JP2021064223A - Provision device, provision method, and provision program - Google Patents

Abstract

To facilitate the selection of a transaction object.SOLUTION: A provision device according to the present application has a determination unit and a provision unit. The determination unit determines an information provision mode for a transaction object based on the type of the transaction object to which the information is provided among transaction objects exhibited in an online mall. The provision unit provides the information on the transaction object to an object user who is an information providing destination in the provision mode determined by the determination unit.SELECTED DRAWING: Figure 3

Description

The present invention relates to a providing device, a providing method, and a providing program.

Conventionally, an electronic shopping street service that allows purchase of transaction targets sold by a plurality of businesses has been provided. In order to facilitate the search and selection of transaction targets sold in such electronic shopping streets, a technique for displaying information such as price for each combination of attributes such as color and shape of transaction targets is known.

Japanese Unexamined Patent Publication No. 2007-293575

However, it may not be possible to say that the above-mentioned technology facilitates the selection of trading targets.

For example, when a user is searching for fashion-related transaction targets such as shirts and sneakers, a method of improving the usability of the user can be considered by providing information on the transaction target for each combination of attributes. However, for example, when a user is searching for home appliances such as a refrigerator or a vacuum cleaner, even if the information of the transaction target is provided for each combination of attributes such as color and format, the usability of the user is improved. It can not be said.

The present application has been made in view of the above, and an object of the present application is to provide a providing device, a providing method, and a providing program capable of facilitating the selection of a transaction target.

The providing device according to the present application includes a determination unit that determines the mode of providing information of the transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district, and the determination unit. It is characterized in that it has a providing unit that provides the information of the transaction target to the target user who is the information providing destination in the providing mode determined by.

According to one aspect of the embodiment, there is an effect that the selection of the transaction target can be facilitated.

FIG. 1 is a diagram showing an example of a provision process executed by the provision system according to the embodiment. FIG. 2 is a diagram showing an example of a provision process executed by the provision system according to the embodiment. FIG. 3 is a diagram showing a configuration example of the providing device according to the embodiment. FIG. 4 is a diagram showing an example of a transaction target database according to the embodiment. FIG. 5 is a flowchart showing an example of the flow of the providing process executed by the providing device according to the embodiment. FIG. 6 is a hardware configuration diagram showing an example of a computer that realizes the function of the providing device.

Hereinafter, a providing device, a providing method, and a mode for carrying out the providing program (hereinafter referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the providing device, the providing method, and the providing program according to the present application. In addition, each embodiment can be appropriately combined as long as the processing contents do not contradict each other. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. An example of the provision process indicated by the provision system]
An example of the provision process executed by the provision system 1 according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a provision process executed by the provision system 1 according to the embodiment. In the following, the user identified by the identifier that identifies the user is referred to as a user UN (N is an arbitrary integer). Further, the user terminal used by the user UN is referred to as a user terminal 1N. Further, in the following, when the user terminal 1N is not particularly distinguished, it may be referred to as the user terminal 10.

Hereinafter, an example of the provision process by the provision system 1 will be described along the flow with reference to FIG.

As shown in FIG. 1, the providing system 1 includes a user terminal 10, a shopping server 20, and a providing device 100. The user terminal 10, the shopping server 20, and the providing device 100 are connected so as to be able to communicate by wire or wirelessly via a predetermined network (not shown). The providing system 1 shown in FIG. 1 may include a plurality of user terminals 10, a plurality of shopping servers 20, and a plurality of providing devices 100.

The user terminal 10 according to the embodiment is an information processing device used by a user who accesses contents such as a web page displayed on a browser and contents for an application. For example, the user terminal 10 is a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), a wearable device, or the like.

The shopping server 20 according to the embodiment is realized by, for example, a server device or the like. Specifically, the shopping server 20 is an information processing device that receives information about a transaction target from a business operator and provides an electronic commerce service that sells the transaction target via a predetermined network.

The transaction target here is the use of goods or services. Further, the transaction target may be provided by any electronic commerce service, and may be provided by, for example, an Internet shopping site or an electronic shopping district. In the following, a case where the transaction target is a product will be described.

For example, the shopping server 20 provides the user with information on the transaction target corresponding to the search query received from the user. Then, when the transaction target is selected by the user and purchased, the shopping server 20 makes a payment by a payment means designated in advance by the user. The shopping server 20 provides a service such as delivering a transaction target purchased by a user.

The providing device 100 according to the embodiment is realized by, for example, a server device or the like. Specifically, the providing device 100 determines the mode of providing the information of the transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. Then, the providing device 100 provides the information of the transaction target to the target user who is the information providing destination in the determined providing mode.

Hereinafter, an example of the provision process by the provision system 1 will be described along the flow with reference to FIG. Further, in the following description, it is assumed that the providing device 100 provides the shopping service A and the shopping server 20 provides the shopping service B.

The shopping service A and the shopping service B referred to here indicate different domains. For example, in the example of FIG. 1, the shopping service A indicates a first domain. Further, in the example of FIG. 1, the shopping service B shows a second domain which is another domain different from the first domain. Further, the shopping service A and the shopping service B are provided by a browser or an application.

Further, the shopping service A and the shopping service B are handled differently. Specifically, the shopping service A handles a transaction target that satisfies a predetermined condition. For example, the shopping service A handles transaction targets other than second-hand goods or products that do not go through an authorized distributor, and transaction targets provided by a business operator that records sales above a predetermined threshold. The shopping service B includes transaction targets handled by shopping service A, second-hand goods, products that do not go through an authorized distributor, and transaction targets provided by businesses that record sales below a predetermined threshold. Handles transaction targets including.

First, as shown in FIG. 1, the shopping server 20 acquires information regarding the transaction target of the first domain from the providing device 100 (step S1). For example, the shopping server 20 is provided as information on a transaction target handled by the shopping service A by a transaction target other than a used product or a product that does not go through an authorized distributor, or a business operator that records sales of a predetermined threshold value or more. The transaction target is acquired from the providing device 100.

Subsequently, the shopping server 20 receives the search query from the user terminal 11 (step S2). For example, in the example of FIG. 1, the shopping server 20 receives a search query such as "sneakers" input by the user U1 from the user terminal 11.

For example, the shopping server 20 distributes the second content for searching the transaction target in the shopping service B belonging to the second domain, and accepts the search query input by the user U1 in the second content.

Then, the shopping server 20 searches for the transaction target corresponding to the search query from the transaction targets of the first domain and the second domain (step S3). For example, the shopping server 20 searches for a transaction target corresponding to the search query "sneakers" by using a conventional technique such as a search algorithm.

Subsequently, the shopping server 20 provides the search result to the user terminal 11 (step S4). For example, in the example of FIG. 1, the shopping server 20 provides the content C1 to the user terminal 11 as a search result. The content C1 includes a search window for inputting a search query, a search button for executing the search, and a search result in which an image of the transaction target and a description of the transaction target are displayed. The description of the transaction target here may be any information, for example, information on the amount of the transaction target, the brand name and model number of the transaction target, and the like.

In addition, the search result includes information on the transaction target handled by the shopping service A corresponding to "sneakers" and information on the transaction target handled by the shopping service B corresponding to "sneakers".

Further, the search result may be marked with a mark PM so as to be superimposed on the image of the transaction target handled by the shopping service A. The mark PM referred to here is a mark or the like indicating that it is a transaction target handled by the shopping service A, and the mark PM is not limited to being attached in a manner superimposed on the image of the transaction target. Often, it may be attached to the image of the transaction target handled by the shopping service A in any manner.

Further, when the image of the transaction target to which the mark PM is given by the user is clicked, the shopping server 20 displays the content of the first domain for which the transaction target is sold. On the other hand, the shopping server 20 displays the contents of the second domain when another image to which the mark PM is not given is clicked by the user.

Then, the providing device 100 receives the search query from the user terminal 11 (step S5). For example, in the example of FIG. 1, the providing device 100 receives a search query such as "sneakers" input by the user U1 from the user terminal 11.

For example, the providing device 100 distributes the first content for searching the transaction target in the shopping service A belonging to the first domain, and accepts the search query input by the user U1 in the first content.

Subsequently, the providing device 100 searches the transaction target of the first domain for the transaction target corresponding to the search query (step S6). For example, the providing device 100 searches for a transaction target corresponding to the search query "sneakers" by using a conventional technique such as a search algorithm.

Then, the providing device 100 provides the search result to the user terminal 11 (step S7). For example, in the example of FIG. 1, the providing device 100 provides the content C2 to the user terminal 11 as a search result. The content C2 includes a search window for inputting a search query, a search button for executing the search, and a search result in which an image of the transaction target and a description of the transaction target are displayed. Further, the search result is characterized in that it includes information on the transaction target handled by the shopping service A corresponding to the search query "sneaker" and does not include information on the transaction target handled by the shopping service B.

[2. An example of the provision process indicated by the provision system]
Next, an example of the provision process by the provision system 2 according to the embodiment will be described along the flow with reference to FIG. FIG. 2 is a diagram showing an example of a provision process executed by the provision system 2 according to the embodiment.

Hereinafter, an example of the provision process by the provision system 2 will be described along the flow with reference to FIG.

As shown in FIG. 2, the providing system 2 includes a user terminal 10 and a providing device 100. The user terminal 10 and the providing device 100 are communicably connected by wire or wirelessly via a predetermined network (not shown). The providing system 2 shown in FIG. 2 may include a plurality of user terminals 10 and a plurality of providing devices 100.

Further, since the user terminal 10 according to the embodiment and the providing device 100 according to the embodiment have the same device configuration as the user terminal 10 and the providing device 100 included in the providing system 1, the description thereof will be omitted.

Hereinafter, an example of the provision process by the provision system 2 will be described along the flow with reference to FIG.

First, as shown in FIG. 2, the providing device 100 receives the search query from the user terminal 12 (step S21). For example, in the example of FIG. 2, the providing device 100 receives a search query such as "sneakers" input by the user U2 from the user terminal 12.

Subsequently, the providing device 100 searches for a transaction target corresponding to the search query (step S22). For example, the providing device 100 searches for a transaction target corresponding to the search query "sneakers" by using a conventional technique such as a search algorithm.

Then, the providing device 100 specifies a category to which a large number of transaction targets belong among the searched transaction targets (step S23). The category referred to here is information indicating the type of transaction target. For example, the category of "T-shirt" is "fashion" and the like, and the category of "washing machine" is "electric appliances" and the like. Further, the category may be a category further subdivided from the above example, and for example, the category of "T-shirt" is "tops" or the like.

For example, the providing device 100 counts the number of transaction targets corresponding to the search query "sneakers" for each category to which the transaction target corresponding to the search query "sneakers" belongs. Then, the providing device 100 specifies the category "shoes" as the category of the transaction target corresponding to the search query when the category in which the counted number of transaction targets is equal to or more than a predetermined threshold value is "shoes". That is, the providing device 100 sets the category having the largest number of transaction targets included in the search results as the category having the highest number of transaction targets included in the search result, that is, the category having the highest relevance to the search query, that is, the search query. Specify as the corresponding category.

Subsequently, the providing device 100 determines whether the search result is in the list format or the grid format according to the specified category (step S24). Specifically, the providing device 100 determines the mode of providing the information of the transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district.

More specifically, the providing device 100 determines the providing mode based on the type selected by the target user from the preset types of transaction targets. More specifically, the providing device 100 determines the providing mode based on the type of the transaction target corresponding to the search query input by the target user. More specifically, the providing device 100 determines the providing mode based on the type to which the most trading objects belong among the transaction targets corresponding to the search query.

For example, the providing device 100 provides information on the transaction target in either a list format in which a pair of an image of the transaction target and an explanation about the transaction target is displayed side by side or a grid format in which the images of the transaction target are displayed side by side. Decide whether to provide.

For example, in the example of FIG. 2, when the provision mode of the category “shoes” corresponding to the search query “sneakers” is in the grid format, the providing device 100 arranges the images of the transaction targets corresponding to the search query “sneakers”. Decide to provide information about the transaction target in the grid format to be displayed.

In this way, since the providing device 100 determines an appropriate providing mode according to the category of the transaction target, the appeal effect of the transaction target can be improved. For example, in the provision device 100, when the category is a fashion-related transaction target such as "shoes", it is presumed that the user attaches importance to the appearance, impression, etc. of the transaction target, so that the user confirms the transaction target. Decide to display the image of the transaction target in an easy-to-use grid format. As a result, the providing device 100 provides information that is highly convenient for the user, so that high-quality information can be provided to the user.

Then, the providing device 100 provides the search result to the user terminal 12 in the determined format (step S25). Specifically, the providing device 100 provides the information of the transaction target to the target user who is the information providing destination in the determined providing mode.

More specifically, the providing device 100 provides the target user with the information of the transaction target of the type selected by the user in the determined providing mode. More specifically, the providing device 100 provides the target user with the information of the transaction target corresponding to the search query in the determined providing mode.

For example, in the example of FIG. 2, the providing device 100 provides the user terminal 12 with the content C21 displaying the image of the transaction target in the grit format, which is the determined providing mode, as the search result. The content C21 is a search in which a search window for inputting a search query, a search button for executing a search, an image of the transaction target, and a description of the transaction target such as the amount of the transaction target and the brand name of the transaction target are displayed. Includes results.

Subsequently, the providing device 100 receives the search query from the user terminal 13 (step S26). For example, in the example of FIG. 2, the providing device 100 receives a search query such as "vacuum cleaner" input by the user U3 from the user terminal 13.

Then, the providing device 100 searches for the transaction target corresponding to the search query (step S27). For example, the providing device 100 searches for a transaction target corresponding to the search query "vacuum cleaner" by using a conventional technique such as a search algorithm.

Subsequently, the providing device 100 identifies a category to which a large number of transaction targets belong among the searched transaction targets (step S28). For example, the providing device 100 counts the number of transaction targets corresponding to the search query "vacuum cleaner" for each category to which the transaction target corresponding to the search query "vacuum cleaner" belongs. Then, when the category in which the counted number of transaction targets is equal to or greater than a predetermined threshold value is "electric appliances", the providing device 100 specifies the category "electric appliances" as the category of transaction targets corresponding to the search query.

Then, the providing device 100 determines whether the search result is in the list format or the grid format according to the specified category (step S29). For example, in the example of FIG. 2, the providing device 100 is a transaction target corresponding to the search query “vacuum cleaner” when the provision mode of the category “electric appliances” corresponding to the search query “vacuum cleaner” is in the list format. It is decided to provide the transaction target information in a list format in which a pair of an image and a description about the transaction target is displayed side by side.

In this way, since the providing device 100 switches the providing mode according to the category of the transaction target, the appeal effect of the transaction target can be improved. For example, when the category is a transaction target such as "electric appliances", the providing device 100 is used because it is estimated that the user attaches importance to the function of the transaction target, the performance of the transaction target, the model number of the transaction target, and the like. Decide to display information about the transaction target in a list format that makes it easy for the person to confirm the function and performance of the transaction target. As a result, the providing device 100 provides information that is likely to be desired by the user, so that high-quality information can be provided to the user.

Subsequently, the providing device 100 provides the search result to the user terminal 13 in the determined format (step S30). For example, in the example of FIG. 2, as a search result, the content C22 in which a set of an image of the transaction target and an explanation about the transaction target is displayed side by side in a list format, which is a determined provision mode, is provided to the user terminal 13. The content C22 includes a search window for inputting a search query, a search button for executing a search, an image of the transaction target, an amount of the transaction target, a brand name of the transaction target, a model number of the transaction target, a function of the transaction target, and a transaction target. Includes search results that display a description of the transaction target, such as performance of.

As described above, in the providing device 100, the information included in the description of the transaction target is different between the grit format and the list format. For example, in the grit format, in order to draw attention to the transaction target, the minimum descriptive text such as the transaction target amount, the brand name of the transaction target, etc. is displayed. On the other hand, in the list format, in order to pay attention to the function and performance of the transaction target, the transaction target such as the amount of the transaction target, the brand name of the transaction target, the model number of the transaction target, the function of the transaction target and the performance of the transaction target, etc. Display a descriptive text that includes the amount of information that the function and performance can understand. As a result, the providing device 100 can present the necessary and sufficient amount of information to the user according to the transaction target, so that the user can be motivated to purchase the transaction target.

In the above embodiment, an example of the provision process by the providing device 100 has been described, but the present invention is not limited to the above example, and the providing process may be executed by the shopping server 20. In addition, the amount of information in the description of the transaction target in the list format may be changed according to the category of the transaction target.

Further, the number of columns of images to be traded in the grit format may be changed according to the screen display size. For example, the number of columns of images to be traded in the grit format may be changed so that the number of columns is reduced when the screen display size is less than a predetermined threshold. On the other hand, the number of columns of the image to be traded in the grit format may be changed so that the number of columns is increased when the screen display size is equal to or larger than a predetermined threshold value.

Moreover, the embodiment does not have to be limited to the above-mentioned example. Specifically, the providing device 100 sets the search query and the search query based on the relationship between the history of the search query entered by the user and the history of the type of transaction target selected by the user when the search query is entered. The type of the corresponding transaction target may be estimated, and the provision mode may be determined based on the estimated type.

For example, the providing device 100 uses a determination model that has been trained to output the type of transaction target selected by the user when the search query input by the user is input when the search query is input. , The type of transaction target corresponding to the search query entered by the target user may be estimated.

For example, the providing device 100 may perform machine learning or the like when the search query entered by the user is "T-shirt" and the category of the transaction target selected by the user when entering the search query is "tops". By using the prior art of the above, a decision model is generated in which the relationship between the search query "T-shirt" input by the user and the category "tops" of the transaction target selected by the user is learned. Here, the determination model is a model that accepts a search query input by a predetermined user as an input and outputs a category corresponding to the search query input by the predetermined user as an output. Then, the providing device 100 may estimate the category corresponding to the search query input by the predetermined user by using the determination model.

As described above, the providing device 100 according to the embodiment determines the mode of providing the information of the transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. Then, the providing device 100 provides the information of the transaction target to the target user who is the information providing destination in the determined providing mode. Thereby, the providing device 100 according to the embodiment can facilitate the selection of the transaction target.

[3. Configuration of provided equipment]
Next, the configuration of the providing device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the providing device 100 according to the embodiment. As shown in FIG. 3, the providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information between the user terminal 10 and the shopping server 20.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 120 has a transaction target database 121 and a determination model 122.

(About the transaction target database 121)
The transaction target database 121 according to the embodiment stores information regarding the transaction target. Here, FIG. 4 shows an example of the transaction target database 121 according to the embodiment. In the example shown in FIG. 4, the transaction target database 121 has items such as "transaction target ID (Identifier)", "seller ID", "target information", "category", "price", and "content".

The "transaction target ID" is an identifier that identifies the transaction target. The "seller ID" is an identifier that identifies the seller associated with the "transaction target ID". The "seller ID" may be an identifier that identifies the store that sells the transaction target.

The "target information" is information related to the description of the transaction target associated with the "transaction target ID". The "category" is information about the category of the transaction target associated with the "transaction target ID". The "price" is information about the price of the transaction target associated with the "transaction target ID". The "content" is information about the content used when selling the transaction target associated with the "transaction target ID".

For example, in FIG. 4, "PID # 1" identified by the transaction target ID has a seller ID of "BID # 1", target information of "target information # 1", and a category of "category # 1". , The price is "price # 1", and the content is "content # 1". In the example shown in FIG. 4, the target information or the like is represented by an abstract code such as "target information # 1", but the target information or the like may be in a specific file format or the like.

(About control unit 130)
The control unit 130 is a controller, and for example, various programs (as an example of the provided program) stored in the storage device inside the providing device 100 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. (Equivalent) is realized by executing RAM as a work area. Further, the control unit 130 is a controller, and is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 includes an acquisition unit 131, a search unit 132, a determination unit 133, and a provision unit 134, and realizes or executes an information processing function or operation described below. .. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

(About acquisition unit 131)
The acquisition unit 131 acquires various types of information. For example, the acquisition unit 131 acquires user information, which is information about the user. The user information referred to here is information on the attributes of the user, the search history of the user, the purchase history and service usage history of the user's transaction target, the browsing history of the user's content, the location information of the user, etc. is there.

(About search unit 132)
The search unit 132 receives the search query and searches for the transaction target corresponding to the search query. For example, the search unit 132 receives a search query such as "sneakers" input by the user from the user terminal 10. Then, the search unit 132 searches for a transaction target corresponding to the search query "sneakers" by using a conventional technique such as a search algorithm.

(About decision unit 133)
The determination unit 133 determines various provision modes. Specifically, the determination unit 133 determines the mode of providing the information of the transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district.

More specifically, the determination unit 133 determines the provision mode based on the type selected by the target user from the preset types of transaction targets. More specifically, the determination unit 133 determines the provision mode based on the type of the transaction target corresponding to the search query input by the target user. More specifically, the determination unit 133 determines the provision mode based on the type to which the largest number of transaction targets belong among the transaction targets corresponding to the search query.

For example, the determination unit 133 provides information on the transaction target in either a list format in which a pair of an image of the transaction target and an explanation about the transaction target is displayed side by side or a grid format in which the images of the transaction target are displayed side by side. Decide whether to provide.

For example, the determination unit 133 trades in a grid format in which images of transaction targets corresponding to the search query "sneakers" are displayed side by side when the provision mode of the category "shoes" corresponding to the search query "sneakers" is in the grid format. Decide to provide the information of interest.

On the other hand, the determination unit 133 describes the image of the transaction target corresponding to the search query "vacuum cleaner" and the transaction target when the provision mode of the category "electric appliances" corresponding to the search query "vacuum cleaner" is in the list format. It is decided to provide the information of the transaction target in the form of a list that displays the pair with and side by side.

Further, the determination unit 133 may specify a category to which a large number of transaction targets belong among the searched transaction targets. For example, the determination unit 133 counts the number of transaction targets corresponding to the search query "sneakers" for each category to which the transaction target corresponding to the search query "sneakers" belongs. Then, the determination unit 133 may specify the category "shoes" as the category of the transaction target corresponding to the search query when the category in which the counted number of transaction targets is equal to or more than a predetermined threshold value is "shoes". ..

(About the provider 134)
The providing unit 134 provides various information. Specifically, the providing unit 134 provides the information of the transaction target to the target user who is the information providing destination in the determined providing mode. More specifically, the providing unit 134 provides the target user with the information of the transaction target of the type selected by the user in the determined providing mode. More specifically, the providing unit 134 provides the target user with the information of the transaction target corresponding to the search query in the determined providing mode.

For example, in the example of FIG. 2, the providing unit 134 provides the user terminal 12 with the content C21 displaying the image of the transaction target in the grit format, which is the determined providing mode, as the search result. Further, in the example of FIG. 2, as a search result, the content C22 in which a set of an image of the transaction target and an explanation about the transaction target is displayed side by side in a list format, which is a determined provision mode, is provided to the user terminal 13.

[4. Processing procedure]
Next, the procedure of the providing process executed by the providing device 100 according to the embodiment will be described with reference to FIG. FIG. 5 is a flowchart showing an example of the flow of the providing process executed by the providing device 100 according to the embodiment.

As shown in FIG. 5, the search unit 132 accepts the search query (step S101). Then, when the search unit 132 does not accept the search query (step S101; No), the search unit 132 waits until the search query is accepted.

On the other hand, when the search unit 132 receives the search query (step S101; Yes), the search unit 132 searches for the transaction target corresponding to the search query (step S102). Then, the determination unit 133 determines the provision mode according to the category to which the transaction target belongs (step S103).

Then, the providing unit 134 generates a search result of the providing mode determined by the determining unit 133 (step S104). Then, the providing unit 134 provides the generated search result (step S105).

[5. Modification example]
The providing device 100 described above may be implemented in various different forms other than the above-described embodiment. Therefore, another embodiment of the providing device 100 will be described below.

[5-1. Decision processing (1) Decision based on user attributes]
In the above embodiment, the providing device 100 is an example of a determination process for determining a mode of providing information of a transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. As described above, the present invention is not limited to the above determination process. Specifically, the providing device 100 may determine the providing mode based on the attributes of the target user.

For example, it is assumed that the user U1 is a male and the user U2 is a female. In this case, when the category is facial cosmetics and the transaction target is shaving cream, the providing device 100 may determine the shaving cream providing mode as the grit type based on the attribute of the user U1. On the other hand, when the category is facial cosmetics and the transaction target is moisturizing cream, the providing device 100 may determine the moisturizing cream providing mode as a list format based on the attribute of the user U2.

As described above, since the providing device 100 according to the embodiment determines the providing mode based on the attributes of the target user, the appealing effect of the transaction target can be improved. For example, when the attribute of the target user is male, the providing device 100 is indifferent to the function and performance of the shaving cream to be traded, and is presumed to be interested in the amount of the shaving cream. The provision mode is determined to be the grit format. On the other hand, when the attribute of the target user is female, the providing device 100 is presumed to be interested in the function and performance of the moisturizing cream to be traded. Therefore, the providing mode of the moisturizing cream is determined to be in the list format. In this way, the providing device 100 can determine an appropriate providing mode according to the attributes of the user.

[5-2. Decision processing (2) User's selection history]
In the above embodiment, the providing device 100 is an example of a determination process for determining a mode of providing information of a transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. As described above, the present invention is not limited to the above determination process. Specifically, the providing device 100 is input by the target user based on the relationship between the search query input by the target user in the past and the provision mode selected by the target user when the search query is input. From the search query, the mode of providing the information of the transaction target corresponding to the search query may be determined.

For example, it is assumed that the user has entered the search query "sneakers" in the past and selected the provision mode as the list format. In this case, when the providing device 100 accepts that the user has entered the search query "leather shoes" belonging to the same category as the search query "sneakers", the providing device 100 uses the list format as the providing mode of the search query "leather shoes". You may decide.

As described above, the providing device 100 according to the embodiment is based on the relationship between the search query input by the target user in the past and the providing mode selected by the target user when the target user inputs the search query. From the search query input by, the mode of providing the information of the transaction target corresponding to the search query is determined, so that the appeal effect of the transaction target can be improved.

[5-3. Decision processing (3) Products in different colors]
In the above embodiment, the providing device 100 is an example of a determination process for determining a mode of providing information of a transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. As described above, the present invention is not limited to the above determination process. Specifically, the providing device 100 is a plurality of transaction targets sold by the same seller through the same content in a grid format, and images of a plurality of transaction targets having different attributes, and different transactions. You may decide whether to provide the transaction target information in a format that is displayed side by side as the target image.

For example, the providing device 100 may decide to provide sneakers of the same brand in different colors in a grit format when the search query "sneakers" is input by the user. For example, the providing device 100 may decide to provide the black of the brand AA, the white of the brand AA, and the blue of the brand AA side by side when the brand is the brand AA.

As described above, the providing device 100 according to the embodiment is a plurality of transaction targets sold by the same seller through the same content in a grid format, and images of a plurality of transaction targets having different attributes. Since it is determined whether to provide the transaction target information in a format in which the images of the transaction targets are displayed side by side as images of different transaction targets, the appeal effect of the transaction target can be improved.

The display format is not limited to the above modification, and the display format may be any mode. For example, the providing device 100 provides a format in which only the black color of the brand AA is displayed when the brand AA has a black color of the brand AA, a white color of the brand AA, and a blue color of the brand AA as transaction targets of different colors. Then you may decide. Then, the providing device 100 may have a white color of the brand AA, a blue color of the brand AA, or the like so as to be superimposed on the black image of the brand AA in response to a predetermined operation on the black image of the brand AA by the user. You may decide to provide in a format that displays the image of the transaction target in the color of.

The predetermined operation by the user here is, for example, an operation in which the mouse cursor operated by the user is placed on the image of the transaction target when the PC is used by the user, or by the user. This is an operation in which the user presses and holds the image to be traded when the tablet or smartphone is used.

Further, the providing device 100 does not have to be limited to the determination process of determining that the display format is to provide the transaction targets of different colors of the brand AA side by side, and the transaction targets of different colors of the brand AA are dispersed. You may decide to provide it in a display format. Further, the providing device 100 may determine to preferentially display the transaction target of the color in which the number of purchases by the user is equal to or greater than a predetermined threshold value, based on the purchase history of the user.

[5-4. Decision processing (4) Display by brand]
In the above embodiment, the providing device 100 is an example of a determination process for determining a mode of providing information of a transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. As described above, the present invention is not limited to the above determination process. Specifically, the providing device 100 is a plurality of transaction targets sold through the same content by the same seller in a grid format, and a plurality of attributes having different preset types are different from each other. It may be decided whether to provide the transaction target information in a format in which the images of the transaction target of the above are displayed side by side as images of different transaction targets.

For example, when the search query "sneakers" is input by the user, the providing device 100 may be divided into sneakers of the same brand in different colors, different versions of the same brand, or further subdivided groups of the same brand. It may be decided to provide different brands to which they belong in a grid format in which they are displayed side by side.

As described above, the providing device 100 according to the embodiment is a plurality of transaction targets sold by the same seller through the same content as a grid format, and the attributes of a preset type among the attributes are included. Since it is determined whether to provide the transaction target information in a format in which a plurality of different transaction target images and different transaction target images are displayed side by side, the appeal effect of the transaction target can be improved.

[5-5. Decision processing (5) Type of user terminal]
In the above embodiment, the providing device 100 has described an example of a determination process for determining whether the search result is in the list format or the grid format according to the specified category, but the present invention is not limited to the determination process. Specifically, the providing device 100 may determine the providing mode based on the type of the user terminal 10 used by the user.

For example, the providing device 100 determines that the image of the transaction target is displayed in a list format because it is presumed that the description of the transaction target is easily visible by the user when the PC is used by the user. May be good.

On the other hand, the providing device 100 decides to display the image of the transaction target in the grit format because it is presumed that the explanation of the transaction target is difficult for the user to see when the tablet or smartphone is used by the user. You may. As described above, the providing device 100 according to the embodiment determines the providing mode based on the type of the user terminal 10 used by the user, so that the convenience of the user can be improved.

[5-6. Decision processing (6) Switching of provision mode by user]
In the above embodiment, the providing device 100 has described an example of a determination process for determining whether the search result is in the list format or the grid format according to the specified category, but the present invention is not limited to the determination process. For example, the providing device 100 may accept the providing mode selected by the user and determine such a providing mode as the providing mode of the search result.

[5-7. Decision processing (7) Decision based on search query]
In the above embodiment, the providing device 100 has described an example of a determination process for determining whether the search result is in the list format or the grid format according to the specified category, but the present invention is not limited to the determination process. Specifically, the providing device 100 may determine the providing mode based on the information in which the search query and the providing mode are associated in advance. For example, the providing device 100 corresponds to the search query "sneakers" based on the associated information when the search query "sneakers" and the grid format of the providing modes are associated in advance. You may decide to display the transaction target in a grid format.

Further, the providing device 100 provides a providing mode associated with another search query having a meaning similar to that of the search query input by the user (for example, another search query specified based on a similar word dictionary or the like). , It may be determined as the provision mode of the transaction target corresponding to the search query.

[5-8. Decision processing (8) Decision based on the user's intention]
In the above embodiment, the providing device 100 is an example of a determination process for determining a mode of providing information of a transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. As described above, the present invention is not limited to the above determination process. Specifically, the providing device 100 may determine the providing mode according to the intention of the user who has input the search query.

More specifically, the providing device 100 estimates the user's search intention from the search query input by the user. Then, the providing device 100 may determine the providing mode based on the estimated search intention. The search intention referred to here is information or the like indicating the intention of the user to search for the transaction target of what category.

For example, it is assumed that there are "book" and "fashion" as the category of the transaction target corresponding to the character string "AAA" of the search query input by the user. In this case, the providing device 100 is based on the attributes of the user, if it is "male", from the search history of the user, if the user has searched for comics immediately before, or from the purchase history of the user. If a predetermined number or more of comics have been purchased, it is presumed that the user is trying to search for a transaction target corresponding to "AAA" from the transaction targets belonging to the category "book". Then, the providing device 100 determines that the providing mode corresponding to the category "book" is in the list format as the providing mode of the search query "AAA" based on the estimated search intention of the user. May be good.

On the other hand, if the providing device 100 is "female" from the user's attribute, or if the user has not purchased more than a predetermined number of comics from the user's purchase history, the providing device 100 is from the transaction target belonging to the category "fashion". It is presumed that the user is trying to search for the transaction target corresponding to "AAA". Then, the providing device 100 determines that the providing mode corresponding to the category "fashion" is in the grid format as the providing mode of the search query "AAA" based on the estimated search intention of the user. May be good. As described above, the providing device 100 according to the embodiment can improve the appealing effect of the transaction target because the providing mode is determined according to the intention of the user who has input the search query.

[6. Hardware configuration]
Further, the user terminal 10, the shopping server 20, and the providing device 100 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the providing device 100 will be described as an example. FIG. 6 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the providing device 100. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) Has 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the network N and sends it to the CPU 1100, and the CPU 1100 transmits the data generated by the CPU 1100 via the network N to the other device.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the wearable device 200 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the network N.

[7. Others]
Further, among the processes described in the above-described embodiments and modifications, all or part of the processes described as being automatically performed may be manually performed, or may be described as being manually performed. It is also possible to automatically perform all or part of the processed processing by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Further, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the providing unit can be read as a providing means or a providing circuit.

[8. effect〕
As described above, the providing device 100 according to the embodiment has a determining unit 133 and a providing unit 134. The determination unit 133 determines the mode of providing the information of the transaction target based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. The providing unit 134 provides the information of the transaction target to the target user who is the information providing destination in the providing mode determined by the determining unit 133.

As described above, the providing device 100 according to the embodiment trades in the information providing mode of the transaction target determined based on the type of the transaction target to which the information is provided among the transaction targets exhibited in the electronic shopping district. Since the target information is provided to the target user who is the information providing destination, it is possible to facilitate the selection of the transaction target.

Further, in the providing device 100 according to the embodiment, the determining unit 133 determines the providing mode based on the type selected by the target user from the preset types of transaction targets, and the providing unit 134 determines the providing mode. The information of the transaction target of the type selected by the user is provided to the target user in the provision mode determined by the determination unit 133.

As a result, the providing device 100 according to the embodiment provides information on the transaction target of the type selected by the user based on the type selected by the target user from the preset types of the transaction target. Since it is provided to the target user in an embodiment, it is possible to facilitate the selection of the transaction target.

Further, in the providing device 100 according to the embodiment, the determining unit 133 determines the providing mode based on the type of the transaction target corresponding to the search query input by the target user, and the providing unit 134 corresponds to the search query. The information of the transaction target to be traded is provided to the target user in the provision mode determined by the determination unit 133.

As a result, the providing device 100 according to the embodiment provides the information of the transaction target corresponding to the search query in the provision mode determined based on the type of the transaction target corresponding to the search query input by the target user. Therefore, it is possible to facilitate the selection of the transaction target.

Further, in the providing device 100 according to the embodiment, the determination unit 133 determines the providing mode based on the type to which the largest number of transaction targets belong among the transaction targets corresponding to the search query.

As a result, the providing device 100 according to the embodiment determines the providing mode based on the type to which the most transaction targets belong among the search queries and the corresponding transaction targets, so that the selection of the transaction target can be facilitated. it can.

Further, in the providing device 100 according to the embodiment, the determination unit 133 determines the relationship between the history of the search query input by the user and the history of the type of transaction target selected by the user when the search query is input. Based on, the type of transaction target corresponding to the search query is estimated, and the provision mode is determined based on the estimated type.

As a result, the providing device 100 according to the embodiment searches based on the relationship between the history of the search query entered by the user and the history of the type of transaction target selected by the user when the search query is entered. Since the type of transaction target corresponding to the query is estimated and the provision mode is determined based on the estimated type, it is possible to facilitate the selection of the transaction target.

Further, in the providing device 100 according to the embodiment, when the search query input by the user is input, the determination unit 133 learns to output the type of the transaction target selected by the user when the search query is input. The type of transaction target corresponding to the search query entered by the target user is estimated using the model in which the above was performed.

As a result, the providing device 100 according to the embodiment is learned so that when the search query input by the user is input, the type of the transaction target selected by the user when the search query is input is output. Since the model is used to estimate the type of transaction target corresponding to the search query entered by the target user, it is possible to facilitate the selection of the transaction target.

Further, in the providing device 100 according to the embodiment, the determination unit 133 determines the providing mode based on the attributes of the target user.

As a result, the providing device 100 according to the embodiment determines the providing mode based on the attributes of the target user, so that the selection of the transaction target can be facilitated.

Further, in the providing device 100 according to the embodiment, the determination unit 133 further bases the relationship between the search query input by the target user in the past and the providing mode selected by the target user when the target user inputs the search query. Then, from the search query entered by the target user, the mode of providing the information of the transaction target corresponding to the search query is determined.

As a result, the providing device 100 according to the embodiment allows the target user to use the search query entered in the past by the target user based on the relationship between the providing mode selected by the target user when the search query is input. From the input search query, the mode of providing the information of the transaction target corresponding to the search query is determined, so that the selection of the transaction target can be facilitated.

Further, in the providing device 100 according to the embodiment, as a providing mode, the determination unit 133 may display a set of an image of the transaction target and a description of the transaction target side by side in a list format, or a grid for displaying the images of the transaction target side by side. Determine in which format the information to be traded is provided.

As a result, the providing device 100 according to the embodiment is provided in either a list format in which a pair of an image of the transaction target and a description of the transaction target are displayed side by side, or a grid format in which the images of the transaction target are displayed side by side. Since it is decided whether to provide the information of the transaction target, the selection of the transaction target can be facilitated.

Further, in the providing device 100 according to the embodiment, the determination unit 133 is a plurality of transaction targets sold by the same seller through the same content in a grid format, and a plurality of transaction targets having different attributes. Determines whether to provide the transaction target information in a format in which the images of the above are displayed side by side as images of different transaction targets.

As a result, the providing device 100 according to the embodiment is a plurality of transaction targets sold by the same seller through the same content in a grid format, and images of a plurality of transaction targets having different attributes, respectively. Since it is determined whether to provide the transaction target information in a format of displaying the images of different transaction targets side by side, it is possible to facilitate the selection of the transaction target.

Further, in the providing device 100 according to the embodiment, the determination unit 133 is a plurality of transaction targets sold by the same seller through the same content as a grid format, and is a preset type among the attributes. It is determined whether to provide the transaction target information in a format in which a plurality of transaction target images having different attributes of the above are displayed side by side as images of different transaction targets.

As a result, the providing device 100 according to the embodiment is a plurality of transaction targets sold by the same seller through the same content as a grid format, and each of the attributes of a preset type among the attributes is assigned. Since it is determined whether to provide the transaction target information in a format in which a plurality of different transaction target images and the images of the different transaction targets are displayed side by side, it is possible to facilitate the selection of the transaction target.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

N Network 10, 11, 12, 13 User terminal 20 Shopping server 100 Providing device 110 Communication unit 120 Storage unit 121 Transaction target database 122 Decision model 130 Control unit 131 Acquisition unit 132 Search unit 133 Determining unit 134 Providing unit

Claims (13)

A decision unit that determines the mode of providing information on the transaction target based on the type of transaction target for which information is provided among the transaction targets exhibited in the electronic shopping mall,
A providing device having a providing unit that provides information on a transaction target to a target user who is an information providing destination in a providing mode determined by the determining unit. The determination unit determines the provision mode based on the type selected by the target user from the preset types of transaction targets.
The providing device according to claim 1, wherein the providing unit provides information on a transaction target of a type selected by the target user to the target user in a providing mode determined by the determining unit. The determination unit determines the provision mode based on the type of transaction target corresponding to the search query entered by the target user.
The providing device according to claim 1, wherein the providing unit provides information on a transaction target corresponding to the search query to the target user in a providing mode determined by the determining unit. The providing device according to claim 3, wherein the determination unit determines the providing mode based on the type to which the most trading objects belong among the transaction objects corresponding to the search query. The determination unit corresponds to the search query based on the relationship between the history of the search query entered by the user and the history of the type of transaction target selected by the user when the search query is entered. The providing device according to claim 3, wherein the type of the transaction target is estimated, and the providing mode is determined based on the estimated type. When the search query entered by the user is input, the determination unit uses a model trained to output the type of transaction target selected by the user when the search query is entered. The providing device according to claim 5, wherein the type of transaction target corresponding to the search query input by the target user is estimated. The providing device according to any one of claims 1 to 6, wherein the determining unit determines the providing mode based on the attributes of the target user. The determination unit is further input by the target user based on the relationship between the search query previously input by the target user and the provision mode selected by the target user when the search query is input. The providing device according to any one of claims 1 to 7, wherein a mode of providing information of a transaction target corresponding to the search query is determined from the search query. As the provision mode, the determination unit is in either a list format in which a pair of an image of the transaction target and a description of the transaction target are displayed side by side, or a grid format in which the images of the transaction target are displayed side by side. The providing device according to any one of claims 1 to 8, wherein it determines whether to provide the information of the above. The determination unit is a plurality of transaction targets sold by the same seller through the same content in the grid format, as images of a plurality of transaction targets having different attributes, and images of different transaction targets. The providing device according to claim 9, wherein it is determined whether or not to provide the information of the transaction target in a side-by-side display format. The determination unit is a plurality of transaction targets sold by the same seller through the same content in the grid format, and the attributes of a preset type among the attributes are different from each other. The providing device according to claim 10, further comprising determining whether to provide the information of the transaction target in a format in which the images are displayed side by side as images of different transaction targets. It is a delivery method executed by the providing device.
A decision process for determining the mode of providing information of the transaction target based on the type of the transaction target for which the information is provided among the transaction targets exhibited in the electronic shopping mall, and the determination process.
A providing method comprising a providing process of providing information on a transaction target to a target user who is an information providing destination in a providing mode determined by the determining process. A decision procedure for determining the mode of providing information of the transaction target based on the type of the transaction target for which the information is provided among the transaction targets exhibited in the electronic shopping mall, and the determination procedure.
A providing program for causing a computer to execute a providing procedure for providing information on a transaction target to a target user who is an information providing destination in a providing mode determined by the determining procedure.

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