JP2001273415A - Device and method for setting selling price for auction and recording medium recording selling price setting program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a device and a method for setting selling price for auction and a recording medium recording selling price setting program, with which the selling price of an article for sale can be set into proper price suited for the article for sale. SOLUTION: Concerning the selling price setting device for auction, with which plural consumers (An) present desired buying prices of a used car and the selling price of the used car is set based on the desired buying prices, this device is provided with an interface 1 for inputting the consumer information of the consumers (An) or desired buying prices presented from the consumers to the used car, consumer information storage part 4, desired buying price storage part 5 for storing the consumer information and the desired buying prices, and arithmetic part 3 for setting the selling price of the used car. That arithmetic part 3 calculates the mean value of the desired buying prices stored in the storage means 5 based on the desired buying prices and sets the desired buying price close to that mean value as the selling price.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an auction selling price setting device, a selling price setting method, and a selling price setting program for setting a selling price of an auction product based on a desired purchase price presented by a plurality of consumers. The present invention relates to a recording medium on which is recorded.

[0002]

2. Description of the Related Art Recently,
With the improvement of hardware technologies such as general-purpose computers and mobile phones and the spread of the Internet, many services have been provided to meet various needs of consumers.

[0003] For example, there is known a service in which a so-called auction is set up on the Internet, in which a plurality of consumers compete to set a selling price of an auctioned product. This is because auctioners who run auctions post auction item information, such as the name, photo, and description of the auction item, on a homepage for consumers to browse, and a plurality of consumers who browse the homepage When it is desired to auction off an auction product, the user sends his / her consumer information and purchase price to the server via his / her general-purpose computer via the Internet. Then, the server sets the highest desired purchase price among the desired purchase prices presented by the plurality of consumers as the selling price of the auctioned product.

[0004] However, the above-mentioned selling price setting is effective for auction items such as antiques which are prized for collection and appreciation, but the price range is limited by market needs. It is not always effective for auction items such as used cars. In other words, the above-mentioned selling price setting is effective for consumers who have a strong desire to purchase an auction item even if the selling price of the auction item is high, but the selling price of the auction item matches the auction item. There is a problem that the above-mentioned selling price setting is not always effective for a consumer who can purchase an auction product at an appropriate price.

[0005] In particular, many consumers can participate in an auction via the Internet, and some consumers are willing to purchase an auction item if the selling price of the auction item is appropriate for the auction item. Many are real. Therefore, in order to take in the needs of such consumers, instead of setting the selling price of the auctioned product by a high price auction, setting the selling price of the auctioned product to an appropriate price suitable for the auctioned product. Is where is desired.

The present invention has been made in view of the above-described problems, and has an auction selling price setting device and a selling price setting method capable of setting a selling price of an auction product to an appropriate price suitable for the auction product. And to provide a recording medium on which a sales price setting program is recorded.

[0007]

SUMMARY OF THE INVENTION In order to achieve the above object, the present invention provides a method in which a plurality of consumers present a desired purchase price for an auction product, and a sales price of the auction product based on the desired purchase price. An auction sales price setting device for setting consumer information, an interface for inputting consumer information for specifying a consumer, and a desired purchase price presented by a consumer for an auction product; Storage means for storing the price; and calculating means for calculating an average value of the desired purchase price based on the desired purchase price stored in the storage means and setting a desired purchase price close to the average value as the selling price. It is characterized by having.

[0008] According to this, the average value of the desired purchase price is calculated based on the desired purchase price presented by a plurality of consumers for the auctioned product, and the desired purchase price close to the average value is set as the sales price. Therefore, an average desired purchase price among the desired purchase prices presented by a plurality of consumers is set as the sales price, and the sales price of the auctioned product can be set to an appropriate price that meets the needs of the consumer. Note that the consumer information for identifying the consumer includes the name, address, telephone number, e-mail address, and member number of the consumer.

An auction item information storage unit for storing auction item information for specifying an auction item is provided, and the auction item information stored in the auction item information storage unit is transferred to a consumer general-purpose computer via the Internet. If so, multiple consumers can easily and timely view information about the auction item from their general-purpose computer. The auction item information for specifying the auction item includes a name, a photograph, a description, and an identification number of the auction item.

An auction item information storage unit for storing auction item information for specifying an auction item is provided, and the auction item information stored in the auction item information storage unit is displayed on a display connected to the device. If so, the consumer can easily view information about the auction item from a display connected to the device.

When the consumer information and the desired purchase price transmitted from the consumer general-purpose computer or telephone via the Internet are input to the interface, the interface is provided from the general-purpose computer via the Internet. The consumer who browses the information on the auction item can easily input his / her own consumer information and desired purchase price from his / her general-purpose computer or telephone via the Internet. Also,
A consumer who browses information on an auctioned product from a book, magazine, flyer or merchandise card can easily input his / her own consumer information and desired purchase price from a general-purpose computer or telephone via the Internet.

[0012] Further, the interface is a display connected to the device when consumer information and a desired purchase price are directly input by man-machine type input means such as a keyboard and a mouse connected to the device. The consumer who browses the information on the auctioned goods displayed in (1) can easily input his / her own consumer information and the desired purchase price as they are using a keyboard, a mouse, or the like. In addition, a consumer who browses information on an auction item from a book, a magazine, a flyer, a merchandise card, or the like can easily input his / her own consumer information and desired purchase price using a keyboard, a mouse, or the like. The man-machine type input means may be a scanner or a voice input device in addition to a keyboard and a mouse, and may be any means that mediates between a human and a computer.

When the consumer information and the desired purchase price transmitted from the telephone via the telephone network are input, the interface may be a book, a magazine, a flyer, a product card or the Internet. Consumers who view information about an auction offer
The user can easily enter his / her own consumer information and desired purchase price by telephone.

Preferably, the calculating means sets a desired purchase price closest to the average of the desired purchase price as a selling price. According to this, the most average desired purchase price among the desired purchase prices presented by a plurality of consumers is set as the sales price, so that the sales price of the auctioned product is set to an appropriate price more suited to the needs of the consumer. be able to.

[0015] A recording medium according to the present invention is a recording medium in which a selling price setting program for setting a selling price of an auctioned article by a computer is recorded, based on a desired purchase price stored in a storage means of the computer. It records a sales price setting program that causes a computer to execute a procedure for calculating an average purchase desired price and a procedure for setting a purchase desired price close to the average as a sale price.

According to this, by installing the sales price setting program for the recording medium in the computer, the computer can be provided with a function as a sales price setting device.

[0017] A selling price setting method according to the present invention is a selling price setting method in which a plurality of consumers present a desired purchase price for an auction product and set a sales price of the auction product based on the desired purchase price. In the computer, the consumer information for identifying the consumer and the purchase price suggested by the consumer for the auction item are input to the computer, and the input consumer information and the purchase price are respectively stored in the storage means of the computer. The average value of the desired purchase price is calculated based on the desired purchase price stored in the desired purchase price storage means by the computer, and the desired purchase price close to the average value is set as the selling price.

According to this, the average value of the desired purchase prices is calculated based on the desired purchase prices presented by a plurality of consumers for the auctioned goods, and the desired purchase price close to the average value is set as the sales price. Therefore, an average desired purchase price among the desired purchase prices presented by a plurality of consumers is set as the sales price, and the sales price of the auctioned product can be set to an appropriate price that meets the needs of the consumer.

[0019]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [First Embodiment] An embodiment in which an auction selling price setting device according to the present invention is applied to a server computer on the Internet will be described below with reference to the drawings.

In FIG. 1, (A1) (A2)...
(An) is a consumer participating in the auction and own general-purpose computer (hereinafter referred to as a personal computer) (B1) (B
2)... (Bn) from the server computer (hereinafter referred to as server) via the Internet (E) (F)
Connect to (C) is a used car dealer related to a used car which is an auction auction item, and is connected to the server (F) from the own personal computer (D) via the Internet (E).

The server (F) includes an interface (1), a control unit (2), a calculation unit (3), a used car information storage unit (4), a consumer information storage unit (5), and a desired purchase price storage unit. (6) is provided.

The interface (1) includes consumer information and a desired purchase price transmitted from the personal computers (Bn) of a plurality of consumers (An) via the Internet (E), and information of a used car dealer (C). Used vehicle information transmitted from the personal computer (D) via the Internet (E) is input. The input various information is appropriately converted so as to be compatible with the server (F), and the control unit ( Output to 2). The interface (1)
Various kinds of information from the control unit (2) are appropriately converted so as to be compatible with the Internet (E), and are output on the Internet (E).

The control unit (2) includes various units in the interface (1), the operation unit (3), the used car information storage unit (4), the consumer information storage unit (5), and the desired purchase price storage unit (6). It controls the various processes.

The used car information storage unit (4) stores the names of one or more used cars that are to be auctioned at an auction,
A used car information database is constructed by storing used car information including a photograph, a description, and an identification number, and input / output of used car information is controlled by the control unit (2).

Used car information storage section (4) of the used car information
May be either online processing or offline processing. In the online processing, the used car dealer (C) connects to the server (F) from its own personal computer (D) via the Internet (E) and obtains a homepage for writing used car information from the server (F). The used car information is written in the homepage and sent back to the server (F), and the server (F) stores the used car information in the used car information storage unit (4) to construct a used car database. On the other hand, in the offline processing, the used car dealer (C) notifies the system operator operating this system of the used car information offline by mail or the like, and the system operator operates the terminal computer to operate the server (F). The used car information database is constructed by storing used car information in the used car information storage section (4).

If the consumer (An) wants to browse the used car information on the server, the consumer (An) connects to the server (F) from the personal computer (B) via the Internet (E), and the control unit (2) The used car information is extracted from the used car information storage unit (4) by the user, and a home page on which the used car information is posted is sent to the consumer (A) via the Internet (E).
n) to the personal computer (B).

The consumer information storage unit (5) constructs a consumer information database by storing consumer information including the name, address, telephone number, and e-mail address of the consumer (An). The input / output of consumer information is controlled by the control unit (2).

The desired purchase price storage section (6) constructs a desired purchase price database by storing a desired purchase price presented by a consumer (An) to a used car. ) Controls the input / output of the desired purchase price.

Therefore, the consumer (An) is the server (F)
If you want to browse the used car information posted on the homepage of the company and to participate in the auction of the used car, obtain the homepage for participation in the auction from the server (F), and display the consumer ( A
n) Consumer information including the name, address, telephone number, and e-mail address and the desired purchase price are written and sent back to the server (F), and then the consumer information storage section (5) of the server (F) and the desired purchase price are sent. The storage unit (6) stores the consumer information and the desired purchase price, and constructs respective databases.

The arithmetic unit (3) is provided with a plurality of consumers (A
The calculation for setting the selling price based on the desired purchase price presented in n) is performed. Specifically, an average value of the desired purchase price is calculated by a computer program (not shown) based on the desired purchase price stored in the desired purchase price storage unit (6), and the average value of the desired purchase price is higher than the average value. Set the closest purchase price to the sales price. In this embodiment, as a result of calculating the average value of the purchase desired price of the consumer (An), as shown in FIG.
Since it is between 2) and the desired purchase price of the consumer (A3), the desired purchase price of the consumer (A3) is set as the selling price.

The sales price set by the calculation unit (3) is stored in the used car information storage unit (4) in association with the used car, and is used by the consumer (An) or the used car dealer (C). When browsing a homepage that contains used car information, the sales price is displayed together with the used car information. Also,
The auctioned consumer (A3) is notified by e-mail that the purchase right has been acquired, and the used car dealer (C) has the consumer information of the consumer (A3) who has acquired the purchase right. Notification is sent by e-mail, and the negotiation of a contract with the consumer (A3) and the used car dealer (C) is carried out.

As described above, the most average desired purchase price among the desired purchase prices presented by a plurality of consumers (An) is regarded as the sales price, so that the sales price of the auctioned product meets the needs of the consumer. It can be set at an appropriate price.

Next, a method of setting a selling price of an auction using the server (F) shown in FIG. 1 will be described.

First, the used car dealer (C) connects to the server (F) from the personal computer (D) via the Internet (E) in order to input used car information to the server (F) (a1). ). Then, a homepage for posting used car information is sent from the server (F) to the personal computer of the used car dealer (C) via the Internet (E) (a2). The used vehicle information is written to the server (A3), and sent back to the server (F) via the Internet (E) (a3).
The server (F) that has received the home page in which the used car information is written builds a used car information database by storing the used car information in the used car information storage unit (4) (a4).

On the other hand, the consumer (An) has the server (F)
Own PC (B) to browse used car information
From the server (F) via the Internet (E) (a5). Then, the server (F) retrieves the used car information from the used car information storage section (4) by the control section (2), and stores the home page on which the used car information is posted via the Internet (E) to the consumer (An). (A6), the consumer (An) browses the home page on which the used car information is posted (a7).

When not participating in the auction, the consumer (An) disconnects from the server (F) (a8). When participating in the auction, the name, address, telephone number and e-mail of the consumer (An) will be posted on the home page on which the used car information is posted or on the home page newly obtained from the server (F) to write the consumer information. The consumer information including the address and the desired purchase price for the used car are written, and the homepage is returned to the server (F) via the Internet (E) (a9).

The server (F) which has received the home page in which the consumer information and the desired purchase price are written, stores the consumer information and the desired purchase price in the consumer information storage means (5) and the desired purchase price storage means (6), respectively. To construct a database of consumer information and desired purchase price (a10).

The server (F) having received the consumer information and the desired purchase price of a plurality of consumers (An) in this way,
At an appropriate time for conducting an auction, the selling price of a used car is set based on a plurality of desired purchase prices (a1).
1). That is, the server (F) calculates an average value of the desired purchase price based on the desired purchase price stored in the desired purchase price storage unit (6) by the operation unit (3), and calculates the average value of the desired purchase price higher than the average value. Set the desired purchase price closest to the average value to the sales price.

The server (F) stores the set selling price in the used car information storage section (4) in association with the used car, and stores the auctioned consumer (An) and the used car dealer. (C) and other consumers (An) to browse (a12).

The server (F) notifies the auctioned consumer (A3) of the acquisition of the purchase right by e-mail, and also notifies the used car dealer (C) of the consumer (An) who has acquired the purchase right. ) Is notified by e-mail (a13), and the contract negotiation of the used user is performed between the consumer (A3) and the used car dealer (C) (a1).
4).

As described above, the average value of the desired purchase price is calculated based on the desired purchase price presented to the used car by a plurality of consumers (An), and the desired purchase price higher and closest to the average value is calculated. Since the sales price is set, the most average desired purchase price among the plurality of consumers (An) presented as the purchase price is regarded as the sales price, and the sales price of the used car is set at an appropriate price according to the needs of the consumer. Can be set to

Also, the used car information can be transferred to the Internet (E).
Is transmitted to the personal computer (Bn) of the consumer (An) via the Internet, so that a plurality of consumers (An) can easily and timely browse the used car information from their personal computer (Bn). Can be.

Further, the interface is provided from a personal computer (Bn) of the consumer (An) to the Internet (E).
Since the consumer information and the desired purchase price transmitted through the PC are input, the consumer who browses the used car information receives his / her own consumer information and desired purchase price as it is on his / her personal computer (Bn). Can be easily input via the Internet (E).

In this embodiment, the consumer (An)
Is connected to the server (F) from its own personal computer via the Internet (E), but may be connected to the server (F) via the Internet (E) from a telephone capable of connecting to the Internet.

Although the consumer (An) browses the used car information on the homepage of the server (F), pamphlets, flyers, and merchandise placed at stores and street corners of the used car dealer (C) are used. It may be browsed by a card.

The consumer (An) sends consumer information and a desired purchase price from his / her personal computer to the server (F) via the Internet (E). To the server (F).

The consumer information is composed of the name, address, telephone number and e-mail address of the consumer (An), and the used car information is composed of the name, picture, description and identification number of the used car. However, any of them may add other information or may consist of only one piece of information.

Although the used car dealer provides the used car information, a plurality of consumers may provide the used car information on the used car that they want to sell.

Although the auction item is a used car, any other auction item may be used as long as it is suitable for setting the selling price to an appropriate price. [Embodiment 2] Next, an embodiment in which a sales price setting device for auction according to the present invention is applied to a personal computer will be described with reference to the drawings.

In the first embodiment described above, the consumer (An) and the used car dealer (C) have their own personal computers (B).
(D) consumer information via the Internet (E),
The purchase price and used car information are input to the server, and various types of information are acquired from the server (F) via the Internet (E). In this embodiment, as shown in FIG. An) and a used car dealer (C) enter the consumer information, the desired purchase price and the used car information into the personal computer (G) using a keyboard and a mouse (18),
The various information is displayed on the display (19).

The personal computer (G) has substantially the same configuration as the server (F) of the first embodiment, and includes a keyboard / mouse interface (11), a control unit (12), a calculation unit (13), and used car information. A storage unit (14), a consumer information storage unit (15), a desired purchase price storage unit (16), and a display interface (17) are provided. A keyboard / mouse (18) and a display (19) are connected to the outside. ing.

The keyboard / mouse interface (11) is used for inputting consumer information, desired purchase price and used car information by the keyboard / mouse (18). ) Is applied to the control unit (1).
Output to 8).

The display interface (17) outputs consumer information, desired purchase price, and used car information. Various kinds of information from the control unit (18) are adapted to be suitable for the display. The data is converted and output to the display (19). The control unit (1
2), operation unit (13), used car information storage unit (14), consumer information storage unit (15), and desired purchase price storage unit (1)
The function of 6) is the same as that of the server (F) of the first embodiment, and the description thereof will be omitted.

Next, a method of setting a selling price of an auction using a personal computer shown in FIG. 4 will be described.

First, a used car dealer (C) enters a personal computer (G) to input used car information to the personal computer (G).
A predetermined operation is performed by the keyboard / mouse (18) connected to (b1). Then the display (19)
A page for writing used car information is displayed in (b2). The used car dealer (C) writes predetermined used car information on the page (b3), and the personal computer (G) uses the used car information. A database of used car information is constructed by storing it in the car information storage unit (14) (b4).

On the other hand, the consumer performs a predetermined operation using the keyboard / mouse (18) to browse the used car information stored in the personal computer (G) (b).
5). Then, a page on which used car information is posted is displayed on the display (19) (b6), and the consumer
Browse the page with the used car information (b
7).

If the consumer does not participate in the auction, the consumer terminates the page (b8). If the consumer participates in the auction, the consumer places a page on which used car information is posted or another consumer information. The consumer information including the name, address, telephone number, and e-mail address of the consumer and the purchase price for the used car are written on the page (b9). The personal computer (G) stores the consumer information and the desired purchase price in the consumer information storage means (15) and the desired purchase price storage means (16), respectively, thereby constructing a database of the consumer information and the desired purchase price. (B10).

The personal computer (G) storing the plurality of pieces of consumer information and the desired purchase price sets the selling price of the used car based on the plurality of desired purchase prices at an appropriate time for conducting an auction (b11). ). That is, the personal computer (G) calculates an average value of the desired purchase price based on the desired purchase price stored in the desired purchase price storage unit (16) by the operation unit (13), and calculates the average value of the desired purchase price higher than the average value. The purchase price closest to the average price is set as the sale price.

Then, the personal computer (G) stores the set selling price in the used car information storage section (14) in association with the used car in the used car information storage section (14) (b12). Used car dealer (C) and other consumers (A
Then, the consumer and the used car dealer negotiate a contract for the used person (b13).

As described above, the average value of the desired purchase price is calculated based on the desired purchase price presented by the plurality of consumers (An) to the used car, and the desired purchase price higher and closest to the average value is calculated. Since the sales price is set, the most average desired purchase price among the plurality of consumers (An) presented as the purchase price is regarded as the sales price, and the sales price of the used car is set at an appropriate price according to the needs of the consumer. Can be set to

Since the used car information stored in the used car information storage section (14) is displayed on the display (19) connected to the apparatus, the consumer (An is used car information). Can be easily viewed from the display (19).

The keyboard / mouse interface is used for inputting consumer information and a desired purchase price by a keyboard / mouse (18) connected to the apparatus, and is displayed on its display (19). The consumer who browses the used car information can easily input his / her own consumer information and desired purchase price as it is using the keyboard / mouse (18).

In this embodiment, the consumer (An)
Shows used car information on the computer (G) display (1).
Although it was decided to browse through the page displayed in 9),
A brochure, a flyer, or a product card placed at a store or a street corner of a used car dealer (C) may be browsed.

The consumer (A) who browses the used car information
n) inputs the consumer information and the desired purchase price into the personal computer (G) by himself, but receives a request for input of the consumer information and the desired purchase price from the consumer (An) who browses the used car information. A used car dealer may input the consumer information and the desired purchase price into the personal computer (G).

In each of the above embodiments,
Although the calculation units (3) and (13) perform the calculation of the selling price by a computer program (not shown), the selling price setting program may be recorded in a memory in the apparatus in advance, Further, the program may be recorded on a recording medium separate from the computer. The recording medium includes, at least in the computer, a procedure for calculating an average value of the desired purchase price based on the desired purchase price stored in the storage means of the computer, and a procedure of setting a desired purchase price close to the average value as the selling price. You need to record the sales pricing program that you want to run.

The calculating means (3) and (13) set the desired purchase price higher than the average of the desired purchase price and the closest to the average as the sales price. It may be lower than the average of the desired prices, or may be another desired price close to the average of the desired prices.

[0067]

According to the first aspect of the present invention, a plurality of consumers calculate the average of the desired purchase price based on the desired purchase price presented for the auctioned product, and the purchase request close to the average value is calculated. Since the price is set to the selling price, the average purchase price among the suggested prices offered by multiple consumers is taken as the selling price, and the selling price of the auctioned product is set to the appropriate price that meets the needs of the consumer can do.

According to the invention of claim 2, a plurality of consumers can easily and timely browse information on auctioned goods from their general-purpose computer.

According to the third aspect of the invention, the consumer can easily browse the information on the auction item from the display connected to the device.

According to the fourth aspect of the present invention, a consumer who browses information on an auctioned product from his / her general-purpose computer via the Internet receives his / her own consumer information and desired purchase price directly from his / her own general-purpose computer or telephone. Can be easily entered via the Internet. In addition, a consumer who browses information on an auction item from a book, magazine, flyer, or merchandise card can easily input his / her own consumer information and desired purchase price from a general-purpose computer or telephone via the Internet.

According to the fifth aspect of the present invention, the consumer who browses the information on the auction item displayed on the display connected to the apparatus can use his or her keyboard and mouse or the like without changing his or her own consumer information and the desired purchase price. Can be easily entered. In addition, a consumer who browses information on an auction item from a book, a magazine, a flyer, a merchandise card, or the like can easily input his / her own consumer information and desired purchase price using a keyboard, a mouse, or the like.

According to the invention of claim 6, a book, a magazine,
A consumer who browses information about an auctioned product from a flyer, a merchandise card, or the Internet can easily input his / her own consumer information and desired purchase price by telephone.

According to the seventh aspect of the present invention, the most average desired purchase price among the desired purchase prices presented by a plurality of consumers is regarded as the sales price. Can be set to a more appropriate and appropriate price.

According to the eighth aspect of the present invention, by installing the sales price setting program for a recording medium on a computer, the computer can have a function as a sales price setting device.

According to the ninth aspect of the present invention, the average value of the desired purchase prices is calculated based on the desired purchase prices presented by a plurality of consumers for the auctioned goods, and the desired purchase price close to the average value is calculated. Since the sales price is set, the average purchase price among the multiple purchase prices offered by multiple consumers is regarded as the sales price, and the sales price of the auctioned product is set to an appropriate price that meets the needs of the consumer Can be.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram of an entire system including a server according to an embodiment of the present invention.

FIG. 2 is a schematic diagram showing a relationship between a desired purchase price, an average value of the desired purchase price, and a selling price.

FIG. 3 is a flowchart illustrating an operation procedure of an auction between a server and a consumer or a used car dealer.

FIG. 4 is a schematic diagram showing a configuration of a personal computer according to another embodiment of the present invention.

FIG. 5 is a flowchart showing an auction operation procedure between a personal computer, a consumer, and a used car dealer.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Interface 2 ... Control part 3 ... Operation part 4 ... Used car information storage part 5 ... Consumer information storage part 6 ... Purchase price storage part

Claims (9)

[Claims] 1. An auction sales price setting device in which a plurality of consumers present a desired purchase price for an auction item and set a sales price of the auction item based on the desired purchase price. An interface for inputting consumer information to be specified and a desired purchase price presented by the consumer for the auction item; storage means for storing the consumer information and the desired purchase price; and a purchase stored in the storage means. An auction selling price setting device, comprising: an arithmetic unit for calculating an average value of a desired purchasing price based on the desired price and setting a desired selling price close to the average value as a selling price. 2. An auction product information storage means for storing auction product information for specifying an auction product, wherein the auction product information stored in the auction product information storage means is transferred to a consumer general-purpose computer via the Internet. 2. The auction selling price setting device according to claim 1, wherein the auction selling price setting device is configured to transmit. 3. An auction item information storage unit for storing auction item information for specifying an auction item, and displaying the auction item information stored in the auction item information storage unit on a display connected to the device. The auction selling price setting device according to claim 1, wherein the auction sales price setting device is used. 4. The auction according to claim 1, wherein the interface is used for inputting consumer information and a desired purchase price transmitted from a general-purpose computer or telephone of the consumer via the Internet. For sales price determination device. 5. The interface according to claim 1, wherein the interface is such that consumer information and a desired purchase price are directly input by man-machine type input means such as a keyboard and a mouse connected to the device. Sale price setting device for auction described. 6. The auction apparatus according to claim 1, wherein said interface receives consumer information and a desired purchase price transmitted from a telephone via a telephone network. 7. The auction apparatus according to claim 1, wherein the calculating means sets a desired purchase price closest to an average of the desired purchase price as a selling price. 8. A recording medium recording a selling price setting program for setting a selling price of an auctioned product by a computer, wherein the average value of the desired purchasing price is based on the desired purchasing price stored in a storage means of the computer. Recording a sales price setting program for causing a computer to execute a procedure for calculating the sales price and a procedure for setting a desired purchase price close to the average value to the sales price. 9. A selling price setting method in which a plurality of consumers present a desired purchase price for an auction product and set a selling price of the auction product based on the desired purchase price, wherein the consumer is specified. Enter the consumer information and the purchase price suggested by the consumer for the auctioned goods into the computer, store the entered consumer information and the purchase price in the storage means of the computer, and use the computer to purchase the purchase price. A selling price setting method for an auction, comprising calculating an average value of a desired purchase price based on a desired purchase price stored in a storage means, and setting a desired purchase price close to the average value as a selling price.