerce (EC) merchandise planning are provided in global supply chain.These auxiliary information services comprise, for example: sell, what offer the retailer is buying the analysis and the prediction service of the information of what product about the consumer; In order to satisfy the demand that the consumer puts at any time, the decision retailer can buy the cooperation supplemental services of what product; When the product that provides the retailer to buy about they (with wholesale price) can transport the transportation and the logistics information service of information in their shop to.These information services offer the retailer's by value-added network (VANs) and the Internet on global basis.

Though coacting to optimize, above-mentioned supply chain information management and deliver goods system and service transport starting material to finishing product and the process in consumer's the hand, but this vendor information system does not propose retail product consumer's informational needs, and these consumers require to buy before the consumer goods, understand the information relevant with product afterwards with being desirably in.And, manufacturer's marketing is not all pointed out in these systems and service, brand and product supvr, and the problem that will face of their advertiser and commission merchant, the problem that also will face retailer's marketing of retail chain party in request work and management of product person and their advertisement and commission merchant simultaneously.

In many aspects, the very long road of having passed by in the past 20 years of industry is propagated in Brand Marketing.It is fast-developing forward that the development of cognitive psychology and technology helps to promote the sector.Simultaneously, how the development of the Internet and world wide web (www) is learned and determines to buy also to have brought into play main effect on the products ﹠ services in structure that redefines the world market and consumer.

It is potential " Holy grail " so that the information of personalization is propagated to the target masses that Brand management person looks the Internet day by day, and their reaction of real time monitoring.Yet also the no one finds to utilize the online tool of the Internet interactivity, and allow businessman by network with influential, consistent brand message and image distributing are given the shopper.

Solution often is difficult to describe, because there is the complicated online demand of a cover in businessman.At first, receive the information of the unanimity of strengthening brand constantly in order to ensure the shopper, they must cooperate with other internet trade partner with electronics retailer (e-tailers) on marketing strategy.

Unfortunately, stoped this important cooperation generation in friction in online between Brand management person and their trading partner.Because electronics retailer (e-tailers) is being controlled the quantity in the space that the consumer browses and the type of information on e-retail website (e-tail), Brand management person can not go up to the shopper in the point of sale of most critical on the Internet (points-of-sale) show unique brand experience.Electronics retailer also may stop to be linked to and can offer the own websites of shopper's brands of going deep into information more, because leave their website as the shopper, they have the risk of lost sales.At last, retailer's the consumer that caters to does shopping or the strategy by all kinds of means that off-line is done shopping at traditional retail shop the interests that hindered pure electronics retailer on the net.These electronics retailers are received online transaction, but also may lose the business of the retail shop of entity.

In the atmosphere of this anxiety, the Internet is cooperated anything but.Interchange between the trading partner is poor.The consumer may receive conflicting sales promotion quotation from different commission merchant theres, and commentaries on classics seller (resellers) may receive the out-of-date quotation about different product.Worse, the marketing industry lacks and connect Brand management person in the network of a benefits-sharing, electronics retailer and other online trading partners' special technology, this network should make change widely in the marketing strategy very convenient.

The difficult challenge that another Brand management person faces is to exchange with the price driven on the Internet, goal-oriented shopper, and these shoppers were with the confusion of market line and noise isolation in the past.Electronics retailer also very effort pass through to improve product information, website design and comprehensively user experience attract online shopper.Very unfortunate, abandon shopping cart and continue to become one of the most lasting difficult problem that electronics retailer and Brand management person face, estimate that in 2004 uncompleted online transaction estimates to cause 6,300,000,000 dollars loss.

Undoubtedly, the Internet still lacks noticeable shopping to be experienced, and can make an impatient consumer feel that a product is to be worth the pay the bill fierce fighting of purchasing process of experience.Businessman continues in all sorts of ways and attracts shopper astute, price driven in point of sale search and practice.

At last, brand businessman must compete with the technology resemble the comparison site, and its development in 1 year in the past rapidly.These shopping instruments are converted into commodity to brand, have suppressed businessman sets up brand to the consumer on the Internet effort.

The result is that astute, aggressive online consumption person has ruled the Internet market place of price driven, and here electronics retailer and Brand management person react.In order in the online sales channel, to obtain attractive force, Brand management person and electronics retailer must be experienced with informative shopping and attract the shopper, and this experience can encourage online shopper to consider to buy based on noticeable brand message and price and sales promotion.

Present Internet market place dynamically several main challenges have been proposed to the Brand management person who makes great efforts to set up strong online brand:

Use consistent information to stride multiconductor and set up the real-time online brand

Set up powerful brand show, the consumer must receive about the information of the unanimity of brand and image, and this is extremely rambunctious on network for Brand management person.The brand building assets of being created by manufacturer are arranged by a group trading partner on e-retail website and other network contacts usually and are provided, thereby have transmitted inconsistent brand message and image to the consumer.Consequently, the consumer may receive afoul sales promotion quotation there from different commission merchants, and commentaries on classics seller (resellers) may receive the out-of-date price about different product.

Be in foundation cooperation between the affiliate in inharmonic environment own at one

Brand management person must cooperate to guarantee that with retailer trading partner thereby the shopper receives consistent information and strengthens brand constantly with their commission merchant.Solved their difficulty in friction in online between Brand management person and their trading partner.

Electronics retailer is being controlled the amount of space that the consumer browses and the type of information on the e-retail website, and Brand management person can not be on the point of sale show that to the shopper unique brand experiences.Their brand of spatial transmission that they must mainly rent by the e-retail website, these websites also mix other brand.On these websites, before the product of buy determining, the consumer has limited access right to the information that they seek, but electronics retailer also often stops and is linked to the own website of the brand with the information of going deep into, leave their website because work as the shopper, they may lost sales.At last, retailer's encourage consumer buys the strategy by all kinds of means of brand, the interests that hindered pure electronics retailer in multiple marketing channel.These electronics retailers receive transaction, but also may lose the business of the retail shop of entity.

In the atmosphere of this anxiety, the Internet is cooperated anything but, and the interchange between the trading partner is poor.Businessman often lacks the technology that they and these trading partners are effectively exchanged.Do not have clear and definite step and/or special-purpose technology to connect Brand management person, commission merchant and electronics retailer in position so that they make importantly on marketing strategy, change widely.Consequently, out-of-date product information, afoul sales promotion quotation or other incorrect brand message are propagated between the trading partner through being everlasting.

Thereby exchange the development brand loyalty with online shopper shrewdness, impatient

Though in 2003, Brand management person dropped into 7,200,000,000 dollars in online advertisement, the shopper still tends to the influential brand of off-line; This year, most of retail belonged to the top brand with powerful off-line elegance.Said according to Gartner group (Gartner Group), usually the consumer just determined what to be bought reaching the standard grade before, then at 15 minutes with interior beginning with finish a transaction.Although continued absence is to the successful influence of online shopper, in a nearest Foryst (Forrester) research, 70% Brand management person says can increase by 5% Marking Budget in 2004.

In in the past 2 years, electronics retailer also attracts online shopper by improving website design and user experience very hardy.Yet research still the expression come make us forbidding trucking costs after, second main cause that online shopper is abandoned shopping cart is that they have changed idea.Undoubtedly, the Internet still lacks noticeable shopping to be experienced, and can make an impatient consumer feel that a product is to be worth the pay the bill fierce fighting of purchasing process of experience.

Prevent that in the price comparison environment brand from corroding

At last, brand businessman must and threaten such the competing at line technology of price comparison website of corroding brand value. Thereby the comparative shopping website buy product by the encourage consumer according to price list and suppressed businessman builds brand to the consumer on the Internet effort.

Provide these main challenges, can't onlinely set up powerful brand usually for Brand management person so far and just needn't be surprised.

Brand management person and electronics retailer must be created informative shopping and experience, and this experience can encourage online shopper to consider to buy based on noticeable brand message and price and sales promotion.Online advertisement and system integration player have satisfied the different piece of this demand on the current market, but none is considered or develops a kind of method and apparatus to provide the online advertisement instrument that effectively is used for building brand for Brand management person, and makes their the place cooperation technology that can send the brand building image and the information of unanimity to consumer arbitrarily on world wide web (www).

In brief, brand owner needs a kind of new method and apparatus that solves several difficult in commercial electron stream and the physical streams, that is:

(1) because the usually expression of control or management brand image and information of online trading partner, so brand is often twisted or weakened by online;

(2) online trading partner and the interchange between the brand owner often are poor;

(3) give a impetus to trade between partner and the brand owner and to exchange and the technology of cooperation is restricted and costs an arm and a leg; And

(4) online price comparison environmental attack brand value.

Like this, clearly, be starved of a kind of improved method and apparatus in the prior art, it makes the brand owner can manage (order) and firmly control for the relevant Brand Marketing propagation of world wide web (www) anywhere consumer's products ﹠ services in the retail purchases environment of physicsization and electronization, avoids the weak point and the shortcoming of prior art systems and method simultaneously.

Summary of the invention

Therefore, the primary target of the present invention provides a kind of new method and device, it makes the brand owner can manage (order) and firmly control for the relevant Brand Marketing propagation of world wide web (www) anywhere consumer's products ﹠ services in the retail purchases environment of physicsization and electronization, overcomes the weak point and the shortcoming of prior art systems and method simultaneously.

Another target of the present invention provides a kind of device, it has the enterprise-level Brand management of novelty of structure (BC3) of brand command, control and propagation based on novelty and the form of marketing communication network, this device utilizes the efficient and the robotization of supply chain management solution, gives the brand owner to being dispersed in large-scale brand on the network and making up assets, information and sales promotion and how they directly being propagated the consumer who gives on the heterogeneous networks contact to manage completely and control.

Another target of the present invention provides a kind of Brand management and marketing communication operational network based on the Internet, be used on WWW, brand building server end driven multi-mode virtual booth (Multi-Mode Virtual Kiosks) being configured, install and remote programmable.

The cooperation that another target of the present invention provides a kind of enterprise-level exchanges solution, thereby it gives Brand management person and their online trading partner with the e-marketing networking powerful online brand of power by cooperation, promotes trade and eliminates existing friction on retail chain.

Another target of the present invention provides a kind of Brand management and marketing communication operational network based on the Internet, it offers Brand management person, their commission merchant and electronics retailer trading partner are based on the solution of technology, make them to promote more online transaction by abundant brand being experienced the e-marketing communication network of the consumer's who passes to the network various places cooperation.

Another target of the present invention provides a kind of Brand management and marketing communication operational network based on the Internet, and it will satisfy four basic needs of Brand management person team in the Internet market place now:

1. utilize consistent information and the multiconductor on the vivid across a network to build powerful online brand;

2. in being in inharmonic environment own, build the cooperation between the partner;

3. exchange and set up brand loyalty with network consumer everywhere;

4. prevent in the environment of price comparison that brand from corroding.

Another target of the present invention provides a kind of Brand management and marketing communication operational network based on the Internet, and it allows the brand owner be sure of for the first time: the consumer of accidental online stays the brand experience that can receive consistent rich-media Anywhere in the commercial stream of physicsization and electronization.

Another target of the present invention provides a kind of Brand management and marketing communication operational network based on the Internet, it makes that Brand management team can be during online brand business activity, in real time consistent brand message is propagated to the consumer together with their commission merchant and e-retail trading partner, and the activity that monitors the consumer by the Internet.

Another target of the present invention provides a kind of Brand management and marketing communication operational network based on the Internet, brand owner serves as that the basis generates indoor the operation with managed application (hosted application), control is transmitted and is monitored the brand that passes to the consumer on the whole network and experiences.

Another target of the present invention provides a kind of Brand management and marketing communication operational network based on the Internet, it makes that the brand owner can be at online car (online vehicle) (promptly, the interaction instrument) shows the abundant media advertisement that they select in, the sales promotion on the same day, deep product information and other brand resource, this online car is called " multi-mode virtual booth ": it can transmit rapidly, the consumer who gives the WKG working decision about shopping of staying point of sale and other crucial online contact is experienced in informative shopping (that is brand).Utilize web browser and mouse, these multi-mode virtual booths can be on the net Anywhere rapidly, cheap real-time generation, and configuration is installed and is revised.

Another target of the present invention provides a kind of Brand management and marketing communication operational network of enterprise-level, and itself and supply chain information management are operated synchronously, and can produce the supply chain efficiency of operating with respect to demand chain management in enterprises.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein the multi-mode virtual booth can be programmed by this Brand management and marketing communication network, and the revolutionary chorus of an instrument Network Based of this network delivery wherein, make Brand management team flow the multi-mode virtual booth harmony of passing through to install and cooperate that the brand image of construction and propagation expection is to the consumer who locates in any consumer contact that can surf the Net along commercial electronic.

Another target of the present invention provides based on the Brand management of the Internet and marketing communication operational network, it has the high controlled channel of the propagation of less immunity to pass to consumer's strong brand message network by being provided for setting up fast via the destructive strength to confusion, the instrument of advertisement and advertising campaign, guarantee that the establishment of Brand management team is more powerful, more noticeable market brand-changed into price, the better level of channel influence, the improvement level of consumer loyalty and confining force, and the increase of profit.

Another target of the present invention provides based on the Brand management of the Internet and marketing communication operational network, it has strengthened the controlling level of propagating based on the Brand Marketing of the Internet, this Brand Marketing propagate make Brand management person and their commission merchant manage effectively the consumer before shopping, in the shopping, the experience impression after the shopping.The management of the consumer's impression after this improvement will allow the consumer to have more significant shopping experience and will influence their cognition to a brand value and strength.

Another target of the present invention provides a kind of Brand management and marketing communication network based on the Internet (online) of enterprise-level, it makes Brand management team finish such task: i.e. real-time integration and relevant brand building resource, the abundant network delivery complexity of advertisement and sales promotion, related is to no matter staying consumer when and where on the Internet.

Another target of the present invention provides a kind of online Brand management and marketing communication network based on the Internet of enterprise-level, by supporting the real-time generation of brand message network and multi-mode virtual booth, install and the advanced management of programming, guarantee that Brand management team cooperates effectively and sets up brand message in the In The Heart of The Consumers dominant position.

Another target of the present invention provides a kind of management of product version and marketing communication network based on the Internet (online) of enterprise-level, and it makes brand businessman transmit abundant brand by retail channel of distribution all on the Internet constantly with high degree of controlled and cost-efficient pattern and experiences to the consumer.

Another target of the present invention provides a kind of Brand management and marketing communication network based on the Internet (online) of enterprise-level, and it provides following interests and advantage:

(i) product management and the marketing communication network that the enterprise of brand driving is authorized, provide noticeable degree to the management and the control of their brand building information resources by Brand Marketing action officer and supvrs for them, no matter wherein they can be connected to the fabric of the Internet;

(ii) Brand management and marketing communication network provide the franchise superiority of management and distribution of information, it allows the sponsor of Brand Marketing better to design brand knowledge and image that the consumer on the market grasps, and positive impact consumer's cognition and behavior, all can expect in consumer's brand purchase anywhere on the Internet; And

(iii) Brand management and marketing communication network make brand compete more effectively the obtaining dominant position psychologically of consumer, and this consumer may just stay at home, and in the work, on the road, and consider to buy in concrete retail shop.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, for providing instrument, Brand management person comes the online shopper of positive impact price driven, and the point of sale of retail shop and other network touch on the net, by efficiently, informative shopping experiences the marrow of propagating their brand effectively.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, during well-planned (choreographed) display mode of " multi-mode virtual booth ", the member of Brand management team can show the brand building information resources of abundant connection, comprises advertisement and sales promotion information.The consumer can obtain the deep information about brand at this multi-mode virtual booth of the startup Anywhere of network, and abundant medium image and up-to-date real-time sales promotion.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, it is well-planned moving with transmission that it makes that the Brand management team with unique ability can come by the efficient and robotization of supply chain management solution, and unprecedented abundant brand is experienced to the consumer who stays the WWW anywhere.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and it offers new method and device that Brand management person reach and influence the Brang Awareness of online shopper.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and it makes Brand management person with robotization, and mode is striden all channels and effectively transmitted and weigh online Brand Marketing with measurable ROI and propagate efficiently.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, it is as central controlled solution, allow Brand management person to connect the surface and go up diverse online resource-for example, abundant medium, the sales promotion information and the description of product-and, they are directly brought the online shopper of locating in the arbitrary contact of point and world wide web (www) of doing shopping by a kind of new interactive online shopping instrument that is called the multi-mode virtual booth.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise, the brand owner can be placed on network that they wish to the multi-mode virtual booth Anywhere therein, comes directly to transmit the omnibearing visual field that their brand was experienced or presented to the consumer to informative brand to the consumer.The transaction theory system (mindset) in (for instance, the results web page of shopping search engine), they can place e-retail website and inlet that virtual booth can have access to the consumer, and affiliate's website or they wish to create or strengthen online any point of brand awareness in consumer mind.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, the multi-mode virtual booth plays the effect of its presentation layer (presentation layer) therein, brand owner closely controls brand resource with the supervising the network anywhere at the virtual booth of in-house operation, commission merchant with retail trade partner and advertisement and sales promotion cooperates to edit the multi-mode virtual booth so that guarantee that online Brand Marketing information is timely in real time, and consistent transmission also promotes to sell.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and it makes the member of Brand management team just can produce effect with some clicks and efficient definition, refining and weigh online branding communication activity from the browser program of network-driven.

Another target of the present invention provides Brand management and the marketing communication network of a kind of enterprise-level industrial age, and it uses the AT﹠amp of the company millions of with serving the whole world; The mode that the Public Switched Telephony Network of T (PTSN) is the same is upgradeable fully supports Brand Marketing to propagate industry.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, it can be by Brand management person and their Team Member's (comprising advertisement and sales promotion agency) and retail trade partner use, only need minimum technical know-how they just can use five simple tools create, install and revise the multi-mode virtual booth very easily from the computer of oneself, these five instruments promptly: Brandkey Manage ^TMSubsystem, it supports such information service, promptly allows the brand owner to come account executive, brand and user right for the tissue with any kind of cooperation agreement on the BKS network; Brandkey Create ^TMSubsystem, it supports such information service, promptly allows the user to select content, configuration and " impression " (look andfeel) of brand information network; Brandkey Deliver ^TMSubsystem, it supports such information service, can be so that the user can create and dispose the multi-mode virtual booth in any place of network; Brandkey Advertis ^TMSubsystem, it supports such information service, what promptly offer a Brand management person and their establishment of cooperatives of advertising agent sets up, follows the tracks of and revise multi-mode virtual booth based on the Instant Ads strategy at spider lines; Brandkey Promote ^TMSubsystem, it is supported and the service of Brandkey Advertise information similar, promptly makes Brand management person and sales promotion agency can create, monitor and revise the sales promotion strategy that they constantly change in real time in the sub-network of multi-mode virtual booth.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and it provides a series of instrument to make Brand management team and their trading partner to dispose, to install the multi-mode virtual booth on the displaying of network and the point of doing shopping.Only use some clicks, Brand management person just can be controlled at Team Member on the network and trading partner's authority and privilege.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, Brand management Team Member and trading partner build and install the multi-mode virtual booth, Brand management Team Member and theys' commission merchant and trading partner then, edit a plurality of display modes of mounted virtual booth simply, so that abundant media inter cut advertisement, the commercial breaks of sales promotion, and the brand building resource is delivered to the shopper, this is important, generate the informative brand experience that the brand owner wants, stride the consistent more brand image of all e-retail channel development, be the e-retail trading partner simultaneously, consumer and brand owner create significant values and interests.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein Brand management Team Member is each product, service or cooperation brand are created brand message network (BIN:Brand Information Network), it is as sightless, but all movable key foundation on Brand management of the present invention and the marketing communication network, and in the multi-mode virtual booth operating period of each remote programmable, the link of the digital brand building information resources that the consumer sees source.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, each brand message network, in essence, all are the one group of data that comprises following project: (i) about the essential information of product/service, its function is as the brand message search key: univeraal product code (UPN) or generic service sign indicating number (USN); Trade mark (TM) or service mark (SM); Product descriptor (PD) or service descriptor (SD); The brand name of product or service; And product or service catalogue; The (ii) network address (URL) of (if applicable, can be multilingual product video, audio frequency, image product etc. for example) brand resource/content of brand owner configuration; (iii) be positioned at the brand resource on each network node of the brand message network that the present invention is based on network basic, actual display properties (that is, but the text of clickthrough, the icon of next-door neighbour's link and links the audio files that combines, link type etc.).

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, brand owner uses the combination of these data links (for example, the UPS/SM/SD/URL of the UPN/TM/PD/URL of product brand or service brand) to utilize the computing machine that can surf the Net to build and manage the brand message network in any place.Change according to the season considering, before buying/when buying back and different target masses and require the brand owner to revise the brand message network, brand owner can obtain fast, to change or change these compositions.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the information key word that same brand is correlated with (for example, univeraal product code, trade mark, product descriptor, the generic service sign indicating number, service mark, brand name etc.) be used to each abundant media inter cut advertisement to combining with the brand message network of creating, the commercial breaks of sales promotion and other brand resource carry out index, and the basic building block piece (building block) of Network brand management and distribution of information system architecture represented in the relevant information key word of these brands.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, in case the brand message network is in place, brand owner is by setting up and configuration multi-mode virtual booth, the brand that how can determine and show them wherein.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, by in three different display modes in each multi-mode virtual booth more than one, brand image and information are propagated to the shopper, these display modes are promptly: advertisement display mode (for example, attempting to produce the abundant media inter cut advertisement of getting in touch with the emotion of brand); Sales promotion display mode (for example, show, based on the quotation of medium etc.) with the quotation that time limit is arranged based on the form of the information of price; Brand message network display mode (for example, a series of links of being classified also provide the extensive information about product or service except other of brand being provided the search capability of thing).

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, when the user clicks when being installed in the structural multi-mode virtual booth of world wide web (www), the combination of three kinds of display modes will be shown to the consumer automatically with the order by the brand owner who creates and dispose the multi-mode virtual booth or trading partner's decision, transmit effectively, the brand of layout is experienced to the consumer meticulously.For instance, the multi-mode virtual booth can begin with abundant media advertisement earlier, then is the information of sales promotion, and last guide consumption person enters the additional brand message of a series of customizations, all seamless carrying out.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, Brand Marketing person can surmount confusion, according to such fact: be used for to create the abundant media inter cut advertisement that the brand message network combines, the commercial breaks of sales promotion and other brand resource (for example carry out the relevant information key word of the identical brand of index, univeraal product code, trade mark, product descriptor, the generic service sign indicating number, service mark, brand name etc.), also be used to " the virtual branding communication channel " that be installed at each in multi-mode virtual booth on BKS network programmed.The information key word that these brands are relevant makes consumer's search of the multi-mode virtual booth on being arranged in various consumers contact and obtain brand message easily.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, three kinds of different patterns of marketing communication and demonstration can be in the graphic user interface (GUI) of multi-mode virtual booth, perhaps in time, perhaps spatially by multiplexed, so that (i) on GUI, time in last three different moment (frame) (that is to say, " time multiplexing " of indication), and/or (ii) on GUI, three different places (that is to say on the space, " spatial multiplexing " of indication), transmit three kinds of different Brand Marketing propagating contents (that is, advertisement insertion, sales promotion is intercutted and the brand message network).

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, each advertisement insertion, it all is to use brand relevant information key word (' BRANDKEYS ') index that sales promotion is intercutted with brand message network (that is, " Brand Marketing propagation "), propagates the UPN of the brand product that relates to such as (i) this Brand Marketing, TM and PD, the UPS of the brand service that relates to, SM, and SD are propagated in perhaps (ii) this Brand Marketing.Like this, and all " Brand Marketing propagation " of spreading through the internet (for example, advertisement insertion, sales promotion is intercutted and the brand message network) all be to come index with the relevant information key word of brand (" brandkeys ").

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and wherein, each of multi-mode virtual booth is dissimilar to be feature (and thus defined) with the different brackets of brand relevant information key word (brandkeys) all.For instance, specific products (PS) multi-mode virtual booth is single by specific seller/brand owner, unique UPN (being UPC) defines, specific seller (VS) multi-mode virtual booth is that a series of or class UPN (being UPC) by specific seller/brand owner (for example, under more than one different trade marks (TM) or brand entity) sale defines.Specific service (SP) multi-mode virtual booth is single by specific service provider/brand owner, (classification) that unique USN defines.Specific service provider (SPS) multi-mode virtual booth is that a series of or class USN by specific service provider/brand owner (for example, under different service marks (Sms) or brand entity more than) sale defines.Particular retailer multi-mode virtual booth is to be defined by a series of or class UPN (being UPCs) that a series of sellers/brand owner that specific retailer supports sells.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the virtual Brand Marketing communication channel (also being the relevant multiple filtrator of brand) propagated as the Brand Marketing of the brand key word indexization by netboot of brand relevant information key word (being brandkeys) times is added on multi-mode virtual booth server.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, all " the Brand Marketing propagation " of passing through netboot (for example, advertisement insertion, sales promotion is intercutted and the brand message network) all be to come index with the relevant information key word of brand (" brandkeys "), have only the relevant content of specific brand just by being that the multi-mode virtual booth of feature is propagated with same brand relevant information key word (brandkeys).The index of brand construction information resource and multi-mode virtual booth helps to guarantee on the network: by the multi-mode virtual booth to the brand key wordization of these branding products ﹠ services, the Brand Marketing that only relates to specific products, service or brand is propagated and just can be passed to the consumer.This has reduced confusion, and with higher efficient transmission more clearly brand image construction information-increased propagate rate of return on investment (ROI) on the expenditure in Brand Marketing.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the type and the arrangement that link from the layout of selecting its impression variable (comprising ' skin type ' by definition such as surface texturisation, color, button styles) and brand identity to each brand message network, brand owner has multiple choices to customize each multi-mode virtual booth.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the Brand management member can be easily and is tested the consumer at an easy rate to the arrangement of the brand building resource in these specific multi-mode virtual booths and the situation of accepting of order, because they can and revise these multi-mode virtual booths in indoor establishment.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and wherein, the multiple product that a brand owner is provided and the complex search ability of service can be supported in the multi-mode virtual booth.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, it is designed to cater to virtually any rank of brand literature kit complexity, and provides the unlimited product of search or the ability of service by the multi-mode virtual booth of brand owner decision for the consumer.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, by using various demonstration to be illustrated as the brand message network and their displaying is tested, Brand management person can create powerful new tool, its pass on their product or service value can than in the past more effectively-create the new model of intellecture property.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, in case brand owner has set up the multi-mode virtual booth, by place ' trigger point ' (trigger point) (label) on online retail partner's website, he can install the multi-mode virtual booth immediately on the net.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the multi-mode virtual booth can by the user with four kinds simply and intuitively mode " wake " (start and open) up with network browser program: the start button on e-retail website or other network contacts; The image that can click on the website; The image of Cha Ruing hereof; And the icon on the computer desktop.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, brand owner can be by network easy-to-use web-based system administration interface, activate/do not activate any multi-mode virtual booth with the one click of mouse.

Another target of the present invention provides a kind of enterprise-level Brand management and marketing communication network, wherein, in case brand owner or their trading partner are placed on the multi-mode virtual booth on the net, they can operate the mode that the multi-mode virtual booth transmits branding communication easily.For instance, they can create an advertising strategy (using the advertisement display mode as main user experience) and monitor its achievement in following period of time.Their focus that can change propagation is to being in the experience of guiding (emphasizing the sales promotion display mode) more with the sales promotion then, and needn't begin to create again the process of whole foundation and spend extra time, money and resource from draft.When the important fresh information about product or service changes or lastest imformation can utilize the time, they can increase one or more be linked to brand message display mode, maximum 10 links easily.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, Brand management Team Member can, cooperate on the multi-mode virtual booth of configuration being programmed with level unprecedented on efficient and the responsibility and their advertisement and sales promotion agency and retail trade partner with the brand building marketing communication.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, for instance, use web browser and mouse, Brand management person can be provided with and adjust their partner and/or ' idle away ' agency or retail trade partner's authority and responsibility simply.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, brand owner has such ability and firmly controls their online brand resource, between online Brand Marketing active stage, advertisement and sales promotion agency and e-tail trading partner with them cooperates effectively, and point of sale on the net and other places, stride multiple e-retail channel and directly exchange with online shopper.Consequently, the consumer has had by the informative brand experience of brand owner design and has striden all consistent more brand images of e-marketing channel exploitation, also creates bigger value and interests for the e-retail partner simultaneously.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the multi-mode virtual booth can dispose and be installed in no matter be on emerging e-commerce platform off-line or online, it comprises household PC, interactive television, mobile phone or ATM (automatic teller machine) (ATM).

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the user interface of multi-mode virtual booth (MMVK) can be translated, so that businessman can propagate consistent brand image and information by all offline platform that can surf the Net, do not rely on the script of the computer platform of MMVK-support.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the multi-mode virtual booth can dispose and be installed on any emerging e-commerce platform, because its basic structure relates to TCP/IP, the communication layers that the Internet is the most basic, and following all operators will be based upon on the tcp/ip layer.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and itself and developing technology as RFID and WIFI, are compatible, and for instance, it expands to physical world with the Internet.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the multi-mode virtual booth can dispose and be installed on the multiple ecommerce media, for example: multi-mode virtual booth in booth (in multiple retail shop and the commodity exhibition room) lining that the bar code based on the retail shop of physics drives, therein, the online characteristic (web metrics) that the retailer can weigh storage shop retail kiosk shopper is managed and is showed and shelf space, and can relatively the store in a warehouse characteristic (metrics) of shop shopper and online shopper of brand manufacturer is determined the tendency and the type of the brand message searched for for purchase; Multi-mode virtual booth on interactive TV (being Web TV or Digital Television), therein, businessman can lock and transmit special brand message and give specific masses, and the multi-mode virtual booth provides ready-made " StoreFront " to come apace for the retailer and makes a leapleap forward in this media at an easy rate (ramp up), because businessman is in the interactive and supervision and weigh their activity its multi-mode virtual booth or " virtual shop " in the shopper on their website; At interactive household electrical appliances, the multi-mode virtual booth on the machine for kitchen use (as refrigerator) for example, the permission people draw up a list automatically by the mode of the Internet screen and order their requirement, it (for example can easily show recipe, electronic coupons and other useful links, show reward voucher, recipe and other relevant informations), and businessman can arrange the link (product that recipe and family are concerned about) between the content sites and directly buy by online retail shop there; Such as the multi-mode virtual booth on the Mobile business device of the mobile phone that can surf the Net and advanced third generation broadband technology (3G), support personalized, location-based service, and off-line and online shopping experience integrated.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the multi-mode virtual booth can start on a small-sized moving screen a suitable time, Brand management person and retailer can be by providing colourful, tempting brand image and information are come fast on the way watching the multi-mode virtual booth, promote that like a cork the consumer of decision product or service provides real-time, the brand of targeted is experienced, and this brand image and information show the link that the consumer can click amplification in shown brand message network.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, be used on world wide web (www) to brand building server end driven multi-mode virtual booth be configured, installation and remote programmable, come between brand businessman on arbitrary virtual network contact and consumer, providing improved Brand Marketing transmission method with this.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and the feed end information management operation of itself and goods producer enterprise synchronously.

Another target of the present invention provides to revolutionary new Brand management of Brand management person and marketing communication media, it is designed as striding all based on network consumer contacts the present and the future, in the CCC that manages and sell their brand on the Internet everywhere.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, by in the brand message network with the automatic preview brand resource of the mode of robotization, Brand management person can visible brand image by the brand message network planning, and this network is created by Brand management Team Member.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and it gives businessman to being dispersed in the control completely of brand resources countless on the whole network, information and sales promotion.For the first time, they can guarantee that the consumer Anywhere in the Internet receives consistent brand experience.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, and wherein, the commission merchant of Brand management person or mandate can manage the design and the enforcement of online interaction marketing activity, rather than employs expensive third party.Because this technology is used easily, anyone of Brand management team can create or upgrade the multi-mode virtual booth in real time.When needs change, there is no need a multi-mode virtual booth outsourcing (outsource).

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, Brand management person can transmit more effective brand building by configuration multi-mode virtual booth and experience to the consumer, and this multi-mode virtual booth provides online experience non-intrusion type, charming that is starting when the consumer is seeking about the more information of brand.The multi-mode virtual booth is activated by button activation, and this button is may strategically be placed on any network contact in about the information of brand the consumer by the brand owner.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, by offering the multi-mode virtual booth of consumer's cooperation programming, it helps to increase the conversion ratio (conversion rates) of online shopper, this multi-mode virtual booth can offer the well-designed and wieldy searching resource of consumer, and this search only requires some to click and seeks deep information rather than the search by endless webpage.Because the multi-mode virtual booth makes somewhere online shopper find the information all about purchase decision fast, they more may be apace by the Buying Cycle and check out.Electronics retailer is noticed the increase that the shopper changes probably.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, by passing to consumer's multi-mode virtual booth, it helps to increase consumer's confining force, this multi-mode virtual booth can easily change (for example programming), thereby the consumer may visit same product more again on the e-retail website, they are by fresh, and are up-to-date, interesting information or attract about the promise that they want the up-to-date sales promotion of product to bring in the retail kiosk.This provides another key benefit for electronics retailer.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, it is cooperated by making Brand management Team Member, their commission merchant and retailer and trading partner, and making the consistent brand message of striding all marketing communications and retail channel of distribution on WWW change into is possible.This has stimulated the trading partner to cooperate and has transmitted consistent brand and experience to the online consumption person.

Another target of the present invention provides a kind of Brand management and marketing communication network of enterprise-level, wherein, the multi-mode virtual booth is interactive online tool, and businessman can use it to follow the tracks of, test and monitor behavior and the attitude of consumer to the particular brand activity.But brand owner's test advertisements and sales promotion information and affirmation are at the ideal style of buying behavior.This market survey about brand all is extremely valuable for the TV and the print media advertisement of brand.

These and other target of the present invention will become obviously hereinafter and in the claims.

Description of drawings

How to implement target of the present invention in order more intactly understanding, can to understand together in conjunction with the accompanying drawings hereinafter the detailed explanation of embodiment, it is summarized as follows:

Figure 1A 1 to 1H6 has proposed the screen that design is showed, describes that server end according to the specific embodiment of principle work of the present invention drives, how the multi-mode virtual booth of brand building and based on network Brand management and marketing communication operational network to work.

Fig. 2 A is the senior synoptic diagram of based on network Brand management of the present invention and marketing communication operational network, this network is implemented Brand management and the marketing communication network based on the Internet industrial circle, carrier-class as an object-oriented systems design (OOD), in object-oriented Integrated Development Environment (IDE), finish based on JAVA, for example by the WebObjects 5.2 of Apple company exploitation, by the Websphere IDE of IBM Corporation exploitation, perhaps by the WeblogicIDE of BEA company exploitation.

Fig. 2 B is the system block diagram of based on network Brand management of the present invention and marketing communication operational network (i.e. " BKS network "), as shown in the figure, it is extendible that it is configured in the whole world, on the packet switch information network, support the enterprise that the whole world is a large amount of, and comprise various subsystems and the network components on it.

Fig. 3 A and 3B are the synoptic diagram of two available examples of the use WebObjects IDE of the Brand management of enterprise-level of the present invention and marketing communication network and JavaApplication Server.

Fig. 4 is the definition to used term in the instructions of Brand management of the present invention and marketing communication network.

Fig. 5 is that to be used for Brand management and the marketing communication network stored with present embodiment relevant, the synoptic diagram of the Relational DBMS (RDBMS) of lasting enterprise's object.

Fig. 6 A is the homepage that is positioned on the graphical interface of user panel of based on network Brand management of the present invention and marketing communication network, as described in Figure, it comprise 5 independent, support the subsystem of user's service, that is, Brandkey Manage ^TMSubsystem, BrandkeyCreate ^TMSubsystem, Brandkey Deliver ^TMSubsystem, Brandkey Advertise ^TMSubsystem, and BrandkeyPromote ^TMSubsystem.

Fig. 6 B1 illustrates a tabulation together to 6B10, and it has listed many marketing message service groups (Service Suite) and the instrument of being supported by Brand management of the present invention and marketing communication network.

Fig. 7 A has illustrated selected group of the graphic user interface panel and by Brandkey Manage to 7H ^TMThe marketing message service that subsystem is supported.

Fig. 8 A has illustrated the graphic user interface panel and by Brandkey Create to 8I ^TMThe marketing message service that subsystem is supported.

Fig. 9 A has illustrated the graphic user interface panel and by Brandkey Deliver to 9K ^TMThe marketing message service that subsystem is supported.

Figure 10 A has illustrated the graphic user interface panel and by Brandkey Advertise to 10H ^TMThe marketing message service that subsystem is supported.

Figure 11 A has illustrated the graphic user interface panel and by Brandkey Promote to 11G ^TMThe marketing message service that subsystem is supported.

Figure 11 H illustrates a typical process, its description: on electronics retailer WWW website, on the point that virtual product shows, the multi-mode virtual booth of configuration and installation specific products, how the Brand management person of businessman cooperates to use Brand management of the present invention and marketing communication network with the store brand supvr.

Figure 12 A is to 12G, and the graphic user interface panel of being supported by specific products (PS) multi-mode virtual booth (MMVK) has been described together, the Brand management that MMVK enables by enterprise-level of the present invention, cooperation and marketing communication network disposes and remote programmable.

Figure 13 is the constitutional diagram of the signal of specific products (PS) the multi-mode virtual booth (MMVK) represented to 12G of Figure 12 A, has illustrated the mode of operation of various consumers' corresponding to the graphic user interface that uses the multi-mode virtual booth reaction.

Figure 14 is the constitutional diagram of signal, and it has illustrated the operation of automatic client browser of the present invention and media player test subsystems, and it has comprised the client (being the multi-mode virtual booth) and the server end of Brand management and marketing communication network.

Figure 15 A is first enforcement of multi-mode virtual booth of the present invention, configuration HTML and insertion-type media player.

Figure 15 B is second enforcement of multi-mode virtual booth of the present invention, configuration HTML, Flash and insertion-type media player.

Figure 15 C is the 3rd enforcement of multi-mode virtual booth of the present invention, configuration D/HTML and insertion-type media player.

Figure 15 A is the 4th enforcement of multi-mode virtual booth of the present invention, configuration Applet.

Figure 15 A is the 5th enforcement of multi-mode virtual booth of the present invention, configuration scalable vector graphics (SVG).

Embodiment

Implementing optimal mode of the present invention will be described with reference to the accompanying drawings, and wherein components identical is represented by identical Reference numeral with structure.

On the whole, hereinafter the detailed description of Ti Chuing discloses the detailed description of the specific embodiment of the Brand management of enterprise-level of the present invention and marketing communication network, according to principle of the present invention, it supports establishment, structure, configuration, installation and programming to the brand building multi-mode virtual booth of various types of services device end driving.Usually, present embodiment has used many international patent application no WO98/19259 by the applicant who announced on May 7th, 1998, and disclosed many inventive principle among the international application no WO01/37540 A2 of announcement on May 25 calendar year 2001, both are as all proposing to draw to be reference at this.

Brand management and marketing communication operational network based on the Internet of the present invention used remotely programmable, and server end drives , the multi-mode virtual booth of brand-construction

With reference to figure 1A1 to 1H6, to the Brand management and the marketing communication operational network of the enterprise-level based on the Internet of the present invention be described in detail now: its as one for experienced the sane solution of an online Brand management and a marketing communication difficult problem (robust solution) by worldwide product, service and cooperation brand businessman.

As described in Figure 1A 1, Brand management of the present invention and marketing communication network are powerful instruments for Brand management person.It obtains the current brand-construction information that is dispersed on the network, and places it in the consumer on the contact of place of considering on the network to buy and the key of time.

As described in Figure 1A 2, no matter they are the check-out counters on e-commerce site, holding cell phone walks along the street, still enchashment on ATM, the consumer can see your advertisement immediately by being called the thing of " multi-mode virtual booth ", finds up-to-date sales promotion, obtain detailed product information, search for the address, shop or find other information.

As described in Figure 1A 3, the multi-mode virtual booth allows Brand management person to propagate brand apace by programmable three display modes: the advertisement display mode; The sales promotion display mode; And brand message network display mode.

Shown in Figure 1A 4 and 1A5, in the very short time, the consumer can not have under the situation of other brand influences, and the multidimensional that obtains brand product or service is experienced, and the consumer has been no longer necessary for search brand relevant information, paces up and down on other website.

As described in Figure 1A 6, use the multi-mode virtual booth, Brand management team even can exchange its confidence with the consumer by others' e-commerce website of operation: the consumer will experience their brand and development brand image consistent with their marketing objectives constantly.

As described in Figure 1A 7 and 1A8, Brand management of the present invention and marketing communication operational network, it can be so that the Brand management team of any scale and configuration can overcome the confusion on the Internet market place, and directly marrow and the characteristic with their brand passes to the consumer.

As described in Figure 1B 2, advertisement, sales promotion or other brand building resource that each is placed on the WWW all have the unique address of being determined by uniform resource locator (URL) thereon.

As indicated in Figure 1B 3, each product has three unique signs: trade mark (TM), univeraal product code (UPN), product descriptor (PD).They form product data string (UPN/TM/PD) together.

The brand service also has three unique signs: generic service sign indicating number (USN), service mark (SM), service descriptor (SD).They form service data string (USN/SM/SD) together.

Network makes Brand management Team Member be placed on uniform resource locator (perhaps URL) on the brand building information resources on the network, these product data strings (UPN/TM/PD) are gone up or are obeyed on the serial datas (USN/SM/SD), thereby produce product data links (UPN/TM/PD/URL) or service data link (USN/SM/SD/URL), be determined on a case-by-case basis.

Use Brand management of the present invention and marketing communication operational network, Brand management Team Member can be with any computer that can surf the Net, use following five network componentses to create, dispose, revise and manage multi-mode virtual booth (MMVK) very easily, these five parts are promptly: Brandkey Manage subsystem, Brandkey Create subsystem, Brandkey Deliver subsystem, Brandkey Advertise subsystem, Brandkey Promote subsystem is shown in Fig. 1 C1.

Shown in Fig. 1 C2, Brandkey Manage subsystem makes Brand management Team Member to follow the tracks of and leading subscriber and brand on their multi-mode virtual booth of brand.

Shown in Fig. 1 C3, Brandkey Create subsystem makes Brand management Team Member can select and be provided with link, and the consumer will or be configured in the brand message network display mode of the multi-mode virtual booth on the network in advertisement, sales promotion and see these links.

Shown in Fig. 1 C4, Brandkey Deliver subsystem provides the instrument that makes Brand management Team Member, trading partner (or even consumer) can dispose and install the multi-mode virtual booth and these based on network interactions are set dynamically.Only need simpler steps, just can create, configuration and installation multi-mode virtual booth.

Shown in Fig. 1 C5, Brandkey Advertise subsystem and Brandkey Promote subsystem make Brand management Team Member, and them could be programmed and upgrade to their advertisement and sales promotion agency rapidly and easily on network brand breaks for commercialsy and up-to-date sales promotion.

As Fig. 1 D1, shown in 1D2 and the 1D3, Brandkey Manage subsystem makes the user can carry out a series of management functions.Brand management person, Chief Marketing Officer (CMO), perhaps whom the people of the kind can determine to be the multi-mode virtual booth content creating of its brand.Brand management person can follow the tracks of Team Member and outside agential activity, and the commission merchant is given with authority and places commercial breaks and intercut sales promotion on the multi-mode virtual booth of brand.Use Brandkey Deliver subsystem, Brand management person also can close any multi-mode virtual booth of his expectation.In Brandkey Manage subsystem, also can on the multi-mode virtual booth, monitor and weigh consumer's activity.Can find advertisement of consumer's how to evaluate or resources effective or serviceability, perhaps download whose multi-mode virtual booth and discerned potential new client based on him.

As Fig. 1 E1,1E2 is shown in IE3 and the 1E4, Brand management person (the perhaps office worker of their appointment) begins by input UPN, trade mark and product descriptor, for brand product is created the product data string, perhaps by input USN, service mark and service descriptor are brand service-creation service data string.These information can manually be imported, and perhaps use the input serial data function of supporting in the Brandkey Create subsystem, automatically import the UPC production marketing catalogue on the supply chain information management system of product brand.

Shown in Fig. 1 E5, Brand management team determines them to wish which advertisement, sales promotion or other brand building link (perhaps URL) are put on the serial data on the multi-mode virtual booth.

Shown in Fig. 1 E6, for helping to strengthen the essence and the characteristic of brand, Brandkey Create subsystem allows Brand management Team Member to show consumer's display mode (Display Schema) with selecting vision, the selectivity of brand message resource combination in the brand message network, this brand message network is supported by the product data links (UPN/TM/PD/URLs) or the service data link (USN/SM/SD/URLs) on one group of basis.

Shown in Fig. 1 E7, in case the content that will appear on the multi-mode virtual booth is created with integrated in the abundant brand message network of association (being formed by product that uses selectable display mode etc. or service data link), Brand management team can be simply, preview promptly may be by the brand image of synthesizing of the brand message network design of creating.Use " test link " function, the IT supvr can guarantee that commercial breaks or other links in the brand message network loads fast.

Shown in Fig. 1 E8, Brandkey Create subsystem comprises that also easy-to-use instrument makes Brand management team can keep (host) content on network, equally, for example on the internet information server of network oneself, perhaps on the content-data network of the global CDN of the association that provides as Akamai.Together with other benefit, Brandkey Create subsystem is online brand message resource of management, guarantees at the very useful instrument of striding the consistent brand image of all Brand Marketing communication channels propagation on the Internet.

Shown in Fig. 1 E9, when Brand management team wishes to change relevant their information of product, service or cooperation brand, Brand management and marketing communication network can be used to revise with brand-the information key word (for example, product data string or service data string) the brand building information resources of link, this key word and the brand message that keeps on the supplier of retail value chain are synchronous automatically.

Shown in Fig. 1 F1, the multi-mode virtual booth can think that your trading partner's the different type of specific demand design and the form of size occur.Use the multi-mode virtual booth of specific products or the multi-mode virtual booth of specific merchant respectively, the multi-mode virtual booth can be a characteristic with one or several product.Use the multi-mode virtual booth of specific service and specific service provider, service can be demonstrated with special pattern.Use the multi-mode virtual booth of particular retailer, the retailer can create the multi-mode virtual booth of showing a plurality of businessmans and the brand that can not overwhelm themselves.Multi-mode virtual booth particular groups and particular industry also is other forms by the multi-mode virtual booth of Brand management of the present invention and marketing communication network support.

As Fig. 1 F2 to shown in the 1F5, Brandkey Deliver subsystem, Brand management team can dynamically be provided with the multi-mode virtual booth.They can only set, dispose and install the multi-mode virtual booth within 10 minutes fast.Someone can generate the multi-mode virtual booth with following several easy steps: set; Create; Configuration; And activate.Someone begins to set the multi-mode virtual booth.Preference pattern and setter, and define the territory that the multi-mode virtual booth can maybe can not be installed.For example, someone can guarantee that the multi-mode virtual booth can not appear on the prejudicial website of brand.Then, by the selection color, wallpaper, outward appearance etc., someone can determine the impression of multi-mode virtual booth.

To shown in the 1E10, in the 3rd step, in the configuration, which startup environment someone determines be required or want as Fig. 1 E6.Concerning the client of expection, is the multi-mode virtual booth a link that is embedded in the Email? it is the link in new client enrollment bag? or the picture of the product that may click when on e-commerce website, doing shopping of consumer? this picture can be provided in Brand management Team Member or when they did not have picture, he can insert default BKS button.Multi-mode virtual booth even can be link in the fact sheet (fact sheet) that when browsing the brand website, finds of consumer, or the consumer can be quick installed at the desktop icons on the computer desktop, and need be about the up-to-date sale of product, service or cooperation brand or the startup multi-mode virtual whenever booth of other information at them.

As Fig. 1 E11 to shown in the 1E13, in case configuration finish, the multi-mode virtual booth with the network information server of network associate on cataloged.Each multi-mode virtual booth receives " label " or start button, and it can be by Brand management Team Member, and perhaps their commission merchant is embedded on the whole the Internet.Then, when consumer's click had been embedded in the label in network structure somewhere, the multi-mode virtual booth started from the webserver, and appears on consumer's the online computer.

Shown in Fig. 1 E14 and 1G1, in case the consumer starts the multi-mode virtual booth, its three display modes by it are play automatically, ask they and the commercial breaks information-related with brand building, intercut between sales promotion and the related abundant network interactive.This network also allows someone to weigh interaction between consumer and the multi-mode virtual booth fast.For instance, someone can require the consumer to estimate from the 1-5 level, the useful degree of the link of showing during brand message network display mode concerning them.Brand management of the present invention and marketing communication network can generate detailed report and help the effect that Brand management Team Member analyzes their online brand-construction activity.

As Fig. 1 G2 to shown in the 1H4, Brand management of the present invention and marketing communication network, with Brandkey Advertise subsystem and Brandkey Promote subsystem, also can the streamlining management online advertisement and the challenge of advertising campaign.Use these subsystems, advertisement and sales promotion catalogue can generate the directory listing of all mounted multi-mode virtual booths automatically, and the commission merchant can place commercial breaks or sales promotion on this multi-mode virtual booth on the WWW.The commission merchant who authorizes can begin fast, stop or the modification activity.

As Fig. 1 H5 to shown in the 1H6, use Brand management of the present invention and marketing communication network, the multi-mode virtual booth can be created and install easily, and Brand management team has an opportunity to influence rapidly the millions of consumer on the network, and the multidimensional picture that their brand of effect spread is arranged.All are all in guarantees in Brand management person's the control that the consumer receives brand-construction breath and the image according to the unanimity of the Brand Marketing target of team.

Brand management of the present invention and marketing communication network scene behind is to carry out the establishment of world market, all brand businessmans of products ﹠ services therein, large-scale and small-sized, it is relatively inexpensive, wieldy to obtain a cover on an equal basis, but extremely powerful based on network marketing tool, this instrument allows them directly with freely to exchange with WWW consumer Anywhere, is the consumer and their creations of value such as retail trade partner simultaneously.The adverse influence to the trading partner of brand businessman can not appear in the new model that this Brand Marketing is propagated, guarantee best simultaneously and brand building resource most worthy, pass to the consumer who anywhere needs most them reliably, and no matter wherein in fact these brand building information resources can be maintained on the Internet, for example, Akamia ^RThe whole world content delivery network (CDN), perhaps other place.

Similarly by the widely distributed distribution of brand-construction multi-mode virtual booth is provided, new value will be the consumer on market, brand owner, their commission merchant and retail trade partner produce simultaneously, wherein their plurality of display modes is (i) by the industrial age carrier-class the Brand Marketing propagation operation network based on the Internet is a remotely programmable, the commercial breaks that (ii) can show the rich-media of forming by in fact any type of information medium on the Internet, intercut sales promotion and brand message network (BINs), it can be retrieved simply with the relevant information key word of brand, for example, univeraal product code (UPNs), trade mark (TMs), product descriptor (PDs), generic service sign indicating number (USNs), service mark (SMs), brand name or the like-, improve the cooperation between the inside and outside Brand management Team Member of brand enterprise simultaneously so that be provided the control fully of propagating for their Brand Marketing brand supvr on the Internet.

Substantially, this based on network Brand management of the present invention and marketing communication operational network should be able to be on any points of WWW, brand-construction multi-mode virtual booth that the configuration server end drives, and its display mode carried out remote programmable, so that transmit the consumer no matter when advertisement and advertising campaign and brand knowledge construction information network (link) are given, anywhere may be on the net.The wind inspection undertaker who combines with this object-oriented systems is the brand entity of Brand management person, their advertisement and sales promotion agency, their representative; and their main interests are to set up brand value (brandequity) inwardly and psychologically the consumer, protect brand by system integrity and the security-trustworthiness of safeguarding high likelihood simultaneously.The minimum guarantee that this network is sought is to be Brand management team, large-scale and small-sized, and any possible combination provides this ability, promptly pass through many display modes of server end driven multi-mode virtual booth, programme simply and fastly and transmit brand-construction information content, place, can be on the WWW any contact of this multi-mode virtual booth starts from various environmental forms-only use click and data input operation simply, do not need java applet person's help.By guaranteeing that valuable brand-construction information resource passes to the consumer by the multi-mode virtual booth, the strength of the brand entity in consumer's life should be enhanced-reach " brand enters thought SM "

Brand management of the present invention and marketing communication network provide the advanced person's of revolutionary Brand Marketing instrument based on the Internet combination, it makes Brand management team (comprise the CBO, the marketing official, Brand management person, office worker and their advertisement and sales promotion agency, brand consultant etc.) based on their specific products advertisement, sales promotion and the out of Memory relevant at place, the consumer contact of point of sale on the ad hoc networks, for the consumer provides abundant, multimedia brand experience with service.The brand knowledge about company's products ﹠ services that these marketing tools also help the consumer of Brand management Team Management progressively to form is so that mould and strengthen the brand image of the expectation that forms gradually later on before the purchase products ﹠ services, when neutralizing in consumer psychology.

Brand management of the present invention and marketing communication network can make the Brand management team of any scale and combination in marrow and the characteristic of managing and propagate their brand on the Internet effectively.

Summarize as Fig. 2 A, Brand management of the present invention and marketing communication network are made up of five main subsystems that are connected on the Internet infrastructure; These five subsystems are used by the client, but a subsystem is by BKS keeper, employee and consultant's special use.Each subsystem is supported more than one service groups, and each service groups comprises more than one control panel.These control panels are supported the transmission of the marketing tool of BKS network.

These by five BKS subsystems that the client uses are: Brandkey Manage ^TMSubsystem, Brandkey Create ^TMSubsystem, Brandkey Deliver ^TMSubsystem, Brandkey Advertis ^TMSubsystem, Brandkey Promot ^TMSubsystem.A BKS subsystem that is used by BKS keeper, employee and consultant is the BKS ADMINISTRATION SUBSYSTEM.Special in addition, the BKS network is called BKS by the 7th subsystem support ^TMMulti-mode virtual booth service subsystem, it arranges the consumer of all multi-mode virtual booths to arbitrary place on the Internet, but this subsystem is not supported any client's graphic user interface (GUIs).

Brand management of the present invention and marketing communication network allow Brand management team to set, dispose and install brand-construction multi-mode virtual booth fast on various consumers contact.

These consumer contacts comprise:

● desk-top computer

● support the portable unit of wireless online (WiFi-enable)

● the retail stall of physics

● the interactive television equipment of ATM (automatic teller machine)

● palm PC, and

● cell phone

In each consumer contact, there is the right to choose of transmitting the multi-mode virtual booth of their brand by multiple different startup environment in Brand management person team.These start environment and comprise:

● BKS ^TMVirtual booth start button

● the file of HTML coding

● the picture of HTML coding

● the desktop icons of HTML coding

These consumer contacts and startup environment allow Brand management team to touch large-scale consumer market on the Internet.

Multi-mode virtual booth of the present invention is supported three kinds of independently programmable display modes: (1) commercial breaks display mode, and wherein the multi-mode virtual booth shows the commercial breaks by Brand management team or their commission merchant design; (2) intercut the sales promotion display mode, the multi-mode virtual booth shows the sales promotion of intercutting by Brand management team or their commission merchant design therebetween; And (3) brand message network display mode, the wherein menu of the brand-construction information resource link of the Brand Marketing congruence of demonstration of multi-mode virtual booth and team.

The pattern of these marketing communications and demonstration cooperates with such purpose, promptly allows any product of consumer experience, service or cooperation brand and is not subjected to the influence (being Pop-up and the advertisement of headline formula) of other brand and market confusion.The combination in any of these patterns that will show can be selected by Brand management team in their multi-mode virtual booth.

The multi-mode virtual booth is thought trading partner's specific demand and the form of the dissimilar and scale that designs occurs:

● the virtual booth of specific products and specific merchant can be a characteristic with one or several products respectively.

● in the virtual booth of specific service and specific service provider, service can be showed in special mode.

● the retailer can create the particular retailer multi-mode virtual booth of showing a plurality of businessmans, and can not overwhelm themselves brand.

● the virtual booth of particular groups and particular industry also is the other types of multi-mode virtual booth.

Be configured in the Brand management of the present invention on the global metadata package informatin network and the system architecture of marketing communication network

Shown in Fig. 2 B, enterprise-level Brand management and marketing communication operational network (being the BKS network) based on the Internet of the present invention is implemented the multimedia propagation network based on the Internet as the industrial age carrier-class of an object-oriented system design, and it is configured on the global metadata package informatin network that comprises many information subsystems, system and networking component as shown in the figure.

Shown in Fig. 2 B, Brand management of the present invention and marketing communication network (BKS network) have unique status so that will currently be used to propagate two net connections that separate that supplier's marketing and party in request market together.EDI is that the technology accepted for everybody and manufactured widely merchant and their trading partner are used for transmitting information from a side to the opposing party.The ability of BKS network application EDI and its VANs is obtained the essential information that is used to discern products ﹠ services.The BKS network also with such EDI system synchronization so that any change in the universal product that provided and the service is kept upgrading.Foundation structure by the Internet, the BKS network also is connected to AD/Promo Delivery network (Doubleclick etc.) by the Internet, Content Delivery network (Akamai etc.) and Ad/Promo Management network (MSN etc.) are placing and are monitoring virtual booth with the service of using them on the Internet.Advertiser and sales promotion merchant can visit the BKS network and come placing advertisement and sales promotion on the multi-mode virtual booth, and it is placed on the http server on the Internet then.Whole process, businessman, service provider and retailer can monitor on the Internet and manage this process, and can catch (hook into) their Content Management System (CMS) and select which brand-constructions assets are passed to the consumer who puts on the Internet what by mounted multi-mode virtual booth.

Generally speaking, Brand management and marketing communication operational network based on the Internet of the present invention can be implemented in based on Integrated Development Environment Java, OO (IDE) any, such as, WebObjects 5.2 by the exploitation of apple computer company, Websphere IDE by IBM Corporation's exploitation, perhaps by the Weblogic IDE of BEA company exploitation, perhaps even the IDE of right and wrong Java, as the .NETIDE of Microsoft.Use two different network implementations of WebObjectsIDE to be shown by Fig. 3 A and 3B, it uses based on network respectively and Jaya-client's technology.Whole Brand management of the present invention and marketing communication operational network design according to object-oriented systems engineering (OOSE) method, it has used the modeling tool based on UML, ROSE as the exploitation of Rational software company, the perhaps Together of Borland company exploitation, also used the auspicious reason of industrial standard to unify technology (RUP) or enterprise's Rational Unified Process (EUP), both are very well-known in the prior art.The three stratum server structures that have two fire walls provide at configuration platform first-selected on the Internet.

In illustrative embodiment, use application service provider (ASP) pattern, Brand management reason and marketing communication operational network are implemented as resident service (hosted service), but be appreciated that: some or all services that provided by the subsystem of Brand management and marketing communication operational network can be embodied as the Java client who moves behind the anti-wall of the enterprise of client/brand, the Relational DBMS (RDBMS) relevant with given client/brand can local maintenance in the enterprise of client/brand, and 7 days Mays in 1998 of using applicant for referencial use together here the international application no WO98/19259 that announces, and the described character encoding format of application (XML) of international application no WO 01/37540 A2 that announces May 25 calendar year 2001 and electronic data interchange (EDI) technology come with central authorities' Relational DBMS (RDBMS) of Brand management and marketing communication operational network synchronously.

In the table of explication of analyzing, design and develop the term of using in Brand management of the present invention and the marketing communication operational network, propose, and when reading instructions of the present invention, should think over these terms at Fig. 4.

The advantages and benefits of Brand management of the present invention and marketing communication network

Brand management of the present invention and marketing communication network make the Brand management team of any scale and combination can overcome the confusion on the Internet market place and directly the marrow and the characteristic of their brand are propagated to the consumer.In a short period of time, the consumer can obtain to experience and be not subjected to the influence of other brand about the multidimensional of brand product or service.

Because the multi-mode virtual booth is so simple and be easy to visit, the consumer can more effectively cultivate the sensation of brand and obtains full experience to brand so that their form the strong tendency to brand than online in the past.Consumer's brand image is that the Brand Marketing target with team plan links together at present.The consumer need not browse on other websites to seek the information relevant with brand.Online brand businessman can create and transmit the Brand Marketing strategy of effect of altitude power now.The retailer can set up e-commerce website, and it can propagate the brand image of seller's expection, the brand image of preserving themselves simultaneously.The retailer can more effectively use virtual rack space (shelf-space) on their website.By effectively utilizing the brand building information resources more, cost of marketing will descend, and brand value and assets will increase, thereby improve profit.By creating the new height of brand value and experience, the persistence of all service brands (serviced brand) will be extended.By such benefit is provided, Brand management and marketing communication network help to set up more distinguished, valuable and more powerful brand in market.

When their Team Member worked in coordination the Brand Marketing target of carrying out them, Brand management person can control completely and commands according to their wish fully now their on-line marketing communication process.

Brand management of the present invention and marketing communication network can make Brand management team bring the party in request of their business activity with supplier's efficient and process, and have increased the duty reliability (accoutability) that spends in the money on individual product, service and the similar brand.

Brand management of the present invention and marketing communication network provide the solution to countless difficult problems, and these difficult problems are that online consumer and their information can not have the Brand management person of effect spread all to face.

Brand management of the present invention and marketing communication network provide accurate adjustment (finely-tuned), the set of network-based services, it helps Brand management person to manage their brand building information from they supplier of operation to party in request, utilizes the power of available brand building information resources on the Internet simultaneously.Utilize and the synchronous brand message network of their supply of brands side's information management operations, Brand management person now can be with up-to-date information, in each activity to each product of the local follow needle of each activity of placement, and how follows the tracks of its utilization.

Brand management of the present invention and marketing communication network offer the powerful instrument of Brand management person, make them can obtain to be dispersed in the brand building information on the whole network, and place them on the contact of key, it is not only when and where the consumer is considering to buy on network, and is the place that can impel the consumer to do shopping and experience.Brand Marketing communications of the present invention can be applied on e-commerce website, cashier, cell phone or the ATM (automatic teller machine).

Brand management of the present invention and marketing communication network offer the new instrument of consumer and are used to collect best and the most accurately about the information of any product or service on arbitrary consumer contact on the Internet.The consumer can see advertisement by the multi-mode virtual booth, finds up-to-date sales promotion, obtain detailed product information, searches for store location or seek other information.

Brand management of the present invention and marketing communication network provide and are based on revolutionary, new broadcasting system and network structure design, and it allows Brand management person and their commission merchant to use the click technology, simplifies:

1, (for example passes through brand construction information resource on the Internet, product video, audio frequency and consumer information) URLs be linked to they products ﹠ services serial data (for example, UPNs, TMs, PDs, USNs, SMs, brand names etc.), build the brand message network for their brand product and service, the serial data of these products ﹠ services is synchronous with the product supply chain information operating.

2, generate and install brand building multi-mode virtual booth with many display mode operations

3, use based on network programming networks of the present invention, the display mode that has rich-media and break for commercialsy, intercut the multi-mode virtual booth of sales promotion and brand message network is carried out remote programmable.

The set of tools of the innovation of being supported by Brand management of the present invention and marketing communication network provides the ability of the five-star based on network brand message network of design (BINs) for the Brand Marketing team of all scales.By the multi-mode virtual booth, this brand message network can easily be placed on any consumer contact of surfing the Net, and responds from the consumer about being placed on the immediate feedback of the brand building information network on the Internet.

Brand management of the present invention and marketing communication network bring value can for the interactive marketing field aspect following:

Be the creation of value of Brand management team

● control. this technology is wieldy.It allows Brand management person to manage the design and the enforcement of interactive marketing activity.Control concerning Brand management person, be to product or service data string assignment outward appearance to format multi-mode virtual booth, to the placement of multi-mode virtual booth, to moving criterion and collect (metrics gathering) instrument for the collection of the interactive report of consumer and basic product/information on services.Brand management and marketing communication network are in operation and needn't use the slip-stick artist.Brand management person has control completely, and the cooperation between the Team Member of Brand Marketing simultaneously is improved inside and outside brand enterprise.

● the diversity of content. there are not other products can accomplish so here, promptly pass through the transmission of abundant brand-construction medium, the information of video and sound propagate to the consumer the eye warm and fine ear, thereby client's brand message is carved into the consumer at heart dearly, the approach of research and purchase product is provided simultaneously.

● save. under Brand management and marketing communication network, only use just can be implemented an activity in general ten minutes.Traditional interactive marketing is movable on average to need three days.Under the system of this novelty, the saving of time, effort and resource is clearly determined.

● the image protection. these channels have less immunity for the destructive strength of confusion.So, Brand management and marketing communication network can be so that Brand management team can create more powerful, more distinguished brand in market, and are converted into premium, the higher level of channel influence power, the improvement level of customer loyalty and confining force, and profit increases.

● measurability. the measurability that this system provides Brand management person seeking.Concern Brand management person and can use this network aspect all of channel, and always show same information with same " sensation ".By manufacturer website, vendor web site or any other link on the net, the multi-mode virtual booth can reach.

Be consumer's creation of value

● to the consumer is simple. Brand management and marketing communication network are wieldy for consumers.The consumer thinks online investigation and buys commodity and service, but discovery is loaded down with trivial details and makes us baffling.Use the BKS network, the consumer has well-designed and wieldy search source.The search key that the input brand is relevant, such as product descriptor, univeraal product code or brand name, the consumer is directly led the brand building information network of this product into or service.The search by endless webpage has been expressed in a little click, and the consumer is guaranteed to obtain the information of quality.

● the degree of depth. by advertisement-sales promotion display mode and brand message display mode, the consumer receives the 3-D view that audio frequency, video and detailed product information present product.

● practicality BKS network is all available on contact, any the Internet.In the time of consumer wants, it is right over there also available.

Be retailer/electronics retailer trading partner creation of value

In brief, Brand management of the present invention and marketing communication network give online shopper that Brand management person's instrument comes the positive impact price driven and by on e-retail website and other network contacts efficiently, informative shopping experiences, and propagates the marrow of their brand effectively.Brand management person shows these information with the things that is called " multi-mode virtual booth ", and the consumer can obtain deep brand message in real time at the local arbitrarily multi-mode virtual booth that starts of network, and abundant medium image and up-to-date sales promotion information.

A main advantage of Brand management of the present invention and marketing communication network is the ability of its uniqueness: with the efficient and robotization of supply chain rwan management solution RWAN, come brand well-designed and that transmission is noticeable, unprecedented to experience.

In specific embodiment, Brand management of the present invention and marketing communication network are used as application program at central level, allow Brand management person to link the surface and go up diverse online resource-for example, abundant medium, sales promotion information and product detailed description-and by a kind of new interactive online shopping instrument that is called the multi-mode virtual booth, they are directly brought at the online shopper of point and the arbitrary contact of world wide web (www) of doing shopping.

Brand owner can be placed on network that they wish to the multi-mode virtual booth Anywhere, comes directly to transmit to the consumer that informative brand is experienced or the multiaspect view of their brand.On transaction tendency (for instance, the results web page of shopping search engine), they can place e-retail website and inlet that virtual booth can have access to the consumer, in affiliate's website or they wish to create or strengthen the online place, any place of brand awareness at consumer psychology.

The multi-mode virtual booth is the Brand management of high complexity and the presentation layer of marketing communication network (presentation layer), brand owner controls brand assets with the supervising the network anywhere closely at the virtual booth of in-house operation, cooperates with the commission merchant of retail trade partner and advertisement and sales promotion in real time so that guarantee the transmission that online Brand Marketing information is timely, consistent and promote to sell.This network also makes Brand management person can only use some clicks, just can efficient and resultful definition, improvement and the online branding communication activity of measurement.

Preferably, Brand management of the present invention and marketing communication network are embodied as industrial age Brand management and marketing communication network, with the AT﹠amp of the service whole world millions of companies; The mode that the common electrical of T exchange network alive (PTSN) is identical substantially is the upgradeable fully Brand Marketing propagation industry of supporting.As seen, Brand management and marketing communication network play such effect, that is, and and " enterprise's intercaste " Brand management and marketing communication network of whole global brand marketing communication industry.

The brand names management of the embodiment of the invention and the detailed description of marketing communication operational network

Among Fig. 5, represented basic database model figure, its explanation is used to implement the Brand management of present embodiment and the Relational DBMS of marketing communication operational network.Structured Query Language (SQL) (SQL) database program of the Java application server compatibility of any and WebObjects 5.2 may be used to finish this network and forms.Especially, in OO design (OOD) and systems development process, table in Relational DBMS and relation are converted into finally that java class (Java Class) is enterprise's object (EO) model on basis in the Java application server of WebObject 5.2, and the gui component of this network is converted into network object (WO) model of java class for the basis.

As shown in Figure 4, the table in the Relational DBMS comprises following attribute and relation:

The description of the database layer of the Brand management of present embodiment and marketing communication network (BKS network)

Account

Attribute:

P_ID → primary key

Name → account name

Active → indicate the account whether to activate

Fk_CLIENT → foreign key.Keep relation with client's table

Relation (relationships):

Clients → one-one relationship.Each account must distribute to independent client

Advertisement_or_Promotion

Attribute:

P_ID → primary key

The title of name → project.In this situation, two projects (' sales promotion ' and ' advertisement ') will be arranged in table

Active → indicate project whether to activate

Relation:

The relation of toAdvertisement_or_PromotionOrders → one-to-many.Each

Advertisement_or_PromotionOrders must distribute advertisement or promotional form.

Advertisement_or_PromotionOrders

Attribute:

P_ID → primary key

Active → indicate project whether to activate

Fk_ADVERTISEMENT_OR_PROMOTION → foreign key.Keep relation with the Advertisement_or_Promotion table.

Fk_CAMPAIGN → foreign key.Keep relation with the Campaign table.

Relation:

Advertisement_or_Promotions → man-to-man relation.Each Order must distribute advertisement or promotional form.

Campaigns → one-one relationship.Each Order must distribute specific Campaign.

Advertising_Promotional_Privileges

Attribute:

P_ID → primary key

The value of the type of name → maintenance Privilege.(, have only three types in this situation; ' unique ', ' sharing ', or ' unallowed ')

Active → indicate project whether to activate

Relation:

The relation of toInstalledKioskPrivileges → one-to-many.Place Advertisements (advertisement) and the Privileges that be allowed to (privilege) of Promotions (sales promotion) on the virtual booth of any mounted particular retailer, be controlled by this relation.

BIN_Links

Attribute:

Fk_BIN → foreign key.Keep relation with Brand Informtion Networks (brand message network) table.The link of distributing to Brand Informtion Network is stored in this table.

Fk_LINK → foreign key.Keep relation with Link (link) table.Those links of distributing to Brand Information Network are stored in this table.

Relation (relationships):

BINs → a pair of → relation.Indicating which Brand Informtion Network is just used by the Links of storage.

Links → man-to-man relation.Indicate which Links and will distribute to Brand Informtion Networks.

Brand_Indices

Attribute:

Fk_BRAND → foreign key.Keep relation with the Brand table.Indicate the Indices (catalogue) which Brand is assigned to storage.

Fk_INDEX → foreign key.Keep relation with the Index table.Indicate which Indices and be assigned to Brand.Relation (relationships):

Brands → one-one relationship.Indicate the Indices which Brand is assigned to this storage

Indices → one-one relationship.Indicate which Indices and be assigned to this Brand

Brand_Information_Networks

Attribute:

P_ID → primary key

The title of name → Brand Information Network

Active → indicate Brand Information Network whether to activate

Fk_STYLE → foreign key.Keep relation with Style (type) table.Indicate which Style and be assigned to Brand

Information?Network

Fk_PRODUCT → foreign key.Keep relation with Product (product) table.Indicate Brand Information Network and be assigned to which Product

Relation:

Styles → one-one relationship.Indicate which Style and be assigned to Brand Information Network

Products → one-one relationship.Indicate Brand Information Network and be assigned to which Product

Brand_Marks

Attribute:

Fk_BRAND → foreign key.Keep relation with the Brand table.Indicate Marks (sign) and be assigned to which Brand

Fk_MARK → foreign key.Keep relation with the Mark table.Indicate which Marks and be assigned to this Brand

Relation:

Brands → one-one relationship.Indicate this Marks and be assigned to which Brand

Marks → one-one relationship.Indicate which Marks and be assigned to this Brand

Brands

Attribute:

P_ID → primary key

The title of name → Brand (brand)

Active → indicate this Brand whether to activate

Fk_ACCOUNT → foreign key.Keep relation with the Account table.Indicate this Brand and belong to which Account

Relation:

Accounts → one-one relationship.Indicate this Brand and belong to which Account

Campaign_Kiosks

Attribute:

Fk_CAMPAIGN → foreign key.Keep relation with Campaign (activity) table.Indicate this Kiosks (retail kiosk) and belong to which Campaign

Fk_KIOSK → foreign key.Keep relation with the Kiosk table.Indicate which Kiosks and belong to this Campaign

Relation:

Campaigns → one-one relationship.Indicate this Kiosks and belong to which Campaign

Kiosks → one-one relationship.Indicate which Kiosks and belong to this Campaign

Campaign

Attribute:

P_ID → primary key

The title of name → Campaign

Active → indicate this Campaign whether to activate

Relation:

ToCampaign_Kioks → many-one relationship.Indicate Kiosks and distribute to which Campaigns

ToAdvertisement_or_PromotionOrders → many-one relationship.Indicate which Order and belong to which Campaigns

Client_User_Accounts

Attribute:

Fk_ACCOUNT → foreign key.Keep relation with the Account table.Indicate this Client User and belong to which Account

Fk_CLIENT_USER → foreign key.Keep relation with the Client_User table.Indicate which Client User and belong to this

Account

Relation:

Accounts → many-one relationship.Indicate this Client User and belong to which Account

Client_Users → many-one relationship.Indicate which Client User and belong to this Account

Client_User_Privileges

Attribute:

Fk_CILIENT_USER → foreign key.Keep relation with Client User table.Indicate which Client User preference is arranged in system.

Service_name → this Client User has preference to this Service

Relation:

Client_Users → many-one relationship.Indicate which Client User preference is arranged in system.

Client_Users

Attribute:

P_ID → primary key

The surname of firstname → Client User

The name of lastname → Client User

Username → Client User is used for the user name of the system that enters

Password → Client User is used for the password of the system that enters

Active → indicate Client User whether to activate

Fk_CLIENT → foreign key.Keep relation with the Client table.Indicate this Client User and belong to which Client

Relation:

Clients → one-one relationship.Indicate this Client User and belong to which Client

ToClient_User_Accounts → many-one relationship.Indicate this Client User and can visit which Accounts

ToClient_User_Privileges → many-one relationship.Indicate this Client User and have which kind of privilege

ToKiosks_Installed → many-one relationship.Indicate this Client User which Kiosks has been installed

Clients

Attribute:

P_ID → primary key

The title of name → Client

Active → indicate this Client whether to activate

Relation:

ToClient_Users → many-one relationship.Indicate which Client User and be assigned to this Client

ToAccounts → many-one relationship.Indicate which Accounts and distribute to this Client

Directories

Attribute:

P_ID → primary key

The title of name → Directory

Active → indicate this Directory whether to activate

Relation:

ToDirectory_Kiosks → many-one relationship.Indicate which virtual booth and be assigned to this Directory

Directory_Kiosks

Attribute:

Fk_DIRECTORY → foreign key.Keep relation with the Directory table.Indicate this Kiosks and be assigned to which Directory

Fk_KIOSK → foreign key.Keep relation with the Kiosk table.Indicate which Kiosks and be assigned to this Directory

Relation:

Directories → one-one relationship.Indicate this Virtual Kiosks (virtual booth) and be assigned to which Directory

Kiosks → one-one relationship.Indicate which Kiosks and be assigned to this Directory

Display_Modes

Attribute:

P_ID → primary key

The title of name → Display Mode (display mode)

Active → indicate this Display Mode whether to activate

Relation:

ToKioskDisplayModes → many-many relationship.Indicate which Display Modes and be assigned to this Kiosk

Forbidden_Domains

Attribute:

P_ID → primary key

The URL of forbidden_domain → forbidden Domain

Active → indicate this Forbidden Domain whether to activate

Fk_ACCOUNT → foreign key.Keep relation with the Account table.Indicate this Forbidden Domain which is applied to

Account

Relation:

Accounts → one-one relationship.Indicate this Forbidden Domain and be applied to which Account

Indices

Attribute:

P_ID → primary key

The title of name → Index

Active → indicate this Index whether to activate

Relation:

ToBrandIndices → many-one relationship.Indicate which Indices and distribute to Brand

Installed_Kiosk_Privileges

Attribute:

Fk_INSTALLED_KIOSK → foreign key.Keep relation with Installed Kiosk table.Indicate which Installed

Kiosk has which kind of Privileges to which Accounts

Fk_PRIVILEGES → foreign key.Keep relation with the Privileges table.Indicate which kind of Privileges be assigned to right

Which Installed Kiosk of which Accounts

Fk_ACCOUNTS → foreign key.Keep relation with the Accounts table.Indicating which Accounts has which kind of has been assigned with

Which Installed Kiosk of Privileges

Relation:

InstalledKiosks → one-one relationship.Which kind of of which Accounts indicates which Installed Kiosk has

Privileges

Privileges → one-one relationship.Indicate which Installed which Accounts which kind of Privileges is assigned to

Kiosk

Accounts → one-one relationship.Indicate which Accounts and have which Installed that has been assigned with which kind of Privileges

Kiosk

Kiosk_Display_Modes

Attribute:

P_ID → primary key

Display_order → indicate when Kiosk starts, the Order that Display Modes shows

Whether the Display Mode of this Kiosk of active → indicate activates

Fk_KIOSK → foreign key.Keep relation with the Kiosk table.Indicate which Kiosk and be assigned with DisplayMode and order

Fk_DISPLAY_MODE → foreign key.Keep relation with Display Mode table.Indicate which kind of Display Mode and be assigned to this Kiosk

Relation:

ToKiosks → one-one relationship.Indicate which Kiosk and be assigned with Display Mode and order

ToDisplayModes → one-one relationship.Indicate which kind of Display Mode and be assigned to Kiosk

Kiosk_Products

Attribute:

Fk_KIOSK → foreign key.Keep relation with the Kiosk table.Indicate this Product and be assigned to which Kiosk

Fk_PRODUCT → foreign key.Keep relation with the Product table.Indicate which Product and be assigned to this Kiosk

Fk_BIN → foreign key.Keep relation with Brand Information Network table.Indicate which Brand Information

Network is assigned to each Product among each Kiosk

Relation:

Kiosks → one-one relationship.Indicate this Product and be assigned to which Kiosk

Products → one-one relationship.Indicate which Product and be assigned to this Kiosk

BINs → one-one relationship.Indicate which Brand Information Network and be assigned in each Kiosk each

Product

Kiosks

Attribute:

P_ID → primary key

The title of name → Kiosk

Active → indicate this Kiosk whether to activate

Fk_SKIN → foreign key.Keep relation with the Skin table.Indicate the Skin that will be used to Kiosk

Fk_LAUNCH_ENVIRONMENT → foreign key.Keep relation with Launch Environment table.Indicate in which kind of LaunchEnvironment, Kiosk can start

Relation:

Skins → one-one relationship.Indicate which Skin and will be used to this Kiosk

LaunchEnvironments → one-one relationship.Indicate in which kind of Launch Environment, Kiosk can start

ToKiosksDisplayModes → many-one relationship.Indicate this Display Mode and be assigned to which Kiosk

ToKioskProducts → many-one relationship.Indicate this Product and be assigned to which Kiosk

ToKioskInstalled → many-one relationship.Indicating which Kiosk is mounted

Kiosks_Installed

Attribute:

P_ID → primary key

Active → indicate this Installed Kiosk whether to activate

Installed_domain → record Kiosk is with the Domain that is placed

The reason that installation_reason → record Kiosk installs

Fk_CLIENT_USER → foreign key.Keep relation with Client User table.Indicating which Client User has installed

Kiosk

Fk_KIOSK → foreign key.Keep relation with the Kiosk table.Indicating which Kiosk is mounted

Relation:

ClientUsers → one-one relationship.Indicate which Client User Kiosk has been installed

Kiosks → one-one relationship.Indicating which Kiosk is mounted

ToCampaignKiosks → many-one relationship.Indicate which Installed Kiosks and be assigned to this Campaign

ToDirectoryKiosks → many-one relationship.Indicate which Installed Kiosks and be assigned to this Directory

ToInstalledKioskPrivileges → many-one relationship.Indicate which kind of Privileges and be assigned to this Installed

Kiosk

ToOrderDetails → many-one relationship.Indicate which Installed Kiosk and hold Order Details

Launch_Environments

Attribute:

P_ID → primary key

The title of name → Launch Environment

Active → indicate this Launch Environment whether to activate

Relation:

ToKiosks → many-one relationship.Which Launch Environment indicates Kiosk will start from

Marks

Attribute:

P_ID → primary key

The title of name → Trademark

Active → indicate this Trademark whether to activate

Relation:

ToBrandMarks → many-one relationship.Indicate which Marks and distribute to Brands

ToProducts → many-one relationship.Indicate which Marks and distribute to Products

Order_Detail

Attribute:

P_ID → primary key

Display_order → indicate advertisement and sales promotion with what Zhong Shunxu show

The sales promotion text of promotional_text → under the sales promotion situation, show

Fk_KIOSK → foreign key.Keep relation with the Kiosk table.Indicating advertisement or sales promotion will play in which Kiosk

Fk_LINK → foreign key.Keep relation with the Link table.Indicate which link and be used as advertisement or sales promotion

Fk_ORDER → foreign key.Keep relation with the Order table.Indicate this detail items and belong to which Order

Relation:

Kiosks → one-one relationship.Indicating advertisement or sales promotion will play in which booth

Links → one-one relationship.Indicate which link and be used as advertisement or sales promotion

Orders → one-one relationship.Indicate this detail items and belong to which Order

Product_Marks

Attribute:

Fk_PRODUCT → foreign key.Keep relation with the Product table.Indicate which Product and hold which Marks

Fk_MARK → foreign key.Keep relation with the Mark table.Indicate which Mark and be assigned to which Product

Relation:

Products → one-one relationship.Indicate which Product and hold which Marks

Marks → one-one relationship.Indicate which Mark and be assigned to which Product

Products

Attribute:

P_ID → primary key

The title of name → Product

The product descriptor of product_descriptor → be endowed

Upn → the give univeraal product code of product

Active → indicate Product whether to activate

Fk_BRAND → foreign key.Keep relation with the Brand table.Indicate Product and be assigned with which Brand

Relation:

Brands → one-one relationship.Indicate Product and be assigned with which Brand

ToBrandInformationNetworks → many-one relationship.Indicate which Product and be assigned to Brand Information

Network

ToKioskProducts → many-one relationship.Indicate which Product and be assigned to Kiosk

ToProductMarks → many-one relationship.Indicate which Product and be assigned to which Brand

ToURLs → many-one relationship.Indicate which URL and be assigned to which Product

Skins

Attribute:

P_ID → primary key

The title of name → Skin

The file address of skin_file → configuration file and sample skin picture

Active → indicate Skin whether to activate

Relation:

ToKiosks → many-one relationship.Indicate which Kiosk and be assigned with which Skin

Styles

Attribute:

P_ID → primary key

The title of name → Style

Active → indicate Style whether to activate

Relation:

ToBrandInformationNetworks → many-one relationship.Indicate any Style and be assigned to which Brand Information

Networks

URLs

Attribute:

P_ID → primary key

URL → URL character string

Active → indicate URL whether to activate

Fk_PRODUCT → foreign key.Keep relation with the Product table.Indicate URL and be assigned to which Product

Relation:

Products → one-one relationship.Indicate URL and be assigned to which Product

ToBINLinks → many-one relationship.Indicate which link of URL composition on which Brand Information Network

ToOrderDetails → many-one relationship.Indicate the advertisement or promotion of which URL composition in Order Detail record.

The presentation layer of the Brand management of specific embodiment and marketing communication network (BKS network) and the explanation of key-course

(GUI) is illustrated for graphic user interface as shown in Figure 6, Brand management of the present invention and marketing communication operational network are divided into 5 subsystems based on the client, use the trade mark of (intent-to-use:ITU) to determine by following plan respectively: Brandkey Manage ^TMSubsystem, its graphic user interface (GUI) panel and the service by Fig. 7 A to the 7H explanation; Brandkey Create ^TMSubsystem, its graphic user interface panel and the service by Fig. 8 A to the 8I explanation; BrandkeyDeliver ^TMSubsystem, its graphic user interface panel and the service by Fig. 9 A to the 9k explanation; Brandkey Advertise ^TMSubsystem, its graphic user interface panel and the service by Figure 10 A to the 10H explanation; Brandkey Promote ^TMSubsystem, its graphic user interface panel and the service by Figure 11 A to the 11G explanation; And Brandkey Admin ^TMSubsystem, its graphic user interface panel and service are described as follows.

Brandkey Deliver ^TMSubsystem offers the Brand management team ability that any position is set fast, disposed and the multi-mode virtual booth is installed in the Internet.

Brandkey Advertise ^TMSubsystem makes Brand management person and theys' commission merchant in a kind of simple and mode easily, and their advertisement insertion display mode of multi-mode virtual booth is programmed.These operations are by creating, carry out and managing the advertising campaign of going up operation on the network that is designed in the multi-mode virtual booth and implement.

Use Brandkey Promote ^TMSubsystem, Brand management person and theys' commission merchant can intercut display mode to their sales promotion of multi-mode virtual booth and programme.These programming operations are by creating, carry out and management being designed in the advertising campaign of going up operation on the network of multi-mode virtual booth and effective.

Brandkey Create ^TMSubsystem can be so that Brand management person and theys' commission merchant uses simple click and data input operation, just can programme to their brand message network display mode of multi-mode virtual booth.Programming operation is to have the interactive model of the products ﹠ services brand of abundant form displaying of getting in touch to implement by establishment, configuration and brand building information network.The brand image of expection of the products ﹠ services of consumer's heart is created and strengthened to these information networks.

As mentioned above, for the brand of product type, based on network brand building information network (BIN) can come together to make up by being linked at the uniform resource locator of brand building information resources (URL) with by the product data string (UPN/TM/PD) that univeraal product code (UPN), trade mark (TM) and the product descriptor (PD) of brand product are formed.For the brand of COS, these brand message networks can come together to make up by being linked at uniform resource locator (URL) with by the service data string (USN/SM/SD) that generic service sign indicating number (USN), service mark (SM) and the service descriptor (SD) of brand service are formed.Similarly, for the brand of union type, these brand message networks can come together to create by being linked at uniform resource locator (URL) with by the service data string (USN/SM/SD) that generic service sign indicating number (USN), service mark (SM) and the service descriptor (SD) of brand service are formed.

Brandkey Admin ^TMADMINISTRATION SUBSYSTEM can be so that the user carries out basic, relevant with privilege with clients' accounts, brand and user right management function.

Use the multi-mode virtual booth of network support, the consumer can understand brand in more effective and pleasant mode, and forms the strong tendency to brand.

Following will the detailed description in detail, each subsystem all has more than one service groups, and each group is supported more than one control panel, and it may be implemented as or based on network client or Java client.To shown in the 6B10, these control panels and relevant service (being marketing tool) are to determine according to the hierarchical sequence that they are provided in the Brand management of embodiment and marketing network as Fig. 6 B1.

The purpose of these control panels is to carry out specific operation, supports the revolutionary integral body of Brand Marketing spreading tool of the present invention in the mode that is totally independent of other subsystems.By the backstage relevant database ADMINISTRATION SUBSYSTEM (RDBMS) that brand key word subsystem network uses, signal is described in Fig. 4, the common term (common item) of the subsystem of be integrated whole Brand management and marketing communication operational network.

Brand keyword managing subsystem

In an embodiment, brand keyword managing subsystem is used by brand key word system (BKS) employee, and particularly as the WebObjects application program of unit on application server, shown in Fig. 2 B is multi-mode virtual booth (MMVK) service subsystem.ADMINISTRATION SUBSYSTEM will comprise the common maintaining network of Internet Service Provider and form all background functionality of the account of BKS network.ADMINISTRATION SUBSYSTEM is divided into 6 service groups; BKS Admin Administration group, marketing management group, account management group, business revenue management group and technical management group.

All brand key word employees will appear in the BKS Admin Administration group.BKS employee has 6 ranks; The power user, account chief inspector, marketing management person, account manager, business revenue supvr and technical management person.The power user can the travel all over system.Account chief inspector reports and is responsible for some to the power user and is assigned with the account.Marketing management person, account manager, certain part that business revenue supvr and technical management person report and are responsible for being assigned with the account to account chief inspector.

Main marketing function for the account customer of diving occurs in the marketing management group.Have only power user, account chief inspector and marketing management person can have the right to use this group.

Main management function for BKS account appears in the account management group.Have only power user, account chief inspector and account manager can have the right to use this group.

Main business revenue management function for BKS account appears in the business revenue management group.Have only power user, account chief inspector and business revenue supvr can have the right to use this group.

For appearing in the technical management group of BKS account's major technique with user-support management function.Have only power user, account chief inspector and technical management person can have the right to use this group.

The function description that provides separately in five core subsystems of Brand Marketing propagation operation network of the present invention is as follows.

Brand keyword managing subsystem

Brandkey Manage ^TMSubsystem, by Fig. 7 A to shown in the 7H, be the position at center, Brand management person and clients' accounts keeper can manage their clients' accounts and brand there, the user is set uses the authority of BKS network and the advertisement and the sales promotion display mode of editor's multi-mode virtual booth.

This subsystem allows Brand management person:

● to the BKS network registry so that clients' accounts to be set

● certain account's user is distributed in management and they use the authority of the specific service of BKS network delivery

● manage account, the trade mark/service mark relevant, the authority of using the BKS network is described and confirms advertisement/sales promotion agency with the brand entity

● distribute the business of relevant privilege, intercut with placing advertisement/sales promotion on mounted multi-mode virtual booth

● check the brand feature relevant with the service of BKS network delivery

●

BrandkeyManage ^TMSubsystem is the title page from its based on network graphic user interface, to the expansion of whole BKS network.Here promising guidance and inspire the user to use the BKS network and the management tool that designs, and presentation tool and guidance tool.

Brandkey Manage ^TMSubsystem is divided into following group: demonstration group, guidance group, registration group, and user/account management group.

The demonstration group comprises for the Flash of the various parts of BKS network and the presentation tool of other types.These demonstrations are designed to the function of getting a bird's eye view (10,000 feet) figure and this system that the user provides this system.

The guidance group comprises that the Flash of each part of BKS network instructs.These guidances are designed to the user deep understanding to the function of each part of BKS network are provided, and how to utilize revolutionary Brand Marketing spreading tool best.

The registration group comprises the registration control panel, and new user uses it to come to the BKS network registry.Usually these registrants will be Brand management person, advertisement or sales promotion agency etc., and perhaps those have the people of high-level responsibility to brand.Registration process requires registrant's personal information, their brand entity information, the relation between they and the brand owner.In case insert these information, this information can be recorded to database and send to the BKS keeper and verify.If the registrant is the consumer, they will be allowed to enter into this system immediately, but they can only use the Deliver at Brandkey ^TMVirtual booth installation group in the subsystem.

In case user's registration goes through, they will have the right to use user/account management group.This group is that keeper's the user of their clients' accounts is operable to those only.Default registrant is set to the default management person of clients' accounts at first.This can change according to the request to the keyword managing person of clients' accounts.

In user/account management group, there are three control panels to select: the control panel of leading subscriber, the control panel of the control panel of account executive and managing advertisement/sales promotion privilege for the user.

The control panel of leading subscriber allows the keeper, to any user's relevant personal information with their clients' accounts edit and leading subscriber to the rights of using of this network.Keeper's page or leaf can also increase new user and the authority that they use network is set.

The control panel of account executive allows their customer account information of Admin Administration.They can upgrade their company information, themselves personal information and rights of using; They also can edit the tabulation of the brand entity relevant with their clients' accounts, and perhaps the clients' accounts to them increases new brand entity.Together with these brand entities, the new trade mark or the service mark that allow Admin Administration or increase and those brand entity orders to close.At last, in this control panel, the keeper also can authenticate or not authenticate any advertisement and the sales promotion agency relevant with their clients' accounts.When advertisement or promotion commission merchant and BKS network contraction, they are inquired to be which brand work.In case receive this information there from the commission merchant, they are with regard in the agential formation that is placed into wait and is authenticated by the keeper of those brands.If the keeper has passed through these agential authentications, they just are placed in the commission merchant's tabulation that has authenticated so.If by those agential authentications, they will be not deleted from relational database so for the keeper.Same, if the commission merchant who has authenticated has been cancelled authentication, the relation of they and clients' accounts also can delete from database.

The 3rd control panel is the control panel for the managing advertisement that virtual booth is installed/sales promotion privilege.Each multi-mode virtual booth is supported advertisement and/or sales promotion.Owner by virtual booth determines which businessman, service provider etc., and which has the right to use comprise the virtual booth of their product, service or brand.The keeper will select virtual booth and see which businessman from the example table, service provider etc. have product, service and the brand relevant with that multi-mode virtual booth.They may give the shared privilege that on that virtual booth placing advertisement or sales promotion intercut or monopolize preference for that client.If the keeper has been customer selecting on virtual booth shared privilege this means that the keeper can increase other clients and share advertising space on this virtual booth.Yet if the keeper has been customer selecting on virtual booth exclusive privilege, other clients will be stopped on this virtual booth placing advertisement or sales promotion is intercutted so.If virtual booth only has shared spy, after this client obtains exclusive privilege, and exclusive privilege is better than any to the predefined shared privilege of this virtual booth so.

By using these control panels and group, keeper and other users can handle the BKS network safely, and set they brand account accurate representative and intercut and place privilege for their multi-mode virtual booth obtains rights of using and advertisement/sales promotion.

Subsystem created in the brand key word

Brandkey Create ^TMSubsystem, by Fig. 8 A to shown in the 8I, the recent advancement of the utilization cognitive science and the theories of learning, make Brand management person and their Team Member create and configuration, by on the Internet (for example, WWW, file transfer protocol (FTP) website etc.) the multi-hierarchy interaction audiovisual model of the form of the brand message network of brand building information resources support product, service and the cooperation brand of showing.

These brand message net structures are on the network of brand-construction information link, and this link is positioned at the node place of brand message network.Each node in the network can be encoded with brand-recognition image and fragment of sound that Brand management person's team is selected, and sets up and strengthen the brand image of Brand management person's planning.

By strengthening the brand image of the planning relevant with their brand entity, relevant the obscuring, corrode and dilute strength and struggle of brand that Brand management person can be effectively causes with market confusion.

Before transmitting the brand message network and giving shopping, in the shopping and the consumer's at place, contact, the Internet, shopping back result be consumer association and remembeing about what is relevant to important by the special brand entity of the brand message network display that transmits; Brand management person in the heart of the consumer inwardly and set up more powerful, stronger brand; And more powerful, stronger brand has increased the influence power of Brand management person along their channel of distribution.

Brandkey Create ^TMSubsystem makes Brand management person manage their products ﹠ services tabulation and the network of creating brand-constructions resource of using the abundant association on the multi-mode virtual booth, thereby in the heart of the consumer inwardly and more powerful, the stronger brand of foundation.Brandkey Create ^TMSubsystem comprises a group (Suites), brand message network management group.

As described below, the mechanism that subsystem is also supported visual brand image created in the brand key word, and this image is the brand message network planning created by Brand management Team Member.

First specific embodiment of the brand image Visualization Mechanism that this is synthetic is supported following steps:

Step 1:, create the brand message network based on UPN/TM/PD/URL data set of links.

Step 2: for each node in the brand message network, the URL that wherein quotes is cataloged, and each webpage of quoting for these URL, the URL that wherein quotes is cataloged.The N number of plies to node in the brand message network is carried out this step.

Step 3: based on the node number in the brand message network, N generates the three-dimensional polyhedron of N face, and distributes corresponding URL.

To each n face, the sub-face of the number similar number of the URL that it is divided into and in URL, quotes, and compose the corresponding URL of son for each height face.

Step 4: this result be the brand message network based on the polyhedral model of three-dimensional, it has and as many of the URL that quoted in the node of brand message network and sub-face.Each face and sub-face provide by WWW and have supported, the difference " aspect " of the combination brand image of the brand message network planning.

Step 5: then, sequentially show the brand building information resources relevant with sub-face with each face of brand message network based on three-dimensional polyhedral model.Preferably, this brand image visualization process, use display panel to occur better, wherein relevant with brand message network trade mark and product descriptor show that on the top of display panel the order of the brand building information resources that simultaneous is relevant with the brand message network shows.Especially, during the demonstration of the brand building information resources that node (or child node) is relevant in the brand message network, the URL of corresponding node or child node will show together with the nodal directory label (Node Category Label) relevant with parent node (parent node).

Especially, the demonstration of the brand building information resources relevant with child node with the node of brand message network can be by robotization.Before the lively procedure for displaying of order begins, node layer in the brand message network that Brand management Team Member will select to be shown simply, then, the brand building information resources that are present in these nodes and child node will show automatically, and synthetic brand image-it can be during the brand message network display mode of multi-mode virtual booth and the interactional consumer's of brand message network experience or formation thereby transmit.

Second specific embodiment of the brand image Visualization Mechanism that this is synthetic supported following steps:

Step 1:, create the brand message network based on UPN/TM/PD/URL data set of links.

Step 2: for each node in the brand message network, the URL that wherein quotes is cataloged, and each webpage for being quoted by these URLs, the URL that wherein quotes is cataloged.The N number of plies (also being the child node of brand message network) to node in the brand message network is carried out this step.

Step 3: then, use the catalogue of the URL that as above determines, sequentially show with the brand message network in each node brand building information resources relevant with child node.Preferably, this brand image visualization process, use display panel to occur better, wherein relevant with brand message network trade mark (TM) and product descriptor show that on the top of display panel the order of the brand building information resources that simultaneous is relevant with the brand message network shows.Especially, during the demonstration of the brand building information resources relevant with node (or child node), the URL of corresponding node or child node will show together with the nodal directory label relevant with parent node in the brand message network.

Especially, the demonstration of the brand building information resources relevant with child node with the node of brand message network can be by robotization.Before the lively procedure for displaying of order begins, node layer in the brand message network that Brand management Team Member will select to be shown simply, then, the brand building information resources that are present in these nodes and child node will show automatically, and synthetic brand image-it can be during the brand message network display mode of multi-mode virtual booth and the interactional consumer's of brand message network experience or formation thereby transmit.

The brand key word transmits subsystem

Brandkey Deliver ^TMSubsystem, illustrating to 9K as Fig. 9 A, is the ingredient of Brand management and marketing communication operational network, and here the user is allowed to by multiple different startup environment, stride various consumers contact, establishment, customization, configuration and mounted article board are built the multi-mode virtual booth.Usually, Brand management person or full-service commission merchant will be to use the people of this subsystem.

In case the brand message network is at Brandkey Create ^TMEdited in the subsystem, then they need link together with the multi-mode virtual booth.This will be at Brandkey Deliver ^TMFinish in the subsystem.

Brandkey Deliver ^TMSubsystem is divided into two groups: virtual booth generation group and virtual booth installation group.Shown in title, preceding group allows the user to create, customize and dispose brand building multi-mode virtual booth, and then group allows the user that brand building multi-mode virtual booth label is installed on different consumer contacts.

In virtual booth generation group, six control panels are arranged.The instrument of each control panel be for dissimilar multi-mode virtual booths special.Usually, there is not the individual consumer to have the right to use all these control panels.The dissimilar of multi-mode virtual booth by the BKS network support are:

Specific products (PS)

Specific service (SP)

Specific merchant (VP)

Specific service provider (SPS)

Particular retailer (RS)

Particular industry (IS)

Particular groups (Corporate-Specific) (CS)

Brandkey Deliver ^TMThe virtual booth installation group of subsystem comprises six similar control panels.Different is that these control panels allow the user to come for the virtual booth of creating and disposing label to be installed in virtual booth generation group.Have only the consumer to have the ability to install all six types of virtual booth label.The user of other types will can only install label for the virtual booth relevant with them.

Each control panel in the virtual booth generation group allows the user to create, customize, revise and dispose dissimilar multi-mode virtual booths.

When the user began to enter control panel, they had an opportunity to set joining substantially of virtual booth that they create.

The user will be required to determine following project:

Whether they wish product, service and the brand of BKS network for all their registrations, automatically create default virtual booth.

Whether they wish to allow the consumer for their multi-mode virtual booth label to be installed.Have the right the retailer of label and/or industrialist's tabulation to be installed for their virtual booth.

The tabulation in territory of the virtual booth that starts them is under an embargo.

By reentering this zone in the control panel, the user can upgrade these projects at any time

In case the user sets the configuration of multi-mode virtual booth, they just can create virtual booth.The constructive process of the virtual booth of specific products and specific service is different from remaining virtual booth, and it is that the user can once create the virtual booth of a plurality of specific productss and specific service, and they can only create the virtual booth of other types at every turn.

Create the multi-mode virtual booth, the user at first must select the display mode of virtual booth operation.Concerning each virtual booth, have three possible display modes at least, promptly; First pattern, second pattern and three-mode.First pattern allows advertisement insertion, sales promotion is intercutted and the demonstration of brand message network.Second pattern allows the demonstration of advertisement insertion and brand message network.Three-mode only allows the demonstration of brand message network.In case the operational mode of virtual booth is selected, the user must be chosen to be at product, service or brand available on this virtual booth.In case these are also selected, the user is needed as this virtual booth and plays an effective title.Collect the title of virtual booth, so that make the user have an opportunity to give their significant sign of virtual booth.Name has risen, and the user subsequently can the customizing virtual booth.The BKS network allows the detailed customization to virtual booth.The user can be the virtual booth of creating, and changes their Label on the top of virtual booth, and geometric shape, appearance quality, surface color, type of button setting and button color are provided with.In the process that customizes, the user can watch the sample of the appearance that seems with virtual booth after the selected custom configuration.

Customization multi-mode virtual booth is the final step of virtual booth constructive process.Along with finishing of this step, virtual booth is prepared to carry out or is further revised or configuration.

The user can revise any virtual booth of having created at any time.After the selected virtual booth that will revise, the user can revise the pattern that virtual booth is set operation.If be ready, they also can delete virtual booth.If virtual booth is these types: specific merchant, specific service provider, particular retailer, particular industry, particular groups, the user also can edit the tabulation of product, service or the brand relevant with virtual booth so.The user can increase new product, service or brand, and removes any relevant at present product, service brand.

After creating the multi-mode virtual booth, if the user is satisfied to this, they can be configured it.The configuration virtual booth is such process: promptly the user selects to start environment and virtual booth is set and is downloaded and installs in virtual booth installation group.

There are four kinds of startup environment to select: the BKS of HTML coding for the user ^TMButton, the file of HTML coding, the picture of HTML coding, and the desktop icons of HTML coding.Each startup environment all has different, and the user must be by the setting up procedure so that they are set.

The BKS of HTML coding is set ^TMButton, the user only need select them to wish the virtual booth that disposes simply, and remaining will be done by system.

The file of HTML coding is set, and the user must at first only select a virtual booth.In case this virtual booth is chosen, the user must be by such process: spanned file and the html tag of this virtual booth is encoded into file.In case these are finished, system will prepare virtual booth is configured.

The picture of HTML coding is set, and the user must at first only select a virtual booth.In case this virtual booth is chosen, the user must be through generating the process of synthesising picture for this virtual booth label.In case these are finished, system will prepare virtual booth is configured.

The desktop icons of HTML coding are set, and the user must at first only select a virtual booth.In case this virtual booth is chosen, the user must be through being provided with the process of desktop icons.In case these are finished, system will prepare virtual booth is configured.

In case virtual booth is finished configuration, the last step that permits a user to virtual booth installation label is to activate it.The user also can make any oneself virtual booth of activation in the past invalid, even they are installed on the Internet.If the user makes any mounted virtual booth invalid, the terminal user will obtain information when next time, this virtual booth was activated so, inform that chosen virtual booth is no longer valid.

After all virtual booths were created and dispose, next procedure was to be installed in them on the Internet.Virtual booth installation group is handled this process.As virtual booth generation group, virtual booth installation group also is divided into six control panels, the virtual booth of each corresponding each type.Depend on your identity, you will have the right only to use some that control panel is installed, unless you are the consumer, in this case, you have the right to use all installation control panels.

Each virtual booth is installed control panel and is worked in the same way, only customizes the virtual booth of the particular type that they cater to.

The user at first is allowed to select them to wish the virtual booth of downloading and installing.If the user is the consumer, they can select from its owner has specified the tabulation of all the virtual booths that can use the consumer.If the user is businessman or service provider, they only are allowed to install the virtual booth that those belong to they account.If the user is retailer or industrialist, they only allow to install its owner and specify those the virtual booths that can use these retailers and industrialist so.

Use is at the search bar of pressing lexicographical order and numeral on table top, and the user can search for the virtual booth with the seller of corresponding letters or numeral beginning, service provider etc.The user also has by clicking the ability that the search knob is searched for specific seller, service provider etc.Depend on the control panel at their place, can search for specific seller, service provider, retailer's etc. place, can take them to this search from them.From the form of this search, they can select seller or the like, and these sellers' virtual booth tabulation is that they wish to see.

In case the user selects virtual booth to download and install, where they will will be installed in by the virtual booth of inquiry.This information is system requirements, provides the accurate data that is mounted wherein about their virtual booth in order to give Brand management person.This makes Brand management person and their commission merchant to come customized advertising and sales promotion strategy in the most useful mode.

After the user imported installation addresses information, they can download the virtual booth label together with the policy paper of unanimity and required picture.The user can start environment according to the difference of selected virtual booth, downloads the virtual booth of quadruplet.

The file in download of virtual booth comprises the complete instructions (instructions) about how virtual booth label is installed.

By user's decision these labels are placed on suitable website or propagate them to propagate this virtual booth on the Internet by Email then.

The multi-mode virtual booth will be Downloadable from the installation group of subsystem.In case they are downloaded and are installed in suitable place, they are practical to consumer and other general users startup.

Start the multi-mode virtual booth from any startup environment, the user should click the label that can start the multi-mode virtual booth.When this request be for the multi-mode virtual booth done with type, style, the framework of decision multi-mode virtual booth and the brand entity that will show the time, this label will comprise the information of being used by the BKS network.

When the user clicked the label of multi-mode virtual booth, the request about the suitable type of multi-mode virtual booth was sent to the BKS network.When this request arrived the BKS network, this network will come this request is responded by (stripped-down) browser window that starts new customization on user's desktop.This window will show at user's current path, thereby for the client preserves this path so that they can return easily after a while, if they wish.

This new window that comprises the multi-mode virtual booth should be the browser that customizes completely.In this window, the BKS network will show a kind of in three kinds of forms picture of basic impression.The BKS network will find in the advertisement-display window of multi-mode virtual booth and play any relevant advertisement.The multi-mode virtual booth has a cover button to skip current advertisement and the current advertisement of replaying.The multi-mode virtual booth also should have a cover button to control the volume of the advertisement of current broadcast.The multi-mode virtual booth also should show the time that current advertisement has been play.The BKS network can use the Java media framework of being developed by Sun Microsystems company among the Applet on the virtual booth (JMF:JavaMediaFramework), playing advertisements in the multi-mode virtual booth.The Java media framework can be fit to multiple audio frequency and video form and play them in the applet of the customization that we programme.Different multi-mode virtual booth design examples are described in 15E at Figure 15 A.Advertising listing is handled in server, may use the SMIL technology and pass to the next played in order with regulation of virtual booth Applet.About the particulars of JMF API can Http:// java.sun.com/products/java-media/jmf/In find, it draws in view of the above and is reference.

In case advertisement is played, the multi-mode virtual booth will check whether any associated sales promotion is arranged.If the sales promotion that needs demonstration is arranged, virtual booth will change size and show the sales promotion window.Sales promotion will show together with the video of correspondence.The multi-mode virtual booth has a cover button to skip current sales promotion and the current sales promotion of replaying.The multi-mode virtual booth also should have a cover button to control the volume of the promotional video of current broadcast.The multi-mode virtual booth also should show the time that current sales promotion has been play.The BKS network can use the Java media framework (JMF) among the Applet on the virtual booth, plays sales promotion in the multi-mode virtual booth.The Java media framework can be fit to multiple audio frequency and video form and play them in we programme the applet that customizes.The sales promotion tabulation is handled in server, may use the SMIL technology and pass to the next played in order with regulation of virtual booth Applet.

In case advertisement and sales promotion are finished, the multi-mode virtual booth will show as Brand management person creates the relevant brand knowledge network that (BrandkeyCreate) lining is described at the brand key word.One of three kinds of patterns (schema) of having stipulated in the brand key word is created will be shown: the pattern of (pre-post) purchasing model, simplification and complicated pattern in advance.When the user clicked the specific node of any pattern, system just showed link in the display window from the framework of that node on brand message network display window.System can provide the ability that can amplify window for the user, thereby makes the corresponding amplification of whole browser window.System can also adjust the size of brand message network in the ratio of link display window.During adjusting size, system should Wei Te to the good impression of brand message network.The method that reaches the suggestion of this target is to use to contract and becomes vector graphics (SVG).All links from arbitrary node in the brand message network all will show in the link display screen, therefore allow the user to remain in the virtual booth environment of brand key word.This will have search button, allow the type of user according to the virtual booth at their place, searching products/service/brand.

In case advertisement and sales promotion (if any) are finished, if virtual booth is the virtual booth of specific merchant, specific service provider, particular retailer, particular industry or particular groups, the size that system will adjust present window shows scouting screen.The virtual booth of specific products and specific service does not have function of search.

In brand message network display window, system will show at first that scouting screen, scouting screen provide the ability of the product/brand of the specific merchant that user search sponsors (sponser) this virtual booth.In this scouting screen, the user can search for based on UPN/USN, TM/SM, the product/brand of PD/SD or product/service catalogue.When the user pressed " search " button, system will carry out search operation and show one closed the results list of all product/service/brands of search criterion.Since each virtual booth all with specific language associated, so search will be returned the result of the product/brand of the brand message network that has brand key data link with this language.In order to obtain to show the brand message network of this product/brand, the user will click UPN/USN.

System also can provide button to start dummy keyboard on scouting screen.When the user presses button, system will start dummy keyboard in the little customizing browser window on the top of current search window.When the user clicked on the screen arbitrary keyboard button, system will show corresponding letter or number in the search text box of search window.

When the user selected product/brand from search result list, system will at first show advertisement and the sales promotion relevant with selected product/service/brand entity.The advertisement that shows when advertisement will start with the multi-mode virtual booth with the sales promotion pattern identical with sales promotion shows.In case advertisement and sales promotion are finished, the multi-mode virtual booth will show the relevant brand knowledge network that Brand management person describes in key word is created.One of three kinds of patterns of having stipulated in key word is created will be shown; The pattern of purchasing model, simplification and complicated pattern in advance.When the user clicks the specific node of arbitrary pattern, system will show link from the display window the framework of that node on brand message network display window.System can provide the ability of amplifying this window for the user, thereby whole browser window is amplified in proportion.During adjusting size, system should keep the good impression to the brand message network.The method that reaches the suggestion of this target is to use to contract and becomes vector graphics (SVG).All links all will show in the link display screen from arbitrary node in the brand message network, therefore allow the user to rest in the virtual booth environment of brand key word.

System will provide counter for each virtual booth.No matter when the user activates virtual booth and user's clickthrough from the brand message network no matter when on the consumer contact, and counter all can upgrade.

The user also can be some link ballot, and whether estimate link useful.Next-door neighbour's link, system shows the radio button (radio button) of a series of numberings 1 to 5.The user can select button (1 expression availability is minimum, and 5 expressions are the most useful) based on the serviceability of link, clicks " submission " button and registers their ballot.System will vote in internal calculation, obtain " serviceability coefficient ", and it will be shown to the user that subsystem created in the brand key word.

Brand keyword advertisement subsystem

Brandkey Advertise ^TMSubsystem, pointed as Figure 10 A to 10H, be the middle position of on mounted multi-mode virtual booth on the Internet, placing all advertisement insertions.Use Brandkey Advertise ^TMSubsystem can be so that Brand management person and their commission merchant by developing and managing in the advertising campaign that passes on consumer's the multi-mode virtual booth, propagate the brand products ﹠ services.This service, the user can the customized advertising catalogue, comes clear and definite which multi-mode virtual booth to ratify to move advertising campaign by Brand management person or retail trade partner.The user also can register the advertising campaign of the brand that will move on the particular network of multi-mode virtual booth, and intercuts order by placing advertisement on the network of mounted multi-mode virtual booth, sets up advertising campaign.The noticeable part of this service is, only with simple (point) and the click technology pointed to, the user can:

● registration will operate in the activity on the multi-mode virtual booth particular network

● increase at any time easily or deletion multi-mode virtual booth are revised activity

● move/stop action with flexible way, realize marketing objectives

● the up-to-date specification (metrics) of checking the preservation of BKS network is come surveillance operation

Can be available fully for the advertisement display mode of any virtual booth, the advertisement that will play on those virtual booths need be configured.

Brandkey Advertise ^TMSubsystem offers middle section of user, and they can see where their existing virtual booth is installed in there.The catalogue that the user can create their virtual booth according to the type or even the brand of virtual booth.This makes them can determine the position of virtual booth and creates advertising campaign with effective and efficient manner more.

These advertising campaigns have constituted the sub-network of the multi-mode virtual booth of user's selection.The user can be in the combination of any virtual booth placing advertisement and customize those advertisements with their wish for each independent virtual booth.

Use Brandkey Advertise ^TMSubsystem, the user also can monitor, revises, moves and stop any their advertising campaign.These features allow the user to determine which activity that they are suitable for, and which type of combination of advertisement and virtual booth is the most resultful, and which is not act on fully.

Brandkey Advertise ^TMSubsystem comprises a group: virtual booth ad campaign management group.This group has comprised a control panel: the control panel of managing advertisement activity.

The control panel of managing advertisement activity provides three main services: directory management, activity management, advertisement-intercut management.

In directory management, the user is allowed to create and managing virtual booth advertisement inventory, and this catalogue is that they are used for filling (populate) advertising campaign by the multi-mode virtual booth.

Create advertisement inventory, the user must at first select them to wish the Directory Type of creating.Here the two class catalogues that have the user to create: universal advertisement inventory and particular brand advertisement inventory.

If the user has selected universal advertisement inventory, concerning them, next step is to select them to wish to be included in the type of the virtual booth in this catalogue so.They can select all the virtual booths that can use them.Available virtual booth means product, service or the brand that shows them on it and allows their the arbitrary virtual booth that intercuts of placing advertisement thereon.Have only to the user can with the virtual booth of those types can be played.

In case the user has selected the type of virtual booth, just require them to this catalogue name.This provides the chance of giving a title relevant with them of this catalogue to the user.System will be prepared as the user and generate this virtual booth catalogue.When the user clicks the generation category buttons, system will be shown to the user to all finish messages of customer requirements in the table of available virtual booth and with it.If the user is ready that they also have an opportunity to download the catalogue of PDF version.Virtual booth advertisement inventory has been created and has carried out the preparation of using now.

Unique not being both of universal virtual booth advertisement inventory and the virtual booth advertisement inventory of particular brand when constructive process begins, requires user search and selects them to wish the brand entity that screens in this catalogue.Have only those available virtual booths that show selected brand entity can be listed in this catalogue.

When revising arbitrary virtual booth advertisement inventory, the user can select to be included in virtual booths dissimilar in this catalogue, and the different brands entity that screens in this catalogue.

In case virtual booth advertisement inventory is created, the user subsequently can the register advertisements activity.

Inserting movable required essential information, such as, after title, number of registration, Start Date and Close Date, the user must select virtual booth catalogue, from here virtual booth is pulled among the activity.The user must at first select virtual booth Directory Type, and is general or particular brand.Can present to the directory listing of user-selected type then.The user must select a catalogue from tabulation, and system will draw in all virtual booths to be included in this activity from this catalogue.

When revising advertising campaign, the user at first selects the activity that will revise, and they will have an opportunity to revise and comprise the aprowl tabulation of virtual booth then.They can remove virtual booth or from tabulation virtual booth be comprised aprowl from tabulation.

All activities that moved or moved are all stored with brand key word system network.If be ready, the user can select any activity that moved in the past to move once more.They also can select any current advertising campaign that is moving before at the date of maturity it to be stopped.If their sensation activity does not have influence on the client there that they wish to influence, or the effect that does not have them to envision, they can do and mention just now.This provides the better controlling level of creating for them and pass through the advertising campaign of multi-mode virtual booth propagation for the user.

In order how to judge movable effect, the user can surveillance operation.When surveillance operation, subsystem is presented to user's several data, the brand message network number that interrupts number and visit such as, advertisement putting number, advertisement operation number, advertisement-intercut etc.The picture clearly of these information virtual booth and advertising campaign activity behind for the user is provided at.

The 3rd is that the order of advertisement insertion is set on the virtual booth in movable (campaign) with demonstrable core instrument in this control panel.The order of these advertisements-intercut is set, and the user must at first select advertising campaign, the moving advertisement insertion of putting on the virtual booth of advertising campaign.

When the user has selected when movable, the tabulation of advertisement available will be shown to the user and select them will aprowl place which advertisement.This advertising listing will be selected from the tabulation of the node of all relevant brand message networks of selected virtual booth.The user has an opportunity to watch actual advertisement by the URL of advertisement in the clicks table.

In case the user selects to be placed on the advertisement in the activity, they wish to place the virtual booth configuration advertisement of this advertisement for each they system requirements.The user is allowed to select with the virtual booth of playing advertisements thereon, and advertisement begins the available date, and the frequency of virtual booth ad playing in service.In case be configured each advertisement, just allowed the user to be arranged on the order of ad playing on each virtual booth.Even several virtual booths are arranged, it has duplicate advertising listing, and they still can play with different orders, and this will consider to control more closely (granular control).

In case the user has set the advertisement order, (Oder) will be placed in proper order.

When revising the advertisement insertion order, the user can modification all aspects in proper order.In this case, they retreat by this part (section), begin and turn back to selected virtual booth catalogue with order ads.

In case advertisement insertion order is set, those advertisements are placed on the mounted virtual booth and the complete function of the advertisement display mode of virtual booth can realize so.

Brand key word sales promotion subsystem

As Figure 11 A to shown in the 11G, Brandkey Promote ^TMSubsystem is a middle position, and all sales promotion are here intercutted and are placed on the Internet on the mounted virtual booth.By means of Brandkey Promote ^TMSubsystem, Brand management person and their commission merchant can edit the sales promotion of their multi-mode virtual booth and intercut display mode.Similar with the service that the advertiser provides, the user also can register the advertising campaign of the brand that will move on particular network, and intercuts order on the network of mounted multi-mode virtual booth by placing sales promotion, sets up advertising campaign.Also similar with brand keyword advertisement subsystem, the noticeable part of this service is, only point to and the click technology with simple, the user can:

● the activity that is about to operate on the multi-mode virtual booth particular network is registered

● increase at any time easily or deletion multi-mode virtual booth are to revise activity

● move/stop action with flexible way, to realize marketing objectives

● check that the up-to-date characteristic of being preserved by the BKS network is with surveillance operation

Can be available fully for the sales promotion display mode that makes arbitrary virtual booth, the sales promotion that will play on those virtual booths need be configured.

Brandkey Promote ^TMSubsystem offers middle section of user, and they can see where their available virtual booth is installed in there.The catalogue that the user can create their virtual booth according to the type or even the brand of virtual booth.This makes them can determine the position of virtual booth and creates advertising campaign with effective and efficient manner more.

These advertising campaigns have constituted the sub-network of the multi-mode virtual booth of user's selection.The user can place sales promotion and customize those sales promotion with their wish for each independent virtual booth in the combination of any virtual booth.

Use Brandkey Promote ^TMSubsystem, the user also can monitor, revises, moves and stop their any advertising campaign.These features allow the user to determine which activity that they are suitable for, and which type of combination of sales promotion and virtual booth is the most resultful, and which is not act on fully.

Brandkey Promote ^TMSubsystem comprises a group: virtual booth advertising campaign management group.This group has comprised a control panel: the control panel of management advertising campaign.

The control panel of management advertising campaign provides three main services: directory management, activity management, sales promotion-intercut management.

In directory management, the user is allowed to create and managing virtual booth sales promotion catalogue, and this catalogue is that they are used for filling advertising campaign by the multi-mode virtual booth.

Create the sales promotion catalogue, the user must at first select them to wish the Directory Type of creating.Here the two class catalogues that have the user to create; Universal sales promotion catalogue and particular brand sales promotion catalogue.

If the user has selected universal sales promotion catalogue, concerning them, next step is to select them to wish to comprise the type of the virtual booth in this catalogue so.They can select all the virtual booths that can use them.Available virtual booth means that thereon their product, service or brand can show and they are allowed to place the arbitrary virtual booth that sales promotion is intercutted thereon.Have only to the user can with the virtual booth of those types be played.

In case the user has selected the type of virtual booth, then require them to this catalogue name.This provides chance to a title relevant with them of this catalogue for the user.System will be prepared as the user and generate this virtual booth catalogue then.When the user clicks when generating category buttons, system will be all finish messages of customer requirements in the table of available virtual booth and be shown to the user.If the user is ready, they are also organic the catalogue of downloading the PDF version.Virtual booth sales promotion catalogue has been generated and has performed the preparation of use now.

Unique not being both of the virtual booth sales promotion catalogue of universal virtual booth sales promotion catalogue and particular brand when constructive process begins, requires user search and selects them to wish the brand entity that screens in this catalogue.Have only those available virtual booths that show selected brand entity to be listed in the catalogue.

When revising any virtual booth sales promotion catalogue, the user can select to be included in the dissimilar virtual booth in the catalogue, and the different brands entity that screens in catalogue.

In case virtual booth sales promotion catalogue is created, the user can register advertising campaign subsequently.

Inserting movable required essential information, such as, after title, number of registration, Start Date and Close Date, the user must select virtual booth catalogue, from here virtual booth is pulled among the activity.The user must at first select virtual booth Directory Type, and is universal or particular brand.Present to the directory listing of user-selected type then.The user must select a catalogue from tabulation, and system will draw in all virtual booths to be included in this activity from this catalogue.

When revising advertising campaign, the user at first selects the activity that will revise, so opens them and will have an opportunity to revise the tabulation that comprises virtual booth aprowl.They can remove virtual booth or from tabulation virtual booth be comprised aprowl from tabulation.

All activities that moved or moved are all stored with brand key word network.If be ready, the user can select any activity that moved in the past to move once more.They also can select any advertising campaign that is moving before to stop at the date of maturity.If their sensation activity does not have influence on the client there that they wish to influence, or the effect that does not have them to envision, they can do these things of mentioning just now.This gives the user to their better controlling level arrangement and that pass through the advertising campaign of multi-mode virtual booth propagation.

In order how to judge movable effect, the user can surveillance operation.When surveillance operation, system provides the user several data, such as, number, sales promotion operation number, sales promotion-intercut and interrupt number and brand message access to netwoks number etc. are thrown in sales promotion.These information provide the picture clearly of virtual booth and advertising campaign activity behind for the user.

The 3rd and demonstrable core instrument are on the virtual booth in movable (Campaign) order that sales promotion is intercutted to be set in this control panel.The order of this straight sales promotion-intercut is set, and the user must at first select advertising campaign, places sales promotion and intercut on the virtual booth of advertising campaign.

When the user has selected activity, the tabulation of available sales promotion is shown to the user, selects which sales promotion is placed aprowl for the user.This sales promotion tabulation will be selected from the tabulation of the node of all brand message networks relevant with selected virtual booth.The user has an opportunity to check actual sales promotion by the URL that clicks sales promotion in table.

In case the user selects to be placed on the sales promotion on moving while still alive, they place virtual booth configuration sales promotion of sales promotion for each system requirements.Virtual booth, the sales promotion that the user is allowed to select to play sales promotion thereon begins the frequency that available date and the sales promotion in service of virtual booth are play.In case be configured each sales promotion, allowed the user to be arranged on the order that sales promotion is play on each virtual booth.Even several virtual booths are arranged, they have duplicate sales promotion tabulation, and they still can play with different orders, and this will consider refined control more.

In case the user has set the sales promotion order, order will be placed.

When revising the order that sales promotion intercuts, all aspects that the user can the modification order.In this case, they retreat by this part, with sales promotion ordering beginning and turn back to selected virtual booth catalogue.

In case sales promotion is intercutted order and set, those sales promotion are placed on the mounted virtual booth and the complete function of virtual booth sales promotion display mode can realize so.

Based on to subsystem, the function of being supported based on the Brand management and the marketing communication network (being the BKS network) of the Internet of the present invention Detailed use-case (use-case) with the description of serving

BKS network level service (seeing Fig. 6 A)

Login

1. login

This use-case allows User login to system.The user can import their username and password, and selects them to wish the clients' accounts of work.

The user clicks login button in enterprise's menu (corporate menu)

2. flow of event

2.1 basic procedure

2.1.1 login

In enterprise's menu, the user clicks login button.System turns back to the user homepage of logon form.The user imports username and password and clicks login button.Username and password and user that systems inspection is present in the database activate.Systems inspection user's customer type and user type, and user and at least one also are that the clients' accounts that activates is related.Attention:, forward 2.2.4 so to and carry out if customer type is the consumer.If user type is the keeper, then forwards 2.2.3 to and carry out.System shows selection clients' accounts list (Select Client Account Form) at the clients' accounts with the activation related with the user in the drop-down list in clients' accounts the homepage.The user selects clients' accounts and click on submission button from drop-down list.The decision user of system should with which kind of pattern login.Two kinds of login mode are arranged: " client's demo mode " and " operator scheme " here.If the clients' accounts of selecting is the demonstration account, the user will login with client's demo mode so.If the clients' accounts of selecting is not the demonstration account, the user will login with operator scheme so.System is the demonstration territory by checking in the clients' accounts table, and whether the decision clients' accounts is the demonstration account.If the demonstration territory is 1, clients' accounts is the demonstration account so, and the user should login client's demo mode.If the demonstration territory is 0, clients' accounts is pay account (Billable account) so, and the user should the register pattern.System allows the user login and login button is changed into exit button, and is written into the original homepage with login affirmation list again.

2.2 change flow process

2.2.1 the user forgets Password

The user clicks the link that forgets Password on logon form.The use-case that forgets Password starts

2.2.2 the user does not register in system

The user clicks login link on logon form.The registration use-case starts

2.2.3 the user is the BKS keeper

System shows error message: " you have no right to use the front end (front-end) of Brandkey grid.Please sign in to keeper's application software "

2.2.4 the user is the consumer

Username and password and user that systems inspection is present in the database activate.The systems inspection user type.If the user is the consumer, system allows the user login and login button is changed into exit button so, and is written into original homepage again.

2.2.5 this is user's login system for the first time

In case the user imports their username and password, they are the clients' accounts that activate and belong at least one activation for system verifications, and system shows safety problem and answers list so.The user imports their safety problem and answer.System is saved in database with their safety problem and answer.System continues login process.

2.2.6 the user cancels login process at any time

System shows the homepage that does not have logon form once more.Any contingent login process is all cancelled, and the user does not sign in to network.(noting: can visit again)

2.3 exception

2.3.1 the user does not input user name or password

System shows the logon form that has error message, and " the user name territory is blank.Please input user name " or " the password territory is blank.Please input password ".

2.3.2 user name or password do not find in database

System shows the logon form that has error message, " you input user name or password useless ".

2.3.3 find the user at database, but do not activate

System shows the logon form that has error message, and " you are not activated in system at present.Please contact management person ".

2.3.4 the user is not consumer and irrelevant with the clients' accounts of any activation

System shows the logon form that has error message, and " your relative clients account does not activate.Please contact management person ".

2.3.5 the user does not select clients' accounts and click selector button in selecting the clients' accounts list

System shows the selection clients' accounts list that has error message, and " you must select clients' accounts to continue login system.”

Attention: if default clients' accounts is blank in drop-down list, this will be effective.

2.3.6 the user is not in safety problem and answer input safety problem or answer in the list

System shows the safety problem that has error message and answers list that " the safety problem territory is blank.Please import " or " it is blank that safety is answered the territory.Please import ".

2.3.7 the user is continuous to be imported incorrect username and password three times and still can't login

For purpose of safety, system will block this user one hour.The user only is allowed to attempt later on logining once more at one hour.System shows error message, and " it is unsuccessful that you attempt login system for three times.You are existing by system lock one hour.If you forget your username and password, please get in touch your keeper ".

2.3.8 when the user is blocked, attempt login system

System shows error message, and " because security reason, you are by system lock at present.You can be in [XX] minute trial logins later on.If you forget your password or user name, please get in touch your keeper or click link that forgets Password ".

Forget Password

1. forget Password

Under the situation that they have forgotten, this use-case allows user to fetch their username and password from system.

The user clicks the link that forgets Password in logon form.

2. flow of event

2.1 basic procedure

2.1.1 forget Password

The user clicks the link that forgets Password in logon form.System shows the list that forgets Password.The user imports their email address and clicks next step button in the list that forgets Password.The email address is searched for by system in database.If in database, find this email address, whether keeper or the other types user of BKS during this distributing user of systems inspection so.If the user is the BKS keeper, they do not allow to make front-end application so.Under situation about forgetting Password, their function that forgets Password in must the use and management application program.[seeing that if exception 3.6 users are BKS keepers].If the user is not the BKS keeper, system shows the safety problem list.The user imports safety and answers and click next button.System checks the safety answer with encryption format contrasting data storehouse.Answer if imported correct safety, system shows replacement password list so.The user imports they account's new password and clicks next button in suitable text box.System checks in two password territories the password coupling of input.If seeing exception 3.3 passwords does not match.System has at least the length of 6 letters to check to password.There is not the length of at least 6 letters if see exception 3.4 passwords.System to password do not comprise any asterisk wildcard such as (! @#$%^﹠amp; *) check.If password satisfies above requirement, system will be saved in database with new password with encryption format, and the user is taken back log in page.

2.2 change flow process-nothing

2.3 exception

2.3.1 in database, do not find the email address

System shows the list that forgets Password that has error message, and " your the email address of input is incorrect.Please retry "

Not 2.3.2 not matching in safety answer and the database

System shows the safety problem list that has error message, and " you are incorrect to the answer of safety problem input.Please retry ".

2.3.3 password does not match in two territories

System shows the replacement password list that has error message, and " password of your input must mate with confirming the password territory.Please re-enter password ".

2.3.4 password is not at least 6 alphabet lengths

System shows the replacement password list have error message, the length of at least 6 letters " password of your input must ".

2.3.5 password comprised the asterisk wildcard letter (! @#$%^﹠amp; *)

System shows the replacement password list have error message, " password of your input can not contain asterisk wildcard such as (! @#$%^﹠amp; *).Please re-enter password ".

2.3.6 the user is the BKS keeper

System shows the input Email list that has error message, and " you have no right to use front-end application.Please in the BKS supervisory routine, use and forget Password function " to fetch the password that you forget.

Withdraw from

1. withdraw from

This use-case allows user log off.

The user clicks the exit button of enterprise's menu.

2. flow of event

2.1 basic procedure

2.1.1 withdraw from

The user beats back out button at enterprise's menu mid point.System withdraws from the user from system.System's demonstration has the homepage of changing into login button from exit button.Login confirms that list no longer appears on the homepage.

2.2 change flow process-nothing

2.3 exception-nothing

The clients' accounts marquee

1. clients' accounts marquee

This use-case is described the clients' accounts marquee and how to be generated on all suitable pages in system.

The user navigates by this system.

2. flow of event

2.1 basic procedure

2.1.1 clients' accounts marquee

The user obtains and will show the page of clients' accounts marquee.System determines whether the user logins.[if see and change not login of flow process 2.2.1 user].If the user has logined, system shows the clients' accounts marquee with following information:

The clients' accounts title is gathered by-system from database

Clients' accounts number is gathered by-system from database

-user gathers user's name from database

2.2 change flow process

2.2.1 the user is login not

2.2.1.1 the user is the standard demo mode

2.2.1.2 the user shows the clients' accounts marquee with following information:

-" BKS visitor " is user name

-system accepts and believe the clients' accounts title from database

Clients' accounts number is gathered by-system from database

2.3 exception-nothing

User capture power

1. user capture is weighed

This use-case has been described system, and what determines the access right of user with system mutual the time.

The user navigates and the start-up control panel by this website

2. flow of event

2.1 basic procedure

2.1.1 user capture power

The user clicks control panel and starts it.Whether the user has the access right of pair control panel in the systems inspection database.[seeing that if exception 3.1 users are not to the access right of control panel].If the user has the access right to this control panel, control panel is activated.[seeing the display standard of the virtual booth generation group that changes flow process 2.2.1 brand key word transmission system] [see and change the display standard that flow process 2.2.2 brand key word transmits the virtual booth installation group of subsystem] [seeing the display standard of the user/account management group that changes flow process 2.2.3 brand key word system subsystem] [if seeing that changing flow process 2.2.4 user is consumer's rule] [seeing the rule that changes flow process 2.2.5 standard demo mode] [seeing the rule that changes flow process 2.2.6 client demo mode]

2.2 change flow process

2.2.1 the brand key word transmits the generation group of subsystem

The user enters the generation group that the brand key word transmits subsystem.System checks the access right of user to control panel in database.Only to the user can with control panel tabulation be presented in this group.

2.2.2 the brand key word transmits the installation group of subsystem

The user enters the installation group that the brand key word transmits subsystem.System checks the access right of user to control panel in database.Only to the user can with control panel tabulation be presented in this group.

2.2.3 the user of brand key word system subsystem/account management group

The user clicks user/account management group link.System checks in database whether the user is the clients' accounts keeper.[seeing that if expansion 3.2 users are not the clients' accounts keepers].If the user is the clients' accounts keeper, system shows to have the user/account management group of available control panel so.

2.2.4 the user is the consumer

The user can only access system as lower area:

-brand key word transmission → installation group

Other groups or the control panel of user in can not access system.Therefore user's access right is set up.They can visit following control panel:

The control panel of the virtual booth of-installation specific products

The control panel of the virtual booth of-installation specific service

The control panel of the virtual booth of-installation specific merchant

The control panel of the virtual booth of-installation specific clothes provider

The control panel of the virtual booth of-installation particular retailer

The control panel of the virtual booth of-installation particular industry

The control panel of the virtual booth of-installation particular groups

More than all control panels all transmit in the installation group of subsystem at the brand key word.

2.2.5 the user is the standard demo mode

The user is login not, so we can't determine any access right.Default subscribers in the standard demo mode can be visited all control panels, the control panel in the installation group of transmitting subsystem at the brand key word.[seeing that if expansion 3.3 users attempt to visit these control panels].

2.2.6 the user is in client's demo mode

All control panels and the zone of user in can access system.

2.3 exception

2.3.1 the user does not have access right to selected control panel

System start-up has the control panel-style mouth of following error message, and " you are to the access right that do not have of the control panel of this request.Please get in touch you the keeper or account manager to obtain access right to this control panel.”

2.3.2 the user is not the clients' accounts keeper and has clicked user/Account Manager and organize link in brand keyword managing subsystem

System shows error message in homepage, " you do not have the access right to this group.Have only the keeper of your clients' accounts to have the right to visit this group.If you feel that this information that you receive is wrong, please get in touch your account manager.”

2.3.3 the user in the standard demo mode attempts to visit the virtual booth installation control panel that the brand key word transmits subsystem.

System start-up has the control panel-style window of following error message, and " you are with standard demo mode operational system.Under this pattern, the control panel of being asked can't be demonstrated.If you wish to obtain the access right to this control panel, or how the interesting BKS network of finding further to help you, please get in touch info@bksnetworks.com.”

The universal navigation project

1. universal navigation item

This use-case covers some general-purpose system navigation problems

2. flow of event

2.1 basic procedure

2.1.1 line is overtime

User's button click is transferred to new page.If operation overtime, system show the wrong page, notify the user operation overtime.They need the closing control panel new login of laying equal stress on.All loss of datas.If it is possible replying (revert), replys so and finish.

2.1.2 in the essential territory of list

All there is red asterisk mark in all essential territories that are defined in the single use-case on their left sides, represent that they are essential.

2.1.3 date format

All date formats in all tables will show below: mm/dd/yyyy.All lists can be handled following date format:

-mm/dd/yy

-mm/dd/yyyy

2.2 change flow process-nothing

2.3 exception-nothing

Brand keyword managing subsystem irrespective of size service (seeing that Fig. 7 A is to 7H)

User/account management group

Update user information

1. update user information

Arbitrary user's of keeper's updated account of this use-case permission clients' accounts information, they are keepers of account.

In control panel, the user clicks the search/edit custom menu and comes leading subscriber.

2. flow of event

2.1 basic procedure

2.1.1 update user information

The system loads user search page.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user can fill in search criterion and click search button and start user search.System will start user search.System will check whether any region of search is filled in.If do not fill in search criterion, system will return the tabulation that all are not all users of this clients' accounts keeper.If search criterion is arranged, system will provide and meet search criterion and be not the keeper's of clients' accounts the user list of clients' accounts.System has demonstration the user search result's who is presented in the table result of page searching.[seeing that if change flow process 2.2.3 does not have the user to return].The user clicks the details that user's full name column is checked this user.System shows the Edit Profile page of selected user.The territory of the user profile page will be filled in by the data of gathering in the database.Except password and affirmation password territory, all territories all will be filled in.The user is the selected user lastest imformation.User's click on submission button is saved in change in the database.Whether all fill in all essential territories in systems inspection.[if see expansion 3.1 all must the territory do not fill in].Under the situation of different user, the systems inspection user name is not in system.[seeing that if expansion 3.2 user names are just by different user's uses].As long as fill in the password territory, whether mate in systems inspection password territory and affirmation password territory.[if see expansion 3.3 password territories and confirm that the password territory does not match].If all fill in all essential territories, and user name is unique, if user's input, system will encrypt this password territory and this information will be saved in database so, if information correctly is saved in database, system will load and upgrade the user capture power page so, and it has the visible suitable service of clients' accounts, and the current service of distributing to the selected user of default inspection.System also will show suitable mode tag on the page.In this case, this suitable label is " operator scheme ".The user upgrades their access right information and click on submission button, thereby their change is saved in database.System is saved in database with access right information.In case information correctly is saved in database, system confirms the page with display user's information so.System also can be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, this suitable label is " operator scheme ".System will click ACK button and preserve change that they do and system and will show homepage in the search/edit user service.[seeing that if change flow process 2.2.4 has clicked Edit button].

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not preserved, and system shows the essential page.

2.2.2 user's closing control panel

The information of user's input is not preserved, and the user is returned to user/account management group.

2.2.3 there is not the user from user search, to return

Search result table shows that user data of no use inserts.System will change in table and show below text: " record does not mate your search criterion.Please click return push-button, attempt different user searchs ".

2.2.4 the user is confirming page click Edit button

System brings back to the compiles user page with the user.

2.3 exception

2.3.1 not all essential territory is filled in

Following territory is essential:

-surname

-name

-phone

-Email address

-user name

-password (having only) when confirming that password is need to change when also importing

-affirmation password (it is essential having only when password is imported)

If above arbitrary one is not filled in, system shows error message: " you must fill in all essential territories ".

If 2.3.2 the user name of input is used by other user

System shows error message: " you are used by other users the user name of input.Please check that you wish name and the input of using once more ".

If 2.3.3 password does not match with the affirmation password in the compiles user page or leaf

System shows error message: " password territory and affirmation password territory do not match.Please in two territories, re-enter same password ".

Increase new user

1. increase new user

It is in keeper's the clients' accounts that this use-case allows the keeper of clients' accounts that new user is increased to them.

The user clicks the new custom menu item of increase in the control panel of leading subscriber.

2. flow of event

2.1 basic procedure

2.1.1 increase new user

System shows increases the new user profile page.The territory of the user profile page is blank.The user imports new user profile.User's click on submission button is saved in database with new user.Whether all essential territories are filled in systems inspection.Under different users, the systems inspection user name is not in system.[seeing that if expansion 3.2 user names are just by different user's uses].Whether mate in systems inspection password and affirmation password territory.[if see expansion 3.3 password territories and confirm that the password territory does not match].If filled in essential territory, and user name is unique, password and confirm that the password territory mate, and system's password that encrypting user is imported so, and information is saved in database.If information correctly is saved in database, the configure user access right page will be carried in system so, and it has the visible suitable service of clients' accounts.All services all are default unchecked to this new user.System also will show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user is new user's configuration access power information, and click on submission button is saved in database with their change.System is saved in database with access right information.In case information correctly is saved in database, system confirms the page with display user's information so.System also can be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user will click ACK button and show for not variation of the information of preserving.System will show the homepage in the search/edit user service.[seeing that if change flow process 2.2.4 Edit button is clicked].

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not saved system's display requirement page.

2.2.2 user's closing control panel

The information of user's input is not saved system's explicit user/account management group.

2.2.3 the user is confirming page click Edit button

System shows the compiles user page.

2.3 exception

2.3.1 not every must being filled in the territory

Following territory is essential:

-surname

-name

-phone

-Email address

-user name

-password

-affirmation password

If above each do not filled in, system shows error message: " you must fill in all essential territories ".

If 2.3.2 the user name of input is used by other user

System shows error message: " you are used by other users the user name of input.Please check that you wish name and the input of using once more ".

2.3.3 password and affirmation password do not match on increasing new User Page

System shows error message: " password and affirmation password territory do not match.Please in two territories, re-enter your password ".

Upgrade company information

1. renewal company information

This use-case permits a user to client's lastest imformation of their management.

In control panel, the user clicks renewal company information menu item and comes account executive.

2. flow of event

2.1 basic procedure

2.1.1 renewal company information

System is that the client who fills in loads the company information page that has data.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user is client's lastest imformation.User's click on submission button is saved in change in the logarithmic data storehouse.Whether all fill in all essential territories in systems inspection.Under different clients' situation, the systems inspection customer name is not in system.Under different clients' situation, systems inspection MIN or SPIN be not in system.If all fill in all essential territories, and customer name is unique, and MIN or SPIN be unique, and system is saved in information in the database so.If information correctly is saved in database, system is with the heavily loaded company information page so, and it has following information below indication this paper: " change of customer information successfully is saved in the system ".

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not saved, and the user is brought to requests for page.

2.2.2 user's closing control panel

The information of user's input is not saved, and the user is returned to user/account management group.

2.3 exception

2.3.1 not all essential territory is filled in

Following territory is essential:

-customer name

-customer address (first text box)

-city

-state

-postcode

-country

-phone

-Email address

-company's site

-contact person

-telephone number

-contact Email address

-MIN or SPIN

If above each do not filled in, system shows error message: " you must fill in all essential territories ".

If 2.3.2 the customer name of input is used by different clients

System shows error message: " you are used by other clients by the customer name of input.Please check that you wish name and the input of using once more.If you think that this information is wrong, please get in touch your account manager ".

If 2.3.3 the MIN of input or SPIN are used by different clients

System shows error message: " you [MIN or the SPIN] of input used by other clients.Please check that you wish identification number and the input of using once more.If you think that this information is wrong, please get in touch your account manager ".

Upgrade the Administrator Info

1. upgrade the Administrator Info

This use-case permission user upgrades their personal information, if they are clients' accounts keepers.

The more new administration information menu item that the user clicks in control panel comes account executive.

2. flow of event

2.1 basic procedure

2.1.1 upgrade the Administrator Info

System is Administrator Info's page of keeper's loaded ribbon data of filling in.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user upgrades their information.The user clicks next button change is saved in database.Whether all fill in all essential territories in systems inspection.Under different users' situation, the systems inspection user name is not in system.Whether mate in systems inspection password and affirmation password territory.If all fill in all essential territories, and user name is unique, password and confirm that the password territory mates, and system is saved in database with information so.If information correctly is saved in database, system will load the user capture power page so, and it has the appropriate information to the keeper who fills in.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".Access right information and click on submission button that the user upgrades them are saved in database with their change.System is saved in database with access right information.In case information correctly is saved in database, system is with demonstration manager's validation of information page so.System also can be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".System will click ACK button and preserve the change that they make.System turns back to the more homepage of new administration information service with them.

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not saved, and the user is brought to requests for page.

2.2.2 user's closing control panel

The information of user's input is not saved, and the user is returned to user/account management group.

2.2.3 the user weighs the page the Admin Access and clicks back

The user is not saved in the information of that page input, and the user is returned to Administrator Info's page or leaf.

2.3 exception

2.3.1 not all essential territory is filled in the management information page

Following territory is essential:

-surname

-name

-phone

-Email address

-user name

-password

-affirmation password

If above any one do not fill in, system shows error message: " you must fill in all essential territories ".

If 2.3.2 the user name of input is used by other user

System shows error message: " you are used the user name of input.Please select different user names ".

If 2.3.3 password and affirmation password territory do not match

System shows error message: " password and affirmation password territory do not match.Please in two territories, re-enter same password ".

Upgrade available service

1. upgrade available service

This use-case allow user's request to they clients' accounts can with service upgrade.

The renewal available service menu item that the user clicks in control panel comes account executive.

2. flow of event

2.1 basic procedure

2.1.1 renewal available service

System is the available service page of the clients' accounts loaded ribbon data of filling in.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The service list lastest imformation that the user can use for clients' accounts.User's click on submission button is given their customer account management person with the request of sending: be the tabulation that clients' accounts upgrades available service.System describes request in detail to send out an Email for the account manager of clients' accounts.The copy of Email is issued the user.System shows the affirmation page.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not saved, and the user is returned requests for page.

2.2.2 user's closing control panel

The information of user's input is not saved, and the user is returned to user/account management group.

2.3 exception

Upgrade brand message

1. renewal brand message

This use-case allows the user that new brand entity is increased in the brand list of entities relevant with clients' accounts, and is that new brand entity increases trade mark or service mark, also can edit/revise existing brand entity and trade mark or service mark.

Editor's brand entity information services menu item that the user clicks in control panel comes account executive.

2. flow of event

2.1 basic procedure

2.1.1 renewal brand message

System loads increases the new brand physical page.List is blank, does not have the territory to be filled in.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user clicks the brand list of entities that next button is checked clients' accounts.[see and change flow process 2.2.3 increase new brand entity].System shows selects the brand physical page.This table is made up of following territory:

-brand Entity recognition number

-trade mark (TM)/service mark (SM)

Symbol (SD) is retouched in-product descriptor (PD)/service

-U.S. trade mark/service will herd number

-brand entity lawful owner

-lawful owner and keeper's relation

System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user clicks the details that brand Entity recognition number (it is a hyperlink) shows selected brand.System is that the selected brand entity of filling in shows editor's brand physical page of being with data.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user is selected brand entity lastest imformation.User's click on submission button is saved in database with change.Whether all fill in all essential territories in systems inspection.If all fill in all essential territories, system will show editor's trade mark/service mark Folders Page.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user is that selected brand entity upgrades trade mark/service mark file.[see change stream 2.2.4 increase text based trade mark/service mark] [see change stream 2.2.5 increase trade mark/service mark] [see change stream 2.2.6 activate/do not activate trade mark/service mark] based on file.The user makes changing and clicking next button to trade mark/service mark file change is saved in database.System shows the affirmation brand entity information page.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user clicks the affirmation button of system, to show the homepage of editor's brand entity services once more.[seeing the 2.2.7 edit validation page].

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not saved, and the user is returned requests for page.

2.2.2 user's closing control panel

The information of user's input is not saved, and the user is returned to user/account management group.

2.2.3 increase the new brand entity

The user imports the information of new brand entity.The user clicks increase trade mark button change is saved in database and shows editor's trade mark/service mark Folders Page.Whether all fill in all essential territories in systems inspection.If all fill in all essential territories, system will show editor's trade mark/service mark Folders Page.System also will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user will upgrade the trade mark/service mark file of new brand entity.[see and change stream 2.2.4 increase text based trade mark/service mark] [seeing that change stream 2.2.5 increases the trade mark/service mark based on file].The user upgrades trade mark/service mark file and clicks next button change is saved in database.

2.2.4 increase text based trade mark/service mark

The user is in trade mark/service mark Folders Page.The user is input text in " text based trade mark/service mark " text box.The user clicks renewing button trade mark or service mark is saved in database.Systems inspection whether trade mark or service mark is present in the system.If trade mark/service mark is not present in the system, then system is saved in database with trade mark/service mark.System will be written into Folders Page again and show new trade mark or the service mark that adds.

2.2.5 increase trade mark/service mark based on file

The user is in trade mark/service mark Folders Page.The user clicks immediately following the navigation button in " based on the trade mark/service mark of file " text box back.System shows the file-selection dialog box that is suitable for user place operating system.The OK button of dialog box is uploaded and clicked to user's select File from their computing machine.System copies to filename " text based trade mark/service mark " text box.User's click is uploaded button this document is uploaded to brand key word system server and this trade mark/service mark is saved in database.Systems inspection whether trade mark or service mark is present in the system.If trade mark/service mark is not present in the system, then system is saved in database with trade mark/service mark.System will be written into Folders Page again and show new trade mark or the service mark that adds.

2.2.6 activate/do not activate trade mark/service mark

The user is in trade mark/service mark Folders Page.The user will not check that the check box that is next to trade mark/service mark is not to activate it.The user activates it with the check box that inspection is next to trade mark/service mark.User's click is uploaded button change is saved in database.System is saved in change database and is written into Folders Page again.

2.2.7 editor's brand entity is confirmed the page

The user confirms in the page in brand.The user clicks the Edit button of this page.System shows editor's brand physical page of the user's marquee that has suitable pattern figure and fill in.

2.3 exception

2.3.1 does not fill in the essential territory of brand physical page

The brand physical page has following essential territory:

-brand name

-product descriptor or service descriptor

-product/service catalogue

-brand lawful owner

-lawful owner and keeper's relation

If each is not filled in these territories, system will show suitable error message and heavily loaded current page.

2.3.2 text based trade mark/service mark has been present in the database of brand entity

Systems inspection whether trade mark or service mark has been present in the database of brand entity.If the trade mark/service mark of brand entity exists, then system shows error message: " you exist to the trade mark/service mark of current brand entity input.You import correct trade mark/service mark PLSCONFM ".

2.3.3 the trade mark/service mark based on file has been present in the brand entity data bak

Systems inspection whether trade mark/service mark has been present in the database of brand entity.If the trade mark/service mark of brand entity exists, then system shows error message: " you exist to the trade mark/service mark of current brand entity input.You import correct trade mark/service mark PLSCONFM ".

Confirm advertising agent

1. affirmation advertising agent

This use-case allows the user to confirm or do not confirm the advertising agent relevant with clients' accounts.

The affirmation advertising agent services menu item that the user clicks in control panel comes account executive.

2. flow of event

2.1 basic procedure

2.1.1 affirmation advertising agent

System is written into and confirms the advertising agent page.For this clients' accounts, list will confirming and show that the advertising agent tabulation of affirmation fills in clients' accounts.System will select frame at page top explicit user.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".For confirmed advertising agent, the user can not check any confirmed check box.For unacknowledged advertising agent, the user also can check any confirmed check box.User's click on submission button is saved in database with change.System is saved in database with change and is written into again has the page that changes intuitively.

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not saved, and the user is returned requests for page.

2.2.2 user's closing control panel

The information of user's input is not saved, and the user is returned to user/account management group.

2.3 exception

Confirm sales promotion agency

1 confirms sales promotion agency

This use-case allows the user to confirm or do not confirm the sales promotion agency relevant with clients' accounts.

The affirmation sales promotion agency menu item that the user clicks in control panel comes account executive.

2. flow of event

2.1 basic procedure

2.1.1 affirmation sales promotion agency

System is written into and confirms the sales promotion agency page.List will be filled in the affirmation and the tabulation of unacknowledged sales promotion agency of this clients' accounts.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".For confirmed sales promotion agency, the user can not check any confirmed check box.For unacknowledged sales promotion agency, the user also can check any confirmed check box.User's click on submission button is saved in database with change.System is saved in change database and is written into the page with visual variation again.

2.2 change flow process

2.2.1 any other menu item is pressed in the control panel

The information of user's input is not saved, and the user is returned requests for page.

2.2.2 user's closing control panel

The information of user's input is not saved, and the user is returned to user/account management group.

2.3 exception

Managing advertisement/sales promotion privilege

1. managing advertisement/sales promotion privilege

This use-case allows licensed advertisement and the sales promotion privilege of retailer's management for businessman on their virtual booth and service provider.

The user clicks the start-up control panel button of managing advertisement/sales promotion privilege, and it is positioned on the left-hand navigation menu of user/account management group of brand keyword managing subsystem.

2. flow of event

2.1 basic procedure

2.1.1 advertisement/sales promotion privilege is set for not allowing

The user clicks " advertisement/sales promotion privilege of checking/editing the virtual booth of installing " button.Selection virtual kiosk page face in system's display control panel.This page comprises the table with following column:

-virtual booth sequence number (being linked to down one page)

-virtual booth title

-virtual booth type

-virtual booth installation site

-franchise type

Virtual booth tabulation is fetched by system from those mounted virtual booth tables by the virtual booth of the activation of the clients' accounts establishment of logged-in user.System will fetch sequence number, title and the type of virtual booth for each mounted virtual booth from virtual booth table.Virtual booth installation site is fetched by system from the virtual booth table of installing.[see that exception " for current clients' accounts, does not have the virtual booth that activates ".If the virtual booth of not installing is shown here].System will come to be this client and the mounted virtual booth franchise type of deriving by checking each row installed in the virtual booth authorization table.If certain row has the exclusive privilege type, so franchise type is " monopolizing ".If there is the franchise type of sharing in delegation at least, so franchise type is " sharing ".If these situations all do not have, so franchise type is " not allowing ".The user clicks virtual booth sequence number and selects virtual booth.System will show selects advertisement/sales promotion privilege page.Table on selection advertisement/sales promotion privilege page comprises the details of selected virtual booth:

-virtual booth sequence number

-virtual booth title

-virtual booth type

-virtual booth installation site

Whom-virtual booth installed by

-franchise type (drop-down list of the type of from the advertising promotion authorization table, gathering)

Virtual booth sequence number, title and type will be fetched by system from virtual booth table.Virtual booth installation site is fetched and by whose installation by system from mounted virtual booth table.Be provided with in the virtual booth authorization table of the described installation of privilege type the past page or leaf.The user selects not allow franchise type and click next button from drop-down list.[see that if changing the flow process user selects to share franchise type, " advertisement/sales promotion privilege being set for sharing " is if or change the flow process user and select the exclusive privilege type, " advertisement/sales promotion privilege being set for monopolizing "].System will upgrade franchise types of all row of having installed in the virtual booth authorization table for " not allowing ", and this virtual booth authorization table is relevant with current virtual booth, and the relevant client of selected clients' accounts is correlated with when logining with the user.System has the affirmation page of information, " to this virtual booth, all businessman/service providers' advertisement and sales promotion privilege all successfully are made as " not allowing " " with demonstration.

2.2 change flow process

2.2.1 advertisement/sales promotion privilege is set for sharing

The user selects " sharing " and clicks next button from the franchise type drop-down list of selecting advertisement/sales promotion privilege page.System will show search businessman/service provider's page.The page comprises the territory that the user can the inputted search standard, screens thereby have on current virtual booth in businessman/service provider's the set of product/service.The user can screen by following:

-businessman/service provides title

-client identification number

-client city

-client state (the state drop-down list in the table of state)

-client postcode

-client country (the national drop-down list in country's table, default is the U.S.)

The user imports any required standard and clicks search button.System will screen by the standard of user's input virtual booth authorization table will be installed.If the user does not import any standard, system will return all row that client country title is the U.S..System will show the distribution merchant page, comprise the row that is returned by screening (filter).If [seeing that exception does not have row to be returned, " not having row to return " from screening] page has a table that comprises following data:

-businessman/service provider's title

-client identification number

-shared check box (, coming mark) by check if this row has the franchise type of sharing

-navigation bar (if the row that is returned by screening surpasses 5 row)

The user can final election or not final election share any of check box.Returned by screening if surpass 5 row, the user also can use navigation bar navigation businessman/service provider's tabulation.User's click on submission button is preserved change.System is saved in database with change.System will check the row of having installed in the virtual booth authorization table, and this virtual booth authorization table is relevant with current virtual booth, and the client that selected clients' accounts is relevant when logining with the user is relevant.If any of these is capable exclusive privilege is arranged, then system is made as privilege shared.It is shared that user's mark check box place any is about to be set as.Check box does not have any row of mark to be set as not allow.(note: not may not be presented in this page by some row in virtual booth authorization table is installed, fallen because these row are may be in search procedure screened.The privilege of the screened row that falls can not be set as does not allow.Be saved in case change, system has demonstration the affirmation page or leaf of following information: " the selected businessman/service provider's of all of this virtual booth advertisement and sales promotion privilege successfully are made as " sharing " ".If any businessman/service provider has exclusive privilege, also can be set as " sharing ".)

2.2.2 advertisement/sales promotion privilege is set for monopolizing

The user selects " monopolizing " and clicks next button from the franchise type drop-down list of selecting advertisement/sales promotion privilege page.System will show search businessman/service provider's page.This page comprises the territory that the user can the inputted search standard, to screen from businessman/service provider's of having product/service at current virtual booth set.The user can screen by following:

-businessman/service provider's title

-client identification number

-client city

-client state (the state drop-down list in the table of state)

-client postcode

-client country (the national drop-down list in country's table, default is the U.S.)

The user imports any desired standard and clicks search button.System will screen by the standard of user's input virtual booth authorization table will be installed.If the user does not import any standard, system will return all row that client country title is the U.S..System will show the distribution merchant page, comprise the row that is returned by screening.If [seeing that exception does not have row to be returned, " not having row to return " from screening] this page has the table that comprises following data:

-from the drop-down list of businessman/service provider's title that search is returned.Current have the businessman/service provider of exclusive privilege to be selected in advance.If this businessman/service provider does not return from search, in any case they can be added to this tabulation.If exclusive privilege is arranged, text " businessman/service provider is monopolized in selection " is chosen in this tabulation in advance, and it is interpreted as empty the selection by WebObjects.The user can be chosen in any businessman/service provider in the tabulation.User's click on submission button is preserved change.[seeing that exception " when exclusive privilege is selected, does not have selected businessman or service provider "] system will change how to deposit database.Relevant with selected businessman/service provider being about to be saved and being exclusive privilege of virtual booth authorization table be installed with current virtual booth, and any other be about to be saved to not allowing privilege.Be saved in case change, system has the affirmation page of following information with demonstration, and " the selected businessman/service provider's of this virtual booth advertisement and sales promotion privilege successfully are made as " monopolizing ".If any other businessman/service provider's privileged trading will be set as " not allowing " ".

2.2.3 the user clicks back on distribution businessman/service provider's page

System will show search businessman/service provider's page

2.2.4 the user is in demo mode

System will can not be saved in database to any change.[opinion] about programming demonstration use-case

2.3 exception

2.3.1 current clients' accounts there is not the virtual booth of activation

System shows the selection virtual kiosk page face that has following information, " the not installation virtual booth relevant with this clients' accounts ".

2.3.2 from screening, do not return row

System will show the search businessman/service provider's page that has following information, " not finding the businessman/service provider of coupling " again

2.3.3 when selecting exclusive privilege, nonoptional businessman or service provider

System shows the selection advertisement/sales promotion privilege page that has following error message: " please select businessman/service provider ".

The service of subsystem irrespective of size created in the brand key word

Brand message network management group (seeing that Fig. 8 A is to 8I)

Select the brand entity

1. select the brand entity

This use-case allows the user to select them to wish the brand of working together with it.

The user clicks the selection brand entity menu item in brand message network management control panel and selects brand entity Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 select the brand entity

System shows the brand entity selection page, and this page has the drop-down list that comprises the brand entity relevant with clients' accounts user-selected in login process.System also will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user selects the brand entity from drop-down list.The user clicks selector button.System is saved in speech channel (session) with selected brand message.System shows the brand entity selection affirmation page.The user clicks the continuation button.System shows whole brand message network management control panels.

2.2 change stream

2.2.1 the brand entity is selected in advance

Brand message network management control panel will show the service that all can be used the user.

2.2.2 the user has clicked another service before selecting the new brand entity.

The service that system's explicit user is selected.Current brand entity is still effective.

2.3 exception

2.3.1 the user does not select the brand entity and has clicked selector button

Whether the systems inspection user has selected the brand entity from drop-down list.If the user does not select the brand entity, system will show the brand entity selection page that has following error message once more so, " for further operation, you must select the brand entity ".

Select the node index

1. select the node index

This use-case allows the user in the brand message network creation process that is any brand entity, product or service, and selecting which node index for the purpose of programming is available to them.

The user clicks the configuration control panel menu item in brand message network management control panel and selects node index Submenu Items.The user counts page click next button from setting node.

2. flow of event

2.1 basic procedure

2.1.1 select the node index

System shows selects the node index pages, and it is included in the check box tabulation of each available in brand message network creation process index.If the user had not before selected any node index, system shows the default page of all index final elections so.If the user had before selected the node index, system shows the page with suitable selected check box so.In both cases, the system's tabulation that all can gather index from database shows.The tabulation of the selected index of particular brand entity also can be gathered from database.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user will select them to want index available in brand message network creation process and click next button index is saved in database.System will preserve index to database and show next page (select node language page-see suitable use-case).

2.2 change flow process

2.3 exception

2.3.1 the user does not select any index

System will check whether the user has selected at least one index.If the user does not select at least one index, system is with heavily loaded current page and show error message so: " in brand message network creation process, you must select an index to show at least ".

Select the node language

1. select the node language

This use-case allows the user in the brand message network of any brand entity, product or service, and for the programming data link, selecting which language is available to them.

The user clicks the configuration control panel menu item in brand message network management control panel and selects node language Submenu Items.The user clicks next button from selecting the node index pages.

2. flow of event

2.1 basic procedure

2.1.1 select the node language

System shows selects the node language page, and it comprises the check box tabulation of every kind of language can using the brand message network.If the user had not before selected any node language, system shows the default page of all available language final elections so.If the user had before selected the node language, system shows to have the suitable selected check box page so.In both cases, the system's tabulation that all can gather language from database shows.The tabulation of the selected language of particular brand entity also can be gathered from database.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user will select they want to the brand message network can with language and click next button and preserve language list to database.System will preserve language list to the database and the display setting brand resource link page.

2.2 change flow process

2.3 exception

2.3.1 the user does not select any language

System will check whether the user has selected at least one language.If the user does not select at least one language, system is with heavily loaded current page and show error message so: " in brand message network creation process, you must select a kind of language of data link at least ".

Set resource link

1. setting resource link

The Content Management System that this use-case allows the user to set by them offers the tabulation of their available brand resource, and upgrades them as required.

The user clicks the configuration control panel menu item in brand message network management control panel and sets brand resource link Submenu Items.The user clicks next button from selecting the node language page.

2. flow of event

2.1 basic procedure

2.1.1 setting resource link

System's display setting brand resource page.This page comprises a form, and it has the tabulation of the available brand resource of gathering from the database by user-selected brand entity.This table is composed as follows:

-brand resource URL

-activate (check box)

System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user can not activate any brand resource and clicks next button by the activation check box of this brand resource of not final election.If next button is clicked, change will be saved to database and set product/service catalogue use-case and be called.For its content of preview,, the user starts this URL at the browser window of a brand-new customization thereby also can clicking brand resource URL.If the user clicks the importing button, import the page so and be shown.In importing the page, the user can select brand the Resources list file to upload to system.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The file that the user clicks navigation button and selects to upload from their computer.The user clicks next button and begins upload procedure.If the user clicks back, do not upload and finish and system turns back to the previous page with the user.Finish if upload, system is with the temporary file catalogue of upload file to net system server device so.If [see expansion 3.1 upload or handle any wrong generation arranged in the file] system is with the record in the circulation All Files and whether check that the URL of this brand entity hereof exists.If the URL of this brand entity exists, it can not added once more and system moves on to next record.In case all records are added, system turns back to homepage and shows the tabulation of brand resource, comprises new interpolation.The all final elections of default ground of new brand resource.

2.2 change flow process

2.3 exception

2.3.1 upload or handle wrong generation in the file process

System will show the page of uploading that has error message once more, point out or be to upload or handling wrong generation in the file.The mistake statement can obtain and format to come from WebObjects to be confirmed with the current mistake statement of using in the BKS network.

Set product/service catalogue

1. set product/service catalogue

This use-case allows user to set the tabulation that they wish to distribute to the product/service catalogue of selected brand entity.

The user clicks the configuration control panel menu item in brand message network management control panel and sets products catalogue link Submenu Items.The user clicks next button from setting the available resources page.

2. flow of event

2.1 basic procedure

3.2.1.1 set product/service catalogue

System's display setting products catalogue page.This page comprises a form, and it has the tabulation of the products catalogue of gathering that is distributed from the database of user-selected brand entity.This table is composed as follows:

-catalogue

-effective (active) (check box)

System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user can come invalid any catalogue by effective check box of this catalogue of not final election.If the user does not wish to do further operation in this section, they can click and finish to preserve to change to database and turn back to the main control panel page.If the user clicks the interpolation category buttons, add catalog page so and be shown.In adding catalog page, the user can import new product order and distribute to selected brand entity.System will be at page top explicit user marquee.System also can show suitable mode tag on the page.In this case, suitable label is " operator scheme ".The user is provided in the text box that provides by new directory name.The user clicks next button and preserves new catalogue to database.If there is not new catalogue to be input to text box, there is not new catalogue to be saved in database so.System will check that this catalogue is not in database under same brand entity.[seeing that if expansion 3.1 catalogues are in the database under the brand entity].If the user clicks back, there is not new catalogue to be saved and system returns the user to the previous page.If new catalogue is saved, system preserves new catalogue to database and return the homepage that the user arrives this use-case.The user clicks the homepage that conclusion button finishes use-case and start-up control panel.

2.2 change flow process

2.3 exception

2.3.1 catalogue has been kept in the database under the brand entity

System has heavy duty the page of following error message: " you are for the catalogue of selected brand entity input Already in the database.Please import outer one ".

Search/management data string record

1. search/management data string record

This use-case allows the user to search for and editing data string record.

The user clicks at Brandkey Create ^TMIn brand message network management control panel in management product serial data menu item below search/management data string record Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 search/management data string record

The user clicks search/management data string record Submenu Items.System shows the searching products serial data record page.[this basic procedure is described the flow process for product.See and change the flow process of flow process 2.2.1 service] user's inputted search standard and from drop-down list, select search parameter in text box.Search parameter is:

-all products [importing previous selected brand name]

-univeraal product code

-trade mark

-product descriptor

-name of product

The user clicks search button and starts product search.Which search parameter systems inspection has selected.[seeing that change flow process 2.2.6 " if all products ... .. " is selected].If selected different search parameters, systems inspection is transfused to confirm some search criterions.If [see expansion 3.1 do not have search criterion to be transfused to] system will bring search criterion and parameter into and carry out product search in database effective record (active record) with the parameter matching search criterion that provides is provided.System will show the result of product search in the product search results page.If [do not have product found see change flow process 2.2.2] if there are 5 products of surpassing to be shown, the page will be at displayed record navigation bar under the search result table.The user must click univeraal product code and select them to wish the product of editing.When the user clicks univeraal product code, system will be written into editor's product data string record page.The details of selected product data string will be presented on this page.The user will change them and wish to make the product data string of change and click renewing button and preserve and change to database.The products catalogue drop-down list is filled by the record in the database, and selected catalogue (if there is) will be by default selection.If there is not the catalogue of default selection, first blank line of drop-down list is selected by system so.If the user clicks back, system will return the user to result of page searching.If [seeing that change flow process 2.2.4 user has clicked back] user clicks renewing button and preserves product data string information to database.Following all the essential territories of systems inspection are filled in:

-universal product code type

-univeraal product code

-product descriptor

-product

The optional territory of products catalogue.

If does not fill in above-mentioned territory, show error message.[seeing expansion 3.2 fault processing].Whether if correctly fill in all territories, system will check the UPN of user input determines whether it being effective input type, whether belong to the client, and be correct number.Which numbering type of systems inspection is selected by the user.If [see change flow process 2.2.5 UPC-A selected] [if see change flow process 2.2.6 UPC-E selected] [if see change flow process 2.2.7 EAN-13 selected] [if see change flow process 2.2.8 EAN-8 selected] [if see change flow process 2.2.9 JAN selected] is if all inspections are passed through, system will preserve product information to database and show the product data string affirmation page.Any new product of being created by the user will be by default being labeled as effectively.The product data string confirms that the page will be shown.Make the user directly come to add link with having a link for this serial data to the page.

2.2 change flow process

2.2.1 do not have that Search Results is found and be presented on the result of page searching [see change flow process 2.2.1 do not have product found and see change flow process 2.2.2 and do not serve found]

In product search, there is not product found

System is with the display of search results page, and it has information: " not finding the product of the search criterion that meets you ".

In service search, do not serve found

System is with the display of search results page, and it has information: " not finding the service of the search criterion that meets you ".

2.2.2 5 records of surpassing are arranged, the demonstration that causes writing down navigation bar in result of page searching

Surpass 5 records (product or service) if having, so result of page searching will be under showing the displayed record navigation bar.Search result table once only shows 5 records.The record navigation bar is with the number of pages of displayed record.Double-head arrow will be with user's page or leaf (right double-head arrow) or to first page (left double arrow) to the end.Single arrow will be with the user to following one page (right single arrow) or to prevpage (left single arrow).The user also can click that one page that page number is leapt to Search Results.

2.2.3 the user clicks back at the editing data string page.[see change flow process 2.2.4.1 for the product data string page and see change flow process 2.2.4.2 for the service data string page]

Editor's product data string page

The user clicks back, and system returns the user to the product search results page.

The editing service serial data page

The user clicks back, and system returns the user to the service search results page.

2.2.4 the user selects " all products ... " or " all services ... " in search parameter.

System will be to all products or the general search of service execution in selected brand entity.

2.2.5UPC-A it is selected

Whether the UPN of systems inspection input is 12 figure places.If UPN is longer than or is shorter than 12, error message will be shown.System will check preceding 6 whether with the database that is stored in the client under the selected brand entity in manufacturer's identification number be complementary.If preceding 6 do not match with MIN, error message will show.System checks that then last position is correct UPN check bit.It below is the example of UPN:438571639853

The odd bits addition (4+8+7+6+9+5=39) of this UPN

This numeral multiply by 3 (39 * 3=117)

The even bit addition of this UPN, but do not comprise last check bit (3+5+1+3+8=20)

This numeral and second is gone on foot the digital addition (117+20=137) that obtains

Check bit should be to obtain one after the digital addition of this numeral and above-mentioned addition by 10 integers that remove.So for this UPN, check bit is 3.(137+3=140, it can be divided exactly by 10).

If check bit is incorrect, error message is shown.

2.2.6UPC-E it is selected

The UPN of systems inspection input is 8.If UPN is longer than or is shorter than 8, error message is shown.

2.2.7 EAN-13 is selected

The UPN of systems inspection input is 13.If UPN is longer than or is shorter than 13, error message is shown.For checking manufacturer's identification number, system chooses 3 to 7 from UPN.By before this numeral, adding 0, check 6 manufacturer's identification numbers that are stored in the database.System will check that last is correct UPN check bit.It below is the example of UPN:0075678164125

Think that rightmost figure place (not comprising check bit) is in odd bits

The odd bits addition of this UPN, but do not comprise last check bit (0+5+7+1+4+2=19)

This numeral multiply by 3 (19 * 3=57)

The even bit addition (0+7+6+8+6+1=28) of this UPN

This numeral and second is gone on foot the digital addition (57+28=85) that obtains

Check bit should be to obtain one after the digital addition of this numeral and above-mentioned addition by 10 integers that remove.So for this UPN, check bit is 5.(85+5=90, it can be divided exactly by 10).

If check bit is incorrect, error message is shown.

2.2.8 EAN-8 is selected

Whether the UPN of systems inspection input is 8.If UPN is longer than or is shorter than 8, error message is shown.

2.2.9 JAN is selected

The duplicate mode of JAN and EAN-13 is examined.

2.3 exception

2.3.1 do not have search criterion be imported into the search data string record page [see 3.1.1 should mistake the product data string record page and see 3.1.2 should mistake at the service data string record page].

The product data string record page.

In the searching products serial data record page, the user does not import any search criterion.System shows error message: the standard of inputted search product " you must ".System shows the product search page that has above-mentioned error message.

The service data string record page.

In the search service serial data record page, the user does not import any search criterion.System shows error message: the standard of inputted search service " you must ".System shows the service search page that has above-mentioned error message.

2.3.2 do not fill in all essential territories of the editing data string page [see 3.2.1 should mistake the product data string record page and see 3.2.2 should mistake at the service data string record page]

The product data string record page.

In the product data string record page, the user does not fill in all essential territories.System shows error message: " you are necessary for XXXX input data ", because have only first to lose record, system shows the product data string record page that has above-mentioned error message.

The service data string record page.

In the service data string record page, the user does not fill in all essential territories.System shows error message: " you are necessary for XXXX input data ", because have only first to lose record, system shows the service data string record page that has above-mentioned error message.

Create new serial data record

1. create new serial data record

This use-case allows the user to increase new serial data record.

The user clicks at Brandkey Create ^TMIn brand message network management control panel in management product serial data menu item below search/management data string record Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 create new serial data record

The user clicks and creates new serial data record Submenu Items.System shows increases the new product data string record page.[this basic procedure is described the flow process for product.See and change the flow process of flow process 2.2.1 service] territory in the list is blank, except drop-down list has been filled in default value.The user will be new product data string input information, and click new (ADD NEW) button of increase and preserve new record to database.Below be territory essential in the list:

-universal product code type

-univeraal product code

-product descriptor

-ProductName

The optional territory of products catalogue.

Before the information with new serial data record was saved in database, whether systems inspection must be filled in the territory.If the user does not fill in all essential territories, error message is shown.[if see expansion 3.1 must the territory do not fill in].Whether if correctly filled in all territories, system will check the UPN of user input determines whether it being effective input type, whether belong to the client, and be correct number.Which numbering type the systems inspection user has selected.If [see change flow process 2.2.2 UPC-A selected] [if see change flow process 2.2.3 UPC-E selected] [if see change flow process 2.2.4 EAN-13 selected] [if see change flow process 2.2.5 EAN-8 selected] [if see change flow process 2.2.6 JAN selected] is if all inspections are passed through, system will preserve product information to database and show the product data string affirmation page.Any new product of being created by the user will be by default being labeled as effectively.The product data string confirms that the page will be shown.Make the user directly come to add link with having a link for this serial data to this page.

2.2 change flow process

2.2.1 the user had before selected the service brand entity.System shows the service data string record page.

Territory in the list is blank, except having filled in the drop-down list of default value.The user will be new service data string input information, and click the increase new button and preserve new record to database.Below be territory essential in the list:

-generic service code type

-generic service sign indicating number

-service descriptor

-Service name

The optional territory of service catalogue.

Before the information with new serial data record was saved in database, whether filled in all essential territories in systems inspection.If the user does not fill in all essential territories, error message is shown.[seeing that if expanding 3.1 essential territories does not fill in].If correctly fill in all territories, system will preserve information on services to database and show that the service data string confirms the page.Any new service of being created by the user will be by default being labeled as effectively.The product data string confirms that the page will be shown.Make the user directly come to add link with having a link for this serial data to the page.

2.2.2 UPC-A is selected

The UPN of systems inspection input is 12 figure places.If UPN is longer than or is shorter than 12, error message will be shown.Systems inspection preceding 6 whether with the database that is stored in the client under the selected brand entity in manufacturer's identification number coupling.If preceding 6 do not match with MIN, error message will show.System checks that then last position is correct check bit to this UPN.It below is the example of UPN:438571639853.

The odd bits addition (4+8+7+6+9+5=39) of this UPN

This numeral multiply by 3 (39 * 3=117)

The even bit addition of this UPN, but do not comprise last check bit (3+5+1+3+8=20)

This numeral and second is gone on foot the digital addition (117+20=137) that obtains

Check bit should be to obtain one after the digital addition of this numeral and above-mentioned addition by 10 integers that remove.So for this UPN, check bit is 3.(137+3=140, it can be divided exactly by 10).

If check bit is incorrect, error message is shown.

2.2.3UPC-E it is selected

The UPN of systems inspection input is 8.If UPN is longer than or is shorter than 8, error message is shown.

2.2.4 EAN-13 is selected

The UPN of systems inspection input is 13.If UPN is longer than or is shorter than 13, error message is shown.For checking manufacturer's identification number, system chooses 3 to 7 from UPN.By before this numeral, adding 0, check 6 manufacturer's identification numbers that are stored in the database.System will check that last is correct inspection position, school to UPN.It below is the example of UPN:0075678164125.

Think that rightmost numerical digit (not comprising check bit) is in odd bits

All digital additions of the odd bits of this UPN, but do not comprise last verification-position (0+5+7+1+4+2=19)

This numeral multiply by 3 (19 * 3=57)

All even bit additions (0+7+6+8+6+1=28) of this UPN

This numeral and second is gone on foot the digital addition (57+28=85) that obtains

Check bit should be to obtain one after the digital addition of this numeral and above-mentioned addition by 10 integers that remove.So for this UPN, check bit is 5.(85+5=90, it can be divided exactly by 10).

If check bit is incorrect, error message is shown.

2.2.5 EAN-8 is selected

The UPN of systems inspection input is 8.If UPN is longer than or is shorter than 8, error message is shown.

2.2.6 JAN is selected

The duplicate mode of JAN and EAN-13 is examined.

2.3 exception

2.3.1 increase on the new data string page all essential territories do not fill in [see 3.2.1 should mistake on the product data string record page and see 3.2.2 should mistake on the service data string record page]

The product data string record page.

In the product data string record page, the user does not fill in all must the territory.System shows error message: " you are necessary for XXXX input data ", because have only first to lose record, system shows the product data string record page that has above-mentioned error message.

The service data string record page.

In the service data string record page, the user does not fill in all must the territory.System shows error message: " you are necessary for XXXX input data ", because have only first to lose record, system shows the service data string record page that has above-mentioned error message.

Serial data imports marquee

1. serial data imports marquee

This use-case is described the importing marquee and how to be generated in all appropriate page in system.

The user clicks at Brandkey Creat ^TMIn brand message network management control panel in management product serial data menu item below importing serial data record Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 serial data imports marquee

The user arrives and imports marquee with the page that is shown.The information that imports in the marquee that is presented at is gathered by system from database.System just is presented at the information that imports in the marquee below user's marquee.With the information that is shown be:

-manufacturer identification number

-product number

-the data that import at last

2.2 change flow process

2.3 exception

Import the serial data record

1. import the serial data record

It is that new product imports product data and enters the BKS network from the EDI engine in their brand entity that this use-case allows user.

The user clicks at Brandkey Create ^TMIn brand message network management control panel in management product serial data menu item below importing serial data record Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 import the serial data record

The user clicks and imports serial data record Submenu Items.System shows the homepage that imports the serial data recorded stream.This page comprises user's marquee (seeing user's marquee use-case checks how to insert).This page also comprises importing marquee (seeing importing marquee use-case checks how to insert).Whether systems inspection is that selected brand entity had been carried out import operation in advance.If [seeing that change flow process 2.2.1 had carried out import operation in advance for selected brand entity] if having carried out import operation or user in advance selects not carry out another import operation, system carries out next step so.Whether the user is in operator scheme in systems inspection.If [seeing that exception 2.3.3 user is not in operator scheme] system will be captured in all products in the EDI engine database, it belongs to the identical manufacturer of client with the login BKS network user.From this product tabulation, system will be EDI engine database collection transaction title.System will show that the tabulation of unique transaction title is to the user with the check box that is close to the title of respectively concluding the business.If [see and change flow process 2.2.3 does not find manufacturer in the EDI engine database product or transaction title] if in the transaction name list 5 records of surpassing are arranged, this tabulation will be divided into several " pages or leaves ".[seeing that record screens use-case and sets up these pages or leaves] system will show below information: " ask the option dealing title, its product is that this time you wish to import to the BKS network ".The user selects them to wish the transaction title that imports.If [seeing that expansion 3.1 users do not select any transaction title] user clicks ' retreating ' button.If [see and change flow process 2.2.4 user click ' retreating ' button] if the user clicks ' next step ' button, system will draw in the product that all belong to selected transaction title from the EDI engine database so.If writing down, each of [seeing that change flow process 2.2.8 does not find new product in the EDI engine database] systems inspection UPC/EAN check whether it has been in the BKS network data base.If [see and change flow process 2.2.5 UPC/EAN Already in the BKS network data base] is not present in the BKS network data base as fruit product, so new product is added to database.System can check that also the title of whether concluding the business is present in the BKS network data base.If any data whether [see and change flow process 2.2.6 transaction title not in the BKS network data base] systems inspection writes down in the EDI engine database have loss.Following territory is essential:

-customer name

-UPC/EAN

-transaction title (PID-2)

-product IDs is described (PID-8)

[seeing that if there is loss in expansion 3.2 any territories]

Each record number X display counter that system handles for the EDI engine database.Information shows below: " X the record of [total number of record] handled ".In case all records are processed intact, system will check any existing record whether discovery is arranged.If any existing record of discovery is arranged, system will show the details tabulation of these records and be presented at the details tabulation of writing down in the EDI engine database in the respective column that has check box of next column from the BKS network data base row.The user selects those, and they wish to use those records of the data covering of gathering from the EDI engine.The user selects those, and they wish those records that cover and click next button.[seeing that if change flow process 2.2.7 user clicks back].If the user clicks next button, which record of systems inspection need be capped.If the user does not select any record that will cover, do not have record so and be capped.Otherwise have only the record of being selected by the user just can be covered by the data in the EDI engine database.In case this process is finished, whether systems inspection has the error log of importing process generation for this reason.If wrong daily record produces, system will inquire whether the user wishes to check this daily record.If the user wishes to check this daily record, journal displaying is given the user so.If the user does not wish to check daily record, they are brought to the affirmation page.System will show and confirm the page, and it contains the tabulation of the record number of detailed new importing, record number that this brand entity is capped and user-selected transaction title.

2.2 change flow process

2.2.1 system determines have import operation to carry out in advance to selected brand entity

System shows a new page (have user's marquee on its top and import marquee), shows below information: " have import operation to be executed at [on this input date] in advance for this brand entity." click ' continuations ' and carry out another importing, perhaps click ' cancellation ' button is ended importing process.If the user clicks ' continuation ' button, system carries out the step 2.1.4 in the basic procedure so, if the user clicks ' cancellation ' button, this use-case finishes so, and the homepage of system's display control panel.

2.2.2NA

2.2.3 do not have product or transaction title in the EDI of manufacturer engine database, to find

System shows below information: " for your company, do not have product or transaction title found.The account manager that please get in touch you confirms that your 832 products/sales catalogue has correctly sent to the BKS network ".This page has ' next step ' button.When the user clicked ' next step ' button, system took them in the control panel homepage.

2.2.4 the user clicks ' retreating ' button in the option dealing title page

System turns back to the user initial page that imports use-case.

2.2.5 the UPC/EAN that is imported into is Already in the BKS network data base

The ID of the BKS network Lou database matching record in the ID of the storage EDI of system engine database record and the speech channel of existing product tabulation.

2.2.6 the transaction title is not present in the BKS network data base

System increases this transaction name and is referred to as trade mark to the BKS network data base.This new trade mark is also relevant with all products of the record that has comprised this transaction title in the EDI engine database.The brand entity is also relevant with new trade mark.

2.2.7 the user hits ' retreating ' button at covering record page millet cake

System turns back to the user initial page that imports use-case.

2.2.8 in the EDI engine database, do not find new product

System shows below information: " do not have new product to import.The account manager that please get in touch you confirms that your 832 products/sales catalogue upgraded and send to the BKS network ".This page has ' next step ' button.When the user clicks ' next step ' button, system takes them in the control panel homepage.

2.3 exception

2.3.1 the user does not select any transaction title

System shows the tabulation of the title of concluding the business once more, has following error message: " in order to carry out importing, you must select a transaction title at least from tabulation ".

2.3.2 have some territory to lose in the product of the EDI engine database record

The new file of the wrong for this reason generation of system.Have the Record ID that writes down details and write this document.

2.3.3 the user is not in operator scheme

System reload has the homepage of following error message: " you must in the importing in the executive system under the operator scheme ".

Synchrodata string record

1. synchrodata string record

This use-case allows user to be the synchronous product data of product in their the brand entity in having the BKS network of EDI engine.The user clicks at Brandkey Create ^TMIn brand message network management control panel in management product serial data menu item below synchrodata string record Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 synchrodata string record

The user clicks synchrodata string record Submenu Items.The homepage of system's display synchronization serial data recorded stream.This page comprises user's marquee (seeing user's marquee use-case checks how to insert).This page also comprises importing marquee (seeing importing marquee use-case checks how to insert).Whether the system validation user wishes to proceed synchronously for selected brand entity.If [seeing that change flow process 2.2.1 user does not wish to carry out] if the user wishes to carry out synchronously, system carries out next step so.Whether the user is in operator scheme in systems inspection.If [seeing that exception 2.3.3 user is not in operator scheme] system will be captured in all products in the EDI engine database, it belongs to the same manufacturer of client with the login BKS network user.From this product tabulation, system will be EDI engine database collection transaction title.System will show that the tabulation of unique transaction title is to the user with the check box that is close to the title of respectively concluding the business.If [see and change flow process 2.2.3 does not find manufacturer in the EDI engine database product or transaction title] if in the transaction name list 5 clauses and subclauses of surpassing are arranged, this tabulation will be divided into several " pages or leaves ".[see record use-case set up these pages or leaves] system will show below information: " please option dealing title, its product is that this time you wish in the BKS network synchronous ".The user selects them to wish synchronous transaction title.[seeing that if expansion 3.1 users do not select any transaction title].The page also has ' selecting the All Activity title ' button.[if see and change flow process 2.2.2 user click ' selection All Activity title ' button].The user clicks ' retreating ' button.If [see and change flow process 2.2.4 user click ' retreating ' button] if the user clicks ' next step ' button, system will be dragged into the product that all belong to selected transaction title from the EDI engine database so.Each UPC/EAN of systems inspection writes down and checks whether it is present in the BKS network data base.If [see and change flow process 2.2.5 UPC/EAN Already in the BKS network data base] is not present in the BKS network data base as fruit product, so new product is added to database.If record shows the renewal (UPDATE) to existing product, the renewal meeting is automatically performed suitable record so.System can check that also the title of whether concluding the business is present in the BKS network data base.[if see and change flow process 2.2.6 transaction title not in the BKS network data base].Systems inspection whether in the EDI engine database intrarecord any data loss is arranged.Following territory is essential:

-customer name

-UPC/EAN

-transaction title (PID-2)

-product IDs is described (PID-8)

[seeing that if there is loss in expansion 3.2 any territories]

The X display counter counted in the record that system handles for the EDI engine database.Information shows below: " X the record of [record sum] handled ".In case all records are processed intact, whether systems inspection has the error log of synchronizing process generation for this reason.If wrong daily record produces, system will inquire the user whether they wish to check this daily record.If the user wishes to see this daily record, journal displaying is given the user so.If the user does not wish to see daily record, they are brought to the affirmation page.System will show and confirm the page, and the record number that information and this brand entity are capped counted in the new record that adds of detailed design, and the tabulation of user-selected transaction title.The user can click conclusion button with the homepage of being taken back control panel and finish this use-case.

2.2 change flow process

2.2.1 the user does not wish to carry out synchronously

The user is brought back to the homepage of control panel.

2.2.2 the user clicks ' selecting the All Activity title ' button

All Activity title on the systems inspection current page also is saved in this tabulation in the speech channel, turns back to then among the step 2.1.12 of main flow.

2.2.3 in the EDI engine database, do not find the product or the transaction title of manufacturer

System shows below information: " for your company, do not find product or transaction title.The account manager that please get in touch you confirms that your 832 products/sales catalogue correctly issued the BKS network ".This page has ' next step ' button.When the user clicks ' next step ' button, system takes them in the control panel homepage.

2.2.4 the user clicks ' retreating ' button in the option dealing title page

System turns back to the user initial page of synchronous use-case.

2.2.5 by the UPC/EAN of synchronous product Already in the BKS network data base

If record is not (UPDATE) record that upgrades, not have so to move and change record in the BKS network data base.

2.2.6 the transaction title is not present in the BKS network data base

System increases this transaction name and is referred to as trade mark to the BKS network data base.This new trade mark is also relevant with all products of the record that has comprised this transaction title in the EDI engine database.The brand entity is also relevant with this new trade mark.

2.3 exception

2.3.1 the user does not select any transaction title

System shows the tabulation of the transaction title that has following error message once more: " in order to carry out synchronously, you must select a transaction title at least from tabulation ".

2.3.2 have some territory to lose in the product of the EDI engine database record

File of the wrong for this reason generation of system.The Record ID that has the details of record writes this document.

2.3.3 the user is not in operator scheme

System reload has the homepage of following error message: " you must in the importing in the executive system under the operator scheme ".

Search/management data chained record

1. search/management data chained record

This use-case allows user to search for and the editing data chained record, and is their brand product and service-creation display mode.

The user clicks at Brandkey Create ^TMIn brand message network management control panel in management product data links menu item below search/management data chained record Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 search/management data chained record

The user clicks search/management data chained record Submenu Items.System shows the searching products serial data record page.[this basic procedure is described the flow process for product.Be applied to the basic procedure of serving equally only at service name, USN, SD etc. change] user's inputted search standard and from drop-down list, select search parameter in text box.Search parameter is:

-all products [importing selected in advance brand name]

-univeraal product code

-trade mark

-product descriptor

-name of product

The user clicks search button and comes the initialization product search.Whether systems inspection imports any search criterion.[seeing that if expansion 3.1 does not have the inputted search standard].System will bring search criterion and parameter into and carry out product search in database effective record with the parameter matching search criterion that provides is provided.In order to make Search Results qualified, record also must have at least one data relevant with them to link.System will show the result of product search in the product search results page.If [do not have product found, see to change flow process 2.2.2] if there are 5 products of surpassing to be shown, the page will be at displayed record navigation bar under the search result table.[seeing the work that changes flow process 2.2.3 record navigation bar] user must click univeraal product code and select them to wish the brand message network of the product edited.When the user clicks univeraal product code, system is written into editor's product data chained record page.The details of selected product data string shows on the top of this page, so as to remind the user they with which products cooperating.Product information comprises following:

-universal product code type

-univeraal product code

-product descriptor

-ProductName

-products catalogue

-trade mark table

Under product information, this page shows a button for the user, if they wish to check the brand resource tabulation, can click this button.If they press the button, system shows the brand-new customizing browser window of the available brand resource tabulation that an ejection is gathered from database.Under the brand resource button, the page shows the table that has mark (tab).Mark is as follows:

The link of-all activated (active)

-all unactivated links

-all-links

All activated link flag is selected defaultly.

Each page that this page has an all activated link in the brand message network has the table of 5 links at most.This table by as following the composition:

The URL at-node place

The description of-node

-preview link (button)

-activate (check box)

This table also has a drop-down list for the available language of listed data link.The user can select language and press button is set comes only to check link with this language from drop-down list.User's (deactivate) any data chained record of can from the brand message network, not selecting the check box of any activation to discharge.The user clicks renewing button change is saved in database.If any link is not activated, system also can check the part whether this link is the brand message network.If should the link meeting from the brand message network, remove so.System checks then whether it is link unique in the brand message network.If the brand message network is set as un-activation so.After this system checks that this brand message network whether is assigned to arbitrary virtual booth and this brand message network and whether is unique one and distributes to those virtual booths.If this is the case, these virtual booths also are marked as un-activation so, and each mounted example of virtual booth also is marked as un-activation.If the user to any link clicks the preview linking button, system will open the pop-up window that has selected link in it so.If the user clicks back, system will turn back to result of page searching to the user.To increase that new (Add New) button comes be that new data link is added in selected product or service if [see change flow process 2.2.4 user click back] user can click.Creating new data chained record use-case starts in basic procedure 2.1.11.If there are 5 data chained records of surpassing to be shown, the page can if the user clicks all unactivated links (AllInactive Links) mark, system will show the tabulation of unactivated data chained record at displayed record navigation bar under the search result table [seeing the work that changes flow process 2.2.7 record navigation bar].If [seeing that change flow process 2.2.11 user clicks all un-activation bookmarks] if the user clicks the all-links sign, system will show the tabulation of all data chained records.If [seeing that change flow process 2.2.12 user clicks the all-links mark] if the user clicks one of them link, system will show the detailed page of selected link.If [see and change flow process 2.2.17 user clicks on links] user clicks next button.System shows selects the brand information network page.At this page, system shows the tabulation of all brand message networks of being created by the user.If there is not the brand message network, system's display message in table indicates this point so.The user can click preview button and come preview brand message network.If [see change flow process 2.2.20 user click preview button] user can click Add New button increases new brand message network.If [seeing that change flow process 2.2.21 user clicks Add New button] user can not check any brand message network, if they wish not activate them.The user will click renewing button and preserve their change.Change and to be saved to database and the page by heavy duty.The user can fetch editor's brand message network by the click describing chain.If the user has clicked this link, system shows editor's brand message Webpage so.At this page, system shows the details of selected brand message network.The user can upgrade the description of brand message network.System also can show the default image filename of the storage of gathering from database.The user can click navigation button and upload new default image to use together with selected brand message network.System lists all links that belong to the activation of selected product.System also can show the link that any being designated as " distributed to all products in the brand ".The user can select other link to be increased to the brand message network, does not perhaps select any current link in the brand message network.The user clicks next button and preserves change.Whether systems inspection description (Description) is filled in and whether at least one link is selected for the brand message network.[seeing that if expanding 3.6 descriptions does not fill in].[seeing that expansion 3.7 does not link selected for the brand message network].The user clicks next button.System shows selects display mode (Select DisplaySchema) page.This page is made up of the form of the different display mode that can use the brand message network.This mode list is gathered from database.Estimate to buy display mode (Pre-Post Purchase Display Schema) by default selection.The user selects a display mode and clicks next button.Clicked when next button, whether a display mode is selected in systems inspection.[seeing that if expansion 3.3 does not have the display mode selected].[seeing that if change flow process 2.2.18 user selects the simple displaying pattern].[seeing that if change flow process 2.2.19 user selects complicated display mode].If the user clicks back, system returns the activation data link page to the user.[seeing that if change flow process 2.2.13 user clicks back].The user clicks next button, and system is for estimating to buy display mode displaying format customization display mode.The customization display mode has following attribute:

The text box of-title text

The drop-down list of-background color

The drop-down list of-node label font

The drop-down list of-node label font color

The user selects each to customize their display mode and click next button change is saved in database.If the user clicks navigation button, system will allow their uploaded image file.[seeing that if change flow process 2.2.14 user clicks navigation button].The user clicks next button change is saved in database.If the user clicks back, system turns back to the user and selects the display mode page.[seeing that if change flow process 2.2.15 user clicks back].The user clicks next button, and system shows the affirmation display mode page.System shows display mode at this page.If it is acceptable that the user sees display mode and its again, just click ACK button, perhaps Edit button turns back to the customization display mode page and further revises display mode.If the user clicks Edit button, system returns the user to the customization display mode page.[seeing that if change flow process 2.2.16 user clicks Edit button].If the user clicks ACK button, system turns back to the user homepage of this use-case.

2.2 change flow process

2.2.1NA

2.2.2 do not find Search Results to be presented at result of page searching [seeing that change flow process 2.2.2.1 does not find product and sees that change flow process 2.2.2.2 does not find service]

In product search, do not find product

System shows the result of page searching that has information: " not finding the product of your search criterion of coupling ".

In service search, do not find service

System shows the result of page searching that has information: " not finding the service of your search criterion of coupling ".

2.2.3 5 records of surpassing, the demonstration that causes writing down navigation bar are arranged at result of page searching

Surpass 5 records (product or service) if having, so result of page searching will be under showing the displayed record navigation bar.Search result table once only shows 5 records.The record navigation bar is with the number of pages of displayed record.Double-head arrow will be with user's page or leaf (right double-head arrow) or to first page (left double arrow) to the end.Single arrow will be with the user to following one page (right single arrow) or to prevpage (left single arrow).The user also can click that one page that page number is leapt to Search Results.

2.2.4 the user hits back at editing data url page millet cake.

The user clicks back, and system returns the user to the product search results page.

2.2.5 the user clicks the navigation button of the graphic image of the capable support of node

System's display operation system definition browse dialog box.The user browses the image file that they wish the system that uploads to from their machine with this dialog box.When list is updated, system accept that the user wishes the file uploaded and with this document information stores in preparing the table of uploading.

2.2.6 the user clicks the navigation button of the audio files of the capable support of node

System's display operation system definition browse dialog box.The user helps with this dialog box and lookes at that they wish the graphic image of the system that uploads to from their machine.When list is updated, system accept that the user wishes the file uploaded and with this document information stores in preparing the table of uploading.

2.2.7NA

2.2.8NA

2.2.9NA

2.2.10NA

2.2.11 the user clicks all un-activation bookmarks

System shows the un-activation link page.This page shows the button that can click for the user, if they wish to check the brand resource of this brand that is provided by their Content Management System.This link is gathered from database.If a link is arranged in database, then button is shown, otherwise button is not presented on this page.This page has the table that each page that is included in all the unactivated links in the brand message network has 5 links at most.This table by as following the composition:

-at the URL at node place

The description of-node

-preview link (button)

-activate (check box)

This table also has a drop-down list for the available language of listed data link.The user can select language and press button is set comes only to check link with this language from drop-down list.User's (deactivate) any data chained record of can from the brand message network, not selecting the check box of any activation to discharge.The user clicks renewing button change is saved in database.If the user clicks back, system will turn back to result of page searching to the user.[seeing that if change flow process 2.2.4 user clicks back].If there are 5 data chained records of surpassing to be shown, the page can be at displayed record navigation bar under the search result table.[seeing the work that changes flow process 2.2.7 record navigation bar].If the user clicks all activated bookmark, system will show the tabulation of unactivated data chained record.[seeing basic procedure ,] if the user clicks all activated bookmark.If the user clicks the all-links mark, system will show the tabulation of all data chained records.[seeing that if change flow process 2.2.12 user clicks the all-links mark].If the user clicks one of them link, system will show the detailed page of selected link.[if see and change flow process 2.2.17 user clicks on links].If the user is to arbitrary link clicks preview button, system has demonstration the pop-up window of loading link within it so.The user clicks next button.

2.2.12 the user clicks the all-links mark

System's video data link page.This page shows the button that can click for the user, if they wish to check the brand resource of this brand that is provided by their Content Management System.This link is from the database collection.If a link is arranged in database, then button is shown, otherwise button is not presented on this page.This page has the table that each page that is included in the all-links in the brand message network has 5 links at most.This table by as following the composition:

-at the URL at node place

The description of-node

-preview link (button)

-activate (check box)

This table also contains a drop-down list for the available language of listed data link.The user can select language and press button is set comes only to check link with this language from drop-down list.Thereby the user can not select the check box of any activation to discharge (deactivate) any data chained record from the brand message network.The user clicks renewing button change is saved in database.If the user clicks back, system will turn back to result of page searching to the user.[seeing that if change flow process 2.2.4 user clicks back].If there are 5 data chained records of surpassing to be shown, the page can be at displayed record navigation bar under the search result table.[seeing the work that changes flow process 2.2.7 record navigation bar].If the user clicks all un-activation bookmarks, system will show the tabulation of unactivated data chained record.[seeing that if change flow process 2.2.11 user clicks all un-activation bookmarks].If the user clicks all activated bookmark, system will show the tabulation of all data chained records.[seeing basic procedure ,] if the user clicks all activated bookmark.If the user clicks one of them link, system will show the detailed page of selected link.[seeing that if change flow process 2.2.17 user clicks a link].The user is to arbitrary link clicks preview linking button, and system has demonstration the pop-up window of loading link within it so.The user clicks next button.

2.2.13 the user is selecting the display mode page to click back.

The user clicks back, and system turns back to the activation data chained record page with the user.

2.2.14 the user is at customization display mode page point beat time navigation button

System's display operation system definition browse dialog box.The user browses the image file that they wish the system that uploads to from their machine with this dialog box.When list is updated, system accept that the user wishes the file uploaded and with this document information stores in preparing the table of uploading.

2.2.15 the user clicks back at the customization display mode page.

The user clicks back, and system turns back to the user and selects the display mode page.

2.2.16 the user is confirming display mode page click Edit button.

The user clicks Edit button, and system turns back to the customization display mode page with the user.

2.2.17 user clicks on links

This page shows the button that can click for the user, if they wish to check the brand resource of this brand that is provided by their Content Management System.This link is gathered from database.If link is arranged in database, then button is shown, otherwise button is not presented on this page.System will show a form, and it comprises those brand key word indexes that is provided with in this control panel layoutprocedure.The tabulation of index is gathered from database.The default value of these index is also gathered from database.Following table row is essential:

-at the text box (first row of table) of the URL at node place

The textview field that-node is described (second row of table)

The check box (last column of table) of-activation node

The value of these two row is also gathered from database.

The user can make any change and click renewing button change is saved in database the data chained record that they wish.If the user clicks back, system will return the user to this page from the place that they select to link, and check in detailed mode.Come for this node increases image file if the user clicks navigation button, system will allow user's uploaded image file [changing the graphic image that flow process 2.2.5 user clicks the support of node navigation button place if see].Come for this node increases audio files if the user clicks navigation button, system will allow the user to upload audio files.[if see and change the audio files that flow process 2.2.6 user clicks the support of node navigation button place].If the user clicks renewing button, system will check whether all essential territories fill in.Essential territory in the list is:

The URL at-node place

The description of-node

-activate

[seeing that if expanding 3.2 essential territories does not fill in]

The user clicks renewing button change is saved in database.If link " can use " index change for being labeled as "No" from being labeled as "Yes" to all products the brand, system also can check whether this link be belong to different product in the brand the part of arbitrary brand message network.If should the link meeting from these brand message networks, be removed so.System checks then whether it is link unique in the brand message network.If the brand message network is set as un-activation so.Whether after this system check that those brand message networks are assigned to any virtual booth and whether those brand message networks are unique those virtual booths of distributing to.If this is the case, these virtual booths also are marked as un-activation so, and each mounted example of virtual booth also is marked as un-activation.

2.2.18NA

2.2.19NA

2.2.20 the user is selecting the brand information network page to click preview button

System is with the preview of the selected brand message network of explicit user.The user clicks next button, turns back to select the brand information network page.

2.2.21 the user is selecting the brand information network page to click Add New button

System shows increases the new brand information network page.The user can import the description of new brand message network.System also can show the default visual filename of the storage of gathering from database.The user can click navigation button and upload new default image to use together with selected brand message network.System lists all links that belong to the activation of selected product.System also can show the link that any being designated as " distributed to all products in the brand ".The user can select other link to be increased in the brand message network.The user clicks next button and preserves new brand message network.Whether the systems inspection description has been filled in and whether at least one link is selected for the brand message network.[seeing that if expanding 3.6 descriptions does not fill in].[seeing that expansion 3.7 does not link selected for the brand message network]].The user clicks next button.

2.3 exception

2.3.1 there is not search criterion to be imported into the search data string record page [see 3.1.1 this mistake in the product data string record page and see 3.1.2 this page in the service data string record page].

The product data string record page.

In the product data string record page, the user does not import any search criterion.System shows error message: " you must inputted search standard come searching products ".System shows the product search page that has above-mentioned error message.

The service data string record page.

In the service data string record page, the user does not import any search criterion.System shows error message: " you must inputted search standard come search service ".System shows the service search page that has above-mentioned error message.

2.3.2 do not fill in the essential territory of data link record page face

In data link record page face, the user does not fill in essential territory.System shows error message: " you are necessary for all essential territory input data of selected data chained record ".System shows the data link record page face that has above-mentioned error message.

2.3.3 in selecting the display mode page, do not have display mode selected

In selecting the display mode page, the user does not select any display mode.System shows error message: " in order to dispose the brand message network, you must select display mode ".System shows the selection display mode page that has above-mentioned error message.

2.3.4 the user does not select the display mode template

In selecting the display mode template page, the user does not select any display mode template.System shows error message: " you are necessary for the brand message network selecting display mode template that you are editing ".System shows the selection display mode template page that has above-mentioned error message.

2.3.5 in display mode, the user has selected and will surpass the link that shows on the node

In display mode, the user has selected and will surpass the link that shows on the node.System shows error message: " you have selected in display mode and will surpass the link that shows on the node.Please change link or show different links " at these nodes.System shows the configuration display mode page that has above-mentioned error message.

2.3.6 do not fill in description for the brand message network

The user does not fill in description for the brand message network.System shows error message: " you are necessary for the brand message network and fill in description ".System shows the page that has above-mentioned error message.

2.3.7 be not the link of brand message network selecting

The user is not any link of brand message network selecting.System shows error message: " you are necessary at least one link of brand message network selecting ".System shows the page that has above-mentioned error message.

Web hosting

1. web hosting (Web Hosting)

This use-case is described the user and how optionally to be selected the web hosting of BKS network as their brand product and service.

And then the user goes up " selecting the web hosting position page " and selects " depositing resource by BKS network company " radio button at " data link master control " webpage click " increasing data links " button.

2. flow of event

2.1 basic procedure

2.1.1 upload the brand resource file

From " the data link master control " page, the user clicks " increasing the data link " button.System will show " selecting the web hosting position " page.This page shows and following tag set two radio buttons together: " this resource is deposited in other place " and " depositing this resource by BKS network company ".System will be display label that the radio button of " this resource is deposited in other place " is as default selection (inspection).On " selecting the web hosting position " page, the user selects " depositing this resource by BKS network company " radio button, and then selects the Next button.System shows " increasing the data link " page." increase the data link " page will show the territory that all are described in brand key word establishment search/management data chained record file.Alternative " URL at the node place " territory of textview field that the label that combines with the Browse button is " a brand resource file ".When the user clicks the Browse button, file is uploaded dialog box and will be presented on the screen.Upload dialog box by file, the user can be provided with any image file, pdf document, video file or any other potential resource file on the machine of this locality or local network driver.When the user has selected upload file, path and filename are displayed on textview field.When other the domain of dependence is all finished, the user can click " increase " button and begin actual upload procedure and preservation process.If do not have wrong the generation in server or the keeping records process uploading the brand resource file, system shows " the data link master control " page that is filled with the URL that is uploaded brand resource.

2.2 change flow process

2.2.1 default radio button is selected

The radio button of " this resource is deposited in other place " is selected, and then selects the Next button on " selecting the web hosting position " page.System show have " URL at node place: " blank text or " increasing the data link " page.

2.2.2 return

If the user " retreats " button, system's demonstration " data link master control " page in click on " selecting the web hosting position " page.

2.3 exception

2.3.1 the brand resource file of not uploading

If the user clicks " increase " button and do not select a file at " increasing the data link " page, system will show error message, " the brand resource file of not uploading " on " increasing the data link " page.

2.3.2 wrong generation in upload procedure

When uploading in the brand resource file process, if wrong generation, system will show general error message, " uploading the brand resource file makes a mistake " on " increasing the data link " page.

Create new data chained record

1. create new data chained record

This use-case allows the user to create new data chained record.

The user clicks at Brandkey Create ^TMIn brand message network management control panel in management product data sequence menu item below the new data chained record Submenu Items of establishment.

2. flow of event

2.1 basic procedure

2.1.1 create new data chained record

The user clicks search/management data chained record Submenu Items.System shows the searching products serial data record page.[this basic procedure is described the flow process for product.See and change the flow process of flow process 2.2.1] service.User's inputted search standard and from drop-down list, select search parameter in text box.Search parameter is:

-univeraal product code

-trade mark

-product descriptor

-brand entity

-name of product

The user clicks search button and starts product search.Whether systems inspection has any search criterion to be transfused to.[seeing that if expansion 3.1 does not have the inputted search standard].System will bring search criterion and parameter into and carry out product search in database record with the parameter matching search criterion that provides is provided.In order to make Search Results qualified, record must not have the data relevant with them to link yet.System will show the Search Results of product search in the product search results page.[if do not find product, see to change flow process 2.2.2].If there are 5 products of surpassing to be shown, the page will be at displayed record navigation bar under the search result table.[seeing the work that changes flow process 2.2.3 record navigation bar].The user must click univeraal product code and select them to wish to increase the product of new product data link.When the user clicks univeraal product code, system loads is selected the link type page.At this page, system for the user show two select one singly select knob.Radio button is trustship link (hosted link) and non-trustship link (unhosted link).If the user selects the trustship link, use-case carries out basic procedure 2.1.11.If the user selects non-trustship, upload the brand resource page so and be loaded and upload the brand resource use-case and be activated.When the user selects trustship the link option, system loads increases new product data link record page face.The details of selected product data string be presented at the top of this page in case remind the user they with which products cooperating.Product information comprises following:

-univeraal product code

-product descriptor

-ProductName

-products catalogue

-trade mark table

Form under product information comprises those key word indexes that is provided with in the process of this control panel of configuration.The tabulation of index is gathered from database.The default value of these index is also gathered from database.Following tabulation is essential:

The text box of the URL at-node place (first row of table)

The textview field that-node is described (second row of table)

The check box (last column of table) of-activation node

The value of these two row is also gathered from database.

Just at this above table, the available brand resource page of this brand that a button checks to gather is arranged from Content Management System.If the user clicks this button, system has demonstration the pop-up window of the new customization of available brand the Resources list of gathering from database.The user can import desired information and click the increase button new data chained record is increased in the database for new data chained record.If clicking navigation button, the user comes to increase image file for this node, system will allow user's uploaded image file [if see change flow process 2.2.4 user click the graphic image that node navigation button place supports] if it is that this node increases audio files that the user clicks that navigation button comes, and system will allow the user to upload audio files.[if see and change the audio files that flow process 2.2.5 user clicks the support of node navigation button place].The user clicks and increases button and preserve the database that changes to the data chained record.System will check whether all essential territories fill in.Territory essential in the list is:

The URL at-node place

The description of-node

-activate

[seeing that if expanding 3.2 essential territories does not fill in]

If correctly preservation information of system is to database, system will show the editing data chained record page.BKS USE CASE FORBRANDKEY CREATE-BKNMCONTROL PANEL-SEARCH-MANAGE DATA LINK RECORDS will replace from this basic procedure 2.1.11.

2.2 change flow process

2.2.1 the user has selected the service brand entity in advance.System shows the service data string record page.

User's inputted search standard and from drop-down list, select search parameter in text box.Search parameter is:

-generic service sign indicating number

-service mark

-service descriptor

-brand entity

-service name

The user clicks search button and starts service search.Whether systems inspection has any search criterion to be transfused to.[seeing that if expansion 3.1 does not have the inputted search standard].System will bring search criterion and parameter into and carry out service search in database record with the activation of the parameter matching search criterion that provides is provided.In order to make Search Results qualified, record also must have at least one data relevant with them to link.System will show the result of service search in the service search results page.[if do not serve found, as to see to change flow process 2.2.2].If there is the service above 5 to be shown, the page will be at displayed record navigation bar under the search result table [seeing the work that changes flow process 2.2.3 record navigation bar].The user must click univeraal product code and select product, and its brand message network is that they wish to edit.When the user clicks the generic service sign indicating number, system will load and select the link type page.At this page, system shows that for the user two select one radio button.Radio button is trustship link and non-trustship link.If the user selects the trustship link, this use-case carries out basic procedure 2.1.11.If the user selects non-trustship, the brand resource page of uploading so is loaded and uploads the brand resource use-case and is activated.Select trustship the link option when the user clicks, system loads increases the new service data chained record page.The details of selected service data string will be presented at the top of this page in case remind the user they with which service cooperation.Information on services comprises following:

-generic service sign indicating number

-service descriptor

-Service name

-service catalogue

-service mark table

Table under information on services comprises those brand key word indexes that is provided with in this control panel layoutprocedure.The tabulation of index is gathered from database.The default value of these index is also gathered from database.Following table row is essential:

The text box of the URL at-node place (first row of table)

The textview field that-node is described (second row of table)

The check box (last column of table) of-activation node

The value of these two row is also gathered from database.

Just on table, the available brand resource page of this brand that a button checks to gather is arranged from Content Management System.System checks whether should link exist, if there is no, then button does not show in database.If exist, then the Show Button.The user clicks this button and opens the new pop-up window with the link of loading within it.The user imports desired information and click to increase button to new data chained record to be increased new data link and records database.Come for this node increases image file if the user clicks navigation button, system will allow user's uploaded image file [changing the graphic image that flow process 2.2.4 user clicks the support of node navigation button if see].Come for this node increases audio files if the user clicks navigation button, system will allow the user to upload audio files.[if see and change the audio files that flow process 2.2.5 user clicks the support of node navigation button].The user clicks the increase button and will the change of data chained record be saved in the database.System will check whether all essential territories fill in.Territory essential in the list is:

The URL at-node place

The description of-node

-activate

[if see expansion 3.2 must the territory do not fill in]

If correctly preservation information of system is to database, system will show the editing data chained record page.BKS USE CASE FORBRANDKEY CREATE-BKNMCONTROL PANEL-SEARCH-MANAGE DATA LINK RECORDS will replace from this basic procedure 2.1.11.

2.2.2 on result of page searching, show and do not have Search Results found [see that change flow process 2.2.2.1 does not have product to find and see that change flow process 2.2.2.2 does not serve found]

In product search, there is not product found

System shows the result of page searching that has information: " not finding the product of your search criterion of coupling ".

In service search, do not serve found

System shows the result of page searching that has information: " not finding the service of your search criterion of coupling ".

2.2.3 5 records of surpassing, the demonstration that causes writing down navigation bar are arranged at result of page searching

Surpass 5 records (product or service) if having, so result of page searching will be under showing the displayed record navigation bar.Search result table once only shows 5 records.The record navigation bar will show the number of pages of record.Double-head arrow will be with user's page or leaf (right double-head arrow) or first page (left double arrow) to the end.Single arrow will be with the user to following one page (right single arrow) or to prevpage (left single arrow).The user also can click that one page that page number is leapt to Search Results.

2.2.4 the user clicks the navigation button at the graphic image place of the capable support of node

System's display operation system definition browse dialog box.The user browses the image file that they wish the system that uploads to from their machine with this dialog box.When list is updated, system accept that the user wishes the file uploaded and with this document information stores in preparing the table of uploading.

2.2.5 the user clicks the navigation button at the audio files place of the capable support of node

System's display operation system definition browse dialog box.The user browses the image file that they wish the system that uploads to from their machine with this dialog box.When list is updated, system accept that the user wishes the file uploaded and with this document information stores in preparing the table of uploading.

2.2.6 in the activation data link page, 1 record of surpassing is arranged, the demonstration that causes writing down navigation bar

Surpass 1 record if having, so the activation data link page will be under table the displayed record navigation bar.This activation data chained list once only shows 1 record.The record navigation bar is with the number of pages of displayed record.Double-head arrow will with the user to the end page or leaf (a right double-head arrow) increase new data chained record [see change flow process 2.2.8] or to first page (left double arrow).Single arrow will be with the user to following one page (right single arrow) or to prevpage (left single arrow).The user also can click that one page that page number is leapt to Search Results.

2.3 exception

2.3.1 there is not search criterion to be imported into the search data string record page [see 3.1.1 this mistake in the product data string record page and see 3.1.2 this mistake in the service data string record page].

The product data string record page.

In the product data string record page, the user does not import any search criterion.System shows error message: " you must inputted search standard come searching products ".System shows the product search page that has above-mentioned error message.

The service data string record page.

In the service data string record page, the user does not import any search criterion.System shows error message: " you must inputted search standard come search service ".System shows the service search page that has above-mentioned error message.

2.3.2 on data link record page face, must not fill in the territory

In data link record page face, the user does not fill in essential territory.System shows error message: " you are necessary for all of new data chained record must territory input data ".System shows the data link record page face that has above-mentioned error message.

The brand key word transmits the service of subsystem irrespective of size

Virtual booth generation group (seeing Fig. 9 A)

Generate the control panel (seeing that Fig. 9 B is to 9G) of the virtual booth of specific products

Configuration sets up standard

1. configuration sets up standard

This use-case permits a user to the virtual booth of specific products that will use this control panel the to create config option that sets up standard.

The user clicks the virtual booth top menu of configuration P-S item in the virtual booth control panel of specific products, and clicks the configuration Submenu Items that sets up standard.

2. flow of event

2.1 basic procedure

The configuration 2.1.1 set up standard

The user clicks the configuration Submenu Items that sets up standard.System shows the configuration page that sets up standard.If in that to allow the consumer that the record of this clients' accounts in the table and virtual booth type is installed found, then answer is set as "Yes".Otherwise answer is set as "No".If the user wishes that they can upgrade the standard configuration option and click next button.System is saved in this information in the database and shows retailer's page that allowance is set.[seeing retailer's use-case that allowance is set]

2.2 exception

The retailer of allowance is set

1. the retailer (Set Allowd Retaileers) of allowance is set

This use-case allows user to be provided with and will be allowed to install and use the retailer's of the virtual booth of specific products that this control panel creates tabulation.

The user hits next button at the configuration page mid point that sets up standard that transmits the generation group, and it perhaps clicks retailer's Submenu Items that allowance is set under the virtual booth menu of configuration P-S.

2. flow of event

2.1 basic procedure

2.1.1 the retailer of allowance is set

The user hits next button at the configuration page mid point that sets up standard.System shows retailer's page that allowance is set.System shows the retailer's tabulation that has been allowed to install the virtual booth of specific products.This tabulation is gathered by system from database.[seeing that if change flow process 2.2.1 does not have the retailer to be preestablished].Retailer table comprise as following "

-retailer title

-city

-state

-postcode

-country

-permit (check box)

All activated retailer (Active Retailers) has them by the activation check box of default selection.The user can change the information in the table, by their activation check box of not final election some retailers is not activated, and by their activation check box of final election some retailers is activated.The user clicks next button and preserves change and forward down one page to.System shows retailer's page that allowance is set.Industrialist's use-case that allowance is set is activated.[seeing that if change flow process 2.2.2 user clicks back].[seeing that if change flow process 2.2.3 user clicks increase retailer button]

2.2 change flow process

2.2.1 not having the retailer to tabulate is set in advance

System shows empty forms, has following information: " the current retailer who sets allowance.Please click increases the retailer that retailer's button is set some allowances ".

2.2.2 the user presses back

System shows the configuration page that sets up standard.The configuration use-case that sets up standard is activated.

2.2.3 pressing, the user increases retailer's button.

System shows the search retailer page.The user wishes retailer's inputted search standard of searching for for them.The user clicks search button and starts retailer's search.[seeing that if change flow process 2.2.4 user clicks back].Search matched is by the retailer of the activation of the search criterion of user input in database in system, and it does not also have the retailer of selected allowance as this clients' accounts and virtual booth type.System shows retailer's result of page searching.The user can select check box to select the retailer with in the retailer's tabulation that is increased to allowance by checking.The user clicks and increases button and retailer's tabulation is saved in database and turns back to initial being provided with and permit retailer's page.[seeing that if change flow process 2.2.5 user clicks back].System is saved in database with retailer's tabulation.System tabulates with the allowance retailer who upgrades and shows to be provided with and permit retailer's page.

2.2.4 the user clicks back at retailer's searched page

System turns back to the user to be provided with and permits retailer's page.

2.2.5 the user clicks back at retailer's result of page searching

System turns back to retailer's searched page with the user.

2.3 exception

The industrialist of allowance is set

1. the industrialist of allowance is set

This use-case allows user to be provided with and will be allowed to install and use the industrialist's of the virtual booth of specific products that this control panel creates tabulation.

User's being provided with in transmitting the generation group permits clicking next button in retailer's page, and it is under the virtual booth menu of configuration P-S, or click is provided with allowance industrialist Submenu Items.

2. flow of event

2.1 basic procedure

2.1.1 the industrialist of allowance is set

The user clicks next button in retailer's page that setting is allowed.System shows industrialist's page that allowance is set.System shows the industrialist's tabulation that is allowed to install the virtual booth of specific products.This tabulation is gathered by system from database.[seeing that if change flow process 2.2.1 does not have the industrialist to be preestablished].Industrialist's table comprises as following:

-industrialist title

-city

-state

-postcode

-country

-permit (check box)

All activated industrialist has them by the activation check box of default inspection.The user can change the information in the table, by the activation check box of not checking them some industrialists is not activated, and by the activation check box of checking them some industrialists is activated.The user clicks next button and preserves change and forward down one page to.System's demonstration is provided with forbids the territory page.Setting forbids that the territory use-case is activated.[seeing that if change flow process 2.2.2 user clicks back].[seeing that if change flow process 2.2.3 user clicks increase industrialist button].

2.1.2 change flow process

2.1.2.1 the industrialist who is not set in advance tabulation

System shows empty forms, has following information: " the current industrialist who does not have setting to be allowed.Please click increases the industrialist that industrialist's button is set some allowances ".

2.1.2.2 the user presses back

System shows retailer's page that allowance is set.Retailer's use-case that allowance is set is activated.

2.1.2.3 pressing, the user increases industrialist's button.

System shows the search industrialist page.The user wishes industrialist's inputted search standard of searching for for them.[seeing that if expansion 3.1 users do not import any search criterion].The user clicks search button and starts industrialist's search.[seeing that if change flow process 2.2.4 user clicks back].Search matched is by the industrialist of the activation of the search criterion of user input in database in system, and it does not also have the industrialist of selected allowance as this clients' accounts and virtual booth type.Display industry man of system result of page searching.The user can select check box to select the industrialist with in the industrialist's tabulation that is increased to allowance by checking.The user clicks and increases button and industrialist's tabulation is saved in database and turns back to initial being provided with and permit industrialist's page.[seeing that if change flow process 2.2.5 user clicks back].System is saved in database with industrialist's tabulation.System tabulates with the allowance industrialist who upgrades and shows industrialist's page that allowance is set.

2.1.2.4 the user clicks back on industrialist's searched page

System turns back to the user industrialist's page that allowance is set.

2.1.2.5 the user clicks back on industrialist's result of page searching

System turns back to industrialist's searched page with the user.

2.2 exception

2.2.1 the user does not import any search criterion

Some search criterions of systems inspection by industrialist's search of user's input.System shows below information: " you must import some search criterions and start industrialist's search ".

The territory is forbidden in setting

1. be provided with and forbid the territory

The tabulation in the territory that the virtual booth of specific products that this use-case allows the user that this control panel establishment of use is set can not therefrom be activated.

User's being provided with in transmitting the generation group permits clicking next button on industrialist's page, and it or is clicked the territory Submenu Items that is under an embargo is set under the virtual booth menu of configuration P-S.

2. flow of event

2.1 basic procedure

Forbid the territory 2.1.1 be provided with

The user clicks next button in the allowance industrialist page is set.System's demonstration is provided with forbids the territory page.System shows the tabulation of forbidding the territory that is not allowed to start the virtual booth of specific products.This tabulation is gathered by system from database.[seeing that if change flow process 2.2.1 does not have the territory to be preestablished].The table of forbidding the territory comprises as following:

-rhizosphere (Root Domain) title

-forbid (check box)

All forbid that the territory all has them by the check box of forbidding of default inspection.The user can change the information in the table, by their check box of forbidding of not final election some territories no longer is under an embargo, and by their check box of forbidding of final election other territories is under an embargo.The user clicks conclusion button and preserves change and forward down one page to.System shows the homepage of the virtual booth control panel of specific products.[seeing that if change flow process 2.2.2 user clicks back].[seeing that if change flow process 2.2.3 user clicks increase territory button]

2.2 change flow process

2.2.1 what be not set in advance forbids domain list

System shows empty forms, has following information: " current the setting forbidden the territory.Please click increases the territory button and sets some and forbid the territory ".

2.2.2 the user presses back

System's demonstration is provided with permits industrialist's page.Allowance industrialist use-case is set to be activated.

2.2.3 pressing, the user increases the territory button.

System's demonstration increases forbids the territory page.The user imports them and wishes to be increased to the territory of forbidding in the domain list.The user clicks and increases button and the territory is increased to forbids in the domain list.[seeing that if change flow process 2.2.4 user clicks back].System is increased to forbidding in the domain list of database with the territory of input.System tabulates with the allowance retailer who upgrades and shows to be provided with and forbid the territory page.

2.2.4 the user clicks back at retailer's searched page

System turns back to the user to be provided with and forbids the territory page.

2.3 exception

Select virtual booth

1. select virtual booth

This use-case allows the user to select the virtual booth of specific products of their desired modifications.

The user clicks and revises the virtual booth menu item of specific products.

2. flow of event

2.1 basic procedure

2.1.1 select virtual booth

System loads is selected the virtual kiosk page face.Form is filled in the tabulation of all virtual booths that selected clients' accounts was created when system logined with the user.Name class is at first used in the tabulation of virtual booth, secondly is to classify with sequence number.The virtual booth of all of this clients' accounts is all gathered from database, no matter whether dispose, whether activates.If be presented in the table by surpassing 5 virtual booths, navigation bar will be shown (seeing the navigation bar use-case).[seeing that if change flow process 2.2.1 does not find virtual booth].The user clicks the Edit button of the virtual booth of their desired modifications.The virtual booth ID of selected virtual booth is saved in the speech channel.The display mode use-case is set to be activated.

2.2 change flow process

2.2.1 do not find virtual booth

System shows the selection virtual kiosk page face that has following information in table: " not finding record ".

Increase virtual booth button 2.2.2 click

System is that new virtual booth loading is provided with the display mode page.The display mode use-case being set being activated, and then is to increase new virtual booth to change flow process (Add New Virtual Kiosk Alternate Flow).

2.3 exception

Display mode is set

1. display mode is set

This use-case permits a user to the virtual booth of selected specific products display mode is set.

The user clicks virtual booth sequence number chain and fetches the virtual booth that selection will be revised on selection virtual kiosk page face.

2. flow of event

2.1 basic procedure

2.1.1 for the virtual booth of having edited is provided with display mode

System loads is provided with the display mode page.This page has the tabulation of the display mode of activation in table.System also can show the information of current selected virtual booth on this page.System be selected virtual booth from database, gather select when this virtual booth is created what display mode and with what the order information.This table will correspondingly be filled by system.Any display mode that the user can select or not select them to wish.The user will be provided with DISPLAY ORDER for any display mode that they wish.The user clicks next button and preserves their change.System has at least a display mode selected inspection.[seeing that if expansion 2.3.1 does not select display mode].If each selected display mode is assigned with a DISPLAY ORDER, not have DISPLAY ORDER for any selected display mode be duplicate in systems inspection so.[seeing that if any DISPLAY ORDER of exception 2.3.2 is recycled and reused on any selected display mode].If each selected display mode is assigned with unique DISPLAY ORDER, the DISPLAY ORDER of all distribution of systems inspection is continuous so.[seeing that if the DISPLAY ORDER that exception 2.3.3 distributes is discontinuous].If above-mentioned all inspections are all passed through, system is saved in database with change so.Virtual booth title use-case is set to be activated.

2.2 change flow process

2.2.1 back is pressed

System loads is selected the virtual kiosk page face.The change of this page is abandoned.Selected virtual booth is deleted from speech channel.Select virtual booth use-case to be activated.

2.2.2 display mode is set for new virtual booth

System loads is provided with the display mode page.This page has the display mode tabulation of activation in table.The display mode tabulation that activates is gathered by system from database.System will show that a row (line) shows that a new virtual booth is created.The user can select any display mode that they wish.The user will be provided with DISPLAY ORDER for any display mode that they wish.The user clicks next button and preserves their selection.System has at least a display mode selected inspection.[seeing that if exception 2.3.1 does not have the display mode selected].If each selected display mode has been assigned with DISPLAY ORDER, not have DISPLAY ORDER for any selected display mode be duplicate in systems inspection so.[seeing that if any DISPLAY ORDER of exception 2.3.2 is recycled and reused for a plurality of selected display modes].If each selected display mode is assigned with unique DISPLAY ORDER, the DISPLAY ORDER of all distribution of systems inspection is continuous so.[seeing that if the DISPLAY ORDER that exception 2.3.3 distributes is not continuous].If above-mentioned all inspections are all passed through, system preserves and changes to database so.Virtual booth title use-case is set to be activated.And then be to increase new virtual booth to change flow process.

2.3 exception

2.3.1 when clicking next button, do not select display mode

System reload is provided with the display mode page, has following error message: " you are necessary for virtual booth and select at least one display mode ".Turn back to the 2.1.1.4 use-case, if perhaps 2.2.2.3 is increasing new virtual booth

2.3.2 any one DISPLAY ORDER repeatedly is used for different selected display modes

System reload is provided with the display mode page, has following error message: " you are necessary for each selected display mode and select different DISPLAY ORDER ".Turn back to the 2.1.1.4 use-case, if perhaps 2.2.2.3 is increasing new virtual booth

2.3.3 the DISPLAY ORDER that is assigned with is not continuous

System reload is provided with the display mode page, has following error message: " you distribute continuous DISPLAY ORDER number must for selected display mode ".Turn back to the 2.1.1.4 use-case, if perhaps 2.2.2.3 is increasing new virtual booth.

Virtual booth title is set

1. virtual booth title is set

This use-case allows the user to upgrade the title of the virtual booth of selected specific products.

The user is being provided with display mode page click next button.

2. flow of event

2.1 basic procedure

2.1.1 virtual booth title is set

System loads is provided with the virtual booth title page.The page shows the current title of distributing to the virtual booth of selected specific products.System also can show the information of current selected virtual booth at this page.Title and other information of selected virtual booth are gathered by system from database.If be ready, the user can change the title of virtual booth.The user will click next button and preserve their change.System will check whether title is transfused to.[seeing that if exception 2.3.1 does not import title].If imported title, system is saved in database with change.Virtual booth skin use-case is set to be activated.

2.2 change flow process

2.2.1 back is pressed

System loads is provided with the display mode page.The change of this page is abandoned.The display mode use-case is set to be activated.Because virtual booth is being created and can be being edited, so basic procedure is activated.

2.3 exception

2.3.1 do not import title

System reload is provided with the virtual booth title page, has following error message: " you are necessary for selected virtual booth input title ".

Virtual booth skin is set

1. virtual booth skin is set

This use-case allows the user to upgrade the skin of the virtual booth of selected specific products.

The user is being provided with virtual booth title page click next button.

2. flow of event

2.1 basic procedure

2.1.1 virtual booth skin is set

System loads is provided with the virtual booth skin page.By the option of customization, and selected virtual booth seems example how with current option.System also can show the information of current selected virtual booth at this page.If the user is revising existing virtual booth, the skin value of product mark and virtual booth will be gathered by system from database.If perhaps the user is creating new virtual booth, system will be made as those values blank.The skin tabulation of possible virtual booth is also gathered from database.System also uses suitable image and shows available skin tabulation at secondary series.If be ready, the user can change the customization option of virtual booth.The user clicks next button and preserves their change.Whether the virtual booth skin of systems inspection is selected.[seeing that if exception 2.3.1 does not select skin].System will check that whether new product mark image file selected.If there is new product mark image file selected, so system will selected product mark image file upload to suitable Customer ID clients' accounts ID the catalogue of brand entity ID.If check that more than head passes through, system is saved in database with change.Virtual booth option use-case is set to be activated.

2.2 change flow process

2.2.1 back is pressed

System loads is provided with the virtual booth title page.The change of this page is abandoned.Virtual booth title use-case is set to be activated.

2.2.2 the product mark navigation button is clicked

System shows the distinctive browsing file dialog box of current operation system.The image file that the user browses in their file system and selects to upload.User's hit OK button.The system closing dialog box and in the product mark text box log file path.

2.2.3 preview button is clicked

System will check whether virtual booth skin is selected.[seeing that if exception 2.3.1 does not have the skin selected].System will check that whether new product mark image file selected.If there is new product mark image file selected, so system with selected product mark image file upload to suitable Customer ID clients' accounts ID the catalogue of brand entity ID.If above inspection is all passed through, load the virtual booth that has by user-selected new customization option in the browser window that system customizes so under advertisement-pattern.

2.3 exception

2.3.1 do not select skin

System reload is provided with the virtual booth skin page, has following error message: " you are necessary for virtual booth and select skin ".

Virtual booth option is set

1. virtual booth option is set

This use-case allows user to select some option that will can use the virtual booth of selected specific products.

The user is being provided with virtual booth skin page click next button.

2. flow of event

2.1 basic procedure

2.1.1 virtual booth option is set

System loads is provided with the virtual booth option page.The page shows the option list of virtual booth.System also can show the information of current selected virtual booth at this page.If these options before were set up, these data are gathered by system from database.If be not set up in advance, all options are by the default "Yes" that is made as.If be ready, the user can change option.The user clicks next button and preserves their change.Whether the systems inspection Total Options are set.[seeing that if exception 2.3.1 is not provided with any option].If be provided with Total Options, system is saved in database with change so.Whether systems inspection has any product relevant with this virtual booth.If have, the product page is set so is loaded, and the product use-case is set is activated.Otherwise the product search page is loaded, and the product search use-case is activated.

2.2 change flow process

2.2.1 back is pressed

System loads is provided with the virtual booth skin page.The change of this page is abandoned.Virtual booth skin use-case is set to be activated.

2.3 exception

2.3.1 Total Options are not set up

System reload is provided with the virtual booth option page, has following error message: " you are necessary for selected virtual booth Total Options are set ".

Product is set

1. product is set

This use-case allows the user to check the current product of distributing to the virtual booth of selected specific products.

The user hits next button in that virtual booth option page millet cake is set.

2. flow of event

2.1 basic procedure

2.1.1 product is set

System loads is provided with the product page.The page shows the current product of distributing to the virtual booth of selected specific products with listings format.System also can show the information of current selected virtual booth at this page.The information of selected this virtual booth is gathered by system from the databank of product of distributing to this virtual booth.The corresponding filling form of system.The user clicks next button and proceeds to down one page.If have only a product selected, system is saved in database with change so.System will check for this which display mode of virtual booth selected.If brand message network display mode is selected, system loads is selected the BIN page and starts to select the BIN use-case so.Otherwise whether systems inspection buys link now is (enabled) that enables for this virtual booth, if the present purchase link page is set so enables.Otherwise system loads is confirmed the page.Confirm that page use-case is activated.

2.2 change flow process

2.2.1 there is not product found

System in table, show have following information the product page is set: " not finding record ".

2.2.2 back is pressed

System loads is provided with the virtual booth option page.The change of this page is abandoned.Virtual booth option use-case is set to be activated.

2.2.3 changing the product button is pressed

The system loads product search page.The product search use-case is activated.

2.3 exception

Product search

1. product search

This use-case allows user search, and they wish to distribute to the product of the virtual booth of selected specific products.

If the user is editing existing virtual booth, the user hits and increases the product button in that the product page millet cake is set, if perhaps the user is creating new virtual booth, the user clicks next button in that the virtual booth skin page is being set.

2. flow of event

2.1 basic procedure

2.1.1 product search

The system loads product search page.This page shows the product search list.System also can show the information of current selected virtual booth at this page.System imports to the catalogue of enabled production in the suitable drop-down list from database.The user can select any search criterion that they wish.The user will click search button and start product search.System will check whether there is not the inputted search standard, and " all activated product " selected by drop-down list in search.[seeing that exception 2.3.1 is if not this situation].Whether system will check has the search criterion input, " all activated product " do not selected by drop-down list in search.[seeing that exception 2.3.1 is if not this situation] if above inspection is all passed through, in order to carry out search at following one page, system is saved in search criterion in the speech channel so.System loads is selected the product page.Select the product use-case to be activated.

2.2 change flow process

2.2.1 back is pressed

Page or leaf before the system loads.If any product/service relevant with this virtual booth arranged, system will show the product page will be set.Otherwise system's demonstration is provided with the virtual booth option page.The change of this page is abandoned.Product is set or virtual booth option use-case is set and be activated.

2.3 exception

2.3.1 do not have search criterion to be transfused to and " all activated product " do not have selected

The system reload product search page has following error message: " if you do not want to fetch all activated product, you must inputted search standard ".

Select product

1. selection product

This use-case permission system carries out the search of appointment in the use-case in front and is user's display of search results, selects them to wish to distribute to the product of the virtual booth of selected specific products.

The user clicks search button in the product search page.

2. flow of event

2.1 basic procedure

2.1.1 selection product

The search criterion that is stored in the speech channel is fetched by system.System carries out product search based on search criterion.If " all activated product " is selected in drop-down list in preceding page or leaf, all products relevant with selected clients' accounts are all gathered from database so.If " univeraal product code " is selected in drop-down list in preceding page or leaf, system will make accurate coupling and return results according to univeraal product code so.If any other is selected in drop-down list in preceding page or leaf, system carries out wildcard search for the best coupling of the search criterion of input so.The matched products tabulation is gathered from database.System loads is selected the product page.This page shows matching product in table.If there is not matched products found in search, system shows below information in table: " not finding record ".If there are 5 products of surpassing to be displayed in the table, navigation bar is shown (seeing the navigation bar use-case) so.[seeing that if change flow process 2.2.1 does not find product].System also can show the information of current selected virtual booth at this page.The user can select any product to be increased in the selected virtual booth by selecting its check box.The user will click the increase button and preserve selected product.System will check whether a product is selected.[it is selected to see that if exception 2.3.1 surpasses a product].If do not wish the product of distributing to this virtual booth is made any modification, the user must click back.If a product is selected, system will check that the product whether any other is arranged is assigned to selected virtual booth in database so.If have another product to be assigned to selected virtual booth, so this product of system-kill.After this new product of selecting is assigned to the virtual booth in database.System loads is provided with the product page.The product use-case is set to be activated.

2.2 change flow process

2.2.1 do not find product

System shows the selection product page that has following information in table: " not finding record ".

2.2.2 back is pressed

The system loads product search page.The change of this page is abandoned.The product search use-case is activated.

2.3 exception

2.3.1 have the product of surpassing selected for this virtual booth

System reload is selected the product page, has following error message: " you must only select a product dispensation to give this virtual booth ".

Select BIN

1. select BIN

This use-case permits a user to the product selection BIN. that they distribute to the virtual booth of selected specific products

The user is selecting the product page millet cake to hit next button.

2. flow of event

2.1 basic procedure

2.1.1 select BIN

System loads is selected the BIN page.This page shows selected product in table.The BIN drop-down list of this product is filled in available BINs gathers in system from database tabulation.System also can show the information of current selected virtual booth at this page.The user can add in the selected virtual booth by select arbitrary BIN of this product from drop-down list.The user will click next button and preserve selected product.System is saved in database with selected BIN.Whether systems inspection buys chain feature is immediately enabled for this virtual booth.If the link page is bought in the system loads setting immediately so.The use-case of purchase link immediately is set to be activated.In addition, system loads is confirmed the page.

2.2 change flow process

2.2.1 preview button is pressed

System determines which brand message network is selected in drop-down list.System starts brand message network preview page in new customization browse window.Brand message network preview use-case is activated.

2.2.2 back is pressed

System shows the preview page that no matter whether has had the relevant product/service of any virtual booth to determine.If product/service is arranged, system loads is provided with the product page.Otherwise, the system loads product search page.The change of this page is abandoned.Product is set or the product search use-case is activated.

2.3 exception

Be provided with and buy link immediately

1. be provided with and buy link immediately

This use-case permits a user to the product setting relevant with the virtual booth of specific products and buys immediately and link.

The user is selecting the BIN page to click next button.

2. flow of event

2.1 basic procedure

2.1.1 product is set

The link page is bought in the system loads setting immediately.The page shows the current product of distributing to the virtual booth of selected specific products with listings format.System also can show the information of current selected virtual booth at this page.The information of selected virtual booth is gathered by system from the databank of product of distributing to this virtual booth.Form is correspondingly filled by system.If be ready, the user can upgrade and buy link immediately.The user will click next button and preserve their change.System is saved in database with any change.System loads is confirmed the page.Confirm that page use-case is activated.

2.2 change flow process

2.2.1 do not find product

System in table, show have following information the product page is set: " not finding record ".

2.2.2 back is pressed

System loads is selected the BIN page.The change of this page is abandoned.Select the BIN use-case to be activated.

2.3 exception

Confirm the page

1. the affirmation page

This use-case is that the virtual booth of specific products that is modified or be created shows the affirmation page.

The user hits next button in that the product page millet cake is set.

2. flow of event

2.1 basic procedure

2.1.1 the affirmation page

System loads is confirmed the page.This page videotex and instruction describe in detail for the virtual booth of the specific products that is modified or be created, and what and available path the user did.

2.2 change flow process

2.2.1 user clicks on links is revised the virtual booth of another specific products

System shows the virtual kiosk page face of selecting.Select virtual booth use-case to be activated.

2.2.2 user clicks on links disposes the virtual booth of specific products

System loads selects to start the environment page.Selecting to start the environment use-case is activated.

2.2.3 user clicks on links is come the virtual booth of preview specific products

System starts the virtual booth of specific products in its browser window that oneself customizes.The virtual booth use-case of specific products is activated.

2.3 exception

Select to start environment

1. select to start environment

This use-case allows the user to select the startup environment that is used by the virtual booth that is disposing.

The user clicks the virtual booth of configuration P-S (specific products) from top menu.

2. flow of event

2.1 basic procedure

The user clicks the virtual booth of configuration P-S from top menu.System shows the virtual kiosk page face of specifying.System gathers from database and starts environment list.The user selects them to wish to be used for the startup environment of selected virtual booth.The user clicks next button.Whether systems inspection starts environment selected.[if seeing selection startup environment of expansion 3.1].System preserves and starts environmental information.System shows the virtual kiosk page face of selecting.

2.2 change flow process

3. make an exception

3.1 do not select to start environment

System shows error message at this page: " you must select to start environment ".

Select the default of virtual booth-HTML codingBrandkey System banner

1. select virtual booth

This use-case allows the user to select them to wish the virtual booth that disposes.

The user clicks next button in definite virtual kiosk page face.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth

The user clicks next button in definite virtual kiosk page face.System shows the virtual kiosk page face of selecting.System derives the tabulation of available virtual booth from database.System will check that also whether to have a service of goods at least relevant with each virtual booth.If there is not service of goods relevant with virtual booth, it will can not be presented in the tabulation so.The table of available virtual booth comprises following each row:

The virtual booth title of-virtual booth ID-specific products

-configuration (check box)

The user selects them to wish the virtual booth that disposes.The user clicks next button.Systems inspection has at least a virtual booth selected.If [virtual booth does not have selected, sees expansion 3.1] system preserves the tabulation of the virtual booth that will dispose.System shows selects the virtual kiosk language speech page.Select virtual kiosk language speech use-case to be activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2 1 user clicks back

System takes the user to and determines the virtual kiosk page face.

2.3 exception

2.3.1 there is not virtual booth selected

System shows error message on the page: " the virtual booth that must select at least one to dispose.”

Select the default Brandkey system banner of virtual kiosk language speech-HTML coding

1. select the virtual kiosk language speech

This use-case allows the user to select to be configured in the language that can be used in the selected virtual booth.

The user clicks next button in selecting the virtual kiosk page face.

2. flow of event

2.1 basic procedure

2.1.1 select the virtual kiosk language speech

The user clicks next button in selecting the virtual kiosk page face.System shows selects the virtual kiosk language speech page.System derives the tabulation of available virtual booth language from database.The table of available virtual booth language comprises following each row:

-virtual kiosk language speech, attached check box is used to select this language.To have only English at present be optionally to the user and give tacit consent to selected.It is available language that the user will select them to wish.The user clicks next button.Systems inspection has at least a kind of virtual kiosk language speech selected.If [the virtual kiosk language speech does not have selected, sees expansion 3.1] system preserves the tabulation that will become available virtual kiosk language speech.System shows the permission agreement page.The permission agreement use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to the virtual kiosk page face of selecting.

2.3 exception

2.3.1 there is not the virtual kiosk language speech selected

System shows error message on the page: " must select at least aly will become available virtual kiosk language speech.”

The default Brandkey system banner of permission agreement-HTML coding

1. permission agreement

This use-case allows the user to agree the permission agreement of configuration virtual booth, thereby disposes selected virtual booth.

The user clicks next button in selecting the virtual kiosk language speech page.

2. flow of event

2.1 basic stream

2.1.1 permission agreement

The user clicks next button in selecting the virtual kiosk language speech page.System shows the permission agreement page.The user clicks my approve button and accepts permission agreement.Can be used for activating and installing by the record that makes them, system disposes selected virtual booth from virtual booth installation group.The file of corresponding virtual booth label also covers under the suitable catalogue of the webserver.System shows the affirmation configuration page.If [user clicks and disagrees with button, sees to change stream 2.2.1] the user-selected virtual booth of notifications now has been configured and the user must activate virtual booth, so that download them in the installation group.

2.2 change stream

2.2.1 clicking, the user disagrees with button

The band user of system turns back to and selects the virtual kiosk language speech page.

2.3 exception

Select the desktop icons of virtual booth-HTML coding

1. select virtual booth

This use-case allows the user to select them to wish the virtual booth that disposes.

The user clicks next button in definite virtual kiosk page face.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth

Selected the desktop icons radio button of HTML coding in determining the virtual kiosk page face after, the user clicks next button at this page or leaf.System shows the virtual kiosk page face of selecting.System derives the tabulation of available virtual booth from database.System checks that also whether to have a service of goods at least relevant with each virtual booth.If there is not service of goods relevant with virtual booth, it will can not be presented in the tabulation so.The table of available virtual booth comprises following each row:

-virtual booth ID

-virtual booth title

-preview button

-select (check box)

The user selects them to wish to start the virtual booth that disposes in the environment at the desktop icons of HTML coding.The user clicks next button.Systems inspection has at least a virtual booth selected.If [only virtual booth does not have selectedly, sees exception 3.1] system preserves the virtual booth that will be configured.System shows selects the virtual kiosk language speech page.Select virtual kiosk language speech use-case to be activated.[if the user clicks back, sees to change stream 2.2.1] [, seeing to change stream 2.2.2] if the user clicks preview button to arbitrary virtual booth

2.2 change stream

2.2.1 the user clicks back

System takes the user to and determines the virtual kiosk page face.

2.2.2 the user clicks preview button to arbitrary virtual booth

System determines which virtual booth is selected.System starts this virtual booth so that user's preview in the browser of customization.Virtual booth performance is as starting equally on the website arbitrarily.Because this virtual booth also is not mounted, all do not have advertisement or sales promotion to be played.

2.3 exception

2.3.1 only a virtual booth does not have selected

System is showing error message on the page: " must only select the desktop icons at the HTML coding to start the virtual booth that disposes in the environment.”

Select the desktop icons of virtual kiosk language speech-HTML coding

1. select the virtual kiosk language speech

This use-case allows the user to select to be configured in the language that can be used in the selected virtual booth.

The user clicks next button in selecting the virtual kiosk page face.

2. flow of event

2.1 basic stream

2.1.1 select the virtual kiosk language speech

The user clicks next button in selecting the virtual kiosk page face.System shows selects the virtual kiosk language speech page.System derives the tabulation of available virtual kiosk language speech from database.The table of available virtual booth language comprises following each row:

-virtual kiosk language speech, attached check box is used to select this language.Having only English at present is optional to the user.It is available language that the user will select them to wish.The user clicks next button.Systems inspection has at least a kind of virtual kiosk language speech selected.If [the virtual kiosk language speech does not have selected, sees expansion 3.1] system preserves the tabulation that will become available virtual kiosk language speech.System shows the uploading pictures page.The uploading pictures use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to the virtual kiosk page face of selecting.

2.3 exception

2.3.1 there is not the virtual kiosk language speech selected

System shows error message on the page: " must select at least a will become available virtual kiosk language speech ".

The desktop icons of uploading pictures-HTML coding

1. uploading pictures

But this use-case allows the user to upload them wishes to be used to start the picture of multi-mode virtual booth and and select them to wish to be provided with to start the click on area of virtual booth.

The user clicks next button in selecting the virtual kiosk language speech page.

2. flow of event

2.1 basic stream

2.1.1 uploading pictures

The user clicks next button in selecting the virtual kiosk language speech page.System shows the uploading pictures page.The user clicks navigation button, browses on their computer as the picture that starts environment.In case picture is selected, the user clicks next button.System's picture also is saved in database with the figure title.If the selection operation system page is activated and selection operation system use-case is activated [do not have picture selected, see exception 3.1].[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to and selects the virtual kiosk language speech page.

2.3 exception

2.3.1 there is not file selected

System shows error message on the page: " must select one to be used for the picture that the multi-mode virtual booth starts.”

The desktop icons of selection operation system-HTML coding

1. selection operation system

This use-case allows the user to select them to wish to create for it the operating system of desktop icons.

The user clicks next button at the uploading pictures page.

2. flow of event

2.1 basic stream

2.1.1 selection operation system

The user clicks next button at the uploading pictures page.System shows the selection operation system page.System will be loaded into from the tabulation of the applicable operating system of database in the table, and this table comprises:

-OS name

The radio button of-selection operation system (first operating system is by default selection)

The user selects them to wish to create for it the operating system of desktop icons.Database is selected to be saved in operating system by system.The permission agreement use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to and selects the virtual kiosk language speech page.

2.3 exception

The desktop icons of permission agreement-HTML coding

1. permission agreement

This use-case allows the user to agree the permission agreement of configuration virtual booth, thereby disposes selected virtual booth.

The user hits next button at selection operation system page millet cake.

2. flow of event

2.1 basic stream

2.1.1 permission agreement

The user is selecting the virtual kiosk language speech page to click next button.System shows the permission agreement page.The user clicks my approve button and accepts permission agreement.Can be used for activating and installing by the record that makes them, system disposes selected virtual booth from virtual booth installation group.The file of corresponding virtual booth label also covers under the suitable catalogue of the webserver.System shows the affirmation configuration page.If [user clicks and disagrees with button, sees to change stream 2.2.1] the user-selected virtual booth of notifications now has been configured and the user must activate virtual booth, so that download them in the installation group.

2.2 change stream

2.2.1 clicking, the user disagrees with button

The band user of system turns back to and determines the virtual kiosk page face.

2.3 exception

Select the file of virtual booth-HTML coding

1. select virtual booth

This use-case allows the user to select them to wish the virtual booth that disposes.

The user clicks next button in definite virtual kiosk page face.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth

The user clicks next button in definite virtual kiosk page face.System shows the virtual kiosk page face of selecting.System derives the tabulation of available virtual booth from database.System also checks whether have at least each virtual booth of a service of goods to be correlated with.If there is not service of goods relevant with virtual booth, it will can not be presented in the tabulation so.The table of available virtual booth comprises following each row:

-virtual booth ID

The virtual booth title of-specific products

-configuration (radio box)

The user selects them to wish the virtual booth that disposes.The user clicks next button.Systems inspection has a virtual booth selected.

If [virtual booth does not have selected, sees expansion 3.1] system preserves the virtual booth that will be configured.System shows selects the virtual kiosk language speech page.Select virtual kiosk language speech use-case to be activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to and determines the virtual kiosk page face.

2.3 exception

2.3.1 there is not virtual booth selected

System shows error message on the page: " must select a virtual booth that will dispose.”

Select the file of virtual kiosk language speech-HTML coding

1. select the virtual kiosk language speech

This use-case allows the user to select to be configured in the language that can be used in the selected virtual booth.

The user clicks next button in selecting the virtual kiosk page face.

2. flow of event

2.1 basic stream

2.1.1 select the virtual kiosk language speech

The user clicks next button in selecting the virtual kiosk page face.System shows selects the virtual kiosk language speech page.System derives the tabulation of available virtual kiosk language speech from database.The table of available virtual booth language comprises following each row:

-virtual kiosk language speech, attached check box is used to select this language.Having only English at present is optional to the user.It is available language that the user will select them to wish.The user clicks next button.Systems inspection has at least a kind of virtual kiosk language speech selected.If [the virtual kiosk language speech does not have selected, sees expansion 3.1] system preserves the tabulation that will become available virtual kiosk language speech.System shows the upload file page.The upload file use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to the virtual kiosk page face of selecting.

2.3 exception

2.3.1 there is not the virtual kiosk language speech selected

System shows error message on the page: " must select at least a will become available virtual kiosk language speech ".

The file of upload file-HTML coding

1. upload file

This use-case allows the user to upload the file that they wish to be used to start its multi-mode virtual booth.

The user clicks next button in selecting the virtual kiosk language speech page.

2. flow of event

2.1 basic stream

2.1.1 the affirmation page

The user clicks next button in selecting the virtual kiosk language speech page.System shows the upload file page.The user clicks navigation button, browses on its computer as the file that starts environment.In case file is selected, the user clicks next button.System will upload this document and information will be saved in database.[if do not have file selected, see expansion 3.1].The permission agreement use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

Click back 2.2 change stream 2.2.1 user

System takes the user to and selects the virtual kiosk language speech page.

2.3 exception

2.3.1 there is not file selected

System shows error message on the page: " must select to be used for the file that the multi-mode virtual booth starts ".

The file of permission agreement-HTML coding

1. permission agreement

This use-case allows the user to agree the permission agreement of configuration virtual booth, thereby disposes selected virtual booth.

The user clicks next button in selecting the virtual kiosk language speech page.

2. flow of event

2.1 basic procedure

The user clicks next button in selecting the virtual kiosk language speech page.System shows the permission agreement page.The user clicks my approve button and accepts permission agreement.Can be used for activating and installing by the record that makes them, system disposes selected virtual booth from virtual booth installation group.The file of corresponding virtual booth label also covers under the suitable catalogue of the webserver.System shows the affirmation configuration page.If [user clicks and disagrees with button, sees to change stream 2.2.1] the user-selected virtual booth of notifications now has been configured and the user must activate virtual booth, so that download them in the installation group.

2.2 change stream

2.2.1 clicking, the user disagrees with button

The band user of system turns back to and determines the virtual kiosk page face.

3 expansions

Select the picture of virtual booth-HTML coding

1. select virtual booth

This use-case allows the user to select them to wish the virtual booth that disposes.

The user clicks next button in definite virtual kiosk page face.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth

Selected the desktop icons radio button of HTML coding in determining the virtual kiosk page face after, the user clicks next button at this page or leaf.System shows the virtual kiosk page face of selecting.System derives the tabulation of available virtual booth from database.System checks that also whether to have a service of goods at least relevant with each virtual booth.If there is not service of goods relevant with virtual booth, it will can not be presented in the tabulation so.The table of available virtual booth comprises following each row:

-virtual booth ID

-virtual booth title

-preview button

-select (check box)

The user selects them to wish to start the virtual booth that disposes in the environment at the desktop icons of HTML coding.The user clicks next button.A systems inspection only virtual booth is selected.If [only virtual booth does not have selectedly, sees expansion 3.1] system preserves the virtual booth that will be configured.System shows selects the virtual kiosk language speech page.Select virtual kiosk language speech use-case to be activated.[if the user clicks back, sees to change stream 2.2.1] [, seeing to change stream 2.2.2] if the user clicks preview button to arbitrary virtual booth

2.2 change stream

2.2.1 the user clicks back

System takes the user to and determines the virtual kiosk page face.

2.2.2 the user clicks preview button to arbitrary virtual booth

System determines which virtual booth is selected.System starts this virtual booth so that user's preview in the browser of customization.Virtual booth performance is the same as starting on any website.Because this virtual booth is not also installed, all do not have advertisement or sales promotion to be played.

2.3 exception

2.3.1 only a virtual booth does not have selected

System is showing error message on the page: " must only select the desktop icons at the HTML coding to start the virtual booth that disposes in the environment.”

Select the picture of virtual kiosk language speech-HTML coding

1. select the virtual kiosk language speech

This use-case allows the user to select to be configured in the language that can be used in the selected virtual booth.

The user clicks next button in selecting the virtual kiosk page face.

2. flow of event

2.1 basic stream

2.1.1 select the virtual kiosk language speech

The user clicks next button in selecting the virtual kiosk page face.System shows selects the virtual kiosk language speech page.System derives the tabulation of available virtual kiosk language speech from database.The table of available virtual booth language comprises following each row:

-virtual kiosk language speech, attached check box is used to select this language.Having only English at present is optional to the user.It is available language that the user will select them to wish.The user clicks next button.Systems inspection has at least a kind of virtual kiosk language speech selected.The tabulation that [if the virtual kiosk language speech does not have selected, sees expansion 3.1] system preserves available virtual kiosk language speech.System shows the uploading pictures page.The uploading pictures use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to the virtual kiosk page face of selecting.

2.3 exception

2.3.1 there is not the virtual kiosk language speech selected

System shows error message on the page: " must select at least aly will become available virtual kiosk language speech.”

The picture of uploading pictures-HTML coding

1. uploading pictures

But this use-case allows the user to upload them wishes to be used to start the picture of its multi-mode virtual booth and to select them to wish to be provided with the click on area that starts virtual booth.

The user clicks next button in selecting the virtual kiosk language speech page.

2. flow of event

2.1 basic stream

2.1.1 uploading pictures

The user clicks next button in selecting the virtual kiosk language speech page.System shows the uploading pictures page.The user clicks navigation button, browses on its computer as the picture that starts environment.In case picture is selected, the user clicks next button.System's uploading pictures also is saved in database with the figure title.[if do not have picture selected, see exception 3.1].The setting area page is activated and the setting area use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System takes the user to and selects the virtual kiosk language speech page.

2.3 exception

2.3.1 there is not file selected

System shows error message on the page: " must select one to be used for the picture that the multi-mode virtual booth starts.”

The picture of permission agreement-HTML coding

1. permission agreement

This use-case allows the user to agree the permission agreement of configuration virtual booth, thereby disposes selected virtual booth.

The user hits next button at selection operation system page mid point.

2. flow of event

2.1 basic stream

2.1.1 permission agreement

The user clicks next button in selecting the virtual kiosk language speech page.System shows the permission agreement page.The user clicks my approve button and accepts permission agreement.Can be used for activating and installing by the record that makes them, system disposes selected virtual booth from virtual booth installation group.The file of corresponding virtual booth label also covers under the suitable catalogue of the webserver.System shows the affirmation configuration page.If [user clicks and disagrees with button, sees to change stream 2.2.1] the user-selected virtual booth of notifications now has been configured and the user must activate virtual booth, so that download them in the installation group.

2.2 change stream

2.2.1 clicking, the user disagrees with button

The band user of system turns back to and determines the virtual kiosk page face.

2.3 exception

Activate virtual booth

1. activate virtual booth

This use-case allows user to activate or does not activate the virtual booth that disposed and the virtual booth of desktop icons to be created such as demonstrations is tabulated.

The user clicks and activates the virtual booth top menu of specific products item.

2. flow of event

2.1 basic stream

2.1.1 activate virtual booth

The user clicks and activates the virtual booth top menu of specific products item.System shows the virtual kiosk page face that activates.System from database, derive the tabulation of configuration virtual booth and in table earlier by activating, not activating classification, classification by name again.System checks that also whether to have a service of goods at least relevant with each virtual booth.If there is not service of goods relevant with virtual booth, it will can not be presented in the tabulation so.Whether selected the user can click the check box of the virtual booth of any activation, rely on it to activate or do not activate this virtual booth.The user will make and changing and the click renewing button.System is saved in virtual booth active information in the database.System will be written into the page that has change again, and these changes are saved to database and are visible in the page.

2.2 change stream

2.3 exception

Virtual booth installation group (seeing that Fig. 9 H is to Fig. 9 K)

Be used to install the control panel of the virtual booth of specific products

Select virtual booth

1. select virtual booth

This use-case allows the user to select them to wish the virtual booth label of downloading and installing.

The user clicks the virtual booth top menu of specific products item is installed.

2. incident flow process

2.1 basic procedure

2.1.1 select virtual booth

The user clicks the virtual booth top menu of specific products item is installed.System shows the specific products virtual kiosk page face of selecting.System derives available virtual booth and generates form with them from database.If [user is the consumer, sees to change stream 2.2.1] user selects them to wish to be installed in virtual booth on this page by the installation check box of choosing them.The user clicks next button and preserves requested tabulation.System has at least a virtual booth to be selected by the user inspection.If [at least one virtual booth does not have selected, sees exception 2.3.1] system will preserve the virtual booth tabulation that will be downloaded.System will check whether buy link now is allowed to be selected virtual booth definition arbitrarily.If system will check whether the user of current login is retailer or entrepreneur.If one of them, system will show the option page will be set.If not, system will show the permission agreement page.

2.2 change stream

2.2.1 the user is the consumer

System will be shown the letter and number selector bar for all allow the virtual booth of its specific products by the businessman that the consumer downloads on virtual booth table.The user can select any letter or number of clicking, and comes to check the virtual booth of specific products there from the businessman that its name begins with this letter or number.The user also can click search button and enter into businessman's searched page.System will show businessman's searched page.The user can search for businessman at the search criterion of this page input according to them.The user searches in the tabulation of available businessman by the title of businessman.The user clicks search button with the search of beginning businessman.System will check that a certain search criterion is transfused to.If there is not search criterion to be transfused to, system will show that error message notification user search standard is needs.System will be at businessman's result of page searching display of search results.The user will select a businessman, and the virtual booth tabulation of the specific products of this businessman is that the user wishes to check before download.The band user of system turns back to the selection virtual kiosk page face of the virtual booth that shows selected businessman.

2.3 exception

2.3.1 the user does not select any virtual booth to download

System shows error message on screen: " must select at least one virtual booth to download.”

Permission agreement

1. permission agreement

The permission agreement that this use-case requires the user to agree to install virtual booth.

The user clicks next button in selecting the virtual kiosk language speech page.

2. flow of event

2.1 basic stream

The user clicks next button in selecting the virtual kiosk language speech page.System shows the permission agreement page.The user clicks my approve button and accepts this permission agreement.System shows the installation site information page.Installation site information use-case is activated.[if the user clicks and disagrees with button, sees to change stream 2.2.1]

2.2 change stream

2.2.1 clicking, the user disagrees with button

The band user of system turns back to the virtual kiosk page face of selecting.

Installation site information

1. installation site information

The virtual booth that this use-case permits a user to download will be mounted the part input information.

The user clicks approve button in the permission agreement page.

2. flow of event

2.1 basic stream

2.1.1 installation site information

The user clicks approve button in the permission agreement page.System shows the installation site information page.The user will be mounted the information of part filling in virtual booth label on the Internet.The user clicks next button information is saved in database.Their system will check that all essential territories are all filled in.Essential territory is:

-user name

-installation territory

-city

-state

-postcode

-country

-installation reason

[all filled in if not all essential territories, see expansion 3.1] system is saved in database with information.System will show the virtual booth labels page of download.Downloading virtual booth label use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

The band user of system turns back to the permission agreement page.

2.3 exception

2.3.1 not every essential territory is all filled in

System shows error message on the page: " must fill in all essential territories to preserve this positional information.”

Download virtual booth label

1. installation site information

This use-case allows their selected virtual booth label of user's download.

The user clicks next button in the information page of position.

2. flow of event

2.1 basic stream

The user clicks next button in the information page of position.System shows the virtual booth labels page of download.The user clicks suitable virtual booth label button, begins the downloading process of those set of tags.Which virtual booth set of tags of the current needs of system identification user is also downloaded for the user provides suitable file.System will be for installing virtual booth spanned file.The user downloads to desired label in their computing machine.

2.2 change stream

3. make an exception

The service of BRANDKEY ADVERTISE subsystem irrespective of size

Virtual booth ad campaign management group (seeing Figure 10 A)

The control panel (seeing that Figure 10 B is to Figure 10 H) that is used for the managing advertisement activity

Select catalogue

1. selection catalogue

This use-case allows authorized user to create and managing virtual booth advertisement inventory based on the clients' accounts of their login.

The user starts Brandkey Advertise control panel and clicks the administrative directory menu item.

2. flow of event

2.1. basic stream

2.1.1 selection catalogue

Catalog page is selected in system start-up.User's marquee is presented at the top of the page.The selection catalogue listing is shown.This table has three cells: effective catalogue (Active Directories), not invalid catalogue (Inactive Directories), all catalogues.Effectively catalogue is by default selection.In effective catalog unit lattice, all available effective catalogues are all from database, for selected clients' accounts during user's login is derived.These catalogues show in selecting catalogue listing.The effective final election of each catalogue is chosen by default.If there are 5 catalogues of surpassing to derive from database, system just shows suitable navigation item under table.If there is not catalogue from database, to derive, system shows below information in table so: " not writing down found " is [if the user clicks invalid catalog unit lattice, see and change stream 2.2.1] [if the user clicks all catalog unit lattice, see and change stream 2.2.2] according to the cell at its place, the user can select and not select the activation check box of any catalogue.Click any navigation item, cell or button and will be kept at any change that this page made.Before these changes were saved in database, whether system will check had any catalogue to be disabled.If there is catalogue to be disabled, system will check whether this catalogue is assigned to the activity that is moving so.If this catalogue has been distributed to the activity that is moving, system shows error message on the page so: " can not make distributed the catalogue of operation activity invalid ", and change is not saved in database.Otherwise any requested change is saved to database.If [user clicks Edit button, sees to change stream 2.2.3] [if the user clicks the increase category buttons, seeing to change stream 2.2.4] user will click conclusion button and finish editing process to this page.System loads is confirmed the page.Confirm that page use-case is activated.

2.2 change stream

2.2.1 the user clicks invalid catalog unit lattice

In invalid catalog unit lattice, all available invalid catalogues are all from database, for selected clients' accounts during user's login is derived.These catalogues show in selecting catalogue listing.Effective check box of each catalogue will not economized and selected.If there are 5 catalogues of surpassing to derive from database, system just shows suitable navigation item under table.If there is not catalogue to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all catalog unit lattice

In all catalog unit lattice, the catalogue that all are available, effective and invalid, all from database, for selected clients' accounts during user's login is derived.These catalogues show in selecting catalogue listing.Effective check box of each catalogue is with selected, if this catalogue is effective.If there are 5 catalogues of surpassing to derive from database, system just shows suitable navigation item under table.If there is not catalogue to derive from database, system shows below information in table so: " not writing down found "

2.2.3 the user clicks Edit button

System determines which catalogue clicked Edit button is about.System loads is provided with directory name and type page.Directory name type use-case is set to be activated to edit an existing catalogue.

2.2.4 the user clicks the increase category buttons

System loads is provided with directory name and type page.Directory name type use-case is set to be activated to increase a new catalogue.

2.3 exception

Directory name and type are set

1. directory name and type are set

This use-case allows authorized user to create new advertisement inventory or edits existing advertisement inventory.

The user is selecting to click Edit button or increase category buttons on the catalog page.

2. flow of event

2.1 basic stream

2.1.1 directory name and type are set for new catalogue

System start-up is provided with directory name and type page.User's marquee is presented at page top.Directory name is set and type list is shown.All territories in the table are blank or default setting.The directory name text box is blank.Directory Type radio button: general selected.Effectively check box is selected.The user imports them for new directory and wishes the essential information of preserving.The user clicks next button and preserves their change.The all essential territories (red asterisk mark) of systems inspection are filled in.Essential territory is :-directory name

If [any essential territory is not filled in, and sees exception 2.3.1] if all essential territories are filled in, system is saved in database with information so.The virtual booth original list of system loads.Virtual booth tabulation use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.1.2 directory name and type are set for existing catalogue

System start-up is provided with directory name and type page.User's marquee is presented at page top.Directory name is set and type list is shown.The information that derives for this catalogue has all been filled in all territories in the table from database.In this case, the Directory Type radio button is disabled (in case catalogue is generated, its type just can't change).The user will import them for existing catalogue and wish the essential information that changes.The user clicks next button and preserves their change.The all essential territories (red asterisk mark) of systems inspection are filled in.Essential territory is:

-directory name

If [have any essential territory not filled in, see exception 2.3.1] if all essential territories are filled in, system is saved in database with information so.Before these changes are saved in database, system will check whether this catalogue is disabled.If this catalogue is disabled, system will check whether this catalogue is assigned to the activity that is moving so.If this catalogue has been distributed the activity that is moving, system shows error message on the page so: " can not make and distribute the catalogue of the activity that is moving invalid.", and database does not change.Otherwise the change of any request is saved in database.The virtual booth original list of system loads.Virtual booth tabulation use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.The selection catalog page is loaded.Select the catalogue use-case to be activated.

2.3 exception

2.3.1 not all essential territory is all filled in

System reload is provided with directory name and type page, has following error message: " must fill in all essential territories (red asterisk mark).”

List virtual booth

1. list virtual booth

This use-case shows the tabulation of the virtual booth of distributing to selected catalogue.

The user clicks next button in directory name and type page are set.

2. flow of event

2.1 basic stream

2.1.1 list virtual booth

The virtual kiosk page face is listed in system start-up.User's marquee is presented at the top of the page.System derives all virtual booths of distributing to selected catalogue that will show in the virtual booth tabulation of the page.If there are 5 virtual booths of surpassing found, system can show suitable navigation item equally under table so.If do not distribute to the virtual booth of this catalogue, system shows below information in table so: " not writing down found ".If [user clicks back, see and change stream 2.2.1] [, the user selects virtual booth button if clicking, see and change stream 2.2.2] [if the user clicks one that installs in the link of territory, see and change stream 2.2.3] [if the user clicks preview button to any one virtual booth, see and change stream 2.2.4] when they were all finished, the user clicked conclusion button.System loads is selected catalog page.Select the catalogue use-case to be activated.

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.Directory name is set and type page is loaded.Directory name type use-case is set to be activated.

2.2.2 clicking, the user selects virtual booth button

System loads is selected virtual booth type page.Select virtual booth type use-case to be activated.

2.2.3 the user clicks one that installs in the link of territory

Which installation territory of system log (SYSLOG) is selected to preview.System start-up installation territory is carried in new customizing browser window wherein.

2.2.4 the user clicks preview button to any one virtual booth

Which virtual booth of system log (SYSLOG) is selected to preview.System starts virtual booth in new customizing browser window.Suitable virtual booth type use-case is activated.

2.3 exception

Select virtual booth type

1. select virtual booth type

This use-case allows user to be chosen in which virtual booth type is available in the catalogue.

The user clicks in listing the virtual kiosk page face and selects virtual booth button.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth type

Virtual booth type page is selected in system start-up.User's marquee is presented at the top of the page.System derives all available virtual booth types from database, the virtual booth whereabouts of installation of selected clients' accounts during user's login.If there is not available virtual booth type, system shows below information so: " do not have virtual booth to be mounted, so this does not have virtual booth type to select." whether systems inspection have any virtual booth type before selected.If have, these virtual booth types are selected in this page or leaf so, otherwise all virtual booth types are not selected.The user can select or not select any virtual booth type by its wish.The user clicks selector button and preserves any change.Whether systems inspection has any virtual booth type to be cancelled selected.If system checks the virtual booth whether any the type is arranged in the virtual booth tabulation of distributing to catalogue.If have, system removes these virtual booths from catalogue.Whether Directory Type is " general " in systems inspection.If the virtual booth of all of system validation selected type is saved in database.Then system loads is listed the virtual kiosk page face.Listing virtual booth use-case is activated.[if the user clicks back, sees to change stream 2.2.1] [, seeing to change stream 2.2.2] if Directory Type is " particular brand "

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.System loads is listed the virtual kiosk page face.Listing virtual booth use-case is activated.

2.2.2 Directory Type is a particular brand

System loads is listed the brand page.Listing the brand use-case is activated.

2.3 exception

List brand

1. list brand

This use-case is tabulated to selecteed brand, and the product of these brands or service are used to determine that those virtual booths are assigned to catalogue.

The user clicks next button in selecting virtual booth type page.

2. list brand

2.1 basic stream

2.1.1 the brand of listing

The brand page is listed in system start-up.User's marquee is presented at the top of the page.The list of brands that is assigned with that system will derive from database imports in the brand table of this page.All brands are all by default selection.If there is not brand from database, to derive, in table, show below information so: " not writing down found ".If have to surpass 5 brands and from database, derive, just system's show navigator item suitably under table.The user can cancellation select the brand that they expect from tabulation.The user clicks conclusion button and preserves any change that they make.It is selected whether systems inspection has brand to be cancelled.If system must check that whether having virtual booth just in time to belong to those does not have selecteed brand in virtual booth list directory so.If these virtual booths must remove from database.System's all virtual booths in must look-up table all link with at least one selecteed brand then.If there is any virtual booth not have corresponding brand, these virtual booths remove from table so.If system and then inspection confirm have any new brand to be added to tabulation, then there is new virtual booth to be added.System loads is listed the virtual kiosk page face.List virtual booth use-case and be activated [, seeing to change stream 2.2.1] [increase the brand button if the user clicks, see to change stream 2.2.2] if the user clicks back

2.2 change stream

2.2.1 the user clicks all changes of back and is cancelled.Select virtual booth type page to be loaded.Select virtual booth type use-case to be activated.

2.2.2 clicking, the user increases the brand button

The system loads search brand page.Search brand use-case is activated.

2.3 exception

The search brand

1. search brand

This use-case allows the user search brand, and the product of these brands or service are used to determine which virtual booth is assigned to catalogue.

The user clicks in listing the brand page increases the brand button.

2. search brand

2.1 basic stream

2.1.1 search brand

The system start-up search brand page.User's marquee is presented at the top of the page.All available types that system will derive from database import in the kind drop-down list.The user imports the search criterion that they wish.Search criterion does not require and starts search.The user clicks search button and starts search.System preserves search criterion (if having imported search criterion).System loads increases the brand page.Increasing the brand use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Listing the brand page is loaded.Listing the brand use-case is activated.

2.3 exception

Increase brand

1. increase brand

This use-case allows user to select the brand that increases, the product of these brands or service be used to determine which virtual booth is assigned to catalogue.

The user clicks search button in the search brand page.

2. increase brand

2.1 basic stream

2.1.1 increase brand

System start-up increases the brand page.User's marquee is presented at the top of the page.The search criterion of user's input is fetched by system's page or leaf in the past.System carries out the brand search according to the search criterion of fetching to the available brand in the database.System lists the coupling brand in this page table.System lists those and search criterion brand coupling and that also be not increased to catalogue.If it is found not mate brand, system shows below information in table so: " not writing down found ".To surpass 5 coupling brands found if having, just system shows suitable navigation item under table.The user can select them to wish to add to the brand of catalogue by choosing suitable check box.The user clicks increases button so that brand is increased to tabulation.System is increased to selected brand tabulation and change is saved in database.System loads is listed the brand page.Listing the brand use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.The search brand page is loaded.Search brand use-case is activated.

2.3 exception

Confirm the page

1. the affirmation page

This use-case is described as the user and is finished the affirmation page that is arrived behind their editing process to advertisement inventory.

The user clicks conclusion button in selecting catalog page.

2. flow of event

2.1 basic stream

2.1.1 the affirmation page

The affirmation page of system loads administrative directory.

2.2 change stream

2.3 exception

The selection activity

1. selection activity

This use-case is shown as selected clients' accounts and the effort scale created.Activity is moved by the user according to its current state or stops.The user also can select an activity to check its characteristic, perhaps selects an activity to edit.The user also can increase new activity to clients' accounts.

The user starts Brandkey Advertise control panel, clicks the management activity menu item then, clicks the management activity Submenu Items again.

2. flow of event

2.1 basic stream

2.1.1 selection activity

Loose-leaf is selected in system start-up.User's marquee is presented at the top of the page.The selection hotlist is shown.This table has three cells: effectively activity, invalid activity, all activities.Effectively active cell is by default selection.In effective active cell, all available effective activities are all from database, for selected clients' accounts during user's login is derived.These activities show in selecting hotlist.If there is the activity above 5 to derive from database, system just shows suitable navigation item under table.If there is not activity to derive from database, system shows below information in table so: " not writing down found ".Hotlist comprises with descending:

-activity name (link)

-herd number

-Start Date (mm/dd/yyyy form)

-stop the date (mm/dd/yyyy form)

-state (stop or moving)

-select by (operation one of button, stop button or expired text)

-editor (Edit button)

Move if activity is current, so for viridescent " RUN " text in this movable status bar.If activity is not reruned, so for red " stopping " text is arranged in this movable status bar.If the movable date that stops to surpass current date, so for " expired " text is arranged in this movable selectionbar.If activity does not have expired, but stop, START button is arranged in selectionbar so.If activity does not have expired and moving, " stopping " button is arranged in selectionbar so.Remain effectively as long as distribute to this movable catalogue, formula bar will have the Edit button so.If catalogue no longer is effectively, the Show Button not in the formula bar so.If the user is to a movable operation button of clicking, so system in database mark should activity for operation and refresh the page.If the user is to a movable stop button of clicking, so system's mark in database should activity be stop and refresh the page.The user clicks conclusion button.System loads is confirmed the page.Confirm that page use-case is activated.If [user clicks invalid active cell, see and change stream 2.2.1] [if the user clicks all active cell, see and change stream 2.2.2] [, the user fetches the characteristic of checking that this is movable if clicking the activity name chain, see and change stream 2.2.3] [if the user is to a movable Edit button of clicking, see and change stream 2.2.4] [, seeing to change stream 2.2.5] if the user clicks the increase active button

2.2 change stream

2.2.1 the user clicks invalid active cell

In invalid active cell, all available invalid activities are all from database, for selected clients' accounts during user's login is derived.These activities show in selecting hotlist.If there is the activity above 5 to derive from database, system just shows suitable navigation item under table.If there is not activity to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all active cell

In all active cell, the activity that all are available, effective and invalid, all from database, for selected clients' accounts during user's login is derived.These activities are middle the demonstration in selecting hotlist.If there is the activity above 5 to derive from database, system just shows suitable navigation item under table.If there is not activity to derive from database, system shows below information in table so: " not writing down found "

2.2.3 the user clicks the activity name link

It is selected which activity is system preserve.The activity characteristic page is checked in system start-up.Check that the activity characteristic use-case is activated.

2.2.4 the user is to a movable Edit button of clicking

It is selected which activity is system preserve.System start-up editing activity details page.For editing activity stream, editing activity details use-case is activated.

2.2.5 the user clicks the increase active button

System start-up editing activity details page.For increasing active flow, editing activity details use-case is activated.。

2.3 exception

The editing activity details

1. editing activity details

This use-case shows the basic details of selected activity.

The user clicks Edit button or increases active button in selecting loose-leaf.

2. flow of event

2.1 basic stream

2.1.1 editing activity details

The system start-up editing activity page.User's marquee is presented at the top of the page.Have for selected activity from being shown according to activity details table according to the proper data that derives the storehouse.The user can make any change to the details of activity.The user clicks next button and preserves change.(all territories all are required) [if all essential territories are not all filled in, seeing exception 2.3.1] filled in all essential territories of systems inspection.The date format of systems inspection user input is correct.If the time format of [any date format is incorrect, sees exception 2.3.2] systems inspection user input is correct.If it is bigger than current date that [form is incorrect any time, sees exception 2.3.3] systems inspection stops the date.[if stopped the date before current date, see exception 2.3.4].It is bigger than the Start Date that systems inspection stops the date.If [stopped the date before Start Date, see exception 2.3.5] if all inspections are all passed through, these changes are stored in database so.Select the virtual kiosk page face to be activated.Select virtual booth use-case to be activated.[if the user clicks back, sees to change stream 2.2.1]

2.1.2 increase activity details

The system start-up editing activity page.User's marquee is presented at the top of the page.The activity details table is shown, and wherein all territories all are blank except the time zone drop-down list that database generates.The user can make any change to the details of activity.The user clicks next button and preserves change.(all territories all are required) filled in all essential territories of systems inspection.[if all essential territories are not all filled in, and see exception 2.3.1].The date format of systems inspection user input is correct.If the time format of [any date format is incorrect, sees exception 2.3.2] systems inspection user input is correct.[if form is incorrect any time, sees exception 2.3.3].It is bigger than current date that systems inspection stops the date.[if stopped the date before current date, see exception 2.3.4].It is bigger than the Start Date that systems inspection stops the date.[if stopped the date before Start Date, see exception 2.3.5].If all inspections are all passed through, change is stored in database so.Select the advertisement inventory page to be activated.Select the advertisement inventory use-case to be activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Loose-leaf is selected in change and startup that system's cancellation is made at this page.Selection activity use-case is activated.

2.3 exception

2.3.1 all essential territories are not all filled in by the user

The page reloads in system, has following error message: " must fill in all essential territories so that continue at this page.All territories all are required.”

2.3.2 the date format of user's input is incorrect

The page reloads in system, has following error message: " date format of input is incorrect.Correct form is: " mm/dd/yyyy ".Please correct form and resubmit this page or leaf.”

2.3.3 the time format of user's input is incorrect

The page reloads in system, has following error message: " time format of input is incorrect.Correct form is: " 00:00 ".Please correct form and resubmit this page or leaf.”

2.3.4 what the user imported stopped the date before current date

This page or leaf of system loads has following error message: " date that stops of input must be after today.”

2.3.5 what the user imported stopped the date before Start Date

This page or leaf of system loads has following error message: " date that stops of input must be after Start Date.”

Select advertisement inventory

1. selection advertisement inventory

This use-case allows the user to select which advertisement inventory will be used to generate selected activity.

The user clicks next button in the editing activity page.

2. flow of event

2.1 basic stream

2.1.1 selection advertisement inventory

The advertisement inventory page is selected in system start-up.User's marquee is presented at the top of the page.The advertisement inventory table shows at this page or leaf.If 5 catalogues of surpassing are arranged, a navigation meeting shows under table.The advertisement inventory table comprises following each row:

-directory name (being linked to down one page)

-Directory Type

-booth number

-date created

The user can select any catalogue by clicking directory name.Select the virtual kiosk page face to be activated.Select virtual booth use-case to be activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Any change and the startup editing activity page that system's cancellation is made at this page.Editing activity details use-case is activated.

2.3 exception

Select virtual booth

1. select virtual booth

This use-case allows the user to select which virtual booth to add in the activity.

The user clicks in the catalogue in selecting the advertisement inventory page.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth

The virtual kiosk page face is selected in system start-up.User's marquee is presented at the top of the page.Virtual booth table shows at this page or leaf.If 5 virtual booths of surpassing are arranged, a navigation meeting shows under table.Virtual booth table comprises following each row:

-virtual booth title

-type

-DISPLAY ORDER

-installation territory (be linked to and start the territory face face of installing)

-preview (button)

-select (check box)

Any previous selecteed virtual booth will be selected in tabulation.The user also can select any new virtual booth to add in the selected virtual booth tabulation.They also can cancel selected any they no longer wish aprowl selecteed virtual booth.The user clicks selector button and preserves their change.Whether systems inspection has virtual booth selected by cancellation from tabulation.If have, whether systems inspection should activity have the associated order of intercutting.If have, whether systems inspection is cancelled selected virtual booth and intercuts in the order details at these.If these intercut the order details and delete from database.In case these are finished, change is saved in database.Loose-leaf is selected in system start-up.Selection activity use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

The advertisement inventory page is selected in any change and startup that system's cancellation is made at this page.Editing activity details use-case is activated.

2.3 exception

Check activity characteristic

1. check activity characteristic

This use-case explicit user is the characteristic of the collection of selected activity in the page formerly.

The user clicks the activity name link in selecting loose-leaf.

2. flow of event

2.1 basic stream

2.1.1 check activity characteristic

The activity characteristic page is checked in system start-up.User's marquee is presented at the top of the page.Activity characteristic table and the activity data of deriving from database are shown.[if the user clicks Edit button, sees to change stream 2.2.1] [, seeing to change stream 2.2.2] if the user clicks back

2.2 change stream

2.2.1 the user is to a movable Edit button of clicking

It is selected which activity is system preserve.System start-up editing activity details page.Editing activity details use-case starts for editing activity stream.

2.2.2 the user clicks back

Loose-leaf is selected in system start-up.Selection activity use-case is activated.

2.3 exception

Order is intercutted in selection

1. select to intercut order

This use-case has shown for what selected clients' accounts was created and has intercutted sequential list.Intercutting order can be by user's modification.The user also can select to intercut order and edit.The user also can increase the new order of intercutting and arrive clients' accounts.

The user starts Brandkey Advertise control panel, clicks management then and intercuts the sequential menus item.

2. flow of event

2.1 basic stream

2.1.1 select to intercut order

System start-up selects to intercut the order page.User's marquee is presented at the top of the page.Selection is intercutted sequence list and is shown.This table has three cells: effectively intercut the order, invalid intercut the order, all intercut the order.Effectively intercut the sequential cell lattice by default selection.In effectively intercutting the sequential cell lattice, what all were available effectively intercuts order all from database, for selected clients' accounts during user's login is derived.These intercut to intercut in the sequence list in selection in proper order and show.If have to surpass 5 and intercut order and derive from database, system is the suitable navigation item of demonstration under table just.Do not derive from database if intercut order, system shows below information in table so: " not writing down found ".Intercut sequence list and comprise following each row:

-intercut serial number

-activity

-place

The number of-advertisement insertion

The number of-virtual booth

-editor (Edit button)

-effectively (check box)

The user clicks conclusion button.Any change in the table all is saved to database.System loads is confirmed the page.Confirm that page use-case is activated.If [user clicks the invalid sequential cell lattice that intercut, see and change stream 2.2.1] [, the user intercuts the sequential cell lattice if clicking all, see and change stream 2.2.2] [, the user clicks Edit button if intercutting order to one, see and change stream 2.2.3] [newly intercut the order button if the user clicks, see to change stream 2.2.4]

2.2 change stream

2.2.1 the user clicks the invalid sequential cell lattice that intercut

Intercut in the sequential cell lattice invalid, all available invalid orders of intercutting are all from database, for selected clients' accounts during user's login is derived.These intercut to intercut in the sequence list in selection in proper order and show.If have to surpass 5 and intercut order and derive from database, system is the suitable navigation item of demonstration under table just.Do not derive from database if intercut order, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all and intercuts the sequential cell lattice

Intercut in the sequential cell lattice at all, what all were available intercuts in proper order, effective and invalid, all from database, for selected clients' accounts during user's login is derived.These intercut to intercut in the sequence list in selection in proper order and show.If have to surpass 5 and intercut order and derive from database, system is the suitable navigation item of demonstration under table just.Do not derive from database if intercut order, system shows below information in table so: " not writing down found "

2.2.3 the user intercuts order to one and clicks Edit button

Which system preserves and intercuts in proper order selected.The system start-up managing advertisement intercuts the page.Managing advertisement intercuts use-case and is activated for editor intercuts sequential flow.

2.2.4 clicking to increase, the user intercuts the order button

Loose-leaf is selected in system start-up.Selection activity use-case intercuts sequential flow for increase and is activated.

2.3 exception

The selection activity

1. selection activity

This use-case is shown as selected clients' accounts and the effort scale created.The user also can select an activity to be increased to and intercut order.

Page mid point hits editor or newly intercuts the order button user selecting to intercut in proper order.

2. flow of event

2.1 basic stream

2.1.1 selection activity

Loose-leaf is selected in system start-up.User's marquee is presented at the top of the page.The selection hotlist is shown.The available active tabulation is derived to generate this form from database.If there is not activity found, show below information so in the table: " not writing down found ".Hotlist comprises following each row:

-activity name (being linked to down one page)

-herd number

-Start Date

-stop the date

The number of-booth

-intercut the order number

-state

The user clicks activity name to select this activity.The system loads managing advertisement intercuts the page.Managing advertisement intercuts use-case and is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System loads selects to intercut the order page.Selection is intercutted the order use-case and is activated.

2.3 exception

Managing advertisement intercuts

1. managing advertisement intercuts

This use-case shows distributes to the advertisement insertion tabulation of intercutting order.The user can select new advertisement insertion, advertisement insertion is placed on the virtual booth, and the order that the sales promotion that will play in virtual booth is intercutted is set, and perhaps removes any advertisement insertion from intercut order.

User's selection activity from select loose-leaf.

2. flow of event

2.1 basic stream

2.1.1 managing advertisement intercuts

The system start-up managing advertisement intercuts the page.User's marquee is presented at the top of the page.The advertisement insertion table is shown.This table has three cells: selecteed advertisement insertion, be cancelled selected advertisement insertion, all advertisement insertions.Selecteed advertisement insertion cell is by default selection.In selecteed advertisement insertion cell, all available effective advertisement insertions are all from database, for the selected order of intercutting derives.These advertisement insertions intercut in the table at managing advertisement and show.If there are 5 advertisement insertions of surpassing to derive from database, system just shows suitable navigation item under table.If there is not advertisement insertion to derive from database, system shows below information in table so: " not writing down found ".Managing advertisement intercuts table and comprises following each row:

-advertisement insertion (be linked to and check advertisement)

-describe

-advertisement insertion is placed on (placement button) on the virtual booth

-select (check box)

The user can select anyly do not have selecteed advertisement insertion or cancellation to selecting the selected of advertisement insertion.The user clicks next button and preserves change.Whether the user cancels selecting a certain advertisement insertion in systems inspection.If user's cancellation is selected to a certain advertisement insertion, it is invalid that system will be made as these records in database.System loads is selected loose-leaf.Selection activity use-case is activated.If [user clicks and has been cancelled selected advertisement insertion cell, see and change stream 2.2.1] [if the user clicks all advertisement insertion cells, see and change stream 2.2.2] [, the user places button if clicking an advertisement insertion, see and change stream 2.2.3] [if the user clicks the selection advertisement button, see and change stream 2.2.4] [if the user clicks advertisement insertion order button, see and change stream 2.2.5] [if the user clicks back, see and change flow process 2.2.6] [, seeing to change stream 2.2.7] if the user clicks the advertisement insertion link

2.2 change stream

2.2.1 clicking, the user has been cancelled selected advertisement insertion cell

In being cancelled selected advertisement insertion cell, all available invalid advertisement insertions are all from database, for the selected order of intercutting derives.These advertisement insertions intercut in the table at managing advertisement and show.If there are 5 advertisement insertions of surpassing to derive from database, system just shows suitable navigation item under table.If there is not advertisement insertion to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all advertisement insertion cells

In all advertisement insertion cells, the advertisement insertion that all are available is all from database, for the selected order of intercutting derives.These advertisement insertions intercut in the table at managing advertisement and show.If there are 5 advertisement insertions of surpassing to derive from database, system just shows suitable navigation item under table.If there is not advertisement insertion to derive from database, system shows below information in table so: " not writing down found "

2.2.3 the user clicks an advertisement insertion and places button

It is selected which advertisement insertion is system preserve.The system start-up placing advertisement is intercutted the page.Placing advertisement is intercutted use-case and is activated.

2.2.4 the user clicks the selection advertisement button

The advertisement page is selected in system start-up.Select the advertisement use-case to be activated.

2.2.5 the user clicks ordering advertisement insertion button

The system start-up ordering advertisement insertion page.Ordering advertisement insertion use-case is activated.

2.2.6 the user clicks back

Any change that system's dropped users is done also starts the selection loose-leaf.Selection activity use-case is activated.

2.2.7 the user clicks the advertisement insertion link

Which link is system preserve is clicked by the user.The advertisement insertion page is checked in system start-up.Check that the advertisement insertion use-case is activated.

2.3 exception

Select advertisement

1. selection advertisement

Selecting advertisement to be increased in the advertising listing that this use-case allows the user never to increase intercuts in the order.

The user intercuts to click in the page at managing advertisement and selects advertisement button.

2. flow of event

2.1 basic stream

2.1.1 selection advertisement

The advertisement page is selected in system start-up.User's marquee is presented at the top of the page.The advertisement table is shown.In the advertisement table, all available effective advertisements are that selected activity is derived from database.If additional advertisement is all unavailable, in table, show below information so: " not have add record found ".The advertisement table comprises following each row:

-advertisement (be linked to and check advertisement)

-describe

-select (check box → default not choosing)

The user can select any advertisement to be increased to and intercut order.The user clicks the importing button and preserves change.System is saved in selected advertising listing and intercuts order and load the management advertisement insertion page.Managing advertisement intercuts use-case and is activated.[if the user clicks back, sees to change stream 2.2.6]

2.2 change stream

2.2.1 the user clicks back

System's cancellation Any user is done to change and is started and selects loose-leaf.Selection activity use-case is activated.

2.3 exception

Placing advertisement is intercutted

1. placing advertisement is intercutted

This use-case shows the virtual booth tabulation that can place selected advertisement on it.The user can be placed on advertisement the available virtual booth on any one.

The user intercuts to click in the page at managing advertisement and places button.

2. flow of event

2.1 basic stream

2.1.1 placing advertisement is intercutted

The system start-up placing advertisement is intercutted the page.User's marquee is presented at the top of the page.Advertisement insertion placement table is shown.This table has multiple based on available virtual booth number of types destination: all, specific products (P-S), specific service (S-S), specific merchant (V-S), service-supplier-specific (S-P-S), particular retailer (R-S), particular industry (I-S) and particular collaboration (C-S).The whole unit lattice are by default selection.In the whole unit lattice, the virtual booth of all available activation is all from database, for selected activity is derived.These virtual booths are placed in the table at advertisement insertion and are shown.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found ".Advertisement insertion placement table comprises following each row:

-virtual booth title

-DISPLAY ORDER

-installation territory (be linked to start territory URL is installed)

-preview (preview button)

-the date (date buttons)

The current number of-advertisement insertion-selection (check box, only when the current number of advertisement insertion less than 5 the time)

System will check has installed advertisement and effective check box on it.The user can select any non-selected virtual booth or cancellation to selecting the selected of virtual booth.The user clicks selector button and preserves change.Whether the user cancels selecting any virtual booth in systems inspection.If the user has cancelled selected to virtual booth, it is invalid that system will be made as these records in database.The system loads managing advertisement intercuts the page.Managing advertisement intercuts use-case and is activated.If [user clicks one of other virtual booth cells, see and change stream 2.2.1] [the territory link is installed if the user clicks a virtual booth, shellfish changes stream 2.2.2] [if the user clicks preview button to a virtual booth, see and change stream 2.2.3] [if the user clicks date buttons to a virtual booth, see and change stream 2.2.4] [the default date button is set if the user clicks, see and change stream 2.2.5] [, seeing to change stream 2.2.6] if the user clicks back

2.2 change stream

2.2.1 the user clicks one of other virtual booth cells

System determines which virtual booth type will be shown.In suitable virtual booth cell, the available virtual booth of activation of all of selected type is all from database, for selected activity is derived.These virtual booths are placed in the table at advertisement insertion and are shown.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks a virtual booth territory link is installed

Which installation territory is system preserve is selected by the user.System loads is checked the territory page is installed.Check that the territory use-case is installed to be activated.

2.2.3 the user clicks preview button to a virtual booth

It is selected which virtual booth is system preserve.This virtual booth of system start-up.Suitable virtual booth use-case is activated.

2.2.4 the user clicks date buttons to a virtual booth

It is selected which virtual booth is system preserve.System start-up is provided with the date page of text.It is that specific advertisement insertion is activated that date text use-case is set.。

2.2.5 the user clicks the default date button is set

System start-up is provided with the date page of text.Date text use-case is set to be activated for all advertisement insertions.

2.2.6 the user clicks back

Any change that system's dropped users is done and startup managing advertisement intercut the page.Managing advertisement intercuts use-case and is activated.

2.3 exception

Date is set

1. the date is set

This use-case permits a user to selected advertisement insertion and beginning is set and stops the date.

The user intercuts to intercut in the page in placing advertisement for particular advertisement and clicks date buttons or the default date button is set.

2. flow of event

2.1 basic stream

2.1.1 intercut for particular advertisement the date be set

System start-up is provided with the date page.User's marquee is presented at the top of the page.The date table is set to be shown.If the date for this advertisement insertion before had been set up, it shows at this page so, otherwise this territory is blank.System derives the tabulation in time zone from database.The user is advertisement insertion input date and time.User's click is provided with button and preserves their change.Whether all essential territories are all filled in systems inspection.All territories of this page all are required.If the date format whether [all essential territories are not all filled in, and see exception 2.3.1] systems inspection is imported is correct.If whether the time format of [date format is incorrect, sees exception 2.3.2] systems inspection input is correct.If [time format is incorrect, see exception 2.3.3] systems inspection is whether Start Date of advertisement insertion input is after the Start Date of activity.If whether the Close Date of [saw exception 2.3.4 Start Date before movable Start Date] systems inspection advertisement insertion is after date today.If [Close Date was seen exception 2.3.5 before date today] system is that selected advertisement is broadcast preservation information to database.The system loads placing advertisement is intercutted the page.Placing advertisement is intercutted use-case and is activated.[if back is clicked, sees to change stream 2.2.1]

2.1.2 for all advertisement insertions are provided with default date

System start-up is provided with the default date page.User's marquee is presented at the top of the page.The date table is set to be shown.If the date for this advertisement insertion before had been set up, it is presented at this page so, otherwise these territories are blank.System derives the tabulation in time zone from database.The user is advertisement insertion input date and time.User's click is provided with button and preserves their change.Whether all essential territories are all filled in systems inspection.All territories of this page all are required.If [all essential territories are not all filled in, and see exception 2.3.1] system checks that then the date format of whether importing is correct.If [date format is incorrect, sees exception 2.3.2] system checks then whether the time format of input is correct.If [time format is incorrect, see exception 2.3.3] system checks that then Start Date of importing for advertisement insertion is whether after the Start Date of activity.If [saw exception 2.3.4 Start Date before movable Start Date] system checks that then the Close Date of advertisement insertion is whether after date today.If whether the Close Date that [Close Date before date today, seeing exception 2.3.5] system then checks advertisement insertion is at activity end before the date.If [Close Date of advertisement insertion after the date, is seen exception 2.3.6 at activity end] system arrives database for all advertisement insertion preservation information of choosing.The system loads placing advertisement is intercutted the page.Placing advertisement is intercutted use-case and is activated.[if back is clicked, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Any change that system's dropped users is done and startup placing advertisement are intercutted the page.Placing advertisement is intercutted use-case and is activated.

2.3 exception

2.3.1 the user does not fill in all essential territories

The system loads current page has following error message: " please fill in all essential territories ".

2.3.2 date format is incorrect

The system loads current page has following error message: " date format of input is incorrect.Please use following form: mm/dd/yyyy ".

2.3.3 time format is incorrect

The system loads current page has following error message: " time format of input is incorrect.Please use following form: 00:00 ".

2.3.4 Start Date is before movable Start Date

The system loads current page has following error message: " Start Date of the advertisement insertion of input is before movable Start Date.Please your Start Date is changed to after the movable beginning ".

2.3.5 the Close Date is before date today

The system loads current page has following error message: " Close Date of the advertisement insertion of input is before date today.Please your Close Date was changed to after date today ".

2.3.6 the Close Date is at activity end after the date

The system loads current page has following error message: " Close Date of the advertisement insertion of input is at activity end after the date.Please your Close Date is changed to before the activity end ".

The ordering advertisement insertion

1. ordering advertisement insertion

This use-case allows the user to select them to wish to be provided with the virtual booth of advertisement insertion order.

The user intercuts at managing advertisement and clicks ordering advertisement insertion button in the page.

2. flow of event

2.1 basic stream

2.1.1 ordering advertisement insertion

The system start-up ordering advertisement insertion page.User's marquee is presented at the top of the page.The advertisement insertion sequencing table is shown.This table has multiple unit based on available virtual booth number of types scrupulously and respectfully: all, specific products (P-S), specific service (S-S), specific merchant (V-S), service-supplier-specific (S-P-S), particular retailer (R-S), particular industry (I-S) and particular collaboration (C-S).The whole unit lattice are by default selection.In the whole unit lattice, all selected virtual booths that intercut in the order are all derived from database.These virtual booths show in the advertisement insertion sequencing table.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found ".If [user clicks any other cell, sees to change stream 2.2.1] advertisement insertion sequencing table comprises following each row:

-virtual booth title

-DISPLAY ORDER

-installation territory (be linked to start territory URL is installed)

-preview (preview button)

-ordering advertisement insertion (rank button)

The user clicks next button and preserves next button, thereby proceeds to down one page.The system loads managing advertisement intercuts the page.Managing advertisement intercuts use-case and is activated.[if the user clicks rank button, sees to change stream 2.2.2] [if the user clicks the territory link is installed, sees to change stream 2.2.3] [, seeing to change stream 2.2.4] [, seeing to change stream 2.2.5] if the user clicks back if the user clicks preview button

2.2 change stream

2.2.1 the user clicks other virtual booth cells any one

System determines which virtual booth type will be shown.In suitable virtual booth cell, the available virtual booth of activation of all of selected type is all from database, for selected activity is derived.These virtual booths are placed in the table at advertisement insertion and are shown.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks the preface button

It is selected which virtual booth is system preserve.System loads is provided with the ordering page.The ordering use-case is set to be activated.

2.2.3 the user clicks a virtual booth territory link is installed

Which installation territory is system preserve is selected by the user.System loads is checked the territory page is installed.Check that the territory use-case is installed to be activated.

2.2.4 the user clicks preview button to a virtual booth

It is selected which virtual booth is system preserve.This virtual booth of system start-up.Suitable virtual booth use-case is activated.

2.2.5 the user clicks back

Any change that system's dropped users is done also starts the selection loose-leaf.Selection activity use-case is activated.

2.3 exception

Ordering is set

1. ordering is set

This use-case allows user when selected virtual booth is activated, the order of the advertisement that setting will be watched by the consumer.

The user clicks rank button to a virtual booth in the ordering advertisement insertion page.

2. flow of event

2.1 basic stream

2.1.1 ordering is set

System start-up is provided with the ordering page.User's marquee shows in page top.Sequencing table is set to be shown.Sequencing table is set comprises following each row:

-advertisement insertion (be linked to and check advertisement insertion)

-describe

-select (advertisement available is intercutted the drop-down list of number)

The order that the user will select advertisement to be shown therein in virtual booth.The user clicks rank button and preserves change.Systems inspection does not have the sequence number of repetition selected.[if the sequence number that repeats is selected, sees exception 2.3.1] system loads ordering advertisement insertion page.Ordering advertisement insertion use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Any change that system's dropped users is done also starts the ordering advertisement insertion page.Ordering advertisement insertion use-case is activated.

2.3 exception

2.3.1 it is selected to repeat sequence number

The system loads current page has following error message: " be necessary for the unique sequence number of each advertisement selection in the tabulation.”

BRANDKEYPROMOTE The service of subsystem irrespective of size

Virtual booth advertising campaign management group (seeing Figure 11 A)

Management advertising campaign control panel (seeing that Figure 11 B is to Figure 11 G)

Select catalogue

1. selection catalogue

This use-case allows authorized user to create and managing virtual booth sales promotion catalogue according to the clients' accounts of their login.

The user starts Brandkey Promote control panel and clicks the administrative directory menu item.

2. flow of event

2.1. basic stream

2.1.1 selection catalogue

Catalog page is selected in system start-up.User's marquee is presented at the top of the page.The selection catalogue listing is shown.This table has three cells: effective catalogue, invalid catalogue, all catalogues.Effectively catalogue is by default selection.In effective catalog unit lattice, all available effective catalogues are all from database, for selected clients' accounts during user's login is derived.These catalogues show in selecting catalogue listing.Effective check box of each catalogue is by default selection.If there are 5 catalogues of surpassing to derive from database, system just shows suitable navigation item under table.If there is not catalogue from database, to derive, system shows below information in table so: " not writing down found " is [if the user clicks invalid catalog unit lattice, see and change stream 2.2.1] [if the user clicks all catalog unit lattice, see and change stream 2.2.2] depend on the cell at its place, the user can select and not select effective check box of any catalogue.Click any navigation item, cell or button and will be kept at any change that this page made.Before these changes were saved in database, whether system will check had any catalogue to be disabled.If there is any catalogue to be disabled, system will check whether this catalogue is assigned to ongoing activity so.If this catalogue has been distributed to ongoing activity, system shows error message on the page so: " can not make the catalogue of distributing to ongoing activity invalid ", and do not change and be not saved in database.Otherwise the change of any requirement all is saved to database.If [user clicks Edit button, sees to change stream 2.2.3] [if the user clicks the increase category buttons, seeing to change stream 2.2.4] user will click conclusion button at this page and finish editing process.System loads is confirmed the page.Confirm that page use-case is activated.

2.2 change stream

2.2.1 the user clicks invalid catalog unit lattice

In invalid catalog unit lattice, all available invalid catalogues are all from database, for selected clients' accounts during user's login is derived.These catalogues show in selecting catalogue listing.Effective check box of each catalogue will be by default selection.If there are 5 catalogues of surpassing to derive from database, system just shows suitable navigation item under table.If there is not catalogue to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all catalog unit lattice

In all catalog unit lattice, the catalogue that all are available, effective and invalid, all from database, for selected clients' accounts during user's login is derived.These catalogues show in selecting catalogue listing.Effective check box of each catalogue is with selected, if this catalogue is effective.If there are 5 catalogues of surpassing to derive from database, system just shows suitable navigation item under table.If there is not catalogue to derive from database, system shows below information in table so: " not writing down found ".

2.2.3 the user clicks Edit button

System determines which catalogue clicked Edit button is about.System loads is provided with directory name and type page.Directory name type use-case is set to be activated to edit an existing catalogue.

2.2.4 the user clicks the increase category buttons

System loads is provided with directory name and type page.Directory name type use-case is set to be activated to increase a new catalogue.

2.3 exception

Directory name and type are set

1. directory name and type are set

This use-case allows authorized user to create new sales promotion catalogue or edits existing sales promotion catalogue.

The user clicks Edit button or increases category buttons in selecting catalog page.

2. flow of event

2.1 basic stream

2.1.1 directory name and type are set for new catalogue

System start-up is provided with directory name and type page.User's marquee is presented at page top.Directory name is set and type list is shown.All territories in the table are blank or default setting.The directory name text box is blank.Directory Type radio button: general selected.Effectively check box is selected.The user imports them for new directory and wishes the essential information of preserving.The user clicks next button and preserves their change.The all essential territories (red asterisk mark) of systems inspection are filled in.Essential territory is:

-directory name

If [any essential territory is not filled in, and sees exception 2.3.1] if all essential territories are filled in, system is saved in database with information so.The virtual booth original list of system loads.Virtual booth tabulation use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.1.2 directory name and type are set for existing catalogue

System start-up is provided with directory name and type page.User's marquee is presented at page top.Directory name is set and type list is shown.The information that derives for this catalogue has all been filled in all territories in the table from database.In this case, the Directory Type radio button is disabled (in case catalogue is generated, its type just can't change).The user will import them for existing catalogue and wish the essential information that changes.The user clicks next button and preserves their change.The all essential territories (red asterisk mark) of systems inspection are filled in.Essential territory is:

-directory name

If [have any essential territory not filled in, see exception 2.3.1] if all essential territories are filled in, system is saved in database with information so.Before these changes are saved in database, system will check whether this catalogue is disabled.If this catalogue is disabled, system will check whether this catalogue has been assigned with the activity that is moving so.If this catalogue has been distributed the activity that is moving, system shows error message on the page so: " can not make the catalogue of distributing to the activity that is moving invalid.", and database does not change.Otherwise the change of any request is saved in database.The virtual booth original list of system loads.Virtual booth tabulation use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.The selection catalog page is loaded.Select the catalogue use-case to be activated.

2.3 exception

2.3.1 all essential territories are not all filled in

System reload is provided with directory name and type page, has following error message: " must fill in all essential territories (red asterisk mark).”

List virtual booth

1. list virtual booth

This use-case shows the tabulation of the virtual booth of distributing to selected catalogue.

The user clicks next button in directory name and type page are set.

2. flow of event

2.1 basic stream

2.1.1 list virtual booth

The virtual kiosk page face is listed in system start-up.User's marquee is presented at the top of the page.System derives all virtual booths of distributing to selected catalogue that will show in the virtual booth tabulation of the page.If there are 5 virtual booths of surpassing found, system can show suitable navigation item equally under table so.If do not distribute to the virtual booth of this catalogue, system shows below information in table so: " it is found to be provided with record ".If [user clicks back, see and change stream 2.2.1] [, the user selects virtual booth button if clicking, see and change stream 2.2.2] [if the user clicks one that installs in the link of territory, see and change stream 2.2.3] [if the user clicks preview button to any one virtual booth, see and change stream 2.2.4] when they were all finished, the user clicked conclusion button.System loads is selected catalog page.Select the catalogue use-case to be activated.

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.Directory name is set and type page is loaded.Directory name type use-case is set to be activated.

2.2.2 clicking, the user selects virtual booth button

System loads is selected virtual booth type page.Select virtual booth type use-case to be activated.

2.2.3 the user clicks one that installs in the link of territory

Which installation territory of system log (SYSLOG) is selected to preview.System start-up installation territory is carried in new customizing browser window wherein.

2.2.4 the user clicks preview button to any one virtual booth

Which virtual booth of system log (SYSLOG) is selected to preview.System starts virtual booth in new customizing browser window.Suitable virtual booth type use-case is activated.

2.3 exception

Select virtual booth type

1. select virtual booth type

This use-case allows user to be chosen in which virtual booth type is available in the catalogue.

The user clicks in tabulation virtual kiosk page face and selects virtual booth button.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth type

Virtual booth type page is selected in system start-up.User's marquee is presented at the top of the page.System derives all available virtual booth types from database, the virtual booth whereabouts of installation of selected clients' accounts during user's login.If there is not available virtual booth type, system shows below information so: " do not have virtual booth to be mounted, so this does not have virtual booth type to select." whether systems inspection have any virtual booth type before selected.If have, these virtual booth types are selected in this page or leaf so, otherwise all virtual booth types are not selected.The user can select or not select any virtual booth type by its wish.The user clicks selector button and preserves any change.Whether systems inspection has any virtual booth type to be cancelled selected.If system checks the virtual booth whether any the type is arranged in the virtual booth tabulation of distributing to catalogue.If have, system removes these virtual booths from catalogue.Whether the systems inspection Directory Type is " general ".If the virtual booth of all of system validation selected type is saved in database.Then system loads is listed the virtual kiosk page face.Listing virtual booth use-case is activated.[if the user clicks back, sees to change stream 2.2.1] [, seeing to change stream 2.2.2] if Directory Type is " particular brand "

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.System loads is listed the virtual kiosk page face.Listing virtual booth use-case is activated.

2.2.2 Directory Type is a particular brand

System loads is listed the brand page.Listing the brand use-case is activated.

2.3 exception

List brand

1. list brand

This use-case is tabulated to selecteed brand, and the product of these brands or service are used to determine which virtual booth is assigned to catalogue.

The user clicks next button in selecting virtual booth type page.

2. list brand

2.1 basic stream

2.1.1 the brand of listing

The brand page is listed in system start-up.User's marquee is presented at the top of the page.The list of brands that is assigned with that system will derive from database imports in the brand table of this page.All brands are all by default selection.If there is not brand from database, to derive, in table, show below information so: " not writing down found ".If have to surpass 5 brands and from database, derive, just system's show navigator item suitably under table.The user can cancellation select the brand that they expect from tabulation.The user clicks conclusion button and preserves any change that they make.It is selected whether systems inspection has brand to be cancelled.If system must check that whether having virtual booth just in time to belong to those is cancelled selected brand in virtual booth list directory so.If these virtual booths must remove from database.System's all virtual booths in must look-up table all link with at least one selecteed brand then.If there is any virtual booth not have corresponding brand, these virtual booths remove from table so.If system and then inspection confirm have any new brand to be added to tabulation, then there is new virtual booth to be added.System loads is listed the virtual kiosk page face.List virtual booth use-case and be activated [, seeing to change stream 2.2.1] [increase the brand button if the user clicks, see to change stream 2.2.2] if the user clicks back

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.Select virtual booth type page to be loaded.Select virtual booth type use-case to be activated.

2.2.2 clicking, the user increases the brand button

The system loads search brand page.Search brand use-case is activated.

2.3 exception

The search brand

1. search brand

This use-case allows the user search brand, and the product of these brands or service are used to determine which virtual booth is assigned to catalogue.

The user clicks in listing the brand page increases the brand button.

2. search brand

2.1 basic stream

2.1.1 search brand

The system start-up search brand page.User's marquee is presented at the top of the page.All available types that system will derive from database import in the kind drop-down list.The user imports the search criterion that they wish.Search criterion does not require and starts search.The user clicks search button and starts search.System preserves search criterion (if having imported search criterion).System loads increases the brand page.Increasing the brand use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Listing the brand page is loaded.Listing the brand use-case is activated.

2.3 exception

Increase brand

1. increase brand

This use-case allows user to select the brand that increases, the product of these brands or service be used to determine which virtual booth is assigned to catalogue.

The user clicks search button in the search brand page.

2. increase brand

2.1 basic stream

2.1.1 increase brand

System start-up increases the brand page.User's marquee is presented at the top of the page.The search criterion of user's input is fetched by system's page or leaf in the past.System carries out the brand search according to the search criterion of fetching to the available brand in the database.System lists the coupling brand in this page table.System lists those and search criterion brand coupling and that also be not increased to catalogue.If it is found not mate brand, system shows below information in table so: " not writing down found ".To surpass 5 coupling brands found if having, just system shows suitable navigation item under table.The user can select them to wish to add to the brand of catalogue by choosing suitable check box.The user clicks increases button so that brand is increased to tabulation.System is increased to selected brand tabulation and change is saved in database.System loads is listed the brand page.Listing the brand use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.The search brand page is loaded.Search brand use-case is activated.

2.3 exception

List virtual booth

1. list virtual booth

This use-case shows the tabulation of the virtual booth of distributing to selected catalogue.

The user clicks next button in directory name and type page are set.

2. flow of event

2.1 basic stream

2.1.1 list virtual booth

The virtual kiosk page face is listed in system start-up.User's marquee is presented at the top of the page.System derives all virtual booths of distributing to selected catalogue that will show in the virtual booth tabulation of the page.If there are 5 virtual booths of surpassing found, system can show suitable navigation item equally under table so.If do not distribute to the virtual booth of this catalogue, system shows below information in table so: " not writing down found ".If [user clicks back, see and change stream 2.2.1] [, the user selects virtual booth button if clicking, see and change stream 2.2.2] [if the user clicks one that installs in the link of territory, see and change stream 2.2.3] [if the user clicks preview button to any one virtual booth, see and change stream 2.2.4] when they were all finished, the user clicked conclusion button.System loads is selected catalog page.Select the catalogue use-case to be activated.

2.2 change stream

2.2.1 the user clicks back

All changes are cancelled.Directory name is set and type page is loaded.Directory name type use-case is set to be activated.

2.2.2 clicking, the user selects virtual booth button

System loads is selected virtual booth type page.Select virtual booth type use-case to be activated.

2.2.3 the user clicks one that installs in the link of territory

Which installation territory of system log (SYSLOG) is selected to preview.System start-up installation territory is carried in new customizing browser window wherein.

2.2.4 the user clicks preview button to any one virtual booth

Which virtual booth of system log (SYSLOG) is selected to preview.System starts virtual booth in new customizing browser window.Suitable virtual booth type use-case is activated.

2.3 exception

Confirm the page

1. the affirmation page

This use-case is described as the user and is finished the affirmation page that arrives behind their editing process to the sales promotion catalogue.

The user clicks conclusion button in selecting catalog page.

2. flow of event

2.1 basic stream

2.1.1 the affirmation page

The affirmation page of system loads administrative directory

2.2 change stream

2.3 exception

The selection activity

1. selection activity

This use-case is shown as selected clients' accounts and digs the tabulation of the activity of building.Activity can be moved by the user or stops according to its current state.The user also can select an activity to check its characteristic, perhaps selects an activity to edit.The user also can increase new activity to clients' accounts.

The user starts Brandkey Promote control panel, clicks the management activity menu item then, clicks the management activity Submenu Items again.

2. flow of event

2.1 basic stream

2.1.1 selection activity

Loose-leaf is selected in system start-up.User's marquee is presented at the top of the page.The selection hotlist is shown.This table has three cells: effectively activity, invalid activity, all activities.Effectively active cell is by default selection.In effective active cell, all available effective activities are all from database, for selected clients' accounts during user's login is derived.These activities show in selecting hotlist.If there is the activity above 5 to derive from database, system just shows suitable navigation item under table.If there is not activity to derive from database, system shows below information in table so: " not writing down found ".Hotlist comprises with descending:

-activity name (link)

-herd number

-Start Date (mm/dd/yyyy form)

-stop the date (mm/dd/yyyy form)

-state (stop or moving)

-select by (operation one of button, stop button or expired text)

-editor (Edit button)

Move if activity is current, so for viridescent " RUN " text in this movable status bar.If activity is not reruned, so for red " stopping " text is arranged in this movable status bar.If the movable date that stops to surpass current date, so for " expired " text is arranged in this movable selectionbar.If activity does not have expired, but stop, START button is arranged in selectionbar so.If activity does not have expired and moving, " stopping " button is arranged in selectionbar so.Remain effectively as long as distribute to this movable catalogue, formula bar will have the Edit button so.If catalogue no longer is effectively, the Show Button not in the formula bar so.If the user is to a movable operation button of clicking, system's mark in database should activity be operation and refresh the page so.If the user is to a movable stop button of clicking, so system in database mark should activity for stopping and refreshing the page.The user clicks conclusion button.System loads is confirmed the page.Confirm that page use-case is activated.If [user clicks invalid active cell, shellfish changes stream 2.2.1] [if the user clicks all active cell, shellfish changes stream 2.2.2] [, the user fetches the characteristic of checking that this is movable if clicking the activity name chain, see and change stream 2.2.3] [if the user is to a movable Edit button of clicking, see and change stream 2.2.4] [, seeing to change stream 2.2.5] if the user clicks the increase active button

2.2 change stream

2.2.1 the user clicks invalid active cell

In invalid active cell, all available invalid activities are all from database, for selected clients' accounts during user's login is derived.These activities show in selecting hotlist.If there is the activity above 5 to derive from database, system just shows suitable navigation item under table.If there is not activity to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all active cell

In all active cell, the activity that all are available, effective and invalid, all from database, for selected clients' accounts during user's login is derived.These activities show in selecting hotlist.If there is the activity above 5 to derive from database, system just shows suitable navigation item under table.If there is not activity to derive from database, system shows below information in table so: " not writing down found "

2.2.3 the user clicks the activity name link

It is selected which activity is system preserve.The activity characteristic page is checked in system start-up.Check that the activity characteristic use-case is activated.

2.2.4 the user is to a movable Edit button of clicking

It is selected which activity is system preserve.System start-up editing activity details page.For editing activity stream, editing activity details use-case is activated.

2.2.5 the user clicks the increase active button

System start-up editing activity details page.For increasing active flow, editing activity details use-case is activated.。

2.3 exception

The editing activity details

1. editing activity details

This use-case shows the basic details of selected activity.

The user clicks Edit button or increases active button in selecting loose-leaf.

2. flow of event

2.1 basic stream

2.1.1 editing activity details

The system start-up editing activity page.User's marquee is presented at the top of the page.The activity details table that has the proper data that derives for selected activity from database is shown.The user can make any change to the details of activity.The user clicks next button and preserves change.(all territories all are required) [if all essential territories are not all filled in, seeing exception 2.3.1] filled in all essential territories of systems inspection.The date format of systems inspection user input is correct.If the time format of [any date format is incorrect, sees exception 2.3.2] systems inspection user input is correct.If it is bigger than current date that [form is incorrect any time, shellfish exception 2.3.3] systems inspection stops the date.[if stopped the date before current date, see exception 2.3.4].It is bigger than the Start Date that systems inspection stops the date.If [stopped the date before Start Date, see exception 2.3.5] if all inspections are all passed through, these changes are stored in database so.Select the virtual kiosk page face to be activated.Select virtual booth use-case to be activated.[if the user clicks back, and shellfish changes stream 2.2.1]

2.1.2 increase activity details

The system start-up editing activity page.User's marquee is presented at the top of the page.The activity details table is shown, and wherein all territories all are blank except the time zone drop-down list that database generates.The user can make any change to the details of activity.The user clicks next button and preserves change.(all territories all are required) all filled in all essential territories of systems inspection.[if all essential territories are not all filled in, and see exception 2.3.1].The date format of systems inspection user input is correct.If the time format of [any date format is incorrect, sees exception 2.3.2] systems inspection user input is correct.[if form is incorrect any time, sees exception 2.3.3].It is bigger than current date that systems inspection stops the date.[if stopped the date before current date, see exception 2.3.4].It is bigger than the Start Date that systems inspection stops the date.[if stopped the date before Start Date, see exception 2.3.5].If all inspections are all passed through, change is stored in database so.Select the sales promotion catalog page to be activated.Select sales promotion catalogue use-case to be activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Loose-leaf is selected in change and startup that system's cancellation is made at this page.Selection activity use-case is activated.

2.3 exception

2.3.1 all essential territories are not all filled in by the user

The page reloads in system, has following error message: " must fill in all essential territories so that continue at this page.All territories all are required.”

2.3.2 the date format of user's input is incorrect

The page reloads in system, has following error message: " date format of input is incorrect.Correct form is: " mm/dd/yyyy ".Please correct form and resubmit this page or leaf.”

2.3.3 the time format of user's input is incorrect

The page reloads in system, has following error message: " time format of input is incorrect.Correct form is " 00:00 ".Please correct form and resubmit this page or leaf.”

2.3.4 what the user imported stopped the date before current date

This page or leaf of system loads has following error message: " date that stops of input must be after today.”

2.3.5 what the user imported stopped the date before Start Date

This page or leaf of system loads has following error message: " date that stops of input must be after Start Date.”

Select the sales promotion catalogue

1. selection advertisement inventory

This use-case allows the user to select which sales promotion catalogue will be used to generate selected activity.

The user clicks next button in the editing activity page.

2. flow of event

2.1 basic stream

2.1.1 select the sales promotion catalogue

The sales promotion catalog page is selected in system start-up.User's marquee is presented at the top of the page.The sales promotion catalogue listing shows at this page or leaf.If 5 catalogues of surpassing are arranged, a navigation meeting shows under table.The sales promotion catalogue listing comprises following each row:

-directory name (being linked to down one page)

-Directory Type

-booth number

-date created

The user can select any catalogue by clicking directory name.Select the virtual kiosk page face to be activated.Select virtual booth use-case to be activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Any change and the startup editing activity page that system's cancellation is made at this page.Editing activity details use-case is activated.

2.3 exception

Select virtual booth

1. select virtual booth

This use-case allows the user to select which virtual booth to add in the activity.

The user clicks in the catalogue in selecting the sales promotion catalog page.

2. flow of event

2.1 basic stream

2.1.1 select virtual booth

The virtual kiosk page face is selected in system start-up.User's marquee is presented at the top of the page.Virtual booth table shows at this page or leaf.If 5 virtual booths of surpassing are arranged, a navigation meeting shows under table.Virtual booth table comprises following each row:

-virtual booth title

-type

-DISPLAY ORDER

-installation territory (be linked to start the territory page is installed)

-preview (button)

-select (check box)

Any previous selecteed virtual booth will be selected in tabulation.The user also can select any new virtual booth to add in the selected virtual booth tabulation.They also can cancel selected any they no longer wish aprowl selecteed virtual booth.The user clicks selector button and preserves their change.Whether systems inspection has virtual booth selected by cancellation from tabulation.If have, whether systems inspection should activity have the associated order of intercutting.If have, whether systems inspection intercuts the details in proper order of intercutting of order relevant for these so.If have, whether systems inspection is cancelled selected virtual booth and intercuts in the order details at these.If these intercut the order details and delete from database.In case these are finished, change is saved in database.Loose-leaf is selected in system start-up.Selection activity use-case is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

The sales promotion catalog page is selected in any change and startup that system's cancellation is made at this page.Editing activity details use-case is activated.

2.3 exception

Check activity characteristic

1. check activity characteristic

This use-case explicit user is the characteristic of the collection of selected activity in the page formerly.

The user clicks the activity name link in selecting loose-leaf.

2. flow of event

2.1 basic stream

2.1.1 check activity characteristic

The activity characteristic page is checked in system start-up.User's marquee is presented at the top of the page.Activity characteristic table and the activity data of deriving from database are shown.[if the user clicks Edit button, sees to change stream 2.2.1] [, seeing to change stream 2.2.2] if the user clicks back

2.2 change stream

2.2.1 the user is to a movable Edit button of clicking

It is selected which activity is system preserve.System start-up editing activity details page.Editing activity details use-case starts for editing activity stream.

2.2.2 the user clicks back

Loose-leaf is selected in system start-up.Selection activity use-case is activated.

2.3 exception

Order is intercutted in selection

1. select to intercut order

This use-case has shown for what selected clients' accounts was created and has intercutted sequential list.Intercutting order can be by user's modification.The user also can select to intercut order and edit.The user also can increase the new order of intercutting and arrive clients' accounts.

The user starts Brandkey Promote control panel, clicks management then and intercuts the sequential menus item.

2. flow of event

2.1 basic stream

2.1.1 select to intercut order

System start-up selects to intercut the order page.User's marquee is presented at the top of the page.Selection is intercutted sequence list and is shown.This table has three cells: effectively intercut the order, invalid intercut the order, all intercut the order.Effectively intercut the sequential cell lattice by default selection.In effectively intercutting the sequential cell lattice, what all were available effectively intercuts order all from database, for selected clients' accounts during user's login is derived.These intercut to intercut in the sequence list in selection in proper order and show.If have to surpass 5 and intercut order and derive from database, system is the suitable navigation item of demonstration under table just.Do not derive from database if intercut order, system shows below information in table so: " not writing down found ".Intercut sequence list and comprise following each row:

-intercut serial number

-activity

-place

The number of-advertisement insertion

The number of-virtual booth

-editor (Edit button)

-effectively (check box)

The user clicks conclusion button.Any change in the table all is saved to database.System loads is confirmed the page.Confirm that page use-case is activated.If [user clicks the invalid sequential cell lattice that intercut, see and change stream 2.2.1] [, the user intercuts the sequential cell lattice if clicking all, see and change stream 2.2.2] [, the user clicks Edit button if intercutting order to one, see and change stream 2.2.3] [newly intercut the order button if the user clicks, see to change stream 2.2.4]

2.2 change stream

2.2.1 the user clicks the invalid sequential cell lattice that intercut

Intercut in the sequential cell lattice invalid, all available invalid orders of intercutting are all from database, for selected clients' accounts during user's login is derived.These intercut to intercut in the sequence list in selection in proper order and show.If have to surpass 5 and intercut order and derive from database, system is the suitable navigation item of demonstration under table just.Do not derive from database if intercut order, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all and intercuts the sequential cell lattice

Intercut in the sequential cell lattice at all, what all were available intercuts in proper order, effective and invalid, all from database, for selected clients' accounts during user's login is derived.These intercut to intercut in the sequence list in selection in proper order and show.If have to surpass 5 and intercut order and derive from database, system is the suitable navigation item of demonstration under table just.Do not derive from database if intercut order, system shows below information in table so: " not writing down found "

2.2.3 the user intercuts order to one and clicks Edit button

Which system preserves and intercuts in proper order selected.The page is intercutted in system start-up management sales promotion.The management sales promotion is intercutted use-case and is activated for editor intercuts sequential flow.

2.2.4 clicking to increase, the user intercuts the order button

Loose-leaf is selected in system start-up.Selection activity use-case intercuts sequential flow for increase and is activated.

2.3 exception The selection activity

1. selection activity

This use-case is shown as selected clients' accounts and digs the effort scale of building.The user also can select an activity to be increased to and intercut order.

Page mid point hits editor or newly intercuts the order button user selecting to intercut in proper order.

2. flow of event

2.1 basic stream

2.1.1 selection activity

Loose-leaf is selected in system start-up.User's marquee is presented at the top of the page.The selection hotlist is shown.The available active tabulation is derived to generate this form from database.If there is not activity found, show below information so in the table: " not writing down found ".Hotlist comprises following each row:

-activity name (being linked to down one page)

-herd number

-Start Date

-stop the date

The number of-booth

-intercut the order number

-state

The user clicks activity name to select this activity.The page is intercutted in system loads management sales promotion.The management sales promotion is intercutted use-case and is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

System loads selects to intercut the order page.Selection is intercutted the order use-case and is activated.

2.3 exception

The management sales promotion is intercutted

1. the management sales promotion is intercutted

This use-case shows distributes to the sales promotion break-in list of intercutting order.The user can select new sales promotion to intercut, and sales promotion is intercutted being placed on the virtual booth, and the order that the sales promotion that will insert in virtual booth is intercutted is set, and perhaps removes any sales promotion from intercut order and intercuts.

User's selection activity from select loose-leaf.

2. flow of event

2.1 basic stream

2.1.1 the management sales promotion is intercutted

The page is intercutted in system start-up management sales promotion.User's marquee is presented at the top of the page.Sales promotion is intercutted table and is shown.This table has three cells: selecteed sales promotion intercuts, is cancelled that selected sales promotion is intercutted, all sales promotion are intercutted.Selecteed sales promotion is intercutted cell by default selection.Intercut in the cell in selecteed sales promotion, all available effective sales promotion are intercutted all from database, for the selected order of intercutting derives.These sales promotion are intercutted in the management sales promotion and are intercutted in the table and show.Derive if there is the sales promotion above 5 to intercut from database, system just shows suitable navigation item under table.Do not derive if there is sales promotion to intercut from database, system shows below information in table so: " not writing down found ".The management sales promotion is intercutted table and is comprised following each row:

(be linked to and check sales promotion) intercutted in-sales promotion

-describe

-sales promotion intercutted being placed on (placement button) on the virtual booth

-select (check box)

The user can select anyly do not have selecteed sales promotion to intercut or cancel selecting selected that sales promotion intercuts.The user clicks next button and preserves change.Whether user's cancellation is to selecting that a certain sales promotion is intercutted in systems inspection.If user's cancellation is to selecting that a certain sales promotion is intercutted, it is invalid that system will be made as these records in database.System loads is selected loose-leaf.Selection activity use-case is activated.If [user clicks oneself and is cancelled selected sales promotion and intercuts cell, see and change stream 2.2.1] [, the user intercuts cell if clicking all sales promotion, see and change stream 2.2.2] [, the user places button if intercutting to click to a sales promotion, see and change stream 2.2.3] [, the user selects the sales promotion button if clicking, shellfish changes stream 2.2.4] [, the user intercuts the order button if clicking sales promotion, shellfish changes stream 2.2.5] [if the user clicks back, shellfish changes flow process 2.2.6] [intercut link if the user clicks sales promotion, see to change stream 2.2.7]

2.2 change stream

2.2.1 user's click has been cancelled selected sales promotion and has intercutted cell

Intercut in the cell being cancelled selected sales promotion, all available invalid sales promotion are intercutted all from database, for the selected order of intercutting derives.These sales promotion are intercutted in the management sales promotion and are intercutted in the table and show.Derive if there is the sales promotion above 5 to intercut from database, system just shows suitable navigation item under table.Do not derive if there is sales promotion to intercut from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks all sales promotion and intercuts cell

Intercut in the cell in all sales promotion, all available sales promotion are intercutted, all from database, for the selected order of intercutting derives.These sales promotion are intercutted in the management sales promotion and are intercutted in the table and show.Derive if there is the sales promotion above 5 to intercut from database, system just shows suitable navigation item under table.Do not derive if there is sales promotion to intercut from database, system shows below information in table so: " not writing down found "

2.2.3 intercutting to click to a sales promotion, the user places button

Which sales promotion is system preserve is intercutted selected.System start-up is placed sales promotion and is intercutted the page.The placement sales promotion is intercutted use-case and is activated.

2.2.4 clicking, the user selects the sales promotion button

The sales promotion page is selected in system start-up.Select the sales promotion use-case to be activated.

2.2.5 the user clicks the ordering sales promotion and intercuts button

The page is intercutted in system start-up ordering sales promotion.The ordering sales promotion is intercutted use-case and is activated.

2.2.6 the user clicks back

Any change that system's dropped users is done also starts the selection loose-leaf.Selection activity use-case is activated.

2.2.7 the user clicks sales promotion and intercuts link

Which link is system preserve is clicked by the user.System start-up checks that sales promotion intercuts the page.Check that sales promotion intercuts use-case and be activated.

2.3 exception

Select sales promotion

1. selection sales promotion

Selecting sales promotion to be increased in the sales promotion tabulation that this use-case allows the user never to increase intercuts in the order.

The user intercuts to click in the page in the management sales promotion and selects the sales promotion button.

2. flow of event

2.1 basic stream

2.1.1 selection sales promotion

The sales promotion page is selected in system start-up.User's marquee is presented at the top of the page.Promotion table is shown.In promotion table, all available effective sales promotion are that selected activity is derived from database.If additional sales promotion is all unavailable, in table, show below information so: " not have add record found ".Promotion table comprises following each row:

-sales promotion (be linked to and check sales promotion)

-describe

-select (check box → default not choosing)

The user can select any sales promotion to be increased to and intercut order.The user clicks the importing button and preserves change.System is saved in selected sales promotion tabulation to intercut order and then load the management sales promotion and intercuts the page.The management sales promotion is intercutted use-case and is activated.[if the user clicks back, sees to change stream 2.2.6]

2.2 change stream

2.2.1 the user clicks back

System's cancellation Any user is done to change and is started and selects loose-leaf.Selection activity use-case is activated.

2.3 exception

The placement sales promotion is intercutted

1. placing sales promotion intercuts

This use-case shows the virtual booth tabulation that can place selected sales promotion on it.The user can be placed on sales promotion the available virtual booth on any one.

The user intercuts to click in the page in the management sales promotion and places button.

2. flow of event

2.1 basic stream

2.1.1 placing sales promotion intercuts

System start-up is placed sales promotion and is intercutted the page.User's marquee is presented at the top of the page.Sales promotion is intercutted the placement table and is shown.This table has multiple based on available virtual booth number of types destination: all, specific products (P-S), specific service (S-S), specific merchant (V-S), particular service provider (S-P-S), particular retailer (R-S), particular industry (I-S) and particular collaboration (C-S).The whole unit lattice are by default selection.In the whole unit lattice, the virtual booth of all available activation is all from database, for selected activity is derived.These virtual booths intercut in the placement table in sales promotion and show.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found ".Sales promotion is intercutted the placement table and is comprised following each row:

-virtual booth title

-DISPLAY ORDER

-installation territory (be linked to start territory URL is installed)

-preview (preview button)

-the date (date buttons)

Current number is intercutted in-sales promotion

-select (check box, only the current number that intercuts when sales promotion is less than 5 time)

System will check has installed sales promotion and effective check box on it.The user can select any non-selected virtual booth or cancellation to selecting the selected of virtual booth.The user clicks selector button and preserves change.Whether the user cancels selecting any virtual booth in systems inspection.If the user has cancelled selected to virtual booth, it is invalid that system will be made as these records in database.The page is intercutted in system loads management sales promotion.The management sales promotion is intercutted use-case and is activated.If [user clicks one of other virtual booth cells, see and change stream 2.2.1] [the territory link is installed if the user clicks a virtual booth, see and change stream 2.2.2] [if the user clicks preview button to a virtual booth, see and change stream 2.2.3] [if the user clicks date buttons to a virtual booth, see and change stream 2.2.4] [the default date button is set if the user clicks, see and change stream 2.2.5] [, seeing to change stream 2.2.6] if the user clicks back

2.2 change stream

2.2.1 the user clicks one of other virtual booth cells

System determines which virtual booth type will be shown.In suitable virtual booth cell, the available virtual booth of activation of all of selected type is all from database, for selected activity is derived.These virtual booths intercut in the placement table in sales promotion and show.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks a virtual booth territory link is installed

Which installation territory is system preserve is selected by the user.System loads is checked the territory page is installed.Check that the territory use-case is installed to be activated.

2.2.3 the user clicks preview button to a virtual booth

It is selected that system preserves that virtual booth.This virtual booth of system start-up.Suitable virtual booth use-case is activated.

2.2.4 the user clicks date buttons to a virtual booth

It is selected which virtual booth is system preserve.System start-up is provided with the date page of text.Date text use-case is set is specific sales promotion intercuts and is activated.。

2.2.5 the user clicks the default date button is set

System start-up is provided with the date page of text.It is that default setting is activated that date text use-case is set.

2.2.6 the user clicks back

The page is intercutted in any change that system's dropped users is done and startup management sales promotion.The management sales promotion is intercutted use-case and is activated.

2.3 exception

Date is set

1. the date is set

This use-case permits a user to selected sales promotion and intercuts and beginning is set, stops date and sales promotion text.

The user intercuts placing sales promotion specific sales promotion and intercuts and click date buttons in the page or the default date button is set.

2. flow of event

2.1 basic stream

2.1.1 for specific sales promotion is intercutted the date is set

System start-up is provided with the date page.User's marquee is presented at the top of the page.The date table is set to be shown.If the date of intercutting for this sales promotion before had been set up, it shows at this page so, otherwise this territory is blank.System derives the tabulation in time zone from database.The user intercuts the input date and time for sales promotion.User's click is provided with button and preserves their change.Whether all essential territories are all filled in systems inspection.All territories of this page all are required.If the date format whether [all essential territories are not all filled in, and see exception 2.3.1] systems inspection is imported is correct.If whether the time format of [date format is incorrect, sees exception 2.3.2] systems inspection input is correct.If being sales promotion, [time format is incorrect, see exception 2.3.3] systems inspection intercuts the Start Date of input whether after the Start Date of activity.If whether the Close Date that [saw exception 2.3.4 Start Date before movable Start Date] systems inspection sales promotion is intercutted is after date today.If [Close Date was seen exception 2.3.5 before date today] system is that selected sales promotion is intercutted preservation information to database.System loads is placed sales promotion and is intercutted the page.The placement sales promotion is intercutted use-case and is activated.[if back is clicked, sees to change stream 2.2.1]

2.1.2 intercut for all sales promotion default date be set

System start-up is provided with the default date page.User's marquee is presented at the top of the page.The date table is set to be shown.If the date of intercutting for this sales promotion before had been set up, it is presented at this page so, otherwise these territories are blank.System derives the tabulation in time zone from database.The user intercuts the input date and time for sales promotion.User's click is provided with button and preserves their change.Whether all essential territories are all filled in systems inspection.All territories of this page all are required.If [all essential territories are not all filled in, and see exception 2.3.1] system checks that then the date format of whether importing is correct.If [date format is incorrect, sees exception 2.3.2] system checks then whether the time format of input is correct.If [time format is incorrect, sees exception 2.3.3] system then inspection intercuts the Start Date of input not after the Start Date of activity for sales promotion.If [saw exception 2.3.4 Start Date before movable Start Date] system checks that then Close Date that sales promotion intercuts is whether after date today.If [Close Date before date today, seeing exception 2.3.5] system checks that then Close Date that sales promotion intercuts is whether at activity end before the date.If [sales promotion Close Date of intercutting after the date, is seen exception 2.3.6 at activity end] system intercuts preservation information for all sales promotion of choosing and arrives database.System loads is placed sales promotion and is intercutted the page.The placement sales promotion is intercutted use-case and is activated.[if back is clicked, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

Any change that system's dropped users is done and startup are placed sales promotion and are intercutted the page.The placement sales promotion is intercutted use-case and is activated.

2.3 exception

2.3.1 the user does not fill in all essential territories

The system loads current page has following error message: " please fill in all essential territories ".

2.3.2 date format is incorrect

The system loads current page has following error message: " date format of input is incorrect.Please use following form: mm/dd/yyyy ".

2.3.3 time format is incorrect

The system loads current page has following error message: " time format of input is incorrect.Please use following form: 00:00 ".

2.3.4 Start Date is before movable Start Date

The system loads current page has following error message: " sales promotion of input Start Date of intercutting is before movable Start Date.Please your Start Date is changed to after the movable beginning ".

2.3.5 the Close Date is before date today

The system loads current page has following error message: " sales promotion of input Close Date of intercutting is before date today.Please your Close Date was changed to after date today ".

2.3.6 the Close Date is at activity end after the date

The system loads current page has following error message: " sales promotion of input Close Date of intercutting is at activity end after the date.Please your Close Date is changed to before the activity end ".

The ordering sales promotion is intercutted

1. the ordering sales promotion is intercutted

This use-case allows the user to select them to wish to be provided with the virtual booth that order is intercutted in sales promotion.

The user intercuts in the page in the management sales promotion and clicks the ordering sales promotion and intercut button.

2. flow of event

2.1 basic stream

2.1.1 the ordering sales promotion is intercutted

The page is intercutted in system start-up ordering sales promotion.User's marquee is presented at the top of the page.Sales promotion is intercutted sequencing table and is shown.This table have multiple based on available virtual booth number of types destination all, specific products (P-S), specific service (S-S), specific merchant (V-S), particular service provider (S-P-S), particular retailer (R-S), particular industry (I-S) and particular collaboration (C-S).The whole unit lattice are by default selection.In the whole unit lattice, all selected virtual booths that intercut in the order are all derived from database.These virtual booths intercut in the sequencing table in sales promotion and show.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found ".If [user clicks any other cell, and shellfish changes stream 2.2.1] sales promotion is intercutted sequencing table and is comprised following each row:

-virtual booth title

-DISPLAY ORDER

-installation territory (be linked to start territory URL is installed)

-preview (preview button)

(rank button) intercutted in-ordering sales promotion

The user clicks next button and preserves next button, thereby proceeds to down one page.The page is intercutted in system loads management sales promotion.The management sales promotion is intercutted use-case and is activated.[if the user clicks rank button, sees to change stream 2.2.2] [if the user clicks the territory link is installed, sees to change stream 2.2.3] [, seeing to change stream 2.2.4] [, seeing to change stream 2.2.5] if the user clicks back if the user clicks preview button

2.2 change stream

2.2.1 the user clicks other virtual booth cells any one

System determines which virtual booth type will be shown.In suitable virtual booth cell, the available virtual booth of activation of all of selected type is all from database, for selected activity is derived.These virtual booths intercut in the placement table in sales promotion and show.If there are 5 virtual booths of surpassing to derive from database, system just shows suitable navigation item under table.If there is not virtual booth to derive from database, system shows below information in table so: " not writing down found "

2.2.2 the user clicks the preface button

It is selected which virtual booth is system preserve.System loads is provided with the ordering page.The ordering use-case is set to be activated.

2.2.3 the user clicks a virtual booth territory link is installed

Which installation territory is system preserve is selected by the user.System loads is checked the territory page is installed.Check that the territory use-case is installed to be activated.

2.2.4 the user clicks preview button to a virtual booth

It is selected which virtual booth is system preserve.This virtual booth of system start-up.Suitable virtual booth use-case is activated.

2.2.5 the user clicks back

Any change that system's dropped users is done also starts the selection loose-leaf.Selection activity use-case is activated.

2.3 exception

Ordering is set

1. ordering is set

This use-case allows user when selected virtual booth is activated, the order of the sales promotion that setting will be watched by the consumer.

The user intercuts in the page in the ordering sales promotion a virtual booth is clicked rank button.

2. flow of event

2.1 basic stream

2.1.1 ordering is set

System start-up is provided with the ordering page.User's marquee shows in page top.Sequencing table is set to be shown.Sequencing table is set comprises following each row:

(be linked to check sales promotion intercut) intercutted in-sales promotion

-describe

-select (drop-down list of number is intercutted in available sales promotion)

The order that the user will select sales promotion to be shown therein in virtual booth.The user clicks rank button and preserves change.Systems inspection does not have the sequence number of repetition selected.If the page is intercutted in [sequence number that repeats is selected, sees exception 2.3.1] system loads ordering sales promotion.The ordering sales promotion is intercutted use-case and is activated.[if the user clicks back, sees to change stream 2.2.1]

2.2 change stream

2.2.1 the user clicks back

The page is intercutted in any change that system's dropped users is done and startup ordering sales promotion.The ordering sales promotion is intercutted use-case and is activated.

2.3 exception

2.3.1 it is selected to repeat sequence number

The system loads current page has following error message: " unique sequence number is selected in each sales promotion that is necessary in the tabulation." use Brand management of the present invention and marketing communication network

Brand management of the present invention and marketing communication network are to design for non-technical marketing personal.Only need the Brand management person of minimum technical know-how to use above-mentioned five kinds of simple tools to create, install and revise the multi-mode virtual booth easily from the computer of oneself, these five kinds of instruments are: Brandkey Manage ^TM, it allows brand owner account executive, brand and user right on the network with the tissue that disposes for the cooperation that any kind is arranged; Brandkey Create ^TMSubsystem, it allows the user to select content, configuration and the impression (look and feel) of brand information network; Brandkey Deliver ^TMSubsystem, it can create and configuration multi-mode virtual booth the user in any place of network; Brandkey Advertise ^TMSubsystem, its advertising agent for Brand management person and they provide the on-line marketing communication network of cooperation to set up, follow the tracks of and revise advertising campaign based on the multi-mode virtual booth in real time; Brandkey Promote ^TMSubsystem, similar to Brandkey Advertise subsystem, it makes Brand management person and sales promotion agency can create, monitor and revise the advertising campaign that they constantly change in real time.

This overlaps based on network marketing tool or utensil makes Brand management team and their trading partner dispose and to install the multi-mode virtual booth on the displaying of network and the point of doing shopping.By click several times, Brand management person Mgmt. Team member and trading partner's on subsystem authority and privilege.

Brand management Team Member and trading partner set up and install the multi-mode virtual booth.A plurality of display modes of the mounted virtual booth of the simple editor of Brand management Team Member and commission merchant thereof and trading partner, so that multimedia advertising intercuts, sales promotion is intercutted and the brand building resource is sent to the shopper in clearing place, generate the informative brand experience of brand owner expectation, by the consistent more brand image of all e-retail marketing channel development, create a large amount of value and interests for the electronics retailer trading partner simultaneously.

Create the brand message network

Core of the present invention is brand message network (BIN), and it is as invisible but be all movable key foundation on the network, and in each multi-mode virtual booth, the warehouse of the link of the digital resource that the consumer sees.Each brand message network in essence, is a series of data that comprise following project:

About the essential information of product/service, its function is as the brand message search key: the universal product or service codes; Trade mark or service mark; Product or service descriptor; Product or service brand title; And product or service catalogue

The network site or the network address (URL) of the brand resource/content of-brand owner configuration (for example, product video, audio frequency, image product etc.-can take be suitable for multilingual)

-brand resource (just, but the icon that the text of clickthrough, next-door neighbour link show, with link the audio files that combines, multiple link type etc.) display properties basic, practicality.

Utilize the computing machine of network operation anywhere, brand owner uses the combination of these data links to develop and manage the brand message network.And wherein seasonal, buy before/Consideration after buying and different targets is popular when requiring modification brand message network, they can fast access, changes or changes these compositions.

The information key word that identical brand is correlated with (for example, univeraal product code, trade mark, product descriptor, the generic service sign indicating number, service mark, brand name etc.) be used to each is intercutted with the multimedia that the brand message network of setting up combines, sales promotion is intercutted and other brand resource carries out index, and the basic building module of brand message management and marketing system structure represented in the relevant information key word of these brands.

In case the brand message network is in place, brand owner can be by setting up and configuration multi-mode virtual booth, and how and the brand of showing them wherein decision.Brand image and information can pass to the shopper by one or more in three kinds of different display modes in each virtual booth, and these display modes are: advertisement display mode (for example, being intended to create the multimedia of emotion contact); Sales promotion display mode (being selling in limited time of form for example) with information transmission based on price; And brand message network display mode (providing a series of link) about the extensive information of product or service with the search capability of other offerings of brand.

When the user clicks the multi-mode virtual booth, the combination of three kinds of display modes will be that the consumer plays automatically with the order by the brand owner who creates and dispose this multi-mode virtual booth or trading partner's decision, to transmit to the consumer effectively, the brand of layout is experienced meticulously.For example, the multi-mode virtual booth can begin with multimedia advertising earlier, then is sales promotion information, and last guide consumption person enters the additional brand message of a series of customizations, and all these carries out continuously.For helping the marketing personal to avoid confusion, identical (for example being used for to abundant media inter cut, sales promotion are intercutted and other brand resources carry out index brand relevant information key word, univeraal product code, trade mark, product descriptor, the generic service sign indicating number, service mark, brand name etc.) also be used to " virtual branding communication channel " in each multi-mode virtual booth of installing on the network programmed.The information key word that these brands are relevant makes that the consumer can be easily from being positioned at the multi-mode virtual booth search on various consumer's contact points and obtaining brand message.

Customization and design multi-mode virtual booth

(comprise from its impression variable by surface texturisation, color, ' skin type ' of definition such as button style) selection, brand identity be placed into type and the arrangement that links in the various brands information network, brand owner also has multiple choices and customizes each multi-mode virtual booth.

Because these virtual booths can and be revised in indoor foundation by Brand management team, so they can easily test the consumer to the arrangement of these resources in the particular virtual booth and the situation of accepting of order economically.

BKS Networking Solutions ﹠ provisioned one of the most attracting effectiveness is in identical virtual booth from brand owner's the multiple product and the complex search ability of service.Network design becomes in fact to cater to the brand investment of any level, and provides the ability of searching for limited number product not or service by the virtual booth of brand owner decision for the consumer.

By the test that the various different displaying schemes and their displaying of brand message network are carried out, Brand management person can create powerful new tool, and these new tools are than the value of passing on their product or service brand in the past more effectively.Because the up-to-date combination of brand resource is subjected to the protection of the Copyright Law in the brand message network, so Brand management of the present invention and marketing communication network provide the chance of creating the intellecture property new model for the brand owner.

Configuration multi-mode virtual booth

In case brand owner has set up virtual booth, he can install this virtual booth on the net immediately by place ' trigger point ' (label) on online retail partner's website.

Virtual booth can be simple with four kinds by the user, and mode " is brought life " (opening) intuitively: the start button on e-retail website or other network contacts; The image that can click on the website; The image of Qian Ruing hereof; And the icon on the computer desktop.

Certainly, brand owner can be by the convenient web-based system administration interface that uses, and opens or closes any virtual booth with the one click of mouse.

Management multi-mode virtual booth

In case brand owner or their trading partner are placed on virtual booth on the net, they just can easily operate the mode that virtual booth transmits branding communication.For example, they can create the advertising campaign (with the advertisement display mode as main user experience) of certain hour length and monitor its result.They (emphasize the sales promotion display mode) at the focus that can change propagation to the experience of being inclined to sales promotion more then, and the process of the whole setting that the draft of needn't reforming begins and extra time, money and the resource of cost.When changing about the important new information of product or service or obtaining new information, they can easily increase one or more be linked to brand message display mode, maximum 10 links.

Cooperation with the trading partner

For Brand management Team Member, Brand management and marketing communication network have intuitively, system management interface easy to use.This system can cooperate Brand management person with unprecedented efficient and responsibility level and advertisement and sales promotion agency and trading partner.For example, by using web browser and mouse, Brand management person can be provided with and adjust their colleague and/or agency and " having much to do " retail trade partner's authority and responsibility.

Brand management and marketing network for the brand owner provide their online brand resource of tight control, have between online Brand Marketing active stage put with they advertisement and sales promotion agency and the e-retail trading partner cooperates and the ability directly linked up with the online shopper on the net point of sale and other places by multiple e-retail channel.Consequently, the consumer has had that the informative brand of being wanted by the brand owner is experienced and developed consistent more brand image by all e-retail marketing channel, has created bigger value and interests for the e-retail trading partner simultaneously.

The tracking network characteristic

Network provides the priceless mode that its online marketing program is carried out of seeing clearly for the brand owner.By the User Activity that watch-keeping combines with Brand management team, can plan the initiative of near online communication stronger and effectively.

The characteristic that ROI calculates most critical is:

Most typical user's path/behavior in the-virtual booth

The relevant popularization of content in the-virtual booth

The sales volume of-virtual booth working place

-in identical activity, be how to resist each other between each virtual booth

-in same classification, a brand owner's virtual booth how from the competition of other virtual booths show one's talent (anonymity that all information all is secret)

Brand management and marketing network will be Brand management person, electronics retailer, and advertising agent and promotional partners have been filled up the needs of a key.The former needs of these people are worked harder and are made purchase decision on the equipment that drives at diverse network abundant brand experience passed to those, are making the impetuous consumer of purchase decision part.Had information passed to online shopper, the real time modifying content and monitor with the line lower platform on line, the ability of metering consumer's buying behavior, Brand management of the present invention and marketing communication network will become the indispensable instrument of global businessman.

Be provided with and use the BKS network

Use the mistake degree of BKS network simple from being set to.Only need fill in registration table simply, allow BKS Networks then, Inc. (keeper) examines your information.The BKS network also will be set up your initial account for you.You can enter and manage your user and other partners by the BrandkeyManage subsystem interfaces.In case do like this, you just can manage your products ﹠ services by the BrandkeyCreate subsystem interfaces.You also can create and manage the brand message network by Brandkey Create subsystem.In case you have created the brand message network for your products ﹠ services, you just can and install virtual booth by your required establishment.Can realize this step by Brandkey Deliver subsystem interfaces.In case virtual booth is installed on the different internets contact point, you or you advertisement/sales promotion agency can be placed on these virtual booths by Brandkey Advertise and Brandkey Promote interface activity of constructing and with advertisement and sales promotion.Like this, you just can manage your all virtual booth, advertisement, sales promotion, user and characteristic by five kinds of subsystems in the BKS network.

Figure 11 H illustrates the process of a demonstration, its description: for using Brand management of the present invention and marketing network, how the Brand management person of businessman cooperates so that in the electronics retailer website with the store brand supvr, on the each point that virtual product shows, configuration and installation have the multi-mode virtual booth of the description of product.

Brand management of the present invention and marketing communication network solution are brought value for all three kinds of participants in the market simultaneously.These three kinds of participants in the market are: brand owner, consumer and electronics retailer.

Brand owner can make online shopper participate in the interactive shopping experience.When they were in interactional psychological condition, the shopping of this interaction is experienced by use to be influenced brand concept energetically and influences purchase intention to the multi-mode virtual booth that the buyer transmits attracting information, brand image and bulk information.By in based on network marketing activity to effective control of real-time communication, they also can enjoy the better cooperative relationship with its advertisement and sales promotion agency and other trading partners.

Electronics retailer is enjoyed the more high-conversion rate to buyer's online browse device, desired higher sales volume and high profit rate more.The shopper who ordered about by business begins according to compulsory brand message but not only price and sales promotion style are made decision about shopping.Electronics retailer can pass to the consumer with value-added service, also can intercut obtaining new income from the placement of the virtual booth of pattern on its website and advertisement and sales promotion.Their backend information is handled more effective, and their e-business website scrambling is lower and more attractive.Equally, electronics retailer can be kept their e-business website with effective saving of a large amount of savings of managerial cost and cost.

The consumer experiences tempting, and informative shopping is experienced, this help to encourage they hard spy to finish course of payment, on-line purchase and set up customer loyalty and the relevant brand message that receives of confining force and buy after service.

The specification of multi-mode virtual booth of the present invention (MMVKs)

HTML﹠amp; The media player that embeds(current structure)

Shown in Figure 15 A, in this structure, the basic space of a whole page of multi-mode virtual booth is created with HTML.All components are finished with HTML, and wherein the media player of virtual booth part is as player such as the windows media player (Windows Media Player) supported separately, the media player component of QuickTime etc.Substantially virtual booth is controlled media player by JavaScript and VBScript.

Virtual booth carries out communication by HTTP and HTML and server.The SVG application program is carried out communication by HTTP and HTML and server.

HTML, Flash﹠amp; The media player that embeds

Shown in Figure 15 B, in this structure, the basic space of a whole page of multi-mode virtual booth is also finished with HML.Difference is that the brand message network portion of virtual booth is programmed with Flash.The media player of virtual booth partly comprises the player of independent support.Substantially virtual booth component and Flash component are partly controlled the media player of virtual booth by JavaScript and VBScript.

Virtual booth carries out communication by HTTP and HTML and server.The SVG application program is carried out communication by HTTP, HTML and WS (network service) with server.

DHTML﹠amp; The media player that embeds

Shown in Figure 15 C, in this structure, the basic space of a whole page of multi-mode virtual booth is finished with HTML, and the brand message network then is to finish with DHTML.The media player of virtual booth partly comprises the player of independent support.Substantially virtual booth and DHTML part are partly controlled the media player of virtual booth by JavaScript and VBScript.

Virtual booth carries out communication by HTTP and HTML and server.The SVG application program is carried out communication by HTTP, HTML and XML (XML (extensible Markup Language)) with server.

Applet

Shown in Figure 15 D, in this structure, the basic space of a whole page of virtual booth also is with HTML, but all internal compositions form Applet.Each inner Applet component such as media player and brand message network at internal communication so that user experience to be provided.

Virtual booth carries out communication by HTTP and HTML and server.The SVG application program is carried out communication by HTTP, HTML, XML and WS and server.

SVG

Shown in Figure 15 E, in this structure, the basic space of a whole page of virtual booth also is with HTML, but all internal compositions are finished with SVG (can contract and become vector graphics).Each internal composition such as media player and brand message network at internal communication so that user experience to be provided.

Virtual booth carries out communication by HTTP and HTML and server.The SVG application program is carried out communication by HTTP, HTML, XML and WS and server.

Automatically dispose the automatic client browser and the media player testing agency of multi-mode virtual booth of the present invention

Referring to Figure 14, when starting (on the client computer in network-driven), the automatic client browser and the media player testing agency that use in automatic configuration MMVKs of the present invention will be described in more detail below.

When starting, whether the multi-mode virtual booth is at first opened at client's one end inspection JavaScript in client's computer of support MMVK of network.If JavaScript does not open, the multi-mode virtual booth will show that an information indicating user opens JavaScript and restarts virtual booth so.

If JavaScript opens, what the multi-mode virtual booth will continue the current operation of detection client so is that what operating system what browser is.If detect unsupported configuration, the multi-mode virtual booth will show such information, the platform that it describes the reason of interrupting in detail and lists support.Being listed as follows of platform of being supported and browser:

At server one end of network, the multi-mode virtual booth uses the request header (RequestHeaders) that is provided by whole browsers and operating system to determine to move which platform.This request header analyzed as being the information specific to each platform.

If the multi-mode virtual booth moves on the platform of supporting, thereby its operation checks whether all plug-in card programs that need are all available so.This can determine that it is provided with by Kui Xun client's computer and finish.If plug-in card program disappearance, the multi-mode virtual booth will show a Notifications page about the plug-in card program of this disappearance so, and if this plug-in card program important, it will indicate this plug-in card program of user's download so.If this plug-in card program is inessential, it will allow customer selecting be this plug-in card program of download or continue so.In case platform is accepted and all plug-in card program is in place, so virtual booth will begin its program schema immediately.

The explanation of multi-mode virtual booth of the present invention (MMVKs) operation

The operation of the specific products multi-mode virtual booth of exemplary embodiment

This use-case has been described startup environment (launch environment) operation of specific products multi-mode virtual booth down.

The user clicks the virtual booth of specific products that starts under the environment to be enabled in.

Flow of event

Start the multi-mode virtual booth that has brand message network, advertisement and sales promotion pattern respectively

Click the Brandkey of HTML coding as the user ^TMThis use-case began when button started specific products multi-mode virtual booth.The URL label that embeds comprises the identification number (identification number) of the virtual booth of mounted specific products that will be activated.This label sends the request of the virtual booth of request to system.The id of the virtual booth that systematic search is installed, as response, system returns one " Loading..... " scintillation screen to the requestor.When system finds the id of this virtual booth, system will determine whether this requested virtual booth still enlivens, what use.If this virtual booth enlivens, what use, system will check whether the territory (the WWW website that virtual booth starts) of request is the territory that is allowed to so.If this virtual booth starts the territory that allows from, system will determine the type of requested virtual booth so.System will determine the space of a whole page that uses, color, button style, and surface texturisation (skin) in showing the virtual booth of requested specific products.Which display mode is system will determine and play on the virtual booth of specific specific products in proper order.System will replace the scintillation screen of opening with the virtual booth of actual specific products.If brand message network (BIN) pattern was selected by first when virtual booth was installed, system will show brand message network (BIN) pattern (see figure 1) under right-hand " information (the Info) " label of " homepage (Home) " label that " advertisement (Ads) " label is closelyed follow so.Brand message network edition bread contains: near the content display window at top, and all peer links (BIN) in the middle of being positioned at, and the information text bar of close bottom.If the function that " sends to friend " is activated, system will show " sending to friend " button in the bottom of the brand message network schemer space of a whole page so.As long as desktop icons are uploaded, and under the situation that " download " function is activated, system will show " download " button in the bottom of the brand message network schemer space of a whole page.System will show " buying now " in the bottom of the brand message network schemer space of a whole page if function its be activated and peer link designated.As long as virtual booth remains static, the default visual (see figure 3) that is provided by virtual booth owner just is provided in the content display window in system.Whether the systems inspection retailer has installed the multi-mode virtual booth.If whether any link of doing shopping is arranged in the systems inspection brand message network.If have, system will not show the done shopping link in the brand message network.As long as relevant brand message network linking is clicked, the content display window just uses as web browser.System shows the content (see figure 4) of link in the content display window.In addition, if any one of relevant brand message network linking comprises video clipping, clicked and when watching when specific link so, system will show virtual booth video component.Virtual booth video component comprises: the figure mute button, and "+" and "-" volume control knob, "＜＜reset " button, " skip＞＞" button and time-delay meter (time-lapse meter).Behind the video clipping that has comprised in having seen linking, if the user clicks the brand message network linking that another does not comprise video clipping, system will hide the video component from the brand message network schemer space of a whole page.In the brand message network, system will show the peer link of brand, with single sheet format or purchase anterior-posterior form (see figure 3).If the peer link about the brand message network surpasses 3, system will show navigation bar in batches in the bottom of single table or purchase anterior-posterior table so.If the founder of MMVK is at Brandkey Create ^TMIn selected the function of " start link is voted ", so when the peer link in the brand message network is clicked, system will show that " grade " indicate drop-down list and " ballot " button.When the user voted to this selected link, system was kept at this ballot in the database.Then system recomputates " grade " indication.If desired, system will refresh " grade " indication.When creating virtual booth, if advertisement mode second is selected, so system will advertisement mode as next pattern and under right-hand " advertisement " label of " information " label the display ads pattern.If the playlist of advertisement mode is empty, system will can not show " advertisement " label in virtual booth so.If the user clicks " advertisement " label, system will generate one previously at BrandkeyAdvertise so ^TMThe tabulation of the middle advertisement insertion video clipping of selecting.When creating virtual booth, if the sales promotion pattern is selected as the 3rd, system will be the sales promotion pattern as next pattern, and when " advertisement " label is clicked for the first time, demonstration sales promotion pattern under right-hand " sales promotion (the Promos) " label of " advertisement " label.If the tabulation of sales promotion mode playback is empty, system will can not show " sales promotion " label in virtual booth so.For advertisement mode, system will adjust, show and move the advertisement insertion video clipping tabulation that generates in the advertisement insertion display window.System will be under the advertisement insertion display window display video component, near bottom display message text, and at three buttons of bottom demonstration, promptly " send to friend ", " download " and " now buy ", if they each all be activated and have the desktop icons image of uploading for download button and have the specific link of present purchase button.When the advertisement insertion video clipping was play, the user can click " "＜＜reset " or " skip＞＞" button at any time.If the user clicks "＜＜reset " button, system's advertisement insertion video clipping of current broadcast of will resetting.If user's click " skip＞＞" button, the advertisement insertion video clipping of current broadcast will be interrupted in system, jump to next video forward and will begin and play.System will show the content of " sales promotion " label automatically during last advertisement insertion video in having play tabulation.If the user has clicked " sales promotion " label before last advertisement insertion video is finished, system will generate one previously at Brandkey Promote ^TMThe video clipping tabulation is intercutted in the middle sales promotion of selecting.System will intercut in the display window sales promotion of adjusting, show and move generation in sales promotion and intercut the video clipping tabulation.System will intercut display video component under the display window in sales promotion, show the text bar that sales promotion is relevant near the bottom.If the function that " sends to friend " is activated, system will show the button of " sending to friend " in the bottom of the sales promotion pattern space of a whole page so.As long as desktop icons are uploaded, and under the situation that " download " function is activated, system will show " download " button in the bottom of the sales promotion pattern space of a whole page.System will show " buying now " in the bottom of the sales promotion pattern space of a whole page if function its be activated and peer link designated.As long as virtual booth remains static, the default image that is provided by virtual booth owner just is provided in the content display window in system.When sales promotion was intercutted video clipping and play, the user can click "＜＜reset " or " skip＞＞" button at any time.If the user clicks "＜＜reset " button, video clipping is intercutted in will the reset sales promotion of current broadcast of system.If the user clicks " skip＞＞" button, video clipping is intercutted in the sales promotion that current broadcast will be interrupted in system, jumps to next video forward and begins broadcast.System will keep this state up to user's button click when video is intercutted in last sales promotion in having play tabulation.System will show default image in the content display window, if it has been defined as the default image of brand message network.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system replaces scintillation screen with the virtual booth of the specific products that shows " sales promotion " label that " information " label segment, " advertisement " label and " information " label are right-hand.

Start the multi-mode virtual booth that has brand message network and advertisement mode

System will check next pattern after showing brand message network schemer and advertisement mode.System validation does not have the sales promotion pattern and maintains advertisement mode up to user's button click.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system replaces scintillation screen with the virtual booth of the specific products that shows " advertisement " label that " information " label segment and " information " label are right-hand.

Start the multi-mode virtual booth that only has the brand message network

System will check next pattern after showing the brand message network schemer.System validation does not have advertisement mode and sales promotion pattern and maintains the brand message network schemer.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system replaces scintillation screen with the virtual booth of the specific products that shows " information " label segment.

Start the multi-mode virtual booth that has advertisement and sales promotion pattern

If advertisement mode is selected by first when creating virtual booth, system validation does not have the brand message network schemer and display ads pattern (see figure 1) under right-hand " advertisement " label of " homepage " label so.System will check next pattern.The next sales promotion pattern (see figure 2) that shows for the sales promotion pattern and under right-hand " sales promotion " label of " advertisement " label of system validation.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system replaces scintillation screen with the virtual booth of the specific products that shows " sales promotion " label that " advertisement " label segment and " advertisement " label are right-hand.

Start the multi-mode virtual booth that only has the advertisement or promotion pattern

If only select advertisement mode or sales promotion pattern as unique pattern when creating virtual booth, the both brandless information network pattern of system validation does not have advertisement/sales promotion pattern and display ads/sales promotion pattern under " homepage " label right-hand " advertisement "/" sales promotion " label yet so.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system is used in the right-hand demonstration " advertisement " of " homepage " label or the virtual booth of specific products of " sales promotion " label segment replaces scintillation screen.

Playback button is clicked

If system is in advertisement mode, the advertisement insertion video clipping of its current broadcast of will resetting.If system is in the sales promotion pattern, video clipping is intercutted in its sales promotion that will reset current broadcast.If system is in the brand message network schemer, and arbitrary relevant brand message network linking comprises video clipping, and from the beginning system will play this and be included in video in this brand message network linking so.

Skip button is clicked

If system is in advertisement mode, the advertisement insertion video clipping that it will interrupt current broadcast jumps to next video forward and begins and plays.If system is in the sales promotion pattern, video clipping is intercutted in the sales promotion that the phase will be interrupted current broadcast, jumps to next video forward and begins and play.If system is in the brand message network schemer, and arbitrary relevant brand message network linking comprises video clipping, and system will play this video forward up to stopping and stopping.

Volume control (+) button is clicked

System improves volume.

Volume control (-) button is clicked

System reduces volume.

It is clicked to send to friend's button

If the user clicks " sending to friend " button, system will show a small form in the content display window.This form comprises " certainly: " part, and it comprises: " name: " textview field, " E-mail address: " textview field, and " information " textview field; " arriving: " part, it comprises: " E-mail address 1: " textview field, " E-mail address 2: " textview field, " E-mail address 3: " textview field, " E-mail address 4: " textview field, " E-mail address 5: " textview field, " transmission " button, " cancellation " button (see figure 5).If the user fills in internal information of statement and clicks " transmission " button, system will send this information by system's smtp server.Information sends the back system will replace information form to confirm the page.This affirmation page shows following information: " link to this virtual booth is sent out, confirms that Email will send to your E-mail address.Click HereRestart virtual booth." if the user clicks " cancellation " button, system will replace this information form with the label substance of previous selection.If user clicks on links is to restart this virtual booth, just system is reset to original order with virtual booth so, and system shows " Loading..... " scintillation screen again.

Download button is clicked

TBD

It is clicked to buy button now

If the user clicks " buying now " button, system will determine to open wherein this and " buy " peer link now.If the creator of virtual booth is chosen at first and opens this peer link in the virtual booth, system will open this and " buy " link now in the content display window so.If the creator of virtual booth is chosen in virtual booth at first and opens this peer link outward, system will determine that opening this virtual booth at parent window still is to open this virtual booth at new window.

Requested virtual booth no longer enlivens, what use

System will show below error message on screen, " the virtual booth from the title of sponsor [virtual booth] of being asked is no longer available.”

Starting the territory is a forbidden territory

System will show below error message on screen, " this webpage is not authorized to start the virtual booth of request.Please get in touch Admin@bksnetworks.comInform the legal use of the virtual booth of being asked.Thanks.”

One or more virtual attributes of the virtual booth of being asked are disabled

System will show below error message on screen, " the virtual booth of being asked is current unavailable.Please try again after a while.”

The operation of the multi-mode virtual booth of the specific merchant of exemplary embodiment

This use-case has been described the operation that starts the virtual booth of specific merchant under the environment.

The user clicks and is enabled in the virtual booth that starts the specific merchant under the environment.

Flow of event

Start respectively and have the brand message network, advertisement, the multi-mode virtual booth of sales promotion pattern

Click the Brandkey of HTML coding as the user ^TMThis use-case began when button started specific merchant multi-mode virtual booth.The URL label that embeds comprises the identification number of the virtual booth of mounted specific merchant that will be activated.This label sends the request of the virtual booth of request to system.The id of the virtual booth that systematic search is installed, as response, system returns one " Loading..... " scintillation screen to the requestor.When system finds the id of this virtual booth, system will determine whether this requested virtual booth still enlivens, what use.If this virtual booth be enliven and using, system will check whether the territory (the WWW website of virtual booth startup) of request is the territory that is allowed to so.If this virtual booth starts the territory that allows from, system will determine the type of requested virtual booth so.System will determine the color that uses in showing the virtual booth of requested specific merchant.Which display mode is system will determine and play on the virtual booth of specific specific merchant in proper order.System will replace the scintillation screen of opening with the virtual booth of actual specific merchant.If brand message network (BIN) pattern is selected by first when creating virtual booth, system will show the brand message network schemer under right-hand " information " label of " homepage " label that " advertisement " label is closelyed follow so.Brand message network edition bread contains: near the content display window at top, and all peer links (BIN) in the middle of being positioned at, and the information text bar of close bottom.System has the virtual booth of how many products and this relevant inspection.If the Related product more than is arranged, system will be in right-hand demonstration " search " the label (see figure 6) of every other label.If there is not Related product, just can not show " search " label.If only there is a product relevant with this virtual booth, system does not show " search " label.When " sales promotion " when label is selected, system will show " information " label (see figure 2).If the function that " sends to friend " is activated, system will show " sending to friend " button in the bottom of the brand message network schemer space of a whole page so.As long as desktop icons are uploaded, and under the situation that " download " function is activated, system will show " download " button in the bottom of the brand message network schemer space of a whole page.System will show " buying now " in the bottom of the brand message network schemer space of a whole page if function its be activated and peer link designated.As long as virtual booth remains static, the default image that is provided by virtual booth owner just is provided in the content display window in system.Whether the systems inspection retailer has installed the multi-mode virtual booth.If whether any link of doing shopping is arranged in the systems inspection brand message network.If have, system will not show the done shopping link in the brand message network.As long as relevant brand message network linking is clicked, the content display window just uses as web browser.System shows the content (see figure 4) of link in the content display window.In addition, if any one of relevant brand message network linking comprises video clipping, clicked and when watching when specific link so, system will show virtual booth video component.Virtual booth video component comprises: the figure mute button, "+" and "-" volume control knob "＜＜reset " button, " skip＞＞" button and time-delay meter.Behind the video clipping that has comprised in having seen linking, if the user clicks the brand message network linking that another does not comprise video clipping, system will hide the video component from the brand message network schemer space of a whole page.In the brand message network, system will show the peer link of brand, with single sheet format or purchase anterior-posterior form.If the peer link about the brand message network surpasses 3, system will show navigation bar in batches in the bottom of single table or purchase anterior-posterior table so.If the founder of MMVK is at Brandkey Create ^TMIn selected the function of " start link is voted ", so when the peer link in the brand message network is clicked, system will show that " grade " indicate drop-down list and " ballot " button.When the user voted to selected link, system was kept at this ballot in the database.Then system recomputates " grade " indication.If desired, system will refresh " grade " indication.When creating virtual booth, if advertisement mode second is selected, so system will advertisement mode as next pattern and under right-hand " advertisement " label of " information " label the display ads pattern.If the playlist of advertisement mode is empty, system will can not show " advertisement " label in virtual booth so.If the user clicks " advertisement " label, system will generate one previously at Brandkey Advertise so ^TMThe tabulation of the middle advertisement insertion video clipping of selecting.When creating virtual booth, if the sales promotion pattern is selected as the 3rd, system will be the sales promotion pattern as next pattern, and when " advertisement " label is clicked for the first time, demonstration sales promotion pattern under right-hand " sales promotion " label of " advertisement " label.If the tabulation of sales promotion mode playback is empty, system will can not show " sales promotion " label in virtual booth so.For advertisement mode, system will adjust, show and move the advertisement insertion video clipping tabulation that generates in the advertisement insertion display window.System will be under the advertisement insertion display window display video component, near bottom display message text, and at three buttons of bottom demonstration, promptly " send to friend ", " download " and " now buy ", if they each all be activated and have the desktop icons image of uploading for download button and have the specific link of present purchase button.When the advertisement insertion video clipping was play, the user can click "＜＜reset " or " skip＞＞" button at any time.If the user clicks "＜＜reset " button, system's advertisement insertion video clipping of current broadcast of will resetting.If user's click " skip＞＞" button, the advertisement insertion video clipping of current broadcast will be interrupted in system, and jump to next video forward and begin and play.System will show the content of " sales promotion " label automatically during last advertisement insertion video in having play tabulation.If the user has clicked " sales promotion " label before last advertisement insertion video is finished, system will generate one previously at Brandkey Promote ^TMThe video clipping tabulation is intercutted in the middle sales promotion of selecting.System will intercut in the display window sales promotion of adjusting, show and move generation in sales promotion and intercut the video clipping tabulation.System will intercut display video component under the display window in sales promotion, show the text bar that sales promotion is relevant near the bottom.If the function that " sends to friend " is activated, system will show the button of " sending to friend " in the bottom of the sales promotion pattern space of a whole page so.As long as desktop icons are uploaded, and under the situation that " download " function is activated, system will show " download " button in the bottom of the sales promotion pattern space of a whole page.System will show " buying now " in the bottom of the sales promotion pattern space of a whole page if function its be activated and peer link designated.As long as virtual booth remains static, the default image that is provided by virtual booth owner just is provided in the content display window in system.When playing sales promotion when intercutting video clipping, the user can click "＜＜reset " or " skip＞＞" button at any time.If the user clicks "＜＜reset " button, video clipping is intercutted in will the reset sales promotion of current broadcast of system.If the user clicks " skip＞＞" button, video clipping is intercutted in the sales promotion that current broadcast will be interrupted in system, jumps to next video forward and begins broadcast.System will keep this state up to user's button click when video is intercutted in last sales promotion in having play tabulation.System will show default image in the content display window, if it has been defined as the default image of brand message network.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system with show " information " label segment, " advertisement " label, " sales promotion " label and the product relevant with the virtual booth of specific merchant more than one situation under at the virtual booth replacement of the specific merchant of the right-hand demonstration of other labels " search " label scintillation screen.

Start the multi-mode virtual booth that has brand message network and advertisement mode

System will check next pattern after showing brand message network schemer and advertisement mode.System validation does not have the sales promotion pattern and maintains advertisement mode up to user's button click.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system with show " information " label segment, " advertisement " label and the product relevant with the virtual booth of specific merchant more than one situation under at the virtual booth replacement of the specific merchant of the right-hand demonstration of other labels " search " label scintillation screen.

Start the multi-mode virtual booth that only has the brand message network

System will check next pattern after showing the brand message network schemer.System validation does not have advertisement mode and sales promotion pattern and maintains the brand message network schemer.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system with show " information " label segment and the product relevant with the virtual booth of specific merchant more than one situation under at the virtual booth replacement of the specific merchant of the right-hand demonstration of " information " label " search " label scintillation screen.

Start the multi-mode virtual booth that has advertisement and sales promotion pattern

If advertisement mode is selected by first when creating virtual booth, system validation does not have the brand message network schemer and display ads pattern under right-hand " advertisement " label of " homepage " label so.System will check next pattern.The next sales promotion pattern that shows for the sales promotion pattern and under right-hand " sales promotion " label of " advertisement " label of system validation.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system with show " sales promotion " label that " advertisement " label segment, " advertisement " label are right-hand and the product relevant with the virtual booth of specific merchant more than one situation under at the virtual booth replacement of the specific merchant of the right-hand demonstration of " sales promotion " label " search " label scintillation screen.

Start the multi-mode virtual booth that only has the advertisement or promotion pattern

If only select advertisement mode or sales promotion pattern as unique pattern when creating virtual booth, the both brandless information network pattern of system validation does not have advertisement/sales promotion pattern and display ads/sales promotion pattern under " homepage " label right-hand " advertisement "/" sales promotion " label yet so.If the user clicks " homepage " label at any time, just system is reset to original order with virtual booth, and system shows " Loading..... " scintillation screen again.When finishing when resetting, system is used in the right-hand demonstration " advertisement " of " homepage " label or " sales promotion " label segment and replaces scintillation screen at the virtual booth of the specific merchant of the right-hand demonstration of " advertisement " or " sales promotion " label " search " label at the product relevant with the virtual booth of specific merchant under more than one situation.

Playback button is clicked

If system is in advertisement mode, the advertisement insertion video clipping of its current broadcast of will resetting.If system is in the sales promotion pattern, video clipping is intercutted in its sales promotion that will reset current broadcast.If system is in the brand message network schemer, and arbitrary relevant brand message network linking comprises video clipping, and from the beginning system will play this and be included in video in the brand message network linking so.

Skip button is clicked

If system is in advertisement mode, the advertisement insertion video clipping that it will interrupt current broadcast jumps to next video forward and begins and plays.If system is in the sales promotion pattern, video clipping is intercutted in its sales promotion that will interrupt current broadcast, jumps to next video forward and begins and play.If system is in the brand message network schemer, and arbitrary relevant brand message network linking comprises video clipping, and system will play this video forward up to stopping and stopping.

Volume control (+) button is clicked

System improves volume.

Volume control (-) button is clicked

The bottom amount falls in system.

The search label is clicked

If the user clicks " search " label, system will show the searched page (see figure 6) of the virtual booth of specific merchant.This searched page comprises: the product search part of content display window under " search " label and close bottom.If the function that " sends to friend " is activated, system will show " sending to friend " button in the bottom of the search space of a whole page.As long as desktop icons are uploaded, and under the situation that " download " function is activated, system will show " download " button in the bottom of the search space of a whole page.System will show " buying now " in the bottom of the search space of a whole page if function its be activated and peer link designated.As long as virtual booth remains static, the default image that is provided by virtual booth owner just is provided in the content display window in system.Product search partly comprises: about " search (Search for): " textview field of search criterion, and about " to (By): " drop-down list of search parameter, equally about " at (In): " drop-down list of search parameter, and search button.The user keys in search criterion and select search parameter in drop-down list.The user can " to " from following available parameter, select in the drop-down list:

-univeraal product code

-product descriptor

-trade mark

-brand name

-name of product.The user also can " " from available product category, select in the drop-down list.

The user clicks search button with the product search in the virtual booth of beginning specific merchant.If search criterion is imported, system will begin to search for all and the relevant product of the virtual booth of specific merchant so.If system finds the result, then in the right-hand demonstration of " search " label " result " label (see figure 7).System only is reported in active product relevant with the virtual booth of specific merchant in the Search Results.Results page comprises the content display window at close top and is the Search Results of the tabular form space of a whole page near the bottom.If the product that shows is more than 3, system's page will show navigation bar in batches under search result table so.If the function that " sends to friend " is activated, system will show " sending to friend " button in the bottom of the space of a whole page as a result.As long as desktop icons are uploaded, and under the situation that " downloads " function is activated, system will be at bottom demonstration " download " button of the space of a whole page as a result.System will show " buying now " in the bottom of the space of a whole page as a result if function its be activated and peer link designated.As long as virtual booth remains static, the default image that is provided by virtual booth owner just is provided in the content display window in system.

The user clicks the specific products in the Search Results

The user clicks top " result " label.The user clicks the link to specific products on the results page.Which kind of display mode of systems inspection to the virtual booth of specific merchant effectively and the order of display mode.System will determine that those labels should be visible." homepage ", " search " and " result " label should be visible.According to which display mode effectively and will in the display mode order of selecting, show that system will be at right-hand demonstration " advertisement ", " sales promotion " and " information " label of " result " label to virtual booth.Even booth has advertisement mode, yet without any advertisement, system can not show " advertisement " label yet as fruit product.Equally, even booth has the sales promotion pattern, if this product without any sales promotion, system can not show " sales promotion " label yet.System will refresh virtual booth so that correct label shows along the top.Label immediately following " result " label shows with selecteed state.The sequential loop effective patterns of system to determine.Except that advertisement, sales promotion and brand message network relate to the selected product, virtual booth will reset when opening first.Virtual booth will circulate these patterns up to having arrived brand message network display mode.System will show the brand message network of selected product, and initialization is carried out in the link of this product.Then, system wait user's input.

It is clicked to send to friend's button

If the user clicks " sending to friend " button, system will show a small form in the content display window.This form comprises " certainly: " part, and it comprises: " name: " textview field, " E-mail address: " textview field are sent out and " information " textview field; " arrive " part, it comprises: " E-mail address 1: " textview field, " E-mail address 2: " textview field, " E-mail address 3: " textview field, " E-mail address 4: " textview field, " E-mail address 5: " textview field, " transmission " button, " cancellation " button (see figure 5).If the user fills in internal information of statement and clicks " transmission " button, system will send this information by system's smtp server.Information sends the back system will replace information form to confirm the page.This affirmation page shows following information: " link to this virtual booth is sent out, and the Email of affirmation will send to your E-mail address.Click here and restart virtual booth." if the user clicks " cancellation " button, system will replace this information form with the label substance of previous selection.If user clicks on links is to restart this virtual booth, just system is reset to original order with virtual booth so, and system shows " Loading..... " scintillation screen again.

Download button is clicked

TBD

It is clicked to buy button now

If the user clicks " buying now " button, system will open this and " buy " peer link now in parent window.

Requested virtual booth no longer enlivens, use and the virtual booth installed enlivens

System will show below error message on screen, " the virtual booth from the title of sponsor [virtual booth] of being asked is no longer available.”

Starting the territory is a forbidden territory

System will show below error message on screen, " this webpage is not authorized to start the virtual booth of being asked.Please get in touch admin@bksnetworks.com and inform the legal use of the virtual booth of being asked.Thanks.”

One or more virtual attributes of the virtual booth of being asked are disabled

System will show below error message on screen, " the virtual booth of being asked is current unavailable.Please try again after a while.”

In the virtual booth product search of the specific merchant page, there is not the inputted search standard

System will show below error message on screen, " must import a value to start product search in search criterion.”

There is not Search Results from the product search of the virtual booth of specific merchant, to return

System will show below error message on screen, " the product that is complementary with your search criterion not.Please attempt other search.”

These and other variations of the present invention and change are all made in disclosed category of claims of the present invention and aim.

Claims (135)

1. the Brand Marketing broadcasting system based on the Internet makes businessman and his commission merchant to carry out the marketing communication function relevant with product along the party in request of retail chain, and this system comprises:

The database server of the Internet running, be operably connected to the Internet, being used for storing a plurality of UPN/TM/PD/URLs relevant with each consumer products that are registered in described the Internet operational data storehouse server and just offered for sale by the businessman in the business activity links

Wherein, a plurality of consumer products are registered in the database server of described the Internet running, and

Wherein term UPN refers to the univeraal product code of indicating specific consumer products, term TM refers to the trade mark of distributing to these specific consumer products, term PD refers to the product descriptor of distributing to these specific consumer products, and term URL refers to the relevant uniform resource locator of the position in customizing messages source on the Internet of the consumer products of specifying and should be definite;

The subsystem of first the Internet running, operationally be connected with the Internet, be used for making marketing, the supvr of businessman to create and to manage a plurality of UPN/TM/PD/URL links, create required brand image so that described a plurality of UPN/TM/PD/URL is linked as each described a plurality of consumer products at operational data storehouse, described the Internet server; With

The subsystem of second the Internet running, operationally be connected with the Internet, be used to make the consumer can be written into and show virtual consumer products information (CPI) booth from the HTML coded file on the client computer that is presented at the Internet running, so make described consumer to link, thereby this consumer can obtain on the client computer of described the Internet running and show that a plurality of information sources on the WWW of being determined by described a plurality of UPN/TM/PD/URL links are so that this consumer can obtain the knowledge about the described one or more consumer products in described a plurality of consumer products from operational data storehouse server access described a plurality of UPN/TM/PD/URL in described the Internet relevant with one or more consumer products described a plurality of consumer products; And

Wherein said virtual cpi product information booth, during server end element label in the described HTML coded file that on the client computer that is embedded in the running of described the Internet that this consumer selects consumer products information request (CPIR) to activate, shows, the client computer that is written into and operates in described the Internet from described HTML coded file shows

The server end element label that wherein said CPIR activates is with to be stored in the first server end element that activates based on the CPIR in the information server of the Internet that is operably connected to the Internet relevant,

The server end element that wherein said CPIR activates be by with the database server that is stored in the running of described the Internet in described one or more UPN/TM/PD/URL link corresponding UPN, TM and/or PD encodes.

2. the described Brand Marketing broadcasting system based on the Internet of claim 1, wherein said virtual cpi product information booth are the multi-mode virtual CPI booths with advertisement display mode and CPI link display mode:

Wherein be presented on the described multi-mode virtual CPI booth at commercial breaks during the described advertisement display mode; And

Wherein described a plurality of UPN/TM/PD/URL links are presented on the described multi-mode virtual CPI booth during described CPI link display mode.

3. the described Brand Marketing broadcasting system based on the Internet of claim 1, the server end element label that wherein said CPIR activates are to be embedded in the file that is arranged in from the HTML coding of the selected based on network position of group that is selected from the retail shop based on ecommerce, the retail catalogue based on ecommerce, online auction site and the Internet product advertising.

4. the described Brand Marketing broadcasting system of claim 2 based on the Internet, it further comprises the subsystem of the 3rd the Internet running, be used for making businessman and their advertising agent to intercut order at the database server stores advertisements of described the Internet running, wherein said advertisement insertion is included in the advertisement insertion that is presented at during the described advertisement display mode on the described multi-mode virtual CPI booth in proper order, and wherein during described CPI link display mode described a plurality of UPN/TM/PD/URL links be presented on the described multi-mode virtual CPI booth.

5. the described Brand Marketing broadcasting system based on the Internet of claim 1, wherein said virtual CPI booth are the multi-mode virtual CPI booths with sales promotion display mode and CPI link display mode,

Wherein sales promotion is intercutted in promotional during the described sales promotion display mode and is presented on the described multi-mode virtual CPI booth, and

Wherein said a plurality of UPN/TM/PD/URL is presented on the described multi-mode virtual CPI booth during being linked at described CPI link display mode.

6. the described Brand Marketing broadcasting system of claim 5 based on the Internet, it further comprises the subsystem of the 3rd the Internet running, be used for making businessman and their sales promotion agency to store the sequential programme that sales promotion is intercutted at the database of described the Internet running, wherein said sales promotion is intercutted order and is included in the sales promotion that is presented on the described multi-mode virtual CPI booth during the described sales promotion display mode and intercuts, and wherein during described CPI link display mode described a plurality of UPN/TM/PD/URL links be presented on the described multi-mode virtual CPI booth.

7. the described Brand Marketing broadcasting system based on the Internet of claim 1, wherein said virtual CPI booth are the multi-mode virtual CPI booths with advertisement display mode, sales promotion display mode and CPI link display mode,

Wherein advertisement insertion is being presented at during the described advertisement display mode on the described multi-mode virtual CPI booth,

Wherein sales promotion is intercutted and is being presented on the described multi-mode virtual CPI booth during the described sales promotion display mode, and

Wherein said a plurality of UPN/TM/PD/URL is presented on the described multi-mode virtual CPI booth during being linked at described CPI link display mode.

8. the described Brand Marketing broadcasting system of claim 7 based on the Internet, it further comprises:

The subsystem of the 3rd the Internet running, the order that is used for making businessman and their advertising agent to intercut at the database server stores advertisements of described the Internet running, wherein said advertisement insertion are included in the advertisement insertion that is presented at during the described advertisement display mode on the described multi-mode virtual CPI booth in proper order; With

The subsystem of the 4th the Internet running, be used for making businessman and their sales promotion agency to intercut in the database server storage sales promotion of described the Internet running, wherein said sales promotion is intercutted order and is included in the sales promotion that is presented on the described multi-mode virtual CPI booth during the described sales promotion display mode and intercuts; And

Wherein, described a plurality of UPN/TM/PD/URL links are presented on the described multi-mode virtual CPI booth during described CPI link display mode.

9. the described Brand Marketing broadcasting system based on the Internet of claim 1, wherein said HTML coded file are to be provided by second information server based on the Internet that can be operatively connected with described information network.

10. the described Brand Marketing broadcasting system based on the Internet of claim 1, the request to information that the database server response of wherein said the Internet running is made by the client computer of described the Internet running provide described UPN/TM/PD/URL to link client computer to the running of described the Internet.

11. the described Brand Marketing broadcasting system based on the Internet of claim 10, the client computer of wherein said the Internet running have the graphic user interface (GUI) that network browser program generates the web browser realization of the described HTML coded file that is used to show the server end element label with embedding described CPIR activation wherein;

Wherein, when described consumer selects server end element label that the described CPIR that is embedded in the described HTML coded file activates,

(1) the server end element that activates of the described CPIR that the server end element label that activates with described CPIR is relevant is automatically performed, and is finished automatically for the database server that described the Internet operates about the request of the information of the consumer products determined by described UPN; And

(2) respond described request, the GUI of described web browser realization shows that automatically the information of the database server of taking from the running of described the Internet is for described consumer's visit and use; And

Wherein said display message comprises the one or more URL that point to by the one or more information sources on the relevant WWW of the definite consumer products of the UPN of described coding.

12. the described Brand Marketing broadcasting system based on the Internet of claim 1, the server end element that wherein said CPIR activates are by the UPN coding of the specific consumer products in the database of determining to be registered in the running of described the Internet.

13. the described Brand Marketing broadcasting system of claim 1, the server end element that wherein said CPIR activates based on the Internet be by be registered in operational data storehouse, described the Internet in the relevant TM of specific consumer products encode.

14. the described Brand Marketing broadcasting system of claim 1, the server end element that wherein said CPIR activates based on the Internet be by be registered in operational data storehouse, described the Internet in the relevant PD of specific consumer products encode.

15. the described Brand Marketing broadcasting system based on the Internet of claim 1, the client computer of wherein said the Internet running comprises the CPI booth of the physics that has the LCD panel, its embedding or be supported in the rack structure that is installed on retail store environment.

16. the described Brand Marketing broadcasting system of claim 2 based on the Internet, the client computer of wherein said the Internet running comprises the multi-mode CPI booth of the physics that has touch-screen LCD panel, its embedding or be supported in the rack structure that is installed on retail store environment.

17. the described Brand Marketing broadcasting system based on the Internet of claim 1, wherein said first subsystem based on the Internet make businessman and/or its commission merchant can create and manage the UPN/TM/PD/URL list of links of each consumer products of registering in the product mix in the server of operational data storehouse, described the Internet.

18. the described Brand Marketing broadcasting system of claim 1 based on the Internet, wherein said second subsystem based on the Internet makes that businessman and/or its commission merchant can be described based on each consumer products configuration virtual CPI booth in the database server of the Internet for being registered in, and the server end element label of downloading its corresponding CPIR activation for each described consumer products.

19. the described Brand Marketing broadcasting system of claim 2 based on the Internet, the wherein said the 3rd subsystem based on the Internet makes businessman and/or its advertising agent placing advertisement to intercut order on described virtual CPI booth, and the operation correspondent advertisement is intercutted during described advertisement display mode.

20. the described Brand Marketing broadcasting system of claim 19 based on the Internet, the wherein said the 3rd subsystem based on the Internet further makes businessman and/or its advertising agent can generate virtual booth advertisement inventory, be described in detail on which multi-mode virtual CPI booth, described advertising agent is allowed to placing advertisement and intercuts order.

21. the described Brand Marketing broadcasting system of claim 2 based on the Internet, the wherein said the 3rd subsystem based on the Internet makes businessman and/or its sales promotion agency can place sales promotion on described virtual CPI booth and intercuts order, and the corresponding sales promotion of operation is intercutted during described sales promotion display mode.

22. the described Brand Marketing broadcasting system of claim 21 based on the Internet, the wherein said the 3rd subsystem based on the Internet further makes businessman and/or its sales promotion agency can generate virtual booth sales promotion catalogue, be described in detail on which multi-mode virtual CPI booth, described sales promotion agency is allowed to place sales promotion and intercuts order.

23. the described Brand Marketing broadcasting system of claim 8 based on the Internet, the wherein said the 3rd subsystem based on the Internet makes businessman and/or its advertising agent placing advertisement to intercut order on described virtual CPI booth, and moves correspondent advertisement thereon and intercut during described advertisement shows the mould pattern; And the wherein said the 4th the subsystem based on the Internet make businessman and its sales promotion agency can virtual CPI booth on place sales promotion and intercut order, and during described sales promotion display mode, move corresponding sales promotion thereon and intercut.

24. the described Brand Marketing broadcasting system based on the Internet of claim 1, wherein said HTML coded file are by selecting in the group that comprises file that product picture, product are relevant and product advertising.

25. the described Brand Marketing broadcasting system based on the Internet of claim 1, the server end element that wherein said CPIR activates is implemented as java server end member spare.

26. the described Brand Marketing broadcasting system of claim 1 based on the Internet, wherein said second the Internet running subsystem makes this consumer can be written into and show a plurality of described virtual CPI booths, and wherein each described virtual CPI booth is designed to transmit the specific Brand Marketing propagation by the definite registration consumer products of its UPN.

27. the described Brand Marketing broadcasting system of claim 1 based on the Internet, wherein said second the Internet running subsystem makes this consumer can be written into and show a plurality of described virtual CPI booths, and wherein each described virtual CPI booth is designed to transmit the specific Brand Marketing propagation by the definite consumer products of its TM.

28. the described Brand Marketing broadcasting system of claim 1 based on the Internet, the manufacturer of wherein said businessman or one or more consumer products, or the dealer of one or more consumer products of bearing the TM of described dealer.

29. the described Brand Marketing broadcasting system based on the Internet of claim 1, the server end element that wherein said CPIR activates is implemented as the servlet that CPIR activates.

30. the described Brand Marketing broadcasting system based on the Internet of claim 29, the servlet that wherein said CPIR activates use the Java programmed environment to see in fact.

31. the Brand Marketing broadcasting system based on the Internet is used to make the service provider can carry out the marketing communication function relevant with service along the party in request of retail chain with its commission merchant, it comprises;

The database server of the Internet running, be operably connected to the Internet, being used for storing a plurality of USN/SM/SD/URLs relevant with each consumption service that is registered in described the Internet operational data storehouse server and just provided by the service provider in the business activity links

Wherein, a plurality of consumption services are registered in the database server of described the Internet running, and

Wherein term USN refers to the generic service sign indicating number of indicating specific consumption service, term SM refers to the service mark of distributing to this specific consumption service, term SD refers to the service descriptor of distributing to this specific consumption service, and term URL refers to the relevant uniform resource locator of the position in customizing messages source on the Internet of the consumption service of specifying and should be definite;

The subsystem of first the Internet running, operationally be connected with the Internet, be used for making service provider's Brand Marketing, supvr to create and to manage described a plurality of USN/SM/SD/URL link, create required brand image so that described a plurality of USN/SM/SD/URL is linked as each described a plurality of consumption service at operational data storehouse, described the Internet server; With

The subsystem of second the Internet running, operationally be connected with the Internet, be used to make the consumer can be written into and show virtual cpi information on services (CSI) booth from the file of the coding of the HTML on the client computer that is presented at the Internet running, so make described consumer can from described a plurality of consumption services the one or more relevant described a plurality of USN/SM/SD/URL of described the Internet operational data storehouse server access link so that this consumer can obtain on the client computer of described the Internet running and show that a plurality of information sources on the WWW of being determined by described a plurality of USN/SM/SD/URL links are so that this consumer can obtain about the described one or more knowledge in described a plurality of consumption services; And

When wherein said virtual CSI booth selects to be embedded in the server end element label that the consumption service information request in the described HTML coded file on the client computer that is presented at the running of described the Internet activates this consumer, be written into and be presented on the client computer of described the Internet running from the file of described HTML coding

The server end element label that wherein said CPIR activates is and is stored in that to be operatively coupled on first on the Internet relevant based on the server end element that the CPIR in the information server of the Internet activates, and

The server end element that wherein said CPIR activates is by describedly link corresponding USN, SM and/or SD encodes based on the described one or more USN/SM/SD/URL in the database server of the Internet with being stored in.

32. the described Brand Marketing broadcasting system based on the Internet of claim 31, wherein said virtual CSI booth are the multi-mode virtual CSI booths that advertisement display mode and CSI link display mode are arranged,

Wherein advertisement insertion is being presented on the described multi-mode virtual CSI booth during the described advertisement display mode, and

Wherein said a plurality of USN/SM/SD/URL is presented on the described multi-mode virtual CSI booth during being linked at described CSI link display mode.

33. the described Brand Marketing broadcasting system based on the Internet of claim 31, the server end element label that wherein said CPIR activates are to be embedded in the file that is arranged in from the HTML coding of the selected based on network position of group that is selected from the retail shop based on ecommerce (EC), the retail catalogue based on ecommerce, online auction site and Internet service advertisement.

34. the described Brand Marketing broadcasting system of claim 32 based on the Internet, it further comprises the subsystem of the 3rd the Internet running, be used for making service provider and their advertising agent to intercut order at the database server stores advertisements of described the Internet running, wherein said advertisement insertion comprises the advertisement insertion that is presented at during the described advertisement display mode on the described multi-mode virtual CSI booth in proper order, and wherein during described CSI link display mode, described a plurality of USN/SM/SD/URL links are presented on the described multi-mode virtual CSI booth.

35. the described Brand Marketing broadcasting system based on the Internet of claim 31, wherein said virtual CSI booth are the multi-mode virtual CSI booths that sales promotion display mode and CSI link display mode are arranged,

Wherein sales promotion is intercutted and is being presented on the described multi-mode virtual CSI booth during the described sales promotion display mode, and

Wherein said a plurality of USN/SM/SD/URL is presented on the described multi-mode virtual CSI booth during being linked at described CSI link display mode.

36. the described Brand Marketing broadcasting system of claim 35 based on the Internet, it further comprises the subsystem of the 3rd the Internet running, the sequential programme that is used to make service provider and their sales promotion agency to intercut in the database server stores sales promotion of described the Internet running, wherein said sales promotion is intercutted order and is included in the sales promotion that is presented on the described multi-mode virtual CSI booth during the described sales promotion display mode and intercuts, and is presented on the described multi-mode virtual CSI booth during wherein said a plurality of USN/SM/SD/URL is linked at described CSI link display mode.

37. the described Brand Marketing broadcasting system based on the Internet of claim 31, wherein said virtual CSI booth are the multi-mode virtual CSI booths that advertisement display mode, sales promotion display mode and CSI link display mode are arranged,

Wherein advertisement insertion is being presented between described advertisement display mode on the described multi-mode virtual CSI booth,

Wherein sales promotion is intercutted and is being presented on the described multi-mode virtual CSI booth during the described sales promotion display mode, and

Wherein said a plurality of USN/SM/SD/URL is presented on the described multi-mode virtual CSI booth during being linked at described CSI link display mode.

38. the described Brand Marketing broadcasting system based on the Internet of claim 37, it further comprises;

The subsystem of the 3rd the Internet running, be used for making service provider and their advertising agent to intercut order at the database server stores advertisements of described the Internet running, wherein said advertisement insertion is included in the advertisement insertion that is presented at during the described advertisement display mode on the described multi-mode virtual CSI booth in proper order; With

The subsystem of the 4th the Internet running, be used for making service provider and their sales promotion agency to intercut in the database server storage sales promotion of described the Internet running, wherein said sales promotion is intercutted order and is included in the sales promotion that is presented on the described multi-mode virtual CSI booth during the described sales promotion display mode and intercuts; And

Wherein, described a plurality of USN/SM/SD/URL links are presented on the described multi-mode virtual CSI booth during described CSI link display mode.

39. the described Brand Marketing broadcasting system based on the Internet of claim 31, the file of wherein said HTML coding is to be provided by second information server based on the Internet that is operably connected with described information network.

40. the client computer that the described Brand Marketing broadcasting system based on the Internet of claim 31, the database server of wherein said the Internet running respond the running of described the Internet provides described USN/SM/SD/URL to link client computer to the running of described the Internet to the request of information.

41. right will require 40 described Brand Marketing broadcasting systems based on the Internet, the client computer of wherein said the Internet running has network browser program, and this network browser program is used to produce demonstration embeds the web browser realization of described HTML coded file wherein with the server end element label of described CPIR activation graphic user interface (GUI);

Wherein, when described consumer selects to be embedded in the server end element label of the described CPIR activation in the described HTML coded file,

(1) the server end element of the described CPIR activation relevant with the server end element label of described CPIR activation is automatically performed, and to request by the relevant information of the definite consumption service of described USN, database server for the running of described the Internet is automatically performed, and

(2) respond described request, the GUI of described web browser realization shows that automatically the information of the database server of taking from the running of described the Internet is for described consumer's visit and use; And

Wherein said display message comprises the one or more URL that point to by the definite consumption service of the USN of described coding one or more information sources relevant, on the WWW.

42. the described Brand Marketing broadcasting system based on the Internet of claim 41, the server end element that wherein said CPIR activates are by determining that the USN that is registered in the specific consumption service in the operational data storehouse, described the Internet encodes.

43. the described Brand Marketing broadcasting system of claim 41, the server end element that wherein said CPIR activates based on the Internet be by be registered in operational data storehouse, described the Internet in the relevant SM of specific consumption service encode.

44. the described Brand Marketing broadcasting system based on the Internet of claim 41, the server end element that wherein said CPIR activates are by encoding with the SD that is registered in the specific consumption service in the operational data storehouse, described the Internet.

45. the described Brand Marketing broadcasting system based on the Internet of claim 41, the client computer of wherein said the Internet running comprises the CSI booth of the physics that has the LCD panel, its embedding or be supported in the rack structure that is installed in the retail store environment.

46. the described Brand Marketing broadcasting system of claim 32 based on the Internet, the client computer of wherein said the Internet running comprises the multi-mode CSI booth of the physics that has touch-screen LCD panel, its embedding or be supported in the rack structure that is installed in the retail store environment.

47. the described Brand Marketing broadcasting system based on the Internet of claim 31, wherein said first subsystem based on the Internet make service provider and/or its commission merchant can create and manage the USN/SM/SD/URL list of links for each consumption service in the Services Combination that is registered in the server of operational data storehouse, described the Internet.

48. the described Brand Marketing broadcasting system of claim 31 based on the Internet, wherein said second subsystem based on the Internet makes that service can be described based on each the consumption service configuration virtual CSI booth in the database server of the Internet for being registered in for merchant and/or its commission merchant, and is that the server end element label that its corresponding CPIR activates is downloaded in each described consumption service.

49. the described Brand Marketing broadcasting system of claim 32 based on the Internet, the wherein said the 3rd subsystem based on the Internet makes the advertising agent of service provider and Ta placing advertisement to intercut order on described virtual CSI booth, and the operation correspondent advertisement is intercutted during described advertisement display mode.

50. the described Brand Marketing broadcasting system of claim 49 based on the Internet, the wherein said the 3rd subsystem based on the Internet further makes service provider and/or their advertising agent can generate virtual booth advertisement inventory, be described in detail on which multi-mode virtual CSI booth, described advertising agent is allowed to down the advertisement insertion order.

51. the described Brand Marketing broadcasting system of claim 32 based on the Internet, the wherein said the 3rd subsystem based on the Internet makes the sales promotion agency of service provider and Ta can place sales promotion on described virtual CSI booth and intercuts order, and moves corresponding sales promotion thereon and intercut during described sales promotion display mode.

52. the described Brand Marketing broadcasting system of claim 51 based on the Internet, the wherein said the 3rd subsystem based on the Internet further makes service provider and their sales promotion agency can generate virtual booth sales promotion catalogue, be described in detail on which multi-mode virtual CSI booth, described sales promotion agency is allowed to place sales promotion and intercuts order.

53. the described Brand Marketing broadcasting system of claim 38 based on the Internet, the wherein said the 3rd subsystem based on the Internet makes the advertising agent of service provider and Ta placing advertisement to intercut order on described virtual CSI booth, and moves correspondent advertisement thereon and intercut during described advertisement display mode; And the wherein said the 4th the subsystem based on the Internet make the sales promotion agency of service provider and Ta on described virtual CSI booth, place sales promotion to intercut order, and during described sales promotion display mode, move corresponding sales promotion thereon and intercut.

54. being selected from, the described Brand Marketing broadcasting system based on the Internet of claim 31, the file of wherein said HTML coding comprise the file that service picture, service are relevant and the group of service advertisement.

55. the described Brand Marketing broadcasting system based on the Internet of claim 31, the server end element that wherein said CPIR activates is implemented as java server end member spare.

56. the described Brand Marketing broadcasting system of claim 31 based on the Internet, wherein said second the Internet running subsystem makes this consumer can be written into and show a plurality of described virtual CSI booths, and wherein each described virtual CSI booth is designed to transmit specific to being propagated by the Brand Marketing of the definite registration consumption service of its USN.

57. the described Brand Marketing broadcasting system of claim 31 based on the Internet, wherein said second the Internet running subsystem makes this consumer can be written into and show a plurality of described virtual CSI booths, and wherein each described virtual CSI booth is designed to transmit specific to being propagated by the Brand Marketing of the definite consumption service of its SM.

58. the described Brand Marketing broadcasting system of claim 31 based on the Internet, the manufacturer of wherein said service provider or one or more consumption services, or the dealer of one or more consumption services of bearing the SM of described dealer.

59. the described Brand Marketing broadcasting system based on the Internet of claim 31, the server end element that wherein said CPIR activates is implemented as the servlet that CPIR activates.

60. the described Brand Marketing broadcasting system based on the Internet of claim 59, the server end servlet that wherein said CPIR activates use the Java programmed environment to realize.

61. the described Brand Marketing broadcasting system based on the Internet of claim 1, the database server of wherein said the Internet running comprise the RDBMS server of the Internet running that is operably connected to the Internet.

62. the described Brand Marketing broadcasting system based on the Internet of claim 31, the database server of wherein said the Internet running comprise the RDBMS server of the Internet running that is operably connected to the Internet.

63. a Brand management and a marketing communication network based on new brand command, control and transmission structure (BC3), it makes efficient and the robotization of brand owner with the supply chain rwan management solution RWAN, finish for the large-scale brand that is dispersed on the network and set up the management and the control of resource, information and sales promotion, and how they are directly propagated the consumer who gives on the heterogeneous networks node.

64. a Brand management and a marketing communication operational network based on the Internet, be used on world wide web (www) to brand set up that server end driven multi-mode virtual booth is configured, installation and remote programmable.

65. cooperate and propagate solution for one, it gives Brand management person and their online trading partner sets up the ability of powerful online brand, promotion sale and elimination existing friction on retail chain by the e-marketing network of cooperation.

66. a Brand management and a marketing communication operational network based on the Internet, it offers Brand management person, their commission merchant and e-retail (e-retail) the trading partner solution based on technology, makes them to promote more online spending by the e-marketing network of abundant brand being experienced the cooperation that passes to network consumer everywhere.

67. a Brand management and a marketing communication operational network based on the Internet, it satisfies four basic needs of the Brand management team of current Internet market place:

(1) utilize the information of the multifinger unanimity on the network and image to set up powerful online brand;

(2) set up cooperation between the partner in being in inharmonic environment own;

(3) exchange and set up brand loyalty with everywhere consumer on the Internet;

(4) prevent that in the environment of price comparison brand from corroding.

68. a Brand management and a marketing communication operational network based on the Internet, wherein the brand owner guarantees in physics and commercial stream electronics, and consumer Anywhere on the net receives the brand of consistent rich-media and experiences.

69. a Brand management and a marketing communication operational network based on the Internet, wherein, Brand management team is online brand commission merchant and e-retail trading partner with them between active stage, link up consistent brand message with the consumer in real time, and on whole the Internet, monitor consume activity equally.

70. a Brand management and a marketing communication operational network based on the Internet wherein, are experienced to generate, control, to transmit and to monitor the brand that passes to the consumer on the whole network at in-house operation based on primary application program by the brand owner.

71. a Brand management and a marketing communication operational network based on the Internet, wherein, brand owner use be called as " multi-mode virtual booth " online communication media (for example, interactive spreading tool) shows abundant media advertisement, the sales promotion on the same day, deep product information and other brand resource that they select, and when the consumer does purchase decision, show rapidly at the crucial online node of point of sale and other, informative shopping (being brand) experiences the consumer.

72. Brand management and marketing communication network, itself and supply chain information management operation are synchronously, and operation brings the efficient of supply chain to demand chain management in enterprises.

73. Brand management and marketing communication network, wherein the multi-mode virtual booth can lead to this Brand management and marketing communication network programming, and wherein this network provides the novelty entire combination of based on network instrument, makes brand managers team to locate coordination, set up and to pass on the brand image of expection to the consumer in the consumption contact of any the Internet running by means of the multi-mode virtual booth of installing along commercial electronic stream.

74. a Brand management and a marketing communication operational network based on the Internet, wherein instrument be provided for strong brand message network of quick foundation and advertisement and advertising campaign with by to the destructive power of confusion still less immunity, high controlled propagation ducts passes to the consumer, and Brand management team can create more powerful, more distinguished market brand-changed into price, higher channel influence power, higher customer loyalty and confining force and more profit.

75. a Brand management and a marketing communication operational network based on the Internet, wherein make Brand management person and their commission merchant can effectively manage the consumer before shopping, in the shopping process and the experience impression after the shopping, make the consumer have that more significant shopping is experienced and more to the impression of brand value and strength to the enhancing of the controlling level propagated based on the Brand Marketing of the Internet.

76. (online) Brand management and a marketing communication network based on the Internet, wherein, Brand management team carry out brand set up resource, advertisement and sales promotion complexity, extensively related network real-time integration and pass to the consumer of any time and any place on the Internet.

77. an online Brand management and a marketing communication network based on the Internet, wherein, the higher management of real-time generation, installation and the programming of brand message network and multi-mode virtual booth is supported, and Brand management team cooperates and be based upon In The Heart of The Consumers brand message advantage effectively.

78. (online) Brand management and a marketing communication network based on the Internet, wherein, brand businessman can high degree of controlled as one man pass on abundant brand to experience to the consumer with mode economy to retail channel of distribution all on the Internet.

79. (online) Brand management and a marketing communication network based on the Internet, it comprises;

(i) drive the Brand Marketing executor of enterprise and the supvr sets up the level of signifiance of information resources to their brand management and control by offering brand, license to the Brand management and the marketing communication network of the enterprise that brand drives, no matter they are at the fabric that can be connected to the Internet Anywhere;

(ii) provide the Brand management and the marketing communication network of advantage of the management and distribution of information of cognition that the sponsor who allows Brand Marketing moulds the brand knowledge that the consumer held on the market and image and positive impact consumer better and behavior, no matter in that where the desired consumption brand is bought go the Internet;

(iii) make brand can be in may staying at home, working, on the road and the consumer's who in traditional retail shop, buys psychological Brand management and the marketing communication network of obtaining the status of governance more effectively.

80. Brand management and marketing communication network, wherein, Brand management person can influence the online shopper of price driven energetically, and on the net the point of sale of retail shop and other network contacts by efficiently, informative shopping experiences the spirit of propagating their brand effectively.

81. Brand management and marketing communication network, wherein, the member of Brand management team shows that during the well-planned displaying pattern of multi-mode virtual booth extensively the brand of connection is set up information resources, comprise advertisement and sales promotion information, the consumer can be at this multi-mode virtual booth of being written into Anywhere of network, with the go deep into information of acquisition about brand, and multimedia image and real-time up-to-date sales promotion.

82. Brand management and marketing communication network, wherein, the efficient and robotization of Brand management team by the supply chain management scheme comes well-planned and transmits brand moving, that unprecedentedly enrich and experience to the consumer who stays the WWW anywhere.

83. Brand management and marketing communication network, wherein, Brand management person touches and influences the Brang Awareness of online shopper.

84. Brand management and marketing communication network, wherein, Brand management person by measurable ROI with robotization, mode is effectively transmitted and is measured in the online Brand Marketing of all channels and propagate efficiently.

85. Brand management and marketing communication network, wherein, as a kind of centralized control scheme, Brand management person links the surface and goes up diverse online resource-for example, abundant medium, sales promotion information and the description of product-and they are directly brought the online shopper of arbitrary contact on shopping point and WWW by the new interactive online shopping carrier that is called the multi-mode virtual booth.

86. Brand management and marketing communication network, wherein, brand owner the multi-mode virtual booth be placed on network that they wish Anywhere directly to transmit the many aspects that their brand was experienced or presented to informative brand to the consumer.

87. Brand management and marketing communication network, wherein, the function of multi-mode virtual booth is as its presentation layer, and wherein the brand owner operates with the control and the brand resource of supervising the network anywhere closely indoor, commission merchant with retail trade partner and advertisement and sales promotion cooperates to sell so that guarantee in time, as one man to transmit online Brand Marketing information and promote with to the programming of multi-mode virtual booth in real time.

88. Brand management and marketing communication network, wherein, the member of Brand management team lookes at from the network Ji and produces effect by a little click on the device program and define, improve and measure online branding communication activity efficiently.

89. level of industry Brand management and marketing communication network, wherein, with and AT﹠amp; The millions of very alike mode of company in the Public Switched Telephony Network of T (PTSN) the service whole world supports Brand Marketing to propagate industry.

90. Brand management and marketing communication network, wherein, Brand management person and their Team Member's (comprising advertisement and sales promotion agency) and retail trade partner, only need minimum technical know-how, they just can use five simple tools suits to create, install and revise the multi-mode virtual booth at an easy rate from the computer of oneself, these five instruments are: Brandkey Manage ^TMSubsystem, its support make the information service of brand owner management long family, brand and user right on the BKS network of the tissue of the cooperation configuration with any kind; Brandkey Create ^TMSubsystem, it supports to allow the user to select the information service of content, configuration and the impression (look and feel) of brand information network; Brandkey Deliver ^TMSubsystem, its support make the user can create and be configured in the information service of the multi-mode virtual booth in any place of network; Brandkey Advertise ^TMSubsystem, its support for Brand management person and their advertising agent provide cooperation at spider lines to set up, to follow the tracks of and to improve information service in real time based on the advertising campaign of multi-mode virtual booth; Brandkey Promote ^TMSubsystem, its support similar to Brandkey Advertise, make Brand management person to create, monitor and to revise their the constantly information service of the advertising campaign of variation in the sub-network of multi-mode virtual booth with sales promotion agency in real time.

91. Brand management and marketing communication network, comprise the Tool Box that makes Brand management team and their trading partner can on the displaying of network and the point of doing shopping, dispose and install the multi-mode virtual booth, and wherein, by some clicks, Brand management person adjusts Team Member and authority and the right of priority of trading partner on network.

92. Brand management and marketing communication network, wherein, Brand management Team Member and trading partner set up and install the multi-mode virtual booth; Brand management Team Member then, and their commission merchant and trading partner, edit a plurality of display modes of mounted multi-mode virtual booth simply, so that multimedia breaks for commercialsy, the commercial breaks of sales promotion and brand are set up resource and be transmitted to shopper in its position that comprises, generate the informative brand experience that the brand owner wants by all e-retail channels, the brand image that development is consistent is more created big value and interests for e-retail trading partner, consumer and brand owner etc. simultaneously.

93. Brand management and marketing communication network, wherein, Brand management Team Member is that each product, service or cooperation brand are created brand message network (BIN), its as sightless, but to the very crucial basis of all activities on Brand management of the present invention and marketing network, and set up the warehouse of the link of information resources in the digital brand that the multi-mode virtual booth operating period consumer of each remote programmable sees.

94. Brand management and marketing communication network, wherein, each brand message network, in essence, be a series of data that comprise following project: (i) about the essential information of product/service, its function is as the brand message search key: univeraal product code (UPN) or generic service sign indicating number (USN); Trade mark (TM) or service mark (SM); Product descriptor (PD) or service descriptor (SD); The brand name of product or service; And product or service catalogue; The (ii) network site or the network address (URL) of the brand resource/content of brand owner configuration (for example, product video, audio frequency, image product etc.-can take be suitable for multilingual); (iii) be positioned at brand resource on each node of based on network brand message network of the present invention (for example, but the icon that the text of clickthrough, next-door neighbour's link show, with link the audio files that combines, the type that links etc.) display properties basic, reality.

95. Brand management and marketing communication network, wherein, the combination that brand owner uses the link of these data (for example, the UPN/TM/PD/URL of product brand or the UPS/SM/SD/URL of service brand) develop and manage the brand message network in any place of the computing machine that utilizes network operation, and wherein seasonal, buy before/Consideration after buying and different targets is popular when requiring modification brand message network, brand owner can fast access, conversion or is changed these compositions.

96. Brand management and marketing communication network, wherein, the information key word that same brand is correlated with (for example, univeraal product code, trade mark, product descriptor, generic service sign indicating number, service mark, brand name etc.) be used to each multimedia commercial breaks that combines with the brand message network of foundation, sales promotion commercial breaks and other brand resource are carried out index, and also the basic building module of Network brand information management and marketing system structure represented in the relevant information key word of these brands.

97. Brand management and marketing communication network, wherein, in case the brand message network is in place, brand owner can by set up and the decision of configuration multi-mode virtual booth how and the brand of showing them wherein.

98. Brand management and marketing communication network, wherein, brand image can be by three different display modes in each multi-mode virtual booth with information, that is: the advertisement display mode (for example, intention causes the multimedia of getting in touch with the emotion of brand to break for commercialsy), the sales promotion display mode (for example, be used to show with the sale that time limit is arranged based on the form of the information of price, based on sale of medium etc.) and brand message network display mode is (for example, provide assorted linking with the search capability of other offerings of brand about the extensive information of product or service), one or more propagation give the shopper.

99. Brand management and marketing communication network, wherein, when the user clicks when being installed in the structural multi-mode virtual booth of world wide web (www), the combination of three kinds of display modes will be shown to the consumer automatically with the brand owner that generates and dispose this multi-mode virtual booth or the order of trading partner's decision, experience to the consumer to transmit effectively meticulously the brand of layout; For example, the multi-mode virtual booth can begin with abundant media advertisement earlier, then is the information of sales promotion, and last guide consumption person enters the additional brand message of a series of customizations, all seamless carrying out.

100. Brand management and marketing communication network, wherein, Brand Marketing person can break for commercialsy to multimedia by being used for, the commercial breaks of sales promotion and other the brand resource relevant with setting up the brand message network carry out index, same brand relevant information key word (for example, univeraal product code, trade mark, product descriptor, the generic service sign indicating number, service mark, brand name etc.) also be used to " the virtual branding communication channel " that be installed in each the multi-mode virtual booth on the BKS network programmed, and wherein these brand relevant information key words make the consumer can be easily from being positioned at the multi-mode virtual booth search on various consumer's contact points and obtaining the fact of brand message and surmount confusion.

101. Brand management and marketing communication network, wherein, three kinds of different patterns of marketing communication and demonstration can be in the graphic user interface (GUI) of multi-mode virtual booth, perhaps in time, perhaps spatially, by compound, thereby can or (i) GUI go up three different moment (frame) of time and (that is to say, be called " time is compound "), and/or (ii) GUI upward (that is to say three different positions in space, be called " space compound "), transmit three kinds of different Brand Marketing propagating contents (that is advertisement insertions,, sales promotion is intercutted and the brand message network).

102. Brand management and marketing communication network, wherein, each with each advertisement insertion, sales promotion intercut with the brand message network (promptly, " Brand Marketing propagation ") usefulness brand relevant information key word (" brand key word "), propagate UPN, TM and the PD of the brand product that relates to as (i) Brand Marketing, perhaps (ii) UPS, SM, the SD index of the brand service relate to are propagated in Brand Marketing

And wherein, all " Brand Marketing propagation " (for example, advertisement insertion, sales promotion are intercutted and the brand message network) are by propagating with the relevant information key word of brand (" brand key word ") index network.

103. Brand management and marketing communication network, wherein, the variant type of multi-mode virtual booth is feature (and thus defined) with the variety classes aspect of brand relevant information key word (brand key word); For example, the multi-mode virtual booth of specific products (PS) (that is, UPC) defines (classification) by specific dealer/brand owner's UPN single, uniqueness; (that is, UPC) (for example, under one or more different trade mark (TM) or brand unit) defines (classification) to a series of or class UPN that the multi-mode virtual booth of particular Seller (VS) is introduced to the market by specific dealer/brand owner; The multi-mode virtual booth of specific service (SP) defines (classification) by specific service provider/brand owner's USN single, uniqueness; A series of or the class USN that the multi-mode virtual booth of specific service provider (SPS) is introduced to the market by specific service provider/brand owner (for example, under one or more different service mark (SM) or brand unit) defines (classification); A series of or the class UPN that the dealer/brand owner of the particular series that the multi-mode virtual booth of particular retailer (RS) is supported by specific retailer introduces to the market (that is, UPC) defines (classification).

104. Brand management and marketing communication network, wherein, be arranged on the multi-mode virtual booth server brand relevant information key word (promptly, the brand key word) channel of propagating as the virtual Brand Marketing of propagating (that is the relevant multiple filtrator of brand) by the brand key word index Brand Marketing of network implementation.

105. Brand management and marketing communication network, wherein, " Brand Marketing propagation " arranged (for example by all of network implementation, advertisement insertion, sales promotion are intercutted and the brand message network) carry out index with the relevant information key word of brand (" brand key word "), have only the relevant content of specific brand by being that the multi-mode virtual booth of feature is propagated with same brand relevant information key word (brand key word); And this indexation that brand is set up information resources and multi-mode virtual booth on the network helps to guarantee, the multi-mode virtual booth that the Brand Marketing that only relates to specific products, service or brand is propagated by these brand products and service being carried out the brand key wordization passes to the consumer, reduced confusion, and propagated-improved the ROI that propagates expenditure in Brand Marketing with higher efficient transmission brand image foundation more clearly.

106. Brand management and marketing communication network, wherein, brand owner has the selection of each multi-mode virtual booth of multiple customization, from selecting the type and the arrangement that links each brand message network that be placed into of its impression variable (comprising the skin ' skin type ' by definition such as surface texturisation, color, button styles) and brand identity.

107. Brand management and marketing communication network, wherein, Brand management team can be easily and tests the consumer economically these brands in specific multi-mode virtual booth are set up the arrangement of resource and the situation of accepting of order, because they can generate and change these multi-mode virtual booths in inside.

108. Brand management and marketing communication network wherein, are supported the complex search ability in the multi-mode virtual booth of brand owner's multiple product and service.

109. Brand management and marketing communication network, it is designed in fact cater to the brand group complexity of any level, and provides the ability of searching for limited number product not or service by the multi-mode virtual booth of brand owner decision for the consumer.

110. Brand management and marketing communication network, wherein, by the various different displaying schemes of brand message network and their displaying are tested, Brand management person can generate the new model than the strong new support-creation intellecture property of the value of passing on their product or service brand in the past more effectively.

111. Brand management and marketing communication network, wherein, in case the brand owner has set up the multi-mode virtual booth, he can install this multi-mode virtual booth on the net immediately by place " trigger point " (label) on online retail partner's website.

112. Brand management and marketing communication network, wherein, the multi-mode virtual booth subsequently can be by the user in four kinds of modes simply and intuitively: the image that can click on the start button on e-retail website or other network contacts, website, the image that embeds hereof and the icon on the computer desktop, " bringing life " (be written in network browser program and open).

113. enterprise-level Brand management and marketing communication network, wherein, brand owner can activate/any multi-mode virtual booth of inactivation by the one click of easy-to-use web-based system administration interface with mouse.

114. Brand management and marketing communication network, wherein, in case brand owner or their trading partner are placed on the multi-mode virtual booth on the net, the multi-mode virtual booth that they can easily handle them transmits the branding communication mode; For example, they can create the advertising campaign (with the advertisement display mode as main user experience) of certain hour length and monitor its result; They (emphasize the sales promotion display mode) at the focus that can change propagation to the experience of being inclined to sales promotion more then, and whole setting up procedure and extra time, money and the resource of cost that needn't reform and begin from draft; When changing about the important new information of product or service or obtaining new information, they can easily increase one or more be linked to brand message display mode, maximum 10 links.

115. Brand management and marketing communication network, Brand management Team Member can cooperate with unprecedented efficient and responsibility level and their advertisement and sales promotion agency and retail trade partner.

116. Brand management and marketing communication network wherein, for example, use web browser and mouse border, Brand management person can be provided with and adjust their colleague and/or agency and " busy " retail trade partner's authority and responsibility simply.

117. Brand management and marketing communication network, wherein, brand owner is provided their online brand resource of tight control, cooperating with their advertisement and sales promotion agency and e-tail trading partner effectively between online Brand Marketing active stage, and the ability of the online shopper communication in and on the net point of sale and other places direct by multiple e-retail channel, consequently, the consumer has had that the informative brand of being wanted by the brand owner is experienced and developed consistent more brand image by all e-retail marketing channel, also is bigger value and the interests of e-retail trading partner creation simultaneously.

118. Brand management and marketing communication network, wherein, the multi-mode virtual booth can dispose and be installed on off-line and the online emerging e-commerce platform, comprises household PC, interactive television, mobile phone or ATM.

119. Brand management and marketing communication network, wherein, the user interface of multi-mode virtual booth (MMVK) can be translated, so that businessman can propagate consistent brand image and information by the offline platform of all-network operation, and does not rely on the script of the computer platform of MMVK-support.

120. Brand management and marketing communication network, wherein, the multi-mode virtual booth can dispose and be installed on any emerging e-commerce platform, because its basic structure is at TCP/IP, the communication layers that the Internet is the most basic, last operation, and following all technology all will be based upon on the tcp/ip layer.

121. Brand management and marketing communication network, itself and the extending Internet technology in the carrying out of physical world, for example RFID and WIFI are compatible.

122. Brand management and marketing communication network, wherein, the multi-mode virtual booth can dispose be installed in multiple different ecommerce media on, for example: drive multi-mode virtual booth on the booth (in a plurality of retail shops position and commodity exhibition room) based on retailer's bar code at physics, wherein the retailer's online metering that can measure booth shopper in the shop shows and shelf space with management, and brand manufacturer can compare tendency and the type of shopper and online shopper metering with the brand message of definite desire purchase in the shop in; Multi-mode virtual booth on interactive TV (being Web TV or DTV), wherein businessman can lock and transmit the brand message that is suitable for specific masses, and the multi-mode virtual booth is for the retailer provides ready-made " StoreFront " with fast and make a leapleap forward in this media economically, make supplier on their website with the shopper interactive and they the multi-mode virtual booth or " virtual shop " in monitor and measure its activity; At interactive household electrical appliances, for example machine for kitchen use (as, refrigerator) the multi-mode virtual booth on, it allows people by (for example easily forming recipe, ordering goods by mails list and other useful links, show window order, recipe and other relevant informations), and can between content position (recipe and family's Related product), arrange link and guide the Internet screen of buying to interrogate and examine and order their requirement automatically by online grocery store in businessman; Multi-mode virtual booth on Mobile business equipment as mobile phone and advanced third generation broadband technology (3G) that can network operation, can be supported the integration that personalization, location-based service and off-line and online shopping are experienced.

123. Brand management and marketing communication network, wherein, the multi-mode virtual booth was loaded on the small-sized moving screen in the suitable time, and Brand management person and retailer can form linked color abundant, tempting brand image and information by being provided in the shown brand message network that the consumer can click amplification, experience for the consumer who watches the multi-mode virtual booth provides brand real-time, targeted, on the way determine product or service to help the consumer quickly and easily.

124. Brand management and marketing communication network, be used on world wide web (www) to brand set up that server end driven multi-mode virtual booth is configured, installation and remote programmable, thereby improved Brand Marketing transmission method between brand businessman and the consumer is provided on virtual any network contact.

125. Brand management and marketing communication network, the feed end information management operation of itself and goods producer enterprise synchronously.

126. Brand management and marketing communication network, its for Brand management person provide be designed as be used for the present and the future on the Internet by all based on network consumer contacts management and their CCC of brand of marketing.

127. Brand management and marketing communication network, wherein, Brand management person can be by with automatic pattern preview brand resource automatically in the brand message network, the brand image that the visual brand message network of being created by Brand management Team Member is passed on.

128. Brand management and marketing communication network, it makes businessman control countless brand resources, information and the sales promotion that disperses on the whole network fully, guarantees that consumer Anywhere in the Internet receives consistent brand and experiences.

129. Brand management and marketing communication network, wherein, the commission merchant of Brand management person or mandate can manage the design and the execution of online interaction marketing activity, rather than employ expensive third party, make anyone of Brand management team can generate or upgrade the multi-mode virtual booth in real time.

130. Brand management and marketing communication network, wherein, Brand management person can transmit more effective brand by configuration multi-mode virtual booth and set up to experience and give the consumer, online experience Noninvasive, charming that this multi-mode virtual booth provides the consumer to be written into when the consumer seeks more information about brand; And wherein when the consumer faced the information about brand probably, the multi-mode virtual booth can be placed the start button on any network contact to swash tactfully and be drawn together by the brand owner.

131. Brand management and marketing communication network, it is by offering the multi-mode virtual booth that the consumer cooperates and programmes, help to increase the conversion ratio of online shopper, this multi-mode virtual booth can offer the well-designed and wieldy searching resource of consumer, seeks deep information rather than searches for endless webpage thereby only need a little to click.

132. Brand management and marketing communication network, wherein, the multi-mode virtual booth that can change (for example programming) by passing to the consumer easily helps to increase consumer's conservation rate, make the consumer by fresh, up-to-date, the interesting information on the booth or relevant they think that the more up-to-date sales promotion of product attracts and may visit same product on the e-retail website more again.

133. Brand management and marketing communication network, wherein, by making Brand management Team Member, their commission merchant and retailer and trading partner's cooperation (cooperation) become possibility, consistent brand message is gone up all marketing communication and retail channel of distribution by WWW and is transmitted, and the permission trading partner cooperates and transmits unified brand and experience to the online consumption person.

134. a based on network brand message network (BIN) can be placed on any consumer online contact by the multi-mode virtual booth easily, comprising:

(i) essential information of product or service, as the brand message search key, comprise univeraal product code (USN) or generic service sign indicating number (USN), trade mark (TM) or service mark (SM), product descriptor (PD) or affair descriptor (SD), product or service brand title and product or service catalogue;

The (ii) network site of the brand resource/content of brand owner configuration or network address (URL) (for example, product video, audio frequency, product picture etc.-with multiple available language); With

(iii) be positioned at basic, the actual display properties (that is, but the icon that the text of clickthrough, next-door neighbour's link show, with the type that links relevant audio files, links etc.) of this brand resource on each node of described based on network brand message network.

135. a multi-mode virtual booth, it supports a plurality of display modes of programming independently of each other, comprising:

(1) advertisement insertion display mode, wherein this multi-mode virtual booth shows the advertisement insertion by Brand management team or their commission merchant programming;

(2) display mode is intercutted in sales promotion, and wherein this multi-mode virtual booth demonstration is intercutted by the sales promotion of Brand management team or their commission merchant programming; With

(3) brand message network display mode, wherein this multi-mode virtual booth demonstration is set up the menu that information resources link with the brand of this team's Brand Marketing congruence.

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