KR20100123134A - The method and system for sharing shopping information using internet blog - Google Patents

Abstract

PURPOSE: A method and a system for sharing shopping information by using an internet blog are provided to obtain various kinds of shopping information by conveniently and systematically configuring a shopping product-exclusive blog. CONSTITUTION: A user installs a scrap button(S101). When the user finds the shopping information during web surfing(S103), the user clicks the scrap button(S105). The user system collects each kind of shopping information from a webpage currently displayed on the user system. The user system configures a product information storage page(S107).

Description

The method and system for sharing shopping information using internet blog}

The present invention relates to a shopping information sharing system using an Internet blog, and more particularly, a blog operator can automatically manage a shopping product through a scrap button generated on an Internet Explorer and an automatic posting of a product information storage page generated through the scrap button. It is possible to construct a dedicated blog conveniently and systematically, and a shopping mall operator relates to a shopping information sharing system using an Internet blog that can naturally induce an advertisement effect through a shopping blog operated by an individual.

Internet shopping malls are booming with the development of the Internet. The online shopping mall saves shopping time and makes it easy to select products, process orders, payments, and deliveries over the Internet through the company's computer or at home without having to visit the store. There are many advantages, such as being comparable. Due to these advantages, many internet shopping malls are being created, but on the other hand, competition between the internet shopping malls is intensifying, and the weak internet shopping malls are being eliminated.

As a result, the Internet shopping malls are strengthening their promotional activities of their shopping malls or shopping mall products as part of their strategy to compete with many other online shopping malls. affiliate advertisements and banner advertisements using portal sites such as daum.

However, in the case of affiliate and banner advertising, the number of shopping mall operators who want to use it is very large, but the supply is limited. Therefore, it is virtually impossible for the shopping mall operators of small and medium size to use it.

As mentioned above, another method of using the Internet environment as an advertising means and promoting an internet shopping mall with a low advertising cost is actively used in link-type advertising through other web sites. Increasing accessibility, the Internet community space, that is, advertising using personal blogs, has emerged as one of the attractive advertising means for shopping mall operators.

The conventional link-type advertising includes a method of posting a web page link address containing product information of a corresponding shopping mall, and a link method through a product image for sale.

Figure 1 shows a representative example of the conventional link method through the product image on sale. As shown in FIG. 1, the Internet shopping mall converts an image 10 of a product for sale in the Internet shopping mall and a simple text sentence 12 describing the product into one image button 14, and then generates the image 10. The image button is stored in the temporary space 50 in the form of a URL including a web page link address to be connected when the button is clicked. The member copies the stored product page promotion URL to the internet space on the other site web page 200, and when someone clicks the product page image link button 14, the user links to the product page included in the image button. .

However, as mentioned above, the link-type advertisement using other web pages, especially blogs, is difficult to expand to the advertising area having a commercial character since the blog itself is a personal homepage area. there was.

Next, looking at the conventional blog configuration for providing information and sharing opinions on various categories of products, the blog manager draws product images or web addresses from various shopping malls, decorates their own blogs, and invites blog friends or random visitors. They will be able to provide information and share opinions on the latest trends or popular products.

Looking at the process of decorating a blog composed of various product information, the blog manager can save the products posted in various shopping malls as image files and paste them into their blogs, or decorate the desired blog through the image link button described above. .

However, if it is configured by pasting the product image file, it was not enough to achieve the purpose of sharing opinions about the product due to the lack of specific information about the product, and even if you want to purchase the product immediately There was an inconvenience to enter the shopping mall selling the product only through the process.

In addition, the conventional image link button method having only a link address for visiting a specific web page is insufficient to induce a visit of a specific web page because only the fragmentary image information is exposed to an unspecified number of consumers.

In addition, in order to use the product information collected while walking around the shopping mall as his blog content, it is necessary to save the information as a separate file and import and re-import it into the blog before completing the blog for shopping information. Could construct Accordingly, the work for decorating the shopping blog is inconvenient, which has a disadvantage of inhibiting the activation of the blog for shopping information.

The present invention has been made to solve the above problems, an object of the present invention is very convenient by guiding a blog operator to automatically post to his shopping blog while being able to scrap shopping product information while walking around various shopping malls. It is to provide a shopping information sharing system that enables the user to decorate a shopping blog, thereby inducing the activation of the shopping blog and sharing shopping information among blog operators in real time.

Another object of the present invention is to use the Internet blog corresponding to the communication space between individuals as a means of advertising naturally shopping information sharing system using an Internet blog that can maximize the effect of advertising with small advertising costs even small shopping mall operators To provide.

Shopping information sharing system using the Internet blog according to the present invention for achieving the above object comprises a scrap button provided in a predetermined area of the web browser, and the product information storage page is activated and provided when the scrap button is clicked, The product information storing page is configured by extracting basic information including an image, a product name, and a price of a corresponding product from a web page screen when the scrap button is clicked. When the extraction of the basic information is completed, the product information storing page is specified. It is configured to automatically post to the blog.

According to the shopping information sharing system using the Internet blog according to the present invention, the blog operator can conveniently and systematically configure a blog dedicated to shopping products, through which various shopping information can be easily obtained and utilized, By operating the shopping blog, the advertising effect can be induced naturally, which has a remarkable effect that can generate profits for all blog operators, shopping mall operators and portal site operators.

The shopping information sharing system and sharing method using the Internet blog according to the present invention enable a blog operator to conveniently and systematically configure a shopping product-related blog, so that the blog operator can secure high-quality contents, and the shopping mall operator can use a personal blog. Through this, the advertising effect can be induced naturally, and through this, we present a model that can generate profits for blog operators, shopping mall operators, and portal site operators.

That is, in the shopping information sharing system using the Internet blog according to the present invention, while the blog operator can conveniently scrap the shopping product information acquired while walking around various shopping malls, the contents of the product and the memo matters of the product at the same time as the scrap action It can be recorded and stored immediately, and it is configured to construct a blog (hereinafter referred to as shopping blog, FIG. 6: 300) which is systematically equipped with additional functions such as always sharing of a list of scrap stored items and purchasing immediately. It features.

Shopping information sharing system of the present invention for achieving the above object is basically a scrap button for directly registering the desired product, a product information storage page activated by clicking the scrap button, and based on the product information storage page It is configured to include a shopping blog consisting of.

The term "blog" used in the present invention is also referred to as a weblog, and is a kind of personal website that can be freely posted according to interests. An abbreviation of 'web blog' which means 'web' which means internet and 'log' which means data or journal. Also called 'one person media' or 'news guerrilla'. Blogs are easier to create and manage than traditional personal homepages. You can use a blog by signing up for a blog provider, getting an account, or installing a blog program.

It is also noted that the Internet blog of the present invention is not limited to the above-described blog. For example, as long as a community activity space where an individual can directly manage a report, editing, and publishing by creating a specific web page, such as a "cafe" provided in the portal site naver or daum, the present invention is not particularly limited. Of course, the shopping information sharing system using the Internet blog can be applied.

Hereinafter, with reference to the accompanying drawings, it will be described in detail preferred embodiments and features of the present invention.

2A and 2B illustrate one embodiment of the creation of a scrap button according to the present invention. 2A and 2B, a blog operator who wishes to decorate a shopping blog (FIG. 6: 300) needs to scrap a product posted on a shopping mall site, and the scrap operation is performed through a scrap button 101 to be described later. It can be done easily.

The scrap button 101 is a button generated in a predetermined area of the web browser 120 such as Internet Explorer and can be generated and displayed in two ways as follows.

The first method is to provide a plug-in program 110 for installing a scrap button in a portal site for managing the blog. When the blog operator of the portal site that provides the scrap button installation program 110 downloads and executes the corresponding program, the scrap button 101 is automatically generated in the toolbar area of the upper part of the web browser 120, and the blog operator has the scrap. By simply clicking the button 101, the information related to the currently active shopping mall web page (Fig. 3: 150) can be registered. The registration process can be achieved through the product information storage page to be described later and will be described in detail below.

The second method is to display the "scrap button generation icon 130" composed of a specific image or text form in the portal site that operates the blog, the blog operator using the scrap button creation icon 130 "Favorites" This can be created by registering a shortcut button in "". That is, after the mouse cursor is positioned on the scrap button generation icon 130, the user may activate the "Add Favorite" window 150 by right-clicking the mouse, and designate the "connection 170" among the favorite positions. It is to generate the scrap button 101 of the invention.

3 is a view showing the sale product information displayed on a specific shopping mall web page, Figure 4 is an embodiment of a product information storage page that is activated when clicking the scrap button according to the present invention, Figure 5 is the product information of FIG. One embodiment shows a shopping blog decorated through a storage page.

As described above, when the blog operator who has completed the generation of the scrap button 101 of the present invention finds a desired product while traveling through various shopping malls, the blog operator displays the scrap button 101 displayed on a predetermined area of a web browser. Click to receive the product information storage page 201 of the present invention.

The product information storage page 201 provided on the computer screen of the blog operator is configured to automatically switch to the product information storage page 201 when the scrap button 101 is clicked, or the product information storage page pops up. up) can be configured to be active in the form of a window.

Basically, the product information storage page 201 automatically imports product information of a shopping mall and stores it in a specific category folder of a shopping blog designated by a blog administrator, and immediately adds items such as a memo, a tag, and whether to share the product. The input is configured for selection.

Hereinafter, the product information storage page of the present invention will be described in detail with reference to FIGS. 3 and 4.

The product information storage page 201 of the present invention is an image, a product name, a product characteristic, a name of a shopping mall, a price, a manufacturer, and the like on a web page screen of the Internet shopping mall (Fig. 3: 150) when the scrap button 101 is clicked. The basic information 210 of the product including the delivery information is extracted through HTML parsing, or collected and reconstructed through a meta-language such as XML to refer to a pop-up window or an automatic conversion page provided in another page form.

The product information storage page 201 according to the preferred embodiment of the present invention includes the following additional items in addition to the display of the basic product information 210 described above.

Conventionally, if you want to import specific product information into your blog, you can just save and paste the product image file or post it only in the form of a fixed image link button. Was unable to record relevant notes or important matters immediately, and it was inconvenient to post additional information about the product only after the posting was completed.

However, the shopping information sharing system according to the present invention configures and displays a product information storage page 201 for scrap work for a specific product, and the product information storage page 201 includes a review (204) and a tag (Tag). : 250) is provided, so that the scrap worker can immediately record the desired contents at every scrap work of various products, thus providing convenience to prevent the accidental forgetting or confusion of important contents later. .

In addition, the product information storage page 201 is configured to include a "store 270" and "cancel 290" button in a predetermined area. The "storage" button corresponds to a means for storing a product information storage page in which shopping input is completed, such as basic information extraction and review of a target product.

That is, when the "storage 270" button is clicked, the corresponding product information storage page 201 is processed into a form that can be transmitted to the shopping blog of the portal site corresponding to the scrap button 101 clicked on by the blog operator. It is stored in the database of the portal site and at the same time automatically posted to the shopping blog 300 as shown in FIG.

If the user wants to cancel the transmission of the shopping blog of the generated product information storage page 201, when the cancel button 290 is clicked, the product information storage page 201 is removed from the computer screen of the worker.

Next, the scraper authentication method will be described. The scraper authentication method refers to a procedure for authenticating who will post the generated product information storage page to a blog when a specific product information storage page is generated through a scrap job of a specific blog operator.

The scraper authentication method may authenticate a blog operator matching the scraper by hitting the login screen when the scrap button 101 is clicked or when the "save" button provided in the product information storage page is clicked.

Alternatively, in the step of the blog operator installing the scrap button 101 in his computer, it can be achieved by requesting the input of the blog address and storing it.

That is, if the scraper authentication is successful through the login screen, the shopping information sharing system of the present invention transmits the product information storage page generated by the scraper to the scraper's shopping blog. The transmitted information is specifically posted to the category folder designated by the blog operator. In addition, if the save is successful, it may be configured to display a message screen informing a posting success, and to provide an interface for moving the scrap to the stored blog.

The product information storage page 201 of the present invention is configured to further include a "storage location setting field 220" and "create a new folder 230" button to specify a specific storage location of the shopping blog. That is, the scraper (that is, the blog operator) may designate a folder (eg, a "bag" folder of an existing shopping blog) existing in his blog through the storage location setting field 220, or create the new folder ( 230, a new storage location may be created on the product information storage page 201 on the fly. The new storage location created on the fly is reflected in the process of transmitting the product information storage page to the blog, thereby creating a new storage location on the blog and posting the product information storage page.

In addition, the product information storage page of the present invention may be configured to further include a "sharing check box" to select whether or not to share with the blog friend about the scraped corresponding product. The sharing function has an advantage of naturally inducing an advertisement function of a blog configured through the shopping information sharing system of the present invention, which will be described below.

Figure 6 is an embodiment showing the configuration of a shopping blog decorated through the shopping information sharing system of the present invention.

Shopping blog 300 according to a preferred embodiment of the present invention is a post (post) composed of the shopping list collected and stored through the scrap button 101, and can be edited, as in the conventional blog, comments, plagiarism, It supports recommendation, mailing, and sharing.

Hereinafter, referring to FIG. 6, the configuration and features of the shopping blog of the present invention will be described in detail.

(1) List View / Grid View (310)

This is a means to select whether the list of items posted to a shopping blog is organized in a vertically displayed list or a grid in a grid format. Can be set from either side.

(2) Shopping friend's scrap (330)

Scrap of a shopping friend is a more granular function than the "blog neighbor or friend" function provided in an existing blog. Specifically, a blog friend who is interested in shopping is designated as a "shopping friend" and the blog registered as the shopping friend. The operator provides a list of items scraped from the shopping mall in real time in a predetermined area of his blog.

The list of products provided on the blog may be displayed in the order of the latest scrap list among the shopping lists posted on the blogs of various shopping friends, or the list of shopping friends set by the user may be set to be displayed.

When a user clicks on a shopping friend's product in a given area of his blog, the clicker enters the shopping friend's blog corresponding to the clicked product to get detailed information and reviews about the product. It is possible to purchase.

(3) Scrap in the same category (350)

The same category scrap is a product belonging to the same category as the currently posted shopping product, and lists various popular items or recommended items among various shopping lists scraped by numerous other blog operators and posted on their blogs. Perform the function.

The selection of the popular product may be applied to various criteria such as the number of clicks, the number of views, or the number of sales for each product.

(4) Reviews (370)

When the blog operator runs around the shopping mall and scraps each shopping product, it displays the contents and notes recorded in the review column 370 of the corresponding product information storage page. The review column 370 provided in the shopping blog of the present invention can be configured to add, modify or delete another content in the contents of the review column (FIG. 4: 240) recorded on the product information storage page during scrap work. Of course.

(5) Buy (390)

When a visitor who encounters a specific product posted on a shopping blog wants to purchase the product immediately, it corresponds to a means for guiding this.

The means for guiding the purchase is provided with a "buy" button 390 in a predetermined area, and when clicking the buy button to link to the product page address included as meta information in the button Achievable.

In addition to the blog configuration described above, it may be configured to include a tag information input, comment function, write a post, recommend, send and share by mail. The above function is a function provided in the conventional blog, and detailed description thereof will be omitted.

7 is a diagram illustrating an integrated shopping blog configured by collecting various shopping blogs produced through the shopping information sharing system of the present invention. Hereinafter, a shopping blog reconstructed by integrating a number of shopping blogs decorated through the above-described scrap button 101 of the present invention will be referred to as an "integrated shopping blog".

Referring to FIG. 7, the integrated shopping blog of the present invention includes a "Top ranking by category" item 410, a "Power Shopper (430)" item, and a "Shopping friend's latest scrap" item 450 , “Scrap 460 of interest category” item, and “my blog information 470” item.

The “Top ranking by category” item 410 includes various category icons such as fashion, beauty, and household goods. The icon is a rolling icon in which the next icon appears continuously when the direction arrow 420 is pressed. It is preferable to configure in a manner.

When the specific category icon is clicked, products belonging to the clicked category are provided and displayed by ranking, and the ranking may be applied with various criteria such as recommendation, views, or sales, and the criteria may be arbitrarily selected by the integrated shopping blog accessor. It is composed.

Accordingly, when the integrated shopping blog accessor selects and sets the desired criteria, the integrated shopping blog visitor may be provided with the product ranking list that meets the set criteria.

The "Power Shopper (430)" item is an area that selects and provides the most popular blogs among numerous blogs. The screening criteria are active in scrapping and posting shopping lists, and having an excellent number of visitors and recommended products. Blogs can be targeted.

In other words, through the integrated shopping blog entry through the power shopper items it can induce the active scrap activity of each blog operator, which naturally has the advantage of inducing the advertising effect of various shopping malls.

As described above, the item "the latest scrap 450 of the shopping friend" performs a function of displaying and providing a list of the latest shopping goods stored by the shopping friend registered by the user.

The "Scrap 460 of Interest Category" item is a function of providing a product with a high recommendation number or a high number of views among shopping products posted on a number of other shopping blogs belonging to a specific category set by the user by ranking Do this.

In addition, the displayed shopping product list may be configured such that various products belonging to a specific category are listed in a random order in a random manner in addition to the recommendation count or the view count method.

The "My blog information 470" item includes basic statistical data about a list of shopping products posted on a shopping blog such as the number of visitors and recommendation of my shopping blog, and a connection button 480 for entering the shopping blog. It is included.

In addition, a predetermined region of the integrated blog may be configured as a space 490 for advertisement of a specific shopping mall operator, like a normal commercial web page.

Hereinafter, a description will be given of a work flow for constructing a shopping blog and sharing shopping information using the shopping information sharing system of the present invention described above.

8 is a flowchart illustrating a shopping information sharing method using an internet blog according to the present invention. First, a user installs a scrap button 101 of the present invention for storing shopping information in a web browser installed in a user system including a desktop or a notebook, commonly called PC (S101). While surfing the web, the user finds shopping information of interest (S103) and clicks the scrap button 101 provided in the web browser of the user system (S105). When the scrap button 101 is clicked on, the user system collects various shopping information from the web page currently displayed and provided to the user system, constructs a product information storage page (S107), and stores the shopping information on the shopping blog according to the classification designated by the user. By transmitting and storing (S109), the blogo operator can easily scrap various shopping products, and can systematically decorate his shopping blog based on this.

The blog address of the user to which the product information storage page is transmitted is input to the user when the user system installs the scrap button 101 or when the shopping information scrap button 101 is first pressed (for example, login information of the blog). The request and the identified blog address can be achieved through a method in which the clicked scrap button 101 is stored as meta information.

As described above, the shopping information sharing system and the sharing method using the Internet blog according to the present invention enable a blog operator to secure a high-quality content by conveniently and systematically configuring a shopping product-related blog, and a shopping mall operator. Can naturally induce the effect of advertising through personal blogs, which can provide a profitable advantage for blog operators, shopping mall operators, and portal site operators.

While preferred embodiments of the present invention have been described above using specific terms, such terms are only for clarity of the present invention, and preferred embodiments of the present invention and the described terms are derived from the spirit and scope of the following claims. It is obvious that various changes and changes can be made without departing.

Such modified embodiments should not be understood individually from the spirit and scope of the present invention, but should fall within the claims appended to the present invention.

1 is a representative example of a link method through a conventional selling product image.

2A and 2B illustrate an embodiment of the creation of a scrap button according to the present invention.

3 is a screen showing a sale product information web page of a specific shopping mall.

Figure 4 is an embodiment of a product information storage page is activated when clicking the scrap button according to the present invention.

Figure 5 is an embodiment showing a shopping blog decorated through the product information storage page of FIG.

Figure 6 is an embodiment showing the configuration of a shopping blog decorated through the shopping information sharing system of the present invention.

FIG. 7 illustrates an integrated shopping blog configured by collecting various shopping blogs produced through the shopping information sharing system of the present invention. FIG.

8 is a flowchart illustrating a shopping information sharing method using an internet blog according to the present invention.

Claims (9)

As a shopping information sharing system using an internet blog, A scrap button provided in a predetermined area of a web browser; When the scrap button is clicked on, it includes a product information storage page that is activated and provided, The product information storage page is a shopping information sharing system using an Internet blog, characterized in that the basic information including the image, product name and price of the product is configured on the web page screen when the scrap button is clicked. The method of claim 1, The scrap button is automatically generated in the toolbar area of the Internet Explorer by installing and executing a scrap button plug-in (Plug-in) program provided by the portal site for operating the blog shopping information sharing system using the Internet blog. The method of claim 1, The scrap button provides a display of a scrap button generation icon composed of a specific image or text form in a portal site for managing the blog, and the blog operator registers on the Internet Explorer through a mouse click of the scrap button generation icon. Shopping information sharing system using an internet blog. The method of claim 1, Shopping information sharing system using the Internet blog, characterized in that the basic information collected through the click of the scrap button is extracted through HTML parsing. The method of claim 1, The product information storage page is a shopping information sharing system using an Internet blog, characterized in that it comprises a storage location setting column for setting a category for posting a specific product information storage page generated by clicking the scrap button. The method of claim 5, The product information storage page further comprises a review column for directly inputting additional information. The method of claim 6, The product information storage page further includes a save button, When the store button is clicked, the product information storage page is transmitted to a blog corresponding to the scrap button and is automatically posted to the blog. The method of claim 7, wherein The blog is a shopping information sharing system using an Internet blog that provides a list of products posted by the other blog operators using the scrap button posted on the blog of the blog. The method of claim 7, wherein A shopping information sharing system using an Internet blog, wherein a category in which a specific product posted on the blog belongs is collected and arranged by another blog operator in the same category as the category.

Images