TW202001739A - Management system and shopping method for virtual reality interactive mall - Google Patents

Management system and shopping method for virtual reality interactive mall Download PDF

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TW202001739A
TW202001739A TW107120520A TW107120520A TW202001739A TW 202001739 A TW202001739 A TW 202001739A TW 107120520 A TW107120520 A TW 107120520A TW 107120520 A TW107120520 A TW 107120520A TW 202001739 A TW202001739 A TW 202001739A
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virtual reality
store
module
data terminal
mall
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TW107120520A
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Chinese (zh)
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黃偉誌
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銳比數位科技有限公司
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Abstract

The present invention relates to a management system and a shopping method for a virtual reality interactive mall. It comprises a servo data end; a store data end electrically connected to the servo data end and comprising an online store module, an online store product database and a online store shopping module; a virtual reality data end electrically connected to the servo data end and comprising a virtual reality store module, a virtual reality product database and a virtual reality shopping module; a payment module electrically connected to the online store shopping module, the virtual reality shopping module and the servo data end to pay the purchased product; and a switching module electrically connected to the online store module and the virtual reality store module.

Description

虛擬實境互動式賣場之管理系統及購物方法Management system and shopping method of virtual reality interactive store

本發明係有關於一種互動式賣場之管理系統及購物方法,尤其係指一種虛擬實境互動式賣場之管理系統及購物方法,係建置一個虛擬實境的賣場介面,賣場內之商品亦有完整的聲音與文字介紹,與消費者可產生互動,讓消費者感覺彷彿於實際賣場內逛街購物。The present invention relates to an interactive store management system and shopping method, in particular to a virtual reality interactive store management system and shopping method, which is to build a virtual reality store interface, and the goods in the store are also available The complete voice and text introduction can interact with consumers, making consumers feel as if they are shopping in the actual store.

按,於傳統銷售模式中,係由店家將商品陳列於商品櫃上,讓顧客實際走到店中選購,常見到的超級市場、便利商店、百貨公司以及量販店皆屬於這種銷售模式。隨著通訊與網路的發展,亦出現電視購物與網路購物此種銷售模式,讓消費者不用親自到店內亦可看到商品,且電視購物由主持人或是店家親自介紹及演示商品,以動態的方式促進消費者的購買意願;網路購物則係由店家將各種商品陳列於線上的購物平台上,消費者就可以自由瀏覽並選購所需要的商品,對於消費者而言,不用出門就可以買齊生活必需品,係為相當方便的消費管道。According to the press, in the traditional sales model, the store will display the goods on the merchandise cabinet, let the customer actually go to the store to buy, the common supermarkets, convenience stores, department stores and mass merchandise stores are all this sales model. With the development of communications and the Internet, TV shopping and online shopping have also emerged as sales models, allowing consumers to see products without having to go to the store in person, and TV shopping is introduced and demonstrated by the host or the store personally To promote consumers' purchase intentions in a dynamic way; online shopping is where the store displays various products on an online shopping platform, and consumers can browse and purchase the required products freely. For consumers, You can buy all the necessities of life without going out, which is a very convenient consumption channel.

網路購物不僅擁有便利之優勢,相較於實體商店,網路購物更減少了實體通路的種種費用,不僅對店家而言是省下了一筆費用,省下來的費用也會反應在商品價格,於是網路購物通常有較優惠的價格,令消費者更願意於網路上購買商品,因此,目前消費者於網路上每年的消費金額係相當可觀;然而,即便線上的網路購物再方便,其終究係由消費者透過螢幕觀看線上購物平台,從其中檢視一張張的平面照片,而無法讓消費者有實際出門,在店家中逛街購物的感覺,不僅減少了逛街購物的樂趣,亦減少與店員互動的趣味。Online shopping not only has the advantage of convenience, compared to physical stores, online shopping also reduces the various costs of physical channels, not only for the store to save a fee, the saved cost will also be reflected in the price of goods, Therefore, online shopping usually has a better price, making consumers more willing to buy goods online. Therefore, the current consumer spending on the Internet is considerable. However, even if online shopping is more convenient, its After all, consumers watch the online shopping platform through the screen, and view the plane photos one by one, without allowing consumers to actually go out, shopping in the store, not only reduces the fun of shopping, but also reduces the The fun of shop assistant interaction.

中華民國專利公告號TW I567670「切換虛擬實境模式與擴增實境模式的管理方法以及系統」揭露一種可於虛擬實境與擴增實境兩者之間切換的方法與系統,使用者以虛擬實境模式進入虛擬實境空間時,空間內包含有多個物件,使用者可藉由操作電子顯示裝置指示物件進行移動或獲得相關資訊,或是以擴增實境模式進行操作,讓物件影像以虛擬的方式引入使用者周遭之環境,使用者即可操作物件影像,其有助於預先檢視到商品於環境中的陳設成果。Republic of China Patent Announcement No. TW I567670 "Management Method and System for Switching between Virtual Reality Mode and Augmented Reality Mode" discloses a method and system that can switch between virtual reality and augmented reality. When the virtual reality mode enters the virtual reality space, the space contains multiple objects. The user can instruct the object to move or obtain related information by operating the electronic display device, or operate in the augmented reality mode to allow the object The image is introduced into the environment around the user in a virtual way, and the user can operate the object image, which helps to pre-examine the display result of the product in the environment.

前案專利雖提供使用者可於虛擬實境模式與擴增實境模式的介面中對物件進行操作,但僅提供單一物件於虛擬實境與擴增實境中之操作行為,並未針對結合線上商店之使用;爰此,如何提供一種透過虛擬實境技術建置之商場環境,讓消費者得以於其中逛街與選購商品,此即為本發明人所思及之方向。Although the previous patent provides that users can operate objects in the interface of virtual reality mode and augmented reality mode, it only provides the operation behavior of a single object in virtual reality and augmented reality, and does not aim at combining The use of online stores; this is how to provide a shopping mall environment built through virtual reality technology, so that consumers can shop and buy goods in it. This is the direction that the inventor has thought.

今,發明人即是鑑於上述現有之網路購物之平台於實際實施使用時仍具有多處缺失,於是乃一本孜孜不倦之精神,並藉由其豐富專業知識及多年之實務經驗所輔佐,而加以改善,並據此研創出本發明。Now, in view of the fact that the above-mentioned existing online shopping platform still has many deficiencies when it is actually implemented and used, the inventor is a tireless spirit, and is assisted by its rich professional knowledge and many years of practical experience, and Improve it and research and create the present invention accordingly.

本發明主要目的為提供一種虛擬實境互動式賣場之管理系統及購物方法,其不僅讓消費者可於各個店家之頁面選購商品,更進一步以虛擬實境技術建置一個虛擬實境之賣場介面,使消費者可透過電子顯示裝置檢視到陳列於店家影像內的商品,商品亦附帶有完整的聲音與文字介紹,與消費者產生互動,讓消費者彷彿於實際店家內逛街購物。The main purpose of the present invention is to provide a management system and shopping method for a virtual reality interactive store, which not only allows consumers to purchase products on the pages of various stores, but also further builds a virtual reality store using virtual reality technology The interface allows consumers to view the products displayed in the store's image through the electronic display device. The products are also accompanied by a complete sound and text introduction, which interacts with the consumer and makes the consumer feel like shopping in the actual store.

為了達到上述實施目的,本發明一種虛擬實境互動式賣場之管理系統,其包含有一伺服數據端;一商城數據端,係電性連接伺服數據端,係包含有一線上商城商店模組、一電性連接線上商城商店模組之線上商城商品資料庫與一電性連接線上商城商品資料庫之線上商城購物模組;一虛擬實境數據端,係電性連接伺服數據端,係包含有一虛擬實境商店模組、一電性連接虛擬實境商店模組之虛擬實境商品資料庫與一電性連接虛擬實境商品資料庫之虛擬實境購物模組;一支付模組,係電性連接線上商城購物模組、虛擬實境購物模組與該伺服數據端,以提供支付所選購的商品;以及一切換模組,係電性連接線上商城商店模組與虛擬實境商店模組。In order to achieve the above-mentioned implementation objectives, the present invention provides a virtual reality interactive store management system, which includes a servo data terminal; a mall data terminal, which is electrically connected to the servo data terminal, and includes an online mall store module, a power The online mall product database that is connected to the online mall store module and an online mall shopping module that is electrically connected to the online store commodity database; a virtual reality data terminal, which is electrically connected to the servo data terminal, contains a virtual reality An online shop module, a virtual reality product database electrically connected to the virtual reality store module, and a virtual reality shopping module electrically connected to the virtual reality product database; a payment module, which is electrically connected An online mall shopping module, a virtual reality shopping module and the servo data terminal to provide goods purchased for payment; and a switching module that electrically connects the online mall store module and the virtual reality store module.

於本發明之一實施例中,線上商城商店模組與虛擬實境商店模組係提供管理店鋪資訊,且虛擬實境商店模組又提供背景影像之建立。In one embodiment of the present invention, the online mall store module and the virtual reality store module provide management store information, and the virtual reality store module provides background image creation.

於本發明之一實施例中,線上商城商品資料庫係提供設定商品之圖片、價格與文字介紹;虛擬實境商品資料庫則提供設定商品之圖片、價格、文字介紹與影片介紹。In one embodiment of the present invention, the online shopping mall product database provides pictures, prices and text introduction of set products; the virtual reality product database provides pictures, prices, text introduction and video introduction of set products.

於本發明之一實施例中,商城數據端係進一步電性連接一電子顯示裝置。In an embodiment of the invention, the mall data terminal is further electrically connected to an electronic display device.

於本發明之一實施例中,支付模組為使用信用卡付款。In one embodiment of the present invention, the payment module uses a credit card for payment.

另,本發明亦提供一種虛擬實境互動式賣場之購物方法,其包含有一電子顯示裝置載入一商城數據端,商城數據端係讀取一線上商城商店模組與一線上商城商品資料庫之資訊;電子顯示裝置即使用線上商城購物模組進行選購,或是透過切換模組將商城數據端切換至一虛擬實境數據端,使虛擬實境數據端讀取一虛擬實境商店模組與一虛擬實境商品資料庫之資訊;虛擬實境商品資料庫係以一互動熱點顯示於電子顯示裝置上,由互動熱點能檢視商品之資訊;以及於虛擬實境數據端中,係透過一虛擬實境購物模組進行選購,選購完後,即由一支付模組進行付款。In addition, the present invention also provides a shopping method for a virtual reality interactive store, which includes an electronic display device loaded into a mall data terminal. The mall data terminal reads an online mall store module and an online mall product database. Information; electronic display devices use online mall shopping modules to purchase, or switch the mall data terminal to a virtual reality data terminal through the switching module, so that the virtual reality data terminal reads a virtual reality store module Information with a virtual reality product database; the virtual reality product database is displayed on an electronic display device as an interactive hotspot where the product information can be viewed by the interactive hotspot; and in the virtual reality data terminal, through a The virtual reality shopping module is used for purchase. After the purchase is completed, a payment module is used for payment.

於本發明另一實施例中,線上商城商店模組與虛擬實境商店模組係提供管理店鋪資訊,且虛擬實境商店模組又提供背景影像之建立。In another embodiment of the present invention, the online mall store module and the virtual reality store module provide management store information, and the virtual reality store module provides background image creation.

於本發明另一實施例中,線上商城商店模組與線上商城商品資料庫係將資訊傳輸給商城數據端,商城數據端再將資訊更新儲存至伺服數據端。In another embodiment of the present invention, the online mall store module and online mall product database transmit information to the mall data terminal, and the mall data terminal then stores the information updates to the servo data terminal.

於本發明另一實施例中,線上商城商品資料庫係提供設定商品之圖片、價格與文字介紹;虛擬實境商品資料庫則提供設定商品之圖片、價格、文字介紹與影片介紹。In another embodiment of the present invention, the online store product database provides pictures, prices, and text introductions for setting products; the virtual reality product database provides pictures, prices, text introductions, and video introductions for setting products.

於本發明另一實施例中,支付模組為使用信用卡付款。In another embodiment of the invention, the payment module uses a credit card for payment.

本發明之目的及其結構功能上的優點,將依據以下圖面所示之結構,配合具體實施例予以說明,俾使審查委員能對本發明有更深入且具體之瞭解。The purpose of the present invention and its structural and functional advantages will be explained based on the structure shown in the following drawings and in conjunction with specific embodiments, so that the reviewing committee can have a more in-depth and specific understanding of the present invention.

請參閱第一圖,本發明一種虛擬實境互動式賣場之管理系統,其包含有一伺服數據端(1);一商城數據端(2),係電性連接伺服數據端(1)與一電子顯示裝置(3),係包含有一線上商城商店模組(21)、一電性連接線上商城商店模組(21)之線上商城商品資料庫(22)與一電性連接線上商城商品資料庫(22)之線上商城購物模組(23);一虛擬實境數據端(4),係電性連接伺服數據端(1),係包含有一虛擬實境商店模組(41)、一電性連接虛擬實境商店模組(41)之虛擬實境商品資料庫(42)與一電性連接虛擬實境商品資料庫(42)之虛擬實境購物模組(43);一支付模組(5),係電性連接線上商城購物模組(23)、虛擬實境購物模組(43)與該伺服數據端(1),以信用卡提供支付所選購的商品;以及一切換模組(6),係電性連接線上商城商店模組(21)與虛擬實境商店模組(41)。Please refer to the first figure, the present invention is a virtual reality interactive store management system, which includes a servo data terminal (1); a mall data terminal (2), is electrically connected to the servo data terminal (1) and an electronic The display device (3) includes an online store store module (21), an online store product database (22) electrically connected to the online store store module (21), and an electronic store product database (22) electrically connected to the online store 22) Online shopping mall module (23); a virtual reality data terminal (4), which is electrically connected to the servo data terminal (1), which includes a virtual reality store module (41), an electrical connection The virtual reality commodity database (42) of the virtual reality store module (41) and a virtual reality shopping module (43) electrically connected to the virtual reality commodity database (42); a payment module (5 ), which is electrically connected to the online mall shopping module (23), virtual reality shopping module (43) and the servo data terminal (1) to provide payment for the purchased goods with a credit card; and a switching module (6 ), which is electrically connected to the online mall store module (21) and the virtual reality store module (41).

另,本發明亦提供一種虛擬實境互動式賣場之購物方法,其包含有一電子顯示裝置(3)載入一商城數據端(2),商城數據端(2)係讀取一線上商城商店模組(21)與一線上商城商品資料庫(22)之資訊;電子顯示裝置(3)即使用線上商城購物模組(23)進行選購,或是透過切換模組(6)將商城數據端(2)切換至一虛擬實境數據端(4),使虛擬實境數據端(4)讀取一虛擬實境商店模組(41)與一虛擬實境商品資料庫(42)之資訊;虛擬實境商品資料庫(42)係以一互動熱點(44)顯示於電子顯示裝置(3)上,由互動熱點(44)能檢視商品之資訊;以及於虛擬實境數據端(4)中,係透過一虛擬實境購物模組(43)進行選購,選購完後,即由一支付模組(5)以信用卡進行付款。In addition, the present invention also provides a shopping method for a virtual reality interactive store, which includes an electronic display device (3) loaded into a mall data terminal (2). The mall data terminal (2) reads an online mall store model Group (21) and an online store product database (22) information; electronic display device (3) is to use online store shopping module (23) to purchase, or through the switch module (6) to store data (2) Switch to a virtual reality data terminal (4), so that the virtual reality data terminal (4) reads the information of a virtual reality store module (41) and a virtual reality commodity database (42); The virtual reality product database (42) is displayed on the electronic display device (3) as an interactive hotspot (44), and the product information can be viewed by the interactive hotspot (44); and in the virtual reality data terminal (4) , Through a virtual reality shopping module (43) to purchase, after the purchase, a payment module (5) to pay with a credit card.

其中,線上商城商店模組(21)與虛擬實境商店模組(41)係提供管理店鋪資訊,且虛擬實境商店模組(41)又提供背景影像(45)之建立,由線上商城商品資料庫(22)中可設定商品之圖片、價格、文字介紹與影片介紹,若要設定虛擬實境商店模組(41)的商品,則從虛擬實境商品資料庫(42)可設定商品之圖片、價格、文字介紹與影片介紹;抑或是線上商城商店模組(21)與線上商城商品資料庫(22)係將設定完的商店與商品資料傳輸給商城數據端(2),商城數據端(2)再將資訊更新儲存至伺服數據端(1),如此,虛擬實境數據端(4)之虛擬實境商店模組(41)與虛擬實境商品資料庫(42)就可以直接讀取伺服數據端(1)的資訊。Among them, the online mall store module (21) and the virtual reality store module (41) provide management store information, and the virtual reality store module (41) also provides the establishment of the background image (45). The picture, price, text introduction and video introduction of the product can be set in the database (22). If you want to set the product of the virtual reality store module (41), you can set the product's value from the virtual reality product database (42) Pictures, prices, text introduction and video introduction; or online store store module (21) and online store product database (22) are the set store and product information is transmitted to the store data terminal (2), the store data terminal (2) Save the information update to the server data terminal (1), so that the virtual reality store module (41) and virtual reality product database (42) of the virtual reality data terminal (4) can be directly read Get the information of the servo data terminal (1).

此外,藉由下述具體實施例,可進一步證明本發明可實際應用之範圍,但不意欲以任何形式限制本發明之範圍。In addition, through the following specific embodiments, the scope of the present invention can be further proved to be practical, but it is not intended to limit the scope of the present invention in any form.

請繼續參閱第一圖,本發明虛擬實境互動式賣場之管理系統及購物方法,其主要分為伺服數據端(1)、商城數據端(2)與虛擬實境數據端(4),伺服數據端(1)由後台管理人員使用,可進行賣場相關數據之蒐集或更新;商城數據端(2)係提供電子顯示裝置(3)連接,一般消費者或賣場內商店店家的店主可從電子顯示裝置(3)登入至商城數據端(2),即係一線上商城平台,而再建置出線上商城商店模組(21),店主可擁有自己的商店頁面,供消費者選購商品;虛擬實境數據端(4)則彙集賣場內商店店家的商品數據,且又根據線上商城商店模組(21)之不同的商店,個別建置出每一個商店的虛擬實境互動式賣場,讓商品擺設於虛擬實境互動式賣場之空間內。Please continue to refer to the first figure. The virtual reality interactive store management system and shopping method of the present invention are mainly divided into a servo data terminal (1), a mall data terminal (2) and a virtual reality data terminal (4), and a servo The data terminal (1) is used by the background management personnel to collect or update the relevant data of the store; the data terminal (2) of the mall provides an electronic display device (3) connection, and the general consumer or the store owner of the store in the store can The display device (3) logs in to the mall data terminal (2), that is, an online mall platform, and then builds an online mall store module (21), the owner can have his own store page for consumers to buy goods; virtual The reality data terminal (4) collects the product data of the stores in the store, and according to the different stores of the online mall store module (21), a virtual reality interactive store for each store is built separately to let the goods Placed in the space of virtual reality interactive store.

請參閱第二圖至第四圖,商店店家之店主由電子顯示裝置(3)登入商城數據端(2)後,即可透過線上商城商店模組(21)建置自己的商店頁面,設定所需的資訊,例如店家簡介、住址、營業時間、聯絡方式等資訊,亦可設置封面照片,讓整體視覺上看起來更為吸引人,商店頁面設置好後,就可透過線上商城商品資料庫(22)新增商店所販賣之商品,店主將商品更新至商城商品資料庫,且由商城商品資料庫中設定每一個商品的資訊,由於線上商城商店模組(21)係提供平面瀏覽的介面,於是可新增商品之圖片、價格與文字介紹即可,讓消費者可快速瀏覽,且清楚該商店之商品資訊,更新完的線上商城商店模組(21)與商城商品資料庫係會將資料回傳給商城數據端(2),商城數據端(2)再將資料傳輸給伺服數據端(1);其中,商城數據端(2)之線上商城商店模組(21)可提供建置多個商店頁面,使線上商城平台同時存在有多個商店,讓消費者依自己的需求選擇商店。Please refer to the second picture to the fourth picture, after the store owner of the store shop logs in the mall data terminal (2) from the electronic display device (3), he can build his own store page through the online mall store module (21) and set the location The required information, such as store profile, address, business hours, contact information, etc., can also set a cover photo to make the overall visually more attractive. After the store page is set, you can use the online store product database ( 22) Add the products sold by the store, the store owner updates the products to the store product database, and the information of each product is set in the store product database. Because the online store store module (21) provides a flat browsing interface, So you can add pictures, prices and text descriptions of the products, so that consumers can quickly browse and understand the product information of the store. The updated online store store module (21) and the store product database will store the data Back to the mall data terminal (2), the mall data terminal (2) then transmits the data to the servo data terminal (1); among them, the online mall store module (21) of the mall data terminal (2) can provide more A store page allows online stores to have multiple stores at the same time, allowing consumers to choose a store according to their needs.

除了平面式介面的線上商城商店模組(21),本發明亦提供虛擬實境數據端(4)建置之虛擬實境互動式賣場,請參閱第五圖與第六圖,虛擬實境數據端(4)係根據商城數據端(2)傳輸給伺服數據端(1)的資料去更新虛擬實境商店模組(41)與虛擬實境商品資料庫(42)的商店、商品資料,或是由店主直接更新設定虛擬實境數據端(4)之虛擬實境商店模組(41)與虛擬實境商品資料庫(42)的商店、商品資料,設定時,虛擬實境商店模組(41)與虛擬實境商品資料庫(42)透過電子顯示裝置(3)讓店主設定更新,店主亦能定義商品對應之互動熱點(44)的三維座標,更新後的虛擬實境商店模組(41)與虛擬實境商品資料庫(42)會直接反映在虛擬實境互動式賣場中,且伺服數據端(1)會再提供一店主實體店面內的環境圖,以作為虛擬實境互動式賣場的背景影像(45),而每一間商店的背景影像(45)都不同,係依照商店的實體店面去作拍攝,每一個背景影像(45)皆為360°的影像,且其亦可有不同樓層之設置;其中,虛擬實境商店模組(41)可提供建置多個商店之虛擬實境互動式賣場,使虛擬實境商店模組(41)同時存在有多個商店,讓消費者依自己的需求選擇商店;In addition to the online mall store module (21) with a flat interface, the present invention also provides a virtual reality interactive store built by a virtual reality data terminal (4), please refer to the fifth and sixth figures, virtual reality data The terminal (4) is based on the data transmitted from the mall data terminal (2) to the servo data terminal (1) to update the store and product information of the virtual reality store module (41) and virtual reality product database (42), or The store owner directly updates the store and product information of the virtual reality store module (41) and virtual reality product database (42) of the virtual reality data terminal (4). When setting, the virtual reality store module (41) 41) With the virtual reality product database (42) through the electronic display device (3) to allow the store owner to update the settings, the store owner can also define the three-dimensional coordinates of the interactive hotspot (44) corresponding to the product, the updated virtual reality store module ( 41) The virtual reality product database (42) will be directly reflected in the virtual reality interactive store, and the server data terminal (1) will provide an environment map in the physical storefront of the store owner as a virtual reality interactive The background image (45) of the store, and the background image (45) of each store are different. It is taken according to the physical storefront of the store. Each background image (45) is a 360° image, and it can also be There are different floor settings; among them, the virtual reality store module (41) can provide a virtual reality interactive store for building multiple stores, so that the virtual reality store module (41) has multiple stores at the same time, let Consumers choose stores according to their needs;

消費者使用虛擬實境商店模組(41)時,就可以看見商店的實體樣貌,於虛擬實境商店模組(41)之虛擬實境互動式賣場中係可查看背景影像(45)上的商品,商品上會有一互動熱點(44),其電性連接到虛擬實境商品資料庫(42),即會對應讀取店家儲存的商品,例如於背景影像(45)中之商品櫃內看見一馬克杯,店主若有新增此商品至商城商品資料庫,虛擬實境商品資料庫(42)就會從伺服數據端(1)取出此馬克杯的商品資料,並顯示互動熱點(44)於背景影像(45)中的該馬克杯上,使消費者可透過互動熱點(44)了解商品的資訊,亦可由店主直接更新虛擬實境數據端(4)之虛擬實境商品資料庫(42),於虛擬實境商品資料庫(42)中直接新增商品,虛擬實境商店模組(41)就會根據虛擬實境商品資料庫(42)之商品資訊直接轉換為互動熱點(44),顯示於虛擬實境商店模組(41)之虛擬實境互動式賣場的背景影像(45)內。When consumers use the virtual reality store module (41), they can see the physical appearance of the store. You can view the background image (45) in the virtual reality interactive store of the virtual reality store module (41) Products, there will be an interactive hotspot (44) on the product, which is electrically connected to the virtual reality product database (42), which will correspondingly read the products stored by the store, such as in the commodity cabinet in the background image (45) After seeing a mug, if the owner adds this product to the mall product database, the virtual reality product database (42) will take out the product information of this mug from the servo data terminal (1) and display the interactive hotspot (44 ) On the mug in the background image (45), consumers can learn about the product information through the interactive hotspot (44), or the store owner can directly update the virtual reality product database of the virtual reality data terminal (4) ( 42), directly add products to the virtual reality product database (42), the virtual reality store module (41) will be directly converted into an interactive hotspot (44) according to the product information of the virtual reality product database (42) ), displayed in the background image (45) of the virtual reality interactive store in the virtual reality store module (41).

除了店主之外,消費者能以自己的電子顯示裝置(3)進入商城數據端(2),此時,商城數據端(2)會讀取線上商城商店模組(21)之資訊,並將線上商城平台之介面顯示於電子顯示裝置(3)上,消費者可看見線上商城商店模組(21)之每間商店的名稱與封面照片陳列於介面中,如第二圖所示,讓消費者可自由點選要進入哪家商店的頁面,若點進其中一家商店,即會載入線上商城商店模組(21)之該商店的資訊,與線上商城商品資料庫(22)之資訊,商店內的眾多商品之名稱、照片與價格會陳列於頁面中,且由此處亦可透過VR按鍵連接到虛擬實境商店模組(41),如第三圖所示,再點進某一商品之照片,即可看到儲存於線上商城商品資料庫(22)之該商品的資訊,如第四圖所示,其會有較詳細之介紹,於此頁面中,亦可透過線上商城購物模組(23)將商品加到購物車或直接購買,並利用支付模組(5)進行付款,如第八圖所示,付款之資訊會傳送儲存於伺服數據端(1),而連接至支付模組(5)時,支付模組(5)會檢視消費者是否有登入商城數據端(2),若無登入,則會要求消費者登入商城數據端(2),才提供支付模組(5)之付款功能。In addition to the store owner, consumers can enter the mall data terminal (2) with their own electronic display device (3). At this time, the mall data terminal (2) will read the information of the online mall store module (21), and will The interface of the online store platform is displayed on the electronic display device (3), and consumers can see the name and cover photo of each store in the online store store module (21) displayed in the interface, as shown in the second figure, for consumption You can freely click on the page of which store you want to enter. If you click on one of the stores, the information of the store in the online store store module (21) and the information in the online store product database (22) will be loaded. The names, photos and prices of many products in the store will be displayed on the page, and from here you can also connect to the virtual reality store module (41) through the VR button, as shown in the third picture, then click on a certain You can see the product information stored in the online store's product database (22) for the photo of the product. As shown in the fourth figure, it will have a more detailed introduction. On this page, you can also shop through the online store The module (23) adds the goods to the shopping cart or directly purchases, and uses the payment module (5) to make the payment. As shown in the eighth figure, the payment information will be transmitted and stored in the server data terminal (1) and connected to When paying the module (5), the payment module (5) will check whether the consumer has logged in to the mall data terminal (2). If there is no login, the consumer will be required to log in to the mall data terminal (2) before providing the payment module (5) Payment function.

當消費者按下線上商城商店模組(21)之商店頁面中的VR按鍵後,切換模組(6)即會將線上商城商店模組(21)切換至虛擬實境商店模組(41);此時,電子顯示裝置(3)會分割成兩畫面,或是可切換成單一畫面,當電子顯示裝置(3)分割成兩畫面時,能結合VR眼鏡,消費者帶上VR眼鏡時,可讓眼睛剛好看到電子顯示裝置(3)之兩畫面,電子顯示裝置(3)上係顯示該商店之虛擬實境商店模組(41)的虛擬實境互動式賣場,而背景影像(45)中具有許多陳設於商店中的商品,消費者可轉動頭部,檢視周遭不同的商品,如第五圖所示,虛擬實境商品資料庫(42)內有儲存的商品資訊,背景影像(45)上對應的商品會有互動熱點(44),可供消費者選取商品,僅要於互動熱點(44)上停留一段時間,互動熱點(44)即會讀取虛擬實境商品資料庫(42)內對應的商品資訊,讀取完畢後,電子顯示裝置(3)之畫面就會跳出商品的圖片、價格與文字介紹,且同時會搭配有影片的介紹,係可為真人錄製之介紹影片,仿佛就像有店員為自己介紹一般,如第六圖所示,或是可選擇體驗虛擬實境互動式賣場之按鍵,使用者即可觀看虛擬實境之模型;When the consumer presses the VR button on the store page of the online store store module (21), the switch module (6) will switch the online store store module (21) to the virtual reality store module (41) At this time, the electronic display device (3) will be divided into two screens, or it can be switched to a single screen. When the electronic display device (3) is divided into two screens, it can be combined with VR glasses. When consumers wear VR glasses, Allows your eyes to see exactly the two screens of the electronic display device (3). The electronic display device (3) displays the virtual reality interactive store of the store’s virtual reality store module (41), and the background image (45 ) Contains many products displayed in the store. Consumers can turn their heads to view different products around them. As shown in the fifth figure, the virtual reality product database (42) has stored product information and background images ( 45) Corresponding products will have interactive hotspots (44) for consumers to select products, as long as they stay on the interactive hotspot (44) for a period of time, the interactive hotspot (44) will read the virtual reality product database ( 42) After reading the corresponding product information, the picture of the electronic display device (3) will pop up the product picture, price and text introduction, and at the same time will be accompanied by a video introduction, which is an introduction video that can be recorded for real people , As if introduced by a store clerk, as shown in the sixth picture, or you can choose to experience the virtual reality interactive store button, the user can watch the virtual reality model;

於商品介紹的頁面,可透過虛擬實境購物模組(43)將商品加入購物車,所選取的商品皆可在購物車裡查看,如第七圖所示,接續地,消費者能夠繼續於虛擬實境商店模組(41)的虛擬實境互動式賣場中繼續選購其他商品,或是可至其他商店逛逛,僅要在下一家之按鍵上停留一段時間,就可讓虛擬實境商店模組(41)切換至下一間商店;當消費者商品皆選取完畢時,就可以利用支付模組(5)進行付款,可使用信用卡付款,如第八圖所示,付款之資訊會傳送儲存於伺服數據端(1),以記錄消費者的喜好,作為日後改善的參考,同樣地,連接至支付模組(5)時,支付模組(5)會檢視消費者是否有登入商城數據端(2),若無登入,則會要求消費者登入商城數據端(2),才提供支付模組(5)之付款功能。On the product introduction page, products can be added to the shopping cart through the virtual reality shopping module (43). The selected products can be viewed in the shopping cart. As shown in the seventh figure, successively, consumers can continue to The virtual reality store module (41) can continue to buy other products in the virtual reality interactive store, or you can go to other stores to shop, just stay on the next button for a period of time, you can let the virtual reality store The module (41) switches to the next store; when the consumer products are all selected, the payment module (5) can be used for payment, and the credit card can be used for payment, as shown in the eighth figure, the payment information will be sent Stored in the servo data terminal (1) to record consumer preferences as a reference for future improvement. Similarly, when connected to the payment module (5), the payment module (5) will check whether the consumer has logged in to the mall data At the terminal (2), if there is no login, the consumer will be required to log in to the mall data terminal (2) to provide the payment function of the payment module (5).

由上述之實施說明可知,本發明與現有技術相較之下,本發明具有以下優點:It can be seen from the above implementation description that the present invention has the following advantages compared with the prior art:

1.本發明虛擬實境互動式賣場之管理系統及購物方法係具有伺服數據端、商城數據端與虛擬實境數據端,其係同時建置有線上商城平台與虛擬實境互動式賣場,讓消費者可自由切換,使消費者亦有於虛擬實境中購物的體驗。1. The management system and shopping method of the virtual reality interactive store of the present invention are provided with a servo data terminal, a mall data terminal and a virtual reality data terminal, which is to construct a wired online mall platform and a virtual reality interactive store at the same time. Consumers can switch freely, so that consumers can also experience shopping in virtual reality.

2.本發明虛擬實境互動式賣場之管理系統及購物方法提供消費者於虛擬實境互動式賣場中購物,讓消費者不僅透過平面式介面的線上商城商店模組檢視商品,亦使消費者切換至虛擬實境商店模組,藉由互動熱點的設置,令商品顯示聲音與文字的介紹,消費者會感覺有店員親自介紹商品,彷彿身在實際商店中逛街。2. The management system and shopping method of the virtual reality interactive store of the present invention provide consumers to shop in the virtual reality interactive store, so that consumers can not only view the goods through the online mall store module of the flat interface, but also enable the consumers Switch to the virtual reality store module. With the setting of the interactive hotspot, the product displays sound and text introductions. Consumers will feel that the store clerk introduces the product in person, as if shopping in the actual store.

綜上所述,本發明之虛擬實境互動式賣場之管理系統及購物方法,的確能藉由上述所揭露之實施例,達到所預期之使用功效,且本發明亦未曾公開於申請前,誠已完全符合專利法之規定與要求。爰依法提出發明專利之申請,懇請惠予審查,並賜准專利,則實感德便。In summary, the management system and shopping method of the virtual reality interactive store of the present invention can indeed achieve the expected use effect through the embodiments disclosed above, and the present invention has not been disclosed before the application. Has fully complied with the provisions and requirements of the Patent Law. I filed an application for a patent for invention in accordance with the law, pleaded for the review, and granted the patent.

惟,上述所揭之圖示及說明,僅為本發明之較佳實施例,非為限定本發明之保護範圍;大凡熟悉該項技藝之人士,其所依本發明之特徵範疇,所作之其它等效變化或修飾,皆應視為不脫離本發明之設計範疇。However, the illustrations and descriptions disclosed above are only preferred embodiments of the present invention, and are not intended to limit the scope of protection of the present invention; those who are familiar with this skill, according to the characteristic scope of the present invention, do other things Equivalent changes or modifications should be regarded as not departing from the design scope of the present invention.

(1)‧‧‧伺服數據端(2)‧‧‧商城數據端(1)‧‧‧Servo data terminal (2)‧‧‧ Mall data terminal

(21)‧‧‧線上商城商店模組(22)‧‧‧線上商城商品資料庫(21)‧‧‧Online Mall Store Module(22)‧‧‧Online Mall Product Database

(23)‧‧‧線上商城購物模組(3)‧‧‧電子顯示裝置(23)‧‧‧Online mall shopping module(3)‧‧‧Electronic display device

(4)‧‧‧虛擬實境數據端(41)‧‧‧虛擬實境商店模組(4)‧‧‧Virtual Reality Data Terminal (41)‧‧‧Virtual Reality Store Module

(42)‧‧‧虛擬實境商品資料庫(43)‧‧‧虛擬實境購物模組(42)‧‧‧Virtual Reality Commodity Database (43)‧‧‧Virtual Reality Shopping Module

(44)‧‧‧互動熱點(45)‧‧‧背景影像(44)‧‧‧Interactive Hotspot(45)‧‧‧Background image

(5)‧‧‧支付模組(6)‧‧‧切換模組(5)‧‧‧Payment module(6)‧‧‧‧Switch module

第一圖:本發明其較佳實施例之系統架構圖。Figure 1: System architecture diagram of the preferred embodiment of the present invention.

第二圖:本發明其較佳實施例之線上商城平台頁面示意圖。Second figure: Schematic diagram of the online mall platform page of the preferred embodiment of the present invention.

第三圖:本發明其較佳實施例之商店資訊頁面示意圖。Figure 3: The schematic diagram of the store information page of the preferred embodiment of the present invention.

第四圖:本發明其較佳實施例之商品資訊頁面示意圖。Figure 4: Schematic diagram of the commodity information page of the preferred embodiment of the present invention.

第五圖:本發明其較佳實施例之虛擬實境互動式賣場示意圖。Figure 5: A schematic diagram of a virtual reality interactive store in accordance with a preferred embodiment of the present invention.

第六圖:本發明其較佳實施例之虛擬實境商品資訊示意圖。Figure 6: Schematic diagram of virtual reality product information according to the preferred embodiment of the present invention.

第七圖:本發明其較佳實施例之虛擬實境購物車示意圖。Figure 7: A schematic diagram of a virtual reality shopping cart according to its preferred embodiment of the present invention.

第八圖:本發明其較佳實施例之支付模組頁面示意圖。Figure 8: Schematic diagram of the payment module page of the preferred embodiment of the present invention.

(1)‧‧‧伺服數據端 (1)‧‧‧Servo data terminal

(2)‧‧‧商城數據端 (2) ‧‧‧ mall data terminal

(21)‧‧‧線上商城商店模組 (21)‧‧‧Online mall store module

(22)‧‧‧線上商城商品資料庫 (22)‧‧‧Online mall product database

(23)‧‧‧線上商城購物模組 (23)‧‧‧Online mall shopping module

(3)‧‧‧電子顯示裝置 (3)‧‧‧Electronic display device

(4)‧‧‧虛擬實境數據端 (4)‧‧‧Virtual reality data terminal

(41)‧‧‧虛擬實境商店模組 (41)‧‧‧Virtual Reality Store Module

(42)‧‧‧虛擬實境商品資料庫 (42)‧‧‧Virtual Reality Commodity Database

(43)‧‧‧虛擬實境購物模組 (43)‧‧‧Virtual Reality Shopping Module

(5)‧‧‧支付模組 (5)‧‧‧Pay module

(6)‧‧‧切換模組 (6)‧‧‧Switch module

Claims (10)

一種虛擬實境互動式賣場之管理系統,其包含有: 一伺服數據端; 一商城數據端,係電性連接該伺服數據端,係包含有一線上商城商店模組、一電性連接該線上商城商店模組之線上商城商品資料庫與一電性連接該線上商城商品資料庫之線上商城購物模組; 一虛擬實境數據端,係電性連接該伺服數據端,係包含有一虛擬實境商店模組、一電性連接該虛擬實境商店模組之虛擬實境商品資料庫與一電性連接該虛擬實境商品資料庫之虛擬實境購物模組; 一支付模組,係電性連接該線上商城購物模組、該虛擬實境購物模組與該伺服數據端,以提供支付所選購的商品;以及 一切換模組,係電性連接該線上商城商店模組與該虛擬實境商店模組。A virtual reality interactive store management system, which includes: a servo data terminal; a mall data terminal, which is electrically connected to the servo data terminal, and includes an online mall store module, and an electrical connection to the online mall The online store merchandise database of the store module is connected to an online store shopping module that is electrically connected to the online store merchandise database; a virtual reality data terminal, which is electrically connected to the servo data terminal, and contains a virtual reality store Module, a virtual reality product database electrically connected to the virtual reality store module and a virtual reality shopping module electrically connected to the virtual reality product database; a payment module, which is electrically connected The online mall shopping module, the virtual reality shopping module and the servo data terminal to provide the goods purchased for payment; and a switching module that electrically connects the online mall store module and the virtual reality Store module. 如申請專利範圍第1項所述虛擬實境互動式賣場之管理系統,其中該線上商城商店模組與該虛擬實境商店模組係提供管理店鋪資訊,且虛擬實境商店模組又提供背景影像之建立。The management system of the virtual reality interactive store as mentioned in item 1 of the patent scope, wherein the online mall store module and the virtual reality store module provide management store information, and the virtual reality store module provides the background Image creation. 如申請專利範圍第1項所述虛擬實境互動式賣場之管理系統,其中該線上商城商品資料庫係提供設定商品之圖片、價格與文字介紹;該虛擬實境商品資料庫則提供設定商品之圖片、價格、文字介紹與影片介紹。As described in item 1 of the scope of the patent application, the management system of the virtual reality interactive store, where the online mall product database provides pictures, prices and text introduction of the set products; the virtual reality product database provides the set products Pictures, prices, text introduction and video introduction. 如申請專利範圍第1項所述虛擬實境互動式賣場之管理系統,其中該商城數據端係進一步電性連接一電子顯示裝置。As described in item 1 of the patent application scope, the management system of the virtual reality interactive store, wherein the data terminal of the mall is further electrically connected to an electronic display device. 如申請專利範圍第1項所述虛擬實境互動式賣場之管理系統,其中該支付模組為使用信用卡付款。As described in item 1 of the scope of the patent application, the management system of the virtual reality interactive store, wherein the payment module is to pay by credit card. 一種虛擬實境互動式賣場之購物方法,其包含有: 一電子顯示裝置載入一商城數據端,該商城數據端係讀取一線上商城商店模組與一線上商城商品資料庫之資訊; 該電子顯示裝置即使用線上商城購物模組進行選購,或是透過切換模組將商城數據端切換至一虛擬實境數據端,使該虛擬實境數據端讀取該伺服數據端之資訊; 使該虛擬實境數據載入一虛擬實境商店模組與一虛擬實境商品資料庫; 該虛擬實境商品資料庫係以一互動熱點顯示於該電子顯示裝置上,由該互動熱點能檢視商品之資訊;以及 於該虛擬實境數據端中,係透過一虛擬實境購物模組進行選購,選購完後,即由一支付模組進行付款。A shopping method of a virtual reality interactive store includes: an electronic display device is loaded into a mall data terminal, and the mall data terminal reads information of an online mall store module and an online mall product database; the The electronic display device uses the online mall shopping module to purchase, or switches the mall data terminal to a virtual reality data terminal through the switching module, so that the virtual reality data terminal reads the information of the servo data terminal; The virtual reality data is loaded into a virtual reality store module and a virtual reality commodity database; the virtual reality commodity database is displayed on the electronic display device as an interactive hotspot, and the interactive hotspot can view commodities Information; and in the virtual reality data terminal, the purchase is made through a virtual reality shopping module, and after the purchase, a payment module makes the payment. 如申請專利範圍第6項所述虛擬實境互動式賣場之購物方法,其中該線上商城商店模組與該虛擬實境商店模組係提供管理店鋪資訊,且虛擬實境商店模組又提供背景影像之建立。The shopping method of the virtual reality interactive store as described in item 6 of the patent scope, wherein the online mall store module and the virtual reality store module provide management store information, and the virtual reality store module provides the background Image creation. 如申請專利範圍第6項所述虛擬實境互動式賣場之購物方法,其中該線上商城商店模組與該線上商城商品資料庫係將資訊傳輸給該商城數據端,該商城數據端再將資訊更新儲存至該伺服數據端。The shopping method of the virtual reality interactive store as described in item 6 of the patent scope, in which the online mall store module and the online mall product database transmit information to the mall data terminal, and the mall data terminal then transmits the information The update is saved to the servo data terminal. 如申請專利範圍第6項所述虛擬實境互動式賣場之購物方法,其中該線上商城商品資料庫係提供設定商品之圖片、價格與文字介紹;該虛擬實境商品資料庫則提供設定商品之圖片、價格、文字介紹與影片介紹。For example, the shopping method of the virtual reality interactive store described in item 6 of the scope of patent application, in which the online mall product database provides pictures, prices and text introduction of the set products; the virtual reality product database provides the set products Pictures, prices, text introduction and video introduction. 如申請專利範圍第6項所述虛擬實境互動式賣場之購物方法,其中該支付模組為使用信用卡付款。As described in item 6 of the scope of the patent application, the shopping method of the virtual reality interactive store, wherein the payment module is to pay by credit card.
TW107120520A 2018-06-14 2018-06-14 Management system and shopping method for virtual reality interactive mall TW202001739A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111464818A (en) * 2020-03-20 2020-07-28 新之航传媒集团有限公司 Online live broadcast exhibition hall system
CN113794893A (en) * 2021-08-11 2021-12-14 广州方硅信息技术有限公司 Display processing method of panoramic video live broadcast microphone, electronic equipment and storage medium

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111464818A (en) * 2020-03-20 2020-07-28 新之航传媒集团有限公司 Online live broadcast exhibition hall system
CN111464818B (en) * 2020-03-20 2022-04-19 新之航传媒科技集团有限公司 Online live broadcast exhibition hall system
CN113794893A (en) * 2021-08-11 2021-12-14 广州方硅信息技术有限公司 Display processing method of panoramic video live broadcast microphone, electronic equipment and storage medium

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